Stop Overlooking TikTok. It’s Driving Your Future Listeners
TikTok may be driving a hot new wave of podcast discovery, and the statistics are tough to ignore. If short clips can send a song to the top of Spotify, imagine what they could do for a podcast when creators treat TikTok as a real discovery engine instead of a passive scroll. We also break down Libsyn’s new pricing and the growing move toward solo shows. Are folks ditching their co-hosts? Finally, we look at what a sudden surge in visibility really means for indie podcasters and why viral spikes rarely turn into loyal listeners. Sometimes the jump is exciting, but often it's just a flash in the pan.
Episode Highlights:
[02:30] Podcast Evaluation Series Announcement
[05:35] Listener Mail and Feedback
[08:33] Empowered Podcasting Conference Announcements
[13:59] Podcasting News and Statistics
[15:40] Upcoming Events and Meetups
[19:31] Spotify's Top Shared Episodes of 2025
[27:05] Analyzing Podcast Popularity Trends
[27:50] Introducing the Weekly Business Bit
[30:41] Golden Globes Recognizes Podcasts
[33:18] iHeart Media's Guaranteed Human Label
[34:54] Rise of Solo Podcasts
[37:30] Omni Studio Supports Video Podcasting
[50:31] TikTok as a Podcast Discovery Platform
Links & Resources:
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
Empowered Podcasting Conference:
www.eventbrite.com/e/empowered-podcasting-conference-tickets-1976757134803
Libsyn Office Hours:
https://podnews.net/event/libsyn-office-hours
Podcast Expo Coupon Code: MARC for 10% off:
https://podnews.net/event/podfest-expo-our-12th-annual-event
Meetup & Matchup Use code PMC for free entry:
https://podnews.net/event/meetup-matchup-with-podcasters-speakers-and-authors-19
iHeart Declares “Guaranteed Human,” Voices:
Solo Shows Are Taking Over, and Co-Hosts Are Becoming Endangered:
What Happens When An Indie Podcast Skirts Virality:
Podnews:
Ralph Estep Is Seeking A Co-Host:
https://www.facebook.com/share/p/1B8oYLvj7H/?mibextid=wwXIfr
To Have Your Podcast Considered For Evaluation, Please Complete This Form:
https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U
Preview of our Upcoming Evaluation Carefree Highway Revisited:
https://www.podbean.com/ea/pb-j6vtj-1961b14
Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.
Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w
Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d
Live on YouTube: https://youtube.com/@marcronick
Brought to you by iRonickMedia.com
Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!
--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com
Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:
https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
