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Thank you Jesus for publishing 700 episodes! 🥳 This bonus episode highlights the importance of authenticity and consistent content in building a podcast audience. Favour Obasi-ike, MBA, MS mentions covering key SEO topics such as informational, navigational, commercial, and transactional keywords 00:05:14. Practical insights: Live content via Clubhouse, repurposing audio, and using brand platforms (wedontplaypodcast.com, playinc.online) for both content sharing and audience engagement. Emphas

Navigational Keywords - Business Strategies for Websites (Best Practices) The conversation focused on the critical role of navigational keywords in business website strategies and best practices for SEO. Several points were raised, including the distinction between informational and navigational keywords, the practical implications for website structure, and how search engines and users interact with these elements. Key Themes & Concepts What Are Navigational Keywords? One concept discussed w

Informational keywords plays a critical question-based role for attracting top-of-funnel website visitors, building audience trust, and establishing topical authority. Favour Obasi-ike, MBA, MS explored structuring keywords using the "5Ws and 1H" question format (00:04:10), maximizing keyword density and URL relevance (00:33:44), and the value of consistently publishing content that addresses common search queries (00:38:53). Several points were raised, including leveraging free and premium SE

Favour Obasi-ike, MBA, MS speaks with author James Sherwood Metts about his book "Planet Story Land." They explore creative perseverance, overcoming writer’s block, the power of narrative in shaping identity, and advice for aspiring writers. The episode covers the seven-year journey of writing a unique story set on the planet Glees, the lessons learned along the way, and practical steps for creative development. Listeners discover how to connect with James Sherwood Metts, acquire his book, and

Favour Obasi-ike, MBA, MS breaks down the debate between content quality and velocity. He argues that while velocity drives visibility, quality is the foundation that keeps audiences engaged and builds trust. High-quality content must be readable, understandable, and digestible, utilizing clear formatting and strong internal linking. By establishing a proof of concept and adhering to Google's E-E-A-T guidelines, creators can scale their publishing frequency sustainably. Who Is This For? This e

Favour Obasi-ike, MBA, MS frames the discussion around the core distinction: broke (or broken) business websites vs pro (professional) business websites. A “broke” site often lacks structure, SEO, technical setup, and consistently underperforms, whereas a professional site is organized, optimized, and positioned for visibility, lead generation, and business growth 00:00:03, 00:05:16. Who Is This For? This episode is for business owners, entrepreneurs, and marketers—especially those responsible