March 13, 2026

473. The Best & Worst Parts of Podcasting

473. The Best & Worst Parts of Podcasting

What’s the best part of podcasting… and what’s the part nobody warns you about? Today, we explore the highs and lows that come with running a podcast. This ranges from hosting meaningful conversations to frustrations that show up behind the scenes. You’ll hear stories about common mistakes, the pressure around monetization, the grind of promotion, and the many moving parts that go into producing a show. At the same time, the conversation highlights why so many creators keep showing up behind the mic: the relationships, the growth, and the impact their content can have over time. We also spin the Wheel of Jargon to unpack what “hosting” actually means in podcasting, and we wrap up the week by sharing our wins and celebrating our accomplishments.

Episode Highlights:

[02:12] Next week preview

[09:52] Wheel of Jargon begins

[11:06] What a hosting platform actually means

[17:00] Best and worst parts of podcasting

[18:09] Listener stories and perspectives

[26:53] Promotion burnout and sustainability

[28:03] The power of an email list

[29:28] Keeping up with industry trends

[31:11] Paid ads that actually work

[33:32] Using audience polls for targeting

[38:32] Meetup announcement

[40:01] Weekly wins roundup

Links & Resources:

The Podcasting Morning Chat:

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Book A Free Call With Me:

https://calendly.com/ironickmedia/freestrategycall

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Application To Submit Your Show For Evaluation:

https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewform?usp=header

PodGlue:

wwwlpodglue.com

Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.

Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠

Live on YouTube: http://podcastingmorningchat.com/joinus

Brought to you by⁠ ⁠iRonickMedia.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠

Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:

⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠


1
00:00:05,040 --> 00:00:07,320
Good morning podcasting Morning
Chat.

2
00:00:07,520 --> 00:00:13,760
Today is Friday, March 13th,
2026, and today we'll discuss

3
00:00:13,760 --> 00:00:16,360
the best and worst parts of
podcasting for you.

4
00:00:16,480 --> 00:00:19,240
Plus, we're decoding podcasting
buzzwords with the wheel of

5
00:00:19,240 --> 00:00:22,840
jargon, and we're wrapping up
with our community wins from

6
00:00:22,840 --> 00:00:27,080
this past week.
So if you're listening live on

7
00:00:27,080 --> 00:00:29,440
Clubhouse, hit the share button,
bottom left hand side of the

8
00:00:29,440 --> 00:00:32,000
screen and share it.
However, Clubhouse lets you.

9
00:00:32,360 --> 00:00:35,160
And if you're catching us via
podcast, YouTube, LinkedIn,

10
00:00:35,160 --> 00:00:37,720
etcetera, please share this with
a fellow podcaster.

11
00:00:39,160 --> 00:00:42,960
And now give us about 30 seconds
and we'll get things rolling.

12
00:00:43,320 --> 00:01:22,360
Thanks for being here.
Good morning again podcasting

13
00:01:22,360 --> 00:01:24,280
Morning Chat.
Thank you so much for being

14
00:01:24,280 --> 00:01:26,480
here.
I am your host Mark Ronik and

15
00:01:26,480 --> 00:01:30,480
currently on stage with me.
We've have producer Ashley

16
00:01:30,480 --> 00:01:35,280
Feller, Ralph Estep, DRFA, BC
Babbles, Sid Meadows, Nick

17
00:01:35,280 --> 00:01:40,200
Naulback and also Tide AKA Nikki
is on stage with us from the

18
00:01:40,200 --> 00:01:42,560
audience.
By the way, if you want to learn

19
00:01:42,560 --> 00:01:44,720
more about the cast and crew,
you can go go to

20
00:01:44,720 --> 00:01:51,160
podcastingmorningchat.com/people
and you'll learn about each and

21
00:01:51,160 --> 00:01:55,040
every one of the people who
contributes to this show on a

22
00:01:55,040 --> 00:01:59,120
regular basis.
And I'm grateful, grateful to

23
00:01:59,120 --> 00:02:02,000
each and every one of you who do
contribute.

24
00:02:02,000 --> 00:02:06,160
You help me keep this thing
afloat and if it wasn't for this

25
00:02:06,160 --> 00:02:09,520
team, I don't know if we'd be
doing this for four years plus

26
00:02:09,800 --> 00:02:11,960
now.
So thank you again to all of

27
00:02:11,960 --> 00:02:14,080
you.
By the way, programming note

28
00:02:14,360 --> 00:02:17,400
yesterday I teased we were going
to continue the mailbag today.

29
00:02:17,680 --> 00:02:21,200
And I guess technically this
could be considered a mailbag

30
00:02:21,200 --> 00:02:26,120
question, this topic of your
your best and worst parts of

31
00:02:26,120 --> 00:02:29,800
podcasting.
But it wasn't the mailbag that I

32
00:02:29,800 --> 00:02:34,000
intended to maybe go to today.
We will get to those questions,

33
00:02:34,000 --> 00:02:37,440
the ones I had teased.
We'll get to those next week.

34
00:02:37,840 --> 00:02:40,560
Also.
Speaking of next week, Monday is

35
00:02:40,560 --> 00:02:43,720
another obsession worthy podcast
episode.

36
00:02:44,160 --> 00:02:48,080
That's where we break down these
really popular podcasts to learn

37
00:02:48,080 --> 00:02:52,920
more about how and why they are
so successful.

38
00:02:53,120 --> 00:02:56,240
It's not an analysis.
It's not like what we do

39
00:02:56,240 --> 00:03:00,680
sometimes on Thursdays, breaking
down, providing an evaluation of

40
00:03:00,680 --> 00:03:02,680
a podcast.
This is more breaking it down to

41
00:03:02,680 --> 00:03:07,280
really understand what makes it
tick and why audiences find it

42
00:03:07,280 --> 00:03:10,600
so obsession worthy.
So the show we're going to be

43
00:03:10,600 --> 00:03:15,880
dump diving into is called
Search Engine and Nick pay

44
00:03:15,880 --> 00:03:20,120
attention because the episode
mysteries of Clawed.

45
00:03:20,440 --> 00:03:24,040
So what this episode is all
about anthropic hired

46
00:03:24,120 --> 00:03:29,120
philosophers to teach its AI to
be good in their tests.

47
00:03:29,120 --> 00:03:32,680
The AI blackmailed a human to
keep it alive.

48
00:03:33,400 --> 00:03:35,600
And I think some of us may
remember that story.

49
00:03:35,600 --> 00:03:39,000
I think we even talked about it
once on the show here, the

50
00:03:39,440 --> 00:03:42,040
writer, and I'm going to, well,
I think I should be able to

51
00:03:42,040 --> 00:03:45,080
pronounce his name.
Writer Gideon Lewis Kraus went

52
00:03:45,080 --> 00:03:48,080
inside the company to figure out
what's going on with Claude and

53
00:03:48,080 --> 00:03:51,000
whether anyone can actually
control it.

54
00:03:52,040 --> 00:03:54,880
So yes, we will learn more about
that story.

55
00:03:54,880 --> 00:03:58,160
I'm actually really interested
because like I said, I remember

56
00:03:58,160 --> 00:04:01,840
that story.
So I'm excited to listen this

57
00:04:01,840 --> 00:04:04,480
weekend and then break it all
down on Monday.

58
00:04:04,480 --> 00:04:08,600
You can check out that
particular show by going to

59
00:04:08,600 --> 00:04:11,800
podcastingmorningchat.com/search
Engine.

60
00:04:12,600 --> 00:04:16,320
That'll take you to a link that
you can pick and choose your

61
00:04:16,320 --> 00:04:18,200
platform to listen to that
episode.

62
00:04:18,399 --> 00:04:21,000
And if you want to learn more
about Obsession Worthy Podcasts,

63
00:04:21,240 --> 00:04:25,760
go to
podcastingmorningchat.com/OWP

64
00:04:27,000 --> 00:04:34,160
Obsession Worthy Podcasts.
And before we go any further, I

65
00:04:34,160 --> 00:04:39,360
do want to share some news with
everybody that may surprise some

66
00:04:39,360 --> 00:04:42,840
of you.
Today, unfortunately, is

67
00:04:42,840 --> 00:04:47,760
Ashley's last day as editor of
the podcasting Morning Chat, and

68
00:04:47,760 --> 00:04:50,560
it's not her last day as part of
the community.

69
00:04:50,560 --> 00:04:53,640
So I want to make that very
clear before I go any further.

70
00:04:53,960 --> 00:04:57,520
And it has nothing to do with
Ashley or the quality of her

71
00:04:57,520 --> 00:04:59,680
work.
She has been amazing.

72
00:05:00,080 --> 00:05:04,000
And I'm not just saying that.
I think if you go and listen to

73
00:05:04,040 --> 00:05:08,760
the past year and a half, two
years of content, you'll agree

74
00:05:08,760 --> 00:05:11,120
with me that she is amazing at
what she does.

75
00:05:11,120 --> 00:05:15,240
Especially if you're a live show
listener, you can hear what she

76
00:05:15,240 --> 00:05:18,480
does on a daily basis.
She's talented, she's been

77
00:05:18,480 --> 00:05:22,960
dependable, thoughtful, and
she's done a fantastic job with

78
00:05:22,960 --> 00:05:27,320
this show.
The truth is, this comes down to

79
00:05:27,320 --> 00:05:31,000
where PMC is right now as a
business.

80
00:05:32,200 --> 00:05:36,840
Until I'm monetizing it, I can't
keep carrying the cost of daily

81
00:05:36,840 --> 00:05:40,200
editing.
And honestly, that reality,

82
00:05:40,200 --> 00:05:43,800
along with some other factors,
has been a real wake up call for

83
00:05:43,800 --> 00:05:46,400
me.
It's made me realize I need to

84
00:05:46,680 --> 00:05:50,200
be more intentional about
building out this show into

85
00:05:50,200 --> 00:05:53,680
something that's sustainable.
So behind the scenes, I'm

86
00:05:53,680 --> 00:05:57,760
working on monetizing PMC and
leveling it up.

87
00:05:58,040 --> 00:06:01,120
Yes, I want it to become a real
revenue stream, but maybe the

88
00:06:01,120 --> 00:06:04,800
bigger reason is so that I can
pour more back into the show,

89
00:06:05,120 --> 00:06:08,680
make the experience even better,
and continue building this

90
00:06:08,680 --> 00:06:13,440
community in a strong way.
So I'll let Ashley share some of

91
00:06:13,440 --> 00:06:16,640
her plans moving forward, but I
just want to say how much I

92
00:06:16,640 --> 00:06:21,160
appreciate you, Ashley, and
everything that you've brought

93
00:06:21,200 --> 00:06:23,560
to PMC.
And the good news is, like I

94
00:06:23,560 --> 00:06:27,040
said a moment ago, she's still
part of this community.

95
00:06:27,280 --> 00:06:30,520
Let's not be mistaken there.
So it's not goodbye.

96
00:06:30,520 --> 00:06:34,480
It's just a change in role.
And I'll let Ashley continue.

97
00:06:34,480 --> 00:06:36,400
But Ashley, thank you for
everything.

98
00:06:36,400 --> 00:06:39,920
The floor is yours if you'd like
to share your plans moving

99
00:06:39,920 --> 00:06:42,000
forward.
Hey, good morning y'all and

100
00:06:42,000 --> 00:06:44,960
thank you Mark.
And I could not be more grateful

101
00:06:45,280 --> 00:06:49,080
for having done work on PMC for
almost 2 years.

102
00:06:49,760 --> 00:06:53,240
Working on the show every day
has really been fulfilling and

103
00:06:53,240 --> 00:06:57,160
I've learned a lot and I've just
been so grateful to know all

104
00:06:57,160 --> 00:06:59,320
y'all.
And like before, I'm I'm not

105
00:06:59,320 --> 00:07:01,240
gone, you know, this isn't
goodbye.

106
00:07:01,240 --> 00:07:05,480
It's just you won't see me as
much because out of necessity,

107
00:07:05,560 --> 00:07:10,240
I've always kept my temporary
teacher's certificate in Florida

108
00:07:10,640 --> 00:07:12,960
in case I needed to return to
that.

109
00:07:12,960 --> 00:07:16,240
And this is one of those
situations that I'm going to

110
00:07:16,240 --> 00:07:20,800
need to, at least for now, until
I can find something else to do,

111
00:07:21,160 --> 00:07:25,960
I'm going to continue to pour
into my own podcasting and media

112
00:07:25,960 --> 00:07:28,200
business, which is called ADF
Media.

113
00:07:28,200 --> 00:07:31,040
I told Mark yesterday I'm going
to go all in.

114
00:07:31,040 --> 00:07:36,240
I think this is the time.
I started it in 2022, and I

115
00:07:36,240 --> 00:07:40,200
don't think I ever really gave
myself the nourishment, if you

116
00:07:40,200 --> 00:07:42,360
will, that I needed.
And now's the time.

117
00:07:42,880 --> 00:07:45,720
And because I'm going to be in
the classroom a lot, and that

118
00:07:45,720 --> 00:07:49,880
happens at about the same time
PMC does, I'm just not able to

119
00:07:49,880 --> 00:07:53,800
be in two places at once.
So if there's days where I'm not

120
00:07:53,800 --> 00:07:56,320
filling in for my teacher
friends, I'll most definitely

121
00:07:56,320 --> 00:08:00,240
pop in and I'll be in the group.
And I would love to hear from

122
00:08:00,240 --> 00:08:02,080
y'all and we can keep up with
each other.

123
00:08:02,080 --> 00:08:04,960
So thank you all for everything.
Y'all are awesome.

124
00:08:04,960 --> 00:08:07,160
Thank you, Mark.
And yeah.

125
00:08:08,280 --> 00:08:11,720
You're welcome, Ashley.
And you know, Ashley has a very

126
00:08:11,720 --> 00:08:16,440
special place in my heart.
So this was not easy by any

127
00:08:16,440 --> 00:08:19,600
stretch.
And I say that because quite

128
00:08:19,600 --> 00:08:26,280
frankly, I think Ashley is PMC
community member number one,

129
00:08:27,080 --> 00:08:29,160
right?
And yes, I know I recognize that

130
00:08:29,160 --> 00:08:33,360
we had a different iteration of
this show before it went away

131
00:08:33,360 --> 00:08:35,280
and then I brought it back on
Clubhouse.

132
00:08:35,640 --> 00:08:39,559
But Ashley has been part of my
world.

133
00:08:39,799 --> 00:08:45,960
But long before PMCI was doing
clubhouse stuff there and I was

134
00:08:45,960 --> 00:08:49,360
doing like a once a week
afternoon show, Ashley was

135
00:08:49,360 --> 00:08:53,680
always there for that.
She has taken advantage of

136
00:08:53,680 --> 00:08:55,400
different offerings I've put
out.

137
00:08:55,400 --> 00:08:57,560
She's always been a part of
things like Next Gen.

138
00:08:57,560 --> 00:09:00,320
Podcaster, for example, that
Nick and I were doing for a

139
00:09:00,320 --> 00:09:03,880
little while.
She's won some contests

140
00:09:04,320 --> 00:09:07,360
coincidentally for that I've put
out there.

141
00:09:07,360 --> 00:09:13,240
So like I said, is not personal
in the sense of why we're

142
00:09:13,240 --> 00:09:17,560
parting ways in this regard.
And I'll say it here publicly

143
00:09:17,560 --> 00:09:19,320
too, that I've shared with
Ashley.

144
00:09:19,320 --> 00:09:23,320
There is a place for her at
Ironic Media anytime if she

145
00:09:23,320 --> 00:09:28,200
wants some editing business as I
bring in more clients, I am

146
00:09:28,200 --> 00:09:34,080
happy to share that with her.
So like I said, this is all love

147
00:09:34,080 --> 00:09:38,600
for Ashley and everybody feel
free if you feel so inclined,

148
00:09:38,720 --> 00:09:42,760
send some love her way.
And Ashley, we do expect to see

149
00:09:42,760 --> 00:09:46,040
you back here in the mornings
whenever you are free.

150
00:09:46,320 --> 00:09:48,560
So thank you for all you've
done.

151
00:09:48,680 --> 00:09:50,440
I appreciate you.
Thank you, Mark.

152
00:09:50,720 --> 00:09:55,440
You're welcome.
OK, so with that gang, I want to

153
00:09:55,520 --> 00:09:59,760
dive into all the things that we
had planned and we should

154
00:09:59,760 --> 00:10:08,640
probably just jump right in.
It's time for the Wheel of

155
00:10:08,640 --> 00:10:13,880
Jargon and I am going to try to
actually share on Riverside to

156
00:10:13,880 --> 00:10:16,640
our video audience the actual
wheel.

157
00:10:16,800 --> 00:10:19,240
So if you want to play along, go
to

158
00:10:19,240 --> 00:10:24,480
podcastingmorningchat.com/join
us and you can see what I'm

159
00:10:24,480 --> 00:10:26,280
doing here.
And now we're going to spin the

160
00:10:26,280 --> 00:10:29,600
wheel on the Wheel of Jargon.
This is basically a bunch of

161
00:10:29,600 --> 00:10:34,320
different terms that we hear a
lot as content creators.

162
00:10:34,480 --> 00:10:39,400
Some of us may know what they
mean, a lot of us may not, or a

163
00:10:39,400 --> 00:10:43,960
lot of us may think we know what
it means, but but we maybe need

164
00:10:43,960 --> 00:10:48,000
a more clear definition.
So what I'll do is spin the

165
00:10:48,000 --> 00:10:52,520
wheel and then we will hear from
our cast and crew what their

166
00:10:52,520 --> 00:10:55,080
definitions are of whatever it
lands on.

167
00:10:55,280 --> 00:10:57,680
So here it goes.
Now I don't.

168
00:10:57,680 --> 00:10:59,880
If you're not hearing it in
Clubhouse, don't worry, it's

169
00:10:59,880 --> 00:11:02,040
being captured.
Let's see.

170
00:11:02,080 --> 00:11:08,120
Wow.
OK, it says here on the wheel

171
00:11:08,240 --> 00:11:10,960
host we're hosting and then in
parentheses.

172
00:11:11,160 --> 00:11:16,200
No, not the podcaster.
So in other words, when we say

173
00:11:16,200 --> 00:11:19,600
host or hosting in this
instance, we are not talking

174
00:11:19,600 --> 00:11:22,960
about the host of a podcast
specifically.

175
00:11:23,040 --> 00:11:26,880
Who would like to share?
This is my biggest pet peeve.

176
00:11:26,920 --> 00:11:31,120
This is why I even suggested we
do something about jargon.

177
00:11:31,320 --> 00:11:37,280
This one thing, OK, Whoever came
up with the idea of calling the

178
00:11:37,280 --> 00:11:42,080
distribute the distribution
platform a host should be shot

179
00:11:42,080 --> 00:11:44,680
and quartered.
And then I want to punch him in

180
00:11:44,680 --> 00:11:45,040
the throat.
Wow.

181
00:11:47,520 --> 00:11:53,680
That's quite extreme, Dr. Do you
want to give the definition?

182
00:11:54,520 --> 00:12:01,360
It is a distribution platform
whose main responsibility is to

183
00:12:01,440 --> 00:12:07,480
get it to all the different
podcast players out there in the

184
00:12:07,480 --> 00:12:10,720
world.
And the way that I talk to my

185
00:12:10,720 --> 00:12:16,200
clients about it is think of
your podcast as a home and the

186
00:12:16,200 --> 00:12:19,560
distribution platform is kind of
the neighborhood that it lives

187
00:12:19,560 --> 00:12:22,600
in.
You have to pay like the HOA

188
00:12:22,760 --> 00:12:27,200
monthly for your home.
And the same thing with the

189
00:12:27,200 --> 00:12:30,520
distribution platform.
And you know, there are

190
00:12:31,000 --> 00:12:35,080
thousands and thousands of
players and most likely your

191
00:12:35,080 --> 00:12:38,600
distribution platform is not
going to get all of them, but

192
00:12:38,600 --> 00:12:41,040
it's going to get it should get
the biggies.

193
00:12:41,040 --> 00:12:43,080
That's what you're paying for is
the biggies.

194
00:12:43,760 --> 00:12:47,560
And some come with, you know, a
little cherry on top, like some

195
00:12:47,640 --> 00:12:50,560
AI stuff, some don't, and you
kind of get what you pay for.

196
00:12:50,560 --> 00:12:53,560
There are some free
neighborhoods, quote UN quote

197
00:12:53,560 --> 00:12:54,760
neighborhoods that you can live
in.

198
00:12:55,240 --> 00:13:00,600
I have clients on like the free
version of Red Circle and I've

199
00:13:00,600 --> 00:13:02,360
never, ever had any problems
with them.

200
00:13:02,360 --> 00:13:04,160
But just know that you get what
you pay for.

201
00:13:04,600 --> 00:13:07,560
You don't get those super duper
analytics.

202
00:13:08,160 --> 00:13:11,280
You might get some, but you
don't get like the majority of

203
00:13:11,280 --> 00:13:14,200
them when you get on that free
version.

204
00:13:14,200 --> 00:13:17,240
OK I'm someone help me down from
my soapbox.

205
00:13:17,440 --> 00:13:17,920
Please.
Yeah.

206
00:13:17,920 --> 00:13:23,080
And so these are companies like
Buzz, Sprout, Libsyn, Captivate.

207
00:13:23,520 --> 00:13:28,040
That's what a hosting platform
is all about.

208
00:13:28,040 --> 00:13:30,000
And Nick, I know you just shared
something in the chat.

209
00:13:30,000 --> 00:13:31,640
I was waiting to say it, but I'm
going to give.

210
00:13:31,880 --> 00:13:33,160
I'm not going to steal your
Thunder.

211
00:13:33,160 --> 00:13:35,640
Will you say what you just
shared in the chat about

212
00:13:35,680 --> 00:13:39,640
hosting?
It stays consistent with like

213
00:13:39,640 --> 00:13:43,160
website hosting.
When you create a website, you

214
00:13:43,160 --> 00:13:47,680
have to get a host that
basically holds that website.

215
00:13:47,680 --> 00:13:51,520
It has like a, a server
dedicated to your website.

216
00:13:51,520 --> 00:13:53,400
And that's where all the
information ends up getting

217
00:13:53,400 --> 00:13:56,760
stored and distributed out into
the world.

218
00:13:56,960 --> 00:14:00,800
And I added, I think maybe that
the, the podcast, you know,

219
00:14:00,800 --> 00:14:03,800
geez, the original podcasters,
maybe they're the ones to blame

220
00:14:03,800 --> 00:14:08,360
for calling the podcaster a host
when they know that the podcast

221
00:14:08,360 --> 00:14:13,200
has to be hosted somewhere.
I guess so, but I mean that is

222
00:14:13,200 --> 00:14:16,560
what you know, if you're the
lead on a show, you're the host.

223
00:14:16,880 --> 00:14:20,160
I don't know that there would be
another term to use other than

224
00:14:20,160 --> 00:14:24,080
podcaster that I feel like host
feels more appropriate.

225
00:14:24,080 --> 00:14:27,000
But yes, I'm with you.
I think that's where this term

226
00:14:27,000 --> 00:14:29,800
came from.
I think it did come from website

227
00:14:29,800 --> 00:14:31,560
hosting.
It makes sense.

228
00:14:31,560 --> 00:14:33,600
OK.
I'm going to go to BC and then

229
00:14:33,600 --> 00:14:36,360
Ralph and then I want to dive
into today's question.

230
00:14:36,640 --> 00:14:37,720
Yeah.
And then I wonder what else

231
00:14:37,720 --> 00:14:40,480
could you call us like you said,
would it be like custodians or

232
00:14:40,760 --> 00:14:45,040
DJs like they used to call the
radio jockeys on, you know, back

233
00:14:45,040 --> 00:14:47,720
in the day, like what what are
the terms are there for us?

234
00:14:47,960 --> 00:14:50,760
But I also want to point out,
Dr. I think it's a little

235
00:14:50,760 --> 00:14:54,280
redundant to punch somebody in
the throat after they've been

236
00:14:54,280 --> 00:14:56,880
shot in quarter.
Just saying maybe like reorient

237
00:14:56,880 --> 00:14:59,640
those priorities just a little
bit to make sure they really

238
00:14:59,640 --> 00:15:01,880
experience the full impact
you're saying?

239
00:15:03,000 --> 00:15:04,920
You're too young.
You're not a Gen.

240
00:15:04,960 --> 00:15:06,080
Xer.
That's what we do.

241
00:15:06,200 --> 00:15:08,520
We do it backwards.
If you want them to get the full

242
00:15:08,520 --> 00:15:10,720
experience, make sure that
they're conscious for the punch

243
00:15:10,720 --> 00:15:13,800
throat and then do the I'm just
saying, it doesn't matter.

244
00:15:14,920 --> 00:15:18,440
He's not in her right mind.
It's about the principle.

245
00:15:18,440 --> 00:15:19,040
I get it.
I get it.

246
00:15:20,720 --> 00:15:23,800
I happen to agree with you BC
yeah, if you're going to do it,

247
00:15:23,800 --> 00:15:27,680
make it count, right?
Ralph, did you want to chime in

248
00:15:27,680 --> 00:15:29,520
at all?
Yeah, I just want to add two

249
00:15:29,520 --> 00:15:32,440
things thing #1 is this was a
big confusion point for me when

250
00:15:32,440 --> 00:15:34,480
I first started podcasting a few
years ago.

251
00:15:34,840 --> 00:15:37,240
So I was totally confused by the
whole thing.

252
00:15:37,280 --> 00:15:41,080
And I think it's even a bigger
issue now with video because so

253
00:15:41,080 --> 00:15:44,200
many people think that they're
on TikTok or YouTube, that's

254
00:15:44,200 --> 00:15:48,400
their hosting platform, which it
kind of is, but not from an RSS

255
00:15:48,400 --> 00:15:49,880
feed.
The second thing I'll add to

256
00:15:49,880 --> 00:15:52,880
that, I started distributing
music about six months ago and

257
00:15:53,160 --> 00:15:55,960
they actually do a little bit
better job of it is a platform I

258
00:15:55,960 --> 00:15:58,120
call called that I use called
Distro Kid.

259
00:15:58,440 --> 00:16:00,080
And it kind of speaks exactly to
what it is.

260
00:16:00,080 --> 00:16:04,040
It's a distribution platform so
maybe we can learn from that and

261
00:16:04,040 --> 00:16:06,480
instead of calling them hosts,
maybe distribution or

262
00:16:06,480 --> 00:16:08,120
distributors or something like
that.

263
00:16:08,440 --> 00:16:10,640
But it is confusing and that's
why we put on the wheel of

264
00:16:10,640 --> 00:16:13,480
jargon because for, for new
podcasters, people just getting

265
00:16:13,480 --> 00:16:16,480
in, they don't know about this.
And so if all of us can do a

266
00:16:16,480 --> 00:16:18,960
great job of promoting this out
there, here's what this host

267
00:16:18,960 --> 00:16:20,600
looks like.
Here's your I like the word

268
00:16:20,600 --> 00:16:23,680
syndicator too, because I think
it kind of also speaks to the

269
00:16:23,920 --> 00:16:25,640
the volume of what it is.
But thank you for letting me

270
00:16:25,640 --> 00:16:27,040
chime in.
I I don't appreciate having to

271
00:16:27,040 --> 00:16:29,840
chime in after being shot and
drawn and quartered, But you

272
00:16:29,840 --> 00:16:31,040
know, it's all good this
morning.

273
00:16:32,240 --> 00:16:33,960
Thank you, Ralph.
Yeah, good points.

274
00:16:33,960 --> 00:16:37,480
I like the idea of what was the
last term you used.

275
00:16:38,080 --> 00:16:39,760
Syndicators.
Yeah.

276
00:16:39,800 --> 00:16:41,960
I think it speaks to what it
does because it puts it out

277
00:16:41,960 --> 00:16:44,280
there in syndication so a bunch
of platforms can get to it.

278
00:16:45,360 --> 00:16:50,480
Yep, I'm with you there.
OK, so let's move on from here.

279
00:16:50,480 --> 00:16:52,360
And if maybe there, I don't
think we'll have time.

280
00:16:52,360 --> 00:16:54,360
I was going to say if there's
time, maybe we'll spin the wheel

281
00:16:54,360 --> 00:16:56,720
again.
But we also have wins from our

282
00:16:56,720 --> 00:17:00,680
past week to share.
So lots to do today.

283
00:17:00,680 --> 00:17:05,079
And this is actually a question
that was posted in our Facebook

284
00:17:05,079 --> 00:17:09,280
group by our good friend Janaid,
who's not here at the moment.

285
00:17:09,280 --> 00:17:11,920
I should, maybe I'll text him to
let him know we're, we're

286
00:17:11,920 --> 00:17:14,520
getting started.
But earlier this week he posted

287
00:17:14,520 --> 00:17:16,960
What's the best part of
podcasting for you?

288
00:17:18,119 --> 00:17:20,640
And he posted that in our face
in our Facebook group at

289
00:17:20,640 --> 00:17:23,520
Empowered Podcasting.
And we got a lot of good

290
00:17:23,520 --> 00:17:25,760
responses.
And I felt like, you know what,

291
00:17:25,760 --> 00:17:29,440
that's a great Friday question
for you, even though of course

292
00:17:31,120 --> 00:17:35,560
it is Friday the 13th.
So we'll try to counteract the

293
00:17:35,560 --> 00:17:38,880
bad luck with some good stuff.
But I do also want to learn a

294
00:17:38,880 --> 00:17:41,680
little bit more about what you
might think is the worst part of

295
00:17:41,680 --> 00:17:45,600
podcasting 'cause it is not all
balloons and roses, right?

296
00:17:45,600 --> 00:17:50,080
There are some things about
podcasting that probably at

297
00:17:50,080 --> 00:17:53,640
least one thing that probably
gets under everyone's skin.

298
00:17:53,880 --> 00:17:59,520
So let's begin and maybe start
with the worst if you have one,

299
00:17:59,960 --> 00:18:03,240
and then go to the best.
I like to to end on a positive

300
00:18:03,240 --> 00:18:04,960
note.
Who would like to go first?

301
00:18:04,960 --> 00:18:08,600
What's the worst part and best
part of podcasting for you?

302
00:18:09,600 --> 00:18:11,680
All right, we're going to go to
BC first.

303
00:18:11,680 --> 00:18:15,440
Go ahead BC.
The worst part, and this is a

304
00:18:15,440 --> 00:18:18,080
recent experience for me, is
that no matter how long you've

305
00:18:18,080 --> 00:18:23,400
been doing it, you are never at
any point not susceptible to

306
00:18:24,080 --> 00:18:25,920
realizing you forgot to hit
record.

307
00:18:27,440 --> 00:18:30,480
I interviewed someone in August
of last year.

308
00:18:30,760 --> 00:18:33,120
She reached out her, her
assistant reached out, asked if

309
00:18:33,120 --> 00:18:35,520
there was going to be an update
on like a release date.

310
00:18:36,080 --> 00:18:39,200
And I had to I, I may have
mentioned this before before on

311
00:18:39,200 --> 00:18:43,600
the show, but I spoke to
Riverside support, went through

312
00:18:43,600 --> 00:18:46,240
all my files and I had to accept
the accept the fact that you

313
00:18:46,240 --> 00:18:48,880
know what, I did not hit record
and she does not want to

314
00:18:48,880 --> 00:18:52,640
reschedule, which I understand.
So that's the worst part.

315
00:18:53,120 --> 00:18:56,640
And I think for me, and this
goes back to when I first ever

316
00:18:56,640 --> 00:19:00,080
hit a mic on radio, for me, the
best part is still just like

317
00:19:00,080 --> 00:19:02,160
getting to sit there and have a
conversation.

318
00:19:02,440 --> 00:19:05,480
Best part?
Yeah, that worst part, not that

319
00:19:05,480 --> 00:19:09,320
we are all success, success, you
know what I'm saying to that

320
00:19:09,320 --> 00:19:11,280
thing.
Yes, that thing.

321
00:19:12,560 --> 00:19:15,440
I'm certainly one of them.
I experienced that with that

322
00:19:15,440 --> 00:19:18,440
Heather parody interview.
And I swore I hit record.

323
00:19:18,440 --> 00:19:22,720
I even sent an angry message to
Riverside saying what happened,

324
00:19:22,720 --> 00:19:25,080
Where's my recording?
I know I hit record.

325
00:19:25,360 --> 00:19:29,480
And then as I kept digging, I
realized, yeah, I I just didn't

326
00:19:29,560 --> 00:19:34,000
hit record.
Yeah, that is a sucky part of

327
00:19:34,000 --> 00:19:36,680
podcasting.
And yeah, I think the best part

328
00:19:36,680 --> 00:19:39,560
that you shared as far as the
having those conversations with

329
00:19:39,560 --> 00:19:42,880
other interesting people, I
think that was a common one in

330
00:19:42,880 --> 00:19:46,960
our Facebook group.
I'm with you there too, BC who

331
00:19:46,960 --> 00:19:50,560
else would like to share?
What's the best and worst part?

332
00:19:50,560 --> 00:19:51,920
Ashley?
Go for it.

333
00:19:52,160 --> 00:19:54,120
Don't come for me y'all.
I'm actually a little scared to

334
00:19:54,120 --> 00:19:57,400
say this.
I think the worst part of

335
00:19:57,400 --> 00:20:01,120
podcasting in my opinion is
that.

336
00:20:01,520 --> 00:20:04,000
It's sort of got eaten up by
video.

337
00:20:04,160 --> 00:20:08,800
I enjoyed the medium more when
video was more of an option and

338
00:20:08,800 --> 00:20:14,200
not the forefronted expectation.
Now, the best part in my opinion

339
00:20:14,200 --> 00:20:19,000
is that creating podcasts, it's
something that I get to make the

340
00:20:19,000 --> 00:20:23,120
Outlast me, you know, that's one
of my goals in life, is to make

341
00:20:23,120 --> 00:20:26,520
things that are going to be
around longer than I am and are

342
00:20:26,520 --> 00:20:29,560
hopefully beneficial and
meaningful to people.

343
00:20:30,040 --> 00:20:33,080
I don't have any kids.
I really don't have any family

344
00:20:33,080 --> 00:20:37,080
apart from my parents.
And I just want to make as many

345
00:20:37,080 --> 00:20:40,360
things that inspire people and
educate people as I can that are

346
00:20:40,360 --> 00:20:41,880
going to be around longer than I
am.

347
00:20:42,520 --> 00:20:45,480
I love that the legacy and by
the way, you have plenty of

348
00:20:45,480 --> 00:20:47,120
family.
They're all right here with you

349
00:20:47,120 --> 00:20:51,640
right now and leaving that
legacy, I think is so impactful.

350
00:20:51,640 --> 00:20:53,960
I'm with you there too.
I think that is one of the best

351
00:20:53,960 --> 00:20:56,880
parts about it.
Just knowing that I have left a

352
00:20:56,880 --> 00:21:01,680
mark and that could last for who
knows how long after I'm gone.

353
00:21:01,680 --> 00:21:04,880
So I totally get it.
And you know what, Ashley, I, I

354
00:21:04,880 --> 00:21:08,440
think I can get on board with
you about the worst part being

355
00:21:08,440 --> 00:21:13,720
the fact that video has consumed
a lot of podcasting.

356
00:21:14,400 --> 00:21:20,600
Yet I still think, although it's
commonly hyped, I know based on

357
00:21:20,600 --> 00:21:25,040
statistics that audio is still
very much alive, very strong,

358
00:21:25,040 --> 00:21:28,640
and in many cases way more
powerful and effective than

359
00:21:28,640 --> 00:21:29,840
video.
Podcasting.

360
00:21:30,240 --> 00:21:33,880
As I continue to say, I think
video is important for

361
00:21:33,880 --> 00:21:39,280
discoverability, but really I
think why video is so

362
00:21:39,280 --> 00:21:43,200
discoverable is because of
algorithms like YouTube's.

363
00:21:43,480 --> 00:21:48,640
I think YouTube has made video
such a big part of podcasting

364
00:21:48,640 --> 00:21:52,240
because of its algorithm,
because of the way it

365
00:21:52,240 --> 00:21:54,200
successfully distributes
content.

366
00:21:54,360 --> 00:21:57,920
It does a much better job than
the audio platforms do, like

367
00:21:57,920 --> 00:22:00,520
Apple and Spotify.
Thank you, Ashley.

368
00:22:01,280 --> 00:22:05,440
Who else would like to share
best and worst part for you in

369
00:22:05,440 --> 00:22:07,680
podcasting?
Yes, go ahead, Ralph.

370
00:22:07,880 --> 00:22:11,040
Yes, I'm going to throw a money
side to this being the money guy

371
00:22:11,040 --> 00:22:14,720
on the show. 1 of the worst
parts of podcasting to me is

372
00:22:14,880 --> 00:22:18,200
this expectation that people are
going to be wealthy and make

373
00:22:18,200 --> 00:22:21,320
money with their show.
And the reason I see that is

374
00:22:21,320 --> 00:22:25,720
because it's hard to do that and
it doesn't happen overnight.

375
00:22:26,000 --> 00:22:29,800
And it's it, that to me is the
worst part of it because there's

376
00:22:29,800 --> 00:22:32,680
this belief out there by some of
these huckster coaches out there

377
00:22:32,680 --> 00:22:35,120
saying, well, if you do this and
you do that, you're going to

378
00:22:35,120 --> 00:22:37,640
make $1,000,000 overnight.
You're going to be the this one.

379
00:22:37,640 --> 00:22:40,160
You're going to be the that one.
And I see the heartbreak.

380
00:22:40,440 --> 00:22:43,800
I see the people that have, you
know, had bad relationships with

381
00:22:43,800 --> 00:22:46,560
family members and bankruptcies
and all that sort of thing.

382
00:22:46,560 --> 00:22:48,280
I don't mean to be a downer
because I'm going to have a

383
00:22:48,280 --> 00:22:50,960
really +1 here in a second.
But I think that's part of the

384
00:22:50,960 --> 00:22:54,080
worst part because there's this
expectation of, you know, the

385
00:22:54,080 --> 00:22:56,280
person who maybe just wants to
be a hobby podcaster.

386
00:22:56,280 --> 00:22:57,920
That's cool.
I think that's awesome.

387
00:22:58,320 --> 00:23:00,920
But I think the other side of
that is there's this push

388
00:23:00,920 --> 00:23:02,960
towards I got to make money with
this.

389
00:23:02,960 --> 00:23:04,880
I got to make money with this.
And I'm all about making money

390
00:23:04,880 --> 00:23:06,360
with, and I'm going to help
people do that.

391
00:23:06,800 --> 00:23:09,320
Now here's the good side for me.
And I, and I actually commented

392
00:23:09,560 --> 00:23:12,840
when Janae put this in the
group, Dude, the relationships

393
00:23:12,840 --> 00:23:16,920
are amazing.
It started with me back at EPC 2

394
00:23:17,080 --> 00:23:20,400
and the people that I met there
and, and I think I shared, I've

395
00:23:20,400 --> 00:23:24,040
shared before were like, I
didn't know any of you folks and

396
00:23:24,040 --> 00:23:25,520
I consider a lot of you friends
now.

397
00:23:25,520 --> 00:23:28,680
And that's amazing to me because
that's the coolest thing about

398
00:23:28,680 --> 00:23:31,920
podcasting for me is believe it
or not, I'm kind of an

399
00:23:31,920 --> 00:23:33,640
introvert.
You probably never guessed that

400
00:23:33,640 --> 00:23:35,720
about me.
I have a hard time like

401
00:23:35,720 --> 00:23:37,640
introducing myself to people and
all that.

402
00:23:38,000 --> 00:23:40,840
But that's the one thing that
podcasting has done for me.

403
00:23:41,200 --> 00:23:42,960
And it doesn't really answer the
question, but I think it, I

404
00:23:42,960 --> 00:23:44,440
think it does.
I think it does.

405
00:23:44,440 --> 00:23:46,760
It helps you build confidence.
And that's the other thing I

406
00:23:46,760 --> 00:23:48,480
said to Janae.
I said podcasting for me has

407
00:23:48,480 --> 00:23:51,960
made me a more confident person
and getting behind the mic,

408
00:23:51,960 --> 00:23:54,120
getting in front of the camera,
I know we can talk about video,

409
00:23:54,120 --> 00:23:56,920
audio, whatever that looks like,
but I mean, that to me is huge.

410
00:23:56,920 --> 00:24:00,360
But just the relationships.
There are people that I know now

411
00:24:00,360 --> 00:24:03,280
that I consider super close
friends that I would never have

412
00:24:03,280 --> 00:24:05,680
met them if it wasn't for
podcasting.

413
00:24:06,080 --> 00:24:08,840
I love that Janae put this out
there because I think we all

414
00:24:08,840 --> 00:24:11,680
need to lean into this because
the days when it's hard, the

415
00:24:11,680 --> 00:24:14,320
days when it feels like this,
it's just such a struggle.

416
00:24:14,680 --> 00:24:17,040
Just think about all the
connections of people you've

417
00:24:17,040 --> 00:24:21,080
made people like Dr. and BC and
Sid and I, I get, I'm not

418
00:24:21,080 --> 00:24:23,920
leaving anybody out, you know,
and Ashley and all these are

419
00:24:23,920 --> 00:24:27,160
people that I would have never
had an interaction with in my

420
00:24:27,160 --> 00:24:29,720
life had it not been for
podcasting.

421
00:24:29,720 --> 00:24:31,560
So thank you for letting me
chime in about that, Mark.

422
00:24:31,560 --> 00:24:34,600
But I I think that's the beauty
of what we do here.

423
00:24:34,880 --> 00:24:37,680
Thank you, Ralph.
I can relate to that too.

424
00:24:37,680 --> 00:24:42,840
And I think for me, one of my, I
think probably I'm still working

425
00:24:42,840 --> 00:24:47,080
this out, but I think one of my
top core values in my life is

426
00:24:47,080 --> 00:24:50,400
connection.
And if, if it's not the top,

427
00:24:50,400 --> 00:24:53,960
it's one of them for sure.
And that is why I think I've

428
00:24:53,960 --> 00:24:57,760
been podcasting for over 20
years now, is that it gives me

429
00:24:57,760 --> 00:25:01,480
that opportunity to connect with
some really amazing people.

430
00:25:02,000 --> 00:25:04,320
And that includes people I know,
right?

431
00:25:04,320 --> 00:25:07,200
Like what my longest podcast
stint was the Mark and Lowell

432
00:25:07,200 --> 00:25:09,400
show.
And that that gave me the

433
00:25:09,400 --> 00:25:12,840
ability to connect with people
that were I'm very close to in

434
00:25:12,840 --> 00:25:16,320
my life.
It was a show about friendship

435
00:25:16,320 --> 00:25:21,720
really when it came down to it.
And I had my closest friends be

436
00:25:21,720 --> 00:25:25,280
a part of that show regularly.
And now what we do here, I mean,

437
00:25:25,280 --> 00:25:28,160
you all, I do consider family.
I wasn't just saying that to

438
00:25:28,160 --> 00:25:32,760
Ashley like it does the
community that podcasting

439
00:25:33,000 --> 00:25:36,080
births, there's something really
special about that.

440
00:25:36,720 --> 00:25:39,000
And I don't take that for
granted one bit.

441
00:25:39,040 --> 00:25:41,240
So, yeah, thank you, Ralph.
I appreciate that.

442
00:25:41,240 --> 00:25:43,240
And yeah, I hear you on the
confidence thing, too.

443
00:25:43,240 --> 00:25:45,640
I think a lot of us here can
agree.

444
00:25:46,280 --> 00:25:49,640
All right, Sid, coming to you
now, what say you your worst

445
00:25:49,640 --> 00:25:51,560
part and best part of
podcasting?

446
00:25:51,960 --> 00:25:54,680
Good morning, everybody.
So the worst part for me, and

447
00:25:54,680 --> 00:25:58,520
this has evolved as I've grown
as a podcaster, so but I'm going

448
00:25:58,520 --> 00:26:01,120
to say that it is promotion on
social media.

449
00:26:01,240 --> 00:26:04,920
It's just God awful.
Like it's just, there's got to

450
00:26:04,920 --> 00:26:07,800
be a better way to promote your
show besides posting on

451
00:26:08,200 --> 00:26:10,480
LinkedIn, Instagram, TikTok.
There just has to be a better

452
00:26:10,480 --> 00:26:13,680
way, right?
And the best part though, is,

453
00:26:13,920 --> 00:26:16,240
and this is one of the things
that has really evolved for me

454
00:26:16,280 --> 00:26:19,040
because I've been able to put a
team in place to help me make

455
00:26:19,040 --> 00:26:21,920
the show happen, is I get to be
the talent.

456
00:26:22,400 --> 00:26:25,040
I get to be the guy that's
asking the questions and talking

457
00:26:25,040 --> 00:26:27,680
to people and having amazing
conversations and laughing and

458
00:26:28,240 --> 00:26:30,040
building relationships, as Ralph
mentioned.

459
00:26:30,040 --> 00:26:34,080
And I really thrive in that.
I get to be the talent seat.

460
00:26:34,080 --> 00:26:37,360
So I absolutely love that part
of the of being a podcaster.

461
00:26:37,920 --> 00:26:41,200
Thank you, Sid.
I am so with you on the worst

462
00:26:41,200 --> 00:26:44,360
part.
I think that could be mine as

463
00:26:44,360 --> 00:26:45,840
well.
I really do.

464
00:26:45,840 --> 00:26:49,200
I think even though I think some
people probably look at some of

465
00:26:49,200 --> 00:26:52,160
the content I make and think,
oh, that's creative or it looks

466
00:26:52,160 --> 00:26:55,480
like he's having fun with that.
I do have those moments where

467
00:26:55,480 --> 00:27:00,640
I'm enjoying making the content.
But it does feel like a grind a

468
00:27:00,640 --> 00:27:03,400
lot of the time.
And there are times that I have

469
00:27:03,400 --> 00:27:07,960
to just be OK with not posting
because it's draining me.

470
00:27:08,680 --> 00:27:12,680
I would imagine that several of
you would agree as well that

471
00:27:12,680 --> 00:27:16,240
that is a really tedious part of
the whole thing.

472
00:27:16,480 --> 00:27:18,840
But promotion in general, you
could probably make that

473
00:27:18,840 --> 00:27:22,040
argument right 'cause if it's
not going to be social media,

474
00:27:22,040 --> 00:27:27,160
you got to make the effort and
promote it somewhere else and it

475
00:27:27,160 --> 00:27:29,480
you and it's not a one and done
situation.

476
00:27:29,480 --> 00:27:31,960
Promotion is not about 1 and
done right.

477
00:27:31,960 --> 00:27:35,400
We've talked about this in the
past when you talk about radio

478
00:27:35,400 --> 00:27:38,960
commercials.
When I was selling radio ads,

479
00:27:39,160 --> 00:27:41,120
the biggest message was you've,
you've got to.

480
00:27:41,160 --> 00:27:44,840
The message has to play at least
seven times or be heard at least

481
00:27:44,840 --> 00:27:49,600
seven times before it actually
sticks with an audience member.

482
00:27:50,280 --> 00:27:53,880
So repetition is key.
And that's why, yeah, whether

483
00:27:53,880 --> 00:27:58,880
it's social media or not, I have
a feeling it's, well, I know

484
00:27:58,880 --> 00:28:01,440
from experience that, yeah, it's
tedious.

485
00:28:01,440 --> 00:28:04,080
It's a tedious process.
Hey, Mark, can I jump back in

486
00:28:04,080 --> 00:28:06,280
real quick?
So Ashley put something in the

487
00:28:06,280 --> 00:28:10,800
chat which is very relevant,
which is e-mail is a great way

488
00:28:10,800 --> 00:28:12,480
to go.
And you're not wrong with that,

489
00:28:12,480 --> 00:28:15,000
Ashley.
I mean, we have about 500 people

490
00:28:15,000 --> 00:28:18,920
on our e-mail list.
I was looking at this yesterday.

491
00:28:18,920 --> 00:28:23,400
We get like a average of a 54%
open rate and A8 or 9% click

492
00:28:23,400 --> 00:28:25,120
through rate, which are amazing
numbers.

493
00:28:25,680 --> 00:28:31,400
Then we started at last year, we
started LinkedIn newsletter and

494
00:28:31,800 --> 00:28:34,440
because we did a newsletter
feature on LinkedIn, it actually

495
00:28:34,440 --> 00:28:37,640
gets emailed out to the people
that are subscribed who have

496
00:28:37,640 --> 00:28:41,440
that feature turned on.
And we have over 1000 people on

497
00:28:41,440 --> 00:28:45,200
that.
And that also gets A50 plus

498
00:28:45,200 --> 00:28:49,000
percent open rate and a really
like 6 or 7% click through rate.

499
00:28:49,000 --> 00:28:52,520
So yeah, e-mail is like, I think
it's gold.

500
00:28:52,520 --> 00:28:55,080
It's your captive, it's your own
land, as we've talked about in

501
00:28:55,080 --> 00:28:58,440
the past, right?
And it is a golden way to

502
00:28:58,440 --> 00:29:02,840
communicate, but it doesn't give
you necessarily new reach.

503
00:29:03,360 --> 00:29:05,960
And social media, I think while
we post there is we're looking

504
00:29:05,960 --> 00:29:09,280
for visibility, discoverability,
We're looking for new reach,

505
00:29:09,280 --> 00:29:12,280
trying to get new people to
listen to our show where the

506
00:29:12,280 --> 00:29:15,120
e-mail audience is, people that
are already following you.

507
00:29:15,840 --> 00:29:18,440
So that's my two cents.
Dr. wanted to jump into Mark.

508
00:29:18,440 --> 00:29:19,720
Yep.
Thank you, Sid.

509
00:29:19,720 --> 00:29:22,720
Great points.
I'm with you there and I'm going

510
00:29:22,720 --> 00:29:25,840
to get to a question in the chat
in a section in a second.

511
00:29:26,080 --> 00:29:28,120
First Dr. What do you got for
us?

512
00:29:28,760 --> 00:29:34,200
As a producer, I think the worst
part for me is not sitting

513
00:29:34,200 --> 00:29:39,720
ahead, but just trying to keep
up with the speed that

514
00:29:39,720 --> 00:29:45,840
podcasting keeps evolving too.
The speed is unbelievable.

515
00:29:46,160 --> 00:29:49,800
I've only been involved in
podcasting for about 5 years and

516
00:29:50,320 --> 00:29:53,000
it's amazing how many things
have changed.

517
00:29:53,200 --> 00:29:56,560
How many things are kind of
antiquity, you know, kind of

518
00:29:56,960 --> 00:29:59,400
antique thinking antiquity.
What?

519
00:29:59,400 --> 00:30:01,520
What is?
What is the I hate words in the

520
00:30:01,520 --> 00:30:05,040
morning OK?
That's going to be your tagline

521
00:30:05,040 --> 00:30:08,880
here soon, yes, Yeah, in the.
Morning.

522
00:30:08,880 --> 00:30:12,840
So, but just trying to keep up
with everything new because the

523
00:30:12,840 --> 00:30:17,240
clients that are coming in are
not my generation, they are a

524
00:30:17,240 --> 00:30:20,600
younger generation.
And when I say podcasting to

525
00:30:20,600 --> 00:30:23,000
them, they immediately think
video.

526
00:30:23,600 --> 00:30:29,840
I am immediately thinking audio.
So just trying to keep up with

527
00:30:29,840 --> 00:30:33,120
the pace of how things are
changing is the worst part for

528
00:30:33,120 --> 00:30:37,720
me.
And the best part is I guess

529
00:30:37,720 --> 00:30:41,280
it's a double edged sword
because I love learning new

530
00:30:41,280 --> 00:30:44,320
things.
So it's that's oh God, I'm

531
00:30:44,320 --> 00:30:45,800
weird.
I'm weird in the morning.

532
00:30:45,800 --> 00:30:46,560
Never mind.
OK.

533
00:30:48,320 --> 00:30:50,600
I don't think you're weird
hilarious.

534
00:30:50,880 --> 00:30:53,800
Thank you, Dr. and all right, I
want to.

535
00:30:53,800 --> 00:30:56,400
So there was something I wanted
to address in the chat and I

536
00:30:56,400 --> 00:31:00,240
just realized for some reason
what I just set up didn't work.

537
00:31:00,240 --> 00:31:03,480
So I'll share a different link,
but there was a question in the

538
00:31:03,480 --> 00:31:07,040
chat from who was it from?
It was Adam.

539
00:31:07,040 --> 00:31:08,880
Thank you.
Adam, thank you.

540
00:31:08,920 --> 00:31:11,080
My screen was not working.
Yeah.

541
00:31:11,080 --> 00:31:16,440
Adam was asking if anybody has
paid for ads to promote their

542
00:31:16,440 --> 00:31:20,400
podcast in the past and
wondering if it's increased

543
00:31:21,000 --> 00:31:23,840
viewership.
And we had an episode last year,

544
00:31:23,840 --> 00:31:27,120
probably about a year ago now
with Tyler Perry.

545
00:31:27,120 --> 00:31:30,920
No, not the Tyler Perry, but his
name is Tyler Perry.

546
00:31:31,280 --> 00:31:37,520
And he shared his success with
us from only using meta ads, so

547
00:31:37,520 --> 00:31:41,640
Instagram and Facebook.
And he went from, say, an

548
00:31:41,640 --> 00:31:48,000
average size independent podcast
to one that's generating 90,000

549
00:31:48,000 --> 00:31:50,840
downloads a month.
And he's built up a community

550
00:31:50,880 --> 00:31:54,280
and it's all, well, I wouldn't
say all because he wouldn't say

551
00:31:54,280 --> 00:31:56,920
all.
A big chunk of it he owes to the

552
00:31:56,920 --> 00:32:00,480
Meta ads and he shares his whole
strategy.

553
00:32:00,920 --> 00:32:04,640
So I will make sure to share
that link here in the show notes

554
00:32:04,640 --> 00:32:06,640
as well.
Go check that episode out.

555
00:32:06,640 --> 00:32:09,040
I think you'll learn a lot.
Tyler's awesome.

556
00:32:09,040 --> 00:32:13,000
He actually does some work with
Ironic Media now where he's

557
00:32:13,000 --> 00:32:16,000
helping some of our clients do
just that.

558
00:32:16,000 --> 00:32:20,200
I have a client that has worked
with Tyler and myself on these

559
00:32:20,200 --> 00:32:24,680
ads and they did like 10 times.
They've grown 10 times in

560
00:32:24,680 --> 00:32:27,320
listenership since they started
with me.

561
00:32:27,440 --> 00:32:31,000
Over the course of a year, they
increased their listenership 10

562
00:32:31,000 --> 00:32:34,560
times.
So it can work and you just have

563
00:32:34,560 --> 00:32:37,120
to really know how to do that
strategically.

564
00:32:37,520 --> 00:32:40,120
So if you want more information
about that, check the show notes

565
00:32:40,440 --> 00:32:43,800
or you can go to
podcastingmorningchat.com and

566
00:32:43,800 --> 00:32:49,920
you can see in the Our Favorites
section, you can find it there.

567
00:32:50,320 --> 00:32:52,480
And Adam, Adam asked, do you
need a large budget?

568
00:32:52,480 --> 00:32:56,360
No, you don't.
He did it with a budget of 2 to

569
00:32:56,360 --> 00:32:59,440
$3.00 a day.
I think with a bigger budget you

570
00:32:59,440 --> 00:33:03,360
can be even more effective.
But he did it with two to $3.00

571
00:33:03,360 --> 00:33:05,280
a day.
I'm glad you brought that up

572
00:33:05,280 --> 00:33:06,920
because that's something I've
been thinking about and I kind

573
00:33:06,920 --> 00:33:11,240
of put it on my list to explore,
to do in Q2 and to look at

574
00:33:11,240 --> 00:33:14,440
because now I think I have that.
I think there's enough where I

575
00:33:14,440 --> 00:33:18,240
can do look alike audiences.
And so I'm thinking about doing

576
00:33:18,240 --> 00:33:20,680
that.
And if I do do it, I will share

577
00:33:20,680 --> 00:33:23,640
the results of that because I
think it is a way, even though I

578
00:33:23,640 --> 00:33:26,160
said promoting on social media
is like the worst.

579
00:33:26,560 --> 00:33:28,960
But I do think there is a way to
potentially Dr. more traffic if

580
00:33:28,960 --> 00:33:30,880
you can build the right look
alike audience.

581
00:33:31,520 --> 00:33:33,640
I agree.
Yes, Dr., go ahead.

582
00:33:33,840 --> 00:33:38,920
One of my mentors does this and
what he did is he pulled his

583
00:33:38,920 --> 00:33:42,720
audience as to what other shows
they listen to.

584
00:33:43,160 --> 00:33:45,120
For instance, do they listen to
sports?

585
00:33:45,320 --> 00:33:47,800
Do they listen to news?
Do they listen to true crime?

586
00:33:47,800 --> 00:33:49,920
Do they listen all the other
things?

587
00:33:49,920 --> 00:33:53,560
There's, let's face it, there's
a podcast for everything these

588
00:33:53,560 --> 00:33:56,880
days.
And he kind of took that

589
00:33:56,880 --> 00:34:01,440
information and he realized that
his audience not only listens to

590
00:34:01,440 --> 00:34:05,480
him, but also a good portion
listen to the news.

591
00:34:05,680 --> 00:34:10,600
It gave him information as to
where to put those advertising

592
00:34:10,679 --> 00:34:12,920
money, monies.
Money, Yeah.

593
00:34:13,880 --> 00:34:15,000
That's cool.
OK.

594
00:34:16,400 --> 00:34:19,360
That's very cool.
Thank you, Dr. And I am trying

595
00:34:19,360 --> 00:34:23,679
to share that link, by the way,
for the live audience as well.

596
00:34:23,760 --> 00:34:26,719
I've been having all sorts of
trouble doing that, but I think

597
00:34:26,719 --> 00:34:28,639
I've got it.
So there you go.

598
00:34:28,760 --> 00:34:31,280
Check that out if you want.
And again, that's in the show

599
00:34:31,280 --> 00:34:32,920
notes.
Janae is in the audience.

600
00:34:32,920 --> 00:34:36,199
By the way, Janae, we're asking
your question from earlier this

601
00:34:36,199 --> 00:34:39,040
week, so if you want to come up
and share, please do.

602
00:34:39,199 --> 00:34:43,239
We want to know the best and
worst parts of podcasting for

603
00:34:43,239 --> 00:34:45,239
you.
Anyone else want to share?

604
00:34:47,199 --> 00:34:49,960
Mark, I just wanted to address
the last question that was this,

605
00:34:49,960 --> 00:34:52,080
because I'm actually somebody
who's done that.

606
00:34:52,480 --> 00:34:56,320
I've spent quite a bit on
advertising and it does move the

607
00:34:56,320 --> 00:34:58,400
needle.
It absolutely moves the needle.

608
00:34:58,800 --> 00:35:03,360
My listenership on all of my
shows has tenfold increased by

609
00:35:03,360 --> 00:35:06,400
doing advertisements.
And I'm not talking about social

610
00:35:06,400 --> 00:35:09,000
media advertising.
I'm talking about on podcasting,

611
00:35:09,320 --> 00:35:12,680
hosting platforms like Overcast,
for example.

612
00:35:13,040 --> 00:35:15,200
And it is definitely move the
needle.

613
00:35:15,440 --> 00:35:18,320
But it's like you said, Mark,
you got to be consistent with

614
00:35:18,320 --> 00:35:20,720
it.
And when I've done that, I mean,

615
00:35:20,720 --> 00:35:23,680
I took one of my shows from 20
listeners a day to 200.

616
00:35:23,800 --> 00:35:25,840
That was in a period of about
three months.

617
00:35:26,120 --> 00:35:30,600
So it does work, but understand
your niche, understand what

618
00:35:30,600 --> 00:35:33,280
category and I think we talked
about this on the show maybe a

619
00:35:33,280 --> 00:35:35,360
couple weeks ago, but it does
work.

620
00:35:35,560 --> 00:35:38,440
But just be prepared for once
you start doing it, when you

621
00:35:38,440 --> 00:35:40,400
stop doing it, you will see a
fall off.

622
00:35:40,640 --> 00:35:43,720
So just be prepared for that, at
least when that that's been my

623
00:35:43,720 --> 00:35:46,400
experience, Mark.
Thank you, Ralph.

624
00:35:46,400 --> 00:35:50,280
Yeah, I am absolutely
considering that as part of my

625
00:35:50,280 --> 00:35:54,200
strategy moving forward as I
work to monetize the show, 1 of

626
00:35:54,200 --> 00:35:57,080
the things I want to be able to
do is budget for some

627
00:35:57,080 --> 00:36:01,440
advertising so that I don't have
to feel so tied and locked into

628
00:36:01,800 --> 00:36:06,040
making organic social media
posts, if you will, promotional

629
00:36:06,040 --> 00:36:10,320
posts, if you will, etcetera.
So, yeah, All right, let's go to

630
00:36:10,640 --> 00:36:13,240
Jynade.
Jynade, welcome to the stage.

631
00:36:13,240 --> 00:36:16,120
Please answer your own question,
although I added to it.

632
00:36:16,120 --> 00:36:18,920
Your question was what's the
best part of podcasting?

633
00:36:19,240 --> 00:36:22,080
I want you to lead with what you
think the worst is and then

634
00:36:22,080 --> 00:36:23,720
share your best.
Go for it.

635
00:36:24,120 --> 00:36:26,840
Good morning everyone.
So what's the best part for of

636
00:36:26,840 --> 00:36:28,800
podcasting for me?
Start with your worst.

637
00:36:28,800 --> 00:36:31,920
Yeah, start with your worst.
My worst is managing all the

638
00:36:31,920 --> 00:36:35,440
timelines, all the things, all
the different places you have to

639
00:36:35,440 --> 00:36:39,240
keep information.
And yes, I've gotten good over

640
00:36:39,240 --> 00:36:43,120
the time, over the years, but
it's still not my favorite thing

641
00:36:43,120 --> 00:36:46,120
to do, figuring out if the
people are going to turn up on

642
00:36:46,120 --> 00:36:47,760
time.
Do they have good audio?

643
00:36:47,760 --> 00:36:52,840
Like those are my worst things,
but I go with it because I want

644
00:36:52,840 --> 00:36:57,320
to make sure that the guest
that's coming on my show has the

645
00:36:57,320 --> 00:37:01,680
best experience and they have an
Evergreen piece of content.

646
00:37:01,800 --> 00:37:04,960
My favorite part is of course
yapping away.

647
00:37:04,960 --> 00:37:09,240
But unfortunately, because I do
run a interview podcast, I don't

648
00:37:09,240 --> 00:37:15,080
get to yap as much, but I do get
to ask really good questions and

649
00:37:15,080 --> 00:37:19,840
pull out from the guest, which
is going to have the listener to

650
00:37:19,840 --> 00:37:22,840
learn, you know, get the value
out of out of the conversation

651
00:37:22,840 --> 00:37:25,440
as much as possible.
So that's for me and the reason

652
00:37:25,440 --> 00:37:27,360
I shared this question.
I was like, you know, let me

653
00:37:27,360 --> 00:37:30,520
test this out on Reddit and it
started getting a ton of

654
00:37:30,760 --> 00:37:33,280
response.
I was like, OK, it's a good one.

655
00:37:33,800 --> 00:37:36,080
Let me post it on Facebook as
well.

656
00:37:36,080 --> 00:37:39,040
So there we have it.
Thank you, Janae, love those

657
00:37:39,040 --> 00:37:40,800
answers.
And yeah, I agree with you.

658
00:37:40,800 --> 00:37:43,800
I, I'm sure a lot of people
agree with you is what I should

659
00:37:43,800 --> 00:37:45,520
say.
As far as the worst part, I

660
00:37:45,520 --> 00:37:48,400
think, yeah, there are lots of
moving parts in podcasting.

661
00:37:48,400 --> 00:37:50,880
You know, we, we just talked
about like one of the annoying

662
00:37:50,920 --> 00:37:54,120
moving parts is the social media
promotion, right?

663
00:37:54,120 --> 00:37:57,440
That's only one of the, the many
pieces putting a podcast

664
00:37:57,520 --> 00:38:03,040
together, especially as a DIY
podcaster as BC defined for us

665
00:38:03,040 --> 00:38:04,480
yesterday.
Yeah.

666
00:38:04,480 --> 00:38:07,720
I think that that's that's a
really challenging part.

667
00:38:07,960 --> 00:38:11,240
And lucky for us, we have
something really special coming

668
00:38:11,240 --> 00:38:16,640
out very soon that's going to
help you as a DIY podcaster.

669
00:38:17,320 --> 00:38:19,640
That's right, handle those
forefronts.

670
00:38:19,960 --> 00:38:23,000
That's right, and people can get
on the wait list about that if

671
00:38:23,000 --> 00:38:25,920
they go to.
Podglue.com.

672
00:38:26,160 --> 00:38:30,400
Podglue.com, that's Janaid's big
project he's been working on.

673
00:38:30,400 --> 00:38:34,080
Go check that out.
By the way, Christina, I just

674
00:38:34,080 --> 00:38:37,240
saw joined us in the audience
and being that Janaid's on stage

675
00:38:37,240 --> 00:38:40,440
as well.
Just a an informal heads up, if

676
00:38:40,440 --> 00:38:46,200
you are in the Washington, DC
area, March 26th at happy hour,

677
00:38:46,200 --> 00:38:49,200
I'll get you an exact time soon.
But if you want to pencil this

678
00:38:49,200 --> 00:38:54,080
in and you're in that area,
March 26th happy hour we will be

679
00:38:54,080 --> 00:39:00,080
in Rockville, MD hosting a meet
up that Christina and I will be

680
00:39:00,360 --> 00:39:03,680
Co hosting together.
I know Janae is coming being

681
00:39:03,680 --> 00:39:06,600
somebody from that area and I
had asked him if he could make

682
00:39:06,600 --> 00:39:10,240
it earlier this week and he said
he would absolutely be there.

683
00:39:10,240 --> 00:39:14,160
So come join an Empowered
Podcasting meet up again

684
00:39:14,160 --> 00:39:19,040
Thursday the 26th Happy hour in
Rockville, MD.

685
00:39:19,040 --> 00:39:21,360
More details to come early next
week.

686
00:39:21,360 --> 00:39:24,640
So you can plan accordingly.
And if you're in the surrounding

687
00:39:24,640 --> 00:39:28,480
area, maybe you can make the
trek out and come join us and

688
00:39:28,480 --> 00:39:31,280
spend an evening with us.
Yes, Janae.

689
00:39:31,880 --> 00:39:35,480
Looks like Tide or Nikki will
definitely come sweet.

690
00:39:36,120 --> 00:39:38,840
Oh, awesome Tide.
Where are you located, Nikki?

691
00:39:38,840 --> 00:39:40,480
Can you completely?
Fine, I'm in Virginia.

692
00:39:40,640 --> 00:39:41,760
In Virginia.
Cool.

693
00:39:42,040 --> 00:39:43,200
Awesome.
I love it.

694
00:39:43,240 --> 00:39:44,200
Thank you.
That's.

695
00:39:44,200 --> 00:39:47,000
There's another one, Christina,
on the list that we can add.

696
00:39:47,000 --> 00:39:48,600
So, yeah, it should be a great
time.

697
00:39:48,600 --> 00:39:49,840
Come join.
We're going to be talking

698
00:39:50,080 --> 00:39:52,120
podcasting, enjoying a drink or
two.

699
00:39:52,520 --> 00:39:55,240
It is a lot of fun.
We did it once before.

700
00:39:55,240 --> 00:39:58,040
We're probably doing it at the
same location as we did last

701
00:39:58,040 --> 00:40:00,320
time.
So, yeah, come join us there.

702
00:40:01,680 --> 00:40:05,200
OK, let's do this, gang.
Let's share some wins from our

703
00:40:05,200 --> 00:40:08,680
past week.
I will kick things off to.

704
00:40:09,400 --> 00:40:11,480
Yeah, get the juices flowing,
but start.

705
00:40:12,080 --> 00:40:14,360
Thinking about it, if you
haven't already, but if you're a

706
00:40:14,360 --> 00:40:17,640
regular here, you probably were
thinking about it because it is

707
00:40:17,640 --> 00:40:21,760
Friday and that's what we do.
So my win from this past week is

708
00:40:21,840 --> 00:40:27,320
I heard back from what's now
going to be a new consulting

709
00:40:27,320 --> 00:40:30,960
client.
I spoke with them a week or two

710
00:40:30,960 --> 00:40:35,840
ago and what the cool part, at
least what's cool to me is the

711
00:40:35,840 --> 00:40:39,480
fact that they told me they
needed a little bit of time

712
00:40:39,480 --> 00:40:42,920
because they wanted to sit and
interview, for lack of better

713
00:40:42,920 --> 00:40:45,680
word, a few other podcast
consultants.

714
00:40:46,520 --> 00:40:50,720
And when I hear that, it
sometimes takes the wind out of

715
00:40:50,720 --> 00:40:54,080
my sails a little bit like, oh,
great, now I got to wait and see

716
00:40:54,080 --> 00:40:57,320
if somebody else is quote, UN
quote, better than me in their

717
00:40:57,320 --> 00:41:00,440
mind.
But they did reach out to me

718
00:41:00,440 --> 00:41:03,840
early this week and said, Mark,
we're ready to move forward with

719
00:41:03,840 --> 00:41:05,240
you.
We're really excited.

720
00:41:05,240 --> 00:41:08,320
Send us the info, the paperwork,
the invoice.

721
00:41:08,560 --> 00:41:11,920
We're ready to Rock'n'roll, the
podcast that I'm going to be

722
00:41:11,920 --> 00:41:14,760
working with.
They are about two years old.

723
00:41:15,160 --> 00:41:18,360
They are hosted by a married
couple who are both doctors.

724
00:41:18,360 --> 00:41:22,080
And one of them, at least one of
them, is a licensed marriage

725
00:41:22,200 --> 00:41:26,280
couples therapist.
The show is called Marriage IQ

726
00:41:27,120 --> 00:41:28,960
and I'm getting started with
them later this month.

727
00:41:28,960 --> 00:41:32,760
So shout out also, by the way,
to my clients from the podcast

728
00:41:32,760 --> 00:41:37,000
The Loud Quiet.
They are the reason that I

729
00:41:37,000 --> 00:41:39,600
connected with this client in
the 1st place.

730
00:41:39,600 --> 00:41:43,840
They were actually a guest on
Marriage IQ and they started

731
00:41:43,840 --> 00:41:47,400
talking about me and working
with me and how much that's

732
00:41:47,400 --> 00:41:50,320
helped them.
And Marriage IQ got interested

733
00:41:50,320 --> 00:41:52,160
and reached out and the rest is
history.

734
00:41:52,160 --> 00:41:55,920
So that's my win from this past
week.

735
00:41:56,800 --> 00:41:58,600
Who else would like to share a
win?

736
00:41:58,880 --> 00:42:02,160
So I have two wins.
I'm working on a project that

737
00:42:02,160 --> 00:42:05,000
I'm not going to talk about, but
I'm halfway through it.

738
00:42:05,000 --> 00:42:08,960
I had a huge milestone this week
and with this project and it

739
00:42:08,960 --> 00:42:12,280
feels really good to be halfway
through it and I'm excited to

740
00:42:12,560 --> 00:42:14,520
see what happens the rest of
this month as I push this

741
00:42:14,520 --> 00:42:17,200
project across the finish line.
So we're on that later.

742
00:42:17,200 --> 00:42:19,600
It is podcasting related, but
I'll share later.

743
00:42:19,960 --> 00:42:24,680
But my real big win of the week
is sitting on stage with us and

744
00:42:24,680 --> 00:42:28,000
his name is Janae.
And I just have to give a big

745
00:42:28,000 --> 00:42:33,040
shout out to Janae.
I recorded A10 Excuse Me When My

746
00:42:33,040 --> 00:42:37,720
Hot Takes episodes this week and
I've been struggling with making

747
00:42:37,720 --> 00:42:42,080
it work on ecam with the
spinning wheel and everything.

748
00:42:42,080 --> 00:42:44,480
And I've had two that just
busted.

749
00:42:44,920 --> 00:42:50,160
And so I had one yesterday and
Janae hooked me up with beta

750
00:42:50,160 --> 00:42:54,320
software from ECAMM and dude it
worked perfectly.

751
00:42:54,320 --> 00:42:57,760
No glitches, no freezing, the
wheels spun.

752
00:42:58,240 --> 00:43:00,440
If you watch on YouTube the
graphics of that show, we're

753
00:43:00,440 --> 00:43:03,080
going to be much more improved
because of Janae.

754
00:43:03,080 --> 00:43:07,440
I'm learning how to be a on the
spot video producer and

755
00:43:07,440 --> 00:43:10,680
switching scenes and all this
kind of stuff and I'm having a

756
00:43:10,680 --> 00:43:13,400
lot of fun with Ecam.
But Janae, help me figure it

757
00:43:13,400 --> 00:43:17,800
out, help me get things set up
and help me figure out why I was

758
00:43:17,800 --> 00:43:20,520
having all the glitching issues.
And it finally worked yesterday.

759
00:43:20,520 --> 00:43:26,880
So thank you, Janae.
Congratulations to you both on

760
00:43:26,880 --> 00:43:28,280
that win.
That's awesome.

761
00:43:28,880 --> 00:43:31,160
Very cool.
Janae coming through again.

762
00:43:31,160 --> 00:43:34,920
Thank you for always being a
great support to this community.

763
00:43:35,400 --> 00:43:37,080
OK, who else would like to
share?

764
00:43:37,080 --> 00:43:40,240
I want more people to share.
We have some time.

765
00:43:40,560 --> 00:43:43,000
DRR, you're nodding your head.
OK, go for it.

766
00:43:43,320 --> 00:43:46,760
I have a win for today.
Yay for me.

767
00:43:47,000 --> 00:43:54,840
OK, four years ago my husband
was in surgery and they cut out

768
00:43:55,240 --> 00:43:59,240
all the cancer this week.
He is still cancer free for

769
00:43:59,240 --> 00:44:01,680
years so.
That is amazing.

770
00:44:01,760 --> 00:44:04,880
Congratulations.
That is awesome news and thank

771
00:44:04,880 --> 00:44:07,600
you for sharing it with us.
Very cool and send our

772
00:44:07,600 --> 00:44:10,520
congratulations as well.
That is so cool.

773
00:44:10,520 --> 00:44:14,040
Thank you.
Dr. Ashley, you are up.

774
00:44:14,040 --> 00:44:16,160
Go for it.
All right, thank you.

775
00:44:16,480 --> 00:44:19,480
I hope you don't mind, but this
is going to be more like win of

776
00:44:19,480 --> 00:44:22,800
almost two years.
And that is, you know, having

777
00:44:22,920 --> 00:44:28,040
the experience and the privilege
of working on PMC for the last

778
00:44:28,040 --> 00:44:30,360
two years.
I don't think there's a lot of

779
00:44:30,360 --> 00:44:36,240
editors who can say they worked
on the same show every day for

780
00:44:36,240 --> 00:44:39,760
almost 2 years.
And I'm just grateful for, you

781
00:44:39,760 --> 00:44:43,080
know, all I've learned and all
of you and everything I'm going

782
00:44:43,080 --> 00:44:46,920
to get to take forward with me.
I think it's fair to say I'm a

783
00:44:46,920 --> 00:44:49,200
lot quicker than I was when I
started.

784
00:44:49,200 --> 00:44:51,880
And I, I do it a lot better than
I did when I started.

785
00:44:51,880 --> 00:44:54,160
And I'm just grateful.
Thank you, Ashley.

786
00:44:54,280 --> 00:44:57,960
I share that with you.
I am certainly a huge win for

787
00:44:57,960 --> 00:45:00,800
the podcasting.
Morning Chat has been you and

788
00:45:00,880 --> 00:45:03,360
the fact that you've been so
dedicated to it.

789
00:45:03,520 --> 00:45:07,280
You've showed up pretty much
every single morning, did all

790
00:45:07,280 --> 00:45:11,120
the hard work after the show and
put it all together, making my

791
00:45:11,120 --> 00:45:14,080
life a lot easier.
I just couldn't be more

792
00:45:14,080 --> 00:45:15,760
grateful.
So thank you, you, Ashley,

793
00:45:15,760 --> 00:45:19,200
really appreciate you.
And of course, looking forward

794
00:45:19,200 --> 00:45:22,920
to continuing conversations with
you in the mornings whenever you

795
00:45:22,920 --> 00:45:25,480
are available.
Love you.

796
00:45:26,720 --> 00:45:30,560
OK, Ralph, you're up.
You want to share a win?

797
00:45:30,800 --> 00:45:33,560
I do.
So mine is very related to my

798
00:45:33,600 --> 00:45:36,160
other job.
My other job is I do taxes for

799
00:45:36,160 --> 00:45:39,720
people and if you don't know
this business, taxes if you've

800
00:45:39,720 --> 00:45:44,080
got an LLC or an S Corp are due
on Monday, Monday, not April

801
00:45:44,080 --> 00:45:47,440
15th Monday.
And I'm happy to say as of last

802
00:45:47,440 --> 00:45:51,080
night at 8 PMI have either
completed or filed extensions on

803
00:45:51,080 --> 00:45:53,600
everyone that needed to meet
that deadline by Monday.

804
00:45:53,600 --> 00:45:56,160
Now, that said, I do have a
couple people on my calendar

805
00:45:56,160 --> 00:45:58,880
today and tomorrow, but just a
little public service.

806
00:45:58,880 --> 00:46:03,760
And a win for me is if you have
an LLC or a corporation, and

807
00:46:03,760 --> 00:46:07,520
that's corporation specifically,
don't forget the deadline is

808
00:46:07,520 --> 00:46:08,640
Monday.
A lot of people missed that

809
00:46:08,640 --> 00:46:11,160
because they think April 15th
for personals, but it doesn't

810
00:46:11,160 --> 00:46:12,920
work that way.
So yeah, I don't want to get

811
00:46:12,920 --> 00:46:14,400
into the nuances.
There's a bunch of little

812
00:46:14,400 --> 00:46:16,920
nuances that if you're a single
member LLC, it's on your

813
00:46:16,920 --> 00:46:18,280
personal return.
Don't sweat it.

814
00:46:18,280 --> 00:46:21,040
But just heads up.
But I'm celebrating the win of

815
00:46:21,040 --> 00:46:23,920
the, I don't have this mountain
of ones I got to handle today.

816
00:46:23,920 --> 00:46:25,360
So thank you for letting me
share that, Mark.

817
00:46:25,800 --> 00:46:27,400
You're welcome.
Congratulations.

818
00:46:27,400 --> 00:46:28,960
Yeah, I'm sure.
Yeah.

819
00:46:28,960 --> 00:46:32,160
I guess you're somewhat in the
final stretch now of tax season.

820
00:46:32,160 --> 00:46:34,880
You've got what, like a month
left, really of probably

821
00:46:34,880 --> 00:46:36,840
back-to-back to back-to-back
meetings?

822
00:46:37,280 --> 00:46:40,280
And this is the hardest stretch
because most of my clients, as

823
00:46:40,280 --> 00:46:43,920
I've gotten a little bit older,
are more complicated returns.

824
00:46:44,440 --> 00:46:46,400
And they generally wait to the
last minute because

825
00:46:46,440 --> 00:46:49,400
unfortunately, most of them owe
money and they don't want to pay

826
00:46:49,400 --> 00:46:51,680
early.
So yeah, this is, I always tell

827
00:46:51,680 --> 00:46:54,120
my staff, you know, there's this
great point in taxis in the

828
00:46:54,120 --> 00:46:56,360
beginning where people are all
excited and they're getting

829
00:46:56,360 --> 00:46:58,200
refunds and they can't wait to
come in the door.

830
00:46:58,200 --> 00:47:00,680
And they're, But then all of a
sudden one day you notice like

831
00:47:00,680 --> 00:47:03,760
the demeanor changes and now
it's like we're all going to

832
00:47:03,760 --> 00:47:06,240
funerals.
And that's the folks I'm dealing

833
00:47:06,240 --> 00:47:07,560
with now.
I don't mean that in a negative

834
00:47:07,560 --> 00:47:10,680
way, but it just it definitely
is a change in the scenery.

835
00:47:10,960 --> 00:47:16,360
I have a question for Ralph.
Ralph, I keep telling myself

836
00:47:16,360 --> 00:47:19,360
that I want to start paying
quarterly.

837
00:47:20,160 --> 00:47:23,680
What is involved in starting
that up?

838
00:47:24,000 --> 00:47:26,760
That is a great question that I
cannot answer in 6 minutes

839
00:47:27,120 --> 00:47:28,840
seriously.
And one of the things, Mark,

840
00:47:28,840 --> 00:47:31,040
that maybe we want to consider
is I could do something like

841
00:47:31,040 --> 00:47:33,960
that as a, as a show topic,
because there are some, some

842
00:47:33,960 --> 00:47:37,880
very keen things that we could
do Dr. If you want to, if you

843
00:47:37,880 --> 00:47:39,560
want to get in touch with me
offline, I'm happy to talk to

844
00:47:39,560 --> 00:47:40,960
you about that.
But that's something I'd be

845
00:47:40,960 --> 00:47:42,640
happy to share with the
community because that's a,

846
00:47:42,800 --> 00:47:45,240
that's a big question a lot of
people don't think about and

847
00:47:45,240 --> 00:47:49,320
then they have this big fear of
April 15th because they haven't

848
00:47:49,320 --> 00:47:51,720
planned ahead of time.
So DRI don't want to minimize

849
00:47:51,720 --> 00:47:54,000
your question.
I just I want to answer it in a

850
00:47:54,000 --> 00:47:56,520
way that is beneficial to
everybody tuning it.

851
00:47:56,920 --> 00:48:00,640
OK, future topic.
Yes, maybe next week, maybe next

852
00:48:00,640 --> 00:48:04,920
week, because like we said there
it is time, tax season is here.

853
00:48:04,920 --> 00:48:08,440
And if you haven't done it yet
or you're getting started or

854
00:48:08,440 --> 00:48:12,840
maybe even in the thick of it, I
think sharing some tips from

855
00:48:12,840 --> 00:48:15,520
Ralph may be really valuable
this time of year.

856
00:48:15,520 --> 00:48:18,800
So thank you for that question
and more to come on that.

857
00:48:19,440 --> 00:48:23,200
OK, final check.
Anybody else want to share a win

858
00:48:23,200 --> 00:48:26,320
from this past week?
Brian, welcome back to the

859
00:48:26,320 --> 00:48:27,640
stage.
Good to see you.

860
00:48:28,000 --> 00:48:29,720
Would you like to share a win
with us?

861
00:48:30,160 --> 00:48:35,800
Good morning.
My win is that I have finally

862
00:48:35,800 --> 00:48:43,000
gotten my show onto Apple
Podcasts by way of rss.com.

863
00:48:43,440 --> 00:48:49,120
I have not figured out how to
claim the show yet, but I am in

864
00:48:49,120 --> 00:48:54,360
the process of doing so.
It is exciting that I have

865
00:48:54,360 --> 00:49:00,840
finally been able to submit my
show to Apple, so I'm very happy

866
00:49:00,840 --> 00:49:04,600
about that.
Awesome, yes I would connect

867
00:49:04,600 --> 00:49:09,560
with rss.com to find out what
the delay is as far or Edward.

868
00:49:09,560 --> 00:49:12,720
The trouble is as far as
claiming that my first thought

869
00:49:12,720 --> 00:49:16,480
is is to log into Apple Podcast
Connect and find your show

870
00:49:16,480 --> 00:49:19,440
there.
And it usually has a button to

871
00:49:19,440 --> 00:49:22,080
do something like that.
But I can get into more detail

872
00:49:22,080 --> 00:49:25,920
with you if you need help.
But I'm sure rss.com can help

873
00:49:25,920 --> 00:49:28,320
you as well.
And a good way, a good bookend

874
00:49:28,320 --> 00:49:32,400
here because rss.com, that is
one of those hosting platforms,

875
00:49:32,400 --> 00:49:36,000
which was the word or the term
of the week when we spun the

876
00:49:36,000 --> 00:49:38,120
wheel of jargon.
Brian, thank you.

877
00:49:38,120 --> 00:49:41,800
Congratulations to you.
I'm glad you got that moving and

878
00:49:41,800 --> 00:49:45,160
that it's now going to be
available on Apple Podcasts.

879
00:49:45,360 --> 00:49:47,680
Very cool.
Thank you for heeding the call

880
00:49:47,680 --> 00:49:50,880
also and coming up and and
sharing that win with us.

881
00:49:51,120 --> 00:49:54,600
Gang, we are back Monday
morning, 7:00 AM Eastern.

882
00:49:54,600 --> 00:49:58,640
As I said, Obsession Worthy
podcast series continues with

883
00:49:58,920 --> 00:50:02,680
Jonathan Howard leading the way.
But all of us, the cast and crew

884
00:50:02,680 --> 00:50:05,400
will be here for that.
So come join us for that.

885
00:50:05,400 --> 00:50:09,120
You can go to
podcastingmorningchat.com/owp.

886
00:50:13,800 --> 00:50:16,360
I don't know why I have so many
such a hard time with that.

887
00:50:16,520 --> 00:50:21,680
Come join us there and until
Monday, make it a great weekend.

888
00:50:21,680 --> 00:50:22,880
Everybody take care.