Promote, Profit, Publish

Promote, Profit, Publish

Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up.

Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book.
The truth….
If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…)
You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go.
The result…..
You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place.
Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!

Why Simplicity Scales And Complexity Fails In Your Coaching Business By Samantha Riley
Promote, Profit, Publish
Why Simplicity Scales And Complexity Fails In Your Coaching Business By Samantha Riley

Recent Episodes

417
Aug. 4, 2026

Why Simplicity Scales And Complexity Fails In Your Coaching Business By Samantha Riley

Scaling a business requires more than just hard work and grit. You need to shift your identity from an operator to a scalable business owner by building the right foundations. Samantha Riley, a business growth strategist and creator of the Aligned Scale Method™, joins us to discuss how to stop being the bottleneck in your own company. She shares how she built her seven-figure business by prioritizing lifestyle design and creating sustainable systems. We explore why clarity in your messaging, mar
416
July 28, 2026

Email Lists Vs Social Media: Boosting Your Book Sales As An Author

Serious authors treat their email list as their most valuable asset, yet many overlook list building while wondering why their book sales stall. While social media algorithms can bury your content and jeopardize your visibility, an email list provides a direct, permission-based connection to your readers. Juliet Dillon Clark explains why your email list vastly outperforms social media for engagement, click-through rates, and long-term sales. She shares how to nurture your audience, turn cold tra
415
July 21, 2026

The True Value Of Human Editors And Coaches In the Publishing Process

Writing a book on your own without professional guidance often leads to unforced errors, which is why hiring human book editors is essential to avoid the trap of AI writing tools. Host Juliet Clark connects with industry leaders Ally Berthiaume, Karen Strauss, and Patrick Snow to discuss how a professional coach shapes your message. You'll discover why human connection is vital to uncovering the emotional core of your memoir or business book. The guests share practical steps to build an author p
414
July 14, 2026

Elevate Your Book Success With Book Fest Awards, Author Marketing Insights, And AI Discussion

Are you wondering if entering your manuscript in book awards is truly worth the effort? Join host Juliet Clark as she sits down with the founder of Black Château Enterprises and The BookFest®, Desireé Duffy, to uncover the true value of recognition in the publishing industry. They discuss why awards matter, how to navigate the submission process, and common pitfalls authors face when promoting their work. Desireé offers expert insights into building a sustainable author platform and the evolving
413
July 7, 2026

Why Your AI-Written/Published Book Isn’t Selling (And How To Fix It)

Are you struggling to get traction with a self-published manuscript? AI book marketing strategies often promise instant success, but many authors find themselves stuck with finished books that simply aren't selling. Host Juliet Clark breaks down the "lottery" mindset that keeps new authors from building real audiences and explores why technology is no substitute for a solid business plan. In this episode, she pulls back the curtain on common publishing pitfalls—from the copyright risks associate
412
June 30, 2026

Build It. Share It. Grow It. With Snowtree Media

Are you struggling to get your book noticed in a sea of millions? Staci Deering and Nathan Brown from Snowtree Media join us to share practical digital marketing strategies designed to help authors build genuine, lasting momentum. They explain why moving beyond simple social media posts is essential, emphasizing the need for a centralized "information hub" to showcase your unique brand and personality. Staci and Nate walk us through how to take an honest inventory of your strengths—from blogging

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