467. Stop Guests From Turning Your Podcast Into an Infomercial

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Good morning podcasting.
Morning Chat.

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Today is Thursday, March 5th,
2026, and today listener

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Mailbag.
We're tackling tricky interview

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moments when guests keep
promoting their own stuff, plus

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how to come up with clear
episode ideas when you're

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feeling stuck, and some podcast
news.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, LinkedIn,
etcetera, please share this with

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the fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again podcasting,
Morning Chat.

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Thanks so much for being here.
I am your host Mark Ronik and

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currently on stage with me we
have producer Ashley Feller, Dr.

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Faye, Ralph, E Step, Sid
Meadows, Alex Baelish, BC

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Babbles, Jonathan Howard, Nick
Naulback and Nikki AKA Tide is

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also on stage with us this
morning.

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Today we are going to have a
glitch free episode of the

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podcasting morning chat.
I have checked my Internet

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connection.
If you missed yesterday's

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episode, well you definitely
missed yesterday's episode, but

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you may have caught the 1st 5
minutes or so that I shared with

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you.
That was what we could salvage

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and it was a fun first 5 minutes
so I was glad we were at least

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able to capture that.
But yes, yesterday my Internet

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was going nuts.
It just did not want to work

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well and it made for a very
difficult, challenging show, so

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we decided to scrap it.
I mean, you can go back and

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check the live archived version
of it on YouTube, and I don't

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necessarily advise you to, but
if you're curious, you could go

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check that out.
But yeah, So what I did was

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reset my router.
I reset it last night and then

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this morning I came in and
rebooted my computer.

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I've checked the Internet
speeds.

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Everything looks strong and
stable.

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So fingers crossed we are good
to go.

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And you know, I took yesterday
as a real lesson.

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I was also very proud of myself.
I did not let it eat me alive

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the way, for example, I did.
If some of you who have listened

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for a while, if you remember
late last year recorded an

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interview with Heather parody
and never actually hit record,

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that one definitely caused me
some headaches.

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This time I was able to just
kind of recognize a, well, let's

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make some lemonade out of this
lemon.

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But also, I think what's most
important is is that I chose to

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focus on what I can control and
not on what I couldn't.

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And I think as content creators,
that's a lesson that many of us

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can walk away with and learn
from.

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That's a big step personally
speaking because of you've

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talked about your ADHD and off
meds and that's a very big step

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for you.
Congratulations.

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Thank you.
Yes.

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I think it also just goes to the
fact that even when you have

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everything, like all the top,
whatever things do happen and

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it's out of our control and you
just really have to just laugh

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about it and kind of make do and
it's.

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Hard.
Because I remember when you had

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your Elgato camera and it took
you like a couple of days to

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kind of figure that out.
I'm not saying this about you,

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but it's all of us.
We all are supposed to know how

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to fix stuff.
And yet a higher power like the

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OR gremlins like to come in and
and mess with things and it

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happens.
But you know what?

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We move on.
Thank you, Alex.

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Yeah.
I mean, this is also a lesson

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I've learned from my wife as
well.

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You know, she was just telling
me she was talking to somebody

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at her work yesterday and they
were fixating on negative

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outcomes about something
regarding work, she said.

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You know, I like to choose to
focus on the outcome I desire,

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not the outcome.
I'm trying to avoid it.

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It's just better for us
mentally, if nothing else.

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And I do believe that there is
such a thing as the power of

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positive thinking.
So those two things combined, I

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think it's an, like I said, it's
an important lesson for sure.

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BCI know you want to chime in.
And by the way, before I go to

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you, I just have to say because
I'm looking now at you and at

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our screen, if you're not
watching the live stream or

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going back and watching the
archived live stream, you really

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need to check out Mr. Estep
here.

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Ralph is promised yesterday.
And you did hear that in the 1st

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5 minutes I shared with you
yesterday.

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He did promise he'd be wearing
an interesting hat, and he did

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not disappoint.
Come check out Ralph in his

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cowboy hat.
We'll find out why he's wearing

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that in a moment.
First BC, did you want to chime

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in on this whole thing about
gremlins and focusing on the

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things that we can only control?
I want to help you share some

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culpability this morning because
I had a recent experience

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myself.
So we've talked about her friend

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Alex San Philippa San Philippo
on here a lot and his guest and

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host linking platform pod batch.
Well, last year when I hopped

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on, I think I had interviews
every other week on the I think

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I had like 12 people on my show
between August and December.

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Now someone reached out or or an
assistant for a guest reached

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out a few weeks ago saying, Hey,
do you have any, any updates on

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the posting date for you know,
my bosses interview?

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And I said that's a really good
question because I know I've

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posted people before her and
after her and I wouldn't skip

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anyone for any reason.
So let me go back.

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I searched all of Riverside for
hours.

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I reached out to support for
hours and I'm like, look, hey,

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I, I spoke to someone in on
August blah blah blah.

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This time this person, this
e-mail and they're like, sorry,

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we don't see a recording like
that anywhere in Riverside and I

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don't record anywhere else for
virtual.

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And I had to accept the fact for
the first time since January

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2022 I forgot to hit record and
I've been podcasting since 2019.

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That is the worst feeling.
Like I said, yeah, very

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relatable.
I that happened to me toward the

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end of last year and it was
really frustrating and

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disappointing, especially when
you feel really proud of the

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interview like that, you know,
you thought this is going to be

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a good one for my audience and.
And I recall enjoying the

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conversation very, very much.
And yes, understandably, she did

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not want to reschedule.
Oh that sucks.

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That's the worst.
I have a client that actually

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just dealt with that, too.
She thought she recorded it.

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She got, like, the first two
minutes, and that was it.

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And it was one of her rare
interviews as well.

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She usually does solo shows.
So yeah, that's got to be

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frustrating.
And I feel for people when that

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happens.
OK, listen, let's quickly check

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in with Ralph.
All right?

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Ralph, so you're wearing this
black cowboy hat.

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This is the first time I've seen
you in this hat.

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What?
What's the deal?

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Why are you wearing this?
So a lot of people don't know

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this about me, but besides
having a superpower as an

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accountant, I also am a rancher.
I raised Black Angus cows here

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on a ranch in Delaware.
So on Thursdays is sort of my

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not getting dressed for work
day.

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It's sort of my ranch day in the
morning.

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So I figured I would wear my
ranch hat today.

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So this is this is via my last
trip to.

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Yeah, everybody loves Bucky's.
My son is in the Coast Guard

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station in Galveston.
And we went to Bucky's and I

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said that's the hat I need to
have.

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And my wife says to me, she said
you're never going to wear that

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hat, Mark.
I haven't.

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When I picked it up at Bucky's,
I wore it for the next 4 days

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straight, even wore it on the
airport and on the airplane.

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The sort of says you're going to
take that hat off Mr. Estep.

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It's a little too big for the
plane because it's literally, I

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don't think it's called a 10
gallon hat, but this thing is

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wide, man, and it's a
conversation starter, so.

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It is, and it's very cool to
know it came from Bucky's.

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Yes, I am a fan.
I finally went to Bucky's over

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this past fall and was quite
mesmerized by that place.

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It is like 7-11 and Wawa and
sheets all combined in about 10

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times the size of any of them.
And I'm doing one more thing.

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I'm rocking the lemon cover for
my microphone because in life we

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have to learn that sometimes you
got to make lemonade.

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Yes, that's right.
So that's what I'm doing today

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is in all of our podcasting and
creative journeys, we need to

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realize that sometimes we just
have to make lemonade because

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it's really good on a hot day.
Yeah, agreed.

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Agreed.
Well, thank you, Ralph.

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Yeah, go check that out.
You can find that and see

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Ralph's hat at
podcastingmorningchat.com/join

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us.
That'll give you the link to the

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YouTube and all the other ways
you can connect with us.

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And if you want to learn more,
by the way, about this team that

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we're talking to today, Ralph,
BC and all the others, just go

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to
podcastingmorningchat.com/people

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and you can learn more there.
OK, let's dig in to the mailbag.

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I realize I need my sound effect
for the mailbag, which is

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literally just me grabbing some
paper and shuffling them around.

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So first, this one comes from
actually one of my clients and

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I'm going to protect her name.
Well, really not to protect her.

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Well, I guess it does kind of
protect her.

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This is about recent guests of
hers, so I want to be

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respectful.
I don't want within the off

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chance that maybe her guest
hears this, I don't want them to

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feel called out per SE.
So I'm just trying to protect

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that relationship, if you will.
So we'll call her Sally, OK.

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And Sally says I ran into
something recently while

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recording a couple of podcast
interviews that she's not quite

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sure how to handle this as a
host.

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In both episodes, the guest kept
weaving promotions for their app

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into their answers.
Even when this is her words,

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Even when my questions weren't
really about their product, it

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happened several times
throughout the conversation.

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As a host, how do you handle
situations like that during an

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interview?
That's certainly one that I

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think at least some of us have
probably dealt with once or

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twice before.
Curious if anybody wants to

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chime in before I share any of
my thoughts on this.

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What would you do if your guest
you felt like they were really

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over promoting throughout the
entire episode?

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All right, BC you're up first.
Go ahead.

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I would definitely inquire
whether or not they were given

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an understanding of what the
core focus of the episode was

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going to be beforehand.
All my guests are always going

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to be entrepreneurs, people who
are developing their own brands,

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so of course I want to.
I will let them know for sure.

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There will be a point in the
recording where I want them to

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plug for sure.
If not a specific point with

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before the ending, then
definitely at the ending.

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Like talk again about who you
are, where they can find you,

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learn more about you kind of
stuff.

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Other than that, my episodes
have a particular aim.

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I would say if they didn't
understand what that was, that's

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one thing.
But if they kept overstepping

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and and over implementing that
plug opportunity, which takes

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away from the point of the
episode, then I would say, look,

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I totally get it and I
understand wanting to promote

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yourself.
But if we can't keep this

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conversation cohesive with the
goal, then there may not be a

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whole lot of usable content to
put out there post facto.

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So I would suggest kind of those
approaches.

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If I'm clear here, you're
actually suggesting a couple of

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different approaches, One being
maybe at first, at the beginning

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of the interview, let them know
that that's not something that

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you're going to tolerate.
Of course, you may want to say

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it in a nicer way than that, but
you're going to let them know

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that's not something that we do
on the show.

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And then you're going to also
remind them that you're going to

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give them an opportunity and
maybe even being specific as to

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where in the show you're going
to give them those

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opportunities.
I think.

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Yeah, that that makes some sense
for sure.

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Oh yeah, yeah.
But that's also where I I'd also

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handle that in the pre
interview.

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That's where the Discover call
them to do every single time.

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Yeah, absolutely.
And I'd see Ralph is nodding his

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head emphatically.
Go ahead, Ralph.

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That's what I wanted to say is
this is the definition of why

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you've got to have a pre
interview and why you've got to

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lay out the groundwork of here's
the way this episode is going to

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go.
You're a guest on my show.

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You are here because I see that
you have value for my audience.

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And listen, I get it.
People want to plug their stuff.

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I'm a finance guy.
I want to see people monetize.

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I love that.
But we also have to be aware of

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what the what what the
expectations are.

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And if somebody is just a plug O
matic, then I say, Hey, you

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don't release that episode.
I know that sounds kind of harsh

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or you cut it down or you, but
but again, I think it all comes

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00:14:02,760 --> 00:14:05,520
down to that pre interview.
And I'm on pod match and what's

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amazing to me, probably 90% of
the people on pod match do not

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have a prerequisite for a pre
interview.

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I think that is a strategic
mistake, I think as a strategic

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00:14:16,600 --> 00:14:18,680
deficit.
So if you're listening to this

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00:14:18,680 --> 00:14:20,800
right now and you're just
getting into the whole guesting

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00:14:20,800 --> 00:14:22,920
or hosting, do the pre
interview.

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Yes, it takes a little bit more
time, but you're investing,

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invest in your audience, invest
in this because then you clear

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00:14:29,640 --> 00:14:31,640
all those things up.
You can say, listen, I'm going

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to give you like BC said, I'm
going to give you X number of

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00:14:33,840 --> 00:14:36,360
plugs I'm going to get.
And the other thing it does is

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encourages people to have
something giveaway.

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Whenever I guest on the show, I
always have a giveaway.

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00:14:42,680 --> 00:14:45,960
I have a special link set up for
that because I want to bring

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that audience value.
And if I do that during the pre

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00:14:49,000 --> 00:14:50,320
interview, then oh, that's
great.

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00:14:50,320 --> 00:14:51,800
I didn't realize you were going
to do that.

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00:14:52,080 --> 00:14:54,320
And it just helps solidify that
relationship.

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00:14:54,600 --> 00:14:58,160
It's very possible I'll have to
talk to quote UN quote Sally to

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00:14:58,160 --> 00:15:02,040
see if she is doing those pre
interviews and if she is making

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00:15:02,040 --> 00:15:06,800
that point clear as far as when
it's appropriate to be promoting

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00:15:06,800 --> 00:15:10,000
something as the guest.
Even looking at it when we think

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about, yeah, this is the guest.
It's funny because if you're a

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00:15:13,560 --> 00:15:17,160
guest in someone's home, I feel
like you're going to be, I feel

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like people are going to be for
the most part, respectful of the

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00:15:20,840 --> 00:15:25,080
home and not try to ruffle any
feathers, break any rules, quote

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00:15:25,080 --> 00:15:27,840
UN quote, right?
You want to be a, a good guest.

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00:15:28,040 --> 00:15:31,480
I think sometimes guests that
come on podcasts throw that out

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00:15:31,480 --> 00:15:34,440
the window and think I, you
know, I got to push, I got to

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00:15:34,440 --> 00:15:37,920
push, I got to push instead of
just recognizing, you know, what

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if I just give value, value,
value, that's going to get these

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00:15:42,000 --> 00:15:46,440
listeners interested in what I
do and may want to work with me.

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00:15:46,640 --> 00:15:50,280
But I think it's also important
as a guest to ask the host about

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00:15:50,280 --> 00:15:52,320
it.
I think that's makes you a good

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00:15:52,320 --> 00:15:55,560
guest if you actually are
asking, you know, hey, I have

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something I want to promote.
When is the appropriate time for

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00:15:59,360 --> 00:16:02,880
me to promote it?
I agree, Mark, because in a lot

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00:16:02,880 --> 00:16:07,320
of times I blame the host
because the host hasn't laid a

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00:16:07,320 --> 00:16:11,720
framework for the guest and the
host hasn't done their homework.

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So I just want to champion what
you just said because that's

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absolutely the case.
And let's hear what Matt Bliss

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00:16:16,840 --> 00:16:18,160
wants to say.
Go for it, Matt.

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00:16:18,160 --> 00:16:21,040
Good morning.
I want to coin a term for the

285
00:16:21,040 --> 00:16:23,080
jagged wheel.
I'm going to call it plug

286
00:16:23,080 --> 00:16:25,600
sensitivity.
I think what you said, bringing

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00:16:25,600 --> 00:16:29,040
it up to the host or the host
mentioning what they consider a

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00:16:29,040 --> 00:16:32,360
plug, I think is important
because people can get very

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00:16:32,360 --> 00:16:34,720
sensitive to it.
So if it's starting every

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00:16:34,720 --> 00:16:39,320
sentence with and in my book I
talk about etcetera and still

291
00:16:39,320 --> 00:16:42,640
provide the value, a host might
consider it differently.

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00:16:42,640 --> 00:16:45,000
So setting those standards
regardless of whether you do a

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00:16:45,000 --> 00:16:48,800
pre interview or not before the
interview of what a plug is to

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00:16:48,800 --> 00:16:53,560
you I think would really help.
Yeah, I wonder, you know, and I

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00:16:53,560 --> 00:16:56,800
haven't actually had a full
conversation with my client yet

296
00:16:56,800 --> 00:17:02,480
about this, but I wonder if the
guest was overdoing that whole,

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00:17:02,480 --> 00:17:06,599
you know, in my book or in this
case on my app, maybe they were

298
00:17:06,640 --> 00:17:09,599
overdoing it, saying it with
every answer, right.

299
00:17:09,599 --> 00:17:12,200
And then that can be annoying.
It's a smart move if you're

300
00:17:12,200 --> 00:17:15,440
subtle about it and you do it
every so often with your

301
00:17:15,440 --> 00:17:18,160
answers.
I think that's a smart move as a

302
00:17:18,160 --> 00:17:21,640
guest, but I think if you're
doing it with almost every

303
00:17:21,640 --> 00:17:24,920
answer, it gets annoying not
just for the host, but for the

304
00:17:25,079 --> 00:17:27,720
audience as well.
Just very quickly too, there's

305
00:17:27,720 --> 00:17:30,400
the audio version of this, but
there's also the video version

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00:17:30,400 --> 00:17:35,840
of this where I've had clients
who have had to specifically go

307
00:17:35,840 --> 00:17:39,360
to the interviewee before they
begin and say, hey, mate, you're

308
00:17:39,360 --> 00:17:42,400
not, you're not quite in the
middle of your video feed there.

309
00:17:42,400 --> 00:17:45,640
I can see a book on a pedestal
with great lighting behind you.

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00:17:46,080 --> 00:17:47,520
That's your book, right?
Yeah.

311
00:17:47,720 --> 00:17:49,880
Let's, let's just, let's move
that out of frame a little bit

312
00:17:49,880 --> 00:17:51,880
and let's put you in the middle
because they're here to listen

313
00:17:51,880 --> 00:17:53,160
to you.
They're not here to stare at

314
00:17:53,160 --> 00:17:56,160
your book.
That's just a new avenue, I

315
00:17:56,160 --> 00:17:58,720
think, for the subtle plug these
days.

316
00:17:59,240 --> 00:18:05,000
Yeah, I see hosts guilty of this
as well, where they really want

317
00:18:05,120 --> 00:18:06,880
whatever's behind them to be
seen.

318
00:18:06,880 --> 00:18:09,560
Maybe it's a big sign with their
logo on it.

319
00:18:09,560 --> 00:18:11,880
Maybe it's one of their or
several of their books.

320
00:18:11,880 --> 00:18:16,720
But they are more focused on the
positioning of the logo or the

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00:18:16,720 --> 00:18:18,560
book than they are of
themselves.

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00:18:18,560 --> 00:18:22,000
And it makes it look worse if
anything, because they're off

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00:18:22,000 --> 00:18:23,960
center.
They're maybe, you know, we're

324
00:18:23,960 --> 00:18:26,440
only getting like, from their
neck up because they're trying

325
00:18:26,440 --> 00:18:29,120
to hide so you can see the sign
behind them.

326
00:18:29,360 --> 00:18:31,840
It's an ugly look, in my
opinion.

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00:18:31,920 --> 00:18:34,720
And I would say, yeah, like Matt
said, whether you're a guest or

328
00:18:34,720 --> 00:18:39,360
a host, you should be the one
framed in the image, not the

329
00:18:39,360 --> 00:18:42,160
thing you're trying to promote.
I'm with you there.

330
00:18:43,040 --> 00:18:45,600
Mark, I want to bring out a
comment that Dave just made in

331
00:18:45,600 --> 00:18:47,280
the chat, their own clubhouse.
He says.

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00:18:47,280 --> 00:18:51,040
I bought the domain gift from
dave.com as my go to when I'm a

333
00:18:51,040 --> 00:18:53,600
guest on podcast right now, it
links to a calendar link.

334
00:18:53,600 --> 00:18:55,320
Works great.
I just thought it was a great

335
00:18:55,600 --> 00:18:58,480
piece of advice from Dave.
Yeah, that is awesome.

336
00:18:58,480 --> 00:19:01,680
Let me read that again.
I bought the domain gift from

337
00:19:01,680 --> 00:19:06,800
dave.com and there's a plug for
Dave's link here as my go to.

338
00:19:06,800 --> 00:19:10,360
When I am a guest on podcasts
right now, it links to a

339
00:19:10,360 --> 00:19:13,240
calendar link.
OK, so basically what Dave

340
00:19:13,240 --> 00:19:18,000
you're doing is if you're going
to be a good match for a host,

341
00:19:18,000 --> 00:19:20,280
you're going to give them that
link and then they're going to

342
00:19:20,280 --> 00:19:23,200
schedule you on their show with
that link.

343
00:19:23,560 --> 00:19:25,360
I think that's that's the gist
of it.

344
00:19:25,360 --> 00:19:27,280
That's cool.
Anyone else want to comment?

345
00:19:27,640 --> 00:19:31,920
This goes back to the core stuff
that we've been talking about.

346
00:19:32,160 --> 00:19:34,440
Knowing how to host is one
thing.

347
00:19:34,600 --> 00:19:37,480
Having your stuff together,
having your outline, being a

348
00:19:37,480 --> 00:19:41,920
good guest is just as important.
And I think a lot of times

349
00:19:41,920 --> 00:19:44,400
people, you made the best
analogy.

350
00:19:44,440 --> 00:19:48,320
I'm coming or Ralph did.
I'm coming to your living room.

351
00:19:49,080 --> 00:19:53,600
I have to act by your rules.
And people just don't realize

352
00:19:53,600 --> 00:19:59,320
that hosts have to be aggressive
with how they want to lay out

353
00:19:59,320 --> 00:20:02,000
their.
The way they run their podcast,

354
00:20:02,320 --> 00:20:05,480
because if they don't, it could
turn into a disaster.

355
00:20:05,840 --> 00:20:08,760
That's the main thing, becoming
a strong host.

356
00:20:08,760 --> 00:20:12,440
It takes time.
But also there's a lot of people

357
00:20:12,440 --> 00:20:16,680
out here that listen to this
that are professional guests and

358
00:20:16,720 --> 00:20:19,480
the good guests know how to do
that.

359
00:20:19,640 --> 00:20:22,640
They'll say in the beginning,
this is what I have to promote,

360
00:20:22,640 --> 00:20:26,120
When can I promote it?
If you're proactive with this,

361
00:20:26,440 --> 00:20:30,040
then that also puts the the host
at ease and you know what the

362
00:20:30,040 --> 00:20:32,400
ground rules are.
And I think that's the main

363
00:20:32,400 --> 00:20:36,200
thing, whether it's a pre
interview, like a separate call

364
00:20:36,280 --> 00:20:39,720
or right before.
I know we've had other people, I

365
00:20:39,720 --> 00:20:42,520
think it was John Wiley.
He tells them right off the bat.

366
00:20:42,800 --> 00:20:45,400
We promote it in the beginning,
we promote it at the end, but

367
00:20:45,400 --> 00:20:49,120
the rest of it is all about the
content.

368
00:20:49,120 --> 00:20:51,480
You have to be a strong guest
and you have to know the rules.

369
00:20:52,080 --> 00:20:53,960
Thank you.
Alex. 1 area we haven't talked

370
00:20:53,960 --> 00:20:57,160
about is, is what what happens
if you've done all the things

371
00:20:57,160 --> 00:21:01,440
that we're suggesting here and
the guest still disregards all

372
00:21:01,440 --> 00:21:05,480
of those warnings, right?
I think at that point it is.

373
00:21:05,480 --> 00:21:09,280
And I think BC maybe you touched
on this a bit, maybe you did, I

374
00:21:09,280 --> 00:21:13,080
can't remember now, but maybe
stopping at some point during

375
00:21:13,080 --> 00:21:15,360
the recording and calling it
out.

376
00:21:16,200 --> 00:21:18,960
And it can be something a
little, it doesn't have to be

377
00:21:18,960 --> 00:21:22,840
super aggressive, but you could
say, listen, I've noticed you've

378
00:21:23,120 --> 00:21:25,920
mentioned your book.
I've, you've mentioned your app

379
00:21:25,920 --> 00:21:29,360
multiple Times Now.
And as much as I appreciate

380
00:21:29,360 --> 00:21:32,480
that, I can tell you that in my
experience, my audience does

381
00:21:32,480 --> 00:21:36,400
not, they tune out.
Again, that's just my

382
00:21:36,400 --> 00:21:39,040
experience.
And I really want them to get

383
00:21:39,040 --> 00:21:41,960
the value from you.
And I promise you, we will make

384
00:21:41,960 --> 00:21:44,920
a conscious effort to promote it
and we will put it in the show

385
00:21:44,920 --> 00:21:47,600
notes as well.
So let's just try to focus on

386
00:21:47,600 --> 00:21:50,760
the conversation here so that we
don't lose the audience, right?

387
00:21:50,760 --> 00:21:53,000
Then you're not necessarily
putting it all on you.

388
00:21:53,000 --> 00:21:55,880
And you don't have to sound so
much like the bad guy.

389
00:21:55,880 --> 00:21:58,720
And instead you can just say,
listen, if you really want to be

390
00:21:58,720 --> 00:22:02,000
heard and you want people to
purchase that book, download

391
00:22:02,000 --> 00:22:04,680
that app.
Let's just focus on the

392
00:22:04,680 --> 00:22:06,880
conversation.
I think that goes a long way.

393
00:22:06,880 --> 00:22:10,720
Go ahead BC.
If I can give an interviewer the

394
00:22:11,400 --> 00:22:14,360
permission to call me out when I
have resting bitch face, I will

395
00:22:14,360 --> 00:22:18,280
take the permission to call out
a guest when they are not acting

396
00:22:18,280 --> 00:22:20,480
right.
Plus, I would also say, and just

397
00:22:20,480 --> 00:22:23,920
in case I I missed someone frame
it this way, I would say, look,

398
00:22:24,160 --> 00:22:28,240
I previous previously spoke to
you and told you I wanted to

399
00:22:28,240 --> 00:22:34,640
frame this conversation to help
you provide actionable insights

400
00:22:34,640 --> 00:22:38,360
on a very topical discussion.
Because I want throughout the

401
00:22:38,360 --> 00:22:44,120
conversation, the audience to
get to organically develop that

402
00:22:44,120 --> 00:22:48,360
appreciation for you, where you
come from and what you can

403
00:22:48,360 --> 00:22:50,920
provide to them.
That way, by the end of the

404
00:22:50,920 --> 00:22:54,040
episode, they already like you
enough to where you can finally

405
00:22:54,040 --> 00:22:58,520
plug yourself, your business,
your book, your seminar,

406
00:22:58,520 --> 00:23:02,400
workshop series, your trade show
coming up, whatever it is, and

407
00:23:02,400 --> 00:23:04,360
they'll actually care enough to
listen.

408
00:23:04,680 --> 00:23:10,480
But if you showcase yourself the
entire time as a plug artist, a

409
00:23:10,480 --> 00:23:13,800
plug opportunist, then like you
said, they're going to clock

410
00:23:13,800 --> 00:23:15,200
out.
And I'm not going to blame them

411
00:23:15,200 --> 00:23:17,560
for it.
That's why we have these

412
00:23:17,920 --> 00:23:21,000
preliminary discussions.
I tell you, the framework

413
00:23:21,360 --> 00:23:26,000
default respect says you should
just abide by it or I will call

414
00:23:26,000 --> 00:23:30,720
you out and it may not work out.
And that's really my time wasted

415
00:23:31,840 --> 00:23:33,320
and I don't like that.
I don't blame you.

416
00:23:33,320 --> 00:23:37,320
Thank you BC anybody else want
to chime in before I go to the

417
00:23:37,320 --> 00:23:41,400
next mailbag?
I want to back up to the pre

418
00:23:41,400 --> 00:23:44,000
interview call.
I know that there are a lot of

419
00:23:44,000 --> 00:23:48,760
listeners who are just starting
out on podcasting and there are

420
00:23:48,760 --> 00:23:52,120
those who are seasoned who don't
do a pre interview, right.

421
00:23:52,200 --> 00:23:57,440
So I would love to hear a role
play between you and I don't

422
00:23:57,440 --> 00:24:02,640
know, maybe Ralph or BC whoever
about how exactly a pre

423
00:24:02,640 --> 00:24:08,280
interview should go.
And on top of that, let's say

424
00:24:08,480 --> 00:24:13,120
you you're interviewing someone
really big, like, I don't know,

425
00:24:13,120 --> 00:24:16,480
Dave Jackson, who's like a
godfather of, you know,

426
00:24:16,480 --> 00:24:19,880
podcasting.
Does the pre interview?

427
00:24:19,880 --> 00:24:23,840
Is it different than just like a
a regular person?

428
00:24:24,200 --> 00:24:26,600
I'm sorry, he's regular, but you
know what I mean?

429
00:24:26,600 --> 00:24:29,680
Does it differ with someone
who's like really, really

430
00:24:29,880 --> 00:24:34,400
renowned versus someone who
maybe doesn't have the cred?

431
00:24:34,440 --> 00:24:38,000
Or maybe has the cred but
doesn't have the same kind of

432
00:24:38,000 --> 00:24:40,800
following.
As somebody, I.

433
00:24:40,840 --> 00:24:43,240
Get yeah, the fame.
Yes, that's a good, good way to

434
00:24:43,240 --> 00:24:45,040
put it.
Ralph, do you want to chime in

435
00:24:45,040 --> 00:24:47,040
first?
Yeah, actually I can address

436
00:24:47,040 --> 00:24:51,040
that Dr. directly because I had
Dave Jackson on my show and Dave

437
00:24:51,040 --> 00:24:53,640
and I are kind of friends and
I'm a member of the school of

438
00:24:53,640 --> 00:24:55,440
podcasting.
But when I asked him to come on

439
00:24:55,440 --> 00:24:58,080
my show, the first thing he said
to me is he said, Ralph, listen

440
00:24:58,320 --> 00:25:01,920
and I do the pre interview, he
said, don't ask me about what I

441
00:25:01,920 --> 00:25:04,440
do and all that kind of stuff.
Do I want to bring value to your

442
00:25:04,440 --> 00:25:07,960
audience?
So no matter who they are, the

443
00:25:07,960 --> 00:25:12,200
main operating mentality needs
to be what value are they

444
00:25:12,200 --> 00:25:14,960
bringing to your audience?
I don't care if it's Taylor

445
00:25:14,960 --> 00:25:17,520
Swift.
I don't care if it's one of the

446
00:25:17,520 --> 00:25:20,400
Kelsey Brothers.
They need to bring value to your

447
00:25:20,400 --> 00:25:21,920
audience.
They're not there to promote

448
00:25:21,920 --> 00:25:23,560
their stuff.
Yes, they are sort of there to

449
00:25:23,560 --> 00:25:26,400
promote their stuff.
But at the end of the day, I

450
00:25:26,400 --> 00:25:28,680
think it goes back to whoever
they are.

451
00:25:28,680 --> 00:25:30,360
They've got to bring value to
your audience.

452
00:25:30,360 --> 00:25:32,960
And in the pre interview, one of
the things that I say that you

453
00:25:32,960 --> 00:25:35,920
should ask them is what value
are you going to bring to my

454
00:25:35,920 --> 00:25:39,240
audience when I'm pitching to be
on other podcasts through pod

455
00:25:39,240 --> 00:25:41,120
match?
I feel like an affiliate link

456
00:25:41,120 --> 00:25:43,320
there, Mark if we.
Anyway, we do have fun.

457
00:25:43,640 --> 00:25:44,800
Yeah, we should probably put
that in.

458
00:25:44,800 --> 00:25:46,000
Yeah, we'll put in the show
notes.

459
00:25:46,400 --> 00:25:49,720
But but that said in the pre,
even before I get in the, when I

460
00:25:49,720 --> 00:25:53,040
pitch somebody on, I want to be
on your show, I give them what

461
00:25:53,040 --> 00:25:55,080
value I'm going to bring to
their audience.

462
00:25:55,680 --> 00:25:59,280
And that way when we do the pre
interview call and I'm, I'm

463
00:25:59,280 --> 00:26:01,880
playing a role as the guest now,
I say to the host, here's what

464
00:26:01,880 --> 00:26:03,040
I'm going to bring to your
audience.

465
00:26:03,680 --> 00:26:05,400
I'm not here to just promote my
stuff.

466
00:26:05,400 --> 00:26:06,760
I'm not here to sell a bunch of
stuff.

467
00:26:06,760 --> 00:26:08,080
I'm here to bring value to your
audience.

468
00:26:08,080 --> 00:26:10,080
I know I said that a million
times, but I think it's really

469
00:26:10,080 --> 00:26:13,800
important that even the the
newbies, the new podcasters need

470
00:26:13,800 --> 00:26:17,400
to understand that, yeah, it's
great to land a big name, but

471
00:26:17,400 --> 00:26:20,160
that big name honestly is
probably not going to move the

472
00:26:20,160 --> 00:26:23,600
needle on your content anyway.
And a lot of people think, oh,

473
00:26:23,600 --> 00:26:25,560
if I land this, it really
doesn't work.

474
00:26:25,840 --> 00:26:28,000
So pay attention to your
audience.

475
00:26:28,000 --> 00:26:30,240
Pay attention to what value you
can bring to your audience.

476
00:26:30,840 --> 00:26:33,480
Yeah, I'm with you there.
It looks like we have some more

477
00:26:33,480 --> 00:26:36,880
people that want to chime in,
and they've came.

478
00:26:36,920 --> 00:26:39,720
They've come from the audience.
So let's jump the line.

479
00:26:39,720 --> 00:26:42,080
Go to James first.
Good morning, James.

480
00:26:42,080 --> 00:26:44,720
Welcome back to the stage.
Good to have you here.

481
00:26:44,720 --> 00:26:46,800
It's been a minute.
What do you want to add to the

482
00:26:46,800 --> 00:26:49,760
conversation?
First of all, Ralph is

483
00:26:49,760 --> 00:26:53,680
absolutely spot on.
I had really kind of high

484
00:26:53,680 --> 00:26:58,320
profile guests from the media on
my sports podcasts and they

485
00:26:58,320 --> 00:27:01,080
never really moved the meter.
They were lovely guests.

486
00:27:01,080 --> 00:27:03,040
They were brilliant guests,
brilliant episodes.

487
00:27:03,760 --> 00:27:07,800
But in terms of like social
media buzz and all that kind of

488
00:27:07,800 --> 00:27:09,440
stuff.
And don't get me wrong, they

489
00:27:09,440 --> 00:27:12,880
shared the episodes out like
they helped promote it and

490
00:27:12,880 --> 00:27:15,640
stuff.
But yeah, never really like you

491
00:27:15,640 --> 00:27:17,760
can have the biggest guest in
the world, but you got to

492
00:27:17,760 --> 00:27:19,880
remember that guest.
It's probably been a guest on

493
00:27:19,880 --> 00:27:23,600
about 200 other shows.
Unless you're getting their die

494
00:27:23,600 --> 00:27:26,560
hard fans, you're probably not
going to move the meters too

495
00:27:26,560 --> 00:27:29,600
much.
I was just going to say, Mark, I

496
00:27:29,600 --> 00:27:31,280
was going to make you a happy
guy today.

497
00:27:31,360 --> 00:27:33,880
Oh, OK.
I am starting a podcast.

498
00:27:35,240 --> 00:27:37,000
I am back.
It's going to be sports,

499
00:27:37,000 --> 00:27:42,480
obviously American sports,
obviously it's going to be 1

500
00:27:42,480 --> 00:27:44,440
podcast.
I am not doing the whole podcast

501
00:27:44,440 --> 00:27:46,880
network thing again.
That's just not going to be a

502
00:27:46,880 --> 00:27:49,760
thing again.
But I am coming back with

503
00:27:49,760 --> 00:27:55,280
probably a two to three episode
a week show and I'm going to go

504
00:27:55,280 --> 00:27:58,520
for it.
I've and my new job and my day

505
00:27:58,520 --> 00:28:01,640
job, I've made lots of
connections within Sky Sports

506
00:28:01,640 --> 00:28:06,080
here in the UK, which also leads
into Comcast in the US.

507
00:28:06,440 --> 00:28:09,680
It's going to have to have with
the the adult warning thing on

508
00:28:09,680 --> 00:28:13,200
the podcast, unlike before where
it was very family friendly, it

509
00:28:13,200 --> 00:28:16,400
still will be, but there's
probably going to be some

510
00:28:16,560 --> 00:28:20,360
language in there now because
I've grown up.

511
00:28:20,480 --> 00:28:23,440
I'm a big boy now and I'm going
to play with a big boy podcast.

512
00:28:23,560 --> 00:28:25,600
James, congratulations.
That's awesome.

513
00:28:25,600 --> 00:28:29,560
James is a long time community
member of the podcasting morning

514
00:28:29,560 --> 00:28:31,720
chat.
He was part of the original

515
00:28:31,720 --> 00:28:36,000
rendition before I jumped in and
and rebooted it.

516
00:28:36,520 --> 00:28:39,880
And it's great to see you back
at it, James.

517
00:28:39,880 --> 00:28:42,920
And all I want to say is don't
burn out.

518
00:28:42,920 --> 00:28:47,040
And in other words, that's a lot
of, that's a big ambition that

519
00:28:47,040 --> 00:28:49,800
you have.
And as far as like how many

520
00:28:49,800 --> 00:28:52,000
times you're going to do it.
And I, you know, that's coming

521
00:28:52,000 --> 00:28:55,880
from experience here, right?
Like I know how challenging it

522
00:28:55,880 --> 00:28:58,640
can be to do multiple podcasts
in a week.

523
00:28:58,840 --> 00:29:02,160
And I want to see you doing this
for a long time.

524
00:29:02,160 --> 00:29:05,600
So just maybe it's fine for you,
but I just wanted to call that

525
00:29:05,600 --> 00:29:07,680
out just in case.
You're right.

526
00:29:08,080 --> 00:29:10,920
The thing is, when I first
started my very first podcast, I

527
00:29:10,920 --> 00:29:13,280
had not a scooby-doo.
What I was doing.

528
00:29:13,800 --> 00:29:16,840
I was totally like Google
everything.

529
00:29:17,560 --> 00:29:22,880
Whereas now I have four years,
five years of experience of not

530
00:29:22,880 --> 00:29:28,080
just one podcast, but at my high
we had 18 that I was running.

531
00:29:28,200 --> 00:29:30,480
I did all the edit and all the
social media.

532
00:29:30,480 --> 00:29:33,640
I did everything apart from
host, all the shows I hosted

533
00:29:33,640 --> 00:29:37,080
like 3 or 4 of them.
So yeah, that's why I'm not

534
00:29:37,080 --> 00:29:39,600
going down that route of having
multiple podcasts.

535
00:29:39,600 --> 00:29:43,040
It's one podcast.
I might not even host every

536
00:29:43,040 --> 00:29:45,200
episode.
We may have some guest hosts

537
00:29:45,200 --> 00:29:48,120
come in as well.
And from the old days, John,

538
00:29:48,120 --> 00:29:51,520
Katie, for example, even Dan.
So yeah, we, we may go.

539
00:29:51,520 --> 00:29:56,000
Katie Brinkley, obviously, she
was morning chat, Yep, royalty

540
00:29:56,000 --> 00:29:58,120
as well.
So that's the plan.

541
00:29:58,320 --> 00:30:01,320
Well, congratulations, James,
please keep coming back and keep

542
00:30:01,320 --> 00:30:03,720
us posted.
I think you know, and if you

543
00:30:03,720 --> 00:30:06,760
don't, now you do that, we're
all cheering you on.

544
00:30:06,760 --> 00:30:09,480
It's great to have you back in
podcasting.

545
00:30:09,480 --> 00:30:12,440
I know it's been a passion of
yours and it's good to see you

546
00:30:12,440 --> 00:30:15,840
reunite with that passion.
Thank you for sharing and thanks

547
00:30:15,840 --> 00:30:18,520
for sharing your insight on the
guesting stuff.

548
00:30:18,720 --> 00:30:21,200
I know we have Billy and DV on
stage.

549
00:30:21,200 --> 00:30:24,520
I feel like we have talked ad
nauseam about the guesting

550
00:30:24,520 --> 00:30:27,160
stuff, but I do want to hear
from them.

551
00:30:27,160 --> 00:30:28,680
So let me check in with Billy
first.

552
00:30:28,680 --> 00:30:30,920
Billy, did you want to add
anything before we wrap up this

553
00:30:30,920 --> 00:30:33,560
part of the conversation?
I will just say this, I've been

554
00:30:33,560 --> 00:30:38,920
guessing way more recently and I
love the pre interview stuff,

555
00:30:39,240 --> 00:30:42,600
but if the pre interview is the
same as the interview, it's just

556
00:30:42,600 --> 00:30:46,320
a waste of time in my opinion.
And I think as a guest, and

557
00:30:46,320 --> 00:30:50,200
really what I've seen as a guest
is when I show up to an

558
00:30:50,200 --> 00:30:52,960
organized host, like if it's a
pre interview and they're going,

559
00:30:53,040 --> 00:30:56,200
hey man, here's the things that
I've seen and I've researched

560
00:30:56,480 --> 00:30:59,680
and I just want to clear this as
topics that we can talk about

561
00:31:00,080 --> 00:31:03,960
and we can bring value to the
audience that for me that is

562
00:31:03,960 --> 00:31:06,760
like, I got into someone's car
that they know where they're

563
00:31:06,760 --> 00:31:08,720
going.
I didn't just get into some

564
00:31:08,720 --> 00:31:11,040
rando's car and be like, all
right, well, I'm here for the

565
00:31:11,040 --> 00:31:15,160
ride and just full of anxiety.
So I think the better that they

566
00:31:15,160 --> 00:31:19,160
get that the host does their job
and kind of has that talk list

567
00:31:19,160 --> 00:31:23,320
or that bullet points for my
brain anyway, I go, cool, I know

568
00:31:23,320 --> 00:31:26,240
where we're going.
I can contribute and make sure

569
00:31:26,240 --> 00:31:27,960
we got coffee and snacks on the
way.

570
00:31:27,960 --> 00:31:31,200
So I just wanted to say that
it's like, and I notice a lot of

571
00:31:31,200 --> 00:31:35,000
pressure because most people are
like solo hosting, but if you're

572
00:31:35,000 --> 00:31:38,320
going to have a guest and you
want to just not be the host,

573
00:31:38,320 --> 00:31:40,080
that goes.
So Billy, tell me how you

574
00:31:40,080 --> 00:31:42,120
started your business.
I've answered that question

575
00:31:42,200 --> 00:31:45,480
80,000 times in the last two
years and I hate it.

576
00:31:45,520 --> 00:31:48,120
And I actually asked people now
like, what's the first question

577
00:31:48,120 --> 00:31:49,600
you're going to ask me?
They're like, well, how you got

578
00:31:49,600 --> 00:31:51,400
in this business?
I go, I don't want to be a guest

579
00:31:51,400 --> 00:31:52,360
man.
I don't have time for that.

580
00:31:54,320 --> 00:31:56,360
Thank you, Billy.
Appreciate that.

581
00:31:56,360 --> 00:32:00,120
And yeah, you know, one of the
things, by the way, that's been

582
00:32:00,120 --> 00:32:03,840
going on in the clubhouse chat
is this idea that, you know, my

583
00:32:03,840 --> 00:32:06,640
guests don't have time to do pre
interviews.

584
00:32:07,760 --> 00:32:12,080
And a, that somewhat surprises
me just in the sense that, yeah,

585
00:32:12,080 --> 00:32:15,040
I'm sure there are some guests
like that, but I would still

586
00:32:15,040 --> 00:32:19,040
always at least ask for that pre
interview and not make the

587
00:32:19,040 --> 00:32:21,720
assumption, you know, like, and
I'm not calling you out

588
00:32:21,720 --> 00:32:23,840
specifically actually.
It's just that you gave an

589
00:32:23,840 --> 00:32:28,240
example that you interview a lot
of musicians and they they don't

590
00:32:28,240 --> 00:32:30,520
feel like they have time for the
pre interview.

591
00:32:30,520 --> 00:32:32,840
And I'm sure that's been from
experience.

592
00:32:33,400 --> 00:32:36,200
I also think it's still
important to continue to ask

593
00:32:36,200 --> 00:32:39,360
because you'll probably find
some that are interested and

594
00:32:39,360 --> 00:32:42,280
willing to do that.
The last thing I'll say about it

595
00:32:42,280 --> 00:32:46,640
though is if if this is the case
for for you, the podcaster and

596
00:32:46,640 --> 00:32:50,920
your guests, don't ever accept
pre interview invitations.

597
00:32:51,400 --> 00:32:54,920
Make sure you're at least
carving out five minutes before

598
00:32:54,920 --> 00:32:59,240
you start your podcast when they
join you to record and lay out

599
00:32:59,240 --> 00:33:02,560
some groundwork.
I think that's that that's at

600
00:33:02,560 --> 00:33:06,080
the very least will help avoid
going back to the original

601
00:33:06,080 --> 00:33:09,080
question here of your guests
kind of going off the rails.

602
00:33:09,920 --> 00:33:14,560
So that is my suggestion to you.
All right, I am going to check

603
00:33:14,560 --> 00:33:16,400
in with DV.
Good morning.

604
00:33:16,480 --> 00:33:20,200
Would you suggest the pre
interview?

605
00:33:20,400 --> 00:33:25,320
Because when I do my podcast, I
kind of like the conversation

606
00:33:25,720 --> 00:33:28,680
and I always feel like if I do
the pre interview, then we're

607
00:33:28,680 --> 00:33:32,440
kind of just like trying to
recreate the magic that just

608
00:33:32,440 --> 00:33:35,920
happened, that organic magic.
But at the same time, I like

609
00:33:35,920 --> 00:33:39,320
structures.
When I would book them, I would

610
00:33:39,320 --> 00:33:42,520
send them a little link, little
questionnaire and just say, Hey,

611
00:33:42,520 --> 00:33:45,480
you know, just to kind of help
gather your, your thoughts

612
00:33:45,480 --> 00:33:48,440
together so we have a, a better
experience.

613
00:33:48,840 --> 00:33:52,600
And then they would just jot
down in bullet form the answers

614
00:33:52,600 --> 00:33:56,000
to the questions.
And then that would be saved in

615
00:33:56,000 --> 00:33:59,280
an Excel sheet for me, right?
So that way before the show, I

616
00:33:59,280 --> 00:34:02,640
could create the descriptions.
I kind of had an idea of where

617
00:34:02,640 --> 00:34:05,680
they were coming from, but it
didn't rob the spirit of the

618
00:34:05,680 --> 00:34:08,800
organic nature of the
conversation, but it gave me a

619
00:34:08,800 --> 00:34:11,440
little bit of clarity.
And that seemed to work really

620
00:34:11,440 --> 00:34:13,960
well for me.
But I'm kind of curious if

621
00:34:14,480 --> 00:34:20,360
there's more value in doing a
pre interview or does it really

622
00:34:20,360 --> 00:34:23,880
just depend on the type of
podcast you're doing?

623
00:34:24,360 --> 00:34:28,159
I think a lot of podcasters get
hung up on this idea that they

624
00:34:28,159 --> 00:34:30,520
can't do the pre interview
because they're afraid it's

625
00:34:30,520 --> 00:34:33,960
going to jeopardize the quality
of the full, the real interview.

626
00:34:34,520 --> 00:34:37,800
And I think that's just a matter
of knowing what questions to ask

627
00:34:37,840 --> 00:34:41,639
in the pre interview.
The pre interview is not to give

628
00:34:41,760 --> 00:34:45,320
them the same questions you plan
on giving them during the

629
00:34:45,320 --> 00:34:48,360
recording.
The idea here is like we've

630
00:34:48,360 --> 00:34:51,199
talked about to set some
guidelines, some boundaries,

631
00:34:51,199 --> 00:34:55,600
some some rules, right?
And it's also maybe a little bit

632
00:34:55,600 --> 00:34:57,440
about just getting a better
sense.

633
00:34:57,440 --> 00:35:02,400
It's building rapport and it's
getting a better sense of who

634
00:35:02,400 --> 00:35:06,520
this person is so that you can
have a more fluid conversation

635
00:35:06,520 --> 00:35:09,480
when you hit record.
It can still be, in fact, it

636
00:35:09,480 --> 00:35:13,360
will be, in my opinion, an an
organic conversation.

637
00:35:13,520 --> 00:35:18,680
The kind of questions that I
recommend to my clients to ask

638
00:35:19,080 --> 00:35:23,840
during a pre interview are
things like, what's the story

639
00:35:23,840 --> 00:35:27,560
you most love telling about this
topic, right?

640
00:35:27,560 --> 00:35:29,520
And you're not.
And you can stop them if they

641
00:35:29,520 --> 00:35:31,720
start getting into the details
of the story.

642
00:35:31,920 --> 00:35:35,120
But your, your idea here is to
get them thinking about those

643
00:35:35,120 --> 00:35:38,560
kinds of things, right?
And you'll learn a few things

644
00:35:38,560 --> 00:35:41,560
along the way.
But all I say is if they start

645
00:35:41,560 --> 00:35:43,160
giving you all the details, stop
them.

646
00:35:43,160 --> 00:35:45,920
And with a smile, Hey, let's
save this for the show.

647
00:35:45,920 --> 00:35:47,840
I want to learn about this on
the show.

648
00:35:48,560 --> 00:35:50,920
I'll ask questions like what's
something people usually

649
00:35:50,920 --> 00:35:55,000
misunderstand about what you do?
That's another question I

650
00:35:55,000 --> 00:35:59,560
recommend to clients if another
one, if listeners only remember

651
00:35:59,640 --> 00:36:03,160
one thing from our conversation,
what would you want that to be?

652
00:36:03,440 --> 00:36:07,040
So it's really just getting a
better feel of who this guest

653
00:36:07,040 --> 00:36:11,080
is, where their heads at.
And it can help you construct

654
00:36:11,080 --> 00:36:15,240
some even more specific
questions for the actual

655
00:36:15,240 --> 00:36:18,400
interview.
DV is saying something that I

656
00:36:18,400 --> 00:36:21,040
hear a lot from a lot of
podcasters.

657
00:36:21,040 --> 00:36:24,720
Well, it's going to ruin that
organic feel of the

658
00:36:24,720 --> 00:36:28,200
conversation.
Well, number one, this is where

659
00:36:28,520 --> 00:36:33,040
a skilled podcaster, skilled
podcaster comes into play.

660
00:36:33,520 --> 00:36:37,880
A professional will always make
it sound fresh and exciting,

661
00:36:38,280 --> 00:36:42,360
even if you have to dig down.
This is where the improv classes

662
00:36:42,360 --> 00:36:47,040
that Mark took, they probably
helped a lot for this kind of

663
00:36:47,040 --> 00:36:49,240
thing.
But this is one of the reasons

664
00:36:49,240 --> 00:36:53,560
why I wanted to do like a role
play of what a pre interview

665
00:36:53,560 --> 00:36:57,640
actually sounds like.
You know, for all the newer

666
00:36:57,640 --> 00:37:02,040
listeners and for people who are
in the spot that DV is in.

667
00:37:02,520 --> 00:37:05,240
That's a great call and I don't
maybe tomorrow we'll play with

668
00:37:05,240 --> 00:37:07,640
that.
Maybe we we do a pre interview

669
00:37:07,920 --> 00:37:11,480
role play tomorrow.
Maybe a couple of us do it so

670
00:37:11,480 --> 00:37:13,520
that we can learn each other's
styles before.

671
00:37:13,520 --> 00:37:17,600
Of course we'll do that before
we share our wins from this past

672
00:37:17,600 --> 00:37:18,880
week.
But a great idea.

673
00:37:18,880 --> 00:37:22,480
Great suggestion.
Dr. Thank you DVI Hope we've

674
00:37:22,960 --> 00:37:25,880
answered your question.
I want to keep things going and

675
00:37:25,880 --> 00:37:28,200
check in with Janae.
Janae, go for it.

676
00:37:28,200 --> 00:37:31,160
Good morning.
I was just responding to what

677
00:37:31,160 --> 00:37:33,160
Ashley put in the in the
comments.

678
00:37:33,160 --> 00:37:36,560
You know, use that pre interview
as a tech check because as a

679
00:37:36,560 --> 00:37:39,920
podcast host, you want to make
sure that the guest shows up

680
00:37:40,200 --> 00:37:44,000
clean and sharp and sometimes
they won't show up in the same

681
00:37:44,000 --> 00:37:45,840
place that they did the tech
check at.

682
00:37:45,840 --> 00:37:49,080
So unfortunately sometimes it
works, sometimes it doesn't.

683
00:37:49,080 --> 00:37:53,000
So I'm very specific on that,
making sure that they show up

684
00:37:53,000 --> 00:37:56,160
where they promised it.
They will show up on a pre

685
00:37:56,160 --> 00:37:58,000
interview or guess what's
happening?

686
00:37:58,000 --> 00:38:01,280
We're going to, we're going to
reschedule our actual recording

687
00:38:01,280 --> 00:38:03,000
because you didn't do what you
promised.

688
00:38:03,000 --> 00:38:06,080
So that's what I frame my pre
interviews as.

689
00:38:06,520 --> 00:38:09,200
And yes, I do ask them to fill
out a form.

690
00:38:09,200 --> 00:38:13,840
I do the research on their
previous appearances so I know

691
00:38:13,840 --> 00:38:15,920
exactly what they're talking
about and where they're coming

692
00:38:15,920 --> 00:38:16,600
from.
Thank you.

693
00:38:16,880 --> 00:38:18,920
Thank you, Janae.
Thanks for that example.

694
00:38:18,920 --> 00:38:21,080
I think that makes a lot of
sense.

695
00:38:21,600 --> 00:38:28,160
OK, let's dive in to the news
now.

696
00:38:28,720 --> 00:38:31,880
I know normally that's what we
do yesterday, but quite frankly,

697
00:38:33,160 --> 00:38:37,120
most of you didn't hear the news
yesterday and we're not going to

698
00:38:37,120 --> 00:38:40,800
repeat the story that maybe some
of you heard when we attempted

699
00:38:40,800 --> 00:38:44,040
to do it yesterday.
We're going to go to a new story

700
00:38:44,120 --> 00:38:48,480
new to us and actually, Ralph,
you're going to share this is an

701
00:38:48,560 --> 00:38:53,840
AI related story and
specifically AI content

702
00:38:53,840 --> 00:38:57,200
creation.
So with that, take it away,

703
00:38:57,200 --> 00:38:58,960
Ralph.
Yeah, this one's important for

704
00:38:58,960 --> 00:39:01,400
all of us because it directly
effects podcasting.

705
00:39:01,880 --> 00:39:07,320
And according to reporting from
Futurity, that's FUTURITYAI.

706
00:39:07,320 --> 00:39:11,280
Tools like Notebook LM can now
turn research papers into full

707
00:39:11,280 --> 00:39:15,360
podcast style conversations.
You've got 2 host, the natural

708
00:39:15,360 --> 00:39:18,680
banter, nice smooth transitions,
and a confident tone.

709
00:39:19,160 --> 00:39:22,280
So you could actually upload a
scientific paper and boom,

710
00:39:22,320 --> 00:39:25,160
instant podcast episode.
And I personally have done this.

711
00:39:25,160 --> 00:39:28,120
So has Sid.
So has Sid with Google Notebook

712
00:39:28,120 --> 00:39:29,040
LM.
Yeah, yeah.

713
00:39:29,080 --> 00:39:31,240
Absolutely.
And, and it sounds incredible,

714
00:39:31,600 --> 00:39:34,520
but here's what researchers
found when they tested it on

715
00:39:34,520 --> 00:39:39,040
three specific papers about
volcanism on Mars, which I know

716
00:39:39,040 --> 00:39:42,040
that's a very neat topic, but
here's what they found.

717
00:39:42,200 --> 00:39:44,280
The AI hit major themes
correctly.

718
00:39:44,280 --> 00:39:47,200
So overall it did a good job,
but it misrepresented key

719
00:39:47,200 --> 00:39:50,520
findings.
It simplified concu conclusions

720
00:39:50,520 --> 00:39:54,760
inaccurately, and in some cases
it blended interpretations that

721
00:39:54,760 --> 00:39:56,720
were not in the original
research.

722
00:39:57,160 --> 00:39:59,640
Now let's go a little step
further because this isn't

723
00:39:59,640 --> 00:40:02,200
theoretical.
According to reporting from the

724
00:40:02,200 --> 00:40:06,440
Washington Post, AI generated
podcast experiments have already

725
00:40:06,440 --> 00:40:07,920
produced.
Here's some of the things

726
00:40:07,920 --> 00:40:09,400
they've found.
Fictional quotes.

727
00:40:10,040 --> 00:40:13,840
In one case, an AI generated new
style podcast inserted quotes

728
00:40:13,840 --> 00:40:16,560
that were never said.
They sounded real.

729
00:40:16,560 --> 00:40:19,480
They were attributed to real
people, but they were completely

730
00:40:19,480 --> 00:40:22,600
fabricated.
They're not summarizing, that's

731
00:40:22,600 --> 00:40:24,960
inventing something they also
found.

732
00:40:24,960 --> 00:40:28,440
Another example, an AI recap
episode summarized a news event

733
00:40:28,600 --> 00:40:31,680
but shifted a timeline, implying
the cause and effect

734
00:40:31,680 --> 00:40:34,320
relationship did not exist in
the original reporting.

735
00:40:34,880 --> 00:40:37,920
It didn't lie, it just
reorganized information in a way

736
00:40:37,920 --> 00:40:40,640
that changed the meaning of it.
It was subtle, but it was

737
00:40:40,640 --> 00:40:43,160
significant.
And researchers found AI

738
00:40:43,280 --> 00:40:45,960
summaries occasionally
overstated certainty and

739
00:40:45,960 --> 00:40:49,400
scientific conclusions.
A possible became proven.

740
00:40:49,800 --> 00:40:53,600
A correlation became causation.
And because the delivery sounded

741
00:40:53,600 --> 00:40:56,480
polished, most casual listeners
would never know.

742
00:40:56,960 --> 00:40:58,880
Now here's why this matters to
podcasting.

743
00:40:59,600 --> 00:41:02,600
AI is a great tool.
It can scale production, it can

744
00:41:02,600 --> 00:41:06,400
cut your cost, it can speed up
research, and it can even create

745
00:41:06,400 --> 00:41:10,560
synthetic Co host.
But it can't guarantee accuracy.

746
00:41:11,160 --> 00:41:13,480
And in podcasting, accuracy
equals trust.

747
00:41:13,480 --> 00:41:16,840
That's the one thing we have.
Trust equals longevity and

748
00:41:16,840 --> 00:41:19,840
longevity equals monetization.
That's Ralph's favorite number.

749
00:41:20,480 --> 00:41:25,800
If listeners catch errors, your
brand absorbs the damage, not

750
00:41:25,800 --> 00:41:27,560
the software.
So, Mark, I thought it was so

751
00:41:27,560 --> 00:41:30,240
important to understand that,
you know, there's a bunch of

752
00:41:30,240 --> 00:41:32,440
people out there putting out
these AI things and, and

753
00:41:32,440 --> 00:41:34,560
actually, it's funny, Rob
Greenlee interviewed the lady

754
00:41:34,560 --> 00:41:38,320
from exception inception point.
And one of the things that he, I

755
00:41:38,320 --> 00:41:40,200
wish he'd nailed her a little
harder with it.

756
00:41:40,440 --> 00:41:43,800
He said, does a human being
review everything that goes out?

757
00:41:43,800 --> 00:41:47,360
And she said no.
So I think we have to be careful

758
00:41:47,360 --> 00:41:51,720
of that because just because AI
says that it's true does not

759
00:41:51,720 --> 00:41:53,840
mean it's true.
And it worries me because a lot

760
00:41:53,840 --> 00:41:57,280
of people think, well, I did a
Google search, the AI bot came

761
00:41:57,280 --> 00:41:59,560
up and said this, this and this.
It's funny because Mark and I

762
00:41:59,560 --> 00:42:01,680
find these sometimes as we're
doing chats back and forth

763
00:42:01,960 --> 00:42:04,480
trying to fix a tech something
and Mark will say, well, I know

764
00:42:04,480 --> 00:42:06,880
your AI said that, Ralph, but
I'm not sure it's true.

765
00:42:07,400 --> 00:42:09,160
We have to recognize that
though.

766
00:42:09,440 --> 00:42:12,440
And if we're putting that out
there as content, it might be

767
00:42:12,440 --> 00:42:14,600
wrong.
So just think that that's a good

768
00:42:14,600 --> 00:42:16,800
thing to think about as we're
leaning into AI.

769
00:42:16,800 --> 00:42:20,840
Yes, AI is a great tool, it does
great things for us, but it

770
00:42:20,840 --> 00:42:23,960
doesn't always tell the truth.
Thank you, Ralph.

771
00:42:23,960 --> 00:42:26,160
And I see, Nick says.
But everything you see on the

772
00:42:26,160 --> 00:42:29,800
Internet is true.
Yes, that's right.

773
00:42:29,800 --> 00:42:32,240
Nick and Matt, I saw you wanted
to chime in.

774
00:42:32,240 --> 00:42:33,880
Go for it.
You kind of tailed off there,

775
00:42:33,880 --> 00:42:36,560
Ralph, with what I wanted to
bring up Jeanine Wright talking

776
00:42:36,560 --> 00:42:39,160
about interception point AI.
I've been following that

777
00:42:39,160 --> 00:42:41,600
closely.
And I'd urge, I'd urge anyone to

778
00:42:41,680 --> 00:42:44,800
listen to anything that she's
been a guest on talking about

779
00:42:44,800 --> 00:42:46,480
the way that they create their
shows.

780
00:42:47,320 --> 00:42:49,360
Because I'm waiting for the
point where someone like digs

781
00:42:49,360 --> 00:42:53,240
their fingers in to those weird
icky points that we keep

782
00:42:53,240 --> 00:42:56,120
thinking about that they never
seem to address either from

783
00:42:56,120 --> 00:42:58,640
journalistic standards or
wanting to respect their guests.

784
00:42:58,680 --> 00:43:04,040
But the entire podcast player, I
guess industry at this stage is

785
00:43:04,040 --> 00:43:08,920
starting to make make movements
into RSS to have A tag that

786
00:43:08,920 --> 00:43:12,440
indicates whether something is
AI generated or not.

787
00:43:12,920 --> 00:43:16,600
And it's some platforms trying
to entirely remove catalogs of

788
00:43:16,640 --> 00:43:20,640
AI generated podcasts for the
users that try to listen to

789
00:43:20,640 --> 00:43:25,400
podcasts on the platform.
But Ginen never really seems to

790
00:43:25,400 --> 00:43:29,840
indicate any moral or ethical
boundary one way or the other.

791
00:43:30,480 --> 00:43:35,000
I think most of it is based on
the ability to generate a high

792
00:43:35,000 --> 00:43:37,280
volume of podcasts for a low
cost.

793
00:43:37,800 --> 00:43:44,560
And that monetization, Ralph,
tends to be very easy to do and

794
00:43:44,560 --> 00:43:48,360
it becomes profitable very
quickly despite the content.

795
00:43:48,640 --> 00:43:51,400
It's a really interesting case
study that's still ongoing.

796
00:43:51,400 --> 00:43:54,920
There's just no, no one stuck
their finger on exactly where

797
00:43:54,960 --> 00:43:58,280
they feel bad about it, and I
just don't think they do.

798
00:43:58,800 --> 00:44:01,760
It's an odd one.
Matt nailed it and Janine said

799
00:44:01,760 --> 00:44:04,760
it, she says.
I can produce a podcast for

800
00:44:04,760 --> 00:44:07,960
pennies because she recognizes
the other side of that.

801
00:44:07,960 --> 00:44:11,520
Even if she only gets 20
downloads, she can make money on

802
00:44:11,520 --> 00:44:12,800
that.
If you're putting and I'm not

803
00:44:12,800 --> 00:44:14,520
listen, I'm not criticizing
Janine.

804
00:44:14,520 --> 00:44:17,320
Let me be very clear about that.
I'm a capitalist.

805
00:44:17,440 --> 00:44:20,000
I get it.
But if you can put out an

806
00:44:20,000 --> 00:44:24,400
episode of you got 3000 episodes
out a week with 20 downloads.

807
00:44:24,440 --> 00:44:27,040
And if you can, if you can
monetize that through the, you

808
00:44:27,040 --> 00:44:30,200
know, cost per million or cost
per thousand, which I hate, Race

809
00:44:30,200 --> 00:44:33,200
to the bottom, you're going to
do it and you're going to just

810
00:44:33,200 --> 00:44:36,280
put out a wheel of crap.
It doesn't matter if it's any

811
00:44:36,280 --> 00:44:38,400
good or not because you're going
to monetize it.

812
00:44:38,560 --> 00:44:41,760
It speaks to the problem.
And Matt, I'm so glad you

813
00:44:41,760 --> 00:44:44,240
brought it up.
I'm annoyed because I almost

814
00:44:44,240 --> 00:44:46,880
feel like recording an episode
about this because nobody has

815
00:44:46,880 --> 00:44:49,760
called her out on this.
I love Rob Greenlee.

816
00:44:49,760 --> 00:44:53,240
I think he's a stand up guy, but
he he needed to take it just a

817
00:44:53,240 --> 00:44:56,120
little farther and I don't know
why he didn't do that.

818
00:44:58,600 --> 00:45:01,000
Thank you, Janae.
I I may just do that, but I

819
00:45:01,000 --> 00:45:02,560
don't want to.
I don't want to destroy people.

820
00:45:02,560 --> 00:45:07,600
But the truth is somebody needs
to say to her, but Jeanine is AI

821
00:45:07,600 --> 00:45:10,680
always correct.
No one has said that to her.

822
00:45:11,080 --> 00:45:13,520
She and I don't speak for her.
Be very clear.

823
00:45:13,640 --> 00:45:18,160
I don't speak for her, but she
seems to imply that whatever AI

824
00:45:18,160 --> 00:45:20,920
spits out is true.
And the reason I say that is

825
00:45:20,920 --> 00:45:24,360
because she has said that not
there's no way that we could

826
00:45:24,600 --> 00:45:26,960
curate every single piece of
content that goes out.

827
00:45:27,520 --> 00:45:30,520
That to me is the definition of
you're putting out stuff that

828
00:45:30,520 --> 00:45:32,640
may not be true.
I'm not saying it's not true.

829
00:45:33,200 --> 00:45:36,640
Maybe 99.9% of this thing she's
saying is true.

830
00:45:37,320 --> 00:45:40,360
Wait till somebody gets hurt
because of something they put

831
00:45:40,360 --> 00:45:44,360
out that isn't true.
Sorry to rant but this annoys me

832
00:45:44,360 --> 00:45:46,600
because I'm very serious about
my license.

833
00:45:46,600 --> 00:45:47,880
Like I'm a licensed
professional.

834
00:45:47,880 --> 00:45:50,360
I spend a lot of time, I spend a
lot of money being a licensed

835
00:45:50,360 --> 00:45:52,640
professional.
When I tell somebody something,

836
00:45:52,760 --> 00:45:56,000
I back that up with knowledge.
I backed it up with education,

837
00:45:56,000 --> 00:45:57,640
continuing education, all that
kind of stuff.

838
00:45:58,240 --> 00:46:00,360
It annoys me.
People will come in to see me.

839
00:46:00,400 --> 00:46:04,080
They go on the AI and they have
AI is my accountant great?

840
00:46:04,360 --> 00:46:06,680
AI is going to cost you money
and it's going to cost you money

841
00:46:06,680 --> 00:46:08,840
big time.
So this is what I'm talking

842
00:46:08,840 --> 00:46:12,320
about is we can't just let AI
say it's true.

843
00:46:12,480 --> 00:46:15,400
And if you've got people out
there promoting AI, and I don't

844
00:46:15,560 --> 00:46:18,440
even want to call it slot
because it could be fancy AI,

845
00:46:18,440 --> 00:46:21,080
that sounds great.
It's just not right.

846
00:46:21,400 --> 00:46:24,640
Thank you.
Ralph and let me see BCI think

847
00:46:24,640 --> 00:46:26,200
you had something as well.
Go ahead.

848
00:46:26,760 --> 00:46:29,920
Just a quick clock on a, a
stance that Ralph mentioned from

849
00:46:29,920 --> 00:46:34,080
from this person about we can't
oversee every piece of content

850
00:46:34,080 --> 00:46:35,600
that goes out.
To me that seems like a little

851
00:46:35,600 --> 00:46:38,040
bit and I'm going to be really
try to be as nice as I can hear

852
00:46:38,040 --> 00:46:40,320
about it.
It seems like a bit of a cop out

853
00:46:40,760 --> 00:46:47,240
because you set up the frequency
and the amount of content you

854
00:46:47,240 --> 00:46:49,880
want to send out that's totally
under your control.

855
00:46:50,360 --> 00:46:56,080
And if you're choosing to go
above and beyond what you can

856
00:46:56,080 --> 00:47:00,280
quickly review and just skim
through before it hits the

857
00:47:00,720 --> 00:47:06,520
perpetuating infinite immortal
Internet, that to me just sounds

858
00:47:06,520 --> 00:47:10,360
like you're not trying to review
things like that, You're not

859
00:47:10,360 --> 00:47:12,640
trying to take on that
responsibility.

860
00:47:13,000 --> 00:47:16,560
And one of the biggest things we
spoke about during my master's

861
00:47:16,560 --> 00:47:20,200
program last year regarding AI,
because we spoke about AIA lot

862
00:47:20,200 --> 00:47:23,520
in that program.
And one of the biggest elements

863
00:47:23,520 --> 00:47:26,120
we discussed because of the
mishaps that have been

864
00:47:26,520 --> 00:47:30,600
documented in the news with AI
is that you have to invest in

865
00:47:30,600 --> 00:47:33,800
the human element.
You have to have someone

866
00:47:34,120 --> 00:47:38,680
reviewing the generative content
that you utilize AI for because

867
00:47:38,680 --> 00:47:41,560
like Ralph said, and this is not
even just within the realm of

868
00:47:41,560 --> 00:47:45,480
finances, it will cost you a lot
of money because AI is used

869
00:47:45,480 --> 00:47:50,240
everywhere, not just in
finances, but in law, in tech

870
00:47:50,640 --> 00:47:53,800
and in other advertisements.
And people get in really big

871
00:47:53,800 --> 00:47:57,960
trouble if they do utilize AI
generated false advertising for

872
00:47:57,960 --> 00:48:03,200
something big.
You cannot set yourself up to be

873
00:48:03,200 --> 00:48:07,000
in that position.
So when I hear the idea that we

874
00:48:07,000 --> 00:48:11,000
can't review or what, I forget
the word that that Ralph used,

875
00:48:11,240 --> 00:48:16,640
but when I hear the stance we
can't possibly curate, I think

876
00:48:16,640 --> 00:48:19,520
that was the word curate.
Every piece of AI content that

877
00:48:19,520 --> 00:48:21,920
goes out, to me, it sounds like
a cop out.

878
00:48:21,960 --> 00:48:23,680
It sounds like you're not
trying, and it sounds like

879
00:48:23,680 --> 00:48:27,480
you're almost purposefully
setting yourself up to get into

880
00:48:27,480 --> 00:48:29,920
one of these very avoidable bad
situations.

881
00:48:30,560 --> 00:48:33,000
That's.
It's an unusual statement

882
00:48:33,000 --> 00:48:34,800
really.
Like it doesn't make sense to me

883
00:48:34,800 --> 00:48:39,040
because if we had the time
before AI to generate content of

884
00:48:39,040 --> 00:48:42,320
our own, we should have enough
time to be able to at least

885
00:48:42,320 --> 00:48:45,160
review.
Just called laziness and it the

886
00:48:45,160 --> 00:48:49,760
fact is people need to do their
due diligence and I'm totally

887
00:48:49,760 --> 00:48:52,000
with Ralph on this.
I used to be an insurance

888
00:48:52,000 --> 00:48:55,560
professional and I had to do
licenses and it's backed by your

889
00:48:55,560 --> 00:48:58,120
license.
And there's reasons why we have

890
00:48:58,120 --> 00:49:01,560
rules.
And the problem is, like Nick

891
00:49:01,560 --> 00:49:04,520
said, everything on the Internet
is true and that's the way

892
00:49:04,520 --> 00:49:06,920
people believe.
And I know we laugh about it,

893
00:49:07,120 --> 00:49:11,200
but when you see something
enough times, people think it's,

894
00:49:11,320 --> 00:49:15,320
it's believable.
And we've had industries go down

895
00:49:15,480 --> 00:49:19,800
because of it.
So we as not just a podcast

896
00:49:19,800 --> 00:49:23,800
community, it's it's a bigger
issue than just a podcast and

897
00:49:23,800 --> 00:49:27,440
it's bigger issue than just AI
because 1 little piece of

898
00:49:27,440 --> 00:49:30,640
information could really change
the a lot of things.

899
00:49:31,040 --> 00:49:33,880
I'm a little torn on this
because I think, well first of

900
00:49:33,880 --> 00:49:35,800
all, humans make mistakes all
the time.

901
00:49:35,920 --> 00:49:38,480
Humans lie.
So any scale between the two

902
00:49:39,080 --> 00:49:42,680
humans, depending on your
character, will put quantity

903
00:49:42,680 --> 00:49:45,440
over quality.
Some put quality over quantity.

904
00:49:45,440 --> 00:49:49,200
Again, we have that already
going on, and the humans who

905
00:49:49,200 --> 00:49:52,360
receive that content adjust to
it.

906
00:49:52,800 --> 00:49:55,520
OK.
My concern with the AI is that

907
00:49:55,560 --> 00:49:57,960
it's like building a house.
Oh, I have this idea of my dream

908
00:49:57,960 --> 00:50:00,120
house, let me go hire a builder
to build it.

909
00:50:00,720 --> 00:50:04,600
And what they're forgetting is
to go hire the architect first.

910
00:50:05,000 --> 00:50:08,840
They're not putting the time in
building the prompts, building

911
00:50:08,840 --> 00:50:13,960
this, the system that's going to
check the quality that actually

912
00:50:13,960 --> 00:50:16,640
has the tone, that's looking at
what's important.

913
00:50:16,880 --> 00:50:19,440
They're not doing that part of
the work upfront.

914
00:50:19,640 --> 00:50:22,960
They're just putting stuff in
and then whatever the AI spits

915
00:50:22,960 --> 00:50:26,280
out is what they run with.
And to me, that's really where

916
00:50:26,280 --> 00:50:28,200
the the where it all falls
apart.

917
00:50:28,360 --> 00:50:30,920
You're not composing, you're not
designing, you're not

918
00:50:30,920 --> 00:50:34,360
architecting, engineering the
experience that you ultimately

919
00:50:34,360 --> 00:50:37,160
want to have.
And once you do that, then you

920
00:50:37,160 --> 00:50:40,640
put the robot to work and now
you can do quantity, but you got

921
00:50:40,640 --> 00:50:44,320
to design quality upfront.
Fairpoints DV.

922
00:50:44,320 --> 00:50:46,680
Thank you for sharing.
I'm going to go to Ralph 1st and

923
00:50:46,680 --> 00:50:48,120
then James, I'm going to come to
you.

924
00:50:48,320 --> 00:50:50,960
I want to say something that
Matt put in the chat because I

925
00:50:50,960 --> 00:50:53,840
think Matt just nails it here.
He's he's his inception points

926
00:50:53,840 --> 00:50:57,240
mission isn't to be factually
accurate, It's to solve the

927
00:50:57,240 --> 00:51:00,880
labor problem for podcasts to be
profitable and to be the first

928
00:51:00,880 --> 00:51:02,640
out of the gate of this kind of
solution.

929
00:51:03,080 --> 00:51:07,320
She has said that time and time
again that her cost for

930
00:51:07,320 --> 00:51:10,920
production is lower.
Well, I say this to my clients

931
00:51:10,920 --> 00:51:14,440
all the time.
You get what you pay for mic

932
00:51:14,440 --> 00:51:16,200
drop.
It's really that simple.

933
00:51:16,480 --> 00:51:19,800
You get what you pay for.
And if you want low cost stuff,

934
00:51:19,800 --> 00:51:21,760
then go listen to their stuff.
Fantastic.

935
00:51:22,160 --> 00:51:25,960
But just take it with a grain of
salt and realize that that's

936
00:51:25,960 --> 00:51:29,280
their goal is to get stuff out
at a very low cost.

937
00:51:29,280 --> 00:51:30,840
Well, again, you get what you
pay for.

938
00:51:31,120 --> 00:51:34,880
AI is like a car, it's only as
good as its driver.

939
00:51:35,000 --> 00:51:39,640
And in the UK recently there was
a football match to be played

940
00:51:39,640 --> 00:51:45,960
between Aston Villa and Maccabi
Haifa, who are from Israel, and

941
00:51:46,400 --> 00:51:52,120
the local police, West Midlands
Police, They don't know how, we

942
00:51:52,120 --> 00:51:55,160
don't know why and how it came
about, but they were filled by

943
00:51:55,160 --> 00:51:59,400
AI because AI basically was
putting out all these

944
00:51:59,840 --> 00:52:04,400
intelligence reports saying that
Maccabi Haifa fans were going to

945
00:52:04,400 --> 00:52:09,160
come over and tear Birmingham up
and all this kind of stuff.

946
00:52:09,880 --> 00:52:16,080
And it caused outrage because W
Midlands Police banned Maccabi

947
00:52:16,080 --> 00:52:19,600
Haifa fans from coming to the UK
to go to the game.

948
00:52:20,520 --> 00:52:23,760
And an actual fact, all the
intelligence when it was

949
00:52:23,760 --> 00:52:26,600
reviewed afterwards, after the
fact, was all bogus.

950
00:52:26,600 --> 00:52:30,560
It'd all been created by AI.
And you had a whole fan base of

951
00:52:30,560 --> 00:52:34,240
about 10,000 fans that couldn't
travel to go watch their

952
00:52:34,240 --> 00:52:37,680
favorite soccer team because of
AI.

953
00:52:38,800 --> 00:52:42,280
And was it because of AI or was
it the people who were using it?

954
00:52:42,800 --> 00:52:44,920
And I say it's like the car
scenario.

955
00:52:46,000 --> 00:52:48,040
AI is there as a tool, so as a
car.

956
00:52:48,480 --> 00:52:52,280
We just re quoted you and put
that up on the screen here for

957
00:52:52,280 --> 00:52:55,360
those watching the video that
that is a great analogy.

958
00:52:55,360 --> 00:52:59,160
And you know, I will try to tie
this all together from today's

959
00:52:59,160 --> 00:53:01,800
conversation.
The recurring theme, whether

960
00:53:01,800 --> 00:53:06,640
it's around your guest and
controlling your guest or your

961
00:53:06,640 --> 00:53:09,560
content and control controlling
your content.

962
00:53:09,760 --> 00:53:12,880
I think that this is all
speaking to the responsibilities

963
00:53:12,880 --> 00:53:18,200
of being a a smart podcast host.
I'm not going to say a good one,

964
00:53:18,400 --> 00:53:20,040
but I am going to say a smart
one.

965
00:53:20,040 --> 00:53:22,320
I think we have to pay
attention.

966
00:53:22,560 --> 00:53:27,200
We get to control, we get to
drive this machine, this podcast

967
00:53:27,200 --> 00:53:29,640
machine, whether that's
controlling the content, whether

968
00:53:29,640 --> 00:53:33,040
that's controlling the guests.
I think it's important that we

969
00:53:33,040 --> 00:53:35,480
recognize that, that it's our
responsibility.

970
00:53:35,480 --> 00:53:39,720
It's our show and it's and it's
up to us to shape it the way

971
00:53:39,720 --> 00:53:42,480
that we want this to be
presented to the world.

972
00:53:43,640 --> 00:53:45,920
So yeah, that's all I'll say
about that.

973
00:53:45,920 --> 00:53:49,160
And I will remind you that we're
back tomorrow at 7:00 AM

974
00:53:49,160 --> 00:53:51,520
Eastern.
We'll we'll cover another

975
00:53:51,520 --> 00:53:54,280
mailbag question, maybe another
news story as well.

976
00:53:54,280 --> 00:53:58,080
And of course, Dr. suggestion.
We'll try to work on that today

977
00:53:58,280 --> 00:54:01,200
for tomorrow, where we will
maybe do some mock pre

978
00:54:01,200 --> 00:54:04,880
interviews just to share how
different podcasters do that

979
00:54:04,880 --> 00:54:06,680
sort of thing.
So come join us tomorrow.

980
00:54:06,840 --> 00:54:10,160
If you can't be with us live
tomorrow morning, you can always

981
00:54:10,160 --> 00:54:12,880
catch the podcast a few hours
later.

982
00:54:13,080 --> 00:54:17,240
You can get all
allthatinformation@podcastingmorningchat.com/join

983
00:54:17,240 --> 00:54:20,880
us and until tomorrow make it a
great day.

984
00:54:20,880 --> 00:54:22,080
Everybody take care.