472. What Podcast Metrics Do Sponsors Actually Care About?

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We've got a great podcasting
morning chat to share with you

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today.
And before we do, I want to

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share with you that I had some
Internet troubles today.

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So the first maybe 10 minutes or
so, you might notice that there

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were some Internet issues.
A couple of people, including

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myself, might be a little bit
choppy here and there.

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Ashley's doing her best to clean
up the audio as best she can.

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I do not think it will be a
major distraction to you.

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I think you'll get a ton out of
this discussion around

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analytics.
I think this is something

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important for every podcaster to
pay attention to.

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So stick around and enjoy
today's podcasting morning chat.

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Good morning podcasting morning
chat.

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Today is Thursday, March 12th,
2026, and today we're opening

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the mailbag.
Your questions lead the show as

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we tackle questions like which
Podcast Analytics sponsors

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actually care about and whether
a podcast can be too

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conversational.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
podcast, YouTube, LinkedIn,

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etcetera, please share this with
a fellow podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again, podcasting.

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Morning Chef.
Thank you so much for being

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here.
I am your host, Mark Ronick and

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currently on stage with me.
We may be here for a minute my

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good friends, my Co hosts,
producer Ashley Feller, Nick

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Nalbach, Jonathan Howard, Ralph
Estep, Dr. Faye, Sid Meadows,

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Matt Bliss, Alex Baelish and BC
Babbles.

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Of course we also have from the
audience Tide AKA Nikki joining

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us on stage already as well.
Thank you and a shout out to

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Dave, Tim and audience, audience
and Austin in the audience here

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on Clubhouse.
And a reminder that if you want

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to see some of these lovely
faces as well, you can go to

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podcastingmorningchat.com/join
us and that'll give you all the

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different options how you can
come catch us live or check out

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archived shows later.
So yes, today we are going to

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dig into the mailbag.
We've got several questions for

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you.
And I just realized I need my

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makeshift sound effect here for
the mailbag because I'm going to

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dig right in.
So let me grab a piece of mail.

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This comes from Allie in
Baltimore.

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Allie says recently you all
briefly discussed whether or not

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there's a difference between
indie podcasting and DIY

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podcasting.
I know you threw out some

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theories on that, but I'm
wondering, did you ever come up

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with a final verdict on this?
And I know that because I

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sometimes cheat and share ahead
of time with people on the show.

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I know BC has an answer to this.
So BC what say you?

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What is is there a difference
and what is if If there is, what

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is the difference between DIY
podcasters and indie podcasters?

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ADIY podcaster doing everything
on their own, no assistance

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outside themselves.
An indie podcaster has been able

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to outsource at least part of
the process to some kind of

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podcasting agency.
Thank you BCI appreciate that

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and 1st AI know my Internet
seems to be a little spotty

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today and if that ends up being
a thing, I'm going to ask all of

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our video participants this
morning.

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You can stay on video, but let's
actually answer through

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clubhouse because I this way
we'll have that recording via

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clubhouse that we can use for
the podcast.

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Thank you, BC I think that Matt
kind of disagrees with you and

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I'll let Matt share.
But I'll say Matt, I wonder if

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it's really not disagreeing.
I wonder if you could actually

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be both ADIY podcaster and an
indie podcaster.

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But I'll let you share your side
of the coin here.

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Go ahead.
You're definitely spot on there

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and good morning, everybody.
Yeah.

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And it's definitely not like a
no, no, those categories are

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incorrect, Sir.
Check yourself before you wreck,

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etcetera.
I think it's very easy for us as

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people in the podcast industry
try and make a separation of

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these terms to ensure that there
is a clear delineation of what

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an offering is, which is where I
think you end up with

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independent podcasters being
sold out to a corporation

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perhaps, but are making enough
money to be able to pay an

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outsourced to a service.
I think the terms are they, they

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kind of blend together a little
bit.

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And I can see that that Nick and
Ashley are kind of resonating

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with my point here, perhaps that
the 2 can be together like you

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can do it yourself and be
considered an independent

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podcaster or an indie podcaster.
Thank you, Matt.

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Yeah, I'm hearing you and I,
yeah, again, I go back to I

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think you could be both.
I think you can be if you,

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especially if you are a DIY
podcaster, I feel like you still

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would fall under that indie
podcaster category until you've

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maybe moved on to working with a
big network or something along

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those lines.
And did anybody else want to

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chime in?
I just.

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Think it's a mindset.
They're interchangeable.

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I just think there's a lot of
people out there, they like

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calling themselves an indie
podcaster, and there's a lot of

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people that call themselves
DYIRII.

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Think a lot of people are in the
middle, just depends on the

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situation and if you feel
comfortable with being in any

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part whatever just go with it.
Thank you, Alex.

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Appreciate it.
So I think we've got that one

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taken care of.
I mean, I think that there's

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going to be lots of opinions.
There are certainly no official

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Webster's Dictionary definition
of these terms.

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I think that there this gives us
a better idea.

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So thank you BC and thank you to
the others here who shared their

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thoughts and opinions on that.
I'm going to get back into the

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mailbag here.
Lots of mail.

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And here is the next one.
It's actually, I'm not even I'm

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going to throw out the the one I
just grabbed, even though I'm

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just playing along here and I'm
going to ask Sid to go ahead and

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ask his question.
Go ahead, Sid.

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I have a question about
analytics and sharing with

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sponsors.
So I committed to my sponsors

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that we would share and a links
with them in a quarterly basis.

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The gold sponsor gets advanced
analytics and the silver gets

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basic analytics.
Don't ask me what that means,

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but I'm just curious.
I started going through a list

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yesterday to things I wanted to
capture and you know, the list

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could be kind of log or it could
kind of be short.

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And so I thought I just want to
ask you guys what, what are

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important analytics in your
opinion to share with a sponsor?

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So this is a big one because,
yeah, I don't know that a lot of

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people really think about this
one deeply, right until they're

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they're in that situation that
it's time.

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OK, what do I got to give them?
The first thing I would probably

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say is this, maybe at least I
know it's too late for you in

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this case, Sid, but I wonder if
this is something that you could

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have discussed ahead of time
with the sponsors.

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What are they interested in
asking them that?

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It's certainly not too late to
go back to them now, but it

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probably would have been more
helpful and effective for you if

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you had had that discussion with
them ahead of time or even just

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shared.
Here's what I intend on giving

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you in those quarterly reports
ahead of time to open up a

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dialogue.
But I have a lot of thoughts on

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this and I see several people
also want to chime in as well.

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So I'm going to 1st go to Ashley
we're.

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Kind of going through this with
one of my clients sponsors,

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finding out what they want to
know and what they've asked for

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is retention rates.
They want to know how long

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people are listening.
And one thing that we've learned

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in gathering the information
they want is that especially if

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you're on YouTube, Gemini is
built right into the back end of

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YouTube and it will give you a
lot of the analytical

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information and it'll also tell
you or it'll give you

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suggestions on what you can
improve upon.

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Oh, that's actually really cool.
Actually, I did not know that

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so, but I don't have a lot of
lists.

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There's probably 20 per episode
on YouTube, but I guess it is an

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analytic.
Nick, I saw you put in the

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comment about impressions.
How would you find impression

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data?
I would say any download would

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equal an impression for sure,
but then where my mind was going

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next is you share that podcast
episode on Facebook where 1000

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people see that Facebook post.
Could that technically be

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considered an impression because
people are getting exposed to

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that episode, or does it have to
come strictly off of the

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analytics that are sitting in
your podcast host or on Apple

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podcast or Spotify Connector,
whatever the I'm getting them

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all mixed up, but.
Basically what you're saying is

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share social media data like how
many people saw what the

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impressions were if you will of
your social media posts which

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that's easy to find but it's
hard to say that at least I

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don't know where to find.
How do you say that?

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A mid roll ad, what the
impressions were for that mid

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roll ad, I don't know where I
would find that information.

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And actually to your point about
consumption rate, I agree that I

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think consumption rates are
important.

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But.
Apple Podcast Connect is just

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like all walked up and it's
really hard to get accurate data

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out of that.
So I think I mentioned this was

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before Buzz Sprouts said I had
90 plays of one particular

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episode on Apple and I went to
Apple Connect and it only said I

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had 9 plays.
So there's a disconnect there

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somewhere.
So I've chosen to rely on bus

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Sprouts data rather than Apple
Podcast Connect because it just

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seems so inaccurate.
And I don't want to say, oh, I

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had a 80%, you know, you know,
consumption rate when it was 20%

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or 20% when it was 80%.
I don't know that that's

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providing accurate data.
So I've, I've made the decision

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actually to leave that out
because at least I haven't

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looked at Apple in a couple of
weeks.

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If I go back in this week and
look at Apple, they would be

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interesting to see.
But Ralph, I know you had thrown

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your pepper up a couple of times
if.

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You're talking about current
sponsors.

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I think that there is really no
value, this is my personal

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opinion in giving them downloads
and retention rates and all that

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kind of things.
I would, I would point back to,

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to are they seeing traction from
their sponsorship?

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That's what I would lean into
because at the end of the day,

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Sid, who cares how many
downloads were, who cares what

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the retention rate is?
The question for the sponsor and

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especially in the niche that
you're in is, is this working

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for us?
So I would actually turn the

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tables on them and say, listen,
I would like to see data from

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you.
Are you getting visits to your

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website?
Is there a landing page that

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you're promoting through our
sponsorship?

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I think all of those things said
would be more valuable.

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Now I know the catch to that.
It probably will not work well

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with a prospective sponsor.
That's a different discussion,

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but from a sponsor that you
already have, Sid, and again,

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this is Ralph's money side of
this.

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This discussion is if I'm the
sponsor, I want it to be moving

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the needle.
Don't take offense to this, Sid.

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I don't really care how many
downloads you have.

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If I'm the sponsor, I care if
people are working and, and

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using that to connect to my
product or connect to my

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service.
I think that is the biggest take

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away I hope that makes.
Sense it does, and you're not

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wrong.
I don't know that any of them

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have set up any way to track
where potential leads are coming

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through and we're just what you
know, we're we're almost three

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months into this and not all of
them have run ads either.

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So they get shout outs and say,
hey, you know, we'd like to

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thank our presenting gold
sponsors and I say who they are,

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but not all of them have run ad.
I don't know if there's I don't

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know, I don't know what they've
done.

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It's a great question for me to
ask is how are you tracking

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leads that are coming into your
business?

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Because that's obviously what
they all want is are there

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people coming to them?
Have they gained new followers?

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00:13:03,160 --> 00:13:06,400
So I don't know exactly what
they're doing, but I will ask

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them that.
But I, I do think I'm going to

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give them very basic, like the
show grew this much month over

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month from year over year,
basically.

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So February over February the
last year the show grew this

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00:13:18,040 --> 00:13:22,400
much as a, as an analytic, I can
give them the download numbers

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00:13:22,400 --> 00:13:27,160
of each episode, which does show
how many people heard their ad.

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That's kind of an impression a
little bit.

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I can do certainly do that.
I just I want to be thoughtful

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00:13:33,320 --> 00:13:36,920
with what I'm doing and I can
give them, you know, e-mail

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00:13:37,280 --> 00:13:40,440
analytics and stuff like that.
And it's a good point that I'm

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00:13:40,440 --> 00:13:43,760
going to ask them as well.
Like what are you seeing on your

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00:13:43,760 --> 00:13:44,840
side coming in?
OK.

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00:13:44,920 --> 00:13:47,120
Matt, you have wanted to add in,
so please go ahead.

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00:13:47,520 --> 00:13:50,160
I wanted to build on Ralph's
point a little bit and maybe

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tangentalize if that's even a
word.

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00:13:53,280 --> 00:13:58,080
I'm going to make enough words,
but I think in your situation it

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00:13:58,080 --> 00:14:00,760
might be different to other
situations that Ralph was kind

240
00:14:00,760 --> 00:14:03,760
of speaking against there.
Like to the current sponsor,

241
00:14:04,120 --> 00:14:05,560
getting information might be
important.

242
00:14:05,560 --> 00:14:08,960
If you were working on ACPM kind
of thing, the downloads are

243
00:14:08,960 --> 00:14:12,440
important because if that
particular metric counts towards

244
00:14:12,440 --> 00:14:16,720
how much you would get from the
sponsor, it makes sense to share

245
00:14:16,720 --> 00:14:18,240
that kind of stuff in the
interim.

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00:14:18,800 --> 00:14:22,120
But it sounds like in your
position, people are committed

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00:14:22,120 --> 00:14:27,040
as sponsors before any of that
stuff is a requirement.

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00:14:27,680 --> 00:14:32,720
My question to you would be why
Are you looking for information

249
00:14:33,160 --> 00:14:36,720
to share about progress of the
show as an incentive for the

250
00:14:36,720 --> 00:14:41,320
sponsors to remain?
Or are they specifically looking

251
00:14:41,320 --> 00:14:45,440
for any old kind of information
just to justify their investment

252
00:14:45,440 --> 00:14:50,240
in sponsoring your show?
Because Ralph's right about them

253
00:14:50,240 --> 00:14:52,560
seeing the needle shift on their
end.

254
00:14:52,920 --> 00:14:55,680
And if they're doing the things
right to track down track their

255
00:14:55,680 --> 00:14:59,120
progress through your show, they
will have a specific CTA link

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00:14:59,120 --> 00:15:02,920
with their gold sponsorship
status that that links to a a

257
00:15:02,920 --> 00:15:07,080
landing page or has a tracking
link that shows the information

258
00:15:07,480 --> 00:15:11,720
that they've come from your show
or from a specific episode back

259
00:15:11,720 --> 00:15:14,240
into their ecosystem.
And they can track that

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00:15:14,240 --> 00:15:17,600
information.
That's not your responsibility

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00:15:17,600 --> 00:15:19,720
though.
So the thing that I want you to

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00:15:19,720 --> 00:15:23,480
not think of too much is to feel
responsible to justify their

263
00:15:23,480 --> 00:15:28,680
sponsorship by sharing the
analytics of your show just as

264
00:15:28,920 --> 00:15:31,520
as kind of a way to keep them.
Do you know kind of know what

265
00:15:31,520 --> 00:15:33,520
I'm saying?
I totally get what you're

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00:15:33,520 --> 00:15:36,600
saying.
And so they all 88 of my

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00:15:36,600 --> 00:15:40,240
sponsors, the eight signed a
year long contract.

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00:15:41,600 --> 00:15:43,960
So they're they signed a
contract for the full season,

269
00:15:43,960 --> 00:15:47,200
which is 10 months.
And I told them as part of their

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00:15:47,200 --> 00:15:49,800
package they would get quarterly
analytics.

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00:15:50,040 --> 00:15:52,000
Didn't really define it.
I just said you'd get quarterly

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00:15:52,000 --> 00:15:54,960
analytics, the gold gets
advanced in the silver gets

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00:15:54,960 --> 00:15:57,040
basic.
It's just what I said.

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00:15:57,240 --> 00:15:59,920
Nobody's asked me about it.
I had one marketing person asked

275
00:15:59,920 --> 00:16:03,080
me about impressions, which I
have a call with her today to

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00:16:03,080 --> 00:16:05,240
explain impressions in the world
of podcasting because she's

277
00:16:05,240 --> 00:16:08,040
thinking of advertising.
And so, you know, I just

278
00:16:08,040 --> 00:16:09,760
thinking about what could I give
them?

279
00:16:09,760 --> 00:16:13,520
It's not a retest at this point.
It's not a retention, but I do

280
00:16:13,520 --> 00:16:17,480
want them to see a little bit of
the reach that they are getting.

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00:16:17,600 --> 00:16:21,360
And I think that comes from how
many people are listening to the

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00:16:21,360 --> 00:16:25,440
episodes, how long, if I can get
that accurate data, how long

283
00:16:25,440 --> 00:16:26,920
they're listening to the
episodes.

284
00:16:27,280 --> 00:16:29,040
Again, I don't know what they
expect.

285
00:16:29,040 --> 00:16:31,880
So Ralph's point about asking
them what they like is great.

286
00:16:32,200 --> 00:16:35,240
I do, you know, think it's going
to be, and I'll talk to the lady

287
00:16:35,240 --> 00:16:37,800
I'm talking to you today about
is setting up something on their

288
00:16:37,800 --> 00:16:40,760
end so that they could see how
people are coming to them.

289
00:16:40,760 --> 00:16:43,880
Because right now her URL is
just their basic website.

290
00:16:43,960 --> 00:16:46,920
She has no idea if they're
coming from me unless her Google

291
00:16:46,920 --> 00:16:49,400
Analytics can tell her that.
So what they're telling me?

292
00:16:50,120 --> 00:16:54,160
Yes, it's OK just to say don't
ask them for what they want.

293
00:16:54,600 --> 00:16:57,960
Now this might be my very spicy
opinion, someone tell me.

294
00:16:57,960 --> 00:17:02,040
But if you're asking them for
what they'd like to see about a

295
00:17:02,040 --> 00:17:05,119
medium that they don't
necessarily know much about,

296
00:17:05,680 --> 00:17:08,400
that's you potentially digging a
hole bigger than you could

297
00:17:08,400 --> 00:17:11,040
afford to fill.
So what I would do?

298
00:17:11,599 --> 00:17:13,880
And that's a very valid say.
Very valid.

299
00:17:13,920 --> 00:17:16,920
Yeah, your secondary job
alongside their sponsorship

300
00:17:16,920 --> 00:17:19,200
isn't being an analytics expert,
right.

301
00:17:19,200 --> 00:17:24,520
So what I'd say is go to each of
the platforms for what they do.

302
00:17:24,520 --> 00:17:30,480
Well, what I can tell you is
that Spotify for creators has an

303
00:17:30,480 --> 00:17:35,520
impression pipeline that is a
like a single overview of how

304
00:17:35,520 --> 00:17:37,520
the podcast performed in the
previous month.

305
00:17:38,240 --> 00:17:42,840
Screenshot that, stick it on a
page, jump into Apple Podcasts.

306
00:17:42,840 --> 00:17:47,440
They are great about showing
regular versus casual versus, I

307
00:17:47,440 --> 00:17:51,400
don't know, super fans or
whatever weird lingo they use

308
00:17:51,880 --> 00:17:56,160
and they show amounts listened
to and all that kind of specific

309
00:17:56,160 --> 00:17:59,800
stuff about their users.
Screenshot that, Chuck it in,

310
00:18:00,280 --> 00:18:03,240
give a a bit of a, an analysis
between the two.

311
00:18:03,240 --> 00:18:07,240
Spotify is also brilliant for
showing the listener

312
00:18:07,240 --> 00:18:10,800
demographics of people who are
listening as as a subscribed

313
00:18:10,800 --> 00:18:13,720
account.
So you can give an age

314
00:18:13,920 --> 00:18:17,680
demographic, gender demographic
and maybe a couple of other

315
00:18:17,680 --> 00:18:20,280
things as well.
Just smasher these little bits

316
00:18:20,280 --> 00:18:23,120
in, take a screenshot,
PowerPoint slide.

317
00:18:23,600 --> 00:18:25,400
Silver maybe gets a little bit
less.

318
00:18:25,720 --> 00:18:27,800
Maybe gold gets a couple of your
insights.

319
00:18:27,800 --> 00:18:30,560
But don't make it a job that's
longer than half an hour.

320
00:18:30,840 --> 00:18:35,920
And don't try and learn what
divination is in terms of, you

321
00:18:35,920 --> 00:18:38,640
know, reading the throne bones
of a chicken, then throwing a

322
00:18:38,640 --> 00:18:40,920
feather in the air and seeing if
you can figure out what that

323
00:18:40,920 --> 00:18:44,680
means for the podcast.
In reality, you've got them on

324
00:18:44,680 --> 00:18:50,240
contract, so use the information
that you have that you can share

325
00:18:50,240 --> 00:18:53,520
with them, but don't feel like
you have to perform too much for

326
00:18:53,520 --> 00:18:56,680
them.
Now that might be a spicy one.

327
00:18:57,560 --> 00:19:00,400
I say that as someone who's
tried to do good analytics for

328
00:19:00,400 --> 00:19:03,200
some of my podcast editing
clients and found that

329
00:19:03,480 --> 00:19:06,520
invariably, no matter how much
detail I go into, I fall short.

330
00:19:07,240 --> 00:19:10,320
But I just don't want you to
create more work for yourself.

331
00:19:11,080 --> 00:19:12,800
Yeah, that's a solid point
there.

332
00:19:13,120 --> 00:19:15,720
Yeah, I don't want to either.
I just started it yesterday and

333
00:19:15,720 --> 00:19:17,840
I started writing things down.
So that's what kind of prompted

334
00:19:18,000 --> 00:19:20,960
the question.
I agree and I disagree with a

335
00:19:20,960 --> 00:19:24,000
lot of what people are saying.
I do want to touch on the

336
00:19:24,440 --> 00:19:26,680
tracking the analytics piece of
it.

337
00:19:26,960 --> 00:19:30,440
But before I do that, like when
I'm thinking about like me, like

338
00:19:30,440 --> 00:19:35,200
if I'm going to sponsor a show,
I don't really care what the

339
00:19:35,200 --> 00:19:39,000
podcast analytics are doing.
Yeah, I do to an extent because

340
00:19:39,000 --> 00:19:42,800
I want to make sure that I'm not
tying my brand to a sinking

341
00:19:42,800 --> 00:19:45,960
ship, so to speak.
If your podcast is declining, I

342
00:19:45,960 --> 00:19:48,760
probably need to go find another
show to sponsor with because

343
00:19:49,000 --> 00:19:53,880
it's it's declining.
That said, like if your show is

344
00:19:53,960 --> 00:19:57,480
doing great, good, that's great
for everybody.

345
00:19:58,000 --> 00:20:01,200
But I'm more care about how many
people are coming from that

346
00:20:01,200 --> 00:20:02,520
show.
I don't know if I'm going to

347
00:20:02,520 --> 00:20:05,080
invest $10,000 to be on your
show.

348
00:20:05,080 --> 00:20:09,040
I want to know that people are
coming from that show and I I

349
00:20:09,040 --> 00:20:12,400
agree that.
So a lot of that should be on

350
00:20:12,400 --> 00:20:16,040
the sponsor themselves to set up
the proper tracking and

351
00:20:16,040 --> 00:20:19,800
analytics to see that traffic
coming in.

352
00:20:20,280 --> 00:20:24,920
But I do think you have the
ability as the podcast host to

353
00:20:24,920 --> 00:20:26,880
collect some of that information
as well.

354
00:20:27,440 --> 00:20:29,840
And that could be something as
simple as setting up like

355
00:20:30,480 --> 00:20:34,200
redirect UR LS.
So maybe instead of saying, hey,

356
00:20:34,200 --> 00:20:40,360
go check out sponsor.com and let
them know I sent you where you

357
00:20:40,360 --> 00:20:44,040
say go to
trendreport.com/sponsor and then

358
00:20:44,040 --> 00:20:46,400
you can actually see when people
are hitting that link.

359
00:20:47,000 --> 00:20:50,800
I think that that will serve you
in the long run because when you

360
00:20:50,800 --> 00:20:52,800
go to your Google Analytics,
you're going to see how many

361
00:20:52,800 --> 00:20:56,160
people get that specific link.
And then when you couple that

362
00:20:56,160 --> 00:21:00,600
with impressions, you can put
together a pretty beefy report

363
00:21:00,760 --> 00:21:06,080
for potential sponsors to say,
hey, I get this many impressions

364
00:21:06,080 --> 00:21:08,080
on a podcast.
And of that many impressions,

365
00:21:08,080 --> 00:21:10,680
this many people are actually
going to the ads.

366
00:21:11,040 --> 00:21:14,360
So you can give them a direct
percentage of how active your

367
00:21:14,360 --> 00:21:17,080
audience specifically is.
And I think that's going to

368
00:21:17,080 --> 00:21:20,680
speak volumes to sponsors that
are going to want to book with

369
00:21:20,680 --> 00:21:24,440
you because they're going to
see, Oh well, 30% of listeners

370
00:21:24,440 --> 00:21:28,120
actually go check out the places
that sit is sponsoring on the

371
00:21:28,120 --> 00:21:31,200
show or that he's suggesting.
Those are my kind of thoughts.

372
00:21:31,200 --> 00:21:35,200
It doesn't have to be anything
too dramatic as far as you could

373
00:21:35,200 --> 00:21:37,440
get really intense with how you
do the tracking, but I think you

374
00:21:37,440 --> 00:21:40,560
can keep it very simple and
still get some valuable

375
00:21:40,560 --> 00:21:44,640
information that would help you
as the host and also the the

376
00:21:44,640 --> 00:21:47,960
sponsor themselves as well.
Dave made a very good point in

377
00:21:47,960 --> 00:21:49,920
Clubhouse.
He said a download isn't always

378
00:21:49,920 --> 00:21:53,080
mean to listen.
Download is a file transfer from

379
00:21:53,080 --> 00:21:56,800
your host to a device.
I have 25 unlisted 2 episodes on

380
00:21:56,800 --> 00:21:59,440
my phone that have been
downloaded to my phone that I

381
00:21:59,440 --> 00:22:01,640
haven't listened to yet.
And I think that's a very good

382
00:22:01,640 --> 00:22:03,760
point, Sid.
And I think you should consider

383
00:22:03,760 --> 00:22:08,480
that too, because I go back to
the whole thing about building a

384
00:22:08,480 --> 00:22:11,440
relationship with your sponsor.
I'm always going to be on that

385
00:22:11,440 --> 00:22:14,720
hill of what is it that your
sponsor is looking for and how

386
00:22:14,720 --> 00:22:17,080
do you build that relationship.
Great point.

387
00:22:17,080 --> 00:22:19,520
I am focused on building, I
mean, I have a relationship with

388
00:22:19,520 --> 00:22:22,120
almost all of them and some of
them really good, some of them

389
00:22:22,200 --> 00:22:24,880
okay.
But I am focused on doing that

390
00:22:24,880 --> 00:22:27,520
and, and just talking to them
sporadically about different

391
00:22:27,520 --> 00:22:30,440
things and sharing insights with
them and stuff like that.

392
00:22:30,440 --> 00:22:32,080
So I'm going to keep working on
this week.

393
00:22:32,280 --> 00:22:34,400
I've gotten a lot of good ideas.
So thank you all.

394
00:22:34,400 --> 00:22:37,240
I'm going to keep working on
this, have until the 1st week of

395
00:22:37,240 --> 00:22:39,520
April to get it done.
But as I started it yesterday,

396
00:22:39,520 --> 00:22:42,000
it just kind of brought up like
what would be good.

397
00:22:42,000 --> 00:22:46,640
So I'll come back in a few weeks
and share what I where I ended

398
00:22:46,640 --> 00:22:48,360
up with.
How's that?

399
00:22:48,960 --> 00:22:50,960
So we can keep moving.
Brock, do you have the mailbag?

400
00:22:50,960 --> 00:22:52,720
Oh, go ahead, Mark.
Yeah, that sounds good.

401
00:22:52,720 --> 00:22:55,560
And I've just shut down the
video stream.

402
00:22:55,560 --> 00:22:57,880
I'm having massive Internet
problems.

403
00:22:57,880 --> 00:23:00,040
I'm hoping I'm coming through
clearly now.

404
00:23:00,040 --> 00:23:02,320
Can someone just confirm that?
Yes.

405
00:23:02,320 --> 00:23:05,160
OK, good.
I did hear most of the

406
00:23:05,160 --> 00:23:08,280
conversation, even though you
guys couldn't hear me or hear me

407
00:23:08,280 --> 00:23:10,040
well.
And I did want to share what I

408
00:23:10,040 --> 00:23:13,800
shared in the chat.
There should be some onus on the

409
00:23:13,800 --> 00:23:18,840
sponsor as far as tracking the
results of this podcast ad

410
00:23:18,840 --> 00:23:21,200
campaign.
I think that using things like a

411
00:23:21,200 --> 00:23:25,280
promo code or a special link
that they should be creating on

412
00:23:25,280 --> 00:23:28,680
their side to their product or
service so that they can track.

413
00:23:28,680 --> 00:23:32,080
I think that's very valuable and
highly encouraged.

414
00:23:32,240 --> 00:23:35,880
And, and I know not every
sponsor has that capability.

415
00:23:36,080 --> 00:23:40,200
And if that's the case, I think
that as podcast hosts, as the

416
00:23:40,200 --> 00:23:43,520
owners of the podcast, we can
set up stuff like that.

417
00:23:43,520 --> 00:23:46,880
There are services out there
that we can create these special

418
00:23:46,880 --> 00:23:50,480
links that we can track.
As matter of fact, pod page and

419
00:23:50,480 --> 00:23:53,960
I'll share my affiliate link in
the show notes Pod page does

420
00:23:53,960 --> 00:23:59,240
that they have a short links
option built into their website

421
00:23:59,640 --> 00:24:03,720
and it does at least tell you
number of clicks etcetera.

422
00:24:03,720 --> 00:24:07,720
It's pretty basic, but at least
it's some way that you can track

423
00:24:07,720 --> 00:24:10,520
it.
Do you think it's valuable and

424
00:24:10,520 --> 00:24:14,560
helps the relationship with a
sponsor if we are providing some

425
00:24:14,560 --> 00:24:18,040
sort of results specific to the
episodes that they're

426
00:24:18,040 --> 00:24:20,360
sponsoring?
So I say share the metrics that

427
00:24:20,360 --> 00:24:24,320
tell the sponsor whether their
message was delivered, heard by

428
00:24:24,320 --> 00:24:28,760
the right people, acted on.
That usually means sponsored

429
00:24:28,760 --> 00:24:31,080
episode downloads or
impressions.

430
00:24:31,080 --> 00:24:34,640
Even though yes, downloads don't
always mean a listen, but we

431
00:24:34,640 --> 00:24:38,880
also can only work with the kind
of analytics that we are given.

432
00:24:39,120 --> 00:24:42,560
It also might include then
audience details or maybe

433
00:24:42,560 --> 00:24:45,920
demographics is the better word
that match the sponsors target

434
00:24:45,920 --> 00:24:48,960
audience.
Any consumption or retention

435
00:24:48,960 --> 00:24:52,160
data that you have, I know you
can get that on Apple.

436
00:24:52,160 --> 00:24:53,920
I know you can get that on
Spotify.

437
00:24:54,640 --> 00:24:57,640
And most importantly, like I
said a moment ago, tracking the

438
00:24:57,640 --> 00:25:03,160
results with either a promo code
or a link, a landing page, leads

439
00:25:03,160 --> 00:25:06,520
and sales, which I think again,
the leads and sales section of

440
00:25:06,520 --> 00:25:10,760
this is more on the sponsor.
In my opinion.

441
00:25:10,760 --> 00:25:14,040
I think they should be doing
something to track that and then

442
00:25:14,040 --> 00:25:17,480
close it by telling them what
you learned and what you'd

443
00:25:17,480 --> 00:25:21,480
recommend for the next quarter.
That's the advice I usually give

444
00:25:21,480 --> 00:25:24,040
my clients.
It's not that I think some of

445
00:25:24,040 --> 00:25:25,440
you are wrong, some of you are
right.

446
00:25:25,440 --> 00:25:27,880
I'm just sharing my take on
that.

447
00:25:27,880 --> 00:25:31,320
So yeah, I'm hoping.
Am I good now?

448
00:25:31,320 --> 00:25:34,080
Did everybody hear everything I
said?

449
00:25:34,080 --> 00:25:34,960
Yes.
OK.

450
00:25:35,040 --> 00:25:37,920
You're good, Mark.
All right, so I don't have the

451
00:25:37,920 --> 00:25:41,360
mailbag in front of me, but I
know Sid had a second question.

452
00:25:41,360 --> 00:25:45,000
So Sid, why don't you ask that
second question which Nick you

453
00:25:45,000 --> 00:25:47,680
can dive right into and share
your answer?

454
00:25:47,680 --> 00:25:51,840
Go ahead, Sid.
My second question, what AI tool

455
00:25:52,520 --> 00:25:56,720
can create an editable
PowerPoint or document?

456
00:25:57,160 --> 00:26:01,640
I used Notebook LLM to create 1
and it did a great job and it

457
00:26:01,640 --> 00:26:07,480
allowed me to download as APDF
excuse me as a PowerPoint but

458
00:26:07,480 --> 00:26:11,080
it's all images and I can't edit
them and I see edit I mean like

459
00:26:11,320 --> 00:26:14,240
change the color of the graphs
and things of that nature.

460
00:26:14,680 --> 00:26:19,160
I'm hosting a panel discussion
in a couple of weeks and I have

461
00:26:19,160 --> 00:26:22,640
a document that outlines the
panel and you know the different

462
00:26:22,640 --> 00:26:24,720
points of the panel and
questions I'm asking and I'm

463
00:26:24,720 --> 00:26:28,560
looking to create a download for
the 400 or so people that have

464
00:26:28,560 --> 00:26:30,080
registered for this so they can
download.

465
00:26:30,080 --> 00:26:32,960
That's a review.
And I'm just, you know, my

466
00:26:32,960 --> 00:26:34,800
creative brain doesn't really
work all that well.

467
00:26:34,800 --> 00:26:37,640
So I'm just like, what AI tool
can I use to help create this?

468
00:26:37,680 --> 00:26:39,400
Nick, over to you.
So.

469
00:26:39,480 --> 00:26:42,640
I actually just ran this
example.

470
00:26:42,640 --> 00:26:45,400
I put the link in the so
everyone can see it, but you

471
00:26:45,400 --> 00:26:47,680
were very close.
I think notebook LM was.

472
00:26:47,800 --> 00:26:51,440
It's a little too close of a
system for that.

473
00:26:51,840 --> 00:26:55,720
If you just go straight to
Gemini and have Gemini itself

474
00:26:55,880 --> 00:26:57,600
write that or recreate that
PowerPoint.

475
00:26:57,600 --> 00:26:59,280
Or I guess it would be Google
Slides.

476
00:27:00,200 --> 00:27:03,000
All of that that it creates is
actually editable.

477
00:27:03,600 --> 00:27:07,360
And I say that with a caveat
like that usually the graphs and

478
00:27:07,360 --> 00:27:10,400
the, the charts and things like
that that it generates aren't

479
00:27:11,000 --> 00:27:15,520
like native graphs and charts
built by slides or PowerPoint.

480
00:27:15,520 --> 00:27:17,600
Usually they're images.
So you might be kind of

481
00:27:17,600 --> 00:27:20,760
constrained in that regard.
But the link that I put in the

482
00:27:20,760 --> 00:27:23,760
chat, I just gave it one prompt
this morning and said, Hey, give

483
00:27:23,760 --> 00:27:27,400
me a, a PowerPoint presentation
about like podcast growth and

484
00:27:27,400 --> 00:27:29,360
like where the industry is
trending.

485
00:27:29,960 --> 00:27:32,600
And it created the entire
PowerPoint presentation.

486
00:27:32,840 --> 00:27:35,920
I can go in there, I can edit
the text, I can tweak it, I can

487
00:27:36,200 --> 00:27:38,200
message the fonts, I can do all
that kind of stuff.

488
00:27:38,600 --> 00:27:40,960
And then it drops the images in
there that you can kind of play

489
00:27:40,960 --> 00:27:44,600
with as well.
So Applaud recently started

490
00:27:44,600 --> 00:27:48,600
rolling out extensions for a
bunch of different Microsoft

491
00:27:48,880 --> 00:27:51,600
programs.
Excel was like the first big one

492
00:27:51,600 --> 00:27:54,520
that they did and I've used that
a lot and it's extremely

493
00:27:54,520 --> 00:27:57,280
powerful.
And then they more recently came

494
00:27:57,280 --> 00:28:01,160
out with one for PowerPoint and
I have not used that one, but

495
00:28:01,160 --> 00:28:05,040
seeing how well it works in
Excel, I would imagine it's

496
00:28:05,520 --> 00:28:07,240
pretty slick in PowerPoint as
well.

497
00:28:07,240 --> 00:28:09,520
So that's a kind of a second
option.

498
00:28:09,520 --> 00:28:13,040
But I know you're already in the
Gemini ecosystem, so I'd give

499
00:28:13,040 --> 00:28:15,120
that a shot first.
Thank you, Nick.

500
00:28:15,400 --> 00:28:18,440
And we're going to, I think you
said it, we're going to have

501
00:28:18,720 --> 00:28:21,280
some samples.
You have some links to share.

502
00:28:21,280 --> 00:28:22,840
We can put those in the show
notes.

503
00:28:22,840 --> 00:28:25,360
And did you mention that?
Sorry if I missed it, I'm a

504
00:28:25,360 --> 00:28:28,200
little flustered with all the
tech issues this morning.

505
00:28:28,520 --> 00:28:30,680
Yeah, I threw the link in the
chat here for anyone on

506
00:28:30,680 --> 00:28:33,920
Clubhouse watching live and then
Ashley has the the link for the

507
00:28:33,920 --> 00:28:35,520
show link page as well.
Awesome.

508
00:28:35,800 --> 00:28:37,760
Cool.
So you can check out more of

509
00:28:37,760 --> 00:28:41,320
what Nick's talking about.
Some get some visuals by going

510
00:28:41,320 --> 00:28:46,080
to that link in the show notes.
So thank you, Nick, Sid, I hope

511
00:28:46,080 --> 00:28:47,520
that was helpful and go ahead
and I wanna.

512
00:28:47,960 --> 00:28:50,760
I just wanna preface, like for
anyone who does go to look at

513
00:28:50,760 --> 00:28:54,520
that PowerPoint or that Google
Slides, I did not check or

514
00:28:54,520 --> 00:28:56,640
validate any of the information
in there.

515
00:28:56,640 --> 00:29:00,280
So if you're looking at it and
stuff is wrong, just know that I

516
00:29:00,280 --> 00:29:02,640
literally created the prompts,
opened up the Google Slides and

517
00:29:02,640 --> 00:29:04,480
was like, can I edit this?
OK, cool, I can.

518
00:29:04,960 --> 00:29:07,600
So information has not
BeenVerified, but it still might

519
00:29:07,600 --> 00:29:08,720
be kind of interesting to look
at.

520
00:29:08,800 --> 00:29:13,240
For demonstrational purposes
only, not for the actual content

521
00:29:13,240 --> 00:29:17,520
of it, because as we like to
say, make sure that you check

522
00:29:17,520 --> 00:29:21,960
all of your work if you have AI
putting producing that work for

523
00:29:21,960 --> 00:29:24,080
you.
Yeah, thank you for that

524
00:29:24,480 --> 00:29:27,360
asterisk there, Nick.
I appreciate it.

525
00:29:27,360 --> 00:29:30,160
Go ahead, Sid.
Yeah, thank you all for that

526
00:29:30,160 --> 00:29:31,920
information.
I'm definitely going to go to

527
00:29:32,400 --> 00:29:35,880
Jim and I today because I am in
that ecosystem and see what it

528
00:29:35,880 --> 00:29:38,200
can do.
So I was happy with the other

529
00:29:38,200 --> 00:29:39,280
ones.
I just want to be able to like

530
00:29:39,280 --> 00:29:41,520
brand it a little bit better,
not just for me, but for the

531
00:29:41,920 --> 00:29:46,040
organization that I'm doing this
panel discussion with, put their

532
00:29:46,040 --> 00:29:48,680
logo on it and stuff like that.
But I want to go back just real

533
00:29:48,680 --> 00:29:50,480
quick.
So while this was all happening,

534
00:29:50,480 --> 00:29:54,960
I went to Apple Podcast Connect
in my episode from this week.

535
00:29:55,680 --> 00:30:00,040
According to Buzz, Sprout has
had 90 downloads since Monday,

536
00:30:00,040 --> 00:30:04,880
which I think is really great.
And 49 of those downloads,

537
00:30:04,880 --> 00:30:08,360
according to Buzz Sprout, are on
Apple.

538
00:30:08,720 --> 00:30:13,720
According to Apple Podcast
Connect, that podcast, same

539
00:30:13,720 --> 00:30:20,920
podcast, has had 18 listens, 17
engaged listens, and 71 plays.

540
00:30:21,720 --> 00:30:25,440
There's a disconnect between
those two analytics, right?

541
00:30:25,720 --> 00:30:28,480
And so Matt, I saw your note
about going to Apple and asking

542
00:30:28,480 --> 00:30:29,560
them, and I'm certainly going to
do it.

543
00:30:29,560 --> 00:30:31,360
But this is such a big
disconnect.

544
00:30:31,880 --> 00:30:36,800
Like it says 49 on Buzz Sprout,
it says 71 on Podcast Connect.

545
00:30:36,800 --> 00:30:39,480
So I don't know.
And it says a 90% consumption

546
00:30:39,480 --> 00:30:41,920
rate, which is great.
And that's why this week's

547
00:30:41,920 --> 00:30:44,560
episode.
So I don't really know which of

548
00:30:44,560 --> 00:30:45,880
those to believe, but Matt, go
ahead.

549
00:30:45,880 --> 00:30:48,560
I saw you want to add into that.
There is a page on Buzz Sprout

550
00:30:48,560 --> 00:30:51,640
after a back and forth with Dave
Campbell there that has explains

551
00:30:51,640 --> 00:30:54,120
a little bit about Apple
Podcasts connecting its

552
00:30:54,120 --> 00:30:57,040
relationship to Buzz Sprout and
there it point to on that web

553
00:30:57,040 --> 00:30:59,720
pages.
Why is my data incomplete?

554
00:31:00,080 --> 00:31:02,800
You might notice that these are
there are fewer plays in Apple

555
00:31:02,800 --> 00:31:05,280
Podcasts analytics than you'd
see on the stats page on Buzz

556
00:31:05,280 --> 00:31:07,080
Sprout.
That's what we'd expect since

557
00:31:07,080 --> 00:31:09,160
Apple is only showing the plays
they can verify.

558
00:31:09,840 --> 00:31:13,360
Here is the data Apple provides,
blah blah blah, iOS 11 changing

559
00:31:13,360 --> 00:31:15,800
and iTunes etcetera.
Home pods delays.

560
00:31:16,160 --> 00:31:17,800
Also, it's important to
recognize the data you're

561
00:31:17,800 --> 00:31:22,400
looking at amounts to -50% of
your overall podcast listeners,

562
00:31:22,400 --> 00:31:26,480
Apple Podcasts plays 60% of all
podcast episodes, so the number

563
00:31:26,480 --> 00:31:29,360
captured by Podcast Connect is a
large percentage of those plays.

564
00:31:29,640 --> 00:31:31,760
For total downloads and overall
trends, you'll better serve

565
00:31:31,760 --> 00:31:35,600
looking at the stats provided by
your podcast host, which they

566
00:31:35,600 --> 00:31:38,080
would say.
But the other thing to recommend

567
00:31:38,080 --> 00:31:42,000
as well is something important I
found in a Reddit post that I've

568
00:31:42,000 --> 00:31:43,680
LinkedIn, the Clubhouse thread
2.

569
00:31:44,240 --> 00:31:49,200
Is that Apple's catalog is also
used by a number of other

570
00:31:49,200 --> 00:31:53,240
applications as its source for
finding downloads for episodes.

571
00:31:53,800 --> 00:31:58,520
So if you're on Pocket Casts, if
you're on a version of Podcast

572
00:31:58,520 --> 00:32:01,960
Addict that connects to the
iTunes version of that library

573
00:32:01,960 --> 00:32:07,920
in order to find it and not the
RSS index or whatever, I'm

574
00:32:08,120 --> 00:32:11,280
mincing those words.
But what Buzzprout accounts for,

575
00:32:11,280 --> 00:32:14,440
as attributed to Apple may be
attributed to different players.

576
00:32:14,800 --> 00:32:18,280
And so Apple's stats, which
would reflect the consumption of

577
00:32:18,280 --> 00:32:22,800
users using Apple Podcasts as
verified listens, would be

578
00:32:22,800 --> 00:32:25,680
different.
So what it sounds like, in

579
00:32:25,680 --> 00:32:28,760
short, Buzz Sprat is telling you
is that you should use Buzz

580
00:32:28,760 --> 00:32:32,080
Sprat's information as the
source of truth, which again,

581
00:32:32,080 --> 00:32:34,360
they'd be biased.
Of course, they would say,

582
00:32:35,080 --> 00:32:37,760
again, the confusion is going to
happen just because of the way

583
00:32:37,760 --> 00:32:40,640
the industry is spread out.
So I wouldn't worry too much.

584
00:32:41,040 --> 00:32:43,960
Again, to back to the point that
I said before, go to Apple

585
00:32:43,960 --> 00:32:47,640
Podcast Connect for the things
that they tell you specifically

586
00:32:47,640 --> 00:32:51,920
about Apple Podcasts listeners,
the retention rates, the listen

587
00:32:51,920 --> 00:32:56,440
time, the casual versus
superfan, whatever delineations

588
00:32:56,440 --> 00:32:58,400
they have to reflect that
information.

589
00:32:59,240 --> 00:33:02,280
But lean on Buzz Sprout as the
source of truth for anything

590
00:33:02,280 --> 00:33:05,920
coming from an Apple Podcast
library as a registered IAB

591
00:33:05,920 --> 00:33:08,120
certified download.
Does that make sense?

592
00:33:08,560 --> 00:33:10,360
It does.
And I grabbed that link too, and

593
00:33:10,360 --> 00:33:13,440
I'm going to read that article.
But it does just there's a

594
00:33:13,440 --> 00:33:15,960
business model here for somebody
to figure out podcasts,

595
00:33:15,960 --> 00:33:18,400
analytics that are accurate and
share them with the world.

596
00:33:19,040 --> 00:33:22,280
Well, what I can share with you
is that there are several open

597
00:33:22,280 --> 00:33:27,120
standards for and paid actually
platforms that provide third

598
00:33:27,120 --> 00:33:32,760
party URLURL prefixes to RSS
feeds that give you additional

599
00:33:32,760 --> 00:33:37,600
opportunities for you to
explore, perhaps gather that

600
00:33:37,600 --> 00:33:41,040
data before it hits the podcast
hosts wherever they get it from.

601
00:33:41,520 --> 00:33:45,000
A suggestion as an open standard
would be to use OP3.

602
00:33:45,560 --> 00:33:49,840
I will get that link, the URL
link for that stuff from

603
00:33:49,840 --> 00:33:54,040
somewhere else.
But I always add OP3 to any of

604
00:33:54,040 --> 00:33:58,360
my or my clients podcast RSS
feeds as a secondary source of

605
00:33:58,360 --> 00:34:01,360
information to tap into in the
case that I need it.

606
00:34:02,000 --> 00:34:04,640
But I don't think this is the
the place to discuss that in

607
00:34:04,640 --> 00:34:06,560
depth, just to say it's
something you can explore a

608
00:34:06,560 --> 00:34:07,240
little.
There we go.

609
00:34:07,240 --> 00:34:13,360
Mark's added it in the chat OP3
dot DEV OP3 dot dev open

610
00:34:13,360 --> 00:34:15,600
standard.
Very useful if you'd like to

611
00:34:15,600 --> 00:34:18,520
explore that as well.
Thank you, Matt.

612
00:34:18,560 --> 00:34:21,800
I love the idea.
I forgot all about companies

613
00:34:21,800 --> 00:34:24,159
like OP3.
I think that's a really good

614
00:34:24,159 --> 00:34:27,719
suggestion and I'm intrigued.
I think I want to revisit that

615
00:34:27,719 --> 00:34:31,880
and maybe even apply it here.
But yeah, I think we've served

616
00:34:31,960 --> 00:34:34,840
these two questions it had quite
well.

617
00:34:35,159 --> 00:34:38,800
And, and Matt, I do appreciate
you sharing the Buzz Sprout link

618
00:34:38,800 --> 00:34:40,719
as well.
As far as you know, why the

619
00:34:40,719 --> 00:34:45,239
Apple Podcast analytics don't
always match up with what Buzz

620
00:34:45,239 --> 00:34:48,440
Sprouts saying and vice versa.
I think that's important.

621
00:34:49,040 --> 00:34:51,199
So listen, here's what I'm
thinking, gang.

622
00:34:51,440 --> 00:34:55,120
Because of all the Internet
troubles and because of the very

623
00:34:55,120 --> 00:34:58,640
specific conversation that we
have, I'm going to hold off on

624
00:34:58,880 --> 00:35:01,480
the rest of the mailbag this
morning and give you a little

625
00:35:01,480 --> 00:35:05,320
extra time back in your morning
today that I am a little

626
00:35:05,320 --> 00:35:08,440
flustered from the Internet
issues.

627
00:35:08,760 --> 00:35:11,360
And like I said, I think we're
at a good point to stop.

628
00:35:11,360 --> 00:35:14,960
But I do want to tell you that
tomorrow we will get to, of

629
00:35:14,960 --> 00:35:16,760
course, we'll do our wins from
the week.

630
00:35:16,840 --> 00:35:21,560
And before we do that, we will
get to a couple of additional

631
00:35:21,560 --> 00:35:23,560
questions.
I do want to get to 1.

632
00:35:23,560 --> 00:35:27,480
This was actually even from
Simona Costantini asking.

633
00:35:27,480 --> 00:35:29,480
And we mentioned her yesterday
on the show.

634
00:35:29,480 --> 00:35:31,600
That's why I said it the way I
just said it.

635
00:35:31,600 --> 00:35:34,360
And she's also a new mom.
That's why she was mentioned

636
00:35:34,360 --> 00:35:37,160
yesterday.
But she asks the question, is

637
00:35:37,160 --> 00:35:41,840
there such a thing as a podcast
that is too conversational?

638
00:35:42,440 --> 00:35:45,400
And I do want to answer that one
tomorrow.

639
00:35:45,400 --> 00:35:49,160
We have another one on another
topic on deck for tomorrow too.

640
00:35:49,320 --> 00:35:52,960
We'll see after I do a little
bit of tinkering with tomorrow's

641
00:35:52,960 --> 00:35:54,960
layout if we can get to that one
too.

642
00:35:54,960 --> 00:35:57,560
But tomorrow, I definitely want
to get into Simona's question

643
00:35:57,560 --> 00:36:00,840
about whether or not a podcast
can actually be too

644
00:36:00,840 --> 00:36:03,040
conversational and what that
really means.

645
00:36:03,280 --> 00:36:05,520
And if it's a problem, how do
you fix it?

646
00:36:05,840 --> 00:36:09,840
So we will get to that tomorrow.
Thank you all for holding down

647
00:36:09,840 --> 00:36:13,200
the Fort as I was suffering
through the tech issues.

648
00:36:13,200 --> 00:36:16,120
I appreciate that.
That's what makes this community

649
00:36:16,120 --> 00:36:19,440
so special to me.
We are back tomorrow, 7:00 AM

650
00:36:19,440 --> 00:36:22,640
Eastern live on Clubhouse,
YouTube, and all the other

651
00:36:22,640 --> 00:36:24,680
streaming services I've
mentioned before.

652
00:36:24,800 --> 00:36:29,120
You can get that information at
Podcasting Morning chat.com/join

653
00:36:29,120 --> 00:36:33,480
us and until tomorrow.
Make it a great day everybody.

654
00:36:33,640 --> 00:36:34,080
Take care.