471.Amazon Shuts Down Wondery App. Bad Sign for Podcasts?

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Good morning podcasting, Morning
chat.

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Today is Wednesday, March 11th,
2026.

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Today it's our news and comment
episode and get into stories

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like a tiny SEO detail.
Many podcasters overlook big

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side hustle trends for creators,
and Adobe Podcast is rolling out

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some powerful updates.
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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However Clubhouse lets you.

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And if you're catching us via
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this episode with a fellow
podcaster.

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And now give us about 30
seconds.

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We'll get things rolling.
Thanks for being here.

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Good morning again podcasting
Morning Chat.

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Thank you so much for being
here.

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I am your host Mark Ronik and
currently on stage with me.

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We have producer Ashley Feller,
Ralph E Step, Sid Meadows, Dr.

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Faye, Nick Naul back BC Babbles,
Alex Baelish and Tide AKA Nicky

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is on stage with us says well
thank you all for being here.

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Today is our news and comment
day.

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Before I dive into that, I do
want to pause and check in with

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Ralph because he's shared with
us before that his wife Jennifer

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had surgery recently.
I think she's two weeks out now.

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So Ralph, just curious, how's
she feeling?

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How's she doing?
Well, she's doing really well,

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Mark.
She had some corrective surgery

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to some stomach issue she was
having and that was I think it

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was 2 Wednesdays ago.
Today actually she developed a

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little blood clot, which is a
little bit of a scary thing, but

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that's been taken care of.
But I got to share this mark.

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So last night my wife has been
trying to get rest and I'm

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trying to get her the most rest
she can get.

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Well about 1:30 in the morning,
all of a sudden we hear this

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noise.
It sounds like bombs going off.

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And with that, we have a German
Shepherd.

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She's 6.
Her name is Piper.

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She comes running down the hall.
She just about leapfrogs on top

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of my wife, which is not a good
thing when she still got tubes

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in and all this kind of stuff.
Turns out there's a wedding

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venue down the street from our
farm and in their infinite

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wisdom at 1:30 in the morning,
decide it's time to test off

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sending off fireworks into the
air.

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So Needless to say, if you have
a, a pet that doesn't like

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fireworks, Piper does not like
fireworks.

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And so anyway, I so I, I put a
call into the authorities.

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I'm like, this is ridiculous.
I can understand they want to do

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fireworks on the 4th of July or
even on a Saturday night.

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That's fine.
But 1:30 in the morning on AI

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got Tuesday or Wednesday, man,
it just, it's too much.

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And so I felt bad for my wife
Mark.

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It made me feel like you feel
when you can't get good rest.

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I know how that's so tough Mark,
but thank you.

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Thank you for checking in and
I'll pass along.

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Yeah, please do.
That's crazy.

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That Monday night, like, yeah,
sure, I would have expected over

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the weekend they're having a
wedding, but just a random

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weeknight.
Kind of odd.

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Oh well.
Well, I'm.

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Asking myself whose wedding is
on a Tuesday night that's ending

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at 1:30 in the morning.
I mean you must be paying like

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the the budget rate for that
reception.

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I guess I don't.
Know, all right, let's dive in

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to today's news.
And by the way, shout out to

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Billy for being the first member
of the audience this morning.

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So let's do how I like to do
this.

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Start with some podcast data.
And I'm going to actually do

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something a little different
than the normal routine here.

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So this comes from Buzz Sprout.
Every so often we dig into their

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global stats.
I believe you can get that at

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buzzsprout.com/stats.
If I'm wrong, just Google,

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Google it and you'll find it and
we'll put it in the show notes

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for you as well.
So one area I like to look at is

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the episode downloads across the
industry.

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Now granted this is a cross Buzz
Sprout, but Buzz Sprout has a

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wonderful representation of
independent podcasters, which we

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believe is the core of our
target audience.

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So this these numbers represent
number of downloads over the

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first seven days.
So if you've received and I'll

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share the number in a second,
this certain amount of downloads

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in those first seven days,
you're in the top whatever

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percentile.
Again, I'll share in a moment of

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all independent podcasts on Buzz
Sprout.

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So for example, if you get on
average 28 downloads in your

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first week, you are in the top
50% of all podcasts on Buzz

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Sprout.
And again, if you're not

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somebody on Buzz Sprout, doesn't
really matter if you fall under

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the independent podcaster
category, I think that this

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still applies to you.
If you've received 104 downloads

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over the past or over the first
week, you're in the top 25. 428

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downloads puts you in the top 10
percent. 1050 downloads puts you

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in the top 5%.
And if you want to be in the top

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1% of podcasts that publish an
episode within their first week,

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you need to hit 4763 downloads
in that first week.

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Again, I want to remind you that
downloads don't mean people are

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actually listening to your whole
podcast.

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It means they've pressed play
and listened to roughly 60

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seconds or so of that podcast.
That's where it counts as a

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download or a play.
It's something to gauge.

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It's just I, I don't want
everyone putting a ton of weight

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into that because if you got
4700 people pressing play but no

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one's listening, you have some
work to do.

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And I can help you with that if
you'd like.

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Just check in with me at
ironicmedia.com or send me a

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note through Podcasting Morning
chat.com if you'd like.

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Just use the contact page.
Also, just this is some fun data

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as well.
Also coming from these stats

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from Buzz Sprout, if you do an
episode that's 40 to 60 minutes

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long, you're in the top 20% of
podcasts that also do the same

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20 to 40 minutes.
Thirty, you're in the top 31%,

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10 to 20 minutes, you're in the
top 16%.

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If you're doing less than 10
minute episodes, you're in the

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top 19%.
And by top, I just mean that

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these are the percentages of
podcasts that do it for those

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periods of time, that duration.
And if you are episodes, if

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you're publishing an episode
every 8 to 14 days, you're in

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the 39 percentile three to seven
days.

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So you're posting episodes every
week or maybe even less than a

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week, every week, 31%.
And if you're doing a daily

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podcast like us, you're in the
top 7%.

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One more thing to share with you
before we get to D Rs Top fives.

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I saw this from Pod news the
other day.

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How much of your podcast do
people actually hear?

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This is what I was just talking
about a moment ago.

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It's beyond just pressing.
Play Bumper analyzed more than

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100,000 episodes and found the
average completion rate on Apple

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Podcasts and Spotify is about
76% shorter.

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Shows perform even better and
episodes under 30 minutes

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average 85% of listener
completion.

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Something interesting to think
about because I know a lot of

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podcasters for whatever reason
feel like they have to fill an

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hour and there's no real set
rule on that.

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And it's interesting to see that
of 100,000 different podcast

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episodes, it's the ones that
were under 30 minutes that had

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the higher completion rating or
that I guess that's a good,

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that's, I guess a good way to
put it.

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The data also shows the biggest
drop off tends to happen in that

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first minute, which means you
got to really make that first

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minute count.
The data shows the biggest drop

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off trends to happen in the
first minute.

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Like I said, smaller dips around
ad breaks where some listeners

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skip ahead and we talked a
little bit about the skip button

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not being as big of an issue as
we thought.

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We talked about that last week
on the news last Wednesday.

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If you want a deeper breakdown
from Bumper, we'll share the

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link in the show notes, but you
can go to wearebumper.com, check

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their blog section and you can
find it.

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There, check that out because it
says episodes under 30 minutes.

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I wish they would have gone even
further down, like episodes that

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are 15 minutes, an average of 15
minutes to see what the

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completion rate on that wouldn't
would because there's a lot out

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there that are around that time.
Yeah, that's true.

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And I want to say that they do
get a little more specific.

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I think I might have just been
summarizing a little bit.

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Just to give.
The high arcing view, but I

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think they they're some of
their, they share some charts

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that might break it down even
more for you actually.

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Yeah, now I'm looking at the
article here, Dr. and it stops

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at 30 minutes or less.
So it says here 85% or 30

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minutes or less, 83 percent, 30
to 60 minutes and 65% or 60

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minutes or more as far as
complete.

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Maybe next year, maybe they'll
see how many podcasts are

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actually 15 minutes, and then
they'll readjust.

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Maybe we shall see.
With that, Dr. would you please

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share the top fives from Apple
and Spotify?

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Hey, sure.
And you know, I was a little

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disappointed this week because
there's really nothing new in

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the lineup.
These are going to sound like

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the usual suspects, especially
on Spotify.

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So #5 is Crime junkie #4 is the
Tucker Carlson show #3 start

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that Timpani is the daily #2 the
Shawn Ryan Show and the number

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one show is the Joe Rogan
Experience.

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What a surprise.
All right, So what do we got

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from?
Apple Now here's where we do

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have a little bit of a there's
something new in this one.

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This one's kind of interesting.
So #5 is Adults Room only.

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It's a show called Adults Room
Only.

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I think it's a kind of a new
show, but I'm I'm willing to

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check that out only because the
title is kind of intriguing to

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me #4 is Dateline, Trace of
Suspicion #3 is the Joe Rogan

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Experience.
Thanks for the timpani #2 is

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Crime Junkie and the number one
show is The Daily.

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All right, so that new show or a
newer shows that we don't talk

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about often adults in the room
and trace of suspicion.

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Trace of Suspicion is actually a
Dateline show, so it's not

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really new.
They've been in the top five

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before.
OK, gotcha.

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Adults in the room being the
newer one, right?

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Gotcha.
And that's a news, I think

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that's a news show.
I'm not entirely sure, but.

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News and information is what
they have.

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Yep.
OK, so check those out if you

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feel so inclined and let's keep
it going and share some events

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going on around the world of
podcasting.

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Podcast movement Evolutions is
arriving in just two days and of

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course, a little different than
they've been doing it in the

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past.
Evolutions is Podcast Movements

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Spring conference, which takes
place this year at South by

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Southwest in Austin, TX.
That happens March 13th through

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the 15th.
I'm very curious to hear how

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that all goes, just because
again, they've been doing it

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more traditionally their own
space outside of something like

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a South by South, South by
Southwest.

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This year they're merging with
the event and doing it there.

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So I'm curious to hear how that
goes.

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And again, that does happen in
Austin, TX.

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Also, I've shared before
Podcasting Made Simple Live.

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This is a pod match production.
It's a premium podcasting

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virtual event focused on helping
podcast guests and host improve

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their craft so they can make a
bigger positive impact on the

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world around them.
Think of this like a one day

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podcasting conference, if you
will, that has one track that

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goes most of the day.
I think it's yeah, from 11:30 in

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the morning to 4:00 PM in the
afternoon.

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00:13:40,800 --> 00:13:44,880
Eastern Daylight Savings time.
So check that out at

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podmatch.com/event.
Alex puts on a wonderful event,

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and this next story feels weird
for me to actually do myself,

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and I think it would be weird
for Ralph to do so.

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Dr. has volunteered to take this
story.

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You'll understand in a moment.
Dr. are you free to do it?

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00:14:03,440 --> 00:14:04,320
Yeah.
Go for it.

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For immediate release, the
Content Creators Accountant

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00:14:07,520 --> 00:14:11,840
named title sponsor of Empowered
Podcasting Conference 3.

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00:14:12,440 --> 00:14:16,440
Veteran accountant and podcast
host Ralph Estep Junior

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00:14:16,440 --> 00:14:20,400
announced today that the Content
Creators Accountant will serve

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00:14:20,400 --> 00:14:23,920
as the title sponsor of
Empowered Podcasting Conference

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Three, scheduled for August 21st
through August 23rd, 2026 and

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hosted by the Empowered
Podcasting.

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The annual event brings together
podcast creators, industry

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professionals, and thought
leaders to share practical

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strategies for launching,
growing, and monetizing podcasts

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in today's rapidly evolving
creator economy.

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Ralph Estep said the decision to
sponsor the conference was

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rooted in his personal
experience attending the

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previous event.
Empowered Podcasting 2 was the

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very first podcast conference I
ever attended, Estep said.

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It introduced me to an
incredible community of creators

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who are passionate about using
their voices to make an impact.

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I wanted to help ensure this
conference continues to grow and

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remain a place where creators
can learn, connect and succeed.

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Mark Ronick, founder of the
Empowered Podcasting Conference,

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welcomes the partnership.
Having Ralph and the Content

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Creators accountant step in as
the title sponsor is incredibly

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meaningful for our community.
It's not every day that sponsors

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come directly from the community
of the event was built for.

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Ralph understands the mission
because he's lived it as a

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creator and as an attendee.
That kind of alignment is rare,

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and it makes this partnership
especially special and valuable.

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So for more on this story, check
out the POD news.net.

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Yep, Pod news.net, they actually
haven't officially released

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today's news stories, but I we
do know James is covering that

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today and you'll be able to find
it there at podnews.net.

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Thank you for sharing that
story, Dr. And yeah, again, a

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big thank you to Ralph for
stepping up as our title

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sponsored.
We do have other sponsorships

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available.
It does not mean that we are

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done looking for sponsors.
It simply means that the

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creator, content
creatorsaccountant.com is our

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official title sponsor.
They will get top billing at the

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event and this is really, it is
really a big deal.

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I mean, in in some ways you
could say Ralph is kind of saved

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the event because we were really
again struggling to get sponsors

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to commit and Ralph saw this
opportunity and jumped at it and

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we couldn't be more thrilled.
Like I said in that article,

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it's really special when I
believe when the sponsor comes

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straight out of the community.
To me, it's a perfect alignment.

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It it because we could partner
with some random podcast

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industry company that doesn't
really know us well.

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And I think that that can there
might be a little bit of a

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disconnect there.
Well, not the case here.

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So before I go to UBC with your
question, just want to give

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Ralph any opportunity if he
wants to share.

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Yeah, I just want to say I'm
humbled by all of what you said,

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Mark, because I think back to
last September when I was

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sitting there in the lobby at
the hotel after exercise, and I

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see you setting up for the
podcast morning chat live show

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with Dave Jackson.
And I said, I think that's Mark

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Ronic.
I'm just going to go over and

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say hello.
I didn't know you at all.

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And to think how involved I've
gotten here on the chat and the

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people and the connections I
made, I've been amazing.

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And when I saw the EPC three, I
said, you know, there's an

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opportunity to really help
independent podcasters and

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people that I meet everyday.
So Mark, it is an honor.

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It's a privilege to be the title
sponsor.

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I am very confident that is
going to be an excellent event.

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And I'm putting my full efforts
and everything behind the event

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because I want to see it being
super successful.

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Also, Mark, you've launched an
awesome thing.

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You've got to a bunch of great
people around you, so I am

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totally looking forward to it
this year, not just sitting in

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the audience, but actually being
involved in a high level.

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Thank you, Dr. for your reading
of that press release.

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It was very nice of you this
morning.

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Thank you, Ralph BC you had a
question.

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Quick question for anyone
listening who might be another

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prospective sponsor for the
event.

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Is there an official cut off
date for submissions for

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additional sponsorships?
Just to make sure that all the

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follow through for any
sponsorships for the event can

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take place properly.
We will likely have some sort of

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sponsorship available for a few
months to be honest with you.

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But as far as the title
sponsorships go, there are some

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other levels of title
sponsorships and there are they

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are limited, right?
Because if we just give away

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title sponsorships to anybody,
it wouldn't feel like a title

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sponsorship anymore.
So yes, there are still

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opportunities available and
coming soon.

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We have some sponsorships
available for our community,

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something that we believe is
affordable and gives our

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community members an opportunity
to get some prime exposure

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associated with the Empowered
Podcasting event.

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That's coming very soon.
More to come.

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It could come as soon as this
week.

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So stay tuned here cuz we will
make that announcement here for

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00:19:40,320 --> 00:19:41,720
sure.
Thank you for that question.

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BC if you want to get tickets,
if you want to get sponsor

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information, all of that's
available at

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empoweredpodcasting.com.
And by the way, it is official

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Empowered Podcasting is now its
own edit entity.

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It has its own LLC, and it's no
longer under the umbrella of

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Ironic Media.
My company, we've made it its

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own business now and really
excited about it.

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It feels like it's growing up
now.

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So thank you all for helping to
make it something special.

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Quick tip, smart move.
Yeah, content creators business

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fight.
So we're going to get to Ralph's

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Content Creators Business Byte,
and it is brought to you by that

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guy who's hosting it, Ralph
Esteb Junior.

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And of course, the company we
just talked about, Content

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creatorsaccountant.com.
Ralph is a licensed accountant

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and my accountant, and with over
30 years of experience at

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contentcreatorsaccountant.com,
he helps creators stop guessing

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about taxes and money, turning
financial chaos into clarity.

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And like I said, I've been
working with Ralph now for a

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couple months, and it has been
one of the best decisions my

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wife and I have made.
And I encourage you to check out

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his website at
contentcreatorsaccountant.com.

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And by the way, it was brought
to my attention recently by

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somebody in the community that
this promo I do for Ralph is,

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quote, weird for some people.
And I get that.

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And I realized the reason why it
might come off as weird is

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because I really never
acknowledged it.

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And by the way, DRUR unmuted.
Oh, I'm so sorry.

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That's OK.
I really never realized that or

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I never really explained why we
do that, why I say this segment

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00:21:33,800 --> 00:21:36,600
sponsored by.
So in some ways, I think I made

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00:21:36,600 --> 00:21:40,760
the assumption that you got the
idea, but content

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00:21:40,760 --> 00:21:44,840
creatorsaccountant.com, Ralph is
also sponsoring this very

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00:21:44,840 --> 00:21:47,960
segment, right?
This isn't me just throwing

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00:21:47,960 --> 00:21:50,720
Ralph a bone.
This is an arrangement we made,

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so I just wanted everybody to
know that.

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And I want you to know that if
you're interested in sponsoring

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00:21:56,280 --> 00:22:00,280
an episode of PMC or a segment,
let's talk about it.

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I would love to make this more
communal.

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I would love you to participate
in that way.

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And it is a goal for 2026 of
mine to monetize this show

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because I can't afford to keep
doing it unless I monetize.

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So I'm all about promoting what
you have going on.

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And I'm happy to work out a
solution that works for all of

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us if it's possible.
So e-mail me, Mark, Marc at

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00:22:26,320 --> 00:22:33,040
Ironic Media, IRONICK, media.com
and we can talk about it.

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Happy to talk to you about it.
So with that, OK, Ralph, what do

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you have for today's business
bite?

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All righty.
Thank you, Mark.

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00:22:40,320 --> 00:22:43,920
And today's business bike comes
from an article in Ink magazine.

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Now this article is about the
fastest growing side hustles in

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2026.
And when you read the list, you

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realize something rather
quickly.

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Content creators and especially
podcasters are sitting right in

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the middle of several of these
opportunities.

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Now this article highlights
things like AI services, digital

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marketing help, online
education, e-commerce, and even

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freelance creative services.
Now think about that for a

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second.
Podcasters already live inside

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this ecosystem because when you
run a podcast, you're naturally

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building 3 things that side
hustles need.

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First thing you're building is
an audience.

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An audience is leverage.
A podcast audience can turn into

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coaching services, courses,
affiliate income, consulting

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00:23:28,320 --> 00:23:30,080
memberships.
A lot of things can turn into

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that.
Second, it's about expert

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positioning.
When you talk about something

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every week or every day, people
start seeing you as the person

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who understands it and expertise
turns into opportunity.

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Many podcasters end up getting
speaking invitations, consulting

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clients, brand partnerships, or
new business ideas.

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And 3rd, and I love this one, a
testing ground.

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A podcast is one of the best
ways to test business ideas in

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public because you can ask your
audience questions, you can talk

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00:24:00,000 --> 00:24:02,480
about a concept, you can see
what really resonates.

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And suddenly that side hustle
idea becomes validated by real

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listeners.
So here's the key take away for

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creators.
The fastest growing side hustles

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in 2026 are not random at all.
They're built around skills,

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they're built around knowledge,
and they're built around

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audience.
And podcasters are uniquely

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positioned to build all three at
the same time.

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So this is the question I want
to throw back to the room this

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00:24:25,760 --> 00:24:28,080
morning.
What side hustle or business

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00:24:28,080 --> 00:24:30,560
opportunity has come directly
from your podcast?

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00:24:31,080 --> 00:24:34,560
Because for a lot of creators,
the podcast isn't the business,

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00:24:35,040 --> 00:24:37,920
The pockets is the engine that
creates the business.

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00:24:38,360 --> 00:24:39,880
And that's your business by for
today.

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00:24:40,240 --> 00:24:44,840
You could call PMCA side hustle.
Yes, it's under my brand, under

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00:24:44,840 --> 00:24:49,240
my umbrella, but I mean it has
produced results for me in

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multiple ways.
It's gotten me business, right.

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00:24:51,720 --> 00:24:56,360
I working with other podcasters,
helping them start a podcast,

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00:24:56,360 --> 00:24:59,240
grow their podcast, etcetera.
But look, it's also created

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00:24:59,480 --> 00:25:02,680
business opportunities with you,
Ralph, right?

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00:25:02,680 --> 00:25:05,600
Like here we are, we got a, you
are our sponsor of Empowered

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00:25:05,600 --> 00:25:08,400
Podcasting.
You sponsor A segment here on

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00:25:08,400 --> 00:25:12,440
PMC.
So yeah, it that side hustle has

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00:25:12,440 --> 00:25:17,000
paid off in many different ways
for for me, for the podcasting,

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00:25:17,000 --> 00:25:19,680
morning chat.
For both of us, Mark, I mean,

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00:25:19,680 --> 00:25:22,320
it's been a win, win situation.
It's been a win for me.

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00:25:22,320 --> 00:25:23,840
It's been a win for you.
It's been a win for the

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00:25:23,840 --> 00:25:27,200
community and it's going to be a
win for everybody moving forward

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00:25:27,200 --> 00:25:29,760
as we get into EPC 3.
And we're going to really, we're

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00:25:29,760 --> 00:25:31,520
going to help people.
We're going to change people's

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00:25:31,520 --> 00:25:34,280
impact in their show.
So I I think you're absolutely

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00:25:34,280 --> 00:25:36,120
right.
And maybe I shouldn't, even

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00:25:36,120 --> 00:25:38,120
though I know the articles
calling it side hustle.

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00:25:38,120 --> 00:25:42,520
For me, I'm kind of looking at
it more like a revenue stream

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00:25:43,040 --> 00:25:46,200
than a side hustle.
And I think that's important

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00:25:46,440 --> 00:25:49,080
because you have to delineate
what is your mindset.

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00:25:49,080 --> 00:25:51,400
And that's one things when I
work with people that are

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00:25:51,400 --> 00:25:53,640
content creators, I use the word
content creators more because I

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00:25:53,640 --> 00:25:56,800
do podcasting, YouTube,
photography, all those type of

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00:25:56,800 --> 00:26:00,240
things when I work with people.
Yeah, For a lot of people, it is

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00:26:00,240 --> 00:26:03,440
their main source of revenue and
it changes your mindset.

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00:26:03,440 --> 00:26:05,040
And I know, Mark, I'm going to
challenge you a little bit.

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00:26:05,400 --> 00:26:07,800
We're changing your mindset, You
and I working together.

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00:26:07,800 --> 00:26:09,720
We're changing the way we're
thinking about things.

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00:26:10,040 --> 00:26:12,080
And as a content creator, you've
got to do that.

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00:26:12,080 --> 00:26:14,440
And Mark and I are going to talk
more about that journey as we

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00:26:14,440 --> 00:26:16,720
move forward.
So absolutely, Mark, I concur

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00:26:16,720 --> 00:26:17,920
with you 100%.
Yep.

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00:26:18,240 --> 00:26:20,240
Thank you, Ralph.
Just want to make sure anyone

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00:26:20,240 --> 00:26:22,640
else want to chime in BC I see
your hand is up, but I'm not

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00:26:22,640 --> 00:26:25,200
sure if that was from earlier.
So the surprise when I said

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00:26:25,200 --> 00:26:27,360
that.
OK, cool.

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00:26:27,600 --> 00:26:29,960
Yeah, Thank you, Ralph.
Appreciate that.

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00:26:30,520 --> 00:26:34,800
What is the difference between a
source of revenue and a side

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00:26:34,800 --> 00:26:36,840
hustle?
Ralph, you want to take that?

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00:26:37,520 --> 00:26:39,680
I don't know that there's a big
differentiation.

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00:26:39,920 --> 00:26:43,480
I think the idea when people say
side hustle, it means you have

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00:26:43,480 --> 00:26:46,160
another full time job.
I think that's the way I look at

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00:26:46,160 --> 00:26:48,040
it.
So I would say Dr. it's an

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00:26:48,040 --> 00:26:51,440
additional revenue stream.
Now there's a lot of people in

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00:26:51,440 --> 00:26:53,920
the content field where that is
their main revenue stream.

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00:26:53,920 --> 00:26:56,240
So for them, as Mark alluded to,
that's not a side hustle

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00:26:56,240 --> 00:26:58,640
anymore.
But for a lot of people, and

452
00:26:58,640 --> 00:27:02,000
this is something I encourage
actually, is start it as a side

453
00:27:02,000 --> 00:27:05,040
hustle, start it as an
additional revenue stream

454
00:27:05,200 --> 00:27:07,360
because you don't think about
what you, you know, the

455
00:27:07,400 --> 00:27:09,880
insurance, we don't think about
retirement plans.

456
00:27:09,880 --> 00:27:12,840
All those things are so vitally
important to the content

457
00:27:12,840 --> 00:27:14,360
creator.
And you might say, well, I've

458
00:27:14,360 --> 00:27:17,320
got enough revenue coming in
that I can make this work, but

459
00:27:17,320 --> 00:27:20,240
don't overlook benefits, don't
overlook retirement, don't

460
00:27:20,240 --> 00:27:23,440
overlook all those other things.
In my view, Dr., that's the

461
00:27:23,440 --> 00:27:26,640
differentiation is the side
hustle just means it's an

462
00:27:26,640 --> 00:27:29,080
additional revenue stream, but
it could be your main revenue

463
00:27:29,080 --> 00:27:30,640
stream.
Thank you, I appreciate it.

464
00:27:30,720 --> 00:27:33,600
Thank you, Ralph.
Yeah, I appreciate that as well.

465
00:27:36,720 --> 00:27:41,160
Let's get into some news bites.
These are stories that I look at

466
00:27:41,160 --> 00:27:43,080
and say, I don't know if we're
going to have a huge

467
00:27:43,080 --> 00:27:46,400
conversation around them or not.
And they're, they're in my

468
00:27:46,400 --> 00:27:51,280
opinion, important to dig into.
So first story from Pod News

469
00:27:51,280 --> 00:27:56,920
just the other day, a very quick
update on Netflix's new podcast

470
00:27:56,920 --> 00:28:00,040
category since we've talked
about that a bit over the past

471
00:28:00,400 --> 00:28:03,440
month or two.
The video podcasts on that

472
00:28:03,440 --> 00:28:08,240
platform are watched more on
mobile devices than on your say

473
00:28:08,240 --> 00:28:13,160
smart TV and watched more during
the day, according to Netflix

474
00:28:13,160 --> 00:28:17,680
CFO Spencer Newman.
Nothing more to share on that.

475
00:28:17,680 --> 00:28:20,800
I just you, we'd like I said, we
talk a lot about Netflix or we

476
00:28:20,800 --> 00:28:23,400
have and their entry into this
space.

477
00:28:23,640 --> 00:28:26,600
So I thought it'd be important
to share a little bit about

478
00:28:27,200 --> 00:28:30,320
what's working for that
platform.

479
00:28:31,240 --> 00:28:37,520
In other news, Rd. just released
the new Roadcaster Video Core

480
00:28:38,080 --> 00:28:41,160
and it looks like a play for
podcasters who want to level up

481
00:28:41,160 --> 00:28:46,120
their video setup without buying
a giant button heavy Switcher.

482
00:28:46,800 --> 00:28:50,640
It's a compact software
controlled production console

483
00:28:50,960 --> 00:28:55,800
that handles things like video
switching, the changing from say

484
00:28:55,800 --> 00:29:00,000
1 camera to another, audio
mixing, recording and streaming

485
00:29:00,080 --> 00:29:05,280
in one box with support for up
to four video sources, scene

486
00:29:05,280 --> 00:29:08,120
switching, graphics and multi
view.

487
00:29:08,800 --> 00:29:12,480
The real hook for podcasters is
that it can link directly with

488
00:29:12,480 --> 00:29:18,280
the Roadcaster Pro 2 or the Duo
through its Roadcaster Sync,

489
00:29:18,400 --> 00:29:22,160
which means creators already in
the road ecosystem like myself,

490
00:29:22,160 --> 00:29:25,960
can build a more serious video
podcast workflow without

491
00:29:25,960 --> 00:29:30,880
starting from scratch.
So in plain English, this seems

492
00:29:30,880 --> 00:29:34,800
like Rd. is betting that more
podcasters want a clear path

493
00:29:34,800 --> 00:29:40,240
from audio first to polished
live or recorded video content.

494
00:29:41,120 --> 00:29:45,720
Now I'll tell you this is not
necessarily a super cheap

495
00:29:46,400 --> 00:29:49,600
device.
I believe it's around $600.00.

496
00:29:50,040 --> 00:29:53,400
And I would say it's not
something I would recommend to a

497
00:29:53,400 --> 00:29:58,400
new podcaster unless you've got
a lot of money, you've got a big

498
00:29:58,400 --> 00:30:01,720
budget, you've got a big
business plan behind what you're

499
00:30:01,720 --> 00:30:04,120
doing.
But I don't think that if, if

500
00:30:04,120 --> 00:30:08,800
this is your side hustle, if
this is a source, a revenue

501
00:30:08,800 --> 00:30:14,400
stream, I think you don't have
to jump into something like this

502
00:30:14,400 --> 00:30:16,400
right away.
And there will be a learning

503
00:30:16,400 --> 00:30:18,720
curve for sure.
I think even for somebody like

504
00:30:18,720 --> 00:30:22,960
me who's fairly comfortable
around the these, around this

505
00:30:22,960 --> 00:30:26,560
kind of equipment, I still think
there would be a learning curve

506
00:30:26,560 --> 00:30:29,760
for myself as well.
So if you're not familiar with

507
00:30:29,760 --> 00:30:33,360
this, again, if you're going to
get it, give yourself some time

508
00:30:33,360 --> 00:30:35,440
to learn.
If that's the price point for

509
00:30:35,440 --> 00:30:37,920
this new piece of equipment, I
would definitely say stick to

510
00:30:37,920 --> 00:30:40,720
like stream Labs.
You know, it comes with comes

511
00:30:40,720 --> 00:30:42,120
for free.
Make sure you got plenty of RAM

512
00:30:42,120 --> 00:30:44,440
on the computer and you should
be able to handle that and multi

513
00:30:44,480 --> 00:30:47,880
angle show that you're aiming
for or or you said were you

514
00:30:47,880 --> 00:30:50,200
announced a little while ago, I
think it was Riverside now does

515
00:30:50,200 --> 00:30:52,280
like in person multi angle as
well, right?

516
00:30:52,280 --> 00:30:54,800
Yep, Yep.
So yeah, I would say stick with

517
00:30:54,800 --> 00:30:56,080
those for sure.
I would.

518
00:30:56,080 --> 00:31:00,880
I'm wondering though for to
clarify, is the the road sink

519
00:31:00,880 --> 00:31:03,240
you mentioned, is that a
Bluetooth feature or does it

520
00:31:03,280 --> 00:31:05,000
physically plug into the road
caster?

521
00:31:05,000 --> 00:31:07,920
As I was reading it, I was
thinking to myself, man, I hope

522
00:31:07,920 --> 00:31:10,680
that somebody doesn't ask me
what that is because I can't.

523
00:31:12,360 --> 00:31:15,320
I can't remember now, but it is,
I think.

524
00:31:15,560 --> 00:31:17,800
Let me look here.
I'm just going to tell you as.

525
00:31:17,920 --> 00:31:21,120
This black box.
Sorry, I'm looking at an actual

526
00:31:21,120 --> 00:31:22,720
video which isn't really helping
me.

527
00:31:22,720 --> 00:31:25,440
I think it is actually really a
piece of hardware, if I'm not

528
00:31:25,440 --> 00:31:28,080
mistaken.
OK, here, here it is from Rd.

529
00:31:28,080 --> 00:31:29,920
itself.
What is Roadcaster Sync?

530
00:31:29,920 --> 00:31:34,040
It is a piece of hardware.
It's at least it looks like it

531
00:31:34,040 --> 00:31:34,840
here.
Hold on.

532
00:31:35,840 --> 00:31:40,720
Yeah, using a single USBC cable
it it connects it to the

533
00:31:40,720 --> 00:31:43,080
Roadcaster video core.
Yes.

534
00:31:43,360 --> 00:31:45,320
Gotcha.
So it is a piece of hardware.

535
00:31:45,320 --> 00:31:48,320
I don't see the price point on
this particular page.

536
00:31:48,840 --> 00:31:52,280
It is a piece of hardware that
you'd have to get if you want to

537
00:31:52,280 --> 00:31:55,680
connect it all together.
Oh, it's separate.

538
00:31:55,680 --> 00:31:57,640
It doesn't come with the the new
piece.

539
00:31:57,640 --> 00:32:00,840
It's not built in with the core,
no, it's a separate piece.

540
00:32:01,320 --> 00:32:03,720
Oh so it's like 3 pieces if you
want a good set up.

541
00:32:03,840 --> 00:32:07,040
If you want the a full maximum
set up, yes.

542
00:32:07,040 --> 00:32:09,640
I mean the video core can work
by itself.

543
00:32:09,800 --> 00:32:13,480
It doesn't have all of the same
audio features as the Roadcaster

544
00:32:13,480 --> 00:32:16,800
Pro 2 or the duo.
It doesn't have the sound pad

545
00:32:16,800 --> 00:32:19,640
it, you know, it has certain
feature or missing certain

546
00:32:19,640 --> 00:32:22,080
features.
So that's why this third device

547
00:32:22,080 --> 00:32:27,080
will can marry it all together
and really create a a, a what do

548
00:32:27,080 --> 00:32:30,160
I want to call it?
A command Center for your

549
00:32:30,160 --> 00:32:32,400
production process while you're
recording?

550
00:32:32,400 --> 00:32:35,000
Yeah, absolutely.
Understood.

551
00:32:35,160 --> 00:32:36,680
Cool, thank you for the
question.

552
00:32:36,720 --> 00:32:42,920
DRI will see if Dr. Do you want
to go to that next story here?

553
00:32:42,920 --> 00:32:45,040
Story #5.
Sure.

554
00:32:45,400 --> 00:32:51,040
So podcast host Lipson, you
know, the OG of podcast hosts,

555
00:32:51,560 --> 00:32:55,120
just rolled out a quote UN quote
new and improved.

556
00:32:55,280 --> 00:32:58,680
I always get a little skeptical
when I see that new and improved

557
00:32:58,680 --> 00:33:03,840
episode publishing flow that
turns what used to be 1 simple

558
00:33:03,840 --> 00:33:08,400
page into four steps.
And some people are reporting it

559
00:33:08,400 --> 00:33:11,760
kind of feels like extra
friction for something that used

560
00:33:11,760 --> 00:33:15,440
to be quick and simple.
Meanwhile, the company broke a

561
00:33:15,440 --> 00:33:20,720
bunch of three O 1 redirects
back in late 2025, and those are

562
00:33:20,720 --> 00:33:25,240
still not fixed, which makes
leaving the platform harder than

563
00:33:25,240 --> 00:33:29,080
it really should be.
We asked for an update last week

564
00:33:29,080 --> 00:33:33,880
and we did not hear back.
Go figure that according to Live

565
00:33:33,880 --> 00:33:40,560
Wire, Lipson is also setting an
OK, also setting at an all time

566
00:33:40,560 --> 00:33:45,760
low when it comes to its share
of new podcast episodes.

567
00:33:46,120 --> 00:33:51,080
More unsettling signs, in my
opinion, that Lipson is in

568
00:33:51,080 --> 00:33:55,040
trouble.
We talk a lot about Lipson on

569
00:33:55,040 --> 00:34:00,480
this show and usually it's not
like really good news.

570
00:34:00,880 --> 00:34:04,840
And I don't want anyone to get
the impression that we have it

571
00:34:04,840 --> 00:34:08,199
out for them.
But damn, they need to buck up.

572
00:34:08,320 --> 00:34:10,440
They need to do something good.
They need.

573
00:34:10,840 --> 00:34:12,199
To do something good in this
world.

574
00:34:12,719 --> 00:34:15,639
Things, there's definitely
things happening behind the

575
00:34:15,639 --> 00:34:17,800
scenes there that we can only
speculate.

576
00:34:17,800 --> 00:34:20,639
And I'm glad you said that, Dr.
It's not like we have anything

577
00:34:20,639 --> 00:34:24,120
against Lipson.
In fact, Lipson was my very

578
00:34:24,120 --> 00:34:28,560
first podcast host 20 years ago.
So they've been around for a

579
00:34:28,560 --> 00:34:32,639
long time and really paved the
way for a lot of these companies

580
00:34:32,639 --> 00:34:36,159
that we see now.
It's troubling as you said, it's

581
00:34:36,159 --> 00:34:40,000
a shame to see what looks like
they're falling apart and this

582
00:34:40,000 --> 00:34:41,800
is just from the outside looking
in.

583
00:34:42,080 --> 00:34:45,239
I tried to reach out to Lipson.
I know Pop News has tried to

584
00:34:45,239 --> 00:34:49,159
reach out to Lipson to get more
info and nobody is really

585
00:34:49,280 --> 00:34:51,480
getting very far.
All the all the people that I

586
00:34:51,480 --> 00:34:54,440
knew that were with Lipson are
now no longer with Lipson.

587
00:34:54,440 --> 00:34:57,600
Yeah, yeah, very true.
I was about to say, I have a

588
00:34:57,600 --> 00:35:01,760
client who's who was on Lipson
before I came to work with her,

589
00:35:02,200 --> 00:35:07,040
and she's still on Lipson.
And part of me wants to say, you

590
00:35:07,040 --> 00:35:11,320
know, we need to maybe start
looking around, maybe move to,

591
00:35:11,760 --> 00:35:13,400
you know, captivate or
something.

592
00:35:13,760 --> 00:35:18,600
She's not that easily swayed by
stuff like that.

593
00:35:18,600 --> 00:35:20,520
So I don't know.
It's going to be a hard

594
00:35:20,520 --> 00:35:22,960
conversation.
Yeah, and I think it's going to

595
00:35:22,960 --> 00:35:26,200
be a hard decision for a lot of
people, and I think people are.

596
00:35:26,520 --> 00:35:30,080
I've seen podcasters are
questioning whether they should

597
00:35:30,400 --> 00:35:33,440
pick up and move somewhere else
before it's too late.

598
00:35:33,440 --> 00:35:36,680
Although, look, I've seen this
happen with other platforms

599
00:35:36,680 --> 00:35:40,080
before, like Lipson.
They usually give you a, an

600
00:35:40,080 --> 00:35:43,840
ample period of time to adjust
if they are actually going to

601
00:35:43,840 --> 00:35:46,720
shut down.
So I don't think it's, you know,

602
00:35:46,720 --> 00:35:48,920
I don't think it's something
that you have to do right away,

603
00:35:48,920 --> 00:35:52,480
but maybe you want to give
yourself a little more time

604
00:35:52,480 --> 00:35:56,920
before or if in fact Lipson
decides to close shop.

605
00:35:57,400 --> 00:35:59,320
But yeah.
I kind of think it's going to

606
00:35:59,320 --> 00:36:02,080
be, yeah.
That could.

607
00:36:02,120 --> 00:36:04,960
Very well be too.
That could very well be too.

608
00:36:05,600 --> 00:36:08,240
Thank you, Dr. and.
Mark, Mark, can I interrupt for

609
00:36:08,240 --> 00:36:10,560
just one second?
Because what you just talked

610
00:36:10,560 --> 00:36:12,720
about is something that I think
we need to talk about for a

611
00:36:12,720 --> 00:36:15,480
second and that is contingency
planning.

612
00:36:15,920 --> 00:36:19,520
Anybody who's a content creator
should have a contingency plan

613
00:36:19,520 --> 00:36:24,600
that what if, if Libsyn decides
to change, if Captivate decides

614
00:36:24,600 --> 00:36:27,960
to change, if the script doesn't
do it, if Adobe goes away.

615
00:36:28,280 --> 00:36:31,240
That's one of the things that I
see as a weakness when I'm

616
00:36:31,240 --> 00:36:34,360
working with content creators.
You need to have a strategy that

617
00:36:34,360 --> 00:36:37,360
what happens if, as we're
talking about this and I'm not

618
00:36:37,360 --> 00:36:39,520
saying anything negative about
Libsyn, you could say this about

619
00:36:39,520 --> 00:36:43,800
anybody have a strategy that
what if scenario plays out so

620
00:36:43,800 --> 00:36:47,200
that if tomorrow you go to do
something and that tool doesn't

621
00:36:47,200 --> 00:36:50,520
work anymore, be prepared for
another tool to jump in there.

622
00:36:50,520 --> 00:36:52,080
So I appreciate you.
Let me bring that to everyone's

623
00:36:52,080 --> 00:36:53,800
attention, Mark.
Absolutely, yeah.

624
00:36:53,800 --> 00:36:56,960
Thank you, Ralph, BC I'm going
to ask you again, is that hand

625
00:36:56,960 --> 00:37:01,480
raising a legacy thing?
It's a brand spanking new hands.

626
00:37:01,520 --> 00:37:01,880
Oh.
Good.

627
00:37:01,880 --> 00:37:03,640
Go for it I.
Was going to, I was going to say

628
00:37:03,640 --> 00:37:05,560
it's, it's so interesting
because back in the day when I

629
00:37:05,560 --> 00:37:10,840
began podcasting, which was back
in 2019, and I didn't learn

630
00:37:10,840 --> 00:37:14,160
until after the fact, but I used
Anchor the days of Anchor FM,

631
00:37:14,320 --> 00:37:17,120
yeah, that was my first host.
And it wasn't until after and I

632
00:37:17,120 --> 00:37:20,000
was some ways in where folks
were like, be careful with

633
00:37:20,000 --> 00:37:22,360
Anchor.
They claim to have this issue

634
00:37:22,360 --> 00:37:25,680
where they get to say that your
contents, their content, it's

635
00:37:25,680 --> 00:37:28,000
their property.
And so if you try to do a three

636
00:37:28,000 --> 00:37:30,800
O 1 redirect and go somewhere
else, they may not let you take

637
00:37:30,800 --> 00:37:34,480
that content with you.
And I went to Lipson after

638
00:37:34,480 --> 00:37:37,680
anchor and to see now you know,
Lipson in the state that it's

639
00:37:37,680 --> 00:37:39,200
in.
And again, to DRS point, we're

640
00:37:39,200 --> 00:37:43,640
not coming for Lipson officially
to see it ironically where it is

641
00:37:43,640 --> 00:37:47,360
now with the three O 1 redirect
issues and things like that.

642
00:37:47,360 --> 00:37:50,920
It's just like, wow, I'm happy I
bounced away from those two when

643
00:37:50,920 --> 00:37:54,080
I did and I went to popping for
a bit and and thanks to the

644
00:37:54,080 --> 00:37:57,560
recent suggestions of our team
here, I have moved recently to

645
00:37:57,560 --> 00:37:59,960
captivate.
But I'm happy I dodged those

646
00:37:59,960 --> 00:38:03,720
bullets when I could.
Great points and I'm going to

647
00:38:03,720 --> 00:38:07,000
keep it moving.
Here's a little community news

648
00:38:07,000 --> 00:38:10,360
story that I almost forgot to
get to and I'm glad I didn't.

649
00:38:10,360 --> 00:38:14,760
Just want to give a big shout
out and send some love to Simona

650
00:38:14,760 --> 00:38:21,400
Costantini, who was a long time
host here on the Podcasting

651
00:38:21,400 --> 00:38:25,040
Morning Chat and has since been
a little too busy to join us

652
00:38:25,040 --> 00:38:27,560
regularly.
She tries to pop in when she can

653
00:38:27,800 --> 00:38:32,240
and I'm congratulating her
because she had a baby girl just

654
00:38:32,240 --> 00:38:36,760
a few days ago.
Sunny Sunny Mae is the baby's

655
00:38:36,760 --> 00:38:40,040
name and if you want to see
pictures of that cute little

656
00:38:40,040 --> 00:38:43,880
thing, just check out Simona's
social media.

657
00:38:43,880 --> 00:38:48,600
She's posted to Facebook,
Instagram, etcetera and go wish

658
00:38:48,600 --> 00:38:51,120
her a congratulations while
you're there.

659
00:38:51,120 --> 00:38:54,720
Congratulations to you, Simona
and Sean as well.

660
00:38:55,000 --> 00:38:58,040
I'm really excited for you guys
and looking forward to hearing

661
00:38:58,200 --> 00:39:00,960
all the adventures.
Another baby in the podcasting

662
00:39:00,960 --> 00:39:04,480
morning chat family.
I think the last one we had was

663
00:39:04,920 --> 00:39:07,720
Nick's child, Arya.
Who's now?

664
00:39:07,720 --> 00:39:09,640
What Nick?
How old is Arya now?

665
00:39:10,160 --> 00:39:12,240
She.
Just turned 2 in December.

666
00:39:12,640 --> 00:39:15,080
Two years old?
Well then, congratulations.

667
00:39:15,080 --> 00:39:18,960
Happy birthday to Arya as well.
All right, I'm going to keep it

668
00:39:18,960 --> 00:39:23,560
going on purpose with Jay Shetty
the podcast.

669
00:39:24,080 --> 00:39:28,120
And by the way, one of the
bigger podcasts out there, it's

670
00:39:28,120 --> 00:39:33,880
leaving I Heart Media this July.
Hat tip 2 pod news for spotting

671
00:39:33,880 --> 00:39:37,400
this one.
Shetty's Now show was noticeably

672
00:39:37,400 --> 00:39:40,520
missing from the recent I, Heart
and Netflix flicks.

673
00:39:40,920 --> 00:39:41,800
Wow.
Can I speak?

674
00:39:41,960 --> 00:39:46,560
Missing from the recent I Heart
and Netflix podcast deal, which

675
00:39:46,560 --> 00:39:50,440
raised some eyebrows.
In an e-mail to advertisers, the

676
00:39:50,440 --> 00:39:52,080
company said.
We love Jay.

677
00:39:52,080 --> 00:39:55,280
We have enormous respect for him
and what we've accomplished

678
00:39:55,280 --> 00:39:58,520
together, including doubling his
audience and revenue.

679
00:39:59,000 --> 00:40:02,000
Oh, I like how they're taking
credit for doubling his audience

680
00:40:02,000 --> 00:40:05,480
and revenue.
But as sometimes happens with

681
00:40:05,480 --> 00:40:08,440
professional relationships,
we're going in a different

682
00:40:08,440 --> 00:40:11,000
direction.
That's the extent of the story

683
00:40:11,000 --> 00:40:15,120
that I have thanks to pod News,
but really interesting

684
00:40:15,120 --> 00:40:18,480
considering how popular that
podcast is.

685
00:40:18,480 --> 00:40:23,160
It's often in the top ten of
most podcast platforms, and it's

686
00:40:23,160 --> 00:40:27,480
definitely in the top five for,
I believe, the mental health

687
00:40:27,680 --> 00:40:31,440
category.
So it's surprising to hear that

688
00:40:31,680 --> 00:40:34,800
they are no longer going on with
I Heart and a little surprising.

689
00:40:34,800 --> 00:40:38,600
Just it always surprises me when
a platform takes credit like

690
00:40:38,600 --> 00:40:43,360
that for doubling his audience.
He could probably argue that

691
00:40:43,880 --> 00:40:46,880
because he has built quite an
empire for himself.

692
00:40:47,120 --> 00:40:49,920
And I don't think that was just
because of I Heart.

693
00:40:50,120 --> 00:40:51,800
Sid, did you want to comment on
this?

694
00:40:52,600 --> 00:40:55,680
Maybe we should start a pool
around where he's going.

695
00:40:55,680 --> 00:40:58,560
You know, it's a little fun pool
because my guess is he's going

696
00:40:58,560 --> 00:41:00,200
to go to that new production
company.

697
00:41:00,200 --> 00:41:03,440
This is just a random guest that
new production company from the

698
00:41:03,440 --> 00:41:06,480
Diary of Aceo Guy.
That's not a surprise.

699
00:41:06,480 --> 00:41:08,760
That wouldn't be a surprise.
I'm with you there.

700
00:41:09,280 --> 00:41:11,800
That would make some sense.
And they're both.

701
00:41:11,800 --> 00:41:14,440
Going to lips in, of course.
Right, Alex.

702
00:41:16,320 --> 00:41:20,320
Good, good call there.
Yeah, it could very well be.

703
00:41:20,320 --> 00:41:25,000
I could see that they're both, I
believe, from England, and I

704
00:41:25,000 --> 00:41:28,240
think they do know each other.
So more to come on that.

705
00:41:28,240 --> 00:41:31,040
We'll see where J Shetty lands.
I like the idea of putting a

706
00:41:31,040 --> 00:41:32,160
pool together.
Sid.

707
00:41:32,400 --> 00:41:34,040
Yeah.
BC what do you got for us?

708
00:41:34,600 --> 00:41:37,440
Quick question, I just had out
of curiosity, do you any other

709
00:41:37,600 --> 00:41:41,880
any other American based media
companies like iheart do

710
00:41:42,280 --> 00:41:45,960
podcasting like Beasley or like
Clear Channel anything like

711
00:41:45,960 --> 00:41:47,240
that?
Well, I think Clear Channel is

712
00:41:47,240 --> 00:41:48,640
now I heart media so I'll take
that back.

713
00:41:48,640 --> 00:41:51,880
But like Beasley, do any other
American based ones do

714
00:41:51,880 --> 00:41:53,600
podcasting or is it just I heart
media?

715
00:41:53,800 --> 00:41:59,480
I know SiriusXM has a podcast
platform that they kind of

716
00:41:59,480 --> 00:42:02,840
separate from the actual
satellite service.

717
00:42:03,200 --> 00:42:06,160
Who else am I thinking?
I mean, as far as bigger names

718
00:42:06,160 --> 00:42:10,600
like in media like that, I think
I heart kind of cornered that

719
00:42:10,600 --> 00:42:13,360
market if I'm at least at first
thought.

720
00:42:14,080 --> 00:42:17,240
I can't think of anybody else
other than SiriusXM that's kind

721
00:42:17,240 --> 00:42:19,440
of in that.
Well, your next story, your next

722
00:42:19,440 --> 00:42:21,400
story's about Amazon, right?
Yeah.

723
00:42:21,480 --> 00:42:23,400
Don't they have a stand alone?
They do.

724
00:42:23,440 --> 00:42:26,080
They did.
OK.

725
00:42:26,080 --> 00:42:27,680
That's the story.
Thank you for that.

726
00:42:27,680 --> 00:42:29,240
That's the story.
Transition.

727
00:42:29,240 --> 00:42:31,360
OK, sorry.
No, that's a great transition.

728
00:42:31,360 --> 00:42:34,960
I love it.
Dr. Amazon is shutting down the

729
00:42:34,960 --> 00:42:39,360
Stand alone Wandering app and
Wandering Plus, which tells me

730
00:42:39,360 --> 00:42:42,760
the company is rethinking its
podcast strategy as listening

731
00:42:42,760 --> 00:42:48,280
habits continue to change and
evolve, Variety reports that

732
00:42:48,280 --> 00:42:51,960
Amazon is moving away from the
separate Wandering experience

733
00:42:51,960 --> 00:42:55,840
and pushing listeners into the
rest of its audio ecosystem.

734
00:42:56,440 --> 00:42:59,320
That follows last year's
restructuring, when Wandering's

735
00:42:59,320 --> 00:43:03,440
narrative shows moved into
Audible and its creator and

736
00:43:03,440 --> 00:43:07,920
celebrity podcasts shifted to a
team focused on talent,

737
00:43:08,240 --> 00:43:12,120
partnerships, sponsorships and
cross-platform growth.

738
00:43:12,600 --> 00:43:16,960
The bigger take away may be this
Amazon is not treating

739
00:43:16,960 --> 00:43:19,800
podcasting like its own
destination anymore.

740
00:43:20,000 --> 00:43:23,240
It's folding podcasts into a
larger media business built

741
00:43:23,240 --> 00:43:27,280
around creators, monetization
and consolidation.

742
00:43:27,280 --> 00:43:31,840
We'll see if that potential take
away comes true.

743
00:43:32,360 --> 00:43:36,400
But yeah, I mean, in some ways
not a surprise because I don't

744
00:43:36,400 --> 00:43:40,320
know many people that say
Wandering was their go to app

745
00:43:40,320 --> 00:43:45,000
for podcast consumption.
So not a big surprise, but we

746
00:43:45,000 --> 00:43:50,200
will see where that leads.
Dre, you want to comment and

747
00:43:50,200 --> 00:43:51,320
then take the next.
Story.

748
00:43:51,960 --> 00:43:56,160
Yeah, I was about to say it's so
hard to really know what these

749
00:43:56,160 --> 00:44:01,880
stories mean because everyone
has their own podcasting app

750
00:44:01,880 --> 00:44:06,040
that they listen to.
I mean, I am Pocket Casts,

751
00:44:06,080 --> 00:44:10,320
someone else might be Pandora or
something, you know, everyone,

752
00:44:10,480 --> 00:44:13,760
all these different apps that
you can get these shows on.

753
00:44:14,080 --> 00:44:18,880
So it's always kind of confusing
to me as to what stories like

754
00:44:18,880 --> 00:44:22,680
that actually mean to the
consumer.

755
00:44:23,440 --> 00:44:25,920
Yeah, I know what I'm saying.
Yes, I, I think that's a good

756
00:44:25,920 --> 00:44:28,160
point.
And I know what it means to the

757
00:44:28,160 --> 00:44:31,200
company in this case with
Amazon, because I think part of

758
00:44:31,200 --> 00:44:34,480
the story that I didn't share
were all the layoffs that came

759
00:44:34,520 --> 00:44:38,000
with it.
It has a big impact in that

760
00:44:38,000 --> 00:44:40,040
regard.
But yes, I'm, I'm with you

761
00:44:40,040 --> 00:44:43,200
there.
I, I, you know, it's, it's kind

762
00:44:43,200 --> 00:44:46,080
of goes to my argument also
about why bother joining a

763
00:44:46,080 --> 00:44:49,680
podcast network.
It's the same idea because most

764
00:44:49,720 --> 00:44:54,480
listeners have their go to
platform to consume a podcast

765
00:44:54,480 --> 00:44:56,720
and they're not going to the
network.

766
00:44:57,040 --> 00:45:00,280
In many cases, they're not going
to the network to consume the

767
00:45:00,280 --> 00:45:02,040
podcast.
They're going to Spotify,

768
00:45:02,040 --> 00:45:04,320
they're going to YouTube.
They're maybe they're going to

769
00:45:04,320 --> 00:45:07,800
good pods, but whatever it is,
they're usually going to a

770
00:45:07,800 --> 00:45:10,920
player.
They're not going seeking out a

771
00:45:10,920 --> 00:45:13,280
network.
Alex wanted to comment.

772
00:45:13,280 --> 00:45:15,800
Go ahead, Alex.
It's interesting that Amazon is

773
00:45:15,800 --> 00:45:18,880
doing this, especially with the
play that Netflix is doing.

774
00:45:19,280 --> 00:45:23,640
I know we can't look at it right
now, but how successful is what

775
00:45:23,640 --> 00:45:27,000
Netflix is doing with their
podcast platform?

776
00:45:27,000 --> 00:45:30,600
Are people actually, obviously
people are listening, but is it

777
00:45:30,600 --> 00:45:35,080
as great as they think it is and
is this a play from what next?

778
00:45:35,080 --> 00:45:37,280
You know what I mean?
They've got to be intertwined in

779
00:45:37,280 --> 00:45:39,880
some way.
I know Ralph will probably try

780
00:45:39,880 --> 00:45:42,480
to find the money in it, and I'm
not trying to be funny when I

781
00:45:42,480 --> 00:45:45,280
say that because it is big
money.

782
00:45:45,600 --> 00:45:48,880
With Jay not going, it's going
to be interesting to see how it

783
00:45:48,880 --> 00:45:50,920
plays out.
I would love to see what the

784
00:45:50,920 --> 00:45:53,480
long game is for all this
because are people really

785
00:45:53,480 --> 00:45:56,920
consuming content and how are
they consuming?

786
00:45:57,280 --> 00:46:00,840
Agreed, it'll be interesting to
see how it all plays out for

787
00:46:00,840 --> 00:46:02,160
sure.
Thank you, Alex.

788
00:46:02,240 --> 00:46:04,080
What we're talking about money
and thank you Alex.

789
00:46:04,160 --> 00:46:06,640
What things you notice is a lot
of these companies go bankrupt

790
00:46:06,640 --> 00:46:09,280
every few years.
So that's the bigger issue.

791
00:46:09,280 --> 00:46:12,600
A lot of these platforms, a lot
of these networks end up going

792
00:46:12,600 --> 00:46:14,440
bankrupt.
So you have to question if this

793
00:46:14,440 --> 00:46:17,320
is a viable business model.
You know, they sign a lot of

794
00:46:17,320 --> 00:46:20,360
people, they spend a lot of
money, but in the long run, is

795
00:46:20,360 --> 00:46:22,760
it actually moving the needle in
a positive way?

796
00:46:22,760 --> 00:46:25,280
So I think that the jury's still
out on that one.

797
00:46:26,080 --> 00:46:27,720
Yep.
Thank you, Ralph.

798
00:46:28,000 --> 00:46:30,960
And all right, Dr., do you want
to take that next story?

799
00:46:31,200 --> 00:46:35,960
The podcast boom didn't die, it
just stopped inviting new people

800
00:46:36,960 --> 00:46:40,880
from podcast news daily.
The podcast industry is hitting

801
00:46:40,880 --> 00:46:44,920
a strange turning point.
Fewer new podcasts are launching

802
00:46:44,920 --> 00:46:49,480
in 2026, yet the number of
active shows is actually

803
00:46:49,480 --> 00:46:52,560
climbing.
And what that translation is, is

804
00:46:52,600 --> 00:46:56,760
instead of a flood of new
podcasts, brand new podcasts

805
00:46:56,760 --> 00:47:01,840
that disappear after 7 episodes,
more existing shows are actually

806
00:47:01,840 --> 00:47:05,200
sticking around.
That signals a shift from hobby

807
00:47:05,200 --> 00:47:10,280
podcasters testing the waters to
creators who treat podcasting

808
00:47:10,280 --> 00:47:12,720
like an actual long term
platform.

809
00:47:13,320 --> 00:47:17,200
The area of endless new launches
may be slowing, but the shows

810
00:47:17,440 --> 00:47:21,280
that survive appear to be
putting down roots now.

811
00:47:21,280 --> 00:47:24,600
The highlighted points of this
story is the total number of

812
00:47:24,600 --> 00:47:28,000
active podcasts has increased
despite fewer launches.

813
00:47:28,440 --> 00:47:32,720
Many short lived hobby podcasts
from previous years have already

814
00:47:33,280 --> 00:47:36,880
disappeared.
Growth is coming from existing

815
00:47:36,880 --> 00:47:41,600
creators staying consistent
rather than new entrants, and

816
00:47:41,760 --> 00:47:45,880
the trend suggests the market
may be stabilizing after years

817
00:47:46,200 --> 00:47:50,560
of explosive growths.
Thank you, Dr. Yeah, really

818
00:47:50,560 --> 00:47:52,840
interesting to hear that.
Yeah.

819
00:47:52,840 --> 00:47:58,760
Although launches are down,
podcast production is up from a

820
00:47:58,760 --> 00:48:03,160
business perspective for me
where I work with podcasters on

821
00:48:03,160 --> 00:48:07,520
production, I work with them on
growing their shows, etcetera.

822
00:48:07,520 --> 00:48:12,040
I've definitely seen a trend
where I'm seeing less interest

823
00:48:12,040 --> 00:48:15,320
in starting a podcast, but more
interest in consulting.

824
00:48:16,040 --> 00:48:19,200
I'm not seeing people coming to
me saying, hey, help me start a

825
00:48:19,200 --> 00:48:21,440
podcast.
But what I'm getting is, hey, I

826
00:48:21,440 --> 00:48:23,960
have a podcast, can you help me
improve upon it?

827
00:48:24,640 --> 00:48:28,200
So that seems to be in line with
that trend.

828
00:48:28,200 --> 00:48:32,960
Thank you for that story, Dr.
We're going to go to BC now.

829
00:48:32,960 --> 00:48:37,520
BC sometimes covers what we call
podcast entertainment news, but

830
00:48:37,520 --> 00:48:40,640
we've also recognized that
sometimes there's just not a

831
00:48:40,640 --> 00:48:43,280
whole heck of a lot of celebrity
news that's really worth

832
00:48:43,280 --> 00:48:46,840
sharing.
So BC will also on occasion do a

833
00:48:46,840 --> 00:48:51,000
segment about new products, new
services for the content

834
00:48:51,000 --> 00:48:52,720
creator.
So take it away BC.

835
00:48:53,160 --> 00:48:57,360
Yes, and today is definitely a
new product today, so Podstock

836
00:48:57,360 --> 00:49:01,680
launches an agent or sorry a
program called Agent which is a

837
00:49:01,680 --> 00:49:05,800
brand new AI assistant.
So Podstock which is a podcast

838
00:49:05,800 --> 00:49:08,960
analytics and management
platform used by numerous

839
00:49:08,960 --> 00:49:11,360
networks and studios has
launched this brand new product.

840
00:49:11,600 --> 00:49:15,000
The tool is designed to help
podcast of businesses automate

841
00:49:15,000 --> 00:49:19,720
operational tasks like analytics
analysis that seems a little bit

842
00:49:19,720 --> 00:49:22,800
redundant, planning advertising
campaigns and managing show

843
00:49:22,800 --> 00:49:26,120
inventory.
Now, unlike ChatGPT or Gemini,

844
00:49:26,120 --> 00:49:30,080
this one is built specifically
for podcast operation workflows.

845
00:49:30,520 --> 00:49:33,600
So some of the key features here
is that it's an AI powered

846
00:49:33,600 --> 00:49:37,080
analytics assistant.
It can act as a data analyst for

847
00:49:37,080 --> 00:49:40,200
podcasting teams.
Examples would include allowing

848
00:49:40,200 --> 00:49:43,680
people to get real responses on
certain queries, like how did

849
00:49:43,680 --> 00:49:46,320
the show perform last month,
which episodes generated the

850
00:49:46,320 --> 00:49:48,880
most and revenue?
Which audiences are growing the

851
00:49:48,880 --> 00:49:51,200
fastest.
It's also able to act as a

852
00:49:51,200 --> 00:49:54,800
campaign and advertising
planner, so it'll help in

853
00:49:54,800 --> 00:49:57,840
building media plans across
multiple podcasts, manage

854
00:49:57,840 --> 00:50:01,760
inventory matching advertiser
requirements with available ad

855
00:50:01,760 --> 00:50:04,080
slots.
And in practice, that means AI

856
00:50:04,080 --> 00:50:07,280
can help networks translate
advertiser goals into real

857
00:50:07,280 --> 00:50:11,480
campaign placement across shows.
It's also able to help automate

858
00:50:11,480 --> 00:50:15,200
operational workflows.
Podstock's CEO emphasized that

859
00:50:15,200 --> 00:50:19,280
Podstack operate podcast
operation teams spend a lot of

860
00:50:19,280 --> 00:50:22,920
time on repetitive tasks, but
the new agent program will

861
00:50:22,920 --> 00:50:26,600
automate things like onboarding
new shows, planning admin

862
00:50:26,600 --> 00:50:28,480
inventory, and preparing
reports.

863
00:50:28,720 --> 00:50:30,160
It's got a couple of other
features as well.

864
00:50:30,160 --> 00:50:33,680
But why this is important is
that this means AI is moving

865
00:50:33,680 --> 00:50:37,120
into podcast operations.
Until recently, AI and

866
00:50:37,120 --> 00:50:41,120
podcasting usually just meant
transcripts showing notes clip

867
00:50:41,120 --> 00:50:44,120
generation.
But now this tool targets the

868
00:50:44,120 --> 00:50:46,960
business side of podcasting,
like analytics, advertising,

869
00:50:46,960 --> 00:50:49,640
operational planning.
It's also it also means that

870
00:50:49,640 --> 00:50:52,200
podcast networks are becoming
data businesses.

871
00:50:52,400 --> 00:50:55,840
So large podcast companies now
rely heavily on multi platform

872
00:50:55,840 --> 00:50:59,480
distribution, ad inventory,
cross the show campaigns and

873
00:50:59,480 --> 00:51:02,280
performance analytics.
So this is a pretty big, you

874
00:51:02,280 --> 00:51:05,400
know, new element for the
podcasting world, especially if

875
00:51:05,400 --> 00:51:08,120
you're if you're we're already
working with Podstock.

876
00:51:08,400 --> 00:51:12,320
So the big take away for the
story is that AI is in

877
00:51:12,320 --> 00:51:15,600
podcasting used to help creators
write show notes, but now it's

878
00:51:15,600 --> 00:51:18,600
starting to run the business
side of podcasting.

879
00:51:18,600 --> 00:51:22,440
In other words, tools like this
signal a shift toward an AI

880
00:51:22,440 --> 00:51:26,240
assisted podcast management,
especially for networks and

881
00:51:26,240 --> 00:51:30,880
larger studios.
Thank you BC very interesting.

882
00:51:30,880 --> 00:51:33,640
I have not checked them out yet
other than gone to their

883
00:51:33,640 --> 00:51:38,320
homepage podstock dot IOI
believe is the URL.

884
00:51:38,840 --> 00:51:41,920
More to come, we will see how
this all pans out.

885
00:51:41,920 --> 00:51:46,280
It sounds a little bit similar
to what our friend Janae is

886
00:51:46,280 --> 00:51:51,520
doing with Pod Glue, which is I
think launching officially next

887
00:51:51,520 --> 00:51:53,440
month.
Someones leaking this stuff to

888
00:51:53,440 --> 00:51:55,880
larger companies.
Janae got to tighten that

889
00:51:55,880 --> 00:51:57,640
system.
Man, that's right.

890
00:51:57,960 --> 00:52:02,600
But I, I have seen Janae product
and I absolutely love it.

891
00:52:02,720 --> 00:52:06,800
As he puts it, it's like an
operating system or podcasters.

892
00:52:07,080 --> 00:52:11,320
So lots of interesting tools
being developed courtesy of AI.

893
00:52:11,600 --> 00:52:15,440
We will keep on these stories
and share them with you as they

894
00:52:15,440 --> 00:52:18,240
come.
OK, I want to get to at least

895
00:52:18,240 --> 00:52:21,640
one more story, so stick around
here with me.

896
00:52:21,640 --> 00:52:23,840
And by the way, thank you for
sticking around.

897
00:52:23,840 --> 00:52:27,240
And if you want to learn more
ways you can connect with us,

898
00:52:27,920 --> 00:52:31,800
catch us live, for example, or
find different podcast platforms

899
00:52:31,800 --> 00:52:36,800
to listen later, you can go to
podcastingmorningchat.com/join

900
00:52:36,800 --> 00:52:39,360
us.
So this next headline I want to

901
00:52:39,360 --> 00:52:41,920
share with you.
Most podcasts are ignoring a

902
00:52:41,920 --> 00:52:46,320
tiny SEO move that could boost
discovery.

903
00:52:47,280 --> 00:52:51,200
This comes from a new pod SEO
analysis.

904
00:52:51,640 --> 00:52:56,120
It says that podcast tag lines
may be doing a lot more heavy

905
00:52:56,120 --> 00:52:59,280
lifting than most creators
realize.

906
00:52:59,800 --> 00:53:04,320
After reviewing more than
330,000 active English language

907
00:53:04,320 --> 00:53:07,960
podcasts, the company found a
strong correlation between

908
00:53:07,960 --> 00:53:13,680
tagline use and better keyword
rankings on both Apple and

909
00:53:13,760 --> 00:53:17,040
Spotify.
Pod SEO says the strongest

910
00:53:17,040 --> 00:53:21,040
performance came from shows
using taglines in both the title

911
00:53:21,280 --> 00:53:28,680
and author fields and only and
that only .58% of podcasts are

912
00:53:29,000 --> 00:53:34,240
using that approach.
The pod The post argues that

913
00:53:34,240 --> 00:53:37,840
this is a major missed
opportunity because 91 almost

914
00:53:37,840 --> 00:53:45,120
92% of podcasts use don't use
taglines at all and only 8.27%

915
00:53:45,280 --> 00:53:50,480
use any type of tagline.
One of the most interesting

916
00:53:50,480 --> 00:53:54,600
findings is that the author
field may be more powerful than

917
00:53:54,600 --> 00:53:58,680
the title field alone.
Pod SEO reports better average

918
00:53:58,680 --> 00:54:02,480
ranking performance from author
field tag lines then title only

919
00:54:02,480 --> 00:54:05,320
tag lines on both Apple and
Spotify.

920
00:54:05,640 --> 00:54:09,720
The article is careful to say
this is correlation.

921
00:54:09,720 --> 00:54:13,440
It's not causation.
In other words, its own

922
00:54:13,440 --> 00:54:17,800
methodology notes that better
optimization podcasts may be

923
00:54:17,800 --> 00:54:20,960
doing multiple things right at
once.

924
00:54:21,600 --> 00:54:23,920
It's an important part to just
keep in mind.

925
00:54:25,120 --> 00:54:29,680
Pod SEO defines tag lines as
descriptive text added with

926
00:54:29,680 --> 00:54:35,000
separators like A-A pipe or semi
colon and says that they can

927
00:54:35,000 --> 00:54:39,160
help with keyword context,
listener clarity, authority and

928
00:54:39,160 --> 00:54:42,040
differentiation.
The Apple podcast correlation

929
00:54:42,040 --> 00:54:46,280
was stronger than Spotify in
this data set, with Pod SEO

930
00:54:46,280 --> 00:54:51,760
reporting 6.7 times multiplier
on Apple and 5.6 times on

931
00:54:51,800 --> 00:54:54,640
Spotify.
And again, this data comes from

932
00:54:54,640 --> 00:55:00,560
332,000 plus active English
podcasts using ranking data from

933
00:55:00,840 --> 00:55:06,560
February 24th, 2026 and tracked
keywords ranking in the top

934
00:55:06,560 --> 00:55:10,560
three positions across Apple
Podcasts and Spotify.

935
00:55:10,960 --> 00:55:14,360
So it makes sense on how to have
this implements with the

936
00:55:14,360 --> 00:55:17,720
tagline, you know with the
title, which is typically more

937
00:55:17,720 --> 00:55:19,400
creative.
The tagline is where you can

938
00:55:19,400 --> 00:55:22,320
definitely plug in those
solution oriented key phrases.

939
00:55:22,320 --> 00:55:25,080
But it mentioned also doing that
for the author.

940
00:55:25,080 --> 00:55:27,000
How does that work out in the
author space?

941
00:55:27,000 --> 00:55:29,040
Yeah.
And actually it's not only

942
00:55:29,040 --> 00:55:31,000
saying that, it's saying it's
more effective.

943
00:55:31,000 --> 00:55:34,320
It can be more effective if
you're putting a tagline in the

944
00:55:34,320 --> 00:55:37,480
author spot.
So from what I gathered from

945
00:55:37,480 --> 00:55:40,440
this article is I got some
examples.

946
00:55:41,160 --> 00:55:46,160
Basically it's your name.
So like BC babbles podcast

947
00:55:46,160 --> 00:55:51,040
strategy expert, there's your
tagline or you know, Doctor John

948
00:55:51,040 --> 00:55:53,840
Davis, clinical psychologist and
researcher.

949
00:55:54,520 --> 00:55:59,120
It's putting a title with your
name and ideally using some

950
00:55:59,120 --> 00:56:03,880
keyword friendly words in in
that tagline.

951
00:56:04,240 --> 00:56:06,760
So that would mean when you're
setting up in your host then and

952
00:56:06,760 --> 00:56:09,520
you're building your account,
you'd have to probably make sure

953
00:56:09,520 --> 00:56:12,760
to put that in your actual
account name.

954
00:56:12,760 --> 00:56:15,400
Because usually when you're
going to produce a new episode,

955
00:56:15,840 --> 00:56:19,120
all you have is a drop down and
whatever preset name you have in

956
00:56:19,120 --> 00:56:21,000
there, you can't like type it
out usually.

957
00:56:22,200 --> 00:56:23,080
That is right.
Yeah.

958
00:56:23,080 --> 00:56:26,480
So for example, if you are a
Buzz Sprout user, you need to go

959
00:56:26,480 --> 00:56:31,000
into your podcast settings and
find where it says who's the

960
00:56:31,000 --> 00:56:34,880
host of the podcast and then add
that little pipe or a little

961
00:56:34,880 --> 00:56:38,160
dash and put a title with your
name.

962
00:56:38,200 --> 00:56:40,600
I may try that.
I might try that and just see

963
00:56:40,600 --> 00:56:43,800
what happens.
I've been putting the guest's

964
00:56:43,800 --> 00:56:47,520
name, the host name, and again
we're talking about the one

965
00:56:47,520 --> 00:56:49,720
who's with Lipson, one of my
clients who's with Lipson.

966
00:56:50,080 --> 00:56:53,680
So I put her name in the author
and then comma and then I put

967
00:56:53,680 --> 00:56:58,680
the guest name in the author.
So do you change that every for

968
00:56:58,680 --> 00:57:00,600
every episode then?
Yes.

969
00:57:00,760 --> 00:57:02,040
Interesting.
OK.

970
00:57:02,040 --> 00:57:04,880
That's an interesting strategy.
Do you feel like, do you have

971
00:57:04,880 --> 00:57:08,320
enough data or enough insight to
say whether or not you feel

972
00:57:08,320 --> 00:57:10,440
that's been helping with
discoverability?

973
00:57:10,480 --> 00:57:11,840
You may not, but I'm just
curious.

974
00:57:12,160 --> 00:57:16,880
I do not try so many different
things and I don't know which

975
00:57:16,880 --> 00:57:19,720
one is actually that's that's
not a good.

976
00:57:19,920 --> 00:57:22,080
Don't follow me.
Don't, don't, don't do that.

977
00:57:23,200 --> 00:57:25,200
Well, I think actually a lot of
people do.

978
00:57:25,400 --> 00:57:27,440
Go ahead, Alex, it.
Actually is kind of a brilliant

979
00:57:27,440 --> 00:57:30,680
idea when you think about it.
When we were talking about what

980
00:57:30,680 --> 00:57:34,520
Ralph was saying about the
content creator segment, hearing

981
00:57:34,520 --> 00:57:38,920
these ads over and over again,
if you are whatever your tag

982
00:57:38,920 --> 00:57:41,880
line is, podcast expert, if
you're hearing that all the

983
00:57:41,880 --> 00:57:43,840
time, that's what you're going
to search for.

984
00:57:44,600 --> 00:57:47,560
So it does make sense.
It's just a little bit different

985
00:57:47,560 --> 00:57:50,200
than what we're used to doing.
Not too long ago, we were

986
00:57:50,200 --> 00:57:53,520
talking about YouTube and how to
craft the right titles so you

987
00:57:53,520 --> 00:57:57,000
can get searches.
So it's an evolution of of what

988
00:57:57,000 --> 00:58:00,000
people are thinking of.
And with AI, that's what it's

989
00:58:00,000 --> 00:58:02,120
looking for.
It's looking for those keywords.

990
00:58:02,120 --> 00:58:04,320
It makes perfect sense.
Yeah.

991
00:58:04,320 --> 00:58:06,120
Thank you, Alex.
Appreciate that.

992
00:58:06,200 --> 00:58:08,920
Did anyone else want to comment?
Mark, I just want to interject

993
00:58:08,920 --> 00:58:11,360
something.
This is why it's so very

994
00:58:11,360 --> 00:58:15,520
important when you're naming
your show to think about that.

995
00:58:16,200 --> 00:58:17,160
I'll give you an example of
that.

996
00:58:17,160 --> 00:58:20,080
When I created the Content
Creators accountant, it was

997
00:58:20,080 --> 00:58:23,000
intentional because I wanted
people to say, well, he's the

998
00:58:23,000 --> 00:58:25,840
Content Creators accountant.
So when you're setting up your

999
00:58:25,840 --> 00:58:29,480
show name, don't just pick
something random.

1000
00:58:29,640 --> 00:58:32,520
Think about what you're trying
to drive, what that that

1001
00:58:32,520 --> 00:58:33,960
reinforcement you're trying to
do.

1002
00:58:34,400 --> 00:58:36,200
Thank you, Ralph.
Sid, did you want to chime in as

1003
00:58:36,200 --> 00:58:37,880
well?
I've been doing a little bit of

1004
00:58:37,880 --> 00:58:39,280
this.
I've talked about all the

1005
00:58:39,280 --> 00:58:42,800
keyword research that I did
inside the podcast players, and

1006
00:58:42,800 --> 00:58:46,440
we did give the podcast a new
tag line this year.

1007
00:58:46,800 --> 00:58:50,080
Your inside look at the people,
products and ideas shaping the

1008
00:58:50,080 --> 00:58:53,560
future of workplace design.
Workplace design is the really

1009
00:58:53,560 --> 00:58:57,480
key, a big keyword in the
podcasting that I researched.

1010
00:58:57,800 --> 00:59:00,720
So it's in the description, it's
the very first line in the

1011
00:59:00,720 --> 00:59:03,240
description.
It's on the website in multiple

1012
00:59:03,240 --> 00:59:06,920
different places.
I say it twice in the show very

1013
00:59:06,920 --> 00:59:10,240
intentionally, once at the
beginning and once at the end so

1014
00:59:10,240 --> 00:59:14,040
that it goes into the transcript
so that it gets picked up by

1015
00:59:14,040 --> 00:59:17,520
Google's SEO, especially the
workplace design aspect of.

1016
00:59:17,520 --> 00:59:19,040
So we were very intentional with
this.

1017
00:59:19,400 --> 00:59:22,120
I believe that we are getting
discovered more, which is

1018
00:59:22,120 --> 00:59:25,160
leading to more downloads and
more success of the show.

1019
00:59:25,160 --> 00:59:27,320
So I didn't put it behind my
name.

1020
00:59:27,320 --> 00:59:29,880
That's really interesting to
think about putting something

1021
00:59:29,880 --> 00:59:33,960
beside your name, but we also
put it in the footer inside a

1022
00:59:33,960 --> 00:59:35,800
bus route.
So everywhere that we could put

1023
00:59:36,040 --> 00:59:38,440
appropriate keywords, we had a
couple of different paragraphs

1024
00:59:38,440 --> 00:59:42,480
that we wrote and everywhere we
could put that, we did put it in

1025
00:59:42,480 --> 00:59:44,880
order to help boost the
discovery of the show.

1026
00:59:44,880 --> 00:59:47,200
Because independent podcasters,
that's one of the biggest

1027
00:59:47,200 --> 00:59:49,560
challenges that we have, is
discovery of our show.

1028
00:59:50,440 --> 00:59:52,960
Thank you, Sid.
And one thing that I that just

1029
00:59:53,200 --> 00:59:56,120
stands out to me.
First, thank you for sharing

1030
00:59:56,120 --> 01:00:00,440
your, your strategy with us.
And 2nd, if workplace design is

1031
01:00:00,440 --> 01:00:04,120
the real strong keyword that
you've discovered through your

1032
01:00:04,120 --> 01:00:08,800
research, I would consider
leading with workplace design in

1033
01:00:08,800 --> 01:00:12,720
that tagline as opposed to
leaving it at the very end of

1034
01:00:12,720 --> 01:00:16,960
the tagline.
Because look, yes, it's there,

1035
01:00:16,960 --> 01:00:18,720
and that will help with the
algorithm.

1036
01:00:18,720 --> 01:00:22,360
But what helps the most with the
algorithm is how our audience

1037
01:00:22,360 --> 01:00:25,880
interacts with our content.
And if they're not seeing that

1038
01:00:25,880 --> 01:00:29,840
workplace design until the very
end of that tagline, first of

1039
01:00:29,840 --> 01:00:33,080
all, it could be cut off in
certain views, right?

1040
01:00:33,080 --> 01:00:37,080
So leading with that in the
tagline only helps reinforce

1041
01:00:37,080 --> 01:00:40,880
that for your audience and may
encourage them to press play

1042
01:00:41,480 --> 01:00:43,800
quicker.
That point is well taken and

1043
01:00:44,120 --> 01:00:46,760
something that we will look at.
We're gonna analyze this on a

1044
01:00:46,760 --> 01:00:49,440
quarterly basis and something
that we'll look at when we do

1045
01:00:49,440 --> 01:00:53,160
our analytics and dive into how
our SEO and podcast SEO is

1046
01:00:53,160 --> 01:00:55,360
performing.
So great point and something I

1047
01:00:55,360 --> 01:00:57,160
will look into for sure.
Yeah, absolutely.

1048
01:00:57,160 --> 01:01:01,960
And I say that because that is
from years of trying to and

1049
01:01:01,960 --> 01:01:05,680
still working on mastering a
hook in a video, right?

1050
01:01:05,680 --> 01:01:09,680
Starting with the most important
words at the front of the hook

1051
01:01:09,680 --> 01:01:13,160
as opposed to a big build up and
then hitting those keywords at

1052
01:01:13,160 --> 01:01:16,600
the very end.
That can be challenging and

1053
01:01:16,640 --> 01:01:20,560
could be an ineffective hook
because you need those keywords

1054
01:01:20,560 --> 01:01:24,640
to capture people's attention.
OK, we are way overtime this

1055
01:01:24,640 --> 01:01:26,480
morning.
So thank you for sticking around

1056
01:01:26,480 --> 01:01:30,520
with us the entire duration if
you have, we appreciate you.

1057
01:01:30,720 --> 01:01:33,040
We are back tomorrow.
We are opening the mailbag

1058
01:01:33,040 --> 01:01:37,320
tomorrow morning, one of our
favorite segments on the

1059
01:01:37,320 --> 01:01:39,600
podcasting morning chat.
So come join us tomorrow.

1060
01:01:39,600 --> 01:01:42,400
We will be answering listener
questions and if you have a

1061
01:01:42,400 --> 01:01:45,760
question, bring it tomorrow and
we'll answer yours too.

1062
01:01:45,960 --> 01:01:50,200
So until then, make it a great
day everybody, take care.