Episodes
Dec. 25, 2022
28. Four Ways to Get Content Ideas FAST
Send us a text How do you come up with content ideas? In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough tha...
Nov. 27, 2022
27. Turn 1-Hour of Content into 64 Content Marketing Pieces
Send us a text Today, we're talking about your WHY and the HOW. You have reasons for wanting to show up consistently for your audience and add value, but it is overwhelming. There are a million platforms out there. You don't ...
Nov. 13, 2022
26. Increase Customer Retention with Eric Melchor
Send us a text Do you want to convert website visitors 3X higher than you do now? Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the...
Oct. 30, 2022
25. 5 Ways to Increase Your Content Marketing ROI
Send us a text I’ve been getting this question a lot lately because marketing budgets are getting slashed. What’s the question, you ask? How do I get more ROI from content marketing? I’m sharing the audio from a webinar I rec...
Oct. 16, 2022
24. Clarity in Copywriting with Heather Orr
Send us a text What is the biggest mistake marketers make in copywriting? It’s choosing clever over clear. In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting. Show Hig...
Oct. 2, 2022
23. 7 Types of Cold Emails You Should Send with Laura Lopuch
Send us a text Do you dread sending cold 🥶 emails? I do! I feel all sorts of awkward and avoid cold emails at all cost. Well…not anymore. I chatted with Laura Lopuch , the queen of cold email, and she taught me how to cold em...
Sept. 18, 2022
22. Avoid Burnout as a Content Creator with Auds Lecker
Send us a text Burnout as a content creator in a digital world is real and, unfortunately, common. In this episode, Audrey Lecker from TigerTeam Studio joins us to discuss maintaining consistency on your social media without ...
Sept. 4, 2022
21: Can Buyer Personas Improve Your Content? With Kirk Enright
Send us a text Are you selling to the right audience? If you don’t have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer. Today, you’...
Aug. 21, 2022
20: How to Build Content Themes with Ben Sailer
Send us a text You aren’t seeing traction with your content marketing. You don’t know whether it’s your content calendar, your audience, or your distribution process that’s failing, but SOMETHING is failing. It is most likely...
Aug. 7, 2022
19: Optimize your content workflow with Kane Jamison
Send us a text Do you feel like you reinvent the wheel every time you create content? This might be a problem with your processes (or lack of!). In this episode, Kane Jamison from Content Harmony joins us to discuss streamlin...
June 19, 2022
18: The Power of Delegation with Molly Rose Speed
Send us a text As a business owner or a member of a small marketing team, you’ve probably experienced a day (or two!) where you have too many tasks for hours in the day. Delegation can be a powerful tool when you are busy and...
June 5, 2022
17: Content Marketing Repurposing: How to 20X Your Content Distribution with Erin Balsa
Send us a text Have you run across this problem? You create a ton of content, but no one really sees it. It feels like you’re wasting time and money because you never see the ROI. When I’m working with clients who say they’ve...
May 22, 2022
16: How to Attract the C-Suite with Content Marketing with Erin Balsa
Send us a text Is your ideal buyer executive or the C-suite? Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will...
May 8, 2022
15: How to Manage Your Content Marketing Projects with Erin Balsa
Send us a text Content burnout is real. It can be completely overwhelming to run content marketing without a system in place. With so many moving pieces, it’s impossible to keep the content engine running smoothly without a p...
April 24, 2022
14: 3 Steps to Quick N' Easy On-Brand Graphics with Lidia Racoma Varesco
Send us a text Even with a skeleton crew, you can still keep your brand on point. Lidia Racoma Varesco is teaching us how to set up our Canva account for success. Learn how to: 1. Build your brand kit for quick on-brand graph...
April 10, 2022
13: How to Use Original Research to Amp Up Your Content Marketing with Michele Linn
Send us a text Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership. That’s what you get when you start conducting original research for your content marketing. With this str...
March 27, 2022
12: 10 Ways to Repurpose Your Content
Send us a text The Tiny Marketing Show is a live stream and podcast for marketing departments that value effective, efficient strategies. We talk about content marketing, email marketing, social media marketing all through th...
March 13, 2022
11: 1 Key Element to Getting Known as an Expert in Your Industry
Send us a text How do you get a reputation as an expert in your field? Through consistency. Show up consistently. Narrow the focus of what you talk about. Add value to everything you do. The first step in getting known for a ...
Feb. 27, 2022
10: Podcasting for B2Bs - How to Increase Sales Through Podcasting with Pat Helmers
Send us a text How can podcasting increase revenue? In this episode, Pat Helmers, the owner of the podcasting agency, Habanero Media , teaches us how businesses are increasing revenue through podcasting. Find the resources me...
Feb. 13, 2022
9: How to Create Engaging Webinars with Ashley Levesque
Send us a text Are webinars going to decline as the country opens up? HELL NO. The rise in virtual events only showcased how effective and efficient virtual networking and educational opportunities could be. Ashley Leveque, D...
Jan. 30, 2022
8. Copywriting That Converts: Strategy & Research with Josh Garofalo
Send us a text Content marketing can be tough, especially when it comes to creating quality content for your audience. It’s not enough just to write copy anymore. You need to create valuable content with the ultimate goal of ...
Jan. 16, 2022
7. How to Send Valuable Sales Emails That People Love
Send us a text Welcome to another episode of the Tiny Marketing Podcast. Learn how to write emails that people love receiving. Join Sarah Noel Block of Tiny Marketing and Rob & Kennedy from The Email Marketing Show to learn: ...
Jan. 2, 2022
6. The Art of Social Selling on LinkedIn with Mindi Rosser
Send us a text Do you want to sell more using LinkedIn, but without the spam? No one likes being pitch slapped when they accept a connection request. There is a better way. Mindi Rosser, Social Selling Strategist, walks us th...
Dec. 19, 2021
5. Annual Strategic Business Planning with Bob Stanke
Send us a text In this episode of the Tiny Marketing Podcast, you'll learn to Build your annual strategic business plan! We discuss: 1. The importance of building a strategic plan for 2022 using an Agile approach. 2. How to c...