Episodes

Send us a text Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources. In part one, Sarah and Michelle argue the importance (or lack of) of showing up with regular email newsletters and weekly blog posts. Spoiler alert: We don’t always agree :) E...

Send us a text I built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences. You start off at zero, but so does everyone else. The way to grow your audience quickly is to: A) Add value & solve your ideal customer’s problem. B) Get in front of your ideal customer. So, if you have NO audience, it feels impossible, but it’s not. Through marketing activities like: Guest blogging Guest podcasting Partner webinar Joint offers Intervi...

Send us a text You need leads, but don’t want your outreach to be super spammy! How do you do it? In this episode of the Tiny Marketing Pod, we’re talking to Dan Englander about sales prospecting… the right way. Show Highlights: √ Balance personalization and scale to keep your pipeline full. √ De-risk conversations with skeptical prospects. √ Divide sales duties, so you don't burn out. Show notes at: https://tinymarketing.me/ep33 Join my events community for FREE monthly events. I offer ...

Send us a text If you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team! Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate. Today, we're chatting with Shah Ahmed of Kapwing about creating an excellent workflow for video creatives. Key Learning Points: How to create a ...

Send us a text I work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them. A big part of a successful relationship with outsourced help is the perfect creative brief. In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because pr...

Send us a text Marketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends? Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketing and sales can work together better. What is the biggest challenge of getting marketing and sales to work together? How can markete...

Send us a text We have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much. The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells for you, and cold pitch to increase your income. Today, we're sharing twelve clips from our top five episodes with the advice you ne...

Send us a text How do you come up with content ideas? In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough that you aren't flying by the seat of your pants but agile enough that you can pivot if you need to. Key Learnings: 1. Look for trending content. 2. Built a guest posting shortlist from BuzzSumo. 3. Look at forums to find out what people ask about your expertise. 4. Feed the ...

Send us a text Today, we're talking about your WHY and the HOW. You have reasons for wanting to show up consistently for your audience and add value, but it is overwhelming. There are a million platforms out there. You don't know what to say or where to show up. You aren't alone. For this reason, I created my DIY Content Planning Bundle. It is the bundle I wish existed when I was figuring out my content plan. So, I created it myself, and now I'm sharing it with you. It will be released on Dece...

Send us a text Do you want to convert website visitors 3X higher than you do now? Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy. Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization. Highlights: There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value. Irrelevant a...

Send us a text I’ve been getting this question a lot lately because marketing budgets are getting slashed. What’s the question, you ask? How do I get more ROI from content marketing? I’m sharing the audio from a webinar I recently hosted, where I give you actual numbers on how content marketing has impacted my client’s revenue and reach. Plus the strategies I used to drive those results. If you want to watch the webinar, download the slides, and grab resources, you can go to https://tinymark...

Send us a text What is the biggest mistake marketers make in copywriting? It’s choosing clever over clear. In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting. Show Highlights Why is clarity so important in copywriting? How to clarify complicated jargon. When you can use jargon (sparingly). Resources mentioned: https://tinymarketing.me/ep-24 Join my events community for FREE monthly events. I offer free events each month to help you...

Send us a text Do you dread sending cold 🥶 emails? I do! I feel all sorts of awkward and avoid cold emails at all cost. Well…not anymore. I chatted with Laura Lopuch, the queen of cold email, and she taught me how to cold email and actually get results. In fact, using her own cold email method, she grew her business by 1,400% in 4 months. Links and resources mentioned: Show notes: https://tinymarketing.me/ep23 Join my events community for FREE monthly events. I offer free events each mont...

Send us a text Burnout as a content creator in a digital world is real and, unfortunately, common. In this episode, Audrey Lecker from TigerTeam Studio joins us to discuss maintaining consistency on your social media without feeling pressured to constantly create new content. In this episode, you’ll learn how to: Change your mindset on content creation Identify your missions as a creator. Choose content your audience cares about. Accomplish your business goals through content creation. De...

Send us a text Are you selling to the right audience? If you don’t have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer. Today, you’ll learn: The benefits of using personas The process of creating a persona How to use this information to create targeted content Kirk Enright joins us today to take us through the entire persona creation process and how to use that information to target your audience. ...

Send us a text You aren’t seeing traction with your content marketing. You don’t know whether it’s your content calendar, your audience, or your distribution process that’s failing, but SOMETHING is failing. It is most likely your content themes. If you’re trying to attract everyone, it will not work. I spoke with Ben Sailer, a Content Strategist who has worked with CoSchedule and WordPress about content themes. In this episode, we dive into HOW to create content themes that attract the right...

Send us a text Do you feel like you reinvent the wheel every time you create content? This might be a problem with your processes (or lack of!). In this episode, Kane Jamison from Content Harmony joins us to discuss streamlining your workflows and processes for content marketing. Content Harmony's data-driven workflow helps you build awesome briefs and optimize your content with our AI-driven topic model. If you're interested in learning how to build better content in half the time, then this...

Send us a text As a business owner or a member of a small marketing team, you’ve probably experienced a day (or two!) where you have too many tasks for hours in the day. Delegation can be a powerful tool when you are busy and need to streamline your business. In this episode, Molly Rose Speed joins us to discuss all of the hats required of business owners and how delegation can help take your business to the next level. Connect with Molly: https://mollyrosedaly.com/ Join my events community f...

Send us a text Have you run across this problem? You create a ton of content, but no one really sees it. It feels like you’re wasting time and money because you never see the ROI. When I’m working with clients who say they’ve never seen the return on content marketing, I usually have one guess as to the reason: POOR DISTRIBUTION. Think of repurposing as part of your distribution strategy. By taking pillar or skyscraper content and slicing and dicing it into: Emails Videos Webinars Blog Po...

Send us a text Is your ideal buyer executive or the C-suite? Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will help inform their decisions. That’s why you need to move beyond focusing exclusively on SEO content (I mean, do it a little, but not exclusively). By conducting original research, creating reports, and repurposing those reports - you get the biggest ROI from your marketin...

Send us a text Content burnout is real. It can be completely overwhelming to run content marketing without a system in place. With so many moving pieces, it’s impossible to keep the content engine running smoothly without a project management plan in place. Today, I'm sharing an interview I had with Erin Balsa where she explained her project management process to me. From the perfect content team to project management tools, we talk about it all. Show notes and resources: https://tinymarketin...

Send us a text Even with a skeleton crew, you can still keep your brand on point. Lidia Racoma Varesco is teaching us how to set up our Canva account for success. Learn how to: 1. Build your brand kit for quick on-brand graphics. 2. Use folders to organize your graphics. 3. Hire a designer to create custom graphics in your Canva. Show notes and resources:: https://tinymarketing.me/ep14 Join my events community for FREE monthly events. I offer free events each month to help you master your...

Send us a text Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership. That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings. In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your...

Send us a text The Tiny Marketing Show is a live stream and podcast for marketing departments that value effective, efficient strategies. We talk about content marketing, email marketing, social media marketing all through the lens of efficient workflows and processes. You might be spending too much time creating content. I'm sharing ten ways to repurpose your content marketing. The benefits are endless, but I'll share three with you. You get more impressions on your content marketing. When y...