Episodes

Send us a text In this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle of insights, adjustments, and performance assessments. Switching strategies often means setting aside personal biases and being brutall...

Send us a text In this gripping episode of "Tiny Marketing," Sarah Noel Block and Howard Ibach delve into the power of collaboration in written project briefs. They discuss the balancing act of tailoring your brief to your intended audience while keeping the overall project objective crystal clear. Many fall into the trap of drafting a brief in isolation, not realizing the potential richness multiple perspectives could bring to the final document. Our speakers stress the importance of collaborat...

Send us a text The latest episode of Tiny Marketing podcast serves a flavorful conversation between Sarah Noel Block and the maven of Smarketing, Andy Buyting. This episode illuminates the concept of Smarketing, coined from the amalgamation of sales and marketing, making it a one-stop destination for those seeking a growth strategy for their business. Andy, the CEO and Founder of Tulip Media Group, walks us through his passionate journey of establishing Tulip Media Group which was built from hi...

Send us a text Discover the Secrets to Designing Your Business Finances for a Tailor-made Lifestyle In this engaging episode, Sarah Noel Block and Christy Bowie delve into the art of creating personalized financial goals for business owners that align with their unique needs, desires, and ambitions. Learn how to break free from generic financial targets and design a goal-oriented financial framework that supports your vision for success. Master the Balancing Act: Uncovering Your Personal Fina...

Send us a text Are you ready to unlock the secrets behind your unique recipe for success in business? In this exciting episode, host Sarah Noel Block chats with entrepreneur and business coach Dean Mercado, founder of Online Marketing Muscle, as they explore the ins and outs of creating a distinct and powerful marketing strategy that will set you apart from the competition. Find the show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep-41 Join my events community for FREE monthly even...

Send us a text As AI-generated content becomes more prevalent, businesses must maintain a human touch and authenticity in their marketing strategies. Incorporating personalized experiences, live events, and video content allows businesses to create engaging content that fosters trust and audience growth. 📝 Find show notes and resources: Episode 40 Show Notes 🔗 Resources mentioned: StoryPrompt Giveaway StoryPrompt Join my events community for FREE monthly events. I offer free events each mont...

Send us a text Boost your business's growth and reputation with partnership marketing, a powerful strategy that teams you up with other professionals to share resources, audiences, and insights. Start by identifying your unique value proposition and locating opportunities within your industry to stand out. Forge strategic partnerships with other organizations, using collaboration opportunities such as guest posts and webinars to expand your network and gain access to new clients. Discover how ...

Send us a text Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice! Strategy 1: Marketing partnershipsCreating a customer avatar to understand the ideal audience Listing non-competitor brands that serve the same audience for...

Send us a text Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources. Listen to part one here. Join our live webinar: 5 Website Mistakes Killing Your Content Marketing SEO agencies. Search engine optimization is important, but hiring an agency ca...

Send us a text Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources. In part one, Sarah and Michelle argue the importance (or lack of) of showing up with regular email newsletters and weekly blog posts. Spoiler alert: We don’t always agree :) E...

Send us a text I built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences. You start off at zero, but so does everyone else. The way to grow your audience quickly is to: A) Add value & solve your ideal customer’s problem. B) Get in front of your ideal customer. So, if you have NO audience, it feels impossible, but it’s not. Through marketing activities like: Guest blogging Guest podcasting Partner webinar Joint offers Intervi...

Send us a text You need leads, but don’t want your outreach to be super spammy! How do you do it? In this episode of the Tiny Marketing Pod, we’re talking to Dan Englander about sales prospecting… the right way. Show Highlights: √ Balance personalization and scale to keep your pipeline full. √ De-risk conversations with skeptical prospects. √ Divide sales duties, so you don't burn out. Show notes at: https://tinymarketing.me/ep33 Join my events community for FREE monthly events. I offer ...

Send us a text If you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team! Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate. Today, we're chatting with Shah Ahmed of Kapwing about creating an excellent workflow for video creatives. Key Learning Points: How to create a ...

Send us a text I work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them. A big part of a successful relationship with outsourced help is the perfect creative brief. In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because pr...

Send us a text Marketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends? Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketing and sales can work together better. What is the biggest challenge of getting marketing and sales to work together? How can markete...

Send us a text We have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much. The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells for you, and cold pitch to increase your income. Today, we're sharing twelve clips from our top five episodes with the advice you ne...

Send us a text How do you come up with content ideas? In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough that you aren't flying by the seat of your pants but agile enough that you can pivot if you need to. Key Learnings: 1. Look for trending content. 2. Built a guest posting shortlist from BuzzSumo. 3. Look at forums to find out what people ask about your expertise. 4. Feed the ...

Send us a text Today, we're talking about your WHY and the HOW. You have reasons for wanting to show up consistently for your audience and add value, but it is overwhelming. There are a million platforms out there. You don't know what to say or where to show up. You aren't alone. For this reason, I created my DIY Content Planning Bundle. It is the bundle I wish existed when I was figuring out my content plan. So, I created it myself, and now I'm sharing it with you. It will be released on Dece...

Send us a text Do you want to convert website visitors 3X higher than you do now? Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy. Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization. Highlights: There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value. Irrelevant a...

Send us a text I’ve been getting this question a lot lately because marketing budgets are getting slashed. What’s the question, you ask? How do I get more ROI from content marketing? I’m sharing the audio from a webinar I recently hosted, where I give you actual numbers on how content marketing has impacted my client’s revenue and reach. Plus the strategies I used to drive those results. If you want to watch the webinar, download the slides, and grab resources, you can go to https://tinymark...

Send us a text What is the biggest mistake marketers make in copywriting? It’s choosing clever over clear. In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting. Show Highlights Why is clarity so important in copywriting? How to clarify complicated jargon. When you can use jargon (sparingly). Resources mentioned: https://tinymarketing.me/ep-24 Join my events community for FREE monthly events. I offer free events each month to help you...

Send us a text Do you dread sending cold 🥶 emails? I do! I feel all sorts of awkward and avoid cold emails at all cost. Well…not anymore. I chatted with Laura Lopuch, the queen of cold email, and she taught me how to cold email and actually get results. In fact, using her own cold email method, she grew her business by 1,400% in 4 months. Links and resources mentioned: Show notes: https://tinymarketing.me/ep23 Join my events community for FREE monthly events. I offer free events each mont...

Send us a text Burnout as a content creator in a digital world is real and, unfortunately, common. In this episode, Audrey Lecker from TigerTeam Studio joins us to discuss maintaining consistency on your social media without feeling pressured to constantly create new content. In this episode, you’ll learn how to: Change your mindset on content creation Identify your missions as a creator. Choose content your audience cares about. Accomplish your business goals through content creation. De...

Send us a text Are you selling to the right audience? If you don’t have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer. Today, you’ll learn: The benefits of using personas The process of creating a persona How to use this information to create targeted content Kirk Enright joins us today to take us through the entire persona creation process and how to use that information to target your audience. ...