Episodes

Send us Fan Mail Get the Connection Call Script We stop treating connection calls like casual networking and start using a simple, consent-based structure that creates real client opportunities. We show you how to hear buying signals, pull the right threads, and ask for the next step without ever sounding pitchy. • Reframing connection calls around consent-based sales • Letting the other person go first to gather better intel • Using a clear call flow: open, listen, bridg...

Send us Fan Mail We walk through a simple way to turn the summer slump into momentum by reaching out to past clients with a private invitation based on what they already told us they needed next. We break down how to audit old notes and transcripts, pull the next-step offer hiding in plain sight, and send a no-pressure message that can revive stalled deals fast. • why summer is the worst time for cold outreach and the best time for a CRM audit • how past clients stay “warm” becau...

Send us Fan Mail Watch the video on YouTube. Your inbox is probably holding a handful of conversations that didn’t end. They just stopped. A great call, real interest, maybe even a proposal sent, and then… silence. That quiet can feel oddly personal, which is exactly why so many consultants avoid following up until it’s painfully awkward. We don’t do “just checking in” here. We walk through five specific, field-tested follow-up scripts designed to restart stalled sales conversations without s...

Send us Fan Mail We break down why proposals get ghosted and why the real fix is a paid gateway offer that builds trust before you ever ask for a five-figure yes. We share a simple framework, naming rules, and a five-question template you can use today to turn early interest into a clear next step. • the three jobs a gateway offer must do: charge for access, deliver real results, create earned trust • why free “discovery sessions” signal pitching and reduce commitment • how...

Send us Fan Mail We drop the polished act for summer and share the raw conversations where the best marketing insights actually show up. We explain what’s changing in our Uncut Summer Series, tease what’s coming for solo B2B consultants, and invite you into what we’re building next. • why we publish bi-weekly in summer and lean into unedited audio • how live conversations create real-time “aha” moments for marketing and sales • what’s new for 2026 with monthly live streams turned...

Send us Fan Mail Apply for Booked Out in Six Sixty-five registrations from a handful of appearances, one email, and one LinkedIn post sounds like a fluke, but it’s not magic. It’s a tight offer, a timely problem, and a simple challenge design that makes taking action feel doable. We’re sharing the full behind-the-scenes debrief of the “Three Days to Three Sales Calls” Challenge, including what it took to launch it, what worked, what broke, and what we’d change next time. You’ll hear the ex...

Send us Fan Mail JOIN THE CHALLENGE Referrals feel amazing until they slow down, and suddenly your calendar looks emptier than it should. We’re talking to the solo consultants who are great at delivery but stuck in the messy middle: subcontracting too much, relying on past coworkers for leads, and realizing you never had to learn sales because “pre-trust” used to do the heavy lifting. We walk through the Three Days to Three Sales Call Challenge and the simple idea underneath it: install th...

Send us Fan Mail You can be great at what you do and still feel slammed every week. That pressure is not just “too much to do” it is usually a few operational bottlenecks quietly stealing your time, attention, and revenue. Sara Noren Block sits down with Jen Hamilton, a fractional COO who has spent years inside solo consultant businesses, to pinpoint what actually breaks first and what to fix without adding more complexity. We dig into three common bottlenecks: overwhelm that keeps you in re...

Send us Fan Mail Get the workshop & resources here. We share a simple, consent-based way to turn connection calls into sales opportunities without sounding pitchy or forcing a script. We break down the exact moment most of us freeze when a buying signal shows up and give you a repeatable bridge you can practice right away. • why networking calls stall even when people “need what you do” • the real issue as structure, not confidence or competence • how to listen for buyi...

Send us Fan Mail Join Authority Lab for FREE. We talk with authority development consultant Erica Holsen about why writing matters more in an AI-driven world and how a clear point of view turns your ideas into trust. We share practical ways to pitch publications, develop thought leadership, and use bylines to support real business goals. • how AI is changing publications, traffic, and what editors value • why uniquely human writing and a distinct POV beat generic AI content • how to pitch ...

Send us Fan Mail We unpack a simple framework for choosing the right kind of community so your growth feels sustainable instead of chaotic. Brie Lever breaks down how free vs paid and education vs connection change everything from engagement to ROI, plus the myths that quietly sabotage most community launches. • Defining community through identity, connection, education and shared purpose • Drawing a clear line between an audience and a community • Using the free vs paid axi...

Send us Fan Mail Join Bold Content Collective | Early Bird Until April 30 We break down why content feels so hard when you’re running a business solo, and how to make it feel simpler without lowering your standards. Rachel Honeyman shares a strengths-based way to create more consistent marketing, plus practical shortcuts for using AI and repurposing so your content finally fits your schedule. • the “should” trap that creates guilt and inconsistency • choosing a realistic posting cadence you...

Send us Fan Mail We lay out why so many solo consultants feel like they’re doing a lot of marketing but still can’t answer where the next five clients are coming from. We explain how clarity, lead math, and a custom plan turn chaos into a simple system you can actually repeat. • posting on LinkedIn and sending newsletters without a clear pipeline • effort vs clarity and why copying tactics fails • what the Booked Out Blueprint is and how the strategy session works • ...

Send us Fan Mail This is the replay of the LIVE workshop Melissa Camilleri facilitated with Tiny Marketing last week. We show you how to pre-sell a group program so you get paid before you build, using a simple MVP instead of months of recording and guessing. We also dig into why human feedback and community matter more than ever as AI makes information cheap. • pre-selling as paid proof of concept to reduce risk • shifting from 1:1 time limits to one-to-many scalability ...

Send a text On the Tiny Marketing Podcast, host Sarah Noel Block interviews Sara Nay, CEO of Duct Tape Marketing, about making the first few hires as a solo consultant. Nay explains that effective hiring starts before the job post by clarifying mission, vision, and values, then running a culture/fit interview before assessing skills. She recommends choosing a first hire by doing a one-week time audit to identify repetitive, draining tasks to delegate—often starting with an executive assistant...

Send a text Get the Kolbe credit here. We break down what the Colby assessment measures, why it stays steady over time, and how solo consultants can use it to focus on revenue, reduce overwhelm, and sell with less friction. We unpack Sarah’s 6673 profile, compare tortoise and hare buyers, and share tiny tweaks that drive big wins. • what Kolbe measures and why conation matters • how a 6673 profile fuels ideas and overload • using a revenue‑first filter to prioritize • pairing human design ...

Send a text We map out a simple system solo consultants can use to stop feast-or-famine cycles: a paid discovery, a cash flow core offer, and a premium anchor that reframes value while protecting margins with clean payment plans and firm start dates. We share pricing rules of thumb, boundary language, and the calendar tactics that turn projects into predictable income. • three-offer stack that reduces revenue volatility • paid discovery as fit check and scope clarity • cash flow core as prod...

Send a text We show solo consultants how to run sales calls that feel natural yet drive clear outcomes. From scoring fit without a CRM to handling budget early and locking next steps, we share simple pivots that raise conversions without chasing more leads. • three recurring sales call mistakes and how to fix them • four fit factors to qualify buyers fast • simple bridge score you can run on a notepad • use intake forms for pre-qualification • magic pivots that make money talk easy • build c...

Send a text Register for the workshop + bonus hot seat session for only $37! We share a simple system to turn referrals from random to reliable using clear positioning, fast community engagement, a signature talk, and steady partner touchpoints. Clarity beats volume, and speed plus usefulness earns trust and repeat mentions. • defining a one-line positioning that states problem, audience, and method • putting positioning everywhere for repetition and recall • answering niche community ques...

Send us a text We share a practical playbook for turning in‑person events into low‑pressure business development, especially for introverts. Mindset, prep, and simple conversation moves replace scripts and force with curiosity and follow‑through. • reframing networking as a business development call • doing targeted pre‑event research and LinkedIn warmups • arriving early to make first conversations easy • wearing subtle conversation cues to invite openers • asking “what brings you here?” in...

Send us a text We break down lifecycle marketing as a practical engine that connects acquisition to revenue with smart flows, clean lists and respectful cadence. Craig Zingerlein shares deliverability tactics, must-have sequences and simple tests to raise conversions without burning out. • definition of lifecycle marketing and where it sits in the funnel • flows versus campaigns, triggers and exits • lead nurture, onboarding, upsell, abandoned cart, evergreen, sunset • avoiding spammy outrea...

Send us a text Try Crew Fiction Tired of shouting into the void and hoping readers find you? We unpack a clear, stress-free system any fiction author can use to build a professional presence, get approved on Goodreads, and grow a loyal email list that powers bigger launches. With Sam from CrewFiction, we map the path from scattered links to a polished hub that ranks on Google, showcases your books, and welcomes new readers with irresistible bonuses. We start with the foundation: a clean, fas...

Send us a text We unpack a simple offer path that moves buyers from cold to ready by matching their awareness at each step. Lead magnets clarify symptoms, active generators reveal solutions, micro offers create quick wins, pop-up offers validate demand, and milestone-based main offers sell with less friction. • purpose of a lead magnet as list builder for cold audiences • matching messaging to symptom-level awareness • using active lead generators to demonstrate solutions • deploying micro o...

Send us a text We map the five lead sources that drove the most revenue last year and share the simple systems that make growth feel calm: niche communities, guest podcasting, lead waterfalls, LinkedIn nurture, and referrals done right. The aim is clarity, not hustle, so you can double down on what works for you. • auditing closed-won deals to find true lead sources • how to find and show up in niche communities • a simple cadence for events and workshops as a lead waterfall • why guest podc...