Episodes

Send us a text You aren’t seeing traction with your content marketing. You don’t know whether it’s your content calendar, your audience, or your distribution process that’s failing, but SOMETHING is failing. It is most likely your content themes. If you’re trying to attract everyone, it will not work. I spoke with Ben Sailer, a Content Strategist who has worked with CoSchedule and WordPress about content themes. In this episode, we dive into HOW to create content themes that attract the right...

Send us a text Do you feel like you reinvent the wheel every time you create content? This might be a problem with your processes (or lack of!). In this episode, Kane Jamison from Content Harmony joins us to discuss streamlining your workflows and processes for content marketing. Content Harmony's data-driven workflow helps you build awesome briefs and optimize your content with our AI-driven topic model. If you're interested in learning how to build better content in half the time, then this...

Send us a text As a business owner or a member of a small marketing team, you’ve probably experienced a day (or two!) where you have too many tasks for hours in the day. Delegation can be a powerful tool when you are busy and need to streamline your business. In this episode, Molly Rose Speed joins us to discuss all of the hats required of business owners and how delegation can help take your business to the next level. Connect with Molly: https://mollyrosedaly.com/ Join my events community f...

Send us a text Have you run across this problem? You create a ton of content, but no one really sees it. It feels like you’re wasting time and money because you never see the ROI. When I’m working with clients who say they’ve never seen the return on content marketing, I usually have one guess as to the reason: POOR DISTRIBUTION. Think of repurposing as part of your distribution strategy. By taking pillar or skyscraper content and slicing and dicing it into: Emails Videos Webinars Blog Po...

Send us a text Is your ideal buyer executive or the C-suite? Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will help inform their decisions. That’s why you need to move beyond focusing exclusively on SEO content (I mean, do it a little, but not exclusively). By conducting original research, creating reports, and repurposing those reports - you get the biggest ROI from your marketin...

Send us a text Content burnout is real. It can be completely overwhelming to run content marketing without a system in place. With so many moving pieces, it’s impossible to keep the content engine running smoothly without a project management plan in place. Today, I'm sharing an interview I had with Erin Balsa where she explained her project management process to me. From the perfect content team to project management tools, we talk about it all. Show notes and resources: https://tinymarketin...

Send us a text Even with a skeleton crew, you can still keep your brand on point. Lidia Racoma Varesco is teaching us how to set up our Canva account for success. Learn how to: 1. Build your brand kit for quick on-brand graphics. 2. Use folders to organize your graphics. 3. Hire a designer to create custom graphics in your Canva. Show notes and resources:: https://tinymarketing.me/ep14 Join my events community for FREE monthly events. I offer free events each month to help you master your...

Send us a text Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership. That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings. In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your...

Send us a text The Tiny Marketing Show is a live stream and podcast for marketing departments that value effective, efficient strategies. We talk about content marketing, email marketing, social media marketing all through the lens of efficient workflows and processes. You might be spending too much time creating content. I'm sharing ten ways to repurpose your content marketing. The benefits are endless, but I'll share three with you. You get more impressions on your content marketing. When y...

Send us a text How do you get a reputation as an expert in your field? Through consistency. Show up consistently. Narrow the focus of what you talk about. Add value to everything you do. The first step in getting known for a topic is to narrow down what you talk about to content themes. We interviewed Ben Sailer (formerly CoSchedule) and he taught us all about how to create content themes. During this interview, you’ll learn: What is a content theme? Why are content themes useful? How ...

Send us a text How can podcasting increase revenue? In this episode, Pat Helmers, the owner of the podcasting agency, Habanero Media, teaches us how businesses are increasing revenue through podcasting. Find the resources mentioned in this episode: https://tinymarketing.me/ep10 Join my events community for FREE monthly events. I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Support the sh...

Send us a text Are webinars going to decline as the country opens up? HELL NO. The rise in virtual events only showcased how effective and efficient virtual networking and educational opportunities could be. Ashley Leveque, Director of Marketing at Demio, is teaching us how to create engaging webinars that people want to attend. What will you learn? - How to turn your webinar attendees into participants - How small marketing teams can build a scalable webinar strategy that drives revenue - ...

Send us a text Content marketing can be tough, especially when it comes to creating quality content for your audience. It’s not enough just to write copy anymore. You need to create valuable content with the ultimate goal of converting your audience into your client or customer. In this interview, we have Josh Garofalo of Sway Copy teaching us how to create copy that converts, even when you don’t know what to write. Show notes and resources at: https://tinymarketing.me/ep08 Join my events co...

Send us a text Welcome to another episode of the Tiny Marketing Podcast. Learn how to write emails that people love receiving. Join Sarah Noel Block of Tiny Marketing and Rob & Kennedy from The Email Marketing Show to learn: - How to use modern techniques for emailing your list - How to sell through value - How to use stories in your email marketing Show notes at: https://tinymarketing.me/ep07 Connect with Rob and Kennedy: https://www.emailmarketingheroes.com Join my events community for FR...

Send us a text Do you want to sell more using LinkedIn, but without the spam? No one likes being pitch slapped when they accept a connection request. There is a better way. Mindi Rosser, Social Selling Strategist, walks us through how to build real relationships that lead to sales using LinkedIn. Show notes at: https://tinymarketing.me/ep06 Connect with Mindi Rosser Web: https://www.mindirosser.com/ LinkedIn: https://www.linkedin.com/in/mindirosser/ Join my events community for FREE monthly...

Send us a text In this episode of the Tiny Marketing Podcast, you'll learn to Build your annual strategic business plan! We discuss: 1. The importance of building a strategic plan for 2022 using an Agile approach. 2. How to create a simple plan using the "1-2-3" approach. 3. Talk about how companies and marketing departments who don't know what direction to go can do to move the needle. Don't forget to follow the podcast so you won't miss an episode Show notes and more at: https://tinymarket...

Send us a text In this episode of the Tiny Marketing Podcast, you will learn how to use quarterly marketing planning for your business. Join Sarah Noel Block of Tiny Marketing and Michelle Tresemer from TGroup Marketing Method to learn: - How to create digital marketing strategies on a quarterly basis - How to be agile with your marketing - How to simplify your planning EPISODE HIGHLIGHTS 03:45 Quarterly planning is a great way to stay focused. 07:45 The question is, for our target market wh...

Send us a text In this episode, you will learn how to make a social media launch successful. Join Sarah Noel Block of Tiny Marketing and Dhariana Lozano, social media consultant and fellow Orange Squad member to learn: - How to create a launch goal - How to build a launch schedule - How to create engaging social media posts to sell to your audience Don't forget to follow the podcast so you won't miss an episode Show notes and more at: http://tinymarketing.me/ep03 Join my events community for...

Send us a text Do you want to grow your team, but don’t have the resources to hire in-house? In this episode of Tiny Marketing, Donnie Boivin walks you through how to outsource (without screwing it up!). Outsourcing can be the key to scaling your business and reducing expenses. Yet, as with anything, there are risks and you need to take precautions. Hire Outsourcing Expert Donnie Boivin as your guide. Donnie will show you how to identify, assess, and find contractors, as well as give you the ...

Send us a text Welcome to the Tiny Marketing Podcast. Join Sarah Noel Block of Tiny Marketing and Kelly Stanze of Kelly Stanze Consulting to learn: How to use social media to impact SEO How to use your network to grow in the search space How to use SEO for eCommerce 06:00 Digital PR, in layman’s terms, means doing digital outreach with some level of visibility where it was not before. 18:32 Search engines are checking to see if your website is a good source of knowledge, information, authori...