364 - Boring Content & Big Breaks That Go Nowhere
Is your podcast too boring? It’s a question that makes even seasoned hosts squirm, but for beginner and intermediate podcasters, it’s the elephant in the recording studio. Today, we dive headfirst into the uncomfortable truth: most podcasts lose listeners not because of bad audio or lack of guests, but because they’re just plain dull. We break down the subtle signs your show might be putting people to sleep, as well as the reasons why even passionate creators fall into the “boring” trap. Midway through, we shift gears to dissect a headline that’s got the podcast world buzzing: author Amie McNee’s recent appearance on Jay Shetty’s “On Purpose” podcast. She went on to promote her book, but the response? Crickets. Was this a mismatch for her community, or a bold marketing experiment? We unpack the risks, the strategy, and what it means for creators everywhere.
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Episode Highlights:
[02:37] The #1 Podcast Killer Revealed
[03:04] Why Are Podcasts Boring?
[09:29] The Power of a Strong Intro
[22:07] Amie McNee’s Jay Shetty Appearance
[25:24] Was It the Wrong Show or a Bold Move?
[41:51] Lessons for Podcasters & Creators
[55:34] Tomorrow’s Hot Topic: Do Podcast Titles and Cover Art Really Matter?
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Substack:
Is Your Podcast Just Boring?:
Amie McNee’s Substack Article:
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