462. How Free Sponsorship Gear Becomes Taxable Income Overnight

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Good morning, podcasting Morning
Chat.

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Today is Thursday, February
26th, 2026, and today we're

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tackling content creators, tax
questions, opening up the

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mailbag and breaking down
podcast news that might have you

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rethinking ads growth and where
podcasting setting next.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
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And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again podcasting
Morning chat.

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Thank you so much for being
here.

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I am your host Mark Ronik and
currently on stage with me, my

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Co hosts, producer Ashley
Feller, Sid Meadows, BC Babbles,

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Ralphie Step, Nick Naulback and
Dr. Fay.

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And we were having a little
technical difficulties setting

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up this morning.
I think we're good to go now,

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although OK, there's BC and he
was with us and then

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disappeared.
Now I think he's back.

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Yep, he's giving us the thumbs
up.

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And by the way, I know all this
because we are also streaming

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live on all the video platforms
as you may have gathered.

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And if you want to learn more
about how to see us here live or

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even come back later and catch
the video on those various

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platforms, just go to
podcastingmorningchat.com slash

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join us now.
Yesterday, as you may know if

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you joined us, we did all things
news and commented quite a bit

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on a lot of those news stories.
And Ralph wasn't here because

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his wife was having a procedure
done.

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And a few people have asked for
an update, so I figure why not?

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We brought it up yesterday.
Ralph said it's OK to share a

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little bit today.
So Ralph, good morning, Welcome

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back.
How?

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Good morning.
How's the missus doing?

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The missus is doing pretty good.
I just want to say, first of

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all, thank you for everybody who
reached out.

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That was very kind of you.
My wife and I have been on a

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weight loss journey together and
I've lost 191 lbs and she's lost

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104.
Well, the reason she needed

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surgery is if anybody's been on
a journey like that, the body

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shrinks but the skin doesn't go
away.

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And So what she was having done
yesterday was a little bit of a

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combination of that and a
combination of having two

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children.
So if you're a woman, you can

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probably appreciate that.
But wife is good.

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She had an elective procedure.
It went very well.

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But now she's in this stage of
abdominal healing, which you

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don't realize until you go
through it.

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How much of your abdominal you
use for everything?

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I just want to thank everybody
for reaching out.

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It was a complete success.
She's doing great and she really

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appreciated all the kind
thoughts.

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She doesn't know who all you
people are, but she says that is

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really nice that you've got
people over there that that care

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about us.
And so thank you so much.

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That was a huge uplift for us
yesterday, so thank you again.

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Yeah, you're welcome, Ralph.
And I'm glad she's back home

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now.
That surgery can be quite

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painful, at least afterwards.
So we're wishing her well in a

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speedy recovery and a
congratulations to both of you

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for all the work that you've
obviously had to do in order to

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lose all of that weight, or as I
like to really say, release that

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weight.
Because if you lose weight, it

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means you could go find it
again, right?

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So instead, releasing that
weight means it ain't coming

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back.
Great way to look at a man for

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his.
I had pushed it off into the

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universe.
I had a friend say one time, it

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says when somebody loses weight,
somebody else gains it.

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So don't get near me because I
don't want to take it on.

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But but no, it's been a journey.
Mine's been 10 years and over

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the last year I've lost about 70
lbs of that.

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It's just great.
So thank you.

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Mark, you're welcome.
And Ralph, you know what I would

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love to do if you're cool with,
I'm sure you would be.

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You shared.
I think it was maybe last week,

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an old TV commercial ad that you
did years ago with when your

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kids were just little kids.
And I actually showed it to my

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wife because she's gotten to
know you as our accountant and

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financial advisor.
And I showed it to her and her

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jaw hit the floor.
She couldn't believe that was

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the same person.
So if you don't mind, if you

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could get producer Ashley that
link.

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We'll put it in the show notes
so our audience can check that

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out and see exactly what that
transformation looks like.

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Yeah, you don't realize it until
you think about £200 is a person

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and I look back at a video of me
and I go, wow, I lost a person.

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I'll be happy to share it.
That was a cool commercial,

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Mark.
We did that with our two young

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boys and we spent hours trying
to get them to say about one

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line each.
So I think everybody will get a

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kick out of that.
So absolutely, we'll definitely

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share that.
That'll be fun.

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Well, we're glad to have you
back Ralph, and thank you for

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pre recording your segment
yesterday.

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The content creators bite new
business bite and we actually

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had a few questions that popped
up that we were I think deserved

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some answers and we tried to
answer them the best we could as

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non accountants.
So let's just dive into that

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because let's see you in your
business.

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Bite said that clothing
generally may not be tax

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deductible.
And as content creators, I was

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thinking, well, you know,
clothing, we wear it on camera,

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so couldn't we do some kind of
write off on that?

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So let me just jump to the first
question for video podcasters

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and creators.
When, if ever, can clothing or

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wardrobe be legitimately
deducted as a business expense?

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It's a great question and I just
want to take an aside for just a

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second.
So I was listening to the show

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after the fact yesterday and I'm
going, oh, I want to say this.

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Oh, I want to say this.
I'm trying to click the pepper

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button, but it's not live so I
couldn't do it.

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No.
So basically the IRS code says

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if you can wear clothes outside
to do other things besides your

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work.
They're generally not

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deductible.
So a great example of that is if

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you work in a law firm and you
wear a suit everyday, generally

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you cannot deduct the cost of
the suit.

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Now if you have a costume,
that's a different story.

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So what I do with my clients, if
they have a shirt that has their

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logo on it, that's deductible.
If they have something that's a

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costume, like if I showed up
here every morning in a chicken

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suit, then I could probably
write off the chicken suit.

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But I can't write off my Under
Armour stuff.

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I can't do any of that stuff.
So that really the distinction

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is if you can wear it somewhere
besides you're, you're doing

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your work, then you're probably
not good to deduct.

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Now, Jonathan mentioned renting
clothes and I think with what

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he's doing, that's fine because
I think the argument could be

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made.
I'm not saying Jonathan was

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wearing a costume, don't take
that the wrong way.

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But in some ways that could be a
reasonable argument for if you

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got into a a decision with the
IRSI think that'd be a

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reasonable argument.
Generally, you know what we call

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street clothes, you're going to
get yourself in trouble if you

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try to do that.
But if they're embroidered with

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your logo, so.
So here's a hint.

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And this is a good thing anyway,
embroidery your stuff with your

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logo, it reinforces your brand
and it will be tax deductible.

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So I hope that answers your
question.

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Mark Yeah.
So let me ask now.

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I wish I had thought ahead and
worn one of my podcaster

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T-shirts that I often wear.
Today I'm wearing a Save Ferris

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in honor of the Ferris Bueller
movie, which is, yeah, that's a

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whole other thing we can get
into.

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But I often wear those podcaster
shirts.

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Sometimes they say podcast and
or podcaster.

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I also wear those out and about
from time to time.

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So what does that mean for me as
far as writing off those shirts

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that I I actually do purchase
and then wear on the show?

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I think those will be fine as
long as there's some tie into

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the show, like I'm a podcaster,
the pod father, you know, pot

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you, whatever.
There's I've seen a bunch of

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them.
I don't know that to say Ferris,

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today's going to work.
No, but but as long as you're

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being reasonable, and that's
what this all comes down to

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reasonableness.
If you go out and buy, you know,

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Burberry stuff and high end
stuff and you go to rate this

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off as a deduction on my show, I
think you might get yourself in

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a little trouble.
Now, that said, if you have a

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high fashion show and you're
buying stuff for a fashion show,

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that could be a different
discussion.

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But that's not really what we're
talking about.

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So I mean, I'm not saying you
can't wear it out somewhere.

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For example, like I've had
contract, I have clients that

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working contracting and they may
do contact, they get super

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dirty.
They wear, my grandfather used

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to call them dungarees, but
jeans and things like that, that

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they just get destroyed.
Those we could write off,

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absolutely.
OK.

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Thank you, Ralph.
Appreciate that.

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And Alex, I'm just going to real
quick.

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Whenever you come off mic, it's
very echoey and this has been

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happening the past couple of
times.

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I think it's because Clubhouse
is coming through on your phone

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and it's being picked up on the
mic.

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So just heads up on that and
yeah, thank you, Ralph.

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All right, that does make some
sense.

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And there were some other
questions that came about.

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So during that business bite
yesterday, you said that free

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products like a $2000 camera are
taxable income.

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So maybe you could answer a
little bit about fair market

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value as well, but BC question
how that works in practice since

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the creator doesn't actually
receive the cash.

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So how exactly should creators
account for high value gear that

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they receive for free like
cameras and mics etcetera in

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exchange for promotion?
That was a great question BC and

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again, I was trying to click the
answer while you were while I

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was watching this yesterday.
The IRS and the state's going to

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look at it is if you got
economic value, let's start

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there big 30,000 foot view.
If you got an economic benefit

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from something, then that's
income to you.

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If someone sends you some, and
there's really another nuanced

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piece to this, if someone is
sending you something, you may

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have to disclose it in your
podcast as well.

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If you're doing a review or
something like that, Federal

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Trade Commission would say, hey,
if you got free stuff and you're

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talking about that free stuff,
you may need to disclose it.

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But basically, if you get any
kind of economic value from

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anything that is sent to you,
you have to declare that as

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income.
Now, basically the way you would

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do it.
Yeah.

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And at BCI, hear what you're
saying, you're not getting any

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money for that.
But if you got that $2000

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microphone, we would use what's
called fair market value.

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And what I mean by that is if
you went to buy it yourself,

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what would you pay for it?
That would be the fair market

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value.
Now, there's a couple of

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workarounds because I noticed
somebody had made a comment, but

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how about talk to your CPA?
They can help you out with this.

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One of the things you can do is
if you're not going to use it

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yourself, you could donate that
to A5O1C3 charity or something

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like that, and then you would
effectively not have to worry

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about declaring that as income.
I think that would be perfectly

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fine.
If you do have to declare it as

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income, then it becomes as if
you had bought something.

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And if you buy something, then
you can take a deduction for

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the, you know, the, the, the
interest and all that kind of

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stuff.
Excuse me, the depreciation on

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that if you are going to capture
it as income.

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So, yeah, BCII hear what you're
saying.

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It's kind of like Mark had a
great analogy.

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And that is, you know, you're on
the price is right.

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And as you walk off the screen,
the tax man's there.

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00:11:56,600 --> 00:11:59,560
That's fact.
And you don't have the physical

227
00:11:59,560 --> 00:12:01,320
cash to pay the tax.
But guess what?

228
00:12:01,320 --> 00:12:03,920
The IRS wants their money.
And it's no different than if

229
00:12:03,920 --> 00:12:06,760
you, a lot of people don't think
about this one, you don't see it

230
00:12:06,760 --> 00:12:08,200
as much.
But the old call in, you know,

231
00:12:08,200 --> 00:12:11,960
if you're the 5th caller on the
radio show, technically you're

232
00:12:11,960 --> 00:12:13,600
supposed to pay tax on that
money.

233
00:12:14,000 --> 00:12:16,520
And if it's over a certain
amount, Jerry, the radio station

234
00:12:16,520 --> 00:12:18,880
would give you what's called a
1099 form at the end of the

235
00:12:18,920 --> 00:12:20,560
year.
But all, all brilliant things.

236
00:12:20,560 --> 00:12:24,160
And The thing is, the IRS is
looking to make people pay this

237
00:12:24,160 --> 00:12:27,560
be we've seen a lot of high,
some celebrities who got nailed

238
00:12:27,560 --> 00:12:29,760
on these kind of things.
So this is one that really watch

239
00:12:29,760 --> 00:12:31,160
out for.
When I saw that article come up

240
00:12:31,160 --> 00:12:34,160
from Yahoo Finance, I said a lot
of creators don't think about

241
00:12:34,160 --> 00:12:37,080
that because we make these
relationships shifts with shore

242
00:12:37,080 --> 00:12:40,560
or road or Riverside, and we
don't think about the economic

243
00:12:40,560 --> 00:12:42,400
benefit that we've received for
those things.

244
00:12:42,400 --> 00:12:46,040
So that's where, and here's the
thing, it's like you're the IRS

245
00:12:46,040 --> 00:12:48,480
is going to win because they're
going to look at your shop BC

246
00:12:48,480 --> 00:12:51,120
and see your shore microphone.
And if you're talking about,

247
00:12:51,120 --> 00:12:53,920
hey, I got this shore microphone
from shore, they'd be like, I

248
00:12:53,920 --> 00:12:58,160
wonder if he reported that.
So listen, I know BC actually

249
00:12:58,160 --> 00:13:01,360
has a follow up question and let
me get to before we get to you

250
00:13:01,360 --> 00:13:06,400
BC Mike Short is over on
Clubhouse in the chat and he

251
00:13:06,400 --> 00:13:09,160
said if you bought it yourself,
couldn't you write it off as a

252
00:13:09,160 --> 00:13:11,800
business expense?
And then he follows that up

253
00:13:11,800 --> 00:13:14,680
with.
If you get it free to use, how

254
00:13:14,680 --> 00:13:18,640
is that handled?
Well, so if you get it free, you

255
00:13:18,640 --> 00:13:20,760
haven't, you actually haven't
paid for it.

256
00:13:21,160 --> 00:13:24,000
So you can't write off something
that you've paid for.

257
00:13:24,440 --> 00:13:27,720
So it's a little nuanced Gray
area thing if you think about

258
00:13:27,720 --> 00:13:30,120
it, because technically you
could say, well, if I'm using it

259
00:13:30,120 --> 00:13:32,800
for my show, then I shouldn't
have to declare it as income.

260
00:13:32,800 --> 00:13:34,960
That's also true.
If you think about it, if you

261
00:13:34,960 --> 00:13:38,520
get a microphone and you use it
for your show, then I mean, I

262
00:13:38,520 --> 00:13:40,480
think there's a reasonable
argument to make that hey, I

263
00:13:40,480 --> 00:13:43,280
could have shown the income and
taken an expense.

264
00:13:43,680 --> 00:13:46,360
So if you get it, you don't
declare the income, but you say,

265
00:13:46,360 --> 00:13:47,760
hey, I'm going to use it on my
show.

266
00:13:47,760 --> 00:13:51,320
Again, no tax issue.
The issue is if someone sends

267
00:13:51,320 --> 00:13:53,920
you something like BC they say,
hey, you know, we love BC, we're

268
00:13:53,920 --> 00:13:56,600
going to send him.
AI don't know a fancy bag or

269
00:13:56,600 --> 00:13:58,440
something like that and you
don't use it on your show.

270
00:13:58,440 --> 00:14:00,880
You take a carry bag for where
you go shopping or something

271
00:14:00,880 --> 00:14:02,880
like that.
That would be income to you.

272
00:14:02,880 --> 00:14:05,280
But no, if you're going to use
it on your show, I think there's

273
00:14:05,280 --> 00:14:09,400
no issue there.
So if BC put that bag, let's say

274
00:14:09,400 --> 00:14:13,720
he hung it up behind him on the
wall where he shoots his

275
00:14:13,720 --> 00:14:17,600
content, that would count.
Likely so, because then you can

276
00:14:17,600 --> 00:14:20,480
make an argument.
It's a prop again, you let me

277
00:14:20,480 --> 00:14:22,760
let me back up stuff.
Mark, think about it like this.

278
00:14:23,200 --> 00:14:25,240
You're going to be sitting
across from, if you're the

279
00:14:25,240 --> 00:14:27,000
unlucky winner of the audit
lottery.

280
00:14:27,000 --> 00:14:28,960
First of all, you got to be
unlucky and win the audit

281
00:14:28,960 --> 00:14:30,360
lottery.
Second thing, you're going to be

282
00:14:30,360 --> 00:14:33,880
sitting across from a government
bureaucrat who isn't going to

283
00:14:33,880 --> 00:14:36,480
appreciate nice stuff.
And I don't mean that to be

284
00:14:36,480 --> 00:14:38,960
mean.
So depending upon what it is, if

285
00:14:38,960 --> 00:14:42,680
you've got, you know, a fancy
Louis Vuitton bag or something

286
00:14:42,680 --> 00:14:44,880
like that in your street, in
your shop behind you and they're

287
00:14:44,880 --> 00:14:47,280
like, oh, I can't afford a $2000
bag.

288
00:14:47,960 --> 00:14:49,240
You understand where I'm going
with that.

289
00:14:49,240 --> 00:14:52,360
So just be aware of the we talk
about audience on the show all

290
00:14:52,360 --> 00:14:54,600
the time.
Be aware of the audience you're

291
00:14:54,600 --> 00:14:56,880
talking to.
If it's something reasonable, if

292
00:14:56,880 --> 00:14:59,880
it's so I always say if you, if
you can, if you can say to your

293
00:14:59,880 --> 00:15:01,960
grandmother and your grandmother
tells you, Mark, get out of here

294
00:15:01,960 --> 00:15:03,840
with that.
If if you can prove it to

295
00:15:03,840 --> 00:15:06,880
grandma, you're probably fine.
Fair enough.

296
00:15:06,880 --> 00:15:09,560
OK, let's get to BC.
Thank you for your patience.

297
00:15:09,560 --> 00:15:13,120
BC what was your question?
Yes, it kind of reminds me of

298
00:15:13,120 --> 00:15:15,680
for those of us who attended the
Empowered podcast in conference

299
00:15:15,680 --> 00:15:17,960
last year, we know that the
Podcast professionals

300
00:15:17,960 --> 00:15:22,120
Association was doing the the
lottery to see who would win a

301
00:15:22,120 --> 00:15:24,720
shore mic.
And I'm so I'm, I'm wondering

302
00:15:24,720 --> 00:15:27,280
in, in that same instance when
it's a lottery like that, if

303
00:15:27,280 --> 00:15:29,360
it's still something that has to
be declared.

304
00:15:29,680 --> 00:15:33,000
If so, I'm happy that I was too
impatient and I bought my own

305
00:15:33,400 --> 00:15:35,120
without knowing who the winner
was anyway.

306
00:15:35,480 --> 00:15:36,120
And.
Seriously.

307
00:15:36,120 --> 00:15:37,240
Just to be.
Clear just to.

308
00:15:37,920 --> 00:15:41,080
Be clear.
You won that sure microphone at

309
00:15:41,080 --> 00:15:42,320
no DC.
No, you didn't.

310
00:15:42,320 --> 00:15:43,360
I thought you did.
No.

311
00:15:44,000 --> 00:15:45,920
To my knowledge I have got no
clue who the winner is.

312
00:15:45,920 --> 00:15:48,400
I was too impatient so I went
out and bought this the next.

313
00:15:48,400 --> 00:15:50,280
Look into this.
I need to look into this, I

314
00:15:50,280 --> 00:15:52,360
swear.
But I'm owed a microphone and I

315
00:15:52,360 --> 00:15:55,720
would like to hear about that.
But in the meantime, this was

316
00:15:55,840 --> 00:15:59,560
paid for paid taxes already.
But I'm interested in wondering

317
00:15:59,560 --> 00:16:02,200
in that particular nuance,
Ralph, if that's kind of the

318
00:16:02,200 --> 00:16:04,320
same thing.
And then also this whole

319
00:16:04,320 --> 00:16:07,280
discussion has me like thinking
about all the influencers I see

320
00:16:07,280 --> 00:16:11,160
who get huge boxes of every what
they call not media kits but

321
00:16:11,160 --> 00:16:13,280
they get all the gear from.
Swags.

322
00:16:13,560 --> 00:16:16,560
But like the boxes itself have
have like dozens of products and

323
00:16:16,560 --> 00:16:18,760
I'm like, Dang, they have to
declare all that stuff on their

324
00:16:18,760 --> 00:16:20,480
taxes.
That's insane.

325
00:16:20,800 --> 00:16:22,560
Because if you're a huge
influencer, you're getting a

326
00:16:22,560 --> 00:16:25,600
massive boxes of dozens and
dozens of items every single

327
00:16:25,600 --> 00:16:27,760
week.
So kind of sucks, but yeah, But

328
00:16:27,760 --> 00:16:29,160
about that nuance, Charles, does
that.

329
00:16:29,160 --> 00:16:32,240
Does that also fit into this if
it's part of a lottery?

330
00:16:32,520 --> 00:16:35,720
Like it with the mature
microphone thing at the Empower

331
00:16:35,720 --> 00:16:39,200
Podcasting Conference.
If you receive anything that

332
00:16:39,240 --> 00:16:43,240
enriches your bottom line, then
that is a gift.

333
00:16:43,720 --> 00:16:45,880
And I don't want to confuse
gift, but yeah, I mean, it's

334
00:16:45,880 --> 00:16:47,560
income to you effectively.
Yeah.

335
00:16:47,560 --> 00:16:49,400
Once you talk about the
influence, that's a big deal.

336
00:16:49,400 --> 00:16:51,480
Like the influence.
We're getting these bags at the

337
00:16:51,480 --> 00:16:53,000
Grammy Awards and all that kind
of stuff.

338
00:16:53,000 --> 00:16:56,240
Technically, they're supposed to
report the value of those things

339
00:16:56,240 --> 00:16:59,920
and those things can be a ton.
So that is absolutely true and

340
00:16:59,920 --> 00:17:02,480
and the IRS has made scapegoats
of a lot of people in that

341
00:17:02,480 --> 00:17:04,960
regard.
You got all these watches and

342
00:17:04,960 --> 00:17:08,800
bags and all this kind of stuff.
What you will find BC is a lot

343
00:17:08,800 --> 00:17:12,480
of those folks will actually
donate those items to charity so

344
00:17:12,480 --> 00:17:15,319
that they can push that out as
not actually receiving that

345
00:17:15,319 --> 00:17:17,920
themselves.
So if you do end up getting that

346
00:17:17,920 --> 00:17:20,040
that sure, Mike, then
technically, yeah, it's a, it

347
00:17:20,040 --> 00:17:22,440
should be reported as income to
you, absolutely.

348
00:17:22,720 --> 00:17:25,319
But if you're going to use it on
your show, I think the argument

349
00:17:25,319 --> 00:17:26,839
could be made that you could
write that off.

350
00:17:26,839 --> 00:17:29,120
So therefore the net effect is
0.

351
00:17:30,080 --> 00:17:32,040
Yeah, I was going to ask.
I was going to ask and see if

352
00:17:32,040 --> 00:17:35,200
that was a possible loophole.
Now before you mentioned C3, do

353
00:17:35,200 --> 00:17:38,040
do C fours also count in that
same as like a non profit

354
00:17:38,040 --> 00:17:39,800
donation?
Yeah, I mean, as long as it is a

355
00:17:39,840 --> 00:17:42,760
true nonprofit as regulated by
the Iris, there's a couple of

356
00:17:42,760 --> 00:17:46,120
different, a lot of people don't
know 501 C is just the IRIS code

357
00:17:46,120 --> 00:17:50,960
section for the designation.
There's AC3C4 probably AC 9:10

358
00:17:50,960 --> 00:17:52,520
and 11:12.
I'm not 100% sure.

359
00:17:52,520 --> 00:17:55,520
But yeah, as long as they are a
charity, which gets a lot of

360
00:17:55,520 --> 00:17:57,040
people in trouble too and
market, I don't take the whole

361
00:17:57,040 --> 00:18:00,800
show, but just be careful of
that because a lot of people

362
00:18:00,800 --> 00:18:03,480
see, and I'm going to get on a
soapbox for just a second.

363
00:18:03,480 --> 00:18:07,240
A lot of people see these
GoFundMe sites and they just

364
00:18:07,240 --> 00:18:08,880
assume that's a legitimate
charity.

365
00:18:08,880 --> 00:18:11,800
It is not.
If you donate to a GoFundMe

366
00:18:11,800 --> 00:18:13,680
site, that is not an IRS
charity.

367
00:18:13,680 --> 00:18:16,400
And technically you cannot
deduct the the money that you

368
00:18:16,400 --> 00:18:20,000
give to a GoFundMe unless they
have a charity behind them.

369
00:18:20,240 --> 00:18:23,080
So just, and, and only reason I
brought that up is BC mentioned

370
00:18:23,080 --> 00:18:26,200
that you just need to make sure
the person who's giving the

371
00:18:26,200 --> 00:18:30,160
donor is responsible for
ensuring that the donee, the

372
00:18:30,160 --> 00:18:33,600
person you're giving it to is
actually a legitimate charity.

373
00:18:33,880 --> 00:18:36,440
There are IRS sites you can go
to the check them up.

374
00:18:36,440 --> 00:18:38,600
Are they, are they really sites?
Again, that's getting into

375
00:18:38,600 --> 00:18:41,680
weeds, but yeah, but so BC.
But to answer your big question,

376
00:18:41,680 --> 00:18:44,400
yeah, if you get anything that's
of value, technically you're

377
00:18:44,400 --> 00:18:48,120
supposed to declare it.
Thank you BC I was just doing a

378
00:18:48,120 --> 00:18:50,280
little investigative work and I
guess I was wrong.

379
00:18:50,280 --> 00:18:53,120
I'm sorry to have said it, but I
thought you won that.

380
00:18:53,120 --> 00:18:55,680
Mic, you got me so excited.
First I'm like, wow, I'm about

381
00:18:55,680 --> 00:18:57,440
to have two sure mics in my
studio.

382
00:18:57,440 --> 00:18:59,000
That's going to be awesome.
But no.

383
00:18:59,840 --> 00:19:02,080
Hey, Ashley, Producer Ashley has
a question.

384
00:19:02,080 --> 00:19:04,520
Go for it.
My question is, what if what you

385
00:19:04,520 --> 00:19:08,520
receive is a digital product?
For example, I write for an

386
00:19:08,520 --> 00:19:12,400
online publication.
I received probably 5 to 10

387
00:19:12,400 --> 00:19:16,400
digital albums a week.
Am I responsible for writing

388
00:19:16,400 --> 00:19:18,760
that off since I've receiving
digital albums?

389
00:19:18,760 --> 00:19:20,760
Yeah, technically.
I mean, if they have value,

390
00:19:20,760 --> 00:19:23,200
Ashley, then one could make an
argument that if you're

391
00:19:23,200 --> 00:19:26,240
receiving something of value,
then technically that is income

392
00:19:26,240 --> 00:19:28,000
to you.
There you go.

393
00:19:28,000 --> 00:19:31,600
OK, Thank you, Ralph.
Let me make sure that I have.

394
00:19:31,600 --> 00:19:35,360
Well, first, if anybody else has
any questions, by all means, if

395
00:19:35,360 --> 00:19:37,120
it's under $600.00, does it
matter?

396
00:19:37,240 --> 00:19:39,680
No, that's a popular
misconception, Alex.

397
00:19:39,680 --> 00:19:42,280
A lot of people think that, oh,
if it's under $600.00, I don't

398
00:19:42,280 --> 00:19:43,600
have to report it.
That's not true.

399
00:19:44,080 --> 00:19:47,680
The $600.00 threshold is the
person giving it to you should

400
00:19:47,680 --> 00:19:50,880
be filling out a 1099 if it's
over $600.

401
00:19:51,280 --> 00:19:53,600
That's the rub.
A lot of people think, well, if

402
00:19:53,600 --> 00:19:56,560
I pay somebody under $600.00, I
don't have to report that.

403
00:19:56,560 --> 00:19:58,200
I don't have to show that that's
not true.

404
00:19:58,760 --> 00:20:02,480
It it's only when it gets over
$600.00 that you actually have a

405
00:20:02,480 --> 00:20:05,600
reporting requirement.
But it you're going to laugh

406
00:20:05,600 --> 00:20:07,800
when I say this, Alex, but if
you have a garage sale at your

407
00:20:07,800 --> 00:20:10,480
house, if you want to look at
the full letter of the law of

408
00:20:10,480 --> 00:20:13,240
the IRS, you should be reporting
the proceeds from your garage

409
00:20:13,240 --> 00:20:15,120
sale.
Nobody does.

410
00:20:15,200 --> 00:20:19,200
To be blunt, $600.00 is the
thought of you don't get a form

411
00:20:19,200 --> 00:20:20,560
for that.
They don't have to prepare a

412
00:20:20,560 --> 00:20:23,560
form for that, but if you get a
nickel, technically it's

413
00:20:23,560 --> 00:20:25,880
reportable.
Thank you, Ralph.

414
00:20:27,720 --> 00:20:31,320
OK, so let's dive in.
Thank you, Ralph for all those

415
00:20:31,320 --> 00:20:34,040
answers to our burning questions
around taxes.

416
00:20:34,040 --> 00:20:36,960
And clearly this is the time to
be talking about it because tax

417
00:20:36,960 --> 00:20:40,560
season is here.
And Ralph, I know I happen to

418
00:20:40,560 --> 00:20:45,160
know, is in the thick of that
right now as an accountant.

419
00:20:45,160 --> 00:20:49,400
And by the way, go to
contentcreatorsaccountant.com to

420
00:20:49,400 --> 00:20:52,440
learn more about Ralph and how
maybe you could start working

421
00:20:52,440 --> 00:20:54,720
with him.
Lots of great information over

422
00:20:54,720 --> 00:20:59,320
there as well.
OK, so from the mailbag, this is

423
00:20:59,320 --> 00:21:04,120
actually pulled from Reddit.
Just Full disclosure, this

424
00:21:04,120 --> 00:21:08,280
person is asking this.
I am planning a podcast with my

425
00:21:08,280 --> 00:21:11,120
friend.
It's a short, engaging podcast.

426
00:21:11,560 --> 00:21:14,600
Since it's the start, I don't
want to spend a lot of money.

427
00:21:15,080 --> 00:21:18,200
Kind of appropriate based on the
conversations that we're having.

428
00:21:18,520 --> 00:21:21,320
Don't want to spend a lot of
money on the equipment we have.

429
00:21:22,120 --> 00:21:30,720
We have an iPhone 14 Pro and a
Canon EOS 700D with 18-15 lens.

430
00:21:31,120 --> 00:21:35,240
He goes on to say I need to get
solid quality and sound.

431
00:21:35,240 --> 00:21:39,240
I have already designed how the
background and setup should be,

432
00:21:39,480 --> 00:21:44,120
but I'm confused with the
equipment he has actually a list

433
00:21:44,120 --> 00:21:48,760
of questions here first says
should I go for the iPhone in

434
00:21:48,760 --> 00:21:53,720
landscape mode or the camera?
I think what he means is front

435
00:21:53,720 --> 00:21:56,720
camera.
My advice is go landscape every

436
00:21:56,720 --> 00:21:58,560
time.
That's the way to do it.

437
00:21:58,560 --> 00:22:01,120
Especially, you know, if you're
planning on putting this video

438
00:22:01,120 --> 00:22:04,760
on say YouTube.
I think that you want it to be

439
00:22:04,760 --> 00:22:07,400
horizontal.
Now, if it's short form stuff,

440
00:22:07,400 --> 00:22:11,560
if we're talking 32nd clips,
yeah, then vertical makes more

441
00:22:11,560 --> 00:22:12,600
sense.
But if you're shooting a

442
00:22:12,600 --> 00:22:16,480
podcast, I say horizontal every
time.

443
00:22:16,840 --> 00:22:20,240
And by the way, Janae has joined
us on stage as well, who's one

444
00:22:20,240 --> 00:22:25,600
of our expert hardware guys here
in the podcasting space.

445
00:22:25,600 --> 00:22:28,920
And Janae, any thoughts to what
I said or you do you agree?

446
00:22:28,920 --> 00:22:31,280
Disagree.
Can you repeat the question

447
00:22:31,280 --> 00:22:32,680
because I think I got half of
it.

448
00:22:32,800 --> 00:22:37,920
This podcaster wants to use an
iPhone 14 Pro as one of his

449
00:22:37,920 --> 00:22:41,880
cameras and he's wondering, do I
go landscape mode or use the

450
00:22:41,880 --> 00:22:44,240
front camera, meaning basically
vertical?

451
00:22:44,240 --> 00:22:47,240
And my answer is landscape every
time when you're, especially

452
00:22:47,240 --> 00:22:49,400
when you're shooting long form
content.

453
00:22:50,200 --> 00:22:54,520
I agree they should definitely
use the the back camera and

454
00:22:54,520 --> 00:22:58,640
landscape and if they can record
in 4K again frame it so then you

455
00:22:58,640 --> 00:23:03,840
can crop out the Section 4 for
vertical and still have a higher

456
00:23:03,840 --> 00:23:05,840
quality.
That's that's would be the best

457
00:23:05,840 --> 00:23:07,160
way to do it.
Awesome.

458
00:23:07,160 --> 00:23:09,240
Thank you.
The next question he has here is

459
00:23:09,240 --> 00:23:14,760
what kind of mics should I buy
to have solid sound output?

460
00:23:14,760 --> 00:23:17,400
And actually I please forgive
me, I know Ashley wanted to

461
00:23:17,400 --> 00:23:20,320
chime in on the last point.
So I'm going to go back track

462
00:23:20,320 --> 00:23:22,040
and then we'll get to the
question I just read.

463
00:23:22,040 --> 00:23:24,800
Go ahead, Ashley.
I would use both cameras and of

464
00:23:24,800 --> 00:23:28,000
course, to your point, in
landscape for both of them.

465
00:23:28,000 --> 00:23:31,240
The reason why I say both
cameras is, especially if you're

466
00:23:31,240 --> 00:23:33,760
just starting out, you don't
really know what your preference

467
00:23:33,760 --> 00:23:36,120
is.
So I would record yourself at

468
00:23:36,120 --> 00:23:38,760
two different angles and then
make a decision as to which one

469
00:23:38,760 --> 00:23:41,440
you like.
Plus, if you've got the chops,

470
00:23:41,760 --> 00:23:44,440
it looks really good to have
more than one camera if you're

471
00:23:44,440 --> 00:23:45,280
up to it.
Yeah.

472
00:23:45,280 --> 00:23:47,440
Thank you.
Ashley, BC, did you want to

473
00:23:47,440 --> 00:23:49,400
chime in too before we get to
that next question?

474
00:23:50,120 --> 00:23:52,000
Yeah, I was going to say a
couple of nuances here as well.

475
00:23:52,000 --> 00:23:54,320
I don't know if they've
mentioned what they're planning

476
00:23:54,320 --> 00:23:56,520
to use in post production for
the program.

477
00:23:56,880 --> 00:23:59,800
I would say just make sure if
it's it's on the computer, if

478
00:23:59,800 --> 00:24:03,320
you're using 4K, got to make
sure you've got at least 16 gigs

479
00:24:03,320 --> 00:24:05,840
of RAM on that computer.
That's how much you need for

480
00:24:06,160 --> 00:24:08,000
kind of your basic 4K these
days.

481
00:24:08,080 --> 00:24:15,600
Sorry, 16 gigs for your basic
1080P then I think it's 32 for

482
00:24:15,600 --> 00:24:17,320
4K.
Janae might be able to correct

483
00:24:17,320 --> 00:24:20,440
me on that.
And then yeah, use, use the

484
00:24:20,440 --> 00:24:23,640
horizontal on both those cameras
and in post production, you want

485
00:24:23,640 --> 00:24:26,640
to make sure if you have again,
if you have the chops, be sure

486
00:24:26,640 --> 00:24:29,680
to be sure.
Wow, make sure to line up that

487
00:24:29,680 --> 00:24:33,920
audio first.
Then remove the DSLR, the Canons

488
00:24:33,920 --> 00:24:36,640
audio, because likely the
iPhone, even though it's not a

489
00:24:36,640 --> 00:24:40,320
DSLR, will probably have the
better quality audio recording.

490
00:24:41,440 --> 00:24:45,000
Thank you.
BC Janae, did you catch that and

491
00:24:45,000 --> 00:24:48,960
did you any comments as far as
the amount of RAM you should

492
00:24:48,960 --> 00:24:51,760
have based on the quality of
video that you're importing into

493
00:24:51,760 --> 00:24:54,440
your computer?
It sounds like he wants to

494
00:24:54,440 --> 00:24:59,320
record on his phone and not on a
computer, but that's the best

495
00:24:59,320 --> 00:25:02,480
way to do it.
But if you are actually looking

496
00:25:02,480 --> 00:25:06,360
to record in 4K, recording
directly on the phone would be

497
00:25:06,360 --> 00:25:10,520
better because it's not bogged
down by any other applications

498
00:25:10,520 --> 00:25:15,360
running on a computer and more
RAM, more possibilities.

499
00:25:15,680 --> 00:25:19,120
But again, what I would do is
test, test every single

500
00:25:19,120 --> 00:25:21,800
configuration you can.
And that's something that we

501
00:25:21,800 --> 00:25:24,760
don't do a whole lot of time
because we just want to go, go,

502
00:25:24,760 --> 00:25:26,880
go.
So test as many different

503
00:25:26,880 --> 00:25:32,640
configurations as he can,
multiple camera and see what you

504
00:25:32,640 --> 00:25:34,760
like because you're not going
to.

505
00:25:35,040 --> 00:25:38,160
I mean, you can think all about
it all day long, but unless you

506
00:25:38,160 --> 00:25:40,600
test, you're not going to know
what's going to look good.

507
00:25:40,960 --> 00:25:41,720
Thanks.
Awesome.

508
00:25:41,720 --> 00:25:43,080
Thank you, Janae.
All right.

509
00:25:43,080 --> 00:25:47,040
And keeping it moving with this
same person here on the mailbag.

510
00:25:47,040 --> 00:25:49,080
Oh, Ralph, did you want to add
something before I get to that

511
00:25:49,080 --> 00:25:49,640
next?
Question.

512
00:25:49,640 --> 00:25:52,240
I just want to say one thing.
I believe what you just said,

513
00:25:52,240 --> 00:25:55,600
Mark, shoot in landscape all the
time because you can always

514
00:25:55,600 --> 00:25:59,040
convert it to vertical and
that's when I record my video

515
00:25:59,040 --> 00:26:00,640
shows.
I always shoot it in landscape

516
00:26:00,640 --> 00:26:03,080
because I can always go in the
descriptors what the tool my

517
00:26:03,080 --> 00:26:05,520
team uses and I can make a
vertical out of it, but I can't

518
00:26:05,520 --> 00:26:08,560
go the other way around.
That's my advice is just make a

519
00:26:08,560 --> 00:26:10,280
landscape.
You can always cut it up from

520
00:26:10,280 --> 00:26:11,560
there.
Awesome.

521
00:26:11,560 --> 00:26:13,840
OK.
And then the next question is

522
00:26:13,840 --> 00:26:18,840
what kind of mics should I buy
to have solid sound output?

523
00:26:19,440 --> 00:26:22,040
I'm going to go right back to
you, Janae, if you are able,

524
00:26:22,040 --> 00:26:26,000
because I think this is a little
trickier of a of an answer to

525
00:26:26,000 --> 00:26:29,120
give when we're thinking about
the fact that he's using an

526
00:26:29,120 --> 00:26:32,880
iPhone as one camera and quite
possibly the Canon as another

527
00:26:32,880 --> 00:26:35,360
camera.
What's the best way and best

528
00:26:35,360 --> 00:26:37,680
mics he should be using to
capture that audio?

529
00:26:38,440 --> 00:26:42,240
It's going to go back to how
much budget you have to be able

530
00:26:42,240 --> 00:26:47,880
to put on a microphone if he, if
he's recording on the iPhone or

531
00:26:48,240 --> 00:26:54,360
whichever one it is recording
audio separately on a dedicated

532
00:26:54,360 --> 00:26:58,080
microphone would be the best and
then you can match it all up and

533
00:26:58,080 --> 00:27:00,920
post production.
If he is using a wireless

534
00:27:00,920 --> 00:27:05,200
microphone that can connect to
your camera through a a laugh

535
00:27:05,200 --> 00:27:10,560
pin, then the camera catches the
full audio and you can match up

536
00:27:10,560 --> 00:27:14,680
the audio between the two shots.
Again, it's getting really

537
00:27:14,680 --> 00:27:18,160
complicated right.
So I would say pick the

538
00:27:18,160 --> 00:27:24,160
microphone that you want to go
with, test the setup and do it

539
00:27:24,160 --> 00:27:27,520
all in posts.
And once you have it down, then

540
00:27:27,520 --> 00:27:30,040
you say, hey, I like this style
better.

541
00:27:30,320 --> 00:27:33,680
And then you have a workflow
setup that you can repeat over

542
00:27:33,680 --> 00:27:35,120
and over.
Awesome.

543
00:27:35,280 --> 00:27:36,360
All right.
Thank you, Janae.

544
00:27:36,440 --> 00:27:39,200
And then oh, BC had something I
believe.

545
00:27:39,200 --> 00:27:42,040
Go ahead BC.
If you're now looking to drop

546
00:27:42,040 --> 00:27:44,280
too much on a microphone right
now and depending on the space

547
00:27:44,280 --> 00:27:47,360
you're going to you're intending
to use for the recording,

548
00:27:47,600 --> 00:27:51,000
another good option for you
might be to instead utilize some

549
00:27:51,000 --> 00:27:54,000
of the budget on sound panels.
You know, put them up on the

550
00:27:54,000 --> 00:27:57,400
walls, you know, help to reduce
any kind of ambient noise.

551
00:27:57,680 --> 00:28:00,840
And then typically, I think cap
cuts are pretty popular post

552
00:28:00,840 --> 00:28:02,760
production tool for iPhone
users.

553
00:28:02,920 --> 00:28:05,840
You can run your recordings
through cap cut and there is a

554
00:28:05,840 --> 00:28:09,000
noise reduction option on that
interface and that can help you

555
00:28:09,000 --> 00:28:11,440
get some pretty good quality for
the final product as well.

556
00:28:11,960 --> 00:28:15,880
Thank you BC, by the way, shout
out to Jason Sirkone who is in

557
00:28:15,880 --> 00:28:19,200
the audience right now.
He's been on this show many

558
00:28:19,200 --> 00:28:23,040
times before and also my
business partner for Empowered

559
00:28:23,160 --> 00:28:26,160
Podcasting, our conference, by
the way, that conference coming

560
00:28:26,160 --> 00:28:31,320
up August 21st in Charlotte, NC.
If you want to get your tickets,

561
00:28:31,600 --> 00:28:35,120
do that right now.
Go to empoweredpodcasting.com.

562
00:28:35,120 --> 00:28:38,920
Learn more and click that buy
ticket button and get your

563
00:28:39,000 --> 00:28:41,240
tickets today.
Those ticket prices will be

564
00:28:41,240 --> 00:28:45,880
going up again soon, so now is a
great time to save a little

565
00:28:45,880 --> 00:28:50,120
money and look forward to a
great event coming up for

566
00:28:50,120 --> 00:28:53,120
independent podcasters this
August.

567
00:28:53,200 --> 00:28:57,840
OK, let's see here.
What kind of lighting setup

568
00:28:57,920 --> 00:29:01,080
should I have and how many
lights should I buy?

569
00:29:02,680 --> 00:29:04,560
Janae, I'm going to go to you
first again.

570
00:29:05,600 --> 00:29:08,960
Well, what I would do is I would
send this gentleman the link to

571
00:29:08,960 --> 00:29:11,480
my gear guide.
Yeah, well, why don't you give

572
00:29:11,480 --> 00:29:14,000
us that?
Give that to producer Ashley and

573
00:29:14,000 --> 00:29:15,360
then we'll put it out in the
show notes.

574
00:29:16,000 --> 00:29:19,440
Yeah, it has three different
setups, 3 different layouts, 3

575
00:29:19,440 --> 00:29:22,560
different types of things that
he can go based on his budget.

576
00:29:22,920 --> 00:29:25,880
And this would answer literally
all of the question that he's

577
00:29:25,880 --> 00:29:27,600
had so far.
Go ahead, Ralph.

578
00:29:27,840 --> 00:29:30,800
Having built a professional
studio that I'm sitting in right

579
00:29:30,800 --> 00:29:33,960
now, this got in much bigger
than I ever expected.

580
00:29:34,440 --> 00:29:37,000
So I figured I'm just going to
have a key light in front of me.

581
00:29:37,000 --> 00:29:40,080
So lingo term key light, just a
big bright light in front of you

582
00:29:40,080 --> 00:29:43,040
that flashes on you.
And when I started really doing

583
00:29:43,040 --> 00:29:44,600
the work with Janae, so I'm
going to work with some other

584
00:29:44,600 --> 00:29:47,480
people, then it turned into a
light in the front on the side,

585
00:29:47,680 --> 00:29:49,480
a front in the back, one over my
head.

586
00:29:49,720 --> 00:29:53,280
And next thing you know, I had a
guy that does work for WWE, like

587
00:29:53,280 --> 00:29:56,400
coming through Zoom to test
these out and you got light

588
00:29:56,400 --> 00:29:59,240
falling on your shoulders.
Listen, I learned this the hard

589
00:29:59,240 --> 00:30:00,520
way.
Don't overthink this.

590
00:30:01,280 --> 00:30:04,520
You can drive yourself crazy.
This is not a theater

591
00:30:04,520 --> 00:30:06,520
production.
Yes, you can spend money and

592
00:30:06,520 --> 00:30:08,760
make it look fantastic.
I think mine looks really great.

593
00:30:09,000 --> 00:30:11,360
Got some good people like Janae
helping me along the route.

594
00:30:11,360 --> 00:30:15,000
But if people can see you, I
think that's the key thing

595
00:30:15,000 --> 00:30:18,320
because you can drive yourself
crazy spending thousands and

596
00:30:18,320 --> 00:30:21,200
thousands and thousands of
dollars on lighting.

597
00:30:21,520 --> 00:30:26,160
But focus on your content first,
focus on connecting with your

598
00:30:26,160 --> 00:30:27,960
audience and focus on building
that.

599
00:30:27,960 --> 00:30:30,880
Once you do all those things,
then think about, well, I can

600
00:30:30,880 --> 00:30:32,640
upgrade to this and I can
upgrade that because I to be

601
00:30:32,640 --> 00:30:34,080
honest with you sharing too
much.

602
00:30:34,280 --> 00:30:37,280
I did all that other stuff 1st
and then I went back and said,

603
00:30:37,280 --> 00:30:39,320
OK, well, now I got to figure
out how to talk because I was

604
00:30:39,320 --> 00:30:40,720
not good at that when I first
started.

605
00:30:40,720 --> 00:30:42,440
So thanks for letting me comment
on that, Mark.

606
00:30:42,520 --> 00:30:44,440
Yeah, you're welcome.
Let me go to Dr. And then we're

607
00:30:44,440 --> 00:30:49,160
going to go to Alex.
Go ahead, Dr. Well, especially

608
00:30:49,160 --> 00:30:52,800
if you're brand new at this.
I mean, a lot of people when

609
00:30:52,800 --> 00:30:57,160
they think about embarking on
having a podcast, they start

610
00:30:57,160 --> 00:31:00,160
thinking about, OK, so I'm going
to get this, I'm going to get

611
00:31:00,160 --> 00:31:02,040
that.
You got to get this and that,

612
00:31:02,280 --> 00:31:05,720
and let's make sure that you
like doing this.

613
00:31:06,000 --> 00:31:10,160
I mean, the idea of doing it,
it's very romanticized.

614
00:31:10,160 --> 00:31:13,720
Just talking on the microphone,
interviewing people who you want

615
00:31:13,720 --> 00:31:16,880
to interview.
There is so much more to this

616
00:31:17,400 --> 00:31:22,200
that involves labor, you know.
So let's make sure that you

617
00:31:22,200 --> 00:31:26,560
really like doing this in the
1st place before you spend any

618
00:31:26,560 --> 00:31:28,520
big time money.
Agreed.

619
00:31:28,520 --> 00:31:33,120
And, you know, using that iPhone
14 Pro is, is really a great way

620
00:31:33,120 --> 00:31:36,200
to do this because look, that
camera, I know we're on the

621
00:31:36,200 --> 00:31:40,600
iPhone 17 Pro now, right?
But that camera is still really

622
00:31:40,600 --> 00:31:43,520
darn good.
And you know, he can shoot in up

623
00:31:43,520 --> 00:31:47,800
to 4K, right?
So this is a great way to not

624
00:31:47,800 --> 00:31:50,760
have to invest a ton of money
you've already invested in your

625
00:31:50,760 --> 00:31:53,360
iPhone.
So why not just use that to your

626
00:31:53,360 --> 00:31:55,440
advantage?
I think that that's a great

627
00:31:55,440 --> 00:31:58,000
point, Dr. that both you and
Ralph had made.

628
00:31:58,000 --> 00:32:01,360
And I think that this podcast or
whether he's really consciously

629
00:32:01,360 --> 00:32:04,320
realizing it or not, he's doing
the right thing here, just

630
00:32:04,320 --> 00:32:07,640
working with what he's got.
Janae, do you wanted to add on?

631
00:32:08,120 --> 00:32:12,080
It's what I wanted to add on is
one question that we should have

632
00:32:12,080 --> 00:32:14,680
in when they're asking these
kind of question is have they

633
00:32:14,680 --> 00:32:16,280
already been producing a
podcast?

634
00:32:16,280 --> 00:32:18,840
Have they been doing it for a
year, right?

635
00:32:18,920 --> 00:32:22,400
Is their content already good
that now they're upgrading to

636
00:32:22,400 --> 00:32:25,840
the next level?
Because tell you the truth, a

637
00:32:25,960 --> 00:32:28,880
client came to me and he'd
already been podcasting for one

638
00:32:28,880 --> 00:32:31,640
year, audio only.
And he's like, you know what?

639
00:32:31,640 --> 00:32:35,360
I want a top notch studio
because I'm getting results from

640
00:32:35,360 --> 00:32:39,240
my audio podcast.
Every client that came through

641
00:32:39,720 --> 00:32:45,640
his audio podcast was paying him
and K to get his services right.

642
00:32:45,640 --> 00:32:48,720
So now he's, he's got the money
to spend on a video studio.

643
00:32:48,720 --> 00:32:54,320
So he's got the he's got the
ability to speak already and now

644
00:32:54,320 --> 00:32:56,120
he's leveling it up with that
next level.

645
00:32:56,120 --> 00:33:00,680
So again, if we can have that
little bit data from the the

646
00:33:00,680 --> 00:33:03,800
person who's submitting these
kind of questions, that's always

647
00:33:03,800 --> 00:33:05,640
really, really helpful.
Agreed.

648
00:33:05,640 --> 00:33:10,240
My impression based on the whole
setup of the questions that this

649
00:33:10,240 --> 00:33:14,600
podcaster had, I think that he's
a newbie if it feels that way.

650
00:33:14,600 --> 00:33:17,600
Based on the way the questions
he's asking and the fact that he

651
00:33:17,600 --> 00:33:20,400
doesn't want to spend a lot of
money on equipment right now, I

652
00:33:20,400 --> 00:33:24,760
think that in this case, this is
probably his first podcast.

653
00:33:24,840 --> 00:33:28,640
Of course, I'm guessing, but by
the way, I want to also give a

654
00:33:28,720 --> 00:33:33,280
shout out to Stacy Sherman, who
is in the audience here on

655
00:33:33,280 --> 00:33:37,440
Clubhouse.
Stacy, a long time OG of the

656
00:33:37,440 --> 00:33:40,800
podcasting morning chat and it's
been a minute since we've seen

657
00:33:40,800 --> 00:33:43,480
her here.
She's a very busy woman doing

658
00:33:43,480 --> 00:33:47,840
lots of great stuff in the
customer experience space.

659
00:33:47,840 --> 00:33:50,400
Good to see you, Stacy.
Welcome back.

660
00:33:51,080 --> 00:33:54,480
It's great to have you here.
Let's see here now.

661
00:33:54,480 --> 00:33:57,440
Alex, did you have anything else
you wanted to chime in on when

662
00:33:57,440 --> 00:33:59,880
you're looking at podcasting on
a budget?

663
00:34:00,200 --> 00:34:02,040
I wanted to dovetail what Dr.
said.

664
00:34:02,560 --> 00:34:05,840
Before you start buying stuff,
first do your research because

665
00:34:05,840 --> 00:34:11,280
you can do a lot with a little
and just by placing a normal

666
00:34:11,280 --> 00:34:16,360
light in a certain way or
opening the shades, it doesn't

667
00:34:16,360 --> 00:34:19,800
matter how expense, and I know
Janae will say yes, it does, but

668
00:34:20,120 --> 00:34:22,239
it does matter.
But it doesn't matter how

669
00:34:22,239 --> 00:34:24,679
expensive the light is.
It's where it's placed.

670
00:34:25,040 --> 00:34:26,560
And that's the more important
thing.

671
00:34:26,719 --> 00:34:31,400
And I think a lot of people want
to go from level 1 to level 50.

672
00:34:31,679 --> 00:34:34,400
A lot of times just by opening
the shade and turning your body

673
00:34:34,400 --> 00:34:38,000
a certain way will create the
shadows or the non shadows that

674
00:34:38,000 --> 00:34:39,040
you need.
Yeah.

675
00:34:39,040 --> 00:34:41,600
And I just want to echo what
you're saying too, because look,

676
00:34:41,600 --> 00:34:44,639
I here I am 20 plus year
podcaster.

677
00:34:45,080 --> 00:34:47,719
I still use use the back of my
iPhone camera for a lot of

678
00:34:47,719 --> 00:34:50,440
content that I make and
sometimes for the podcast,

679
00:34:50,719 --> 00:34:54,199
sometimes for social media
content, but these are really

680
00:34:54,199 --> 00:34:56,000
good cameras.
Work with what you got.

681
00:34:56,080 --> 00:35:00,600
So you guys are all experts in
your various areas of

682
00:35:00,720 --> 00:35:04,760
podcasting, whether it's audio,
video, production, which is

683
00:35:04,760 --> 00:35:08,200
great, right?
But if I'm this guy, I am so

684
00:35:08,200 --> 00:35:10,000
freaking confused, I don't know
what to do.

685
00:35:11,360 --> 00:35:14,000
And so I just want to simplify
it a little bit.

686
00:35:14,000 --> 00:35:17,760
He asked about recording and
then he asked about video and he

687
00:35:17,760 --> 00:35:20,280
asked about audio.
In my opinion, because he's a

688
00:35:20,280 --> 00:35:22,040
newbie, he's never recorded
before.

689
00:35:22,040 --> 00:35:24,560
He doesn't know anything, likely
anything about any of these post

690
00:35:24,560 --> 00:35:26,160
production tools that we're
talking about.

691
00:35:26,760 --> 00:35:29,600
And the answer to his question
is yes, you can record on your I

692
00:35:29,680 --> 00:35:31,640
your iPhone, use it in
landscape.

693
00:35:31,640 --> 00:35:33,880
Put it on a tripod so it
captures all three of you

694
00:35:33,880 --> 00:35:37,200
because there's multiple guests.
The only other put a light up

695
00:35:37,200 --> 00:35:38,880
there because you need to
illuminate yourself.

696
00:35:38,880 --> 00:35:41,120
Maybe sit near a window.
Let's be simple with this.

697
00:35:41,120 --> 00:35:44,880
To DRS point about spending
money on tools and resources, he

698
00:35:44,880 --> 00:35:46,960
asked about a microphone.
That's really the biggest

699
00:35:46,960 --> 00:35:50,680
question that should be answered
here because he can't connect

700
00:35:50,680 --> 00:35:54,240
his headsets and everybody else
connect their headsets to an

701
00:35:54,240 --> 00:35:55,520
iPhone.
So he has to have some way to

702
00:35:55,520 --> 00:35:59,320
get the audio from all three
people into the recording.

703
00:35:59,320 --> 00:36:01,680
And that's really the simple.
That's really the answer and in

704
00:36:01,680 --> 00:36:04,520
my opinion needs to be the
simple answer because he's new,

705
00:36:04,640 --> 00:36:06,520
he's never done this before.
They're going to do something

706
00:36:06,520 --> 00:36:09,080
that's kind of fun and engaging.
He's asking really great

707
00:36:09,080 --> 00:36:12,160
questions, but I think we've
over complicated it with all the

708
00:36:12,160 --> 00:36:15,360
tech to do this and do that and
get this mixer and get this

709
00:36:15,360 --> 00:36:17,400
software.
I would be listening to this if

710
00:36:17,400 --> 00:36:19,280
I'm him going, what the heck am
I supposed to do?

711
00:36:19,760 --> 00:36:23,000
So I'm just encouraging if we
could simplify like I would do

712
00:36:23,000 --> 00:36:26,560
1-2 and three.
That'll get him to test this out

713
00:36:26,760 --> 00:36:29,240
to the point that was made.
See if you like doing it.

714
00:36:29,240 --> 00:36:31,600
And if you like doing it and you
think this one you want to stick

715
00:36:31,600 --> 00:36:35,320
with, then go look and explore
other options of things that you

716
00:36:35,320 --> 00:36:37,160
could do in order to make your
show better.

717
00:36:37,680 --> 00:36:41,800
I appreciate you looking out for
the newbie Sid and I'm just

718
00:36:41,800 --> 00:36:43,240
going to do it like this for
you.

719
00:36:43,560 --> 00:36:46,920
As far as like we said, iPhone,
if you're using it as a camera,

720
00:36:47,000 --> 00:36:50,120
do it landscape.
As far as microphones go, I

721
00:36:50,120 --> 00:36:52,200
always recommend to new
podcasters to go with the

722
00:36:52,200 --> 00:36:56,120
Samsung Q2 UI.
Think that's a great microphone

723
00:36:56,120 --> 00:37:00,360
sounds great, it's inexpensive.
What I'll add on to that when it

724
00:37:00,360 --> 00:37:03,160
comes to equipment, sometimes it
you can't simplify it.

725
00:37:03,160 --> 00:37:05,760
There are things a lots of
factors you have to think about

726
00:37:05,960 --> 00:37:07,200
South.
One of the things I'm going to

727
00:37:07,200 --> 00:37:10,560
throw in there is that maybe he
wants to look into something

728
00:37:10,560 --> 00:37:16,200
like a Zoom Pod track P4.
It's the equivalent of a

729
00:37:16,200 --> 00:37:21,000
roadcaster Pro, but it's a
smaller, less expensive model.

730
00:37:21,320 --> 00:37:24,160
I would recommend that because
that will probably make it.

731
00:37:24,200 --> 00:37:28,040
It will make it a lot easier to
capture everybody's audio

732
00:37:28,040 --> 00:37:30,400
together.
It marries it all together.

733
00:37:30,400 --> 00:37:34,080
It's a centralized piece of
equipment for you.

734
00:37:34,120 --> 00:37:39,680
It's specific to audio, but it
is inexpensive and I think it

735
00:37:39,680 --> 00:37:42,440
will make your life easier in
the long run.

736
00:37:43,040 --> 00:37:46,920
The simplest thing that they can
do is instead of spending any

737
00:37:46,920 --> 00:37:50,560
money on the gear at all, make
sure that the room that they're

738
00:37:50,560 --> 00:37:54,160
sitting in is treated, because
then you can take the audio from

739
00:37:54,160 --> 00:37:58,320
the iPhone and cut it up.
Simple as that.

740
00:37:58,320 --> 00:38:00,160
Yeah.
And what we mean by treated is

741
00:38:00,160 --> 00:38:03,120
it's a room that doesn't sound
echoey.

742
00:38:03,120 --> 00:38:08,520
It's got good carpeting or rugs.
It's got even furniture in the

743
00:38:08,520 --> 00:38:10,640
room.
It's got stuff on the walls.

744
00:38:10,680 --> 00:38:14,320
All those things that I just
listed helps absorb the sound.

745
00:38:15,120 --> 00:38:18,120
Essentially you want to
eliminate flat surfaces and any

746
00:38:18,120 --> 00:38:22,960
corners you have, fill it with
comforters and other cool

747
00:38:22,960 --> 00:38:24,520
looking things.
Yep.

748
00:38:24,880 --> 00:38:29,040
Thank you, Janae and Sid, did we
answer the all the questions

749
00:38:29,040 --> 00:38:32,000
that you thought we should hit
to make this easier?

750
00:38:32,240 --> 00:38:34,320
Yes, thank you.
I'm sorry if it came across as I

751
00:38:34,320 --> 00:38:36,320
was like lecturing you guys.
That wasn't the point.

752
00:38:36,320 --> 00:38:40,120
It was a lecture.
Sorry, I just like feel bad for

753
00:38:40,120 --> 00:38:43,200
this guy because I'm sure he's
over because we all had a day

754
00:38:43,200 --> 00:38:46,560
one, right?
We all had a day one and we all

755
00:38:46,920 --> 00:38:49,520
probably asked some similar
questions, but somehow we all

756
00:38:49,520 --> 00:38:52,440
got started and we grew into
where we are today.

757
00:38:52,440 --> 00:38:55,080
And so I think it's just
important to remember that

758
00:38:55,080 --> 00:38:57,800
everybody has a day one, and
let's just help this guy become

759
00:38:57,800 --> 00:39:00,160
a podcaster.
And get off my lawn, right?

760
00:39:00,280 --> 00:39:03,200
Said he would never say that,
folks.

761
00:39:05,000 --> 00:39:08,160
Yeah, Listen, Sid, we, I talk
about this behind the scenes

762
00:39:08,160 --> 00:39:11,760
with several team members and I
think most recently Ralph

763
00:39:12,080 --> 00:39:15,120
talking about how I, I really
want to make sure that we're

764
00:39:15,120 --> 00:39:18,840
aware of the fact that we have a
lot of new podcasters listening

765
00:39:18,840 --> 00:39:22,400
as well as experienced ones.
And so sometimes we do get ahead

766
00:39:22,400 --> 00:39:23,760
of ourselves and forget about
that.

767
00:39:23,760 --> 00:39:27,120
So it's important for any one of
us here on stage to stop

768
00:39:27,120 --> 00:39:30,240
sometimes and say, hey, is this
making sense for all of our

769
00:39:30,240 --> 00:39:32,640
audience?
We appreciate that even with a

770
00:39:32,640 --> 00:39:37,040
little bit of the lecture said
it's OK BC did you want to ask,

771
00:39:37,200 --> 00:39:40,120
answer or ask something?
Mark, what I think we should

772
00:39:40,120 --> 00:39:43,080
tell this person, and this is
going to sound self-serving for

773
00:39:43,080 --> 00:39:46,200
you, Mark, but this person needs
to get on a consultation call

774
00:39:46,200 --> 00:39:49,880
with you and they need to sit
down with you and put together a

775
00:39:49,880 --> 00:39:51,360
plan.
Because here's the problem, a

776
00:39:51,360 --> 00:39:53,560
lot of people do this.
I made this mistake.

777
00:39:54,200 --> 00:39:57,320
You don't plan with the end in
mind at the beginning.

778
00:39:57,760 --> 00:40:01,480
Spend a couple dollars and sit
down with a consultant.

779
00:40:01,480 --> 00:40:03,000
You can do a Zoom call with
Mark.

780
00:40:03,560 --> 00:40:06,200
And plan out what your strategy
is, because what you don't want

781
00:40:06,200 --> 00:40:09,880
to do is be 10 episodes in and
figure out, oh, this audio is

782
00:40:09,880 --> 00:40:12,440
terrible.
Oh, this video is not working.

783
00:40:12,920 --> 00:40:14,880
Sit down with Mark.
Sit down.

784
00:40:14,920 --> 00:40:16,840
And I'm not trying to just plug
Mark, but this is Mark's show.

785
00:40:16,840 --> 00:40:19,440
So let's just be blunt.
Sit down with Mark, though, and

786
00:40:19,440 --> 00:40:22,800
say, listen, here's our vision.
Here's what we're trying to do

787
00:40:23,400 --> 00:40:26,680
instead of trying to haphazard
through it like all of us did,

788
00:40:26,800 --> 00:40:29,680
to be blunt, and then try to fix
it later.

789
00:40:29,720 --> 00:40:31,920
Sit down with somebody who
understands, who knows the

790
00:40:31,920 --> 00:40:33,800
stuff.
The guy, the, the pod track P4

791
00:40:33,800 --> 00:40:36,680
is a great idea, Mark, because
I'm surprised Junaid didn't say

792
00:40:36,680 --> 00:40:37,680
to him.
He's probably thinking it.

793
00:40:38,320 --> 00:40:41,560
Sure, your audio is good.
So you can get away with the

794
00:40:41,560 --> 00:40:44,880
video looking wonky in my
opinion, if your audio is solid,

795
00:40:44,880 --> 00:40:47,440
because if you're getting good
content and the audio is solid,

796
00:40:47,760 --> 00:40:50,720
your video is sort of a second,
you know, jump cuts and all

797
00:40:50,720 --> 00:40:51,760
that.
We can get into a whole level of

798
00:40:51,760 --> 00:40:54,640
discussions, but talk to a
consultant that's been down this

799
00:40:54,640 --> 00:40:59,160
road before. 1st understand
before you go and buy any gear,

800
00:40:59,560 --> 00:41:02,600
sit down with somebody.
Thank you, Ralph, appreciate it

801
00:41:02,600 --> 00:41:05,560
and appreciate the plug as well.
That is awesome.

802
00:41:05,560 --> 00:41:09,360
By the way, just want to shout
out in our video chats that

803
00:41:09,360 --> 00:41:13,280
we've got somebody chiming in
from Arizona and quite frankly,

804
00:41:13,560 --> 00:41:15,920
I can't really read the name
because I guess my eyes are

805
00:41:15,920 --> 00:41:17,400
failing me.
I think it's Killa.

806
00:41:18,120 --> 00:41:20,480
That might be Killa.
Oh yeah, now I know.

807
00:41:20,480 --> 00:41:22,080
Kilobytes.
Yeah, cuz now I'm reading it.

808
00:41:22,080 --> 00:41:23,880
It's Killa. under score byte.
Yeah.

809
00:41:24,200 --> 00:41:27,040
Welcome Killa.
Good to have you here now BC

810
00:41:27,040 --> 00:41:30,720
what did you want to add?
And get the idea of wanting to

811
00:41:31,320 --> 00:41:34,760
not overwhelm someone and but I
think for those of us who do

812
00:41:34,760 --> 00:41:37,720
consult with in the podcasting
realm, I do wonder a lot of

813
00:41:37,720 --> 00:41:41,160
times would it be to a degree
almost a disservice if it was

814
00:41:41,160 --> 00:41:44,120
oversimplified.
I like the idea when I'm working

815
00:41:44,120 --> 00:41:49,120
with someone to ingratiate them
into the size of the world that

816
00:41:49,120 --> 00:41:51,600
it is, let them know, look,
there are a lot of ways to

817
00:41:51,600 --> 00:41:54,120
approach this.
So we will narrow it down to

818
00:41:54,120 --> 00:41:57,280
what you are currently looking
at and what your budget speaks

819
00:41:57,280 --> 00:41:59,920
to it and what would work best
for your situation.

820
00:42:00,280 --> 00:42:04,000
But, and this goes to DRS point
too, it's it's a whole process.

821
00:42:04,000 --> 00:42:07,320
It's not, you know, we make it
look good here on the podcast in

822
00:42:07,320 --> 00:42:10,120
morning time because we've done
it for X amount of years between

823
00:42:10,120 --> 00:42:13,760
each of us respectively.
But we also know there's a lot

824
00:42:13,760 --> 00:42:16,680
that happens right before
markets record, there's a lot

825
00:42:16,680 --> 00:42:21,000
that happens afterward.
So I think to help even a newbie

826
00:42:21,000 --> 00:42:24,400
understand what the scope is
going to look like because we

827
00:42:24,400 --> 00:42:28,680
have to eventually hit all those
stages within the consulting so

828
00:42:28,680 --> 00:42:31,000
they understand what it's going
to look like before the final

829
00:42:31,000 --> 00:42:34,200
product goes out there.
Thank you BC yeah, that makes

830
00:42:34,200 --> 00:42:36,000
sense.
And by the way, if you do want

831
00:42:36,000 --> 00:42:39,160
to get in touch with me or even
somebody else here at the

832
00:42:39,160 --> 00:42:41,680
Podcasting Morning chat, one way
to do it is going to

833
00:42:41,680 --> 00:42:47,480
podcastingmorningchat.com/contact.
That's a great way to reach out.

834
00:42:47,480 --> 00:42:50,560
If you want to set up that
strategy call or have a couple

835
00:42:50,560 --> 00:42:53,400
of random questions, go ahead
and go to

836
00:42:53,520 --> 00:43:00,120
podcastingmorningchat.com/contact.
The last thing I think I'd like

837
00:43:00,120 --> 00:43:04,240
to do, I know I told you
yesterday that we had a whole

838
00:43:04,240 --> 00:43:08,200
bunch of news that we didn't get
to during our news and comment

839
00:43:08,320 --> 00:43:11,400
day.
So there were some things that I

840
00:43:11,400 --> 00:43:15,440
wanted to dig into today.
So first, this is actually

841
00:43:15,440 --> 00:43:19,000
something that wasn't prepared
yesterday, but is something that

842
00:43:19,120 --> 00:43:23,280
I discovered just over the past
24 hours, or really when I say

843
00:43:23,280 --> 00:43:26,640
discovered just started using
over the past 24 hours, it's

844
00:43:26,640 --> 00:43:30,440
something from Riverside.
Now I use Riverside here to

845
00:43:30,440 --> 00:43:35,880
stream and record.
They have this new thumbnail

846
00:43:35,880 --> 00:43:39,800
creation tool specifically for
YouTube.

847
00:43:40,480 --> 00:43:44,200
This is the deal.
Their AI Co creator can now

848
00:43:44,200 --> 00:43:47,160
generate YouTube ready
thumbnails directly from your

849
00:43:47,160 --> 00:43:52,680
recording inside the project
page or the editor, again all

850
00:43:52,680 --> 00:43:56,760
within Riverside and analyzes
your transcript and video.

851
00:43:56,880 --> 00:43:59,560
It detects the main faces on the
screen.

852
00:44:00,120 --> 00:44:03,360
It suggests a headline, which by
the way, the headlines that it

853
00:44:03,360 --> 00:44:08,000
suggests so so builds a
background and lets you refine

854
00:44:08,000 --> 00:44:12,440
it with simple prompts like
change the expression or make

855
00:44:12,440 --> 00:44:15,880
the text bigger.
Nice expression there Ralph.

856
00:44:16,280 --> 00:44:21,880
I I actually tried this for the
first time for episode 460.

857
00:44:21,880 --> 00:44:25,240
That was our sub stack for
podcasters conversation led by

858
00:44:25,240 --> 00:44:28,480
BC.
It took about 5 minutes to

859
00:44:28,480 --> 00:44:32,680
generate the options and I ended
up loving how it came out.

860
00:44:33,600 --> 00:44:39,000
I used it for the archived live
stream on YouTube and it looked

861
00:44:39,000 --> 00:44:41,440
clean.
It's on brand without me having

862
00:44:41,440 --> 00:44:46,120
to open up another design tool.
No Canva needed in this specific

863
00:44:46,240 --> 00:44:48,720
instance.
There are some guardrails.

864
00:44:49,160 --> 00:44:52,920
It only works for video
recordings with transcripts.

865
00:44:53,600 --> 00:44:57,440
It won't generate thumbnails if
there isn't 1 clear face

866
00:44:57,440 --> 00:45:00,000
detected.
So if you're using Riverside and

867
00:45:00,000 --> 00:45:02,880
you turn off your camera, I have
a couple of clients that I know

868
00:45:02,880 --> 00:45:05,160
does that, it's not going to
work.

869
00:45:06,040 --> 00:45:09,480
Riverside doesn't name the
specific image model behind it,

870
00:45:09,480 --> 00:45:12,920
but they do confirm that they
use third party AI partners

871
00:45:12,920 --> 00:45:18,000
along with in house systems.
To be clear, you know, changing

872
00:45:18,000 --> 00:45:22,040
the facial expression, what it's
actually doing is it's

873
00:45:22,040 --> 00:45:26,520
regenerating our faces and
creating an AI version.

874
00:45:26,520 --> 00:45:32,360
Now they are pretty accurate,
like they look good, but they I

875
00:45:32,360 --> 00:45:39,040
do happen to know being within a
Riverside private chat that they

876
00:45:39,040 --> 00:45:43,280
are going to adjust that or at
least give you options so that

877
00:45:43,280 --> 00:45:46,960
you could use the actual real
faces if you prefer.

878
00:45:47,560 --> 00:45:49,880
That's the big news.
I actually ended up using it for

879
00:45:49,880 --> 00:45:54,920
first episode 460 and 461.
If you want to go see that

880
00:45:54,920 --> 00:45:57,800
stuff, just go to
podcastingmorningchat.com/join

881
00:45:57,800 --> 00:46:01,560
us and that'll give you links to
YouTube and you can find it in

882
00:46:01,560 --> 00:46:05,200
our live videos section over
there if you want to see what

883
00:46:05,200 --> 00:46:08,400
that looks like.
It's a really cool tool and

884
00:46:08,400 --> 00:46:11,520
saves a lot of time, especially
for someone like me who just

885
00:46:11,520 --> 00:46:17,120
does not like to deal with
thumbnail images on YouTube,

886
00:46:17,120 --> 00:46:20,400
even though I understand that
they are super important when it

887
00:46:20,400 --> 00:46:24,200
comes to the algorithm and of
course capturing your audience's

888
00:46:24,200 --> 00:46:26,840
attention BC did you want to add
something?

889
00:46:27,440 --> 00:46:29,800
I've seen that tool as well.
I haven't used it yet.

890
00:46:29,800 --> 00:46:33,440
I was a little concerned at
first because if it has the same

891
00:46:33,440 --> 00:46:37,880
intuition as Riverside does with
our live streaming here where it

892
00:46:37,880 --> 00:46:40,520
always makes it seem like Ralph
and I have some kind of beef

893
00:46:40,520 --> 00:46:44,200
with each other, which not true.
I was a little concerned about

894
00:46:44,200 --> 00:46:48,040
the the final product on that,
but now I looking at the archive

895
00:46:48,040 --> 00:46:50,120
live stream on your on the
YouTube channel.

896
00:46:51,120 --> 00:46:53,760
It looks like your guests keep
holding you hostage.

897
00:46:54,480 --> 00:46:58,440
It just like it looks like for
the audio versus video in the

898
00:46:58,440 --> 00:47:00,600
sub SEC.
It's like you're nervous to be

899
00:47:00,600 --> 00:47:02,560
right next to me and Rob.
Or maybe.

900
00:47:02,560 --> 00:47:06,160
Maybe I am me, never guess like.
The showing the true nature of

901
00:47:06,160 --> 00:47:09,560
what happens behind the scenes.
Well, you know, that could be

902
00:47:09,560 --> 00:47:12,760
something that I could go back
into Riverside and tell it to

903
00:47:12,760 --> 00:47:15,480
change the expressions to maybe
not look like this is so

904
00:47:15,480 --> 00:47:18,520
combative.
This is why he's got a Save

905
00:47:18,520 --> 00:47:20,240
Ferris thing.
It's going to say save Mark

906
00:47:20,240 --> 00:47:23,360
moving forward BC because it
looks like Ralph and BC have

907
00:47:23,360 --> 00:47:25,760
them held hostage in the.
I had to leave the recording.

908
00:47:25,760 --> 00:47:27,520
You just, you just punched me
right out.

909
00:47:28,000 --> 00:47:30,440
Come on.
So listen, I real quick since

910
00:47:30,440 --> 00:47:32,560
you referenced the Save Ferris
thing and you said, oh, well,

911
00:47:32,560 --> 00:47:35,640
we'll change it to save Mark.
It's actually somewhat

912
00:47:35,640 --> 00:47:39,200
appropriate for those who have
known me for a long time because

913
00:47:39,200 --> 00:47:41,760
my nickname in college was
Bueller.

914
00:47:42,600 --> 00:47:46,680
So and and those people to this
day still call me Bueller.

915
00:47:47,080 --> 00:47:49,240
So that hence I think my
daughter bought me this

916
00:47:49,240 --> 00:47:52,400
sweatshirt for one Father's Day
because she knows that that was

917
00:47:52,400 --> 00:47:54,640
my nickname.
So yeah, this is kind of

918
00:47:54,640 --> 00:47:59,440
referencing save me from these
terrifying people that are have

919
00:47:59,440 --> 00:48:02,560
joined me on camera Dr. There's
a lot of school time, Mark.

920
00:48:02,560 --> 00:48:04,360
Is that what you're really
telling us you didn't quite

921
00:48:04,360 --> 00:48:06,360
make?
It really expensive cars like

922
00:48:06,400 --> 00:48:08,880
when?
No comment.

923
00:48:08,920 --> 00:48:12,400
OK, let's go to Dr. and hear
what Dr. has to say.

924
00:48:13,000 --> 00:48:16,520
Mark, you showed me the
thumbnail before we went on

925
00:48:16,520 --> 00:48:20,720
today and I chatted back to you
that it looks like the three of

926
00:48:20,720 --> 00:48:23,720
you are getting ready to go out
and kick some ass.

927
00:48:26,440 --> 00:48:29,400
So fascinating, you know, and I
don't know why I'm looking at

928
00:48:29,400 --> 00:48:30,920
it.
I thought we had smiles on our

929
00:48:30,920 --> 00:48:32,120
faces on those.
Yeah.

930
00:48:32,120 --> 00:48:33,960
I mean, I have a smile on my
face.

931
00:48:34,160 --> 00:48:37,000
Yeah, you're right.
It looks like Ralph and BC are

932
00:48:37,000 --> 00:48:40,040
much more serious than I am in
that thumbnail.

933
00:48:40,280 --> 00:48:43,720
None the less, it looks good.
And you know what, it may create

934
00:48:43,720 --> 00:48:46,240
some curiosity.
At the same time, if others feel

935
00:48:46,240 --> 00:48:49,280
the same way, they may like, may
be like, what's going on here?

936
00:48:49,280 --> 00:48:51,320
These people, are they fighting
about it?

937
00:48:51,320 --> 00:48:53,040
So who knows, maybe it'll be
helpful.

938
00:48:53,040 --> 00:48:56,680
We'll see if it helps with
engagement over there and I'll

939
00:48:56,680 --> 00:49:00,160
keep you posted.
We need a ring announcer and a

940
00:49:00,160 --> 00:49:02,880
Ding Ding Ding Ding between
sections mark and then we really

941
00:49:02,880 --> 00:49:04,760
be knocking it out of the park.
But no, the thumbnail.

942
00:49:04,920 --> 00:49:06,960
That's the thing people need to
understand about thumbnails.

943
00:49:07,200 --> 00:49:10,600
You want something to draw your
attention in, so if it looks a

944
00:49:10,600 --> 00:49:12,640
little wonky.
That's OK.

945
00:49:13,000 --> 00:49:15,600
Exactly like you said, it draws
attention.

946
00:49:16,200 --> 00:49:17,920
OK, the background's awesome.
I love the background.

947
00:49:17,920 --> 00:49:19,680
Yeah, I love the background and
that's the cool thing.

948
00:49:19,680 --> 00:49:23,000
It when you first tell it you
want to generate a thumbnail, it

949
00:49:23,000 --> 00:49:28,240
gives you probably 678 different
templates that you can choose

950
00:49:28,240 --> 00:49:31,000
from.
And then from there it once you

951
00:49:31,000 --> 00:49:35,720
pick, it does its thing, adds
the faces, and voila, you've got

952
00:49:35,720 --> 00:49:39,480
a thumbnail.
I also did it for video or for

953
00:49:39,800 --> 00:49:41,880
yesterday's podcast news and
comment.

954
00:49:42,240 --> 00:49:45,680
It's the cover image is
specifically focusing on video

955
00:49:45,680 --> 00:49:49,320
versus audio since that was
probably the hottest topic of

956
00:49:49,320 --> 00:49:52,520
the day yesterday.
Again, the facial expressions

957
00:49:52,520 --> 00:49:57,600
are curious.
They look maybe a little angry,

958
00:49:58,200 --> 00:49:59,960
but yeah, we'll see.
But I'm going to keep playing

959
00:49:59,960 --> 00:50:04,480
with that because look, our live
stream archive, especially on

960
00:50:04,480 --> 00:50:06,680
YouTube, is starting to gain
traction.

961
00:50:06,680 --> 00:50:10,360
People are starting to go back
and watch over there.

962
00:50:10,360 --> 00:50:15,320
So I want to make sure that I'm
really making the most of those

963
00:50:15,320 --> 00:50:18,640
videos over there.
So to be continued, thought I'd

964
00:50:18,760 --> 00:50:21,880
share that with you if you are a
Riverside user.

965
00:50:22,040 --> 00:50:25,840
We don't have enough time to get
to news what we might do

966
00:50:25,840 --> 00:50:29,000
tomorrow before we share our
wins from the week tomorrow,

967
00:50:29,320 --> 00:50:33,360
maybe I will pick one or two
stories to discuss and then

968
00:50:33,360 --> 00:50:36,040
we'll share those wins from
there.

969
00:50:36,040 --> 00:50:38,920
So if you want to join us again,
that's podcasting.

970
00:50:38,920 --> 00:50:42,800
Morning chat.com/join us to find
out all the different ways you

971
00:50:42,800 --> 00:50:46,360
can connect with us, both live
and after the fact.

972
00:50:46,480 --> 00:50:50,000
We'd love to have you be a part
of this more frequently.

973
00:50:50,160 --> 00:50:53,800
So until tomorrow, make it a
great day everybody.

974
00:50:54,040 --> 00:50:54,560
Take care.