465. Content Editing Is Where You Build the Listener Experience

1
00:00:05,440 --> 00:00:07,880
Good morning podcasting.
Morning Chat.

2
00:00:08,119 --> 00:00:14,600
Today is Tuesday, March 3rd,
2026 and today content editing

3
00:00:14,600 --> 00:00:17,560
versus production editing.
What are we really doing when we

4
00:00:17,560 --> 00:00:21,640
sit down to edit a podcast?
Is it clean up or something much

5
00:00:21,640 --> 00:00:24,480
bigger shaping the entire
listener experience?

6
00:00:25,960 --> 00:00:28,160
So if you're listening live on
Clubhouse, hit the share button,

7
00:00:28,160 --> 00:00:30,400
bottom left hand, side of the
screen and share it.

8
00:00:30,400 --> 00:00:33,880
However, Clubhouse lets you.
And if you're catching us via

9
00:00:33,880 --> 00:00:36,920
podcast, YouTube, LinkedIn,
Facebook, please share this

10
00:00:36,920 --> 00:00:41,360
episode with a fellow podcaster.
And now give us about 30 seconds

11
00:00:41,360 --> 00:00:44,600
and we'll get things rolling.
Thanks for being here.

12
00:01:21,200 --> 00:01:23,200
Good morning again podcasting
morning chat.

13
00:01:23,200 --> 00:01:26,840
Thanks so much for being here.
I am your host Mark Ronick and

14
00:01:26,840 --> 00:01:32,080
currently on stage with me my Co
host Dr. Faye Ashley feller

15
00:01:32,080 --> 00:01:37,840
producer Ashley Ralph E stepped
E step wow welcome back Mark BC

16
00:01:37,840 --> 00:01:41,800
babbles, Sid meadows, Nick Naul
back and we also have from the

17
00:01:41,800 --> 00:01:44,080
audience joining us already on
stage.

18
00:01:44,080 --> 00:01:47,520
We've got Tim, Dave and Nikki as
well.

19
00:01:47,920 --> 00:01:50,960
Thank you to those of you who've
joined us on stage already

20
00:01:50,960 --> 00:01:53,400
bright and early.
Right before we went live, I

21
00:01:53,400 --> 00:01:57,640
asked if they would come up and
join us because I know that they

22
00:01:57,640 --> 00:02:00,240
are editors.
And that's, as you might have

23
00:02:00,240 --> 00:02:02,320
heard from the intro, what we're
getting into today.

24
00:02:02,680 --> 00:02:07,760
But before we do, I have to
check in with Sid because Sid, I

25
00:02:07,760 --> 00:02:12,560
believe, is coming to us from
the beautiful Bahamas.

26
00:02:13,080 --> 00:02:16,680
Sid, is that the case?
Are you, are you on the beach?

27
00:02:16,680 --> 00:02:20,280
Where are you right now?
You're in Nassau at the Baja

28
00:02:20,280 --> 00:02:22,480
Mar.
We're here for a little awards

29
00:02:22,480 --> 00:02:26,040
trip for my wife's company and
we leave on Thursday, headed

30
00:02:26,040 --> 00:02:27,360
back home early Thursday
morning.

31
00:02:27,360 --> 00:02:29,280
So yeah, we're having a little
fun in the sun.

32
00:02:29,440 --> 00:02:34,040
Is she supposed to win an award?
No, she's, she's not technically

33
00:02:34,040 --> 00:02:37,320
a salesperson, but everybody
likes to bring her out on sales

34
00:02:37,320 --> 00:02:39,280
calls.
We're here with about 30 people

35
00:02:39,280 --> 00:02:41,720
that work there and they're
partners, friends, spouses,

36
00:02:41,720 --> 00:02:43,520
they're plus ones, whoever they
might be.

37
00:02:43,520 --> 00:02:46,960
And so, yeah, just having a nice
relaxing week, a few days.

38
00:02:47,440 --> 00:02:49,240
Awesome.
Well, enjoy and thank you for

39
00:02:49,240 --> 00:02:54,000
joining us while on vacation.
Very cool to have you here.

40
00:02:54,000 --> 00:02:57,360
And yeah, this today's topic,
which is coming from the

41
00:02:57,360 --> 00:03:00,920
mailbag, I think that there's a
there's a question that I have

42
00:03:00,920 --> 00:03:04,120
that I think this whole topic
will also pertain to people like

43
00:03:04,120 --> 00:03:05,880
you, Sid.
I'll explain in a minute to

44
00:03:05,880 --> 00:03:07,680
podcasters like you, I should
say.

45
00:03:08,000 --> 00:03:09,440
So we'll get to that in a
second.

46
00:03:09,480 --> 00:03:12,200
Thank you for being here.
And yeah, let's do it.

47
00:03:12,200 --> 00:03:15,200
Let me grab the mailbag.
Grab something out of the

48
00:03:15,200 --> 00:03:18,480
mailbag.
My very makeshift sound effect

49
00:03:18,480 --> 00:03:21,640
that I'm very proud of.
All right, this comes from Vicki

50
00:03:21,680 --> 00:03:27,600
L from the Washington, DC area.
Vicki says I heard your episode

51
00:03:27,600 --> 00:03:31,880
last week and how you shared
your content editing trick using

52
00:03:31,880 --> 00:03:35,080
ChatGPT.
That was on Friday's episode.

53
00:03:35,760 --> 00:03:38,880
She says I'm still curious
what's the difference between

54
00:03:38,880 --> 00:03:41,800
production editing and content
editing?

55
00:03:42,280 --> 00:03:45,640
I hear both terms used but don't
really understand the

56
00:03:45,640 --> 00:03:49,400
distinction.
Will you and the team explain?

57
00:03:50,680 --> 00:03:54,440
Here's what we're going to do.
I'm going to ask some questions

58
00:03:54,440 --> 00:03:56,920
around this.
Break that question down a

59
00:03:56,920 --> 00:04:00,680
little bit.
This is what I meant by this

60
00:04:00,680 --> 00:04:04,720
might also apply to someone like
Sid, because I know Sid doesn't

61
00:04:04,720 --> 00:04:08,640
do any editing himself.
He's got a team and several

62
00:04:08,640 --> 00:04:11,320
podcasters.
Several people that listen to

63
00:04:11,320 --> 00:04:17,000
our show probably do the same.
And I know that if you're one of

64
00:04:17,000 --> 00:04:20,000
those people, you may hear this
question and say, well, I've

65
00:04:20,000 --> 00:04:23,080
hired an editor, so should I
even care about this topic?

66
00:04:24,520 --> 00:04:28,120
I'll just answer that question,
and the answer is yes, in my

67
00:04:28,120 --> 00:04:31,240
opinion, you got to understand
how the sausage is made.

68
00:04:31,360 --> 00:04:35,600
You can't just eat it.
Otherwise you're going to be at

69
00:04:35,600 --> 00:04:39,040
the mercy of your editor.
You're going to have to assume

70
00:04:39,680 --> 00:04:44,800
that, yeah, my editor knows
exactly what they're doing and I

71
00:04:44,800 --> 00:04:47,760
don't.
So I have to just hope that

72
00:04:47,760 --> 00:04:50,280
they're going to do it right.
But if you understand, and yes,

73
00:04:50,280 --> 00:04:53,440
we will get to what content
editing is, if you understand

74
00:04:53,440 --> 00:04:56,680
the differences between content
editing and production editing,

75
00:04:57,200 --> 00:05:00,600
I think that that helps you
shape your show the way you

76
00:05:00,800 --> 00:05:04,240
intend it to be and the way you
want your listeners to

77
00:05:04,240 --> 00:05:07,160
experience it.
Ralph, did you want to add on to

78
00:05:07,160 --> 00:05:08,040
that?
I did.

79
00:05:08,040 --> 00:05:08,640
Good morning.
Mark.

80
00:05:08,640 --> 00:05:11,680
I, I want to add to that because
I have a team that works for me.

81
00:05:12,080 --> 00:05:15,200
And one of the big things that I
needed to understand was what

82
00:05:15,200 --> 00:05:17,120
they're going to do.
And I really need to go back and

83
00:05:17,120 --> 00:05:19,480
visit what they're doing.
And, and I just trumpet what you

84
00:05:19,480 --> 00:05:23,040
just said because we can't as a
content creator, just leave it

85
00:05:23,040 --> 00:05:25,200
to a team to go do it.
We need to be involved in that

86
00:05:25,200 --> 00:05:27,760
process because we've got to
give them direction.

87
00:05:27,760 --> 00:05:29,440
That's one of the cool things
about the team I work with.

88
00:05:29,440 --> 00:05:31,240
There's about eight people on
our team at this point.

89
00:05:31,600 --> 00:05:34,000
Each person has a task that
they're really charged at.

90
00:05:34,000 --> 00:05:35,920
But once a week we still have a
meeting.

91
00:05:35,920 --> 00:05:37,560
We go over, OK, what's our goal
for this week?

92
00:05:37,560 --> 00:05:38,960
What are we planning to do this
week?

93
00:05:39,200 --> 00:05:42,760
What is the overall feel that we
want the audience member to get?

94
00:05:42,760 --> 00:05:44,400
Mark.
So I, I think you nailed it

95
00:05:44,400 --> 00:05:46,360
100%.
It's it's great that we can we

96
00:05:46,360 --> 00:05:49,360
can hire people, we can help
have people to do stuff for us,

97
00:05:49,560 --> 00:05:51,880
but we've got to be intimately
involved in that because

98
00:05:51,880 --> 00:05:54,560
ultimately it's our brand, it's
our voice.

99
00:05:54,560 --> 00:05:57,040
And we want to make sure that
we're the captain of what's

100
00:05:57,040 --> 00:05:59,120
going out there.
Yeah, exactly.

101
00:05:59,120 --> 00:05:59,920
Thank you, Ralph.
Yeah.

102
00:05:59,920 --> 00:06:02,480
And I do this with my clients
all the time.

103
00:06:02,480 --> 00:06:05,200
Look, when one of the first
things, when someone hires

104
00:06:05,200 --> 00:06:09,120
Ironic Media for production, one
of the things I asked them is,

105
00:06:09,600 --> 00:06:13,960
do you want this to be edited
content editing or do you want

106
00:06:14,160 --> 00:06:16,280
more production editing?
Because there are, and we'll,

107
00:06:16,280 --> 00:06:17,840
again, we'll get into the
definition.

108
00:06:17,840 --> 00:06:19,760
So I'm going to bite my tongue
for a second.

109
00:06:19,960 --> 00:06:22,880
And I know that there are people
here on stage that want to chime

110
00:06:22,880 --> 00:06:25,680
in as well.
Alex, let's go to you first.

111
00:06:25,680 --> 00:06:28,160
Go ahead.
Knowing the process is so

112
00:06:28,160 --> 00:06:30,280
important for one reason and one
reason only.

113
00:06:30,480 --> 00:06:33,880
When you're doing your interview
or when you're doing your

114
00:06:33,880 --> 00:06:41,200
podcast, you can set it up so
much easier for those cuts if

115
00:06:41,200 --> 00:06:45,480
you have a good outline and you
have what you need.

116
00:06:45,840 --> 00:06:50,480
It just makes it easier and then
you can just time code it, cut

117
00:06:50,480 --> 00:06:53,440
it, and then away you go.
There is two types of editing.

118
00:06:53,680 --> 00:06:56,400
There is just getting it out and
then there's trying to get those

119
00:06:56,400 --> 00:07:00,160
10 clips or whatever clips it is
understanding that full process.

120
00:07:00,440 --> 00:07:04,440
You as the host can set it up so
it makes it easier for the

121
00:07:04,440 --> 00:07:07,080
editor, whoever it is.
Yeah, thank you, Alex.

122
00:07:07,080 --> 00:07:08,240
Spot on.
Thanks.

123
00:07:08,240 --> 00:07:10,720
I appreciate that.
And I know BC wants to chime in

124
00:07:10,720 --> 00:07:12,080
as well.
Go ahead BC.

125
00:07:13,000 --> 00:07:15,480
And I think this also goes back
to the part of our conversation

126
00:07:15,480 --> 00:07:18,440
on Friday where we were
discussing, you know, what would

127
00:07:18,440 --> 00:07:23,240
or would not be an overburden of
information for the new podcast,

128
00:07:23,240 --> 00:07:26,160
for the new client.
And I think for me, this is kind

129
00:07:26,160 --> 00:07:30,120
of why I err on the side of, let
me just take that first

130
00:07:30,120 --> 00:07:35,320
discovery call or the 1st post
onboarding call to really expose

131
00:07:35,320 --> 00:07:37,880
them to the scope of what that
is.

132
00:07:38,160 --> 00:07:41,760
Not just for the production
content part of it, but also for

133
00:07:41,760 --> 00:07:44,880
every other creative aspect
that's going to be involved that

134
00:07:44,880 --> 00:07:48,160
is inherently linked to one or
both of those processes.

135
00:07:48,720 --> 00:07:50,640
Yeah, absolutely.
Thank you BC.

136
00:07:50,640 --> 00:07:55,120
So let's jump in then when you
hear the term content editing,

137
00:07:55,880 --> 00:07:58,560
what does that mean to you?
Let's go to Ashley.

138
00:07:58,720 --> 00:08:00,000
Ashley, go for it.
Good morning.

139
00:08:00,000 --> 00:08:01,440
Good.
Morning.

140
00:08:01,640 --> 00:08:07,240
I would say content editing is
molding, shaping the

141
00:08:07,240 --> 00:08:12,280
conversation so that it's easier
and more digestible to follow,

142
00:08:12,280 --> 00:08:16,880
and even more compelling, even
if that means moving particular

143
00:08:16,880 --> 00:08:20,560
sections of dialogue around.
We hear Dr. talking about

144
00:08:20,560 --> 00:08:24,320
stingers all the time.
Sometimes when you've gone

145
00:08:24,320 --> 00:08:27,280
through multiple passes of
editing, you'll find something

146
00:08:27,280 --> 00:08:31,320
like, oh, I can't allow the
audience to wait to hear this.

147
00:08:31,320 --> 00:08:33,000
I've got to stick that at the
beginning.

148
00:08:33,000 --> 00:08:35,480
And that gives you, you know,
what we know of as stingers?

149
00:08:36,600 --> 00:08:43,640
And you know what?
Now we didn't actually spin the

150
00:08:43,640 --> 00:08:46,360
wheel, but that's OK.
Whenever there is a term that's

151
00:08:46,360 --> 00:08:50,880
used that we sometimes deem as
maybe confusing or not really

152
00:08:50,880 --> 00:08:55,560
well explained, we'll always hit
that wheel of jargon button.

153
00:08:56,080 --> 00:09:00,880
But yeah, she said Stinger.
So let's real quick take a pause

154
00:09:00,880 --> 00:09:05,040
and say, what is a Stinger?
The Stinger is going to be that

155
00:09:05,240 --> 00:09:11,880
quick, sometimes only two second
opening clip of a video that

156
00:09:12,360 --> 00:09:16,600
captures the perfect quick
little phrase or notion that

157
00:09:16,600 --> 00:09:20,120
will lock you into the rest of
the 30 to 60 minute video clip

158
00:09:20,520 --> 00:09:23,960
of the podcast.
Someone sound a really spicy or

159
00:09:23,960 --> 00:09:26,560
hook moment and it's going to
pull you in.

160
00:09:26,560 --> 00:09:28,600
You're going to listen to the
clip and you're likely going to

161
00:09:28,600 --> 00:09:33,680
go look for the full episode.
I think that it could be that I

162
00:09:33,680 --> 00:09:38,280
feel like there, that's also it
feels like maybe a hook when we

163
00:09:38,280 --> 00:09:41,400
when we say that definition.
But let me see.

164
00:09:41,400 --> 00:09:44,000
Let's keep going.
Dr. What did you want to add?

165
00:09:45,080 --> 00:09:49,520
When I first started in
podcasting someone said the word

166
00:09:49,520 --> 00:09:51,760
Stinger to me and that just
stuck.

167
00:09:52,080 --> 00:09:55,880
And to be fair, people call this
cold open.

168
00:09:56,760 --> 00:10:01,920
Several different things.
Cold open hook, sizzle, teaser.

169
00:10:02,360 --> 00:10:05,280
I've heard it referred to as a
bunch of different things, but

170
00:10:05,280 --> 00:10:09,400
I'm sticking with Stinger.
And so you're agreeing with BC,

171
00:10:10,120 --> 00:10:15,600
OK, here's a ChatGPT definition,
one that is trained on the

172
00:10:15,600 --> 00:10:18,320
podcasting morning chat
specifically it says in

173
00:10:18,320 --> 00:10:22,600
podcasting a a Stinger is a very
short piece of audio, usually

174
00:10:22,600 --> 00:10:26,520
music, sound design or quick
branded phrase that signals a

175
00:10:26,520 --> 00:10:29,560
transition.
And now that's how I learned it.

176
00:10:29,560 --> 00:10:33,280
In radio terms, it is a Stinger,
right?

177
00:10:33,280 --> 00:10:36,560
So look, I don't think there
are, well, there are probably is

178
00:10:36,560 --> 00:10:39,720
technically right or wrong
answers, but we use these terms

179
00:10:40,000 --> 00:10:43,920
that for ourselves, right?
So like that's how Dr. defines A

180
00:10:43,920 --> 00:10:46,120
Stinger.
That's how BC defines their

181
00:10:46,120 --> 00:10:48,920
Stinger.
But I think traditionally it is,

182
00:10:49,200 --> 00:10:53,120
as I said, that very short piece
of audio that signals some kind

183
00:10:53,120 --> 00:10:57,560
of transition.
I feel like what you and BC are

184
00:10:57,560 --> 00:11:02,360
describing are more of a hook or
cold open, you know, so cold

185
00:11:02,360 --> 00:11:06,480
open meaning when you press play
on that podcast, when you first

186
00:11:06,680 --> 00:11:11,800
press play, you get that little
clip that's a highlight from the

187
00:11:11,800 --> 00:11:17,280
episode to really help the
audience, you know, settle in

188
00:11:17,680 --> 00:11:20,200
and understand what they're
going to get into.

189
00:11:20,320 --> 00:11:25,560
BC and Ashley, do you look for
certain things?

190
00:11:25,600 --> 00:11:29,280
You have a certain formula that
you use when you look for your

191
00:11:29,280 --> 00:11:33,120
stingers.
For instance, for me, I look for

192
00:11:33,120 --> 00:11:37,680
anything where the guest says
something like, well, most

193
00:11:37,680 --> 00:11:42,880
people think blah, blah, blah.
But I, you know, or anything

194
00:11:42,880 --> 00:11:45,960
with a statistic is a good
Stinger for me.

195
00:11:46,480 --> 00:11:49,120
Anything like that.
Do do either of you have any

196
00:11:49,120 --> 00:11:51,280
kind of a formula that you look
for?

197
00:11:51,760 --> 00:11:54,640
I've always been video podcast.
I've never done just an audio

198
00:11:55,040 --> 00:11:58,920
podcast.
So I've oftentimes focused on

199
00:11:59,160 --> 00:12:02,600
depending on the story being
told, if I noticed my guest

200
00:12:02,600 --> 00:12:07,560
having certain visual reactions,
and I kind of clock that part in

201
00:12:07,560 --> 00:12:11,640
the recording and decide from
there how to frame it visually

202
00:12:11,640 --> 00:12:15,440
for social media to where it's
like, I can put beeps in there

203
00:12:15,440 --> 00:12:18,960
and, and block out certain
things that I say and capture my

204
00:12:18,960 --> 00:12:22,920
guest's reaction as, oh, this is
something of intrigue.

205
00:12:22,920 --> 00:12:26,680
I've got to go find this and
listen to the UN beeped version

206
00:12:26,680 --> 00:12:30,040
of this conversation and try to
draw people in that way.

207
00:12:31,360 --> 00:12:33,320
Thank you BC All right, that's
fair.

208
00:12:33,320 --> 00:12:34,800
And Ashley wants to chime back
in.

209
00:12:34,800 --> 00:12:36,880
Go ahead, Ashley.
I feel like I'm going to be

210
00:12:36,880 --> 00:12:40,160
saying in defensive descript a
lot today, but in defensive

211
00:12:40,160 --> 00:12:43,080
descript there is a feature
where like you can go through

212
00:12:43,080 --> 00:12:46,840
and you see the transcript and
like UV see, I go through it.

213
00:12:46,840 --> 00:12:50,080
I visually, I look for something
like a reaction.

214
00:12:50,320 --> 00:12:54,360
And to your point, Dr. you know,
an interesting fact or something

215
00:12:54,360 --> 00:12:57,240
shocking that they say that's
just, you just know it's going

216
00:12:57,240 --> 00:13:01,280
to get someone's attention.
And what you can do is you can

217
00:13:01,280 --> 00:13:04,840
make another composition.
They call it in descript, which

218
00:13:04,840 --> 00:13:08,480
is another file that that is
separate from the main file.

219
00:13:08,760 --> 00:13:13,160
And what I like to do is I put
all my Stinger contenders in a

220
00:13:13,160 --> 00:13:16,720
separate file and I'll go
through and I'll just go through

221
00:13:16,720 --> 00:13:19,840
process of elimination to figure
out which one is going to be the

222
00:13:19,840 --> 00:13:21,320
one.
OK.

223
00:13:21,360 --> 00:13:25,280
Thank you, Ashley.
I am so proud of somebody that

224
00:13:25,280 --> 00:13:27,640
knows actually how to use the
script.

225
00:13:28,240 --> 00:13:31,160
I think that's a whole episode
unto itself.

226
00:13:31,400 --> 00:13:34,920
The fact that you can figure out
the features without actually

227
00:13:34,920 --> 00:13:39,800
having to have a new download of
updates with it is amazing.

228
00:13:41,520 --> 00:13:46,320
I know Alex has a hate hate
relationship for descript.

229
00:13:46,880 --> 00:13:50,200
I just stopped using it it it
does so many wonderful things.

230
00:13:50,200 --> 00:13:52,160
I can't get it to work.
But that's a separate

231
00:13:52,160 --> 00:13:53,840
conversation.
But God love it.

232
00:13:54,040 --> 00:13:56,720
Go ahead BC.
Yeah, I was also going to go

233
00:13:56,720 --> 00:14:00,080
back a little bit to talking
about where we kind of learned

234
00:14:00,520 --> 00:14:02,120
different terms from.
I think it's going to be

235
00:14:02,120 --> 00:14:06,280
important for clients to realize
that your producer, well, I

236
00:14:06,280 --> 00:14:09,040
should say not all producers
learn the same things from the

237
00:14:09,040 --> 00:14:12,600
same space, right?
Funny enough, I never even heard

238
00:14:12,600 --> 00:14:16,560
the term Stinger until hopping
onto this show as a commentator.

239
00:14:17,040 --> 00:14:19,680
Dr. was the first person I've
ever heard of used the phrase

240
00:14:19,680 --> 00:14:22,760
singer because from radio I've
heard, I've heard terms like

241
00:14:23,160 --> 00:14:25,920
quickie, transition, other
things like that take your mind

242
00:14:25,920 --> 00:14:27,400
out of the gutter.
It's not what that means.

243
00:14:27,920 --> 00:14:30,680
So I took in answering that
question earlier.

244
00:14:30,960 --> 00:14:34,920
I took the concept I've learned
from Dr. to say, well this is

245
00:14:34,920 --> 00:14:36,840
what I understand a Stinger to
be.

246
00:14:36,840 --> 00:14:39,840
I did not know about that before
hopping onto the show.

247
00:14:39,840 --> 00:14:41,960
Yeah, exactly.
And I think you're right.

248
00:14:41,960 --> 00:14:46,120
I think that it is important to
understand the lingo that your

249
00:14:46,120 --> 00:14:49,440
producer is using, right?
And it could be different than

250
00:14:49,440 --> 00:14:51,200
what you hear us talk about
here.

251
00:14:51,200 --> 00:14:53,640
So I think having those
conversations and, and really

252
00:14:53,640 --> 00:14:57,400
understanding the terminology
between you and your editor or

253
00:14:57,400 --> 00:15:00,080
producer is really important, is
really valuable.

254
00:15:01,080 --> 00:15:04,200
Did anyone else want to chime in
before we give a real definition

255
00:15:04,200 --> 00:15:08,760
of content editing?
OK, so here is how I understand

256
00:15:08,760 --> 00:15:12,280
it.
It's the intentional process of

257
00:15:12,280 --> 00:15:15,960
shaping a conversation so the
audience experience is the

258
00:15:15,960 --> 00:15:20,840
clearest, strongest, most
engaging version of the message.

259
00:15:21,080 --> 00:15:26,560
It's deciding what stays, what
goes, what gets moved, and why,

260
00:15:26,680 --> 00:15:33,040
all in service of your audience.
So different from editing out

261
00:15:33,040 --> 00:15:36,960
all the umm's and Ah's.
Yes, you could make an argument

262
00:15:36,960 --> 00:15:40,440
that helps the experience
because let's face it, there are

263
00:15:40,440 --> 00:15:44,160
sometimes a lot of guests and in
some cases hosts as well that

264
00:15:44,560 --> 00:15:47,640
uses a lot of filler words.
I know that I'm guilty of some

265
00:15:47,640 --> 00:15:53,040
myself, but I think it's when
they are overused that doing

266
00:15:53,040 --> 00:15:56,240
some production editing to get
rid of those does help shape the

267
00:15:56,240 --> 00:15:58,560
experience.
I guess maybe what it what it

268
00:15:58,560 --> 00:16:01,000
really is more of is
storytelling.

269
00:16:01,960 --> 00:16:06,920
You're shaping the story by
editing chunks of the story out,

270
00:16:07,560 --> 00:16:11,080
or maybe like Ashley said
earlier, moving pieces of it

271
00:16:11,080 --> 00:16:15,960
around to help tell the story
better or in a more engaging way

272
00:16:15,960 --> 00:16:18,440
is probably the more appropriate
way of saying it.

273
00:16:18,960 --> 00:16:22,640
But I'm curious if anybody else
thinks differently or wants to

274
00:16:22,640 --> 00:16:25,920
add on to that.
And if not, I'll keep things.

275
00:16:26,000 --> 00:16:29,040
Mark, I just wanted to add one
thing here because I think a lot

276
00:16:29,040 --> 00:16:33,200
of new content creators might
think editing is only the audio

277
00:16:33,200 --> 00:16:36,200
side, cleaning up the audio,
making it listenable.

278
00:16:36,600 --> 00:16:39,200
And if you're looking for
somebody to do editing, you

279
00:16:39,200 --> 00:16:42,160
really need to understand the
difference here because there is

280
00:16:42,160 --> 00:16:46,480
definitely a difference between
content editing and just audio

281
00:16:46,480 --> 00:16:48,080
cleanup.
I think it's really important to

282
00:16:48,080 --> 00:16:51,200
emphasize that because if you're
looking to hire somebody to do

283
00:16:51,200 --> 00:16:53,320
that, some money guy, I'm always
thinking about the money side of

284
00:16:53,320 --> 00:16:55,360
this.
You better understand what

285
00:16:55,360 --> 00:16:58,960
you're buying because if you're
only buying the audio cleanup,

286
00:16:58,960 --> 00:17:01,520
there are great AI tools that do
a lot of that stuff.

287
00:17:01,920 --> 00:17:04,640
But if you're looking for
somebody to to edit the content,

288
00:17:05,160 --> 00:17:07,440
you're going to pay more for
that because that's somebody

289
00:17:07,440 --> 00:17:09,880
that's going to have to spend
more time finessing your

290
00:17:10,079 --> 00:17:11,839
information, finessing your
content.

291
00:17:11,839 --> 00:17:14,200
So I just wanted to to throw
that in there, Mark, because I

292
00:17:14,359 --> 00:17:16,720
think it's real easy to get
struck in this trap of, well,

293
00:17:16,720 --> 00:17:18,000
you told me you were going to
edit.

294
00:17:18,599 --> 00:17:21,599
Well, better understand from the
front end what editing actually

295
00:17:21,599 --> 00:17:23,480
means.
Yes, agreed.

296
00:17:23,800 --> 00:17:26,079
Thank you, Ralph and Nick,
you're disagreeing with me a

297
00:17:26,079 --> 00:17:28,359
little bit.
Just a little bit, I think the

298
00:17:28,359 --> 00:17:30,880
UMS and the odds would kind of
fall under the content because I

299
00:17:31,040 --> 00:17:34,920
personally feel like the kind of
editing is editing the actual

300
00:17:34,920 --> 00:17:37,680
message, the actual words that
are being said.

301
00:17:38,200 --> 00:17:41,680
It's editing the content and
your production editing.

302
00:17:41,680 --> 00:17:45,080
That's going to be the things
you do to improve the visuals,

303
00:17:45,080 --> 00:17:49,360
improve the sound that the end
users going to hear.

304
00:17:49,600 --> 00:17:51,720
Like.
EQ, compression, that kind of

305
00:17:51,720 --> 00:17:53,520
thing.
That's kind of where my mind was

306
00:17:53,520 --> 00:17:55,760
going with it.
I could see the argument.

307
00:17:56,520 --> 00:17:59,920
I can understand that it does
help shape the experience a

308
00:17:59,920 --> 00:18:02,600
little bit.
I I do feel like it's there's a

309
00:18:02,600 --> 00:18:06,160
deeper meaning to it.
But yes, I could see editing out

310
00:18:06,160 --> 00:18:09,840
the filler words since it does
contribute to the experience.

311
00:18:09,840 --> 00:18:13,200
It probably can fall under that
term content editing.

312
00:18:13,400 --> 00:18:15,040
Sid, I saw you wanted to chime
in.

313
00:18:15,040 --> 00:18:18,320
Go for it.
Content editing it should only

314
00:18:18,320 --> 00:18:20,680
be done by the podcaster.
That's my opinion.

315
00:18:20,680 --> 00:18:23,520
I mean, because I know the
conversation that was had.

316
00:18:24,200 --> 00:18:27,600
I understand the message that
I'm trying to get across with my

317
00:18:27,600 --> 00:18:32,160
guests and I'm the end of the
day, I'm the expert on my show.

318
00:18:32,760 --> 00:18:35,680
I'm the person that's got the
experience to know what the

319
00:18:35,680 --> 00:18:37,040
topic is and those kind of
things.

320
00:18:37,040 --> 00:18:41,640
If you rely on someone else to
content edit, and I believe what

321
00:18:41,640 --> 00:18:44,960
you're doing is allowing them to
change the meaning of the show,

322
00:18:44,960 --> 00:18:47,280
allowing them to change the
meaning of the conversation, the

323
00:18:47,280 --> 00:18:49,320
direction of the conversation
without realizing it.

324
00:18:50,040 --> 00:18:53,480
So I think that's all content
editing, which occasionally has

325
00:18:53,480 --> 00:18:57,440
to be done because of whatever
rambling, you know, somebody

326
00:18:57,440 --> 00:18:59,920
taking 7 minutes to answer a
question, whatever it might be.

327
00:19:00,560 --> 00:19:03,920
But I think that the ownership
of the editing of the content

328
00:19:03,920 --> 00:19:06,000
relies with the podcaster or the
creator.

329
00:19:06,920 --> 00:19:09,160
That is interesting.
Yes, thank you, Sid.

330
00:19:09,160 --> 00:19:11,520
I'm going to there's several
people who want to chime in and

331
00:19:11,520 --> 00:19:15,120
I'm going to go to Nikki first.
Nikki, what did you want to add?

332
00:19:15,120 --> 00:19:16,760
Good morning.
As far as?

333
00:19:16,760 --> 00:19:20,080
Organization One thing that I'm
going to try for my podcast is

334
00:19:20,080 --> 00:19:22,080
to think of my podcast in
segments.

335
00:19:22,080 --> 00:19:24,560
And this came from the
conversation that we all had

336
00:19:24,560 --> 00:19:29,000
yesterday on structure, how we
format our podcast, how we how

337
00:19:29,000 --> 00:19:32,280
we create an experience around
it as opposed to it just being

338
00:19:32,280 --> 00:19:34,880
like AQ and a interview.
And I said, you know what, I

339
00:19:34,880 --> 00:19:36,160
think I'm going to have
segments.

340
00:19:36,400 --> 00:19:40,680
So if I do an hour long podcast
and I think of the editing

341
00:19:40,680 --> 00:19:44,680
process along with that, what I
can do is I can chop the podcast

342
00:19:44,680 --> 00:19:48,640
up into like 15 minutes segments
to add up to that hour.

343
00:19:48,920 --> 00:19:52,120
And then if I want to go out and
seek sponsorship or if I want to

344
00:19:52,120 --> 00:19:54,680
go out and you know, post a clip
on YouTube or something like

345
00:19:54,680 --> 00:19:58,840
that, I actually have a very
clean clip because my podcast

346
00:19:58,840 --> 00:20:01,840
itself is structured and it's
not just a clip.

347
00:20:01,840 --> 00:20:03,640
I shouldn't call it a clip.
It's not just a clip.

348
00:20:03,960 --> 00:20:06,480
It's an actual segment of the
podcast.

349
00:20:06,800 --> 00:20:09,520
And so that's what I'm going to
be doing in the editing process,

350
00:20:09,520 --> 00:20:13,720
is just looking for nice clean
ways where I can segment my

351
00:20:13,720 --> 00:20:16,320
podcast into these different
sections so I can send it.

352
00:20:16,440 --> 00:20:18,240
Out for sponsorship or
different?

353
00:20:18,240 --> 00:20:19,200
Things.
Yeah.

354
00:20:19,200 --> 00:20:21,720
I appreciate you bringing up
that point, Nikki.

355
00:20:21,720 --> 00:20:25,160
I think that's, you know, I
don't even know by definition if

356
00:20:25,160 --> 00:20:27,320
that falls under content editing
or not.

357
00:20:27,320 --> 00:20:31,440
I suppose it does because it is
shaping the experience as well.

358
00:20:31,680 --> 00:20:34,680
It's strategic editing for sure.
Yeah.

359
00:20:34,680 --> 00:20:38,760
Thinking about how you're going
to structure it so you can

360
00:20:38,880 --> 00:20:41,800
figure out where am I going to
add sponsors or can I have a

361
00:20:41,800 --> 00:20:45,480
sponsors, can I have an
advertiser sponsor this segment?

362
00:20:46,080 --> 00:20:48,880
Yeah, I think those are really
important points for sure.

363
00:20:48,880 --> 00:20:52,560
And I want to go to BC next.
Go ahead BC.

364
00:20:52,920 --> 00:20:56,320
Quick clarifying question, since
the original question from this

365
00:20:56,320 --> 00:21:00,120
person was production versus
content editing, are we breaking

366
00:21:00,120 --> 00:21:04,000
down content 1st and then going
into production or are we kind

367
00:21:04,000 --> 00:21:06,600
of mixed matching both in our
responses?

368
00:21:06,600 --> 00:21:10,600
Certainly worth if you want to
share what your meaning of

369
00:21:10,600 --> 00:21:14,640
production editing is, because I
think that's important to share

370
00:21:14,640 --> 00:21:17,000
as well since yeah, you're
right, she asked the question.

371
00:21:17,000 --> 00:21:20,600
So yeah, what say you BC?
I said it's only because I've

372
00:21:20,600 --> 00:21:22,760
heard kind of back and forth
between the group of what I

373
00:21:22,760 --> 00:21:24,520
would call production versus
content.

374
00:21:24,920 --> 00:21:27,080
And this kind of goes again to
how we term things.

375
00:21:27,080 --> 00:21:30,440
But for me, production editing,
I would just call post

376
00:21:30,440 --> 00:21:34,640
production, taking the raw
content and then molding it into

377
00:21:34,640 --> 00:21:38,920
a finely tuned final product.
Versus for me content editing is

378
00:21:38,920 --> 00:21:42,800
really it's taken any of the
show for anything outside of a

379
00:21:42,800 --> 00:21:46,040
podcast platform.
Production editing for me is

380
00:21:46,040 --> 00:21:49,040
producing the final product.
And then the content editing is

381
00:21:49,040 --> 00:21:52,680
how do I frame it for everything
outside of the host or YouTube.

382
00:21:52,800 --> 00:21:56,400
So social media, website, blogs,
things like that.

383
00:21:57,280 --> 00:21:59,240
Thank you.
Yeah, to add on to what you're

384
00:21:59,240 --> 00:22:02,880
saying about production editing,
to be a little more specific, I

385
00:22:02,880 --> 00:22:07,080
think it is things like cutting
out background noise or bumping

386
00:22:07,080 --> 00:22:11,440
your microphone or adding music
and intros and outros and

387
00:22:11,440 --> 00:22:16,200
transitions that even exporting
and formatting the final file, I

388
00:22:16,200 --> 00:22:18,560
think that's all production
editing.

389
00:22:18,560 --> 00:22:21,040
Would you agree?
Yes, absolutely.

390
00:22:21,080 --> 00:22:23,400
OK, we're on the same page.
Alex, you wanted to chime in?

391
00:22:23,720 --> 00:22:26,000
I just have a question because
Sid brought up an interesting

392
00:22:26,000 --> 00:22:30,000
point that I don't understand.
He had said that you had said,

393
00:22:30,000 --> 00:22:34,240
Sid, that it should be the
podcaster that does the content

394
00:22:34,240 --> 00:22:38,160
editing.
But are we talking about clips

395
00:22:38,800 --> 00:22:41,080
or are we talking about moving
stuff around?

396
00:22:41,360 --> 00:22:46,120
And the reason I say that is
because a good editor, if

397
00:22:46,120 --> 00:22:48,880
they've been working on your
podcast for a while, whether

398
00:22:48,880 --> 00:22:53,640
it's you or it's someone else
knows the good bites to put on

399
00:22:53,640 --> 00:22:56,400
for social media.
Is that what content editing is

400
00:22:56,400 --> 00:22:57,840
for?
I'm asking because I'm trying to

401
00:22:57,840 --> 00:23:01,480
figure out why is it the host's
responsibility?

402
00:23:01,560 --> 00:23:04,000
It should be the host's
responsibility as opposed to a

403
00:23:04,000 --> 00:23:08,280
good editor because I think
Ashley could probably once you

404
00:23:08,280 --> 00:23:11,520
get the feel of a podcast, you
kind of know what The thing is.

405
00:23:11,640 --> 00:23:14,720
That all being said, if there
were certain points that you

406
00:23:14,720 --> 00:23:19,240
wanted to tell the editor, hey,
listen, I want to make sure this

407
00:23:19,240 --> 00:23:21,920
section gets done.
Do you understand what I mean,

408
00:23:22,040 --> 00:23:23,520
Sid?
Yeah.

409
00:23:23,520 --> 00:23:26,600
So let's go to Sid and and
actually Sid, before we do so, I

410
00:23:26,600 --> 00:23:30,640
guess the question, Sid, really
is if you could, would you

411
00:23:30,920 --> 00:23:35,120
define a little more of why you
feel that's the case that that

412
00:23:35,120 --> 00:23:38,880
you as the podcaster should be
doing the content editing and

413
00:23:38,880 --> 00:23:42,000
leave that to you, Your editor
should just be doing the

414
00:23:42,000 --> 00:23:45,040
production editing.
But let me first just say, Alex,

415
00:23:45,040 --> 00:23:48,760
you know, I think content
editing, by contrast, I think

416
00:23:48,760 --> 00:23:53,080
it's asking yourself questions
like, should this section stay?

417
00:23:53,080 --> 00:23:56,760
Should I move this section?
Is this the strongest way to say

418
00:23:56,760 --> 00:23:58,560
it?
I think that's what.

419
00:23:58,960 --> 00:24:04,960
OK, I misunderstood content
editing and I think but OK.

420
00:24:05,360 --> 00:24:07,040
Yeah, but Sid, do you want to
add on?

421
00:24:07,600 --> 00:24:10,320
I think you're just spot on.
So Alex, I don't believe that

422
00:24:10,320 --> 00:24:14,440
creating social media clips is
content, right?

423
00:24:14,440 --> 00:24:17,280
That's something to be done by
multiple AI tools to pick out a

424
00:24:17,280 --> 00:24:19,280
clip for you and a lot of
editors to it.

425
00:24:19,280 --> 00:24:21,080
But I don't think that that's
content editing.

426
00:24:21,080 --> 00:24:26,480
Content editing to me is taking
one question you asked somebody

427
00:24:26,480 --> 00:24:29,880
and moving it from the point of
the conversation, which you

428
00:24:29,880 --> 00:24:32,320
asked up to another point.
That's editing the content,

429
00:24:32,320 --> 00:24:35,360
which could potentially be
changing the meaning of it.

430
00:24:35,800 --> 00:24:39,280
One of the examples that I know
that happened with me was I was

431
00:24:39,320 --> 00:24:40,840
listen to that, listen to every
episode.

432
00:24:40,840 --> 00:24:44,160
I was listening to an episode 1
morning and I realized I said

433
00:24:44,160 --> 00:24:49,760
the name of a company wrong.
And so I had her change the name

434
00:24:49,760 --> 00:24:51,480
of the company.
That's content editing.

435
00:24:51,480 --> 00:24:54,800
I'm editing the actual content
itself, and she was correcting a

436
00:24:54,800 --> 00:24:57,720
mistake that I made because I
called the company by the wrong

437
00:24:57,720 --> 00:24:59,800
name and I needed to make sure
that that got corrected.

438
00:24:59,800 --> 00:25:03,160
So again, it's your show, it's
your content.

439
00:25:03,160 --> 00:25:06,280
You know what the intent of what
you were trying to get across

440
00:25:06,280 --> 00:25:08,480
was.
And I think anytime you move

441
00:25:08,480 --> 00:25:11,520
something around or change
something and you allow an

442
00:25:11,520 --> 00:25:13,800
editor, which a lot of people
do, allow the editor to do it.

443
00:25:13,800 --> 00:25:16,680
I mean, she does it for me.
I just told her what to do.

444
00:25:17,200 --> 00:25:20,320
If it's changing, potentially
changing the outcome of the

445
00:25:20,320 --> 00:25:23,920
conversation, then that's why I
think of that the the content

446
00:25:23,920 --> 00:25:27,720
creator has to be the one to to
do that because the editors like

447
00:25:27,720 --> 00:25:31,520
Ashley Mark and Dr. and the rest
of you that edit it, you know,

448
00:25:31,520 --> 00:25:34,640
all the editing stuff and what
going to make it sound really

449
00:25:34,640 --> 00:25:36,720
good.
You should not be expected to

450
00:25:36,720 --> 00:25:41,640
know the content in a way that I
know my topic to change things

451
00:25:41,640 --> 00:25:43,880
around or move things around
without direction from these.

452
00:25:43,880 --> 00:25:46,960
That's why I think I should be
the owner of editing the content

453
00:25:46,960 --> 00:25:49,240
itself.
I'm so glad you cleared that up

454
00:25:49,240 --> 00:25:51,320
because that makes so much more
sense.

455
00:25:51,840 --> 00:25:55,520
I do think that social media can
fall under that category.

456
00:25:55,840 --> 00:25:59,840
And before I say that, I think
that so Sid's bringing up the

457
00:26:00,080 --> 00:26:04,400
the fact like he called out me
and Dr. and Ashley and I know

458
00:26:04,680 --> 00:26:07,160
Matt Bliss does this and BC does
this.

459
00:26:07,480 --> 00:26:11,960
We edit and produce podcasts.
But there is a distinction

460
00:26:11,960 --> 00:26:15,080
between, in my opinion, producer
and editor.

461
00:26:15,760 --> 00:26:19,760
If you're hiring an editor
specifically, they say I am a

462
00:26:19,840 --> 00:26:23,640
podcast editor and I will edit
your, your content, your

463
00:26:23,640 --> 00:26:27,480
podcast.
I think that the editors, you

464
00:26:27,480 --> 00:26:30,280
shouldn't leave it in their
hands to do the content editing

465
00:26:30,280 --> 00:26:33,000
unless that's something that
they say is a specialty that you

466
00:26:33,000 --> 00:26:36,280
trust and and know.
But ultimately, I think an

467
00:26:36,280 --> 00:26:38,960
editor is doing more production
editing.

468
00:26:38,960 --> 00:26:44,200
You hire a producer like myself
that has an editing team, then

469
00:26:44,280 --> 00:26:47,960
you're you are hiring, at least
in my case, you're hiring

470
00:26:47,960 --> 00:26:51,640
somebody that is going to help
you with the content editing,

471
00:26:52,320 --> 00:26:55,800
with the creating that
experience for your audience.

472
00:26:56,440 --> 00:26:59,520
It's still, in my opinion,
important for you as a podcaster

473
00:26:59,520 --> 00:27:02,600
to understand what you want and
what you don't want in the show.

474
00:27:03,720 --> 00:27:06,080
But I think that you, when
you're hiring a producer, you're

475
00:27:06,080 --> 00:27:10,360
trusting them more to do that
content editing.

476
00:27:10,360 --> 00:27:13,200
And that's, you know, that's
also in my experience as ATV

477
00:27:13,200 --> 00:27:15,960
producer, it's the same thing.
I think about the show that I

478
00:27:15,960 --> 00:27:20,800
used to produce and that host is
not sitting there with a fine

479
00:27:20,800 --> 00:27:24,920
tooth comb after he recorded an
episode and saying, yeah, keep

480
00:27:24,920 --> 00:27:27,840
this, get rid of that, move this
over here, move that over there.

481
00:27:28,040 --> 00:27:31,480
No, he's, he's got producers
that are paid to do that.

482
00:27:32,280 --> 00:27:33,760
So there is a big difference
there.

483
00:27:34,280 --> 00:27:35,680
I just wanted to put a bow on
it.

484
00:27:36,320 --> 00:27:39,920
I think that comes down to a
Stinger versus what somebody

485
00:27:39,920 --> 00:27:42,440
thinks a Stinger is versus
whatever everything can be

486
00:27:42,440 --> 00:27:44,480
called.
So many different things and

487
00:27:44,480 --> 00:27:47,840
maybe I just was in the wrong
path, but I'm so glad that I'm

488
00:27:47,840 --> 00:27:49,880
with you 1000%.
That's why that's what I was

489
00:27:49,960 --> 00:27:51,720
just trying to.
Say, and let me just address one

490
00:27:51,720 --> 00:27:53,760
more thing.
I know Nick and also Matt want

491
00:27:53,760 --> 00:27:57,440
to chime in.
When we talked about a briefly a

492
00:27:57,440 --> 00:28:00,280
moment ago, I think it was said
saying something about social

493
00:28:00,280 --> 00:28:03,720
media not considering those
clips, content editing.

494
00:28:03,720 --> 00:28:05,640
I think it depends on what
you're doing.

495
00:28:06,600 --> 00:28:10,560
If you're just trimming from
that clip some dead air, maybe

496
00:28:10,560 --> 00:28:15,280
making faster or sharper cuts,
cleaning up the audio, exporting

497
00:28:15,280 --> 00:28:19,320
the 60 SEC second clip, that's
production editing.

498
00:28:20,160 --> 00:28:24,320
But the moment that you choose
which moment best represents the

499
00:28:24,320 --> 00:28:30,840
episode, or you move a sentence
from or to the front of the clip

500
00:28:30,840 --> 00:28:37,040
for more impact, or remove the
setup so that that the hook hits

501
00:28:37,040 --> 00:28:39,960
faster, You know, these are the
different things as you're

502
00:28:39,960 --> 00:28:41,680
thinking about.
That's content editing.

503
00:28:41,680 --> 00:28:44,080
You've crossed into content
editing at that point.

504
00:28:44,600 --> 00:28:47,480
I think this kind of goes back
to the point that I think Ralph

505
00:28:47,480 --> 00:28:51,440
made earlier in the show here
about understanding what you're

506
00:28:51,440 --> 00:28:54,080
getting with the person you're
hiring.

507
00:28:54,600 --> 00:28:57,880
Because I agree, there are the
editors that'll come in, they'll

508
00:28:57,880 --> 00:28:59,960
clean it up, they'll make it
sound nice and like that's the

509
00:28:59,960 --> 00:29:02,400
extent of the editing process
for them to just make it sound

510
00:29:02,400 --> 00:29:05,240
pretty.
But then you do have editors

511
00:29:05,240 --> 00:29:10,040
that they have creative liberty
over the show and their whole

512
00:29:10,040 --> 00:29:13,240
purpose is to make the story
cohesive and essentially tell

513
00:29:13,240 --> 00:29:16,520
the story using the content
you've created.

514
00:29:17,120 --> 00:29:19,640
I've kind of went into a deep
dive in this when I was getting

515
00:29:19,640 --> 00:29:22,240
into the video editing side of
things because I started

516
00:29:22,240 --> 00:29:26,720
following an editor by the name
of Hillier Smith and he's done a

517
00:29:26,720 --> 00:29:30,280
lot of video editing for Mr.
Beast, Logan Paul, like all

518
00:29:30,280 --> 00:29:33,440
those guys.
Those guys have an idea of where

519
00:29:33,440 --> 00:29:36,320
they want the story to go, but
they're leaving it up to the

520
00:29:36,320 --> 00:29:39,360
editor to get it there.
They film all the content, they

521
00:29:39,360 --> 00:29:42,000
get all the stuff compiled, and
then it's up to the editor to

522
00:29:42,000 --> 00:29:45,000
piece it all together and bring
the story into something

523
00:29:45,000 --> 00:29:48,320
cohesive for the viewer.
So I think there is a very big

524
00:29:48,320 --> 00:29:51,320
difference, and understanding
what you're getting with the

525
00:29:51,320 --> 00:29:54,280
editor is definitely important.
Absolutely.

526
00:29:54,280 --> 00:29:56,120
Thank you, Nick.
And I'm just going to skip the

527
00:29:56,120 --> 00:29:58,440
line real quick.
Matt, please bear with me

528
00:29:58,440 --> 00:30:01,160
because I want to check in with
Tim, who's been on stage all

529
00:30:01,160 --> 00:30:02,640
morning.
Tim, good morning to you.

530
00:30:02,640 --> 00:30:05,120
What do you want to add?
Thanks so much Mark.

531
00:30:05,520 --> 00:30:09,520
I have two clients, 1 is a
suicidologist and the other

532
00:30:09,560 --> 00:30:13,720
client is coach for Little
League hockey.

533
00:30:14,360 --> 00:30:18,680
Now, I don't know a whole lot
about suicide, and I love

534
00:30:18,680 --> 00:30:20,760
hockey, but I've never coached
it.

535
00:30:21,360 --> 00:30:28,600
One thing that I do is in terms
of the content of it is as the

536
00:30:28,600 --> 00:30:31,240
editor, I'm approaching it as
the listener.

537
00:30:31,280 --> 00:30:35,240
I always tell my guys that when
we're doing these interviews,

538
00:30:36,280 --> 00:30:39,240
I'm going to be the listener,
make sure my camera's on and I'm

539
00:30:39,240 --> 00:30:42,040
list.
I will bring them in the process

540
00:30:42,080 --> 00:30:45,240
because they're going to use
terms that I don't understand

541
00:30:45,640 --> 00:30:49,000
that because I don't have a
master's degree in suicidology.

542
00:30:49,320 --> 00:30:53,280
So far, you know, when I bring
them into it, yes, they're

543
00:30:53,280 --> 00:30:55,160
paying me.
So they have skin in the game,

544
00:30:55,440 --> 00:31:01,000
but they also, as my clients
feel more part of the process

545
00:31:01,600 --> 00:31:05,600
and I'm able to say, OK, what
does that term mean?

546
00:31:05,600 --> 00:31:09,200
Let's find out a different way
to say this so that way average

547
00:31:09,200 --> 00:31:12,400
Joe can get it.
But also, and I'm stealing this

548
00:31:12,400 --> 00:31:14,800
from Dave Jackson and he stole
it from somebody else.

549
00:31:15,400 --> 00:31:22,680
I'm making the conversation less
boring and more engaging to

550
00:31:22,680 --> 00:31:25,560
those that may not have all the
background or the information

551
00:31:25,800 --> 00:31:30,200
that my clients have and their
guests have, so that's just

552
00:31:30,200 --> 00:31:32,400
something I do with content.
Great point.

553
00:31:32,400 --> 00:31:35,360
Anytime Dave Jackson can be a
part of the conversation, I

554
00:31:35,360 --> 00:31:37,720
welcome that.
And I appreciate, by the way, he

555
00:31:37,720 --> 00:31:40,720
shouted us out recently on one
of his episodes.

556
00:31:41,240 --> 00:31:43,640
So yeah, thank you to Dave
Jackson and thank you, Tim.

557
00:31:43,640 --> 00:31:46,960
Great points.
I want to keep things moving

558
00:31:46,960 --> 00:31:49,880
here and go to Matt as promised.
Go ahead, Matt.

559
00:31:49,880 --> 00:31:50,520
Good morning.
Good.

560
00:31:51,280 --> 00:31:53,200
Morning.
The way that I think about this

561
00:31:53,960 --> 00:31:57,240
is that regardless of how many
people you start with or end

562
00:31:57,240 --> 00:32:00,560
with when you're creating your
podcast, there is a workflow

563
00:32:01,040 --> 00:32:07,000
that's involved and there are
varying number of steps involved

564
00:32:07,000 --> 00:32:09,960
in that workflow.
Completely abstract to the

565
00:32:09,960 --> 00:32:12,680
people involved, give or take a
podcaster.

566
00:32:12,680 --> 00:32:15,040
They're kind of necessary to be
part of that workflow to a

567
00:32:15,040 --> 00:32:18,720
degree.
And with every podcast, it's

568
00:32:18,720 --> 00:32:22,360
going to be different.
Like a suicide ology podcast is

569
00:32:22,360 --> 00:32:26,000
going to have a heavy emphasis
on the content editing because

570
00:32:26,000 --> 00:32:29,280
of the nature of the content.
And when I say content editing

571
00:32:29,280 --> 00:32:33,200
there I mean supervising the
topic, the structure, the

572
00:32:33,200 --> 00:32:37,120
pacing, the information, the
research and the fact checking.

573
00:32:37,120 --> 00:32:39,520
But at the beginning of any
workflow is the recording.

574
00:32:40,080 --> 00:32:44,520
So the pre production process,
pre production being sorting out

575
00:32:44,520 --> 00:32:48,640
what your recording will entail
before you get there, if that's

576
00:32:48,640 --> 00:32:51,680
a necessary thing.
And then the recording and then

577
00:32:51,680 --> 00:32:56,120
bring it into perhaps pre post
production, which is what Sid

578
00:32:56,120 --> 00:32:59,760
might be referring to when he
says the podcaster should own

579
00:33:00,040 --> 00:33:03,720
the content that they put their
two cents in on what should stay

580
00:33:03,720 --> 00:33:08,080
and what should go content wise
before it goes to the editor to

581
00:33:08,080 --> 00:33:10,800
do the standard editing things
in post production.

582
00:33:11,320 --> 00:33:16,240
So when I think about the titles
and the roles and positions, I

583
00:33:16,240 --> 00:33:21,520
think about who occupies which
particular part of any specific

584
00:33:21,520 --> 00:33:26,560
flow, part of a process, what
they contribute to it and the

585
00:33:26,560 --> 00:33:29,040
responsibilities attached to
that.

586
00:33:29,920 --> 00:33:33,200
Because I think creating a
position for oneself and then

587
00:33:33,200 --> 00:33:36,960
expecting whatever we create as
part of that position to be what

588
00:33:36,960 --> 00:33:42,440
we give the podcaster.
That's the editor working

589
00:33:42,440 --> 00:33:46,040
forwards towards the podcast and
the podcast fitting the editor

590
00:33:46,040 --> 00:33:50,120
or producer as opposed to what I
think it should be in my belief,

591
00:33:50,360 --> 00:33:54,080
the other way around where the
podcast has demands, has a

592
00:33:54,080 --> 00:33:58,400
specific workflow and the editor
and producer provides whatever

593
00:33:58,400 --> 00:34:02,680
is necessary for that.
Now when it comes to content

594
00:34:02,680 --> 00:34:06,240
editing specifically, I think
the things you guys have covered

595
00:34:06,240 --> 00:34:11,440
so far is the post production or
the pre post production as I

596
00:34:11,440 --> 00:34:15,159
mentioned just then.
But there's the part that sits

597
00:34:15,159 --> 00:34:19,639
in at the end, the marketing.
I think that's where there can

598
00:34:19,639 --> 00:34:24,239
be content production at the
marketing stage, and that's when

599
00:34:24,239 --> 00:34:28,159
you're creating your social
media reels, picking highly

600
00:34:28,320 --> 00:34:32,320
contentious, salacious moments
so that you can start engaging

601
00:34:32,320 --> 00:34:34,199
people to bring them into your
podcast.

602
00:34:34,800 --> 00:34:37,679
You can indicate
responsibilities, not roles, but

603
00:34:37,679 --> 00:34:42,920
responsibilities that are
attached to certain functions as

604
00:34:42,920 --> 00:34:45,639
part of that workflow.
So I always start in the

605
00:34:45,639 --> 00:34:48,719
workflow first and think about
what's required in that part of

606
00:34:48,719 --> 00:34:52,480
the workflow, and then what each
person does regardless of what

607
00:34:52,480 --> 00:34:55,400
their title is and how they
contribute to that workflow.

608
00:34:55,440 --> 00:34:58,800
Well and, and fair to hear.
So thank you Matt for sharing

609
00:34:58,800 --> 00:35:00,880
your take on what that looks
like.

610
00:35:01,280 --> 00:35:04,440
I think it's, yeah, I think it
is important, like we've said

611
00:35:04,440 --> 00:35:08,600
all along, I think today is if
you are hiring an editor or a

612
00:35:08,600 --> 00:35:12,120
producer, I think it's important
to understand the terms,

613
00:35:12,120 --> 00:35:15,320
understand the expectations and
the IT.

614
00:35:15,320 --> 00:35:18,880
And that goes both ways.
But you need to understand where

615
00:35:18,880 --> 00:35:21,480
they're coming from and they
need to understand where you're

616
00:35:21,480 --> 00:35:24,440
coming from and what your
expectations are for this show.

617
00:35:24,640 --> 00:35:28,680
And I think that as that as time
goes on, as chemistry develops,

618
00:35:28,680 --> 00:35:33,120
as you and your producer and or
editor are getting to know each

619
00:35:33,120 --> 00:35:37,840
other, you can start to feel
more confident in their ability

620
00:35:37,840 --> 00:35:41,560
to go ahead and do the content
editing so that you can be less

621
00:35:41,560 --> 00:35:43,640
hands off.
Because I think that is an

622
00:35:43,640 --> 00:35:47,320
intention for a lot of people is
that they do want to be a little

623
00:35:47,320 --> 00:35:50,600
more hands off because they've
put so much time and effort into

624
00:35:50,600 --> 00:35:53,120
it.
And now they feel like, OK, I

625
00:35:53,120 --> 00:35:55,920
need a break here.
I need somebody that knows what

626
00:35:55,920 --> 00:35:59,840
they're doing to take over as
long as they understand me and

627
00:35:59,920 --> 00:36:02,000
my mission.
Yeah.

628
00:36:02,000 --> 00:36:05,360
Matt, did you want to add on?
Just very quickly, this is

629
00:36:05,360 --> 00:36:09,200
something that I find a bit of a
pet peeve in finding a good

630
00:36:09,200 --> 00:36:11,880
podcast editor.
And fortunately or

631
00:36:11,880 --> 00:36:15,720
unfortunately, however you look
at it, Steve Stewart of podcasts

632
00:36:15,920 --> 00:36:20,880
Editors Academy and the Podcast
Editors Mastermind podcast Now

633
00:36:20,880 --> 00:36:25,480
for he's a finance guy and he
edits a lot of finance based

634
00:36:25,760 --> 00:36:28,720
podcasts.
And I think speaking to content

635
00:36:28,720 --> 00:36:31,720
piece and knowing that you're
getting an editor that has

636
00:36:31,720 --> 00:36:34,960
experience in topic area that
you're doing, I'm so surprised

637
00:36:34,960 --> 00:36:39,560
we don't see as many editors out
there displaying their topic

638
00:36:39,560 --> 00:36:41,440
specialty.
Thank you, Matt.

639
00:36:41,440 --> 00:36:43,480
Appreciate that.
And Ralph, did you want to add

640
00:36:43,480 --> 00:36:45,160
something?
And and before I get to you, I

641
00:36:45,160 --> 00:36:49,520
just want to say I wanted for
the last 10-15 minutes or so, I

642
00:36:49,520 --> 00:36:53,880
want to find out a little bit
more about how you all content,

643
00:36:53,880 --> 00:36:57,040
edit the specifics.
I'll explain in a moment.

644
00:36:57,040 --> 00:36:59,160
Go ahead, Ralph.
Yeah, that's exactly where I

645
00:36:59,160 --> 00:37:01,160
want to pivot this to, Mark,
because I'm thinking through

646
00:37:01,160 --> 00:37:04,800
this conversation and if I'm a
new content creator, I'm

647
00:37:04,800 --> 00:37:08,520
thinking I can't afford A-Team.
I can't afford to go hire an

648
00:37:08,520 --> 00:37:10,960
editor.
I can't afford a producer and

649
00:37:10,960 --> 00:37:13,480
I'm thinking about all of us
when we first started and we

650
00:37:13,480 --> 00:37:15,840
were sitting in front of that
recording and say, what do I do

651
00:37:15,840 --> 00:37:18,480
now?
And Mark, I think that's where I

652
00:37:18,480 --> 00:37:21,440
mean perfect pivot where I would
wanted us to go because I think

653
00:37:21,760 --> 00:37:24,520
we need to now get into the
nitty gritty of OK, I can't

654
00:37:24,520 --> 00:37:27,240
afford to hire a producer like
Mark and Mark does a great job

655
00:37:27,240 --> 00:37:30,440
through Ironic Media, but I
can't afford that right now.

656
00:37:30,680 --> 00:37:35,560
So how do I do this with the
limited resources I have to be

657
00:37:35,560 --> 00:37:37,600
effective in that mark?
So perfect pivot, my friend.

658
00:37:37,600 --> 00:37:39,000
I think we're on the same
wavelength.

659
00:37:39,000 --> 00:37:42,720
OK, Yeah, tend to be BC does
want to chime in.

660
00:37:42,720 --> 00:37:46,040
So go ahead BC.
I wish I had more time to be

661
00:37:46,040 --> 00:37:49,320
like this as a producer these
days, but I'm so just calendar

662
00:37:49,320 --> 00:37:51,440
heavy.
But what I love to do typically,

663
00:37:51,440 --> 00:37:54,120
and I'm a big Premiere Pro fan,
I love Premiere Pro.

664
00:37:54,440 --> 00:37:57,320
And So what I will typically do
especially for my in person

665
00:37:57,320 --> 00:38:00,800
podcast where I've got audio
from three sources, so I've

666
00:38:00,880 --> 00:38:03,840
usually got a road caster and
then the two cameras I use for

667
00:38:03,840 --> 00:38:06,880
the different shots.
Once I have those things aligned

668
00:38:06,880 --> 00:38:11,760
in an Adobe session, I'll save
that as kind of the base file

669
00:38:11,760 --> 00:38:13,520
and then I'll create 2 copies of
it.

670
00:38:13,880 --> 00:38:18,560
One for the long form full
podcast, the second which I will

671
00:38:18,680 --> 00:38:24,240
reshape the preview for 9/16
aspect ratio and then I'll

672
00:38:24,240 --> 00:38:26,520
produce both.
I'll do the full podcast of the

673
00:38:26,520 --> 00:38:31,040
one and the second one I will
focus in on that social media,

674
00:38:31,040 --> 00:38:35,400
finding the stingers, finding
the hot moments and producing it

675
00:38:35,480 --> 00:38:38,760
for TikTok reels and all the
other things.

676
00:38:38,760 --> 00:38:43,000
That's my preferred workflow.
I'm a big transitions person, so

677
00:38:43,480 --> 00:38:46,080
whenever I find those great
moments for good L cuts and J

678
00:38:46,080 --> 00:38:49,400
cuts, and I know I'm using a lot
of jargon right now, so we got

679
00:38:49,680 --> 00:38:54,600
to got to address that, but
that's not the first thing I

680
00:38:54,600 --> 00:38:58,320
find so much.
I thrive so much off of that in

681
00:38:58,800 --> 00:39:01,280
honestly kind of the in the
weeds moment of the production

682
00:39:01,280 --> 00:39:03,320
process is where I really
thrive.

683
00:39:03,720 --> 00:39:06,840
And so that's my typical
approach, just being really in

684
00:39:06,840 --> 00:39:09,360
it Premiere pro.
I know people might prefer like

685
00:39:09,360 --> 00:39:13,640
Rush or Cap cut or whatever
other tools are out there for

686
00:39:13,640 --> 00:39:16,640
video production, but that's
what I love to do personally.

687
00:39:16,640 --> 00:39:17,960
Do I should I break down all
those terms?

688
00:39:17,960 --> 00:39:19,200
I just.
Used well, you know, I think

689
00:39:19,200 --> 00:39:22,480
this is to, to not get into the
weeds, we will just say for

690
00:39:22,480 --> 00:39:28,440
today that LL cuts and J cuts,
these are terms used for video

691
00:39:28,440 --> 00:39:31,640
editing.
It's, it's the way you can make

692
00:39:31,640 --> 00:39:33,960
those cuts look a lot more
smooth.

693
00:39:33,960 --> 00:39:38,240
I will say that for now, go
ahead and Google it or go to AI

694
00:39:38,240 --> 00:39:42,680
and ask your AI for specifics.
But yeah, that's the gist of it.

695
00:39:42,680 --> 00:39:45,240
Yes, Thank you.
BC no problem.

696
00:39:45,440 --> 00:39:48,480
So let's let me ask some of you
then.

697
00:39:48,480 --> 00:39:52,280
Let's talk about long form
content editing.

698
00:39:53,200 --> 00:39:55,680
And I want to just get an idea
of some of your approaches.

699
00:39:55,680 --> 00:40:01,080
Do you, for example, listen
slash watch straight through the

700
00:40:01,080 --> 00:40:05,560
first time after the recording's
over and then kind of make notes

701
00:40:05,560 --> 00:40:07,880
as you go?
Or do you just start cutting

702
00:40:07,960 --> 00:40:11,200
immediately?
I'm curious how that works.

703
00:40:11,200 --> 00:40:12,440
OK.
Let's go to Ashley and then

704
00:40:12,440 --> 00:40:16,200
we'll check back in with Matt.
With the exception of pmci edit,

705
00:40:16,200 --> 00:40:20,040
all the other shows I work on in
passes like the first pass will

706
00:40:20,040 --> 00:40:24,200
be mainly audio cleanup, just
make it sound good and then the

707
00:40:24,200 --> 00:40:28,200
second time I go through this is
where the script is really

708
00:40:28,200 --> 00:40:30,040
handy.
You can go through much like you

709
00:40:30,040 --> 00:40:35,440
would a Word document and
highlight those pieces that you

710
00:40:35,440 --> 00:40:39,160
think would be good for social
media and even build a highlight

711
00:40:39,160 --> 00:40:41,720
reel out of those.
Thank you, Ashley.

712
00:40:41,720 --> 00:40:43,440
All right, cool.
And Matt, how about you?

713
00:40:44,200 --> 00:40:48,440
I am a single pass edit the
whole thing in one go guy.

714
00:40:48,560 --> 00:40:51,760
It's not easy, it takes a lot of
practice to do that, but I've

715
00:40:51,760 --> 00:40:56,240
been working for a long time to
try and make my editing muscle

716
00:40:56,240 --> 00:41:00,400
memory for the things like that,
the cuts and the fixing of the

717
00:41:00,640 --> 00:41:04,280
little bits and pieces as I go
through it really easy.

718
00:41:04,640 --> 00:41:07,920
Like I call IT system one, like
it's muscle memory at this

719
00:41:07,920 --> 00:41:09,400
point.
And that leaves a lot of my

720
00:41:09,400 --> 00:41:13,200
cognitive bandwidth to listen to
the conversation, make markers

721
00:41:13,200 --> 00:41:17,160
for when topics changes, when
there's certain questions, think

722
00:41:17,160 --> 00:41:18,960
about the progression of the
conversation where something

723
00:41:18,960 --> 00:41:21,680
doesn't fit.
And I've gotten really good at

724
00:41:21,680 --> 00:41:25,120
doing it in a single pass.
But I'm someone who does that

725
00:41:25,120 --> 00:41:27,440
for a lot of people.
And I realize that's not

726
00:41:27,440 --> 00:41:29,240
something everyone has the
exposure to do.

727
00:41:29,680 --> 00:41:31,280
But I will always do it in the
editor.

728
00:41:31,280 --> 00:41:34,640
I won't do any transcript looks
before I get to it.

729
00:41:34,920 --> 00:41:38,280
I prefer the natural feel of the
conversation and getting that

730
00:41:38,280 --> 00:41:40,120
flow going in the audio or the
video.

731
00:41:40,120 --> 00:41:43,400
Even when you're doing more
content editing versus

732
00:41:43,400 --> 00:41:47,040
production editing because I.
I ask because I know that I've

733
00:41:47,040 --> 00:41:51,520
been caught, as they say, with
my pants down when I'm doing

734
00:41:51,520 --> 00:41:54,520
content editing and I'm just
doing it in a single pass.

735
00:41:54,520 --> 00:41:58,480
There are times that, like, I'll
edit an area towards, say, the

736
00:41:58,480 --> 00:42:02,800
beginning, and then toward the
end I'll realize, oh, if I had

737
00:42:02,800 --> 00:42:06,320
just left that in, that this
would all make more sense.

738
00:42:06,320 --> 00:42:08,920
Or if I had left that in and
moved it around and brought it

739
00:42:08,920 --> 00:42:11,960
over to this area toward the
end, it would have made more

740
00:42:11,960 --> 00:42:13,880
sense.
So do you ever find that

741
00:42:13,960 --> 00:42:18,080
challenging?
I don't, but if only because I'm

742
00:42:18,080 --> 00:42:20,640
so well practiced in it and I
find it very easy to

743
00:42:20,640 --> 00:42:22,960
troubleshoot and fix things up
because of the way I work.

744
00:42:23,480 --> 00:42:30,640
Backups, compartmentalization,
and single pass editing don't do

745
00:42:30,640 --> 00:42:33,080
it the way I do it spread over
like four or five days.

746
00:42:33,080 --> 00:42:36,840
Do it in one shot if you can.
And it takes a lot of practice

747
00:42:36,840 --> 00:42:39,640
to do it.
But I've seen Dominic mentioned

748
00:42:40,200 --> 00:42:42,600
in the chat there, Yeah, I'm
sure he'll have a very different

749
00:42:42,600 --> 00:42:44,480
opinion to mine where it's not
just an interview.

750
00:42:44,480 --> 00:42:47,800
He's crafting an entire
soundscape experience.

751
00:42:47,800 --> 00:42:50,440
Maybe he'd be a good person to
talk to about this next.

752
00:42:50,520 --> 00:42:54,000
Yeah, and Full disclosure, I did
tip Dominic off before the show

753
00:42:54,000 --> 00:42:56,760
started this morning, let him
know what we were talking about

754
00:42:56,760 --> 00:43:01,760
because as a 40 plus time
award-winning podcaster who does

755
00:43:01,760 --> 00:43:06,560
I know a lot of content editing,
I thought he would be a great

756
00:43:06,560 --> 00:43:09,240
contributor to this
conversation.

757
00:43:09,560 --> 00:43:12,720
So yeah, Dominic, good morning.
I know you're a little late to

758
00:43:12,720 --> 00:43:17,080
the party and I'll just tell you
we're right now asking each

759
00:43:17,080 --> 00:43:19,640
other how we approach content
editing.

760
00:43:19,640 --> 00:43:22,440
We've defined it.
We've we've talked about the

761
00:43:22,440 --> 00:43:25,280
differences between it and
production editing.

762
00:43:25,640 --> 00:43:28,720
And so my first question to
everybody a moment ago was, do

763
00:43:28,720 --> 00:43:33,120
you listen straight through 1st
or do you just start cutting

764
00:43:33,520 --> 00:43:34,880
immediately?
Like how?

765
00:43:34,880 --> 00:43:38,440
What's your process?
How do you approach content

766
00:43:38,440 --> 00:43:41,440
editing when you're telling a
story on your show, whether it's

767
00:43:41,440 --> 00:43:44,160
Black as America or mental
health rewritten?

768
00:43:44,800 --> 00:43:46,680
Good morning everybody, hope
everybody is well.

769
00:43:46,680 --> 00:43:48,560
Forgive my timeliness to the
party.

770
00:43:49,400 --> 00:43:53,360
Honestly it starts before I even
record anything.

771
00:43:53,360 --> 00:43:55,920
I already know the story that I
want to tell.

772
00:43:56,640 --> 00:43:59,520
And then whether I'm getting
interviews or writing the

773
00:43:59,520 --> 00:44:04,120
script, the editing kind of
starts even before that.

774
00:44:04,120 --> 00:44:08,160
And and so I'm, I'm asking the
particular type of questions,

775
00:44:08,160 --> 00:44:12,280
I'm getting the particular type
of content that I want to have.

776
00:44:12,840 --> 00:44:17,000
And then from there I'm going
back and listening to, OK, what

777
00:44:17,000 --> 00:44:22,480
were the best bits, right.
And so sometimes what's recorded

778
00:44:22,480 --> 00:44:26,920
it minute 30 is going to be on
the front end at minute 9 or

779
00:44:26,920 --> 00:44:30,160
something like that.
Or with black as America, I know

780
00:44:30,160 --> 00:44:33,200
I'm trying to hook you in from
the beginning.

781
00:44:33,520 --> 00:44:37,280
So we're probably going to go in
the middle of John Fox's battle

782
00:44:37,560 --> 00:44:41,320
and then, you know, kind of
transition and go back to the

783
00:44:41,400 --> 00:44:44,320
beginning, even though we're
going to and then lead you back

784
00:44:44,320 --> 00:44:48,520
up into the battle of, you know,
when he was in Selma Colonia and

785
00:44:48,520 --> 00:44:51,760
stuff like that.
So it really does begin before I

786
00:44:51,760 --> 00:44:54,080
shoot anything, before I write
anything.

787
00:44:54,120 --> 00:44:59,000
I'm already, you know,
determining what story I'm

788
00:44:59,000 --> 00:45:01,200
telling.
And then it just kind of goes

789
00:45:01,200 --> 00:45:02,880
from there.
Makes sense.

790
00:45:02,880 --> 00:45:05,200
And then Dominic, a follow up
question for you.

791
00:45:05,440 --> 00:45:09,360
Prior to these two shows, which
are much more narratives, they

792
00:45:09,360 --> 00:45:13,360
are narrative style shows.
I know you have done podcasts

793
00:45:13,360 --> 00:45:15,640
where they were more interview
style.

794
00:45:15,640 --> 00:45:20,120
Did you do content editing for
that or was it just more

795
00:45:20,120 --> 00:45:23,720
production editing?
It was more production editing.

796
00:45:23,720 --> 00:45:28,360
And The funny thing is, is that
I got made fun of for editing my

797
00:45:28,360 --> 00:45:30,160
shows.
They was like, oh, it's just an

798
00:45:30,160 --> 00:45:32,000
interview show.
You don't need to do all of

799
00:45:32,000 --> 00:45:34,280
that.
But it's like, had I not done

800
00:45:34,400 --> 00:45:38,000
the production editing, it would
not get me an, you know, an

801
00:45:38,000 --> 00:45:41,920
interested in content editing.
And then, you know, and then you

802
00:45:41,920 --> 00:45:44,720
know, the proof is in the
pudding where we are now with

803
00:45:44,720 --> 00:45:48,440
that part of my career.
And so did do the production

804
00:45:48,440 --> 00:45:51,120
ending because, you know, I was
trying to make it all polished

805
00:45:51,120 --> 00:45:54,400
and take out the umms and the
odds and all the things.

806
00:45:54,640 --> 00:45:59,760
It really did make me realize
for me, and this is no, not to

807
00:45:59,760 --> 00:46:02,400
anybody.
The magic is in the editing.

808
00:46:02,920 --> 00:46:06,480
It just is for me, you know, and
that could be just because I do

809
00:46:06,480 --> 00:46:10,360
the narrative style.
And as I start to study films

810
00:46:10,360 --> 00:46:14,400
and TV shows, I see more and
more that the magic really is in

811
00:46:14,400 --> 00:46:16,480
the editing.
And I think it's not just the

812
00:46:16,480 --> 00:46:20,920
content editing, just the story
editing as well, not just from

813
00:46:20,920 --> 00:46:26,080
the shifting around audio, but
also like I, I can't tell you

814
00:46:26,080 --> 00:46:29,960
now that that's why episodes of
things that I create takes

815
00:46:29,960 --> 00:46:35,600
longer now because I'm like, I'm
writing 456 different drafts of

816
00:46:35,600 --> 00:46:39,480
something that's like, wait a
minute, no, that's not quite

817
00:46:39,480 --> 00:46:42,200
right, you know?
So that's kind of part of the

818
00:46:42,200 --> 00:46:44,240
process.
The magic really is in the

819
00:46:44,280 --> 00:46:47,400
editing, I think.
Yeah, and I think the magic is,

820
00:46:47,440 --> 00:46:50,200
at least from what you've
shared, the magics also in the

821
00:46:50,200 --> 00:46:53,480
preparation.
Yeah, 100% because like, because

822
00:46:53,560 --> 00:46:57,800
a lot of times even before the
the shooting and stuff like

823
00:46:57,800 --> 00:47:00,480
that, like the editing is
already happening in my head.

824
00:47:00,480 --> 00:47:05,240
Like I first I, I want to figure
out what story am I trying to

825
00:47:05,240 --> 00:47:07,840
convey by the end of this
episode.

826
00:47:07,840 --> 00:47:12,440
I want the audience member to
feel this or the very least

827
00:47:12,440 --> 00:47:16,960
think about that, right.
So it really does begin way

828
00:47:16,960 --> 00:47:20,440
before you shoot any content,
before you reach out to any

829
00:47:21,000 --> 00:47:24,280
person interview and, and, and,
and I get some Flack for that,

830
00:47:24,280 --> 00:47:28,360
believe it or not, because a lot
of times people will say, oh,

831
00:47:28,360 --> 00:47:31,840
you do a black history show.
I have this person to come, you

832
00:47:31,840 --> 00:47:34,360
know, talks about this, about
this in black history.

833
00:47:34,360 --> 00:47:37,840
Like that is great, That is
wonderful, Sir or ma'am.

834
00:47:38,040 --> 00:47:41,680
However, it's not the story I'm
wanting to tell, nor is it the

835
00:47:41,680 --> 00:47:44,520
type of stories that we tell on
black as America.

836
00:47:44,840 --> 00:47:47,680
If a story comes up where it's
alive, then great, let's do it.

837
00:47:47,680 --> 00:47:52,360
But it really even starts even
with the people that you bring

838
00:47:52,440 --> 00:47:56,840
on to the show as far as like,
you know, editing and and how

839
00:47:56,840 --> 00:48:00,000
you want that that episode or
story to kind of go, I guess.

840
00:48:00,560 --> 00:48:03,640
Yeah, thank you, Dominic.
And if you want to learn more

841
00:48:03,640 --> 00:48:07,760
about Dominic or any of the fine
people today that have shared in

842
00:48:07,760 --> 00:48:12,000
this conversation, go to
podcastingmorningchat.com/people

843
00:48:12,560 --> 00:48:16,160
and you'll see all these fine
faces and be able to click on

844
00:48:16,160 --> 00:48:18,680
them and learn more about them,
how to connect with them,

845
00:48:18,680 --> 00:48:21,160
etcetera.
So check that out.

846
00:48:21,160 --> 00:48:24,960
I know that more people wanted
to chime in and we are out of

847
00:48:24,960 --> 00:48:26,680
time.
So a reminder to you that we're

848
00:48:26,680 --> 00:48:31,200
back tomorrow, 7:00 AM Eastern,
where we will be covering all

849
00:48:31,200 --> 00:48:33,400
the podcasting news around the
world.

850
00:48:33,400 --> 00:48:37,160
We'll comment on those stories,
stories that I believe are

851
00:48:37,160 --> 00:48:40,680
important to you, the podcaster.
So come join us tomorrow.

852
00:48:40,680 --> 00:48:43,760
Be a part of that conversation
and and remember, we do this

853
00:48:43,760 --> 00:48:46,600
every Monday through Friday,
7:00 AM Eastern Time.

854
00:48:46,760 --> 00:48:49,800
You can learn more about how to
connect with us, how to join us

855
00:48:49,800 --> 00:48:54,360
live at Podcasting Morning
chat.com/join us.

856
00:48:54,480 --> 00:48:57,720
So until tomorrow, make it a
great day.

857
00:48:57,720 --> 00:48:59,080
Everybody take care.