460. Don’t Move Your Podcast to Substack Until You Hear This

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Good morning podcasting morning
chat today is Tuesday, February

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24th, 2026 and today sub stack
one O 1 for podcasters.

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What it is, how it works, and
why it may change your content

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game BC Babbles helps guide us
to help answer all of your

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burning questions.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
podcast, YouTube, LinkedIn,

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Facebook, please share this
episode with a fellow podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again podcasting

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morning chat.
Thanks so much for being here.

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I am your host Mark Ronic and
currently on stage with me.

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My Co hosts Dr. Fay, producer
Ashley Feller, Ralph Estep, Matt

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Bliss, BC Babbles, Sid Meadows,
Nick Naulback and Nikki AKA Tide

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is also on stage with us today.
And Tim, good morning to you and

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a special shout out to you being
the 1st in the chat here on

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Clubhouse.
Great to see everybody again.

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As I was saying before we
started, I'm feeling for some

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reason, even though it's what
been just three days, I'm

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feeling a little out of sorts.
I feel like a little rusty

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almost.
I was felt like I was stumbling

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over that intro there as well.
But let me first say, if you

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want to see or learn more about
all those fine people I just

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mentioned, go to
podcastingmorningchat.com/people.

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I know I've been in the past
directing you to go to the About

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page, which would probably work
too.

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But I think if you want to go
right to it, just go to

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podcastingmorningchat.com/people
and you can see everyone's

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lovely faces, click on them and
learn more about them.

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A big thank you to you, Ralph,
for holding down the Fort, being

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the lead while I was gone.
I appreciate you, Sir.

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You're very welcome, my friend.
It was an enjoyable experience,

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especially about halfway through
yesterday's show when I

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remembered I forgot to go live
on video.

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Thank you, Mark.
Glad to see you're back in the

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saddle this morning, my friend.
I am and thank you also to all

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of you as well for holding down
the Fort, keeping Ralph company,

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making the great conversations
that we tend to do here.

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I'm doing really well.
In case anybody missed it or was

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wondering why I was gone, I had
my remaining 3 wisdom teeth

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removed on Thursday morning.
Everything went really smoothly.

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I will say I was a little
disappointed that I didn't get

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to really enjoy the 10 seconds
of drugs that they give you

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right before they put you out.
They gave me the stuff and said,

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all right, first we're going to
give you this stuff through your

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IV.
It's going to relax you.

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I guess I kind of remember being
relaxed because I admittedly I

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was pretty anxious about the
whole thing.

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So I do kind of remember
relaxing, but I didn't get to

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enjoy the full effects of it
because next thing I knew I woke

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up and BC in a private chat was
with the group shared a one of

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those wisdom tooth removal
videos of, you know, the kids

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coming out of their anesthesia
and saying and being goofy.

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I didn't really have that.
I had a quick one that I shared

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in a story, but it really wasn't
anything too dramatic and I was

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disappointed.
I wish I had something a little

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funnier to share, but it all
went smoothly.

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And the beautiful part of it all
is, is that I was diligent

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Thursday when I got home from
surgery, icing my face every 20

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minutes, 20 minutes on, 20
minutes off.

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I did it through the entire day
until I went to bed and the next

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day had very minimal swelling on
one side, the one area that they

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said was going to be the more
challenging tooth to remove and

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that was it.
The swelling was gone in a few

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hours.
No pain.

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I mean, I can't say no pain, but
really just it would, it would

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be a little uncomfortable if I
open my mouth a little too wide.

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Chewing really wasn't a problem.
But of course, the first three

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days I had to really basically
do all soft foods, which is

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quite annoying.
Yesterday I started introducing

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solid foods again.
I got the go ahead from the

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doctor and yeah, I'm doing
great.

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So yeah, I mean, if anyone has
any questions, by all means feel

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free to ask.
But overall, this was a success.

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And I got to say, really, I
think the key is to ice, ice,

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ice that first 24 hours.
So if you're somebody who's

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maybe in need of getting those
pulled and you're a little

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nervous like I was and avoiding
it like I was, I can assure you

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really the hardest part is just
having to do the whole soft

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foods thing for the first 3
days.

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And you know, the next week or
two, I still have to be somewhat

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limited, no straws and I, you
know, I still have to be careful

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how I'm chewing, but really not
so bad in the big picture.

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So that's my update for you.
And or maybe I should do the

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let's dive into the show today.
As I said at the top of the

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show, we are going to learn more
about Sub Stack and that's going

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to be thanks to BC, who's a
pretty avid user of Sub Stack.

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So I think first the way I want
to get started before we

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actually start asking you and
grilling you with a bunch of

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questions, BC I'm curious if the
group wants to share.

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What do you think Substack is?
In plain English, we all have

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talked about Substack here and I
think we've danced around some

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ideas of what Substack is, but
what do you think it is?

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What's your own personal idea
definition of it?

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Go ahead, Dr. Good morning.
I think it was mainly it when in

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the beginning it was mainly for
long form writers, long form

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blogging, I think.
And over the years it has

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evolved also into a place where
you can have your, you can have

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your podcast on there.
You can even something that I

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was toying with when I I first
started with it and then I

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dropped it because I got all
confused and everything.

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So one of the things that I was
thinking about was doing my

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newsletter and also having the
audio version of my newsletter.

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So that would be kind of a quote
UN quote podcast ish.

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So I like what?
Kind of what James Cridland does

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with his newsletter at Pod News.
Yeah, that makes sense.

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OK, Thank you, DRI.
Know that Sid and Matt Bliss

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want to chime in as well.
Go ahead, Sid, and then we'll

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hear from Matt.
Welcome back, Mark.

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So as I first heard about it not
too long ago, actually the what

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I was reading about it, it felt
like it was another version of

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Medium.
If you remember that platform

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where you could go and publish
blogs.

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And I did download it yesterday
and played a just a little bit,

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not very much.
It has a feel of Instagram like

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with the stories and circles at
the top and the feed.

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It has a it has an Instagram
feel to it, But I'm anxious to

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learn more about it.
But my first thought was oh it's

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another place like Medium to
post to DRS point post long form

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written content.
That's similar to how I feel

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like I see it and admittedly,
I've only gone to it a couple of

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times when somebody maybe posted
an interesting link on social

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media and I wanted to check out
what they had to say.

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So I am very green when it comes
to Substack.

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Let's go to Matt.
Matt, what do you?

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What's Substack to you?
I'm very green with it too.

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I've dived in a couple of times
and I'm kind of with Dr. It is

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very overwhelming, easy to kind
of get lost in a little bit.

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But the way I imagine Substack
being is like a, if you've ever

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played a dystopian video game
where you upgrade weapons and

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you just strap things to them
with masking tape and stuff.

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I imagine that it's Substack is
a newsletter platform with a

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podcasting bit strapped on and a
social media kind of sharing bit

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strapped on as well, you know,
with duct tape and things like

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that.
At least from the podcasting

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perspective, that's how it's,
it's felt pro for for me.

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All right, let's check in with
Ralph and then BC we're coming

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to you to talk and see how
accurate we all are and then

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we'll get into the nitty gritty.
Go ahead, Ralph.

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So I just thought it was for
washed up reporters who weren't

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relevant anymore.
That's what I thought at first

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when I heard that.
I know that sounds kind of

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harsh, but I'm very green about
it.

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But here as the money guy, I'm
looking forward to hearing How

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much does it cost and what can I
do with it to make money.

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So I'm hoping BC is going to
cover those two things, but

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that's what I'm looking for
today.

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So if you're the money person
out there listening, we're going

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to talk about that today too,
hopefully.

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All right, sounds good to me and
let's see here.

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All right, so BCI think first
tell us how accurate we are or

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maybe who was the most accurate.
And then before we really get

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into all of The Who, what, where
when?

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I'm curious about your who,
what, where, when?

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I want to know more about what
you're doing specifically on sub

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stack.
How were our definitions of sub

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stack?
Conglomerating all the different

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takes we've had so far this
morning about Sub SEC, you're

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not aside from Ralph, you're not
all inherently wrong.

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Ralph had a bit of the spice
you're taking, and I can see why

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he has that particular take.
My definition of Sub SEC is that

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it's a really cool, multifaceted
platform.

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It is what's really cool about
it.

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It's not strictly one way or
another.

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First, it's really a place where
you can kind of come in and

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decide amongst different kinds
of content what works for you

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first and then explore from
there.

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And what I actually forgot until
I forgot who mentioned it, but

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mentioning whoever first
mentioned the kind of Instagram

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feel, it helped remind me
thankfully that there are kind

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of two front facing sides to
this.

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There's actually the website of
the user, which is more kind of

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front face into the world.
And then there's the feed side

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of it, which you see as someone
who has your own account.

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So it's, it's got different kind
of areas for you to manage that

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are feeding content to to the
people, if that makes any sense

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at all.
But what I'm doing.

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So I actually found it randomly.
And this is not a new platform.

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This has been around since 2017.
So it's been around for a hot

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minute and I though I hadn't
heard about it until early

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November when someone I follow
on Instagram mentioned their sub

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stack and I was like, never
heard of that.

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Let me go check it out.
And when I saw their website and

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I like I thought it was awesome.
It looks like a really cool

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writing platform is some
something I wish I would have

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wish I would have found it years
ago because one of the passions

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I kind of realized late in my
game post undergrad post being

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in communication was that I I
loved writing and blogging and

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so fell in love with just the
look of it.

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Peruse the back end of it seemed
pretty simple for the setup.

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And it was in that random
perusing that I found that it

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actually has podcasting
capability.

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And so that triggered the idea
to make a new podcast.

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So currently I'm using it for a
multitude of things.

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I do host my own show on there
called Caffeination Nation.

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It's a very relatable kind of
quick discussion show where I

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give my two cents on interesting
boss and Co worker interview

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experiences that people have and
it kind of how I think people

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can handle certain situations.
And then from there though, and

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I think this is something that
that Ralph will definitely

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appreciate as well outside of
the money part, we'll get to

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that eventually, is that it's a
really great spot for

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influencers, creators, speakers
and business owners to really

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help further establish their
thought leadership in whatever

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their sector is.
So I'm also using it to push

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marketing insights and
communications, Mythbusters and

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things like that to help further
establish my authority in that

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room.
I got to do more of it.

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I got to find more time to do
more of that.

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But so far, it's a pretty cool,
multifaceted tool, I got to say.

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Thank you.
And I want to encourage the

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group.
If you have questions, by all

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means, let's hear them.
We don't have to go in any

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specific order as far as my
rundown here that I have in

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front of me.
If anyone at any time has a

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question, by all means, please
ask.

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And Ralph is leading the way.
Go ahead, Ralph.

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Yeah, BC I've got a question for
you.

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So one of the things that I do
for all my content work is I

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write A blog post for each of my
pieces of content.

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Now, right now I've got that on
my own website.

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We have AI use pod page and I've
got them on website.

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So do you see some utility in
putting that on sub stack?

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Would that be a good use of that
tool?

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00:14:02,080 --> 00:14:04,080
Absolutely, because there's a
whole, there's still a whole

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00:14:04,080 --> 00:14:07,800
community behind sub stacks,
similar to Instagram, LinkedIn.

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So if you're looking to kid,
you're writing your articles in

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front of a whole other set of
potential readers who are within

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00:14:17,280 --> 00:14:20,200
similar sectors as yourself,
it's definitely a great Ave. for

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00:14:20,200 --> 00:14:22,840
that.
The blog interface is pretty

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00:14:22,840 --> 00:14:24,560
nice.
You've got the ability to

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include videos, audio clips,
pictures.

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00:14:27,240 --> 00:14:30,680
Of course, you can do polls, you
can do certain formats for

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quotations.
If you want to reference

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00:14:32,160 --> 00:14:35,000
different studies within the
financing field, it can be a

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00:14:35,000 --> 00:14:36,920
really great tool for for that
as well.

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But now my question for UBC is
you don't own that platform.

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00:14:41,480 --> 00:14:43,440
Do you rent space there?
How does that work?

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00:14:43,440 --> 00:14:45,640
Cuz like I said, I have no idea
about sub stack.

241
00:14:45,920 --> 00:14:49,440
I've always taken the position
of drive them to what I own.

242
00:14:49,440 --> 00:14:53,480
So I drive them to my website.
So am I now driving them to

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00:14:53,480 --> 00:14:57,320
another third party site That is
potentially something that could

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00:14:57,320 --> 00:14:59,040
say, oh, I don't like what Ralph
said today.

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00:14:59,120 --> 00:15:00,400
Ralph's gone out.
He.

246
00:15:00,400 --> 00:15:02,880
Goes well.
I can't comment to that

247
00:15:02,880 --> 00:15:04,560
particular degree.
I know we had the conversation

248
00:15:04,560 --> 00:15:08,560
about Meta a couple a week or so
ago, but it is a third party for

249
00:15:08,560 --> 00:15:10,160
sure.
So it's it's a place where you

250
00:15:10,160 --> 00:15:12,320
kind of where you do rent in
space similar to any other

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00:15:12,320 --> 00:15:15,960
social platform.
It's not ralph.com per SE.

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00:15:15,960 --> 00:15:17,920
It's not going to be your own
personal website.

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00:15:17,920 --> 00:15:20,200
So there is that bit of a caveat
there.

254
00:15:20,480 --> 00:15:23,680
So for you, if you have a really
strong relationship with your

255
00:15:23,680 --> 00:15:27,560
readers in going to your
personal website, but you do

256
00:15:27,560 --> 00:15:30,480
want to explore potential new
area, this would be really cool

257
00:15:30,480 --> 00:15:32,720
for you.
But again, it's kind of a what

258
00:15:32,720 --> 00:15:35,760
you want to do first.
So it's totally depending on

259
00:15:35,760 --> 00:15:40,320
what you are looking to explore.
Thank you, BC and Ralph, and I

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00:15:40,320 --> 00:15:42,800
know Nick has a question as
well.

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00:15:42,800 --> 00:15:46,920
I see Jen Dub has joined us and
Yvonne has joined us in the

262
00:15:46,920 --> 00:15:49,760
audience.
And I wanted to just say we're

263
00:15:49,760 --> 00:15:51,480
talking all things Substack
today.

264
00:15:51,920 --> 00:15:55,000
So if you have questions about
Substack, curious about it, this

265
00:15:55,000 --> 00:15:57,720
is your opportunity.
Speaking of people with

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00:15:57,720 --> 00:16:00,640
questions, Nick, go for it.
Good morning.

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00:16:01,200 --> 00:16:03,560
Hey, good morning everybody.
Yeah, actually don't have a

268
00:16:03,560 --> 00:16:05,680
question.
I had a comment I wanted to make

269
00:16:05,680 --> 00:16:10,520
about or two Ralph's question
about publishing his blog posts

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00:16:10,520 --> 00:16:13,960
on Sub stack as well.
I would be very cautious with

271
00:16:13,960 --> 00:16:17,760
that.
Similar to LinkedIn articles, if

272
00:16:17,760 --> 00:16:21,120
you are just straight copying
and pasting content from your

273
00:16:21,120 --> 00:16:25,600
website to Sub Stack, that could
show up in search results and

274
00:16:25,600 --> 00:16:27,840
Google might flag that as
duplicate content.

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00:16:28,640 --> 00:16:33,920
And being that sub stack is a
very authoritative website, it

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00:16:33,920 --> 00:16:38,360
could end up de ranking your
stuff or getting your website

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00:16:38,360 --> 00:16:40,720
flagged to where you're not
going to show up at all.

278
00:16:41,360 --> 00:16:45,160
Sub stack has like a kind of a
paywall feature that can lock

279
00:16:45,160 --> 00:16:49,160
content behind a paywall and
that might protect you there

280
00:16:49,200 --> 00:16:51,400
because Google shouldn't be able
to crawl at I don't believe.

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00:16:51,880 --> 00:16:56,240
But you run into the same issue
with LinkedIn articles, people

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00:16:56,240 --> 00:17:00,040
copying and pasting from one to
the other and ultimately hurting

283
00:17:00,040 --> 00:17:03,600
yourself in the long run.
So I would definitely caution

284
00:17:03,600 --> 00:17:07,440
against just straight copying
content from one place to sub

285
00:17:07,440 --> 00:17:09,920
stack specifically.
Thank you Nick.

286
00:17:09,920 --> 00:17:12,280
And by the way, Nick had
reminded me in the chat that we

287
00:17:12,280 --> 00:17:17,280
used to use sub stack when we
were doing content for Minvo,

288
00:17:17,560 --> 00:17:20,520
Minvo dot pro, but I just don't
remember.

289
00:17:21,880 --> 00:17:24,079
I think that's probably because
Nick, you probably did more of

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00:17:24,079 --> 00:17:26,920
that than I did from info you.
That was probably one of the

291
00:17:26,920 --> 00:17:29,720
things you did.
But OK, so let's keep it moving

292
00:17:29,720 --> 00:17:34,240
and go to Matt Bliss.
And I think Sid had a question

293
00:17:34,240 --> 00:17:37,360
as well, if I'm not mistaken.
So let's go to Matt 1st and then

294
00:17:37,360 --> 00:17:40,360
we'll check in with Sid again.
I just wanted to reiterate on

295
00:17:40,360 --> 00:17:44,360
the fact that if it's in a third
party platform, the content is

296
00:17:44,360 --> 00:17:47,880
subject to platforms
requirements often times.

297
00:17:48,400 --> 00:17:51,080
And it probably is important to
note that if you do a search for

298
00:17:51,080 --> 00:17:54,320
sub stack, you're going to
stumble across content in which

299
00:17:54,760 --> 00:17:57,800
they've maybe sort of come under
fire a little bit for the kinds

300
00:17:57,800 --> 00:18:03,040
of people and topics they may or
may not platform.

301
00:18:03,320 --> 00:18:06,960
I don't know how much we should
refer to it or not it.

302
00:18:06,960 --> 00:18:11,160
I know in the US the whole
freedom of speech is important,

303
00:18:11,920 --> 00:18:14,680
but the moderation aspect is
important for 3rd party

304
00:18:14,680 --> 00:18:17,560
platforms too.
But regressing that a little bit

305
00:18:17,640 --> 00:18:20,640
to say that Sub Stack is a is a
newsletter platform.

306
00:18:20,640 --> 00:18:26,120
It means it gives you easy
access to a subset of users who

307
00:18:26,120 --> 00:18:29,080
are already members of a
platform.

308
00:18:30,080 --> 00:18:33,200
They don't have to create new
accounts if they're already

309
00:18:33,200 --> 00:18:37,800
existing members and it sends
them notifications and updates

310
00:18:37,800 --> 00:18:40,840
that the content is there, which
is a little bit different to

311
00:18:40,840 --> 00:18:43,320
Ralph's example of posting the
blogs on the website.

312
00:18:43,920 --> 00:18:47,680
My question to UBC would be that
if you've seen the advantage of

313
00:18:47,680 --> 00:18:51,080
that show itself through the
stuff that you've done so far or

314
00:18:51,080 --> 00:18:55,440
potentially with clients and if
that would offset the advantage

315
00:18:55,440 --> 00:18:59,440
of having your own, you know,
play zone in your own website.

316
00:19:00,120 --> 00:19:03,320
My big thing with hopping on the
subset was because I wanted to

317
00:19:04,040 --> 00:19:08,840
finally put myself to in a test
of consistency.

318
00:19:09,200 --> 00:19:16,240
And I have seen with my podcast
better numbers in the past four

319
00:19:16,240 --> 00:19:18,400
months that I've been on it with
this newer podcast than my

320
00:19:18,400 --> 00:19:21,360
original podcast, which is
telling me informing me pretty

321
00:19:21,360 --> 00:19:23,720
well about what I need to be
doing elsewhere.

322
00:19:24,120 --> 00:19:27,400
As far as whether or not I can
say right now that it outweighs

323
00:19:27,440 --> 00:19:32,640
personal website versus this
one, I can't say I can't them

324
00:19:33,440 --> 00:19:38,160
yet only because I have yet to
build a system that allows me to

325
00:19:38,160 --> 00:19:42,520
apply that same consistency
across all platforms and

326
00:19:42,520 --> 00:19:46,240
therefore have them all under
the same level of effort, which

327
00:19:46,240 --> 00:19:49,600
is a me thing for sure, but time
will tell.

328
00:19:49,600 --> 00:19:51,720
Hopefully with more time I can
give you a better answer on

329
00:19:51,720 --> 00:19:53,840
that.
I do want to also quickly stay

330
00:19:53,840 --> 00:19:57,280
going back to Ralph's point then
about you know taking his

331
00:19:57,280 --> 00:19:59,720
thought leadership from his
personal website on to sub stack

332
00:20:00,040 --> 00:20:03,160
and with people's commentary
regarding duplicate.

333
00:20:03,720 --> 00:20:05,840
Content.
So that is a great point to make

334
00:20:06,000 --> 00:20:08,920
from the audience.
So for Ralph, I would say if you

335
00:20:08,920 --> 00:20:12,040
were to take any of your
articles and reword it to a

336
00:20:12,040 --> 00:20:15,800
teaser version and then try to
use that, basically use sub

337
00:20:15,800 --> 00:20:18,680
stack as a new lead back into
your website.

338
00:20:19,000 --> 00:20:22,520
Take your articles, don't copy
paste like I forgot to mention

339
00:20:22,520 --> 00:20:27,200
them but don't duplicate it but
word it into a teaser format to

340
00:20:27,200 --> 00:20:29,520
drop people back into your
personal website and just make

341
00:20:29,520 --> 00:20:32,320
it a new revenue or new Ave. in
that sense.

342
00:20:34,160 --> 00:20:38,160
Thank you BC by the way, shout
out to Billy Thorpe who is over

343
00:20:38,240 --> 00:20:42,320
in on the YouTube stream while
we stream live over there.

344
00:20:42,320 --> 00:20:47,040
Get to see Billy over there and
let's go to Sid who had

345
00:20:47,040 --> 00:20:48,440
something for us.
Go ahead, Sid.

346
00:20:49,520 --> 00:20:53,520
So I have a couple of questions.
So I have a an associate that I

347
00:20:53,720 --> 00:20:57,480
person that I know that I met on
LinkedIn and then I followed her

348
00:20:57,480 --> 00:20:59,280
on Instagram.
She recently announced she had a

349
00:20:59,280 --> 00:21:01,800
sub stack.
And so I went out there finally

350
00:21:01,800 --> 00:21:05,200
found her and I noticed that she
has her personal and then she

351
00:21:05,200 --> 00:21:10,160
has a business one I guess
called the collab space.

352
00:21:10,160 --> 00:21:13,120
So under her profile you see
both her and then the collab

353
00:21:13,120 --> 00:21:15,960
space, which is kind of her take
on things.

354
00:21:15,960 --> 00:21:20,840
So she's got 2 and that one she
has 65 subscribers.

355
00:21:20,840 --> 00:21:24,480
It's paid and so she's, you
know, she only has 70

356
00:21:24,480 --> 00:21:27,680
subscribers, 65 subscribers, but
you know, at $8 a person, that's

357
00:21:27,680 --> 00:21:30,440
500 bucks a month, right?
So certainly I know there's a

358
00:21:30,440 --> 00:21:34,960
revenue stream there, but so
explain the two different like

359
00:21:35,280 --> 00:21:37,760
her purse London was the is it a
business thing that she has?

360
00:21:37,760 --> 00:21:42,040
And then the second question I
have is, is, is this have a

361
00:21:42,040 --> 00:21:44,600
algorithm with it?
Like one of the most frustrating

362
00:21:44,600 --> 00:21:46,640
things that's happening right
now, especially on my preferred

363
00:21:46,640 --> 00:21:49,560
platform, LinkedIn, is the
algorithm is just all screwed up

364
00:21:50,120 --> 00:21:55,160
and it's pushing pay to play and
boosting things and stuff like

365
00:21:55,160 --> 00:21:57,000
that.
And you know, I wake up and I

366
00:21:57,000 --> 00:22:00,080
look at that platform and I see
content that's two weeks old

367
00:22:00,080 --> 00:22:03,120
that I've already seen.
I don't see, I see a lot of

368
00:22:03,120 --> 00:22:05,120
sponsored content.
I don't see some content from

369
00:22:05,120 --> 00:22:07,240
people I'm following.
So it's extremely frustrating

370
00:22:07,240 --> 00:22:09,120
right now.
The reach is specifically.

371
00:22:09,800 --> 00:22:13,640
So I'm just curious, is there an
algorithm and then explain the

372
00:22:13,640 --> 00:22:16,160
different types of products you
can have out there?

373
00:22:17,120 --> 00:22:20,240
So for your colleagues double
taking on subset, I kind of

374
00:22:20,240 --> 00:22:22,320
wonder why she wouldn't have
made that into a singular sub

375
00:22:22,320 --> 00:22:25,800
stack and simply taking the
content from her business

376
00:22:25,800 --> 00:22:29,200
version and made it a different
publication or section.

377
00:22:29,200 --> 00:22:33,600
So with with sub stacks makeup,
you have the main publication,

378
00:22:33,600 --> 00:22:39,720
which is your website.
And I'll share with Mark after

379
00:22:39,720 --> 00:22:42,280
the fact some screenshots of
what the two different sides

380
00:22:42,280 --> 00:22:46,240
look like.
And within your singular

381
00:22:46,240 --> 00:22:49,040
publications, for instance, I
got BC Babbles publication.

382
00:22:49,040 --> 00:22:53,000
That's my entire website.
But then you can create separate

383
00:22:53,000 --> 00:22:55,600
different sections within a
singular publication.

384
00:22:55,880 --> 00:22:59,840
So my free content or my podcast
has its own section.

385
00:22:59,840 --> 00:23:01,760
My exclusive content has its own
section.

386
00:23:02,040 --> 00:23:04,880
I'm launching a new piece of
content today that will have its

387
00:23:04,880 --> 00:23:08,840
own section.
And you can choose not only

388
00:23:08,840 --> 00:23:12,760
whether or not a certain section
automatically has a paywall.

389
00:23:12,920 --> 00:23:16,280
You can also go into a single
section and choose of particular

390
00:23:16,280 --> 00:23:18,560
posts.
Have a paywall I would have in

391
00:23:18,560 --> 00:23:22,760
her position unless she has a
specific reason for creating two

392
00:23:22,760 --> 00:23:27,760
whole sub stack websites for the
different sides of her work.

393
00:23:27,960 --> 00:23:30,280
I would have made that all into
one and just made everything

394
00:23:30,280 --> 00:23:33,480
come through a singular Ave.
Regarding the algorithm, I've

395
00:23:33,480 --> 00:23:36,520
definitely seen a lot of
engagement with my content,

396
00:23:36,720 --> 00:23:39,680
specifically with my podcast
Caffeination Nation.

397
00:23:40,040 --> 00:23:43,680
A lot of people finding it based
on verbiage and based on

398
00:23:44,120 --> 00:23:45,840
hashtag.
So I think there is an algorithm

399
00:23:45,840 --> 00:23:48,720
there for sure, at least based
on the idea of of attracting

400
00:23:48,720 --> 00:23:52,840
like content and from people
that I've not ever reached out

401
00:23:52,840 --> 00:23:56,080
to beforehand.
So Short answered yes to that

402
00:23:56,080 --> 00:23:59,160
part, to that particular
question, but as far as whether

403
00:23:59,160 --> 00:24:02,720
or not it can or will get as
janked up as others, I cannot

404
00:24:02,720 --> 00:24:05,720
say.
I'm curious about how easily you

405
00:24:05,720 --> 00:24:07,800
can derive the stuff you're
talking about within the

406
00:24:07,800 --> 00:24:10,640
platform.
Like, is the analytics on how

407
00:24:10,640 --> 00:24:14,920
people find the contents, how
much they engage with it, how

408
00:24:14,920 --> 00:24:17,960
often it's put on the front page
or featured or whatever, is

409
00:24:17,960 --> 00:24:20,880
there a lot of rigorous stats
regarding that kind of stuff?

410
00:24:21,320 --> 00:24:22,680
Yeah.
So you definitely do get some

411
00:24:22,680 --> 00:24:26,240
analytics for sure.
It talks about direct both on

412
00:24:26,240 --> 00:24:29,360
website and mobile.
Same thing for whether or not

413
00:24:29,360 --> 00:24:32,600
you're being found through your
personal website or if it's an

414
00:24:32,600 --> 00:24:35,680
organic Google search.
If you have a podcast, when you

415
00:24:35,680 --> 00:24:38,720
do get in, I'll dive more into
the podcasting side of it once

416
00:24:38,720 --> 00:24:42,720
Mark prompts me to do so.
But when you do have a podcast

417
00:24:42,720 --> 00:24:47,240
and you do have an RSS feed, you
are able to distribute 26 or so

418
00:24:47,440 --> 00:24:50,200
different streaming platforms
and it will break down those

419
00:24:50,200 --> 00:24:53,680
numbers like what percentage
from which platform as well.

420
00:24:53,920 --> 00:24:56,920
So the the numbers on the
analytical side are pretty good.

421
00:24:57,200 --> 00:25:00,520
I understand the value of sub
stack because there can be such

422
00:25:00,520 --> 00:25:03,960
a great conversation, but how do
you kind of balance it so that

423
00:25:04,240 --> 00:25:06,640
you still have them go back to
your contact or you just don't

424
00:25:06,840 --> 00:25:08,680
or you don't care that they go
back to your website?

425
00:25:09,960 --> 00:25:12,840
Yeah, for me right now and I
think everyone's needs are going

426
00:25:12,840 --> 00:25:16,320
to be very singular.
For me at the moment, I'm very

427
00:25:16,320 --> 00:25:20,840
much in the mind of making use
of substecs ease at the moment.

428
00:25:21,200 --> 00:25:25,720
So for kind of more transparent
context, I'm working on building

429
00:25:25,720 --> 00:25:29,720
a brand, building a business.
So, and right now I've got only

430
00:25:29,720 --> 00:25:33,400
so much revenue coming in.
And so I'm trying to take as

431
00:25:33,400 --> 00:25:38,480
much of my free time to utilize
sub stacks ease in the sense of

432
00:25:38,480 --> 00:25:41,680
that it's, it's free.
So one of Ralph's earliest

433
00:25:41,680 --> 00:25:44,240
questions, it's free.
You don't pay for any part of

434
00:25:44,240 --> 00:25:47,600
it.
And to kind of in the meantime,

435
00:25:47,600 --> 00:25:51,400
use that free space to draw in
the community that I have.

436
00:25:51,440 --> 00:25:56,200
And then once I'm able to decide
where I want to redirect things,

437
00:25:56,520 --> 00:25:59,600
then maneuver the community to
new spots.

438
00:26:00,000 --> 00:26:03,080
That's my personal approach.
Again, I think it'll leave

439
00:26:03,320 --> 00:26:07,160
everyone's experience and need
for it will be very singular and

440
00:26:07,160 --> 00:26:10,280
just based on what fits best for
them at the time.

441
00:26:10,440 --> 00:26:14,520
BC Dr. was asking in the chat
here on Riverside.

442
00:26:14,840 --> 00:26:17,240
When did you get started?
Exactly how long have you been

443
00:26:17,240 --> 00:26:19,760
on it?
I've been on sub stack.

444
00:26:19,760 --> 00:26:25,120
My first ever post was November
11th of last year and that was

445
00:26:25,280 --> 00:26:27,120
super simple post just said,
Hey, I'm here.

446
00:26:27,640 --> 00:26:30,560
That's all I did.
And then I launched.

447
00:26:30,560 --> 00:26:35,000
Actually, I launched my my
podcast on sub stack the week of

448
00:26:35,000 --> 00:26:37,840
Thanksgiving and it's been I do
it some Monday through Friday

449
00:26:37,840 --> 00:26:39,840
show.
So it's been pretty consistent

450
00:26:39,840 --> 00:26:41,800
since then, which has been a
pretty good experience.

451
00:26:42,560 --> 00:26:44,600
Very cool.
And Dr., did you have a follow

452
00:26:44,600 --> 00:26:47,280
up to that?
I know you can do different

453
00:26:47,280 --> 00:26:52,520
strategies on how to get to the
money, as Ralph would say.

454
00:26:53,040 --> 00:26:57,920
So you do a newsletter.
Is it anyone can read a little

455
00:26:57,920 --> 00:27:00,320
part of it?
And then to get to the whole

456
00:27:00,320 --> 00:27:03,960
beat of it, is that when you
have to start paying for it?

457
00:27:03,960 --> 00:27:06,280
Do you know what I'm saying?
Because I don't know what I'm

458
00:27:06,280 --> 00:27:07,240
saying, OK.
You're good.

459
00:27:07,240 --> 00:27:08,440
So I'm going to clarify a little
bit.

460
00:27:08,440 --> 00:27:12,600
So the newsletter aspect of sub
stack, any part of your content,

461
00:27:12,600 --> 00:27:15,920
whether or not it's a single
blog, whether or not it's an

462
00:27:15,920 --> 00:27:19,760
audio post or a video post, can
become the newsletter.

463
00:27:20,000 --> 00:27:22,720
Whenever you make a new section
of concert or a new section

464
00:27:22,720 --> 00:27:25,720
within the sub stack, that is a
newsletter.

465
00:27:26,080 --> 00:27:29,120
Every single post you create,
you can either choose to simply

466
00:27:29,120 --> 00:27:33,520
post it on the sub stack or add
it to a pre made template for

467
00:27:33,520 --> 00:27:36,400
newsletters that you can
yourself design and then send it

468
00:27:36,400 --> 00:27:40,240
to your mailing list.
There's a lot of particularity

469
00:27:40,320 --> 00:27:45,040
and how you want to use content,
but regarding the content to

470
00:27:45,080 --> 00:27:47,960
paywall aspect and this kind of
goes back I think a couple weeks

471
00:27:47,960 --> 00:27:49,480
ago we talked about it a little
bit.

472
00:27:49,800 --> 00:27:51,920
My podcast, everyone can watch
it.

473
00:27:51,920 --> 00:27:53,640
It's it's a free to watch
podcast.

474
00:27:53,920 --> 00:27:57,280
Every time you go to my sub SEC,
if you don't already have one,

475
00:27:57,280 --> 00:27:59,680
it will ask you free
subscription.

476
00:28:00,000 --> 00:28:02,160
Enjoy the show and you can opt
in or out of that.

477
00:28:02,920 --> 00:28:06,840
But I because I talk about
something decently passionate

478
00:28:06,840 --> 00:28:10,360
about, which is like interview
processes and like crazy bosses,

479
00:28:10,360 --> 00:28:13,280
annoying Co workers, water
cooler gossip, all the things

480
00:28:13,800 --> 00:28:16,680
because I know I can get a
little spirited on certain

481
00:28:16,680 --> 00:28:19,120
subjects.
I decided to take those moments

482
00:28:19,120 --> 00:28:24,160
where I 100% go on to a bit of a
rant and I turn that into the

483
00:28:24,160 --> 00:28:27,120
exclusive content.
So what I'll do in the middle,

484
00:28:27,120 --> 00:28:30,600
if I'm recording the podcast and
I know and I feel it coming on,

485
00:28:30,920 --> 00:28:34,560
I'm about to get a little like
ranty about something, I'll

486
00:28:34,560 --> 00:28:36,480
pause and say, OK, this will be
a beat.

487
00:28:36,480 --> 00:28:39,440
This will be a caffeinated take.
Caffeinated take.

488
00:28:39,440 --> 00:28:42,800
That's the exclusive content
subtype.

489
00:28:43,160 --> 00:28:46,560
And so I'll finish the
recording, hold back the rant

490
00:28:47,040 --> 00:28:50,600
immediately open a new recording
rant on whatever it was I was

491
00:28:50,600 --> 00:28:53,480
getting spicy about, and then
separate the two out.

492
00:28:53,680 --> 00:28:56,600
So people will get the free
episode of the podcast where

493
00:28:56,600 --> 00:28:59,600
it's usual content.
They'll get the notification.

494
00:28:59,600 --> 00:29:03,880
Hey, in this moment BC had to go
on a little rant about something

495
00:29:03,880 --> 00:29:06,120
else.
You can find that behind this

496
00:29:06,120 --> 00:29:08,600
pay wall for this piece of
exclusive content.

497
00:29:08,840 --> 00:29:12,200
So that's how I currently
approach updating people on

498
00:29:12,200 --> 00:29:15,400
what's going on and then where
they can find some more content

499
00:29:15,400 --> 00:29:17,440
and ideally bring me a little
bit of revenue.

500
00:29:18,160 --> 00:29:19,280
Excellent.
OK.

501
00:29:19,320 --> 00:29:22,280
And Matt's got another question
for you, BC go ahead, Matt.

502
00:29:23,560 --> 00:29:24,840
Yeah, I'm going to be hammering
you today.

503
00:29:24,840 --> 00:29:28,280
Get used to it.
You're talking a lot about the

504
00:29:28,280 --> 00:29:30,920
content stuff at the moment,
which is what I wanted to ask

505
00:29:30,920 --> 00:29:32,440
you about because we're talking
very, we're talking

506
00:29:32,440 --> 00:29:34,560
administrative, we're talking
logistics at the moment.

507
00:29:35,040 --> 00:29:36,880
But.
It's very easy to get stuck

508
00:29:36,880 --> 00:29:39,120
there.
Like someone starts and they say

509
00:29:39,400 --> 00:29:41,680
I want newsletter.
How do I make newsletter?

510
00:29:42,000 --> 00:29:45,080
Oh, sub stack come good.
Google search page one, very

511
00:29:45,080 --> 00:29:46,480
good.
I make newsletter now, right?

512
00:29:47,240 --> 00:29:50,880
So if you were talking to
someone who was just beginning

513
00:29:50,880 --> 00:29:54,120
to think about their newsletter
and looking at sub Stack and the

514
00:29:54,120 --> 00:29:58,640
approach you've taken, would you
say it's better to have a look

515
00:29:58,640 --> 00:30:02,960
at sub stack when you have an
idea of the kinds of content

516
00:30:02,960 --> 00:30:07,640
that you want to create?
Should they do a bit of practice

517
00:30:07,640 --> 00:30:11,400
for what they should start
writing about or ranting about?

518
00:30:11,400 --> 00:30:14,720
In your case, should they
subscribe to some sub stacks,

519
00:30:14,720 --> 00:30:17,680
some successful ones, and
reflect on how their content

520
00:30:17,680 --> 00:30:19,960
works so that they can practice
their structure?

521
00:30:20,400 --> 00:30:22,400
Like how should people be
thinking about their content

522
00:30:22,400 --> 00:30:25,320
before they get to sub stack?
Yeah, great question Matt.

523
00:30:25,320 --> 00:30:29,120
And I would say those are both
great ways to approach it for me

524
00:30:29,120 --> 00:30:31,960
to the things that I thankfully
I've been blogging a little bit

525
00:30:31,960 --> 00:30:34,000
already.
So I kind of felt comfortable

526
00:30:34,000 --> 00:30:36,120
with that.
What's great about the blogging

527
00:30:36,120 --> 00:30:38,520
part of it, if that's what
someone wants to come into it

528
00:30:38,520 --> 00:30:42,800
for, is that whenever you're
going to release a post, you can

529
00:30:42,840 --> 00:30:45,760
choose whether or not it's
again, it's it's just a post on

530
00:30:45,760 --> 00:30:49,640
sub stack and it just goes to
sub stack and whatever limited

531
00:30:49,680 --> 00:30:52,400
or non audience you currently
have up for practice.

532
00:30:52,880 --> 00:30:56,120
Or if you haven't been in list,
mailing list and you want it to

533
00:30:56,120 --> 00:31:00,120
be shot out as a newsletter, I
would say for sure you want to

534
00:31:00,120 --> 00:31:04,240
have an idea of what you want to
talk about and whether or not

535
00:31:04,240 --> 00:31:07,600
you want to approach beginning
that development of thought

536
00:31:07,600 --> 00:31:10,800
leadership podcast wise or
blogging wise.

537
00:31:10,800 --> 00:31:12,680
Try to have that figured out a
bit more.

538
00:31:13,160 --> 00:31:16,760
And I mean, you can do drafts,
of course, you know, till the

539
00:31:16,760 --> 00:31:18,560
cows come home.
So you can you don't ever have

540
00:31:18,560 --> 00:31:21,640
to actually release anything.
You practice writing until you

541
00:31:21,640 --> 00:31:24,560
feel ready for it.
And then the other part of your

542
00:31:24,560 --> 00:31:28,960
question crap was about, yeah,
following people.

543
00:31:28,960 --> 00:31:33,760
So what helps me decide how I
want to structure and Orient all

544
00:31:33,760 --> 00:31:38,320
the content is the person that I
randomly heard mention sub SEC

545
00:31:38,320 --> 00:31:40,720
on on Instagram.
They cover the music industry.

546
00:31:41,040 --> 00:31:42,800
They're very in depth on what
they discussed.

547
00:31:42,800 --> 00:31:44,600
They don't just say, oh, what
came out this week.

548
00:31:44,600 --> 00:31:47,880
They talk about artists entire
career, what kind of legal

549
00:31:47,880 --> 00:31:50,920
battles they've had.
They will discuss all of the

550
00:31:51,040 --> 00:31:54,320
analytics from last year's
releases to help predict who

551
00:31:54,320 --> 00:31:57,240
should get nominations for the
next Grammys and what not.

552
00:31:57,240 --> 00:32:02,240
So seeing that for me inspires
kind of what bar I want to hit

553
00:32:02,480 --> 00:32:05,440
from my own perspective in
marketing and communications.

554
00:32:05,800 --> 00:32:10,000
And so I kind of use that person
a bit of us as an archetype to

555
00:32:10,000 --> 00:32:14,480
what I want to myself eventually
kind of emulate and how I want

556
00:32:14,480 --> 00:32:17,840
to build up my brand without
within the the sub stack

557
00:32:17,840 --> 00:32:20,760
platform.
Thank you for the question,

558
00:32:20,760 --> 00:32:22,680
Matt.
Thank you, BC All right, So the

559
00:32:22,920 --> 00:32:26,520
two areas that we definitely
want to get to before this show

560
00:32:26,520 --> 00:32:29,680
wraps today is to learn a little
more about the podcasting side

561
00:32:29,680 --> 00:32:31,600
of things.
And I think to Ralph's point,

562
00:32:31,600 --> 00:32:34,640
the monetization side as well.
Because look, I think most

563
00:32:34,640 --> 00:32:37,160
podcasters out there want to
know different ways of how to

564
00:32:37,160 --> 00:32:40,320
monetize and they've heard
probably that sub stack is a

565
00:32:40,320 --> 00:32:43,960
place that you can monetize.
So let's dig into some of that.

566
00:32:43,960 --> 00:32:47,280
First, let's talk about the
podcasting side of things.

567
00:32:47,480 --> 00:32:52,240
Why should we, as podcasters,
use this as another platform to

568
00:32:52,240 --> 00:32:55,920
distribute our podcast?
One thing that is I think a

569
00:32:55,920 --> 00:32:59,920
great draw especially for new
podcasters who maybe don't know

570
00:32:59,960 --> 00:33:02,640
what other kind of large host
they want to use or if they want

571
00:33:02,640 --> 00:33:07,240
to pay thirtyish bucks a month
for a host and they're not even

572
00:33:07,240 --> 00:33:10,400
sure about their frequency yet.
They're not even sure about what

573
00:33:10,400 --> 00:33:12,760
kind of larger scale growth
strategy.

574
00:33:12,840 --> 00:33:16,120
Not to take away that subset
can't do a larger growth

575
00:33:16,120 --> 00:33:18,760
strategy, but first and
foremost, it's free.

576
00:33:19,040 --> 00:33:23,440
You're not paying Substack
monthly or quarterly or annually

577
00:33:23,800 --> 00:33:27,800
for an RSS feed.
It's and honestly, I didn't even

578
00:33:27,800 --> 00:33:30,360
know it did podcasting when I
first looked at it.

579
00:33:30,480 --> 00:33:33,920
I actually found that aspect of
it 5 pure chance.

580
00:33:33,920 --> 00:33:37,680
I was preparing my first ever
post, which was just in a quick

581
00:33:37,680 --> 00:33:40,360
little announcement.
And as I'm going through the

582
00:33:40,360 --> 00:33:44,320
settings of the post, it asks
create a new podcast.

583
00:33:44,320 --> 00:33:46,800
And I'm like, oh, what's this?
What's this?

584
00:33:46,800 --> 00:33:49,680
What's going on?
And that's how I peruse ended up

585
00:33:49,680 --> 00:33:53,040
finding that part of it and
perusing that and realizing, oh,

586
00:33:53,040 --> 00:33:57,000
this is a this is a whole host.
This provides you an RSS feed.

587
00:33:57,320 --> 00:34:02,520
This does distribution and this
is a a place for a whole digital

588
00:34:02,520 --> 00:34:04,120
storytelling platform to be
held.

589
00:34:04,640 --> 00:34:09,040
And so I think for podcasters,
newer and more experienced

590
00:34:09,040 --> 00:34:10,840
podcasters, it's a, it's a free
space.

591
00:34:11,199 --> 00:34:13,920
It still gets you onto some
major platforms for sure when it

592
00:34:13,920 --> 00:34:18,800
comes to distribution and you
can, if you recorded directly

593
00:34:18,800 --> 00:34:23,360
onto it, it will similar to
Riverside and again, not paid

594
00:34:23,360 --> 00:34:25,239
for.
By the way, it will similarly

595
00:34:25,239 --> 00:34:28,719
help you create clips so that
you can promote those clips

596
00:34:29,080 --> 00:34:30,800
through socials.
Once you post something,

597
00:34:30,800 --> 00:34:34,080
whatever it is, it'll bring you
to a landing page where you can

598
00:34:34,080 --> 00:34:37,600
send it out to LinkedIn,
Instagram, Facebook, and I think

599
00:34:37,600 --> 00:34:39,960
TikTok as like it's forming
things.

600
00:34:40,199 --> 00:34:44,760
It'll also create some templated
visuals to give that visual

601
00:34:44,760 --> 00:34:50,400
aspect for those posts.
So BC on average when we talk

602
00:34:50,400 --> 00:34:53,960
about independent podcasters,
they're on average they're

603
00:34:53,960 --> 00:34:57,840
getting around 50 or so
downloads per episode, right?

604
00:34:57,840 --> 00:35:04,120
So is there a magic number that
you think is important for us to

605
00:35:04,120 --> 00:35:07,600
start adding our podcast to sub
stack or should we just get

606
00:35:07,600 --> 00:35:10,640
started immediately?
I would say just get started.

607
00:35:10,640 --> 00:35:13,920
There's there's unlike any other
hosts where it's when you

608
00:35:13,920 --> 00:35:17,600
typically have some kind of not
paywall, but you have certain

609
00:35:17,800 --> 00:35:23,440
credentials to meet before you
can make it into the ads

610
00:35:23,440 --> 00:35:26,840
program, whatever iteration of
that they have sub stacks

611
00:35:26,840 --> 00:35:28,760
predominant.
And this goes to Ralph's big

612
00:35:28,760 --> 00:35:31,680
burning question, of course, is
the predominant form of

613
00:35:31,680 --> 00:35:34,920
monetization on sub stack is the
paywall.

614
00:35:35,200 --> 00:35:39,960
So you can immediately start by
making your podcast something

615
00:35:39,960 --> 00:35:42,840
that people pay to get to.
If you want to establish

616
00:35:42,840 --> 00:35:45,960
yourself as a skilled thought
leader in the blogging article

617
00:35:45,960 --> 00:35:50,000
writing area and then gain an
audience that way and then let

618
00:35:50,000 --> 00:35:53,320
them know, Hey, by the way, I'm
also going to build a podcast on

619
00:35:53,320 --> 00:35:56,720
here.
This will be some exclusive form

620
00:35:56,720 --> 00:35:59,680
of what you're already here for
that you don't quite get already

621
00:36:00,160 --> 00:36:04,640
and put a blanket paywall there.
So there's really no magic

622
00:36:04,640 --> 00:36:07,360
number.
Choose Sub Stack as a great

623
00:36:07,360 --> 00:36:10,360
place to start.
If you see the numbers come in

624
00:36:10,360 --> 00:36:13,760
and it starts to really work for
you, stay there, Milk it.

625
00:36:14,200 --> 00:36:16,360
And again, it kind of just goes
back.

626
00:36:16,480 --> 00:36:20,160
It goes back.
It goes back to there's the

627
00:36:20,160 --> 00:36:23,560
phrasing, the singularness of
everyone's need or experience or

628
00:36:23,560 --> 00:36:27,040
podcast for Sub Stack.
Wow, Dr. you are so right.

629
00:36:27,440 --> 00:36:30,000
Words today are just not the
thing.

630
00:36:30,000 --> 00:36:32,200
I don't I don't know where.
She no right.

631
00:36:33,200 --> 00:36:35,520
My God.
I hate words in the morning.

632
00:36:36,200 --> 00:36:38,080
Hey, listen.
I'm going to bed at 12 O clock

633
00:36:38,080 --> 00:36:40,240
at night and then waking up at
5:50 in the morning.

634
00:36:40,360 --> 00:36:42,520
I hear you.
That doesn't work well for me

635
00:36:42,520 --> 00:36:45,480
either.
We have a question from Mike

636
00:36:45,480 --> 00:36:49,240
Short, who is on YouTube right
now with us.

637
00:36:49,240 --> 00:36:50,640
He says.
Does it make sense to use

638
00:36:50,640 --> 00:36:55,240
Substack to distribute episodes
in addition to a typical podcast

639
00:36:55,240 --> 00:36:59,960
host service?
So to clarify, typical podcast

640
00:36:59,960 --> 00:37:02,560
host service so.
I think what he's asking is can

641
00:37:02,560 --> 00:37:06,880
you take your regular host feed
and push that over to sub stack

642
00:37:06,880 --> 00:37:11,160
like you would do putting it on
iTunes or putting it on iheart

643
00:37:11,160 --> 00:37:13,480
or putting it on one of the
other platforms.

644
00:37:13,480 --> 00:37:14,680
I think that's what he's asking
there.

645
00:37:15,120 --> 00:37:18,640
You can, but the the thing about
that is I think it technically

646
00:37:19,480 --> 00:37:22,320
establishes a three O 1
redirect.

647
00:37:22,320 --> 00:37:24,360
And for those who don't know
what that is, that's when you're

648
00:37:24,360 --> 00:37:26,440
moving, you're officially moving
hosts.

649
00:37:26,840 --> 00:37:30,040
So let's say currently and I and
the people in the private chat

650
00:37:30,040 --> 00:37:31,880
will know this.
I was asking about Captivate

651
00:37:31,880 --> 00:37:35,080
this weekend.
And so whenever you I moved from

652
00:37:35,080 --> 00:37:37,600
pod being the Captivate.
Whenever you do that, though,

653
00:37:37,600 --> 00:37:41,960
you have to take your new RSS
feed, feed it to your old host

654
00:37:42,200 --> 00:37:45,520
and that issues a three O 1
redirect, which means the former

655
00:37:45,520 --> 00:37:48,400
host will stop holding your
podcast.

656
00:37:48,720 --> 00:37:51,000
The new host will then have all
the content.

657
00:37:51,320 --> 00:37:54,840
So you can do that, but you will
effectively be moving your show

658
00:37:54,840 --> 00:37:58,080
for whatever host is already on
into sub stacks.

659
00:37:58,080 --> 00:38:01,040
So be mindful of that.
That's why for me, Casual

660
00:38:01,040 --> 00:38:03,920
Babble, which is my main
podcast, is still that's in

661
00:38:03,920 --> 00:38:08,960
Captivate and then my news show
is just on the sub stack.

662
00:38:08,960 --> 00:38:11,600
So you can, but don't do that
unless you know what that's

663
00:38:11,600 --> 00:38:17,200
going to do.
Thank you, BC and let's go to

664
00:38:17,400 --> 00:38:19,320
Matt.
And then I see Dr. has a

665
00:38:19,320 --> 00:38:21,760
question and also Janet has
joined us on stage and I think

666
00:38:21,760 --> 00:38:24,800
he wanted to chime in as well.
So, Matt, take it away.

667
00:38:25,040 --> 00:38:28,440
I just want to jump on the quick
clarification Mike's made in the

668
00:38:28,720 --> 00:38:31,120
chat here.
He said he meant like captivate

669
00:38:31,120 --> 00:38:34,120
and sub stack.
He was wondering if you like

670
00:38:35,160 --> 00:38:37,760
Chuck them both together, but
from the understanding of that

671
00:38:37,920 --> 00:38:41,520
you just explained there, you
can either be on sub stack or

672
00:38:41,520 --> 00:38:43,960
Captivate.
They're both equivalent hosts.

673
00:38:44,200 --> 00:38:46,960
You can't distribute from
Captivate to sub stack as a

674
00:38:46,960 --> 00:38:49,080
platform.
Yeah, not to my understanding

675
00:38:49,080 --> 00:38:50,960
you would definitely be.
It would definitely trigger a

676
00:38:50,960 --> 00:38:52,680
whole move from one to the
other.

677
00:38:52,920 --> 00:38:57,440
But that being said, I do like
to use sub stack to take clips

678
00:38:57,440 --> 00:39:01,120
from my other hosted show and
create a whole article out of

679
00:39:01,120 --> 00:39:02,600
it.
So if I'm just, if I've had a

680
00:39:02,600 --> 00:39:05,640
cool discussion with the founder
regarding certain area of

681
00:39:05,640 --> 00:39:08,240
business that I want to
elaborate on, I'll put that

682
00:39:08,240 --> 00:39:12,280
post, that video post into sub
stack, write out an article

683
00:39:12,280 --> 00:39:14,240
about it and then share that to
the audience.

684
00:39:14,240 --> 00:39:17,280
But that will draw them
ultimately back to my main

685
00:39:17,280 --> 00:39:19,680
podcast.
So that's a great combination.

686
00:39:19,680 --> 00:39:22,640
But yet don't switch the RSS
feeds over unless you want to

687
00:39:22,640 --> 00:39:25,120
move the host.
Yeah, there's a reason there's

688
00:39:25,120 --> 00:39:27,040
like a.
Are you sure you want to three O

689
00:39:27,040 --> 00:39:28,560
1?
You definitely want to three O

690
00:39:28,560 --> 00:39:30,400
1, right?
Type in the name of your little.

691
00:39:31,120 --> 00:39:33,480
Boxes here.
There's a reason why they do

692
00:39:33,480 --> 00:39:34,440
that to you.
That's it.

693
00:39:34,680 --> 00:39:37,840
Now 2 very quick questions for
you for what you've discussed so

694
00:39:37,840 --> 00:39:39,800
far.
In fact, I've forgotten 1, so

695
00:39:39,800 --> 00:39:41,480
this is going to be much easier
for you.

696
00:39:41,480 --> 00:39:46,280
You mentioned creating podcasts
in Sub Stack to directly to the

697
00:39:46,280 --> 00:39:48,440
paywall.
Does that mean that Sub Stack

698
00:39:48,440 --> 00:39:52,280
offers private RSS feeds for
paid users?

699
00:39:52,360 --> 00:39:55,680
Or is it just a standard public
feed with paid?

700
00:39:55,800 --> 00:39:57,880
Yes, so if you're if that's a
good question.

701
00:39:57,880 --> 00:40:01,120
So if your podcast is set as
private and mine initially was,

702
00:40:01,520 --> 00:40:04,080
it will affect how people are
able to access it.

703
00:40:04,080 --> 00:40:06,720
So for Spotify and Apple
podcast, which are two of the

704
00:40:07,240 --> 00:40:10,840
platforms it will distribute to
for what's kind of cool is that

705
00:40:10,840 --> 00:40:14,320
for Spotify, even if your show
is immediately set as private,

706
00:40:14,640 --> 00:40:16,400
people can still find it on
Spotify.

707
00:40:16,400 --> 00:40:19,600
But the second they try to play
it they say sorry you can't

708
00:40:19,600 --> 00:40:22,400
enjoy the content until you go
to sub stack and you pay for the

709
00:40:22,400 --> 00:40:24,800
subscription.
And then of course with Apple

710
00:40:24,800 --> 00:40:26,200
Podcast, it's a little bit
different.

711
00:40:26,200 --> 00:40:28,400
And of course, Apple, I think
across the board is a bit more

712
00:40:28,400 --> 00:40:30,600
involved.
And I say that to mean that

713
00:40:30,760 --> 00:40:34,280
setting up your show on the
different distribution,

714
00:40:35,520 --> 00:40:39,240
distribution platforms, there we
go is pretty simple.

715
00:40:39,240 --> 00:40:42,080
But Apple Podcast and I think
Apple in general is a lot more

716
00:40:42,080 --> 00:40:44,080
involved.
So if you don't have an Apple

717
00:40:44,080 --> 00:40:46,640
account and you want it on Apple
Podcast, got to create an

718
00:40:46,640 --> 00:40:49,920
account, go to Apple Podcast,
set up the show, connect the

719
00:40:49,920 --> 00:40:52,360
things, yadda, yadda.
But when your show is set to

720
00:40:52,360 --> 00:40:56,440
private, there's one additional
step to where you have to go to

721
00:40:56,440 --> 00:41:00,120
the subsec, and the subsec will
provide you the RSS feed and you

722
00:41:00,120 --> 00:41:03,200
have to go, once you've paid for
it and you've gone past the

723
00:41:03,200 --> 00:41:07,960
paywall, throw that into Apple
Podcast and then you can

724
00:41:07,960 --> 00:41:10,280
experience the show on that
platform.

725
00:41:10,280 --> 00:41:11,520
So, yeah, that's a great
question.

726
00:41:12,080 --> 00:41:13,920
Yeah.
So just very quickly to clarify,

727
00:41:13,920 --> 00:41:17,160
if only to dissect any confusion
or follow-ups at my.

728
00:41:17,160 --> 00:41:18,520
Time I do Babble as a result,
yeah.

729
00:41:19,240 --> 00:41:22,360
There is a private RSS feed link
available to anyone who

730
00:41:22,360 --> 00:41:25,200
subscribes on sub stack that
they can add to their podcast

731
00:41:25,200 --> 00:41:29,080
player that gives them direct
access to their paid feed that's

732
00:41:29,080 --> 00:41:31,480
technically theirs as an
exclusive.

733
00:41:32,200 --> 00:41:36,240
You don't have to distribute it
weirdly through Apple Podcasts

734
00:41:36,240 --> 00:41:39,000
or Spotify or whatever.
It's dependent on the podcast

735
00:41:39,000 --> 00:41:43,320
player and copying and pasting
that private RSS feed in order

736
00:41:43,320 --> 00:41:46,760
for the paid user to get access.
They don't have to only listen

737
00:41:46,760 --> 00:41:49,040
through the sub stack A or
something like that.

738
00:41:49,560 --> 00:41:52,800
The only one where they have to
go grab the RSS feed itself is

739
00:41:52,800 --> 00:41:56,160
just for Apple Podcasts.
Everything else the subsec owner

740
00:41:56,160 --> 00:42:00,040
will handle so you just go look
for it on the different

741
00:42:00,040 --> 00:42:02,240
platforms and I'll clarify which
those are real quick.

742
00:42:02,600 --> 00:42:07,080
So you can distribute your show
on subsec to Spotify, Apple

743
00:42:07,080 --> 00:42:11,600
Podcasts, YouTube Music, YouTube
Podcasts, Pocket Casts, and

744
00:42:11,600 --> 00:42:14,840
Overcast.
Only with Apple Podcasts do does

745
00:42:14,840 --> 00:42:18,400
someone have to go and grab the
RSS feed and then plug it in.

746
00:42:18,400 --> 00:42:22,200
Everything else, once it's set
up by me, you can just go find

747
00:42:22,200 --> 00:42:24,040
it on that platform and you're
good to go.

748
00:42:24,040 --> 00:42:27,320
So long as you've paid for it,
and it won't, it will no longer

749
00:42:27,400 --> 00:42:30,040
stop you from enjoying the
content.

750
00:42:30,720 --> 00:42:34,240
Thank you BC appreciate that.
All right, listen, let me I want

751
00:42:34,240 --> 00:42:36,520
to get to the monetization stuff
as well.

752
00:42:36,520 --> 00:42:39,320
But first I'm going to check in
with Janae and I think Dr. had a

753
00:42:39,320 --> 00:42:41,680
question as well.
Janae, good morning, happy

754
00:42:41,680 --> 00:42:44,120
Ramadan to you.
What did you want to add?

755
00:42:44,120 --> 00:42:46,360
Good.
Morning gentlemen, this is and

756
00:42:46,360 --> 00:42:49,080
ladies, this is an excellent
conversation.

757
00:42:49,080 --> 00:42:51,160
Sub stack.
I was thinking about sub stack,

758
00:42:51,160 --> 00:42:54,120
sub stack, sub stack.
I'm like, why does this sound so

759
00:42:54,120 --> 00:42:57,000
interesting?
And based on what BCS shared,

760
00:42:57,040 --> 00:43:00,440
you know, you can start a blog,
you can start a your podcast,

761
00:43:00,440 --> 00:43:04,000
you can start posts.
If you just look at the the name

762
00:43:04,000 --> 00:43:07,200
sub stack, it's a stack of
subscription.

763
00:43:10,440 --> 00:43:17,640
I'm like, well, and it's able to
like do a lot of the things that

764
00:43:17,640 --> 00:43:21,560
other services did, like a stand
alone.

765
00:43:21,560 --> 00:43:26,040
Like for example, Patreon came
on like you can have your own

766
00:43:26,280 --> 00:43:29,560
paid community.
Then YouTube, like all of the

767
00:43:29,560 --> 00:43:31,280
other platforms started offering
that.

768
00:43:31,280 --> 00:43:36,000
So here they're like, hey, bring
all of your subscribers to this

769
00:43:36,000 --> 00:43:39,360
one and you can provide them
content in all the different

770
00:43:39,360 --> 00:43:42,720
formats possible.
So from that perspective, I

771
00:43:42,720 --> 00:43:45,880
don't know if this is the best
platform for somebody starting

772
00:43:45,880 --> 00:43:50,440
out brand new because I think
this platform was designed for

773
00:43:50,440 --> 00:43:53,400
somebody who's been doing it for
a long time.

774
00:43:53,400 --> 00:43:58,560
And they're, again, trying to
get more people to use their

775
00:43:59,400 --> 00:44:03,320
domain as is with literally
everything out there to bring

776
00:44:03,320 --> 00:44:05,440
your stuff over here.
And we'll host it for you.

777
00:44:05,440 --> 00:44:08,640
And two years down the road and
like, hey, now we have an

778
00:44:08,640 --> 00:44:11,560
additional subscription model or
blah, blah, blah.

779
00:44:11,560 --> 00:44:16,320
I don't know, looks interesting.
But I do like that they give you

780
00:44:16,320 --> 00:44:19,640
the ability to charge for your
content.

781
00:44:19,640 --> 00:44:22,040
So maybe that's how they're
making their money.

782
00:44:22,320 --> 00:44:24,080
So again, something to look
into.

783
00:44:24,240 --> 00:44:27,000
Thanks so much guys.
Thank you, Janae.

784
00:44:27,000 --> 00:44:30,360
All right, Dr. we're coming to
you and then Ralph, I'm going to

785
00:44:30,360 --> 00:44:33,760
actually come to you after Dr.
to for for you to ask some

786
00:44:33,760 --> 00:44:37,720
monetization questions as our
money guy here on the podcasting

787
00:44:37,720 --> 00:44:41,240
morning chat.
Go ahead, Dr. OK, so just a

788
00:44:41,240 --> 00:44:45,200
couple of things.
They call their Do they call

789
00:44:45,200 --> 00:44:48,600
their posts actually?
Notes BC.

790
00:44:49,000 --> 00:44:51,800
So the notes are kind of like a
quick little chat and you can

791
00:44:51,800 --> 00:44:55,640
send it to free subscribers, or
at least that's how I have mine

792
00:44:55,640 --> 00:44:57,320
set up.
So it's kind of like the

793
00:44:57,320 --> 00:44:59,880
YouTube's community section of a
channel.

794
00:44:59,880 --> 00:45:03,040
It's just quick little posts,
not major content per SE.

795
00:45:03,040 --> 00:45:06,560
It's just kind of like, if you
want to let everyone know real

796
00:45:06,560 --> 00:45:09,280
quick what's been going on,
that's a good section for that.

797
00:45:09,840 --> 00:45:13,840
One of the features that I
really really love about it is

798
00:45:14,240 --> 00:45:22,440
the referral section where so BC
who are you referring on on your

799
00:45:22,480 --> 00:45:25,040
sub stack?
You can refer any of the other

800
00:45:25,040 --> 00:45:28,160
people on sub stack right?
I'm currently referring and I

801
00:45:28,160 --> 00:45:30,880
have actually a paid
subscription to the guy that led

802
00:45:30,880 --> 00:45:32,960
me to the sub stack.
His name is Mars Music.

803
00:45:32,960 --> 00:45:35,800
He is again very in depth in the
music industry.

804
00:45:35,800 --> 00:45:41,880
I love his approach to how he
brings his thought leadership on

805
00:45:41,880 --> 00:45:45,720
what's happening in in that
industry to light what's

806
00:45:45,720 --> 00:45:50,960
happening behind all the very
public facing stories and and

807
00:45:50,960 --> 00:45:54,000
moments.
So he's definitely right now a

808
00:45:54,000 --> 00:45:58,040
main reference referral from me
and I'm actually paying

809
00:45:58,360 --> 00:46:00,080
subscription for him as well, 5
bucks a month.

810
00:46:00,200 --> 00:46:02,880
There are a few people that I'm
actually paying for as a

811
00:46:02,880 --> 00:46:06,520
subscription on sub stack.
The last thing is, is that

812
00:46:06,640 --> 00:46:11,320
someone I know is using the
strategy of the subscription is

813
00:46:11,400 --> 00:46:17,280
free and he's using the strategy
where he's sub stack is being

814
00:46:17,280 --> 00:46:21,240
used as a funnel to get more
clients so you can read his

815
00:46:21,240 --> 00:46:24,400
stuff for free.
And oh, by the way, he also has

816
00:46:24,480 --> 00:46:29,560
now their e-mail addresses,
which that's a piece of gold.

817
00:46:29,560 --> 00:46:32,400
Yeah, it's a great way to get
people to connect with you,

818
00:46:32,400 --> 00:46:35,920
especially if you're providing
some great content for free and

819
00:46:36,200 --> 00:46:38,600
it triggers the right note for
them and they want to make sure

820
00:46:38,600 --> 00:46:40,280
they stay on top of all the new
stuff.

821
00:46:40,280 --> 00:46:43,360
Yeah, it's a great way to find a
solid leads for your business to

822
00:46:43,360 --> 00:46:45,840
be sure.
Right, right, that's all I need

823
00:46:45,840 --> 00:46:48,920
to do for.
Hey, if you're if you're serious

824
00:46:48,920 --> 00:46:52,040
about growing your podcast,
don't figure it out alone.

825
00:46:52,040 --> 00:46:55,160
At Ironic Media, I help
podcasters launch, produce and

826
00:46:55,160 --> 00:46:58,600
grow shows that actually move
the needle with better sound,

827
00:46:58,600 --> 00:47:01,880
better video, smarter strategy,
and a clear path to

828
00:47:01,880 --> 00:47:05,880
monetization.
So head to ironicmedia.com and

829
00:47:05,880 --> 00:47:08,200
let's build something that
you're proud of.

830
00:47:08,520 --> 00:47:11,680
All right, And Speaking of a
path to monetization, Ralph, I'm

831
00:47:11,680 --> 00:47:15,240
handing it over to you to ask BC
some questions about that very

832
00:47:15,240 --> 00:47:16,120
thing.
Go for it.

833
00:47:16,560 --> 00:47:18,800
Very cool.
BC so I have a little bias here

834
00:47:18,800 --> 00:47:23,560
BC because I see that YouTube is
demonetizing people.

835
00:47:23,560 --> 00:47:27,280
I see a lot of platforms are
demonetizing people and I worry

836
00:47:27,280 --> 00:47:30,400
sometimes that as content
created, especially, I'll call

837
00:47:30,400 --> 00:47:34,400
them newbies, people who are new
to this may put all their eggs

838
00:47:34,400 --> 00:47:37,360
in this basket.
So BC my question for you,

839
00:47:37,360 --> 00:47:40,360
especially if it's a curated
environment and I use that word

840
00:47:40,360 --> 00:47:43,400
curated as a nice way to saying
somebody is looking over the

841
00:47:43,400 --> 00:47:46,640
stuff to make sure it fits with
community standards and then

842
00:47:46,640 --> 00:47:49,920
you're building a pay platform
there.

843
00:47:50,320 --> 00:47:53,360
What's to prevent them from just
yanking your content and saying

844
00:47:53,360 --> 00:47:54,920
you don't have anything here
anymore?

845
00:47:54,920 --> 00:47:58,160
That's a big concern for me as I
work with content creators to

846
00:47:58,160 --> 00:47:59,920
say, hey, let's build income
streams.

847
00:48:00,360 --> 00:48:03,520
If you're not building it in
something you own, I'm concerned

848
00:48:03,520 --> 00:48:04,840
about that BC how do you
respond?

849
00:48:04,840 --> 00:48:06,120
Especially when I hear the word
free.

850
00:48:06,120 --> 00:48:07,920
As soon as I hear word free, you
get what you pay for.

851
00:48:07,920 --> 00:48:10,800
Yeah, that's a very fair stance
to take for sure.

852
00:48:10,800 --> 00:48:13,520
And again, we've spoken about
that a couple times on the show

853
00:48:13,520 --> 00:48:16,160
and it's a really harsh reality
for some of the platforms out

854
00:48:16,160 --> 00:48:18,960
there, especially Meta and
Google and whatnot.

855
00:48:18,960 --> 00:48:21,960
So definitely a fair concern to
have.

856
00:48:22,400 --> 00:48:25,320
And from what I from what I've
looked into and understand,

857
00:48:25,720 --> 00:48:29,560
there really isn't a huge
demonetization phenomena for

858
00:48:29,560 --> 00:48:33,000
creators on sub stack at all.
They have a really light

859
00:48:33,000 --> 00:48:37,040
moderation policy that they
don't tend to moderate based on

860
00:48:37,560 --> 00:48:41,200
political ideology or unpopular
opinions, whichever those may

861
00:48:41,200 --> 00:48:43,160
be.
And that's just from a little

862
00:48:43,160 --> 00:48:45,920
bit of research on my end and
I'm happy to share posts show

863
00:48:46,600 --> 00:48:51,640
where I got that from.
I think in that realm, Subsec is

864
00:48:51,640 --> 00:48:54,720
a bit of a safer space.
I know your your concern is from

865
00:48:54,720 --> 00:48:58,560
any of your faith-based content.
So based on what I've read so

866
00:48:58,560 --> 00:49:02,320
far and what I've seen, that
would not be an issue on subsec

867
00:49:02,320 --> 00:49:04,120
would be a pretty safe space for
that.

868
00:49:04,520 --> 00:49:06,520
So I think it's good for that
alone.

869
00:49:06,520 --> 00:49:09,000
It could be a pretty nice
alternative to anyone who has

870
00:49:09,000 --> 00:49:11,880
seen that happen on Google on
Meta.

871
00:49:11,880 --> 00:49:15,760
And this is understandably kind
of sick of those really

872
00:49:15,760 --> 00:49:20,680
intricate moderation styles.
And they want to find a more

873
00:49:20,680 --> 00:49:25,440
open space to be able to connect
more genuinely without fear of

874
00:49:25,440 --> 00:49:29,280
unnecessary persecution.
BC how does this compare to like

875
00:49:29,280 --> 00:49:31,480
Patreon?
Because I've got Patreon paid

876
00:49:31,480 --> 00:49:33,720
communities.
And as you're talking about

877
00:49:33,720 --> 00:49:35,960
this, and like I said, I know
nothing about Substack to be

878
00:49:35,960 --> 00:49:38,800
very honest with you, but I'm
thinking this sounds a lot like

879
00:49:38,800 --> 00:49:42,000
the Patreon communities that I'm
working to build where I've put

880
00:49:42,000 --> 00:49:45,000
stuff out there on the free side
and then I've got the paywall

881
00:49:45,000 --> 00:49:46,560
there.
Is it working the same way?

882
00:49:47,640 --> 00:49:50,120
To a degree and almost in kind
of a vague way.

883
00:49:50,120 --> 00:49:54,360
So for Patreon, you have to go
and create a whole massive

884
00:49:54,360 --> 00:49:58,160
account of your own Patreon to
then subscribe to another

885
00:49:58,160 --> 00:50:01,640
Patreon creators account.
With Sub Stack, it's as simple

886
00:50:01,640 --> 00:50:05,400
as signing up for a newsletter,
so you just send your e-mail

887
00:50:05,880 --> 00:50:07,920
whenever you're prompted.
That's it.

888
00:50:07,920 --> 00:50:11,400
You have access to all that
person's free, what's called

889
00:50:11,400 --> 00:50:12,240
free content.
There we go.

890
00:50:12,640 --> 00:50:15,920
And then from there, if you want
to upgrade, it's a it's you

891
00:50:15,920 --> 00:50:19,320
don't use even then you don't
have to create a whole sub SEC

892
00:50:19,320 --> 00:50:21,440
account.
You just go through the paper

893
00:50:21,440 --> 00:50:24,320
wall process.
Boom, now your updates include

894
00:50:24,320 --> 00:50:28,080
that exclusive content.
So in that sense, it's almost

895
00:50:28,080 --> 00:50:33,760
like there's not so much of A
institution that you have to

896
00:50:34,360 --> 00:50:37,240
establish yourself in before you
can get access to the content.

897
00:50:37,480 --> 00:50:41,080
It's very straightforward.
It's, it's much, the access is

898
00:50:41,080 --> 00:50:45,360
much easier.
And then for pay levels, you can

899
00:50:45,360 --> 00:50:47,480
also establish different levels
of payment.

900
00:50:47,480 --> 00:50:52,520
So for me, I've got 3 levels and
each one elevates the level of

901
00:50:52,520 --> 00:50:54,440
involvement in the conversation
people get.

902
00:50:54,720 --> 00:50:57,160
So I've got free subscribers
where they get a lot of free

903
00:50:57,160 --> 00:50:59,760
content.
They get Caffeination Nation,

904
00:50:59,760 --> 00:51:02,840
they get blog posts, they get
segments from casual Babble,

905
00:51:02,840 --> 00:51:06,560
they get certain polls that I
will do paid subscribers for me,

906
00:51:06,560 --> 00:51:09,800
which is 5 bucks a month or 55
for the year, which is a free

907
00:51:09,800 --> 00:51:13,600
month essentially from the year.
They get all that original stuff

908
00:51:13,600 --> 00:51:16,520
plus they get to comment.
My big thing is if you want to

909
00:51:16,520 --> 00:51:19,480
comment on the community, be
supporting the community, a

910
00:51:19,480 --> 00:51:21,000
little tit for tat.
You know what I'm saying?

911
00:51:21,320 --> 00:51:26,360
So and then I have my next
exclusive limited seat area,

912
00:51:26,360 --> 00:51:29,680
which I call nation nobles.
It's a higher annual price, but

913
00:51:29,680 --> 00:51:32,360
that's because they will get to
both Co host the show with me

914
00:51:32,600 --> 00:51:34,760
and they'll also get access to
private round tables where they

915
00:51:34,760 --> 00:51:37,760
will help curb the future of the
content of the show.

916
00:51:38,120 --> 00:51:40,520
Again, I'm very community based.
I want to be able to create a

917
00:51:40,520 --> 00:51:42,440
space like that.
So that's the kind of tier I

918
00:51:42,440 --> 00:51:45,120
will do.
So for you, however you'd want

919
00:51:45,120 --> 00:51:49,680
to structure a tier system for
your own content, it's pretty

920
00:51:49,680 --> 00:51:51,000
much whatever you want to make
of it.

921
00:51:51,200 --> 00:51:53,920
But again, because there's not
such an institution there that

922
00:51:53,920 --> 00:51:57,560
you have to create a whole
profile for yourself on the

923
00:51:57,560 --> 00:52:00,320
access to, it's a lot easier for
any of your perspective

924
00:52:00,320 --> 00:52:04,280
audience.
Thank you BC Sid has a question.

925
00:52:04,280 --> 00:52:06,720
Go for it, Sid.
How does Subsec make money?

926
00:52:07,240 --> 00:52:09,040
There's no advertising on the
platform.

927
00:52:09,840 --> 00:52:13,520
Supposedly they don't take any
percentage of your revenue from

928
00:52:13,520 --> 00:52:15,360
your subscriptions.
How do they make money?

929
00:52:16,400 --> 00:52:18,840
My understanding is they do take
10%.

930
00:52:19,240 --> 00:52:23,880
Let's say if you're charging 5
bucks a month then they will

931
00:52:23,880 --> 00:52:28,640
take $0.50 from each subscriber.
That's my understanding.

932
00:52:28,640 --> 00:52:30,320
I haven't looked much further
into that.

933
00:52:30,320 --> 00:52:33,960
I've only recently seen that
they take 10% when it comes to a

934
00:52:33,960 --> 00:52:36,880
paywall such as that's.
I'll do more looking into that,

935
00:52:36,880 --> 00:52:38,160
but that's my current
understanding.

936
00:52:39,120 --> 00:52:41,040
You know, that actually makes
sense because I don't know where

937
00:52:41,040 --> 00:52:43,000
I heard that they didn't take
any of the money, but obviously

938
00:52:43,000 --> 00:52:45,480
that was wrong.
So I'm, I'm, but everybody else

939
00:52:45,480 --> 00:52:48,360
is still learning about this and
trying to be sure that I'm

940
00:52:48,360 --> 00:52:50,920
avoiding, you know, shiny object
syndrome here.

941
00:52:50,920 --> 00:52:54,800
And which is, I mean, just
because you can get distracted

942
00:52:54,800 --> 00:52:57,600
from your main core of what
you're doing.

943
00:52:57,600 --> 00:53:00,600
And the thing that I've noticed
in the less than 24 hours I've

944
00:53:00,600 --> 00:53:04,240
actually had a sub stack
account, none of my community is

945
00:53:04,240 --> 00:53:05,720
there.
I say none.

946
00:53:05,720 --> 00:53:09,640
Very few people in my industry
are there, so I'm not sure.

947
00:53:09,640 --> 00:53:12,320
They didn't make sense for me to
do anything relative to my

948
00:53:12,320 --> 00:53:14,320
podcast there.
I'm certainly not going to

949
00:53:14,320 --> 00:53:16,160
switch my RSS feed to over
there.

950
00:53:16,920 --> 00:53:22,240
But I'm interested in, you know,
seeing what it could potentially

951
00:53:22,240 --> 00:53:25,040
become, what other people are
doing with it to see if it's

952
00:53:25,040 --> 00:53:28,960
something that I want to do.
Some exploring is the right way

953
00:53:28,960 --> 00:53:32,200
to say I'm not jumping in with
all 2 feet because it sounds

954
00:53:32,200 --> 00:53:35,760
like to me it should be.
Maybe just on the service.

955
00:53:35,760 --> 00:53:38,040
It sounds like it should be a
little bit of a different type

956
00:53:38,040 --> 00:53:41,400
of content then what's on my
podcast, but that's why I'm

957
00:53:41,400 --> 00:53:44,200
going to explore it.
Ralph brings up a great point in

958
00:53:44,400 --> 00:53:47,880
the chat, he said, yeah, exactly
where your where is your

959
00:53:47,880 --> 00:53:51,160
audience and be there.
I think that's a good filter

960
00:53:51,280 --> 00:53:54,600
when you're concerned about
shiny object syndrome, right?

961
00:53:54,600 --> 00:53:58,160
Like if if you know your
audience is somewhere, then I

962
00:53:58,160 --> 00:54:01,240
think gravitating to that place
makes sense.

963
00:54:01,240 --> 00:54:04,480
But if they are not there, but
you're just hearing all these

964
00:54:04,480 --> 00:54:07,440
cool things about the a platform
and you think, oh, I got to take

965
00:54:07,440 --> 00:54:11,360
advantage of that, maybe that's
more like shiny object syndrome.

966
00:54:11,360 --> 00:54:13,400
So, yeah.
And BC I saw you wanted to say

967
00:54:13,400 --> 00:54:15,800
something.
Yeah, and honestly, even more

968
00:54:15,800 --> 00:54:17,760
transparent for me.
But the way I kind of see a

969
00:54:17,760 --> 00:54:21,600
Substack is almost kind of like
what a Lynx Hub wishes it was,

970
00:54:21,640 --> 00:54:25,800
almost like what Beacons and
Lingtree wishes it could be.

971
00:54:26,000 --> 00:54:29,000
I kind of use Substack despite
of all of its facets.

972
00:54:29,000 --> 00:54:31,520
I really kind of see the
platform itself as kind of an

973
00:54:31,520 --> 00:54:34,840
intermediary.
And where I have my personal

974
00:54:34,840 --> 00:54:38,800
website, my business website, my
podcast over here, my socials

975
00:54:38,800 --> 00:54:42,320
over here, I kind of see
Substack as this central space

976
00:54:42,320 --> 00:54:44,320
where people can go one way or
the other.

977
00:54:44,560 --> 00:54:47,280
So if I wanted to take people
who found me through the website

978
00:54:47,280 --> 00:54:50,640
1st and then feed them through
this really cool content space

979
00:54:50,640 --> 00:54:52,560
into my socials, that's one way
to do it.

980
00:54:52,840 --> 00:54:54,960
Or if I have a bunch of people
on socials and I want to feed

981
00:54:54,960 --> 00:54:57,640
them to my business, I can pull
them into this intermediary

982
00:54:57,640 --> 00:55:00,520
where I'm establishing thought
leadership, giving my insights,

983
00:55:00,520 --> 00:55:03,120
showcasing what I know, and then
drawing them up into my

984
00:55:03,120 --> 00:55:05,400
business.
So that's, that's the how I kind

985
00:55:05,400 --> 00:55:08,800
of map it out in my head.
It's not the end all be all.

986
00:55:08,800 --> 00:55:12,480
It's pretty multifaceted, as we
discussed, but I think it can be

987
00:55:12,480 --> 00:55:16,920
a great back and forth stream
between your business and your

988
00:55:16,920 --> 00:55:21,280
socials to kind of keep people
connected and also constantly

989
00:55:21,280 --> 00:55:23,800
engaged to the process.
There's really no part in that

990
00:55:23,800 --> 00:55:25,560
where they're not engaged by
something.

991
00:55:25,800 --> 00:55:29,360
That's how I would suggest
people endeavour to kind of look

992
00:55:29,360 --> 00:55:31,880
at it if they go to explore Sub
Stack in the future.

993
00:55:32,280 --> 00:55:35,440
Thank you BC this is in Yeah,
Ralph said it in in the chat as

994
00:55:35,440 --> 00:55:37,800
well.
Great job today BC this has been

995
00:55:37,800 --> 00:55:41,360
really informative and we we're
going to, I know we're very

996
00:55:41,360 --> 00:55:43,640
short on time, but I know some
people want to chime in.

997
00:55:43,640 --> 00:55:45,280
Let me check in with Janae
first.

998
00:55:45,280 --> 00:55:48,200
Go ahead, Janae.
The one thing that I've noticed

999
00:55:48,200 --> 00:55:54,800
and realized this was a article
I read almost 1215 years ago.

1000
00:55:55,160 --> 00:55:59,640
The idea that every single new
platform brings is not where

1001
00:55:59,640 --> 00:56:03,160
your audience already is, where
your audience, where can you

1002
00:56:03,160 --> 00:56:05,600
find new people to join your
world?

1003
00:56:05,840 --> 00:56:08,000
And that's what Sub Stack
actually brings to you.

1004
00:56:08,000 --> 00:56:11,120
So if you already have a
community set up on YouTube or

1005
00:56:11,120 --> 00:56:15,400
Instagram and Facebook, this new
place will bring new people to

1006
00:56:15,400 --> 00:56:17,760
your community.
And that's what that's a part of

1007
00:56:18,040 --> 00:56:20,000
new networks, just like
Clubhouse.

1008
00:56:20,400 --> 00:56:23,760
Nobody heard of before, but now
we connected through Clubhouse

1009
00:56:24,360 --> 00:56:27,440
because it was a new platform
and everybody's trying to find

1010
00:56:28,200 --> 00:56:30,640
like minded people.
So you, it's not that you're

1011
00:56:30,640 --> 00:56:33,480
going to bring your old people
to the new platform, it's that

1012
00:56:33,480 --> 00:56:36,160
you're going to bring new people
to your world.

1013
00:56:36,200 --> 00:56:37,840
Thanks.
Yeah.

1014
00:56:37,840 --> 00:56:40,800
And I think what my point was is
use it as a filter if you're

1015
00:56:40,800 --> 00:56:43,880
somebody like Sid who's making,
you know, doing a check for

1016
00:56:43,880 --> 00:56:46,160
himself here.
Am I just into this for Shiny

1017
00:56:46,160 --> 00:56:49,360
object syndrome?
You know, it's a filter because

1018
00:56:49,360 --> 00:56:51,800
Sid's got a lot of different
things, a lot of different

1019
00:56:51,800 --> 00:56:54,000
moving parts with his podcast
going on.

1020
00:56:54,000 --> 00:56:58,840
So he may want to hold back for
now and nurture the things he's

1021
00:56:58,840 --> 00:57:02,080
already working on before he
jumps into an entirely new

1022
00:57:02,080 --> 00:57:04,520
platform.
And again, like I said earlier,

1023
00:57:04,640 --> 00:57:08,080
but if his audience is
congregating over on Sub Stack,

1024
00:57:08,080 --> 00:57:12,200
then that's an idea that he has
to consider jumping into because

1025
00:57:12,200 --> 00:57:14,920
he wants to make sure he's
catering to that audience.

1026
00:57:14,920 --> 00:57:19,080
But I do agree with you, Janae,
that yeah, going on some of

1027
00:57:19,080 --> 00:57:24,520
these popular platforms, they
can help with discoverability.

1028
00:57:24,520 --> 00:57:26,920
I'm with you there.
Sid, did you want to add on?

1029
00:57:27,400 --> 00:57:31,560
I agree with Janae, but I also
agree with what you're saying,

1030
00:57:31,560 --> 00:57:33,360
Mark, and what I said about my
audience.

1031
00:57:33,360 --> 00:57:36,160
My people are not there.
Discoverability is really

1032
00:57:36,160 --> 00:57:39,200
important, right?
The problem that exists, which

1033
00:57:39,200 --> 00:57:41,160
is why I asked the algorithm
question.

1034
00:57:41,920 --> 00:57:47,280
I post content on my preferred
platform and my of my 5000

1035
00:57:47,280 --> 00:57:51,960
followers, less than 10% of them
even see it because of what the

1036
00:57:51,960 --> 00:57:55,800
algorithm is doing.
I'm at a place where my audience

1037
00:57:55,840 --> 00:58:00,280
is, but the platform is not
sharing my content so that they

1038
00:58:00,280 --> 00:58:03,600
see it.
And so it's kind of what I'm

1039
00:58:03,600 --> 00:58:06,080
thinking about is does this
thing have an algorithm?

1040
00:58:06,080 --> 00:58:08,960
Is it going to censor out?
Is it going to change every five

1041
00:58:08,960 --> 00:58:12,040
weeks the way it appears that
Linkedin's is changing because

1042
00:58:12,040 --> 00:58:14,200
I'm putting out great content
and it's not being seen by the

1043
00:58:14,200 --> 00:58:17,640
people and I'm not seeing other
people's content the way that I

1044
00:58:17,640 --> 00:58:18,920
want to see other people's
content.

1045
00:58:18,920 --> 00:58:22,440
And this is a strategic change
by LinkedIn to be more pay for

1046
00:58:22,440 --> 00:58:24,560
play.
So I'm all about the

1047
00:58:24,560 --> 00:58:29,120
discoverability, but I also just
don't want to, you know, put too

1048
00:58:29,120 --> 00:58:31,320
many things to my plate.
I will just say one word.

1049
00:58:31,440 --> 00:58:34,080
Once again, it comes up in
poopification.

1050
00:58:34,920 --> 00:58:39,920
Every platform will will engage
in this process to some degree.

1051
00:58:40,360 --> 00:58:43,640
Linkedin's probably doing that.
They've said, look, we're doing

1052
00:58:43,640 --> 00:58:46,960
a bit of extra AI moderation
here and providing some AI

1053
00:58:46,960 --> 00:58:48,840
stuff.
We need to make some money, so

1054
00:58:48,840 --> 00:58:51,320
let's make some money.
Sub Stack did something very

1055
00:58:51,320 --> 00:58:55,920
similar a couple of years ago,
maybe last year, where YouTube

1056
00:58:55,920 --> 00:58:58,440
was popping off with video
podcasts and they were going

1057
00:58:58,560 --> 00:59:02,640
whoa, whoa, whoa, hang on.
We offer video hosting services

1058
00:59:03,160 --> 00:59:06,920
embedded in our newsletters and
you can host your podcast here.

1059
00:59:07,280 --> 00:59:11,760
And got some big creators to
truck their followers along to

1060
00:59:11,760 --> 00:59:14,920
Sub Stack and pay them a big sum
of money as a result.

1061
00:59:16,440 --> 00:59:21,760
Not often will that happen, but
you know, money is the operating

1062
00:59:21,760 --> 00:59:23,280
factor.
I think a lot of you already hit

1063
00:59:23,280 --> 00:59:28,560
that in this session, that third
party products have to be

1064
00:59:28,560 --> 00:59:31,000
supported somehow, and if the
money isn't coming in, they're

1065
00:59:31,000 --> 00:59:32,800
going to change something to
make sure it does so that they

1066
00:59:32,800 --> 00:59:34,920
can keep going.
So as long as you keep that at

1067
00:59:34,920 --> 00:59:37,840
the back of your mind, you know,
we've always got choice.

1068
00:59:38,400 --> 00:59:39,480
We've always choose.
Yep.

1069
00:59:39,520 --> 00:59:42,120
And thank you, Matt.
And so listen gang, we, I know

1070
00:59:42,120 --> 00:59:45,680
Janae, you wanted to chime in
and we are way over time.

1071
00:59:45,880 --> 00:59:50,640
And I wanted to ask one final
question to BC really, what do

1072
00:59:50,640 --> 00:59:54,360
you think is a big take away for
all of us here?

1073
00:59:54,360 --> 00:59:58,040
What's one thing that we should?
If nothing else, what's one

1074
00:59:58,040 --> 01:00:01,200
thing that we should all walk
away with as far as this whole

1075
01:00:01,200 --> 01:00:03,680
conversation around sub stack
and podcasting?

1076
01:00:04,240 --> 01:00:07,240
While Sub Stack I don't, While
no platform should ever be

1077
01:00:07,240 --> 01:00:09,800
considered the end all be all
for a really any singular

1078
01:00:09,800 --> 01:00:13,680
solution, I do truly believe Sub
Stack can be a great

1079
01:00:13,680 --> 01:00:16,640
intermediary, especially for
those who are trying to build a

1080
01:00:16,640 --> 01:00:20,120
business and trying to find a
great bridge between their

1081
01:00:20,120 --> 01:00:23,720
business platforms and their
social media and keep people

1082
01:00:23,720 --> 01:00:26,880
engaged throughout that process.
So check it out if that's

1083
01:00:26,880 --> 01:00:29,920
something of interest to you.
Again, great for influencers,

1084
01:00:29,920 --> 01:00:32,800
content creators, speakers,
business owners.

1085
01:00:32,800 --> 01:00:36,960
So a lot of options there.
Thank you BC all right, and I'm

1086
01:00:36,960 --> 01:00:40,880
just going to appease one
question from the YouTube chat.

1087
01:00:41,440 --> 01:00:44,440
It says I may have this is comes
from oh, that's a fact.

1088
01:00:44,720 --> 01:00:47,520
I may have missed it, but sub
stack is not originally built

1089
01:00:47,520 --> 01:00:49,120
for podcasting.
That is correct.

1090
01:00:49,320 --> 01:00:52,960
Have they released any plans to
improve how sub stack can be

1091
01:00:52,960 --> 01:00:56,760
used by podcasters?
I guess to follow up, I would

1092
01:00:56,760 --> 01:00:59,200
have to ask, what is it that
you're looking to specifically

1093
01:00:59,200 --> 01:01:02,600
see innovative on?
So they have six different

1094
01:01:02,600 --> 01:01:05,320
distribution channels.
If you record directly onto it,

1095
01:01:05,320 --> 01:01:07,800
it helps you create clips to
help promote the show.

1096
01:01:08,120 --> 01:01:10,400
Every post you create can be
sent out to at least four

1097
01:01:10,400 --> 01:01:12,040
different social media
platforms.

1098
01:01:12,040 --> 01:01:15,160
So it would depend on
specifically what you think

1099
01:01:15,160 --> 01:01:17,840
you're lack, what you're not
seeing elsewhere that you'd

1100
01:01:17,840 --> 01:01:19,800
potentially like to see on sub
stack.

1101
01:01:20,560 --> 01:01:23,400
Awesome, thank you BC and we are
out of time.

1102
01:01:23,440 --> 01:01:26,760
A reminder that we're back
tomorrow, 7:00 AM Eastern live

1103
01:01:26,760 --> 01:01:29,520
on all the things.
You can find all the things at

1104
01:01:29,520 --> 01:01:31,440
Podcasting Morning.
What is that again, Ralph?

1105
01:01:31,440 --> 01:01:33,880
It's Podcasting Morning chat.com
slash.

1106
01:01:34,600 --> 01:01:35,800
Join.
Us join us.

1107
01:01:35,800 --> 01:01:37,840
Thank you, Ralph.
Ralph helped me set that up and

1108
01:01:37,840 --> 01:01:39,680
it's been a few days so that
escaped me.

1109
01:01:39,880 --> 01:01:43,240
And remember tomorrow we are
talking all things podcasting

1110
01:01:43,240 --> 01:01:45,200
news.
It's our news and comment

1111
01:01:45,200 --> 01:01:47,640
edition.
Come join us to get the latest

1112
01:01:47,640 --> 01:01:53,360
around the world of podcasting.
And until tomorrow, make it a

1113
01:01:53,360 --> 01:01:55,360
great day.
Everybody take care.