461. Apple’s Video Podcast Push Changes Everything…And Nothing

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Good morning podcasting, Morning
chat.

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Today is Wednesday, February
25th, 2020.

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Sixth and today, it's podcast
news and common day, and we're

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unpacking stories like the video
hype versus audio loyalty, the

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truth about the skip button, and
smart money moves for creators.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, LinkedIn,
Facebook, please share this

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episode with a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again podcasting.
Morning chap.

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Thank you so much for being
here.

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I am your host Mark Ronick and
currently on stage with me we

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have producer Ashley Feller, Dr.
Faye, BC Babbles, Jonathan

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Howard, Sid Meadows, and also
Janae has joined us as well on

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stage first thing this morning.
You may have noticed I didn't

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say Ralph E Step.
Ralph is currently with his wife

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who is having a procedure done.
She's having a little bit of

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surgery.
He said he's going to try to

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actually join us here on
Clubhouse.

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I didn't tell him he had to.
He just wants to join us here on

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Clubhouse.
So we may hear from him a little

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later and we'll definitely still
hear from him with his content

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creator News Bite that is was
prerecorded.

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He did that yesterday for us.
So we will have him.

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And if you are catching us via
video, you'll see him still

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'cause he did this via video as
well.

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You can learn all the different
ways to connect with us, whether

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it's live or after the fact at
Podcasting Morning chat.com/join

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us.
And if you want to learn more

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about a lot of those people that
I just mentioned, including Nick

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Naulback and Alex Bayliss who
have just joined us, go to

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podcastingmorningchat.com/people
and you can learn about each and

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every one of these people if you
please.

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Good to have BC with me on the
video.

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And yeah, I was trying to
encourage more to come join, but

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I guess everybody felt they
weren't camera ready.

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BC always camera ready.
Let's do it gang.

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It's time for the news and we
start with some podcast data for

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you.
I'm going to do the usual and

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then I'm going to also share a
little news story that is

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podcast data related for you.
So first, over the last week,

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603,228 podcasts published at
least one new episode.

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It's slightly up from the
previous week by a half a

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percent.
And over the last 30 days,

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almost 2.5 million podcasts
published at least one new

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episode, which is up 20.4%
compared to the last month.

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Now, Speaking of data, this is
the story I told you I was going

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to share.
Pod Lytic launches to protect

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your podcast analytics.
So if you've ever switched

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podcast hosts or hosting
platforms and watched years of

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analytics disappear, this one's
for you.

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A new platform as I just
mentioned called Pod Lytic just

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launched and its whole mission
is simple.

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Help podcasters keep their
historical data forever.

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The founder built it after
losing his own analytics during

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a migration, and he decided
there had to be a better way.

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As they say, Podlytic lets you
upload CSV exports from

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platforms like Simplecast,
Transistor, Megaphone, and

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others, then stores them in what
they're called a data vault.

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It also pulls in real time data
using OP3 and even connects with

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your YouTube analytics for video
podcasting.

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So instead of stats living and
dying with your hosting

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provider, you own a centralized
performance history that follows

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you wherever you go.
Now, I know that a lot of us

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when we have migrated, there are
options to download your history

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before you officially leave your
previous hosting platform, but

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this is going to make it easier
for you.

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You don't even wouldn't even
have to bother doing that

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because it's all getting saved
for you in real time.

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So there is a free tier, there
are paid upgrades and early

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lifetime pricing for early
adopters.

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So the big picture is that this
taps into something that we talk

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a lot about here at the
podcasting morning chat.

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Protecting what you build.
Your audience matters, and your

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data matters too.
So if analytics inform your

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strategy, sponsorship pitches,
or long term growth decisions,

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having permanent and easy access
to that history could be a

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serious advantage.
So the real question is, should

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your hosting company be the
gatekeeper of your performance

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history, or should you?
I think that's a rhetorical

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question, but really it is
annoying that we've had to deal

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with that for so long and cool
to hear there's a solution.

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I have not seen or tested this
myself, so I'm not endorsing it,

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but I will say that is a a cool
idea.

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I'm hoping that this is
something that more people can

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take advantage of.
Dr. You got our top.

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Yeah, good morning.
This is Spotify's top five, and

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at #5 it's Crime Junkie.
At #4 it's Spotify Presents.

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First time I've read that and #3
is the Sean Ryan show.

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Where's the Tiffany?
It's already fine.

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There it is.
OK number I'm talking too loud

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#2.
Let's do it again. #3 is the

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Sean Ryan show #2 is the past
weekend with Theo Von and #1 is

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the Joe Rogan Experience.
Awesome.

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And what's funny Dr. is the
whole thing about you waiting

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for the the timpani.
It's because there, there's

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definitely like 1/2 a second
delay with Clubhouse.

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So that's why you get thrown and
then we all get thrown, Yes.

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OK, now let's go to Apple's top.
Five OK, Apple's top five is #5

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Pod Save America #4 The Joe
Rogan Experience.

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Oh, number four.
Number three is Dateline.

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NBC number 2 is Crime Junkie and
that the number one spot is The

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Daily.
Thank you Dr. and I know you're

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reading your top fives.
And now I'm reading the chat and

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Ashley and Sid think you've had
some extra coffee this morning.

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Not yet, I'm kind of hyped up
because my cat was sitting on my

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keyboard when I came in and
screwed my entire screen up, so

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I am.
Maybe it was something funny

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with the eggs.
No, she hasn't done eggs yet.

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She hasn't done eggs yet.
Egg cooking happens in about

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what, 6 minutes or so?
Yeah.

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Yeah.
All right.

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So thank you, Dr. And Dr. is
going to also share with us in a

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little bit more about the Ambi's
that happened last night.

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She'll share about some winners
from the 2026 Ambi's ceremony.

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So we'll hear more from her in a
minute.

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First, let me share some events
coming up that may be of

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interest to you.
Podcasting Made Simple Live.

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This is hosted by Pod Match and
Alex Sanfilippo, friend of mine.

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This is a premium podcasting
virtual event focused on helping

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podcast guests and podcast hosts
improve their crafts so they can

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make a bigger positive impact on
the world around them.

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It's listed on Pod News as a
free event, and I know that

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usually it's a paid event, but
it's also something I've seen

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that's pretty easy to go ahead
and get free tickets.

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I think if you just reach out to
Alex, that's how you do it.

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But you can get all the
information at

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podmatch.com/event.
It happens Thursday April 16th

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at 11:30 AM Eastern Time and
goes through all the way up to

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4:00 PM Eastern so check that
out.

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Interesting, I just noticed it
says Eastern daylight savings

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time.
So yeah, that daylight savings

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will have happened by April
16th.

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Also cool to see that Pod Fest
Expo is coming back to Japan.

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This event combines a large
scale creator marketplace with a

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conference program bringing
together podcast creators,

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listeners and industry
professionals for a 2 day

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celebration of podcasting.
That is a paid event.

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It is in person May 9th and May
10th and that is happening in

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Japan.
Of course, I also have to share

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with you that Empowered
Podcasting 3 is coming this

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summer.
That's our very own community

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event.
It's an intimate, community

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driven conference happening in
Charlotte, NC that brings

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together indie podcasters,
creators and industry leaders

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for two days ish.
Probably 2 1/2 is probably more

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accurate of connection,
collaboration and growth.

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It's designed to foster real
relationships and practical

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momentum.
It it blends inspiring

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conversations, hands on
learning, and meaningful

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networking into one powerful
experience.

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BC did you have something?
By the way, it's August 21st

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through 23rd
empoweredpodcasting.com to get

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your tickets today.
Did you have something?

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BC man, when you said that it
was apparently so easy to get

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free tickets for a Podcasting
Made Simple, it took the wind

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out of my sails a little bit
because I so enjoyed.

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Give me my personalized invite
last night from Alex for the

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free tickets of Podcasting Made
Simple and now I don't feel

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special no more.
You're still special to us.

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Why are you going to start off
by Wednesday like that, Mark?

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I got one too, so I mean I feel
just as special.

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Alex, this is not about you.
It is about me.

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It's all about me, always.
And I, I got to say, I don't

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know that I got 1.
And here I LED with that, saying

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my friend Alex Sanfilippo.
So there you go.

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I thought he was our friend,
evidently.

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So check out all of those fine
events and especially Empowered

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Podcasting 3.
We'd love to see more of the

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community joining us in
Charlotte the weekend of August

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21st.
All right, now this is going to

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be different.
We're going to get to Ralph's.

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Well, actually, what I should do
is this quick tip.

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Smart move, yeah.
Content.

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Creators business bite So what
we're going to do here?

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Give me a moment because Ralph
prerecorded the this business

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bite.
But first, let me tell you that

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it is brought to you by the guy
who is about to host it, Ralph

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Estep Junior of Content
creatorsaccountant.com.

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And as you may know, Ralph is a
licensed accountant and also my

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accountant with over 30 years of
experience at

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contentcreatorsaccountant.com.
He helps creators stop guessing

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about taxes and money, turning
financial chaos into clarity.

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Working with Ralph has been one
of the best decisions I've made.

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He's also working with my wife
on our Airbnb business that we

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have and also our personal
stuff.

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He has been such a pleasure to
work with, making this super

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easy for us and as painless as
possible.

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I encourage you to check out his
website at

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contentcreatorsaccountant.com
and now.

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Hey, it's Ralph with your weekly
business bike and I saw this

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article in Yahoo Finance.
The article was called Content

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creation can be a profitable
gig.

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Here's what the IRS wants in
return.

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Now, according to a recent
article, like I said, this is a

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Yahoo Finance content creation
can absolutely be a profitable

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gig.
Trust me, I work with clients

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every day to see that.
But the IRS expects something in

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return.
And if you're a creator, this is

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the part you can't afford to
ignore.

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Now this article explains that
most content creators,

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influencers, Youtubers,
streamers and freelancers are

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treated as self-employed.
That is a truth.

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And that means no automatic tax
withholding.

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Like when you have a job, you
don't have an employer paying

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half your payroll taxes.
It's on you.

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Let's talk about what counts as
income.

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Those brand deals, sponsorships,
any affiliate commissions and AD

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revenue.
All those things are taxable.

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But here's the one creators
forget.

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Any free products that you get
count too.

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So if a company sends you a
$2000 camera in exchange for

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promotion, that's income and it
needs to be reported that it's

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fair market value.
Even barter deals like trading

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content for a hotel stay.
All those things are reportable.

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And don't think, well, I didn't
get a 1099 I talked about that

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last week.
If you make $600.00 or more from

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a company, they're going to
likely send you a 1099 NEC.

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But listen, even if they don't,
you're still required to report

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that income.
Now here's that tax that most

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creators underestimate and
that's self-employment tax.

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That's 15.3%.
That's for Social Security and

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Medicare on your net earnings.
And if you expect to owe at

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least $1000, guess what?
The IRS wants their payments

227
00:14:34,640 --> 00:14:38,240
made quarterly in what they call
estimated tax payments because

228
00:14:38,240 --> 00:14:41,120
taxes are pay as you go.
Now here's the good news.

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00:14:41,400 --> 00:14:45,080
You can deduct ordinary and
necessary business expenses.

230
00:14:45,160 --> 00:14:48,400
Things like cameras and
lighting, those microphones and

231
00:14:48,400 --> 00:14:51,800
even that editing software, and
hey, even a portion of your

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00:14:51,800 --> 00:14:55,280
phone and Internet and any
travel directly tied to content

233
00:14:55,280 --> 00:14:57,920
production.
If you've got a Home Office, if

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00:14:57,920 --> 00:15:00,760
you use it regularly and
exclusive for business, you can

235
00:15:00,760 --> 00:15:02,840
do that.
Now, I'm not talking about your

236
00:15:02,840 --> 00:15:05,080
everyday clothes and your glam
squad.

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00:15:05,200 --> 00:15:07,680
Usually those don't qualify.
Here's the deal.

238
00:15:08,000 --> 00:15:11,560
Content creation is a real
business and real businesses.

239
00:15:11,680 --> 00:15:14,520
You got to keep clean books, you
got to track your income

240
00:15:14,520 --> 00:15:18,120
carefully, you got to save for
taxes intentionally, and you got

241
00:15:18,120 --> 00:15:21,360
to plan ahead.
Listen, profit is powerful, but

242
00:15:21,360 --> 00:15:23,760
only if you protect it.
And that's your business bite

243
00:15:23,760 --> 00:15:27,040
for today.
Thank you, Ralph Estep, The one

244
00:15:27,040 --> 00:15:30,200
thing that he said there that I
just that just struck me, he

245
00:15:30,200 --> 00:15:33,480
said, you know, the clothing
stuff may not be deductible.

246
00:15:33,480 --> 00:15:38,800
And I'm wondering if we're doing
video podcasting, we're using

247
00:15:38,800 --> 00:15:41,080
the clothes where we've got the
clothing on.

248
00:15:41,080 --> 00:15:44,200
And I would and that feels like,
you know, if we're monetizing

249
00:15:44,200 --> 00:15:48,440
the podcast, feels like maybe we
could write some of that off.

250
00:15:48,440 --> 00:15:50,560
So we'll have to ask Ralph about
that.

251
00:15:51,200 --> 00:15:53,400
But first BC had something.
Go ahead BC.

252
00:15:53,880 --> 00:15:56,720
Yeah, someone's got to explain
the whole like the whole camera

253
00:15:56,720 --> 00:15:58,840
parts me.
Like I need someone to help me

254
00:15:58,840 --> 00:16:02,040
understand how that's income
because if someone sends me a

255
00:16:02,360 --> 00:16:09,160
$6000 Sony FS100, I don't have
that $6000 to use as I as I

256
00:16:09,160 --> 00:16:10,680
please.
It's already been utilized.

257
00:16:10,680 --> 00:16:13,960
It's in the form of this this
stationary camera.

258
00:16:14,560 --> 00:16:18,640
That is what it is.
It's not, you know, it doesn't

259
00:16:18,640 --> 00:16:22,040
have limitless potential like
the plain $6000 would.

260
00:16:22,040 --> 00:16:25,520
So how does that work?
So BCI don't know all the

261
00:16:25,520 --> 00:16:29,520
details, but what I can tell you
is what it reminds me of is the

262
00:16:29,520 --> 00:16:32,800
fact that say, you know, I I
don't know why I'm thinking of

263
00:16:32,800 --> 00:16:34,720
this game show, but price is
right.

264
00:16:34,840 --> 00:16:38,560
We all know the price is right.
And if you win prizes on that

265
00:16:38,560 --> 00:16:41,640
show, you still have to pay
taxes on those prizes that you

266
00:16:41,640 --> 00:16:43,760
win.
So if you win a car, you got to

267
00:16:43,760 --> 00:16:47,000
pay the taxes on that car in
most cases, unless they do

268
00:16:47,000 --> 00:16:49,720
something special and say
they're covering the taxes as

269
00:16:49,720 --> 00:16:52,720
well.
But any gifts that you receive,

270
00:16:53,040 --> 00:16:56,040
you do still have to claim those
and pay the taxes on them.

271
00:16:57,600 --> 00:16:58,600
That's.
Why that's now?

272
00:16:58,600 --> 00:17:03,560
Again, I'm not the CPA here so I
could be very wrong, but I I

273
00:17:03,640 --> 00:17:05,839
also saw Alex nodding his head
as well.

274
00:17:05,839 --> 00:17:07,839
Alex, did you have something?
By the way, I see your hands up.

275
00:17:08,160 --> 00:17:11,079
I was just about to use the
Price is right because my mom

276
00:17:11,079 --> 00:17:14,200
was actually on the Price is
right happened to her before I

277
00:17:14,200 --> 00:17:16,560
was born.
She was on The Price is Right

278
00:17:16,560 --> 00:17:19,319
and that's how they won their
their vacation for their

279
00:17:19,319 --> 00:17:20,400
honeymoon.
But and.

280
00:17:20,400 --> 00:17:23,359
That's how Alex was conceived.
No, that wasn't.

281
00:17:23,480 --> 00:17:26,200
That was way before me.
I'm the youngest of four.

282
00:17:26,200 --> 00:17:30,240
But that being said, you know,
being a 1099 employee that I am,

283
00:17:30,600 --> 00:17:36,200
it is a real problem and
withholding taxes is a huge

284
00:17:36,200 --> 00:17:38,800
problem.
But any gift that you get,

285
00:17:39,640 --> 00:17:42,960
whether you claim it or not, I'm
not here to say don't claim it,

286
00:17:43,320 --> 00:17:46,440
but bartering does have its
advantages and its

287
00:17:46,440 --> 00:17:48,760
disadvantages.
If somebody does send you that

288
00:17:48,760 --> 00:17:52,680
1099, you're obligated to
people.

289
00:17:52,680 --> 00:17:55,920
I mean, the diarist knows.
So it just kind of stinks.

290
00:17:55,920 --> 00:17:59,200
Yeah, because the the person
giving the prize, giving the

291
00:17:59,200 --> 00:18:02,200
gift, you would also I guess
theoretically have to claim

292
00:18:02,200 --> 00:18:04,640
that.
I've been in situations where I

293
00:18:04,640 --> 00:18:11,080
referee sports and I purposely
don't go to certain towns for X

294
00:18:11,080 --> 00:18:15,080
amount of time because of that.
I can go under that radar and

295
00:18:15,080 --> 00:18:17,680
and it's it's a known thing
that's $600.00.

296
00:18:17,680 --> 00:18:21,040
So it's not like I'm like
evading the I just instead of

297
00:18:21,040 --> 00:18:23,600
going five times, I might only
go three times.

298
00:18:24,000 --> 00:18:26,280
In terms of the camera thing, it
is a big deal.

299
00:18:26,360 --> 00:18:28,560
It sucks.
I was just thinking of Billy,

300
00:18:28,800 --> 00:18:30,800
'cause I know he has.
A lot of those, that's true.

301
00:18:30,840 --> 00:18:32,240
That's true.
Yeah.

302
00:18:32,240 --> 00:18:35,000
Thank you, Alex.
And here's another surprise

303
00:18:35,000 --> 00:18:40,120
before BC we we get back to you,
Dr. You were on Scrabble with

304
00:18:40,600 --> 00:18:43,240
Chuck Woolery.
That's right.

305
00:18:43,760 --> 00:18:47,440
Really.
And I won oodles of money.

306
00:18:47,960 --> 00:18:52,080
Are you kidding that I'm not
kidding that I never did see

307
00:18:52,080 --> 00:18:55,240
because right after I taped the
show, I.

308
00:18:55,440 --> 00:18:58,200
By the way, she said taped yes,
keep going.

309
00:18:58,840 --> 00:19:00,400
Back in those days, it was you
taped the.

310
00:19:00,440 --> 00:19:04,080
Show yes.
Right after I taped the show, I

311
00:19:04,080 --> 00:19:08,280
got a gig to fly off to Japan
and and I lived in Japan for

312
00:19:08,280 --> 00:19:12,280
like 8 to 10 years.
So I never saw the money.

313
00:19:12,280 --> 00:19:18,120
But my mom, I had everything go
to my mom and it was a hallway

314
00:19:18,120 --> 00:19:23,000
full of all the sponsored
prizes, the Rice a Roni, the

315
00:19:23,000 --> 00:19:29,880
boom box, the RC Cola, the
Kleenex, I mean, from floor to

316
00:19:29,880 --> 00:19:36,000
ceiling, all of these prizes
that I won, plus the money.

317
00:19:36,000 --> 00:19:39,640
The money kind of went for back
taxes for me.

318
00:19:40,400 --> 00:19:44,080
So yeah, never saw the money,
but I have good memories.

319
00:19:44,600 --> 00:19:47,560
We learn something new every so
often about each and every one

320
00:19:47,560 --> 00:19:49,120
of us.
This is pretty cool.

321
00:19:49,120 --> 00:19:52,840
Yeah.
Let me check in with.

322
00:19:52,880 --> 00:19:55,560
Oh, you know what, Jonathan?
I wanted to go with to you

323
00:19:55,560 --> 00:19:58,680
because I saw in the chat that
you were when we were talking

324
00:19:58,680 --> 00:20:01,760
about clothing and whether it's
tax deductible or not.

325
00:20:01,760 --> 00:20:03,960
And you said that you rent your
clothing.

326
00:20:04,920 --> 00:20:07,760
Yeah, I rent most of the
clothing I wear on the on any of

327
00:20:07,760 --> 00:20:11,280
my podcasts and any of my videos
that say that rental becomes a

328
00:20:11,280 --> 00:20:13,520
tax deduction.
I asked Ralph about that.

329
00:20:14,560 --> 00:20:16,040
A very cool.
OK, there you go.

330
00:20:16,040 --> 00:20:18,160
Well, then there were.
I have a silly question.

331
00:20:18,160 --> 00:20:20,560
Yeah.
How does one rent clothing?

332
00:20:20,640 --> 00:20:21,640
Yeah.
How do you do that?

333
00:20:21,720 --> 00:20:24,960
There's there's a couple.
Places that do it, I do it from

334
00:20:25,160 --> 00:20:30,040
a place called Taylor and you
just you pick out clothing and

335
00:20:30,040 --> 00:20:31,920
they send you 5 pieces every
time.

336
00:20:32,400 --> 00:20:36,880
And you just send it back, They
dry clean and everything for

337
00:20:36,880 --> 00:20:37,960
you.
Yeah, that's really cool.

338
00:20:37,960 --> 00:20:39,240
Sid, you had something.
Go ahead.

339
00:20:39,240 --> 00:20:41,440
Good morning.
And my wife and daughter do

340
00:20:41,440 --> 00:20:42,480
this.
They rent clothes.

341
00:20:43,000 --> 00:20:47,240
My daughter uses a company
called Rent the Runway and my

342
00:20:47,240 --> 00:20:50,320
wife's been starting to do it
when she needed to go to a

343
00:20:50,680 --> 00:20:53,720
cocktail party or something or
an event or something.

344
00:20:53,720 --> 00:20:57,640
Rather than go buy a cocktail
dress or you know, a couple 100

345
00:20:57,640 --> 00:21:00,400
bucks, she can rent one for 20
bucks and then wear it and then

346
00:21:00,400 --> 00:21:02,720
return it.
So it's actually a really, it's

347
00:21:02,720 --> 00:21:05,120
a really cool service and you
just pack it.

348
00:21:05,120 --> 00:21:08,120
They send you a bag to ship it
back in that's postage paid and

349
00:21:08,120 --> 00:21:09,400
you put it back.
When you're done with it, you

350
00:21:09,400 --> 00:21:11,000
put it back in the bag and mail
it off.

351
00:21:12,560 --> 00:21:14,520
Very cool.
All right, well, we learn.

352
00:21:14,520 --> 00:21:16,240
We're learning lots of new
things today.

353
00:21:16,240 --> 00:21:22,000
We haven't even dug deep into
the news yet, so let's keep it

354
00:21:22,000 --> 00:21:26,320
moving.
And thank you to Ralph.

355
00:21:26,320 --> 00:21:30,520
Those business bites always seem
to create some kind of

356
00:21:30,520 --> 00:21:33,760
conversation and we never know
what direction it goes into.

357
00:21:33,760 --> 00:21:36,760
But yeah, very cool about the
whole clothing rental thing.

358
00:21:37,040 --> 00:21:40,680
By the way, a good morning to Co
host Matt Bliss who has joined

359
00:21:40,680 --> 00:21:43,560
us on stage.
And a shout out to everyone in

360
00:21:43,560 --> 00:21:47,840
the audience, Mike, Austin, Jen,
Tim and DVDVI.

361
00:21:47,840 --> 00:21:50,400
Know you wanted to come up here.
And we have this rule.

362
00:21:50,400 --> 00:21:52,520
It may be silly to some, not to
others.

363
00:21:53,000 --> 00:21:55,240
If you're not being followed by
if.

364
00:21:55,640 --> 00:21:57,320
If you're not, we're not
following each other.

365
00:21:57,320 --> 00:22:00,040
If we don't know you at all,
we're a little hesitant and it's

366
00:22:00,040 --> 00:22:01,840
not on.
I do know him.

367
00:22:01,920 --> 00:22:02,680
You do.
OK.

368
00:22:02,680 --> 00:22:07,240
Well, that's so I just wanted to
say the reason why D, we had DV

369
00:22:07,240 --> 00:22:10,840
go back to the audience is
because in the past, sometimes

370
00:22:10,840 --> 00:22:14,640
we get burned when we bring up
somebody we don't know and they

371
00:22:14,840 --> 00:22:17,400
disrupt and really throw off the
show.

372
00:22:17,640 --> 00:22:22,040
So the fact that Alex can vouch
for you, I've invited you back.

373
00:22:22,080 --> 00:22:24,640
I'm so screwed.
Now I know it's going to be like

374
00:22:24,640 --> 00:22:27,240
a mess now.
Victoria is Victoria is the

375
00:22:27,240 --> 00:22:28,240
great.
Alex has to go.

376
00:22:28,320 --> 00:22:29,720
He knows.
He knows Nikki as well.

377
00:22:30,080 --> 00:22:31,680
OK, cool.
Well, welcome DV.

378
00:22:31,960 --> 00:22:36,240
Yeah, we're talking about the
tax thing about receiving

379
00:22:36,320 --> 00:22:40,720
promotional items or whatever.
I'm not a tax person, but I

380
00:22:40,720 --> 00:22:44,960
would say creatively, you might
have a conversation with your

381
00:22:44,960 --> 00:22:48,760
tax person and see if there's
some kind of structure, like if

382
00:22:48,760 --> 00:22:52,680
you had like a small trust or
something else that would

383
00:22:52,680 --> 00:22:57,000
receive the item, not you
directly.

384
00:22:57,360 --> 00:23:00,480
And so therefore there might be
something that it could be quote

385
00:23:00,480 --> 00:23:04,520
UN quote sent to that would then
contain it that actually might

386
00:23:04,520 --> 00:23:06,960
protect you from having to pay
the taxes on it.

387
00:23:07,280 --> 00:23:11,240
But then obviously you would use
it or maybe you would rent it or

388
00:23:11,240 --> 00:23:14,160
something like that.
So that might be a creative way

389
00:23:14,160 --> 00:23:17,800
to ask your accountant.
Is there some structure that you

390
00:23:17,800 --> 00:23:21,560
can set up outside of yourself?
Yeah, great point, DV, Thank

391
00:23:21,560 --> 00:23:22,520
you.
Appreciate that.

392
00:23:22,520 --> 00:23:27,480
And I would say go to let me
make sure I say it right before

393
00:23:27,480 --> 00:23:31,080
I butcher it, Content
creatorsaccountant.com and

394
00:23:31,080 --> 00:23:35,440
support our Ralph E step.
And you can ask him those

395
00:23:35,440 --> 00:23:38,360
questions as well.
All right, so I'm going to keep

396
00:23:38,360 --> 00:23:42,000
things moving.
And this one I teased in the

397
00:23:42,000 --> 00:23:45,480
intro.
With all this hype around Apple

398
00:23:45,480 --> 00:23:50,800
and adding video this spring,
the question that continues to

399
00:23:50,800 --> 00:23:54,720
be bounced around the industry,
has podcasting become a video

400
00:23:54,720 --> 00:23:58,560
first industry now?
And by the way, this is a credit

401
00:23:58,560 --> 00:24:01,800
to Pod News for sharing this
story late last week.

402
00:24:02,280 --> 00:24:06,960
With all this noise about Apple
and video podcasting, you'd

403
00:24:06,960 --> 00:24:10,400
think we officially crossed into
a video first world.

404
00:24:10,400 --> 00:24:14,080
And look, I get it.
Video is exciting, it's

405
00:24:14,080 --> 00:24:17,520
engaging, it's it even helps or
at least seems to help with

406
00:24:17,520 --> 00:24:20,360
discoverability.
Although I really think it's not

407
00:24:20,360 --> 00:24:22,600
about the video that helps with
discoverability.

408
00:24:22,600 --> 00:24:26,080
I think it's YouTube
specifically that helps with

409
00:24:26,080 --> 00:24:28,760
discoverability.
In other words, they just have a

410
00:24:28,760 --> 00:24:33,640
really great algorithm that can
get your content out, at least

411
00:24:34,360 --> 00:24:38,360
I'll just say better than a
platform like Apple.

412
00:24:38,640 --> 00:24:43,720
But let's all take a deep breath
here because according to new US

413
00:24:43,760 --> 00:24:49,600
data from Triton Digital, only
7% of people exclusively are

414
00:24:49,600 --> 00:24:55,840
watching podcasts. 80% of
podcast listeners both watch and

415
00:24:55,840 --> 00:24:59,240
listen.
That's a big distinction.

416
00:25:00,240 --> 00:25:03,680
Audio is very much still in the
game.

417
00:25:03,960 --> 00:25:07,440
And like I said, this does come
from Triton Digital and it their

418
00:25:07,440 --> 00:25:13,040
2025 podcast report and it is
available as a free download

419
00:25:13,040 --> 00:25:15,920
with registration.
So check out Triton Digital if

420
00:25:15,920 --> 00:25:18,080
you want to dig into that even
more.

421
00:25:18,800 --> 00:25:22,360
It's also worth noting that
Triton's Omni Studio was a

422
00:25:22,360 --> 00:25:26,320
launch partner for Apple
Podcasts new video service last

423
00:25:26,320 --> 00:25:28,600
week.
So yes, video matters, but audio

424
00:25:28,600 --> 00:25:34,000
is not going anywhere.
The take away for me is pretty

425
00:25:34,000 --> 00:25:36,800
simple.
Don't abandoned what works just

426
00:25:36,800 --> 00:25:40,240
because something new is getting
the headlines.

427
00:25:41,000 --> 00:25:45,160
Podcasting has always been about
meeting your audience where they

428
00:25:45,160 --> 00:25:51,280
are, and right now they're still
very much listening BC did you

429
00:25:51,280 --> 00:25:53,520
have something?
Just because all these different

430
00:25:53,520 --> 00:25:56,960
platforms are working hard to
expand and reposition themselves

431
00:25:56,960 --> 00:26:01,000
as the end all be all solution,
it doesn't actually detract from

432
00:26:01,760 --> 00:26:05,760
the comfortability that the
audience has in their preference

433
00:26:05,760 --> 00:26:08,080
of receiving the content.
So that's why audio is still

434
00:26:08,080 --> 00:26:11,640
going to be such a large Ave.
for podcasting.

435
00:26:11,880 --> 00:26:16,000
But also, I'm, I have somewhat
of a concern for some of these

436
00:26:16,000 --> 00:26:19,760
platforms that are making this,
I think very vanity based

437
00:26:19,800 --> 00:26:23,640
decision to expand into
podcasting, Netflix or Apple,

438
00:26:23,640 --> 00:26:26,160
whatever it is.
Because, and I talked about this

439
00:26:26,160 --> 00:26:29,480
actually yesterday on on sub
stack where the market is

440
00:26:29,480 --> 00:26:36,480
getting stricter over time to
where making decisions based on

441
00:26:36,480 --> 00:26:39,080
vanity or trying to do things
for the sake of doing things to

442
00:26:39,080 --> 00:26:42,120
try to keep up.
It's not going to produce the

443
00:26:42,120 --> 00:26:46,440
same kind of results that it
used to the markets moving

444
00:26:46,440 --> 00:26:50,920
towards this place where unless
the execution has a very strong

445
00:26:50,920 --> 00:26:54,840
strategy behind it, then it's
not going to you're not going to

446
00:26:54,840 --> 00:26:57,520
see the same kind of profits or
the same kind of success.

447
00:26:57,840 --> 00:27:00,760
So I'm a little worried that
these pivots, which to me seem

448
00:27:00,760 --> 00:27:05,120
very, again, vanity based, are
going to kind of be potential

449
00:27:05,120 --> 00:27:08,440
downfalls for these platforms.
Quite possibly, yes.

450
00:27:08,440 --> 00:27:11,080
I'm with you there, BCI.
Was rolling my eyes when you

451
00:27:11,080 --> 00:27:13,480
first talked about this because
it's like how many times we have

452
00:27:13,480 --> 00:27:16,080
to talk about this.
But you know what it comes down

453
00:27:16,080 --> 00:27:19,040
to this audio's never going
anywhere because that's where

454
00:27:19,040 --> 00:27:21,360
the money is.
And you know, when you're sick,

455
00:27:21,360 --> 00:27:24,240
you like your comfy cow, you
like your comfy clothes, you

456
00:27:24,240 --> 00:27:28,400
want your special, whatever your
chicken soup or whatever else.

457
00:27:28,600 --> 00:27:32,680
And that's the way I, I kind of
consider audio podcasting, so to

458
00:27:32,680 --> 00:27:34,240
speak.
You know, people are on the

459
00:27:34,240 --> 00:27:36,560
road, they don't always have the
stream connection.

460
00:27:36,720 --> 00:27:38,720
And at the end of the day, what
is it about?

461
00:27:38,720 --> 00:27:41,960
It's about that connection with
the audience in terms of

462
00:27:42,160 --> 00:27:44,240
hearing.
If you look at audiobooks,

463
00:27:44,240 --> 00:27:48,120
audiobooks are through the roof
and it's just another form of

464
00:27:48,120 --> 00:27:50,400
that.
I love what BC said, but I'd

465
00:27:50,400 --> 00:27:53,240
like to hear what you need and
Dr. have to say 'cause they're

466
00:27:53,240 --> 00:27:54,920
in it more than I am.
Thank you Alex.

467
00:27:54,920 --> 00:27:57,400
It almost looks like by the
wayside note, if anyone's

468
00:27:57,400 --> 00:28:01,840
watching the video, it looks
like Alex has a light Saber

469
00:28:03,160 --> 00:28:06,560
because he's using what I
believe is Azure MV7 which has

470
00:28:06,560 --> 00:28:10,720
that little LED light that
blinks every time you talk.

471
00:28:11,080 --> 00:28:14,680
I know it's the most annoying
thing in the world and the way

472
00:28:14,680 --> 00:28:17,520
my my setup is so bad I need
Janae to actually come to my

473
00:28:17,520 --> 00:28:18,920
house.
It is so bad.

474
00:28:19,480 --> 00:28:22,400
He's not too far away and.
Let me also add what's really

475
00:28:22,400 --> 00:28:25,440
the worst about having this sure
mic is that there's now another

476
00:28:25,440 --> 00:28:27,720
button you've got to hit to make
sure that you're not on mute

477
00:28:27,720 --> 00:28:29,880
when you're trying to talk.
Yeah, I've done that too.

478
00:28:29,880 --> 00:28:32,560
And you've you've told me that
like 4 times when it turns red.

479
00:28:32,560 --> 00:28:36,520
Yeah, yeah, Janae, Speaking of,
did you want to add something?

480
00:28:37,400 --> 00:28:41,040
What I love is these platforms
are going to keep coming up with

481
00:28:41,040 --> 00:28:45,840
sharing the value of video,
sharing the value of what they

482
00:28:45,840 --> 00:28:48,240
think is going to bring the
people.

483
00:28:48,440 --> 00:28:54,440
I also have to see that there is
a huge transition happening from

484
00:28:55,080 --> 00:28:58,720
production, movie production
studios, TV production studios

485
00:28:59,160 --> 00:29:02,720
to podcasting as well.
So the same kind of people who

486
00:29:02,720 --> 00:29:05,560
are running these big podcast
production studios are now

487
00:29:05,560 --> 00:29:09,320
coming into podcasting, which
means that they're bringing that

488
00:29:09,320 --> 00:29:13,080
same analogy of, oh, this is
this is the best thing since

489
00:29:13,080 --> 00:29:16,680
sliced bread.
Now, audio is always going to be

490
00:29:16,680 --> 00:29:20,520
most important because no matter
how much video you throw out

491
00:29:20,520 --> 00:29:23,760
there, you still need audio to
drive that conversation in that

492
00:29:23,760 --> 00:29:27,360
video.
So absolutely, I love, I love

493
00:29:27,400 --> 00:29:30,000
what's happening.
It just goes to show that

494
00:29:31,280 --> 00:29:33,040
podcasting is becoming
mainstream.

495
00:29:33,040 --> 00:29:39,200
It's almost legal.
Does anyone wonder if that,

496
00:29:39,200 --> 00:29:44,280
well, when the day comes where
all cars are self driving that

497
00:29:44,280 --> 00:29:48,360
that'll change as far as audio
versus video preferences with

498
00:29:48,360 --> 00:29:50,560
podcasting?
Because theoretically you could

499
00:29:50,560 --> 00:29:53,800
have a video podcast on.
You probably won't, but at least

500
00:29:53,800 --> 00:29:55,960
who knows how the rules would
change over time.

501
00:29:55,960 --> 00:29:59,280
But at least initially, you
probably still like today, you

502
00:29:59,280 --> 00:30:00,520
have to have your hands on the
wheel.

503
00:30:00,520 --> 00:30:05,760
You still have to look forward.
But you know, maybe then as as

504
00:30:05,760 --> 00:30:08,800
this becomes more mainstream,
then people could start watching

505
00:30:08,800 --> 00:30:11,760
things in their car while.
They're building.

506
00:30:12,040 --> 00:30:15,240
Funny that you mentioned that
people are already watching

507
00:30:15,560 --> 00:30:17,840
YouTube shorts.
Instagram Shorts.

508
00:30:18,040 --> 00:30:20,400
Netflix.
All sorts of shorts on their

509
00:30:20,400 --> 00:30:23,360
phones, in their cars.
Well, yeah, but they're.

510
00:30:23,360 --> 00:30:26,560
Watching porn Excuse.
Me what?

511
00:30:27,640 --> 00:30:29,800
Dr. That's that's between you
and yourself.

512
00:30:29,800 --> 00:30:31,800
I want to know nothing.
About you and you.

513
00:30:32,040 --> 00:30:36,560
Sorry, sorry, Reflect.
But I will say, I know I listen

514
00:30:36,560 --> 00:30:41,160
to a lot of YouTube videos, but
they're more like podcast type

515
00:30:41,160 --> 00:30:44,120
stuff as I'm driving and I'm not
watching it.

516
00:30:44,120 --> 00:30:47,320
I'm literally not watching it.
It's just he has a really good

517
00:30:47,320 --> 00:30:48,880
conversation that I want to
hear.

518
00:30:49,080 --> 00:30:50,960
Fair.
Anyone else want to chime in

519
00:30:50,960 --> 00:30:54,120
before we move forward?
Has her porn addiction that she

520
00:30:54,120 --> 00:30:57,280
wants to talk about.
All right, Oh, Dr. you did

521
00:30:57,280 --> 00:30:59,280
actually have something, but not
your porn addiction.

522
00:30:59,280 --> 00:31:02,560
Yeah, not my porn addiction.
So this is going back to the

523
00:31:02,560 --> 00:31:07,200
conversation of spreading into
Netflix and Hulu and all that.

524
00:31:08,000 --> 00:31:12,880
As long as there are
multitaskers, audio will always

525
00:31:12,880 --> 00:31:16,320
exist.
And we talked about it last week

526
00:31:16,400 --> 00:31:22,040
that once you move into that
stage of podcasting that ring,

527
00:31:23,160 --> 00:31:26,280
your free speech is going to be
monitored.

528
00:31:26,320 --> 00:31:29,680
FCC.
Thank you, Dr. Let's go to Sid.

529
00:31:30,000 --> 00:31:32,240
I hate to be the contrarian
here, but I could care less at

530
00:31:32,240 --> 00:31:36,880
Apple's launching video and I'm
an audio first platform or, you

531
00:31:36,920 --> 00:31:39,360
know, show with a video
component.

532
00:31:40,120 --> 00:31:42,480
I think people are talking about
this way too much.

533
00:31:43,040 --> 00:31:45,600
It's, I don't even know if it's
out yet, but good gracious, you

534
00:31:45,600 --> 00:31:48,000
would think that the podcasting
world was talking about

535
00:31:48,000 --> 00:31:50,200
something like immigration the
way that people are going back

536
00:31:50,200 --> 00:31:53,680
and forth on this topic and love
it, hate it, blah, blah, blah.

537
00:31:53,680 --> 00:31:55,920
The only thing that I'm really
going to say about this is

538
00:31:55,920 --> 00:32:00,160
Apple.
Hear me fix your analytics

539
00:32:00,160 --> 00:32:02,440
before you launch any more
products.

540
00:32:02,520 --> 00:32:05,400
We.
Cannot grow our shows unless we

541
00:32:05,400 --> 00:32:09,960
have accurate analytics and your
dashboards are screwed up and we

542
00:32:10,120 --> 00:32:13,040
as a community that use your
platform to distribute our

543
00:32:13,040 --> 00:32:15,480
content need you to get your
shit together.

544
00:32:16,080 --> 00:32:18,960
Amen.
This is the the spiciest episode

545
00:32:18,960 --> 00:32:21,760
of podcasting morning chat ever.
Not that we haven't dropped S

546
00:32:21,760 --> 00:32:24,240
bombs here and there, but and by
the way, you're not being the

547
00:32:24,240 --> 00:32:27,200
contrarian Sid, because I
believe the way I just shared

548
00:32:27,200 --> 00:32:29,920
this article.
Yeah, this is basically saying

549
00:32:29,920 --> 00:32:33,440
stop worrying so much about
video because audio is still the

550
00:32:33,440 --> 00:32:36,520
leading way that people are
consuming a podcast.

551
00:32:37,120 --> 00:32:40,040
But unfortunately, Apple doesn't
care about us.

552
00:32:40,080 --> 00:32:43,280
They've never cared about us.
They do whatever they want, and

553
00:32:43,280 --> 00:32:45,600
then we have to pick up the
pieces, which is really kind of

554
00:32:45,600 --> 00:32:48,800
sad.
And I'm with you.

555
00:32:48,800 --> 00:32:50,880
I'm with you 1000%, Sid.
But yeah.

556
00:32:50,880 --> 00:32:52,800
And especially.
His point about the analytics,

557
00:32:52,800 --> 00:32:53,680
I'd love to see.
Yeah, that's.

558
00:32:53,680 --> 00:32:56,280
What I mean, they don't care.
Yeah, Matt, you had something.

559
00:32:56,280 --> 00:32:59,280
Go ahead.
I want to reframe this a little

560
00:32:59,280 --> 00:33:03,840
bit and it may help ease
people's frustrations a la Sid.

561
00:33:03,840 --> 00:33:06,840
Just that I've been on LinkedIn
a lot.

562
00:33:07,280 --> 00:33:11,080
I think it's becoming a problem.
But for the amount of posts that

563
00:33:11,080 --> 00:33:14,360
I see from non podcast people
talking about this Apple video

564
00:33:14,360 --> 00:33:18,400
podcast announcement and how
many different ways people can

565
00:33:18,400 --> 00:33:22,520
prompt AI to talk about what
they had for breakfast and how

566
00:33:22,520 --> 00:33:27,120
that relates to video podcasting
and how Apple is getting it for

567
00:33:27,120 --> 00:33:31,320
the first time in all recorded
history, I get sick of seeing

568
00:33:31,320 --> 00:33:33,440
it.
So I'm the same as the rest of

569
00:33:33,440 --> 00:33:38,240
you, but the important thing
that everybody forgets as soon

570
00:33:38,240 --> 00:33:41,880
as we get into the podcasting
circle like we are here on this

571
00:33:42,200 --> 00:33:45,640
podcast, I hesitated on podcast
there community.

572
00:33:45,640 --> 00:33:49,880
While we're in this community
and with podcast prevalence

573
00:33:50,520 --> 00:33:55,240
growing exponentially still, not
just listeners, but people who

574
00:33:55,240 --> 00:34:00,360
create podcasts, there is a lot
of obsession with announcements

575
00:34:00,360 --> 00:34:06,720
like this to try and change the
direction of the entire

576
00:34:06,760 --> 00:34:10,719
ecosystem, thinking that
everybody, every single person

577
00:34:10,719 --> 00:34:13,560
who's involved in it, every
stakeholder has the same

578
00:34:13,560 --> 00:34:18,480
investment in it.
But the same divide existed 20

579
00:34:18,480 --> 00:34:25,120
years ago as it does today.
The listener is different to the

580
00:34:25,120 --> 00:34:30,400
podcaster and what happens with
the listenership is that we get

581
00:34:30,400 --> 00:34:33,800
fed back stuff like that Triton
stuff you started with Mark,

582
00:34:33,800 --> 00:34:38,000
where we hear about listener
behavior and that behavior

583
00:34:38,199 --> 00:34:42,560
reflected from what we've done.
We're getting very top heavy

584
00:34:42,880 --> 00:34:46,800
with the amount of people who
want to influence the podcast

585
00:34:46,800 --> 00:34:52,639
industry by activating
potentials that then lead to

586
00:34:53,040 --> 00:34:58,960
influence and then action which
is both not justified, not

587
00:34:58,960 --> 00:35:03,240
evidenced, and invariably it
just makes us all frustrated

588
00:35:03,240 --> 00:35:06,400
like we are here now.
And I think that framed

589
00:35:06,480 --> 00:35:11,480
frustration shows itself through
RSS zealots.

590
00:35:12,360 --> 00:35:17,640
We have video acolytes, we've
got our invading YouTube coaches

591
00:35:17,720 --> 00:35:21,560
who are probably who I think
should be panicking a little bit

592
00:35:22,000 --> 00:35:25,880
with the idea that there might
be video podcasting distributed

593
00:35:26,320 --> 00:35:29,640
by a platform that doesn't have
an algorithm which allows them

594
00:35:29,640 --> 00:35:33,280
to sell their dark art of
divination in terms of making

595
00:35:33,280 --> 00:35:36,640
podcast content findable and
recommended.

596
00:35:37,960 --> 00:35:40,600
But it's all potential.
This is a problem that's been

597
00:35:40,600 --> 00:35:42,960
happening with the social media
reels.

598
00:35:43,640 --> 00:35:48,120
No end of people have been
talking about the incredibly low

599
00:35:48,640 --> 00:35:53,400
conversion of social media, real
impact for podcast listens.

600
00:35:53,680 --> 00:35:58,520
But still, we have so many
services that are being sold to

601
00:35:58,520 --> 00:36:03,360
people because they cannot be
discovered unless they have a

602
00:36:03,360 --> 00:36:06,000
social media strategy.
And Jonathan, I know you're

603
00:36:06,000 --> 00:36:08,680
probably listening to this.
You're going, Matt, stop

604
00:36:08,680 --> 00:36:11,320
stepping all in my Serial.
I don't like it.

605
00:36:11,920 --> 00:36:15,160
But at the same time, we have to
admit that there's a problem

606
00:36:15,160 --> 00:36:19,360
where it's in the proliferation
of AI and people seeing a

607
00:36:19,480 --> 00:36:21,680
potential niche to sell a
product.

608
00:36:22,120 --> 00:36:26,200
It's not from a justified
reasoning that something is

609
00:36:26,200 --> 00:36:28,240
effective and that people are
asking for it.

610
00:36:28,880 --> 00:36:33,520
My point is our heads are too
big talking about potential,

611
00:36:34,320 --> 00:36:37,920
which is not action and it's not
results.

612
00:36:38,640 --> 00:36:41,720
Yeah, look, maybe it's also
because there aren't a lot of

613
00:36:41,720 --> 00:36:45,800
other new things to report.
That's everybody just latches on

614
00:36:45,800 --> 00:36:49,040
to the fact that Apple's going
to start adding video and that's

615
00:36:49,040 --> 00:36:52,480
all they're talking about now.
And to Sid's point earlier,

616
00:36:52,480 --> 00:36:55,360
could you imagine if Apple
actually, instead of announcing

617
00:36:55,360 --> 00:36:59,440
video, they announced a brand
new, not just analytics, but

618
00:36:59,440 --> 00:37:05,280
brand new algorithm that would
actually work in competition to

619
00:37:05,280 --> 00:37:08,240
YouTube, right?
If Apple could actually do

620
00:37:08,240 --> 00:37:10,680
something, and Spotify for that
matter, too, if they could do

621
00:37:10,680 --> 00:37:14,520
something that that helps our
content be more discoverable the

622
00:37:14,520 --> 00:37:18,000
way that YouTube does, this
would be a, that would be a

623
00:37:18,000 --> 00:37:20,040
really exciting conversation to
have.

624
00:37:20,400 --> 00:37:24,920
So who knows?
But yeah, this is not the the

625
00:37:24,920 --> 00:37:29,000
whole point again here is that I
think that we need to just focus

626
00:37:29,000 --> 00:37:33,720
on what's working well for us
and stop chasing all those shiny

627
00:37:33,720 --> 00:37:35,600
objects.
I am with you 100%.

628
00:37:35,600 --> 00:37:38,320
Matt and Janae, you wanted to
add something.

629
00:37:38,320 --> 00:37:41,120
Go ahead.
We're all thinking that HLS is

630
00:37:41,120 --> 00:37:43,520
something brand new.
Well, I was, I did some

631
00:37:43,520 --> 00:37:47,640
research, so it's been around
since 2009 and here's some of

632
00:37:47,640 --> 00:37:51,280
the major platforms that are
already using HLS.

633
00:37:51,280 --> 00:37:54,240
And let me just stop you real
quick, Janae, and just say HLS,

634
00:37:54,240 --> 00:37:58,280
that's going to be the delivery
method to distribute your video

635
00:37:58,280 --> 00:38:01,160
content on Apple, correct?
Correct.

636
00:38:01,480 --> 00:38:06,120
So today nearly every major
platform like YouTube, Netflix,

637
00:38:06,280 --> 00:38:10,800
Apple TV Plus, Disney, Zoom for
playback, Twitch, most podcast

638
00:38:10,800 --> 00:38:14,040
video platforms are already
using HLS.

639
00:38:14,040 --> 00:38:18,560
Is it a native streaming
platform format that Apple

640
00:38:19,360 --> 00:38:24,120
standardized back in 2009?
So again, this technology had

641
00:38:24,120 --> 00:38:28,560
been around and others have been
using it in their software.

642
00:38:28,560 --> 00:38:32,000
So the only announcement is
that, hey, we are now supporting

643
00:38:32,360 --> 00:38:35,000
the same format we created in
our own platform.

644
00:38:35,000 --> 00:38:37,280
And that's the only news thing
that they're talking about,

645
00:38:37,640 --> 00:38:41,640
which they hadn't in the past.
So just to say this is a brand

646
00:38:41,640 --> 00:38:46,560
new technology that that's going
to change everything is not

647
00:38:46,560 --> 00:38:49,240
going to work.
And on the point where you were

648
00:38:49,240 --> 00:38:52,640
saying, you know, what if Apple
came out and said, hey, we're

649
00:38:52,640 --> 00:38:55,240
creating a brand new algorithm.
But here's the thing about

650
00:38:55,240 --> 00:38:58,920
algorithms.
Algorithms are designed by

651
00:38:58,960 --> 00:39:03,480
software company that have users
using their platform for free.

652
00:39:03,480 --> 00:39:08,320
Let me repeat, that algorithm is
created by software companies

653
00:39:08,800 --> 00:39:11,920
that have a platform where the
users are using the platform for

654
00:39:11,920 --> 00:39:16,840
free.
Apple's main product are their

655
00:39:16,840 --> 00:39:19,760
hardware devices.
They just want you to buy the

656
00:39:19,760 --> 00:39:23,840
new iPhone, the new iPod, the
new iPad.

657
00:39:24,280 --> 00:39:26,800
Those devices are what they're
selling.

658
00:39:27,600 --> 00:39:29,400
They don't care about the
algorithm.

659
00:39:29,440 --> 00:39:33,600
That's on you, right?
So, and that's what they're

660
00:39:33,600 --> 00:39:35,000
doing.
They're they're introducing

661
00:39:35,000 --> 00:39:38,360
newer technologies or bringing
in technologies into their own

662
00:39:38,360 --> 00:39:43,480
software so that people stick
around into their to bice it and

663
00:39:43,480 --> 00:39:44,720
I can't hit find the mute
button.

664
00:39:44,720 --> 00:39:47,120
But thank you so much.
You're welcome, Janae.

665
00:39:47,120 --> 00:39:48,760
Thank you.
All right, Matt, I'm going to

666
00:39:48,760 --> 00:39:51,560
give you the final word and I'm
going to ask that we keep it

667
00:39:51,560 --> 00:39:53,680
sure and sweet because we want
to try to get to a couple more

668
00:39:53,680 --> 00:39:54,960
stories.
Go for it.

669
00:39:55,560 --> 00:39:57,680
As Janae said there, that is the
news.

670
00:39:58,280 --> 00:40:01,840
It may not be new, but it's the
thing that's going to change

671
00:40:01,840 --> 00:40:03,920
podcasting now.
In a conversation I had on

672
00:40:03,920 --> 00:40:07,560
LinkedIn with with someone
particular who linked to James

673
00:40:07,560 --> 00:40:11,080
Cripplin's.
Big analysis of the entire

674
00:40:11,080 --> 00:40:12,440
announcement, which is
excellent.

675
00:40:12,600 --> 00:40:18,000
The way that HLS works is going
to impact how direct we get our

676
00:40:18,000 --> 00:40:21,240
analytics based on an RSS
platform.

677
00:40:21,640 --> 00:40:24,920
This discussion about RSS and
not using the alternative

678
00:40:24,920 --> 00:40:28,640
enclosure, it's null and void.
You'll see a lot of that out

679
00:40:28,640 --> 00:40:30,080
there.
A lot of people are posting it's

680
00:40:30,080 --> 00:40:32,600
not using RSS, it's it's Apple
doing their own thing.

681
00:40:33,120 --> 00:40:39,000
It's about setting the stage for
what I am optimistic about is an

682
00:40:39,000 --> 00:40:42,640
idealized version of a video
podcast paradise that isn't

683
00:40:42,640 --> 00:40:47,360
incentivized by these free
platforms with algorithms that

684
00:40:47,360 --> 00:40:50,800
intend to gather users so that
they can make money off the back

685
00:40:50,800 --> 00:40:52,960
of it.
And tying that to something

686
00:40:52,960 --> 00:40:56,320
obscured that recommends things
and you can only get recommended

687
00:40:56,320 --> 00:40:59,160
if you do these certain things.
We've been trying to shove a

688
00:40:59,160 --> 00:41:03,080
podcast shaped object through a
YouTube hole for the last 2 1/2

689
00:41:03,080 --> 00:41:05,440
years to make video podcasting
work.

690
00:41:05,720 --> 00:41:10,360
But I think what Apple Podcast
has kicked off here is what is

691
00:41:10,360 --> 00:41:14,000
going to solve that for us and
make native video podcasting as

692
00:41:14,000 --> 00:41:17,480
a format its own beast instead
of trying to turn every podcast

693
00:41:17,480 --> 00:41:19,680
into a YouTube video.
Thank you, Matt.

694
00:41:20,800 --> 00:41:24,400
Great conversation.
And I yes, it's true that it is

695
00:41:24,560 --> 00:41:28,520
a conversation that's been had
over and over and over again in

696
00:41:28,520 --> 00:41:32,080
the industry and I appreciate
having it here as well.

697
00:41:32,080 --> 00:41:37,720
So thank you all for indulging
and let's go to BC with some

698
00:41:38,160 --> 00:41:40,560
entertainment news in the
podcasting world.

699
00:41:40,560 --> 00:41:43,960
Go for it BC.
So this is brought by podcast

700
00:41:43,960 --> 00:41:47,320
news daily Conan.
O'Brien says podcasting made

701
00:41:47,320 --> 00:41:49,080
them bigger than late night ever
did.

702
00:41:49,080 --> 00:41:52,040
And for me, reading that
headline alone, them's fighting

703
00:41:52,040 --> 00:41:54,640
words to quite the degree.
So nearly.

704
00:41:54,760 --> 00:41:56,480
Five years.
By that, it's been five years

705
00:41:56,480 --> 00:41:59,760
since his show ended, and he
says his jump to podcasting has

706
00:41:59,760 --> 00:42:02,880
allowed him to actually grow his
audience while also giving him

707
00:42:02,880 --> 00:42:05,800
more creative freedom.
He says I've had a wonderful

708
00:42:05,800 --> 00:42:08,840
time when he spoke with The New
Yorker Radio Hour.

709
00:42:09,160 --> 00:42:12,600
I think I reach more people now
than through either through the

710
00:42:12,600 --> 00:42:14,640
podcast or doing the travel
show.

711
00:42:15,120 --> 00:42:18,160
I have all this freedom to be me
in different ways in different

712
00:42:18,160 --> 00:42:19,880
formats.
There's a lot of really

713
00:42:19,880 --> 00:42:22,760
beautiful opportunities and I've
been having a blast and getting

714
00:42:22,760 --> 00:42:26,200
to have types of interviews I
never could have had in that old

715
00:42:26,200 --> 00:42:28,200
year up in the attic kind of
format.

716
00:42:28,480 --> 00:42:31,520
He launched the Conan O'Brien
Needs a Friend in 2018.

717
00:42:31,720 --> 00:42:34,440
But now the show and but the
show really took off during the

718
00:42:34,560 --> 00:42:39,400
pandemic last year.
It's it said that it had amassed

719
00:42:39,400 --> 00:42:43,880
more than 660 million downloads
since its debut.

720
00:42:44,240 --> 00:42:47,600
O'Brien worked on the TV shows
Saturday Night Live, of course,

721
00:42:47,600 --> 00:42:52,120
in The Simpsons until 93.
Then NBC tape brought him over

722
00:42:52,280 --> 00:42:56,440
to the late night show and he
hosted that until 2021.

723
00:42:56,720 --> 00:42:59,640
So quite the statement, I feel
like.

724
00:42:59,800 --> 00:43:04,160
But granted, knowing podcasting
as we do and having discussed

725
00:43:04,160 --> 00:43:07,840
the freedom that it has as we do
when you're not in locked in one

726
00:43:07,840 --> 00:43:10,840
of those contracts that we've
spoken of, it makes a lot of

727
00:43:10,840 --> 00:43:12,760
sense.
But I think it's also important

728
00:43:12,760 --> 00:43:18,800
to state here that yes, he's got
a huge podcast result, but we've

729
00:43:18,800 --> 00:43:21,880
got to keep in mind how we've
discussed, you know, Joe Rogan

730
00:43:21,880 --> 00:43:24,760
in the past as well.
They're both anomalies in the

731
00:43:24,760 --> 00:43:28,840
podcasting world.
So it's, it's not, it's great

732
00:43:28,840 --> 00:43:31,240
news for him for sure,
especially if he feels that way

733
00:43:31,240 --> 00:43:35,240
personally.
But it cannot be by any other

734
00:43:35,240 --> 00:43:37,880
podcasters in a in a healthy
way.

735
00:43:38,200 --> 00:43:42,280
Do not set that as a standard
because they're very anomalous

736
00:43:42,280 --> 00:43:44,400
amongst us.
They're not starting off in the

737
00:43:44,400 --> 00:43:46,440
podcasting room.
They're bringing a previously

738
00:43:46,440 --> 00:43:49,520
developed audience into a new
format.

739
00:43:50,080 --> 00:43:52,240
That's fair.
BCI, hear what you're saying.

740
00:43:52,240 --> 00:43:57,200
That makes so much sense.
And yeah, I mean, The thing is,

741
00:43:57,200 --> 00:43:58,760
is that, yeah, it's all
relative.

742
00:43:58,760 --> 00:44:00,520
So we got to put this into
context.

743
00:44:00,520 --> 00:44:04,320
And yes, he was a star before he
ever had a podcast.

744
00:44:04,320 --> 00:44:07,720
So of course he's going to,
there's a stronger chance that

745
00:44:07,720 --> 00:44:10,760
he's going to have big numbers
on a podcast.

746
00:44:11,200 --> 00:44:16,280
That said, I mean, he's got, it
sounds like even bigger numbers

747
00:44:16,400 --> 00:44:19,720
podcasting than he ever did in
his TV career.

748
00:44:20,040 --> 00:44:24,560
So it it does still show the
power of podcasting.

749
00:44:24,800 --> 00:44:28,080
It's just to your point, Yeah,
to your point, yeah.

750
00:44:28,080 --> 00:44:31,960
We can't look at Conan O'Brien
as an independent podcaster and

751
00:44:31,960 --> 00:44:34,880
say, oh, that's going to happen
to me when I start my podcast.

752
00:44:35,080 --> 00:44:38,120
So I now I get why you say these
are fighting words.

753
00:44:38,200 --> 00:44:41,520
That makes sense, yes.
But also even like if we, if we

754
00:44:41,520 --> 00:44:44,880
were not to talk about Joe Rogan
or Conan O'Brien, even other

755
00:44:44,880 --> 00:44:47,560
folks like for instance, Logan
Paul, who who he has a show

756
00:44:47,560 --> 00:44:50,360
called Impulsive.
And I've seen a lot of people

757
00:44:50,360 --> 00:44:53,120
want to kind of say like, oh,
well, if Logan Paul can do that,

758
00:44:53,120 --> 00:44:55,840
I can too.
But in a similar fashion, Logan

759
00:44:55,840 --> 00:44:58,840
Paul started developing an
audience back in the time of

760
00:44:58,840 --> 00:45:00,640
Vine.
I didn't look at Vine back when

761
00:45:00,640 --> 00:45:02,760
Vine was happening.
I didn't look at it till long

762
00:45:02,760 --> 00:45:05,920
after it was over.
But people got to realize it's,

763
00:45:05,920 --> 00:45:10,080
it's all pre amassed attention
that people are ready to shift

764
00:45:10,640 --> 00:45:12,720
to whatever new format that
person goes to.

765
00:45:13,040 --> 00:45:16,120
But no, it's, I feel great.
This is great for Conan O'Brien

766
00:45:16,120 --> 00:45:19,720
to see the numbers he's got.
Clearly this is a very well

767
00:45:19,720 --> 00:45:22,760
suited for him kind of format.
So I am excited to see where he

768
00:45:22,760 --> 00:45:25,520
goes from here.
Thank you BC thank you for that

769
00:45:25,520 --> 00:45:28,280
story and thank you Dr. for
finding that.

770
00:45:28,640 --> 00:45:33,600
Let's go to Janae and then we're
going to wrap up with some news

771
00:45:33,600 --> 00:45:37,080
around the Ambi's that I had
teased at the top of the show.

772
00:45:37,080 --> 00:45:39,120
And by the way, just a
programming note.

773
00:45:39,360 --> 00:45:43,520
I think that tomorrow we're
going to do a mix of mailbag,

774
00:45:43,520 --> 00:45:46,600
but also we have more stories to
cover here.

775
00:45:46,600 --> 00:45:49,840
So we're going to spill some of
these news stories over into

776
00:45:50,000 --> 00:45:53,040
tomorrow as well.
Janae, what did you want to add?

777
00:45:54,320 --> 00:45:59,800
I wanted to add about Conan
O'Brien seeing the rise of or,

778
00:45:59,880 --> 00:46:03,640
you know, getting more famous or
more.

779
00:46:03,720 --> 00:46:07,840
What's that word that BC used?
He's getting more direct

780
00:46:07,840 --> 00:46:10,440
attention, I'm guessing because
of podcasting.

781
00:46:10,440 --> 00:46:13,600
And that's mainly because the
podcasting people are actually

782
00:46:14,360 --> 00:46:18,080
listen to a person at any given
time, whereas when he was on

783
00:46:18,080 --> 00:46:22,320
television, they have to have
to, they have to actually TuneIn

784
00:46:23,000 --> 00:46:25,760
to get that.
And if you, if I were to quote

785
00:46:26,000 --> 00:46:29,600
Kevin Hart's story, he built
that audience, right?

786
00:46:29,600 --> 00:46:32,520
That people or Hollywood came
after.

787
00:46:33,560 --> 00:46:36,360
That's, that's the type of
audience Conan brand was able to

788
00:46:36,360 --> 00:46:38,680
build with podcasting.
And the same thing is happening

789
00:46:38,680 --> 00:46:42,960
with our good friend Steve Burns
as he launches his podcast.

790
00:46:42,960 --> 00:46:44,920
How many people showed up for
those videos, right?

791
00:46:45,200 --> 00:46:49,040
So you got to have two things
working for you #1 you got to

792
00:46:49,040 --> 00:46:54,160
have a a good marketing team
behind you that can market you

793
00:46:54,160 --> 00:46:56,440
where whatever you are.
So even if you are a solo

794
00:46:56,440 --> 00:46:59,680
podcaster, if you can market
really well, you can definitely

795
00:46:59,680 --> 00:47:02,120
get to that level and be seen
with Logan Paul that you

796
00:47:02,120 --> 00:47:05,040
mentioned.
There's others as well that have

797
00:47:05,040 --> 00:47:06,440
stains.
Similar thing.

798
00:47:06,440 --> 00:47:09,800
Again, it all comes down to
advertising the distribution.

799
00:47:10,000 --> 00:47:13,400
And how many places are you
actually talking about that

800
00:47:13,400 --> 00:47:15,720
you're sick of talking about
your own stuff.

801
00:47:15,760 --> 00:47:17,840
Thanks.
Yeah, thank you, Janae.

802
00:47:17,880 --> 00:47:21,880
I'm going to keep this moving
and go to Dr. for some news

803
00:47:22,280 --> 00:47:24,400
coming from last night's AMBI
Awards.

804
00:47:24,400 --> 00:47:28,000
Go ahead, Dr. Right.
So they were huge.

805
00:47:28,000 --> 00:47:33,200
There are a lot of categories
and I've chosen just a few that

806
00:47:33,400 --> 00:47:36,960
have some special meaning to us
and our listeners.

807
00:47:37,560 --> 00:47:44,080
So the winner of the video in
podcast now the nominees were

808
00:47:44,080 --> 00:47:48,560
Antiques Roadshow, Dark history,
Peacemaker, which is like a a

809
00:47:48,560 --> 00:47:52,200
sister podcast to the actual
show on.

810
00:47:52,200 --> 00:47:55,480
Yes, which I finally finished
season 1 and I really enjoyed.

811
00:47:55,480 --> 00:47:58,200
It so addicted to it I love it.
Mainly.

812
00:47:58,240 --> 00:48:02,000
Because John Cena showed his
little butt butt on the.

813
00:48:02,320 --> 00:48:04,880
Very, yes, I did see that.
And it's Tina Cena.

814
00:48:04,880 --> 00:48:06,280
John Cena.
John Cena.

815
00:48:06,720 --> 00:48:10,320
The others in that nominee is
Jamie Kern Lima.

816
00:48:10,720 --> 00:48:14,320
The best is history or in
history is history.

817
00:48:14,640 --> 00:48:19,800
And also the Wednesday season of
the Wednesday Show.

818
00:48:19,840 --> 00:48:24,080
OK, so the winner was Tales
Unrolled.

819
00:48:24,080 --> 00:48:27,120
Again, this is for video in a
podcast.

820
00:48:27,640 --> 00:48:32,400
I chose these because we can
look at these and learn from

821
00:48:32,400 --> 00:48:35,160
them.
The attitude is not, well, if

822
00:48:35,160 --> 00:48:38,840
they can do it, I can do it.
The attitude should be, oh, I

823
00:48:38,840 --> 00:48:41,040
see what they're doing here.
OK, maybe I can.

824
00:48:41,360 --> 00:48:43,400
Maybe I can try and learn how to
do that.

825
00:48:44,000 --> 00:48:48,240
The comedy podcast.
The nominees were Las

826
00:48:48,480 --> 00:48:51,840
Culturistas, Murder at the Patel
Hotel.

827
00:48:52,040 --> 00:48:55,800
Smartless.
Oh gosh, I have this so small I

828
00:48:55,800 --> 00:48:59,840
cannot see the bald and the
beautiful.

829
00:49:00,080 --> 00:49:04,440
The pitch with Jimmy Carr, so
funny and wisecracker.

830
00:49:04,600 --> 00:49:07,400
And the winner is Conan O'Brien
again.

831
00:49:07,400 --> 00:49:09,680
We're going to be talking about
Conan O'Brien again.

832
00:49:09,920 --> 00:49:12,040
Here's my favorite category,
actually.

833
00:49:12,720 --> 00:49:18,320
Best read ad.
Who reads ads better?

834
00:49:18,560 --> 00:49:22,000
This is something that we can
truly learn from.

835
00:49:22,000 --> 00:49:26,280
OK.
The nominees were Reality Gaze

836
00:49:26,280 --> 00:49:31,400
with Maddie and Poodle,
Revisionist History, the weekly

837
00:49:31,400 --> 00:49:36,320
show with Jon Stewart.
We need to talk and also woo woo

838
00:49:36,320 --> 00:49:41,000
with Rachel Dresch and begin
again with Davina.

839
00:49:41,000 --> 00:49:45,640
Davina is from the Uki think of
her more as a presenter and not

840
00:49:45,640 --> 00:49:49,120
really a stand up comedian.
I think she's like just a a

841
00:49:49,120 --> 00:49:53,600
television personality.
The winner, of course, is Conan

842
00:49:53,600 --> 00:49:58,120
O'Brien, if any of you have
heard him do his ad reads.

843
00:49:59,600 --> 00:50:02,720
Yeah, yeah, He does it really,
really well.

844
00:50:02,720 --> 00:50:04,920
That's so cool.
That's what a cool category too.

845
00:50:04,920 --> 00:50:12,800
The best indie podcast, OK, the
nominees were debt heads, DEBT

846
00:50:12,920 --> 00:50:16,240
debt heads, radio Diaries,
Stitch, please.

847
00:50:16,240 --> 00:50:21,120
Stitch, please.
Taboo science, the fight of my

848
00:50:21,120 --> 00:50:24,840
life, escaping scam city, worst
club ever.

849
00:50:25,320 --> 00:50:29,320
And the winner is our ancestors
were messy.

850
00:50:29,920 --> 00:50:35,560
So that's the best independent.
Now we have a little connection.

851
00:50:35,960 --> 00:50:39,920
This category, I do not know the
difference and we have to ask

852
00:50:39,920 --> 00:50:44,880
our connection here.
Best DIY podcast.

853
00:50:45,080 --> 00:50:47,840
This kind of feels like an
independent kind of thing as

854
00:50:47,960 --> 00:50:50,920
well.
The nominees were abandoned.

855
00:50:50,920 --> 00:50:54,440
The all American ruins.
Black is America.

856
00:50:54,440 --> 00:50:57,240
That's our connection, folks.
That's Dominic's.

857
00:50:57,320 --> 00:51:00,120
That's Dominic.
We're so proud of him that he's

858
00:51:00,120 --> 00:51:04,320
even in this lineup.
Climate shifted culture, kids.

859
00:51:04,320 --> 00:51:08,440
The integrated school podcast
twice displaced and the winner

860
00:51:08,440 --> 00:51:13,520
is redacted history.
And again, that's under the DIY

861
00:51:13,520 --> 00:51:16,280
podcast.
You know, DRI think I was just

862
00:51:16,280 --> 00:51:18,920
sitting here thinking about the
difference between what and I'm

863
00:51:18,920 --> 00:51:20,880
just making an assumption
because I don't know how the

864
00:51:20,920 --> 00:51:23,680
ambi's are defining it, but the
difference between DIY and

865
00:51:23,680 --> 00:51:25,760
independent.
I think independent could

866
00:51:25,760 --> 00:51:30,320
classify as a podcast that does
have a team that's financing

867
00:51:30,320 --> 00:51:32,880
A-Team, but they're doing it all
by themselves.

868
00:51:32,880 --> 00:51:37,000
They don't have a big company
backing them, where as a DIY or

869
00:51:37,000 --> 00:51:40,400
is really kind of that, that
podcaster that's doing it all on

870
00:51:40,400 --> 00:51:43,280
their own, right?
They don't make necessarily have

871
00:51:43,280 --> 00:51:45,160
the big team and they're you
know what I mean?

872
00:51:45,160 --> 00:51:47,400
So I, I think that could be the
distinction.

873
00:51:47,400 --> 00:51:51,560
I again, it's an assumption.
Maybe the best interview.

874
00:51:51,560 --> 00:51:54,200
Again, this is something that we
can learn from.

875
00:51:54,200 --> 00:51:59,480
OK, the nominees are all there
is with Anderson Cooper.

876
00:52:00,240 --> 00:52:03,520
Oh no, look at that name I can't
pronounce.

877
00:52:03,760 --> 00:52:05,080
OK, well, it's a name that you
can't.

878
00:52:05,080 --> 00:52:08,360
Yeah.
It's called Joe Rogan.

879
00:52:09,840 --> 00:52:18,080
Asami Minji JAJ OK doesn't know
lives less ordinary on with

880
00:52:18,240 --> 00:52:25,280
Sarah Swisher the Oprah podcast
Oprah OK we're not kidding with

881
00:52:25,600 --> 00:52:27,800
Heidi and friends.
I think that's what it is the

882
00:52:27,800 --> 00:52:31,960
winner of the best interview
podcast is death, sex and money

883
00:52:32,440 --> 00:52:35,640
again.
Take a listen to these Learned

884
00:52:35,680 --> 00:52:42,240
From Them podcast of the year.
The nominees are Call Her Daddy,

885
00:52:42,520 --> 00:52:48,360
Crime Junkie, Pablo Torre Finds
Out, Pod Saves America, and the

886
00:52:48,360 --> 00:52:53,520
winner is Wisecrack.
So yes, indeed I'm.

887
00:52:54,000 --> 00:52:56,680
I'm done.
Thank you for that, and yes, we

888
00:52:56,680 --> 00:52:59,840
are very proud of Dominic being
nominated for two different

889
00:52:59,840 --> 00:53:03,000
Ambi's, one for Black as
America, one for Mental Health

890
00:53:03,000 --> 00:53:04,720
Rewritten.
Unfortunately, he didn't walk

891
00:53:04,720 --> 00:53:08,600
away this time with the awards.
But as a lot of us know here,

892
00:53:08,600 --> 00:53:13,160
Dominic is a very decorated
podcaster, winning multiple

893
00:53:13,160 --> 00:53:17,000
dozens and dozens of awards.
But, you know, I'm sure he would

894
00:53:17,000 --> 00:53:18,920
have liked to have won one or
two of those.

895
00:53:18,920 --> 00:53:21,760
I think if he had won both, he
would have been the first ambi

896
00:53:21,760 --> 00:53:25,480
winner to have won in two
different categories in the same

897
00:53:25,480 --> 00:53:27,120
year.
So that would have been nice for

898
00:53:27,120 --> 00:53:28,680
him.
But we're still super proud of

899
00:53:28,680 --> 00:53:32,720
Dominic Lawson and check out his
shows if you're interested.

900
00:53:32,880 --> 00:53:36,160
OK, so as I said, tomorrow we're
back 7:00 AM Eastern.

901
00:53:36,160 --> 00:53:38,360
We're going to dig into the
mailbag and also cover a few

902
00:53:38,360 --> 00:53:41,320
more of these stories that we
had for you today.

903
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So come join us.
And you can do that by going to

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00:53:44,440 --> 00:53:48,640
podcastingmorningchat.com.
Join us to learn all the

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00:53:48,640 --> 00:53:52,640
different ways you can catch us
live or via podcast.

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00:53:52,640 --> 00:53:56,400
O until tomorrow.
Make it a great day everybody.

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Take care.