6 Lessons From the Kelce Brothers That Build Listener Loyalty

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Good morning podcasting Morning
Chat.

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Today is Monday, December 1st,
2025 and today obsession worthy

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podcast with new heights.
We're breaking down the Kelsey

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Brothers authenticity chemistry
community and their content to

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reveal the key elements that
keep listeners coming back.

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So if you're listening live on
Clubhouse, hit the share button,

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top right hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, chat or YouTube, please
share this episode with a fellow

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podcaster.
And now give us about 30

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seconds.
We'll get things rolling.

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Thanks for being here.
Good morning again podcasting

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morning chat.
Thanks so much for being here.

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I am your host Mark Ronick and
currently on stage with me we

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have my Co host Jonathan Howard,
Ralph Estep, Nick Nolback, Dr.

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Faye and Alex Baelish.
You may, if you're a regular

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listener, you may have noticed a
couple of names.

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I didn't say that I normally do
in the morning.

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Sid Meadows is feeling a little
under the weather today so he is

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not going to be able to join us.
And producer Ashley is away on a

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much well deserved vacation.
I believe she's in the Bahamas.

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Lucky.
Did you see her post?

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No.
Some something about about six

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hours ago she posted how surreal
it is to hear a British person

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sing Sweet Home Alabama on their
way to the Caribbean or

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something like that.
Hilarious.

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Well, I hope she's having a
blast.

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Looking forward to hearing more
from her and I hope everyone had

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a great Thanksgiving.
Thank you for your patience

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giving us the week off.
It was very relaxing for me to

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say the least.
It was nice to not have any

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pressure of doing a show.
Even though I do love doing

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these shows, it there is
definitely a pressure behind

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them each and every day so that
was a nice break.

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It was a little different for me
this year, Thanksgiving.

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It was a great Thanksgiving and
a little different because my

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parents, normally I do
Thanksgiving with them and all

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the family usually comes to
Maryland where I'm from.

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And this year she went to go
spend Thanksgiving with my

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brother in California with his
wife and her family.

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So it was a little different.
I got to see them before

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Thanksgiving week.
I came in over the weekend and

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got to spend a little time with
them over the weekend and then

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sent them off to California.
I hope everyone had a great time

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and DRI see you were having some
fun with AI on the break.

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So much fun.
And before I want to set this up

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properly, especially because I
see Alex's in the room, I'll

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explain Dr. did some playing
around with her podcast that has

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yet to launch podcast help desk.
And today we're not going to

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give her crap about the fact
that it hasn't launched yet.

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All right, So I'm just putting
it out there today we're is

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going to be a crapless day for
Dr. We are not going to give you

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a hard time about that show.
We will at some point because we

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think it's a great idea and I've
heard bits and pieces and I

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think it's really a needed show.
But with that, you were doing

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some some playing for that.
Show Well, yeah, you know, one

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of my groups had asked about
audio jungle.

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Is it still the standard blah
blah blah and people are saying,

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yeah, it's still the standard.
And I thought, you know, I've

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been meaning to play with Suno
and I just haven't done it yet.

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So this might be a good
opportunity to do that.

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And Cher, would you mind what
Suno is?

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OK, SUNO is a an AI and I and I
think Ralph, you know about

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this.
Suno is an AI music platform.

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You can prompt it to do
anything, and the prompt I used

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was just the simplest compared
to like other prompts that I've

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used.
It was just the simplest little

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thing.
It was cool jazz, stand up bass,

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snare, brushes like piano.
For four time, that's all I had.

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Interesting.
OK.

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And by the way, thank you for
reminding me about Ralph,

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because Ralph was also playing
with some AI music as well.

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He reminded us about that.
Yeah.

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So we'll have to, I'll have to
grab something from you too,

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Ralph, so we can play that for
everybody who's interested.

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But we'll we've got hers.
DRS on standby here.

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Dr. Is that enough of a setup?
You want me to hit play on this

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clip?
I just want to make it clear

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that I have 0 intention of
changing the music that I have

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had but I just wanted to play
with this and so I used my own

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podcast as an example.
OK, got it.

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All right.
Cool.

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And by the way, I had played a
little bit with AI myself doing

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some Sora app stuff, making some
videos for the Thanksgiving

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holiday.
I don't know if anyone got to

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see those.
Oh my God, the balloon.

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The huge.
The podcaster float balloon.

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Yes, starting yours truly.
Yeah, that that one you have to

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go see.
I'll put a link in the show

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notes for that.
In the meantime, I'll play one

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clip.
I figure we'll play a clip every

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day because I think you got four
of them.

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So as as long as this will last
us, here's clip one of podcast

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help desks.
I'm joking.

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New theme song.
Got a question, podcaster?

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Do you?
Is your mic acting like a diva?

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Got a hiss, A hum or a crackle
in the air?

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Don't despair.
Oh no, don't despair.

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We've got answers.
Slick and snappy.

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Make your show sound oh so
happy.

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Welcome to the podcast help
desk.

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Wow.
Wait troubles.

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Take the rest.
Got a query?

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We've got the zest podcast help
desk.

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We are guest.
Now this is a little

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instrumental here.
Feeling stuck?

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On your.
Oh no.

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Or tangled up in sponsor greed.
Every download, every stream,

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every quick will fix it up quick
as a trick.

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I love it.
I was sitting here dancing.

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I don't know if anyone was
watching on YouTube.

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So, and I didn't even say, you
know, give me Michael Bublé.

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I didn't say that.
But man, it just it just, I just

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died.
It's just so good.

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I love that.
And since you brought up Ralph,

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let me check in with Ralph.
Ralph, do you want to share what

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you're up to with AI Music?
Absolutely, Mark, and good

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morning.
Glad everybody's back after a

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nice Turkey break.
So I do a weekly sermon show and

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what I've been doing, it's kind
of cool.

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I dropped the transcript into
some AI tools and actually build

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a song lyric.
And then I'm actually using Suno

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to actually build songs and I'm
actually releasing those and

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they're really cool.
They really turn out good.

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So I've got 5 releases now that
are out on YouTube and iTunes,

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Apple Music, Spotify and all
that kind of stuff.

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So they're they're pretty cool
and it's working out great.

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And I just finished doing a
theme song for my new content

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creator show.
I sent you a link to that to

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Google got docs and it really
turned out pretty cool.

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Awesome, I will make sure to
share that.

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I'm going to ask you also again,
Ralph, to send me that in a

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private DM just to me because I
think you sent it in the group

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chat and just in case, I want to
make sure I've got the right

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link.
So send that to me and I will

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put that in the show notes.
Very cool.

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And who else did I see?
Oh, Jonathan said his podcast

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theme is AI generated as well.
Is that right, Jonathan?

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That's correct.
It's all done on SUNO, so and

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the opening and the closing and
it it's a full song.

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I've just taken parts of it.
Yeah, yes, because I was going

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to say, although a really fun
song that Dr. shared probably

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too long Dr. to to go with for a
podcast.

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Yeah, yeah.
It gave me two free downloads

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like Here You Go and then the
longer songs.

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I had to subscribe.
Now I don't know if it was if

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it's still going on, but the
Black Friday special was only

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for $8 a month and what I'll
probably do I I plopped down the

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$8 just to get those two longer
2 songs, but I'll probably do is

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just unsubscribe and then
resubscribe when I need to for

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like clients and stuff.
Yeah, very cool, very cool.

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By the way, if you are listening
via podcast and every so often

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you might hear a little weird
chime that's just some Clubhouse

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background stuff going on.
Usually it means somebody is

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asked to come join us on stage.
Just sharing in case you've

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never been on Clubhouse before
and hear those noises.

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Sometimes they come through,
sometimes we're able to edit

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them out or Authonic is able to
edit them out.

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Quick update for you and then
I'm I want to check in with Greg

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who's on stage with us.
I had, I mentioned briefly last

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week, I think, or the the last
week that we were recording, I

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had mentioned that I wasn't
happy with Authonic and it was

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sometimes just doing some weird
stuff to our audio and I was

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playing around with it.
We're not going away from

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Authonic because I think still,
even what it does when it

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doesn't do the best job, I still
think it's better overall than

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than without it.
So we're still using it.

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And also, Ashley did attend a
seminar that they hosted that we

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talked about on one of the news
episodes last month and she

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attended and there's some cool
updates coming that actually I

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think will solve the issues that
we were experiencing.

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So stay tuned.
Offonic is still making some big

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moves.
All right, I'm going to go to

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Greg, and Greg, I'm going to ask
you, and I think Chris wants to

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come up and join as well.
Chris, we tried to invite you up

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here.
Yeah.

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I.
Tried, yeah, But all I'm going

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to ask is let's make these brief
because I do want to get into

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the main topic today, which has
nothing to do with AI generated

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music.
And I'm going to be handing the

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mic over to Jonathan in a second
who will lead the discussion.

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So first, let me go to Greg.
Greg, good morning.

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Did you want to add anything
about this AI discussion or did

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you have something else for us?
I get a little bit of

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everything, but like you said,
I'll make it really brief.

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DRI love that.
Like Mark?

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Says a little.
Long for podcast, but my gosh,

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and I'm age master age myself
here.

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It put me in the mindset of
Frank Sinatra.

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Yeah, my Life Before podcast, I
was a professional jazz singer

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and that is the genre that I
worked in for a long time.

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So I was right at home when it
it came out.

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OK, we're going to keep things
moving.

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Let's go to Jonathan with
today's meet of the show, the

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Obsession worthy podcasts.
I know Jonathan, this is

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something he's been doing with
his own podcast, I think, and

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also over on Chatter as well,
which we are streaming to there

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as well.
And we all took a vote, the

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team, the PMC team, and we
picked New Heights, Jason and

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Travis Kelce's podcast and we
picked a specific episode.

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Well, Jonathan picked a specific
episode and we're going to talk

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about it and he's going to help
us dissect this episode to

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really understand what makes
these guys so obsession worthy.

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So with that Jonathan, the floor
is yours.

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You let me know when you want me
to play any of your clips.

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Absolutely.
Well, thank you very much.

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And before we get into the clips
and stuff, I just kind of want

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to talk about why, you know, we
look at these different

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podcasts.
None of us have a football

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podcast like that's not what
we're doing.

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So why are we looking at at New
Heights?

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One, because surprisingly,
everybody voted for it.

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I'm not quite sure why, but also
it's it's to look at what's

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happening in these podcasts that
are popular and see what we can

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adapt for our own podcast and
make, you know, using other

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people's best practices for for
good to and to help us out.

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So that's really why we look at
them this way.

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And let's talk a little bit
about what New Heights is just

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in case you've never heard of
it, which is possible.

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So it's hosts are Jason and
Travis Kelsey.

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You might know the Kelsey
brothers, former Eagle Center

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and Travis is a tight end for
Kansas City.

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And the format is really a
weekly long form conversational

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podcast where they talk about
games and inside stories and

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00:14:08,840 --> 00:14:14,080
some pop culture and maybe some
Taylor Swift because Travis

226
00:14:14,080 --> 00:14:17,720
might be dating to Taylor Swift,
engaged to Taylor Swift.

227
00:14:17,720 --> 00:14:22,640
Maybe maybe part of why the
podcast is popular and obsession

228
00:14:22,640 --> 00:14:23,640
worthy.
Maybe.

229
00:14:23,960 --> 00:14:25,320
But.
There's more to it.

230
00:14:25,320 --> 00:14:27,280
I don't want to interrupt you
too much.

231
00:14:27,280 --> 00:14:31,880
And let me know when I can
comment on my first initial

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00:14:31,880 --> 00:14:36,200
thoughts because aside from the
Taylor Swift episode, which

233
00:14:36,400 --> 00:14:39,400
admittedly I didn't listen to
that whole thing, but that was

234
00:14:39,400 --> 00:14:42,560
really my only exposure to the
New Heights podcast until

235
00:14:42,560 --> 00:14:46,640
yesterday on my drive home from
Maryland to North Carolina.

236
00:14:46,640 --> 00:14:49,680
And yeah, I have some thoughts.
Well, why don't we go into your

237
00:14:49,680 --> 00:14:51,760
thoughts and then we can hit
that first clip.

238
00:14:52,280 --> 00:14:55,040
OK, cool.
Well, I mean, I will admit that

239
00:14:55,040 --> 00:14:58,560
when I listened, I was excited
about it.

240
00:14:58,560 --> 00:15:01,680
I am a football fan.
I do know these two players very

241
00:15:01,680 --> 00:15:06,360
well from my football fandom,
and I know that this has been a

242
00:15:06,360 --> 00:15:09,680
really popular podcast.
So I was excited to dig into it.

243
00:15:09,680 --> 00:15:12,440
And I got to say I didn't love
it.

244
00:15:13,520 --> 00:15:17,880
I didn't hate it, but I didn't
love it.

245
00:15:17,880 --> 00:15:22,360
And I think maybe this is more
of the producer side of me

246
00:15:22,360 --> 00:15:25,520
coming out than the fan side of
me.

247
00:15:26,160 --> 00:15:29,760
But I just felt like if this
were a podcast that we were

248
00:15:29,920 --> 00:15:34,280
doing an evaluation of say, you
know, like what we do every

249
00:15:34,280 --> 00:15:38,200
Thursday, I think we would have
been picking this one apart a

250
00:15:38,200 --> 00:15:40,840
bit.
Because yes, there are lots of

251
00:15:40,840 --> 00:15:43,160
things here that do make it
obsession worthy.

252
00:15:43,160 --> 00:15:45,200
And I'm curious to hear your
analysis.

253
00:15:45,400 --> 00:15:49,400
But a lot of it felt very
scattered to me.

254
00:15:49,960 --> 00:15:55,960
And it felt very unprepared in
in the sense that like, and I

255
00:15:55,960 --> 00:15:59,240
don't want to go too far ahead,
but in the sense like they start

256
00:15:59,680 --> 00:16:02,520
the show with a little bit of
banter, which I'm a big fan of.

257
00:16:02,520 --> 00:16:05,280
I don't mind that at all.
But then they get into these

258
00:16:05,280 --> 00:16:10,000
random news topics and it felt
very random to me.

259
00:16:10,000 --> 00:16:13,160
It felt very forced to me,
especially because this

260
00:16:13,160 --> 00:16:17,840
particular episode we dug into
was from the the Brother Bowl

261
00:16:17,840 --> 00:16:23,200
when the two played against each
other in 2023 for the Super Bowl

262
00:16:23,200 --> 00:16:26,720
title.
So anyway, it just, I felt like

263
00:16:27,720 --> 00:16:32,520
initially I just felt like it.
It didn't feel, I just felt like

264
00:16:32,520 --> 00:16:35,680
we would have been picking it
apart if it were an indie

265
00:16:35,680 --> 00:16:40,320
podcast versus a podcast hosted
by very popular people.

266
00:16:41,080 --> 00:16:44,040
It needs a script.
It needs something, I don't know

267
00:16:44,040 --> 00:16:46,200
what, but and I was structure,
yeah.

268
00:16:46,200 --> 00:16:49,240
And I wasn't particularly
appreciative, which of course I

269
00:16:49,360 --> 00:16:52,960
almost expected it when I hit
play and got like almost 3

270
00:16:52,960 --> 00:16:55,320
minutes of commercials I think.
Oh, I'm sorry.

271
00:16:55,320 --> 00:16:57,240
I I just finished the
commercials.

272
00:16:57,240 --> 00:16:57,760
Yeah.
And you?

273
00:16:57,960 --> 00:17:01,120
Talking all the time.
Exactly, Alex.

274
00:17:01,120 --> 00:17:03,080
Exactly.
There were a lot before they

275
00:17:03,080 --> 00:17:08,400
really dug into the show.
It was about 3 to 5 minutes in

276
00:17:08,720 --> 00:17:11,400
before they actually got into
the meat of it, which kind of

277
00:17:11,400 --> 00:17:14,280
annoyed me as well.
But I know that these popular

278
00:17:14,280 --> 00:17:17,680
podcasts, that's what they do.
I don't think it's the right

279
00:17:17,680 --> 00:17:19,640
thing to do, but that is what
they do.

280
00:17:20,400 --> 00:17:22,240
All right, So Jonathan, you want
me to start with this first

281
00:17:22,240 --> 00:17:23,599
clip?
Yeah, let's start with that

282
00:17:23,599 --> 00:17:25,880
first clip.
All righty, here we go.

283
00:17:25,880 --> 00:17:28,520
But I would never be playing
this damn game if it wasn't for

284
00:17:28,520 --> 00:17:29,440
you.
Stop.

285
00:17:29,920 --> 00:17:31,880
No, it is.
It's the truth, man.

286
00:17:31,880 --> 00:17:33,320
I followed your footsteps into
it.

287
00:17:33,320 --> 00:17:35,200
I actually tried to play
football.

288
00:17:36,240 --> 00:17:38,760
When you started playing
football, So you started playing

289
00:17:38,760 --> 00:17:40,120
hockey, I started playing
hockey.

290
00:17:40,120 --> 00:17:42,200
You'd started playing football,
I started playing football.

291
00:17:43,560 --> 00:17:44,880
Yeah.
There was pretty much every

292
00:17:44,880 --> 00:17:46,960
sport except for basketball like
that.

293
00:17:47,120 --> 00:17:49,400
You started playing lacrosse.
I started playing lacrosse.

294
00:17:51,120 --> 00:17:53,600
So yeah, I've kind of just been
following your footsteps

295
00:17:53,600 --> 00:17:57,240
throughout this whole gig.
And to go through everything

296
00:17:57,480 --> 00:18:00,560
leading up to this moment or
leading up to this year and then

297
00:18:00,560 --> 00:18:03,280
having the year that we had and
then meeting you at the

298
00:18:03,280 --> 00:18:07,240
mountaintop, brother, it was it
was like we we were on top of

299
00:18:07,240 --> 00:18:09,040
that thing together, man.
And.

300
00:18:09,720 --> 00:18:12,480
OK, there's that clip.
And I mean, I feel that as a

301
00:18:12,480 --> 00:18:14,680
football fan, it was, it's
really cool.

302
00:18:14,680 --> 00:18:17,720
And I'm not necessarily even a
big fan of those two teams,

303
00:18:17,720 --> 00:18:20,720
especially not the Eagles.
But yeah, I mean it.

304
00:18:20,720 --> 00:18:24,200
It's cool to hear that that
story, Jonathan, of, you know,

305
00:18:24,200 --> 00:18:26,360
these two brothers and growing
up together.

306
00:18:26,360 --> 00:18:30,680
And I could feel that moment of
them, you know, it all coming

307
00:18:30,680 --> 00:18:33,040
together in the Super Bowl when
they get to see each other.

308
00:18:33,320 --> 00:18:35,360
Yeah, absolutely.
And I and that is one of the

309
00:18:35,360 --> 00:18:39,880
biggest things with this podcast
and why it works because the two

310
00:18:39,880 --> 00:18:44,000
of them have such a close
relationship and they're they

311
00:18:44,000 --> 00:18:47,200
know what they're talking about.
There's this brotherly banter

312
00:18:47,200 --> 00:18:50,120
that happens.
Now we're not all going to we're

313
00:18:50,120 --> 00:18:53,320
not going to be, you know,
brothers with all of our Co

314
00:18:53,320 --> 00:18:55,440
hosts.
So how does this work?

315
00:18:56,160 --> 00:18:59,200
How does this work out for us?
If we're looking to take

316
00:18:59,200 --> 00:19:02,800
something that's definitely
working for them and make it

317
00:19:02,800 --> 00:19:05,120
work for us, It's about that
chemistry.

318
00:19:05,120 --> 00:19:09,280
It's about that, you know,
having somebody that knows how

319
00:19:09,280 --> 00:19:12,800
you're thinking and can connect
with you and understand, like

320
00:19:12,800 --> 00:19:15,720
can finish your sentences and
having that real chemistry, I

321
00:19:15,720 --> 00:19:18,680
think is really important.
But I did see Alex through his

322
00:19:18,800 --> 00:19:21,080
hot pepper there.
Yeah, let's go to Alex.

323
00:19:21,080 --> 00:19:24,040
And I wanted to talk also about
chemistry as well.

324
00:19:24,040 --> 00:19:27,800
And especially to your point
about the, you know, we can't

325
00:19:27,800 --> 00:19:29,960
always do it with a sibling.
Some of us don't even have

326
00:19:29,960 --> 00:19:31,360
siblings.
So what do we do?

327
00:19:31,360 --> 00:19:32,720
And I do have some thoughts on
that.

328
00:19:32,720 --> 00:19:34,280
But yeah, let's go to Alex
first.

329
00:19:34,280 --> 00:19:36,240
Go ahead, Alex.
There's a lot of things that

330
00:19:36,240 --> 00:19:39,520
factor and I don't, you know,
when it comes to this podcast,

331
00:19:39,800 --> 00:19:42,880
they were a podcast before
Taylor Swift and they're going

332
00:19:42,880 --> 00:19:44,600
to be a podcast after Taylor
Swift.

333
00:19:45,000 --> 00:19:48,840
And I think that is a huge
factor.

334
00:19:48,960 --> 00:19:51,680
I think between the two
brothers, it was the perfect

335
00:19:51,680 --> 00:19:55,400
storm of success and their
podcast is a mess.

336
00:19:55,400 --> 00:19:58,040
It really is.
But in terms of their chemistry,

337
00:19:58,040 --> 00:19:59,400
I mean, their chemistry is their
chemistry.

338
00:19:59,560 --> 00:20:02,040
Their two brothers, they know
they have great stories.

339
00:20:02,320 --> 00:20:06,080
But I think, yeah, on the whole,
it's a pain because it's a lot

340
00:20:06,080 --> 00:20:09,960
of a lot of minutiae.
But when you take out the clips,

341
00:20:09,960 --> 00:20:11,440
I think it's a lot of a lot of
fun.

342
00:20:11,440 --> 00:20:14,000
At least that's just my opinion.
Thank you, Alex.

343
00:20:14,000 --> 00:20:16,720
And yeah, as far as the
chemistry goes, I do think there

344
00:20:16,720 --> 00:20:19,560
is something to be said about
doing, if you're going to have a

345
00:20:19,560 --> 00:20:23,560
Co host, there is something
about doing it with somebody

346
00:20:23,560 --> 00:20:27,840
that you know and know ideally
that you know really well.

347
00:20:28,760 --> 00:20:31,440
One of my most successful
podcasts, the Mark and Lowell

348
00:20:31,440 --> 00:20:36,440
Show, I was with my best friend
growing up as young teenagers to

349
00:20:36,440 --> 00:20:40,280
this very day.
So I mean, essentially it was

350
00:20:40,280 --> 00:20:42,760
like brothers and it worked
really well.

351
00:20:43,600 --> 00:20:47,680
You can't deny a good chemistry.
And if, you know, you're going

352
00:20:47,680 --> 00:20:51,120
to bring somebody on, yeah, I
think it's worth considering

353
00:20:51,280 --> 00:20:54,880
people that, you know, there are
certainly other factors to

354
00:20:54,880 --> 00:20:57,960
consider when you bring on
people that you know, because,

355
00:20:58,000 --> 00:21:01,200
you know, more or less, this is
now also going to become a

356
00:21:01,200 --> 00:21:04,320
working relationship and you
want to make sure you're

357
00:21:04,320 --> 00:21:07,880
protecting yourselves as well.
But yeah, I think there is

358
00:21:07,880 --> 00:21:11,560
certainly, Jonathan, something
to be said about doing a podcast

359
00:21:11,560 --> 00:21:13,960
with people that you know.
Yeah, absolutely.

360
00:21:13,960 --> 00:21:16,840
And and the other thing that I
find they do really, really well

361
00:21:16,840 --> 00:21:20,400
as they balance one another out,
like Jason does a lot of the

362
00:21:20,960 --> 00:21:25,680
technical commentary and
honestly, Travis is the color

363
00:21:25,680 --> 00:21:29,640
commentary for, you know,
football and everything else.

364
00:21:29,880 --> 00:21:35,000
So it's really just, you know,
Jason's personality is a little

365
00:21:35,000 --> 00:21:40,720
bit more serious and Travis is a
goofball younger brother.

366
00:21:41,000 --> 00:21:44,760
And it kind of works really well
when they because that also

367
00:21:44,760 --> 00:21:49,280
balances each other out and they
do have, you know, which will be

368
00:21:49,280 --> 00:21:53,160
the next clip, actually
emotional moments as well that

369
00:21:53,160 --> 00:21:55,120
really connect with the
audience.

370
00:21:55,120 --> 00:21:58,280
And that's one of the biggest
things that I think they have

371
00:21:58,280 --> 00:22:00,960
coming going for them is they
have these emotional moments.

372
00:22:00,960 --> 00:22:03,600
And yes, they've had a lot of
stuff thrown at them that's been

373
00:22:03,600 --> 00:22:07,600
emotional and up and down and
crazy and suddenly no thrust

374
00:22:07,600 --> 00:22:12,160
into the spotlight.
But they have it's real.

375
00:22:12,160 --> 00:22:16,720
It feels very real, even though
Taylor Swift is on at times, you

376
00:22:16,720 --> 00:22:19,280
know, So if you want to play
that next one.

377
00:22:19,600 --> 00:22:22,320
Sure thing, here we go.
Just wanted to say

378
00:22:22,320 --> 00:22:26,160
congratulations and was really
happy for you, but still caught

379
00:22:26,160 --> 00:22:32,360
up in myself a little bit and
you know, and I, I think I just

380
00:22:32,360 --> 00:22:34,040
tried to get away from you as
quick as possible.

381
00:22:34,040 --> 00:22:35,400
So you go celebrate with your
teammates.

382
00:22:35,400 --> 00:22:41,040
But the moment I saw Mom is when
I got really emotional because

383
00:22:41,520 --> 00:22:53,560
man, it was so awesome.
It was.

384
00:23:06,000 --> 00:23:08,920
Tears are coming both to.
Their right now, yeah.

385
00:23:10,240 --> 00:23:11,920
Yeah, both of them were tearing
up.

386
00:23:11,920 --> 00:23:15,440
I watched this clip as well and
they were both you.

387
00:23:15,440 --> 00:23:19,920
Obviously Jason was emotional,
but you couldn't really tell.

388
00:23:19,920 --> 00:23:25,040
Travis was just as emotional.
Yeah, and and they bring the

389
00:23:25,040 --> 00:23:29,560
whole family in and we and it
feels to the viewers like we're

390
00:23:29,560 --> 00:23:32,560
part of that family.
I mean, I know Kylie has been a

391
00:23:32,560 --> 00:23:37,760
part of the podcast and you're,
you know, them in, even in this

392
00:23:37,760 --> 00:23:40,480
episode, they actually at the
end of it, they're talking about

393
00:23:40,480 --> 00:23:43,640
who would play who in a movie
and they're talking about, you

394
00:23:43,640 --> 00:23:45,920
know, their dad and their mom
and all that.

395
00:23:46,360 --> 00:23:49,600
They bring people into the
family and that makes people

396
00:23:49,600 --> 00:23:51,400
feel like they're part of the
family.

397
00:23:51,960 --> 00:23:57,000
And revealing those emotional
moments is a really powerful way

398
00:23:57,000 --> 00:24:01,120
to connect with your audience
and bring them in if you're, you

399
00:24:01,120 --> 00:24:03,880
know, being vulnerable is a big
win.

400
00:24:04,440 --> 00:24:09,320
Jonathan, I couldn't agree more
about bringing in, whether

401
00:24:09,320 --> 00:24:12,520
they're family members, friends,
colleagues, whatever.

402
00:24:12,520 --> 00:24:17,640
When there are other people that
you know, bringing them in, even

403
00:24:17,640 --> 00:24:20,600
when we say that, it doesn't
necessarily mean you have to put

404
00:24:20,600 --> 00:24:23,960
them on a microphone, right?
You can talk about them.

405
00:24:24,880 --> 00:24:29,280
And there is something that
helps your audience connect with

406
00:24:29,280 --> 00:24:32,680
you when you're bringing in more
of your personal life or

407
00:24:32,880 --> 00:24:35,880
personal experiences into the
podcast.

408
00:24:36,960 --> 00:24:40,360
I, I think that's what again,
when I think about my old show,

409
00:24:40,360 --> 00:24:43,680
that's one, one reason why it
did so well is because we always

410
00:24:43,680 --> 00:24:46,040
had a cast of characters, if you
will.

411
00:24:47,040 --> 00:24:51,760
We had, you know, our, our third
wheel, our third best friend of

412
00:24:51,760 --> 00:24:54,080
the two of us.
We had, we had a third and he

413
00:24:54,080 --> 00:24:59,480
would often join us, right?
We would talk about people in

414
00:24:59,480 --> 00:25:03,680
our lives, whether it was
spouses, family, friends,

415
00:25:03,680 --> 00:25:06,440
etcetera.
And you might be saying to me

416
00:25:06,440 --> 00:25:10,280
right now, well, that's great,
Mark, but I'm doing a podcast on

417
00:25:10,280 --> 00:25:13,560
something very specific.
You know, it's, it's a more

418
00:25:13,560 --> 00:25:17,040
serious or it, it's not just a
bunch of friends and family

419
00:25:17,040 --> 00:25:21,360
talking.
And I get that, but I also think

420
00:25:21,720 --> 00:25:25,240
that's where you, how do I put
this?

421
00:25:25,400 --> 00:25:28,440
That's where you're able to
really hook an audience is when

422
00:25:28,440 --> 00:25:32,080
you do get personal, when you do
bring in your own experiences

423
00:25:32,080 --> 00:25:35,920
into the mix.
For most of us, not everyone,

424
00:25:35,960 --> 00:25:38,960
but for a lot of us as
podcasters, we started this

425
00:25:38,960 --> 00:25:43,400
because of personal experiences,
because of the things that we've

426
00:25:43,400 --> 00:25:47,640
gone through.
So there in most cases, there's

427
00:25:47,640 --> 00:25:52,360
no reason why you can't then
share those experiences and the

428
00:25:52,360 --> 00:25:54,920
people who were a part of those
experiences.

429
00:25:55,480 --> 00:26:00,760
It adds a very, in my opinion,
important layer to a podcast.

430
00:26:00,760 --> 00:26:06,760
It it's what separates your show
about X from this other person's

431
00:26:06,760 --> 00:26:10,520
show about X.
You know, I, I agree 100% and

432
00:26:10,520 --> 00:26:12,840
you know, I do, I have a serious
podcast.

433
00:26:12,840 --> 00:26:15,560
I talk about storytelling and,
and how to use it for business.

434
00:26:15,880 --> 00:26:19,440
But I'll also talk if there
might be a couple seconds where

435
00:26:19,440 --> 00:26:22,280
of course I'll talk about, I'll
look at my picture right now.

436
00:26:22,400 --> 00:26:25,320
I'll talk about my dogs or my
new dogs and everything that's

437
00:26:25,320 --> 00:26:28,080
happening because that's part of
what's going on in my life.

438
00:26:28,640 --> 00:26:32,600
And while it's not storytelling
and it's still something that

439
00:26:32,600 --> 00:26:34,720
connects with the audience, and
I think that's really, really

440
00:26:34,720 --> 00:26:39,240
important for everybody.
Yeah, I think.

441
00:26:39,240 --> 00:26:41,760
Did you want to go to Nick?
Yeah, let's go to Nick.

442
00:26:41,760 --> 00:26:44,760
Nick, you said something in the
chat that I'd love to, I'd love

443
00:26:44,760 --> 00:26:46,560
for you to expand on, if you
don't mind.

444
00:26:46,840 --> 00:26:47,360
Good morning.
Hi.

445
00:26:48,280 --> 00:26:51,600
Good morning, everybody.
Yeah, I I think the.

446
00:26:52,240 --> 00:26:58,000
The personal stories and I like,
I agree that it definitely is

447
00:26:58,000 --> 00:27:00,000
impactful.
I think everything holds true

448
00:27:00,000 --> 00:27:03,680
regardless if you have a like if
you're a celebrity and have a

449
00:27:03,680 --> 00:27:06,280
podcast or if you just are an
independent podcaster.

450
00:27:06,280 --> 00:27:08,960
I think the personal stories, it
creates relatability.

451
00:27:09,480 --> 00:27:12,880
But I, I do think that the fact
that they are celebrities

452
00:27:13,480 --> 00:27:18,760
amplifies that emotional bit a
lot more than just your average

453
00:27:18,760 --> 00:27:23,280
independent podcaster.
And the reason I say that is

454
00:27:23,280 --> 00:27:27,760
because these are people that
they are in the spotlight 24/7.

455
00:27:28,280 --> 00:27:31,680
Like if you're fans of Travis
and Jason Kelsey or either one

456
00:27:31,680 --> 00:27:35,040
of them, you know a lot of
what's going on in their life

457
00:27:35,040 --> 00:27:37,960
already.
And there's not really a lot

458
00:27:38,200 --> 00:27:42,040
left to discover until they
bring out these emotional

459
00:27:42,040 --> 00:27:44,840
moments, these things that
they're not going to show up in

460
00:27:44,840 --> 00:27:47,480
an interview when they're doing
a pre or post game interview for

461
00:27:47,480 --> 00:27:52,160
the the football game or when
they're topping on other podcast

462
00:27:52,160 --> 00:27:54,320
or whatever, they're usually
talking about what they do,

463
00:27:54,320 --> 00:27:56,760
which is football.
And these moments.

464
00:27:57,080 --> 00:28:00,640
It's like you're learning
something new about someone that

465
00:28:00,920 --> 00:28:05,040
in theory you've known for years
at this point, you've been a fan

466
00:28:05,040 --> 00:28:06,640
of and you've been following
everything they do.

467
00:28:07,000 --> 00:28:11,640
So I think it has just a much
bigger impact in their case.

468
00:28:13,160 --> 00:28:16,280
Yeah, I agree with you, Nick.
Thank you for expanding on that.

469
00:28:16,280 --> 00:28:19,680
And I'm going to go to Ralph
because Ralph, you shared that

470
00:28:19,680 --> 00:28:23,200
you actually just released an
episode with some emotion and I

471
00:28:23,200 --> 00:28:27,080
thought would you mind sharing?
Yeah, so yesterday's show that I

472
00:28:27,080 --> 00:28:30,760
released on my Truth Unveiled
show, Yeah, I, I just lost it

473
00:28:30,760 --> 00:28:32,840
when I was recording you because
I was talking about my

474
00:28:32,840 --> 00:28:36,600
shortcomings as a husband and
father and how I didn't give my

475
00:28:36,600 --> 00:28:38,680
kids the time they needed when
they were younger.

476
00:28:38,680 --> 00:28:41,400
And I was so interested in
chasing after the almighty

477
00:28:41,400 --> 00:28:43,240
dollar.
And it was interesting when I

478
00:28:43,240 --> 00:28:45,120
was recorded.
I have Ava that joins me in the

479
00:28:45,120 --> 00:28:46,800
recording session.
She doesn't participate, but

480
00:28:46,800 --> 00:28:48,440
it's kind of helps me, coaches
me along.

481
00:28:48,960 --> 00:28:51,520
And she said she had to look
away from the screen when she

482
00:28:51,840 --> 00:28:54,040
when I was recording because she
said she was sobbing too.

483
00:28:54,040 --> 00:28:56,560
But, and it would have been easy
for me to edit that out.

484
00:28:56,560 --> 00:29:00,200
But man, that's the point of the
whole show is that I want to be

485
00:29:00,200 --> 00:29:02,640
vulnerable with people so they
know they can be vulnerable as

486
00:29:02,640 --> 00:29:04,880
well.
And I think that the Kelsey

487
00:29:04,880 --> 00:29:06,320
brothers are doing the exact
same thing.

488
00:29:06,320 --> 00:29:07,880
And, and I'm not a big fan of
theirs.

489
00:29:07,880 --> 00:29:10,080
I like football too, Mark.
I'm a Cowboys fan.

490
00:29:10,080 --> 00:29:12,200
So, but anyway, that's a whole
another story.

491
00:29:13,560 --> 00:29:17,760
But I think, but I think that as
podcasters, this is where we can

492
00:29:17,760 --> 00:29:21,440
lean into our own pain.
We can lean into the things that

493
00:29:21,440 --> 00:29:24,040
we've experienced and people
will benefit from that.

494
00:29:24,040 --> 00:29:26,320
But you have to be willing to be
vulnerable in doing that.

495
00:29:27,160 --> 00:29:28,840
Yeah, I'm with you, Ralph.
Thank you.

496
00:29:29,040 --> 00:29:32,120
Yeah, both you and Nick, I think
are making some great points.

497
00:29:32,680 --> 00:29:34,040
You got to bring emotion into
it.

498
00:29:34,040 --> 00:29:36,680
If you want to really connect
with an audience, if you really

499
00:29:36,680 --> 00:29:41,760
want to be an obsession worthy
podcast, don't, don't shy away

500
00:29:41,760 --> 00:29:45,400
from those moments.
Don't edit them out again.

501
00:29:45,400 --> 00:29:49,000
That's what makes you different
from the competition.

502
00:29:50,160 --> 00:29:53,480
And even if the competition, and
I don't love using that word,

503
00:29:53,480 --> 00:29:57,400
but for lack of a better one,
you know, even if they're doing

504
00:29:57,680 --> 00:30:02,520
the emotional thing too, when
appropriate, it it's still their

505
00:30:02,520 --> 00:30:05,720
story and yours is still yours.
And it's different.

506
00:30:05,720 --> 00:30:08,400
And your audience is going to
connect with that.

507
00:30:08,400 --> 00:30:11,680
They want to hear the human side
in you.

508
00:30:12,440 --> 00:30:14,120
Jonathan, I'll hand it back to
you all.

509
00:30:14,640 --> 00:30:16,920
Right.
So the next thing that I wanted

510
00:30:16,920 --> 00:30:22,000
to talk about is really the
structure that they that they

511
00:30:22,000 --> 00:30:24,960
actually do have a little bit of
a structure to the show and they

512
00:30:24,960 --> 00:30:29,160
have recurring features and
segments and stuff that give the

513
00:30:29,160 --> 00:30:32,600
listeners a sense of rhythm on
the show and it creates

514
00:30:32,600 --> 00:30:34,880
familiarity.
So when there's familiarity,

515
00:30:35,040 --> 00:30:38,720
that builds your loyalty.
So just an example of some of

516
00:30:38,720 --> 00:30:43,160
the segments, like there's new
news, there's no dumb questions,

517
00:30:43,160 --> 00:30:46,480
which is listener Q&A.
There's the Heights Hotline,

518
00:30:46,480 --> 00:30:50,320
which is fans leaving voicemails
of stories, relationships,

519
00:30:50,320 --> 00:30:52,760
questions that they might have
even dumb questions.

520
00:30:53,800 --> 00:30:57,720
New Heights Film Club, which is
movie reviews, oddly enough.

521
00:30:57,800 --> 00:31:00,800
And if it still stands up and
the stamps the week, which is

522
00:31:00,800 --> 00:31:02,880
recognition for people that are
doing something elite and it

523
00:31:02,880 --> 00:31:07,440
could be one of their fans.
So two things with all these

524
00:31:07,440 --> 00:31:11,280
segments.
One, it creates that flow, that

525
00:31:11,280 --> 00:31:15,120
rhythm, and people can know what
to expect when they're listening

526
00:31:15,120 --> 00:31:18,640
if they're regular listeners.
And the other thing is a lot of

527
00:31:18,640 --> 00:31:22,200
them involve their community.
And this is one of the things

528
00:31:22,200 --> 00:31:26,800
that they do to get so many
people rallied around the

529
00:31:26,800 --> 00:31:30,120
podcast because they've got the
92 Percenters, which we'll have

530
00:31:30,120 --> 00:31:34,200
a little clip of that coming up,
but they involve them in the

531
00:31:34,200 --> 00:31:39,040
entire episode pretty much other
than new news. 92 percenters.

532
00:31:39,040 --> 00:31:42,000
That's the that's what they call
their audience.

533
00:31:42,200 --> 00:31:43,720
Their audience, yeah.
Yeah.

534
00:31:44,200 --> 00:31:47,960
So they've got, they've got, you
know, they belong to something,

535
00:31:47,960 --> 00:31:51,760
the 92 Percenters and they're
involved in the podcast in a lot

536
00:31:51,760 --> 00:31:54,280
of different ways.
Other than new news, the rest of

537
00:31:54,280 --> 00:31:57,080
their segments involve their
audience.

538
00:31:57,080 --> 00:32:02,280
So definitely some some
interesting ways of getting

539
00:32:02,280 --> 00:32:04,800
people involved there.
You know, this is something that

540
00:32:05,160 --> 00:32:09,040
we could be doing a better job
of and something that I think is

541
00:32:09,040 --> 00:32:11,360
so valuable.
Jonathan, thank you for pointing

542
00:32:11,360 --> 00:32:13,280
out the whole idea of naming the
segments.

543
00:32:13,480 --> 00:32:17,560
It made feel silly sometimes to
come up with names for all these

544
00:32:17,560 --> 00:32:20,160
different segments.
But if you are doing a recurring

545
00:32:20,160 --> 00:32:23,880
segment, giving it a name gives
it some weight.

546
00:32:23,920 --> 00:32:26,760
It it gives your audience
something to look forward to.

547
00:32:27,120 --> 00:32:30,760
It gives them something to
understand right, that they they

548
00:32:30,760 --> 00:32:34,560
get to know what this segment is
and they latch on to it.

549
00:32:34,560 --> 00:32:37,760
There's just something about
giving segments names, giving

550
00:32:37,760 --> 00:32:41,920
them their proper credit, that
an audience gravitates too.

551
00:32:41,920 --> 00:32:45,480
So I highly suggest that.
I think that's a great thing

552
00:32:45,480 --> 00:32:48,400
that they're doing and something
that we need to be doing more

553
00:32:48,400 --> 00:32:50,080
of.
Do you want me to play a clip,

554
00:32:50,080 --> 00:32:51,000
Jonathan?
Yeah.

555
00:32:51,000 --> 00:32:53,520
Do you want to play the?
I think it was clip 3.

556
00:32:53,920 --> 00:32:55,440
Yep, clip three.
I got it right here.

557
00:32:55,440 --> 00:33:01,200
Here we go.
On TikTok Eve Hellerich.

558
00:33:01,280 --> 00:33:04,400
Eve Hellerich.
Your own on that one, You're on

559
00:33:04,400 --> 00:33:06,440
that one.
Longtime Chiefs Eagles fan

560
00:33:06,440 --> 00:33:10,240
creates a tie dye homemade
Kelsey Bowl sweat suit and it is

561
00:33:10,440 --> 00:33:12,520
pretty smooth.
She went half and half she went.

562
00:33:12,520 --> 00:33:14,640
I remember seeing this one.
Yeah, she killed it.

563
00:33:14,640 --> 00:33:16,760
Red on one side, green on the
other.

564
00:33:17,200 --> 00:33:19,600
Mama Kells had one of those
during the game and she had a

565
00:33:19,600 --> 00:33:22,800
little She had a Jean jacket
like that made when half and

566
00:33:22,800 --> 00:33:26,160
half was repping both squads.
And finally from Marie Thresher

567
00:33:26,200 --> 00:33:29,360
who emailed us saying I'm a
local Philadelphia artist and

568
00:33:29,360 --> 00:33:32,600
New Heights podcast fan.
After listening to the top five

569
00:33:32,600 --> 00:33:37,600
bowl segment in episode 25, I
was inspired to sculpt an actual

570
00:33:37,600 --> 00:33:40,120
Kelsey Bowl made out of clay.
Look at that.

571
00:33:40,440 --> 00:33:44,000
It could be a consolation prize,
she says, for the brother who

572
00:33:44,000 --> 00:33:47,120
needs a hearty bowl of unlucky
charms after the game.

573
00:33:47,120 --> 00:33:49,120
That was pretty smooth, how she
brought that together.

574
00:33:49,400 --> 00:33:51,680
I love this.
And this is an amazing piece of

575
00:33:51,680 --> 00:33:52,840
art.
She's got a.

576
00:33:53,280 --> 00:33:55,960
Yeah, they're OK.
So that was them reading their

577
00:33:55,960 --> 00:34:00,000
fan mail from the 92 Percenters.
Yeah, no.

578
00:34:00,000 --> 00:34:02,880
And bringing and bringing them
into the podcast because if I

579
00:34:02,880 --> 00:34:06,680
was the woman who made the bowl
or the TikTok person whose name

580
00:34:06,680 --> 00:34:09,880
he couldn't pronounce, I would
feel really cool that I got a

581
00:34:09,880 --> 00:34:14,120
shout out on this podcast.
Yeah, because I did something

582
00:34:14,320 --> 00:34:18,320
for them, you know, So bringing
that community in and finding

583
00:34:18,320 --> 00:34:21,120
ways that you can bring your
community in and make them feel

584
00:34:21,120 --> 00:34:24,480
a part of the show, make them
feel like they actually matter.

585
00:34:24,560 --> 00:34:27,280
Because, you know, sometimes we
don't always do the best job of

586
00:34:27,280 --> 00:34:28,719
that.
We don't always make sure our

587
00:34:28,719 --> 00:34:31,360
audience knows that they matter
to us and that we're actually

588
00:34:31,639 --> 00:34:34,600
every single time we get a
comment on anything, we're

589
00:34:34,600 --> 00:34:38,880
excited about it because we are
like, yay, somebody's paying

590
00:34:38,880 --> 00:34:40,120
attention to what we have to
say.

591
00:34:40,719 --> 00:34:44,360
So really just bringing them in
and engaging them and getting

592
00:34:44,360 --> 00:34:47,199
them interested in what we're
doing and and having to be a

593
00:34:47,199 --> 00:34:48,520
part of it.
Yeah.

594
00:34:48,520 --> 00:34:52,360
And it doesn't matter whether
you're a big podcast like New

595
00:34:52,360 --> 00:34:54,440
Heights or a smaller one like
us.

596
00:34:54,760 --> 00:34:58,320
It doesn't matter when, when
somebody from your audience

597
00:34:58,520 --> 00:35:03,280
hears their name or here's their
letter that they wrote to you or

598
00:35:03,280 --> 00:35:06,280
whatever sent you a gift,
whatever it is, when they are

599
00:35:06,280 --> 00:35:09,240
called out, it means something
to them.

600
00:35:09,560 --> 00:35:11,240
They're not, they're not sitting
there.

601
00:35:11,320 --> 00:35:13,960
All they were worried about or
really all they care about is

602
00:35:13,960 --> 00:35:15,360
wow, that was my name.
Wow.

603
00:35:15,360 --> 00:35:16,800
They're actually talking about
me.

604
00:35:16,800 --> 00:35:20,520
I, I, I actually, maybe not made
a difference, but I actually

605
00:35:20,520 --> 00:35:23,160
caught their attention.
I'm, I'm now a part of this

606
00:35:23,160 --> 00:35:25,680
show, even if it's just for that
one moment.

607
00:35:25,880 --> 00:35:28,680
There's something special about
that for an audience.

608
00:35:29,240 --> 00:35:31,760
Absolutely.
And, and even when we do things

609
00:35:31,760 --> 00:35:35,920
like this and Ralph and Alex and
Jen and Chris and Greg and Bez

610
00:35:35,920 --> 00:35:40,040
and, and, and Rima, like when we
call out their names, they get

611
00:35:40,040 --> 00:35:42,760
that moment of being like, Oh my
God, think that was me.

612
00:35:43,320 --> 00:35:46,480
And it actually literally little
Ursus serotonin.

613
00:35:46,480 --> 00:35:50,240
They're excited.
So that's, you know, it's a

614
00:35:50,240 --> 00:35:52,880
great way to get people more
connected because every time we

615
00:35:52,880 --> 00:35:55,800
have those connections, they're
they're going to stick around

616
00:35:55,800 --> 00:35:57,680
for for longer.
Agreed.

617
00:35:57,760 --> 00:36:01,360
And you know, I think that it's
it's falling back to the same

618
00:36:01,360 --> 00:36:06,440
thing I was just talking about
when naming segments, because

619
00:36:06,680 --> 00:36:10,200
naming segments calling out
listeners, it matters because it

620
00:36:10,200 --> 00:36:14,400
creates anticipation,
familiarity, right?

621
00:36:14,400 --> 00:36:17,800
And maybe even a little
structure when you are went, for

622
00:36:17,800 --> 00:36:20,640
example, with the segments,
you're creating structure by

623
00:36:20,640 --> 00:36:24,320
naming the segments.
You're creating structure by

624
00:36:24,640 --> 00:36:28,200
doing a segment where you're
reading the mail, reading your

625
00:36:28,200 --> 00:36:30,560
audience's mail.
You're creating structure there

626
00:36:30,560 --> 00:36:33,240
because now you're you're
putting the ball in their court.

627
00:36:33,240 --> 00:36:37,240
Now people are getting that
invitation to send in their mail

628
00:36:37,760 --> 00:36:40,720
to your show.
And because they're hoping it's

629
00:36:40,720 --> 00:36:43,320
going to be read, that you're
actually going to read it and

630
00:36:43,320 --> 00:36:46,120
talk about it on the show.
No, absolutely.

631
00:36:46,120 --> 00:36:49,080
I just wanted to shout out Leah
and Michaela and Uela who are

632
00:36:49,080 --> 00:36:51,080
over here on Chatter.
I didn't want to leave them out.

633
00:36:51,080 --> 00:36:53,120
Yeah, good morning, Chatter.
Glad that they're here.

634
00:36:53,120 --> 00:36:55,160
Thank you.
Yeah, don't leave them out by

635
00:36:55,160 --> 00:36:59,480
any stretch.
So I mean, we can go to the next

636
00:36:59,480 --> 00:37:01,320
clip unless somebody has
something else they wanted to

637
00:37:01,320 --> 00:37:02,120
add.
Sure.

638
00:37:02,120 --> 00:37:04,080
I'm going to go to that next
clip.

639
00:37:05,600 --> 00:37:09,000
The new heights. 92 percenters,
baby.

640
00:37:11,520 --> 00:37:15,520
I love.
It with the old high school

641
00:37:16,520 --> 00:37:19,360
college commitment route where I
just I got actually one more

642
00:37:19,360 --> 00:37:20,840
shirt under here.
It's No, I'm kidding.

643
00:37:21,960 --> 00:37:27,960
You got the sweater, you got the
I got the big Yeti under there.

644
00:37:27,960 --> 00:37:31,920
That's what you got, dude. 92
percenters.

645
00:37:31,920 --> 00:37:33,240
Why did you choose 92
percenters?

646
00:37:33,240 --> 00:37:35,040
It's.
It's so original to this show,

647
00:37:35,040 --> 00:37:37,000
man.
I feel like Hooligans was

648
00:37:37,000 --> 00:37:41,000
created because of something
that was somewhere else. 92

649
00:37:41,000 --> 00:37:44,360
Percenters is ours.
You created up.

650
00:37:44,440 --> 00:37:49,160
You created this nonsense that
we all kind of believed that

651
00:37:49,160 --> 00:37:52,000
actually came true.
And that's where we're at right

652
00:37:52,000 --> 00:37:56,320
now in life.
We created this nonsense and.

653
00:37:57,640 --> 00:37:59,720
All right, Jonathan, so why, why
did you play this clip?

654
00:38:00,680 --> 00:38:05,120
So because it makes absolutely
no sense to anybody except for

655
00:38:05,120 --> 00:38:07,840
the people that are huge fans of
the podcast.

656
00:38:07,840 --> 00:38:12,280
And that's the whole idea behind
creating something that's

657
00:38:12,280 --> 00:38:14,440
special to the podcast.
The 92 percenters.

658
00:38:14,720 --> 00:38:20,520
It's completely random.
It's Jason's suggested success

659
00:38:20,520 --> 00:38:25,080
rate of this quarterback sneak.
But it, it builds this jargon

660
00:38:25,080 --> 00:38:29,960
and this story that when you
know, you know, but it doesn't

661
00:38:29,960 --> 00:38:33,640
take that much to get to know.
So you feel like you can become

662
00:38:33,640 --> 00:38:36,000
a part of the community.
And then when you're part of the

663
00:38:36,000 --> 00:38:38,760
community, you know about all
the inside jokes and all the

664
00:38:39,240 --> 00:38:42,280
stuff that's special to the
community.

665
00:38:42,280 --> 00:38:46,880
And that helps you build a place
where people belong.

666
00:38:46,880 --> 00:38:52,800
They feel like they belong and
it grows a community when the

667
00:38:52,800 --> 00:38:56,240
podcast isn't even on.
So when they're not, you know,

668
00:38:56,240 --> 00:38:58,560
it's just they there's something
to talk about.

669
00:38:59,000 --> 00:39:03,200
So that's something that we
should all figure out how to do.

670
00:39:03,200 --> 00:39:06,400
What do we call our communities?
What do we, what things do we

671
00:39:06,400 --> 00:39:09,720
say that you know, we always
say, you know, Mark, you're

672
00:39:09,720 --> 00:39:12,520
trying to get rid of your filler
words, but maybe those are just

673
00:39:12,520 --> 00:39:16,440
something that you say and it
becomes part of the culture of

674
00:39:16,720 --> 00:39:19,480
the podcast in morning chat.
Yep, Yep.

675
00:39:19,560 --> 00:39:22,960
And, and look, I think in some
ways by me calling it out and

676
00:39:22,960 --> 00:39:26,200
noticing when I say, there you
go, right.

677
00:39:26,200 --> 00:39:30,880
I, I think that deep down I know
I'm doing that and I know what

678
00:39:30,880 --> 00:39:33,160
I'm doing is I'm creating a
thing.

679
00:39:33,600 --> 00:39:37,640
When I say that, when I call it
out up there it is again, right?

680
00:39:37,640 --> 00:39:40,440
Because then it's going to be
something that people start to

681
00:39:40,440 --> 00:39:43,240
actually listen for, even
subconsciously.

682
00:39:43,240 --> 00:39:46,480
You may not realize you're going
to set out to do it, but I

683
00:39:46,480 --> 00:39:49,760
assure you, the more I talk
about how I say there you go,

684
00:39:50,160 --> 00:39:52,640
the more you're going to notice
it down the road.

685
00:39:52,640 --> 00:39:54,360
Drinking game.
Drinking game.

686
00:39:54,360 --> 00:39:55,600
I don't care if it's early in
the morning.

687
00:39:55,600 --> 00:39:57,400
Drinking game.
Right.

688
00:39:58,360 --> 00:40:01,200
So, and, and there is something
also to be said about what

689
00:40:01,200 --> 00:40:03,600
Jonathan's saying about the
inside joke, because.

690
00:40:04,200 --> 00:40:07,880
We do talk about this from the
other side of that coin.

691
00:40:08,280 --> 00:40:11,720
We do say, you know, be careful
because you have new listeners

692
00:40:11,720 --> 00:40:15,400
and doing the inside joke might
turn them off.

693
00:40:15,880 --> 00:40:17,800
So what do you have to say to
that, Jonathan?

694
00:40:18,200 --> 00:40:22,000
You and the inside joke might
turn them off, or it might get

695
00:40:22,000 --> 00:40:24,880
them interested in learning
more, and that's where you get

696
00:40:24,880 --> 00:40:27,560
a.
If it's something that you make

697
00:40:27,960 --> 00:40:31,200
consistent and a part of your
show, it can work.

698
00:40:31,760 --> 00:40:35,040
But you do have to be careful
because it has to be easy enough

699
00:40:35,040 --> 00:40:38,600
for them to get.
And I think that's what where 92

700
00:40:38,600 --> 00:40:40,960
Percenters kind of works.
I've listened to the podcast

701
00:40:40,960 --> 00:40:43,360
like, you know, 8 or 10 episodes
of it.

702
00:40:43,800 --> 00:40:48,680
Like I get where it's coming
from now, but I didn't at first.

703
00:40:49,320 --> 00:40:50,720
But I feel like I'm an insider
now.

704
00:40:51,280 --> 00:40:53,480
I'm cool now.
Yeah, yeah.

705
00:40:53,720 --> 00:40:56,400
When they understand the
reference, they feel like

706
00:40:56,400 --> 00:40:59,880
they're in on it, which I think
then deepens their connection

707
00:40:59,880 --> 00:41:04,360
and it and their loyalty and is
a feeling like they're a part of

708
00:41:04,360 --> 00:41:08,240
the show's community.
So I do think there's a balance.

709
00:41:08,680 --> 00:41:11,000
I think the important thing is,
is if you're going to call out

710
00:41:11,000 --> 00:41:14,600
an inside joke, if you're going
to actually do the inside joke,

711
00:41:14,880 --> 00:41:20,000
I think it's important to share
that with new people, even if

712
00:41:20,000 --> 00:41:23,400
you're just sharing that it is
an inside joke, but just so that

713
00:41:23,400 --> 00:41:25,840
they don't feel completely out
of the loop.

714
00:41:25,840 --> 00:41:28,280
But to your point, Jonathan, I
agree with you.

715
00:41:28,800 --> 00:41:31,000
I think that it does create
intrigue.

716
00:41:31,000 --> 00:41:34,840
It creates curiosity for that
new listener.

717
00:41:34,840 --> 00:41:37,760
And if they're enjoying the show
and then they're hearing this

718
00:41:37,760 --> 00:41:41,680
inside joke on top of what
they're already enjoying, that's

719
00:41:41,680 --> 00:41:43,640
another thing that keeps them
coming back.

720
00:41:43,640 --> 00:41:47,000
They're going to want to maybe
learn that inside joke or when

721
00:41:47,000 --> 00:41:49,160
they hear it the next time
they're going to, it's going to

722
00:41:49,160 --> 00:41:51,160
be that light bulb, right?
They're going to have that

723
00:41:51,160 --> 00:41:54,520
moment like, Yep, I remember
hearing that the first time and

724
00:41:54,520 --> 00:41:56,240
being in the dark.
But I get it now.

725
00:41:57,120 --> 00:42:00,480
And again, this is all a lot of
this is going on subconsciously.

726
00:42:00,560 --> 00:42:03,600
I don't think people are all
people are going through all

727
00:42:03,600 --> 00:42:06,920
those motions like I just
explained, but that does happen.

728
00:42:07,120 --> 00:42:10,520
That is what's going on when it
comes to the inside jokes.

729
00:42:11,000 --> 00:42:13,440
Yeah, and, and you're right,
it's all happening

730
00:42:13,440 --> 00:42:15,400
subconsciously.
And there's so many things that

731
00:42:15,400 --> 00:42:18,920
we do in our podcast that
trigger the subconscious of our

732
00:42:18,920 --> 00:42:20,600
listeners.
And we've got to be aware of

733
00:42:20,600 --> 00:42:23,440
that when we're when we're doing
it because, you know, it's a

734
00:42:23,440 --> 00:42:27,600
great way to hook people and get
them truly obsessed over your

735
00:42:27,600 --> 00:42:29,320
content.
Agreed.

736
00:42:29,560 --> 00:42:31,760
Yep.
Thank you Jonathan and any,

737
00:42:31,760 --> 00:42:35,960
anything else about the show.
So overall, I would say one of

738
00:42:35,960 --> 00:42:38,960
the biggest connections on the
show is the community.

739
00:42:38,960 --> 00:42:42,240
When we when you look at why
it's so successful, it's because

740
00:42:42,240 --> 00:42:45,720
they've built this community and
there's people that are truly

741
00:42:45,880 --> 00:42:49,040
obsessed over it.
They won't miss an episode.

742
00:42:49,120 --> 00:42:52,400
Leah's over here listening.
She won't miss an episode or an

743
00:42:52,400 --> 00:42:53,880
episode of anything talking
about it.

744
00:42:55,160 --> 00:42:58,160
You know, there's just a
connection and that's because of

745
00:42:58,160 --> 00:43:00,240
the community.
And that's because they've done

746
00:43:00,240 --> 00:43:03,920
a good job building that
community and using, you know,

747
00:43:03,920 --> 00:43:06,040
all the right triggers and
making them feel like they

748
00:43:06,040 --> 00:43:11,320
belong and and giving them a
sense, a way to be seen and

749
00:43:11,320 --> 00:43:13,560
heard.
Because when it boils down to

750
00:43:13,560 --> 00:43:15,880
it, humans just want to be seen
and heard.

751
00:43:15,960 --> 00:43:19,240
And when they when they call
them out, when they show that

752
00:43:19,240 --> 00:43:21,440
they see them, that makes a big
difference.

753
00:43:21,440 --> 00:43:23,000
And that's definitely the
community.

754
00:43:23,000 --> 00:43:26,600
And then the other aspect we
talked about it early on is the

755
00:43:26,600 --> 00:43:30,760
emotion, the connection, the
real life, you know, chemistry

756
00:43:30,760 --> 00:43:33,480
between the two hosts.
And it makes it feel like you're

757
00:43:33,480 --> 00:43:35,240
part of the family whenever you
listen.

758
00:43:35,240 --> 00:43:37,600
So those would be the two key
elements.

759
00:43:37,600 --> 00:43:40,640
I think obviously you know the
structure helps a little bit,

760
00:43:40,640 --> 00:43:43,600
but those are the key elements
that make it obsession worthy.

761
00:43:44,560 --> 00:43:47,160
Yeah, thanks, Jonathan.
And I think maybe what we can do

762
00:43:47,920 --> 00:43:52,320
to wrap up this conversation is
to talk a little bit more about

763
00:43:52,520 --> 00:43:57,000
how you can help listeners feel
more heard by intentionally

764
00:43:57,000 --> 00:44:02,080
creating moments where their
their words, their voices shape

765
00:44:02,600 --> 00:44:05,280
the show or at least a segment
in the show.

766
00:44:05,480 --> 00:44:10,600
So some things I think you can
do first is invite their input.

767
00:44:11,720 --> 00:44:16,560
I think you want to ask a lot
during a show for questions,

768
00:44:16,560 --> 00:44:20,480
stories, opinions.
When there's an opportunity,

769
00:44:22,120 --> 00:44:24,560
don't force it, right?
But when you're talking about

770
00:44:24,560 --> 00:44:28,480
something, a certain topic,
stopping for a moment and asking

771
00:44:28,480 --> 00:44:32,920
people to share their take with
you goes a long way.

772
00:44:33,920 --> 00:44:39,520
And when you do hear from them,
acknowledging them by name is

773
00:44:39,520 --> 00:44:42,760
very important.
Shout outs, thank you's, call

774
00:44:42,760 --> 00:44:49,800
backs, it all shows that you're
paying attention and I think

775
00:44:49,800 --> 00:44:51,960
it's important to respond
publicly.

776
00:44:52,880 --> 00:44:58,520
Now, obviously, for those who
maybe get lots of feedback,

777
00:44:58,520 --> 00:45:02,600
emails, messages from their
audience, it might be hard to

778
00:45:02,600 --> 00:45:06,120
do, but as much as you can
answer their messages, answer

779
00:45:06,120 --> 00:45:12,200
those emails and comments DMS on
your show so that others can

780
00:45:12,200 --> 00:45:17,680
hear the engagement.
And then also closing the loop

781
00:45:18,400 --> 00:45:22,120
if listeners give feedback or
suggestions, mention how you

782
00:45:22,120 --> 00:45:28,400
applied it if if you did.
I think another thing to

783
00:45:28,560 --> 00:45:32,840
consider is creating repeatable
listener segments like what

784
00:45:32,840 --> 00:45:35,400
Jonathan's sharing from New
Heights.

785
00:45:36,800 --> 00:45:42,600
So regular spots like Listener
Wins, Your Hot Takes, Mailbag

786
00:45:42,600 --> 00:45:48,960
Monday, all of that really it,
how do I put it?

787
00:45:48,960 --> 00:45:52,960
It signals that their voice is
part of the show's structure.

788
00:45:55,160 --> 00:45:58,880
And I think it's also important
as host for us to show genuine

789
00:45:58,960 --> 00:46:04,600
curiosity, ask follow up
questions, react authentically,

790
00:46:05,880 --> 00:46:11,680
share, share their perspectives,
share that you value their

791
00:46:11,680 --> 00:46:16,800
perspectives.
I think if you can follow these

792
00:46:16,960 --> 00:46:21,480
steps, I think you're on the
right track to creating that

793
00:46:22,040 --> 00:46:27,240
obsession worthy style show.
Anyone else have any other

794
00:46:27,240 --> 00:46:34,560
thoughts?
I do this, it's a little easier

795
00:46:34,560 --> 00:46:39,360
for them because #1 they're
brothers and #2 they're Co

796
00:46:39,360 --> 00:46:44,320
hosting with each other.
But if you take a solo show, a

797
00:46:44,320 --> 00:46:47,400
lot of this is a little bit
harder to do, I think.

798
00:46:48,800 --> 00:46:50,800
Yeah, you want to expand
further.

799
00:46:52,120 --> 00:46:56,120
Well, I mean, you know, who am I
going to have an inside joke

800
00:46:56,120 --> 00:46:57,840
with?
My computer?

801
00:46:57,840 --> 00:46:59,160
My cat.
My cat's going to be.

802
00:47:00,160 --> 00:47:02,800
So first of all.
You're a community doctor.

803
00:47:03,080 --> 00:47:05,520
Yes.
First of all, yes, you can.

804
00:47:05,520 --> 00:47:09,280
Yeah, like Jonathan incorporates
his dogs into his content.

805
00:47:09,840 --> 00:47:11,880
There's no reason why you can't
incorporate your cat.

806
00:47:11,880 --> 00:47:14,840
And yeah, then people start
becoming attached to the cats.

807
00:47:15,680 --> 00:47:18,640
I I think that is something.
And again, I think that this

808
00:47:18,640 --> 00:47:23,520
goes back to also really
envisioning that you have that

809
00:47:24,080 --> 00:47:29,360
avatar, that ideal audience
member sitting across from you.

810
00:47:30,080 --> 00:47:32,800
And you, Yeah, there is a bit of
a theater of their mind for the

811
00:47:32,800 --> 00:47:34,800
hosts as well.
You've got to pretend that

812
00:47:35,280 --> 00:47:38,440
you've got somebody across the
the desk from you, that you're,

813
00:47:38,440 --> 00:47:41,000
you have this inside joke with
you got to, you've got to

814
00:47:41,000 --> 00:47:44,480
develop that chemistry even when
there isn't another person

815
00:47:44,480 --> 00:47:48,320
physically there with you.
I think so.

816
00:47:48,440 --> 00:47:52,920
So Dr. In your case, when you do
decide to record and publish,

817
00:47:55,240 --> 00:47:58,360
you could talk about your
husband and the anecdotes that

818
00:47:58,360 --> 00:48:00,560
you have with your husband.
Oh God.

819
00:48:01,240 --> 00:48:04,800
And I'm just saying like, you
know, it sounds kind of silly,

820
00:48:05,000 --> 00:48:09,040
but I know there's probably
things that happen when you're

821
00:48:09,320 --> 00:48:13,400
making your eggs or whatever it
is that you guys are doing that

822
00:48:13,400 --> 00:48:16,480
would be good and relatable to
that.

823
00:48:16,840 --> 00:48:18,680
Yeah, I mean, there really is
something to that.

824
00:48:18,680 --> 00:48:23,520
You know, my, one of my most
popular episodes of my old show

825
00:48:24,040 --> 00:48:29,320
was the ones that when, when my
wife and I were on a break, we

826
00:48:29,320 --> 00:48:32,520
were still dating at the time
and we were on a break.

827
00:48:32,840 --> 00:48:36,600
Yes.
And those were some of my most

828
00:48:36,600 --> 00:48:41,200
downloaded episodes because I
was raw, real and sharing,

829
00:48:41,840 --> 00:48:43,320
sharing what I was going
through.

830
00:48:44,040 --> 00:48:48,240
And and I think that there's
something to be said about the

831
00:48:48,240 --> 00:48:52,240
episodes I share about when I'm
struggling with my ADHD, right.

832
00:48:52,240 --> 00:48:55,960
And you can do this by yourself.
You don't need people there with

833
00:48:55,960 --> 00:49:00,160
you like I have had the luxury
of having when I've shared, say,

834
00:49:00,160 --> 00:49:05,280
about my ADHD or my struggles,
getting that conference up and

835
00:49:05,280 --> 00:49:08,040
running for the end of
September, this past September.

836
00:49:08,880 --> 00:49:12,680
Like sharing these struggles
helps you connect with your

837
00:49:12,680 --> 00:49:15,800
audience and vice versa.
It could just be a whole segment

838
00:49:15,800 --> 00:49:17,920
on it.
It could be called going to make

839
00:49:17,920 --> 00:49:20,320
the eggs and then just have an
anecdote.

840
00:49:20,320 --> 00:49:21,680
I'm telling you this is the.
Pride.

841
00:49:21,680 --> 00:49:24,880
That's riveting.
I am telling you, you think it

842
00:49:24,880 --> 00:49:30,000
isn't riveting, but people like
everybody, we're all doing the

843
00:49:30,000 --> 00:49:33,760
same type of things.
You know, why is why is the

844
00:49:33,760 --> 00:49:38,200
Kelsey Brothers so riveting to
people that are not involved

845
00:49:38,200 --> 00:49:40,920
with football?
The teams that they're the teams

846
00:49:40,920 --> 00:49:44,440
that they like, it's because
one, they're brothers, they're

847
00:49:44,440 --> 00:49:46,440
funny.
Yes, there's the Taylor Swift

848
00:49:46,440 --> 00:49:48,760
connection, there's a whole
bunch of stuff.

849
00:49:48,920 --> 00:49:52,640
But at the end of the day, it's
it's it's it's about common

850
00:49:52,640 --> 00:49:55,920
themes and.
Alex, to your point, we do that

851
00:49:55,920 --> 00:49:59,360
already with Dr. and the eggs,
right?

852
00:49:59,360 --> 00:50:02,000
Like I don't, I do that very
intentionally.

853
00:50:02,000 --> 00:50:06,120
I don't have to stop and say DRS
got to go make some eggs.

854
00:50:06,120 --> 00:50:09,160
So we'll continue on without her
while she's doing that, right?

855
00:50:09,160 --> 00:50:12,000
Like, I don't have to talk about
that, but it's now a thing,

856
00:50:12,440 --> 00:50:13,880
right?
And the fact that Alex even

857
00:50:13,880 --> 00:50:16,160
called back to it, it's a thing
on this show.

858
00:50:16,600 --> 00:50:19,360
It's not like a big thing, but
it's it's a staple.

859
00:50:19,360 --> 00:50:21,440
It's something that we often
call back to.

860
00:50:23,160 --> 00:50:25,200
Yeah.
I think that this boils down to.

861
00:50:25,480 --> 00:50:27,880
And I, as I was going to say it,
I'm like, oh, this sounds like

862
00:50:28,080 --> 00:50:31,800
AI, but that's OK.
Because it's not about having

863
00:50:31,800 --> 00:50:35,600
better information on your show
that makes your show different,

864
00:50:35,600 --> 00:50:38,120
better, unique, whatever word
you want to use.

865
00:50:38,120 --> 00:50:41,680
It's about it's about having
better connection with your

866
00:50:41,680 --> 00:50:44,320
audience.
That's what makes your show

867
00:50:44,400 --> 00:50:49,240
different or can make your show
different than others is

868
00:50:49,240 --> 00:50:52,480
connecting with your audience,
being real, being personal,

869
00:50:52,560 --> 00:50:55,600
sharing those vulnerable moments
like Jonathan said.

870
00:50:56,040 --> 00:50:59,120
Yeah, and and when we look at
these podcasts, it's about

871
00:50:59,120 --> 00:51:02,640
thinking outside the box too.
We're not we don't need to be a

872
00:51:02,640 --> 00:51:04,520
football podcast.
We don't need to do the things

873
00:51:04,520 --> 00:51:05,760
exactly the way that they do
them.

874
00:51:06,040 --> 00:51:09,360
But Dr. we, you know, the eggs
are a callback.

875
00:51:09,360 --> 00:51:13,640
The, you know, different things
that we say are callbacks and

876
00:51:13,640 --> 00:51:16,520
those are the things that are
building that community because

877
00:51:16,520 --> 00:51:19,480
believe it or not, people
actually if you didn't do eggs

878
00:51:19,480 --> 00:51:22,560
one day during the news, we
would be very concerned.

879
00:51:23,200 --> 00:51:28,760
Like very concerned.
So exactly.

880
00:51:28,760 --> 00:51:32,240
So there'd be a whole back story
and there, you know, everybody

881
00:51:32,240 --> 00:51:34,800
be going crazy over it.
So just thinking outside the box

882
00:51:34,800 --> 00:51:40,400
of what you can do, yeah.
And here Bez says lol yes love

883
00:51:40,400 --> 00:51:44,080
the Dr. and eggs segment.
It brings me a smile and

884
00:51:44,080 --> 00:51:47,440
gratitude of people in my family
that make those small gestures.

885
00:51:47,680 --> 00:51:53,160
Gestures that I am grateful for.
Thank you, Bez See, so that's

886
00:51:53,160 --> 00:51:55,120
just it with those moments like
you can.

887
00:51:55,120 --> 00:51:57,480
I mean, if if you haven't picked
up on it, Dr. thinks it's

888
00:51:57,480 --> 00:52:01,680
ridiculous that we're saying the
eggs egg cooking is a thing on

889
00:52:01,680 --> 00:52:03,280
this show.
But it is.

890
00:52:03,280 --> 00:52:06,200
And that's the point.
You might think it's silly, but

891
00:52:06,400 --> 00:52:09,160
people connect with it.
They gravitate to it.

892
00:52:09,320 --> 00:52:12,640
They they feel like Bez.
Maybe they feel gratitude.

893
00:52:12,800 --> 00:52:14,960
It reminds them of something in
their family.

894
00:52:14,960 --> 00:52:19,240
Whatever those reasons are, just
bringing in your personal life,

895
00:52:19,240 --> 00:52:22,360
your personal things, makes a
big difference.

896
00:52:22,720 --> 00:52:24,640
I think this also goes back to
an outline.

897
00:52:25,400 --> 00:52:30,200
I think people rely on certain
things and and I think that

898
00:52:30,200 --> 00:52:33,320
that's there's something to be
said for the stability or the

899
00:52:33,320 --> 00:52:38,080
consistency, not only of putting
out issue episodes, but the

900
00:52:38,080 --> 00:52:40,920
consistency of the of the show
itself.

901
00:52:41,200 --> 00:52:44,520
I think we'll have a familiarity
with and that's what that's the

902
00:52:44,520 --> 00:52:47,480
good stuff.
Yeah, and that's why when there

903
00:52:47,480 --> 00:52:51,040
are days that I'm not here and
you all continue the show on, in

904
00:52:51,040 --> 00:52:54,720
my opinion, that's why when you
guys come to me after and say,

905
00:52:54,720 --> 00:52:57,480
yeah, it was weird, it was
different, it didn't feel the

906
00:52:57,480 --> 00:52:59,600
same, I don't think it was as
good.

907
00:52:59,760 --> 00:53:02,320
All those different types of
excuses are shared.

908
00:53:02,320 --> 00:53:05,560
And that's not because I'm this
amazing podcaster.

909
00:53:06,160 --> 00:53:09,440
It's because I bring that
familiarity.

910
00:53:09,680 --> 00:53:12,480
And when it's pulled away, it
feels weird.

911
00:53:12,480 --> 00:53:15,520
It feels different.
So it's the same idea here.

912
00:53:15,840 --> 00:53:18,280
It's whether it's a segment,
whether it's a host, whatever it

913
00:53:18,280 --> 00:53:22,760
is, people gravitate to the
repetition and the familiarity.

914
00:53:23,040 --> 00:53:27,200
So you, you, what is the word
I'm looking for now?

915
00:53:27,560 --> 00:53:31,840
You gravitating to that to only
strengthens that connection

916
00:53:31,840 --> 00:53:35,280
between you and your audience.
Jonathan, thank you for this

917
00:53:35,280 --> 00:53:38,320
segment.
This was awesome and I would

918
00:53:38,320 --> 00:53:41,320
love to do this again soon.
Maybe we can do this a couple

919
00:53:41,320 --> 00:53:44,000
times a month with you.
That would be a lot of fun.

920
00:53:44,000 --> 00:53:46,920
And we'll pick different shows.
I know you've got a menu of

921
00:53:46,920 --> 00:53:50,280
shows, and maybe we'll find some
other ones along the way and ask

922
00:53:50,280 --> 00:53:54,200
you to help help lead the
dissection of what makes these

923
00:53:54,200 --> 00:53:56,520
shows obsession worthy.
So thank you, Jonathan.

924
00:53:56,520 --> 00:53:57,760
Appreciate you.
Thank you.

925
00:53:57,760 --> 00:53:58,640
Thank you.
It was fun.

926
00:53:59,120 --> 00:54:02,160
And Dr. Hopefully you can get a
sponsorship from the Egg

927
00:54:02,160 --> 00:54:06,760
Council.
Never know Dr. Dear, that's DR's

928
00:54:06,760 --> 00:54:08,240
way of saying Nope, not going to
do that.

929
00:54:10,400 --> 00:54:12,200
Well, thank you all and thank
you everybody.

930
00:54:12,200 --> 00:54:15,040
Welcome back.
Great to have you here on this

931
00:54:15,040 --> 00:54:18,960
Monday, the 1st day of December.
We are back tomorrow, 7:00 AM

932
00:54:18,960 --> 00:54:21,240
Eastern talking more things,
podcasting.

933
00:54:21,240 --> 00:54:23,920
So come join us then.
And remember also Wednesday

934
00:54:23,920 --> 00:54:25,640
we're doing our news and
comment.

935
00:54:25,640 --> 00:54:28,440
Thursday is our evaluation
episode.

936
00:54:28,440 --> 00:54:31,880
I will put in the show notes
what podcast we will be

937
00:54:31,880 --> 00:54:33,800
evaluating.
So check that out and we'll talk

938
00:54:33,800 --> 00:54:35,400
a little more about that
tomorrow.

939
00:54:35,560 --> 00:54:39,840
So until then, make it a great
day everybody, take care.