July 10, 2026

How to Get Found on Apple Podcasts & Spotify

Show Notes

Getting discovered isn't just about publishing more episodes. On today’s special, Empowered Podcasting LIVE!, myself, Jason Cercone and Rich Perry are joined by Julia Levine, th Podcast Teacher and break down How to Get Found on Apple Podcasts and Spotify by using podcast SEO that helps the right listeners find your show instead of chasing them across social media. The conversation covers episode titles, keywords, show notes, and the small changes that can improve discoverability over time. By the end, you'll have a clearer idea of how podcast search really works and what you can do to help your show stand out.

Episode Highlights:

[00:00] Why Podcast SEO Matters

[04:07] Julia's Podcasting Journey

[06:47] Podcast SEO vs. Google SEO

[11:58] Interview Shows and Keyword Strategy

[14:57] Solo Episodes and Scripting Tips

[19:47] The Three-Step Podcast SEO Framework

[25:31] Show Notes Hooks and Common Mistakes

[34:32] Show Notes SEO Basics

[41:01] How Individual Episodes Rank in Search

[43:36] Julia's Conference Journey

Links & Resources: