546. How to Build Better Podcast Sponsorship Packages

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Marc Ronick: Good morning,

podcasters.

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00:00:08,109 --> 00:00:13,666
Today is Thursday, july 2, 2026
And today,
sponsorships,

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00:00:13,666 --> 00:00:16,680
audience trust, and untapped
podcast assets.

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Why
monetization is bigger
than ad reads, and how small

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00:00:20,322 --> 00:00:23,703
creators
can package what they
already own into valuable

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00:00:23,703 --> 00:00:27,345
partnerships.

So, if you're listening live on

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00:00:27,345 --> 00:00:29,925
Clubhouse, hit the share button,

top right-hand side of the

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00:00:29,925 --> 00:00:32,637
screen, and share it however

Clubhouse lets you.

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00:00:32,637 --> 00:00:35,667
And if you're catching us via
podcast,
YouTube, etc. please

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00:00:35,667 --> 00:00:38,439
share this episode with a fellow
podcaster.


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And now, give us about 30
seconds, and we'll get things


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rolling.
Thanks for being here.

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The podcasting morning show is

powered by Ironick Media,

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helping podcasters launch,

polish, and grow great shows,

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00:00:59,340 --> 00:01:02,580
and by Content creators

accountant helping creators

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build real business behind their

content.

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Good morning again.
Podcasting morning show.

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00:01:22,650 --> 00:01:24,715
Thank
you so much for being
here.

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I am your host, Mark Ronick, and

currently on stage with me, my

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co-hosts BC Babbles, DR. Fay,

Ralph Estep, Sid Meadows, and

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Phil Better.
Good morning to all
of you.

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Go check them out, learn more
about them at Podcasting


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Morning show.com/people and we
will get into today's topic


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today, but as promised from
yesterday's show, I want to do


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our spotlight series.
Bring that back.

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We do have a few of these

sitting in the mail bag, so I

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figured, let's go ahead and dig
into one of them, at least,

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because it's been a minute since

we did that, so let me pull up

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my information here as I stall.


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Yeah, okay, here we go.
This show that I want to jump

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into
today is called I Shake
My Head, and here's how they

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described
the show to us.
I Shake My Head is a funny,

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unfiltered podcast
where
everybody, everyday life, pop

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culture, and the absurdities

of the world get dissected with

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honesty, sarcasm, and plenty of
laughs.

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It feels like sitting in on a
conversation with your


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outspoken best friends, the kind
who say exactly what everyone


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else is thinking.
DR: It's a bunch of broads


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sitting around cussing, yeah,
that's my, that's for me.

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Marc Ronick: I see that one, DR.

is all in on.

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Okay, Ralph Estep Jr.: I'm
shaking my
head all the way

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over here at the studio in
Delaware, DR. I'm
shaking my

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head.
Marc Ronick: Oh, please, we


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already know, Ralph, that your
guilty pleasure is listening to

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John's show, John's here in the
audience right now.

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Ralph Estep Jr.: That is very

true, but I have to put cotton

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balls in my ears when I do Marc
Ronick: it.

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I love it.
And
by the way, this spotlight

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series, the whole idea of this

is to take our community members

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and put their shows in the

spotlight, share what our

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community is up to, and maybe

give them a little feedback if

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necessary along the way, good,

bad, indifferent, to give them a

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little bit of feedback.
So, what
we're gonna do is

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play their trailer right now for
you, and
then we'll talk about

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it and get your thoughts on the
other side.


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Here we go.
Audio Clip: Hey, I'm Lisa


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Gibson, and I'm Sam Sperling,
and we've been together.

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Oh no,
we've been friends for
20 years.

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Thanks for clarifying that,

Samantha.

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Wow, 20 years.
Why wouldn't we do a podcast


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together, right?
That's 20 years of love and more

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than 20 years
of shaking our
heads at people and ourselves.

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We lost whatever
social
filters we might have had years

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ago.
And on our weekly
podcast,

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we'll have conversations we
probably
shouldn't share.

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We share the daily trials and
tribulations of
being

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impatient, judgmental
middle-aged white chicks in


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their mid-50s.
We're talking about aging, the

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good, the bad,
the unexpected
smells, but at least we're doing

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it together,
one sarcastic
comment at a time.

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We promise a show without

filters from a duo that's not

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quite politically correct.

Listen for new episodes every

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Friday with show notes, links,

and transcripts at I Shake My

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Head pod.com Follow and

subscribe on Apple Podcasts,

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Spotify, YouTube, or wherever

you get your podcasts.

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Marc Ronick: So, there you go.

And I just want to know that

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last part, the good, the bad,

and the smells.

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I want to know what that's all
DR: we don't talk about.

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It, I Ralph Estep Jr.: got these
here
on the farm.

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See, I raised Black Angus cows,
and the smells out
here,

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especially in July in Delaware,
are amazing.

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Maybe
there's a podcast in
that for me too.

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DR: Not in the club.
I'm so
sorry, you're not in

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the club.
So, let's just leave it at.

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That Marc Ronick: Ralph, I saw
before
we get back to this

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clip, I saw that one of your
cows had a baby
recently.

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Ralph Estep Jr.: Yes, we had a

little baby calf born yesterday.

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Just absolutely amazing.
But
this mama cow decided to

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probably the hottest day of the
year so far to be like, "You

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look, it's time to drop the

calf.

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But I'm happy to report the calf
is doing great.

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I can't
tell if it's a little
boy or a little bull calf, a

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little girl
calf, but it's out
running around the pasture this

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morning,
so it seems like it's
having a great day, but it's all

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legs, so
if you ever seen one
born, they look like a table

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with just
these long legs, and
that's all there is right now.

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Marc Ronick: Yeah, they look

like they're teenagers, human

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teenagers, right, like the same
idea, the awkward body type,

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DR: they gotta grow Ralph Estep
Jr.: exactly, but
but just

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consider this, if you've ever
had a baby.

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Baby
calves are 50 pounds at
birth, so just think about that.

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Marc Ronick: Yeah, yeah, my

golden doodle is 65 pounds, so

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that gives you an idea, right

there.

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That's crazy.
Yeah.

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All right, so back to this clip.
I
shake my head.

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I'm curious after hearing it,
Who do you guys
think this

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podcast is for, like, who's
their target audience?


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They didn't quite address that,
but Dr. is pointing to herself.

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Okay, yeah, okay.

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So it's DR: absolutely Marc
Ronick: okay.

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It's Sid.
How
about you?

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You just raised your hand.
Go for it.

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Sid Meadows: Yeah, I mean, it's
no doubt that this podcast is

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targeted at middle-aged women in

their 15 and above, and I said

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middle, not old age, but you

know, I absolutely love this

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trailer.
It's..

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I was laughing,
I was smiling
the whole time through it.

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I love how real they
were, and
I love how authentically they

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put the call
to action in
there about where to find

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everything.
Marc Ronick: Yes, Sid Meadows:

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and we're to follow
them.
It was so natural, and I would

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imagine that if I listened
to
the show, my cheeks would hurt

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from laughing so much.
Marc Ronick: There is a, an


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obvious chemistry that we get
from that trailer, that you can

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just hear it from them, and
yeah, there's something about


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their personalities and that
chemistry that drew me in as


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well.
I was smiling the whole way

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through when I first heard

this, and with that call to

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action, one that stuck out to me

that I noticed was they say

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listen for new episodes every

Friday with show notes, links,

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and transcripts, like they're

actually giving you more reasons

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why you can go check them out on

Friday.

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I found that interesting.
DR: I Like, that Marc Ronick: I

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also wonder, you
know, we do
it here, we do it all the time.

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We say show notes,
but does
our audience really know what

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that means?
Like, does
the casual podcast

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listener know what show notes
are?

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Some might,
because if they're
listening to a lot of shows

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regularly, they
hear that
often, but I just wonder, like,

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will that draw
people in or
not?

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I don't know.
DR: Well, I mean, when we give


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out links during a show, during
an episode, we will always


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follow it up with and just go to
the show notes, right?

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So, I
mean, one of my shows
that I produce, I've gotten into

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the
habit of just doing a
really short paragraph and the

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links,
and that's it.
Marc Ronick: Okay, DR: and then

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00:08:06,291 --> 00:08:12,096
on her website is
where I do
like the full blog post kind of

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show notes.
Marc Ronick: Got it?

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Okay, cool.

Love that.

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Ralph Estep Jr.: I had a

counterpoint marc.

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If you don't mind me
interjecting it, not at
all.

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So, as I was listening to the
trailer, it's great.

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It had
great energy, but I'm
worried that is it going to be a

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lot of
insider talk over the
last 20 years that the audience

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won't
get because they didn't
live that experience, and that's

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that's..
I haven't listened to the

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podcast, to be very candid

with you, but it's a sort of a

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red light for them, maybe is to
say, make sure you're laying

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that out, DR: do we know what
Marc Ronick: I don't know what


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episode they're on, and listen,
I can relate to that concern as

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somebody who hosted a show very
similarly described, I'll say,


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right, the Mark and Lowell show
was just that, two friends,


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friends for decades talking
about our past and are present,

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and that can get a little
inside, and the key is, and I


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too have not yet listened to the
show, although I am intrigued,


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and probably will.
The key is to make sure that

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you're always
setting the joke
up right, like even though your

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audience, the
regulars, know
the joke and probably don't need

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the setup.

You have to oftentimes I believe

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find a way to make sure they are

in the know.

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So, a lot of times, like, we'll,
an inside joke
would come up

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on that show, and at some point,
and it happens
here too, for

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that matter, and I will find a
point to just
squeeze my way

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into that conversation,
interject, and and
make sure

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that they understand what we're
talking about.

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Ralph Estep Jr.: Hey Marc, you

might want to go to John,

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because John Domingo just put a
comment.

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I don't know if he can chat
about it or not, but he put
a

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very interesting comment in the
chat.

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Marc Ronick: John, what say you,

sir?

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Good morning.
John: All right, I'll give you a

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backstory about this show.
I was in a Facebook group about

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eight
years ago.
And Lisa says I have a podcast

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and we podcast from
our car
and I went, oh boy, let me go

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00:10:08,650 --> 00:10:12,254
listen to this dumpster
file,
and I wasn't wrong, the audio

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00:10:12,254 --> 00:10:15,207
quality was horrible, they
put
a phone in a cup holder and they

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00:10:15,207 --> 00:10:17,871
would have conversations,
but
they said that they always had

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00:10:17,871 --> 00:10:20,091
these amazing conversations
in
the car when they were driving

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somewhere, so I said to
them,
I found something really

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00:10:23,720 --> 00:10:26,780
interesting about the two of

them, and I've been producing

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00:10:26,840 --> 00:10:31,730
that show, the audio of it and

the video of it, since I don't

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00:10:31,730 --> 00:10:34,214
know, but they're on episode 510

now.

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They've never missed a Friday.
They, she had a heart
attack

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00:10:38,575 --> 00:10:42,704
on her 60th birthday, I'm sorry,
her 50th birthday, she
had a

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00:10:42,704 --> 00:10:44,798
heart attack.
Whoa, and a..

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00:10:44,798 --> 00:10:47,746
I don't know, eight six or

eight bypass surgery.

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00:10:47,746 --> 00:10:50,318
She.. they never missed an
episode.

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00:10:50,318 --> 00:10:54,988
We drug
up clips for the best
of, and all, when she went

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00:10:54,988 --> 00:10:56,248
through her
surgery and
everything.

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00:10:56,248 --> 00:10:59,658
They've never missed an episode.
They're
two friends, and they

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00:10:59,658 --> 00:11:03,144
used to do it in the car.
They almost died
of carbon

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00:11:03,144 --> 00:11:07,062
monoxide poisoning one time,
because they were doing it
in

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00:11:07,062 --> 00:11:10,975
Canada, and it was minus 50
degrees Celsius, and they were


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00:11:10,983 --> 00:11:14,892
in the car with the car running
in a parking garage, and they


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00:11:14,900 --> 00:11:17,190
started to get carbon monoxide
poisoning.

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00:11:17,400 --> 00:11:21,094
Marc Ronick: Oh my god, John: so
they've been doing this
a long

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00:11:21,094 --> 00:11:22,524
time.
Finally, when Covid came in,

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00:11:22,524 --> 00:11:24,683
because I was begging
them to
go inside, get microphones.

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00:11:24,683 --> 00:11:28,021
Finally, when Covid
came, they
couldn't do it in the car

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anymore, so they went inside

with microphones, and they sound

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00:11:31,220 --> 00:11:32,718
pretty good.
So they're kind of
like a pet

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00:11:32,718 --> 00:11:34,070
product.
They're friends of mine, they're

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00:11:34,070 --> 00:11:36,265
friends
of mine.
They live in Canada, they're

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00:11:36,265 --> 00:11:41,158
well, 2100 miles away
from me.
But yeah, I do their show every

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00:11:41,158 --> 00:11:44,108
week.
I do the I take
their audio.

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00:11:44,108 --> 00:11:46,838
They do.
They now use Riverside.

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They love it.
I
hate it.

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00:11:49,077 --> 00:11:53,115
But DR: John, are they in the
same
room when they are

219
00:11:53,115 --> 00:11:56,159
recording?
Are they like virtual John:

220
00:11:56,159 --> 00:11:58,072
separate rooms?
They're
they're in separate

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00:11:58,072 --> 00:11:58,900
houses, right?
Yeah.

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00:11:59,230 --> 00:12:01,940
DR: Oh, okay, okay.
John: That's one of the things,

223
00:12:01,940 --> 00:12:05,400
is Samantha has never invited
Lisa to her apartment.

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That's
one of the things, and
it's, it's a fun lesson, because

225
00:12:11,065 --> 00:12:13,920
they
don't really talk
politics, and it's about the

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stuff that goes
on in their
lives and stuff.

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So, I think you would like it.
Marc Ronick: Yeah.

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DR: So, do they have sponsors?

Are they monetizing?

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John: They are monetizing.
They
do have, they work with

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a, they work with a network,
some kind
of women's Canadian

231
00:12:31,109 --> 00:12:33,103
network.
They work with, Marc Ronick: oh,

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but John: besides that, they
have
one, they have a pre-roll

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and a mid-roll commercial, is
what
they use, and they don't,

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I think they do it through the

network that they use.

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Okay, DR: okay.
Marc Ronick: And by the way, if

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anybody does want to check out
that show, go to I Shake My Head

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pod.com and you can find out
all about it.

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And I believe it's a
pod page
website, just taking a look at

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it, just calling that
out.
Yeah, okay, cool.

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And that's cool, John.
Did you
introduce us to them?

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John: I don't remember.
I think
I sent the promo in.

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00:13:07,800 --> 00:13:11,340
Marc Ronick: Okay, John: but I
don't know if they,
because I

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told them about this show,
because they do a lot of


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podcasting, and I find, you
know, like I said, I listen to


245
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the show every day, so I find a
lot of useful information about

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00:13:20,039 --> 00:13:22,361
podcasting in here.
Marc Ronick: Yeah, John: so I

247
00:13:22,361 --> 00:13:24,798
told them about it,
but I
don't know if they sent it, but

248
00:13:24,798 --> 00:13:28,260
I know I sent the promo
in.
Marc Ronick: Got it.

249
00:13:28,260 --> 00:13:30,035
Okay, very
cool.
That's awesome.

250
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I love the synergy here, and the
way that
this all comes

251
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together.
That's awesome.

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And yeah, I'm gonna
absolutely
check them out.

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I hope you do as well.
I shake my
head, pod.com

254
00:13:42,001 --> 00:13:45,962
pod.com All right, I think it's
time we dig into
today's

255
00:13:45,962 --> 00:13:47,170
topic.
That was fun.

256
00:13:47,380 --> 00:13:49,524
This is why we do the spotlight
stuff.

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I think it's a fun thing that we
do here, and hopefully
helpful

258
00:13:53,664 --> 00:13:56,355
to the podcasters.
And if you want to submit yours,

259
00:13:56,355 --> 00:13:59,490

just go to Podcasting Morning
show.com/spotlight All right, so

260
00:13:59,490 --> 00:14:02,880

today here's where I want to
go.

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00:14:03,120 --> 00:14:08,010
BC brought this up, and I think
that it's important to dig into

262
00:14:08,040 --> 00:14:11,040
this, because a lot of

podcasters hear the word

263
00:14:11,190 --> 00:14:15,990
sponsorship and immediately

think about ad reads, pre roll,

264
00:14:16,350 --> 00:14:21,401
mid roll, post roll, hopefully a

host read ad, maybe promo

265
00:14:21,401 --> 00:14:25,320
codes, that's the way that I see
a lot
of podcasters looking at

266
00:14:25,320 --> 00:14:29,186
this, and if your download
numbers
aren't quote unquote

267
00:14:29,186 --> 00:14:34,130
huge yet, it's easy to assume,
well, I'm,
I guess I'm not

268
00:14:34,130 --> 00:14:39,792
ready for sponsors, but what if
it's a
limited way of thinking

269
00:14:39,792 --> 00:14:44,788
about this as far as sponsorship
goes,
what if sponsors aren't

270
00:14:44,788 --> 00:14:48,679
only buying airtime?
What if there
are other parts

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00:14:48,679 --> 00:14:52,660
of your podcast brand that carry
value, carries
attention,

272
00:14:52,660 --> 00:14:56,800
trust, influence, etc.
That idea is what I'm
talking

273
00:14:56,800 --> 00:15:00,079
about, that BC brought to us
and.

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00:15:00,079 --> 00:15:04,266
Called it podcast
real estate,
so this morning we're asking,

275
00:15:04,266 --> 00:15:08,578
what does that
actually mean?
What parts of your show are

276
00:15:08,578 --> 00:15:12,600
worth offering,
and how do you
avoid turning sponsorship into

277
00:15:12,600 --> 00:15:16,547
one more
overwhelming thing on
your plate?

278
00:15:16,547 --> 00:15:22,010
So, bc before we go any

further, give us the simplest

279
00:15:22,250 --> 00:15:25,610
version of what you mean by

podcast real estate, and what

280
00:15:25,670 --> 00:15:29,390
you think podcasters may be

missing when they only think

281
00:15:29,420 --> 00:15:33,410
about ad reads.
BC Babbles: Sure, I think my


282
00:15:33,418 --> 00:15:37,735
simplest definition of podcast
real estate would be any digital

283
00:15:37,735 --> 00:15:42,585

asset or channel that they
control that they can leverage


284
00:15:42,593 --> 00:15:46,842
as it relates to their brand,
and I know it sounds broad, but

285
00:15:46,842 --> 00:15:49,360
I think as we go into the
conversation, we'll realize that

286
00:15:49,360 --> 00:15:53,665

it can be that inventory can
be pretty expansive, and a lot

287
00:15:53,665 --> 00:15:55,240
of
podcasters don't realize
that.

288
00:15:55,930 --> 00:15:58,350
Marc Ronick: Yeah, that makes,

yeah, makes a lot of sense.

289
00:15:58,350 --> 00:16:00,690
I feel like DR. wanted to
comment,
am I wrong?

290
00:16:00,690 --> 00:16:02,560
I just thought maybe you were,
you were..

291
00:16:02,590 --> 00:16:06,940
DR: oh no, I immediately I

started thinking of local

292
00:16:07,450 --> 00:16:08,890
sponsors.
Marc Ronick: Hmmmm..

293
00:16:09,060 --> 00:16:13,170
DR: you have a show and you

know, go for those local

294
00:16:13,260 --> 00:16:14,793
sponsors too.
I don't know if
that's

295
00:16:14,793 --> 00:16:17,480
something that you're going to
be hitting on during
your

296
00:16:17,480 --> 00:16:19,590
talk, BC, but that's where my
mind went.

297
00:16:19,980 --> 00:16:21,716
Marc Ronick: Yeah, that that

makes sense.

298
00:16:21,716 --> 00:16:26,087
I was thinking again recently
about local, not
just with

299
00:16:26,087 --> 00:16:28,208
sponsors, but even local
promotions.

300
00:16:28,208 --> 00:16:31,133
I was having a
conversation
with that client I've told you

301
00:16:31,133 --> 00:16:34,352
guys about before,
that
they're, for lack of a way of

302
00:16:34,352 --> 00:16:36,350
putting it, not trying to

sound negative, they're obsessed

303
00:16:36,380 --> 00:16:40,960
with getting numbers, lots of

people to listen, and they're

304
00:16:41,050 --> 00:16:43,720
feeling like they're a little

bit plateaued right now, and I

305
00:16:43,870 --> 00:16:46,750
said, well, maybe we need to go
outside the box, you know, it's

306
00:16:46,810 --> 00:16:49,510
one of those, the definition of
insanity, right, it's like

307
00:16:49,510 --> 00:16:51,878
we're doing the same thing over
and
over and over again, and

308
00:16:51,878 --> 00:16:55,110
hoping for a new result, and
it's not
happening, so why not

309
00:16:55,110 --> 00:16:58,120
start getting out there to the
local
community and promoting

310
00:16:58,120 --> 00:17:01,032
it that way, so I know that's a
whole
other conversation, but

311
00:17:01,032 --> 00:17:03,447
that got me thinking when you
said that,
dear, and I just

312
00:17:03,447 --> 00:17:06,285
wanted to call that out.
So, all right, so
thank you

313
00:17:06,285 --> 00:17:07,958
for that, BC.
Appreciate that.

314
00:17:07,958 --> 00:17:12,599
And this is,
can be for you,
BC, it can be for anybody here,

315
00:17:12,599 --> 00:17:14,640
right?
This is
a group conversation,

316
00:17:14,640 --> 00:17:19,940
so, but I will say this, BC,
what made you
start thinking

317
00:17:19,940 --> 00:17:22,040
personally beyond the episode
itself, right?

318
00:17:22,040 --> 00:17:24,319
Like,
I know that you have a
podcast.

319
00:17:25,069 --> 00:17:28,040
What made you start thinking

maybe there's more real estate

320
00:17:28,099 --> 00:17:30,175
here?
BC Babbles: Thankfully, it's my

321
00:17:30,175 --> 00:17:32,330
background in marketing.
I've done a lot of marketing

322
00:17:32,330 --> 00:17:34,400
work
with nonprofits, and as
we know, nonprofits,

323
00:17:34,400 --> 00:17:38,806
sponsorships are a
huge thing,
and a lot of my previous roles

324
00:17:38,806 --> 00:17:44,794
not only included
managing
where sponsors were seen based

325
00:17:44,794 --> 00:17:49,474
on their packages,
but also
designing those sponsorship tier

326
00:17:49,474 --> 00:17:51,558
packages that
organizations
offer.

327
00:17:51,558 --> 00:17:56,140
So, in doing that, I got to see
just
how much real estate an

328
00:17:56,230 --> 00:18:00,568
organization had, and I realized

recently that translates

329
00:18:00,568 --> 00:18:02,790
pretty well over to podcasters
too.

330
00:18:02,790 --> 00:18:05,872
So,
I thought that's why I
started thinking this is a

331
00:18:05,872 --> 00:18:08,145
pretty solid
topic.
Marc Ronick: Yeah.

332
00:18:08,145 --> 00:18:12,348
Now, one
other area, I guess,
where I want to say is, what's

333
00:18:12,348 --> 00:18:17,379
one piece
of podcast real
estate that you or anybody here

334
00:18:17,379 --> 00:18:20,605
thinks
podcasters commonly
overlook, right?

335
00:18:20,605 --> 00:18:22,730
Like, we automatically
assume
our podcast.

336
00:18:23,690 --> 00:18:24,596
BC Babbles: Yeah, that's a great

question.

337
00:18:24,596 --> 00:18:27,665
And I think it can be kind of an
individual basis, but
I think

338
00:18:27,665 --> 00:18:30,746
common ones would include things
like websites and
newsletters,

339
00:18:30,746 --> 00:18:35,210
any of those kind of main
platforms that you use
to push

340
00:18:35,210 --> 00:18:38,804
your content, your main content,
or related content can
be

341
00:18:38,804 --> 00:18:42,268
solid pieces of real estate that
podcasters may not realize
to

342
00:18:42,268 --> 00:18:44,830
use or leverage when it comes to
sponsorships.

343
00:18:45,390 --> 00:18:48,450
Marc Ronick: Yeah, absolutely.

And you know, I saw Ralph, did

344
00:18:48,450 --> 00:18:49,935
you want to say something?
I
just feel like you might

345
00:18:49,935 --> 00:18:51,288
have been.
Ralph Estep Jr.: Yeah, I did,


346
00:18:51,296 --> 00:18:53,722
actually, because I think one of
the things we need to focus in


347
00:18:53,730 --> 00:18:55,947
on is and use a real estate BC.
I love that.

348
00:18:55,947 --> 00:18:58,705
I think the biggest
piece of
real estate that a lot of

349
00:18:58,705 --> 00:19:02,250
content creators don't get is

their audience itself is real

350
00:19:02,250 --> 00:19:07,094
estate, and what goes along with

that is a lot of trust and a

351
00:19:07,094 --> 00:19:09,491
lot of other things.
So, as we get
into this

352
00:19:09,491 --> 00:19:12,265
discussion today, think about
that, because as you
open up

353
00:19:12,265 --> 00:19:15,135
more pieces of real estate, just
make sure you're
remembering

354
00:19:15,135 --> 00:19:17,850
your first piece of real estate
is your audience.


355
00:19:17,858 --> 00:19:21,140
You lose that, you've got
nothing left to stake your


356
00:19:21,148 --> 00:19:22,763
claims on, BC Babbles: can you?
I love
that.

357
00:19:22,763 --> 00:19:25,301
So, maybe a good way to look at
it might be that the
audience

358
00:19:25,301 --> 00:19:28,785
is the real estate, but the
assets are the inventory.

359
00:19:28,785 --> 00:19:30,290
Ralph Estep Jr.: Yeah, I mean, I

think about it like when I

360
00:19:30,290 --> 00:19:32,644
used to play Monopoly, right?
You go
around the board and

361
00:19:32,644 --> 00:19:34,938
you would land on a property,
and then you
would put houses

362
00:19:34,938 --> 00:19:36,622
on it, you would put apartments
on it.

363
00:19:36,622 --> 00:19:39,985
I
think we have to start off
with the basis of our biggest

364
00:19:39,985 --> 00:19:42,726
real
estate as content
creators is our audience, and

365
00:19:42,726 --> 00:19:46,059
that's where
the trust starts.
And then these are all things

366
00:19:46,059 --> 00:19:49,524
that you can
bring products
and services and ideas and

367
00:19:49,524 --> 00:19:52,979
sponsorships to your
audience,
but never forget that trust

368
00:19:52,979 --> 00:19:56,126
you've built up can be
lost in
an instant if you're not careful

369
00:19:56,126 --> 00:19:58,093
about what you introduce
to
your audience.

370
00:19:58,093 --> 00:19:59,830
I'm not trying to sidetrack the
conversation.


371
00:19:59,838 --> 00:20:01,860
Question, I just think it's
important that we start with


372
00:20:01,868 --> 00:20:04,695
that, because if you're a new
podcaster, the only thing you


373
00:20:04,703 --> 00:20:08,943
have going for you is the trust
that you have right now with


374
00:20:08,951 --> 00:20:11,007
your audience.
Violate that, and you're going

375
00:20:11,007 --> 00:20:13,485
to spend a whole
lot of time
rebuilding that.

376
00:20:13,485 --> 00:20:15,247
BC Babbles: Right.
Marc Ronick: Thank you, Ralph


377
00:20:15,255 --> 00:20:17,055
and Sid.
I know you want to say

378
00:20:17,100 --> 00:20:19,986
something, and I have a question

for you as well.

379
00:20:19,986 --> 00:20:22,650
So, DR. wants to chime in.
I'm going to go to
her first,

380
00:20:22,650 --> 00:20:25,195
and then I'll go to you with
your response, and then
a

381
00:20:25,195 --> 00:20:29,535
question for you.
Go ahead, DR. DR: So, when

382
00:20:29,535 --> 00:20:34,316
thinking about how
you can
package basically something for

383
00:20:34,316 --> 00:20:40,824
sponsors, I do
like to think
outside the box, and it could be

384
00:20:40,824 --> 00:20:46,587
maybe alive on
on Instagram,
where audience members can ask

385
00:20:46,587 --> 00:20:51,126
questions, you
know, and get
direct answers from the sponsor,

386
00:20:51,126 --> 00:20:54,215
whoever the
sponsor is.
You mentioned newsletters, I

387
00:20:54,215 --> 00:20:58,281
think that is
like my number
one thing, to be honest with

388
00:20:58,281 --> 00:21:00,321
you.
I'm a
newsletter freak.

389
00:21:00,321 --> 00:21:04,716
And also, how about like live
events, and that
kind of

390
00:21:04,716 --> 00:21:08,070
coincide with that, with the
local, there goes my camera


391
00:21:08,078 --> 00:21:12,084
with the low, with the local
thing going on that I had


392
00:21:12,092 --> 00:21:15,345
mentioned before, maybe live
events, Ralph Estep Jr.: I feel

393
00:21:15,345 --> 00:21:18,306
like I
need a soundtrack for
when, when DR. camera goes black

394
00:21:18,306 --> 00:21:21,372
or
something, like, you know,
back in black, or something,

395
00:21:21,372 --> 00:21:24,831
maybe
some ACDC, you know,
that you go right there Marc

396
00:21:24,831 --> 00:21:27,435
Ronick: as an audio first

podcast, that would probably not

397
00:21:27,435 --> 00:21:31,635
make sense when it happens for

our audio listeners, but I like

398
00:21:31,635 --> 00:21:33,580
the idea for sure.
Let's see
here.

399
00:21:33,580 --> 00:21:36,630
By the way, shout out producer
Ashley in the audience.


400
00:21:36,638 --> 00:21:38,970
We haven't seen Ashley in a
while.

401
00:21:38,970 --> 00:21:42,962
Great to see you, Ashley,
and
you are welcome to, as everyone

402
00:21:42,962 --> 00:21:45,559
is, but I just want to
shout
you out and say you're welcome

403
00:21:45,559 --> 00:21:48,975
to come up on stage at
any
point and be a part of this

404
00:21:48,975 --> 00:21:51,546
conversation.
You are a
permanent co-host

405
00:21:51,546 --> 00:21:55,104
here at the Podcasting Morning
Show, so
you're always

406
00:21:55,104 --> 00:21:57,876
welcome.
All right, so I did want to go

407
00:21:57,876 --> 00:22:01,980
to
Sid, I know he wanted to
chime in, I think he wanted to

408
00:22:01,980 --> 00:22:05,349
chime
in on some of those
overlooked pieces of real

409
00:22:05,349 --> 00:22:07,884
estate.
So, Sid,
you're welcome to

410
00:22:07,884 --> 00:22:12,000
share, but I know that when I
was telling you
about what we

411
00:22:12,000 --> 00:22:15,285
were doing today, you brought up
something really
important.

412
00:22:15,285 --> 00:22:19,089
So, also take this time to share
some of that too,
please.

413
00:22:19,089 --> 00:22:20,943
Good morning.
Sid Meadows: Good morning,


414
00:22:20,951 --> 00:22:23,299
everybody.
So to answer the question from

415
00:22:23,299 --> 00:22:27,474
BC, about are you
about the
real estate where overlooked?

416
00:22:27,474 --> 00:22:30,659
I think one of the
places you
might overlook, if you're a

417
00:22:30,659 --> 00:22:34,225
podcaster that does
audio and
video both, is your YouTube

418
00:22:34,225 --> 00:22:36,222
channel.
You can
separately monetize

419
00:22:36,222 --> 00:22:39,549
just your YouTube channel, which
could be
very beneficial.

420
00:22:39,549 --> 00:22:43,308
I also think that you could look
at, like,
your Instagram

421
00:22:43,308 --> 00:22:47,022
channel, for example, and
monetize that
separately with

422
00:22:47,022 --> 00:22:51,010
a with one sponsor.
So, when I had my first


423
00:22:51,018 --> 00:22:53,790
sponsor several years ago, we
had a pretty clear document


424
00:22:53,798 --> 00:22:56,700
about everything, and came back
to me, and he said, "Hey, what


425
00:22:56,708 --> 00:22:58,916
about social?
He was talking about Instagram

426
00:22:58,916 --> 00:23:03,927
and LinkedIn,
and I said that
was not included in our original

427
00:23:03,927 --> 00:23:06,169
package.
I'm
happy to update the

428
00:23:06,169 --> 00:23:09,299
proposal and give you the
additional cost for
it, and

429
00:23:09,299 --> 00:23:11,073
they passed on it, which is
fine.

430
00:23:11,073 --> 00:23:13,379
I knew they would pass
on it.
This is kind of why I positioned

431
00:23:13,379 --> 00:23:18,362
it that way, but you
know, I
think anywhere that you're

432
00:23:18,362 --> 00:23:22,890
publishing content is an

opportunity, Substack, great

433
00:23:22,890 --> 00:23:26,010
opportunity if you're active on
Substack, just to monetize that

434
00:23:26,250 --> 00:23:28,830
with one sponsor rather than

multiple sponsors like you have

435
00:23:28,830 --> 00:23:30,350
on your show.
So, I think
they're anywhere

436
00:23:30,350 --> 00:23:33,394
you're publishing content or
anywhere
you're showing up as

437
00:23:33,394 --> 00:23:36,090
the opportunity, I think, to

generate income.

438
00:23:36,090 --> 00:23:39,456
And to answer your question,
Marc, Marc Ronick: let me stop

439
00:23:39,456 --> 00:23:41,309
you
real quick.
I had a question about YouTube

440
00:23:41,309 --> 00:23:45,984
channel, and yes,
I totally
agree with you, that is its own

441
00:23:45,984 --> 00:23:49,767
revenue stream in
itself, and
I know that you personally have

442
00:23:49,767 --> 00:23:53,091
shared with us
before that
your podcasts, you consider

443
00:23:53,091 --> 00:23:55,899
audio first, is that
fair to
say, audio first?

444
00:23:56,740 --> 00:23:59,080
Sid Meadows: Yes, we're an audio

first podcast with a video

445
00:23:59,170 --> 00:24:01,278
component.
Marc Ronick: Okay, so how do you

446
00:24:01,278 --> 00:24:04,611

take advantage, or do you take
advantage yet of YouTube as from

447
00:24:04,611 --> 00:24:08,502

a financial standpoint?
Sid Meadows: So right now it's


448
00:24:08,510 --> 00:24:11,568
not monetized separately.
The ads that run on the audio


449
00:24:11,576 --> 00:24:15,350
podcast run on the video version
of it, so it's not separate.


450
00:24:15,358 --> 00:24:19,045
Moving forward, I don't know.
I'm rethinking about 2027 and


451
00:24:19,053 --> 00:24:22,295
what's that going to look like
as it relates to monetization,


452
00:24:22,303 --> 00:24:25,140
because I'm going to change some
things, but one of the things


453
00:24:25,148 --> 00:24:29,495
that I'm thinking about, along
with video, is the Apple and


454
00:24:29,503 --> 00:24:33,255
Spotify video, that's going to
cost me extra money to actually

455
00:24:33,255 --> 00:24:37,359
do, I'm not just going to do it
and include it, so I might


456
00:24:37,367 --> 00:24:40,923
actually monetize or charge or
find a sponsor that is the


457
00:24:40,931 --> 00:24:43,833
sponsor of the video, like we
could say our video sponsor is


458
00:24:43,841 --> 00:24:45,915
blah blah blah, yeah, kind of
thing.

459
00:24:45,915 --> 00:24:49,335
So Marc Ronick: you know what I
like about that too is when you

460
00:24:49,335 --> 00:24:52,305
say something like that on your
audio podcast, and you say, you

461
00:24:52,305 --> 00:24:56,190
know, our video is sponsored by
the Podcasting Morning Show, I

462
00:24:56,190 --> 00:25:00,030
like that because it's a cue, a
subtle cue to your list.

463
00:25:00,150 --> 00:25:02,934
Audience that, oh, there is

video out there, DR: right?

464
00:25:02,934 --> 00:25:06,471
Subliminal kind of, Marc Ronick:
yeah, almost, yeah,
it's just

465
00:25:06,471 --> 00:25:09,900
planting that seed and allowing
it to, and you may
discover

466
00:25:09,900 --> 00:25:12,360
Sid Meadows: that somebody on

your audio, well, you may

467
00:25:12,360 --> 00:25:15,030
discover that somebody in the

audio prefers to watch video

468
00:25:15,075 --> 00:25:17,295
when you talk about your video

feed, and they might go actually

469
00:25:17,295 --> 00:25:20,721
watch the video, right?
So it
can drive traffic just

470
00:25:20,721 --> 00:25:23,475
as much as YouTube can drive
traffic to
the audio.

471
00:25:23,475 --> 00:25:26,943
I think the audio can drive
traffic to the video
component

472
00:25:26,943 --> 00:25:29,539
as well.
So, again, I'll say it anywhere

473
00:25:29,539 --> 00:25:32,361
that you're
publishing, I
think there's an opportunity for

474
00:25:32,361 --> 00:25:36,555
you to evaluate
sponsorships
and how they might work for you.

475
00:25:37,035 --> 00:25:39,750
Marc Ronick: Yeah, and we

learned from an article in a

476
00:25:39,750 --> 00:25:42,315
study that was done that we

talked about yesterday.

477
00:25:42,315 --> 00:25:45,870
We learned that we know that

people, our audience, when I say

478
00:25:45,870 --> 00:25:49,258
people, our audience will follow

us to different platforms.

479
00:25:49,258 --> 00:25:53,439
So I say, don't be shy about
talking
about your different

480
00:25:53,439 --> 00:25:56,060
platforms, whether you're audio
first,
video first, wherever

481
00:25:56,060 --> 00:25:57,900
you are.
Talk about the other platforms.

482
00:25:57,900 --> 00:25:59,820

You don't have to go into a big

483
00:25:59,820 --> 00:26:04,485
spiel, a big selling pitch, but
you can just subtly talk about

484
00:26:04,485 --> 00:26:07,275
it, and those loyal listeners

are going to listen for that,

485
00:26:07,275 --> 00:26:09,285
and they're going to, they're

going to get curious.

486
00:26:09,915 --> 00:26:11,175
Ralph Estep Jr.: Hey Marc, I

want to throw something out

487
00:26:11,175 --> 00:26:12,488
there.
You just said it just
struck

488
00:26:12,488 --> 00:26:13,654
me.
Marc Ronick: Okay, Ralph Estep

489
00:26:13,654 --> 00:26:15,690
Jr.: I think one of
the things
that we need to do as content

490
00:26:15,690 --> 00:26:18,090
creators is reframe the

discussion that we're audience

491
00:26:18,240 --> 00:26:22,160
first, because the truth is our
audiences could care less if

492
00:26:22,220 --> 00:26:26,270
it's an audio or video, they

want value, so maybe as a, as a,

493
00:26:26,660 --> 00:26:29,690
as a group, we should start

thinking about audience first.

494
00:26:30,050 --> 00:26:31,730
It just, it just sent me when

you were talking about audio

495
00:26:31,760 --> 00:26:33,650
versus video first, because I

hear a lot of people talk, well,

496
00:26:33,800 --> 00:26:36,237
I'm audio first, well, I'm video

first, I think we all should

497
00:26:36,237 --> 00:26:38,780
be audience first, that's
exactly
what we're talking

498
00:26:38,780 --> 00:26:41,887
about today.
Marc Ronick: Yeah, I think, and

499
00:26:41,887 --> 00:26:44,469
Ashley, great point.
Ashley puts community first or

500
00:26:44,469 --> 00:26:46,989
audience
first.
Yeah, I'm there with you,

501
00:26:47,079 --> 00:26:48,399
Ashley.
I think our words are


502
00:26:48,407 --> 00:26:51,334
important, and I think that's a
great way of framing it.

503
00:26:51,334 --> 00:26:55,194
Either
way, however you prefer
to say it, I think Ralph, yeah,

504
00:26:55,194 --> 00:26:57,230
you're
onto something in this
day and age.

505
00:26:57,230 --> 00:27:00,039
As podcasting has evolved,

whether some people like it or

506
00:27:00,159 --> 00:27:05,009
not, video is a factor now, and
I think instead of saying audio

507
00:27:05,069 --> 00:27:07,859
first, video first, yeah, just

saying community first makes a

508
00:27:07,949 --> 00:27:11,699
lot more sense, and that goes to

that whole point that we just

509
00:27:11,699 --> 00:27:12,509
discussed.
Very cool.

510
00:27:12,509 --> 00:27:14,742
Thank you
for that, pointing
that out, Ralph.

511
00:27:14,742 --> 00:27:18,615
All right, so sit, I
mentioned
a moment ago that when we talked

512
00:27:18,615 --> 00:27:22,269
about today's show
topic, you
had a concern or something

513
00:27:22,269 --> 00:27:24,739
important you wanted
to share,
please bring it to us here.

514
00:27:25,640 --> 00:27:27,230
Sid Meadows: Yeah, absolutely.

And it's going to, it's going to

515
00:27:27,320 --> 00:27:30,757
align with what Ralph said just
a few minutes ago.

516
00:27:30,757 --> 00:27:33,890
Monetization will elude you,
real
monetization will elude

517
00:27:33,890 --> 00:27:36,046
you.
If you don't know your audience,

518
00:27:36,046 --> 00:27:39,592
if
you don't know who your
show is for, you're going to

519
00:27:39,592 --> 00:27:42,652
struggle
making real money
with your podcast, and when I

520
00:27:42,652 --> 00:27:44,956
say no, I
don't know
everything about them.

521
00:27:44,956 --> 00:27:49,534
You got to be, because
what
the bonds actually buy again.

522
00:27:49,534 --> 00:27:51,640
This is aligning with

something that Ralph just said.

523
00:27:51,940 --> 00:27:54,490
What the sponsor is actually

buying, or the advertisers

524
00:27:54,520 --> 00:27:56,473
actually buying, is access to

your community.

525
00:27:56,473 --> 00:28:00,067
Well, who is your community?
Can you clearly
articulate to

526
00:28:00,067 --> 00:28:03,675
your com to your sponsor,
potential sponsor, who
your

527
00:28:03,675 --> 00:28:07,737
audience is, what they do, what
they sell, the jobs that
they

528
00:28:07,737 --> 00:28:10,514
hold, how old are they?
Can you really communicate that?

529
00:28:10,514 --> 00:28:14,415
And
I think the more, and I've
talked to so many podcasters,


530
00:28:14,423 --> 00:28:18,395
and I've asked the question,
Who's your audience, who's your

531
00:28:18,395 --> 00:28:22,250
ideal listener, and so many of
them say, yeah, I don't really


532
00:28:22,258 --> 00:28:23,828
know, and that's honestly,
that's foundational.

533
00:28:23,828 --> 00:28:26,990
You have to
start there, and
if you don't really know who

534
00:28:26,990 --> 00:28:29,536
they are,
interview them, put
a call out to interview them,

535
00:28:29,536 --> 00:28:32,958
and I've
talked before about
how I track them and the things

536
00:28:32,958 --> 00:28:36,122
that I do to
stay connected
with them, but all eight of my

537
00:28:36,122 --> 00:28:39,557
sponsors, and
I'll talk about
this at the event in August, all

538
00:28:39,557 --> 00:28:43,540
eight of my
sponsors wanted
one common thing, and that was

539
00:28:43,540 --> 00:28:47,072
access to my
community.
They wanted to be inside my

540
00:28:47,072 --> 00:28:51,410
ecosystem and connect
with
audience, and every one of them

541
00:28:51,410 --> 00:28:53,500
has told me how much paying

off for them, how they're

542
00:28:53,560 --> 00:28:56,080
getting new customers, they're

getting new inquiries, and it's

543
00:28:56,230 --> 00:28:58,710
work.
And so, you know, I think
you

544
00:28:58,710 --> 00:29:02,034
just got, and I know my
audience, because I was one of


545
00:29:02,042 --> 00:29:04,820
them, and so many times when we
create content, that's what


546
00:29:04,828 --> 00:29:08,424
we're doing, is creating content
for our younger self, so you


547
00:29:08,432 --> 00:29:11,748
can't skip this part.
This to me is just foundational,

548
00:29:11,748 --> 00:29:15,648
and you
got to know who your
audience is, or who your show is

549
00:29:15,648 --> 00:29:17,895
for.
Marc Ronick: Yeah, I think


550
00:29:17,903 --> 00:29:20,900
that's very important.
And Sid, I feel like there was

551
00:29:20,900 --> 00:29:24,374
another
thing you were
concerned about, and I think it

552
00:29:24,374 --> 00:29:26,750
was around
overwhelm with this
discussion.

553
00:29:26,810 --> 00:29:28,280
Did you?
Oh, yeah, talk about
that too.

554
00:29:29,030 --> 00:29:29,570
Sid Meadows: Yeah.
Thank you.


555
00:29:29,578 --> 00:29:32,567
Sorry, I haven't had a chance to
go back and look at our text


556
00:29:32,575 --> 00:29:35,282
threads.
That's okay to jog my old brain.

557
00:29:35,282 --> 00:29:39,012
So, one of the things
that I
think about as a podcaster, as

558
00:29:39,012 --> 00:29:41,824
a, because you're
a marketer,
you're marketing your show,

559
00:29:41,824 --> 00:29:43,336
right?
Whether you
have a marketing

560
00:29:43,336 --> 00:29:45,930
degree or consider yourself a
marketer,
you're a marketer.

561
00:29:45,930 --> 00:29:49,142
Maybe it's accidental, but
you've got to
market your show

562
00:29:49,142 --> 00:29:52,566
in order to get the reach and
the visibility
that you need

563
00:29:52,566 --> 00:29:56,125
to bring listeners or watchers
into your into your
ecosystem,

564
00:29:56,125 --> 00:30:00,140
and when you try to be
everywhere and do everything.


565
00:30:00,148 --> 00:30:03,745
Saying you are going to
overwhelm yourself, and that's


566
00:30:03,753 --> 00:30:07,950
what I worry about, because,
like, I do Instagram partially,

567
00:30:07,950 --> 00:30:10,140
LinkedIn is my primary
platform.

568
00:30:10,830 --> 00:30:13,890
I'm considering Substack, but I
keep asking myself, as I'm

569
00:30:13,980 --> 00:30:16,950
trying to figure out my strategy

for Substack, do I have time?

570
00:30:17,070 --> 00:30:19,980
Can I be committed to this?

Right, is this something that I

571
00:30:20,070 --> 00:30:22,520
really want to do is just really

going to help me grow, and I

572
00:30:22,550 --> 00:30:24,950
haven't answered those

questions, but I don't need to.

573
00:30:24,980 --> 00:30:28,312
I don't need to just add one

more thing to my plate to do.

574
00:30:28,312 --> 00:30:32,510
I got enough to do on a daily

basis, and so I don't need to

575
00:30:32,630 --> 00:30:35,318
add one more thing.
And so I
worry about when we

576
00:30:35,318 --> 00:30:40,010
try to be everywhere and try to
be
everything to everybody, if

577
00:30:40,010 --> 00:30:42,594
it doesn't just create
overwhelm,
and I think

578
00:30:42,594 --> 00:30:45,718
overwhelm is one of the things
that contributes to
stress,

579
00:30:45,718 --> 00:30:49,375
that will contribute to anxiety,
that will contribute to


580
00:30:49,383 --> 00:30:52,240
podcasters stopping, and that
will contribute to pod fame.

581
00:30:52,240 --> 00:30:55,765
So,
I just say, be cautious.
Marc Ronick: I see Ashley's


582
00:30:55,773 --> 00:30:57,498
agreeing with you from the
audience.

583
00:30:57,498 --> 00:30:59,342
Yeah, I think that is

important.

584
00:30:59,342 --> 00:31:03,342
We gotta. there's so many moving
pieces to what we
do.

585
00:31:03,342 --> 00:31:07,070
Adding this as a piece can
really maybe be the tipping


586
00:31:07,078 --> 00:31:11,064
point for a lot of people, so
you got to, you got to make sure

587
00:31:11,064 --> 00:31:13,995

you know what you can handle,
and then how.

588
00:31:13,995 --> 00:31:18,786
But so let's, I
guess that's
just a good caveat, a good thing

589
00:31:18,786 --> 00:31:23,072
for you, the
listener, to keep
in mind as we dig into things

590
00:31:23,072 --> 00:31:26,894
like sponsor
packages and the
different types of things that

591
00:31:26,894 --> 00:31:32,540
we can put
together to sell to
a sponsor, and I think before we

592
00:31:32,540 --> 00:31:35,658
talk about
those, we probably
need to figure out to Sid's

593
00:31:35,658 --> 00:31:38,570
point where
our audience is
actually paying attention, you

594
00:31:38,570 --> 00:31:41,246
know, this goes
back to what
he was saying, understanding our

595
00:31:41,246 --> 00:31:43,583
audience,
knowing our
audience, right?

596
00:31:43,583 --> 00:31:46,356
So, for those on stage, or if
you're
in the audience and you

597
00:31:46,356 --> 00:31:51,016
want to participate, or watching
on
YouTube, for those of you,

598
00:31:51,016 --> 00:31:57,130
where does your audience seem
most
responsive outside of the

599
00:31:57,310 --> 00:32:00,633
podcast itself?
And listen, I
get that some of

600
00:32:00,633 --> 00:32:05,988
us may say, well, this area here
is most
responsive, but I'm

601
00:32:05,988 --> 00:32:09,125
not getting a lot of people
interacting with
me there.

602
00:32:09,125 --> 00:32:11,601
But when I get some interaction,
it's there.

603
00:32:11,601 --> 00:32:14,660
That's
fine.
If that's your answer, that's at

604
00:32:14,660 --> 00:32:16,520
least a starting point
for
you.

605
00:32:16,520 --> 00:32:19,651
If that's where you're hearing
from people, even if
it's from

606
00:32:19,651 --> 00:32:23,656
time to time, then maybe we want
to think about
focusing our

607
00:32:23,656 --> 00:32:26,975
efforts there.
So I'm curious, where do you all

608
00:32:26,975 --> 00:32:29,353

hear from your audience the
most?

609
00:32:29,353 --> 00:32:32,762
BC, go ahead.
BC Babbles: My audience right


610
00:32:32,770 --> 00:32:35,434
now is most responsive on my
Substack.

611
00:32:35,434 --> 00:32:39,930
First, second, I'd say
TikTok,
and then Instagram, because I'm

612
00:32:39,930 --> 00:32:42,130
getting a lot of the

responses, a lot of the likes,

613
00:32:42,370 --> 00:32:45,340
the views, and the downloads, so

pretty happy with that track

614
00:32:45,340 --> 00:32:48,045
so far.
Marc Ronick: Yeah, that makes


615
00:32:48,053 --> 00:32:49,995
sense.
And for me, for the podcasting

616
00:32:49,995 --> 00:32:54,166
morning show, I would
say,
man, I'll tell you, I feel like

617
00:32:54,166 --> 00:32:59,278
engagement is down, but
when I
get it, sometimes I'm getting it

618
00:32:59,278 --> 00:33:01,380
from my newsletters.

There will be times where a

619
00:33:01,440 --> 00:33:04,560
newsletter will go out and then
all of a sudden I'll get a

620
00:33:04,620 --> 00:33:08,910
handful of replies to that

newsletter, so that's one for

621
00:33:08,940 --> 00:33:11,904
me, for sure.
Instagram
occasionally, in the

622
00:33:11,904 --> 00:33:16,449
sense that I probably get - I'm
not getting
a lot of comments

623
00:33:16,449 --> 00:33:20,496
on my content lately, but I am
getting people
sliding into my

624
00:33:20,496 --> 00:33:24,020
DMs, people asking me questions,
reaching
out to me, curious

625
00:33:24,020 --> 00:33:28,040
about my services, etc.
So I'd say
probably, as far as

626
00:33:28,040 --> 00:33:31,240
where my audience connects with
me, it
would be those two

627
00:33:31,240 --> 00:33:34,394
places the most, and actually
Facebook
would be a big one

628
00:33:34,394 --> 00:33:37,989
now as well, because of our
Facebook group
community over

629
00:33:37,989 --> 00:33:41,548
at DR: LinkedIn, anything on

LinkedIn, Marc Ronick: man.

630
00:33:41,548 --> 00:33:46,089
Yes, but you
know I'm gonna
say no, because I feel like most

631
00:33:46,089 --> 00:33:51,081
of that
engagement are the
spammers and those guys, the

632
00:33:51,081 --> 00:33:54,733
spammers and
scammers, but I
do definitely get communication

633
00:33:54,733 --> 00:33:58,431
there, but
it's more from my
colleagues there than from my

634
00:33:58,431 --> 00:34:01,347
audience, but
I do get some
comments, I'm kind of

635
00:34:01,347 --> 00:34:04,319
wishy-washy here on LinkedIn,

but I'm probably just not giving

636
00:34:04,379 --> 00:34:07,461
it enough credit, and I think

that's why Sid Meadows: LinkedIn

637
00:34:07,461 --> 00:34:11,262
is first
for me, where my
audience is, and I get great

638
00:34:11,262 --> 00:34:14,274
engagement, I
get decent
amount of shares and comments.

639
00:34:14,274 --> 00:34:18,768
Second would be the
LinkedIn
newsletter feature, I have over

640
00:34:18,768 --> 00:34:21,940
almost 100 subscribers
on my
LinkedIn newsletter, I think,

641
00:34:21,940 --> 00:34:26,344
and when we do a
newsletter,
we do a newsletter with every

642
00:34:26,344 --> 00:34:31,335
interview podcast,
and when we
do LinkedIn email set out to the

643
00:34:31,335 --> 00:34:34,188
people that have
subscribed
and have that setting turned on,

644
00:34:34,188 --> 00:34:39,813
we get a over 50%
open rate,
and which is really high, and a

645
00:34:39,813 --> 00:34:43,665
seven to 8% click
rate, which
is also really high.

646
00:34:43,665 --> 00:34:48,915
And then my third would be my

email list every Tuesday at 950

647
00:34:48,915 --> 00:34:51,824
morning, they're getting an

email from me, and they know it.

648
00:34:51,824 --> 00:34:56,032
And the open rates are 49 to 52%

depending.

649
00:34:56,032 --> 00:34:59,590
The click rates are 8% and
that's really good.

650
00:34:59,590 --> 00:35:03,050
So
you know, those are the
three places that get the most


651
00:35:03,058 --> 00:35:06,336
engagement for me.
I mean, I don't really focus a

652
00:35:06,336 --> 00:35:09,414
lot on
Instagram.
I probably should, you know,

653
00:35:09,414 --> 00:35:12,417
again, it's just like
I'm
doing it, but I'm not doing it

654
00:35:12,417 --> 00:35:15,594
the best way or the right
way.
Marc Ronick: I wonder why you


655
00:35:15,602 --> 00:35:18,415
say you think you should on
Instagram, because is your


656
00:35:18,423 --> 00:35:20,949
audience there?
Sid Meadows: Yes, yeah, yeah, I

657
00:35:20,949 --> 00:35:24,455
know that they are there.
Marc Ronick: Okay, about DR:

658
00:35:24,455 --> 00:35:26,565
your newsletter, Sid Meadows:
yeah, the LinkedIn
one, yeah.

659
00:35:27,075 --> 00:35:31,665
DR: Well, not the LinkedIn one,
I mean, do you have one aside

660
00:35:31,665 --> 00:35:33,855
from the LinkedIn?
Sid Meadows: No, I do not.

661
00:35:33,855 --> 00:35:35,997
I
know I do not.
Again, that's something else on

662
00:35:35,997 --> 00:35:37,914
my list.
Like,
okay, I can I do this?

663
00:35:37,914 --> 00:35:40,068
Yeah, I can do this.
Do I have time?

664
00:35:40,068 --> 00:35:43,972
I
don't know this.
I don't, I just, I send a weekly

665
00:35:43,972 --> 00:35:47,460
email.

It's a, if it's, it's for me,

666
00:35:47,460 --> 00:35:50,091
it's an above the scroll.
It's
mostly text only, very

667
00:35:50,091 --> 00:35:52,032
few.
If I do it, DR: that's basically

668
00:35:52,032 --> 00:35:54,738
what I
wanted to know about.
Most text only.

669
00:35:54,738 --> 00:36:00,030
I have been told by a few

people that if you get, you

670
00:36:00,030 --> 00:36:04,125
know, the artistic side of me

wants that beautiful banner with

671
00:36:04,125 --> 00:36:09,015
the colors and everything, and

people have told me they're it's

672
00:36:09,015 --> 00:36:11,865
not going to open, it's going to

open slow because of some

673
00:36:11,865 --> 00:36:14,625
people's systems, and then

they're going to get upset, and

674
00:36:14,625 --> 00:36:17,955
they just, they're just going to

click off of it and put you in

675
00:36:17,955 --> 00:36:20,079
the, you know, in the round

file.

676
00:36:20,079 --> 00:36:23,034
Well, in Sid Meadows: Microsoft,
DR. You
have to click the

677
00:36:23,034 --> 00:36:25,153
download images button on my
email.

678
00:36:25,153 --> 00:36:28,998
I had
more, more, more like
scrolls, for and I hate for

679
00:36:28,998 --> 00:36:30,990
controlling
it.
I hate getting an email from

680
00:36:30,990 --> 00:36:33,850
somebody that's going to take me

five scrolls to read it,

681
00:36:33,850 --> 00:36:35,790
right?
So I'm really protective of


682
00:36:35,798 --> 00:36:38,440
that.
It's like if you scroll, it's a

683
00:36:38,440 --> 00:36:41,320
half of a scroll.
I use
emojis occasionally, or

684
00:36:41,320 --> 00:36:45,852
bullet points to bullet point
the
highlights of the episode,

685
00:36:45,852 --> 00:36:49,547
and my call to action is always
the
same, and you know it's

686
00:36:49,547 --> 00:36:52,352
just really simple and easy to
read,
and I'm just really

687
00:36:52,352 --> 00:36:55,059
protective because I'm really,
and listen,
a couple of years

688
00:36:55,059 --> 00:36:58,368
ago I edited that email list
from 2000 people
down to 500

689
00:36:58,368 --> 00:37:01,897
If you had never opened up an
email for me, I
took you off

690
00:37:01,897 --> 00:37:04,065
my list, and my marketing person
was like, 'You
sure you want

691
00:37:04,065 --> 00:37:05,364
to do this?
I'm like, 'Yes.

692
00:37:05,364 --> 00:37:08,156
And when I did, my
open rate
skyrocketed.

693
00:37:08,156 --> 00:37:11,016
My click-through rate
skyrocketed,
focused on the

694
00:37:11,016 --> 00:37:15,216
people that want to hear from
me, and so I'm
emailing them

695
00:37:15,216 --> 00:37:17,244
today.
Thursday, I'm emailing them

696
00:37:17,244 --> 00:37:19,869
today.
Rarely
send an extra email,

697
00:37:19,869 --> 00:37:24,111
but I am sending an extra email
today at
115 about the new

698
00:37:24,111 --> 00:37:27,070
program that I launched, the
private podcast,
and I'm

699
00:37:27,070 --> 00:37:30,340
anxious to see how that goes,
because there were some
other

700
00:37:30,340 --> 00:37:34,404
things that I did this past week
about the private
podcast that

701
00:37:34,404 --> 00:37:37,135
has really yielded great
results, we could talk
about

702
00:37:37,135 --> 00:37:40,197
later, but you know, I'm just
super protective of that
email

703
00:37:40,197 --> 00:37:43,290
list, because they're engaged
with me, and I'm never
going

704
00:37:43,290 --> 00:37:45,801
to spam them.
Marc Ronick: Fair enough.

705
00:37:45,801 --> 00:37:48,259
Thank
you, Sid.
And, yeah, good question, DR.

706
00:37:48,259 --> 00:37:52,245
Appreciate that
one.
So, all right, well, Ralph Estep

707
00:37:52,245 --> 00:37:53,295
Jr.: Marc, can I
jump in there
for a second?

708
00:37:53,295 --> 00:37:54,695
Marc Ronick: Oh, yeah.
Sorry,
Ralph, I saw you wanted

709
00:37:54,695 --> 00:37:56,124
to say so.
Ralph Estep Jr.: No, it's okay,

710
00:37:56,124 --> 00:37:58,416
because I don't want to
overlook something that Sid just

711
00:37:58,416 --> 00:38:02,104
said
without saying it.
Catch what Sid is saying, he's

712
00:38:02,104 --> 00:38:05,982
measuring
results in each of
these things, and that's the

713
00:38:05,982 --> 00:38:08,194
thing I think a
lot of content
creators overlook.

714
00:38:08,194 --> 00:38:12,230
You might do 15
different
things, are you measuring the

715
00:38:12,230 --> 00:38:15,150
results of each
one?
I work with small business

716
00:38:15,150 --> 00:38:16,970
clients every day, time and time

again.

717
00:38:16,970 --> 00:38:19,704
I'll say to a small business
client, all right, tell
me

718
00:38:19,704 --> 00:38:22,095
about this service you offer, is
it profitable for you?

719
00:38:22,095 --> 00:38:24,660
Tell
me about this service, is
it profitable for you?

720
00:38:24,660 --> 00:38:28,044
As a content
creator, you've
got to be doing the same thing,

721
00:38:28,044 --> 00:38:29,743
and that's
exactly what Sid is
saying.

722
00:38:29,743 --> 00:38:33,255
Sid is saying, I'm measuring

results, so stop thinking about

723
00:38:33,255 --> 00:38:36,165
what platforms am I going to be
on, what real estate am I going

724
00:38:36,165 --> 00:38:39,525
to get into, what is actually

moving the needle, and

725
00:38:39,525 --> 00:38:42,765
understand what that looks like,

understand those benchmarks,

726
00:38:42,885 --> 00:38:45,240
because then you can make a

determination of whether this is

727
00:38:45,240 --> 00:38:47,112
wasting time or not.
Sid said
something about,

728
00:38:47,112 --> 00:38:49,490
well, I probably should be on
this or
I'm not on this.

729
00:38:49,490 --> 00:38:51,895
You got to have empirical
evidence to say, okay,
is it

730
00:38:51,895 --> 00:38:54,225
moving the needle or not?
I just wanted to jump in there


731
00:38:54,233 --> 00:38:56,825
and say that, because that's
something that Sid is, he's rock

732
00:38:56,825 --> 00:39:00,084

solid on, and the reason Sid
is being successful in


733
00:39:00,092 --> 00:39:03,516
monetization, is he knows what's
working, and he's measuring it,

734
00:39:03,516 --> 00:39:06,330
and he's comparing it to other
things that aren't working.

735
00:39:06,885 --> 00:39:09,693
Marc Ronick: Yeah, exactly.
Why
I brought that question

736
00:39:09,693 --> 00:39:11,880
up.
Where are you connecting most


737
00:39:11,888 --> 00:39:15,105
with your audience right now?
Where are they engaging with


738
00:39:15,113 --> 00:39:16,974
you?
That for that very reason, to

739
00:39:16,974 --> 00:39:20,205
help us all think about that,

and start moving, for those of a

740
00:39:20,205 --> 00:39:24,195
set maybe aren't moving our

minds in that direction, because

741
00:39:24,195 --> 00:39:27,885
yeah, to the point earlier that
Sid made about the fact that we

742
00:39:27,885 --> 00:39:30,720
can all get really overwhelmed

with all the things, well,

743
00:39:30,720 --> 00:39:33,794
sometimes that's just because we

hear you got to be here, you

744
00:39:33,794 --> 00:39:37,060
got to be there, you got to sell
it
this way, and you got to do

745
00:39:37,060 --> 00:39:41,790
it that way, and that's burnout,

that's the recipe for burnout,

746
00:39:41,790 --> 00:39:45,900
so I think it's just important

to focus on the areas that we

747
00:39:45,900 --> 00:39:49,140
know is starting to work, or

maybe catching a little fire,

748
00:39:49,140 --> 00:39:52,575
and then fuel that fire.
Yes,
Sid, go ahead.

749
00:39:52,575 --> 00:39:55,600
Sid Meadows: Sid, I just want to

really appreciate the support

750
00:39:55,600 --> 00:39:58,599
in the comments, Ralph and Marc,

from all of you.

751
00:39:58,599 --> 00:40:01,755
I just wanted to be very.
Be clear, it
appears, is that

752
00:40:01,755 --> 00:40:05,505
I've got my crap together on a
daily basis,
that I am super

753
00:40:05,505 --> 00:40:09,005
organized and zeroed in, and
some things I am,
but I just

754
00:40:09,005 --> 00:40:13,400
want to hot us on most days, but
I'm not afraid to
try

755
00:40:13,400 --> 00:40:16,632
something, I'm not afraid to put
myself out there and try


756
00:40:16,640 --> 00:40:19,885
something, so though it may
sound like I'm just like fully


757
00:40:19,893 --> 00:40:23,874
organized and dialed in, I
certainly don't feel that way on

758
00:40:23,874 --> 00:40:28,500

a daily basis, but this is,
you know, figuring all this out

759
00:40:28,500 --> 00:40:31,698
is
really challenging, and
like, try this, and if this

760
00:40:31,698 --> 00:40:34,052
works,
that's great, if this
works, that's great, if it

761
00:40:34,052 --> 00:40:37,140
doesn't,
what did I take away
from it, and what can I do

762
00:40:37,140 --> 00:40:40,109
differently or
better, and so,
you know, I'm not afraid to try

763
00:40:40,109 --> 00:40:42,855
new things,
but I am not as
together as it sounds.

764
00:40:46,245 --> 00:40:48,195
Ralph Estep Jr.: It's how it

looks from the outside, brother,

765
00:40:48,225 --> 00:40:51,975
that's all the matter.
Marc Ronick: Yeah, I mean, and


766
00:40:51,983 --> 00:40:57,165
look to me, Sid, that I look at
you as having your crap together

767
00:40:57,165 --> 00:41:00,294

for that very reason you
shared, because you're not

768
00:41:00,294 --> 00:41:06,078
afraid to try
new things, and
I am willing to admit that's my

769
00:41:06,078 --> 00:41:10,305
weakness right
there.
I hesitate when it comes to

770
00:41:10,305 --> 00:41:13,065
trying new things.
I make
lots of excuses.

771
00:41:13,065 --> 00:41:16,882
I tell myself why I shouldn't
try that thing,
because it's

772
00:41:16,882 --> 00:41:19,910
maybe one of the big ones that
are the recurring
things, is

773
00:41:19,910 --> 00:41:23,581
because it's going to take a
long time for it to
finally

774
00:41:23,581 --> 00:41:26,610
work, right?
There's a build up, and I don't,

775
00:41:26,610 --> 00:41:28,855
and I'm
impatient for that
build up.

776
00:41:28,855 --> 00:41:33,625
So, I respect and appreciate
that
you do try new things,

777
00:41:33,625 --> 00:41:37,568
and I look at people who do try
new
things as having their

778
00:41:37,568 --> 00:41:40,760
crap together, or at least maybe
more
so than I have mine

779
00:41:40,760 --> 00:41:42,855
together.
DR: Is that your ADHD, or is


780
00:41:42,863 --> 00:41:45,958
that just a marc thing?
Marc Ronick: I don't know.

781
00:41:45,958 --> 00:41:49,740
I
hear it's common among
people with ADHD, because our

782
00:41:49,740 --> 00:41:53,092
executive
functioning doesn't
work quite like the average

783
00:41:53,092 --> 00:41:55,510
person's does.

So, making decisions sometimes

784
00:41:55,600 --> 00:41:58,960
can be really hard for us, but

either way, it's a pain.

785
00:41:59,710 --> 00:42:03,090
DR: I wanted to just mention

that in the comments, both Dave

786
00:42:03,300 --> 00:42:08,820
and John, Dave said they do a

weekly meetup for podcasters,

787
00:42:09,000 --> 00:42:13,620
and John says he has a discard,
sorry, a Discord cord server

788
00:42:14,310 --> 00:42:18,090
where I interact with my

audience, so yeah, they're

789
00:42:18,180 --> 00:42:21,542
working it, they're working it,
Marc Ronick: nice, nice, yeah.


790
00:42:21,550 --> 00:42:25,412
Okay, so I think we, we've
talked about the areas we want


791
00:42:25,420 --> 00:42:29,675
to focus on, the areas that we
maybe should be focusing on


792
00:42:29,683 --> 00:42:32,469
before.
I think now let's talk a little

793
00:42:32,469 --> 00:42:36,060
bit about sponsor
packages,
pricing, and talking about that

794
00:42:36,060 --> 00:42:38,739
real estate a little
bit more.
I know that we've mentioned

795
00:42:38,739 --> 00:42:42,085
things like
newsletters,
places like Substack and social

796
00:42:42,085 --> 00:42:46,171
media, and
if there are others
that we haven't mentioned yet,

797
00:42:46,171 --> 00:42:50,752
by all
means share them with
us here today on stage, and

798
00:42:50,752 --> 00:42:55,474
let's talk
about it, like
maybe using some examples of how

799
00:42:55,474 --> 00:42:59,252
we're packaging
things, and
maybe Sid's a great place to

800
00:42:59,252 --> 00:43:01,740
start here.
Sid, could
you give us an

801
00:43:01,740 --> 00:43:06,009
example of maybe a package that
a podcaster might
want to

802
00:43:06,009 --> 00:43:09,610
start with something that maybe
is not too
overwhelming for

803
00:43:09,610 --> 00:43:12,786
them, but they're still hitting
all the
different areas of

804
00:43:12,786 --> 00:43:16,435
real estate that they have.
Sid Meadows: Yes, so this is a


805
00:43:16,443 --> 00:43:19,572
really great question, and you
know what I would tell you,


806
00:43:19,580 --> 00:43:25,370
we're not to start is selling
ads, don't start selling Marc

807
00:43:25,370 --> 00:43:28,278
Ronick: ads yesterday.
Sid Meadows: Yeah, just don't


808
00:43:28,286 --> 00:43:31,496
start selling ads, because
you're gonna.. it's a hustle to

809
00:43:31,496 --> 00:43:34,560
try to sell a 32nd ad, and then
you're gonna get into the battle

810
00:43:34,560 --> 00:43:37,190

with the marketing person over
CPM, and that doesn't.. we know

811
00:43:37,190 --> 00:43:39,054
that doesn't work for
independent podcasters.

812
00:43:39,054 --> 00:43:43,532
So, I
would not start selling
ads, but what I would do is

813
00:43:43,532 --> 00:43:47,803
actually look
at my ecosystem
and look at where, where your

814
00:43:47,803 --> 00:43:51,193
content is
getting the most
reach for your ideal client or

815
00:43:51,193 --> 00:43:53,817
your ideal
listener, and I
would start small.

816
00:43:53,817 --> 00:43:55,190
I would not try to do

everything.

817
00:43:55,190 --> 00:43:57,430
That was one of the mistakes I
made.

818
00:43:57,430 --> 00:44:01,026
We made our
sponsorship
program too complicated for us,

819
00:44:01,026 --> 00:44:04,844
it looks
really great on a
piece of paper, and the whole

820
00:44:04,844 --> 00:44:09,035
purpose was
I got to make it
easy for them to say yes, and I

821
00:44:09,035 --> 00:44:12,292
gave them too
much, and on the
back end it has been a pain in

822
00:44:12,292 --> 00:44:15,420
my butt for us to
get all this
together and attract to make

823
00:44:15,420 --> 00:44:18,038
sure we're doing
everything
that we committed to them that

824
00:44:18,038 --> 00:44:21,860
we would do, because I
don't
want a phone call or a

825
00:44:21,950 --> 00:44:24,380
conversation when I'm asking for

renewals, which is going to be

826
00:44:24,470 --> 00:44:25,988
coming up in a couple of months.



827
00:44:25,996 --> 00:44:28,652
When I'm asking them to renew, I
don't want to hear, 'Well, Sid,

828
00:44:28,652 --> 00:44:30,710
you didn't live up to this part
of it, and we didn't get our


829
00:44:30,718 --> 00:44:33,230
money's worth, you didn't do
this, you didn't do that.

830
00:44:33,230 --> 00:44:37,250
So
start small, just maybe
pick one thing, and then I would

831
00:44:37,250 --> 00:44:39,619
also
encourage you to think
long term.

832
00:44:39,619 --> 00:44:43,952
So I've had several
friends
that sell monetization in a

833
00:44:43,952 --> 00:44:48,230
three to five episode
package.
I would not recommend that,

834
00:44:48,230 --> 00:44:51,624
because you're always
selling
and you're always trying to find

835
00:44:51,624 --> 00:44:54,814
the next sponsor for the
next
thing, and then you get busy and

836
00:44:54,814 --> 00:44:58,900
you got monetized for
the
entire season, so you sign a

837
00:44:58,960 --> 00:45:02,334
contract with me for the.
Entire
seasons of my show, so

838
00:45:02,334 --> 00:45:06,324
maybe just pick audio only,
start
small, and then think

839
00:45:06,324 --> 00:45:11,460
bigger picture, and try to get a

sponsor that is for the full

840
00:45:11,850 --> 00:45:15,090
year, or a minimum of six

months, so that you're not

841
00:45:15,180 --> 00:45:19,230
trying, you're not having to

sell sponsorships every week and

842
00:45:19,260 --> 00:45:21,710
every day.
DR: Is that how long your


843
00:45:21,718 --> 00:45:22,850
seasons are?
Sid, six months.

844
00:45:23,540 --> 00:45:26,039
Sid Meadows: No, no, my season

is 10 months.

845
00:45:26,039 --> 00:45:30,212
We take December and January
off, and so when you
buy my

846
00:45:30,212 --> 00:45:34,400
packages at 10 months, so
somebody that signs up as my, as

847
00:45:34,400 --> 00:45:38,662

my gold sponsor, who pays
$2,500 a month, is signing a

848
00:45:38,662 --> 00:45:42,067
contract
to pay me $25,000
over the course of the year of

849
00:45:42,067 --> 00:45:44,528
the 10
months, BC Babbles:
nice.

850
00:45:44,528 --> 00:45:46,540
That's impressive.
Marc Ronick: Yeah, and I'm gonna

851
00:45:46,540 --> 00:45:50,315

say this, I'm gonna, I guess,
for lack of a better term, push

852
00:45:50,315 --> 00:45:53,860
back slightly here, because if
we're talking right now to a


853
00:45:53,868 --> 00:45:57,406
brand new podcaster, I think
what you just suggested, Sid,


854
00:45:57,414 --> 00:46:01,469
could be really overwhelming for
them to, for the bring it on,


855
00:46:01,477 --> 00:46:04,841
right, because the first time
that they're maybe selling their

856
00:46:04,841 --> 00:46:08,267

podcast, or parts of their
podcast, if it's their first


857
00:46:08,275 --> 00:46:12,064
time, they may feel like, I
don't know, how I'm gonna pitch

858
00:46:12,064 --> 00:46:16,091
612, months for a package, it
feels like a lot to me, and if


859
00:46:16,099 --> 00:46:19,535
for those people, I feel like
then starting out small just to

860
00:46:19,535 --> 00:46:23,083
get their feet wet would do
them good, you know, selling,

861
00:46:23,083 --> 00:46:26,662
finding
a local sponsor, like
DR. had brought up earlier,

862
00:46:26,662 --> 00:46:29,928
finding a
local sponsor, and
maybe pitching 123, whatever

863
00:46:29,928 --> 00:46:33,578
that is,
just a couple of
single host read mentions, tell

864
00:46:33,578 --> 00:46:37,685
them where
you're going to add
it in the show notes, and maybe

865
00:46:37,685 --> 00:46:41,274
that
you're going to mention
them in your newsletter as well,

866
00:46:41,274 --> 00:46:44,742
but
like trying to keep it
small just to build that

867
00:46:44,742 --> 00:46:47,115
confidence, I
think could go a
long way.

868
00:46:47,115 --> 00:46:50,229
So, what do you think, Sid?
Sid Meadows: You're not wrong,


869
00:46:50,237 --> 00:46:51,305
Marc.
You're not wrong.

870
00:46:51,305 --> 00:46:54,971
And I guess I would say I
probably
wasn't thinking about

871
00:46:54,971 --> 00:46:58,552
the podcast or just getting
started,
but because the

872
00:46:58,552 --> 00:47:01,977
podcaster just getting started
may not be
committed just yet

873
00:47:01,977 --> 00:47:06,151
to doing a full season or a full
year of
episode, they may not

874
00:47:06,151 --> 00:47:09,484
even be committed to a
consistent
schedule of weekly

875
00:47:09,484 --> 00:47:12,314
or monthly publishing.
So, you're certainly
not

876
00:47:12,314 --> 00:47:15,006
wrong.
What I'm just suggesting, it's a

877
00:47:15,006 --> 00:47:19,308
grind to
constantly be trying
to sell ads for your podcast, or

878
00:47:19,308 --> 00:47:23,193
to sell
sponsorships for your
podcast, and I'm not a fan of

879
00:47:23,193 --> 00:47:26,490
the grind,
and I think the
grind can start to feel really

880
00:47:26,490 --> 00:47:30,006
heavy and be one
of those
reasons that you say I just

881
00:47:30,006 --> 00:47:33,658
can't do this anymore,
right?
So to your point, start small,

882
00:47:33,658 --> 00:47:36,573
and I, Billy, and I have

talked about this a lot.

883
00:47:36,573 --> 00:47:40,223
I am a huge fan of local
businesses and
the reach that

884
00:47:40,223 --> 00:47:44,187
you could give a local business,
if you have a
local local

885
00:47:44,187 --> 00:47:47,802
podcast, if your podcast is
specific to a town or
a city

886
00:47:47,802 --> 00:47:51,552
or a region, and that's where
your audience is, and
you're

887
00:47:51,552 --> 00:47:54,985
talking about local things like
community-focused
podcast,

888
00:47:54,985 --> 00:47:59,118
meaning your community, then
there is a plethora of


889
00:47:59,126 --> 00:48:01,650
advertising opportunities for
you and sponsorship


890
00:48:01,658 --> 00:48:03,685
opportunities in your local
market.

891
00:48:03,685 --> 00:48:07,246
I'm a huge fan of that.
Marc Ronick: One caveat to that,

892
00:48:07,246 --> 00:48:11,832

you may not be doing a podcast
about a local, your local area,

893
00:48:11,832 --> 00:48:16,114
but you may have a large
section of your audience from

894
00:48:16,114 --> 00:48:19,529
your area,
or maybe they're
from another area, and you go

895
00:48:19,529 --> 00:48:22,676
local to that
area to try to
pitch local sponsors, right?

896
00:48:22,676 --> 00:48:26,780
So it doesn't
necessarily have
to be a show about the local

897
00:48:26,780 --> 00:48:30,584
area, but if you
are going to
pitch local shows, it's going to

898
00:48:30,584 --> 00:48:34,072
be to your
advantage to be
able to say, yeah, and you know,

899
00:48:34,072 --> 00:48:38,528
70% of my
audience, they come
from this particular area, that

900
00:48:38,528 --> 00:48:41,530
would be
still a value to a
sponsor.

901
00:48:42,340 --> 00:48:43,660
Let's, Ralph, you wanted to

chime in.

902
00:48:44,240 --> 00:48:46,361
Ralph Estep Jr.: Yeah, and I

don't want to contradict you,

903
00:48:46,413 --> 00:48:49,465
Marc, but one of my concerns

with those small plans is that

904
00:48:49,517 --> 00:48:52,259
if I think about what the goal

here is, you want your

905
00:48:52,311 --> 00:48:55,369
sponsorship to benefit from this

relationship, and if it's only

906
00:48:55,369 --> 00:48:58,727
a small number of episodes, if

it's only a small sampling, I

907
00:48:58,778 --> 00:49:01,728
think you might be doing

yourself a disservice, because I

908
00:49:01,779 --> 00:49:04,114
don't think there's going to be
enough time.

909
00:49:04,114 --> 00:49:07,262
There's not going to be enough
repetition in that,
and I know

910
00:49:07,262 --> 00:49:09,853
that I know that's not what
you're saying, Mark.


911
00:49:09,861 --> 00:49:11,973
So, I'm not contradicting you,
I'm just..

912
00:49:11,973 --> 00:49:15,155
I'm just saying, I
think we'd
be careful of that, because I

913
00:49:15,155 --> 00:49:17,870
think when I was doing
radio
advertising, it was some

914
00:49:17,922 --> 00:49:20,819
ridiculous number, like the

person needs to hear this 70

915
00:49:20,871 --> 00:49:23,324
times before they make Marc
Ronick: technically seven,
but

916
00:49:23,324 --> 00:49:25,410
seven, okay, but Ralph Estep
Jr.: yeah, it was a
big

917
00:49:25,410 --> 00:49:26,621
number.
So, what I'm thinking is, if

918
00:49:26,621 --> 00:49:28,985
you're just
going to have, you
know, three shows with sponsor

919
00:49:28,985 --> 00:49:32,000
red ads, I
think your sponsor
is going to be disappointed,

920
00:49:32,000 --> 00:49:35,006
because I don't
think there
it's going to move the needle,

921
00:49:35,006 --> 00:49:36,916
unless you have a
really big
audience.

922
00:49:36,916 --> 00:49:38,394
That's just my counterpoint on
that.

923
00:49:38,394 --> 00:49:41,865
That,
like I said, it's not my
goal to be combative on this, I

924
00:49:41,865 --> 00:49:44,960
just
feel like we have to be
careful of that, and that's one

925
00:49:44,960 --> 00:49:47,570
of the
reasons where Sid
thinks about what Sid said, he's

926
00:49:47,570 --> 00:49:50,446
selling a
year's worth of
sponsorship for $25,000 I

927
00:49:50,446 --> 00:49:54,799
guarantee if you talk
to his
sponsors, they want to make four

928
00:49:54,799 --> 00:49:58,062
or five times that in
revenue
based on that sponsorship, and

929
00:49:58,062 --> 00:49:59,775
that's why
they're willing to
spend.

930
00:49:59,775 --> 00:50:03,066
In that money, I think we even,
for
the new independent

931
00:50:03,066 --> 00:50:05,870
podcaster, we need to think
about these
sponsorship

932
00:50:05,870 --> 00:50:08,254
relationships, need to be more
intermediate terms,
so that

933
00:50:08,254 --> 00:50:10,995
the sponsor can feel good about
it and actually see a
return

934
00:50:10,995 --> 00:50:13,038
on their investment.
Marc Ronick: Let me just say


935
00:50:13,046 --> 00:50:14,460
this, and then I'll give you the
floor, Sid.

936
00:50:14,460 --> 00:50:18,292
One thing is, is
that I do
believe that radio, and although

937
00:50:18,292 --> 00:50:21,974
there aren't
statistics that I
know of out there right now, but

938
00:50:21,974 --> 00:50:26,236
radio and
podcast audiences
are very different when it comes

939
00:50:26,236 --> 00:50:30,725
to the
power of ads, right.
Podcast audiences are way more


940
00:50:30,733 --> 00:50:35,090
responsive, and there is data
out there way more responsive to

941
00:50:35,090 --> 00:50:39,856

ads than a radio audience is.
So, I don't know that the


942
00:50:39,864 --> 00:50:43,588
frequency is as high for a
podcast, you know, seven times,

943
00:50:43,588 --> 00:50:47,560
I don't know for sure about
that, but I do know that they


944
00:50:47,568 --> 00:50:51,094
are way more responsive.
And then Ralph, I can't disagree

945
00:50:51,094 --> 00:50:54,358

with you, and Sid was saying
more or less what you were


946
00:50:54,366 --> 00:50:57,664
saying too, that you're going to
save yourself a lot of time and

947
00:50:57,664 --> 00:51:01,972
headache if you can sell a
bigger meaning time over time, a

948
00:51:01,972 --> 00:51:04,734

bigger package.
I totally agree with that.

949
00:51:04,734 --> 00:51:08,139
And again, I've
worked with
enough new podcasters that maybe

950
00:51:08,139 --> 00:51:13,160
don't have
the sales chops
that they're too intimidated to

951
00:51:13,160 --> 00:51:16,720
try to go out
there and sell
something massive like that.

952
00:51:16,720 --> 00:51:19,945
And so I just want
people, I
want to give those people

953
00:51:19,945 --> 00:51:24,560
permission to go small at

first to get your feet wet to

954
00:51:24,800 --> 00:51:27,890
get build up some confidence and

get a little bit of money in

955
00:51:27,920 --> 00:51:29,666
your pocket.
I'm not, it's
you're not going

956
00:51:29,666 --> 00:51:32,576
to retire off it, but I think
that'll give you
the momentum

957
00:51:32,576 --> 00:51:35,636
you're looking forward to then
start shooting
for bigger and

958
00:51:35,636 --> 00:51:37,814
better things.
That's where I was going with


959
00:51:37,822 --> 00:51:38,450
that.
Go ahead, Sid.

960
00:51:39,320 --> 00:51:42,470
Sid Meadows: So, when I was

selling my sponsorships.

961
00:51:42,470 --> 00:51:45,543
There was a company that I
really
wanted, and I knew the

962
00:51:45,543 --> 00:51:48,308
CEO really well, had gotten to
know
him over the years pretty

963
00:51:48,308 --> 00:51:50,534
well.
When I pitched it to him, he was

964
00:51:50,534 --> 00:51:53,040

all in, like, ready to go.
Then he wanted to bring his

965
00:51:53,040 --> 00:51:55,550
marketing
director in, and he
wasn't able to make the call

966
00:51:55,550 --> 00:51:58,257
when I had the
call with the
marketing director, and she was

967
00:51:58,257 --> 00:52:01,272
the
naysayer.
She didn't want to do it, and

968
00:52:01,272 --> 00:52:03,584
she's like, 'Yeah, this
is
really expensive, Sid, and I'm

969
00:52:03,584 --> 00:52:05,362
just not sure the value is

there.

970
00:52:05,362 --> 00:52:07,530
And I was pitching them the gold
sponsorship.

971
00:52:07,530 --> 00:52:10,448
I only
have two gold
positions, and she goes, 'I

972
00:52:10,448 --> 00:52:13,950
think it'd be better
for us to
be a silver sponsor, which is

973
00:52:13,950 --> 00:52:17,948
significantly less
money,
$7,500 for the year, right?

974
00:52:17,948 --> 00:52:22,272
So, significantly less
money.
The CEO believes in me, believes

975
00:52:22,272 --> 00:52:25,276
in the podcast, so he
signed
up for the gold sponsorship, and

976
00:52:25,276 --> 00:52:29,765
she was still
an ace there.
She was a pain in my butt for

977
00:52:29,765 --> 00:52:33,247
the first couple of
months of
the show, and her logo wasn't

978
00:52:33,247 --> 00:52:37,438
here, this wasn't there,
and
she pushed me really hard, and

979
00:52:37,438 --> 00:52:39,594
you know, I pushed through
it
all.

980
00:52:39,594 --> 00:52:43,720
And then I met her in June at
our furniture show, and
I was

981
00:52:43,720 --> 00:52:45,502
in a showroom.
She happened to be there.

982
00:52:45,502 --> 00:52:47,760
I'd never
met her in person,
I'd only seen her on camera, and

983
00:52:47,760 --> 00:52:50,278
she grabbed
me and stopped me
and said, "Hey, Sid, I'm blah

984
00:52:50,278 --> 00:52:52,789
blah with
blah blah.
And I went, "Oh my gosh, it's so

985
00:52:52,789 --> 00:52:54,350
great to meet you.

How are you?

986
00:52:54,350 --> 00:52:57,763
We chatted for a minute, and she
looked me dead
in the face and

987
00:52:57,763 --> 00:53:01,796
said, "Sid, I'm so glad that we
sponsored your
podcast the way

988
00:53:01,796 --> 00:53:06,218
we did, we have gotten multiple
leads from your
show, and

989
00:53:06,218 --> 00:53:10,256
right there is the value,
whether it's not up to me
to

990
00:53:10,256 --> 00:53:14,142
close those leads for them, they
have to do their job, but I


991
00:53:14,150 --> 00:53:17,468
got them the leads, and it
becomes a warm lead because it's

992
00:53:17,468 --> 00:53:21,272

a referral from my show or
from my videos, right, and so,

993
00:53:21,272 --> 00:53:25,920
so you
know, but my point
being is I had a naysayer, and I

994
00:53:25,920 --> 00:53:30,070
was able
to, through doing
what I do every day of the week,

995
00:53:30,070 --> 00:53:33,198
I was
able to turn her into a
fan, and I'm pretty confident

996
00:53:33,198 --> 00:53:36,014
that they
will re-up again
when we have that conversation,

997
00:53:36,014 --> 00:53:40,774
so, but to
Ralph's point, they
are looking for results, they

998
00:53:40,774 --> 00:53:44,107
are looking to
is a trip,
double, triple their investment,

999
00:53:44,107 --> 00:53:47,489
and probably for
this guy,
because they're a software

1000
00:53:47,489 --> 00:53:51,436
company, one sale
probably
doubles the investment that he's

1001
00:53:51,436 --> 00:53:54,994
made in my show, and
he's got
multiple leads, it's up to him

1002
00:53:54,994 --> 00:53:58,472
to close them, but he's
gotten
what I could give him, which was

1003
00:53:58,472 --> 00:54:01,540
the opportunity, and
somebody
knocking on his door, saying, I

1004
00:54:01,540 --> 00:54:04,698
want to learn more.
Marc Ronick: That is a cool


1005
00:54:04,706 --> 00:54:05,746
story.
I love that.

1006
00:54:05,746 --> 00:54:08,850
Thank you, Sid.
All right, so I was just


1007
00:54:08,858 --> 00:54:12,318
thinking about here, you know,
we haven't really gotten into a

1008
00:54:12,318 --> 00:54:15,625
lot of the different types of
packages, but I think it's


1009
00:54:15,633 --> 00:54:20,202
important to share with with you
if you're still curious and in


1010
00:54:20,210 --> 00:54:25,220
wanting some more here, I think
the idea is to find those areas

1011
00:54:25,220 --> 00:54:29,780
that are, you know, where your
audience is and find ways to


1012
00:54:29,788 --> 00:54:32,285
package this together.
So, what does that mean?

1013
00:54:32,285 --> 00:54:35,123
Let's say you're
going to give
a mention on your podcast,

1014
00:54:35,123 --> 00:54:39,276
you're going to do a
once a
week, once a month, whatever

1015
00:54:39,276 --> 00:54:42,783
that frequency is,
social
media post about that sponsor,

1016
00:54:42,783 --> 00:54:47,410
and you're gonna put an
ad or
a mention in your newsletter,

1017
00:54:47,410 --> 00:54:51,479
and then what's one
other
thing that we could throw out

1018
00:54:51,479 --> 00:54:54,984
there that maybe they, we

could package, Ralph Estep Jr.:

1019
00:54:54,984 --> 00:54:57,014
you could put
an Instagram
reel or something like that with

1020
00:54:57,014 --> 00:54:59,060
their logo on it,
or
something, DR: product

1021
00:54:59,060 --> 00:55:02,382
placement, Marc Ronick: product.
Placement video, DR: you can

1022
00:55:02,382 --> 00:55:05,448
have something in
the
background Marc Ronick: event

1023
00:55:05,448 --> 00:55:07,836
sponsor.

Yeah, so their Sid Meadows: logo

1024
00:55:07,836 --> 00:55:12,624
on your
YouTube banner, their
logo on your Instagram banner,

1025
00:55:12,624 --> 00:55:16,626
little
pluses.
Marc Ronick: And then I, you


1026
00:55:16,634 --> 00:55:18,758
know what, Sid.
So, how do we figure out?

1027
00:55:18,758 --> 00:55:21,550
Let's wrap it up
with this.
How do we figure out how to

1028
00:55:21,550 --> 00:55:25,051
price stuff like that
right?
Because I know that's a big

1029
00:55:25,051 --> 00:55:26,756
question that podcasters ask

me.

1030
00:55:26,756 --> 00:55:30,517
It's like, okay, this sounds
great, but I have no idea what


1031
00:55:30,525 --> 00:55:33,796
to charge for that.
Sid Meadows: So it's a great


1032
00:55:33,804 --> 00:55:35,972
question, Marc.
And the first and foremost thing

1033
00:55:35,972 --> 00:55:39,893
you should do
is look at what
your show costs you, how much

1034
00:55:39,893 --> 00:55:43,334
money are you
outlay?
Look at, like, your real cost of

1035
00:55:43,334 --> 00:55:46,382
production of your show,
and
include your time, right?

1036
00:55:46,442 --> 00:55:50,048
And if you don't know how much

your time is worth, there's a

1037
00:55:50,108 --> 00:55:53,353
mathematical formula that you

can figure out, which is

1038
00:55:53,414 --> 00:55:56,839
basically take however much

money you want to make during

1039
00:55:56,899 --> 00:56:00,505
the course of a year, divide

that by 2080 which is the total

1040
00:56:00,565 --> 00:56:04,051
number of working hours, air

quotes, in a year, and that's

1041
00:56:04,111 --> 00:56:06,726
your hourly rate.
So, if it
takes you four

1042
00:56:06,726 --> 00:56:10,350
hours, then the cost is four
hours times your
hourly rate,

1043
00:56:10,350 --> 00:56:13,568
plus whatever production costs
that you may
pay to someone

1044
00:56:13,568 --> 00:56:16,112
else.
If you have a business coach or

1045
00:56:16,112 --> 00:56:17,974
a podcast
coach, that's the
cost.

1046
00:56:17,974 --> 00:56:21,839
So, look at all those costs, and
then
from there I would, at a

1047
00:56:21,900 --> 00:56:24,929
minimum, double that.
At a
minimum, I would double

1048
00:56:24,929 --> 00:56:27,221
that.
So, if everything in all in cost

1049
00:56:27,221 --> 00:56:30,651

you $1,000 then I would try to
sell the advertising for $2,000

1050
00:56:30,651 --> 00:56:34,483
so you can make money on it.
You can make profit on it.

1051
00:56:34,483 --> 00:56:37,025
Right
now, I'm going to be
really clear here.

1052
00:56:37,025 --> 00:56:39,629
I just made it up.
I
just made it up.

1053
00:56:39,629 --> 00:56:42,956
I'll talk about this at Power
Podcasting Three
when I give

1054
00:56:42,956 --> 00:56:46,581
my workshop, and at Pod Fest.
When I speak at
Podfest about

1055
00:56:46,581 --> 00:56:50,208
this topic, I just made it up.
I thought I knew how
much I

1056
00:56:50,208 --> 00:56:53,188
had a target of how much money I
wanted to make.

1057
00:56:53,188 --> 00:56:56,594
I wanted
my podcast to bring
in $100,000 in revenue, that was

1058
00:56:56,594 --> 00:56:59,280
my goal.

And so I just made it up, and I

1059
00:56:59,340 --> 00:57:02,912
looked at the math to figure it
out, and then I said, "Okay,

1060
00:57:02,912 --> 00:57:06,552
I'm gonna have this many of this

sponsor, this many of this

1061
00:57:06,612 --> 00:57:08,556
sponsor, and this many of that

sponsor.

1062
00:57:08,556 --> 00:57:12,811
And so I mean, I got close to my
goal, I got to
$80,000 on an

1063
00:57:12,811 --> 00:57:16,595
annual basis, so I got close,
and I'm really happy
with, I'm

1064
00:57:16,595 --> 00:57:20,375
really, really happy with that.
And I learned a lot
about what

1065
00:57:20,375 --> 00:57:23,742
to do differently, but you have
to look at what the
show cost

1066
00:57:23,742 --> 00:57:27,383
you to get it out the door, and
then determine how
much you

1067
00:57:27,383 --> 00:57:31,278
want to make, and start there.
You can always come down.


1068
00:57:31,286 --> 00:57:34,560
I would discourage negotiation,
but you can always come down.


1069
00:57:34,568 --> 00:57:37,640
It's really hard to go up.
Marc Ronick: Wow, thank you,


1070
00:57:37,648 --> 00:57:38,450
Sid.
Great stuff.

1071
00:57:38,450 --> 00:57:40,456
I can't, couldn't say it any
better
myself.

1072
00:57:40,456 --> 00:57:43,915
And I see BC has his hand up, so
we'll give BC a
chance to

1073
00:57:43,915 --> 00:57:45,640
chime in here as well.
Go ahead, BC.

1074
00:57:46,660 --> 00:57:48,730
BC Babbles: One quick additional

question to set about this:

1075
00:57:49,750 --> 00:57:51,910
should someone, let's say, a

podcast who's been looking to

1076
00:57:52,840 --> 00:57:58,120
delegate production to a small

firm or agency they want to be

1077
00:57:58,210 --> 00:58:02,430
able to afford use this

opportunity to establish that

1078
00:58:02,910 --> 00:58:06,450
new cost, so instead of

calculate how much it costs them

1079
00:58:06,600 --> 00:58:10,093
to produce, calculate it in this

agency they want to delegate

1080
00:58:10,093 --> 00:58:12,420
to, and make that the beginning
sponsor tier.

1081
00:58:13,380 --> 00:58:16,290
Sid Meadows: I mean, yes,

absolutely, you should consider.

1082
00:58:16,320 --> 00:58:18,480
I mean, I outsource my

production, and I know exactly

1083
00:58:18,480 --> 00:58:22,538
how much it costs me, right?
So,
yes, you can do that, but

1084
00:58:22,538 --> 00:58:24,398
you have to know what it costs
you.


1085
00:58:24,406 --> 00:58:26,970
But I noticed in the comments
that Ralph disagrees with my,


1086
00:58:26,978 --> 00:58:30,068
with my thought there, and I
would love to hear his thought


1087
00:58:30,076 --> 00:58:32,870
on it, because he's not wrong
based on the comment that I saw.

1088
00:58:33,500 --> 00:58:34,949
Ralph Estep Jr.: Yeah, so, and I

don't want to keep us, because

1089
00:58:34,949 --> 00:58:37,488
I got to run too.
But here's my
opinion on this:

1090
00:58:37,488 --> 00:58:40,204
I think cost is the absolute
worst thing to look
at.

1091
00:58:40,204 --> 00:58:44,112
I think what you've got to look
at is what is the value
you're

1092
00:58:44,112 --> 00:58:46,690
bringing to the sponsor.
What is the value you're


1093
00:58:46,698 --> 00:58:49,680
bringing to your audience?
If you look at cost, you're

1094
00:58:49,680 --> 00:58:52,570
going
to consistently under
price what your value is.

1095
00:58:52,570 --> 00:58:55,354
When I sell
accounting
services, I don't look at what

1096
00:58:55,354 --> 00:58:58,396
it costs me to
deliver those,
I look at the value that I'm

1097
00:58:58,396 --> 00:59:01,264
bringing to the
person, I'm
looking at the value that I'm

1098
00:59:01,264 --> 00:59:04,404
bringing to the, you
got to do
the same thing with your content

1099
00:59:04,404 --> 00:59:06,186
creation.
I don't
disagree with the

1100
00:59:06,186 --> 00:59:09,150
idea, Sid, that the cost has to
be a floor.


1101
00:59:09,158 --> 00:59:11,952
Fine, but the problem is, so
many content creators are going

1102
00:59:11,952 --> 00:59:14,424
to hear that, and they're going
to go, "Well, as long as I'm


1103
00:59:14,432 --> 00:59:17,006
meeting my cost, I've got a
little bit of revenue.

1104
00:59:17,006 --> 00:59:20,661
Great,
you said it yourself.
You had one particular sponsor

1105
00:59:20,661 --> 00:59:25,112
who hit a
home run with this,
that's the value that you bring,

1106
00:59:25,112 --> 00:59:28,850
and I just
think that that's a
better place to start, because

1107
00:59:28,850 --> 00:59:32,194
we will
constantly undersell
ourselves if we're only focusing

1108
00:59:32,194 --> 00:59:34,375
on the
cost.
Marc Ronick: It's funny, because

1109
00:59:34,375 --> 00:59:38,935

I see it as both, and I also
see that I think sometimes a lot

1110
00:59:38,935 --> 00:59:43,030
of
the podcasters I work with
undervalue what they offer.

1111
00:59:43,030 --> 00:59:46,407
DR: I was trying to figure out

how do I even come up with a, an

1112
00:59:46,464 --> 00:59:49,269
amount I wouldn't even know how
to do that right.

1113
00:59:49,359 --> 00:59:51,457
Marc Ronick: So I think that's

why it's both.

1114
00:59:51,457 --> 00:59:54,201
I think I don't think Sid's
wrong, I don't think
Ralph is

1115
00:59:54,201 --> 00:59:55,626
wrong.
I think it's both.

1116
00:59:55,626 --> 00:59:59,136
It's understanding what
your
costs are, because otherwise

1117
00:59:59,136 --> 01:00:01,271
you.
Might put a value
on it, and

1118
01:00:01,271 --> 01:00:03,839
then be selling yourself short
and losing money,
right?

1119
01:00:03,839 --> 01:00:06,449
So, you do have to factor that
in.

1120
01:00:06,449 --> 01:00:09,329
What's your cost?
But
to Ralph's point, that's

1121
01:00:09,329 --> 01:00:12,415
only one step, because just
because
it costs you a certain

1122
01:00:12,415 --> 01:00:16,249
amount of money, it could be way
more
valuable for your

1123
01:00:16,249 --> 01:00:19,069
sponsors in the long run.
So, I think it is
a

1124
01:00:19,069 --> 01:00:19,981
combination.
I really do.

1125
01:00:19,981 --> 01:00:24,169
I think it's smart to think
about
cost, and then even

1126
01:00:24,169 --> 01:00:27,199
smarter to think about what
value does this
bring.

1127
01:00:28,130 --> 01:00:31,580
DR: So, Ralph, maybe on one of

those, we don't do the money

1128
01:00:31,670 --> 01:00:34,406
Mondays anymore, but the Monday
to Monday Tuesdays.

1129
01:00:34,406 --> 01:00:40,516
Yeah, yeah, you can talk about
how we can
figure out what

1130
01:00:40,516 --> 01:00:44,485
that value is worth, is there a
formula or
something like

1131
01:00:44,485 --> 01:00:45,640
that?
Just a thought.

1132
01:00:45,910 --> 01:00:47,310
Marc Ronick: Okay, cool.
Ralph's
not in his head.

1133
01:00:47,310 --> 01:00:49,672
All right, cool.
So we will look forward to


1134
01:00:49,680 --> 01:00:52,134
that coming soon.
And let's wrap with this.

1135
01:00:52,134 --> 01:00:55,694
Your podcast real
estate is
the space where your audience

1136
01:00:55,694 --> 01:00:59,560
pays attention, they
respond,
they trust your voice.

1137
01:01:00,430 --> 01:01:04,470
That might be your episode, it

might be an email list, it might

1138
01:01:04,500 --> 01:01:06,310
be a live room, like this, you

know.

1139
01:01:06,310 --> 01:01:09,150
I didn't even say that, right?
Like Clubhouse is
probably

1140
01:01:09,150 --> 01:01:12,370
really where I get the most
interaction from my
audience

1141
01:01:12,370 --> 01:01:16,461
on a regular basis, right?
It could be your niche


1142
01:01:16,469 --> 01:01:18,810
community, the website,
recurring conversations that


1143
01:01:18,818 --> 01:01:22,772
you've built over time.
The opportunity is to know what

1144
01:01:22,772 --> 01:01:26,382
you
have, know what matters,
and build sponsorship

1145
01:01:26,382 --> 01:01:30,608
opportunities
around the real
relationships that you have with

1146
01:01:30,608 --> 01:01:33,160
your
audience.
So, let's leave it right there,

1147
01:01:33,160 --> 01:01:36,670
and remind you that
we do not
have a show tomorrow morning,

1148
01:01:36,670 --> 01:01:39,462
Friday, because it is
now our
summer schedule.

1149
01:01:39,462 --> 01:01:42,275
We do this every Tuesday,
Wednesday,
Thursday.

1150
01:01:42,275 --> 01:01:46,372
Yes, at 8am Eastern time.
So, come join us by going
to

1151
01:01:46,372 --> 01:01:48,220
Podcasting Morning show.com/join
us.

1152
01:01:48,220 --> 01:01:54,310
And until
Tuesday, make it a
great Fourth of July weekend to

1153
01:01:54,310 --> 01:01:55,810
those who
celebrate.
Take care.