July 14, 2026

550. A Practical Guide to Podcast Sponsorships

Show Notes

Finding podcast sponsorships can feel impossible when everyone tells you to chase bigger download numbers first. The morning show cast and crew sit down with sponsorship strategist Losh Moodaley to discuss why audience trust, engagement, and genuine relationships matter more than raw reach when building brand partnerships. The conversation covers how to identify the right sponsors, use AI to research potential companies, build meaningful connections before making a pitch, and create opportunities that go beyond traditional CPM advertising. By the end, you'll have a practical roadmap for securing podcast sponsorships, even if you're running a smaller niche podcast.

Episode Highlights:

[01:20] Meet Losh Moodaley

[04:15] Why CPM Is a Trap

[08:14] A Local Sponsorship Strategy That Works

[10:47] Partnerships Start with Trust

[13:46] Sponsor Fit and Outreach Volume

[20:02] How to Prove Your Audience's Value

[23:29] Metrics That Matter Beyond Downloads

[26:40] Warm Outreach and Building a Media Kit

[31:12] Using AI to Research Companies

[34:23] Red Flags and Sponsor Fit Signals

[38:51] Warm Engagement Before the Pitch