545. Riverside 2.0 and The Future of Podcast Creation | Podcast News

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Marc Ronick: Good morning,

podcasters.

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Today is Wednesday, july 1, 2026
and today it's our
podcast

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00:00:13,785 --> 00:00:16,884
news episode.
Riverside wants to run your

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00:00:16,884 --> 00:00:19,821
entire content
workflow.
New research says fans follow

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creators, not platforms,
and
Edison has a massive update on

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podcast listening time.
So,
if you're listening live

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00:00:26,828 --> 00:00:29,655
on Clubhouse, hit the share
button,
top right-hand side of

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00:00:29,655 --> 00:00:32,085
the screen, and share it however

Clubhouse lets you.

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00:00:32,085 --> 00:00:35,263
And if you're catching us via
podcast,
YouTube, LinkedIn,

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00:00:35,263 --> 00:00:38,319
etc. please share this with the
fellow
podcaster.

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And now, give us about 30
seconds, and we'll get
things

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rolling.
Thanks for being here.

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The podcasting morning
show is
powered by Ironick Media,

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helping podcasters
launch,
polish, and grow great shows,

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00:00:58,883 --> 00:01:02,400
and by Content creators,

accountant, helping creators

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00:01:02,400 --> 00:01:15,330
build real business behind their

content.

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Good morning again, podcasting
morning show.

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Thank
you so much for being
here.

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I am your host, Mark Ronick, and

currently on stage with me, my

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co-host Ralph Estep, DR. Fay,

Alex Bailish, Sid Meadows, and B

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C Babbles.
Good morning to all
of you.

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If you want to learn more about
those fine people,
just go to

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Podcasting Morning
show.com/people and you can find

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all the different ways to
connect with them, learn about


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them, etc.
As for today, yes, we are

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getting into the news, and

first I wanted to say a couple

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things.
One, I realized we
haven't

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been doing evaluations lately,
we haven't gotten into
our

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spotlight series that we
started, and I know we have a


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handful of both of those two
things, so I want to bring that

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back.
We're not going to do

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evaluations tomorrow, because I
haven't given our team enough

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time to actually go listen to

one of these shows next week.

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I think we will bring back

evaluations next Thursday, so

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stay tuned there.
And tomorrow,
I feel like

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let's play at least one of the
spotlights, and yeah,
see how

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that goes.
Bring that back again.

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So we will do that.

Also, just want to shout out and

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first say thank you to Dr for

giving me the heads up this

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morning.
An old friend of this
show and

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good friend of mine, Larry
Roberts, Red Hat Larry,
you

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may know him more as such, and
Larry and I, we started a


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podcast together several years
ago.

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It didn't last terribly
long,
unfortunately.

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We were planning on going, doing
some
business together, that

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didn't last long, unfortunately,
and we
are still friends.

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It might have caused a little
rift for us
initially, and we

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had since gotten past that.
The reason why
I'm sharing

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about Larry is he posted a very
brave post
yesterday on, I saw

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it on Facebook, I'm guessing
maybe in
multiple places.

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Larry is trying to just think of
how to put
this.

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I mean, I guess I'll just be DR:
going through some stuff.

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Marc Ronick: Yeah, but I'll be

blunt, because he put it out

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there publicly.
Larry deals with
alcoholism,

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and I knew that about him when I
met him.

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He was
one of the seven of us
that went to that creator house,

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where we
held our own retreat
for seven of us, where we taught

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each
other our different
skills, and it was a really

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amazing week,
and he was one
of the people there, and he

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shared that with
us at the
time, and he's been going

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through it, as you said,
DR.
for the past for this whole

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year, really, and he's been in

and out of rehab, he's in a

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facility now.
He's looking to go
into a

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long-term facility to really
beat this thing, and I
just

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want to shout him out and say
how proud I am of him.

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How
brave it was of him to
post what he posted, and I'm

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rooting for
him.
DR: I gotta say, if there's


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anyone going through something
like this, you really would do


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yourself a favor to look up
Larry Robert and take a look at

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his post, because he, it's a
very long post, he talks about


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it's almost a timeline that he
takes you through, he talks


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about all the times that he
relapsed and got back up again,

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I mean, he really goes through
the timeline, and it really


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sounds as though he's, he's in
it to win it this time, you


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know, yeah, so yeah, very, very
inspirational, Marc Ronick: it

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was, it was, and
man, it
sounds like a lot.

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Sounds like a lot, so we are

cheering you on, Larry.

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I reached out to him again
today.


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He and I have been in contact
over the last few months here


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and there.
I've known what he's been going

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through.
I've known
really since Pod

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Fest, and yeah, I just.. he has
Larry.

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You have
my full support now.
I'm talking to Larry as if I

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think he's
listening right
now, and I'm sure he has better

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things to do,
but I'm putting
it out there, and DR: especially

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because he's in
California,
and it's really, Marc Ronick:

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yes, it's very
early there.
Yes, very early there.

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So, wishing you the best,

Larry, and you have our full

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support.
Okay, so with that, I
think,

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unless there are any other
announcements, I will.


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Let's do this officially and get
into the news for today.

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And as
of yesterday, June 30,
I want to give you some

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statistics, as I
like to do to
kick this off, and a helpful

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number to understand
the
amount of podcasts being created

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is a total number of
active
podcasts.

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These are podcasts that are
still being
updated and

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therefore actively marketing
themselves.

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If you're
making podcast
episodes, you might consider

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this number to be
your
competition, rather than the big

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overall 4.7 million
podcasts
that are out there today.

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So, with that being said,
new
episodes published over the past

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week, the number of new

episodes, 532,593 to be exact,

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and that is down just point 3%

from the previous week, and new

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episodes published in the last

30 days, 2.2 million and change,

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and that's down almost 6% from

the last month.

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So, the summer slump continues.
I call it a
slump, but some of

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us, like the Podcasting Morning
Show, made
that conscious

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effort to reduce the amount of
shows over the
summertime.

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All right, so with that, DR.
Let's get into your
two top

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five lists.
You are muted.

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Read my shirt.
Well, it
doesn't.

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00:07:07,448 --> 00:07:10,667
There she's DR: there.
I am sorry about
that.

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I was on the page of Good Pods,
so I can read it.

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Oh,
yeah, yeah.
Okay, so in the rundown I

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actually put five,
like I
normally do, but I'm going to

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take this one from
number six.
Okay, okay, okay, sure.

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Because it happens to be

someone that we know, we did an

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evaluation on number six.
So,
okay.

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Marc Ronick: And what's the

category?

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DR: This is from Good Pods

relationships, okay?

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Marc Ronick: Relationship

category, okay?

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DR: Yeah, number six is Better

Call Daddy.

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Marc Ronick: Yes, DR: right.
Marc Ronick: Yeah, we've done


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that.
Yeah, DR: number five is 12th

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Street
Talk Back Podcast.
Number four is The Thing About

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Us podcast.

Number three, Where's that

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timpani?
There it is, Unlocking
Us with

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B'nai Brown.
Number two is We Can Do Hard

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Things, and
the number one
podcast in relationships is The

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Manic Pixie
Weirdo.
Cool, Marc Ronick: it's cool to

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see
Brene Brene Brown on that
chart.

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I've been a fan of hers for

probably the past six years or

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so now, and yeah, I've checked

out a little bit of her podcast.

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I think she has a co-host that

she does it with, if I'm not

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mistaken.
Yeah, I think so.

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From
that one, I heard, DR:
and I saw them in an


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interview, and they were talking
about their relationship, how


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they were adversaries for a
while, and how they actually


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came together.
So, it was.. it was very.. it's

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very
interesting.
Marc Ronick: Yeah, I do love the

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dynamic.
I think that they challenge each

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other a lot, and
yeah, it's my
kind of show.

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I recommend that show too.
DR: Awesome.

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Next, Marc Ronick: yeah, DR: go
ahead.

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Sid Meadows: Sorry, the that

podcast is with Adam Grant, and

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it's called The Curiosity Shop,
so it's a different podcast.

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Marc Ronick: Got it.
Thank you
for that, Sid.

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Appreciate that.
Okay, go ahead, DR. DR: Okay.

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And the next podcast
chart is
from Apple's top five health and

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fitness.
Okay, so
number five is what

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is that?
Nothing, nothing much happens.


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Number four is On Purpose with
Jay Shetty.

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I always have to be
very
careful when I pronounce his

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last name.
Number three is
Huberman Lab,

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and the timpani ride.
Number two is the Dylan


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Grimaldi podcast, and the number
one podcast in health and


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fitness is Passion Struck with
John R.

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Miles.
Marc Ronick: Thank you, DR. Love

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the energy, always do.
I look forward to your top five,

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just
for that.
Thank you, Dr. Let's keep things

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moving and share
just a few
events with you coming up this

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month, and maybe
a month
following this month, so for.

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First podcast SEO: define
your
strategy and launch campaign.

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This is hosted by Well
It
Depends Labs, that's Ariel

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Nissenblatt, that's the woman

who joined us just last week, I

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think it was just last week.

It's so.. it's hard to keep up

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with all of this, and especially

all the guests we've been

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having, but yes, I think it was
last week, and I will say I

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joined one of her podcast SEO

workshops this very week, and I

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thought it was awesome.
I wanted
to see what she does,

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how she does it, and hear more
about her
strategy, and it was

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really helpful.
DR: Were you in that?

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I signed
up for it, I paid for
it, but I didn't know that

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someone had
planned to meet
with me during that time, so I

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was not able to
make it, but I
got the replay.

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Marc Ronick: Yeah, I highly

recommend watching it.

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We talk a little bit about
applying
podcasting morning

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show stuff that based on her
strategies, so
I'm sure you

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will find it particularly
interesting.

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I
highly recommend it.
It's happening Wednesday, july

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15.

The times are 5pm to 7pm and we

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00:11:02,610 --> 00:11:06,840
will put a link in the show

notes if you are interested, or

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just Google.
Well, it depends
labs, and I'm

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sure you'll find this one DR:
like an extension.

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Yeah, so
went to Marc Ronick:
the one I went to,
I think was

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more of an overview with some
strategies built into
it, but

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I think this one is much more,
much more refined and
specific

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to an actual putting it into
place.

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So, yeah, so I
highly
recommend that it is a paid

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00:11:32,826 --> 00:11:35,994
event, and I think well
worth
your money.

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Also, Podcasting Made Simple
Live,
this is Pod Match's

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00:11:39,950 --> 00:11:42,936
quarterly event.
Podcasting Made Simple
Live is

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00:11:42,936 --> 00:11:46,125
a premium podcasting virtual
event focused on helping


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00:11:46,133 --> 00:11:50,250
podcast guests and hosts improve
their craft, so they can make a

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00:11:50,250 --> 00:11:52,878
bigger positive impact on the
world around them.

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It's listed
on Pod News as a
free event, but I do know he

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00:11:57,481 --> 00:12:01,089
charges for it, and
I also
know that they give away a lot

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00:12:01,089 --> 00:12:04,910
of tickets to that as
well, so
go check that out@podmatch.com

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00:12:04,910 --> 00:12:09,650
And finally,
surprise,
surprise, the Empowered

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00:12:09,650 --> 00:12:13,170
Podcasting Conference.

I must talk about that, because

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00:12:13,170 --> 00:12:18,060
we're, I think, like under seven

weeks away, and that's to be

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00:12:18,060 --> 00:12:21,480
specific, August 20-first

through the 23rd we're

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00:12:21,480 --> 00:12:24,464
recommending come august 20, so
you can get registered.

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00:12:24,464 --> 00:12:27,703
You don't have to wake up at the

crack of dawn on Friday

205
00:12:27,703 --> 00:12:30,277
morning, and also you can join
us that
Thursday evening,

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00:12:30,277 --> 00:12:34,035
because we're going to throw a
little soiree
to kick things

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00:12:34,035 --> 00:12:37,297
off that evening, so everybody
can mingle and get
to know

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00:12:37,297 --> 00:12:39,129
each other before we kick things
off.

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So our mission
with this whole
thing is to empower indie and

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00:12:42,909 --> 00:12:46,891
DIY podcasters
by creating
accessible, inclusive spaces

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00:12:46,891 --> 00:12:50,556
where
connection,
collaboration, and growth are

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the priority.
We
believe podcasting is at

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its best when creators support

others' efforts, share knowledge

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openly and candidly, and build

relationships that extend beyond

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00:13:02,580 --> 00:13:04,941
a single event or guest

appearance.

216
00:13:04,941 --> 00:13:09,198
Speaking of which, where that
extension happens
today at 1pm

217
00:13:09,198 --> 00:13:12,109
Eastern Live, we will be
Empowered Podcasting.

218
00:13:12,109 --> 00:13:15,245
We
will be hosting our weekly
live stream.

219
00:13:15,245 --> 00:13:19,095
We're going to have Shay

Sparks and Adam Bird, two people

220
00:13:19,095 --> 00:13:23,775
that have created a really

awesome community, and they are

221
00:13:23,775 --> 00:13:27,015
teaching others at our event,

and we'll talk about it a bit

222
00:13:27,015 --> 00:13:29,589
today.
How to do the same, so
all of

223
00:13:29,589 --> 00:13:31,875
this to be said.
Go to Empowered podcasting.com

224
00:13:31,875 --> 00:13:35,660
you can
get the link to the
live show today, and of course,

225
00:13:35,660 --> 00:13:38,482
you can
get the link to get
your tickets.

226
00:13:38,482 --> 00:13:45,460
So get those now and
use EPC
Mark 20, EPC mark M A R C 20,

227
00:13:45,460 --> 00:13:54,936
and get 20% off your
tickets.
I realized I should have done

228
00:13:54,936 --> 00:14:01,401
this quick tip, smart
move
content creators business fight,

229
00:14:01,401 --> 00:14:06,276
and today's Content
Creators
Business Bite is brought to you

230
00:14:06,276 --> 00:14:08,805
by Ralph E.
Stepp
Jr. of Content Creators

231
00:14:08,805 --> 00:14:13,095
accountant.com Ralph is a

licensed accountant with over 30

232
00:14:13,095 --> 00:14:16,545
years of experience helping

creators navigate taxes,

233
00:14:16,545 --> 00:14:19,920
bookkeeping, and the money side
of their business with clarity

234
00:14:19,950 --> 00:14:23,310
and a whole lot less stress, and

I think you got a good taste

235
00:14:23,310 --> 00:14:25,950
of what Ralph is all about

yesterday on the show, and if

236
00:14:25,950 --> 00:14:31,140
you didn't hear yesterday's

show, check out episode 544 and

237
00:14:31,140 --> 00:14:32,868
you'll hear what I'm talking

about.

238
00:14:32,868 --> 00:14:35,562
He's also my accountant, I'm
happy to recommend him.

239
00:14:35,562 --> 00:14:38,700
You
can learn more at Content
Creators accountant.com With


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00:14:38,708 --> 00:14:41,940
that, Ralph, what are we diving
into today?

241
00:14:42,180 --> 00:14:43,545
Ralph Estep Jr.: Well, good

morning everybody, and we

242
00:14:43,545 --> 00:14:45,915
certainly brought the receipts

yesterday, and if you missed

243
00:14:45,915 --> 00:14:48,009
that, make sure you hold on to

those receipts.

244
00:14:48,009 --> 00:14:50,855
But I just thought about today -
it's
really kind of wild if

245
00:14:50,855 --> 00:14:54,075
you think about it.
Today is the middle of
the

246
00:14:54,075 --> 00:14:57,327
year, got six months gone and
six months in front of us,
and

247
00:14:57,327 --> 00:14:59,731
for a lot of podcasters, a lot
of content creators, just
like

248
00:14:59,731 --> 00:15:01,412
me.
Me, it's kind of been a blur,

249
00:15:01,412 --> 00:15:04,027
like I can't, I look back
and,
like, where did six months go?

250
00:15:04,027 --> 00:15:06,120
We've been recording, we've

been editing, we've been

251
00:15:06,120 --> 00:15:08,955
posting, showing up somewhere in

the middle of that.

252
00:15:08,955 --> 00:15:12,534
I wonder if the money side has
just run
itself where you

253
00:15:12,534 --> 00:15:14,472
hoped it would.
So, I want to give you


254
00:15:14,480 --> 00:15:15,373
permission today to do
something.

255
00:15:15,373 --> 00:15:17,793
I'm going to walk you
through
six things that I think you

256
00:15:17,793 --> 00:15:21,928
should do in the next 24 to
48
hours to really bring this back

257
00:15:21,928 --> 00:15:24,000
to home and make sure
you're
doing the right things.

258
00:15:24,000 --> 00:15:26,100
I'm going to give you permission

this morning to stop and

259
00:15:26,100 --> 00:15:28,476
actually look at what's going on

with your money.

260
00:15:28,476 --> 00:15:31,383
The middle of the year is the
single best
checkpoint you're

261
00:15:31,383 --> 00:15:33,309
going to get.
A lot of people say, well, I'll

262
00:15:33,309 --> 00:15:35,601
look at this when New Year's
comes around, this is a great


263
00:15:35,609 --> 00:15:38,025
time to do it.
The reason I like this time of

264
00:15:38,025 --> 00:15:40,511
year, it's late
enough that
you've got some real numbers for

265
00:15:40,511 --> 00:15:43,489
the years, you can
see, like,
where I really am, and it's

266
00:15:43,489 --> 00:15:45,525
early enough that you
can
still change course before

267
00:15:45,525 --> 00:15:48,072
December hits.
So, I put a blog
post out.

268
00:15:48,072 --> 00:15:51,065
We'll put a link to that in the
show notes today.


269
00:15:51,073 --> 00:15:53,406
It's talking about six quick
money checks you can run this


270
00:15:53,414 --> 00:15:55,800
week, and I want to walk you
through each of those real


271
00:15:55,808 --> 00:15:57,561
quickly.
I promise this won't take a long

272
00:15:57,561 --> 00:15:58,870
time.
I'm not going
to take the

273
00:15:58,870 --> 00:16:01,410
whole show.
The number one thing you got to

274
00:16:01,410 --> 00:16:04,830
understand your revenue mix.
The way you do that is sort

275
00:16:04,830 --> 00:16:07,396
every
dollar from January
through June by source, and what

276
00:16:07,396 --> 00:16:09,978
I mean by
that is, look at
where your money's coming in

277
00:16:09,978 --> 00:16:11,835
from.
Is it
coming in from ad

278
00:16:11,835 --> 00:16:14,490
revenue?
Is it coming in from sponsors,


279
00:16:14,498 --> 00:16:16,070
affiliates, products, and
membership?

280
00:16:16,070 --> 00:16:18,792
One of the things I
want you
to do there is look at the

281
00:16:18,792 --> 00:16:21,735
percentages of the income

that's coming in, in that

282
00:16:21,735 --> 00:16:23,655
regard.
The reason I want you to
look

283
00:16:23,655 --> 00:16:26,892
at that is, there one source
that's making up most of
your

284
00:16:26,892 --> 00:16:29,141
money.
If it is, that's the source that

285
00:16:29,141 --> 00:16:30,909
I really encourage
you to lean
into.

286
00:16:30,909 --> 00:16:33,967
If you've got one platform or
one sponsor, you
know you

287
00:16:33,967 --> 00:16:36,852
don't have a business yet,
you've got a single point
of

288
00:16:36,852 --> 00:16:39,252
failure as well.
So take a look at that, make

289
00:16:39,252 --> 00:16:41,470
sure you're
being broad and
make sure you're diversifying

290
00:16:41,470 --> 00:16:43,870
yourself.
So that's
the first thing.

291
00:16:43,870 --> 00:16:46,884
Second thing, lean into your
real profit
number.

292
00:16:46,884 --> 00:16:49,506
Almost everybody I know in
content creation skips this


293
00:16:49,514 --> 00:16:51,134
one.
They know what came in, they

294
00:16:51,134 --> 00:16:53,820
know what the top of the

funnel looks like, but the more

295
00:16:53,820 --> 00:16:56,550
important number is what you've
actually kept.

296
00:16:56,550 --> 00:16:59,330
That's something you can drill
down on, because
that is

297
00:16:59,330 --> 00:17:02,783
really the number that makes the
most sense, after the
gear,

298
00:17:02,783 --> 00:17:05,954
after the software, after your
editor, all of that.

299
00:17:05,954 --> 00:17:08,115
Those
are two very different
numbers.

300
00:17:08,115 --> 00:17:11,055
And here's the issue: only one

of those pays your bills, so

301
00:17:11,055 --> 00:17:13,537
you've got to know what your

real profit number is.

302
00:17:13,537 --> 00:17:16,077
Here's tool number three.
Great time,
and this one's

303
00:17:16,077 --> 00:17:18,463
shouting out to Dr. a little
bit.

304
00:17:18,463 --> 00:17:20,753
This is your
mid-year tax
tune-up.

305
00:17:20,753 --> 00:17:23,448
Second quarter taxes were
actually due
june 15, but

306
00:17:23,448 --> 00:17:25,678
don't fret about that.
Maybe your stomach just


307
00:17:25,685 --> 00:17:27,972
dropped, you're thinking, 'Wait
a minute, it's already thinking

308
00:17:27,972 --> 00:17:30,432
about tax time.
When you're a creator like this,

309
00:17:30,432 --> 00:17:32,376
no one's
withholding taxes for
you.

310
00:17:32,376 --> 00:17:34,836
So, this is a great time to
check
and see once you figure

311
00:17:34,836 --> 00:17:36,915
out what that net income number
is.

312
00:17:36,915 --> 00:17:38,985
Have
you put enough money
aside?

313
00:17:38,985 --> 00:17:43,125
I'm recommending 25 to 30% as
that
money comes in, that way

314
00:17:43,125 --> 00:17:46,415
next April isn't a scary fest,
like
it's a hard time when you

315
00:17:46,415 --> 00:17:49,497
go to meet with your accountant,

because that way you can

316
00:17:49,497 --> 00:17:51,783
prevent April from being scary.
So
that's tool number three.

317
00:17:51,783 --> 00:17:55,119
Here's tool number four, the
content
ROI check.

318
00:17:55,119 --> 00:17:59,841
Here's a hard truth: not all of
your content earns
money, it

319
00:17:59,841 --> 00:18:02,909
just doesn't, and you've got to
really look at
where are you

320
00:18:02,909 --> 00:18:05,844
devoting your time, and is it
actually
generating income?

321
00:18:05,844 --> 00:18:09,308
Is it making direct money, so
sponsorships or
affiliates or

322
00:18:09,308 --> 00:18:11,530
product that's sold?
Maybe it's helped you grow


323
00:18:11,538 --> 00:18:13,488
your list.
Those are great indirect things,

324
00:18:13,488 --> 00:18:16,948
but find your
top three
earners and your bottom three,

325
00:18:16,948 --> 00:18:19,564
and what?
Look at
what's paying your

326
00:18:19,564 --> 00:18:22,086
bills, and what things are just
a hobby,
you might want to

327
00:18:22,086 --> 00:18:25,440
refine what you're working on.
Here's number
five, the pacing

328
00:18:25,440 --> 00:18:27,450
projection.
I want you to take your first

329
00:18:27,450 --> 00:18:29,171
half
numbers and project for
the full year.

330
00:18:29,171 --> 00:18:32,430
This way you can take a
look
at what is really going to

331
00:18:32,475 --> 00:18:33,945
happen for the rest of the year.



332
00:18:33,953 --> 00:18:36,963
That way you can start to budget
your subject, start to get an


333
00:18:36,971 --> 00:18:40,143
idea of where you're going.
If you are ahead of where you

334
00:18:40,143 --> 00:18:42,150
are,
that's great.
Keep working towards if you're

335
00:18:42,150 --> 00:18:44,505
behind, you've
got six months
to go and clean it up.

336
00:18:44,505 --> 00:18:47,113
And here's my tip number
six,
and this one will save everybody

337
00:18:47,113 --> 00:18:49,194
money.
We talked about
this a couple

338
00:18:49,194 --> 00:18:50,535
weeks ago.
Audit those subscriptions.

339
00:18:50,535 --> 00:18:54,221
This is a
great time to go and
look at what you're paying for,

340
00:18:54,221 --> 00:18:57,393
look at
your schedule, what
other apps that you're paying

341
00:18:57,393 --> 00:19:00,186
for, pull
three months of your
credit card and bank statements,

342
00:19:00,186 --> 00:19:02,580
and listen,
cancel what you're
not using.

343
00:19:02,580 --> 00:19:05,156
You might find $200 a month.
I
was just working with a

344
00:19:05,156 --> 00:19:07,998
creator, found $1,200 a month
back in
their pocket, because

345
00:19:07,998 --> 00:19:10,080
they found things they weren't
using.

346
00:19:10,080 --> 00:19:13,083
If
they're not doing anything,
get rid of them.

347
00:19:13,083 --> 00:19:15,840
Here's the heart of
it.
If you have the capacity to

348
00:19:15,840 --> 00:19:18,729
figure this out, most creators

just sit down and look.

349
00:19:18,729 --> 00:19:21,955
So this week, sit down and look
and see
what you can do to

350
00:19:21,955 --> 00:19:25,083
change the dynamic, that's all.
Six, like I
said, I put a link

351
00:19:25,083 --> 00:19:27,935
in the show notes.
Day my mid year money
check

352
00:19:27,935 --> 00:19:29,955
in, check that out.
Walk through this.

353
00:19:29,955 --> 00:19:33,045
This is a great
time to really
focus while you still got time

354
00:19:33,045 --> 00:19:34,305
to change.
You've
got numbers that you

355
00:19:34,305 --> 00:19:36,235
can measure.
So, thank you so much
for

356
00:19:36,235 --> 00:19:37,665
listening to my six points
today.

357
00:19:38,180 --> 00:19:39,958
Marc Ronick: Thank you, Ralph.

Appreciate that.

358
00:19:39,958 --> 00:19:43,741
If anyone has any questions, now
is your
chance.

359
00:19:43,741 --> 00:19:46,240
Otherwise, forever hold your
peace.

360
00:19:46,240 --> 00:19:48,280
Okay.
Then wrong
button.

361
00:19:48,280 --> 00:19:51,370
All right, Ralph, I hit the
wrong button.

362
00:19:52,060 --> 00:19:54,766
Audio Clip: I pushed the wrong

button again.

363
00:19:54,766 --> 00:19:58,320
Now my screen froze up.
My friend, oh man,
laugh it

364
00:19:58,320 --> 00:19:59,226
off.
It reset.

365
00:19:59,226 --> 00:20:01,745
Let it.
Then I pushed the wrong button


366
00:20:01,753 --> 00:20:06,827
again, Marc Ronick: yep, did it
again.


367
00:20:06,835 --> 00:20:09,179
I've been on a decent streak,
but not today.

368
00:20:09,179 --> 00:20:12,261
Okay, so with
that, let's dive
into some news bites.

369
00:20:12,261 --> 00:20:14,889
These are some stories
that we
think are important, and we

370
00:20:14,889 --> 00:20:17,969
don't know if they're gonna

strike a lot of conversation, so

371
00:20:17,999 --> 00:20:19,938
that's why we call them news

bites.

372
00:20:19,938 --> 00:20:24,787
And this one is the headline.
Why Mel Robbins isn't


373
00:20:24,795 --> 00:20:28,735
abandoning abandoning audio.
So, inside audio marketing

374
00:20:28,735 --> 00:20:32,389
reports
that Mel Robbins is
taking a very intentional

375
00:20:32,389 --> 00:20:35,269
approach to the
video podcast
boom.

376
00:20:35,269 --> 00:20:39,551
Yes, she sees video as a major
growth
opportunity, but her

377
00:20:39,551 --> 00:20:43,446
team still treats the Mel
Robbins podcast
as an

378
00:20:43,446 --> 00:20:46,389
audio-first production, so the
translation, they're not
just

379
00:20:46,389 --> 00:20:49,635
turning on a camera and calling
it a strategy.

380
00:20:49,635 --> 00:20:53,520
Her team
builds separate
versions of audio, video, and

381
00:20:53,520 --> 00:20:57,367
short form
social because
people listen differently than

382
00:20:57,367 --> 00:21:01,349
they watch.

Audio can handle handle longer

383
00:21:02,159 --> 00:21:04,214
intros, recaps, and repetition.


384
00:21:04,222 --> 00:21:08,747
Video viewers, they bail faster
than a guest who realizes you


385
00:21:08,755 --> 00:21:11,714
forgot to hit record.
For indie podcasters, this may

386
00:21:11,714 --> 00:21:16,609
be a much
needed gut check.
As we often say here, video can

387
00:21:16,609 --> 00:21:20,791
absolutely
help you grow, but
only when you understand the

388
00:21:20,791 --> 00:21:25,503
format that
you're creating
for Mel's team reportedly spends

389
00:21:25,503 --> 00:21:30,169
serious time
researching
audience needs, prepping guests,

390
00:21:30,169 --> 00:21:32,329
studio studying
viewer
behavior.

391
00:21:32,329 --> 00:21:37,979
If I can mesh words together and
shaping each
episode around

392
00:21:37,979 --> 00:21:41,294
one specific listener, that's
the real
lesson.

393
00:21:41,294 --> 00:21:46,359
The camera is not the strategy,
the audience is the
strategy.

394
00:21:46,359 --> 00:21:50,991
So, I'm curious, is anybody here
creating different
versions of

395
00:21:50,991 --> 00:21:55,851
your show for audio and video,
or are you publishing
the same

396
00:21:55,851 --> 00:21:58,149
thing everywhere?
Ralph Estep Jr.: I'll jump in


397
00:21:58,157 --> 00:22:00,741
there real quick, because, as
you know, I don't want to thank

398
00:22:00,741 --> 00:22:03,443
Rob Walsh, by as a matter of
fact, because he finally got one

399
00:22:03,443 --> 00:22:05,009

of my shows fixed on Apple
HLS.

400
00:22:05,009 --> 00:22:06,743
Oh, Marc Ronick: good.
Ralph Estep Jr.: So, yeah, I


401
00:22:06,751 --> 00:22:08,933
have all of them on video, and
Mark, to be honest with you,


402
00:22:08,941 --> 00:22:12,139
what I decided to do about three
months ago is, my, I'm


403
00:22:12,147 --> 00:22:15,479
considering myself video first,
actually, and that's what I'm


404
00:22:15,487 --> 00:22:17,855
leaning into.
And then the audio, I'm making

405
00:22:17,855 --> 00:22:20,503
it such that I
don't say,
well, look at the screen and all

406
00:22:20,503 --> 00:22:23,509
those sort of
things, so I'm
not doing two separate, but my

407
00:22:23,509 --> 00:22:27,022
production team
is adding B
roll to the video side.

408
00:22:27,022 --> 00:22:30,061
They're doing a lot more
lower
thirds and titles and things

409
00:22:30,061 --> 00:22:32,317
like that.
So we're,
we're using the same

410
00:22:32,317 --> 00:22:33,904
content.
I'm not recording two separate


411
00:22:33,912 --> 00:22:36,679
things, but we are tweaking it a
little bit on the back end.

412
00:22:37,550 --> 00:22:42,722
Marc Ronick: Makes sense.
DR: Yeah, I edit my business


413
00:22:42,730 --> 00:22:46,064
client separately.
The audio is edited separately

414
00:22:46,064 --> 00:22:51,076
from the
video, so I feel that
the two separate things, two

415
00:22:51,076 --> 00:22:53,420
different
listeners.
Marc Ronick: And I mean,


416
00:22:53,428 --> 00:22:56,310
technically, I guess we here at
the Podcasting Morning Show do


417
00:22:56,318 --> 00:22:59,820
two different versions as well.
We put out the live version


418
00:22:59,828 --> 00:23:03,114
unedited, and then we put out
the audio version, which is


419
00:23:03,122 --> 00:23:05,784
edited, so yeah, I guess we're
doing a couple of different


420
00:23:05,792 --> 00:23:07,482
things.
I will say that social media

421
00:23:07,482 --> 00:23:10,902
clips, vast majority of
them,
especially like I said, clips

422
00:23:10,902 --> 00:23:14,328
specifically video, I
usually
do pretty much the same thing.

423
00:23:14,328 --> 00:23:18,270
I might change if I'm
putting
like a text overlay title on it,

424
00:23:18,270 --> 00:23:21,486
I might change them
for the
different platforms, I might

425
00:23:21,486 --> 00:23:26,132
change up the captions
with
them, you know, talking about

426
00:23:26,132 --> 00:23:30,610
that particular clip, but
for
by and large, I'm mainly keeping

427
00:23:30,610 --> 00:23:34,760
that content the same.
I
do do different things on

428
00:23:34,760 --> 00:23:38,308
social platforms, aside from the
clips
like LinkedIn and

429
00:23:38,308 --> 00:23:42,093
Facebook, for example.
I put out every couple
of

430
00:23:42,093 --> 00:23:45,795
days, at least.
I put out a post that's really

431
00:23:45,795 --> 00:23:48,708
talking about
some of the
things that we talk about here

432
00:23:48,708 --> 00:23:52,290
on the show, and I'll

sometimes tweak those specific

433
00:23:52,290 --> 00:23:54,288
for Facebook, specific for

LinkedIn, etc.

434
00:23:54,288 --> 00:23:58,064
So I'm doing it, but I'm not
doing it necessarily
as

435
00:23:58,064 --> 00:24:01,195
strategically as, say, Mel
Robbins' team is doing it.


436
00:24:01,203 --> 00:24:03,565
Anyone else?
Just curious, if anyone else

437
00:24:03,565 --> 00:24:06,125
wants to share.
Is
anyone doing the same

438
00:24:06,125 --> 00:24:08,115
thing?
Up, someone wants to come up.

439
00:24:08,115 --> 00:24:10,005
Let's
see.
Junaid wants to come up.

440
00:24:10,005 --> 00:24:13,485
Let's hear from Junaid.
Welcome,
Junaid.

441
00:24:13,485 --> 00:24:14,521
Junaid: Good morning, everyone.


442
00:24:14,529 --> 00:24:16,860
Yes, that's an excellent
strategy that Mel Roberts has


443
00:24:16,868 --> 00:24:19,143
been doing.
Has, you know, they've devised

444
00:24:19,143 --> 00:24:24,116
it, or they
realized what they
were missing, and this is the

445
00:24:24,116 --> 00:24:26,500
exact same
strategy Alex
Ramosi and Seth Silvers

446
00:24:26,500 --> 00:24:31,380
implemented last year.

Their podcast was not getting

447
00:24:31,380 --> 00:24:34,890
any views, very small, so

they're like, you know what,

448
00:24:34,890 --> 00:24:39,180
we're gonna disconnect the audio

version and the video version,

449
00:24:39,180 --> 00:24:42,420
we're just gonna focus on audio,

so they stopped publishing any

450
00:24:42,420 --> 00:24:46,080
video at all on his YouTube

channel, and this focused on the

451
00:24:46,365 --> 00:24:49,965
audio version of his podcast.

When it started picking up in

452
00:24:49,965 --> 00:24:53,445
two weeks, I believe two weeks

or three weeks, then they

453
00:24:53,445 --> 00:24:56,625
started putting the video

version back, but this time

454
00:24:56,625 --> 00:25:02,735
around they edited the video.
So
for YouTube audience with

455
00:25:02,735 --> 00:25:06,389
the slide ins, the sound
effects,
all that stuff, and

456
00:25:06,389 --> 00:25:09,609
then they took all of those
sound effects,
everything out

457
00:25:09,609 --> 00:25:13,593
in the audio version, because
again, as we
all know, audio

458
00:25:13,593 --> 00:25:17,592
is a very intimate experience,
and you
want to keep it

459
00:25:17,592 --> 00:25:20,288
intimate, nobody wants to hear
swooshing sounds
or whatever

460
00:25:20,288 --> 00:25:25,908
if it doesn't make sense in the
audio, and that's
my, and

461
00:25:25,908 --> 00:25:29,705
that's my two.
I wasn't trying to key you, just

462
00:25:29,705 --> 00:25:32,565
trying
to play to the fact
that you said no one wants to

463
00:25:32,565 --> 00:25:35,853
hear the
wishes, but yes, you
did follow that up and said

464
00:25:35,853 --> 00:25:39,938
where if it's
not appropriate,
and I think our wishes are used

465
00:25:39,938 --> 00:25:42,065
appropriately.
Marc Ronick: Go ahead, Dan.


466
00:25:42,073 --> 00:25:44,968
Real, Dan: yeah.
So I'm just trying to
dig

467
00:25:44,968 --> 00:25:47,884
through my desk of crap here,
and I couldn't find it.

468
00:25:47,884 --> 00:25:52,065
I
want to say it was Cumulus
Media, not too long ago, did a


469
00:25:52,073 --> 00:25:53,893
study.
It was relatively new numbers.

470
00:25:53,893 --> 00:25:56,890
The thing is that I'm
only
saying, and like what we've

471
00:25:56,950 --> 00:26:00,490
talked about it in the past,

too, is that podcast listeners

472
00:26:00,640 --> 00:26:04,110
on YouTube, like 30 or 40% of

them, it's like I don't have the

473
00:26:04,140 --> 00:26:07,016
exact number, but it's kind of a

pretty big number.

474
00:26:07,016 --> 00:26:10,962
Listen to podcasts on YouTube by
putting
their phone in their

475
00:26:10,962 --> 00:26:13,664
pocket and then getting on the
treadmill,
going for a walk,

476
00:26:13,664 --> 00:26:16,182
walking the dog, doing the
dishes, whatever.


477
00:26:16,190 --> 00:26:20,615
So again, that stuff that I
think people really always need

478
00:26:20,615 --> 00:26:26,080
to focus on is whether you are
an audio first or a video first

479
00:26:26,080 --> 00:26:29,648
show, like it's like what
everyone's saying is true, just

480
00:26:29,648 --> 00:26:34,125
if you, if you're video first,
edit it so it looks nice, add


481
00:26:34,133 --> 00:26:37,820
your whatever, you know, slide
ins or whatever, but ultimately

482
00:26:37,820 --> 00:26:42,730
it would probably be pretty
smart to always focus on that


483
00:26:42,738 --> 00:26:47,098
intimate feeling, just focus on
making the show so it sounds


484
00:26:47,106 --> 00:26:49,333
good.
I don't mean with great mic

485
00:26:49,333 --> 00:26:52,050
quality, I just mean content

messy.

486
00:26:52,050 --> 00:26:56,188
Yeah, is audio first for
messaging, and that seems to


487
00:26:56,196 --> 00:27:00,646
like take care of 40% or more of
the problem, because ultimately

488
00:27:00,646 --> 00:27:04,660
when you're communicating, it
is all about getting them, the


489
00:27:04,668 --> 00:27:09,155
listener, to think that you are
talking to just them, and it


490
00:27:09,163 --> 00:27:13,715
would just be weird for a guy
sitting in a $4 billion TV


491
00:27:13,723 --> 00:27:17,430
studio to be looking at just one
person, because who would put


492
00:27:17,438 --> 00:27:20,547
that much money in communicating
with one person, where is it, if

493
00:27:20,547 --> 00:27:23,570

you know, if it's in your mind
and somebody has the phone in


494
00:27:23,578 --> 00:27:25,318
their pocket, there's a lot
easier.

495
00:27:25,318 --> 00:27:27,050
It's like it's such a
huge
cheat.

496
00:27:27,570 --> 00:27:29,194
Marc Ronick: Yeah, yep.
Thank
you, Dan.

497
00:27:29,194 --> 00:27:31,725
Great points.
I think if we are making our

498
00:27:31,725 --> 00:27:35,762
shows with
audio first in
mind, I think that goes a long

499
00:27:35,762 --> 00:27:38,333
way for the
experience of that
consumer.

500
00:27:38,333 --> 00:27:41,400
I won't call them a listener,

because if they're watching, I

501
00:27:41,400 --> 00:27:45,210
still think if we're designing

our podcast for an audio

502
00:27:45,210 --> 00:27:49,590
audience, I think that can

really just enhance the

503
00:27:49,590 --> 00:27:52,995
experience for an audio or video

listener.

504
00:27:52,995 --> 00:27:54,195
Ralph Estep Jr.: Marc, can I

jump in there real quick?

505
00:27:54,195 --> 00:27:55,949
Marc Ronick: Sure, Ralph Estep
Jr.: because I want
to

506
00:27:55,949 --> 00:27:57,138
disagree with something Dan
said.

507
00:27:57,138 --> 00:28:01,065
I think that the video

absolutely can be that intimate

508
00:28:01,065 --> 00:28:03,956
discussion as well, and I think
what we're really talking

509
00:28:03,956 --> 00:28:05,865
about, when Janae talks about
the
people he talked about,

510
00:28:05,865 --> 00:28:07,962
he's talking about people who
have
built a relationship with

511
00:28:07,962 --> 00:28:11,445
our audience, and I don't care

whether that's audio or video,

512
00:28:11,445 --> 00:28:14,010
to be blunt, if you're building
that relationship with your

513
00:28:14,010 --> 00:28:17,250
audience, you can have that same

level of intimate connection

514
00:28:17,250 --> 00:28:20,324
through video, and I think a lot

of new podcasters hear that,

515
00:28:20,324 --> 00:28:22,470
and they think, well, video has
the
biggest thing, whether

516
00:28:22,470 --> 00:28:26,010
everybody's shouting, and it's a

big booming voice, and talking

517
00:28:26,010 --> 00:28:28,725
fast.
You don't have to do that
on

518
00:28:28,725 --> 00:28:30,696
video.
Video works in that intimate

519
00:28:30,696 --> 00:28:33,180
relationship as well.

And I just don't, and maybe

520
00:28:33,180 --> 00:28:35,010
that's not what Dan was saying,
but I just think we need to

521
00:28:35,010 --> 00:28:38,715
remember that you're building

relationships, and that

522
00:28:38,715 --> 00:28:41,355
relationship is video, it's

audience, however, they choose,

523
00:28:41,355 --> 00:28:44,655
do it, but don't sing, don't

think that well, my audio and

524
00:28:44,655 --> 00:28:47,595
video have to be completely

different in that the whole goal

525
00:28:47,595 --> 00:28:51,525
is to develop that relationship,

find that pain point that the

526
00:28:51,525 --> 00:28:54,089
person is coming to hear from,

and solve that for them.

527
00:28:54,089 --> 00:28:56,605
If you do that, to be blunt, I
don't
care whether you put it

528
00:28:56,605 --> 00:29:00,144
on audio, video, or transcribe
it
on a blog, it's still going

529
00:29:00,144 --> 00:29:04,066
to be impactful.
Dan: Well, so I agree with you,

530
00:29:04,066 --> 00:29:07,578
it definitely can.
And where I call it invisible

531
00:29:07,578 --> 00:29:12,470
writing, I
want people reading
the words that I wrote and not

532
00:29:12,470 --> 00:29:14,343
pay
attention to any of the
words.

533
00:29:14,343 --> 00:29:17,331
I want them to just, the words
to
be invisible, and just have

534
00:29:17,331 --> 00:29:21,369
it almost be like the little
voice
inside of their head is

535
00:29:21,369 --> 00:29:24,980
telling them what it says on the
page,
it's like you're saying

536
00:29:25,160 --> 00:29:27,470
Marc Ronick: you, you're trying
to create an experience, you're

537
00:29:27,530 --> 00:29:30,344
trying to evoke emotion and

feelings.

538
00:29:30,344 --> 00:29:33,596
Well, I Dan: don't want them, I
don't
want them focusing on

539
00:29:33,596 --> 00:29:36,440
the words I'm saying, I want
them to focus
on the thing I'm

540
00:29:36,440 --> 00:29:39,100
trying to tell them.
In when you're trying to
get a

541
00:29:39,100 --> 00:29:42,748
message out, it is literally all
about getting the
listener or

542
00:29:42,748 --> 00:29:46,690
the viewer, your person who is
consuming your
content, to

543
00:29:46,690 --> 00:29:49,138
have a series of mini
epiphanies.

544
00:29:49,138 --> 00:29:54,712
So, in other
words, I want to
say something, and what I'm

545
00:29:54,712 --> 00:29:57,645
saying is driving
the
conversation, but meanwhile, in

546
00:29:57,645 --> 00:30:00,112
your head is your listening

mark, I want your.

547
00:30:00,112 --> 00:30:03,468
Little voice in your head to be
able to say,
like, wow, you

548
00:30:03,468 --> 00:30:06,794
know what, I think I think I
gotta listen to
this guy's

549
00:30:06,794 --> 00:30:09,582
podcast, or I gotta buy this
thing this guy's
selling,

550
00:30:09,582 --> 00:30:12,570
because this guy is actually,
he's telling me
something that

551
00:30:12,570 --> 00:30:16,696
no one else is telling me, so
when you can flip
that, even

552
00:30:16,696 --> 00:30:20,314
with just a content, with a
podcast, with a video,
and it

553
00:30:20,314 --> 00:30:24,752
turns out that the listener or
the viewer is
talking

554
00:30:24,752 --> 00:30:29,393
themselves into giving you all
of the credibility you
need.

555
00:30:29,393 --> 00:30:33,194
The game changes dramatically.
That's why I
always say just

556
00:30:33,194 --> 00:30:36,230
go audio first, because audio is
the most, the
deepest

557
00:30:36,230 --> 00:30:38,685
connection you can have.
I'm not saying you can't have


558
00:30:38,693 --> 00:30:41,000
that same connection with video.
I guarantee when people watch


559
00:30:41,008 --> 00:30:44,308
videos that me and my business
partner put out, they're not


560
00:30:44,316 --> 00:30:47,980
thinking about, they're just
thinking like, holy cow, I trust

561
00:30:47,980 --> 00:30:51,830

these guys, I love these guys.
Marc Ronick: Yeah, thank you,


562
00:30:51,838 --> 00:30:53,750
Dan.
Yeah, and so again, I do feel

563
00:30:53,750 --> 00:30:57,154
like the way I'm
interpreting
what you're saying is it's

564
00:30:57,154 --> 00:31:01,285
really creating an
experience,
it's evoking emotions, and it's

565
00:31:01,285 --> 00:31:05,010
making people
think, so yeah,
I appreciate your answer.

566
00:31:05,010 --> 00:31:08,532
And, oh, I saw Alex
wanted to
say something, but I see he just

567
00:31:08,532 --> 00:31:11,580
had to jet, so we
can't go to
Alex on this one.

568
00:31:11,760 --> 00:31:15,307
Sorry about that, Alex.
Let's
keep things moving.

569
00:31:15,307 --> 00:31:18,300
See, sometimes I'm wrong about
these
news bites, and we have

570
00:31:18,300 --> 00:31:20,424
more to say about them than I
think.

571
00:31:20,424 --> 00:31:23,000
So,
with that.
Dr. want to take the next story.

572
00:31:23,930 --> 00:31:28,921
DR: Yeah, so this goes under the

category of that's

573
00:31:28,921 --> 00:31:33,032
interesting.
So the title of it is your car


574
00:31:33,040 --> 00:31:36,046
brand may be snitching on your
podcast habits.

575
00:31:36,046 --> 00:31:40,054
A new analyst,
I'm sorry, a
new analysis says podcast

576
00:31:40,054 --> 00:31:44,386
listening habits can
vary a
lot, depending on what kind of

577
00:31:44,386 --> 00:31:48,190
vehicle someone drives.

Tesla owners are more likely to

578
00:31:48,310 --> 00:31:53,050
spend in-car audio time with

podcasts, while Chevrolet

579
00:31:53,200 --> 00:31:57,376
drivers are more likely to stick

with the AM/FM radio.

580
00:31:57,376 --> 00:32:01,466
The report points to a bigger
issue for
creators and

581
00:32:01,466 --> 00:32:04,914
advertisers, the car is still
one of the most
important

582
00:32:04,914 --> 00:32:08,922
places where people listen, but
not all drivers
behave the

583
00:32:08,922 --> 00:32:11,525
same way.
Brand technology, dashboard

584
00:32:11,525 --> 00:32:16,590
design,
income, age, and
listening habits all shape what

585
00:32:16,590 --> 00:32:20,722
people
choose when they start
the engine and pretend traffic

586
00:32:20,722 --> 00:32:23,720
is
like a normal part of
civilized life.

587
00:32:23,720 --> 00:32:28,310
Podcasting has always been

tied to commuting, errands, road

588
00:32:28,400 --> 00:32:32,305
trips, and the sacred ritual of
sitting in a parked in a

589
00:32:32,305 --> 00:32:36,948
parking lot to finish a segment.
So,
knowing who listens in

590
00:32:36,948 --> 00:32:41,696
which vehicle can help
advertisers
target smarter and

591
00:32:41,696 --> 00:32:46,246
help podcast platforms
understand where
discovery

592
00:32:46,246 --> 00:32:49,333
really happens.
So, here's the question.

593
00:32:49,333 --> 00:32:52,333
Let's see,
room.
This is that, like, a little

594
00:32:52,333 --> 00:32:54,516
survey that we're going
to do.
The room, okay?

595
00:32:54,516 --> 00:32:58,270
What kind of car are you
driving, and what
do you

596
00:32:58,270 --> 00:33:02,842
mostly listen to in the car,
like radio music, like your


597
00:33:02,850 --> 00:33:05,370
mobile device podcast, or
anything else.

598
00:33:06,240 --> 00:33:11,700
Marc Ronick: Yeah, so for me, I
think lately I go to it's both.

599
00:33:11,730 --> 00:33:15,300
I barely listen to the radio, so

it's either music or podcast,

600
00:33:15,330 --> 00:33:20,460
and I say I'd probably lean more

toward podcast when I'm doing,

601
00:33:20,730 --> 00:33:22,850
especially when I'm doing a long

trip.

602
00:33:23,329 --> 00:33:27,968
DR: What are you driving?
Marc Ronick: And I'm driving an

603
00:33:27,968 --> 00:33:31,489
Acura RDX, a SUV.
DR: Okay, Marc Ronick: yeah.

604
00:33:31,729 --> 00:33:37,189
DR: So I drive a Dodge Neon,

plenty of Dodge Neon, and I

605
00:33:37,429 --> 00:33:42,219
cannot get into the car without
loading some stuff on my phone,

606
00:33:42,789 --> 00:33:47,529
which as soon as I get in, it

switches over to my stereo in my

607
00:33:47,649 --> 00:33:50,118
car.
Marc Ronick: Okay, put a one in

608
00:33:50,118 --> 00:33:52,620
the chat for those who are
watching or listening.

609
00:33:52,620 --> 00:33:57,082
Put a one
in the chat if you
still listen to the radio

610
00:33:57,082 --> 00:33:59,866
regularly when
you're in the
car.

611
00:33:59,866 --> 00:34:02,430
Specifically, Ralph Estep Jr.:
what's the
radio?

612
00:34:02,430 --> 00:34:03,804
What is exactly, seriously,
dude?

613
00:34:03,804 --> 00:34:06,090
Like, does
anybody even turn
the radio?

614
00:34:07,050 --> 00:34:09,179
DR: It's crazy, because you

know, I'm a former musician,

615
00:34:09,630 --> 00:34:12,761
Marc Ronick: right?
DR: And I mean, music, I was


616
00:34:12,768 --> 00:34:17,824
born and raised around music, so
for me not to have music in my


617
00:34:17,831 --> 00:34:20,369
life anymore, that's pretty much
what it is.

618
00:34:20,369 --> 00:34:22,129
I don't have it in
my life
anymore.

619
00:34:22,129 --> 00:34:28,293
I have an enormous collection of
CDs and
vinyl that I am

620
00:34:28,293 --> 00:34:31,870
looking to get rid of.
Wow, I just don't listen
to it

621
00:34:31,870 --> 00:34:33,130
anymore.
Ralph Estep Jr.: you know, it's

622
00:34:33,130 --> 00:34:32,120
interesting, Marc.
I just bought Marc Ronick: Yeah,

623
00:34:34,070 --> 00:34:37,460
a new SUV, I bought a new

Suburban, and the thing that's

624
00:34:37,460 --> 00:34:39,100
cool about, I use Apple CarPlay
for everything.

625
00:34:39,100 --> 00:34:42,713
I've got an H Hummer, I have
too, and I didn't
care about

626
00:34:42,713 --> 00:35:36,390
the radio, because as Sid
Meadows: podcasts, I don't


627
00:35:36,398 --> 00:34:45,472
listen over my car, I listen in
soon as I synced my phone with


628
00:34:45,480 --> 00:34:48,335
Apple CarPlay, I was good to go,
because I brought my


629
00:34:48,342 --> 00:34:51,306
entertainment with me, so I
could care less what's in the


630
00:34:51,313 --> 00:34:53,216
car.
So, for me, it's like you can

631
00:34:53,216 --> 00:34:56,014
scope me out, you can read
my
data all you want, because as

632
00:34:56,014 --> 00:34:59,303
soon as it hits the wall, it is
Apple CarPlay, that's all I

633
00:34:59,303 --> 00:35:01,435
care about.
The scary part of that
is, I

634
00:35:01,435 --> 00:35:03,935
understand GM is thinking about
discontinuing adding Apple


635
00:35:03,943 --> 00:35:07,853
CarPlay to their vehicles at
some point in the future, which

636
00:35:07,853 --> 00:35:11,362
I think is a strategic mistake.
But for me, it was simple: pair

637
00:35:11,362 --> 00:35:13,415
the phone up and I'm ready to
roll.

638
00:36:53,510 --> 00:36:56,129
my earbuds.
I don't know why,
but I don't

639
00:36:56,129 --> 00:36:57,971
like listening to it over the
car.

640
00:36:57,971 --> 00:37:01,724
I feel like I have
to turn it
off too loud, and to the point

641
00:37:01,724 --> 00:37:04,775
earlier about
intimacy, I
really like listening to people

642
00:37:04,775 --> 00:37:06,492
in my ear
and not over the
car.

643
00:37:06,492 --> 00:37:09,755
If it's music, then I'm
listening to it
over the car,

644
00:37:09,755 --> 00:37:11,528
right?
But I typically, no, not

645
00:37:11,528 --> 00:37:14,675
typically, I
always listen to
podcasts with my earbuds in.

646
00:37:14,675 --> 00:37:16,655
Marc Ronick: Interesting.
Yeah,
that's interesting.

647
00:37:16,655 --> 00:37:18,610
I'm trying to think if that's
like me too.


648
00:37:18,618 --> 00:37:21,593
No, I think honestly, it just
depends on what I'm doing, like,

649
00:37:21,593 --> 00:37:25,265

if I'm working out, like
today, I do this intense power

650
00:37:25,265 --> 00:37:29,843
walk on
my driveway, because I
have a long, spirally inclined


651
00:37:29,851 --> 00:37:32,435
driveway.
Those are moments where I'm

652
00:37:32,435 --> 00:37:35,069
going to put in my
earbuds,
but if I'm in my car, I'm happy

653
00:37:35,069 --> 00:37:38,735
to play a podcast on
on the
stereo through the speakers.

654
00:37:38,735 --> 00:37:41,312
Yeah, Dan: I listen through the
AirPods to speak.

655
00:37:41,312 --> 00:37:43,580
Well, they actually keep
flipping back and
forth.

656
00:37:43,580 --> 00:37:46,554
It drives me nuts on the radio,
then in my ear, and it's


657
00:37:46,562 --> 00:37:47,660
just..
Marc Ronick: oh, yeah, that's


658
00:37:47,668 --> 00:37:48,800
annoying.And that happens to me
too.

659
00:37:49,340 --> 00:37:51,800
Dan: I wanted to bring something

up that's totally kind of

660
00:37:51,800 --> 00:37:55,019
different avenue about this.
So,
you know, DR. you brought

661
00:37:55,019 --> 00:37:56,995
up, you know, Tesla owners, for
example.

662
00:37:56,995 --> 00:38:00,673
I'm not a Tesla owner, but it is
really interesting
that those

663
00:38:00,673 --> 00:38:04,245
numbers are kind of flawed,
because Tesla people, so
most

664
00:38:04,245 --> 00:38:08,420
radio, like, if you're a podcast
fan, the type of radio
you're

665
00:38:08,420 --> 00:38:11,963
probably going to like is going
to be talk radio, right?


666
00:38:11,971 --> 00:38:15,710
Talk radio is usually on AM,
Tesla doesn't have AM anymore,


667
00:38:15,718 --> 00:38:20,813
because it screws up their
electronics, so if you are into

668
00:38:20,813 --> 00:38:25,676
talk radio or talk podcast, and
you drive a Tesla, you're kind


669
00:38:25,684 --> 00:38:27,926
of screwed, and that's probably
where we're going, as people


670
00:38:27,934 --> 00:38:31,019
have been trying to figure out
how to get rid of the AM band


671
00:38:31,027 --> 00:38:33,554
for a long..
DR: well, that's interesting.


672
00:38:33,562 --> 00:38:37,658
Yeah, Marc Ronick: interesting.
And I
feel like a lot of the

673
00:38:37,658 --> 00:38:41,447
AM stations, you can probably
get
through the internet and

674
00:38:41,447 --> 00:38:44,384
play them through your car that
way,
maybe not all.

675
00:38:44,384 --> 00:38:46,607
Isn't it great Dan: though?
Back in the old
days, like I

676
00:38:46,607 --> 00:38:49,115
used to have to work, or I'd
have to travel
across the

677
00:38:49,115 --> 00:38:52,001
country, and I'm sure truck
drivers have this now too.


678
00:38:52,009 --> 00:38:55,870
Or back then, is I'd be leaving
one area, like I am.

679
00:38:55,870 --> 00:38:59,669
I hated
Rush Limbaugh, but I
would listen to that guy if I

680
00:38:59,669 --> 00:39:02,216
had to
drive somewhere because
I'd be leaving Green Bay,

681
00:39:02,216 --> 00:39:04,985
Wisconsin,
where I was living,
and as soon as that station

682
00:39:04,985 --> 00:39:06,905
would die out,
I'd just start
tuning in.

683
00:39:06,905 --> 00:39:09,647
Oh, here's Rush again in some
other
town where I am.

684
00:39:09,647 --> 00:39:11,870
You could just literally travel
across the
country.

685
00:39:11,870 --> 00:39:14,845
That was what was really cool
about AM radio.

686
00:39:14,845 --> 00:39:19,260
Now
we just put, you know,
podcast on, or maybe get serious

687
00:39:19,260 --> 00:39:20,816
or
something.
Marc Ronick: Absolutely


688
00:39:20,824 --> 00:39:22,181
interesting.
Yep, it is interesting.

689
00:39:22,181 --> 00:39:24,749
Thank you, Dan.
All
right, I'm gonna keep

690
00:39:24,749 --> 00:39:28,980
things going here, and I think
what
we're gonna do is I'm

691
00:39:28,980 --> 00:39:32,630
gonna skip a couple of stories
due to time,
but I do want to

692
00:39:32,630 --> 00:39:36,202
go to BC, because BC has some
tech news
updates, which is a

693
00:39:36,202 --> 00:39:40,500
great lead-in to our one of our
top
headlines of the morning,

694
00:39:40,500 --> 00:39:44,075
so with that, bc what do you got

for us?

695
00:39:44,075 --> 00:39:46,235
BC Babbles: Yes, a couple of

cool features updates.

696
00:39:46,235 --> 00:39:49,034
One not so new, but I definitely
missed
it till today.

697
00:39:49,034 --> 00:39:52,173
So, for those looking to
consider a Riverside
for your

698
00:39:52,173 --> 00:39:55,515
free podcast hosting on a
budget, they just launched


699
00:39:55,523 --> 00:39:57,815
their recording studio back in
March.

700
00:39:57,815 --> 00:40:01,280
Now it gives a nice cool.

Riverside feel for the most

701
00:40:01,280 --> 00:40:04,070
part, they, they've always had a

recording capability, but the

702
00:40:04,070 --> 00:40:07,820
quality was not always there.

But the new studio changes that.

703
00:40:07,820 --> 00:40:09,500
So, with the studio, you're

getting the ability.

704
00:40:09,500 --> 00:40:11,343
Marc Ronick: Let me stop you

right there, real quick, BC.

705
00:40:11,343 --> 00:40:14,535
You can keep going, but just
don't,
don't go too far into

706
00:40:14,535 --> 00:40:17,449
Riverside, because that's our
one of our
top headlines today

707
00:40:17,449 --> 00:40:19,581
with their big announcement from
yesterday.


708
00:40:19,589 --> 00:40:22,055
Okay, go ahead.
So, BC Babbles: keep it

709
00:40:22,055 --> 00:40:24,145
separate,
but basically, with
this new studio, you'll be able

710
00:40:24,145 --> 00:40:26,843
to create
and publish right
from what's it called, Substack.

711
00:40:26,843 --> 00:40:29,075
There you go.

It includes branding, so you can

712
00:40:29,075 --> 00:40:31,685
put your watermark, or your,

sorry, your watermark, or

713
00:40:31,685 --> 00:40:34,016
publication logo on your

recording as well.

714
00:40:34,016 --> 00:40:37,341
You can have up to two co-hosts.
You can't
push it to, like,

715
00:40:37,341 --> 00:40:39,917
six plus people, like Mark does
on the
live stream.

716
00:40:39,917 --> 00:40:43,145
You'll also get to create edible
edit editable
thumbnails.

717
00:40:43,145 --> 00:40:45,752
They've always done that before,
but again, they
weren't great

718
00:40:45,752 --> 00:40:48,326
prior to the studio.
So, this is another
great

719
00:40:48,326 --> 00:40:50,948
add-on for Substack users.
And I'll leave the rest for


720
00:40:50,956 --> 00:40:53,836
those who want to check out this
article on the show notes today.

721
00:40:53,836 --> 00:40:55,595


So, Marc Ronick: now that was


722
00:40:55,603 --> 00:40:57,454
Substack, correct?
Okay, that was Substack.

723
00:40:57,454 --> 00:40:59,810
Started saying
Riverside, so
that threw me.

724
00:40:59,810 --> 00:41:02,200
But, yeah, okay, Substack, yeah,
BC Babbles: it's River Society,

725
00:41:02,200 --> 00:41:03,890
but not quite the same thing.
Marc Ronick: I got you.

726
00:41:04,280 --> 00:41:07,055
BC Babbles: And now moving over
to Captivate, we have some cool

727
00:41:07,055 --> 00:41:09,485
updates with that.
Growth-minded
podcast host

728
00:41:09,485 --> 00:41:12,433
Captivate has turned on
Captivate
Monetization, a full

729
00:41:12,433 --> 00:41:16,212
suite of tools to help its
podcasters
earn revenue from

730
00:41:16,212 --> 00:41:18,725
advertising.
It comprises Captivate Market


731
00:41:18,733 --> 00:41:22,020
Marketplace for direct sales
between your podcast and


732
00:41:22,028 --> 00:41:26,360
advertisers, it gives them a
whole slew of ways to find your

733
00:41:26,360 --> 00:41:29,520
show, programmatic advertising,
and existing membership and tips

734
00:41:29,520 --> 00:41:33,445

tool, and a new campaign
management feature for AMIE,


735
00:41:33,453 --> 00:41:36,827
which is the company's dynamic
content insertion engine.


736
00:41:36,835 --> 00:41:40,540
There'll be a free.. there was a
free webinar this past Monday,


737
00:41:40,548 --> 00:41:43,770
we'll send you the link.
You can check out Mark Asquith,

738
00:41:43,770 --> 00:41:47,182
the
managing managing director
of Captivate, and Brian Conlin,

739
00:41:47,182 --> 00:41:50,765
President of DAX US, as they
give their presentation.

740
00:41:50,765 --> 00:41:54,175
Marc Ronick: Thank you.
BC,
yeah, I saw Captivate last

741
00:41:54,175 --> 00:41:57,981
week, made those announcements
about
those monetization

742
00:41:57,981 --> 00:42:01,955
features, and yeah, I, Ralph,
you do you use
Captivate?

743
00:42:02,670 --> 00:42:04,479
Ralph Estep Jr.: I do.
That's
right, super supporter

744
00:42:04,479 --> 00:42:06,060
of Captivate.
Marc Ronick: Yeah, okay, cool.


745
00:42:06,068 --> 00:42:08,154
So, and I am, but to imagine
you're probably taking advantage

746
00:42:08,154 --> 00:42:09,990

of a lot of those monetization
features.

747
00:42:10,740 --> 00:42:11,610
Ralph Estep Jr.: I'll be honest
with you, no.

748
00:42:12,030 --> 00:42:14,440
Marc Ronick: Okay, Ralph Estep
Jr.: because I think
the best

749
00:42:14,440 --> 00:42:17,962
way to monetize your stuff is to
sell your own
product or

750
00:42:17,962 --> 00:42:20,660
service, and I will die on that
hill, my friend.

751
00:42:20,900 --> 00:42:23,112
Marc Ronick: Yeah, the Ralph
Estep Jr.: chase of CPM is


752
00:42:23,120 --> 00:42:27,080
going to be a chase that you are
not going to win unless you're a

753
00:42:27,080 --> 00:42:29,960

very large audience and in a
network, in my personal opinion.

754
00:42:30,650 --> 00:42:33,053
Marc Ronick: Absolutely.
And
again, thank you for that

755
00:42:33,053 --> 00:42:35,708
tech update.
Now let's get into,
let's

756
00:42:35,708 --> 00:42:39,106
continue that and talk a little
bit about Riverside.


757
00:42:39,114 --> 00:42:42,430
Riverside wants your whole
content workflow.

758
00:42:42,430 --> 00:42:47,358
They just
announced 2.0
Riverside 2.0 yesterday, calling

759
00:42:47,358 --> 00:42:50,487
it the
biggest release in the
company's history.

760
00:42:50,487 --> 00:42:54,724
The headline for
creators:
Riverside wants to be where you

761
00:42:54,724 --> 00:42:58,060
record, edit, publish,

repurpose, and distribute your

762
00:42:58,300 --> 00:43:02,532
content from one place.
For
indie podcasters juggling

763
00:43:02,532 --> 00:43:06,822
video, audio clips, newsletters,
social
posts, etc.

764
00:43:06,822 --> 00:43:10,880
This is Riverside saying, "Hand
us that chaos,
we'll try to

765
00:43:10,880 --> 00:43:14,034
clean it up for you.
So, let me give you a
couple

766
00:43:14,034 --> 00:43:16,770
of highlights here.
First, they say that this is


767
00:43:16,778 --> 00:43:20,606
their first platform to span the
entire creative workflow, and


768
00:43:20,614 --> 00:43:25,424
they claim it takes just minutes
after you're recording to


769
00:43:25,432 --> 00:43:30,615
deliver a rough cut of your
show, short form clips, a


770
00:43:30,623 --> 00:43:34,292
newsletter based on that
episode, and posting calendar,


771
00:43:34,300 --> 00:43:38,910
so you can schedule things out,
including, I believe, social


772
00:43:38,918 --> 00:43:41,653
media.
Riverside says the new rollout

773
00:43:41,653 --> 00:43:45,460
begins with a rebuilt

recording studio and AI editor.

774
00:43:46,000 --> 00:43:48,880
I've been a beta tester and have

played with that a lot, and it

775
00:43:48,910 --> 00:43:52,102
works really well.
It's designed
to be faster,

776
00:43:52,102 --> 00:43:54,850
more responsive, and more
flexible for creators.


777
00:43:54,858 --> 00:43:59,595
One of the biggest additions to
Riverside 2.0 is the in-person


778
00:43:59,603 --> 00:44:02,854
multicam recording.
We've talked a little bit about

779
00:44:02,854 --> 00:44:06,018
that in
previous news
episodes, that it was coming.

780
00:44:06,018 --> 00:44:11,061
What in this lets
users record
multiple cameras and mics on

781
00:44:11,061 --> 00:44:15,212
separate synced
tracks through
Riverside's Mac app.

782
00:44:15,212 --> 00:44:18,600
So you got to be a Mac user

right now when that rolls out

783
00:44:18,720 --> 00:44:21,688
over the next few weeks.
I
mentioned newsletters.

784
00:44:21,688 --> 00:44:24,970
I knew about this as well as one
of
their beta testers.

785
00:44:24,970 --> 00:44:28,685
This is where creators can turn
a
recording into a newsletter

786
00:44:28,685 --> 00:44:31,666
and give audiences a page where
they
can subscribe.

787
00:44:31,666 --> 00:44:35,786
Thought that was a cool feature.
I told you
earlier, social

788
00:44:35,786 --> 00:44:38,548
scheduling, so they'll, they're
adding a
scheduler feature, so

789
00:44:38,548 --> 00:44:43,506
you can schedule out your
different
clips to different

790
00:44:43,506 --> 00:44:46,492
social media platforms, and
anything else.


791
00:44:46,500 --> 00:44:51,664
The company I called this out
not too long ago, they changed


792
00:44:51,672 --> 00:44:55,908
from riverside.fm to officially
riverside.com So, the big


793
00:44:55,916 --> 00:44:59,436
promise here is less tool
hopping.

794
00:44:59,436 --> 00:45:03,194
The big question is
whether
one platform can really handle

795
00:45:03,194 --> 00:45:06,930
enough of the workflow to

replace a stack of separate

796
00:45:07,290 --> 00:45:12,150
tools, and I know Junaid, you

have a tool that does a lot of

797
00:45:12,240 --> 00:45:16,050
the all-in-one stuff too.

Podglue, which, by the way, I

798
00:45:16,170 --> 00:45:19,470
saw Dave here in the Clubhouse

audience, said he featured

799
00:45:20,460 --> 00:45:24,080
Podglue recently, or actually,

as of today, in his newsletter,

800
00:45:24,200 --> 00:45:26,960
that's very cool to see our

community supporting one

801
00:45:27,410 --> 00:45:29,535
another.
But I want to ask the
group,

802
00:45:29,535 --> 00:45:33,914
we often talk about how video
can be intimidating, it
can be

803
00:45:33,914 --> 00:45:37,160
pricey for people that are just
getting into
podcasting, or

804
00:45:37,160 --> 00:45:41,395
maybe even for some of us who
are, have been in
it for a

805
00:45:41,395 --> 00:45:45,580
while, does Riverside's new
feature help the barrier to


806
00:45:45,588 --> 00:45:49,700
entry, or are you concerned
about an all-in-one place?

807
00:45:49,700 --> 00:45:53,754
And
I'm going to go to BC
first, because I saw BC had his

808
00:45:53,754 --> 00:45:55,690
hand up
a moment ago.
Go ahead, BC.

809
00:45:56,410 --> 00:45:57,880
BC Babbles: Now, are all these

features, because I believe

810
00:45:57,940 --> 00:45:59,464
Riverside has a free plan,

right?

811
00:45:59,464 --> 00:46:02,070
Are all these features available
with the free plan as
well,

812
00:46:02,760 --> 00:46:05,430
Marc Ronick: that I don't know

for sure, it might initially

813
00:46:05,760 --> 00:46:08,800
with their initial free trial,

but I don't.

814
00:46:08,800 --> 00:46:12,720
I would be shocked if all of
these came with the
free tool.

815
00:46:13,320 --> 00:46:14,940
BC Babbles: Fair point, I would
say, though, even if it's not,

816
00:46:15,090 --> 00:46:17,826
it's a pretty affordable monthly

subscription for Riverside.

817
00:46:17,826 --> 00:46:20,333
So I was even gonna ask you
before
you asked this

818
00:46:20,333 --> 00:46:22,484
question, do you think this is
the great time for
someone to

819
00:46:22,484 --> 00:46:25,450
start looking at Riverside as
the kind of end all
be all

820
00:46:25,450 --> 00:46:29,362
solution, but I think this is a
great way to minimize
the

821
00:46:29,362 --> 00:46:32,085
concern for anyone who's going
to hop into podcasting.

822
00:46:32,085 --> 00:46:36,098
Do
I have to have a website on
this platform, plus socials over

823
00:46:36,098 --> 00:46:38,939

here, plus, you know,
newsletter over here, because

824
00:46:38,939 --> 00:46:42,349
you have a
lot of single
service platforms that do just

825
00:46:42,349 --> 00:46:45,202
one of these
things, but to
have them all conglomerated into

826
00:46:45,202 --> 00:46:49,456
Riverside, I
think, is a
pretty great asset for at least

827
00:46:49,456 --> 00:46:51,919
starting
podcasters.
Marc Ronick: Fair enough.

828
00:46:51,919 --> 00:46:54,178
Yeah,
I'm with you there.
We, I see a lot of people want

829
00:46:54,178 --> 00:46:55,630
to chime in.

I'm going to go to Sid, and then

830
00:46:55,720 --> 00:46:56,590
Ralph.
Go ahead, Sid.

831
00:46:57,360 --> 00:46:59,216
Sid Meadows: I have a question

about Riverside.

832
00:46:59,216 --> 00:47:02,592
I have been a guest on Riverside
before, but
I've never

833
00:47:02,592 --> 00:47:06,027
actually used the platform.
Are they with this new
update?

834
00:47:06,027 --> 00:47:09,190
Are they allowing background for
you to put your
own

835
00:47:09,190 --> 00:47:12,007
backgrounds up?
Like when I record my podcast to

836
00:47:12,007 --> 00:47:15,301
have a
background, as you
know, because I'm using it in

837
00:47:15,301 --> 00:47:17,348
eCamm.
When we
do our, our, our panel

838
00:47:17,406 --> 00:47:20,071
discussions, we have a

background, and we have

839
00:47:20,129 --> 00:47:22,025
everybody kind of framed in

position.

840
00:47:22,025 --> 00:47:24,880
Does it allow for that with this
new update?

841
00:47:24,880 --> 00:47:28,042
Marc Ronick: It doesn't, because

they already allow for that.

842
00:47:28,042 --> 00:47:31,934
I have seen it available.
You can
choose different

843
00:47:31,934 --> 00:47:34,590
backgrounds.
I think you can upload a


844
00:47:34,598 --> 00:47:38,766
background, and I think you can
also choose from blurred

845
00:47:38,766 --> 00:47:40,467
backgrounds.
Sid Meadows: Do you know of a


846
00:47:40,475 --> 00:47:43,118
show doing that, Marc, where I
could go look at it, because I


847
00:47:43,126 --> 00:47:45,836
was told they didn't allow that,
Marc Ronick: they do the, and


848
00:47:45,844 --> 00:47:50,100
no, I don't, off the top of my
head, but I will say where I


849
00:47:50,108 --> 00:47:53,584
think I've noticed a limitation,
because I've attempted it here


850
00:47:53,592 --> 00:47:57,667
on this show, but I think with
4k cameras it doesn't work,


851
00:47:57,675 --> 00:48:02,059
that's what I saw, it, it said
it's limited to, you can do 10


852
00:48:02,067 --> 00:48:06,450
ADP, so you can still get that
high def, but if it's a 4k


853
00:48:06,458 --> 00:48:09,561
camera, it doesn't work.
That's what that's what I've

854
00:48:09,561 --> 00:48:11,332
seen.
So,
there you go.

855
00:48:11,332 --> 00:48:14,891
Okay, Ralph, coming to you.
And then DR.
wants to chime

856
00:48:14,891 --> 00:48:17,130
in.
Ralph Estep Jr.: So, I'm going


857
00:48:17,138 --> 00:48:19,302
to give a non-technical response
to this.

858
00:48:19,302 --> 00:48:21,920
When I work with small

business clients, I always

859
00:48:22,010 --> 00:48:24,860
encourage them not to put all

their eggs in a single point of

860
00:48:24,950 --> 00:48:28,190
failure basket, and I go back to

this, and this isn't a

861
00:48:28,250 --> 00:48:31,226
commentary on Riverside.
I just
think it's dangerous

862
00:48:31,226 --> 00:48:35,490
when you're putting all of your,
all of your
workflow into a

863
00:48:35,490 --> 00:48:38,724
single product, because if that
product has an
issue, if they

864
00:48:38,724 --> 00:48:41,614
have any downtime, you are
completely
invested in one

865
00:48:41,614 --> 00:48:43,490
thing.
I'll give you a great example.

866
00:48:43,490 --> 00:48:46,345
This, like
in my accounting
practice, I use one software for

867
00:48:46,345 --> 00:48:49,455
tax prep, I use
another
software for digital storage, we

868
00:48:49,455 --> 00:48:52,192
use something
different for
email communications and CRM.

869
00:48:52,192 --> 00:48:55,522
There
are products out there
in the accounting area where I

870
00:48:55,522 --> 00:48:57,994
could do
it all in one, and
I've steered clear of those,

871
00:48:57,994 --> 00:49:01,340
because if they
have an issue,
if they have some kind of

872
00:49:01,340 --> 00:49:04,740
problem, then everything
I
have is in that, in that

873
00:49:04,770 --> 00:49:07,860
particular bucket, and that's

what worries me about, and it's

874
00:49:07,860 --> 00:49:09,990
not just Riverside, like I said,

I'm not, I'm not throwing any

875
00:49:10,110 --> 00:49:13,134
shade against Riverside, just a
single point of failure

876
00:49:13,134 --> 00:49:15,663
concerns me, that's why I like
the
diversification of those

877
00:49:15,663 --> 00:49:19,206
things, because even in my short
career
of podcasting, there

878
00:49:19,206 --> 00:49:22,037
have been times when things have
been down
and I've been able

879
00:49:22,037 --> 00:49:25,148
to pivot, or my team's been able
to pivot and
go use something

880
00:49:25,148 --> 00:49:27,995
else instead of that.
And to address what Sid
was

881
00:49:27,995 --> 00:49:31,553
talking about in eCamm, it's
actually a scene, and a scene is

882
00:49:31,553 --> 00:49:34,595

sort of built on, is built in
the river, in the eCamm


883
00:49:34,603 --> 00:49:36,046
directly.
I don't know how that works in

884
00:49:36,046 --> 00:49:38,088
Riverside, but I think
that's
what Sid was talking about, is

885
00:49:38,088 --> 00:49:39,650
scenes that you can
switch
between scenes.

886
00:49:40,550 --> 00:49:43,384
Marc Ronick: Fair enough.
Thank
you, and you know,

887
00:49:43,384 --> 00:49:47,178
listen, Ralph, I can't argue.
You make a
good case for the

888
00:49:47,178 --> 00:49:51,429
all in one, and I can't help,
though, but to
think, for

889
00:49:51,429 --> 00:49:55,774
especially for new podcasters,
there's so much to
know and so

890
00:49:55,774 --> 00:49:59,925
many different places to go if
you're not doing
an all in one

891
00:49:59,925 --> 00:50:02,407
that it.
It could scare off, and does

892
00:50:02,407 --> 00:50:06,901
scare off a
lot of people, and
I like the idea of creating

893
00:50:06,901 --> 00:50:10,367
something all
in one,
something relatively simple that

894
00:50:10,367 --> 00:50:15,039
a new podcaster can
jump into.
All of that to be said, I think

895
00:50:15,039 --> 00:50:18,657
to your point,
it's really
important for us as podcasters

896
00:50:18,657 --> 00:50:23,078
to learn about some
of these
other things, you know, these

897
00:50:23,078 --> 00:50:27,604
other tools out there for
that
very reason, so that if you are,

898
00:50:27,604 --> 00:50:31,892
say, a Riverside user, and
it
has a day that it's down, that

899
00:50:31,892 --> 00:50:35,725
you know where you can
pivot,
you know that maybe you've

900
00:50:35,725 --> 00:50:40,132
learned how to use Opus
Clips
or Minbo, so that if you were

901
00:50:40,132 --> 00:50:44,130
using Riverside, and it
goes
down, you could quickly pivot

902
00:50:44,130 --> 00:50:48,636
and go to something like
that,
so you know it is layered, and

903
00:50:48,636 --> 00:50:52,308
it does fall into the well,
it
depends category, right?

904
00:50:52,308 --> 00:50:56,662
But it is, I do see there are

advantages, depending on where

905
00:50:56,732 --> 00:50:59,215
you're at in your podcasting

journey.

906
00:50:59,215 --> 00:51:03,746
DR, did you have something?
DR: Yeah, I'm gonna echo what


907
00:51:03,754 --> 00:51:07,435
Ralph said.
I have always been against the

908
00:51:07,435 --> 00:51:11,984
Walmartization of
kind of
podcasting the under everything

909
00:51:11,984 --> 00:51:17,382
under one roof, you
know.
It wasn't that long ago, Mark,

910
00:51:17,382 --> 00:51:23,104
that one of your good
friends
got kind of washed off of Insta,

911
00:51:23,104 --> 00:51:26,152
was it Instagram?
Marc Ronick: Yes, he did get it

912
00:51:26,152 --> 00:51:27,804
back.
That's the Dopey book, get it

913
00:51:27,804 --> 00:51:33,180
back DR: right, but the panic
that it
caused within him, the

914
00:51:33,180 --> 00:51:37,380
stress, yeah, the stuff that the
hoops
that he had to had to

915
00:51:37,380 --> 00:51:41,788
jump through in order to get it
back
was insurmountable, was

916
00:51:41,788 --> 00:51:48,010
crazy, crazy, and as for new

podcasters, because it's the

917
00:51:48,370 --> 00:51:51,290
easy way to go, yeah, go into

that.

918
00:51:51,290 --> 00:51:57,180
The problem is, is that you kind
of get comfortable in
your

919
00:51:57,180 --> 00:52:01,986
misery, you know what, and it
becomes one of those, it's


920
00:52:01,994 --> 00:52:04,845
good enough in every genre of
life.

921
00:52:04,845 --> 00:52:07,680
There are the good
enoughs.
Ah, it's good enough.

922
00:52:08,070 --> 00:52:10,275
Same thing with AI.
AI wrote
this for me.

923
00:52:10,275 --> 00:52:14,136
Ah, it's good enough.
So it takes skill and


924
00:52:14,144 --> 00:52:16,495
everything that, that's another
story.

925
00:52:16,495 --> 00:52:20,116
I'm going off another
story,
but you don't want to be a good

926
00:52:20,116 --> 00:52:22,162
enough.
You, I think, you
want to

927
00:52:22,162 --> 00:52:24,980
diversify from the very
beginning, I really do.

928
00:52:25,280 --> 00:52:26,330
Marc Ronick: Okay, there you go.



929
00:52:26,338 --> 00:52:28,382
So, every, we've got some
different differences of


930
00:52:28,390 --> 00:52:31,544
opinions, and some of us are
agreeing with each other.

931
00:52:31,544 --> 00:52:33,908
Some,
well, I don't think
anybody's really disagreeing.

932
00:52:33,908 --> 00:52:36,027
I just think
it's different
perspectives.

933
00:52:36,027 --> 00:52:40,266
I think there's a place for
stuff
like this, and I think,

934
00:52:40,266 --> 00:52:43,720
like I said, especially newer

podcasters, I can see why it

935
00:52:43,990 --> 00:52:47,440
would be attractive and helpful
to get their show off the

936
00:52:47,560 --> 00:52:48,360
ground.
Yes.

937
00:52:48,360 --> 00:52:52,949
BC, BC Babbles: quick follow-up
question for DR. Is with the

938
00:52:52,949 --> 00:52:58,359
new introduction of the industry

term Walmartization, now would

939
00:52:58,443 --> 00:53:03,655
it be worse if something were

cost co-attized, and if so, how?

940
00:53:03,739 --> 00:53:07,121
So, I DR: have to think about
that,
because you know, I

941
00:53:07,121 --> 00:53:13,540
understand sushi.
BC Babbles: Can't forget the


942
00:53:13,548 --> 00:53:17,877
sushi, DR: the sushi.
Marc Ronick: right, let's see.


943
00:53:17,885 --> 00:53:23,827
Let's squeeze in one more story,
we didn't get to all of our top

944
00:53:23,827 --> 00:53:26,916
headlines.
Let's go with which one should

945
00:53:26,916 --> 00:53:30,369
we go with?
Let's go
with number five.

946
00:53:30,369 --> 00:53:34,964
DR. DR: Okay, podcast fans
follow
people, not platforms.

947
00:53:34,964 --> 00:53:40,586
Pod News shared a new sounds
profitable
study called the

948
00:53:40,586 --> 00:53:46,322
Podcast Atlas and the big
takeaway is a spicy
one for

949
00:53:46,322 --> 00:53:49,280
creators.
Podcast audiences may be more

950
00:53:49,280 --> 00:53:54,100
portable
than we think.
The research says that 73% of

951
00:53:54,100 --> 00:53:59,064
podcast listeners
would follow
a creator from audio to video,

952
00:53:59,064 --> 00:54:05,064
and 71% would
follow from long
form content to short form

953
00:54:05,064 --> 00:54:08,190
clips, suggesting
loyal
audiences are increasingly

954
00:54:08,370 --> 00:54:11,450
attached to the creator, not

just the format.

955
00:54:11,450 --> 00:54:16,548
So, some of the key points here
is audio and
video podcast

956
00:54:16,548 --> 00:54:20,424
listeners showed nearly
identical episode
completion

957
00:54:20,424 --> 00:54:24,830
rate, which challenges the idea
that video
is automatically

958
00:54:24,830 --> 00:54:27,260
taking over the listener
experience.

959
00:54:27,290 --> 00:54:28,460
Marc Ronick: Yeah, or vice

versa.

960
00:54:28,460 --> 00:54:31,970
Yeah, yeah.
DR: Short-form clips are doing


961
00:54:31,978 --> 00:54:36,232
real discovery work.
This study found that 84% of

962
00:54:36,232 --> 00:54:40,559
clip consumers
say podcast
clips lead them to become

963
00:54:40,559 --> 00:54:44,650
regular listeners, at
least,
well, at least sometimes, yeah,

964
00:54:44,770 --> 00:54:47,680
Marc Ronick: well, I mean, 84%

of clip consumers say that the

965
00:54:47,770 --> 00:54:50,980
clips lead them to become

regular listeners, that's pretty

966
00:54:51,010 --> 00:54:55,030
huge, especially because we hear

about this in the industry a

967
00:54:55,180 --> 00:54:58,240
lot, that people argue that

point, and I'm not saying that

968
00:54:58,330 --> 00:55:01,462
this particular.
Study is the
end all be all,

969
00:55:01,462 --> 00:55:04,455
but it is very revealing.
I mean, I don't.

970
00:55:04,455 --> 00:55:07,274
It
certainly goes against
those people arguing that social

971
00:55:07,274 --> 00:55:11,040
media
clips don't do anything
for a podcast, DR: right?

972
00:55:11,040 --> 00:55:13,090
And just to finish
off the
highlights, the newsletters

973
00:55:13,090 --> 00:55:15,690
remain a powerful
retention
tool.

974
00:55:15,690 --> 00:55:20,650
This is so important.
I think I'm going to
repeat

975
00:55:20,650 --> 00:55:23,446
it.
Newsletters remain a powerful

976
00:55:23,446 --> 00:55:30,278
retention tool among
podcast
newsletter subscribers. 87% said

977
00:55:30,278 --> 00:55:36,280
newsletters lead them
to
listen to episodes, which is a

978
00:55:36,280 --> 00:55:40,040
pretty loud reminder that

owned audiences channels still

979
00:55:40,130 --> 00:55:43,928
matter, and the last highlight

is for indie creators.

980
00:55:43,928 --> 00:55:49,074
The strategic takeaway is that
each
format has a job: audio

981
00:55:49,074 --> 00:55:53,974
builds trust, video deepens
connection,
clips drive

982
00:55:53,974 --> 00:55:59,194
discovery, social keeps you
visible, and
newsletters help

983
00:55:59,194 --> 00:56:02,358
bring people Marc Ronick: back.
Thank you,
DR. appreciate

984
00:56:02,358 --> 00:56:03,653
that.
So, yeah, let's..

985
00:56:03,653 --> 00:56:07,431
I think that this is..

that was an important one to pay

986
00:56:07,496 --> 00:56:09,878
attention to all across the

board.

987
00:56:09,878 --> 00:56:13,220
Those stats somewhat revealing
from some of the
things that

988
00:56:13,220 --> 00:56:15,814
we hear a lot of people talking
about.

989
00:56:15,814 --> 00:56:18,585
So, yeah,
thank you, DR. for
that one.

990
00:56:18,585 --> 00:56:22,617
And a reminder to all of you
that we
are back tomorrow at

991
00:56:22,617 --> 00:56:26,063
8am Eastern time, and we will be
digging
into the mailbag.

992
00:56:26,063 --> 00:56:29,215
We will be playing some
Spotlight series
clips for

993
00:56:29,215 --> 00:56:32,565
you, so that could be yours if
you submit it.

994
00:56:32,565 --> 00:56:36,203
So, come
tune in and check
that out, and get a little

995
00:56:36,203 --> 00:56:38,003
feedback from us
along the
way.

996
00:56:38,003 --> 00:56:42,244
And I will just say, until
tomorrow, make it a
great day,

997
00:56:42,244 --> 00:56:43,360
everybody.
Take care.