498. The Future of Podcast Hosting Is Changing Fast with Sam Sethi

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Good morning podcasters.
Today is Friday, April 17th,

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2026, and today video and
podcasting just got more

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complicated.
Sam Sethi joins us to unpack

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Apple's changes, hosting,
ownership, and what it all means

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for the future of podcasting.
So if you're listening live on

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Clubhouse, hit the share button,
bottom right, no top, right hand

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side of the screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
podcast, YouTube, etcetera,

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please share this with a fellow
podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
The Podcasting Morning Chat is

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powered by Ironic Media, helping
podcasters launch, Polish and

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grow great shows, and by Content
Creators Accountant, helping

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creators build real business
behind their content.

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Good morning again podcasting
morning chat.

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Thank you so much for being
here.

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I am your host Mark Ronik
currently on stage with me.

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My Co hosts the team if you
will.

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We have Dr. Fey, Jonathan
Howard, Ralph Estep, Sid

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Meadows, Alex Baelish, Matt
Bliss and Nick Naalbek.

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A full house indeed.
We also have a special guest

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here today, Sam Sethi from True
Fans, True Fans dot FM.

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We will say hello to him
momentarily.

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I wanted to 1st just remind
everybody of a couple of things

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before we get into the heart of
all of this.

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And of course, by the way, we do
intend to leave some time for

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our Friday wins from this past
week.

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So if you haven't already
written that down or thought

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about it, now's your chance to
think about that for the next 30

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or so minutes.
But first, I do want to remind

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you today is the last day to win
Ralph E Steps Rd. caster duo,

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the lightly used Rd. caster duo.
He's had it for around 9 months.

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And by the way, you can also win
a free monetization session,

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strategy session with Ralph if
you win the road caster duo.

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So the duo, I've said it a
million times, it's awesome

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piece of gear.
If you really want to upgrade

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your studio, your podcast
equipment, it helps because it

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makes you sound better.
It works really well with

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multiple audio sources.
It gives you hands on control

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over live production.
It's all a built into one

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compact unit.
And that compact unit is

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compact.
It is lightweight it and I think

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Ralph, he was just holding it
up.

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By the way, Ralph, did you want
to hold that thing up?

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And this thing is beautiful.
It weighs less than a pound or

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so and it's just a great piece
of gear is what I started my

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podcast journey with.
I've upgraded to the Road Pro

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caster, the Road Caster Pro 2,
but now this is a great piece of

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equipment.
It's got multiple inputs and all

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the values there.
It's great.

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Yeah, Yep.
I love the road caster products.

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So if you want to win that along
with the free monetization

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strategy session where Ralph
will help you find opportunities

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to make more money with your
podcast or maybe start making

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money with your podcast, he'll
sit down and break all of that

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down with you.
So to do that, just go to

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podcastingmorningchat.com/duo
DUO and you can have multiple

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chances to win this duo.
And like I said, today's your

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last day.
I think it's 11:45 PM Eastern.

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The cut off happens and that's
it.

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No more chances.
So go check that out.

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All right, let's dig into
today's show because like I

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said, I want to leave some time
for wins from the week as well.

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I will since Ralph, as we say in
the industry, got us a good get,

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I'll have him introduce our
guest and start with questions.

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And by the way, this questions
for Sam is open to everyone.

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You're welcome to put it in
whatever chat you're in or of

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course, if you're on Clubhouse,
you can come up on stage and

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join us here.
And if you want to, if you're

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watching by video and you're
saying I want to do that, just

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go to
podcastingmorningchat.com/join

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us and you can find all the ways
you can join us with that.

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Ralph, take it away.
Well, good morning, everybody.

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I am super excited because one
of my podcasting mentors is

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joining us today.
His name is Sam Sethi.

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Now, Sam is the CEO of True Fans
and he's also the host and

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producer of the Pod Newsweek
review to James Cridland.

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Now, I checked out Sam's bio on
LinkedIn.

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He also is the chief evangelist
of the Podcast Standard Project,

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which he's been working in for a
couple years.

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The Podcast Standards Project's
a grassroot industry coalition

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dedicated to creating standards
and practices and improve the

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open podcasting ecosystems for
both listeners and creators.

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And we're going to dig into a
little bit more of that and also

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as the Chief Executive Officer
of True Fans.

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So, Sam, thank you so much and I
really appreciate you joining us

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today.
Oh, no, thank you so much for

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inviting me.
I'm looking forward to this.

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So yeah, let's rock A roll.
Sam, I'm going to jump right

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into it.
So for podcasters who may not

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know true fans yet, what is it
and what problem are you really

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trying to solve with your
product?

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OK, so True Fans is a
marketplace.

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It helps creators connect with
their fans.

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The idea is to build a portal,
not just a podcast app.

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So the idea is to have audio,
video, events, blogs, merch, A1

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point destination of where your
fans can connect with you and

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they can support you.
Now it's called a marketplace

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because fans can pay you in
multiple ways.

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They can pay you with micro
payments.

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They can be both in a Fiat
currency, so dollars, EUR

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pounds, or in micro payments
from Bitcoin known as Satoshi's

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sats.
But equally creators can pay

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fans.
It might be that you want to

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incentivize some of your fans to
share comments or to share your

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content and you could as a
marketing budget.

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So look, hey, look, if you share
this new episode that I'm

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launching with some people, I
will pay you a micro payment.

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So the flow of monies, because
it's digital, can go both ways.

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So it's a marketplace because
yes, you can support your

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favorite creator.
You can have a monthly

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subscription, you can stream
SAT, you can buy merch, but

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equally, creators can
incentivise their favorite fans.

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And if you are the one super
fan, the one who's done the

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most, you actually get a
percentage of other people's

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payments.
He might.

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That's great to say.
Yeah, my super fan gets 1% or 2%

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of all the sats I receive as
well.

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So it adds gamification to the
model.

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Now, Sam, I know just recently
you're launched A hosting model

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and you're doing it a lot
differently than most of the

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other people in the industry.
And I just love the idea and I

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wanted you to talk a little bit
about it because I really think

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it's a benefit to independent
podcasters, but it is completely

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different than other people are
doing it.

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Yeah.
So thank you.

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Yes, we launched our hosting
platform Audio Video and live is

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coming soon.
So when you've got a traditional

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host, you pay a fixed fee per
month, $19.00, whatever.

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And whether you get 1 listener
or 1000 listeners, that's that's

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pretty much where you are.
I looked at it much more like a

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mobile phone model and I wanted
to create a variable model of

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pricing.
So if you come to true fans and

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you host with us, you upload
your content, we will then

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stream it.
We don't download it like

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traditional hosts.
So every host that I know of so

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far will download the actual
full episode, whether it's

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small, big, or gigantic.
And then you play it back.

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We break up the audio or video
into six second packets and we

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can stream those packets to any
app.

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So Apple, Spotify, YouTube or
whatever.

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What that gives us is 1 big
benefit for creators is we can

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measure how many people actually
played your podcast and

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secondly, how long they played
your podcast.

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So we can give you listen time
metrics and watch time metrics

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for the video.
And that means that you can work

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out, yeah, this episode was
listened to 60% of the time.

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It was listened to across 12
apps.

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And that's real detailed metrics
rather than I've got 1000

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downloads, which actually
doesn't mean anything anymore

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because a download is not a
play.

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And we know that you have auto
downloads through apps like

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Apple.
So that metric was always given

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by hosts in the past because
that's the only metric they

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could give you.
But now we can give you play

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counts, listen, time counts,
watch time and also consumption.

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And that's the other critical
part in an episode we can show

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you based on your chapters where
people dropped, where they

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skipped forward.
So you can then say, oh, you

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know that topic we covered about
X or Y, No one wanted to hear

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about that.
They all skipped forward.

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Note to self, do not put that
topic in a future episode.

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So there's some of the things
that we've done related to our

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hosting.
The last thing I'd say is we

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also refund you.
What do I mean?

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So we will save $15.00 a month
for audio hosting, but if we

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find that you've only consumed
$7.00 worth of content in terms

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of streaming data served, we
give you back the $8.

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That's fair.
We think because you haven't

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consumed that, no one's actually
used that money.

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So ours is a variable pricing
model as opposed to a fixed

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pricing model.
Ours is a streaming model as

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opposed to a download model.
I'll stop there, but there are

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some of the differences that
we've put.

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In So Sam, let me follow up on
that just for a second.

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So do you think that creators
are going to be surprised with

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their statistics in your model?
Do you think that's going to

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sort of be a shock to the
system?

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I think people are very
comfortable with large numbers.

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Like if you say I've got 1000
downloads, that sounds

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brilliant, doesn't it?
So everyone likes that.

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If you say of that 1000
downloads, only 70 were real

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plays, that's going to shock
people.

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But I think we need to move to
that model because, you know,

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it's the emperor's new clothes.
Otherwise, we're just kidding

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ourselves.
So I think you'll find

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advertisers again are going to
start to demand how many of

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those actual downloads are real
plays that my advert was served.

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And if you can't give that
metric back to your advertiser

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or your host read advertiser,
then they're probably going to

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go, well, I'm going to find
another place where I can go.

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So the industry is maturing and
I think this is a first step

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towards that.
And I think advertisers will

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like that, but I also think
creators will like it because we

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put a lot of work into our
podcast, right?

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It's good to know that there's
actual people listening.

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One of the things that scared or
surprised me is when we started

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streaming the data, we found how
many bots were actually

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streaming.
Apple does about 120 hours of

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every podcast episode, 6 times
the length of most average

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podcast to create transcripts
and chapters.

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Spotify's the same, and then you
suddenly find clawed or open AI

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or TikTok or or whatever.
Why are you streaming my

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episodes as well?
Well, they are, and they're

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doing it as bots.
So as you pay for the amount of

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data that's streamed, we've
created a model that you can

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choose to block certain bots
from streaming.

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You can hide that block bot data
as well.

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So I want to see how many
downloads I got.

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OK, OK, Now I want to see those
downloads without bots.

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That's a different number.
I want to see that downloads

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without or play account without
bot plays.

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So again, we give you all of
that data.

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Yeah.
That's very cool.

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And that to me, it makes it now
a little more obvious to me why

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you're embracing the whole Apple
HLS model.

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It sounds very similar in that
regard because there, that's how

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that's working too.
It's being delivered in those

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small pieces.
So that makes a lot of sense.

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And I guess are you guys now
already offering that as a

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solution, the video option to
Apple?

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No, we will have that in a
week's time.

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We've got the API access, we've
been given it, and that's great.

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And we have to go through some
hoops and hurdles with Apple.

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They want to see our
documentation.

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But once that's cleared, we're
ready to roll.

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00:12:59,360 --> 00:13:04,000
The one thing we did though,
prior to Apple's API with HLS is

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we supported HLS in something
called the alternative

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enclosure, which is your
secondary in your RSS feed.

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You have a primary enclosure,
which is where your audio video

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00:13:13,480 --> 00:13:16,560
lives, and then you can have an
alternative enclosure where you

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00:13:16,560 --> 00:13:20,600
could put other audio versions
or other video versions.

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00:13:20,880 --> 00:13:23,920
So we already have been
supporting HLS for about a year.

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00:13:24,640 --> 00:13:29,320
Prior to Apple coming out with
HLS, we actually used MP Fours

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00:13:29,320 --> 00:13:33,760
and we broke those up into six
second packets like HLS and we

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00:13:33,760 --> 00:13:37,600
were streaming those as well.
So what we will do is we will

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00:13:37,600 --> 00:13:42,600
support Apple, we will deliver
via their APIHLS video, but we

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00:13:42,600 --> 00:13:46,640
will take the same master
playlist, the HLS playlist and

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00:13:46,640 --> 00:13:50,800
automatically put that into the
alternative enclosure so that

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00:13:50,800 --> 00:13:56,000
other apps like true founds
found in Pod Verse can also get

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00:13:56,000 --> 00:13:58,000
that video.
It's not going to be exclusive

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00:13:58,000 --> 00:14:00,120
to Apple.
No, that's interesting.

243
00:14:00,120 --> 00:14:03,280
So that's somewhat unique
compared to what I'm hearing

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00:14:03,320 --> 00:14:06,720
other hosting platforms because
they're most of them what I'm

245
00:14:06,720 --> 00:14:09,680
hearing is they're saying this
is exclusively going just to

246
00:14:09,680 --> 00:14:12,920
Apple, but I guess because of
the foundation that you've built

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00:14:12,920 --> 00:14:15,640
again, you're able to offer it
to more platforms.

248
00:14:16,200 --> 00:14:17,880
Very, very cool.
OK.

249
00:14:17,880 --> 00:14:21,840
And this, we've been talking a
lot about this whole thing, this

250
00:14:21,840 --> 00:14:25,720
Apple HLS and adding video to
it, and it's getting a ton of

251
00:14:25,720 --> 00:14:27,480
attention.
That's why we're talking so much

252
00:14:27,480 --> 00:14:30,400
about it.
But a lot of the talk has been

253
00:14:30,400 --> 00:14:33,760
from us and from other people,
somewhat negative people are not

254
00:14:33,760 --> 00:14:35,640
sure what to make of it, what to
think of it.

255
00:14:35,640 --> 00:14:39,040
So my question to you is what do
you think Apple is getting right

256
00:14:39,280 --> 00:14:42,720
with this move?
Apple first and foremost

257
00:14:42,720 --> 00:14:46,240
supporting their own technology,
which is HLS, is great.

258
00:14:46,960 --> 00:14:50,760
Apple worked out what Spotify
couldn't work out, which was

259
00:14:51,200 --> 00:14:57,000
they pushed the cost of creating
the HLS back onto the host.

260
00:14:57,360 --> 00:14:59,840
There's zero cost on Apple for
doing this.

261
00:15:00,360 --> 00:15:05,040
Whereas Spotify, in order to
serve video, are taking you to

262
00:15:05,040 --> 00:15:07,480
upload the video, They're
hosting the video, they're

263
00:15:07,480 --> 00:15:09,840
managing the video, they're
checking that it's not

264
00:15:09,840 --> 00:15:13,040
pornographic, They're checking
there's all sorts of things

265
00:15:13,200 --> 00:15:16,720
aren't in it, right?
That's all beholden to Spotify

266
00:15:16,720 --> 00:15:19,360
before it publishes Apple.
Wait, you know what?

267
00:15:19,520 --> 00:15:21,760
We're going to Chuck that back
to you hosts.

268
00:15:22,200 --> 00:15:26,080
You check that this works, you
convert it to HLS, you host the

269
00:15:26,080 --> 00:15:30,360
storage of it, you serve it to
us and we'll take a little cut.

270
00:15:30,640 --> 00:15:33,000
You know, right at the end of
the day, we're going to take a

271
00:15:33,000 --> 00:15:36,240
little bit of money.
So actually they've turned video

272
00:15:36,240 --> 00:15:39,520
into a profit centre rather than
a cost.

273
00:15:40,200 --> 00:15:43,280
OK, cool.
All right, So then again, where

274
00:15:43,280 --> 00:15:46,560
a lot of podcasters are talking
about this, if a podcaster says,

275
00:15:46,760 --> 00:15:51,080
OK, but what does this mean for
my actual production workflow

276
00:15:51,080 --> 00:15:53,160
every week?
Now if I'm going to add in this

277
00:15:53,160 --> 00:15:55,840
video, what do you think that
they should be thinking about

278
00:15:55,840 --> 00:16:00,480
first?
So video is a massive increase

279
00:16:00,480 --> 00:16:05,400
in workflow, right?
Yes, you can just do, you know,

280
00:16:05,400 --> 00:16:08,680
Riverside like we're doing
today, talking heads and put it

281
00:16:08,680 --> 00:16:11,040
out.
But a lot of video now, if you

282
00:16:11,040 --> 00:16:15,960
look at the YouTube sort of high
end is TV production quality.

283
00:16:15,960 --> 00:16:19,920
You've got lighting, you've got
multicam, you've got all sorts

284
00:16:19,920 --> 00:16:23,600
of different things going on.
Post production editing of that

285
00:16:23,600 --> 00:16:27,840
video then becomes 10X harder
than audio because you've then

286
00:16:27,840 --> 00:16:31,600
got cuts and you've got slicing
and, and, and those things make

287
00:16:31,600 --> 00:16:34,880
it harder.
So if you are going to go down

288
00:16:34,880 --> 00:16:38,120
the video Rd. that's great.
And a lot of people go down the

289
00:16:38,120 --> 00:16:40,840
video Rd. because it's a deeper
parasocial relationship.

290
00:16:41,480 --> 00:16:45,280
Parasocial relationships are
creators know nothing about

291
00:16:45,280 --> 00:16:48,920
their fans in general, but fans
know very much about their

292
00:16:48,920 --> 00:16:50,840
creators.
What's the name of your dog?

293
00:16:50,840 --> 00:16:53,440
Where do you go walking?
Where do you live?

294
00:16:53,760 --> 00:16:56,720
Because we reveal that bit of
information every week in our

295
00:16:56,720 --> 00:16:59,880
podcast.
When you have a video, that

296
00:16:59,880 --> 00:17:02,800
parasocial relationship is one
step further because we can see

297
00:17:02,800 --> 00:17:05,680
facial counts, what you're
wearing, what your hair color

298
00:17:05,680 --> 00:17:09,000
looks like.
So there is a a value in the

299
00:17:09,000 --> 00:17:13,560
video itself, but there is also
a cost in that A lot of people

300
00:17:13,560 --> 00:17:17,280
have said what they're going to
now do is just upload video to

301
00:17:17,280 --> 00:17:20,640
Apple and Spotify and to places
like true fans.

302
00:17:21,119 --> 00:17:24,960
And then let us abstract the
audio from it.

303
00:17:24,960 --> 00:17:27,400
They're not going to do a
separate audio and separate

304
00:17:27,400 --> 00:17:29,880
video.
They're now going to have one

305
00:17:29,880 --> 00:17:34,040
single workflow, which is I
record the video, I upload it to

306
00:17:34,480 --> 00:17:37,320
all these platforms or to one
host, like true fans that

307
00:17:37,840 --> 00:17:39,640
distribute it to these
platforms.

308
00:17:39,920 --> 00:17:44,080
And those platform apps can then
just take the audio, which is

309
00:17:44,080 --> 00:17:46,680
all that Spotify does.
It doesn't use the audio.

310
00:17:46,680 --> 00:17:50,560
If you serve it, it takes the
video and takes the audio out of

311
00:17:50,560 --> 00:17:53,000
the video to make their audio
element I'm.

312
00:17:53,840 --> 00:17:56,920
Sorry, I have two questions for
you related to that.

313
00:17:57,400 --> 00:18:01,520
So question number one is I'm a
Captivate user and they had

314
00:18:01,520 --> 00:18:03,680
their meet up the other day and
they started talking about

315
00:18:03,680 --> 00:18:06,720
price.
And what they're doing, Sam, is

316
00:18:06,720 --> 00:18:11,360
they're charging $12.00 per
month per show, not per episode,

317
00:18:11,360 --> 00:18:14,520
but per show.
And they're giving you 1000

318
00:18:14,520 --> 00:18:19,560
downloads and, you know, 720P.
And during that call, a lot of

319
00:18:19,560 --> 00:18:21,840
people were sort of taken back
by like they're like, wait a

320
00:18:21,840 --> 00:18:24,560
minute, $12.00.
That's going to get expensive,

321
00:18:24,560 --> 00:18:27,200
number one.
Number two, you're only putting

322
00:18:27,200 --> 00:18:30,960
up 720P and they're capping it
at 90 minutes.

323
00:18:30,960 --> 00:18:33,280
Now, one of the things you
mentioned earlier is you're

324
00:18:33,280 --> 00:18:36,960
already offering this.
Is that already baked into your

325
00:18:36,960 --> 00:18:39,040
hosting model?
Is there no additional cost?

326
00:18:39,040 --> 00:18:44,280
And second question is, what
kind of resolution are you

327
00:18:44,280 --> 00:18:47,040
pushing on true fans?
OK, let's answer that directly,

328
00:18:47,440 --> 00:18:50,880
$30.00 a month for video.
No, that's the top end you'll

329
00:18:50,880 --> 00:18:55,040
ever pay, right?
If you are then streaming data

330
00:18:55,040 --> 00:18:59,760
and you get to let's say half of
the data stream, we give you one

331
00:18:59,840 --> 00:19:02,520
terabyte of streaming data for
the video.

332
00:19:02,880 --> 00:19:04,880
So you're measuring apples and
oranges.

333
00:19:04,880 --> 00:19:06,720
They're talking about downloads
still, right?

334
00:19:06,720 --> 00:19:09,440
This is the problem.
We, we're in an old world.

335
00:19:09,880 --> 00:19:11,880
They're still numbering
downloads.

336
00:19:11,880 --> 00:19:16,080
And the problem they've got is
if you've got a video and it's 1

337
00:19:16,080 --> 00:19:20,200
gig in size, well, of course
they're going to cap it at 1000

338
00:19:20,200 --> 00:19:22,040
downloads, which is 1 terabyte,
right?

339
00:19:22,320 --> 00:19:27,000
They're saying fundamentally we
have to download the full 1 GB

340
00:19:27,000 --> 00:19:30,400
before you can play it.
We're saying of that one GB, you

341
00:19:30,400 --> 00:19:33,000
might only stream 100 Meg of
that, right?

342
00:19:33,000 --> 00:19:35,680
And then you might stream
another 200 Meg and another 200

343
00:19:35,680 --> 00:19:38,800
Meg.
So we've given you one terabyte,

344
00:19:38,800 --> 00:19:42,600
which is fundamentally the same
as Captivate, but in the same

345
00:19:42,600 --> 00:19:47,160
way we don't charge you
additionally for each podcast.

346
00:19:47,360 --> 00:19:52,120
It's unlimited uploads, 4K if
you want it, 720 K.

347
00:19:52,560 --> 00:20:00,520
So because it's an HLS style, we
can do 327201080P4K Now in your

348
00:20:00,520 --> 00:20:04,400
creators dashboard you might say
I do not want to serve 4K

349
00:20:04,400 --> 00:20:09,040
because I'll go through my data
so fast, but please serve up

350
00:20:09,040 --> 00:20:12,880
3/27/20 or 1080P based on the
user's bandwidth.

351
00:20:13,080 --> 00:20:14,480
Great, that's what we'll do for
you.

352
00:20:15,080 --> 00:20:19,920
If you then say no, I want to go
to 4K and if I go beyond my one

353
00:20:19,920 --> 00:20:23,600
terabyte, I can buy another TB's
worth of data from you.

354
00:20:24,000 --> 00:20:27,800
Great, crack on.
So if you go beyond your limit,

355
00:20:28,120 --> 00:20:30,160
that's only because you're being
successful.

356
00:20:30,560 --> 00:20:33,960
Hopefully, therefore you go.
I'm very happy to pay another TB

357
00:20:33,960 --> 00:20:36,240
of data.
Please add it to my account.

358
00:20:36,520 --> 00:20:38,600
That's it.
Of course, if you go under we

359
00:20:38,600 --> 00:20:42,720
refund you I think.
Jinade here on Clubhouse has a

360
00:20:42,720 --> 00:20:45,600
question and then I know Matt
Bliss also has a question.

361
00:20:45,600 --> 00:20:47,720
And by the way, good morning to
BC Babbles.

362
00:20:47,720 --> 00:20:50,920
I didn't mention him when I
introduced everybody, so just

363
00:20:50,920 --> 00:20:53,400
wanted to call that out and say
hello to BC.

364
00:20:53,680 --> 00:20:57,160
But yeah, let's go to Jinade.
Jinade, what was your question?

365
00:20:57,880 --> 00:20:59,600
Good morning.
Everyone, this is an excellent

366
00:20:59,600 --> 00:21:02,600
conversation Sam, really awesome
to meet you.

367
00:21:03,040 --> 00:21:07,720
So the question was, Apple
created DHLS technology back in

368
00:21:07,720 --> 00:21:12,160
2009.
Everybody from Netflix, Spotify,

369
00:21:12,680 --> 00:21:16,400
YouTube, Dailymotion, you name
it, they've all been using HLS

370
00:21:16,400 --> 00:21:19,400
to deliver video on our
computers.

371
00:21:19,720 --> 00:21:23,320
Why did it take Apple so long to
support HLS for their own

372
00:21:23,320 --> 00:21:26,120
podcast I.
Have no idea.

373
00:21:26,200 --> 00:21:29,680
So one of the things that Ralph
mentioned that I was the chief

374
00:21:29,680 --> 00:21:32,760
evangelist for the Podcast
Standards project and a whole

375
00:21:32,760 --> 00:21:36,120
bunch of hosts got together a
couple of years ago in LA and

376
00:21:36,120 --> 00:21:39,880
then in Vegas, and we were
banging the drum for video

377
00:21:39,880 --> 00:21:42,800
because we saw YouTube coming.
We knew that video was going to

378
00:21:42,800 --> 00:21:47,720
become a big part of podcasting.
And every podcast host said,

379
00:21:47,720 --> 00:21:50,120
look, we can't serve MP4, it's
too expensive.

380
00:21:50,120 --> 00:21:51,720
We have to break it into
packets.

381
00:21:52,200 --> 00:21:54,880
And so HLS was proposed a couple
of years back and we said to

382
00:21:54,880 --> 00:21:57,360
Apple, come on, can you support
him?

383
00:21:57,720 --> 00:21:59,520
We don't know why they've taken
so long.

384
00:21:59,800 --> 00:22:03,120
The big question I have with
Apple though is way that Apple's

385
00:22:03,120 --> 00:22:08,200
done HLS support today is
through a proprietary API and

386
00:22:08,200 --> 00:22:12,560
not through RSS, and it's only
available on Apple channels.

387
00:22:13,240 --> 00:22:17,400
What we want Apple to do is to
support within the Apple Podcast

388
00:22:17,480 --> 00:22:22,280
app is HLS in the primary
enclosure and Spotify to support

389
00:22:22,280 --> 00:22:24,920
HLS in the primary enclosure.
They don't do that.

390
00:22:25,360 --> 00:22:29,320
That's the next iteration of
where HLS needs to go to so that

391
00:22:29,320 --> 00:22:33,600
any host can then say, I'm going
to provide HLS to Apple through

392
00:22:33,600 --> 00:22:35,640
their API, but I'm going to
provide it in the primary

393
00:22:35,640 --> 00:22:38,120
enclosure so that any app can
get it.

394
00:22:38,600 --> 00:22:41,440
And of course, then bandwidth
doesn't become a problem because

395
00:22:41,440 --> 00:22:45,080
you're streaming in short
packets and the playlist will

396
00:22:45,080 --> 00:22:46,880
work out.
Yes, you've got a slow

397
00:22:47,200 --> 00:22:49,200
connection.
Let's serve 320.

398
00:22:49,200 --> 00:22:51,280
You've got a fast connection,
let's go to 4K.

399
00:22:51,640 --> 00:22:54,640
It's not quite there.
We are in a halfway house today

400
00:22:54,640 --> 00:22:58,840
between the old world of
downloads, MP4 videos and

401
00:22:59,240 --> 00:23:03,480
proprietary HLS to the world we
all want, which is open

402
00:23:03,480 --> 00:23:06,120
standards around HLS in the
primary enclosure.

403
00:23:06,480 --> 00:23:08,120
I think, Matt.
Bliss has a question.

404
00:23:08,120 --> 00:23:09,840
Go for it, Matt.
Thank you.

405
00:23:10,320 --> 00:23:11,960
Yeah, I've got so many thoughts
on what you just said there,

406
00:23:11,960 --> 00:23:15,480
Sam.
But I kind of wanted to.

407
00:23:15,480 --> 00:23:18,560
Start to skew towards the
question where like, I presume

408
00:23:18,560 --> 00:23:22,520
too that this is the midpoint
where I think conspiratorially

409
00:23:22,520 --> 00:23:28,360
Apple has waited until YouTube
said yay podcasting and then has

410
00:23:28,360 --> 00:23:31,440
decided to make this available.
And then once Apple goes yay

411
00:23:31,440 --> 00:23:34,360
video podcasting, maybe Spotify
finally comes to the table and

412
00:23:34,360 --> 00:23:37,000
it becomes a thing.
But the bigger question I wanted

413
00:23:37,000 --> 00:23:40,680
to ask you, being part of a
platform and addressing the

414
00:23:40,680 --> 00:23:43,760
Captivate messaging that's come
out that has been ultimately

415
00:23:43,760 --> 00:23:48,200
confusing, presumably because
they're trying to remove or

416
00:23:48,200 --> 00:23:51,640
obfuscate the technical language
to make it understandable for

417
00:23:51,640 --> 00:23:54,400
people.
Something I find I rail against

418
00:23:54,400 --> 00:23:57,920
a lot as a tech nerd, geek,
whatever we're calling ourself

419
00:23:57,920 --> 00:24:02,920
these days, is that people don't
know as much about technology as

420
00:24:02,920 --> 00:24:05,640
they used to, so it becomes
harder to explain when something

421
00:24:05,640 --> 00:24:09,280
like this comes out.
Have you found that explaining

422
00:24:09,280 --> 00:24:13,320
how True Fans works?
And in the emergence of HLS and

423
00:24:13,320 --> 00:24:15,880
streaming and this kind of thing
coming out, do you have a hard

424
00:24:15,880 --> 00:24:18,880
time making the sell on True
Fans for it being a thing

425
00:24:19,120 --> 00:24:22,720
completely people?
A either don't believe we refund

426
00:24:22,720 --> 00:24:27,960
money or B that you can stream
and not download and see only

427
00:24:27,960 --> 00:24:31,400
when they see their metrics with
listen time and watch time

428
00:24:31,400 --> 00:24:34,680
analysis and true play count
does the penny drop.

429
00:24:34,680 --> 00:24:36,880
And then when they get to the
end of their first month and

430
00:24:36,880 --> 00:24:39,840
then they find money back in
their wallet and they're like,

431
00:24:40,320 --> 00:24:42,840
sorry, I've got money back as
well.

432
00:24:43,200 --> 00:24:47,200
Yeah, look, we have to do
something pretty crazy in order

433
00:24:47,200 --> 00:24:49,760
to change the market in order to
become a player within the

434
00:24:49,760 --> 00:24:52,440
market.
If all I did was copy buzz route

435
00:24:52,440 --> 00:24:57,640
and captivate and do downloads
and MP fours and 7:20 K and and

436
00:24:57,640 --> 00:25:00,120
tell you that you've got
unlimited uploads but limited

437
00:25:00,120 --> 00:25:03,280
downloads, well, guess what?
No one would have looked at true

438
00:25:03,280 --> 00:25:05,840
fans because we wouldn't have
been anything different to look

439
00:25:05,840 --> 00:25:08,920
at.
We had to go to this, what I

440
00:25:08,920 --> 00:25:11,840
think is actually the right
place in the future, but we had

441
00:25:11,840 --> 00:25:15,160
to do the hard yards first.
So I think it's going to take

442
00:25:15,160 --> 00:25:16,840
time for the other hosts to
catch us.

443
00:25:16,880 --> 00:25:20,240
I genuinely do because what
we've done is quite unique.

444
00:25:20,840 --> 00:25:22,960
Look, there's some smart, smart
people in those companies.

445
00:25:22,960 --> 00:25:26,640
I know most of them and let's
just say we've got a window of

446
00:25:26,640 --> 00:25:30,040
opportunity, but they will catch
us because they'll work out.

447
00:25:30,040 --> 00:25:32,800
The economic model doesn't work.
In the one they've currently

448
00:25:32,800 --> 00:25:36,560
got, which is based on
delivering video, a full video

449
00:25:36,560 --> 00:25:40,440
download, they'll find that the
metric numbers $12.00 a month

450
00:25:40,440 --> 00:25:43,480
is, is a guess from Captivate,
by the way, because it's a

451
00:25:43,480 --> 00:25:45,080
safety net.
They don't know whether that's

452
00:25:45,080 --> 00:25:47,400
high or low.
We'll see whether the money

453
00:25:47,400 --> 00:25:49,760
price they charge goes up
because they suddenly find that

454
00:25:49,760 --> 00:25:53,080
they're losing money or it comes
down because they want to be

455
00:25:53,080 --> 00:25:55,840
competitive people.
Time will tell on that one.

456
00:25:57,280 --> 00:25:59,600
Real quick, I just want to shift
gears for a quick second.

457
00:25:59,680 --> 00:26:01,400
We'll get right back to this
interview.

458
00:26:01,400 --> 00:26:06,000
Want to just let you know about
next week, Monday we have money

459
00:26:06,000 --> 00:26:07,720
Mondays.
I'm going to give Ralph a chance

460
00:26:07,720 --> 00:26:10,960
to tease what that's about, and
I'll just jump ahead for a

461
00:26:10,960 --> 00:26:16,120
second.
Tuesday is episode #500 of this

462
00:26:16,120 --> 00:26:20,120
very show, and we're going to
celebrate that on Tuesday.

463
00:26:20,360 --> 00:26:25,880
I have some surprises lined up,
including some very old school

464
00:26:25,880 --> 00:26:30,520
members of this community coming
back and joining us to look back

465
00:26:30,520 --> 00:26:33,560
at the years that we've been
doing the Podcasting Morning

466
00:26:33,560 --> 00:26:35,680
chat.
Really the years beyond just the

467
00:26:35,680 --> 00:26:38,280
podcast 'cause we were doing
this a couple years before we

468
00:26:38,280 --> 00:26:41,560
actually officially went into
the podcast space.

469
00:26:41,760 --> 00:26:47,160
So join us next week Podcasting
Morning chat.com/join us and

470
00:26:47,160 --> 00:26:50,640
Ralph tell us about Monday.
Yeah, so Monday as the.

471
00:26:50,640 --> 00:26:54,080
Money guy, I'm going to bring
you one you do not want to miss.

472
00:26:54,360 --> 00:26:57,800
I'm going to talk about when a
creator earns their first real

473
00:26:57,800 --> 00:27:00,440
money and you get that first
check, you get that first

474
00:27:00,440 --> 00:27:02,320
payment, what should you do with
it?

475
00:27:02,640 --> 00:27:05,360
Should you reinvest it?
Should you spend it or do you

476
00:27:05,360 --> 00:27:07,240
spend a little time building
structure?

477
00:27:07,560 --> 00:27:10,760
So Monday we're going to talk
about the first $1000 problem

478
00:27:10,760 --> 00:27:14,320
that every creator faces.
So make sure you tune in on

479
00:27:14,320 --> 00:27:16,600
Monday for our Money Monday
segment.

480
00:27:18,160 --> 00:27:19,400
OK.
So let's get back to it.

481
00:27:19,400 --> 00:27:22,760
Matt, did you have a follow up
question, I think Captivate?

482
00:27:22,760 --> 00:27:25,600
Of all the companies that we've
referenced so far as potential

483
00:27:25,600 --> 00:27:28,720
podcast hosts are the ones who
are likely to come back and say,

484
00:27:29,320 --> 00:27:32,920
look, we've seen how this is
going, 6 bucks a month covers

485
00:27:32,920 --> 00:27:34,920
everything you need and we're
delivering 1080.

486
00:27:35,360 --> 00:27:37,760
I think they would probably do
it, but yeah, I think you're

487
00:27:37,760 --> 00:27:40,600
right.
I think once, once there's a

488
00:27:40,600 --> 00:27:44,760
global understanding and people
stop bet hedging and start

489
00:27:44,760 --> 00:27:48,720
actually showing the users, the
podcasters, what they can

490
00:27:48,720 --> 00:27:50,800
actually deliver, it's going to
be a different world.

491
00:27:51,120 --> 00:27:53,480
Hopefully one with a good common
language as well.

492
00:27:53,920 --> 00:27:56,440
Yeah, I think all the other.
Hosts are looking at around, I

493
00:27:56,520 --> 00:27:59,000
mean, there's a WhatsApp group
where all the hosts are in and

494
00:27:59,440 --> 00:28:01,240
you know, everyone's looking at
everyone else pointing the

495
00:28:01,240 --> 00:28:03,200
finger.
If you look at Flight Cast,

496
00:28:03,200 --> 00:28:05,880
which is Stephen Bartlett's
company that does video, it's

497
00:28:05,880 --> 00:28:08,760
$200 a month, right?
That's for video.

498
00:28:09,160 --> 00:28:12,080
If you look at some of the other
companies like Speakeasy, that's

499
00:28:12,080 --> 00:28:15,960
just come out, which is Fox
Media, Fox News, which was Red

500
00:28:15,960 --> 00:28:19,040
Seat Ventures bought, you know,
they're coming out with, we're

501
00:28:19,040 --> 00:28:20,920
not going to tell you it's
invite only, right?

502
00:28:21,240 --> 00:28:25,280
So everyone's hedging their bets
about what they can do.

503
00:28:25,280 --> 00:28:28,480
I know the cost it costs us to
serve video, and I know what I

504
00:28:28,480 --> 00:28:31,200
think the numbers will be.
So I've gone really hard on

505
00:28:31,200 --> 00:28:33,360
$30.00 a month.
That might come up.

506
00:28:33,720 --> 00:28:36,160
Well, it won't go up.
It might come down, but it'll

507
00:28:36,160 --> 00:28:37,960
never go up.
We know that we're safe at that

508
00:28:37,960 --> 00:28:39,280
number.
Yeah.

509
00:28:39,280 --> 00:28:41,440
And you know.
Nick in the chat says here

510
00:28:41,440 --> 00:28:44,840
what's frustrating about this is
this seems like a breakthrough

511
00:28:44,840 --> 00:28:48,560
moment in podcasting and it
might go under appreciated.

512
00:28:48,720 --> 00:28:49,920
What do you think about that,
Sam?

513
00:28:50,560 --> 00:28:54,280
Hopefully not Nick, you know we
raised some funding.

514
00:28:54,280 --> 00:28:56,840
Recently we haven't put in place
any marketing yet.

515
00:28:56,840 --> 00:28:59,960
We haven't really shouted about
what we're doing, and that's me

516
00:28:59,960 --> 00:29:02,600
being slightly cautious because
we were onboarding people.

517
00:29:02,600 --> 00:29:04,120
We're testing it.
We're making sure that

518
00:29:04,120 --> 00:29:07,840
everything is smooth with
everything that we do, You know,

519
00:29:07,880 --> 00:29:10,280
there's always going to be a
bleeding edge moment where we

520
00:29:10,280 --> 00:29:12,320
find the glitch.
So we're just being slightly

521
00:29:12,320 --> 00:29:14,200
safe.
But if we can get to the next

522
00:29:14,200 --> 00:29:18,720
stage where we start to get case
studies and a shout about those

523
00:29:19,000 --> 00:29:22,200
and people start to see real
numbers and real value, then

524
00:29:22,200 --> 00:29:24,920
hopefully, yeah, we can move
people over to true fans much

525
00:29:24,920 --> 00:29:26,720
quicker.
I'm going to hand.

526
00:29:26,720 --> 00:29:29,800
The baton to Ralph for a second,
because I know he has a question

527
00:29:29,800 --> 00:29:32,440
about AI, and I think that's
going to be actually a really

528
00:29:32,440 --> 00:29:36,520
nice transition into my final
question to you about your

529
00:29:36,520 --> 00:29:38,880
thoughts on the future of
podcasting.

530
00:29:39,120 --> 00:29:42,320
And I think I'll be able to
thread that needle once Ralph

531
00:29:42,320 --> 00:29:44,240
asks his question and you give
him an answer.

532
00:29:44,240 --> 00:29:46,200
Go for it, Ralph.
Yeah, Sam.

533
00:29:46,200 --> 00:29:47,880
So I.
Was tuning in this week, as I

534
00:29:47,880 --> 00:29:51,000
always do, to the weekly review
show, and there was a long

535
00:29:51,000 --> 00:29:54,040
discussion about AI.
And the thing that I really

536
00:29:54,040 --> 00:29:56,200
keyed in when I was pumping iron
when I was listening to this

537
00:29:56,200 --> 00:30:00,720
morning was I keyed in on this
thought of host responsibility.

538
00:30:01,480 --> 00:30:04,120
And that's a big one.
You know, I hear what Dave Jones

539
00:30:04,120 --> 00:30:07,720
is doing and Adam Curry with the
podcasting, you know, index and

540
00:30:07,720 --> 00:30:09,640
all that.
And I'm just wondering from your

541
00:30:09,640 --> 00:30:14,200
perspective as a host, where do
you stand and how are you going

542
00:30:14,200 --> 00:30:16,320
to manage this?
Because the numbers coming out

543
00:30:16,320 --> 00:30:21,120
this week are scary.
You got more fake AI generated

544
00:30:21,120 --> 00:30:23,200
pockets.
You know, James played one, It

545
00:30:23,200 --> 00:30:25,280
was crazy.
He played a Spanish speaking

546
00:30:25,280 --> 00:30:27,920
podcast, which in the middle
basically starts speaking in

547
00:30:27,920 --> 00:30:30,680
English and says this does not
compute in the middle of

548
00:30:30,680 --> 00:30:34,280
something that was released.
So how are you going to battle

549
00:30:34,280 --> 00:30:36,120
that Sam from the host
perspective?

550
00:30:36,760 --> 00:30:38,960
So I think.
The first thing is hosts have a

551
00:30:38,960 --> 00:30:42,280
responsibility, right?
I think we have a responsibility

552
00:30:42,280 --> 00:30:47,560
not to give our user base, our
customers a poor experience.

553
00:30:47,920 --> 00:30:49,720
And AI slop is a poor
experience.

554
00:30:49,720 --> 00:30:53,440
Now not all AI generated
podcasts are poor experiences.

555
00:30:53,440 --> 00:30:56,840
We mentioned of course, you
know, Caloroga Shark Media does

556
00:30:56,840 --> 00:30:59,200
a really good job using AI
voices.

557
00:30:59,520 --> 00:31:02,440
There are examples where
somebody might be Indian or

558
00:31:02,440 --> 00:31:06,480
Chinese or from another language
whose English isn't very good,

559
00:31:06,480 --> 00:31:08,280
but the content they have to
deliver is good.

560
00:31:08,280 --> 00:31:10,720
So an AI voice there would be
really useful.

561
00:31:11,080 --> 00:31:14,920
Conversely, James has given
James in Japanese and James in

562
00:31:14,920 --> 00:31:18,440
Indonesian, right?
Again, useful for language

563
00:31:18,440 --> 00:31:22,360
barrier breakdowns.
But for us, we're very specific

564
00:31:22,360 --> 00:31:24,400
about companies like Conception
Point AI.

565
00:31:24,400 --> 00:31:26,840
We do not host them.
We do not allow them to be

566
00:31:26,840 --> 00:31:29,600
hosted on us.
I'm surprised that Spree could

567
00:31:29,600 --> 00:31:33,760
take such a large revenue cut.
Yeah, I mean, Sharon Taylor's a

568
00:31:33,760 --> 00:31:36,760
lovely lady, and she is their
chief revenue officer.

569
00:31:37,320 --> 00:31:41,160
I did ask her a question when I
interviewed her recently, and we

570
00:31:41,160 --> 00:31:44,160
agreed to take that answer out
because it wasn't fair.

571
00:31:44,280 --> 00:31:46,960
It wasn't the reason I'd
initially interviewed her.

572
00:31:47,440 --> 00:31:51,120
I think Spreaker will wait until
there's a backlash against it a

573
00:31:51,120 --> 00:31:54,920
bit more.
But 8000 AI slot videos in the

574
00:31:54,920 --> 00:32:00,080
year alone from inception Point
AI is just not good. 300 new

575
00:32:00,080 --> 00:32:02,080
podcasts a day.
They're delivering.

576
00:32:02,600 --> 00:32:04,720
So Dave Jones is going to block
them.

577
00:32:05,240 --> 00:32:07,560
So then the problem goes to
Apple and Spotify.

578
00:32:07,560 --> 00:32:09,360
You decide what you want to do
with those.

579
00:32:09,840 --> 00:32:13,840
Dave's created a wonderful API
and a new website which you can

580
00:32:13,840 --> 00:32:17,840
go to which will show you how
many new podcasts have been

581
00:32:17,960 --> 00:32:21,440
produced each day, How many are
AI, how many are spam based?

582
00:32:21,440 --> 00:32:25,240
How many are, we'll use that API
to block the ones we want to

583
00:32:25,240 --> 00:32:28,000
block out as well.
So look, I think the fight back

584
00:32:28,000 --> 00:32:30,520
is on, but it's a game of whack
a mole, right?

585
00:32:30,800 --> 00:32:34,960
When we think we've caught the
bad guys, another bad guy pops

586
00:32:34,960 --> 00:32:37,560
up.
When we think that, you know,

587
00:32:37,600 --> 00:32:40,280
for example, the person who's
taking cover art and

588
00:32:40,280 --> 00:32:43,840
plagiarizing it, switching it
slightly so that you think it's

589
00:32:44,160 --> 00:32:47,320
the diary of ACEO or you think
it's the rest is politics.

590
00:32:47,720 --> 00:32:51,600
So you click on it and then you
hear an AI generated audio

591
00:32:51,640 --> 00:32:54,200
underneath it.
But they're monetizing through

592
00:32:54,200 --> 00:32:56,880
the ad dynamic ad insertion that
they get.

593
00:32:57,360 --> 00:32:59,840
That's, again, something that we
have to address.

594
00:33:00,320 --> 00:33:03,720
I think the challenge in all of
these things is where there's

595
00:33:03,720 --> 00:33:06,600
money, people will always try
and find a loophole, right?

596
00:33:07,120 --> 00:33:12,240
And I just think hosts have to
have a moral backbone and say

597
00:33:12,240 --> 00:33:15,720
there's certain money that is
not good money and that good,

598
00:33:15,720 --> 00:33:18,760
not good money can go elsewhere.
Thank you.

599
00:33:18,840 --> 00:33:22,320
Sam and all right, I know Matt,
you have a follow up question

600
00:33:22,320 --> 00:33:25,560
that this is going to be just so
everyone knows final question

601
00:33:25,560 --> 00:33:28,840
before mine.
And because I do want to get to

602
00:33:28,840 --> 00:33:31,280
our next segment.
And also we have a a special

603
00:33:31,280 --> 00:33:34,760
guest in our audience.
It is Richard, the host of

604
00:33:35,120 --> 00:33:38,200
Salvage the podcast that we
broke down yesterday.

605
00:33:38,200 --> 00:33:40,760
And so I want to make sure we
hear from him this morning as

606
00:33:40,760 --> 00:33:42,600
well.
But first, Matt, go ahead, take

607
00:33:42,600 --> 00:33:46,280
it away clean, quick and.
Probably relevant considering

608
00:33:46,280 --> 00:33:48,840
the social media stuff that's
happening at the moment.

609
00:33:49,280 --> 00:33:52,880
Section 230, I believe in the US
is about platforms not being

610
00:33:52,880 --> 00:33:55,600
responsible for actions taken
when adequate moderation is put

611
00:33:55,600 --> 00:33:58,880
in place.
Do you think podcast hosts may

612
00:33:58,880 --> 00:34:03,480
fall under that if AI generated
content should be in a position

613
00:34:03,480 --> 00:34:05,400
where that moderation becomes a
problem?

614
00:34:05,720 --> 00:34:08,480
Yeah, hosts are going to look.
For Safe Harbour, they will want

615
00:34:08,480 --> 00:34:12,679
that protection, but I also
think now most hosts, and we

616
00:34:12,679 --> 00:34:16,199
will be doing it very shortly,
are offering free transcripts of

617
00:34:16,320 --> 00:34:20,040
podcast episodes.
And I think AI can be used to

618
00:34:20,040 --> 00:34:23,360
help us rather than hinder us in
this case where we can look at

619
00:34:23,360 --> 00:34:27,120
what's in the transcript and
that may be our protection as

620
00:34:27,120 --> 00:34:28,920
well.
I mean, for example, I was

621
00:34:28,920 --> 00:34:33,639
saying to James, if Apple has a
transcript of every podcast and

622
00:34:33,639 --> 00:34:36,320
they know their swear words in
the transcript, will they turn

623
00:34:36,320 --> 00:34:38,520
on the explicit tag
automatically?

624
00:34:39,120 --> 00:34:45,199
If we know that the transcript
has maybe over 50% of AI voiced

625
00:34:45,440 --> 00:34:49,840
content, will we turn on because
true fans has an AI tag where

626
00:34:49,840 --> 00:34:54,000
you can then like the explicit
tag, it go into user settings

627
00:34:54,000 --> 00:34:58,400
and say if this has AI over 50
percent, 60% you have a slider.

628
00:34:58,880 --> 00:35:02,960
Do not show this episode to me.
Just as you can block explicit

629
00:35:02,960 --> 00:35:05,760
content.
So transcripts are going to be,

630
00:35:05,760 --> 00:35:09,000
I think, the saving grace for
hosts because we're all

631
00:35:09,000 --> 00:35:13,000
producing them now and we should
then use AI to protect us as

632
00:35:13,000 --> 00:35:15,320
well as fight against the AI
slop.

633
00:35:15,960 --> 00:35:17,160
I just want to interject
something.

634
00:35:17,160 --> 00:35:19,280
Sam that you just said, it's
kind of funny if you think about

635
00:35:19,280 --> 00:35:20,760
it.
We're going to use AI to fight

636
00:35:20,760 --> 00:35:22,680
back against AII think that's
brilliant.

637
00:35:23,240 --> 00:35:24,560
I.
Love it, I love it.

638
00:35:24,640 --> 00:35:27,320
We're going to let them battle
themselves out the duking out of

639
00:35:27,320 --> 00:35:33,200
the AI bots, indeed.
So then my final question, Sam,

640
00:35:33,200 --> 00:35:37,040
and by the way, true fans dot
FM, we're sharing it here on

641
00:35:37,040 --> 00:35:38,920
Clubhouse.
It'll be in the show notes as

642
00:35:38,920 --> 00:35:42,640
well, but just saying it out
loud to true fans dot FM.

643
00:35:42,640 --> 00:35:46,200
If you have gotten curious, I
know I'm way more curious about

644
00:35:46,200 --> 00:35:49,520
true fans now.
Very intrigued and especially

645
00:35:49,960 --> 00:35:53,160
with the way that the
statistical information that

646
00:35:53,160 --> 00:35:56,800
you're providing your customers.
I think you know what do they

647
00:35:56,800 --> 00:35:59,280
say chef's kiss.
You know that that it is just

648
00:35:59,280 --> 00:36:03,480
beautiful to hear that how much
you really care about getting us

649
00:36:03,480 --> 00:36:06,800
the kind of analytics we need in
order to be successful.

650
00:36:07,400 --> 00:36:09,960
Since we're talking about all
this AI and how it's

651
00:36:09,960 --> 00:36:13,960
infiltrating podcasting, in some
ways, very good things, some

652
00:36:13,960 --> 00:36:16,040
ways not so much as we've been
talking about.

653
00:36:16,240 --> 00:36:20,080
So what does the industry look
like to you in three years from

654
00:36:20,080 --> 00:36:23,840
now with the AI trends and all
the video trends, all these

655
00:36:23,840 --> 00:36:26,280
different trends, where are we
in three years from now?

656
00:36:27,000 --> 00:36:29,920
I think.
AI will be a part of our

657
00:36:29,920 --> 00:36:32,480
conversation.
I don't think it will get worse.

658
00:36:32,480 --> 00:36:36,600
It'll only get better, right?
I think there's a really cool

659
00:36:36,600 --> 00:36:38,520
tool out of Switzerland called
Snipped.

660
00:36:38,640 --> 00:36:44,120
Kevin already uses AI to do
things that I'm working on right

661
00:36:44,120 --> 00:36:46,800
now.
So for example, he will allow

662
00:36:46,800 --> 00:36:51,320
the AI to take comments, take
notes while you're listening.

663
00:36:51,320 --> 00:36:53,560
So there's a really good podcast
you're listening to.

664
00:36:53,560 --> 00:36:56,880
It has a technical section in it
and you want to remember it.

665
00:36:57,000 --> 00:37:00,240
You're out on a dog walk, so you
don't have paper and pen.

666
00:37:00,600 --> 00:37:03,360
Tap your headphones and Snip
will allow you to then take a

667
00:37:03,360 --> 00:37:05,960
note of, well, it puts a marker
at that point, right?

668
00:37:05,960 --> 00:37:09,640
But in my head, the things that
I want to be able to do is have

669
00:37:09,640 --> 00:37:13,600
a voice interface a bit like
Spotify's DJX, which, you know,

670
00:37:13,760 --> 00:37:16,560
could allow me to say, right?
I'm listening to this podcast.

671
00:37:16,600 --> 00:37:21,520
Ah, hold on, Kevin, because
we're going to call our AI

672
00:37:21,520 --> 00:37:25,480
characters Kevin and Kelly after
Kevin Kelly, the editor who came

673
00:37:25,480 --> 00:37:27,840
up with the concept of a 1000
true fans.

674
00:37:27,840 --> 00:37:31,160
So I'd say, hey, Kevin, take a
note here and then blah, blah,

675
00:37:31,160 --> 00:37:34,400
blah and say what I want or hey,
they just mentioned this term.

676
00:37:34,400 --> 00:37:36,360
I don't understand.
Can you explain it to me?

677
00:37:36,360 --> 00:37:38,920
And then it goes away, tells me
what it is and then continues

678
00:37:38,920 --> 00:37:41,840
with the podcast.
So there's lots of things there

679
00:37:41,840 --> 00:37:45,480
where I think AI can be an
assistant and I call AI assisted

680
00:37:45,480 --> 00:37:48,160
intelligence and that's it's
role to me.

681
00:37:48,160 --> 00:37:51,200
It's not overbearing on me, but
it's available.

682
00:37:51,480 --> 00:37:55,040
I have Ray Ban Meta sunglasses
and and I like using those when

683
00:37:55,040 --> 00:37:57,920
I walk around and tell me what I
can see, give me some more

684
00:37:57,920 --> 00:38:00,040
information.
So I see that within the

685
00:38:00,040 --> 00:38:04,240
podcast, obviously we've seen AI
being used for analytics.

686
00:38:04,920 --> 00:38:08,200
I think with a voice medium or a
video medium, having a voice

687
00:38:08,200 --> 00:38:11,480
interface is more logical than
sometimes typing out stuff.

688
00:38:12,000 --> 00:38:15,720
So people being able to leave
comments through just voice.

689
00:38:16,120 --> 00:38:19,680
I think AI has a place.
I don't think it has a place

690
00:38:19,680 --> 00:38:22,360
where it takes over, but I think
it has a place where it assists

691
00:38:22,360 --> 00:38:25,000
us.
But I think we will all want

692
00:38:25,000 --> 00:38:29,720
more human connection in a world
where AI has much more of a

693
00:38:29,720 --> 00:38:31,560
role.
So you don't think?

694
00:38:31,760 --> 00:38:35,320
AI will flood us out of
podcasting.

695
00:38:35,320 --> 00:38:37,360
You know, much like a lot of
people are worried about that

696
00:38:37,360 --> 00:38:40,200
with social media right now,
that it's going to be really

697
00:38:40,200 --> 00:38:42,240
taken over.
You're not seeing that for

698
00:38:42,240 --> 00:38:44,200
podcasting.
No, look.

699
00:38:45,080 --> 00:38:47,880
AI will give me a factual
podcast right?

700
00:38:47,880 --> 00:38:51,800
If I want informational details,
I could have a factual podcast.

701
00:38:52,240 --> 00:38:56,160
But if I want humour, insight,
conversation, a parasocial

702
00:38:56,160 --> 00:38:59,480
relationship, if I want human
connection, then AIA.

703
00:38:59,840 --> 00:39:02,560
Good example here.
Notebook LM came out with two

704
00:39:02,560 --> 00:39:07,440
characters who we're taking PDFs
or taking prompted scripts and

705
00:39:07,440 --> 00:39:09,960
talking about it.
And then someone challenged them

706
00:39:09,960 --> 00:39:13,200
to a simple question.
They have no friends, they have

707
00:39:13,200 --> 00:39:15,080
no children.
They have no school run.

708
00:39:15,080 --> 00:39:18,080
They don't have a daily holiday,
sorry, a holiday.

709
00:39:18,400 --> 00:39:20,680
They have none of the things us
humans have.

710
00:39:21,080 --> 00:39:24,760
And when someone told them that
they weren't human, they lost

711
00:39:24,760 --> 00:39:25,920
it.
And I don't know if you noticed,

712
00:39:25,920 --> 00:39:27,280
but no.
But claims gone down.

713
00:39:27,280 --> 00:39:32,280
He hasn't come back up into the
same way AIS lost their heads,

714
00:39:32,280 --> 00:39:33,640
Right?
I was going to say something

715
00:39:33,640 --> 00:39:36,360
else.
And fundamentally, I listened to

716
00:39:36,440 --> 00:39:39,440
Yuri Naval Harari, who's an
amazing author.

717
00:39:39,520 --> 00:39:41,880
You know, 21 rules for the 21st
century.

718
00:39:41,880 --> 00:39:45,480
And I've seen him live and he
said, again, in a world of AI,

719
00:39:45,480 --> 00:39:47,160
human connection is what we
have.

720
00:39:47,160 --> 00:39:50,200
I want to know, Mark, if we were
friends, how did your kids do

721
00:39:50,200 --> 00:39:52,800
today at school?
Hey, Ralph, how's your dog walk,

722
00:39:53,080 --> 00:39:55,800
blah, blah, blah.
That is nothing that an AI can

723
00:39:55,800 --> 00:39:58,360
ever do.
So I think human connections and

724
00:39:58,360 --> 00:40:03,040
podcasts are human connections.
They shouldn't have that role in

725
00:40:03,040 --> 00:40:06,120
our lives other than factual if
that's all you need.

726
00:40:06,800 --> 00:40:08,920
Yeah, I.
Fully agree with you.

727
00:40:08,920 --> 00:40:12,440
I actually was on TikTok
somebody commenting on one of my

728
00:40:12,440 --> 00:40:16,560
videos about poorly using AI and
somebody was saying, oh man, the

729
00:40:16,560 --> 00:40:20,120
podcast industry is screwed.
We're no no more.

730
00:40:20,120 --> 00:40:23,600
You know, it's getting flooded.
And I had a very similar stance

731
00:40:23,800 --> 00:40:25,600
as you.
I appreciate where you're coming

732
00:40:25,600 --> 00:40:28,760
from on that.
And Sam, before I let you go, I

733
00:40:28,760 --> 00:40:32,040
know I've already said true fans
dot FM, but if there was one

734
00:40:32,040 --> 00:40:35,480
thing that you would love for
our audience to do today with

735
00:40:35,480 --> 00:40:38,160
true fans or, or if you have
anything else you want to share

736
00:40:38,160 --> 00:40:39,800
about true fans, now's your
chance.

737
00:40:39,800 --> 00:40:41,880
Go for it.
We've just launched a new.

738
00:40:41,880 --> 00:40:43,240
Feature that I think you'll
love.

739
00:40:43,400 --> 00:40:46,040
It's called Co listen and chat.
It's like the new Netflix and

740
00:40:46,040 --> 00:40:49,800
chill.
So you can basically go to any

741
00:40:49,880 --> 00:40:52,200
you go to true fans.
You find your favorite podcast

742
00:40:52,200 --> 00:40:55,240
and you start listening.
Now if I follow you mark within

743
00:40:55,240 --> 00:40:58,600
true fans as a model and you go
and listen to pod news weekly

744
00:40:58,600 --> 00:41:01,080
review.
I get a notification, I click on

745
00:41:01,080 --> 00:41:04,720
that notification and I join you
in exactly the same audio point

746
00:41:04,720 --> 00:41:07,440
that you are listening to.
So now we're listening.

747
00:41:07,560 --> 00:41:10,080
Together.
That's Co listening but we added

748
00:41:10,080 --> 00:41:15,920
now real time chat so now I can
say hey mob that bloke Sam Sethi

749
00:41:15,920 --> 00:41:18,000
is talking rubbish again.
What did he say there?

750
00:41:18,200 --> 00:41:21,880
And we can have a full blown
conversation together as fans.

751
00:41:22,200 --> 00:41:25,640
That is irrelevant of what the
hosts are doing and that works

752
00:41:25,760 --> 00:41:28,680
equally well in a live podcast
as well.

753
00:41:28,880 --> 00:41:32,000
But in the live podcast
situation, the hosts also are

754
00:41:32,000 --> 00:41:35,040
part of the chat window as well.
I love that that.

755
00:41:35,040 --> 00:41:39,800
Is a much needed feature in
podcasting and it's why I

756
00:41:39,880 --> 00:41:43,640
continue to do the show here on
Clubhouse, because we don't have

757
00:41:43,640 --> 00:41:45,560
that kind of interaction
anywhere else.

758
00:41:45,720 --> 00:41:48,400
That's at least why I started
over here on Clubhouse.

759
00:41:48,640 --> 00:41:52,320
So yeah, that I love the idea of
creating that interaction in

760
00:41:52,320 --> 00:41:53,800
real time.
Very cool.

761
00:41:53,920 --> 00:41:55,840
Sam, thank you so much, so much
for being here today.

762
00:41:55,840 --> 00:41:57,960
It's a pleasure meeting you and
getting to know you.

763
00:41:57,960 --> 00:42:00,120
I your name.
I'm always hearing and of

764
00:42:00,120 --> 00:42:03,360
course, hearing it on the show
with James, but it's cool to

765
00:42:03,360 --> 00:42:05,760
finally actually get to to talk
to you today.

766
00:42:05,960 --> 00:42:07,360
So thank you for being here,
Sam.

767
00:42:07,360 --> 00:42:08,800
Pleasure and thanks for the
invite, guys.

768
00:42:08,800 --> 00:42:09,880
Thanks, Ralph.
You're welcome.

769
00:42:09,880 --> 00:42:11,400
One thing I'd like to give you
though.

770
00:42:11,520 --> 00:42:15,920
For your 500th show, I will give
a year's free hosting to one of

771
00:42:15,920 --> 00:42:17,960
your fans.
Wow.

772
00:42:18,600 --> 00:42:20,600
Wow, that's fantastic.
How would we?

773
00:42:20,600 --> 00:42:22,080
That's amazing, man.
Thank you.

774
00:42:22,640 --> 00:42:25,160
You choose.
And tell me who the fan is.

775
00:42:25,240 --> 00:42:28,400
They can then switch their
podcast to true fans and we will

776
00:42:28,400 --> 00:42:32,200
just give them a year's hosting
audio or video free for the

777
00:42:32,200 --> 00:42:33,920
year.
Wow.

778
00:42:34,240 --> 00:42:35,120
Thank you.
OK.

779
00:42:35,120 --> 00:42:39,480
And that's to 1 lucky listener
you choose, OK, cool.

780
00:42:39,480 --> 00:42:43,360
And maybe what we'll do is we'll
pick a runner up from the win

781
00:42:43,400 --> 00:42:46,920
Ralphs roadcaster duo.
So we'll have a winner for that.

782
00:42:46,920 --> 00:42:50,320
And then we'll find somebody
else from that pool to win this

783
00:42:50,320 --> 00:42:51,400
year.
Subscription.

784
00:42:51,640 --> 00:42:56,160
And I hope I pull my own name
out, although I don't think I'm

785
00:42:56,160 --> 00:42:58,040
eligible.
Thank you so much, Sam.

786
00:42:58,040 --> 00:42:59,840
And you're welcome to stick
around if you'd like.

787
00:42:59,840 --> 00:43:03,520
And if you have to go, OK, cool.
Well, what we're about to do is

788
00:43:03,520 --> 00:43:07,920
we each, those of us who choose,
we each share something that

789
00:43:07,920 --> 00:43:09,600
went really well for us this
week.

790
00:43:09,600 --> 00:43:11,640
We don't judge the size of that
win.

791
00:43:11,760 --> 00:43:14,280
For some of us, maybe just
getting out of bed every day

792
00:43:14,280 --> 00:43:17,280
this week was the win.
So whatever that is, we just

793
00:43:17,280 --> 00:43:19,240
like to celebrate as a
community.

794
00:43:19,520 --> 00:43:24,240
And the best place to start is
with our guest on stage, Richard

795
00:43:24,480 --> 00:43:26,240
Wasson.
And you can tell me if I've

796
00:43:26,240 --> 00:43:27,960
pronounced that correctly,
Richard.

797
00:43:28,200 --> 00:43:32,520
But Richard was is the host of
Salvage, the show that we broke

798
00:43:32,520 --> 00:43:35,360
down yesterday in our evaluation
series.

799
00:43:35,360 --> 00:43:38,400
A wonderful show.
And we weren't just saying that.

800
00:43:38,400 --> 00:43:40,520
And we're not just saying that,
'cause you're here, Richard.

801
00:43:40,720 --> 00:43:42,640
We all, I think truly enjoyed
it.

802
00:43:42,640 --> 00:43:46,360
I think everybody agreed it was
a 5 out of five presentation.

803
00:43:46,680 --> 00:43:49,240
Good morning to you, Richard.
What would you like to share

804
00:43:49,240 --> 00:43:51,240
with us this morning?
Yeah.

805
00:43:51,240 --> 00:43:53,200
Good morning.
Mark, and thank you so much.

806
00:43:53,200 --> 00:43:57,360
I'm really here just to say a
huge thank you to everybody for

807
00:43:57,360 --> 00:44:00,320
their feedback.
I think where I'm coming from

808
00:44:00,320 --> 00:44:02,200
is, and people may identify with
this.

809
00:44:02,200 --> 00:44:05,040
Whenever you produce, you know,
a bit of art or whatever you

810
00:44:05,040 --> 00:44:09,440
want to call it a thing, shall
we say, and you show it to maybe

811
00:44:09,440 --> 00:44:11,560
some close friends and family,
of course they're going to say

812
00:44:11,560 --> 00:44:14,280
it's OK.
And really what I've been

813
00:44:14,280 --> 00:44:18,480
looking for is somebody to kind
of just confirm that maybe I'm

814
00:44:18,480 --> 00:44:20,760
not totally bonkers with my
idea.

815
00:44:21,400 --> 00:44:24,520
I'm grateful that yesterday, I
think kind of proved that it's

816
00:44:24,520 --> 00:44:28,000
not totally bonkers.
So yeah, as you've noted, it's

817
00:44:28,000 --> 00:44:30,000
really early days.
It's, you know, I've done a

818
00:44:30,000 --> 00:44:34,640
couple of iterations before, but
I feel I've sort of landed on

819
00:44:34,640 --> 00:44:36,280
something.
I think with this one that I'm

820
00:44:36,280 --> 00:44:38,080
going to, I'm definitely going
to pursue.

821
00:44:38,520 --> 00:44:41,240
So interesting.
Just really quickly, the AI chat

822
00:44:41,760 --> 00:44:46,120
previously I did experiment with
AI voice and I did quite a lot

823
00:44:46,120 --> 00:44:50,000
of it, you know, in a sort of
experimental podcast.

824
00:44:50,440 --> 00:44:53,400
And do you know what?
It just did not feel right to me

825
00:44:53,440 --> 00:44:56,080
at all.
And it was that parasocial point

826
00:44:56,080 --> 00:44:58,520
that was made there.
And so that's why I've gone

827
00:44:58,520 --> 00:45:02,120
totally back to the human story.
So just again, thank you so, so

828
00:45:02,120 --> 00:45:03,240
much.
You've definitely got a fan.

829
00:45:03,240 --> 00:45:07,080
And me now I it's lunchtime here
in, I'm actually in a place

830
00:45:07,080 --> 00:45:09,920
called Donica D not far from
Belfast to Northern Ireland.

831
00:45:10,440 --> 00:45:13,560
So generally we'll won't be able
to tune in too often because I

832
00:45:13,560 --> 00:45:16,680
have a day job as well.
So thank you so much to everyone

833
00:45:16,680 --> 00:45:18,360
who provided feedback.
Yeah.

834
00:45:18,360 --> 00:45:21,120
You're welcome, Richard.
And my follow up question to you

835
00:45:21,160 --> 00:45:23,440
is, when are you getting a
website?

836
00:45:23,680 --> 00:45:25,920
That was the big thing that we I
took notes.

837
00:45:25,920 --> 00:45:27,640
I actually listened with my wife
last night.

838
00:45:27,640 --> 00:45:30,640
She thought it was absolutely
hilarious, all these people at

839
00:45:30,640 --> 00:45:32,960
the other side of the planet
talking about me quite

840
00:45:32,960 --> 00:45:35,880
personally, which is good.
Yes, there's a website on the

841
00:45:35,880 --> 00:45:37,600
way.
There's lots of I've got all the

842
00:45:37,600 --> 00:45:40,480
notes taken of all the feedback.
I'll be implementing a lot of

843
00:45:40,480 --> 00:45:43,320
it, and a website is one that's
coming soon and other episodes

844
00:45:43,320 --> 00:45:46,520
coming very soon as well.
And I'm really interested in

845
00:45:46,600 --> 00:45:48,280
true fans as well.
I have to say that sounded

846
00:45:48,280 --> 00:45:49,720
really interesting.
Awesome.

847
00:45:49,720 --> 00:45:51,360
Very cool.
Very, very cool.

848
00:45:51,360 --> 00:45:55,360
Well, Richard, I am so glad we
were able to serve you and thank

849
00:45:55,360 --> 00:45:58,880
you for being brave and
submitting that show, that

850
00:45:58,880 --> 00:46:01,680
episode for us to breakdown.
Because I know there are a lot

851
00:46:01,680 --> 00:46:04,240
of people out there that
hesitate because they're afraid

852
00:46:04,240 --> 00:46:07,680
to hear the feedback.
But hopefully I, I think people

853
00:46:07,680 --> 00:46:10,640
by now are starting to learn
that we do it in a very

854
00:46:10,640 --> 00:46:13,880
constructive and kind way.
Even if there are things that

855
00:46:13,880 --> 00:46:16,800
need to be improved, we're going
to call it out, but we're not

856
00:46:16,800 --> 00:46:18,960
going to be jerks about it
either.

857
00:46:19,160 --> 00:46:23,360
So I'm glad you were here today.
I'm glad that you found that

858
00:46:23,360 --> 00:46:25,200
helpful.
And I do hope when you can keep

859
00:46:25,200 --> 00:46:28,360
coming back and joining us.
I understand you have the day

860
00:46:28,360 --> 00:46:30,120
job, but when you can come join
us.

861
00:46:30,120 --> 00:46:33,440
And if you can't, just hopefully
you'll keep listening on your

862
00:46:33,440 --> 00:46:36,000
favorite podcast platform, maybe
on True Fans.

863
00:46:37,760 --> 00:46:38,680
Brilliant.
Thank you so much.

864
00:46:39,040 --> 00:46:40,240
Cheers.
You're welcome, Richard.

865
00:46:40,240 --> 00:46:42,800
Thank.
You all right, Let's get to some

866
00:46:43,440 --> 00:46:46,000
more wins from the week.
I'm going to start with our

867
00:46:46,000 --> 00:46:48,600
guests on stage.
I'm going to go to you first.

868
00:46:48,600 --> 00:46:54,160
Janae live from Texas today from
military creator Con, I believe.

869
00:46:54,480 --> 00:46:56,600
Janae, please share a win with
us.

870
00:46:57,240 --> 00:47:01,000
Good morning, my win.
For this week, I got to hug our

871
00:47:01,000 --> 00:47:04,320
good friend, said Meadows
yesterday and have dinner with

872
00:47:04,320 --> 00:47:05,840
him.
That was amazing.

873
00:47:05,840 --> 00:47:08,800
Of course, meeting all the other
creators and podcasters that

874
00:47:08,800 --> 00:47:12,080
I've known and the industry that
were also here.

875
00:47:12,280 --> 00:47:14,840
Some I didn't know they were
coming and some I knew they were

876
00:47:14,840 --> 00:47:17,720
coming.
So that's my biggest win for the

877
00:47:17,720 --> 00:47:18,440
week.
Thank you.

878
00:47:18,880 --> 00:47:19,880
You're welcome.
That's.

879
00:47:19,880 --> 00:47:22,720
Awesome to hear that you and Sid
had a chance to hang out.

880
00:47:23,160 --> 00:47:26,160
Janae, are you speaking there?
Have you already spoken?

881
00:47:26,800 --> 00:47:28,920
Yes, so event actually.
Starts today.

882
00:47:28,920 --> 00:47:31,200
Yesterday was a workshop kind of
thing.

883
00:47:31,680 --> 00:47:34,760
So the main event starts today
and I'm speaking tomorrow on

884
00:47:35,080 --> 00:47:37,320
Home Studios and how they are
your signature.

885
00:47:37,400 --> 00:47:38,320
Thank you.
Awesome.

886
00:47:38,440 --> 00:47:41,800
Yeah, you're welcome.
Break a leg as they say and let

887
00:47:41,800 --> 00:47:43,920
us know how it goes.
And I hope you and Sid got some

888
00:47:43,920 --> 00:47:48,120
pictures and if not, make sure
you guys get them before before

889
00:47:48,120 --> 00:47:51,440
he leaves if it's not too late.
Oh yes, they're already.

890
00:47:51,440 --> 00:47:56,080
On our empowered podcasting
group, cool on the photos we

891
00:47:56,080 --> 00:47:56,840
took together.
Thank you.

892
00:47:56,840 --> 00:47:59,320
All right, so that's over on.
Facebook and we have a link to

893
00:47:59,320 --> 00:48:02,520
our Facebook group in the show
notes if anybody else wants to

894
00:48:02,520 --> 00:48:05,440
go check that out.
Tim, I'm coming to you.

895
00:48:05,440 --> 00:48:07,560
Good morning.
Please share any wins with us.

896
00:48:08,200 --> 00:48:11,920
Well, hey, Mark, Thank you.
So much and this was a really

897
00:48:11,920 --> 00:48:14,160
great episode to learn more
about true fans.

898
00:48:14,160 --> 00:48:17,240
I keep on hearing about it and
I'm really impressed with what I

899
00:48:17,240 --> 00:48:20,440
hear.
Awesome couple of wins for me

900
00:48:20,480 --> 00:48:22,680
past few days.
Kidney stones have not been

901
00:48:22,680 --> 00:48:27,440
bothering me, which is great.
I have my surgery next week, so

902
00:48:27,440 --> 00:48:31,960
you know, I'll try to be here,
but I'll probably, I won't hold

903
00:48:32,000 --> 00:48:33,840
you to it, Tim.
OK.

904
00:48:33,920 --> 00:48:37,960
All right, sounds.
Good just had a interview last

905
00:48:37,960 --> 00:48:45,120
night with Doctor Murray Howe,
who is Gordie Howe's son, who is

906
00:48:45,200 --> 00:48:49,400
a a Hall of Fame NHL star from
the Detroit Red Wings.

907
00:48:49,840 --> 00:48:56,560
So it's my client is constantly
telling me, Tim, this is amazing

908
00:48:56,560 --> 00:48:59,840
how we can, you know, get in
contact with these famous

909
00:48:59,840 --> 00:49:02,400
people.
And I'm like, yeah, isn't it?

910
00:49:03,120 --> 00:49:05,960
Pay me more, I'll get you in
contact with more famous people.

911
00:49:05,960 --> 00:49:09,320
So.
So we have that going on.

912
00:49:09,320 --> 00:49:12,320
But yeah, thank you for doing
this, as always, good Sir.

913
00:49:12,400 --> 00:49:13,680
Yeah, Thank you, Tim.
Thanks.

914
00:49:13,680 --> 00:49:16,400
For coming up on Friday, win
day.

915
00:49:16,400 --> 00:49:20,240
Appreciate you sharing and glad
to hear you're feeling OK these

916
00:49:20,240 --> 00:49:23,840
days even though you still have
to deal with the surgery part.

917
00:49:23,840 --> 00:49:25,440
But I'm glad you're feeling OK
right now.

918
00:49:26,200 --> 00:49:29,840
All right, Yep, let's keep it
going and I'll remind our

919
00:49:29,840 --> 00:49:33,320
audience here on clubhouse.
You're welcome to come up and

920
00:49:33,320 --> 00:49:35,560
share any of your wins this
week.

921
00:49:35,560 --> 00:49:38,040
This isn't all about me and the
the team.

922
00:49:38,200 --> 00:49:41,240
This is also about you as well.
So come up and share.

923
00:49:41,360 --> 00:49:44,440
In the meantime, I'm going to go
to Dr. She was very excited to

924
00:49:44,440 --> 00:49:46,960
be first from the team to share.
So go for it.

925
00:49:46,960 --> 00:49:50,000
Dr. OK to begin with I.
Don't think I'm being picked up

926
00:49:50,000 --> 00:49:52,400
by my regular mic, but can you
hear me?

927
00:49:52,760 --> 00:49:54,840
I can hear you OK.
Good SO.

928
00:49:54,840 --> 00:49:59,040
I'm going to start this out with
a little bit of data first.

929
00:49:59,440 --> 00:50:04,560
Between the 12th of April and
the 15th of April, I spent four

930
00:50:04,560 --> 00:50:08,640
days on TurboTax.
My return was rejected 3 times.

931
00:50:08,920 --> 00:50:14,440
I talked to 11 TurboTax agents.
I spent a total of 4 1/2 hours

932
00:50:14,440 --> 00:50:18,960
on hold.
I broke down about five times in

933
00:50:18,960 --> 00:50:21,920
tears.
I finally did an extension and

934
00:50:21,920 --> 00:50:25,160
pay the 5K that they said I
owed.

935
00:50:25,520 --> 00:50:29,200
And then to find out that
Tennessee has a month of

936
00:50:29,200 --> 00:50:33,080
extension due because we had an
ice storm back in January.

937
00:50:33,400 --> 00:50:37,040
But, and all that does not sound
like a win, but, but here's the

938
00:50:37,040 --> 00:50:42,960
win.
I know that I will never, ever

939
00:50:43,560 --> 00:50:47,400
talk to a TurboTax agent ever
again.

940
00:50:48,240 --> 00:50:52,840
Ralph is celebrating.
Oh, wow.

941
00:50:53,040 --> 00:50:56,960
All right, Dr. Well, I I'm what
I appreciate most is you took a

942
00:50:56,960 --> 00:51:02,040
negative and made it a positive.
So thank you for doing that.

943
00:51:02,040 --> 00:51:05,720
And I feel that pain and I feel
that win as well.

944
00:51:05,720 --> 00:51:06,960
Yeah.
No more TurboTax.

945
00:51:06,960 --> 00:51:08,800
I'm sleeping.
I'm sleeping at night.

946
00:51:08,880 --> 00:51:10,720
Too good?
That's even better.

947
00:51:10,720 --> 00:51:13,960
Good to hear, and maybe Ralph
has a future win to celebrate

948
00:51:13,960 --> 00:51:19,600
with a potential new client.
Here I come, Ralph there.

949
00:51:19,600 --> 00:51:21,240
I hope BC is raising his hand
too.

950
00:51:21,240 --> 00:51:23,840
Does that mean BC you're looking
to find some help from Ralph?

951
00:51:24,560 --> 00:51:27,800
Yeah, I'm no TurboTax too.
My last year I couldn't even pay

952
00:51:28,160 --> 00:51:32,200
the free free price work because
my return was so little.

953
00:51:32,200 --> 00:51:36,160
So I'm done, OK.
All right, cool.

954
00:51:36,160 --> 00:51:37,360
All right, We'll keep things
moving.

955
00:51:37,360 --> 00:51:41,080
Congratulations to you, Dr. I'm
going to go to Ralph because his

956
00:51:41,080 --> 00:51:43,160
hand is up.
So go for it, Ralph.

957
00:51:43,320 --> 00:51:44,640
Yeah.
So my big win of the week.

958
00:51:44,640 --> 00:51:47,280
Is Sam, I just want to thank you
so much for being here today.

959
00:51:47,280 --> 00:51:50,560
When I reached out to you on
Facebook, it was so cool for you

960
00:51:50,560 --> 00:51:53,160
to put back in the text.
I would love to join you guys

961
00:51:53,200 --> 00:51:55,440
and that was that was awesome.
Sam.

962
00:51:55,440 --> 00:51:58,880
My other big win of the week is
this is my third silver play

963
00:51:58,880 --> 00:52:01,760
button I got this week week for
my financially confident

964
00:52:01,760 --> 00:52:04,800
Christian.
I hit 100,000 subscribers, so

965
00:52:04,880 --> 00:52:08,320
that has been a huge win for me
and it's made me decide to do

966
00:52:08,320 --> 00:52:10,120
something.
I'm actually going to launch a

967
00:52:10,120 --> 00:52:13,120
live show of that show once a
week on Clubhouse.

968
00:52:13,760 --> 00:52:16,520
I haven't got all the details
figured out quite yet, but it's

969
00:52:16,520 --> 00:52:18,680
going to be a place for you to
come and talk about what you're

970
00:52:18,680 --> 00:52:21,440
dealing with financially, the
struggles you're having, and I'm

971
00:52:21,440 --> 00:52:24,520
going to give you one-on-one
guidance in a community type

972
00:52:24,520 --> 00:52:25,840
forms.
You can come, but there's no

973
00:52:25,840 --> 00:52:27,960
questions off.
I'm going to come around you and

974
00:52:27,960 --> 00:52:30,600
put my arm around you and say,
hey, let's talk about how we can

975
00:52:30,600 --> 00:52:33,080
fix this together.
It's from a place of faith and

976
00:52:33,080 --> 00:52:34,520
it's from a place of deep
concern.

977
00:52:34,520 --> 00:52:36,960
So that's my big two wins for
this week.

978
00:52:37,400 --> 00:52:40,320
Well, Ralph, there is.
Always a home here on Clubhouse

979
00:52:40,320 --> 00:52:44,520
in the Empowered Podcasting
House, as we call it here on

980
00:52:44,520 --> 00:52:47,560
Clubhouse, where we could set up
that show regularly.

981
00:52:47,560 --> 00:52:51,360
I'm happy to help you get that
going however I can.

982
00:52:51,360 --> 00:52:55,120
So yeah, congratulations on both
wins, Ralph, and that Silver

983
00:52:55,240 --> 00:52:58,160
Play button award as well.
Very cool.

984
00:52:58,320 --> 00:53:00,880
It's awesome to see how hard
you're working and how much it's

985
00:53:00,880 --> 00:53:03,120
paying off.
So thank you to you.

986
00:53:03,480 --> 00:53:05,240
Would anybody else like to
share?

987
00:53:05,240 --> 00:53:08,040
BC would like to share win.
Go for it here at BC.

988
00:53:08,480 --> 00:53:09,560
Yes Sir.
So this is more.

989
00:53:09,560 --> 00:53:13,000
Of a mindset when because one of
my biggest pain points

990
00:53:13,000 --> 00:53:16,960
personally has been that while
I've always been open to, and I

991
00:53:16,960 --> 00:53:20,520
even promote the idea of being
open to the possibility of

992
00:53:20,520 --> 00:53:24,000
fluctuation of of pivoting, I
find that I do that way too

993
00:53:24,000 --> 00:53:26,400
much.
I try to pivot too much when

994
00:53:26,720 --> 00:53:31,040
something just doesn't seem to
work out with my my preferred

995
00:53:31,040 --> 00:53:34,560
time frame.
But I realized that the main

996
00:53:34,800 --> 00:53:38,360
underlying common denominator is
that throughout all these things

997
00:53:38,360 --> 00:53:41,360
that I'm trying, I'm not feeding
enough back into myself.

998
00:53:41,840 --> 00:53:48,800
So I am choosing now to kind of
push some of the work aside to

999
00:53:48,800 --> 00:53:53,280
make my own space and to feed
into my own content that there's

1000
00:53:53,280 --> 00:53:56,680
a lot that I like to talk about
marketing pivots and and

1001
00:53:56,760 --> 00:53:59,240
business development.
I'm not doing that enough to

1002
00:53:59,240 --> 00:54:01,600
establish myself, so I'm going
to feed into myself from here on

1003
00:54:01,600 --> 00:54:05,920
in and let that internal growth
feed into everything else

1004
00:54:05,920 --> 00:54:12,080
ideally, and let that be the new
direction from which I approach

1005
00:54:12,240 --> 00:54:14,120
my work.
I love it.

1006
00:54:14,280 --> 00:54:16,080
I love it.
Mindset wins are some of my

1007
00:54:16,080 --> 00:54:18,320
favorite wins.
It's nice when we have that

1008
00:54:18,520 --> 00:54:21,840
awareness and then we make an
actual change around that

1009
00:54:21,840 --> 00:54:25,120
awareness.
So congratulations BC appreciate

1010
00:54:25,120 --> 00:54:27,760
you sharing that.
Matt, did you want to share?

1011
00:54:28,520 --> 00:54:30,280
Yeah, I'm glad.
Someone else started with a non

1012
00:54:30,280 --> 00:54:33,920
tangible, non numerical win
because I was going to start

1013
00:54:33,920 --> 00:54:36,640
with that potentially, but I
kind of had a revelation this

1014
00:54:36,640 --> 00:54:38,480
week that I think is a win as
well.

1015
00:54:38,480 --> 00:54:41,760
That's for the longest time.
You guys know I'm a long talker.

1016
00:54:41,760 --> 00:54:44,360
I explained about things that
you don't necessarily understand

1017
00:54:44,360 --> 00:54:47,560
or have heard about before.
It's because this philosophical

1018
00:54:47,560 --> 00:54:51,600
personality keeps trying to
break out of It's this little

1019
00:54:51,920 --> 00:54:54,840
tiny podcast box that I keep
shoving it into.

1020
00:54:55,640 --> 00:54:58,800
So the revelation I had is that
in a majority of the content I

1021
00:54:58,800 --> 00:55:02,720
participate in, I think a lot of
the stuff that I want to talk

1022
00:55:02,720 --> 00:55:06,480
about isn't necessarily
relevant, which isn't a bad

1023
00:55:06,480 --> 00:55:09,200
thing, just means I need to find
the right bucket to put that in.

1024
00:55:09,720 --> 00:55:12,280
So I think it's a directional
win.

1025
00:55:12,440 --> 00:55:19,080
I think you should expect a more
podcasting focused Matthew from

1026
00:55:19,080 --> 00:55:23,840
that one instead of trying to
bamboozle you with a ethical

1027
00:55:24,440 --> 00:55:29,280
philosophy of the mind to
reintegrate you with the source

1028
00:55:29,280 --> 00:55:33,800
of the planet mind and group
thinking, panpsychism and all

1029
00:55:33,800 --> 00:55:36,920
this cool stuff.
No, we'll stick to podcasting

1030
00:55:36,920 --> 00:55:39,640
and I'll be creating a product,
a product for that philosophy

1031
00:55:39,640 --> 00:55:42,120
bent shortly.
All right, very cool.

1032
00:55:42,120 --> 00:55:45,160
And please keep bringing a
little bit of that because

1033
00:55:45,160 --> 00:55:47,240
that's we've come to know and
love that about you.

1034
00:55:47,240 --> 00:55:49,560
Yeah, yeah.
We need to create that.

1035
00:55:49,560 --> 00:55:51,480
Wheel, we'll do it.
OK, cool.

1036
00:55:51,520 --> 00:55:52,640
We even have.
A Jingle.

1037
00:55:52,640 --> 00:55:54,200
Now for it.
So we do.

1038
00:55:54,440 --> 00:55:57,960
We've got to we will unveil we.
Didn't play that officially on

1039
00:55:57,960 --> 00:56:00,320
the show yet, so we will unveil
that next week.

1040
00:56:00,320 --> 00:56:02,800
But we've teased it, we've
talked about it, so we'll play

1041
00:56:02,800 --> 00:56:06,440
that Jingle next week.
Would anybody else like to share

1042
00:56:06,480 --> 00:56:10,440
a win before I share mine?
Sid, go for it.

1043
00:56:11,160 --> 00:56:13,880
Good morning, everybody.
So I'm going to echo Janae's

1044
00:56:13,880 --> 00:56:16,680
win.
I did get to last night have

1045
00:56:16,680 --> 00:56:19,560
dinner with those that were in
town for Military Crater Con,

1046
00:56:19,560 --> 00:56:25,360
which include Janae and Shay as
well as Simona and Sean Douglas,

1047
00:56:25,360 --> 00:56:28,480
her partner.
But the best part was we got to

1048
00:56:28,480 --> 00:56:32,600
meet baby Sunny and talk about
an A beautiful, amazing little

1049
00:56:32,600 --> 00:56:37,200
baby and so sweet and smiley and
she slept a lot of the time.

1050
00:56:37,200 --> 00:56:39,720
But I did get to hold her and
there's a picture of me and

1051
00:56:39,720 --> 00:56:43,840
Janae and Shay in the Facebook
on Facebook with us holding baby

1052
00:56:43,840 --> 00:56:45,640
Sunny.
So it was a really fun time to

1053
00:56:46,200 --> 00:56:50,280
be able to just hang out and
fellowship and chat shop and

1054
00:56:50,280 --> 00:56:51,920
other things.
So and I think they're all

1055
00:56:51,920 --> 00:56:54,480
coming in August, so look
forward to seeing them all again

1056
00:56:54,480 --> 00:56:56,880
in August.
So cool Sid.

1057
00:56:56,920 --> 00:57:01,520
Yeah, congratulations.
Awesome to connect with our

1058
00:57:01,520 --> 00:57:04,320
community members.
I'm so glad you got a chance to

1059
00:57:04,320 --> 00:57:07,120
do that and got a chance to meet
baby Sonny.

1060
00:57:07,120 --> 00:57:09,240
That's Simona and Sean's
newborn.

1061
00:57:09,560 --> 00:57:11,640
So cool.
Thank you, Sid.

1062
00:57:11,840 --> 00:57:14,880
All right, although then I'm
going to share my wins from this

1063
00:57:14,880 --> 00:57:17,440
week.
First we that you're you're

1064
00:57:17,440 --> 00:57:19,920
hearing this first.
We haven't told anybody else

1065
00:57:19,920 --> 00:57:23,160
yet.
Well, I think Dr. knows we found

1066
00:57:23,160 --> 00:57:26,680
a keynote speaker for our
conference in Powered Podcasting

1067
00:57:26,680 --> 00:57:32,840
3 and it's a content creator
that I admire and respect a lot.

1068
00:57:32,960 --> 00:57:38,040
It's one that I often reference
here on the show and it's

1069
00:57:38,040 --> 00:57:41,120
somebody that I've interviewed
before here on the show.

1070
00:57:41,560 --> 00:57:46,600
It's Heather parody and I just,
like I said, I admire her so

1071
00:57:46,600 --> 00:57:49,000
much.
I love the content she puts out

1072
00:57:49,000 --> 00:57:52,400
and more importantly, I just
love her messages that she

1073
00:57:52,400 --> 00:57:56,080
shares.
And I think she is the ideal fit

1074
00:57:56,320 --> 00:57:59,920
for our community at Empowered
Podcasting 3.

1075
00:58:00,400 --> 00:58:02,920
And I couldn't be more proud
that we're going to have her

1076
00:58:02,920 --> 00:58:04,800
there.
And this is really one of our

1077
00:58:04,800 --> 00:58:09,040
first official keynote speakers.
We had a closing keynote last

1078
00:58:09,040 --> 00:58:12,320
year, but this is something a
little different, a little more

1079
00:58:12,320 --> 00:58:15,040
official, if you will.
And I am just so proud and

1080
00:58:15,040 --> 00:58:16,880
excited that she's agreed to do
it.

1081
00:58:17,080 --> 00:58:19,800
And the best part is it took no
time, no convincing.

1082
00:58:19,800 --> 00:58:22,960
I literally sent her a text.
I asked her if she would do it.

1083
00:58:23,120 --> 00:58:25,640
She texted back a few hours
later, I'm in.

1084
00:58:26,040 --> 00:58:28,920
And then we just started talking
about what that's going to look

1085
00:58:28,920 --> 00:58:30,760
like.
So thank you to Heather.

1086
00:58:30,920 --> 00:58:35,160
And the other, when is that?
We've signed on two more

1087
00:58:35,560 --> 00:58:40,640
creators to our conferences, new
creator partnership program.

1088
00:58:40,960 --> 00:58:43,680
This is something that we
designed for our community

1089
00:58:43,680 --> 00:58:47,800
specifically to give community
members an opportunity not to

1090
00:58:47,800 --> 00:58:51,560
not only support what we're
doing here, but also to give

1091
00:58:51,560 --> 00:58:54,880
them their podcast, their
product, their service, some

1092
00:58:54,880 --> 00:58:59,320
real exposure to the community
through the Empowered Podcasting

1093
00:58:59,320 --> 00:59:01,480
Conference.
So we've got two of them.

1094
00:59:01,480 --> 00:59:05,720
And I will say the bigger part
of that win, even though I know

1095
00:59:05,720 --> 00:59:09,480
we don't size our wins, but the
more exciting part to me is that

1096
00:59:09,480 --> 00:59:11,920
one of those partners is Sid
Meadows.

1097
00:59:12,280 --> 00:59:15,960
Sid has agreed to be one of our
Creator Partnership program

1098
00:59:16,520 --> 00:59:20,640
members, and they'll be more to
come about that specifically

1099
00:59:20,640 --> 00:59:23,160
because he's also doing
something very generous that

1100
00:59:23,160 --> 00:59:27,600
we'll share here soon.
So those are my two wins from

1101
00:59:27,600 --> 00:59:29,720
this week.
And of course, I'll throw in a

1102
00:59:29,720 --> 00:59:33,160
third one that Sam joined us
today here on the podcasting

1103
00:59:33,160 --> 00:59:35,520
morning chat.
I love when we get to break the

1104
00:59:35,520 --> 00:59:38,760
normal format and bring in
somebody special that we can

1105
00:59:38,760 --> 00:59:41,160
have a more intimate
conversation with.

1106
00:59:41,160 --> 00:59:43,680
So again, thank you, Sam for
being here today.

1107
00:59:43,880 --> 00:59:46,360
Much appreciated.
Thank you very much for having.

1108
00:59:46,360 --> 00:59:49,560
Me and again, remember.
Everybody money Monday with

1109
00:59:49,560 --> 00:59:52,360
Ralph, he's going to talk about
what do you do when you get that

1110
00:59:52,360 --> 00:59:57,680
first monetization, when, when
you get that first $1000 from

1111
00:59:57,680 --> 00:59:59,680
your content?
We're going to talk about things

1112
00:59:59,680 --> 01:00:01,800
to think about there.
And of course, Tuesday,

1113
01:00:01,960 --> 01:00:06,040
celebrating show #500 and
remember Monday we're going to

1114
01:00:06,040 --> 01:00:08,800
announce who wins the road
caster duo.

1115
01:00:09,240 --> 01:00:13,200
So until Monday, make it a great
weekend.

1116
01:00:13,200 --> 01:00:14,400
Everybody take care.