Oct. 15, 2025

387 - Podcasts on Netflix, Patreon’s Huge Payout, & New Listening Habits Revealed

387 - Podcasts on Netflix, Patreon’s Huge Payout, & New Listening Habits Revealed

Imagine opening Netflix and seeing your favorite podcasts right next to your favorite TV shows. That’s the future Spotify and Netflix are building together, and it’s one of several hot headlines we’re jumping into today. We also look at new research from Edison showing when listeners actually hit play, Patreon's jaw-dropping $10 billion milestone that proves creators are cashing in, and how the hit kids’ podcast Brains On took back control from corporate hands. Add in a few fresh updates from around the creator world, and you’ve got one question left to ask…are podcasts becoming as standard as the new streaming shows?

Episode Highlights:

[01:45] My Personal Sleep Hack

[05:48] Podcast Rankings and Statistics

[09:40] Upcoming Events and Networking

[14:54] Optimal Podcast Release Times

[26:45] Revisiting Podcast Release Strategies

[27:56] Appointment Television

[31:26] Patreon Hits a Major Milestone

[33:20] North Flow's Strategic Expansion

[34:31] Brains On Goes Independent

[36:15] Netflix and Spotify's Video Podcast Deal

[43:50] Challenges of Scaling Video Podcasts

Links & Resources:

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Podnews:

www.podnews.net

Spotify Partners with Netflix For Video:

https://bit.ly/473rwEo

Brains On Podcast:

https://brainson.org

Afros & Audio Podcast Festival:

https://www.afrosandaudio.com

Edison Research:

https://www.edisonresearch.com

Patreon $10 Billion Payout Announcement:

www.axios.com/2025/08/05/patreon-10-billion-creator-economy-ai

North Flow:

https://www.northflow.app

Netflix & Spotify Partnership Story:

https://bit.ly/4oFOoRJ

Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.

Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠

Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d

Live on YouTube: ⁠https://youtube.com/@marcronick⁠

Brought to you by⁠ ⁠iRonickMedia.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠

Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:

⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠


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Good morning, podcasting Morning
Chat.

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Today is Wednesday, October
15th, 2025, and today we're

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diving into the week's biggest
podcast headlines from Netflix

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and Spotify's bold video move to
YouTube surprise creator

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comeback to what AI really is
and isn't for podcasters.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast or YouTube, please share
this episode with a fellow

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00:00:36,800 --> 00:00:41,080
podcaster.
Now give me about 30 seconds and

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we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning chat.

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Thanks so much for being here.
I am your host Mark Ronik on

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stage with me.
Currently, we have Dr. Fey, Nick

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Nalback, producer Ashley Feller,
Jonathan Howard, Sid Meadows,

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and Phil Better.
Today, as I mentioned, we're

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going to cover all the headlines
that are around the world of

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podcasting and content creation,
and I want to first say thank

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you for your patience this week.
I know that we took Monday off

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for the holiday here in the US
and then Tuesday I did not sleep

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well leading into Tuesday
morning.

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I went to bed late because I got
to watch my Washington

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Commanders lose terribly to the
Chicago Bears.

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So I got to bed around 11:30 or
so, which is definitely later

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than I normally do.
Then I woke up at 3:00, 3-10

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after three, something like
that, and I could not fall back

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asleep.
I tried all the hacks actually,

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and I will say I probably did
fall asleep, but it was not deep

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sleep and it was only on
occasion.

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I think I would doze in and out.
I got up and Dr. and I were

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prepping for the show and I
finally just said to her, I

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can't do it.
I just can't do it today.

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I had no energy.
I was groggy.

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I took two naps yesterday and I
rarely take naps.

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So something was going on.
But I feel much better today, so

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thank you SO.
Mark, you had mentioned you

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tried all the hacks, so go
through a hack or two.

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I'm going to share one.
I'll share one because this

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isn't a sleep hack show, but I'm
talking about it.

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So yes, I will share.
I learned this just recently.

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My wife found it.
Somebody on TikTok or Instagram

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or both for that matter.
I'll have to find out.

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And if I can, I'll I'll share it
with everybody.

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But this woman shares it's this
eye movement hack that you do.

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You close your eyes and here's
the pattern.

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You look up again with your eyes
closed, look up, look down, look

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left, look right.
Then do a full circle with your

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eye movement going in One
Direction and then full circle

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going in the other direction and
then go cross eyed and then

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repeat.
Now when I did this, it was, I

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did it, I've done it now a few
nights, not just that night and

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it obviously didn't work as well
for me that night.

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But in generally speaking when I
do it, I do it like 2-3 times

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and then I, it never fails.
I I'll say to myself, this crap

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doesn't work and then the next
thing I know my alarm goes off.

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So I, I think it does do
something.

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I can't tell you why and I'll
find out, but it does seem to

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help me.
So try that out and let me know

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what you think.
I.

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Will.
Thank you.

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So with that, let me hit the
right button.

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Oh, there it was.
Still did it wrong.

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Let's get into some news and
comment.

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And you know what?
I know I just hit the music.

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I know I just said I want to hit
news and comment, but I do want

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to.
I just looked at Jonathan's

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profile picture.
Jonathan has a new addition to

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the family and I know if you're
following along.

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If you've been following the
podcasting morning chat for a

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couple months, you may recall
Jonathan lost one of his dogs

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recently and has added a new
addition.

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Jonathan, tell us real quick
about the dog.

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Maverick is a three-year old
Pitbull terrier mix and he is

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the sweetest dog I've ever met.
I haven't heard him bark in a

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week.
So.

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So you've had him for a week
now.

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Well, I guess no, not not fully
a week.

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I got him on Saturday morning.
And he's getting along your

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other dog's name again.
I keep forgetting.

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Max.
Max.

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So I have Max and Maverick.
Yeah, Max is paying attention to

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him.
Not enjoying him, but paying

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attention to him, which is more
than I could say he was doing

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for the last six weeks.
Good.

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And I'm sure as time goes on
they'll get more used to each

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other.
Congratulations, Jonathan.

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I know you're a dog person like
myself and I know how hard it is

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to lose a pet, especially well
for me since I'm a dog guy,

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especially a dog, and I know
it's hard for any kind of losing

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any kind of pet.
So I'm glad that you've moved

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forward.
I won't say move on, moved on,

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but moved forward and you've
added this furry edition.

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Congratulations.
OK, Now, as I said, I will get

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to today's headlines.
First, we like to start out with

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a little podcast data for you.
So the number one podcast on

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Apple as of yesterday, October
14th, Crime Junkie by Audio

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Chuck and I'll save the Spotify
list in just a moment for Dr. to

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share the top five because we
all know who usually sits in

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that number one slot on Spotify
specifically. 1st, I'm going to

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give you some different stats
than I normally do in this part

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of the in this portion of the
show, buzz sprouts global stats.

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We sometimes talk about this.
These are and the ones I like to

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focus on sometimes when we dig
into this episode, downloads

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within the first seven days.
Now this is how many if you are

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receiving X number of downloads
within your first week, I'm

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going to tell you where you fall
on the independent podcaster.

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What's the word here?
I don't know what the word is

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here on the list of independent
podcasters.

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For example, if you have
average, if you're averaging

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around 27 downloads in your
first seven days, you're in the

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top 50% among all independent
podcasters on Buzz Sprout, which

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is just in for context, it is a
very popular platform.

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We're not talking 100 podcasters
using it here, We're talking

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thousands of podcasters using
Buzz Sprout.

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You are in the top 25 if you
received 110 downloads.

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Top 10% gets 451 downloads.
If you get 1028 downloads,

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that's putting you in the top
5%.

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And those top 1% of podcasts are
getting 4206 downloads per

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episode.
So precise.

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It is, it is.
And I think it's also real time

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as well.
I think they'd often those are

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constantly updated.
I think like I said in real

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time.
So you can check that out at

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buzzsprout.com/stats.
Now we're coming to you, Dr. for

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your Spotify top five lists.
So #5 is this past week with

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Theo von #4 is the Tucker
Carlson show #3 is the Diary of

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a CEO is Stephen Bartlett.
Number 2 is Mystery Mondays and

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#1 is the Joe Rogan Experience.
Oh, Joey.

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Congratulations Joe Rogan,
really a huge feat for you.

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I'm I'm so impressed when you
have another.

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Top five list I do, and this one
is the random chart of the week

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is nonprofits.
Nonprofits OK so #5 is them

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before us #4 is change Church
podcast OK #3 is social.

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Button hold on, I gotta do it.
Again, OK, here it is.

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OK #3 is a social Dallas podcast
#2 is going big with Kevin

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Gentry, and #1 is Dergloben
Neustock.

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Wow.
OK, so clearly a German show

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hits the number and this is the
US top five.

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Right. the US top five.
Interesting.

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The Globe machine.
No start.

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And we know Dr. has a hard time
pronouncing all foreign words.

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But look at look at the way the
part that the globe is that AB.

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Yeah, I don't know.
That looks like a capital B, but

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it's also, it looks like a
different font.

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It's clearly not our language.
Dr. Yeah, OK.

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Yes, all right, cool.
Well, those that's the top five

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non profit list on Spotify
currently.

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All right, thank you, Dr. Let's
get you some events, shall we?

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First, some events coming up as
of today, if you are in the

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Washington, DC area, I'm looking
to see here if we have Janaid

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here yet.
No, Janaid has not arrived yet.

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Oh, somebody came in, but no,
not Janaid.

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I say that because Janaid is in
the Northern Virginia area.

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There is a podcast professionals
happy hour.

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I know that the the Podcast
Professionals Association is a

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part of it, among several
others.

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This is happening at Aslin Beer
Company.

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ASLIN, that's in Northwest
Washington, DC.

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Again, that's tonight.
So if you have to be listening

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today, if you want to catch that
out, also in the DMV area,

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Baltimore, MD, to be precise.
The 7th annual Afrozen Audio

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Podcast Festival will start on
October 16th.

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And as we learned from our
friend Sabaza, who is Gen.

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Dubs Co host and Jen is here in
the audience currently, as we

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learned from their show, it will
be the last of the seven annual

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Afrozen Audio Podcast Festival.
So check that out.

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If you've been experiencing FOMO
in the past, you will have

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permanent FOMO if you don't
check that out this time again,

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that's October 16th in
Baltimore, MD.

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Just search Afros and audio
podcast Festival and you'll find

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all the details there or just
check our show notes for more

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details and Dr. coming back to
you for your this mastermind

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group that you do weekly.
That's right.

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Well, it's an online networking
event and it's every Thursday,

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and it's from the podcasters
directory and it's made-up of

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podcasters and people who want
to be on podcasts.

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So this next meeting will be
Thursday, October 6th at 4:00 PM

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to 5:30 PM Eastern Time.
You can adjust it in your own

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mind for your own place.
And this week's topics are and

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it changes every week.
So this week's topics are arts,

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entertainment, sports, outdoors,
travel, and tourism.

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And to get in for free, all you
have to do is use that PMC code

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00:12:01,920 --> 00:12:06,640
PMC the initials of our show and
you will get in for free and we

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00:12:06,640 --> 00:12:08,640
will have a link for you in the
show notes.

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Dr. Can you just tell us a
little bit more?

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Now obviously I think a lot of
us can put draw our own

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conclusions to what a networking
event is, but can you give us a

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little idea of like what do you
guys actually do there 'cause

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it's virtual, right?
It is.

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It's virtual.
Answer you what?

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Last week I found three,
possibly four really good

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prospects for my clients.
That's why I go.

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I go to find guests for my
clients and for me to find if

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they have podcasts themselves to
see if there is an opportunity

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for a guest swap.
And I found three really good

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prospects possibly for.
So normally you would see these

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kind of events on Zoom.
This is not Zoom.

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This is on a platform, I believe
it's called the Go lunch or go

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brunch or something like that.
And you know what?

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I'm going to be honest, it's not
my favorite platform.

201
00:13:05,400 --> 00:13:09,120
It's confusing.
And he spends some time at the

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very beginning explaining
everything.

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So with that said, just know
that going in and a lot of

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people attend this.
Each one of these things, arts,

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00:13:20,760 --> 00:13:24,000
entertainment, sports, outdoor,
they have their own room, their

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00:13:24,000 --> 00:13:27,800
own breakout room, so you can
pick which breakout room you

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00:13:27,800 --> 00:13:31,640
want to go into.
There is like a little time

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00:13:31,640 --> 00:13:35,600
thing that someone will come in
and say, hey, if you want to

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00:13:35,840 --> 00:13:38,720
change your room and maybe you
know, go to another room, feel

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free to do that.
So you can you know, you don't

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00:13:41,920 --> 00:13:44,400
have to just be stifled to one
room.

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00:13:44,400 --> 00:13:48,960
You can you can travel around.
I'm one of the O GS there and

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00:13:49,280 --> 00:13:53,440
they gave us this opportunity to
get for, you know, all the

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00:13:53,440 --> 00:13:58,800
listeners to get in for free
using PMC code, discount code.

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00:13:58,840 --> 00:14:02,840
And I got to tell you, I think
it's really, I think it's really

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00:14:02,840 --> 00:14:06,960
going to be worth your time If
you have a podcast and are

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00:14:06,960 --> 00:14:12,120
looking for guests or if your
genre is one of these that I'm

218
00:14:12,120 --> 00:14:16,280
reading off and you want to be a
guest on a podcast.

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00:14:17,240 --> 00:14:21,440
Awesome, thank you Dr. That's
Thursday, October 16th, 4:00 PM.

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We will put a link in the show
notes as well.

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Thanks Dr. Appreciate that.
I know it is cooking time, so go

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00:14:28,720 --> 00:14:33,160
make those eggs for the hubby
and I will keep things moving

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here.
And I'm also stalling so I don't

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00:14:35,760 --> 00:14:41,120
hit the wrong button.
Let's keep things moving.

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00:14:41,120 --> 00:14:43,600
And we see Matt Bliss has joined
us as well.

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00:14:43,600 --> 00:14:45,640
Good morning to Matt.
Oh, and so has Alex.

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00:14:45,640 --> 00:14:48,000
We've got a full stage here this
morning.

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00:14:48,000 --> 00:14:52,080
Thank you to all the Co hosts
for joining this morning.

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00:14:52,080 --> 00:14:57,240
And I'll start with this.
The new prime time for podcasts

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00:14:57,520 --> 00:15:02,000
isn't morning anymore.
And this is according to Edison

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00:15:02,120 --> 00:15:06,640
research and I'll explain well
first I'll say that I know I

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00:15:06,640 --> 00:15:11,280
generally speaking encourage the
podcasters that work with me, my

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clients.
I usually encourage them to

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00:15:13,520 --> 00:15:18,000
publish their new episodes first
thing in the morning because

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00:15:18,000 --> 00:15:22,640
generally it's been known that
people will, when they wake up

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00:15:22,640 --> 00:15:25,960
or sometime in the morning
hours, they will pull up their

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podcast app and see what's new
and what they might be listening

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to that morning.
Particularly as we've talked

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00:15:32,840 --> 00:15:36,720
about in the past, particularly
commute time is often a very

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00:15:36,720 --> 00:15:39,840
popular time for people to
listen to their podcast.

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00:15:40,280 --> 00:15:43,440
But according to Edison
research, it turns out that now

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00:15:43,640 --> 00:15:49,720
people ages 13 and over spend
10% of their total daily audio

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00:15:49,720 --> 00:15:52,440
time with podcasts.
And the real sweet spot for

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00:15:52,440 --> 00:15:58,120
listening is 10:00 AM to 2:00
PM, which accounts for 29% of

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00:15:58,160 --> 00:16:03,080
all podcast consumption.
The early morning hours, 6 to

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00:16:03,080 --> 00:16:06,960
10:00 AM follow closely behind.
So that's it's still relevant

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00:16:06,960 --> 00:16:12,800
that advice that we give with
24% and mid afternoons 2:00 to

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00:16:12,800 --> 00:16:18,200
6:00 PM grabs another 21%.
Even the night owls are in on

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the mix. 11% listen between
10:00 PM and 2:00 AM and 3% are

250
00:16:24,000 --> 00:16:27,840
apparently falling asleep to
their favorite hosts between

251
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6:00 AM.
I'm sorry, between 2:00 AM and

252
00:16:30,800 --> 00:16:34,280
6:00.
AMI know that I've got a a

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00:16:34,280 --> 00:16:38,520
friend of mine who used to
listen religiously to my old

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00:16:38,520 --> 00:16:40,120
podcast, the Mark and Lowell
Show.

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00:16:40,720 --> 00:16:44,360
And I know she used to tell me
she's still she's I listen to

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00:16:44,360 --> 00:16:46,600
your podcast every week.
I love it.

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00:16:46,600 --> 00:16:50,120
I love when you put it out.
And then she'll go on and say, I

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00:16:50,120 --> 00:16:52,920
put it on when I lay in bed and
I'm going to sleep because I

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00:16:52,920 --> 00:16:55,320
always fall asleep.
Well, thanks.

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00:16:55,320 --> 00:16:57,480
I'm glad that my podcast puts
you to sleep.

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00:16:59,680 --> 00:17:03,200
Hopefully that wasn't what
everyone was doing because we

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00:17:03,200 --> 00:17:06,839
used to get a lot of downloads,
a lot of listening time on our

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00:17:06,839 --> 00:17:08,400
podcast.
Hopefully that wasn't people

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00:17:08,400 --> 00:17:10,160
just snoozing through our
podcast.

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But all this data shatters the
myth that podcasting lives and

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00:17:14,040 --> 00:17:17,560
dies by the commute.
Listeners are tuning in through

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00:17:17,560 --> 00:17:21,880
the work day, as I shared at
Desks Gym, the home offices,

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00:17:22,040 --> 00:17:26,160
making midday hours prime real
estate for AD placement and

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00:17:26,160 --> 00:17:29,000
episode drops.
If you're releasing at midnight,

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00:17:29,000 --> 00:17:32,520
you might be missing your
audiences when they're actually

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listening.
So does this change for anybody?

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Like if you are posting normally
at a certain time of day, you

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00:17:41,520 --> 00:17:44,360
want your podcast episodes,
let's say, to go out first thing

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in the morning.
Does this change your mind for

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00:17:48,320 --> 00:17:50,880
your strategy?
And I'm going to check in with

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00:17:50,880 --> 00:17:54,280
Phil better because Phil's one
of our newer people here.

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00:17:54,280 --> 00:17:57,200
And I want everyone to get to
know Phil as as much as I've

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00:17:57,200 --> 00:17:59,680
gotten to know Phil.
And then we'll go to Nick for

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00:17:59,680 --> 00:18:02,400
his commentary.
Phil, good morning to you.

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00:18:02,400 --> 00:18:04,120
What do you think here?
Do?

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00:18:04,240 --> 00:18:08,720
Do you have a strategy as far as
when you post episodes or your

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00:18:08,720 --> 00:18:11,640
clients post episodes?
And does this change that

283
00:18:11,640 --> 00:18:14,760
strategy at all?
Good morning podcast, morning

284
00:18:14,760 --> 00:18:16,880
chat, and of course, good
morning, Mark.

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00:18:16,960 --> 00:18:22,360
No, it doesn't really, because
if they downloaded it, we all

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00:18:22,360 --> 00:18:26,600
know that most podcasts, most
podcast listeners have to be

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00:18:26,600 --> 00:18:28,880
podcasts that they listen to
religiously.

288
00:18:29,200 --> 00:18:31,680
You know, they're going to
listen to it whether it comes

289
00:18:31,680 --> 00:18:37,080
out at 5 AM, 10 AM or 5:00 PM,
they're going to listen to it

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00:18:37,080 --> 00:18:41,080
because that's their show.
It's like AB, CS Bank, TGIF,

291
00:18:41,280 --> 00:18:44,480
everybody new Friday, we're
going to watch these three shows

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00:18:44,760 --> 00:18:47,240
at this time.
Those are your shows.

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00:18:47,240 --> 00:18:49,160
They're going to watch it,
they're going to listen to it.

294
00:18:49,200 --> 00:18:52,000
So it doesn't really matter what
time it comes out as long as

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00:18:52,000 --> 00:18:55,240
it's, if you know, Mondays at
5:00 AM, it's going to come out.

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As long as you hit that time,
it's your audience will know

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00:18:58,800 --> 00:19:03,320
that it's available.
I just don't see like, yes,

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00:19:03,400 --> 00:19:08,160
between 10 and noon or 10 and 2
is the the right time because

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00:19:08,160 --> 00:19:11,640
that's when most people are
consuming this this stuff, but

300
00:19:11,640 --> 00:19:14,480
they're concerning their
favorites.

301
00:19:15,480 --> 00:19:19,000
So they're going to be already
having them download, already

302
00:19:19,000 --> 00:19:22,800
have them set up to be in their
phone.

303
00:19:22,840 --> 00:19:26,800
Like for me, the time as long as
you get it out before your

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00:19:26,840 --> 00:19:29,440
audience needs to.
If they're traveling at 5:00 AM,

305
00:19:29,760 --> 00:19:32,600
make sure it's out at 5:00 AM.
If they're traveling at 10 AM,

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00:19:32,880 --> 00:19:37,360
make sure it's out by 10 AMI.
Just say when do your when does

307
00:19:37,360 --> 00:19:40,720
your audience listen to it?
Like that's what you're talking

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00:19:40,720 --> 00:19:44,400
to industry can be completely
different.

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00:19:44,400 --> 00:19:48,240
It's what time is your audience
member, the one person you're

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00:19:48,240 --> 00:19:51,240
making this podcast for?
When are they listening to?

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00:19:51,520 --> 00:19:54,600
How are they listening to?
Are they listening to it on the

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00:19:54,600 --> 00:19:57,680
community?
Are they listening to it at

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00:19:57,680 --> 00:20:00,760
work?
Are they, you know, listening to

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00:20:00,760 --> 00:20:04,360
it when they're falling asleep,
you know, and listening to Mark

315
00:20:04,360 --> 00:20:07,160
and Lloyd, to our Mark and.
Lol.

316
00:20:07,800 --> 00:20:12,120
Lol talk and fall asleep.
You know, maybe it's that, but

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00:20:12,400 --> 00:20:15,800
as long as you're getting it out
on the day of and you're always

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00:20:15,800 --> 00:20:19,040
consistent around the time, I
don't see any reason why you

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00:20:19,040 --> 00:20:21,040
should worry about when people
are listening to.

320
00:20:21,840 --> 00:20:24,960
Thank you, Phil.
And when you are promoting new

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00:20:24,960 --> 00:20:29,200
episodes, do you tell your
audience specifically like it?

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00:20:29,200 --> 00:20:32,280
It comes out on Wednesday at
5:00 AM.

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00:20:32,280 --> 00:20:36,880
Do you specifically share that,
publicize the time, or just the

324
00:20:36,880 --> 00:20:40,360
day?
Just the day I usually post when

325
00:20:40,360 --> 00:20:43,520
I'm on LinkedIn, I usually tell
people that at around noon,

326
00:20:43,520 --> 00:20:46,520
between noon and one, I'm
usually posting that the new

327
00:20:46,520 --> 00:20:49,000
episode is out.
So if they want to go listen to

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00:20:49,000 --> 00:20:51,880
they can.
But I'm always releasing at 5:00

329
00:20:51,960 --> 00:20:56,400
AM just because I want to make
sure that those people who are

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00:20:56,400 --> 00:21:01,520
stuck as my ideal listener is
the Copa 9 to fivers who are who

331
00:21:01,520 --> 00:21:04,800
want to get out, right.
So they're sometimes up at 5:00

332
00:21:04,920 --> 00:21:07,240
AM because they have to go get
ready for work.

333
00:21:07,240 --> 00:21:09,320
They have their kids or
whatever.

334
00:21:09,320 --> 00:21:12,120
So they're five AMI know some of
them are up.

335
00:21:12,120 --> 00:21:15,120
So I want to make sure that they
have an episode or whatever

336
00:21:15,120 --> 00:21:17,400
they're doing in the morning.
Awesome.

337
00:21:17,400 --> 00:21:19,680
Thank you.
Yeah, I don't know that I hear a

338
00:21:19,680 --> 00:21:22,600
lot of podcasters actually
saying what time.

339
00:21:22,960 --> 00:21:27,480
They usually just say what day
and I see a lot of people want

340
00:21:27,480 --> 00:21:29,320
to chime in.
So we're going to get to that

341
00:21:29,320 --> 00:21:32,880
and I'm going to ask producer
Ashley, can you put up a poll,

342
00:21:32,880 --> 00:21:37,320
Ashley here on Clubhouse asking
and we can do it on the podcast

343
00:21:37,640 --> 00:21:41,120
platform on Spotify as well.
We can put the same poll up

344
00:21:41,320 --> 00:21:45,440
asking people what time of day
do you post new episodes?

345
00:21:45,440 --> 00:21:48,680
Morning, afternoon, evening or
late night?

346
00:21:49,320 --> 00:21:52,520
I want to find out because I saw
some people saying 4:00 AM

347
00:21:52,560 --> 00:21:56,320
including Nick who was the 1st
to raise his hand after we spoke

348
00:21:56,320 --> 00:21:58,480
to Phil.
So Nick, what did you want to

349
00:21:58,480 --> 00:22:01,120
add to all this?
Hey, good morning everybody.

350
00:22:01,640 --> 00:22:04,840
So first I wanted to ask a
question, OK, because obviously

351
00:22:04,840 --> 00:22:08,000
not being on Apple, does Apple
Podcasts send out a push

352
00:22:08,000 --> 00:22:10,400
notification when an episode
gets released?

353
00:22:10,880 --> 00:22:14,720
You know, I have my push
notifications turned off from

354
00:22:14,760 --> 00:22:17,160
the podcast app, so I don't know
offhand.

355
00:22:17,160 --> 00:22:21,240
Does anybody here know?
Do you get push notifications

356
00:22:21,240 --> 00:22:24,520
that a new episode has been
published?

357
00:22:24,520 --> 00:22:28,000
I know that it will update it
within the app automatically, I

358
00:22:28,000 --> 00:22:31,480
just don't know offhand if it
actually notifies you, so we'll

359
00:22:31,480 --> 00:22:34,480
find out.
It falls in line with a little

360
00:22:34,480 --> 00:22:36,520
bit of what Phil was saying
there.

361
00:22:36,880 --> 00:22:39,720
If the podcast apps aren't
sending you a push notification

362
00:22:39,720 --> 00:22:43,120
at a specific time and you're
catching the audience on the

363
00:22:43,120 --> 00:22:47,000
platform at a specific time, I
kind of think it's irrelevant

364
00:22:47,000 --> 00:22:49,040
what time you post B.
You'd be better to post in the

365
00:22:49,040 --> 00:22:52,000
beginning of the day like Phil
was saying so that people who

366
00:22:52,000 --> 00:22:55,440
wake up early.
You literally catch every one of

367
00:22:55,440 --> 00:22:59,000
those time slots that you
mentioned in that article

368
00:22:59,000 --> 00:23:01,080
earlier.
Because if you're waiting until

369
00:23:01,080 --> 00:23:03,840
10:00 AM because majority of
your listeners start listening

370
00:23:03,840 --> 00:23:07,800
at 10 AM, while you just
excluded whatever 20% of the

371
00:23:07,800 --> 00:23:10,920
people that might be listening
at 5:00 AM, right AM.

372
00:23:11,640 --> 00:23:14,800
So it to me it's a little bit
different to like social media

373
00:23:14,800 --> 00:23:17,040
or like an e-mail newsletter
where you're trying to test

374
00:23:17,080 --> 00:23:20,880
people on the platform at the
specific time and timing your

375
00:23:20,880 --> 00:23:23,880
post to hit when they're there.
I would just rather have it

376
00:23:23,880 --> 00:23:25,880
already be there when they show
up to listen.

377
00:23:26,120 --> 00:23:28,280
That's a good point and let me
give you the answer.

378
00:23:28,280 --> 00:23:30,080
By the way.
The short answer is yes.

379
00:23:30,080 --> 00:23:34,000
The Apple Podcast app can send
push notifications for new

380
00:23:34,000 --> 00:23:36,960
episodes, but only if you follow
the show.

381
00:23:37,640 --> 00:23:41,880
Notifications are enabled and
notifications are turned on for

382
00:23:41,880 --> 00:23:44,400
that specific show within the
app.

383
00:23:44,400 --> 00:23:48,160
So I believe you can actually
control each show and the way

384
00:23:48,160 --> 00:23:50,400
that you are notified for each
show.

385
00:23:50,600 --> 00:23:52,800
Dr. You wanted to say something,
This is crazy.

386
00:23:52,800 --> 00:23:54,880
We've only had one story so far,
but we've got a lot of

387
00:23:54,880 --> 00:24:00,720
conversations, so let's hear it.
Go ahead, Dr. Well, normally I

388
00:24:00,720 --> 00:24:03,840
do for my clients. 4:00 AM
central time.

389
00:24:03,840 --> 00:24:07,360
However, with this story coming
out, I think I'm willing to

390
00:24:07,360 --> 00:24:09,200
experiment.
I think I'm willing to

391
00:24:09,200 --> 00:24:12,560
experiment with this because of
this story.

392
00:24:13,360 --> 00:24:17,080
I'm not holding out for big
results, but I mean it's worth

393
00:24:17,080 --> 00:24:18,600
an experiment.
There you go.

394
00:24:18,600 --> 00:24:21,040
So Dr. is going to try it out.
We're going to go to Matt and

395
00:24:21,040 --> 00:24:22,640
then Alex.
Go ahead, Matt.

396
00:24:22,880 --> 00:24:23,440
Good morning.
Good.

397
00:24:23,680 --> 00:24:26,280
Morning everybody.
The only argument that makes

398
00:24:26,280 --> 00:24:30,640
sense for selecting a time that
optimizes for anything that I've

399
00:24:30,640 --> 00:24:35,520
heard is to optimize for the 24
hour window where there may be

400
00:24:35,520 --> 00:24:40,640
an incentive for AD dollars to
increase and for your downloads

401
00:24:40,640 --> 00:24:44,480
to be maximized for that initial
24 hour release window.

402
00:24:45,160 --> 00:24:49,040
Otherwise, I agree with everyone
else, just post whenever makes

403
00:24:49,040 --> 00:24:52,040
the most sense for you.
Can you dig into that a little

404
00:24:52,040 --> 00:24:54,400
deeper, Matt?
Let's say that you've got a

405
00:24:54,400 --> 00:24:59,840
sponsorship deal, and the way
that the sponsor justifies

406
00:24:59,880 --> 00:25:05,960
either rebuying or increasing or
decreasing their overall CPM is

407
00:25:05,960 --> 00:25:09,280
based on both the monthly
overall downloads for an episode

408
00:25:09,680 --> 00:25:15,000
and the initial 24 hour 1st 24
hours of an episode's release.

409
00:25:15,600 --> 00:25:18,600
Then it will make the most sense
for you to optimize the release

410
00:25:18,600 --> 00:25:21,360
window to capture as many
listeners as possible.

411
00:25:21,360 --> 00:25:26,200
So the way that I would figure
this out if I was doing it is to

412
00:25:26,200 --> 00:25:28,720
figure out where the majority of
your listeners have come from so

413
00:25:28,720 --> 00:25:31,520
far.
See which time zones you can

414
00:25:31,520 --> 00:25:35,720
target, and then move that 24
hour window beginning and end to

415
00:25:35,720 --> 00:25:39,360
cover as much of the listening
habits of the people that are

416
00:25:39,360 --> 00:25:44,040
likely to download your episode.
As soon as it comes out or when

417
00:25:44,040 --> 00:25:46,600
it's convenient for them to
download it, it'll show in the

418
00:25:46,600 --> 00:25:49,600
pattern.
And that way you'll capture as

419
00:25:49,600 --> 00:25:54,760
much as you can optimized in
that first 24 hour window, all

420
00:25:54,760 --> 00:25:57,840
other extenuating circumstances,
which we're all thinking about

421
00:25:57,840 --> 00:26:02,720
right now ignored.
And I say optimizing and I, I

422
00:26:02,720 --> 00:26:05,280
always try to say that
optimizing means that you're not

423
00:26:05,280 --> 00:26:07,360
doing the best thing for
yourself as you would be for

424
00:26:07,360 --> 00:26:11,200
anything else.
So I was simply saying that as a

425
00:26:11,200 --> 00:26:15,080
reason to do it.
But I think if it's not really a

426
00:26:15,080 --> 00:26:18,000
thing to play around with that
the argument I've heard so far

427
00:26:18,200 --> 00:26:21,280
makes sense.
Like just do you tell people,

428
00:26:21,280 --> 00:26:23,560
don't tell people.
People will come get it when

429
00:26:23,560 --> 00:26:25,320
it's there.
That's why the RSS feed is

430
00:26:25,320 --> 00:26:26,920
great.
Can't argue that.

431
00:26:26,920 --> 00:26:28,960
Yeah, thank you.
And I think Dr. wants to either

432
00:26:28,960 --> 00:26:31,320
comment or has a question.
Go ahead, Dr., and then let's

433
00:26:31,320 --> 00:26:34,760
get to Alex.
So this experiment, this study

434
00:26:34,760 --> 00:26:38,920
is all about the time of day.
So I think hopefully the next

435
00:26:38,920 --> 00:26:43,800
logical follow up will be which
day, because that hasn't been

436
00:26:43,800 --> 00:26:48,400
done for a long time.
We've been coasting on an old,

437
00:26:48,840 --> 00:26:52,360
like an old study.
So I think it's time to to do

438
00:26:52,360 --> 00:26:55,760
that study again.
And right now I have one that

439
00:26:55,840 --> 00:27:01,440
posts on Tuesdays and I would be
willing to experiment with that

440
00:27:01,440 --> 00:27:02,520
too.
I would just love to see a

441
00:27:02,520 --> 00:27:06,960
little study come out, you know?
Yeah, I think the older data

442
00:27:06,960 --> 00:27:09,680
that we've heard and it's maybe
it's refreshed somewhere, we

443
00:27:09,680 --> 00:27:12,600
should probably go look, but
it's usually Tuesday, Wednesday,

444
00:27:12,600 --> 00:27:16,800
Thursday are the most popular
days that podcast episodes are

445
00:27:16,800 --> 00:27:19,480
downloaded.
So yeah, that's what I usually

446
00:27:19,480 --> 00:27:23,800
recommend to most podcasters is
release those days.

447
00:27:23,800 --> 00:27:27,120
And it's not because I think
it's a must, it's just if you're

448
00:27:27,120 --> 00:27:31,040
trying to position yourself for
the best possible results, then

449
00:27:31,040 --> 00:27:34,040
take advantage of some of that
data that we understand, like

450
00:27:34,040 --> 00:27:37,600
time of day and day of the week.
Why not just try to position

451
00:27:37,600 --> 00:27:41,280
yourself that way?
For me, it depends on what day

452
00:27:41,280 --> 00:27:44,520
I'm going to run my errands,
because those are the days that

453
00:27:44,520 --> 00:27:48,160
I download a bunch of podcasts
and I listen to them when I'm in

454
00:27:48,160 --> 00:27:51,680
the car.
So for me, it's not any

455
00:27:52,040 --> 00:27:58,040
particular day that I listen to
a particular show back in the

456
00:27:58,040 --> 00:28:00,560
day.
Oh no, OK, we need some special

457
00:28:00,560 --> 00:28:02,280
music for when I go back into my
some.

458
00:28:02,680 --> 00:28:03,280
Old.
Timey music.

459
00:28:03,840 --> 00:28:06,480
That's right, right.
Some old timey music.

460
00:28:07,360 --> 00:28:12,480
Every Saturday night at 10:00
PM, I'd be sitting in front of

461
00:28:12,480 --> 00:28:16,800
my TV set and I would watch the
Kel Burnett Show.

462
00:28:17,360 --> 00:28:20,200
They called that appointment
television.

463
00:28:20,640 --> 00:28:24,440
Appointment television because
it was before you know all the

464
00:28:24,440 --> 00:28:28,160
VCRS and blah blah blah and if
you didn't see it then then you

465
00:28:28,160 --> 00:28:32,960
were screwed people changed
their whole lifestyle around

466
00:28:33,280 --> 00:28:37,800
watching rich man poor man all
of these kind of TV movies I'm.

467
00:28:37,800 --> 00:28:39,680
Going to marry before.
I.

468
00:28:44,000 --> 00:28:45,040
Go on the spot.
I just had to.

469
00:28:45,400 --> 00:28:49,200
Find something.
I love it.

470
00:28:51,360 --> 00:28:57,000
Before all that before on
demand, yeah, people changed

471
00:28:57,000 --> 00:28:59,160
their, you know, their dinner
plans.

472
00:28:59,160 --> 00:29:02,400
People changed going out to
party as well as been a rich

473
00:29:02,400 --> 00:29:03,760
man, poor man going to be on
tonight.

474
00:29:03,760 --> 00:29:05,640
No, we have to can't do it
tonight.

475
00:29:06,040 --> 00:29:10,760
So yeah, that was appointment
television and we don't have

476
00:29:10,760 --> 00:29:15,640
appointment podcast listening
because it's all on demand.

477
00:29:15,800 --> 00:29:16,960
Thank you, Dr. That's your
little.

478
00:29:17,040 --> 00:29:18,600
History lesson for the Thank you
so much.

479
00:29:18,800 --> 00:29:20,360
Thank you.
For the thank you for the

480
00:29:20,360 --> 00:29:24,080
history lesson and Alex, I know
you have been waiting patiently.

481
00:29:24,080 --> 00:29:26,080
What did you want to add to wrap
up this part of the

482
00:29:26,080 --> 00:29:28,400
conversation?
I think it's really ironic that

483
00:29:28,480 --> 00:29:31,560
the only person that really has
the time constraint is me in

484
00:29:31,560 --> 00:29:35,280
this whole room.
And I say that because doing

485
00:29:35,280 --> 00:29:38,560
reviews, it's a race to get to
be. 1st.

486
00:29:39,120 --> 00:29:42,560
It is time sensitive.
With the rest of them, it really

487
00:29:42,560 --> 00:29:46,600
doesn't matter.
And I will say if you make it

488
00:29:46,600 --> 00:29:52,200
important, then that's great.
Lucy has a, if you want to call

489
00:29:52,200 --> 00:29:56,680
a podcast that she listens to
this woman, Mariah Elizabeth or

490
00:29:56,680 --> 00:30:00,600
whatever, 4:00 Friday.
She drops a new video every

491
00:30:00,600 --> 00:30:05,080
single Friday and that's her
thing because she made it

492
00:30:05,080 --> 00:30:07,880
important.
If you're following sports it's

493
00:30:07,880 --> 00:30:12,640
important to have it out at a
certain time, but midnight is

494
00:30:12,640 --> 00:30:14,320
fine or whenever you want to put
it out.

495
00:30:14,320 --> 00:30:16,720
I think it's fine.
Like Dr. said, people are just

496
00:30:16,720 --> 00:30:21,480
consuming so differently now and
there is no must see TV.

497
00:30:21,880 --> 00:30:22,840
Yeah.
Thank you, Alex.

498
00:30:22,840 --> 00:30:25,280
Appreciate that.
Yeah, I think that it always

499
00:30:25,360 --> 00:30:28,720
depends on your show and what
your audience like.

500
00:30:28,840 --> 00:30:30,720
I mean, everybody's really
shared that so far.

501
00:30:30,720 --> 00:30:33,960
It's really what comes down to
what your audience prefers.

502
00:30:33,960 --> 00:30:37,360
And I think when you're doing
time sensitive material being

503
00:30:37,360 --> 00:30:40,840
first, no matter what day and
time it is, I think that's a

504
00:30:40,840 --> 00:30:43,320
very valuable point.
Which I think is.

505
00:30:43,320 --> 00:30:46,320
Really ironic because you know,
when I first started coming in

506
00:30:46,320 --> 00:30:51,080
this room, we really have, you
know, doing review shows are

507
00:30:51,080 --> 00:30:54,040
completely different or like
Chris said, sports.

508
00:30:54,320 --> 00:30:58,080
It is just a completely
different animal compared to all

509
00:30:58,080 --> 00:31:02,320
the other genre.
You did a fantasy show, football

510
00:31:02,320 --> 00:31:06,520
show, which again is time
sensitive in a sense, but you

511
00:31:06,520 --> 00:31:09,840
have to get it out either on
Monday or Tuesday.

512
00:31:10,560 --> 00:31:12,880
I guess Wednesday would be the
the latest you could do it.

513
00:31:13,200 --> 00:31:15,160
I guess that's the prime spot
whenever they started to do

514
00:31:15,160 --> 00:31:17,600
their thing and and people are
expecting it then.

515
00:31:17,720 --> 00:31:20,040
Yeah, thank you, Alex.
Good point.

516
00:31:20,040 --> 00:31:24,280
OK, I want to keep things
moving, and so let me do that.

517
00:31:24,280 --> 00:31:28,240
Let's go to the next story here,
the big milestone for Patreon.

518
00:31:28,520 --> 00:31:31,640
For those of you not familiar,
Patreon is more or less like a

519
00:31:31,640 --> 00:31:35,240
membership site.
It's where you can host and

520
00:31:35,240 --> 00:31:39,640
share your content, digital
content for a fee.

521
00:31:40,080 --> 00:31:44,720
People pay a monthly fee for it
and they've hit a big milestone.

522
00:31:44,760 --> 00:31:49,120
The CEO, Jack Conte says the
platform has officially crossed

523
00:31:49,120 --> 00:31:55,160
a jaw-dropping milestone of over
$10 billion paid out to creators

524
00:31:55,160 --> 00:32:00,520
since it launched in 2013.
In an interview with Axios,

525
00:32:00,520 --> 00:32:04,560
Conti added that another 2
billion is expected to flow to

526
00:32:04,560 --> 00:32:09,680
creators in 2025.
Patreon now boasts 100 million

527
00:32:09,680 --> 00:32:15,120
free users, with roughly 700,000
upgraded to or upgrading to paid

528
00:32:15,120 --> 00:32:19,360
memberships every month, fueling
a total of 25,000,000 active

529
00:32:19,360 --> 00:32:22,960
paid memberships.
And podcasters are cashing in

530
00:32:22,960 --> 00:32:24,840
big.
Last year alone, they

531
00:32:24,840 --> 00:32:30,320
collectively earned $472 million
from 6.7 million paid

532
00:32:30,320 --> 00:32:33,200
subscribers.
Not bad for a platform once

533
00:32:33,200 --> 00:32:37,800
dismissed as a digital tip jar.
It's come a long way.

534
00:32:38,240 --> 00:32:41,880
By the way, just real quick, the
results of our live poll here.

535
00:32:42,080 --> 00:32:45,000
What time of day do you post new
episodes?

536
00:32:45,160 --> 00:32:50,120
100% said morning up.
Just as I said it, somebody

537
00:32:50,120 --> 00:32:54,720
changed the results on me. 92%
post in the morning.

538
00:32:55,160 --> 00:32:59,520
One person says late night.
So that's yeah, there you go.

539
00:33:00,240 --> 00:33:05,880
And I did see in the chat that
Yvonne said she posts she's an

540
00:33:05,880 --> 00:33:09,600
oddball and posts late night.
So maybe that was Yvonne's vote.

541
00:33:10,160 --> 00:33:12,000
When I can get the editing done,
How about that?

542
00:33:12,040 --> 00:33:14,040
Yeah.
Right now, I'm sure that's a

543
00:33:14,040 --> 00:33:17,800
common answer as well, Alex.
OK, some other news.

544
00:33:17,800 --> 00:33:20,760
I'm going to rifle through a few
of these here.

545
00:33:20,760 --> 00:33:24,960
Big moves at North North Flow.
I share this because our friend

546
00:33:24,960 --> 00:33:27,760
Simona Costantini, who was
supposed to join us this

547
00:33:27,760 --> 00:33:30,480
morning, but I know she also
said she had an early client

548
00:33:30,480 --> 00:33:34,520
call.
She's one of the founders of

549
00:33:34,520 --> 00:33:38,640
North Flow, which is basically a
workflow management tool for

550
00:33:38,760 --> 00:33:44,200
creators, podcast podcasters and
the Content Planning platform

551
00:33:44,200 --> 00:33:48,040
just brought on three strategic
advisors to help sharpen their

552
00:33:48,040 --> 00:33:51,200
road map and double down on
tools built for agencies and

553
00:33:51,200 --> 00:33:53,640
creators.
We're talking about podcasts.

554
00:33:53,640 --> 00:33:58,640
Hall of Famer Daniel J Lewis,
content strategist and friend of

555
00:33:58,640 --> 00:34:04,360
mine and of our community, Anna
Xavier and pod news editor James

556
00:34:04,440 --> 00:34:07,320
Cridlin.
Those are some serious brains in

557
00:34:07,320 --> 00:34:10,880
the room.
And if, like I said, if you're

558
00:34:10,880 --> 00:34:14,400
not familiar with N Flow yet, it
launched back in January, it's

559
00:34:14,400 --> 00:34:18,880
already gaining traction.
And the cool part, as I said, we

560
00:34:18,880 --> 00:34:21,600
have a connection to it with
Simona Costantini.

561
00:34:21,800 --> 00:34:24,199
So check out N Flow if you're
interested.

562
00:34:24,199 --> 00:34:28,120
They are really trying to do
some big things over there and

563
00:34:28,120 --> 00:34:30,840
we love supporting fellow
community members.

564
00:34:31,480 --> 00:34:35,639
And if you've heard of an
independent podcast going

565
00:34:35,639 --> 00:34:40,880
corporate, that's pretty common.
But here's a podcast that went

566
00:34:40,880 --> 00:34:46,320
from corporate to independent
Brains on breaks free beloved

567
00:34:46,320 --> 00:34:50,360
kids podcast goes indie after
APM sell off.

568
00:34:50,360 --> 00:34:55,199
American Public Media has handed
off its hit kids podcast Brains

569
00:34:55,199 --> 00:34:58,840
On, along with its companion
shows and business to the show's

570
00:34:58,840 --> 00:35:02,200
original creator, Molly Bloom.
Mark Sanchez.

571
00:35:02,200 --> 00:35:06,520
I should say creators Molly
Bloom, Mark Sanchez and Satan

572
00:35:06,680 --> 00:35:10,080
Totten.
The move comes amid financial

573
00:35:10,080 --> 00:35:13,400
strain at 8:00 PM.
Now fully independent, the

574
00:35:13,400 --> 00:35:16,680
brains on Universe will rely on
listener support through

575
00:35:16,680 --> 00:35:19,680
subscriptions and donations.
Maybe they're using Patreon, You

576
00:35:19,680 --> 00:35:22,560
never know.
Fans won't have to wait long.

577
00:35:22,560 --> 00:35:25,440
New episodes drop later this
month, with live events

578
00:35:25,480 --> 00:35:30,120
returning in Chicago.
So have we come up with the

579
00:35:30,280 --> 00:35:34,640
name, the word for opposite of?
I know it says corporate here,

580
00:35:34,640 --> 00:35:37,000
but I just wrote that because I
didn't know what else to put in.

581
00:35:37,360 --> 00:35:41,280
What is the opposite when it
comes to an independent podcast?

582
00:35:41,560 --> 00:35:43,080
What would be the opposite of
that?

583
00:35:43,120 --> 00:35:44,040
I think.
I think.

584
00:35:44,040 --> 00:35:46,320
Corporate, no, we didn't.
I remember we yes, we were

585
00:35:46,320 --> 00:35:49,760
having that conversation.
And I think corporate works well

586
00:35:49,760 --> 00:35:52,040
for me.
I know it's not perfect and you

587
00:35:52,040 --> 00:35:55,640
could even split it out into
more categories, corporate

588
00:35:55,760 --> 00:35:58,480
network podcast, independent
podcast.

589
00:35:58,640 --> 00:36:02,440
I think they're probably a a
handful of labels that we could

590
00:36:02,440 --> 00:36:05,880
put on certain types of
podcasters and Dr. you want to

591
00:36:05,880 --> 00:36:08,000
take story number six?
This is the one of the big

592
00:36:08,000 --> 00:36:11,000
headlines.
Netflix and Spotify have teamed

593
00:36:11,000 --> 00:36:14,000
up and I think this is an
important one to dig into.

594
00:36:14,760 --> 00:36:18,960
Absolutely.
So video podcasts are coming to

595
00:36:18,960 --> 00:36:24,840
your TV in 2026.
So thanks to Simona for sharing

596
00:36:24,840 --> 00:36:28,720
the story with us.
Spotify and Netflix have struck

597
00:36:28,720 --> 00:36:34,120
a deal to bring a curated slate
of Spotify video podcast.

598
00:36:34,360 --> 00:36:36,040
Gee, I wonder what that could
be.

599
00:36:36,040 --> 00:36:40,680
Joe Robin to Netflix starting
early 2026.

600
00:36:40,680 --> 00:36:46,040
From sports to true crime, the
partnership could rewrite where

601
00:36:46,040 --> 00:36:51,240
and how we watch podcasts and
who wins attention in the

602
00:36:51,240 --> 00:36:53,160
streaming wards.
I will.

603
00:36:53,320 --> 00:36:58,040
I will jump ahead for you, Dr.,
to say that currently Joe Rogan

604
00:36:58,040 --> 00:37:02,480
is not part of this deal.
Currently, well, technically

605
00:37:02,520 --> 00:37:05,360
anyone can be.
Anyone who's on YouTube can be

606
00:37:05,360 --> 00:37:06,680
on your TV.
True.

607
00:37:06,800 --> 00:37:10,160
And this is specific to a
streaming TV service.

608
00:37:10,640 --> 00:37:13,680
So I think that's why they're
kind of, that's why this article

609
00:37:13,680 --> 00:37:18,000
is kind of packaging it as such.
So here are some key points.

610
00:37:18,160 --> 00:37:21,480
Netflix will begin streaming
Select Video podcast from

611
00:37:21,480 --> 00:37:25,760
Spotify and The Ringer on its
platform.

612
00:37:25,760 --> 00:37:30,720
Launching in the US in early
2026, the deal includes shows

613
00:37:30,720 --> 00:37:35,720
like The Bill Simmons Podcast,
The Rewatchables, Conspiracy

614
00:37:35,720 --> 00:37:40,080
Theories, The Zach Lowe Show,
and more across sports, culture,

615
00:37:40,080 --> 00:37:43,800
lifestyle, and true Prime.
The Joe Rogan Experience,

616
00:37:43,800 --> 00:37:49,480
despite being Spotify's most
listened show, is not part of

617
00:37:49,480 --> 00:37:52,480
the deal, at least not in this
initial slate.

618
00:37:52,480 --> 00:37:56,800
My thought there is Dr. that
it's, it's not part of the joke.

619
00:37:56,800 --> 00:37:58,800
Well, yeah.
And it's probably not in his

620
00:37:58,800 --> 00:38:00,920
contract.
There's something that probably

621
00:38:00,920 --> 00:38:04,680
says they can't do something
like this either without his

622
00:38:04,680 --> 00:38:07,240
permission or a change in his
contract.

623
00:38:07,240 --> 00:38:10,640
So my guess is they're probably
working behind the scenes to see

624
00:38:10,640 --> 00:38:13,800
if they can make that happen.
I'm sure Netflix would love to

625
00:38:13,800 --> 00:38:17,360
have the Joe Rogan Experience on
their streaming platform.

626
00:38:17,920 --> 00:38:22,680
Joe is just singing the money
song in his head all day long.

627
00:38:22,760 --> 00:38:25,840
Yeah.
The video podcast offering will

628
00:38:25,840 --> 00:38:29,200
be available on both Netflix and
Spotify.

629
00:38:29,720 --> 00:38:33,280
Not as Netflix exclusives
though.

630
00:38:33,280 --> 00:38:36,520
The video versions will be
pulled from YouTube.

631
00:38:37,240 --> 00:38:41,480
The move signals Netflix's
intention to diversify into non

632
00:38:41,480 --> 00:38:46,680
scripted, conversational and
quote UN quote creator driven

633
00:38:46,960 --> 00:38:51,120
formats as an extension of its
content ecosystem.

634
00:38:51,120 --> 00:38:57,160
For Spotify, this is part of a
broader video push growing its

635
00:38:57,280 --> 00:39:01,280
video podcast catalog,
monetization tools and discovery

636
00:39:01,280 --> 00:39:04,560
mechanisms.
The deal remains relatively

637
00:39:05,120 --> 00:39:08,360
opaque.
Opaque, yeah, in terms of

638
00:39:08,440 --> 00:39:13,040
financials, revenue splits and
AD models, especially how

639
00:39:13,040 --> 00:39:15,760
advertising will translate
across platforms.

640
00:39:15,760 --> 00:39:20,680
And global Expansion is planned
beyond the US, and additional

641
00:39:20,680 --> 00:39:25,480
podcast titles are likely to
join over time.

642
00:39:27,200 --> 00:39:29,480
Thank you, Dr. Let's Alex has
something.

643
00:39:30,000 --> 00:39:33,880
So yeah, let's go to Alex.
This is actually a great move

644
00:39:33,880 --> 00:39:35,200
for Netflix.
I agree.

645
00:39:35,280 --> 00:39:36,880
They're gonna make a lot of the
money out of this.

646
00:39:36,880 --> 00:39:41,240
I mean, and, and I just think
that when you look at the genres

647
00:39:41,240 --> 00:39:44,320
that they talked about, I'm just
thinking about the kids

648
00:39:44,480 --> 00:39:46,200
podcasts.
They're gonna.

649
00:39:46,200 --> 00:39:49,040
Go through the roof.
I mean, it's not that they

650
00:39:49,040 --> 00:39:55,640
already have it, but like kids,
Netflix is its own animal.

651
00:39:56,280 --> 00:39:59,760
And there's going to be some new
stars that are going to be

652
00:39:59,760 --> 00:40:03,000
created and there's going to be
people that didn't have a lot of

653
00:40:03,000 --> 00:40:04,960
money that are going to be
making a lot of money, I think.

654
00:40:05,360 --> 00:40:09,520
And just because people are
creatures of habit.

655
00:40:09,960 --> 00:40:13,800
And I can't wait to hear that
Disney Plus is going to get into

656
00:40:13,800 --> 00:40:15,240
the game, if they haven't
already.

657
00:40:15,600 --> 00:40:19,680
And you know, this is going to
be the next war on streaming, I

658
00:40:19,680 --> 00:40:22,520
think.
Yeah, I I think you're right.

659
00:40:22,520 --> 00:40:26,040
I think we will see other
streaming platforms start to do

660
00:40:26,040 --> 00:40:28,880
the same thing, especially if
this becomes successful for

661
00:40:28,880 --> 00:40:30,960
Netflix.
And I agree with Alex, I think

662
00:40:31,360 --> 00:40:38,280
this is going to both both help
new podcasters or new to maybe

663
00:40:38,280 --> 00:40:42,200
the mass masses out there.
And I also think it's going to

664
00:40:42,200 --> 00:40:46,800
help existing podcasts in a in a
way that they hadn't expected.

665
00:40:46,800 --> 00:40:49,200
I think that this is going to,
again, it's just going to get

666
00:40:49,200 --> 00:40:52,520
the word out to more people.
More people will be exposed to

667
00:40:52,520 --> 00:40:55,600
these podcasts.
And yes, they are in these

668
00:40:55,600 --> 00:40:58,960
cases, all name podcasts.
And I think it just means

669
00:40:58,960 --> 00:41:00,640
they're going to find more
success.

670
00:41:00,640 --> 00:41:03,040
At least some of them will for
sure.

671
00:41:03,200 --> 00:41:07,320
And yeah, I think that this
could be huge with podcasts for

672
00:41:07,320 --> 00:41:11,520
kids because I, I, I mean, I
know at least in my own circles

673
00:41:11,520 --> 00:41:15,320
and my own experiences, kids can
navigate around Netflix no

674
00:41:15,320 --> 00:41:18,120
problem.
And when they start stumbling on

675
00:41:18,120 --> 00:41:21,440
podcasts for themselves, I think
that will, yeah, that will

676
00:41:21,440 --> 00:41:24,760
really catapult this category on
Netflix.

677
00:41:24,760 --> 00:41:25,840
Yeah.
Matt, did you want to say

678
00:41:25,840 --> 00:41:28,600
something?
Just two thoughts I have that

679
00:41:28,600 --> 00:41:31,640
the intuitive answer that I have
for this is that it's not going

680
00:41:31,640 --> 00:41:36,200
to make a big difference.
It's ever since Star over CEO

681
00:41:36,560 --> 00:41:39,960
planted himself in a cinema and
I heard 28 people bought tickets

682
00:41:40,240 --> 00:41:42,400
in London.
I'm not sure if it was the Odeon

683
00:41:42,400 --> 00:41:46,280
or wherever it was, but trying
to move podcasts off the current

684
00:41:46,280 --> 00:41:51,160
platform intuitively to me I
don't think it's going to work.

685
00:41:51,600 --> 00:41:55,600
What I do enjoy thinking about
is the idea of established

686
00:41:55,600 --> 00:42:01,920
platforms with memberships
creating space for to create

687
00:42:01,920 --> 00:42:05,320
opportunities for people to
monetize more easily if the

688
00:42:05,320 --> 00:42:10,720
opportunity is there.
And I so for example, I see this

689
00:42:10,720 --> 00:42:13,000
Netflix opportunity for what
they're testing.

690
00:42:13,520 --> 00:42:17,480
The end stage could be something
like what Alex and Philippo is

691
00:42:17,480 --> 00:42:22,200
doing with his podcast network.
He's laying the groundwork in

692
00:42:22,200 --> 00:42:26,040
the wrong way for people to join
the network and monetize with

693
00:42:26,040 --> 00:42:30,360
the performance they get with as
little administrative and labour

694
00:42:30,360 --> 00:42:35,000
intensive overhead as possible.
I can see Netflix, if this works

695
00:42:35,320 --> 00:42:38,400
in a couple of years, creating
the Netflix app the same way

696
00:42:38,400 --> 00:42:42,640
they've had Netflix games that
you install on your device.

697
00:42:42,840 --> 00:42:45,840
There's a set of things you can
do, you can access on your phone

698
00:42:45,840 --> 00:42:49,360
just like a regular podcast app,
and it does the job.

699
00:42:50,560 --> 00:42:52,960
But the other side of this is
that we are pivoting.

700
00:42:53,040 --> 00:42:56,600
If that happens, it's a pivot
again into a different

701
00:42:56,600 --> 00:43:01,360
redefinition of what podcasting
is and where it should live.

702
00:43:01,480 --> 00:43:05,240
And I mean, Patreon gets a pass
this time.

703
00:43:05,840 --> 00:43:10,000
I don't know how far this could
possibly go, but you know,

704
00:43:10,320 --> 00:43:14,240
that's the intuition and that's
the the cognition sides of what

705
00:43:14,240 --> 00:43:17,680
I think about this.
But see, the way I look at it,

706
00:43:17,680 --> 00:43:19,760
I'm sorry, I didn't mean to jump
get filled, but I'm doing it

707
00:43:19,760 --> 00:43:24,280
anyways because he's nice and
he's from Canada.

708
00:43:24,280 --> 00:43:26,280
So it doesn't matter.
What I was going to say, Matt,

709
00:43:26,280 --> 00:43:30,760
is I think what you're saying, I
just know with the way my

710
00:43:30,760 --> 00:43:36,040
daughter absorbs content, if you
have the right show on Netflix,

711
00:43:36,400 --> 00:43:40,600
it's going to go through the
roof and and you get the right

712
00:43:40,600 --> 00:43:43,720
kids show.
And I'm just using that because

713
00:43:43,720 --> 00:43:45,760
that's the one I'm at right this
second.

714
00:43:46,160 --> 00:43:51,160
I mean, the dumbest show in the
world is the Cake is a humongous

715
00:43:51,160 --> 00:43:54,120
hit and everybody knows that.
Who has kids?

716
00:43:54,400 --> 00:43:57,640
I hear what you're saying.
Miss Rachel is someone I'm aware

717
00:43:57,640 --> 00:44:00,280
of too, and I couldn't stand
that.

718
00:44:00,280 --> 00:44:01,560
So dumb that it's.
Awesome.

719
00:44:01,840 --> 00:44:04,440
Right.
And that's my point is I think

720
00:44:04,440 --> 00:44:08,480
that, you know, the difference
between what you were saying

721
00:44:08,480 --> 00:44:14,120
about Diary's CEO is this is
going back to what Dr. said, it

722
00:44:14,120 --> 00:44:18,560
has to do with convenience.
It's must see TV and you don't

723
00:44:18,560 --> 00:44:21,400
have to do any work for it
because it's on Netflix.

724
00:44:21,520 --> 00:44:24,360
It's a friend.
And I think that's what that's

725
00:44:24,360 --> 00:44:28,720
the difference between doing a
live versus anything else all

726
00:44:28,720 --> 00:44:30,160
you're doing.
I mean, yeah, it's just another

727
00:44:30,160 --> 00:44:33,000
platform, but I it's a
comfortable platform.

728
00:44:33,680 --> 00:44:36,240
And so just very quickly before
Phil jumps in.

729
00:44:36,400 --> 00:44:41,080
Before Phil tells us.
My response to that is that the

730
00:44:41,080 --> 00:44:44,160
the the stage to think about
practically what I'm suggesting

731
00:44:44,160 --> 00:44:45,360
here is what you're talking
about.

732
00:44:45,360 --> 00:44:48,040
Like it has to be the thing
that's going to capture

733
00:44:48,040 --> 00:44:50,800
attention.
If three people watch it on a

734
00:44:50,800 --> 00:44:53,520
Netflix membership, they're
probably going to either boot it

735
00:44:53,520 --> 00:44:56,160
off or not give it the
opportunity to make it there.

736
00:44:56,600 --> 00:44:59,520
So it's going to be the shows
that either have to pay to play

737
00:44:59,960 --> 00:45:04,040
or the ones that have enough
credibility behind them that

738
00:45:04,040 --> 00:45:07,160
Netflix will make them an offer.
And I think this is where it's

739
00:45:07,200 --> 00:45:10,240
starting to blend, funnily
enough, looping back to Dr.

740
00:45:10,240 --> 00:45:12,440
talking about standard
television, the kind of

741
00:45:12,440 --> 00:45:17,040
gatekeeping that TV has or had
back in the day where only the

742
00:45:17,040 --> 00:45:19,400
stuff that people were going to
watch would make it as far.

743
00:45:19,400 --> 00:45:23,280
And a very few people had the
opportunity to decide what would

744
00:45:23,280 --> 00:45:26,280
get there.
And they had the ways to Rd.

745
00:45:26,280 --> 00:45:28,680
test that.
They can beta test it, you know.

746
00:45:29,040 --> 00:45:32,160
But sorry, Phil, you're very
comfortably and apologetically

747
00:45:32,160 --> 00:45:33,320
sitting there waiting for your
chance.

748
00:45:34,480 --> 00:45:38,320
I'm just a friendly Canadian.
I'm sorry that I have to eat

749
00:45:38,320 --> 00:45:41,000
last to come on.
So what everybody's saying is,

750
00:45:41,440 --> 00:45:45,760
so it's just another platform,
but streaming platforms have

751
00:45:45,760 --> 00:45:50,640
been doing this for a while.
I got reached out last year by a

752
00:45:50,640 --> 00:45:54,520
company called Binge Network.
They have their own streaming

753
00:45:54,520 --> 00:46:00,280
platform, but they also access
as a broker to the big time

754
00:46:00,400 --> 00:46:03,120
platform.
So you're talking Amazon Prime,

755
00:46:03,120 --> 00:46:08,040
Netflix, Hulu, all the all these
big time platforms that

756
00:46:08,160 --> 00:46:10,640
streaming platforms out there,
TV as well.

757
00:46:11,120 --> 00:46:15,280
They ask if they act as the
broker and there are a lot of

758
00:46:15,280 --> 00:46:19,240
platforms looking for content
because we are all content

759
00:46:19,240 --> 00:46:22,200
creators.
We are all creators of something

760
00:46:22,200 --> 00:46:24,080
that people love.
So if you're doing video or

761
00:46:24,080 --> 00:46:29,360
audio, they'll actually work to
get your your podcasts on

762
00:46:29,440 --> 00:46:33,880
platforms and get you paid.
So this has been going on for

763
00:46:34,040 --> 00:46:39,000
quite some time that the stream
platforms, they are desperate

764
00:46:39,000 --> 00:46:42,680
for content.
So I see this is no different

765
00:46:42,880 --> 00:46:47,480
than them going Amazon asking
Mr. Beasts to make the Beast

766
00:46:47,480 --> 00:46:50,440
games.
This is just them looking for

767
00:46:50,440 --> 00:46:54,240
content because they can't
create content enough.

768
00:46:54,800 --> 00:46:58,280
So they're looking for content
that's already created that they

769
00:46:58,280 --> 00:47:02,360
can just easily buy at a cheap,
cheap premium.

770
00:47:02,360 --> 00:47:06,680
And they'll test to see whether
or not the big one, if they

771
00:47:06,680 --> 00:47:08,240
actually make money.
That's why they're going with

772
00:47:08,240 --> 00:47:11,520
the big guys and girls who
already have a name because

773
00:47:12,000 --> 00:47:14,560
they're like, oh, people will
watch it because there is a name

774
00:47:14,920 --> 00:47:18,400
instead of it's the audience
that actually dictates it.

775
00:47:18,440 --> 00:47:20,960
And the reason why these
podcasts are so big is because

776
00:47:20,960 --> 00:47:23,600
of the audience.
And if the audience is like, no,

777
00:47:23,600 --> 00:47:29,760
I, I listen to the show on my
phone on Apple Podcasts, they're

778
00:47:29,760 --> 00:47:31,760
going to stay there.
It's only if they're only going

779
00:47:31,760 --> 00:47:35,280
to get a capture a few new
people, because I think most of

780
00:47:35,280 --> 00:47:38,400
the listeners are already locked
in on the platform of their

781
00:47:38,400 --> 00:47:41,800
choice.
So you're going to get the 123

782
00:47:41,800 --> 00:47:45,120
percent that may not be aware of
these podcasts.

783
00:47:45,560 --> 00:47:47,520
All right, I was going to
comment, but I'm going to let

784
00:47:47,520 --> 00:47:49,880
Matt do it because I just saw
his hand go up.

785
00:47:49,880 --> 00:47:52,480
Go ahead, Matt.
I was just going to ask, did was

786
00:47:52,480 --> 00:47:55,920
it mentioned that they were
going to remove content on free

787
00:47:55,920 --> 00:47:59,240
platforms to only make it
available on Netflix in?

788
00:47:59,320 --> 00:48:01,040
Full.
I don't think so.

789
00:48:01,160 --> 00:48:04,160
I don't think they're doing that
from what I read I read.

790
00:48:04,160 --> 00:48:08,360
That somewhere, but let's be
fair, who knows what kind of

791
00:48:08,360 --> 00:48:11,960
news outlet decides to put which
thing in it, how accurate it is.

792
00:48:12,320 --> 00:48:15,920
But that would be a thing too.
Like if all of a sudden Apple

793
00:48:15,920 --> 00:48:19,760
Podcasts becomes Eclipse
channel, Eclipse platform to

794
00:48:19,760 --> 00:48:23,440
decide what you're going to
watch on Netflix, that that

795
00:48:23,440 --> 00:48:26,400
could be a really interesting
kind of dystopian end game for

796
00:48:26,400 --> 00:48:29,600
podcast platforms.
Just just as a a comment on what

797
00:48:29,600 --> 00:48:32,920
you said there, Phil.
Well, if, if Apple does that or

798
00:48:32,920 --> 00:48:37,360
if any major platform does that,
that podcaster is no longer in

799
00:48:37,360 --> 00:48:39,840
my rotation.
If I have to pay to listen to

800
00:48:39,840 --> 00:48:45,280
the actual full episode, you're
unless it's something that I've

801
00:48:45,280 --> 00:48:49,480
been supporting for a long time,
there's a good chance that you

802
00:48:49,480 --> 00:48:52,880
get out of my rotation.
Podcasting is meant to be free

803
00:48:52,880 --> 00:48:55,800
to listen.
That's what we built this plot

804
00:48:55,800 --> 00:48:59,600
for this, this thing was built.
Podcasting was built on the free

805
00:49:00,040 --> 00:49:02,440
premium model.
Like yes, you get the episodes

806
00:49:02,440 --> 00:49:06,440
for free, but you want extra.
You can pay for extra, but the

807
00:49:06,440 --> 00:49:08,360
episodes were always meant to be
free.

808
00:49:08,360 --> 00:49:12,160
So if anybody's putting their
stuff behind a pay ball, there's

809
00:49:12,160 --> 00:49:15,480
a chance that I'm going to,
they're going to lose audiences

810
00:49:15,480 --> 00:49:19,520
and it's all the, it's just like
Netflix lifting up the prices

811
00:49:19,520 --> 00:49:24,680
every like 6 months or a year.
They're going to lose some

812
00:49:24,760 --> 00:49:27,280
audience, but they're going to
probably make back what they

813
00:49:27,280 --> 00:49:29,560
lost.
So it all depends.

814
00:49:29,560 --> 00:49:34,320
I'm not someone who's big on
siloing content.

815
00:49:34,480 --> 00:49:38,200
You should be like omnipresent
everywhere.

816
00:49:38,960 --> 00:49:41,320
Let's push it even further.
I wrote in the comments in the

817
00:49:41,320 --> 00:49:43,480
chat, sorry Mark, this might be
going a little bit.

818
00:49:43,480 --> 00:49:45,520
Go ahead.
I said this is a great

819
00:49:45,520 --> 00:49:48,240
opportunity for a new kind of
job position in podcasting where

820
00:49:48,240 --> 00:49:52,400
someone or a company or a new
kind of agency can represent

821
00:49:52,400 --> 00:49:55,720
podcasters to distribute their
content on streaming platforms.

822
00:49:55,720 --> 00:49:59,400
Just like you said, the binge
networks thing, If that's the

823
00:49:59,400 --> 00:50:05,120
the case, then maybe the podcast
mogul, the podcast with an

824
00:50:05,120 --> 00:50:09,080
established audience says, hey,
I can license my content

825
00:50:09,280 --> 00:50:10,960
wherever I want.
I own it.

826
00:50:11,360 --> 00:50:15,320
And all of a sudden, funnily
enough, Binge and Stan and

827
00:50:15,320 --> 00:50:17,680
Foxtel in Australia can option
it.

828
00:50:17,960 --> 00:50:21,320
You've got Netflix, you've got
Hulu, you've got Roku, you've

829
00:50:21,320 --> 00:50:23,600
got Crave in Canada.
Ha ha.

830
00:50:23,720 --> 00:50:27,360
I watch Z and Letterkenny like
there's so many places that you

831
00:50:27,360 --> 00:50:30,520
can option the content and all
of a sudden it becomes a multi

832
00:50:30,520 --> 00:50:33,760
stream opportunity for
podcasters to make even more

833
00:50:33,760 --> 00:50:36,440
money on their content.
Now what how the platforms

834
00:50:36,440 --> 00:50:38,080
distribute.
That could be the other

835
00:50:38,080 --> 00:50:40,560
interesting thing too.
My other picture to you was

836
00:50:40,560 --> 00:50:44,480
going to be OK.
Now we have Netflix freemium,

837
00:50:44,600 --> 00:50:48,160
the Netflix pod app where you
get the occasional ad.

838
00:50:48,240 --> 00:50:51,960
Podcasters get paid for the
number of views and retention

839
00:50:51,960 --> 00:50:55,080
time they get based on some
weird formulaic way that they

840
00:50:55,520 --> 00:50:58,440
stooge the podcaster.
But move on from that if that's

841
00:50:58,440 --> 00:51:00,560
a possibility because they're
going to get the most people if

842
00:51:00,560 --> 00:51:02,720
there's a freemium model like
you said, and if people don't

843
00:51:02,720 --> 00:51:05,160
feel like they're missing out
and they become a Netflix

844
00:51:05,160 --> 00:51:10,920
customer, that's a way to avoid
the in avoiding language in

845
00:51:10,920 --> 00:51:13,800
poopification stage that they're
currently at.

846
00:51:14,440 --> 00:51:18,600
And to expand even further into
other applications, I'm not

847
00:51:18,600 --> 00:51:21,480
going to say the other one, just
in case there's no explicit on

848
00:51:21,480 --> 00:51:24,040
on this podcast when it.
We don't want to give Ashley

849
00:51:24,040 --> 00:51:26,400
extra work to do.
I was going to say, maybe we

850
00:51:26,400 --> 00:51:27,880
will.
Ashley wants to consider this

851
00:51:28,040 --> 00:51:31,440
the title of today's episode.
Poopify.

852
00:51:31,440 --> 00:51:33,680
Netflix, What comes next?
Yeah.

853
00:51:34,640 --> 00:51:37,720
Anyway, there's just, there's so
many levels to this film that

854
00:51:37,960 --> 00:51:41,240
all the all the things you're
talking about, they will address

855
00:51:41,240 --> 00:51:44,200
them through the economy and the
supply and demand cycle.

856
00:51:44,360 --> 00:51:45,960
And it's just how capitalism
works.

857
00:51:45,960 --> 00:51:48,520
So we'll just have to see how
this experiment goes and and

858
00:51:48,520 --> 00:51:51,120
figure out what we're going to
do all the way down here in

859
00:51:51,120 --> 00:51:54,000
independent land and try to
figure things out.

860
00:51:54,200 --> 00:51:57,320
I was just going to agree with
Matt on your points.

861
00:51:57,320 --> 00:52:01,400
Like, yeah, it is kind of like
the pupilification of

862
00:52:01,400 --> 00:52:03,560
everything.
And I think us independents are

863
00:52:03,560 --> 00:52:07,480
getting screwed because we see
the what the big cats are doing

864
00:52:07,480 --> 00:52:09,640
and we think we need to do the
exact same.

865
00:52:10,200 --> 00:52:13,360
And I think the platforms are
going to take advantage of it.

866
00:52:13,760 --> 00:52:18,240
We do need I, I love the idea of
someone being a representation,

867
00:52:18,240 --> 00:52:22,640
A representer to the brands, to
the, the streaming platforms and

868
00:52:22,640 --> 00:52:25,880
taking care of podcasters, like
looking out for podcasters

869
00:52:25,880 --> 00:52:28,600
first.
So I love that idea.

870
00:52:28,600 --> 00:52:30,880
I wear that's something I may
look into.

871
00:52:31,320 --> 00:52:33,240
But I, I do love the shadow to
crave.

872
00:52:33,240 --> 00:52:35,760
So I thank you very much for
that, Matthew, for giving that

873
00:52:35,760 --> 00:52:38,640
the Canadian streaming platform
some love.

874
00:52:38,880 --> 00:52:42,080
So thank you for that.
I think that thank you both for

875
00:52:42,080 --> 00:52:46,920
that conversation and for me on
my short version, would I think

876
00:52:46,920 --> 00:52:50,320
about all this?
I think it only helps podcasting

877
00:52:50,320 --> 00:52:55,440
in the sense that it's going to
expose podcasting to more

878
00:52:55,440 --> 00:52:58,760
people.
Yes, I know it's going to only

879
00:52:58,760 --> 00:53:01,960
expose a certain kind of
podcast, it's going to expose

880
00:53:01,960 --> 00:53:04,720
only certain names perhaps
etcetera.

881
00:53:04,720 --> 00:53:08,640
But I think that it's, I love
the idea of a mainstream

882
00:53:08,640 --> 00:53:14,040
platform putting podcasting out
there to more people who really

883
00:53:14,040 --> 00:53:16,040
may have never heard of
podcasting.

884
00:53:16,040 --> 00:53:17,680
Yes, there are still people like
that.

885
00:53:17,880 --> 00:53:20,840
And the ones that have have
heard of it maybe just don't

886
00:53:20,840 --> 00:53:22,480
really get it and don't
understand.

887
00:53:22,480 --> 00:53:25,840
And this will at least give them
a taste, give them the exposure

888
00:53:25,840 --> 00:53:28,760
and help podcasting long term,
in my opinion.

889
00:53:29,400 --> 00:53:30,720
Dr. Did you want to add
something?

890
00:53:31,160 --> 00:53:35,480
Phil mentioned the word
representation, and that brings

891
00:53:35,480 --> 00:53:40,920
in unionized, does it not?
Which is something that

892
00:53:41,640 --> 00:53:46,480
podcasters talked about a long
time ago and it kind of fizzled

893
00:53:46,480 --> 00:53:50,240
out.
But now, with new platforms

894
00:53:50,240 --> 00:53:55,440
popping up, unionization might
also pop back up.

895
00:53:56,160 --> 00:54:00,280
Yes, interesting.
So to be continued, I suppose,

896
00:54:00,880 --> 00:54:05,200
as we'll see how this all works
out and we will, I'm sure, talk

897
00:54:05,200 --> 00:54:10,960
more about it in 2026 when
Netflix releases podcasts on

898
00:54:10,960 --> 00:54:14,200
their platform.
Also, by the way, I want to just

899
00:54:14,200 --> 00:54:18,160
remind everybody, if you are
interested in learning or

900
00:54:18,160 --> 00:54:21,480
hearing more about this past
Empowered Podcasting conference

901
00:54:21,480 --> 00:54:26,120
we had at the end of September,
Yvonne has a whole episode out

902
00:54:26,120 --> 00:54:29,400
coming out today.
The Late Bloomer Living Podcast

903
00:54:29,400 --> 00:54:33,320
is recapping her experience at
the conference and you can check

904
00:54:33,320 --> 00:54:38,680
that out at Late Bloomer
living.com/blog slash episode

905
00:54:38,680 --> 00:54:44,280
Dash 245 or just go to
latebloomerliving.com and search

906
00:54:44,280 --> 00:54:48,800
for episode 245 over there.
We, I am excited to hear it.

907
00:54:48,800 --> 00:54:52,800
Yvonne, thanks for the heads up.
We will go check that out and I

908
00:54:52,800 --> 00:54:56,000
will also let you know that
tomorrow we will be covering

909
00:54:56,000 --> 00:54:59,960
more headlines because we have a
ton of stories that we think

910
00:54:59,960 --> 00:55:03,080
would be of interest to you that
we have not gotten to yet.

911
00:55:03,280 --> 00:55:07,200
So we will do more of this
tomorrow on the Podcasting

912
00:55:07,200 --> 00:55:09,040
morning chat.
You can pick up

913
00:55:09,080 --> 00:55:17,400
oldepisodesorheartodaysepisode@podpage.com/PMC.
Come join us over there as well.

914
00:55:17,400 --> 00:55:20,320
And until tomorrow, make it a
great day.

915
00:55:20,320 --> 00:55:21,440
Everybody take care.