365 - Podcast Branding Dilemmas: Titles and Logos Under the Microscope

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Good morning podcasting Morning
Chat.

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Today is Friday, September 5th,
2025, and today we're tackling 2

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branding debates, whether the
word podcast belongs in your

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title and if the that microphone
in your logo is doing more harm

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than it is good.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're listening via
podcast, please share this

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episode with a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again podcasting
Morning chat.

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Thank you so much for being here
on this Friday morning.

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I am your host Mark Ronik and
here with me on stage we have my

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Co hosts Nick Naulback, producer
Ashley Feller, Sid Meadows and

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Dr. Faye.
I think we are expecting Matt

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Bliss to join us in a few
moments as well as the rest of

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the cast and crew.
We'll see who shows up this

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morning and thank you to those
of you listening live bright and

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early this morning.
Not the trend that we've seen

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most of this week where we had
one person.

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We have a handful of people that
have joined us right away.

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And as usual, we fill up
throughout the hour.

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So Dave, Roy Field, Nas, Austin,
thank you for being here so

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early in the morning.
So today it's episode 365 S.

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Now you can listen to an episode
of the podcasting morning chat

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once a day for an entire year.
Very proud of that.

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For some reason I like saying
that you have an episode a day

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for an entire year of the
podcasting morning chat.

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Pretty cool.
Also, before we dig in, want to

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remind you that the Empowered
podcasting conference sale, the

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Labor Day week long sale that
we've had for 55 zero percent

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off, it ends tonight.
And you might have seen on some

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of the promotion on social
media, we've been saying 5:00 PM

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Eastern or it's actually 5:00 PM
wherever you are.

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I believe it's actually 11:45.
So you have just about till the

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day switches to September 6th.
So all you got to do is go to

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empoweredpodcasting.com, look
for the buy ticket button, and

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that'll take you to our
Eventbrite page where you can

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get your tickets and enter the
code EPC LD50.

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That will get you 50% off.
So now what we're going to do is

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we're going to get into some
branding dilemmas and then of

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course we will wrap up the week
with our wins from this past

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week.
But first I want to play on this

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365 theme for a moment since
it's now, you know, technically,

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like I said, you could spend an
entire year with us.

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So looking back, what's one
thing that you've learned or

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taken away?
It doesn't have to necessarily

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be like a a specific podcasting
tip because let's face it, a lot

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of you who are on stage with me,
you've been podcasting for quite

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a while.
So it could just be something, a

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big take away, anything that has
let left a lasting impression on

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you over let's say this past
year.

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DRI saw you wanted to chime in
first.

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Go for it.
Good morning.

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Good morning.
I have always loved the round

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table format.
You don't have to keep going to

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all these different podcasts on
the same subject to get

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everyone's opinion.
It's all right there in in one

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show and just being on a round
table format has been amazing

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for me.
I've learned so much.

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When I think I'm I know
something and I, I'm taking a

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stance on it, someone comes
along and says something and I'm

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like, oh, oh, OK, OK.
Just the amount of education

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that I've gotten on this show is
amazing.

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And so I thank you for that.
Well, thank you, Dr. and I thank

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you for that as well.
You helped make these round

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table discussions go round a
great deal.

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You helped.
So thank you, appreciate you and

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I agree with you.
I that's probably what I love

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most about this show is you can
come and listen to it and not

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just get one person's opinion
and it's not just drilled into

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your head, right?
It's here's my opinion.

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This is what I believe.
And if you happen to agree with

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me on things, if you happen to
like the my takes on things,

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maybe you're going to take that
as your advice, right?

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But if you don't like what I
have to say, you might prefer

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what Sid has to say.
But the point is, is that you're

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getting various opinions and
you're getting in a, in a way

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that's a little out of the
ordinary these days, right?

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We're not fighting each other on
these opinions.

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We're respecting each other's
opinions.

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We're listening.
And like Dr. said, sometimes it

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some of you can change each
other's minds.

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And I love that about this.
It's proof that we as human

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beings can actually have
differences of opinions and

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still be able to communicate.
All right, I saw Sid and I see

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Ashley wants to chime in.
Go ahead, Sid.

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Good morning.
Good morning, everybody.

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I have two things.
The first thing that I would say

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is that, you know, in a world,
especially today, where things

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are crazy, people are divided,
people are fighting, families

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disagree on all kinds of things,
political, religious, you name

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it.
And I think we are doing an

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excellent job at setting an
example of how adults can have

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conversations, whether they
agree or disagree with each

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other and their positions and
still walk away as friends.

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And I think that leadership that
we're sharing and that I've

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learned and hopefully
everybody's learning of how to

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have constructive conversations,
regardless of your position is a

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really, really powerful thing
for us to be doing and leading

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by example.
Because I think we all know that

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there's all kinds of craziness
going on out there, right?

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The second thing that I would
say is that when you are hosting

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a podcast in morning chat show,
if you do not respond to Dr.

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within 15 seconds, full panic
mode happens.

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OK, I'm just saying full odd
panic mode.

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I will never live that down.
Admittedly, I get that way too,

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I just maybe don't express it as
much as Dr. does, but maybe to

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DRI do.
Sometimes I'll panic about, you

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know, if we're expecting.
Somebody I think maybe, maybe

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this is where I got it.
From sure, sure, sure.

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Put it on me.
That's fine.

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I'll take it.
Thank you, Sid.

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Thank you for your answers.
Yeah, I wholeheartedly agree

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with you on how special it is,
how special this community is in

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the way that we communicate and
have conversations and connect

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with one another.
Ashley, coming to you.

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Good morning.
Yeah.

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What say you?
What's what's 1 take away, one

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lesson over.
Well, we'll just say over the

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duration of your time with the
podcasting morning chat that

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you've learned in honor of
episode 365.

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So take away is I just love the
collaborative nature of the

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whole show.
A lot of us work together to

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make the shows happen, and I'm
just so proud of how current we

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are because I share these
episodes with people in my.

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Everyday to day life.
And when I think about the ones

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that I share, they're almost
always the news episodes because

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I'm so proud of how current we
are with what's happening

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happening in the social media
landscape, the podcast

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landscape, all those things.
Yeah, I'm with you.

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And I think those news episodes
bring us a variety that we need,

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right, Because it's presenting
new topics, new conversations

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that we otherwise wouldn't
necessarily have if we didn't do

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that segment.
And I think we would feel start

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feeling like things are getting
stale.

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But it always brings us new
directions, new conversations.

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And yeah, as much as we joke
that Amanda hates Newsday, I

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think Newsday is a very valuable
thing for this podcast.

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It works really well.
And I mean, one of our best

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episodes came from a news.
Not best.

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I should shouldn't say that one
of our most popular episodes,

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and it happened to be one of my
favourites too, was the Blue's

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Clues episode, the one where
Steve from Blue's Clues

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announced that he's going to
have a podcast and that sparked

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not only an awesome
conversation, but it got a lot

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of attention.
It's by far, by far it is the

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most downloaded episode.
And by the way, the trailer for

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the new show Alive with Steve
Burns just dropped.

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I believe it was yesterday, if
not the day before, but it just

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dropped.
And it's getting just as much of

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attention as when he had teased
that he was going to start a

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podcast.
And I'm reading those comments

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and it's more of the same.
And it's just, it's it's a very

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common theme.
People are just saying how

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needed Steve is.
And this type of podcast is he's

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basically taking and catering to
his old target audience from

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back in the day, the Blue's
Clues crew.

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And he's now doing a more adult
version of what he does.

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And no, he doesn't have the
little dog animated dog running

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around, but he does have his old
big red chair sitting behind him

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in the studio.
And by the way, I'm not sharing

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the trailer because it doesn't
translate as well via straight

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audio, but I wanted to say go
check it out, go look for it

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Alive with Steve Burns.
Because, you know, we were

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talking yesterday about
interviews and how stale they

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are these days because so many
podcasters, that's the format

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that they're using and they just
turn on a camera.

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If they're using video, they
have their guests turn on a

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camera and it's just a straight
conversation.

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And that can work really well.
I'm not knocking it, but it does

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get a little stale after a
while.

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And I love what he's doing.
So he's sitting at a desk that's

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got a window right next to him.
And in that window is where the

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guest is projected.
So he's doing a lot of remote

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interviews.
And they have.

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Yeah, via green screen special
effects, they have put the guest

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inside that window.
It's just fresh and different.

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And I just thought it was very
creative.

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So go check that out if you are
a fan or just curious about all

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this buzz for Steve Burns's
alive.

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OK, anyone else want to share a
memory, a take away, something

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that they've learned over their
time with the podcasting morning

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chat being that it is episode
365, no one else.

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OK, fine.
Be that way.

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Don't celebrate with no, I'm
kidding.

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Thank you for those of you who
did celebrate and please share

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this with a friend, share this
with the podcaster that you

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know.
So today I want to dig into the

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age-old.
It feels like an age-old

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question.
Is it OK for me to use the word

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podcast in my podcast title?
Now, I obviously use the word

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podcast in our title because we
are a show about podcasting.

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So let's just say shows about
podcasting don't count.

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I'm talking about any other type
of show that you do or that

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someone does via podcast.
Is it OK to use it?

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And there's a large percentage
of people in the industry out

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there that says, no, you
absolutely should not use the

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word podcast.
And I actually was digging into

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why and all I could really come
up with as far as why do those

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people think that way?
A lot of people say it's because

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it's just redundant that we that
we know it's it's a podcast

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branding.
People argued that you that

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you're better off using that
space to make your title more

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memorable, niche or maybe
keyword friendly.

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Don't waste it on the word
podcast.

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And then, you know, there are
shows out there that that aren't

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using the word podcast that
theoretically could like, for

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example, the Tim Ferriss show is
not using podcast.

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They're using show, which I want
to talk about too because why

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can you use show, but you can't
use podcast?

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Or they there are other podcasts
too, like Smartless doesn't use

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show or the word podcast in it.
Branding experts will say it

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sounds cleaner and more like
established media brands.

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So let's talk about this.
And by the way, welcome to

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Amanda Sharp, who's joined us on
stage as well.

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So let's talk about this first.
Why do you think this advice

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started in the 1st place?
That those were some of my

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thoughts.
Does anyone have any other

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thoughts as to where this comes
from?

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Don't use the word podcast.
Go ahead, Amanda.

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Good morning.
Good morning.

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I feel like a lot of this comes
from a time that there was truth

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to that.
I think they're in the beginning

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of keywords and all of that type
of stuff.

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I don't know, 10 years, 15 years
ago, that stuff really mattered.

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I would argue.
I don't know that it does in

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2025.
I think we have no clue what the

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00:14:28,400 --> 00:14:31,280
systems look like behind the
scenes because keywords I don't

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think are working anymore the
way that they used to.

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So I think if you would have
asked five years ago, the answer

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would have been, yeah, maybe
it's not a smart idea to have

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podcast in your title as opposed
to another keyword.

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But today I think just it
doesn't matter.

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I think it's just going to do
what it's going to do and the

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people will find you or you have
to go find your people.

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You just have to work harder
now, I think today than you did

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five years ago.
Yeah, And I'm with you.

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I don't know for sure.
I can't say for sure whether or

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not SEO isn't working the way it
used to, but I personally happen

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00:15:08,560 --> 00:15:12,840
to agree with that and I thought
Nick might want to chime in when

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00:15:12,840 --> 00:15:15,240
that was spoken.
So we're going to go to Nick and

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00:15:15,240 --> 00:15:16,440
then we're going to check in
with Dan.

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00:15:16,440 --> 00:15:20,920
Go ahead, Nick.
I, I actually don't have a

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00:15:20,920 --> 00:15:26,720
comment necessarily directly SEO
to how Amanda was talking, but I

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00:15:26,760 --> 00:15:29,800
tend to agree with Amanda to an
extent.

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First of all, I I do think the
term podcast is a bit redundant.

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Like if someone's tuned into the
podcast, they know it's a

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00:15:38,080 --> 00:15:39,800
podcast.
They don't need to tell, they

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00:15:39,800 --> 00:15:41,760
don't need you to tell them that
it's a podcast.

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But in the same token, I feel
like a lot of podcast names are

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not even podcastings.
A lot of just names in general,

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URLs, keywords, etcetera are
taken up.

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So then you're forced to use
titles that might already exist.

255
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And how will you differentiate
yourself from a brand like,

256
00:16:13,680 --> 00:16:19,360
let's say just as an example,
Smartlist is a commonly used

257
00:16:19,880 --> 00:16:24,920
title, brand name, etcetera.
What's going to differentiate

258
00:16:24,920 --> 00:16:31,360
Smartlist, the business that
sells widgets, from Smartlist,

259
00:16:31,360 --> 00:16:33,920
the podcast that is the show
that we all know?

260
00:16:35,120 --> 00:16:39,800
If you go search for Smartlist
by itself, you might end up with

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several different results
popping up.

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Whereas if you search Smartlist
podcasts, you're going to get

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the podcast.
That might be kind of a an

264
00:16:49,000 --> 00:16:54,640
abstract example, but I kind of
see podcasts being a little bit

265
00:16:54,640 --> 00:16:59,120
more relevant when titles are
now harder to come by and you

266
00:16:59,120 --> 00:17:01,880
can't just come up with a
unique, clever title and still

267
00:17:01,880 --> 00:17:04,200
get your point across.
Yeah, I'm going to be sharing

268
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titles with other people.
Is that kind of what I'm

269
00:17:06,480 --> 00:17:07,680
getting?
At Yeah, I hear you.

270
00:17:07,760 --> 00:17:09,480
I hear you.
Thank you.

271
00:17:09,480 --> 00:17:11,800
Nick.
I'm shocked you didn't have a

272
00:17:11,800 --> 00:17:17,440
lot to say about the SEO thing.
Dan, good morning to you.

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00:17:17,480 --> 00:17:18,920
What did you want to say about
this?

274
00:17:19,760 --> 00:17:20,400
Good.
Morning.

275
00:17:20,400 --> 00:17:24,119
So if I heard you correctly,
your question was what are we

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00:17:24,119 --> 00:17:26,599
think or where do we think this
originated?

277
00:17:27,200 --> 00:17:29,000
Sure.
I'm going to.

278
00:17:29,000 --> 00:17:31,000
I'm going to be completely
honest, I don't think it has

279
00:17:31,000 --> 00:17:35,480
anything to do with SEO.
I think that it originated from

280
00:17:35,480 --> 00:17:39,360
the branding space with someone
and with a loud enough voice.

281
00:17:39,600 --> 00:17:44,040
That said, putting the word
podcast in your podcast title is

282
00:17:44,040 --> 00:17:46,280
redundant.
That's what I think.

283
00:17:48,000 --> 00:17:50,840
That's very possible, and I've
thought about that as well.

284
00:17:51,360 --> 00:17:55,920
I also think though, that maybe
those voices, those loud voices

285
00:17:55,920 --> 00:18:00,120
were also saying that because I
remember in the early days of

286
00:18:00,120 --> 00:18:04,480
podcasting when you put podcast
in the title, it did come across

287
00:18:04,480 --> 00:18:08,320
as redundant because the way it
would be displayed because of

288
00:18:08,320 --> 00:18:12,600
the platform, the platform would
also use the word podcast and it

289
00:18:12,600 --> 00:18:15,320
then it would look redundant on
your screen.

290
00:18:16,120 --> 00:18:20,040
But even that, like to me, yeah,
it looks a little redundant, but

291
00:18:20,040 --> 00:18:23,280
I don't believe it's going to
make or break your podcast

292
00:18:23,280 --> 00:18:25,400
either.
By the way, we have a poll

293
00:18:25,400 --> 00:18:30,520
running right now with our live
audience and participants and so

294
00:18:30,520 --> 00:18:35,160
far, yes, the Word Podcast
should be avoided is winning

295
00:18:35,160 --> 00:18:39,160
56%.
I don't think it's necessary on

296
00:18:39,160 --> 00:18:42,680
a podcast cover art at all.
If you're putting it on the

297
00:18:42,680 --> 00:18:47,960
cover art, you're just using up
real estate that doesn't need to

298
00:18:47,960 --> 00:18:52,320
be used by that.
You could do a a subtitle to

299
00:18:52,320 --> 00:18:54,680
your show or something else
that's going to attract

300
00:18:54,680 --> 00:18:56,480
attention.
I think that's a waste.

301
00:19:00,440 --> 00:19:04,400
True, and I know this might be
an exception, not the the norm,

302
00:19:04,400 --> 00:19:07,920
but there are cases where if you
did that, it might look really

303
00:19:07,920 --> 00:19:10,640
awkward, Nick, because like for
example, I used Tim the Tim

304
00:19:10,640 --> 00:19:14,080
Ferriss show.
What if Tim Ferriss named it the

305
00:19:14,080 --> 00:19:17,640
Tim Ferriss podcast?
He probably needs to put podcast

306
00:19:17,640 --> 00:19:20,040
in that cover art.
Can't avoid it.

307
00:19:20,200 --> 00:19:22,880
So maybe that's an argument to
avoid it.

308
00:19:24,440 --> 00:19:28,320
But not every show is called the
Something Something podcast.

309
00:19:28,320 --> 00:19:31,320
So yeah, that's why I'm saying
it might be an exception.

310
00:19:31,320 --> 00:19:32,680
But Sid, you want to say
something?

311
00:19:32,680 --> 00:19:35,200
Go ahead.
I think if you have an ecosystem

312
00:19:35,760 --> 00:19:39,760
in your business that everything
is the same name and I'll use a

313
00:19:39,760 --> 00:19:41,880
real estate company that I
follow a lot, which is called

314
00:19:41,880 --> 00:19:44,760
Bigger Pockets.
Bigger Pockets is a book

315
00:19:44,760 --> 00:19:47,120
publisher.
They have a website, they have a

316
00:19:47,120 --> 00:19:50,280
community, they have podcasts,
they have a YouTube channel,

317
00:19:50,280 --> 00:19:52,680
they have a like this community
feature.

318
00:19:52,680 --> 00:19:56,000
We can go in and research and
find real estate agents or

319
00:19:56,280 --> 00:19:58,600
lenders or whatever.
So it's everything is Bigger

320
00:19:58,600 --> 00:20:00,960
Pockets.
So in their case, they have

321
00:20:00,960 --> 00:20:03,640
something that their podcast is
called the Bigger Pockets Real

322
00:20:03,640 --> 00:20:06,240
Estate Podcast.
And I think it's appropriate

323
00:20:06,240 --> 00:20:09,000
when your ecosystem is using the
same name.

324
00:20:09,400 --> 00:20:13,200
If you just started a podcast
and said, hey, this is a trend

325
00:20:13,200 --> 00:20:17,120
report podcast, in my case, I
don't think it's necessary.

326
00:20:17,120 --> 00:20:20,760
But if everything in my business
was the trend report, then I

327
00:20:20,760 --> 00:20:23,600
think it's appropriate to
distinguish which one of the

328
00:20:23,600 --> 00:20:26,440
places you've landed within my
ecosystem.

329
00:20:26,960 --> 00:20:31,960
Yeah, that makes sense, right?
Because we can use the same name

330
00:20:31,960 --> 00:20:34,960
a lot of times.
That's a very much a strategic

331
00:20:34,960 --> 00:20:37,120
move.
We can use the same name so that

332
00:20:37,120 --> 00:20:40,920
all of the branding is
straightforward, not confusing.

333
00:20:41,200 --> 00:20:44,520
So the opposite of that is yours
truly, right?

334
00:20:44,520 --> 00:20:47,400
I was just talking about this
with Matt Bliss yesterday after

335
00:20:47,400 --> 00:20:50,640
the show.
The fact that I've got Ironic

336
00:20:50,640 --> 00:20:55,520
Media as my overall overarching
company to all the rest of the

337
00:20:55,520 --> 00:20:58,920
brands and the names that I
have, right, It's Ironic Media.

338
00:20:58,920 --> 00:21:00,680
Then I have the podcasting
morning chat.

339
00:21:00,680 --> 00:21:04,000
I have Empowered podcasting, our
conference, which is also the

340
00:21:04,000 --> 00:21:07,160
name of our Facebook group,
which is also the name of our

341
00:21:07,400 --> 00:21:10,600
Empowered, I'm sorry, which is
also the name of our clubhouse

342
00:21:10,600 --> 00:21:13,600
house, right.
And then I also had next Gen.

343
00:21:13,600 --> 00:21:17,520
podcaster until we decided to
shut that down.

344
00:21:17,640 --> 00:21:20,440
So it's like, Mark, you're using
so many different names.

345
00:21:20,440 --> 00:21:24,000
So, yeah, having, if you're
using one name, maybe you want

346
00:21:24,000 --> 00:21:27,680
to include podcasts to
distinguish what that thing is

347
00:21:27,680 --> 00:21:29,480
that you're talking about in
that moment.

348
00:21:29,960 --> 00:21:31,440
I like that.
Thank you, Sid.

349
00:21:31,440 --> 00:21:33,280
And we've got more people on
stage.

350
00:21:33,280 --> 00:21:36,160
Jonathan Howard has joined us
and Billy has joined us from the

351
00:21:36,160 --> 00:21:37,840
audience.
Billy, I'm going to go to you.

352
00:21:37,840 --> 00:21:39,640
Good morning.
What did you want to add to this

353
00:21:39,640 --> 00:21:43,360
conversation about using podcast
in your podcast's name?

354
00:21:44,080 --> 00:21:46,920
I just think you'd like give me
a point.

355
00:21:46,920 --> 00:21:49,800
It's like a moot point or
however the fancy people say.

356
00:21:49,800 --> 00:21:53,040
It's like, I mean, if I'm
telling you about my podcast.

357
00:21:53,440 --> 00:21:57,040
Or whatever, tell you, I have a
podcast and it's named Billy.

358
00:21:57,600 --> 00:21:58,640
Yeah.
I mean, you're probably going to

359
00:21:58,640 --> 00:22:02,120
go to a podcast player and
search for that podcast name.

360
00:22:02,720 --> 00:22:05,400
I was When people tell me that,
I go, oh, well, no shit, it's a

361
00:22:05,400 --> 00:22:08,200
podcast.
Why don't you tell me that?

362
00:22:08,360 --> 00:22:11,200
I doesn't make you say It's
like, I don't put like Billy

363
00:22:11,200 --> 00:22:15,000
Thorpe's YouTube channel and
that's where Billy Thorpe's

364
00:22:15,000 --> 00:22:17,680
Instagram or whatever.
So like, why would I put

365
00:22:17,680 --> 00:22:19,680
podcasts?
Never makes sense to me.

366
00:22:20,000 --> 00:22:22,240
But anyway, I'm not really that
passionate about.

367
00:22:22,240 --> 00:22:25,240
I just, yeah, but bro, it's
still rough.

368
00:22:25,640 --> 00:22:29,040
Yeah, this goes back to one of
the arguments I've said before.

369
00:22:29,040 --> 00:22:33,480
It's like, you have The Tonight
Show and they're using show.

370
00:22:33,480 --> 00:22:36,240
We know it's a show.
So why is that OK?

371
00:22:37,840 --> 00:22:40,720
Well, The Tonight Show is
probably like 100 years old.

372
00:22:40,840 --> 00:22:44,800
We know what podcasting is now.
So maybe it's just like if you,

373
00:22:44,800 --> 00:22:47,160
if you're you Mark and you
started podcasting and

374
00:22:47,160 --> 00:22:49,880
podcasting started, we're going
to give you a pass.

375
00:22:49,880 --> 00:22:52,440
But if you start a podcast
tomorrow, no, we're going to

376
00:22:52,440 --> 00:22:57,160
beat you with a pole.
But what's funny to me also is,

377
00:22:57,160 --> 00:23:00,200
OK, let's take another example.
Joe Rogan, right, the Joe Rogan

378
00:23:00,200 --> 00:23:02,840
experience, he does not use
podcast.

379
00:23:03,520 --> 00:23:07,440
However, I am confident.
I can't say for sure, but I'm

380
00:23:07,440 --> 00:23:11,720
confident that when most people
refer to it, they'll say Joe the

381
00:23:11,720 --> 00:23:14,920
Joe Rogan podcast or they'll
say, oh, I heard this on Joe

382
00:23:14,920 --> 00:23:18,360
Rogan's podcast.
It's almost, it's rarely

383
00:23:18,360 --> 00:23:21,640
referred to in my circles as the
Joe Rogan experience.

384
00:23:22,440 --> 00:23:25,840
So sure, he's maybe following
the branding moves, but let's

385
00:23:25,840 --> 00:23:27,960
also pay attention.
What are our what's our audience

386
00:23:27,960 --> 00:23:31,600
saying?
How are they referring to our

387
00:23:31,600 --> 00:23:34,560
podcasts?
And by name Dr. Go ahead.

388
00:23:34,880 --> 00:23:38,240
I'm in the camp of Don't use the
Word podcast.

389
00:23:39,000 --> 00:23:44,400
But on the other hand, there's
just sometimes when it just

390
00:23:44,400 --> 00:23:49,520
needs something at the end, I
belong to a group of podcast

391
00:23:49,520 --> 00:23:52,880
managers.
It's a paid community that I

392
00:23:52,880 --> 00:23:54,520
belong to.
I went through the course and

393
00:23:54,520 --> 00:24:00,720
everything and she has a podcast
and it's called the Podcast

394
00:24:00,720 --> 00:24:04,560
Manager Show.
So it's hard not to put

395
00:24:04,560 --> 00:24:08,440
something at the end, the
podcast manager blank, you know,

396
00:24:08,440 --> 00:24:10,600
there's just something.
It needs something, you know

397
00:24:10,600 --> 00:24:15,040
what I'm saying?
But I do try to avoid the word

398
00:24:15,040 --> 00:24:19,640
podcast and I do whenever I see
the word podcast, I get a little

399
00:24:19,640 --> 00:24:25,440
cringy and I try it in my head.
I try and reformulate it.

400
00:24:25,440 --> 00:24:28,720
Well, what else could it be?
And the word show always comes

401
00:24:28,720 --> 00:24:34,640
up in my head in place of it,
but it just feels like it needs

402
00:24:35,440 --> 00:24:39,960
something I it's not.
I can't even put it towards.

403
00:24:40,080 --> 00:24:42,960
Dr. I'm not accusing you of what
I'm going to ask.

404
00:24:42,960 --> 00:24:46,440
No, no, I'm not accusing you.
I just want to preface by saying

405
00:24:46,440 --> 00:24:51,400
that because it could come off
that way, the do you think that

406
00:24:51,400 --> 00:24:55,920
you were influenced into that?
Like do you think because you of

407
00:24:55,920 --> 00:24:59,720
of all of us probably consume
the most information about

408
00:24:59,720 --> 00:25:04,440
podcasting And so I'm sure
you've come across other

409
00:25:04,440 --> 00:25:08,440
podcasters, other podcast
experts that have have said

410
00:25:08,440 --> 00:25:09,640
that.
And do you think that could

411
00:25:09,760 --> 00:25:12,720
have?
Influenced absolutely all the

412
00:25:12,720 --> 00:25:17,360
podcast gurus that I follow,
they all most all of them say

413
00:25:17,360 --> 00:25:22,160
that it's something that I have
learned ingrained in my, you

414
00:25:22,160 --> 00:25:28,680
know, education of podcasting
and but shows like this, the

415
00:25:28,680 --> 00:25:30,720
round table.
This is getting back to our ice

416
00:25:30,720 --> 00:25:34,440
breaker question.
It's make me more evolved.

417
00:25:34,440 --> 00:25:36,920
Is that a phrase?
It's made me more evolved.

418
00:25:37,280 --> 00:25:42,840
I've evolved through it and now
I can stand back and say, is it

419
00:25:42,840 --> 00:25:45,440
really a thing for me?
Does it really bother me?

420
00:25:45,880 --> 00:25:49,240
And so now I can be a little bit
more objective about it in my

421
00:25:49,440 --> 00:25:53,840
now that I'm here in my journey.
And I got to say it's still

422
00:25:53,840 --> 00:25:58,000
something that I would avoid the
word.

423
00:25:58,000 --> 00:26:02,840
I would avoid the word in the
title, but there there are times

424
00:26:02,840 --> 00:26:06,040
when it there needs to be
something in its place.

425
00:26:06,720 --> 00:26:11,160
It just sounds much better.
If there was another word in its

426
00:26:11,160 --> 00:26:14,560
place.
It's it's hard to talk about

427
00:26:14,640 --> 00:26:17,800
because it's it's confusing, but
that's what I'm going to say

428
00:26:17,800 --> 00:26:18,000
all.
Right.

429
00:26:18,000 --> 00:26:19,880
Thank you.
I appreciate you digging into

430
00:26:19,880 --> 00:26:22,600
that and acknowledging that the
yeah, there could, it could have

431
00:26:22,600 --> 00:26:25,880
been somewhat of an influence on
the decision and you're still

432
00:26:25,880 --> 00:26:27,480
standing by it, which is totally
fine.

433
00:26:27,680 --> 00:26:32,120
We have a such a full stage here
and I know I've saw everybody

434
00:26:32,120 --> 00:26:34,680
who raised their hand.
We've got more people coming up

435
00:26:34,680 --> 00:26:37,440
on stage.
So bear with me.

436
00:26:37,600 --> 00:26:42,040
I'm going to navigate this and I
like to go guests first.

437
00:26:42,320 --> 00:26:45,080
So in other words, audience
members that come up on stage, I

438
00:26:45,080 --> 00:26:49,200
like to give you your space
first since you took the time to

439
00:26:49,200 --> 00:26:52,000
join us and come up here.
So with that, I'm going to go to

440
00:26:52,000 --> 00:26:54,840
Lindsaya.
Welcome to the stage, Lindsay.

441
00:26:54,840 --> 00:26:57,160
It's been a minute and I know
you've been popping in a little

442
00:26:57,160 --> 00:26:59,680
bit more lately.
Thank you and thanks for coming

443
00:26:59,680 --> 00:27:01,040
up on stage.
What do you have to say about

444
00:27:01,040 --> 00:27:04,680
this whole topic of using the
word podcast in your podcasts

445
00:27:04,680 --> 00:27:07,320
title?
I'm grateful to be back in here.

446
00:27:07,520 --> 00:27:12,680
We're into high school now, so
morning routine is 15 this time.

447
00:27:12,680 --> 00:27:15,000
Used to be a little bit more
unavailable for me actually.

448
00:27:15,000 --> 00:27:17,800
You guys touched on it and I
wanted to bring it back to the

449
00:27:17,800 --> 00:27:21,400
forefront because when I was
naming my podcast, I didn't want

450
00:27:21,400 --> 00:27:24,600
to and I loved that Dr. said,
you know, sometimes you just

451
00:27:24,600 --> 00:27:28,720
feel like it's hanging there.
And you also nodded to the

452
00:27:28,720 --> 00:27:31,000
point.
So I wanted to share the reason

453
00:27:31,000 --> 00:27:34,880
why podcast went into the title
of our name and it had to do

454
00:27:34,880 --> 00:27:38,680
with, like you said, being able
to diversify because it's one

455
00:27:38,680 --> 00:27:41,040
name.
So to have the Wellness Warrior

456
00:27:41,040 --> 00:27:44,000
podcast, Wellness Warrior
community, Wellness Warrior app,

457
00:27:44,000 --> 00:27:47,120
like to be able to have all
those things, you almost must

458
00:27:47,120 --> 00:27:50,680
put what the tool is after.
So they find that specific

459
00:27:50,680 --> 00:27:54,640
thing.
And the thing that I will share

460
00:27:54,640 --> 00:27:57,520
is that one of the other
reasons, and I've talked to a

461
00:27:57,520 --> 00:28:01,080
lot of fellow podcasters is all
about the domain space.

462
00:28:01,080 --> 00:28:05,200
Like I couldn't get
wellnesswarrior.com as you can

463
00:28:05,200 --> 00:28:09,180
imagine.
And so it's this necessary add

464
00:28:09,180 --> 00:28:12,360
on so that you can own the
domain related to your title.

465
00:28:12,680 --> 00:28:15,680
And so I think there's a lot of
times where podcast gets put on

466
00:28:15,680 --> 00:28:20,920
the end or I love show because
it allows us to own that domain

467
00:28:20,920 --> 00:28:23,560
and continue branding.
So that's what I wanted to add

468
00:28:23,560 --> 00:28:24,760
in.
I'm excited to keep learning.

469
00:28:24,760 --> 00:28:26,160
Thanks for coming to me.
Yeah.

470
00:28:26,160 --> 00:28:28,640
Thank you, Lindsay.
I think that's an excellent

471
00:28:28,800 --> 00:28:31,360
point.
Not only the diversification,

472
00:28:31,360 --> 00:28:36,240
but things like landing that URL
that you want and and just

473
00:28:36,240 --> 00:28:39,800
adding the word podcast makes,
makes it way more flexible,

474
00:28:39,800 --> 00:28:43,520
gives you more opportunity
potentially to use that URL.

475
00:28:43,520 --> 00:28:45,680
Yeah, thank you, Lindsay.
I think that's a great point,

476
00:28:46,040 --> 00:28:49,680
Jeff, welcome back to the stage.
What did you want to add about

477
00:28:49,680 --> 00:28:51,920
all this?
And then we'll dig into using

478
00:28:51,920 --> 00:28:55,920
microphones in your cover art.
Oh, that's a good one too.

479
00:28:56,400 --> 00:28:58,160
Long time listener, first time
caller.

480
00:28:59,440 --> 00:29:02,200
Thank you, Jeff Let.
Me say anyone can do anything

481
00:29:02,200 --> 00:29:07,040
they want, but I'm anti pudding.
The word podcast in the title.

482
00:29:07,040 --> 00:29:09,080
I know we've talked about it
before.

483
00:29:09,320 --> 00:29:13,400
Kind of like to me it's an
antiquated thing, like how you

484
00:29:13,400 --> 00:29:18,160
used to see an icon next to an
e-mail or a phone icon next to a

485
00:29:18,160 --> 00:29:22,200
phone on a business card.
And finally you're like, we know

486
00:29:22,200 --> 00:29:24,240
that's an e-mail.
You know, you don't put the

487
00:29:24,240 --> 00:29:26,120
name, you don't put the word
book in a book.

488
00:29:26,880 --> 00:29:31,120
To me, it's, it's redundant and
it doesn't tell anybody anything

489
00:29:31,120 --> 00:29:35,440
about the show other than they
probably meant it was an audio

490
00:29:35,440 --> 00:29:39,080
experience, which could be
different now as well, you know,

491
00:29:39,120 --> 00:29:41,520
and the design show is a good
point, but I think that started

492
00:29:41,520 --> 00:29:43,160
in the 40s, so it doesn't really
count.

493
00:29:43,520 --> 00:29:48,840
I think your point about the Joe
Rogan experience is that that is

494
00:29:48,840 --> 00:29:52,440
the reason why you don't need to
put podcasts in because people

495
00:29:52,760 --> 00:29:56,000
know what it is.
So it's like, hey, did you watch

496
00:29:56,000 --> 00:29:59,280
that show, that new show How I
Met Your Mother?

497
00:29:59,640 --> 00:30:03,160
You know it's not You watch How
I Met Your Mother, the TV show.

498
00:30:03,320 --> 00:30:06,000
You know people.
People can refer to the medium

499
00:30:06,080 --> 00:30:09,000
when they know what the medium
is, you know?

500
00:30:09,760 --> 00:30:12,960
But what about the people who
don't know what it is yet?

501
00:30:13,520 --> 00:30:15,360
You know what?
I mean, people don't, well, you

502
00:30:15,360 --> 00:30:18,520
know the earlier example about
Smartlist, it is not called the

503
00:30:18,520 --> 00:30:21,720
Smartlist podcast.
If you would go on Apple, it is

504
00:30:21,720 --> 00:30:25,760
just Smartlist, you know, so
it's it's about branding

505
00:30:25,760 --> 00:30:29,120
community and people searching
for it and finding it, you know,

506
00:30:29,120 --> 00:30:31,880
so I got you.
Yeah, it's everyone knew.

507
00:30:31,920 --> 00:30:34,480
Everyone knew Taylor Swift was
on a podcast.

508
00:30:34,480 --> 00:30:37,440
But I don't think New Heights is
called the New Heights podcast.

509
00:30:37,680 --> 00:30:39,480
Correct, it is not.
Go ahead Nick.

510
00:30:39,480 --> 00:30:41,160
That's.
Going to say, if if you're

511
00:30:41,160 --> 00:30:44,600
talking to someone, you're like,
oh, you have to check out smart

512
00:30:44,600 --> 00:30:46,960
lists.
They're like, they have no idea

513
00:30:46,960 --> 00:30:48,120
what it is.
They're going to be like, what's

514
00:30:48,120 --> 00:30:50,280
that like?
Oh, it's this podcast, and it's

515
00:30:50,360 --> 00:30:51,480
really funny.
Yeah.

516
00:30:51,520 --> 00:30:54,320
Like they're going to get the
information they need without

517
00:30:54,320 --> 00:30:56,160
you saying this part this
podcast.

518
00:30:56,800 --> 00:30:58,720
Right.
And if I told you, hey, go read

519
00:30:58,720 --> 00:31:02,240
this book, you know, I'd say,
hey, have you read, you know,

520
00:31:02,680 --> 00:31:05,280
like, you know, you wouldn't go,
how do I get a book, you know,

521
00:31:05,280 --> 00:31:08,840
or what's a book or you know, I
mean, it's like, I don't know it

522
00:31:09,200 --> 00:31:13,160
for the domain thing that was
brought up to me, a pro tip is

523
00:31:13,520 --> 00:31:16,560
by every version of the domains
you can, even if you don't use

524
00:31:16,560 --> 00:31:18,600
them and redirect them to your
podcast.

525
00:31:18,600 --> 00:31:22,440
So even if you could get the
original 1, I'd still say get

526
00:31:22,440 --> 00:31:24,960
the one that says podcast so
other people don't grab it.

527
00:31:25,400 --> 00:31:27,640
OK, that's fair.
And by the way, just because

528
00:31:27,640 --> 00:31:30,400
everybody is keeps, everyone
keeps calling me out that The

529
00:31:30,400 --> 00:31:33,120
Tonight Show is ancient, so it
doesn't count.

530
00:31:33,400 --> 00:31:37,280
I mean, there are other examples
such as the Kelly Clarkson Show

531
00:31:37,280 --> 00:31:41,520
on NBC during the day, the Drew
Barrymore Show, and yeah, we're

532
00:31:41,520 --> 00:31:44,560
going a little older with this
next one, but the Howard Stern

533
00:31:44,560 --> 00:31:48,680
show, I mean this.
So all these shows do do use the

534
00:31:48,680 --> 00:31:50,440
word show.
Not all of them, but a lot of

535
00:31:50,440 --> 00:31:52,640
them use the word show.
And that's OK.

536
00:31:52,640 --> 00:31:55,280
But to your point about books,
yeah, you don't see book titles

537
00:31:55,280 --> 00:31:58,120
like let's use Mel Robbins.
Let them.

538
00:31:58,120 --> 00:32:02,080
It's not called let them book or
let them the book, right?

539
00:32:02,080 --> 00:32:04,080
It's just called let them.
Right.

540
00:32:04,080 --> 00:32:06,320
And all your examples are
variety shows.

541
00:32:06,960 --> 00:32:10,120
So, you know, the only one I can
think of, the Garry Shandling

542
00:32:10,120 --> 00:32:13,200
show is the only one that maybe
also use the word show.

543
00:32:13,200 --> 00:32:15,920
That was just a normal TV show,
but that was done ironically.

544
00:32:16,120 --> 00:32:18,080
Yeah.
So it it seems at some point a

545
00:32:18,080 --> 00:32:20,640
variety show is called The Show.
I don't know.

546
00:32:20,640 --> 00:32:23,200
Yeah, that's but this.
Discussion Mark isn't about

547
00:32:23,200 --> 00:32:27,040
using the word show.
Yes, but in my point is is that

548
00:32:27,040 --> 00:32:30,440
shows use show in their title so
why can't podcast?

549
00:32:32,200 --> 00:32:36,040
Well, but a podcast is a podcast
ATV you know, a show is just

550
00:32:36,040 --> 00:32:39,920
kind of a term I you know, OK, I
don't know it just.

551
00:32:40,360 --> 00:32:43,200
It's semantics in some, in some
regard too, Yes.

552
00:32:43,520 --> 00:32:48,800
Let me go to Matt and give Matt
the final word on this topic so

553
00:32:48,800 --> 00:32:51,680
that we can keep going because
we've got a lot of show to do

554
00:32:51,680 --> 00:32:53,680
and only about 25 minutes or so
to do it.

555
00:32:53,680 --> 00:32:56,080
Go ahead, Matt.
In the interest of time, Good

556
00:32:56,080 --> 00:32:57,560
morning, everybody.
In the interest of time, I'm

557
00:32:57,560 --> 00:33:00,440
going to try and keep this as
short as possible, but I feel

558
00:33:00,440 --> 00:33:03,920
like we need a patent interrupt
here because this is invariably

559
00:33:03,920 --> 00:33:07,560
where the discussion goes.
And it's it's a great way to

560
00:33:07,560 --> 00:33:12,280
approach this because whenever
you have a query and want to

561
00:33:12,280 --> 00:33:15,920
come up with something that
guides what we do for something,

562
00:33:16,440 --> 00:33:20,720
we want to come up with a maxim
and tracking this discussion.

563
00:33:21,040 --> 00:33:23,880
We've gone from talking about
whether podcasts should be

564
00:33:23,880 --> 00:33:27,640
podcast or show, whether books
should have book where the show

565
00:33:27,640 --> 00:33:31,280
should have show where the show
that has podcasts should have

566
00:33:31,280 --> 00:33:34,280
podcasts.
And at this point I'm I think

567
00:33:34,280 --> 00:33:37,000
we're this far away and I'm
pinching my fingers very close

568
00:33:37,000 --> 00:33:41,040
together while doing this with
this clip far away from saying I

569
00:33:41,040 --> 00:33:43,840
am Matthew Bliss human.
Nice to meet you.

570
00:33:44,400 --> 00:33:49,880
Like we, we are reducing it way
too far and kind of armchair

571
00:33:49,880 --> 00:33:53,400
semantically arrive at a rule
that we can say for the entire

572
00:33:53,400 --> 00:33:56,000
planet that if you have a
product, you should or should

573
00:33:56,000 --> 00:34:00,920
not include the object or the
category of that product.

574
00:34:01,400 --> 00:34:04,440
The main thing we need to keep
in mind is first, something

575
00:34:04,440 --> 00:34:10,120
great that Dr. said is that
she's starting to move outside

576
00:34:10,120 --> 00:34:13,920
of the subjective journey in the
podcasting space and looking at

577
00:34:13,920 --> 00:34:16,600
it from the outside in.
And at that point in your

578
00:34:16,600 --> 00:34:21,159
journey, you start to realize,
hang on, actually know a lot.

579
00:34:21,280 --> 00:34:23,560
And I spend a lot of my time in
podcasting.

580
00:34:23,840 --> 00:34:26,880
So maybe the presumptions I have
about what people understand a

581
00:34:26,880 --> 00:34:30,719
podcast to be is different to
what the rest of the world

582
00:34:30,719 --> 00:34:33,520
thinks.
In which case, maybe having

583
00:34:33,520 --> 00:34:35,400
podcasts in the title makes
sense.

584
00:34:35,800 --> 00:34:37,639
Really good examples we talked
about so far.

585
00:34:38,280 --> 00:34:42,560
A show that may not necessarily
be a show that people

586
00:34:42,560 --> 00:34:45,440
understand, but is branded in
other places could benefit from

587
00:34:45,440 --> 00:34:48,719
having the word podcast.
We can drill down even further

588
00:34:48,719 --> 00:34:50,679
on that for the podcast
audience.

589
00:34:50,760 --> 00:34:53,360
You don't include podcasts in
the title, but for everywhere

590
00:34:53,360 --> 00:34:56,280
else in the branding, Instagram,
LinkedIn, whatever, you Chuck

591
00:34:56,280 --> 00:34:59,560
podcast in there so that way you
don't have to waste time saying

592
00:35:00,000 --> 00:35:03,440
welcome to Smartlist available
on Apple, Spotify, blah, blah,

593
00:35:03,440 --> 00:35:04,880
blah, wherever you get your
podcasts.

594
00:35:04,880 --> 00:35:08,200
Instead, call it the Smartlist
podcast in an image.

595
00:35:08,880 --> 00:35:11,600
And then maybe the collective
understanding of that is that it

596
00:35:11,600 --> 00:35:14,080
is a podcast.
And then you have the rest of

597
00:35:14,080 --> 00:35:15,320
the branding that sits
elsewhere.

598
00:35:15,840 --> 00:35:18,760
All that is drilled down to
actions that the thing that I,

599
00:35:19,000 --> 00:35:21,360
we always get trapped in with
this debate.

600
00:35:21,360 --> 00:35:23,360
And I say this, you know,
mentioned to Mark just before

601
00:35:23,360 --> 00:35:25,640
the session, remarking that
there was an interview that we

602
00:35:25,640 --> 00:35:27,680
did where we talked about
something like this back in

603
00:35:27,680 --> 00:35:29,920
January.
I think maybe even I think we

604
00:35:29,920 --> 00:35:33,560
recorded in December.
And this, what I'm saying now is

605
00:35:33,560 --> 00:35:37,600
completely different what I to
what I said then, because time,

606
00:35:37,760 --> 00:35:40,080
times have changed.
Our thinking evolves.

607
00:35:40,720 --> 00:35:45,240
We are armchair deciding this
based on both our feeling and

608
00:35:45,240 --> 00:35:47,080
how we understand podcasting to
be.

609
00:35:47,200 --> 00:35:51,560
We're in a different place from
where everybody else thinks

610
00:35:51,560 --> 00:35:53,800
about podcasting.
And if there's one thing that I

611
00:35:54,200 --> 00:35:59,400
think about a lot as I grow
older, it's that over time you

612
00:35:59,400 --> 00:36:04,160
slowly discover that people
understand less and less what

613
00:36:04,160 --> 00:36:06,440
you take for granted them
understanding.

614
00:36:07,080 --> 00:36:09,760
And This is why friendships
break up sometimes, or

615
00:36:10,400 --> 00:36:13,280
misunderstandings from 20 years
ago get unpacked because you

616
00:36:13,280 --> 00:36:15,440
realize that something was
different there.

617
00:36:15,800 --> 00:36:18,600
Different topic entirely.
But my point is that whether

618
00:36:18,600 --> 00:36:21,480
podcasts should be in there or
not, just like yesterday's

619
00:36:21,480 --> 00:36:24,360
episode, there's got to be a
reasoning behind it.

620
00:36:24,360 --> 00:36:27,160
And I heard a lot of great
reasons in the discussion so

621
00:36:27,160 --> 00:36:28,280
far.
We're going to hear a lot of

622
00:36:28,280 --> 00:36:30,760
great ones for microphones being
in cover art.

623
00:36:31,400 --> 00:36:35,560
But it can't just be down to a
single rule maxim that says grab

624
00:36:35,560 --> 00:36:37,240
the let it.
Don't even know the Mel Robbins

625
00:36:37,240 --> 00:36:38,280
stuff.
Let.

626
00:36:38,280 --> 00:36:43,080
Them let them podcast and buy
the let them book and meet the

627
00:36:43,080 --> 00:36:47,280
let them human, otherwise known
as Mel Robbins like that kind of

628
00:36:47,280 --> 00:36:49,720
categorization.
We can't drill down as a general

629
00:36:49,720 --> 00:36:53,720
maximum for every media product
across the entire planet, but

630
00:36:53,840 --> 00:36:56,880
it's OK to set up rules for
ourselves that we do for our

631
00:36:56,880 --> 00:37:01,040
podcasts or whatever it is and
set expectations on the outside

632
00:37:01,040 --> 00:37:04,320
and then get feedback on that
branding and see how it impacts

633
00:37:04,400 --> 00:37:07,840
everything else that we do.
The one thing that I will say

634
00:37:08,080 --> 00:37:12,360
that is a definite objective
truth is that if you include

635
00:37:12,360 --> 00:37:17,600
podcast in your name as an
indication for anyone to use for

636
00:37:17,600 --> 00:37:21,520
search, if it's not looking for
a podcast somewhere on the

637
00:37:21,520 --> 00:37:24,600
Internet in Google, it is going
to make your life harder.

638
00:37:25,080 --> 00:37:27,480
And that's a reflection I've had
on deciding the name for my new

639
00:37:27,480 --> 00:37:31,040
podcast, Rethinking Podcasting,
knowing that I have to include

640
00:37:31,040 --> 00:37:35,080
keywords in there because most
searches will bring up podcasts

641
00:37:35,080 --> 00:37:39,120
about rethinking thinking
podcasting, every other podcast

642
00:37:39,120 --> 00:37:41,560
thing you can imagine.
Because search engines presume

643
00:37:41,560 --> 00:37:45,520
you're searching for a podcast
as opposed to a podcast title.

644
00:37:46,000 --> 00:37:48,120
Which is why Mark had that
disclaimer at the beginning that

645
00:37:48,120 --> 00:37:51,120
we're not talking about
podcasting podcasts, but the

646
00:37:51,120 --> 00:37:54,800
search, the SEO aspect of it is
an important bit because it

647
00:37:54,800 --> 00:37:57,200
impacts the user's experience to
a degree.

648
00:37:57,960 --> 00:38:01,400
Promised it would be short.
That was not short, but that is

649
00:38:01,560 --> 00:38:02,640
all I wanted to say.
Yeah.

650
00:38:02,760 --> 00:38:06,400
And great insight there, Matt,
and I'm glad I came to you to

651
00:38:06,400 --> 00:38:09,920
wrap up that conversation 'cause
I think that that's a good place

652
00:38:09,920 --> 00:38:12,960
to stop.
And I'm, I am seeing lots of

653
00:38:12,960 --> 00:38:17,120
good things here in the chat,
lots of good examples of where

654
00:38:17,120 --> 00:38:20,840
people are using the literal
word in their titles or people I

655
00:38:20,840 --> 00:38:24,040
should say, you know, companies
and programs, etcetera.

656
00:38:24,320 --> 00:38:28,840
Yeah, I saw The Muppet Show from
Ashley or The Muppet Movie, but

657
00:38:28,840 --> 00:38:30,600
there is The Muppet Show as
well.

658
00:38:30,760 --> 00:38:33,360
I saw a few other good ones and
now I'm not finding them

659
00:38:33,360 --> 00:38:35,840
anymore.
But yeah, but Alex, I think

660
00:38:35,840 --> 00:38:37,960
also, I'll just say it for you,
Alex.

661
00:38:37,960 --> 00:38:40,600
Alex put it best in the chat
here.

662
00:38:41,040 --> 00:38:45,160
Call it whatever you want.
If the content is good, it won't

663
00:38:45,160 --> 00:38:50,080
matter for the most part.
I full fully agree with that.

664
00:38:50,640 --> 00:38:53,400
I mean, sure, it will still
maybe make it a little harder

665
00:38:53,400 --> 00:38:57,000
for people to find your podcast
if you're naming it whatever you

666
00:38:57,000 --> 00:38:58,640
want.
But I know what you mean by

667
00:38:58,640 --> 00:39:00,480
that, Alex, and I'm totally with
you.

668
00:39:00,880 --> 00:39:06,360
OK, Listen, I think we can make
the conversation about using a

669
00:39:06,360 --> 00:39:11,360
podcast graphic a a picture of,
I'm sorry, a microphone graphic

670
00:39:11,360 --> 00:39:14,520
using a picture of a microphone.
I think we'll have some similar

671
00:39:14,520 --> 00:39:17,960
arguments, so I think we can
make this a little bit of a

672
00:39:17,960 --> 00:39:22,400
shorter conversation, but why do
you think microphones became

673
00:39:22,400 --> 00:39:27,080
such a cliche in podcast logos?
That's the argument that I hear

674
00:39:27,080 --> 00:39:31,080
a lot is of course, and that
it's redundant, similar to why

675
00:39:31,080 --> 00:39:34,720
we don't use podcast in our
names, but I know a lot of

676
00:39:34,720 --> 00:39:38,400
people feel like it's cliche.
Alex, did you want to chime in?

677
00:39:39,400 --> 00:39:42,640
I just think that it all comes
down to your aesthetic of what

678
00:39:42,640 --> 00:39:47,720
the podcast is going to do.
And if you want to have that old

679
00:39:47,720 --> 00:39:52,280
school Johnny Carson or radio
feel.

680
00:39:52,560 --> 00:39:55,280
I mean, your your picture has
headphones on it.

681
00:39:55,520 --> 00:39:58,640
If that's the thing that you're
going for, then go for it.

682
00:39:58,920 --> 00:40:03,920
Again, I think I like it, but
that doesn't mean, you know, for

683
00:40:03,960 --> 00:40:08,720
for one podcast, it fits like if
it's an interview type thing

684
00:40:08,720 --> 00:40:11,120
where it's just you and you're
the focal point.

685
00:40:11,240 --> 00:40:13,200
But if you're on a certain
subject.

686
00:40:13,880 --> 00:40:17,040
Then that's something different.
Like if the, you know, we talked

687
00:40:17,040 --> 00:40:20,920
about the Joe Rogan experience,
it would make sense for him to

688
00:40:20,920 --> 00:40:23,760
have him podcast like looking
like he's podcasting.

689
00:40:23,960 --> 00:40:26,160
But then again, if you wanted to
have a stolen crossbones, it's

690
00:40:26,160 --> 00:40:28,040
fine too.
I know that would be devastating

691
00:40:28,040 --> 00:40:32,240
for Dr. but you know, the rest
of us, you know, we'll be fine.

692
00:40:32,720 --> 00:40:36,520
It just depends on what you're,
I mean, Lindsay wouldn't have

693
00:40:36,520 --> 00:40:39,880
that necessarily if she's
talking about Wellness warriors,

694
00:40:39,880 --> 00:40:42,160
you know what I mean?
Like that's something you could

695
00:40:42,160 --> 00:40:43,880
do something with it.
So you have to have you have to

696
00:40:43,880 --> 00:40:46,640
know what the name of the
podcast is and if it fits,

697
00:40:46,640 --> 00:40:49,960
that's great.
If it's a variety show or you

698
00:40:49,960 --> 00:40:53,960
have like a a bunch of different
topics, that is where you may

699
00:40:53,960 --> 00:40:56,960
want to have you as the focal
point with the headset and

700
00:40:56,960 --> 00:41:00,000
whatever else.
Again, it all comes back to the,

701
00:41:00,000 --> 00:41:02,120
the, the substance.
You can quote whatever the hell

702
00:41:02,120 --> 00:41:03,480
you want.
You can have whatever image you

703
00:41:03,480 --> 00:41:04,840
want.
If it's good, smallest can do

704
00:41:04,840 --> 00:41:09,920
whatever it wants 'cause they've
got, you know, or new heights.

705
00:41:09,920 --> 00:41:11,680
Nobody gives a crap.
They still call it the Philly

706
00:41:11,720 --> 00:41:13,320
Brother.
Yeah, the Kelsey Brothers

707
00:41:13,360 --> 00:41:14,960
podcast, like.
That's how a lot.

708
00:41:15,040 --> 00:41:17,040
Of us refer to it, yeah.
You know what I mean?

709
00:41:17,560 --> 00:41:19,840
Like, like you said, Taylor
Swift could name it whatever the

710
00:41:19,840 --> 00:41:21,800
hell she wants and have whatever
picture she wants.

711
00:41:21,800 --> 00:41:24,120
You should have a picture of a
duck and it wouldn't make a

712
00:41:24,120 --> 00:41:26,120
difference or whatever.
A bazillion download.

713
00:41:26,280 --> 00:41:28,840
So I mean.
Be the most fancy duck in the

714
00:41:28,840 --> 00:41:31,320
world.
But my point being is for newer

715
00:41:31,320 --> 00:41:35,120
podcasters, yeah, if that's
whatever you do, just own it and

716
00:41:35,120 --> 00:41:38,400
just that's your thing.
And like Lindsay has said, you

717
00:41:38,520 --> 00:41:39,760
know, I mean, I I was kidding
about it.

718
00:41:39,760 --> 00:41:41,240
It's like Spaceballs the
podcast.

719
00:41:41,360 --> 00:41:43,440
But I got to tell you
everything.

720
00:41:43,440 --> 00:41:46,600
You can use that, whatever that
one word is and put something on

721
00:41:46,600 --> 00:41:50,120
the end of it, and it's great.
So that's the way you have to

722
00:41:50,120 --> 00:41:53,160
look at it, whether it's a name
or an image, I think.

723
00:41:53,840 --> 00:41:55,520
Thank you, Alex.
What's interesting is when you

724
00:41:55,520 --> 00:41:59,840
mentioned Joe Rogan, I was
Googling to see if he uses a

725
00:41:59,840 --> 00:42:01,400
mic.
I can't remember if he uses a

726
00:42:01,400 --> 00:42:03,920
mic in his design.
Here's The funny thing.

727
00:42:04,120 --> 00:42:08,920
As I typed Joe Rogan, the first
word that pops up after Joe

728
00:42:08,920 --> 00:42:14,240
Rogan in the in the Google
populated suggestion is podcast,

729
00:42:14,240 --> 00:42:18,160
not experience.
Experience pops up 3 or 4

730
00:42:18,160 --> 00:42:21,320
suggestions later.
Just found that interesting.

731
00:42:21,720 --> 00:42:24,840
I mean, he basically got
everybody to use a sure mic.

732
00:42:25,000 --> 00:42:27,200
I'm not here to go down that
road, but I'm just saying he

733
00:42:27,200 --> 00:42:31,160
made it sexy to have a certain
type of mic because he's so

734
00:42:31,160 --> 00:42:34,160
popular.
So you know what's the trend?

735
00:42:34,480 --> 00:42:35,960
It's whoever's leading the
trend.

736
00:42:36,240 --> 00:42:39,960
So Joe Rogan's logo doesn't have
a microphone in it.

737
00:42:39,960 --> 00:42:44,160
It's his his big face.
And there's a piece of his

738
00:42:44,160 --> 00:42:48,600
microphone arm in the picture, I
guess.

739
00:42:48,600 --> 00:42:52,240
So, you know, that's kind of an
indication it's a radio show,

740
00:42:52,240 --> 00:42:55,000
podcast, something like that.
All right, I saw there were

741
00:42:55,000 --> 00:42:56,520
several people that wanted to
chime in.

742
00:42:56,520 --> 00:43:01,120
Dr. Were you one of them?
I subscribe to about 84

743
00:43:01,120 --> 00:43:08,000
different podcasts on podcasting
and it's my little way of

744
00:43:08,320 --> 00:43:12,440
quickly going through all the
podcast art to see which ones

745
00:43:12,440 --> 00:43:15,080
that are new that I should
subscribe to.

746
00:43:15,240 --> 00:43:18,520
You know, I don't, it's like
that's what I'm zeroing in on.

747
00:43:19,200 --> 00:43:24,840
However, for my clients, I try
and stay away from it because

748
00:43:24,840 --> 00:43:30,360
they're not doing a show about
podcasting, no.

749
00:43:30,880 --> 00:43:34,400
Yeah, OK.
And again, I'm, I just like to

750
00:43:34,400 --> 00:43:41,280
play devil's advocate here,
using other mediums to argue the

751
00:43:41,280 --> 00:43:43,760
point.
So for example, I mentioned

752
00:43:43,760 --> 00:43:46,800
Kelly Clarkson earlier, you
know, she has her daytime show

753
00:43:46,800 --> 00:43:51,800
and she also has a new show that
that's a prime time show called

754
00:43:52,320 --> 00:43:56,240
Songs and Stories where she sits
down with celebrities.

755
00:43:56,360 --> 00:44:00,680
I think mostly musicians make
sense with songs and interviews

756
00:44:00,680 --> 00:44:05,480
them and also duets, popular
songs that those artists are

757
00:44:05,480 --> 00:44:10,720
known for in her title, Songs
and Stories.

758
00:44:10,840 --> 00:44:15,240
The word O in songs is either a
record or ACDI, can't tell.

759
00:44:15,240 --> 00:44:19,840
But either way, it's indicating
that it's a show that has to do

760
00:44:19,840 --> 00:44:22,760
with songs.
The word is right there, and

761
00:44:22,760 --> 00:44:26,680
they're using a record to
indicate song.

762
00:44:27,120 --> 00:44:30,160
And by the way, I watched one of
those episodes, I was curious to

763
00:44:30,160 --> 00:44:32,880
see what it was all about.
And whenever they went to

764
00:44:32,880 --> 00:44:35,560
commercial break, you know,
they'd pop up that logo on the

765
00:44:35,560 --> 00:44:37,960
screen.
And they even included a

766
00:44:37,960 --> 00:44:40,480
microphone.
They don't have a problem with

767
00:44:40,480 --> 00:44:43,840
being very literal about their
their logos.

768
00:44:44,560 --> 00:44:47,120
Why should we?
By the way, in the room here,

769
00:44:47,120 --> 00:44:50,680
the poll is running for is it
cliche to feature a microphone

770
00:44:50,680 --> 00:44:54,720
in your podcast artwork?
And 63% say, no, it's not.

771
00:44:55,000 --> 00:44:58,080
And the last survey that I
mentioned earlier, it ended up

772
00:44:58,080 --> 00:45:03,160
being 54% saying it's totally
fine to use podcast in your

773
00:45:03,160 --> 00:45:05,360
title.
Lindsay, did you want to say

774
00:45:05,360 --> 00:45:07,760
something?
Yeah, really quick.

775
00:45:07,760 --> 00:45:11,120
So one of the things I learned,
I worked for an Italian company

776
00:45:11,120 --> 00:45:14,200
for 15 years.
And so we were in this way

777
00:45:14,480 --> 00:45:17,640
attempting to translate
sometimes, you know, real

778
00:45:17,640 --> 00:45:20,600
technical information.
And the thing that sticks to me

779
00:45:20,600 --> 00:45:24,200
when you just made that or, you
know, gave that example is that

780
00:45:24,240 --> 00:45:28,720
everything is meant to be
displayed so that a third grader

781
00:45:28,720 --> 00:45:32,280
could understand universally.
Like that's a global rule, one

782
00:45:32,280 --> 00:45:34,320
that I learned.
And so the literalness is

783
00:45:34,320 --> 00:45:38,680
necessary for people who may not
be as quick at the top of their

784
00:45:38,680 --> 00:45:44,760
head or as whatever, just as
exposed to whatever it is we

785
00:45:44,760 --> 00:45:47,480
think it's common sense.
So I just wanted to add that.

786
00:45:47,760 --> 00:45:49,200
Yeah, yeah.
Thank you, Lindsay.

787
00:45:49,200 --> 00:45:51,960
I think that's a good point.
It's a rule of thumb in

788
00:45:51,960 --> 00:45:55,560
marketing to be literal and
that's a rule of thumb in social

789
00:45:55,560 --> 00:45:57,360
media.
That's similar one that you just

790
00:45:57,360 --> 00:46:01,080
mentioned about, you know, it
has to be, it has to cater to

791
00:46:01,080 --> 00:46:03,880
1/3 grader.
I've heard similar things with

792
00:46:04,120 --> 00:46:08,800
your content on social media,
especially your written content.

793
00:46:10,040 --> 00:46:12,760
Now, that might not apply in
some platforms like say,

794
00:46:12,760 --> 00:46:17,280
LinkedIn, but platforms like
TikTok, Instagram, etcetera.

795
00:46:18,000 --> 00:46:20,600
Yeah, that's what that's often
advice I hear.

796
00:46:21,200 --> 00:46:24,240
Dumb it down.
I don't hear it quite like that.

797
00:46:24,240 --> 00:46:25,800
But yeah.
OK.

798
00:46:26,360 --> 00:46:29,280
Man, I, there are so many people
and I really want to get to wins

799
00:46:29,320 --> 00:46:31,560
from the week.
I'm going to give this last word

800
00:46:31,560 --> 00:46:35,360
to Chris Baglio and then let's
dive into some celebration and

801
00:46:35,360 --> 00:46:36,760
celebrate our wins from the
week.

802
00:46:36,760 --> 00:46:39,200
Go ahead, Chris.
Lindsay, I pretty much said what

803
00:46:39,200 --> 00:46:41,720
I was going to say, except she
articulated it so much better

804
00:46:41,720 --> 00:46:44,160
and much more data backed and
driven.

805
00:46:44,160 --> 00:46:47,840
But I agree.
I mean, having been in marketing

806
00:46:47,840 --> 00:46:52,080
and video for my entire life, I
think what happens is we're all

807
00:46:52,080 --> 00:46:53,680
in it, right?
We're creating, we're living

808
00:46:53,680 --> 00:46:55,800
with this all the time.
I don't want to use this as a

809
00:46:55,800 --> 00:46:58,800
derogatory term at all, but
like, normies, like our

810
00:46:58,800 --> 00:47:02,200
audience, like people who listen
like this is not what they do

811
00:47:02,200 --> 00:47:04,480
day in and day out.
They just want to listen to

812
00:47:04,480 --> 00:47:07,360
things that they like and enjoy.
Like, that's it in any way that

813
00:47:07,360 --> 00:47:09,400
we can make it easier for them
to consume.

814
00:47:09,680 --> 00:47:12,960
Find us, discover us is the best
thing possible.

815
00:47:12,960 --> 00:47:15,800
A lot of those things are just
easy visual cues.

816
00:47:16,040 --> 00:47:20,240
So yeah, like song swap
showdown, our logo is now, it's

817
00:47:20,240 --> 00:47:22,960
literally a record that's a song
swap showdown on it.

818
00:47:22,960 --> 00:47:26,320
Like, I'm not trying to make it
precious or overcomplicated

819
00:47:26,320 --> 00:47:27,680
anymore.
Think about the audience you

820
00:47:27,680 --> 00:47:30,800
have and like, make it easy,
make it accessible.

821
00:47:30,800 --> 00:47:32,960
My coach used to say this all
the time to me.

822
00:47:32,960 --> 00:47:36,600
Stop making things so precious.
We're so precious about this

823
00:47:36,600 --> 00:47:39,160
stuff.
But like we are but the rest of

824
00:47:39,160 --> 00:47:42,480
the world does not in our
audience is not make it easy

825
00:47:42,560 --> 00:47:45,240
visually easy to find, easily to
digest.

826
00:47:45,240 --> 00:47:47,080
Lindsay has said it much better
than I am.

827
00:47:47,080 --> 00:47:49,920
So I'm just really coming on
back of like her actual

828
00:47:49,920 --> 00:47:51,560
intelligent answer to that and
like.

829
00:47:51,680 --> 00:47:54,320
Getting all the feels here.
Yours was pretty intelligent

830
00:47:54,320 --> 00:47:56,000
too.
Thank you, Chris, I appreciate

831
00:47:56,000 --> 00:47:58,760
that.
OK, so listen, I know others

832
00:47:58,760 --> 00:48:01,600
wanted to chime in and if you
still do, please feel free to

833
00:48:01,600 --> 00:48:05,200
share it in the chat.
I want to keep things tight here

834
00:48:05,200 --> 00:48:09,640
because at 8:00 AM, I'm, as
Jonathan likes to say, jumping

835
00:48:09,640 --> 00:48:14,000
across the street, and I'm going
to the Chatter app and joining

836
00:48:14,000 --> 00:48:17,880
Jonathan over there for a
podcast discussion.

837
00:48:18,280 --> 00:48:20,240
And Jonathan, do you want to
share a little bit about where

838
00:48:20,240 --> 00:48:22,800
people can find it, what they
should search for to find it, if

839
00:48:22,800 --> 00:48:24,720
they want to come join us over
on Chatter.

840
00:48:24,960 --> 00:48:26,600
Are you available, Jonathan?
Yeah.

841
00:48:26,800 --> 00:48:29,320
You can head over to Chatter and
look for the morning chatter.

842
00:48:29,480 --> 00:48:33,560
They're hosting myself and Mark
for the hour from 8:00 to 9:00

843
00:48:34,280 --> 00:48:37,440
to talk about.
The challenges of putting

844
00:48:37,440 --> 00:48:39,600
together a podcasting
conference.

845
00:48:39,600 --> 00:48:43,560
So when we talked to Mark about
that today, so I might have a

846
00:48:43,560 --> 00:48:45,200
few things to say about that,
yes.

847
00:48:45,520 --> 00:48:48,080
Just a few.
Thank you, Jonathan.

848
00:48:48,360 --> 00:48:51,600
Appreciate that.
And now we're going to celebrate

849
00:48:51,600 --> 00:48:55,520
some wins from the week.
Now again, as I like to share, I

850
00:48:55,520 --> 00:48:58,400
don't care how you're judging
your wins.

851
00:48:58,400 --> 00:49:01,760
I don't care if you think
they're too small, if you think,

852
00:49:01,760 --> 00:49:05,120
oh, I can't share my win because
of that last person who shared

853
00:49:05,120 --> 00:49:07,640
their amazing win, it doesn't
matter.

854
00:49:07,640 --> 00:49:11,240
Your journey is your journey.
And if it's important enough to

855
00:49:11,240 --> 00:49:13,640
you, then we want to celebrate
it with you.

856
00:49:14,880 --> 00:49:18,600
So whatever that looks like to
you, bring it.

857
00:49:19,520 --> 00:49:25,560
OK, so I'm going to first start
with Dan as a guest on the

858
00:49:25,560 --> 00:49:28,600
stage, even though he's no guest
to this community.

859
00:49:28,960 --> 00:49:33,160
Dan, welcome back again and
please share any wins from your

860
00:49:33,160 --> 00:49:36,720
past week.
Thank you, it's been a long week

861
00:49:37,320 --> 00:49:42,480
recovery from sinus infections
and all the junk this past week

862
00:49:42,520 --> 00:49:46,520
and school is going very well.
Back in full time for the fall

863
00:49:46,520 --> 00:49:50,800
semester, so I'll just take all
of that and be happy.

864
00:49:50,840 --> 00:49:53,080
Yeah, that sounds like something
worth celebrating.

865
00:49:53,080 --> 00:49:55,920
Congratulations.
And Dan, remind us again what

866
00:49:55,920 --> 00:49:58,840
you are studying.
Cool.

867
00:50:01,280 --> 00:50:05,880
So technically I'm in line for
the bachelor's in Human Resource

868
00:50:05,880 --> 00:50:10,280
Management, but right now I have
about 400 credits and no degrees

869
00:50:10,280 --> 00:50:12,800
so I'm finishing an AS.
OK, gotcha.

870
00:50:12,880 --> 00:50:15,360
Gotcha.
Very cool of you going and

871
00:50:15,600 --> 00:50:18,960
getting that education.
Obviously, I'm guessing that's

872
00:50:18,960 --> 00:50:21,680
something that you really wanted
and it's cool to see you going

873
00:50:21,680 --> 00:50:23,120
through that.
Thank you for sharing.

874
00:50:23,560 --> 00:50:25,960
OK, we're going to keep it
moving here.

875
00:50:26,440 --> 00:50:29,440
And Chris, I see you jumping
back into the audience.

876
00:50:30,040 --> 00:50:31,920
I wanted you to come share a win
with us.

877
00:50:32,360 --> 00:50:34,320
That's fine.
And all of you in the audience,

878
00:50:34,320 --> 00:50:36,200
please come up if you want to
share any wins.

879
00:50:36,240 --> 00:50:39,160
I'll continue the trend and then
we'll go down the line.

880
00:50:39,440 --> 00:50:42,760
My wins from the week, EPC, the
Empowered Podcasting Conference,

881
00:50:42,760 --> 00:50:47,880
we're definitely seeing those
tickets sales coming in as

882
00:50:47,880 --> 00:50:51,040
expected as people tell us, even
though we learned this the hard

883
00:50:51,040 --> 00:50:54,480
way last year too.
People are very last minute and

884
00:50:54,480 --> 00:50:58,440
now that here we are kind of
last minute and doing a sale on

885
00:50:58,440 --> 00:51:01,320
top of that, those ticket sales
are starting to come in.

886
00:51:01,320 --> 00:51:03,760
It's make not starting.
We've had them before, but we

887
00:51:03,760 --> 00:51:06,440
had a big lull there for a
little while that was making me

888
00:51:06,440 --> 00:51:09,280
a little uncomfortable and now
I'm seeing those ticket sales

889
00:51:09,280 --> 00:51:13,160
surging again and I'm very
excited and grateful for it.

890
00:51:13,400 --> 00:51:17,520
Also, we had two well known
brands reach out to us this week

891
00:51:17,600 --> 00:51:20,360
inquiring for last minute
sponsorship.

892
00:51:20,800 --> 00:51:25,000
We'll see where that goes, but
still pretty cool to to get

893
00:51:25,000 --> 00:51:29,400
those kinds of inquiries.
And EPC, again, we landed, we

894
00:51:29,400 --> 00:51:32,760
did land an actual sponsor this
week.

895
00:51:33,200 --> 00:51:37,040
So that was a great win because
again, I've shared some of those

896
00:51:37,040 --> 00:51:39,600
struggles with you.
It's been really hard getting

897
00:51:39,600 --> 00:51:42,600
those sponsors over the this
past year, year and a half.

898
00:51:43,120 --> 00:51:46,800
So that was a refreshing thing
and looking forward to sharing

899
00:51:46,800 --> 00:51:48,400
more about that in the weeks
ahead.

900
00:51:48,400 --> 00:51:50,960
OK, Ashley, you got any wins for
us?

901
00:51:51,840 --> 00:51:54,000
Absolutely, and congratulations
on that.

902
00:51:54,040 --> 00:51:57,000
Thank you.
So once for the week, I created

903
00:51:57,000 --> 00:52:01,040
some pressure for myself.
I put out a social media of reel

904
00:52:01,040 --> 00:52:04,080
yesterday from an interview I
did with the singer-songwriter

905
00:52:04,560 --> 00:52:08,360
and I'm going to have an episode
out next week of Sunshine State

906
00:52:08,360 --> 00:52:10,880
Showcase.
So that's my win for this week

907
00:52:10,880 --> 00:52:13,000
and a win in the making.
Awesome.

908
00:52:13,080 --> 00:52:15,640
Congratulations, Ashley.
Very cool.

909
00:52:15,720 --> 00:52:19,200
Very cool to see you working
hard and putting those podcasts

910
00:52:19,200 --> 00:52:21,760
out there when you can.
I always enjoy what you're

911
00:52:21,760 --> 00:52:23,680
doing.
Good for you and let's keep it

912
00:52:23,680 --> 00:52:26,480
moving and go to Sid.
Sid, good morning again.

913
00:52:26,480 --> 00:52:29,520
Please share some wins with us.
So the win that I want to share

914
00:52:29,520 --> 00:52:32,400
is my TikTok journey or my book
top journey.

915
00:52:32,400 --> 00:52:36,840
I mentioned a couple of weeks
ago about my video blowing up.

916
00:52:36,840 --> 00:52:41,520
So my viral video quote UN quote
now has over 16,000 views.

917
00:52:41,520 --> 00:52:45,120
It's still getting views and
saves and comments like 3 weeks

918
00:52:45,120 --> 00:52:47,200
later.
But my over, I've been

919
00:52:47,480 --> 00:52:50,040
relatively consistent with
posting a book review each time

920
00:52:50,040 --> 00:52:52,240
I finish a book.
I'm trying to be sure I do one,

921
00:52:52,240 --> 00:52:54,400
at least one a week.
I need to do more.

922
00:52:54,400 --> 00:52:57,960
But you know, I'm just sharing
what seems to be working over

923
00:52:58,040 --> 00:53:00,640
there, which is my comments
about books that I'm reading

924
00:53:00,640 --> 00:53:03,640
because I'm a huge reader.
But every analytic that I'm

925
00:53:03,640 --> 00:53:06,600
looking at is for the last 60
days is way up.

926
00:53:06,600 --> 00:53:10,280
Like, you know, my views on my
posts are up 12,000%.

927
00:53:10,280 --> 00:53:13,560
My profile views are up almost
250%.

928
00:53:13,560 --> 00:53:18,480
My likes are up 1500%, my
comments are up 6200%.

929
00:53:18,480 --> 00:53:23,080
So the people wanted book
reviews and so I'm giving them

930
00:53:23,080 --> 00:53:25,600
book reviews and I love it
because it's one of my passions.

931
00:53:25,600 --> 00:53:27,800
So that's my one for the week.
Very cool.

932
00:53:27,800 --> 00:53:31,080
I was just looking at that
yesterday, I think Sid or

933
00:53:31,080 --> 00:53:34,080
definitely this week, but I was
just looking at that yesterday

934
00:53:34,080 --> 00:53:37,720
and seeing that content of yours
blowing up and how how

935
00:53:37,720 --> 00:53:41,720
fascinating too, right, because
I my guess is you know this what

936
00:53:41,720 --> 00:53:45,680
I I won't call it a whim, but it
certainly wasn't I don't think

937
00:53:45,680 --> 00:53:48,440
in your playbook as the kind of
content you were going to be

938
00:53:48,440 --> 00:53:50,360
putting out and expecting to see
it.

939
00:53:50,760 --> 00:53:53,000
So get out there so
successfully.

940
00:53:53,520 --> 00:53:54,280
So it's very.
Cool.

941
00:53:54,280 --> 00:53:55,960
You're spot on.
Yeah, you're spot on.

942
00:53:55,960 --> 00:53:58,600
It was not the type of content
that I thought would actually

943
00:53:58,600 --> 00:54:01,400
work, but what I did when it
popped off, I'm like, OK, the

944
00:54:01,400 --> 00:54:05,600
kickbox is telling me it wants
more book reviews.

945
00:54:05,600 --> 00:54:08,480
So I'm doing more book reviews.
And I love reading, so it's

946
00:54:08,480 --> 00:54:10,240
super easy for me to be able to
do.

947
00:54:10,960 --> 00:54:14,280
Yeah, some of the most obvious
things that we enjoy so much and

948
00:54:14,280 --> 00:54:18,360
we are passionate about that we
aren't sharing with the world,

949
00:54:18,920 --> 00:54:21,600
right.
It's once we actually go and

950
00:54:21,600 --> 00:54:24,280
start sharing it, we realize,
wow, people are actually into

951
00:54:24,280 --> 00:54:26,720
this kind of thing.
It's it's just funny to me that

952
00:54:26,840 --> 00:54:29,520
sometimes we don't connect those
dots.

953
00:54:29,920 --> 00:54:33,200
And then once we do, it's like,
oh, it's like that epiphany,

954
00:54:33,200 --> 00:54:36,360
that lightbulb moment.
All right, Dr. I'm coming to you

955
00:54:36,360 --> 00:54:38,720
next.
Please share your wins with us.

956
00:54:39,560 --> 00:54:46,440
OK, I have paid someone on
Fiverr to get my profile on sub

957
00:54:46,440 --> 00:54:51,880
stack up to par and also the
page where my newsletter will

958
00:54:51,880 --> 00:54:54,480
go.
So I'm moving in that direction.

959
00:54:54,920 --> 00:54:58,520
And also yesterday was my five
year wedding anniversary.

960
00:54:58,920 --> 00:55:01,120
Yay.
I mean we shacked up for 18

961
00:55:01,120 --> 00:55:06,000
years before that but that's OK.
And then for my anniversary

962
00:55:06,000 --> 00:55:14,280
gift, he gave me a self cleaning
litter box for my cats and I.

963
00:55:14,680 --> 00:55:17,880
I'm just overwhelmed.
I can't get them out-of-the-box

964
00:55:17,880 --> 00:55:22,120
that the litter box came in.
But I mean they still have yet

965
00:55:22,120 --> 00:55:24,160
to use it.
But we'll see how that goes.

966
00:55:24,720 --> 00:55:27,280
Stay tuned.
Dr. We have one of those and

967
00:55:27,280 --> 00:55:30,200
it's a life changer.
I mean, it's, yeah, it's like.

968
00:55:30,200 --> 00:55:33,160
Freaking amazing.
Get them to use it though, I

969
00:55:33,320 --> 00:55:34,920
mean.
Here's a tip.

970
00:55:35,680 --> 00:55:39,280
Hang on, Alex, here's a tip.
But put some of their old litter

971
00:55:39,280 --> 00:55:43,920
into it from the old litter box.
Oh my God.

972
00:55:44,440 --> 00:55:45,080
Wow.
OK, good.

973
00:55:45,080 --> 00:55:49,000
Google's your friend there.
And yeah, Google's your friend.

974
00:55:49,080 --> 00:55:51,640
That's what my wife had to do.
And I will tell you, if I gave

975
00:55:51,640 --> 00:55:54,800
my wife a self cleaning cat
litter box for anniversary, I

976
00:55:54,800 --> 00:55:57,520
would be standing in the line to
sign divorce papers.

977
00:55:57,520 --> 00:55:58,120
I'm just saying.
Oh.

978
00:55:58,480 --> 00:56:00,800
My God, I loved it.
It was what I really.

979
00:56:00,960 --> 00:56:01,800
Really.
Oh, there you go.

980
00:56:02,200 --> 00:56:04,040
There you go.
Your husband knows you well.

981
00:56:04,760 --> 00:56:07,720
That's right.
And it started kicks in in track

982
00:56:07,720 --> 00:56:10,760
with, you know, the whole new I
got a new toilet a couple weeks

983
00:56:10,760 --> 00:56:13,720
ago and the boys got a new
toilet yesterday so.

984
00:56:15,560 --> 00:56:21,160
Did you get him a frying pan?
I'm going to get I'm going to

985
00:56:21,160 --> 00:56:22,560
give my husband a frying pan,
but.

986
00:56:22,960 --> 00:56:26,120
Yeah, you can get him a frying
pan and say listen, you know.

987
00:56:26,880 --> 00:56:30,560
Hilarious.
Thank you, Dr. Congratulations.

988
00:56:30,560 --> 00:56:32,880
Thanks for sharing and let's
keep it moving.

989
00:56:32,880 --> 00:56:34,280
Matt, do you want to share some
wins with us?

990
00:56:34,640 --> 00:56:38,240
Yeah, just one I released an
episode this week, an interview

991
00:56:38,240 --> 00:56:41,480
with Mason Amadeus.
Him and his partner are

992
00:56:41,480 --> 00:56:44,440
currently doing a morning show
as a bit of accountability for

993
00:56:44,440 --> 00:56:47,840
themselves called the Bug and
Moss Telephone Show.

994
00:56:47,920 --> 00:56:51,360
There's a lot of inside jokes
wrong with that, but they didn't

995
00:56:51,360 --> 00:56:52,640
reflect on hearing the
interview.

996
00:56:52,640 --> 00:56:56,200
And there's a lot of very kind
compliments in the most recent

997
00:56:56,200 --> 00:56:59,560
episode that I LinkedIn the chat
by the only way to get it that

998
00:56:59,560 --> 00:57:02,880
wasn't listed in German.
Another reason why Google search

999
00:57:02,880 --> 00:57:05,640
is kind of breaking.
But yeah, that felt really nice,

1000
00:57:06,120 --> 00:57:08,960
you know, having a recording of
someone saying how nice the

1001
00:57:08,960 --> 00:57:10,880
interview sounded.
That's awesome.

1002
00:57:11,040 --> 00:57:12,880
Congratulations, Matt.
Very cool.

1003
00:57:13,240 --> 00:57:15,640
I think I saw you post on
LinkedIn about that.

1004
00:57:16,160 --> 00:57:19,200
Maybe it was yesterday.
But yeah, congratulations Matt

1005
00:57:19,200 --> 00:57:21,600
and Alex.
Any wins for us?

1006
00:57:22,160 --> 00:57:24,680
Yeah, survived middle school for
the first week.

1007
00:57:24,920 --> 00:57:28,320
I'm starting a new podcast
called Podcasting the Podcast,

1008
00:57:28,600 --> 00:57:35,040
and if I can figure out how to
take my chances on Spirit 'cause

1009
00:57:35,040 --> 00:57:36,880
they have the best flights I
might be.

1010
00:57:36,960 --> 00:57:41,600
I'm going to probably joining
you in North Carolina.

1011
00:57:41,720 --> 00:57:44,520
Awesome, awesome.
Congratulations and and.

1012
00:57:44,520 --> 00:57:46,560
Then I have to find a place to
stay, which is all another

1013
00:57:46,560 --> 00:57:48,320
issue.
There's yeah, and there's, I

1014
00:57:48,400 --> 00:57:50,360
think there's still a few hotel
rooms left.

1015
00:57:50,960 --> 00:57:53,960
Yeah, I'm going to try to fly
Spirit, but they also asked if I

1016
00:57:54,160 --> 00:57:56,600
wanted a seat belt for the wing,
so I don't know what we're

1017
00:57:56,600 --> 00:58:00,440
doing, Chris.
Spirit has the best meltdown

1018
00:58:00,440 --> 00:58:06,480
videos I've ever seen.
Every kind of, you know, Karen

1019
00:58:06,480 --> 00:58:09,800
and all all those videos, it's
always about Spirit.

1020
00:58:09,920 --> 00:58:12,080
When, just so I know, when is
everybody?

1021
00:58:12,120 --> 00:58:13,760
Is everybody going Friday or
Thursday?

1022
00:58:13,880 --> 00:58:17,440
Thursday because there's there's
this stuff on Friday from at

1023
00:58:17,480 --> 00:58:20,200
right after lunch.
There's stuff all afternoon.

1024
00:58:20,840 --> 00:58:22,600
I might reach out to you, Chris.
I was supposed to go to a

1025
00:58:22,600 --> 00:58:25,560
networking event with you, but
not with you.

1026
00:58:25,560 --> 00:58:28,040
But I was going to sneak in
there and I just couldn't get my

1027
00:58:28,040 --> 00:58:30,040
act together, so I got to talk
to you anyways all.

1028
00:58:31,040 --> 00:58:34,520
Right there you go.
So thank you all for lively

1029
00:58:34,520 --> 00:58:36,120
conversation.
Appreciate it.

1030
00:58:36,120 --> 00:58:38,440
I won't take up much more of
your time because I got to go

1031
00:58:38,440 --> 00:58:40,480
over across the street to
chatter.

1032
00:58:40,480 --> 00:58:42,280
So please join me if you've got
some time.

1033
00:58:42,600 --> 00:58:46,360
And we are back next week
Tuesday, 7:00 AM Eastern Time,

1034
00:58:46,360 --> 00:58:49,360
live on Clubhouse, live on
YouTube, and then of course

1035
00:58:49,360 --> 00:58:53,080
available for podcast just a
couple hours later.

1036
00:58:53,080 --> 00:58:57,160
So until Tuesday, make it a
great weekend.

1037
00:58:57,160 --> 00:58:58,320
Everybody take care.