363 - Podcast News: AI Platform “Fable” Lets You Step Into TV Shows

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Good morning podcasting Morning
Chat.

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Today is Wednesday, September
3rd, 2025 and today we're

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unpacking a wave of creator news
from YouTube's latest collab

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move to a brutally honest
podcasting study viral LinkedIn

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data in an AI powered twist on
binge worthy entertainment.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're listening via

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podcast, please share this
episode with a fellow podcaster.

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00:00:39,600 --> 00:00:43,440
And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again, podcasting,

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Morning chat.
Thank you for being here.

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I am your host, Mark Ronik.
And here with me on stage, we

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have producer Ashley Feller, Dr.
Faye, Sid Meadows, Jonathan

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Howard and Nick Nolbach.
We'll see who else from our cast

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and crew will be joining us in a
few.

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We'll see who'll be joining us
in the live audience in a few.

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It's not often that this happens
that there's like 0 people.

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Zero people.
We're very transparent here.

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We don't mind sharing this with
our podcast audience.

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And this week has just been a
little weird.

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It's just it's taken everyone a
minute to file in and buy

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halfway or so through the show.
All of a sudden we have a full

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audience.
But yeah, I guess this new

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month, this new fall month has
got people's schedules a little

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out of sorts.
So we're patient.

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And being that we've got five
other people here on stage with

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me, the show will go on.
And as I said at the top, it is

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news and comment day.
So let's play that music and

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what I'm going to ask the
moderators, the Co hosts here,

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the share button, bottom left
hand side.

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Please go ahead and ask people
to join us here on Clubhouse.

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And we are live on YouTube by
the way, as well.

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And actually, before we get into
the news I promised yesterday, a

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quick note about chatter chatter
online.

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The, as Jonathan puts it, the
app across the street.

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It's a similar app to Clubhouse,
but I would have to say probably

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a more robust 1, or at least
promises to be.

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So far it seems to be.
So it's like Clubhouse, but also

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has video and lots of other
features, including some

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monetization stuff.
We dabbled with it in July,

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yeah, in July specifically.
And overall it was going fine.

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There were a couple hiccups here
and there and I've forgotten

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really how to do the whole
simulcast thing because I was

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away for a few weeks and forgot
the sequence to make this thing

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happen.
So I just have to get a

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refresher from our friends at
Chatter and we'll get back to it

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soon.
Jonathan, anything else you want

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to share about Chatter before we
go on?

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Since you are our Chatter
representative?

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I think we're we'll get a set
back up over there and get

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things moving once again, OK?
Cool, I'll share that.

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All right, so let's dig in to
the news and the way I like to

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start.
Like of course, even though I

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played the music already, I feel
like I gotta hit the music as we

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officially dive in.
So the way I like to start is

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with some podcast data.
Total podcast episodes posted

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over the last week was 422,968
which is up 2.7% from the

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previous week and new episodes
it is up finally but sorry to

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let you down.
New episodes over the last 30

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days, 1.9 million and change
which is down but only really,

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if I'm being honest .3% from
last month.

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We need some sound effects.
Whoa.

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And.
We all you did just fine.

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We can use you Dr. And also by
the way, the number one podcast

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on Apple as of yesterday,
September 2nd, the Level Up

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podcast with Paul Alex, Paul,
Alex Espinosa and the number one

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podcast on Spotify is yet again,
the Joe Rogan Experience.

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And that is why we go to Dr. for
our top fives because we'd like

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to hear some other charters,
charters.

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Is that really the right way to
put it?

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You know what I mean?
So we will dig into that first.

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I just wanted to stick with the
podcast data that I'm sharing

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for a moment.
Pod News had reported last week

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that Buzz Sprouts network stats
for August show a drop for

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Spotify, specifically year over
year of 3.1%.

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However, those figures don't
include video played on Spotify,

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so that could increase their
overall numbers.

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Apple Podcast continues to lead
in terms of downloads at 37.1%.

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We sometimes hear these
revolving door statistics where

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sometimes Spotify is #1
sometimes Apple is and YouTube,

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etcetera.
Well, currently, year over year,

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Spotify is slightly down.
OK, Dr., Let's hear from you and

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those top fives.
OK so Spotify #5 is this past

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weekend with Theo von #4 is
Crime junkie #3 OK just creepy

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scary stories #2 crime
conspiracy called to murder #1

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The Joe Rogan experience.
Shocker.

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OK.
And you have another top five

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list from a specific category.
Yeah, I do.

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So I, I like these like off the
cuff kind of random categories.

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And this category today is
education for the kids and #5 I

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actually think this is kind of
cool.

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I might tune into it #5 is
trivia for the kids #4 is who

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Smarted educational podcast for
kids #3 is Smash Boom best, a

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funny smart debate show for kids
and family.

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Number 2 is brains on a science
podcast for kids and #1 wow in

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the world.
Wow in the world.

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I want to point something out
about this list.

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Dr. And by the way, side note,
Ashley's going to add in the

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timpani, since I forgot to hit
the button on your second top

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five S.
Our audience will hear that

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timpani, our podcast audience.
But I wanted to point out that

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I, I just think it's interesting
now #5 when we look at this

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education for kids list #5 the
title is Trivia for Kids.

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Straightforward title.
It's something it's it's very

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smart as far as searchability,
right, because you would imagine

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a lot of parents are probably
Googling trivia for kids,

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especially if they're going on
road trips or that kind of

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thing.
But if you notice the rest of

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the list, these aren't titles
that are quote UN quote

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discoverable.
Who's smarted, which I think is

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a fantastic title, but even the
other smash boom, best brains on

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wow in the world.
So.

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So how did they get to where?
Right look.

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And they're still in the top
five.

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To me, that means that they must
be doing because I tell my

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clients, listen, if you want to
name your show Hot Topics and

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there's only about 3 million
shows out there named Hot

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Topics, you're really going to
have to opt in the marketing

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game.
You're really going to have to

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really go out there and man
hammer it in, you know,

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advertise.
Paid advertising will help.

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Maybe getting on a lot of other
shows will help.

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You're really going to have to
punch it up.

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That's the only thing I can
think.

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Agreed.
And I mean, So what, what can we

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take away from this just in the
sense that do you happen to know

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just at first glance or when you
were putting this together, Dr.

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do you happen to know if these
are produced by big name

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production companies?
Oh yeah, You know what?

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I don't know.
Yeah.

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OK.
So you know that could be part

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of it too, right?
If you already have a built in

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large audience, you have a
little more flexibility.

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If you're playing the
discoverability game right, you

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can get a little more.
Creative let's talk about these

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random lists because they're
very kind of niche.

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There may be some really good
marketing out there.

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I'm child free by choice, so I
don't, I'm oblivious to where

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the where this advertising would
be for kids.

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Yeah.
So I don't know.

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I'm on this bandwagon like more
so and again lately where at the

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end of the day, do what you want
to do with your title.

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If you've got something that you
really feel is creative and

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clever, I don't want to tell you
don't do it.

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I think the idea here is just to
remember that when we suggest

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doing something like the number
5 under education for kids,

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trivia for kids, when we were
suggesting that it's just to

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help you with your
discoverability, It's to help

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you grow.
But if you've got something like

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who smarted, I can't tell you
not to use that.

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Sid, did you want?
I was just going to say if

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anybody wanted to comment on
that, go ahead, Sid.

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Good morning.
I'm just curious.

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Recently I did some research
about starting a new podcast and

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naming was something that was
really challenging.

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I haven't done anything with
that other than just do

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research, right?
But there's so many podcasts out

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there that finding an original
name is really hard.

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And they're really, there aren't
any underwritten rules, are

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there about podcasts with the
same name, right?

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It's just the discoverability
kind of thing, right?

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That you type in something and
somebody else has already named

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it.
Well, I say that, but you know,

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I remember there being a lawsuit
not long ago.

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There was an independent
podcast, something about

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shattering the glass or
something like that, and a

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celebrity came along and called
their podcast the same thing and

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taken to court and the celebrity
lost.

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If you trademark the name, I
think that's one thing, but it

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just was interesting that now
there's so many podcast shows,

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finding an original name is
actually going to be really hard

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if you're trying to find one
that nobody else has.

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Yeah, agreed.
And the more straightforward

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these days, the harder, right?
Like I looking for trivia for

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kids.
Obviously we know that's taken,

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but you know, if you're going to
be that straightforward, more

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and more of these days, even
that's more challenging to

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secure.
But yeah, I mean, I try to avoid

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naming a podcast when I'm
working with clients the same as

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another one just to avoid
confusion, just because I would

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hate to see somebody searching
specifically.

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They could have landed on your
show, but they accidentally land

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on another one.
Right, but this is also where

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the subtitle, or some people
call it an extension can come in

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to differentiate, you know?
Absolutely, 100%.

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Let's check in with Nick.
Nick, what did you want to add?

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Hey, good morning.
Wasn't related to this but on

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that topic, usually what I would
do when I like, when I was like

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for the AI briefing, I remember
you and I mark went back and

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forth on names.
Then we'd go check online and a

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lot of times I'd check if other
podcasts did exist with a the

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same or similar name, check to
see if they're active because

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there were some shows that had
the same name that I wanted, but

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they put out one episode back in
2022.

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If you're going to be consistent
with the episodes and you're

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going to constantly be putting
stuff out, it's probably not

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going to be too big of an issue
because you're going to blow

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past them at the rankings and
search results that pop up.

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But when you have multiple
active podcasts with the same

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game, that's where it can get
probably a little bit more

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tricky.
I I tend to avoid.

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Great advice, Nick.
There may be some people using

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that name, but just cuz they're
using that name doesn't mean

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they're actively publishing new
episodes.

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And that could be a good cue for
you to do that.

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But I will end this part of the
conversation by saying this.

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Consult a lawyer.
If you're really taking this

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thing seriously, consult a
lawyer.

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Reach Outlook up Gordon
Firemark, the podcast Lawyer, if

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that's a direction you may want
to go or use an attorney you

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already have just to get some
guidance, some official legal

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guidance if you're going, if
you're considering naming your

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podcast the same as another.
So let's dig into another area

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we do every week when we cover
the news, some events happening

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around the world, and I do mean
around the world.

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Podcast Day Asia starts today,
September 3rd.

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There's a full schedule
available over at Pod News.

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And Speaking of Pod news,
they're also streaming the

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entire event from 4:50 New York
time and it says 10:00 PM to

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5:00.
AMI think it's supposed to say

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10:00 PM to 5:10 AM to 5:00 PM,
but I could be wrong.

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Check Pod News for details and
we'll try to put a link in the

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show notes if that's of interest
to you.

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00:14:32,360 --> 00:14:36,800
Also, I've been sharing Pod
Summit YYC 2025 that's a

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00:14:36,800 --> 00:14:42,080
podcaster event in Calgary,
Canada, and of course the

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00:14:42,080 --> 00:14:46,880
Empowered Podcasting Conference
2025 that starts September 26th,

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00:14:46,880 --> 00:14:51,440
Friday, most of the day, Friday
into the evening with a happy

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00:14:51,440 --> 00:14:56,040
hour, and then all of Saturday
the 27th doing workshops,

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00:14:56,040 --> 00:14:59,720
presentations and a hell of a
lot of networking.

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00:14:59,880 --> 00:15:04,280
This is a prime opportunity to
really not just network with

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00:15:04,280 --> 00:15:07,480
attendees, but you have the
opportunity to network with all

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00:15:07,480 --> 00:15:11,200
the speakers and presenters as
well, which of course you can

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00:15:11,200 --> 00:15:13,840
do.
And you do have that technically

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00:15:13,960 --> 00:15:16,280
that opportunity at these other
conferences.

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00:15:16,440 --> 00:15:19,760
But when we're talking about a
smaller conference like ours, an

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00:15:19,760 --> 00:15:24,840
intentionally smaller conference
like ours, you can really sit

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00:15:24,840 --> 00:15:28,240
down and get to know these
people and learn from these

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00:15:28,240 --> 00:15:31,080
people, not just from their
presentations, but after we're

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00:15:31,320 --> 00:15:34,920
or before their presentations in
the hallways, at the free lunch

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00:15:34,920 --> 00:15:38,760
that we provide all attendees on
Saturday, at the happy hour at

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00:15:38,760 --> 00:15:43,640
the party on Saturday night.
These speakers are part of the

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00:15:43,640 --> 00:15:46,760
experience.
They're not just there to unload

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00:15:46,760 --> 00:15:50,920
information on you.
So if you want to get a ticket

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00:15:50,920 --> 00:15:56,640
for 50, that's 50 percent off,
go to empoweredpodcasting.com

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00:15:56,640 --> 00:16:03,040
right now and book your tickets.
Use code EPCL D50, that's Labor

247
00:16:03,040 --> 00:16:04,920
Day.
The LD, we're doing this

248
00:16:04,920 --> 00:16:07,520
promotion for this week of Labor
Day.

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00:16:07,520 --> 00:16:13,800
So that's EPC LD50 to get 50%
off your ticket.

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00:16:13,800 --> 00:16:16,160
That's, look, let's just be
straightforward.

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00:16:16,160 --> 00:16:20,160
That's 100 bucks for that entire
weekend that I just quickly laid

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00:16:20,160 --> 00:16:22,840
out for you.
It's well worth it.

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00:16:22,840 --> 00:16:27,000
It's in Charlotte, NC.
We would love to see you there.

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00:16:27,200 --> 00:16:30,440
If you have any questions,
you're free to reach out to me

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00:16:30,800 --> 00:16:34,680
mark@ironicmedia.com but more
importantly, go to

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00:16:34,680 --> 00:16:38,200
empoweredpodcasting.com.
DRI know you're about to cook

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00:16:38,200 --> 00:16:40,080
some eggs.
You wanted to share something?

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00:16:40,600 --> 00:16:44,680
I did.
So I have accepted, I guess a

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00:16:44,680 --> 00:16:49,240
position someone someone asked
me to be a regular contributor

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00:16:49,240 --> 00:16:53,160
to a new newsletter that they're
trying to get off the ground.

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00:16:53,160 --> 00:16:56,600
It's called Feed Drops.
It's off of sub Stack, but you

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00:16:56,600 --> 00:16:59,400
can get it right in your e-mail
box.

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00:16:59,440 --> 00:17:05,119
And I did my first article all
on the Empowered Podcasting

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00:17:05,119 --> 00:17:08,119
Conference and how bigger is not
better.

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00:17:11,000 --> 00:17:14,880
You know, as a guy, as a guy,
when I say size doesn't matter,

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00:17:14,880 --> 00:17:16,880
it really comes off the wrong
way.

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00:17:16,880 --> 00:17:24,560
But I mean it.
I meet it and I hope you go and

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00:17:24,560 --> 00:17:28,960
I hope you go to sub stack and
take a read and you know, reply

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00:17:28,960 --> 00:17:32,920
comments, tell me what I did
wrong, tell me what I did right.

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00:17:32,920 --> 00:17:34,760
I don't care, but just comment
on it.

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00:17:34,760 --> 00:17:37,840
I'm really proud to be working
with feed drops.

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00:17:37,840 --> 00:17:42,240
It's also a community, so they
have a bunch of things happening

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00:17:42,240 --> 00:17:45,720
in their community as well, but
it's all happening on sub stack

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00:17:45,760 --> 00:17:48,240
and I'm really proud of it, so
thanks.

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00:17:48,360 --> 00:17:51,840
And I'm really grateful.
Thank you for doing that, Dr.

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00:17:51,840 --> 00:17:55,240
for doing that first article
about Empowered podcasting.

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00:17:55,240 --> 00:17:58,080
I shared a link in the chat.
We will share it in the show

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00:17:58,080 --> 00:18:01,560
notes as well.
And to DRS point, yeah, please

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00:18:02,080 --> 00:18:07,280
comment on it, give it a like,
do the things, engage with it

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00:18:07,680 --> 00:18:11,360
because that's just going to
help it and help feed drops as

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00:18:11,360 --> 00:18:13,440
well.
And more importantly, help us

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00:18:13,440 --> 00:18:15,480
help the Empowered Podcasting
Conference.

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00:18:15,560 --> 00:18:18,760
And and it will tell the editor
that Yar is worthy.

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00:18:19,640 --> 00:18:22,960
That's right, that's right.
Let's help Dr. as well.

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00:18:23,160 --> 00:18:25,440
Thank you for doing that, Dr.
Very cool.

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00:18:25,880 --> 00:18:29,600
OK, and now let's get to some
news bites.

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00:18:31,200 --> 00:18:37,480
I will kick things off because
after around 717, Dr. has to go

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00:18:37,800 --> 00:18:42,280
make breakfast for her hubby.
So I'll take this first story.

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00:18:42,280 --> 00:18:45,880
A couple of months back we
shared that the well known

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00:18:45,880 --> 00:18:50,720
podcast WTF with Marc Maron was
coming to an end and I believe

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00:18:50,720 --> 00:18:53,520
it's sometime this month if I'm
not mistaken.

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00:18:54,200 --> 00:18:58,520
WTF, as we had shared once
before, has been one of those

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00:18:58,520 --> 00:19:02,240
shows, I'll say those.
One of those rare shows that

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00:19:02,240 --> 00:19:04,560
helped shape podcasting into
what it is today.

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00:19:04,720 --> 00:19:07,640
One of those shows that really
helped put podcasting on the

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00:19:07,640 --> 00:19:12,000
map, and now there's a way to
hold on to that legacy.

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00:19:12,000 --> 00:19:15,000
I giggle just a little bit,
because who would have thought?

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00:19:15,440 --> 00:19:21,280
The official WTF graphic novel
is coming out and it captures

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00:19:21,280 --> 00:19:24,360
the spirit of the show in a
whole new medium.

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00:19:24,360 --> 00:19:28,880
The project launches tomorrow,
September 4th on Kickstarter.

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00:19:29,840 --> 00:19:33,840
And believe it or not, it's
already fully funded, which

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00:19:33,840 --> 00:19:36,360
means this thing is absolutely
happening.

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00:19:36,480 --> 00:19:39,520
But you can still be a part of
it from the start and contribute

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00:19:39,520 --> 00:19:47,160
I believe going to Kickstarter.
Just search WTF and you should

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00:19:47,160 --> 00:19:50,800
find it.
Or maybe WTF is a podcast that

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00:19:50,800 --> 00:19:55,360
would also help.
Also, we had announced a while

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00:19:55,360 --> 00:20:00,520
back, probably in June, iOS 26
for you iPhone users is coming

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00:20:00,520 --> 00:20:04,800
out in the next couple of weeks.
And with the new update comes

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00:20:04,800 --> 00:20:08,480
some interesting changes
specifically to the podcast app.

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00:20:09,280 --> 00:20:13,800
First up, the app.
And really I think most of the

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00:20:13,800 --> 00:20:19,240
iOS platform is going to get a
visual facelift with their new

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00:20:19,480 --> 00:20:25,240
quote Liquid Glass design, which
is some translucent shiny UI

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00:20:25,240 --> 00:20:27,120
element.
Or Elements.

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00:20:27,520 --> 00:20:32,160
It has more rounded buttons, a
floating tab bar and a layered

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00:20:32,160 --> 00:20:35,080
glass look.
So that's one.

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00:20:35,080 --> 00:20:37,760
And then on the functionality
front, which is probably what

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00:20:37,760 --> 00:20:44,160
you're more interested in, Apple
is taking a cue from apps like

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00:20:44,440 --> 00:20:47,880
Overcast.
Playback speeds now range from

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00:20:48,360 --> 00:20:55,320
0.5 up to three times the speed.
And get this, you can fine tune

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00:20:55,320 --> 00:21:01,240
it in .1 increments using a
slick little dial in the speed

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00:21:01,240 --> 00:21:03,640
menu.
Plus there's a new enhanced

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00:21:03,640 --> 00:21:07,600
dialogue toggle that isolates
voices and it drops the

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00:21:07,600 --> 00:21:11,720
background noise.
I am not suggesting with that

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00:21:12,040 --> 00:21:15,440
new feature in mind that you
don't have to reduce background

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00:21:15,440 --> 00:21:17,680
noise if you have a noisy
background.

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00:21:17,680 --> 00:21:20,840
I still think that's important
for you to do, but if for some

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00:21:20,840 --> 00:21:26,440
reason you did accidentally I'll
assume upload a show with a lot

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00:21:26,440 --> 00:21:29,120
of background noise, sounds like
Apple's going to take care of

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00:21:29,120 --> 00:21:33,240
that for you.
And a nerdy bonus for you both

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00:21:33,240 --> 00:21:38,040
your speed settings and dialogue
enhancement are saved per show,

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00:21:38,720 --> 00:21:42,080
so no more having to re toggle
every time you go to a new

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00:21:42,080 --> 00:21:46,080
podcast to listen it will
remember your settings.

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00:21:46,080 --> 00:21:51,640
Or you can pick individual shows
to do those features.

334
00:21:51,920 --> 00:21:55,960
Very cool feature.
I wanted to go to Dr. Next but I

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00:21:55,960 --> 00:21:57,560
have a feeling she's still
cooking.

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00:21:57,560 --> 00:21:59,160
Breakfast.
No problem.

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00:21:59,160 --> 00:22:02,320
We're going to go to some AI
news for you.

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00:22:02,320 --> 00:22:05,320
I'm going to skip the news bites
for a second and jump to AI

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00:22:05,320 --> 00:22:08,360
news.
Which, Nick, I know, at least I

340
00:22:08,360 --> 00:22:11,000
think I haven't looked at my
texts this morning.

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00:22:11,240 --> 00:22:12,880
I know that.
Let me see.

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00:22:12,880 --> 00:22:14,480
Yeah.
You don't have anything super

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00:22:14,480 --> 00:22:18,480
notable, although I do know
you've been playing with Gemini

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00:22:18,480 --> 00:22:21,040
2.5 Flash.
I know I've been playing with

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00:22:21,040 --> 00:22:22,320
it.
We could talk about that if

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00:22:22,320 --> 00:22:25,800
you've got anything there, but
Nick and I were talking over the

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00:22:25,800 --> 00:22:29,800
weekend about this TikTok that I
saw, and I'll play a clip for

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00:22:29,800 --> 00:22:33,520
you from it in a moment.
This is really interesting and

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00:22:33,520 --> 00:22:37,000
fascinating to me.
So imagine Netflix.

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00:22:37,360 --> 00:22:40,560
OK, just think about when you
open up Netflix and you've got

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00:22:40,560 --> 00:22:42,960
that display of all the
different content that they

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00:22:42,960 --> 00:22:48,600
have, but all of that content is
actually built with AI.

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00:22:50,280 --> 00:22:53,800
And here's the real twist to it.
You don't just watch it, you can

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00:22:53,800 --> 00:22:58,800
actually step inside as a
character and you also have the

355
00:22:58,800 --> 00:23:03,680
option to create brand new
episodes, alternate endings, and

356
00:23:03,680 --> 00:23:08,360
even spin offs of your own.
So it's like binge watching

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00:23:08,360 --> 00:23:12,360
Meets World building.
The company behind it is called

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00:23:12,360 --> 00:23:15,480
Fable and they're saying they've
just invented a whole new

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00:23:15,480 --> 00:23:21,480
category called playable shows.
Now I'm going to play this clip

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00:23:21,680 --> 00:23:26,160
for you first and then we can
talk a little bit more about why

361
00:23:26,160 --> 00:23:28,800
I think that this is an
important conversation for us to

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00:23:28,800 --> 00:23:31,960
have and maybe you can make some
assumptions along the way but

363
00:23:31,960 --> 00:23:34,440
let me play this clip for you
and then we'll talk more about

364
00:23:34,440 --> 00:23:37,560
it on the other side.
This company is building an AI

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00:23:37,560 --> 00:23:40,200
version of Netflix.
It looks like Netflix, but all

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00:23:40,200 --> 00:23:43,000
the shows are made with AI and
here's the crazy part.

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00:23:43,000 --> 00:23:45,760
These aren't just movies and TV
shows that you watch.

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00:23:45,760 --> 00:23:48,400
They're actually interactive,
where you as the viewer can

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00:23:48,400 --> 00:23:51,360
become a character and even your
own episodes.

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00:23:51,360 --> 00:23:53,720
The company's called Fable, and
it turns out they might have

371
00:23:53,720 --> 00:23:56,600
just invented a whole new
category of entertainment.

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00:23:56,600 --> 00:23:59,880
Now, two years ago, Fable went
super viral for recreating South

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00:23:59,880 --> 00:24:01,880
Park with AI.
You could just type in the plot

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00:24:01,880 --> 00:24:04,640
for any South Park episode and
boom, they could generate it

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00:24:04,640 --> 00:24:07,040
from scratch.
The characters, the sounds, the

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00:24:07,040 --> 00:24:08,880
scenes, everything.
It was pretty incredible.

377
00:24:08,880 --> 00:24:11,160
Now, the South Park stunt was
just a demo, but it was also the

378
00:24:11,160 --> 00:24:14,000
seed for something much bigger,
playable shows.

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00:24:14,000 --> 00:24:16,800
And this is where things get
wild on Fable showrunner

380
00:24:16,800 --> 00:24:19,040
platform.
New shows aren't just episodes

381
00:24:19,040 --> 00:24:20,120
that you watch.
They're more like.

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00:24:20,200 --> 00:24:23,760
Like worlds that get created for
viewers to build on top of, each

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00:24:23,760 --> 00:24:26,160
show has a unique design
aesthetic and things like

384
00:24:26,240 --> 00:24:28,840
characters, environments,
locations, and plots.

385
00:24:28,840 --> 00:24:31,680
But here's the difference.
Viewers can dive into the show's

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00:24:31,680 --> 00:24:33,680
world and make their own
episodes.

387
00:24:33,720 --> 00:24:36,320
They can add themselves as
characters, turn real locations

388
00:24:36,320 --> 00:24:38,880
into scenes, and even come up
with their own alternate

389
00:24:38,880 --> 00:24:40,800
endings.
And this means every show has a

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00:24:40,800 --> 00:24:44,200
base world and hero episodes,
and then thousands of spin off

391
00:24:44,200 --> 00:24:47,320
sequels and fan versions
combining together to build out

392
00:24:47,360 --> 00:24:49,600
the cinematic universe.
And if you're into business?

393
00:24:49,600 --> 00:24:51,480
Here's the cool.
Part for all those fan spin offs

394
00:24:51,480 --> 00:24:54,480
there's a revenue split back to
the original creator the one

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00:24:54,480 --> 00:24:57,800
that had dreamed up the original
world in the 1st place So for

396
00:24:57,800 --> 00:25:01,320
example let's say you dreamed up
the original cinematic world for

397
00:25:01,320 --> 00:25:03,560
Game of Thrones and you're a
small team produced the first

398
00:25:03,560 --> 00:25:05,720
couple dozen episodes.
If you added that show on fable

399
00:25:05,720 --> 00:25:08,680
millions of fans around the
world could build on top of your

400
00:25:08,680 --> 00:25:11,440
original IP and how great would
that have been to get alternate

401
00:25:11,440 --> 00:25:13,200
endings of the real Game of
Thrones.

402
00:25:13,240 --> 00:25:16,320
Now it's still early days for
this technology but Amazon just

403
00:25:16,320 --> 00:25:18,880
invested in Fable so it looks
like this is going to be a

404
00:25:18,880 --> 00:25:20,800
thing.
I think Fable just sneakily

405
00:25:20,800 --> 00:25:23,960
invented a whole new category of
playable content.

406
00:25:24,800 --> 00:25:28,000
There you go.
And that was from creator Kane

407
00:25:28,120 --> 00:25:30,760
Callaway.
We'll put a link to Kane

408
00:25:30,760 --> 00:25:35,000
Callaway, but it is at Kane
Callaway and he spells that with

409
00:25:35,120 --> 00:25:40,480
2K's, not 2C's.
So Kane KA etcetera.

410
00:25:40,840 --> 00:25:43,520
King Callaway.
So check that out if you want to

411
00:25:43,520 --> 00:25:46,480
learn more.
So Nick, we were talking a

412
00:25:46,480 --> 00:25:48,960
little bit about it and then I
kind of stopped talking to you

413
00:25:48,960 --> 00:25:51,200
because I figured, you know
what, let's talk about it on the

414
00:25:51,200 --> 00:25:54,960
show.
As podcasters often say, hold it

415
00:25:54,960 --> 00:25:58,360
and save it for the show.
So with that Nick, what are some

416
00:25:58,360 --> 00:26:00,840
thoughts?
What are some questions that

417
00:26:00,840 --> 00:26:06,000
comes to mind for you when it
comes to this kind of content

418
00:26:06,000 --> 00:26:10,480
creating?
Awesome, I like the idea like

419
00:26:10,480 --> 00:26:13,600
there's so many creative people
out there in the world that

420
00:26:14,320 --> 00:26:18,520
don't have the resources, don't
have the ability to put together

421
00:26:18,520 --> 00:26:22,120
these shows, but could take
existing shows and create some

422
00:26:22,120 --> 00:26:25,400
really awesome content around
that, which I think is awesome

423
00:26:25,400 --> 00:26:28,360
that it gives a lot of power to
these creative individuals.

424
00:26:28,880 --> 00:26:33,720
And I guess there are two big
things that I noticed and I, I,

425
00:26:33,760 --> 00:26:37,320
I kind of mentioned to you this
weekend, but one, the fact that

426
00:26:37,320 --> 00:26:42,200
the original creator of the IP
gets revenue share of that I

427
00:26:42,200 --> 00:26:44,440
think is awesome.
That helps with a lot of the

428
00:26:44,440 --> 00:26:47,920
issues that artists and
creatives have had with AI since

429
00:26:47,920 --> 00:26:50,120
it came out.
So they are giving credit back

430
00:26:50,120 --> 00:26:52,480
where credit is due for the
original idea.

431
00:26:52,640 --> 00:26:59,200
But the bigger question I had as
the creator, I imagine some of

432
00:26:59,200 --> 00:27:02,480
these big shows like Game of
Thrones as an example that was

433
00:27:02,480 --> 00:27:07,000
mentioned in the video, the
writer of it has this big grand

434
00:27:07,000 --> 00:27:10,200
vision of what this entire world
entails.

435
00:27:10,640 --> 00:27:12,720
And yeah, it might take some
time to get all of that down on

436
00:27:12,720 --> 00:27:17,080
paper or down on a show or
whatever that medium is.

437
00:27:17,280 --> 00:27:21,600
But if other people are able to
spin off of that show, would

438
00:27:21,600 --> 00:27:26,480
that not pull away from that
original creators grand plan for

439
00:27:26,480 --> 00:27:32,320
it all with that kind of loop?
The overall image that the

440
00:27:32,320 --> 00:27:34,680
creator wanted to give the
viewers?

441
00:27:35,360 --> 00:27:38,600
So let's talk about that first.
I want to hear from those of you

442
00:27:38,600 --> 00:27:41,120
on stage.
And we do now have an audience.

443
00:27:41,360 --> 00:27:44,280
We started with zero.
We now have a bunch of people

444
00:27:44,280 --> 00:27:46,160
here.
And you all are welcome to come

445
00:27:46,160 --> 00:27:50,520
up and chime in on this because
this is, look, let's start with

446
00:27:50,600 --> 00:27:52,960
Nick's second point, right,
Will?

447
00:27:53,280 --> 00:27:56,520
And which really raises a
question for me, Will big shows

448
00:27:56,840 --> 00:27:59,400
and creators even take advantage
of this?

449
00:27:59,600 --> 00:28:03,800
Like the HBOS, you know, when we
talk about Game of Thrones,

450
00:28:04,280 --> 00:28:06,640
would they even take advantage
of something like this?

451
00:28:06,640 --> 00:28:10,000
They may opt out of stuff like
this for those reasons.

452
00:28:10,000 --> 00:28:14,240
You were saying that it could
hurt the integrity of the show

453
00:28:14,240 --> 00:28:20,320
or the intention of the show,
and it could affect how people

454
00:28:20,320 --> 00:28:25,560
are viewing, consuming the
content that the original

455
00:28:25,560 --> 00:28:30,360
creator put out there.
I think is it really something

456
00:28:30,360 --> 00:28:33,240
that big shows will take
advantage of, or is it a better

457
00:28:33,240 --> 00:28:37,480
play for smaller creators, for
creators like you and me that

458
00:28:37,480 --> 00:28:41,720
are looking to put themselves on
the map to get their show or

459
00:28:41,720 --> 00:28:45,480
their content out there?
Because I think that that could

460
00:28:45,480 --> 00:28:49,280
be a great way for a content
creator.

461
00:28:49,280 --> 00:28:52,440
A smaller one that doesn't have
a big production company behind

462
00:28:52,440 --> 00:28:57,600
them could be a great way for
them to grow and get their

463
00:28:57,600 --> 00:29:00,640
stories out there, get their
content out there, get their

464
00:29:00,640 --> 00:29:03,800
creativity out there and allow
people to expand on it.

465
00:29:03,800 --> 00:29:06,440
And Oh yeah, by the way, let's
not blow past.

466
00:29:06,920 --> 00:29:09,280
They'll get some a revenue share
for it.

467
00:29:10,040 --> 00:29:12,640
They'll still get paid for that
content.

468
00:29:13,320 --> 00:29:16,560
Also see that as an opportunity.
Like I think of the creators of

469
00:29:16,560 --> 00:29:19,720
South Park, like those two guys
are hilarious.

470
00:29:19,720 --> 00:29:23,240
They been around for a while,
they're getting a little older.

471
00:29:23,240 --> 00:29:25,240
Who knows how long they're going
to want to continue doing it,

472
00:29:25,800 --> 00:29:29,600
but if if some hilarious creator
is making spin offs to South

473
00:29:29,600 --> 00:29:34,560
Park episode and they see that,
they could see that as an

474
00:29:34,560 --> 00:29:39,600
opportunity to bring that person
on as a potential writer or

475
00:29:40,720 --> 00:29:42,600
member of that show looking
forward.

476
00:29:43,360 --> 00:29:46,800
So it could create opportunities
like that that yes, aren't

477
00:29:46,800 --> 00:29:52,120
necessarily AI related, but
shine light on some of these

478
00:29:52,680 --> 00:29:57,840
funnier creative individuals.
Renee, hi, welcome to the stage.

479
00:29:57,840 --> 00:30:01,120
And what's your take on it?
I had two quick thoughts as you

480
00:30:01,120 --> 00:30:04,160
guys were talking.
So the first thing is to answer

481
00:30:04,160 --> 00:30:06,920
Mark's question, I think, you
know, the big companies are

482
00:30:06,920 --> 00:30:09,480
going to be slow to the game and
they're going to follow the

483
00:30:09,480 --> 00:30:11,280
money.
So some are going to want to

484
00:30:11,280 --> 00:30:14,240
keep their legacy pure and
they're not going to want it

485
00:30:14,240 --> 00:30:16,960
touched where others are going
to be motivated by money.

486
00:30:16,960 --> 00:30:19,720
So if they're seeing how much
money is coming back to the

487
00:30:19,720 --> 00:30:22,520
original creator, they're going
to watch it with other people.

488
00:30:22,680 --> 00:30:26,200
And then I think at that point,
they may put their their show

489
00:30:26,200 --> 00:30:30,720
out there and just offered up as
a sacrifice just because of the

490
00:30:30,720 --> 00:30:33,240
residual money that people would
want.

491
00:30:33,240 --> 00:30:36,320
Because I'm sure there's a lot
of shows out there that people

492
00:30:36,320 --> 00:30:38,400
say, Oh my gosh, I would love to
be in that show.

493
00:30:38,640 --> 00:30:41,280
I would fit.
So like, let's say Seinfeld, you

494
00:30:41,280 --> 00:30:44,120
know, Seinfeld, Oh my gosh, I
would love to be in that show.

495
00:30:44,120 --> 00:30:46,800
Or just something like that
where you can just see like if,

496
00:30:46,920 --> 00:30:49,920
if they were real people, they'd
be my best friends and I would

497
00:30:49,920 --> 00:30:52,760
hang out with them so much.
That would be the coolest thing.

498
00:30:52,760 --> 00:30:57,160
So I think following the money
is the main thing.

499
00:30:57,320 --> 00:31:00,200
The other thing is I think that
will happen.

500
00:31:00,200 --> 00:31:03,800
And then the other thought was
right away was how virtual

501
00:31:03,800 --> 00:31:06,920
reality is going to play into
this when that matches up with

502
00:31:06,920 --> 00:31:08,880
it.
So now you're going to be

503
00:31:09,000 --> 00:31:11,640
playing, you're going to be
watching the show, and then

504
00:31:11,640 --> 00:31:14,040
you're physically going to be in
it.

505
00:31:14,320 --> 00:31:17,200
So you're going to be augmenting
it to write maybe yourself into

506
00:31:17,200 --> 00:31:19,520
it or change the direction that
it's going.

507
00:31:19,640 --> 00:31:22,320
But then the VR is you're now
going to be in it.

508
00:31:22,480 --> 00:31:25,000
So that'll be the next iteration
of this.

509
00:31:25,560 --> 00:31:30,120
I totally agree with you, Renee.
I think VR is still, I don't

510
00:31:30,120 --> 00:31:32,360
want to say underrated, but
maybe I do.

511
00:31:32,360 --> 00:31:35,040
I can't think of a better word.
But you know, I don't think

512
00:31:35,040 --> 00:31:39,240
people are thinking about it in
terms of content creation

513
00:31:39,240 --> 00:31:43,680
enough.
And with AI making its impact

514
00:31:43,680 --> 00:31:48,160
the way it has over these past
few years and how it will be

515
00:31:48,160 --> 00:31:52,480
integrating a lot more with
technology, especially VR, that

516
00:31:52,480 --> 00:31:56,000
stuff to really think about.
So I appreciate you you sharing

517
00:31:56,000 --> 00:31:59,080
that.
And I want to check in with Reza

518
00:31:59,080 --> 00:32:03,120
who is on stage with us.
And it's, hold on a second, is

519
00:32:03,120 --> 00:32:06,800
that yeah, it's DJ Rez.
You tricked me.

520
00:32:07,120 --> 00:32:10,920
Is this something that anyone
can just create or like, do you

521
00:32:10,920 --> 00:32:14,080
have to kind of know what you're
doing like as as a creator?

522
00:32:14,520 --> 00:32:17,520
I'm just a little confused.
It's new technology.

523
00:32:17,520 --> 00:32:22,840
It's still in its early phases.
So it's not a full roll out yet.

524
00:32:23,280 --> 00:32:28,720
So we just have to kind of watch
this as it's developing, but it

525
00:32:28,720 --> 00:32:30,600
is a thing.
And as they said in the clip,

526
00:32:30,600 --> 00:32:33,880
you may have missed it, but in
the clip they said that Amazon

527
00:32:33,880 --> 00:32:37,800
has invested in this company.
So it's a real thing.

528
00:32:38,160 --> 00:32:40,720
It's definitely coming.
It's just not something that's

529
00:32:40,720 --> 00:32:42,720
available for to all of us just
yet.

530
00:32:43,200 --> 00:32:45,160
Did you have any other
questions, DJ Rez?

531
00:32:45,920 --> 00:32:49,560
What I'm wondering is it's going
to open up a whole new world of

532
00:32:49,560 --> 00:32:51,440
content creation.
Like, for example, all the

533
00:32:51,440 --> 00:32:54,520
creators on Instagram, like a
whole different world of, of

534
00:32:54,520 --> 00:32:57,240
people that are able to monetize
off of this.

535
00:32:57,240 --> 00:32:58,920
Correct.
Like, yeah, I mean, that's

536
00:32:58,960 --> 00:33:00,720
that's in theory what it's
supposed to be.

537
00:33:00,720 --> 00:33:03,320
Yeah.
Like if you're majoring in film

538
00:33:03,400 --> 00:33:06,800
or television as a college
student, this is something you

539
00:33:06,800 --> 00:33:08,760
can go into.
I guess I'm wondering like, it's

540
00:33:08,920 --> 00:33:12,200
I can't just do this myself if
I'm if I don't come from that

541
00:33:12,280 --> 00:33:14,120
background.
Well, no, this is all done with

542
00:33:14,320 --> 00:33:17,160
AI.
So the idea is that the creators

543
00:33:17,440 --> 00:33:21,200
on this particular platform will
be able to create content using

544
00:33:21,360 --> 00:33:26,040
AI and then their followers,
their audience, their community

545
00:33:26,240 --> 00:33:30,520
can insert them into the show
using AI.

546
00:33:30,520 --> 00:33:33,480
They can create spin offs of the
show.

547
00:33:33,480 --> 00:33:37,160
They can create alternate
endings of the show, all using

548
00:33:37,280 --> 00:33:41,200
AI technology similar to the
technology that you and I are

549
00:33:41,200 --> 00:33:43,800
already playing with that's
available today.

550
00:33:44,360 --> 00:33:45,320
Cool, Google.
Thank you.

551
00:33:45,400 --> 00:33:47,880
You're welcome, You're welcome.
Anyone else want to comment on

552
00:33:47,880 --> 00:33:49,360
this before we go to the next
story?

553
00:33:49,800 --> 00:33:55,160
Yeah, so Renee kind of inspired
my thought process on this when

554
00:33:55,160 --> 00:34:01,760
she brought up Seinfeld.
I'm wondering how many old,

555
00:34:02,400 --> 00:34:07,000
defunct shows will have a new
life.

556
00:34:08,840 --> 00:34:12,320
You know, bring back, Bring back
A Little House on the Prairie,

557
00:34:12,320 --> 00:34:16,440
bring back I Love Lucy, bring
back, you know, all these shows

558
00:34:16,440 --> 00:34:17,920
that we haven't thought of for
years.

559
00:34:18,320 --> 00:34:22,159
They could live again in this
kind of genre.

560
00:34:22,639 --> 00:34:25,080
So it's gonna be interesting.
Or think of the shows that get

561
00:34:25,080 --> 00:34:28,360
cancelled after one season and
sends all of the fans in an

562
00:34:28,360 --> 00:34:32,040
absolute uproar talking to you,
Netflix and Waterfront.

563
00:34:32,199 --> 00:34:36,880
That's a perfect embellishment
to this because so your show you

564
00:34:36,880 --> 00:34:39,719
did, you invested your life,
it's not bringing in any

565
00:34:39,719 --> 00:34:42,400
residuals anymore.
So you offer it up to this

566
00:34:42,400 --> 00:34:45,960
platform and say, OK, go for it.
It's not doing anything for me.

567
00:34:46,080 --> 00:34:47,920
Here's my show.
Take it.

568
00:34:47,960 --> 00:34:52,199
However, let's think about this.
These contracts, I'm sure

569
00:34:52,199 --> 00:34:54,880
they're ironclad, but this is
going to have to be written into

570
00:34:54,880 --> 00:34:58,240
the contracts that your likeness
is going to be able to be used

571
00:34:58,240 --> 00:35:00,600
by third parties, fourth
parties, whatever.

572
00:35:00,800 --> 00:35:02,880
Those old contracts, would they
hold up?

573
00:35:02,880 --> 00:35:04,760
I guess so because they gave up
their rights.

574
00:35:05,000 --> 00:35:06,960
But how would these these new
contracts be written?

575
00:35:06,960 --> 00:35:09,480
I can understand that there
would be some of the some of

576
00:35:09,480 --> 00:35:12,880
these actors that would be
saying, wait, I don't want my

577
00:35:12,880 --> 00:35:16,720
likeness to be able to be used
by third parties or whatever we

578
00:35:16,720 --> 00:35:18,600
would be called that are using
this.

579
00:35:18,760 --> 00:35:20,960
So this would have to start
being written into all these

580
00:35:20,960 --> 00:35:24,440
contracts right away.
We have to see it first before

581
00:35:24,440 --> 00:35:25,720
it goes out or something like
that.

582
00:35:26,200 --> 00:35:28,160
Agreed.
Let's keep things moving.

583
00:35:28,160 --> 00:35:31,320
And yeah, again, Renee, I
completely hear you.

584
00:35:31,360 --> 00:35:36,800
There are a lot of IP things to
consider, a lot of legal stuff

585
00:35:36,800 --> 00:35:39,840
to consider with something like
this, and it's fascinating.

586
00:35:39,840 --> 00:35:42,840
There are lots of pros and cons
to it, and we will keep an eye

587
00:35:42,840 --> 00:35:47,040
on this as it develops.
I do think as content creators,

588
00:35:47,280 --> 00:35:51,360
this is a fascinating area for
us to pay attention to.

589
00:35:51,760 --> 00:35:55,840
Dr. Will you go ahead and take
the next story?

590
00:35:55,840 --> 00:35:58,480
Go ahead, your choice because
you prepared some stories.

591
00:35:58,960 --> 00:36:04,840
This floor is yours.
OK, so under 500,000 Subs.

592
00:36:05,240 --> 00:36:09,800
YouTube just gave you
algorithmic steroids, people.

593
00:36:10,200 --> 00:36:14,600
So a while ago, maybe about a
year or so, we shared a new

594
00:36:14,600 --> 00:36:20,160
feature called Hype HYPE Hype
that YouTube was rolling out.

595
00:36:20,480 --> 00:36:23,440
Well, Podcast News Daily
reported last week that the

596
00:36:23,440 --> 00:36:29,600
platform is expanding its hype
feature now live in about 39

597
00:36:29,600 --> 00:36:32,320
countries, including the US and
Canada and the UK.

598
00:36:32,720 --> 00:36:37,600
Here's how it works.
Fans can hype in quotation mark.

599
00:36:37,920 --> 00:36:42,960
Fans can hype up to three videos
per week from creators under

600
00:36:42,960 --> 00:36:48,120
500,000 subscribers.
Those hypes translate into

601
00:36:48,560 --> 00:36:54,360
points, pushing videos into a
leaderboard and slapping them

602
00:36:54,360 --> 00:36:57,920
with a like a hybrid badge
across YouTube.

603
00:36:58,360 --> 00:37:03,120
And the best part?
Smaller channels can get an even

604
00:37:03,120 --> 00:37:06,440
bigger boost, meaning the
underdogs finally have a

605
00:37:06,440 --> 00:37:10,920
fighting chance to grab
attention in the algorithmic

606
00:37:11,400 --> 00:37:14,920
jungle.
And I said algorithmic without

607
00:37:14,920 --> 00:37:17,480
screwing it up.
All right, you'll do that.

608
00:37:18,160 --> 00:37:22,000
Thank you, Dr. appreciate that.
Speaking of YouTube, they're

609
00:37:22,000 --> 00:37:26,120
also taking a page out of
Instagram's playbook with a

610
00:37:26,120 --> 00:37:28,720
brand new feature called Creator
Collab.

611
00:37:29,160 --> 00:37:33,360
Launched in testing this past
August, the tool let's creators

612
00:37:33,360 --> 00:37:37,640
Co own a single video,
publishing it simultaneously on

613
00:37:37,640 --> 00:37:41,400
multiple channels and cross
recommending it to each other's

614
00:37:41,480 --> 00:37:44,480
collaborator to each
collaborator's audience.

615
00:37:45,000 --> 00:37:49,040
So big names like Mr. Beast is
already trying this out and

616
00:37:49,040 --> 00:37:53,080
early signs suggest this could
really reshape how collabs Dr.

617
00:37:53,080 --> 00:37:55,640
growth on YouTube.
So if you're familiar with

618
00:37:55,640 --> 00:38:00,240
Instagram and it's collab
feature, you will probably have

619
00:38:00,240 --> 00:38:02,480
a good sense of what we're
talking about here.

620
00:38:02,680 --> 00:38:06,520
It's basically if I'm making a
video and put publishing it to

621
00:38:06,520 --> 00:38:11,880
YouTube and let's say Dr. and I,
it's a clip from this show and

622
00:38:11,880 --> 00:38:16,480
we're talking about something I
could tag or add Dr. as a

623
00:38:16,480 --> 00:38:20,720
collaborator and that same
content will appear on her

624
00:38:20,720 --> 00:38:24,120
YouTube pages the way it appears
on mine.

625
00:38:24,680 --> 00:38:27,600
So for podcasters and video
creators, I think that this is

626
00:38:27,680 --> 00:38:30,160
huge.
I wish all social media

627
00:38:30,160 --> 00:38:32,200
platforms had that collab
feature.

628
00:38:32,200 --> 00:38:35,040
It's one of my favorites on
Instagram.

629
00:38:35,360 --> 00:38:39,480
Until now, collaborations meant,
you know, those messy

630
00:38:39,480 --> 00:38:43,640
workarounds and you're you're
duplicating the uploads.

631
00:38:43,640 --> 00:38:47,560
I'm uploading it on mine, DRR is
uploading it on hers.

632
00:38:47,960 --> 00:38:50,920
It's kind of messy.
So YouTube's making this

633
00:38:50,920 --> 00:38:53,880
collaboration a native.
Well, I don't know what to call

634
00:38:53,880 --> 00:38:58,800
growth hack.
So I'm curious if anybody would

635
00:38:58,960 --> 00:39:02,600
or likes this or anybody feels
like it's not necessary.

636
00:39:02,600 --> 00:39:07,160
I like I said, I think that the
collab feature is a necessary

637
00:39:07,160 --> 00:39:09,960
feature in today's content
creator world.

638
00:39:10,400 --> 00:39:13,240
And at the very least, just
wanted to make sure you know

639
00:39:13,240 --> 00:39:16,640
that this is starting to roll
out and be on the lookout for

640
00:39:16,640 --> 00:39:19,200
it.
Like I said, tested it in August

641
00:39:19,800 --> 00:39:23,080
and I think they're starting to
roll it out slowly.

642
00:39:23,080 --> 00:39:25,640
So be on the lookout for that
and maybe we can talk more about

643
00:39:25,640 --> 00:39:29,720
it when we when it's more
available and we start using it

644
00:39:29,720 --> 00:39:32,800
and see what we think about it.
Go ahead, Ashley, and then we'll

645
00:39:32,800 --> 00:39:35,880
go to Jonathan.
I just wanted to say I love this

646
00:39:35,880 --> 00:39:39,120
and I'm sort of hoping that this
is something that can be done

647
00:39:39,120 --> 00:39:43,280
with it is that you can go into
your past episodes and add that

648
00:39:43,280 --> 00:39:46,440
collaboration feature.
Because a couple of the shows

649
00:39:46,440 --> 00:39:48,760
that I produced that are on
YouTube, they're with people

650
00:39:48,760 --> 00:39:51,800
that have significant YouTube
followings.

651
00:39:51,960 --> 00:39:54,600
So if I could go back to those
past episodes and add

652
00:39:54,600 --> 00:39:56,320
collaborator, that would be so
cool.

653
00:39:56,320 --> 00:39:58,920
I really I'm with you.
Yeah, and I'm even thinking for

654
00:39:58,920 --> 00:40:03,280
Instagram you, if you have some
old content as A and you want to

655
00:40:03,280 --> 00:40:06,760
add a collaborator now, I would
consider.

656
00:40:07,160 --> 00:40:10,920
Test strategy of adding the
collaborator and then using the

657
00:40:10,920 --> 00:40:15,280
new Instagram repost feature.
I wonder if that would help its

658
00:40:15,280 --> 00:40:18,360
reach after it's been quote UN
quote on the shelf for a little

659
00:40:18,360 --> 00:40:19,960
while now.
You're adding a collaborator.

660
00:40:20,080 --> 00:40:23,080
Want to give it some more life?
Inject it with a little more

661
00:40:23,080 --> 00:40:25,600
potential.
Maybe doing a reap the repost

662
00:40:25,600 --> 00:40:28,440
feature would help as well.
Jonathan, did you want to add

663
00:40:28,440 --> 00:40:30,040
about this YouTube collab
feature?

664
00:40:30,240 --> 00:40:33,040
I just wanted to say I think Mr.
Beast did one with the Savannah

665
00:40:33,040 --> 00:40:35,360
bananas.
The gentleman who runs the

666
00:40:35,560 --> 00:40:38,160
Savannah Bananas.
And it was actually a really

667
00:40:38,600 --> 00:40:43,320
interesting collaboration and I
do love that it's over there on

668
00:40:43,320 --> 00:40:46,680
YouTube because it is a huge.
Feature on Instagram and I just

669
00:40:46,680 --> 00:40:48,840
wanted to say because I didn't
get to this last.

670
00:40:48,840 --> 00:40:51,480
Week but you.
Also can link your reels to

671
00:40:51,480 --> 00:40:55,720
other reels on Instagram, which
means that if you do multiple

672
00:40:55,720 --> 00:40:58,480
collaborations, you can actually
link them together with your

673
00:40:58,480 --> 00:41:01,960
other collaborations.
And your people are going to

674
00:41:01,960 --> 00:41:05,120
stay on your account much longer
because there's multiple videos

675
00:41:05,120 --> 00:41:07,800
for them to watch and they're
going to play consecutively.

676
00:41:08,440 --> 00:41:10,560
Thank you, Jonathan, appreciate
that.

677
00:41:10,560 --> 00:41:14,560
And looking at the clock here,
what I want to do is I want to

678
00:41:14,560 --> 00:41:17,680
keep things going.
And I have a feeling we may have

679
00:41:17,680 --> 00:41:21,760
more to cover tomorrow as well.
We have a lot of interesting

680
00:41:21,800 --> 00:41:25,400
stories to share.
I'll let you know as soon as we

681
00:41:25,400 --> 00:41:27,400
finish the hour here this
morning.

682
00:41:27,960 --> 00:41:31,680
Dr. There's more to share.
Go for it.

683
00:41:32,120 --> 00:41:37,240
LinkedIn, they're shifting,
maybe they're podcast focus to

684
00:41:37,240 --> 00:41:40,120
more video.
Now LinkedIn is changing up its

685
00:41:40,120 --> 00:41:44,240
podcast strategy.
By the way, did you know that

686
00:41:44,240 --> 00:41:47,360
LinkedIn has a podcast strategy
and network?

687
00:41:47,760 --> 00:41:54,600
No, they have a podcast network.
It's a network and leaning hard

688
00:41:54,600 --> 00:42:00,160
into short form video instead of
locking into exclusive podcast

689
00:42:00,160 --> 00:42:03,400
deals.
This just makes me laugh because

690
00:42:03,400 --> 00:42:04,760
I had no idea that they were
doing.

691
00:42:04,760 --> 00:42:08,640
Me neither.
OK, they're opening things up.

692
00:42:08,640 --> 00:42:12,320
Well thank God they're opening
things up so more creators can

693
00:42:12,320 --> 00:42:16,080
actually monetize video content
on the platform.

694
00:42:16,480 --> 00:42:19,720
They did.
They did end their partnership

695
00:42:19,720 --> 00:42:23,600
with I Heart Media, but they
also rolled out some new

696
00:42:23,600 --> 00:42:28,000
programs called Brand Link.
It connects advertisers directly

697
00:42:28,000 --> 00:42:31,640
with trusted creators and
publishers, and the early

698
00:42:31,640 --> 00:42:34,400
numbers are showing stronger
engagement, higher video

699
00:42:35,080 --> 00:42:38,560
completion rates.
The whole shift is really about

700
00:42:38,560 --> 00:42:42,160
helping brands reach Linkedin's
professional audience in a

701
00:42:42,160 --> 00:42:45,240
smarter, more targeted way
through video.

702
00:42:45,640 --> 00:42:50,360
It's crazy you think that
LinkedIn is like a serious place

703
00:42:50,360 --> 00:42:53,080
for short form video.
Or, well, yes.

704
00:42:53,320 --> 00:42:55,000
I mean, yesterday we were
talking.

705
00:42:55,000 --> 00:42:56,400
With you're doing it, so I'm
going to do it.

706
00:42:57,240 --> 00:42:58,440
Too.
Yesterday we were talking with

707
00:42:58,440 --> 00:43:01,720
Sid about that and yes, I think
the answer is yes, Sid said he

708
00:43:01,720 --> 00:43:05,400
has had success with short form
content and I see Sid wants to

709
00:43:05,400 --> 00:43:07,480
add in to this.
So go ahead, Sid.

710
00:43:08,040 --> 00:43:11,880
I'm not familiar with this
podcasting network or something

711
00:43:11,880 --> 00:43:14,640
that you're talking about, Dr.
So I'm going to have to go look

712
00:43:14,640 --> 00:43:17,320
it up, which is fine.
LinkedIn changes every day,

713
00:43:17,320 --> 00:43:19,240
right?
So it's hard to keep up with.

714
00:43:19,720 --> 00:43:23,120
But like I said yesterday,
Lincoln's leading leaning hard

715
00:43:23,120 --> 00:43:27,280
into video content.
And I know that they've even

716
00:43:27,280 --> 00:43:31,480
started for their creators
sending out like they have a

717
00:43:31,480 --> 00:43:35,080
video feature now in their
newsletter where your newsletter

718
00:43:35,080 --> 00:43:39,880
can be a video of you talking.
They also do that themselves.

719
00:43:40,200 --> 00:43:44,200
So their creator, the newsletter
that they send out for those of

720
00:43:44,200 --> 00:43:46,360
us that subscribe to it is a
video.

721
00:43:46,960 --> 00:43:51,200
So I think yes, they're leaning
heavy into this.

722
00:43:51,200 --> 00:43:55,200
And you know, I do like the idea
of a, you know, 5 minute

723
00:43:55,840 --> 00:43:58,240
potential video.
If you can be really captivating

724
00:43:58,720 --> 00:44:02,360
that you can share the message
of your podcast in the video, I

725
00:44:02,360 --> 00:44:05,240
would certainly watch analytics
to see if people are listening

726
00:44:05,240 --> 00:44:07,800
to it right or watching it.
But yeah, they are definitely

727
00:44:07,800 --> 00:44:11,680
leaning heavy heavy into video.
Thank you Sid, appreciate your

728
00:44:11,680 --> 00:44:14,400
take on that.
And I'm seeing in the chat that

729
00:44:15,200 --> 00:44:18,320
a lot of people are surprised
Bez says what?

730
00:44:19,120 --> 00:44:21,200
Me neither.
Meaning he hadn't heard about it

731
00:44:21,200 --> 00:44:23,400
either.
But they never tell us anything.

732
00:44:24,000 --> 00:44:26,480
Billy goes on.
Give it up LinkedIn so late to

733
00:44:26,480 --> 00:44:29,200
the game.
Just be a business directory.

734
00:44:30,960 --> 00:44:33,120
Janae says LinkedIn doesn't
care.

735
00:44:34,440 --> 00:44:37,480
Bez comes back in.
LinkedIn blew it the first time

736
00:44:37,480 --> 00:44:41,080
with their creator program.
They do it for a minute and then

737
00:44:41,080 --> 00:44:44,000
it will fade away.
So yeah, sounds like a lot of

738
00:44:44,000 --> 00:44:46,720
people are a little bitter with
LinkedIn, just in the sense of

739
00:44:46,720 --> 00:44:52,360
they don't seem to do a great
job communicating their efforts,

740
00:44:52,360 --> 00:44:55,520
their strategies, their features
that they offer.

741
00:44:56,640 --> 00:44:58,360
We need Renee.
I'm not Renee.

742
00:44:58,360 --> 00:45:00,960
I'm sorry.
Who was it yesterday that Stacy?

743
00:45:01,120 --> 00:45:02,280
Was it Stacy?
Yeah.

744
00:45:02,280 --> 00:45:07,120
Stacy's a LinkedIn top voice and
it's great, but but listen, they

745
00:45:07,120 --> 00:45:10,240
keep us in the dark.
I mean, to Bez's point, they

746
00:45:10,240 --> 00:45:12,880
make these changes and they
don't tell anybody and then we

747
00:45:13,240 --> 00:45:16,440
hear about it, you know, word of
mouth or something to that

748
00:45:16,440 --> 00:45:18,880
effect.
So yeah, it's they had

749
00:45:18,880 --> 00:45:20,640
definitely have a communication
problem.

750
00:45:21,160 --> 00:45:24,120
And we've got some people
interested in adding on the

751
00:45:24,120 --> 00:45:26,560
people I was mentioning in the
chat.

752
00:45:26,760 --> 00:45:28,680
We'll first go to Billy.
Billy, good morning.

753
00:45:28,680 --> 00:45:32,200
What did you want to add?
Said Oh, Billy in the chat.

754
00:45:32,600 --> 00:45:34,600
And so I just wanted to get up
here and hear him saying like

755
00:45:34,600 --> 00:45:35,840
the cable guy.
Oh.

756
00:45:36,240 --> 00:45:37,120
Billy.
So.

757
00:45:37,360 --> 00:45:40,520
Anyway, I think LinkedIn did, I
think they break trust, same

758
00:45:40,520 --> 00:45:42,160
with Clubhouse.
First of all.

759
00:45:42,360 --> 00:45:46,040
We waited for a video over there
and then no one even knew it.

760
00:45:46,040 --> 00:45:48,160
Launched.
That sucks for those guys, I

761
00:45:48,160 --> 00:45:49,480
think.
Somebody in their office is

762
00:45:49,480 --> 00:45:50,880
like.
Oh yeah, we're podcast.

763
00:45:51,240 --> 00:45:54,960
OK, send that out.
And then they don't follow up.

764
00:45:54,960 --> 00:45:57,760
So yeah, just breaking trust and
especially content creators,

765
00:45:57,760 --> 00:45:59,960
because most content creators, I
feel like I'm business first,

766
00:45:59,960 --> 00:46:04,040
content second, but most content
people are content first,

767
00:46:04,040 --> 00:46:06,600
business 2nd.
And so I think they got to

768
00:46:06,600 --> 00:46:09,360
figure out how to communicate to
that audience and.

769
00:46:09,520 --> 00:46:12,560
Do a good job.
Yeah, And I think to what you're

770
00:46:12,560 --> 00:46:16,120
saying, Billy, I think as a
creator, the thing to do about

771
00:46:16,120 --> 00:46:20,200
LinkedIn is continue to make
posts, continue to put out

772
00:46:20,200 --> 00:46:24,160
content and maybe not rely so
much on any new features that

773
00:46:24,160 --> 00:46:27,560
you hear about until you see it
established and working for

774
00:46:27,560 --> 00:46:29,960
other people.
Bez, what did you want to add?

775
00:46:30,360 --> 00:46:34,320
I'm with Billy, a long time
LinkedIn superfan super user.

776
00:46:34,640 --> 00:46:37,040
I may not be a top voice but I
use it a lot.

777
00:46:37,360 --> 00:46:41,280
When they did LinkedIn Audio,
they, they were doing a creator

778
00:46:41,280 --> 00:46:43,520
program.
They pulled all those people in

779
00:46:43,520 --> 00:46:46,640
and then those creators kept
giving them feedback and they

780
00:46:46,640 --> 00:46:49,440
got frustrated because they
wouldn't make changes to the

781
00:46:49,440 --> 00:46:52,320
platform and or to the LinkedIn
Audio.

782
00:46:52,600 --> 00:46:56,000
And so after about a year, all
of them were, I'm never going

783
00:46:56,000 --> 00:46:57,800
back.
They just wasted our time.

784
00:46:58,360 --> 00:47:03,160
Come to find out, they actually
disbanded the LinkedIn Audio

785
00:47:03,160 --> 00:47:07,440
engineering team four months
after they launched it, and

786
00:47:07,680 --> 00:47:10,760
barely anybody knew.
And I found this after the

787
00:47:10,840 --> 00:47:12,680
sunset today and I was like,
good riddance.

788
00:47:12,720 --> 00:47:15,240
But to Billy's point, they break
trust.

789
00:47:15,520 --> 00:47:17,800
And all you have to do is look
at Linkedin's products.

790
00:47:18,080 --> 00:47:21,120
They make about 1718 billion a
year.

791
00:47:21,200 --> 00:47:24,280
And out of that, LinkedIn
recruiter makes about 11-12

792
00:47:24,280 --> 00:47:26,320
billion.
So figure out what's going to be

793
00:47:26,320 --> 00:47:28,560
important.
You look at what where they make

794
00:47:28,560 --> 00:47:29,840
their money.
It looks like they had just

795
00:47:29,840 --> 00:47:31,920
hired a new VP and they're
trying to get cute.

796
00:47:32,200 --> 00:47:34,240
But I wish them well.
I mean, I love LinkedIn.

797
00:47:34,360 --> 00:47:36,160
Back to you.
Thank you, Bez.

798
00:47:36,200 --> 00:47:37,400
Yeah.
And I know you do.

799
00:47:37,400 --> 00:47:42,360
I, I see you on there actively
using the platform and taking

800
00:47:42,360 --> 00:47:43,720
advantage of some of those
features.

801
00:47:43,720 --> 00:47:46,440
And I know you were doing social
audio at one time.

802
00:47:46,440 --> 00:47:50,320
And yeah, it can be frustrating,
especially, I imagine especially

803
00:47:50,320 --> 00:47:53,240
somebody who loves a platform so
much.

804
00:47:53,240 --> 00:47:56,200
It's having that love hate
relationship, I suppose, and

805
00:47:56,200 --> 00:47:59,440
that that's challenging.
Here's something that will, I

806
00:47:59,440 --> 00:48:02,080
think probably be the last story
of the morning.

807
00:48:02,360 --> 00:48:06,360
And it's piggybacking on
LinkedIn and piggybacking on

808
00:48:06,360 --> 00:48:09,120
something I said a moment ago
about really just focus on

809
00:48:09,120 --> 00:48:11,960
making content over there
because it does.

810
00:48:12,920 --> 00:48:18,480
It is effective using LinkedIn,
according to a major analysis

811
00:48:18,480 --> 00:48:24,200
from Buffer that examined over 2
million LinkedIn posts across

812
00:48:24,200 --> 00:48:31,040
94,000 accounts.
More posts equals more reach.

813
00:48:31,520 --> 00:48:34,480
Big time.
Sure, in sheer numbers when you

814
00:48:34,480 --> 00:48:38,720
think about that, Yeah.
So if I post 3 pieces of content

815
00:48:38,720 --> 00:48:42,160
on LinkedIn, it will likely get
three times the reach.

816
00:48:42,560 --> 00:48:47,400
But this is more than that.
OK, so this study, this analysis

817
00:48:47,400 --> 00:48:51,160
says if you post two to five
times per week, you're going to

818
00:48:51,160 --> 00:48:54,640
reach roughly 1000 impressions
per post.

819
00:48:54,960 --> 00:48:59,240
If you post 6 to 10 posts per
week, it's going to be around

820
00:48:59,240 --> 00:49:04,480
5000 impressions per post.
So the actual impression numbers

821
00:49:05,320 --> 00:49:09,960
seemingly are going up if you
are posting more times and

822
00:49:09,960 --> 00:49:14,800
that's per post.
And here's the other 111 or more

823
00:49:14,800 --> 00:49:19,960
posts per week, a whopping
16,000 impressions per post,

824
00:49:20,520 --> 00:49:24,240
along with three times more
engagement and a bump in

825
00:49:24,240 --> 00:49:30,400
engagement rate of 1.4% points
compared to posting just once a

826
00:49:30,400 --> 00:49:32,960
week.
So if LinkedIn, yeah, we talked

827
00:49:32,960 --> 00:49:35,400
about this yesterday and I
talked about that.

828
00:49:35,400 --> 00:49:39,680
I've struggled to really get a a
consistent and strong reach on

829
00:49:39,680 --> 00:49:43,560
that platform.
It sounds like after doing this

830
00:49:43,720 --> 00:49:47,720
really major analysis, it sounds
like if you're posting more

831
00:49:47,720 --> 00:49:52,240
often across the week, you're
going to get more impressions on

832
00:49:52,240 --> 00:49:54,680
each of those posts.
Go ahead, Bez.

833
00:49:55,240 --> 00:49:58,160
Well, on LinkedIn, the only
metric that that matters if

834
00:49:58,160 --> 00:50:02,040
you're a business person, hey,
did you bring in more revenue

835
00:50:02,160 --> 00:50:07,240
And you know, you can get reach
likes all this engagement

836
00:50:07,240 --> 00:50:10,400
impressions and that really
does, you know, for something

837
00:50:10,400 --> 00:50:13,760
for our ego and and and don't
and gives us that opening hit.

838
00:50:14,080 --> 00:50:16,440
But on LinkedIn, you don't
really need that.

839
00:50:16,680 --> 00:50:21,440
I mean most of the people that
make money, I've seen 567 figure

840
00:50:21,440 --> 00:50:26,400
deals because of LinkedIn and
I'm 2016 when I got laid off

841
00:50:26,400 --> 00:50:30,760
someone reached out to me and we
ended up doing a three month 5

842
00:50:30,760 --> 00:50:34,560
figure a month deal and I had a
crusty LinkedIn profile was

843
00:50:34,720 --> 00:50:36,760
that's when I said oh I better
invest in LinkedIn.

844
00:50:36,760 --> 00:50:39,920
And I was a recruiter using it
since I was beta testing

845
00:50:39,920 --> 00:50:41,760
LinkedIn recruiter back in the
day.

846
00:50:42,240 --> 00:50:48,080
So metrics, yay, where it really
benefits people is like, you

847
00:50:48,080 --> 00:50:51,680
know, you get a 10,000 dollar
20,000, you know, $100,000 deal.

848
00:50:51,840 --> 00:50:53,640
Those things can happen on
LinkedIn.

849
00:50:53,840 --> 00:50:55,040
I just want to add it to real
quick.

850
00:50:55,040 --> 00:50:57,600
I agree with everything that
Best said, and I do think this

851
00:50:57,880 --> 00:51:00,600
research is really interesting,
but you got to think about what

852
00:51:00,600 --> 00:51:04,600
your strategy is on LinkedIn and
understand that I'm saying three

853
00:51:04,600 --> 00:51:08,520
times a day is not necessarily
going to have the impact that

854
00:51:08,520 --> 00:51:11,680
you want, like it potentially
can on TikTok, right?

855
00:51:12,400 --> 00:51:15,240
And so LinkedIn actually
encourages you and rewards you

856
00:51:15,240 --> 00:51:19,400
for going on the platform,
commenting, engaging with

857
00:51:19,400 --> 00:51:23,720
content about 15 minutes before
you make a post.

858
00:51:24,200 --> 00:51:29,640
And then what you do within the
first hour after your post has

859
00:51:29,640 --> 00:51:34,040
been done, like meaning if
people comment that you comment

860
00:51:34,040 --> 00:51:37,320
back, Lincoln really rewards
that and they pushed that

861
00:51:37,320 --> 00:51:39,520
content out.
So you got to pay attention to

862
00:51:39,520 --> 00:51:43,880
some of those unwritten rules of
how their algorithm works.

863
00:51:44,080 --> 00:51:46,920
And I mean, they want you just
like everybody else.

864
00:51:46,920 --> 00:51:49,520
They want you on the platform as
long as I can get you on the

865
00:51:49,520 --> 00:51:51,680
platform.
So I think it's important to

866
00:51:51,680 --> 00:51:55,560
remember that if you just post
something now and an hour later

867
00:51:55,560 --> 00:51:58,440
post something else, I think
you're actually going to get

868
00:51:58,720 --> 00:52:00,960
throttled down rather than
pushed up.

869
00:52:01,440 --> 00:52:03,240
Thank you, Sid, and thank you
Bez.

870
00:52:03,360 --> 00:52:06,640
I hear you and appreciate that.
You pointed out that we don't

871
00:52:06,640 --> 00:52:11,040
need the impressions on
LinkedIn, that it's really more

872
00:52:11,040 --> 00:52:13,280
of a vanity metric and I get
that.

873
00:52:13,280 --> 00:52:18,360
And LinkedIn, like you said, a
lot of the the revenue matters

874
00:52:18,360 --> 00:52:20,440
and a lot of networking happens
there.

875
00:52:20,440 --> 00:52:23,280
A lot of big business deals can
happen there.

876
00:52:23,480 --> 00:52:29,360
And my impression, for lack of
better word, is that if I'm

877
00:52:29,360 --> 00:52:32,520
getting more reach, it's
potentially increasing my

878
00:52:32,840 --> 00:52:37,680
chances to network with more
people I wouldn't have connected

879
00:52:37,680 --> 00:52:41,800
with before if it wasn't for my
extended reach due to my

880
00:52:41,800 --> 00:52:43,320
content.
Does that make sense?

881
00:52:44,120 --> 00:52:47,840
I agree with you 100%.
Where a lot of people fail is to

882
00:52:48,120 --> 00:52:51,520
make that connection and jump
because they're so fascinated

883
00:52:51,520 --> 00:52:54,280
with the metrics, they don't
have anything to offer, right?

884
00:52:54,480 --> 00:53:00,040
So of course, and, and LinkedIn
behaves like maybe all the

885
00:53:00,680 --> 00:53:04,680
media, social media platforms,
they push out stuff to 2%, see

886
00:53:04,680 --> 00:53:07,640
how it gets and then it it'll
keep pushing it out just

887
00:53:07,640 --> 00:53:09,440
depending on what the engagement
is.

888
00:53:10,000 --> 00:53:14,400
So one more thing on this, to
tag into the switches comments

889
00:53:14,520 --> 00:53:17,600
are actually by LinkedIn
considered content.

890
00:53:17,720 --> 00:53:23,320
So and LinkedIn shows you the
impressions that your comments

891
00:53:23,320 --> 00:53:25,720
get.
So if you're targeting

892
00:53:25,720 --> 00:53:30,080
businesses to create podcasting
for businesses and you're

893
00:53:30,080 --> 00:53:34,320
commenting thoughtfully, 9 words
or more tagging the person,

894
00:53:34,320 --> 00:53:37,400
right, Lincoln shows that to
people.

895
00:53:37,480 --> 00:53:41,440
And I have had the experience
where my comments are getting

896
00:53:41,440 --> 00:53:45,040
more reach than my actual posts
are getting.

897
00:53:45,520 --> 00:53:49,080
And to the original point that
Bez made, I can't tell you the

898
00:53:49,080 --> 00:53:51,600
number of people that I've
worked with over the years since

899
00:53:51,600 --> 00:53:55,400
I started my business and 2017
that say things to me like,

900
00:53:55,400 --> 00:53:57,800
yeah, I've been following you on
LinkedIn and I really like what

901
00:53:57,800 --> 00:53:59,000
you're doing.
I'd like to talk to you about

902
00:53:59,000 --> 00:54:02,680
working with you or I follow
your podcast or whatever it is,

903
00:54:02,680 --> 00:54:05,600
right?
And so though I've never made

904
00:54:05,600 --> 00:54:09,000
any money directly on the
platform, I have gotten clients

905
00:54:09,000 --> 00:54:12,240
because of the platform.
And to your point, Mark, because

906
00:54:12,240 --> 00:54:16,360
of being visible and sharing
what it is I do without actually

907
00:54:16,640 --> 00:54:19,720
going for the butt or to the
throat and trying to sell

908
00:54:19,720 --> 00:54:21,960
directly on the platform.
Go ahead, Bez.

909
00:54:22,880 --> 00:54:26,240
One real quick story, somebody I
knew decided to post on

910
00:54:26,240 --> 00:54:31,600
LinkedIn, one from her business
proof you know page and one from

911
00:54:31,600 --> 00:54:35,320
her personal page twice a month
and did it religiously and

912
00:54:35,520 --> 00:54:39,560
somebody reached out to her.
They have known each other since

913
00:54:39,560 --> 00:54:42,880
high school, K through 12 of
course went on to college,

914
00:54:42,880 --> 00:54:47,640
became CEO of the company.
Was not liking or clicking her

915
00:54:47,800 --> 00:54:51,120
post but told her I've been
watching your post.

916
00:54:51,120 --> 00:54:53,800
Every time you post I print it
up and take it to my executive

917
00:54:53,800 --> 00:54:58,080
team and we analyze your post.
Brought her on and gave her a

918
00:54:58,200 --> 00:55:01,280
consulting gig before the 1st
consulting gig finished.

919
00:55:01,280 --> 00:55:02,920
Gave her two more consulting
gigs.

920
00:55:03,120 --> 00:55:05,720
This thing could turn into a
permanent job for her, right?

921
00:55:05,960 --> 00:55:10,720
So sometimes the even the
lurkers are the ones that you

922
00:55:10,720 --> 00:55:13,200
don't know, but just keep on
doing what you're doing.

923
00:55:13,440 --> 00:55:15,920
Great point, Bez.
Thank you for mentioning that

924
00:55:15,920 --> 00:55:20,760
and thank you, Sid, for sharing
your share there because I think

925
00:55:20,760 --> 00:55:23,200
it's important to pay attention
to a lot of those details,

926
00:55:23,200 --> 00:55:27,320
including commenting, right?
I appreciate that LinkedIn and

927
00:55:27,320 --> 00:55:30,320
other platforms put so much
weight into the comments because

928
00:55:30,320 --> 00:55:32,120
that's the that's the meat,
right?

929
00:55:32,120 --> 00:55:35,800
The engagement that happens.
That's where those connections

930
00:55:35,800 --> 00:55:38,040
start.
That's where business happens.

931
00:55:38,640 --> 00:55:41,760
That's where you grow as a
creator, as a business person,

932
00:55:41,760 --> 00:55:43,520
etcetera.
Thank you for sharing that as

933
00:55:43,520 --> 00:55:46,440
well, Sid.
And we are back tomorrow, 7:00

934
00:55:46,520 --> 00:55:48,520
AM Eastern Time.
Come join us.

935
00:55:48,920 --> 00:55:53,240
I will go through and see all
these stories and see if we have

936
00:55:53,360 --> 00:55:56,200
enough to continue these
conversations tomorrow.

937
00:55:56,200 --> 00:55:59,320
If not, I have a whole other
topic planned for you.

938
00:55:59,320 --> 00:56:02,400
And actually it could be one of
these stories.

939
00:56:02,760 --> 00:56:07,720
It's about a study that recently
happened where most of the

940
00:56:07,720 --> 00:56:11,480
audiences are saying the
podcasts that they stop

941
00:56:11,480 --> 00:56:16,080
listening to.
The number one reason is that

942
00:56:16,080 --> 00:56:21,440
it's just too boring.
Not audio quality, not bad video

943
00:56:21,440 --> 00:56:24,280
quality, but just that it's too
boring.

944
00:56:24,480 --> 00:56:27,360
So we will probably dig into
that as well tomorrow.

945
00:56:27,680 --> 00:56:29,400
Thanks for a great conversation
today.

946
00:56:29,600 --> 00:56:34,520
Join us at 7:00 AM Eastern.
And until then, make it a great

947
00:56:34,640 --> 00:56:36,120
day.
Everybody take care.