340 - Are You Wasting Your Podcast Content?

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Good morning podcasting Morning
Chat.

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Today is Thursday, July 17th,
2025, and today we're unpacking

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a real life AI case study from
just yesterday, exposing A

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sneaky scam targeting podcasters
and digging into a Reddit thread

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about feeling like your podcasts
going to waste.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're listening via

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podcast, please share this
episode with a fellow podcaster.

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00:00:39,120 --> 00:00:43,560
And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again, podcasting,

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morning chat.
Thank you for being here.

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I don't know if you can hear my
smile.

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I'm just smiling because I
realized I was dancing along to

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the music and then looked over
and remembered, Oh yeah, I'm

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live on YouTube.
People are watching me dance to

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the music right now.
I've got to remind myself that I

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am live.
I think I'm getting very used to

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going live on YouTube these
days.

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So anyway, I am your host Mark
Ronik.

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And here on stage with me, my Co
hosts, we have Dr. Fay, producer

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Ashley Feller, Nick Nolback,
Jonathan Howard and Sid Meadows.

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So first I want to remind
everybody that we are nominated

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for a podcast award 2 as a
matter of fact at

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podcastawards.com.
So if you are a regular listener

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or maybe you're brand new today,
this is might be your first

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episode with us.
And if we have ever helped you

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or entertained you or just been
a good resource for you, I'm

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asking if you don't mind, please
go give us your vote over at

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podcastawards.com.
All you have to do is go there,

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sign up to vote, it's free to
do.

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It takes a minute.
And then look for us under 2

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awards, the Adam Curry People's
Choice Awards.

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So you find that and then you'll
get a drop down and a long list

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of nominees.
You'll find us under the TS

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'cause it's all alphabetically
listed under the podcasting

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morning chat.
So that's the Adam Curry

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People's Choice Award and then
the education award.

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That one same thing, just find
that one.

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Pull up the drop down menu.
It's all listed alphabetically.

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Look for us under T for the
podcasting morning chat.

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We would appreciate your vote.
Doesn't cost you anything but a

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couple of minutes of your time.
I would really appreciate it if

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you've taken advantage of our
time.

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I hope that we can take
advantage of yours just for a

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few minutes and get your votes
in.

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We have until the end of July to
vote, so please do.

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And DRS favorite trick if you
have more than one e-mail

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address, consider voting for us
another time while you're at it

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when you sign up.
OK with that first thing I

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wanted to do was Dr. as some of
you may know, she Dr. does

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editing for my clients, right?
So Dr. is a contracted editor

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that works closely with my
company, Ironic Media, helping

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us get our clients podcast
episodes fully produced, edited,

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sounding great, ready to go.
And we have one client, her name

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is Barbara.
Dr. handles her stuff and

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Barbara does a podcast called
Dementia Discussions.

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She for a living helps
caregivers and I know that

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there's actually a better
there's caregivers, caretakers

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and they do mean different
things.

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So please forgive me if I'm
using the wrong one.

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But basically, I believe it's
caregiver and it's usually what

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she's doing is she's working
with people who have to take

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care of loved ones, maybe full
time.

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And usually it's a lot of times
her guests, it's their their

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spouses, right.
The topic doesn't actually have

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anything to do with what I
wanted to share with you today.

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Barbara was actually affected
big time by the fires in LAA few

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months ago, so much so that she
lost everything.

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She was actually meeting, I
believe with a client when the

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fires were first going on and
her spouse reached out to her

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and said I think you got to come
home and get some things, 'cause

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I think we got to get out of
here.

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And at first she didn't take it
seriously.

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She was because she had already
been out.

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She didn't really see a huge
threat yet.

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She thought that her spouse was
maybe just overreacting until

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she got an alert that said you
got to evacuate.

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So she did.
Unfortunately, like many, didn't

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take it completely seriously or
didn't really understand the

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magnitude of everything.
Only grabbed a few things and

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left.
And then the next day, her son

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went to look at the house, which
was gone.

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She has since they the family,
her family's back on their feet.

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They have a new place to stay.
They're doing OK.

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They're back on track.
But the podcast was not back on

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track.
The podcast has taken a back

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seat for the last several months
since then, rightfully.

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So.
Let me be clear.

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This is not an instance where I
believe you got to be

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consistent.
You got to keep going.

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No, she has had a lot to deal
with and because it was such a

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long break, we decided, you know
what, she's coming back now.

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She's got herself new mic, new
equipment, etcetera.

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She's recorded a few episodes,
She's back and unfortunately she

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needed to record a new intro
because the last intro we have,

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she's talking about season 3 and
now it's season 4.

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And we've reached out to her a
few times and she's acknowledged

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it a few times that we need to
do a new intro and she has.

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I think life is still getting in
the way.

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So we wanted to get her first
episode of the new season out.

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It's time she's back and people
are still downloading her old

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episodes like crazy.
It's a very popular show for

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caregivers.
So we wanted to get this new

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episode out.
And Dr. had reached out to me

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yesterday in our team meeting
saying, hey, what are we going

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to do here?
And then it hit me.

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There's AI out there.
And although I haven't used it a

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lot lately, there's that 11 Labs
out there We could clone her

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voice.
So what I'm going to do for you

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is share first just the first
line of her original intro that

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season 3-1.
And then I'm going to play for

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you what we did with 11 Labs
because we always talk about AI

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and we talk about the great
things it can do, including

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voice cloning.
And I want to do it show an

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actual real life example.
So this is Barbara from Dementia

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Discussions.
This was the first line of

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Season 3's intro.
Hello and welcome to Season 3 of

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Dementia Discussions.
OK, so that's Barbara.

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That's the real Barbara, not a
clone.

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And so I went into 11 labs, I
shared Barbara's voice with it,

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and we got this for Season 4.
Hello and welcome to Season 4 of

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Dementia Discussions.
Now I'm going to play these

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back-to-back for you to hear if
you can actually tell which one

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is which.
I know I've told you, but just

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with your ear, can you really
tell that it's AI generated?

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Here's the first.
Hello and welcome to Season 3 of

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Dementia Discussions.
And now here's the next.

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Hello and welcome to Season 4 of
Dementia Discussions.

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What do you think?
You think we can pull that off?

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Do you think we can get away
with it?

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What do you guys?
What do you think?

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Nick's.
Nick's given us the fire emoji.

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What do you think, Nick?
Yeah, that's impressive.

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Obviously it's only one line, so
I'd be curious to hear the whole

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thing, but just that one line I
wouldn't be able to tell the

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difference.
Yeah.

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And what we're doing is we're
basically just replacing that

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one line and then leaving the
rest of the original Season 3

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intro, at least for now.
That's even better in my

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opinion.
No one's ever going to be able

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to tell.
I think if anything, they're

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just going to be able to tell,
oh, she changed it from Season 3

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to Season 4, but they'll
probably just think that she cut

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that line.
All right, I see.

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Amanda wanted to chime in, and
so did Jonathan.

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Let's go to Amanda.
Go ahead, Amanda.

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Good morning.
Honestly, I feel like the second

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one sounds even better.
Yeah honestly like I feel like

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the first one sounded more AI
like or more more like Siri like

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and the second one I felt like
was a lot more smooth and

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natural sounding.
So I think it did a great job.

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Yeah, let's do it again.
Here's the original.

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Hello and welcome to Season 3 of
Dementia Discussions.

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And then the new one.
Hello and welcome to Season 4 of

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Dementia Discussions.
Yeah, I like it too because it's

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a little faster also.
Yeah, that's cool.

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All right, Jonathan, did you
want to chime in?

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Good morning to you.
Good morning.

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I'm assuming you got her
permission to do this, which is

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cool.
But I find the voice, I find it

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terrifying because it is so
good.

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I find it absolutely terrifying.
Like I don't use it for myself

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at all because I don't want my
voice to be recorded somewhere

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that it can be used to.
Make whatever you want out of

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it.
It's really, really good.

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And scary.
Yes, I'm with you and yes, I do

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have her permission to do that.
If it was a load off her

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shoulders.
Oh, you can do that.

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OK, go for it.
She's not the most tech savvy

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person.
I don't think she'll be mad at

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me for saying that.
Yeah, she did say that was that

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was cool.
So I shared this A to like I

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said, just show you a little bit
more about the things we talk

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about in action, right?
And also to give you an idea of

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some things you could be doing
if you needed it in a pinch,

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right?
Maybe there is something new you

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needed to re record and you
don't have the time to sit down,

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get all the equipment up and
running, record whatever you

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need to record and then do all
the editing, etcetera, etcetera,

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etcetera.
Now, if you're not like Jonathan

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who's terrified of it, which I
totally respect and understand,

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then you could go and do
something like that for

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yourself.
So there you go.

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All right, the next item of
business before we get into the

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main topic today, which comes
from a Reddit user.

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This is leftover from yesterday.
Well, you know what?

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It's almost time for me to go
into the kitchen.

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I was.
Going to take it, no.

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Problem, dear.
OK, I'll take it.

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OK.
Thank you.

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Sure, I forgot.
Yep, you have kitchen duty right

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now.
No problem Dr. was going to

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share this, but this comes from
the news yesterday.

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It was a leftover something we
didn't get to and I even had

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teased it at the top of the
show.

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So I want to make sure I'm
delivering the content that I

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promise.
So it's a day late and here it

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is.
So the title here the of this

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story was beware of paid podcast
invitations.

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It's likely a scam.
This comes from inc.com.

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So if you've been receiving
unsolicited invites promising

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thousands for appearing on a
podcast, proceed with caution.

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This is a sophisticated scam
targeting creators, podcasters

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aiming to take over your social
media accounts through fake test

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calls.
I put that in air quotes and

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screen share tricks.
So what this is saying is the

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scam works where scammers pose
as well known podcasters

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requesting a test call via
Facebook and the goal is to walk

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victims into screen sharing and
steal access to Meta business

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accounts.
So TikTok influencer Magic Sing

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nearly lost control of his
account before 2 factor auth.

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I like to abbreviate it 'cause I
can never say the word prevented

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the takeover.
So luckily this is an example of

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two factor auth where yeah, it's
in action and working for you.

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It's I agree if you feel like
it's a pain in the ass, I can't

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stand it as the person that has
to go through it each time to

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log into something.
But it does really help a lot

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when it comes to scams.
The fraudsters operate

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systematically targeting
targeting creators to sell or

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repurpose hijacked channels.
It says here.

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More advanced versions of this
scam may leverage AI deepfakes

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like what we were just talking
about, cloning voices and

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calling or video interviews
using fake celebrity voices to

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trick you.
So delete any unsolicited

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00:13:32,960 --> 00:13:35,600
podcast offers that you're
receiving.

227
00:13:36,080 --> 00:13:40,360
Don't ever share your screen
with somebody that you are not

228
00:13:40,880 --> 00:13:43,880
100% certain it's OK to share
with them.

229
00:13:43,880 --> 00:13:47,400
If they are new to you and
they've reached out to you,

230
00:13:47,800 --> 00:13:51,480
don't do a share screen and
enable that two factor

231
00:13:51,480 --> 00:13:54,240
authentication.
I hope I pronounced it right.

232
00:13:54,240 --> 00:13:59,640
I tried spread, spread the word.
You and your colleagues could be

233
00:13:59,640 --> 00:14:02,080
next.
Now I saw somebody had a

234
00:14:02,080 --> 00:14:03,480
question.
Nick, was that you?

235
00:14:03,760 --> 00:14:05,080
Yeah, I had a question.
Yeah.

236
00:14:05,680 --> 00:14:09,560
So are they?
They're trying to initiate a

237
00:14:10,280 --> 00:14:13,360
call through Facebook.
I believe that's how it's

238
00:14:13,360 --> 00:14:16,040
explained here, yeah.
Well, that's immediately a red

239
00:14:16,040 --> 00:14:18,000
flag for me.
If someone tries to call me on

240
00:14:18,000 --> 00:14:20,440
Facebook, they're right, I'm not
going to answer.

241
00:14:21,800 --> 00:14:23,360
There's some of the other ways
to get a hold of me.

242
00:14:23,360 --> 00:14:27,000
I'm not answering on Facebook.
Yeah, and really, that should go

243
00:14:27,000 --> 00:14:29,280
for pretty much any.
Well, yeah, I guess that you're

244
00:14:29,280 --> 00:14:31,360
saying because you barely use
Facebook.

245
00:14:31,400 --> 00:14:35,360
And I mean, whether it's
Facebook, Instagram, TikTok,

246
00:14:35,640 --> 00:14:40,960
whatever, if you're getting DM
Ed about stuff like this, I

247
00:14:40,960 --> 00:14:44,400
would think twice.
It's not exactly like this, but

248
00:14:44,400 --> 00:14:47,160
I had a friend of mine that I
played baseball with for the

249
00:14:47,160 --> 00:14:51,120
longest time and I've been kind
of following his entrepreneurial

250
00:14:51,120 --> 00:14:54,320
journey.
And I did receive a message from

251
00:14:54,320 --> 00:14:59,360
him at one point that seemed to
fit in line with everything that

252
00:14:59,360 --> 00:15:03,600
he was doing.
And he was asking me to like

253
00:15:03,600 --> 00:15:05,560
vote for him in just in
something.

254
00:15:06,160 --> 00:15:09,120
And it wasn't until I like
started kicking into it that I

255
00:15:09,120 --> 00:15:11,120
realized, oh shit, this is a
scam.

256
00:15:11,280 --> 00:15:16,760
Sorry, I just, that's OK.
And it is believable, especially

257
00:15:16,760 --> 00:15:21,160
when it's people that you know
and you think that, oh, this is,

258
00:15:21,560 --> 00:15:24,640
oh, this is my friend or this is
someone that I've known for a

259
00:15:24,640 --> 00:15:26,720
long time and maybe I haven't
spoken to in a while.

260
00:15:26,760 --> 00:15:29,640
That's not reaching out,
especially like in an

261
00:15:29,640 --> 00:15:31,680
entrepreneurial space.
Like I understand the, the

262
00:15:31,680 --> 00:15:34,200
hustle and grind, trying to
rally the troops kind of thing.

263
00:15:34,200 --> 00:15:38,720
So I had some like empathy for
the situation there, but I I

264
00:15:38,760 --> 00:15:43,280
probably wouldn't get on a.
Yeah, and I'm glad you brought

265
00:15:43,280 --> 00:15:46,240
that up because, and I know I've
shared this, but this, it's been

266
00:15:46,240 --> 00:15:47,760
a long time since I've talked
about it.

267
00:15:47,760 --> 00:15:51,760
I was scammed a few years back,
actually right before I think

268
00:15:51,760 --> 00:15:54,800
we, I helped to reboot the
podcasting morning chat.

269
00:15:54,800 --> 00:16:00,280
And so this was a few years back
and I was scammed on Instagram,

270
00:16:00,680 --> 00:16:05,040
somebody that I knew only
through Instagram and had a

271
00:16:05,040 --> 00:16:06,640
little bit of a relationship
with.

272
00:16:06,640 --> 00:16:09,920
Like I've gone back and forth
with this person before on

273
00:16:09,920 --> 00:16:13,640
multiple occasions.
I got Adm from them saying

274
00:16:13,640 --> 00:16:18,840
something about how, hey, I made
a change to my Instagram profile

275
00:16:18,840 --> 00:16:25,280
and it's asking me to have
somebody I know verify that it's

276
00:16:25,280 --> 00:16:26,920
me.
And I've made the change.

277
00:16:27,480 --> 00:16:30,120
And they've given me this link
to do that.

278
00:16:30,800 --> 00:16:33,320
So here's the link.
Would you mind clicking on the

279
00:16:33,320 --> 00:16:37,520
link and verifying that, yes,
it's me and this is a legitimate

280
00:16:37,520 --> 00:16:40,720
change?
And I remember it was right at

281
00:16:40,720 --> 00:16:43,840
the end of my work day.
I was getting up from my desk,

282
00:16:44,000 --> 00:16:48,200
wasn't really taking time to
really think about the post or

283
00:16:48,200 --> 00:16:52,000
the message I received.
And I was just like, yeah, yeah,

284
00:16:52,000 --> 00:16:53,280
fine, I'll just do this real
quick.

285
00:16:53,280 --> 00:16:55,960
Let me help this guy out.
And I tapped on it.

286
00:16:56,040 --> 00:16:59,200
And I don't remember exactly
what I saw, but I know I saw

287
00:16:59,200 --> 00:17:01,880
something.
I think maybe the screen flashed

288
00:17:01,880 --> 00:17:06,520
or the app closed momentarily
and reopened.

289
00:17:06,520 --> 00:17:10,599
It was something something odd
that I was aware of.

290
00:17:10,640 --> 00:17:13,680
And I paused and I was like,
huh, what was that about?

291
00:17:14,000 --> 00:17:18,079
And then it just hit me a second
or two later, oh crap, was I

292
00:17:18,079 --> 00:17:21,400
just scammed?
And sure enough, clicking that

293
00:17:21,400 --> 00:17:26,240
link gave the person access to
my Instagram, full access.

294
00:17:26,800 --> 00:17:30,280
And within, I don't know, 15
minutes, they had changed the

295
00:17:30,280 --> 00:17:32,640
password and I lost that
account.

296
00:17:32,840 --> 00:17:36,360
I never got it back.
This was before anyone could get

297
00:17:36,360 --> 00:17:41,240
verified on Instagram and then
receive customer service because

298
00:17:41,240 --> 00:17:44,200
you don't get customer service
with a free account on

299
00:17:44,200 --> 00:17:46,280
Instagram.
If if some of you haven't

300
00:17:46,280 --> 00:17:49,800
figured that out yet.
So Mark, let's break this down.

301
00:17:49,920 --> 00:17:55,880
If someone steals your Instagram
account, what could potentially

302
00:17:55,880 --> 00:17:58,080
happen?
Well, what potentially happened

303
00:17:58,080 --> 00:18:01,840
in my case was they took over
the account and was trying to

304
00:18:01,840 --> 00:18:06,240
scam people out of money, I
think with Bitcoin or something

305
00:18:06,240 --> 00:18:10,080
similar scams, yeah, using my
name.

306
00:18:10,080 --> 00:18:13,680
So people again, this is, you
know, that's why it's important

307
00:18:13,680 --> 00:18:16,440
to point out, even if you
actually feel like you really

308
00:18:16,440 --> 00:18:19,920
know the person, I would
recommend don't do business of

309
00:18:19,920 --> 00:18:22,880
any kind.
Don't click on links of any kind

310
00:18:23,360 --> 00:18:27,040
through DM.
It's just not worth it.

311
00:18:27,120 --> 00:18:31,400
And maybe it's a little more
safe if you've got 2 factor set

312
00:18:31,400 --> 00:18:34,320
up, which I didn't at the time.
I do now.

313
00:18:34,560 --> 00:18:39,240
And I also now am verified on
Instagram, which you can pay a

314
00:18:39,240 --> 00:18:43,480
monthly fee to, to have.
And then you do get customer

315
00:18:43,480 --> 00:18:46,760
service, you do get support if
something like that were to

316
00:18:46,760 --> 00:18:49,720
happen to you.
How much is that monthly fee?

317
00:18:50,000 --> 00:18:53,640
I believe it's been you know, I
have to go back and look at my

318
00:18:53,640 --> 00:18:57,720
subscription list.
I believe it's between 10 and 15

319
00:18:57,720 --> 00:19:01,840
bucks a month.
To me, it's worth it if you are

320
00:19:01,840 --> 00:19:05,560
actively utilizing Instagram,
especially for your business,

321
00:19:05,560 --> 00:19:08,720
for your podcast.
I think it's worth paying that

322
00:19:08,720 --> 00:19:12,240
monthly fee to have that Peace
of Mind if you were to get

323
00:19:12,240 --> 00:19:15,200
hacked.
And if you are actually in the

324
00:19:15,200 --> 00:19:19,160
business of podcasting, it would
be probably a a tax write off as

325
00:19:19,160 --> 00:19:21,440
well.
Oh yeah, 100%.

326
00:19:21,800 --> 00:19:24,080
Yep, I write.
I'm able to write that off too

327
00:19:24,080 --> 00:19:26,680
as an expense.
We have Sharon on stage.

328
00:19:26,680 --> 00:19:30,040
Sharon, good morning to you.
Did you want to add on to this

329
00:19:30,040 --> 00:19:33,920
whole being scammed topic?
I do, I do.

330
00:19:33,920 --> 00:19:35,800
I never got scammed, however
good.

331
00:19:35,880 --> 00:19:41,240
I did at one point get the blue
check on Instagram because of

332
00:19:41,240 --> 00:19:45,520
everything you just mentioned.
And it didn't make a difference

333
00:19:45,600 --> 00:19:51,120
with me because I have two or
three, at least two, I think

334
00:19:51,120 --> 00:19:56,120
it's 3 other Instagram accounts,
Instagram accounts and I don't

335
00:19:56,120 --> 00:19:58,920
have access to them.
I can't log on to them.

336
00:19:59,040 --> 00:20:01,560
They were connected to my main
Instagram account.

337
00:20:01,840 --> 00:20:05,120
And I do believe, well, maybe I
have been scammed, I don't know,

338
00:20:05,120 --> 00:20:07,160
or just whatever you want to
call it.

339
00:20:07,480 --> 00:20:11,240
But I haven't had access in a
number of years now.

340
00:20:11,240 --> 00:20:13,080
These don't have lots of
followers.

341
00:20:13,080 --> 00:20:16,160
Nevertheless, though, I'm
concerned about it.

342
00:20:16,400 --> 00:20:20,360
And I've reached out to
Instagram so many times because

343
00:20:20,360 --> 00:20:24,040
I was thinking, OK.
I have a blue check mark.

344
00:20:24,040 --> 00:20:26,680
I'm paying for this feature.
Nothing.

345
00:20:26,680 --> 00:20:28,640
Crickets.
In fact, it was

346
00:20:28,640 --> 00:20:31,680
counterproductive to me because
it seemed like my account

347
00:20:31,680 --> 00:20:35,280
started going down after that my
my main account.

348
00:20:35,280 --> 00:20:37,320
So I just wanted to give you my
experience on that.

349
00:20:37,320 --> 00:20:41,400
I'm not too optimistic regarding
that blue check personally.

350
00:20:41,600 --> 00:20:44,080
Interesting.
I've heard mixed stories.

351
00:20:44,080 --> 00:20:47,960
Like I have heard of several
success stories, especially when

352
00:20:47,960 --> 00:20:52,440
it comes to getting hacked.
I've heard that having that

353
00:20:52,440 --> 00:20:55,600
check mark has helped people get
their accounts back.

354
00:20:56,360 --> 00:21:00,760
But I have heard from other
people mixed feelings about the

355
00:21:00,760 --> 00:21:04,880
customer service from Instagram
or if they're even hearing from

356
00:21:05,040 --> 00:21:08,520
customer service from Instagram.
So I feel like it's a little bit

357
00:21:08,520 --> 00:21:12,520
of protection against and I and
I really do, I think mostly I'm

358
00:21:12,520 --> 00:21:17,320
using it for that specifically
protection about getting hacked.

359
00:21:17,680 --> 00:21:20,760
But maybe I'll reconsider.
I'm not sure though.

360
00:21:20,760 --> 00:21:22,320
But thank you for this
conversation.

361
00:21:22,360 --> 00:21:25,120
I hear you loud and clear.
If it's not really, if it didn't

362
00:21:25,120 --> 00:21:27,120
really work well for you, yeah,
I don't.

363
00:21:27,680 --> 00:21:29,560
I would hesitate to want to do
it again.

364
00:21:30,160 --> 00:21:33,400
I just wanted to say that the
verification is for a single

365
00:21:33,720 --> 00:21:37,680
profile, so if you want to get
coverage on your other profiles,

366
00:21:37,680 --> 00:21:40,600
you do need to get verified on
each of those profiles.

367
00:21:41,120 --> 00:21:45,760
So that does become very
expensive and not recommended,

368
00:21:46,160 --> 00:21:49,680
but it is for a single profile.
It also doesn't cover Facebook.

369
00:21:50,120 --> 00:21:53,680
You have to get your Facebook
separately verified as well.

370
00:21:53,880 --> 00:21:57,600
So it is a process.
It is a lot of money if you want

371
00:21:57,600 --> 00:22:02,200
to do it, but that's how you get
the protection across your all

372
00:22:02,200 --> 00:22:05,760
of your profiles and stuff.
Yep, yeah, and that can get

373
00:22:05,760 --> 00:22:09,320
expensive and that's why.
Jonathan, would you agree 2

374
00:22:09,320 --> 00:22:13,200
factor auth is probably the
safest thing for you to do and

375
00:22:13,240 --> 00:22:16,000
most affordable?
Yeah, 2 factor authentication,

376
00:22:16,000 --> 00:22:19,280
don't share your password and
always on Instagram, when you

377
00:22:19,280 --> 00:22:23,600
get an e-mail from Instagram, go
into the Instagram app and

378
00:22:23,600 --> 00:22:26,360
verify that they sent you an
e-mail 'cause they will send a

379
00:22:26,360 --> 00:22:28,480
notification that they sent you
an e-mail.

380
00:22:28,800 --> 00:22:31,880
So always verify that before you
open or click on any emails from

381
00:22:31,880 --> 00:22:33,640
them.
There you go.

382
00:22:33,760 --> 00:22:36,360
Thank you, Jonathan.
Appreciate that and thank you,

383
00:22:36,360 --> 00:22:38,160
Sharon.
I appreciate getting another

384
00:22:38,160 --> 00:22:42,040
perspective, somebody who isn't
having the same success as

385
00:22:42,040 --> 00:22:45,920
others as well.
Let's go to DRDR. Did you have

386
00:22:45,920 --> 00:22:50,240
something else?
Well, the fact that Meta is

387
00:22:50,240 --> 00:22:55,840
making you authenticate each and
every account and they have

388
00:22:55,840 --> 00:22:59,960
separated Instagram from
Facebook, it kind of feels like

389
00:22:59,960 --> 00:23:02,880
Meta is kind of giving you a
little bit of a scam.

390
00:23:02,880 --> 00:23:05,640
It's in itself.
Yes and no.

391
00:23:05,640 --> 00:23:08,840
I mean, look, the bottom line
is, is that they are separate

392
00:23:08,840 --> 00:23:11,880
accounts, right?
You have to set, you have to log

393
00:23:11,880 --> 00:23:14,680
into Facebook to access your
Facebook.

394
00:23:14,680 --> 00:23:17,320
You have to log into your
Instagram account to access your

395
00:23:17,320 --> 00:23:19,400
Instagram account.
And if you have multiple

396
00:23:19,720 --> 00:23:22,720
accounts on one or both
platforms, you have to

397
00:23:22,720 --> 00:23:26,640
separately log into them.
So therefore, it does kind of

398
00:23:26,640 --> 00:23:28,680
make sense.
It's everything is treated

399
00:23:28,680 --> 00:23:32,920
independently and.
I think there's a way to connect

400
00:23:33,160 --> 00:23:38,040
you with all of these accounts.
I mean either by I mean how do

401
00:23:38,040 --> 00:23:40,800
they even connect you to the
first account?

402
00:23:41,080 --> 00:23:44,320
There are ways that they could
lump everything together.

403
00:23:44,320 --> 00:23:46,790
Maybe they could come up with
something that's kind of an all

404
00:23:46,787 --> 00:23:50,080
in You pay one monthly fee.
That's not a money maker.

405
00:23:50,080 --> 00:23:52,240
No, that's not a money maker it.
Wouldn't do that.

406
00:23:53,960 --> 00:23:58,760
So with that, let me jump into
our next segment.

407
00:23:59,040 --> 00:24:01,960
Let me pull this up here.
Thank you for bearing with me.

408
00:24:01,960 --> 00:24:03,080
Where did it go?
There it is.

409
00:24:03,400 --> 00:24:07,200
So this is comes from a Reddit
post that Dr. found the other

410
00:24:07,200 --> 00:24:09,760
day.
And let me just look at the chat

411
00:24:09,760 --> 00:24:12,800
here real quick before I switch
gears because I'm seeing some

412
00:24:12,800 --> 00:24:15,720
stuff Bez is writing.
Jonathan, what if you're

413
00:24:15,720 --> 00:24:18,400
thinking of someone managing
your social media accounts?

414
00:24:18,400 --> 00:24:22,040
Do you give them certain types
of access and does Meta allow

415
00:24:22,040 --> 00:24:25,400
you to do that?
Pages, groups, professional

416
00:24:25,400 --> 00:24:27,360
slash business accounts,
etcetera.

417
00:24:27,800 --> 00:24:32,120
What do you think, Jonathan?
Yes, and Instagram just allowed

418
00:24:32,160 --> 00:24:37,400
for you to give access to people
directly in your account, giving

419
00:24:37,400 --> 00:24:40,800
them access to use it at, you
know, whether it's posting or

420
00:24:40,800 --> 00:24:43,800
whatever needs to be done.
I don't have the information on

421
00:24:43,800 --> 00:24:47,080
what exactly you need to do to
do that.

422
00:24:47,080 --> 00:24:51,360
But yes, I recommend you give
them, you know, they can sign on

423
00:24:51,360 --> 00:24:54,680
under their own sign on into
your account to manage it.

424
00:24:54,680 --> 00:24:56,360
That's usually the best way to
do it.

425
00:24:56,800 --> 00:24:58,680
There you go, Bez.
Thank you, Jonathan.

426
00:24:58,680 --> 00:25:01,160
That's right.
I forgot that that's now a thing

427
00:25:01,160 --> 00:25:04,640
where you can invite people to
help manage your account.

428
00:25:04,640 --> 00:25:07,400
And for those of you familiar
with YouTube like that, that's

429
00:25:07,400 --> 00:25:11,320
something that's already there
for YouTube where you can invite

430
00:25:11,480 --> 00:25:16,880
managers, editors, etcetera to
and give even certain

431
00:25:17,400 --> 00:25:20,640
limitations to if need be over
on YouTube.

432
00:25:20,640 --> 00:25:24,440
But yeah, so Instagram created
something similar just recently

433
00:25:24,920 --> 00:25:28,960
and that is now in effect.
Not to scare anybody with that,

434
00:25:28,960 --> 00:25:31,320
but Mark, you and I had an
experience with that.

435
00:25:32,080 --> 00:25:35,240
I don't which one.
We granted manager position, I

436
00:25:35,240 --> 00:25:39,640
think it was for YouTube, it
might have been for the the meta

437
00:25:39,760 --> 00:25:41,160
accounts, I can't remember
exactly.

438
00:25:41,160 --> 00:25:45,520
But we we gave manager
permission to help publish all

439
00:25:45,520 --> 00:25:48,040
the reels and things like that
that we were putting out and.

440
00:25:50,920 --> 00:25:53,480
Oh, right.
Interesting.

441
00:25:53,560 --> 00:25:59,880
Yeah, I forgot about that.
Yeah, but.

442
00:25:59,880 --> 00:26:02,280
The good news is that you can
grant manager permission without

443
00:26:02,280 --> 00:26:05,280
giving them admin access.
So you can give them permission

444
00:26:05,280 --> 00:26:09,440
to do specific things like post
for you or comment for you if

445
00:26:09,440 --> 00:26:15,680
you want to.
Right.

446
00:26:15,680 --> 00:26:18,800
And they can't go in and they
can't go in and change your

447
00:26:18,800 --> 00:26:22,800
password and lock you out of
your account with those certain

448
00:26:22,800 --> 00:26:25,760
statuses like manager, they can
only do limited things.

449
00:26:25,760 --> 00:26:28,560
But yeah, still something to
worry about, I suppose it it.

450
00:26:28,600 --> 00:26:31,680
These scams are not to be taken
lightly.

451
00:26:31,880 --> 00:26:34,840
Let's just say that.
So where I wanted to go from

452
00:26:34,840 --> 00:26:37,160
here, I want to talk about this
Reddit post.

453
00:26:37,160 --> 00:26:41,200
Dr. found this post earlier this
week, I believe, when we were

454
00:26:41,760 --> 00:26:45,560
planning out our week and
decided, let's talk about this

455
00:26:45,560 --> 00:26:47,480
today.
So I'm going to actually just

456
00:26:47,880 --> 00:26:50,840
read some of this to you and
then I want to talk about this

457
00:26:50,840 --> 00:26:54,760
person's specific questions.
I feel like this is fairly

458
00:26:54,760 --> 00:26:57,840
relatable, especially for newer
podcasters.

459
00:26:58,200 --> 00:27:02,360
So this Reddit user posts.
So I've been podcasting for

460
00:27:02,360 --> 00:27:06,840
about 8, sorry eight months now
and I'm starting to realize I'm

461
00:27:06,840 --> 00:27:09,840
doing the bare minimum when it
comes to getting more mileage

462
00:27:09,840 --> 00:27:14,560
out of each episode.
Basically, my current system is

463
00:27:14,800 --> 00:27:21,440
record, edit, upload, post the
link on social media, pray

464
00:27:21,440 --> 00:27:25,280
people find it, that's it.
But I keep seeing other

465
00:27:25,280 --> 00:27:29,200
podcasters with these amazing
show notes, e-mail newsletters

466
00:27:29,200 --> 00:27:32,760
pulling key insights from
episodes, Instagram carousels

467
00:27:32,760 --> 00:27:36,320
with quote graphics, Twitter
threads breaking down the main

468
00:27:36,320 --> 00:27:40,880
points and I'm over here like,
well, there's the Spotify link.

469
00:27:40,880 --> 00:27:44,760
Hope you enjoy.
Goes on to say I know I'm

470
00:27:44,760 --> 00:27:47,760
leaving so much potential
engagement and growth on the

471
00:27:47,760 --> 00:27:51,360
table, but honestly I have no
clue where to even start with

472
00:27:51,400 --> 00:27:55,040
repurposing a few things I'm
specifically wondering about.

473
00:27:55,360 --> 00:27:57,640
I'll read those questions one at
a time to you.

474
00:27:57,840 --> 00:28:01,320
I'll keep moving here.
He goes on to say he or she

475
00:28:01,480 --> 00:28:05,040
they.
I'm not looking to become some

476
00:28:05,040 --> 00:28:09,240
content machine overnight, but I
feel like I'm putting in all

477
00:28:09,240 --> 00:28:13,000
this work creating episodes that
could be helping way more people

478
00:28:13,000 --> 00:28:15,800
if I just knew how to package it
better.

479
00:28:16,320 --> 00:28:19,360
Anyone willing to share what's
actually working for them?

480
00:28:19,760 --> 00:28:22,880
Even if it's just one thing you
do that's made a difference, I'd

481
00:28:22,880 --> 00:28:26,080
love to hear it.
I felt like this one was

482
00:28:26,120 --> 00:28:29,440
relatable and I think the way I
want to start is I'm just going

483
00:28:29,440 --> 00:28:32,160
to ask anybody who's on stage
now or if you're listening in

484
00:28:32,160 --> 00:28:36,680
the audience, come up and feel
free to share this user, this

485
00:28:36,680 --> 00:28:40,760
Reddit user said you know their
process is record, edit, upload,

486
00:28:41,000 --> 00:28:43,000
post a link, pray people find
it.

487
00:28:43,960 --> 00:28:47,440
What are your steps?
What are your overarching steps

488
00:28:47,440 --> 00:28:50,640
to your podcast process starting
with recording?

489
00:28:50,880 --> 00:28:51,600
What do you do?
Can.

490
00:28:51,600 --> 00:28:54,960
I just say first before people
time in Yeah, this Reddit user

491
00:28:54,960 --> 00:28:59,160
is by no means alone.
I would say this is probably the

492
00:28:59,160 --> 00:29:02,800
vast majority of podcasters are
the the Post and pray.

493
00:29:04,000 --> 00:29:06,200
Oh yeah.
Don't get discouraged by the

494
00:29:06,200 --> 00:29:08,960
fact that you feel like you're
not doing enough, because I feel

495
00:29:08,960 --> 00:29:12,400
like that's majority.
Yeah, I also think it's

496
00:29:12,400 --> 00:29:16,880
relatable because I think a lot
of us see what other podcasters

497
00:29:16,880 --> 00:29:20,560
are doing and then we're we say,
wow, why aren't we?

498
00:29:20,640 --> 00:29:23,360
Why aren't I doing that?
How are they doing that?

499
00:29:23,520 --> 00:29:25,200
I don't know.
You know, I don't even know

500
00:29:25,200 --> 00:29:27,440
where to begin.
I thought I had this great

501
00:29:27,440 --> 00:29:31,160
process in place, but clearly
there's so much more I could be

502
00:29:31,160 --> 00:29:33,120
doing.
Yes, Amanda, go ahead.

503
00:29:33,400 --> 00:29:37,240
I'm going to kind of join Nick
in what he said and also say the

504
00:29:37,240 --> 00:29:40,400
people who seem to do it really,
really, really well often have a

505
00:29:40,400 --> 00:29:44,600
team of people behind them doing
it and posting it and engaging

506
00:29:44,600 --> 00:29:47,560
with it.
So I feel like it's, it's not

507
00:29:47,560 --> 00:29:51,840
fair to just like kind of look
at a broad scope and go, oh, I

508
00:29:51,840 --> 00:29:53,920
need to be doing that.
Sometimes you don't have the

509
00:29:53,920 --> 00:29:55,640
equipment to do that or the
time.

510
00:29:55,640 --> 00:29:59,320
So I mean, I think there is
needing to be effort more than

511
00:29:59,320 --> 00:30:02,080
just like the put it out there
and pray approach.

512
00:30:02,080 --> 00:30:04,880
There's still things that can be
happening, but I think the

513
00:30:04,880 --> 00:30:08,120
people who do it really, really
well often have a paid team

514
00:30:08,120 --> 00:30:11,520
behind them and and that's
that's that good or bad.

515
00:30:11,640 --> 00:30:15,200
I mean obviously better good,
but it's hard to compare when

516
00:30:15,200 --> 00:30:18,240
you don't have the resources to
to compete in that level.

517
00:30:18,640 --> 00:30:21,880
Yeah, I'm with you there.
There is definitely something

518
00:30:21,880 --> 00:30:23,560
you got.
I think if you're going to play

519
00:30:23,560 --> 00:30:27,480
the comparison game, I think you
got to make sure you know that

520
00:30:27,480 --> 00:30:30,000
you're comparing apples to
apples or not.

521
00:30:30,240 --> 00:30:32,280
Sid, I think you had something.
Go for it.

522
00:30:32,760 --> 00:30:36,840
To answer your question, Mark.
I record it, I upload it to a

523
00:30:37,840 --> 00:30:41,440
Google folder, my editor takes
it, does all the work with it,

524
00:30:41,680 --> 00:30:45,640
builds the landing page.
So having a web page is super

525
00:30:45,640 --> 00:30:48,320
important.
Then on the web page is the

526
00:30:48,320 --> 00:30:51,400
transcript as well as the show
notes and time stamps.

527
00:30:52,440 --> 00:30:59,880
And then I jump in and I take
the bus route blog, edit it just

528
00:30:59,880 --> 00:31:04,320
a little bit posted as a blog on
my website on the Monday that

529
00:31:04,320 --> 00:31:09,200
the episode drops.
I post about it on LinkedIn, tag

530
00:31:09,200 --> 00:31:12,480
the appropriate guest and or
company.

531
00:31:12,680 --> 00:31:17,320
And then on Tuesday I e-mail my
e-mail community, which is about

532
00:31:17,320 --> 00:31:21,120
500 people and I get really
great engagement from them.

533
00:31:21,120 --> 00:31:24,240
Open and click rates.
I see you jump on Tuesday and

534
00:31:24,240 --> 00:31:28,160
downloads and then I
occasionally we'll post on

535
00:31:28,160 --> 00:31:31,200
Instagram about it.
My podcast listeners aren't

536
00:31:31,200 --> 00:31:34,560
necessarily on Instagram,
they're more on LinkedIn and I

537
00:31:34,560 --> 00:31:36,760
do more.
Yes, I can do more, but you ask

538
00:31:36,760 --> 00:31:40,080
about what's my process and
that's my simple process.

539
00:31:40,080 --> 00:31:44,960
I'm using what's being provided
to me as relates to block

540
00:31:44,960 --> 00:31:48,840
content from Buzz Sprouts.
So I'm taking advantage of those

541
00:31:48,840 --> 00:31:52,680
kinds of things.
And I will also use ChatGPT.

542
00:31:52,680 --> 00:31:56,440
I'll upload the transcript to
ChatGPT and say, hey, give me an

543
00:31:56,440 --> 00:32:01,480
idea for an engaging LinkedIn
post for this podcast episode.

544
00:32:01,480 --> 00:32:03,320
And it does.
And then I typically edit it,

545
00:32:04,080 --> 00:32:06,960
change it up just a little bit.
But I'm using the tools that are

546
00:32:06,960 --> 00:32:09,680
in front of me and what's being
provided so I don't have to do a

547
00:32:09,680 --> 00:32:12,880
lot of extra work.
But again, I can always do more.

548
00:32:13,400 --> 00:32:16,560
Thank you, Sid.
Thank you for the details there

549
00:32:16,560 --> 00:32:19,480
of each step.
I think that's really helpful to

550
00:32:19,480 --> 00:32:25,000
a lot of people who may be
trying to improve or even create

551
00:32:25,000 --> 00:32:28,280
a system for the themselves and
understand what you're doing.

552
00:32:28,800 --> 00:32:30,720
I think I want to go to Nick
real quick.

553
00:32:30,720 --> 00:32:33,240
I know there are others who want
to chime in and I'm going to

554
00:32:33,240 --> 00:32:34,800
come back to you.
I just want to go to Nick

555
00:32:34,800 --> 00:32:38,920
because I see some stuff going
on in the chat and something you

556
00:32:38,920 --> 00:32:42,360
just posted there, Nick, I think
that's important to share too.

557
00:32:42,360 --> 00:32:45,800
And if you want to elaborate on
that, by all means, please do go

558
00:32:45,800 --> 00:32:48,600
for it.
I put in the chat, it's 20%

559
00:32:48,600 --> 00:32:52,280
production, 80% promotion.
And I learned that from like the

560
00:32:52,280 --> 00:32:54,000
business side of things.
Like if you want to have a

561
00:32:54,000 --> 00:32:58,560
successful business, having The
thing is a big first step, but

562
00:32:58,680 --> 00:33:01,440
who's going to find it if you're
not marketing it and promoting

563
00:33:01,440 --> 00:33:03,600
it?
If we talk about the 8020 rule,

564
00:33:03,680 --> 00:33:06,440
80% of your results come from,
is that what it is?

565
00:33:06,440 --> 00:33:11,200
80% of your results come from
20% of what you do, and 80% of

566
00:33:11,200 --> 00:33:13,800
what you do only yields 20% of
the results.

567
00:33:14,400 --> 00:33:16,480
Yep.
In my opinion, and I've talked

568
00:33:16,480 --> 00:33:21,080
about this here on the podcast a
lot, people spend so much time

569
00:33:21,080 --> 00:33:24,600
on the production of it, and
they spend only a fraction of

570
00:33:24,600 --> 00:33:27,040
that time actually marketing and
promoting it.

571
00:33:27,760 --> 00:33:29,720
How are you expecting people to
find your show?

572
00:33:29,880 --> 00:33:32,240
Are you expecting people to find
your business when you're not

573
00:33:32,600 --> 00:33:35,840
actively promoting it?
And I sympathize with the

574
00:33:35,840 --> 00:33:39,040
situation because that 20% is
what I'm calling it.

575
00:33:39,200 --> 00:33:43,520
You're spending hours of time at
moments just to produce the

576
00:33:43,520 --> 00:33:45,040
show.
So it's like, how am I supposed

577
00:33:45,040 --> 00:33:47,880
to spend more hours promoting
the thing?

578
00:33:48,440 --> 00:33:52,400
And I think kind of what we're
talking about here, like find

579
00:33:52,400 --> 00:33:56,960
one thing that you can do, one
piece of marketing that you can

580
00:33:56,960 --> 00:33:59,000
use to move the needle and start
with that.

581
00:33:59,560 --> 00:34:02,440
And as you become more
comfortable, start introducing

582
00:34:02,440 --> 00:34:07,680
more ways to market your show.
I'm 100% guilty of when I

583
00:34:07,680 --> 00:34:11,960
launched the 95 podcast, I tried
to be literally everywhere,

584
00:34:12,159 --> 00:34:15,480
Facebook, Instagram, I don't
think I was really doing TikTok

585
00:34:15,480 --> 00:34:17,440
that much.
So that might have been a little

586
00:34:17,440 --> 00:34:19,840
bit.
But Twitter, blog posts,

587
00:34:19,840 --> 00:34:24,199
newsletters, like everything all
at once and it's, it's a lot.

588
00:34:24,199 --> 00:34:27,280
It's overwhelming.
And you can't truly figure out

589
00:34:27,280 --> 00:34:32,719
any of those modes of marketing
when you're stretched so thin.

590
00:34:33,239 --> 00:34:36,480
I don't necessarily think that
there's a right place to start

591
00:34:36,480 --> 00:34:39,639
as far as picking one, but maybe
pick one that you're the most

592
00:34:39,639 --> 00:34:41,880
comfortable with or the most
familiar with or the most

593
00:34:41,880 --> 00:34:45,960
excited about and start with
that and start to figure that

594
00:34:45,960 --> 00:34:48,360
out.
Start to really dial that piece

595
00:34:48,360 --> 00:34:51,760
of marketing in.
Like for me, I'd probably choose

596
00:34:51,760 --> 00:34:54,000
newsletter.
That's probably where I would go

597
00:34:54,000 --> 00:34:57,720
first because it's got the IT
can have the biggest impact in

598
00:34:57,720 --> 00:35:00,360
my opinion.
And just really dial that in.

599
00:35:00,600 --> 00:35:02,600
Once you have it dialed in,
there's all these tools out

600
00:35:02,600 --> 00:35:04,920
there that can help you with
automation, help speed up the

601
00:35:04,920 --> 00:35:07,400
process.
A is made things so much quicker

602
00:35:07,760 --> 00:35:13,040
and streamlined where you can
start almost outsourcing some of

603
00:35:13,040 --> 00:35:16,880
your work that you're currently
doing on that to AI and then

604
00:35:16,880 --> 00:35:18,560
start introducing another form
of marketing.

605
00:35:18,560 --> 00:35:22,080
Now maybe you want to start
doing Reels on Instagram.

606
00:35:22,520 --> 00:35:27,200
So now you're building that that
media business around your

607
00:35:27,200 --> 00:35:31,120
podcast, and I think that slowly
building on top of that, you're

608
00:35:31,120 --> 00:35:33,440
going to start seeing more
success overall.

609
00:35:33,440 --> 00:35:36,000
But yeah, that's my two cents.
I'll get off my soapbox.

610
00:35:36,480 --> 00:35:43,240
So I just went to the Reddit
post itself and I one of my

611
00:35:43,240 --> 00:35:46,560
favorite things is to go and
read all the comments on the

612
00:35:46,560 --> 00:35:49,760
actual post.
And I'm reading things like my

613
00:35:49,760 --> 00:35:54,200
23 year old daughter manages the
podcast and she does all the

614
00:35:54,240 --> 00:35:57,600
editing.
And 1st you got to go to video.

615
00:35:57,600 --> 00:36:02,920
And I'm reading a huge long list
of places where someone posts

616
00:36:02,920 --> 00:36:06,600
the links.
So I'm reading everything except

617
00:36:06,600 --> 00:36:12,200
for the one thing that I
consider the most effective way

618
00:36:12,200 --> 00:36:18,120
to market your podcast, and that
is to be a guest on other same

619
00:36:18,120 --> 00:36:22,080
niched podcasts.
So I went ahead and I posted

620
00:36:22,080 --> 00:36:24,160
that.
And then after that for me,

621
00:36:25,040 --> 00:36:29,760
newsletters and of course the
shorts and the whole blah, blah,

622
00:36:29,760 --> 00:36:32,920
blah.
But gosh almighty, yeah, the

623
00:36:33,080 --> 00:36:36,960
guesting thing is just so
effective.

624
00:36:37,360 --> 00:36:39,160
It really is.
And I think that's a great

625
00:36:39,160 --> 00:36:42,800
point.
And it feels I to me, it feels

626
00:36:42,800 --> 00:36:46,440
like an easier lift when it
comes to promoting the podcast

627
00:36:46,440 --> 00:36:48,240
because all you have to do is
sit down and have a

628
00:36:48,240 --> 00:36:52,360
conversation, right?
To me that that feels easier

629
00:36:52,520 --> 00:36:56,720
than creating pieces of content
everywhere and putting it all

630
00:36:56,720 --> 00:36:58,760
over different platforms.
Yeah.

631
00:36:59,200 --> 00:37:00,800
Right.
People get a sense of your

632
00:37:00,800 --> 00:37:06,000
personality the way you talk.
They kind of make a decision as

633
00:37:06,000 --> 00:37:09,760
to whether or not they want to
check it out or even subscribe

634
00:37:09,880 --> 00:37:12,480
because of the things that
you're saying on the on that

635
00:37:12,720 --> 00:37:14,560
particular show that they're
listening to.

636
00:37:14,920 --> 00:37:18,040
It really is very, very
effective.

637
00:37:18,520 --> 00:37:21,840
And, you know, maybe one of
these days we will tackle the

638
00:37:21,840 --> 00:37:26,240
subject of how to be a really
good guest on a show.

639
00:37:27,320 --> 00:37:28,960
I think that I think that would
be.

640
00:37:29,520 --> 00:37:30,640
Yeah, I think that would be
good.

641
00:37:30,920 --> 00:37:34,120
Yeah, I'm going to go to Sid and
then I want to read something

642
00:37:34,120 --> 00:37:36,280
from the chat as well.
Go ahead, Sid.

643
00:37:36,520 --> 00:37:39,760
I just was curious.
I don't have Reddit so I'm

644
00:37:39,760 --> 00:37:42,680
curious Dr. Did he get any good
advice?

645
00:37:43,120 --> 00:37:46,600
Sound like he got a lot of
pitches for services, but did he

646
00:37:46,600 --> 00:37:51,800
get any good solid advice?
I mean, the very last one on the

647
00:37:51,800 --> 00:37:57,240
list is start by moving, moving
to video using Riverside FM,

648
00:37:57,440 --> 00:38:02,240
then record, perform all of your
current content activities, then

649
00:38:02,240 --> 00:38:06,280
use your transcripts.
I mean, there it's, it's a lot

650
00:38:06,280 --> 00:38:13,120
of advice that is good.
However, none of it had anything

651
00:38:13,120 --> 00:38:15,040
to do with guesting on other
shows.

652
00:38:15,720 --> 00:38:17,720
So.
I've been listening to what you

653
00:38:17,720 --> 00:38:20,680
just said, though.
I mean, if I'm him or her, I'm

654
00:38:20,680 --> 00:38:21,800
overwhelmed.
Yeah.

655
00:38:21,920 --> 00:38:24,280
Like, what do I do?
This didn't answer my question.

656
00:38:24,280 --> 00:38:26,480
Like, yeah.
So anyways, it's just

657
00:38:26,480 --> 00:38:28,280
unfortunate.
Sometimes when you post

658
00:38:28,280 --> 00:38:31,200
questions in those kinds of
forms, you get solicitation and

659
00:38:31,200 --> 00:38:34,840
then bad advice and then
honestly so much advice that it

660
00:38:34,840 --> 00:38:38,080
feels overwhelming.
Yeah, I'm not seeing a huge

661
00:38:38,080 --> 00:38:41,360
amount of solicitation.
There are some, but mainly

662
00:38:41,480 --> 00:38:46,360
things that what other people
are doing, which like I said,

663
00:38:46,360 --> 00:38:48,680
are good add-ons but are not the
meat.

664
00:38:48,960 --> 00:38:51,760
Absolutely, yeah.
And here's the order in which

665
00:38:51,760 --> 00:38:54,440
we're going to go 1st.
I'm going to go to Nick because

666
00:38:54,440 --> 00:38:57,720
he wants to say something about
what you're talking about Dr.

667
00:38:57,720 --> 00:38:59,760
And then I know Jonathan has
something and I still want to

668
00:38:59,760 --> 00:39:02,120
get something.
Well, I'll just say Dave in the

669
00:39:02,120 --> 00:39:05,360
chat was pointing out and we
talked about Dave recently and

670
00:39:05,360 --> 00:39:09,200
how he's got multiple podcasts
and I think the number is 8,

671
00:39:09,400 --> 00:39:12,960
maybe 9, he said.
But and he was saying for him

672
00:39:12,960 --> 00:39:16,200
and his team with multiple
different podcasts, it's really

673
00:39:16,200 --> 00:39:19,520
difficult to do the promo for
each separate podcast.

674
00:39:19,520 --> 00:39:22,920
And I would imagine that would
apply even for guesting for you,

675
00:39:22,920 --> 00:39:26,320
Dave, because if you know,
you're, you have one podcast

676
00:39:26,320 --> 00:39:28,840
that's probably completely
different topic from the other.

677
00:39:28,840 --> 00:39:31,560
So technically you'd have to do
a completely different guest

678
00:39:31,560 --> 00:39:34,840
spot on another podcast.
And that would be 8 different

679
00:39:34,840 --> 00:39:36,560
guest spots if you're trying it
that way.

680
00:39:36,560 --> 00:39:39,040
So yeah, that that can be really
challenging.

681
00:39:39,040 --> 00:39:42,240
I would love to hear more about
what you do do.

682
00:39:42,560 --> 00:39:44,840
And I was hoping you could come
up on stage, but it looks like

683
00:39:44,880 --> 00:39:46,960
maybe you can't.
And real quick, just want to say

684
00:39:47,480 --> 00:39:50,960
break a leg today, Dave.
I know Dave is speaking at

685
00:39:50,960 --> 00:39:54,600
Podcasting Made Simple live,
That's Alex Sanfilippo and pod

686
00:39:54,600 --> 00:39:56,960
match.
They're putting on that.

687
00:39:57,040 --> 00:40:00,200
They do it every quarter and
Dave is a speaker there.

688
00:40:00,200 --> 00:40:02,040
So good luck.
I shouldn't say good luck,

689
00:40:02,040 --> 00:40:03,240
right, because it's a stage
thing.

690
00:40:03,240 --> 00:40:06,600
So break a leg, Dave, looking
forward to hearing how that

691
00:40:06,600 --> 00:40:08,560
went.
OK, Nick, you wanted to add on

692
00:40:08,560 --> 00:40:10,320
to something Dr. was talking
about.

693
00:40:10,320 --> 00:40:14,320
Go ahead.
Yeah, I'm the guesting on other

694
00:40:14,320 --> 00:40:16,120
shows.
So if you don't have the

695
00:40:16,120 --> 00:40:20,560
bandwidth to be creating and
promoting your own content on

696
00:40:20,560 --> 00:40:24,400
other platforms and channels, I
do think what Dr. Sands guesting

697
00:40:24,400 --> 00:40:26,200
on other shows is a great way to
do it.

698
00:40:26,720 --> 00:40:32,000
And on top of that, if you have
a little bit of budget that you

699
00:40:32,000 --> 00:40:34,640
can throw at this, and I can't
take credit for this idea this

700
00:40:34,640 --> 00:40:37,000
might have, I think I might have
heard this from Pat Flynn or

701
00:40:37,200 --> 00:40:40,720
some other creator.
But if you do appear on shows,

702
00:40:41,000 --> 00:40:45,920
you can offer that podcast host
money to promote those episodes,

703
00:40:45,920 --> 00:40:48,600
to promote those social media
posts, boosts the posts that

704
00:40:48,600 --> 00:40:52,360
they're sharing on social media.
Put some advertising spend

705
00:40:52,360 --> 00:40:57,080
behind the episode that you are
on and that can help get the

706
00:40:57,080 --> 00:41:00,440
episode out in front of more
people without you having to do

707
00:41:01,440 --> 00:41:04,640
any extra lifting, without you
having to do any extra work.

708
00:41:05,000 --> 00:41:07,680
Even if you're throwing 20 bucks
at it and saying, hey, can we

709
00:41:07,680 --> 00:41:11,040
put some ad spend behind this
episode or the social media post

710
00:41:11,040 --> 00:41:13,800
you're putting on this, that
could have a pretty massive

711
00:41:13,800 --> 00:41:16,080
impact.
Yes, I'm following.

712
00:41:16,080 --> 00:41:20,400
I'm tracking.
So instead of hitting the I'm

713
00:41:20,400 --> 00:41:22,760
going to give you some money for
you to boost this.

714
00:41:23,280 --> 00:41:26,760
I would first go for the low
hanging fruit and say, hey, how

715
00:41:26,760 --> 00:41:30,640
about an ad swap?
I'll promote your episode on on

716
00:41:30,640 --> 00:41:33,680
this, you know, for a week and
you promote my episode for a

717
00:41:33,680 --> 00:41:36,040
week on yours.
So how about an ad swap?

718
00:41:36,280 --> 00:41:39,960
If you don't, you can do the
guest swap and the ad swap for

719
00:41:39,960 --> 00:41:41,640
going to say you can do both of
those.

720
00:41:42,040 --> 00:41:45,200
And then after that, then I
would say, yeah, throw some

721
00:41:45,200 --> 00:41:49,440
money at it.
Maybe do even a newsletter ad

722
00:41:49,560 --> 00:41:53,720
swap or, you know, pay some
money for someone to promote

723
00:41:53,720 --> 00:41:57,160
your show in their newsletter.
So that's my yeah.

724
00:41:57,520 --> 00:42:01,480
That works really well.
My friend Anna Xavier over at

725
00:42:01,480 --> 00:42:04,760
the Podcast Space, she does a
great job of newsletter swaps

726
00:42:04,760 --> 00:42:08,400
and promoting other podcasters,
other podcast professionals,

727
00:42:08,400 --> 00:42:10,920
etcetera.
Check that out if you want some

728
00:42:10,920 --> 00:42:13,720
examples of it.
All right, Jonathan, coming to

729
00:42:13,720 --> 00:42:15,040
you.
What did you want to add to all

730
00:42:15,040 --> 00:42:18,920
this?
So first thing I want to add and

731
00:42:18,920 --> 00:42:21,400
remind everybody to stop
comparing yourself to other

732
00:42:21,400 --> 00:42:24,520
people because they're at a
different part of their journey

733
00:42:24,760 --> 00:42:28,360
than you are and you need to set
up a system that's going to work

734
00:42:28,360 --> 00:42:30,960
for you in the time of life
you're in.

735
00:42:31,440 --> 00:42:34,520
The other thing I I would say is
the only way that you remain

736
00:42:34,520 --> 00:42:38,640
consistent, the only way that
you are able to do these tasks

737
00:42:38,920 --> 00:42:40,840
is by building a system that
works for you.

738
00:42:41,280 --> 00:42:43,440
So start by defining your
consistency.

739
00:42:43,440 --> 00:42:46,760
How many times you want to post,
decide on your platforms, which

740
00:42:46,760 --> 00:42:50,760
two platforms you want to make
your main platform and your

741
00:42:50,760 --> 00:42:54,640
repurposing platform, and then
start creating content based on

742
00:42:54,640 --> 00:42:57,760
what works for that.
I always recommend long form

743
00:42:57,760 --> 00:43:01,520
first because a long form piece
of content like a newsletter, A

744
00:43:01,520 --> 00:43:06,080
blog post yields many more short
form pieces of content.

745
00:43:06,400 --> 00:43:10,240
So really focusing in on, you
know, making the most out of

746
00:43:10,240 --> 00:43:12,200
the, you know, get the biggest
bang for your buck.

747
00:43:12,800 --> 00:43:16,560
You can create a blog post off
your transcript, Then you've got

748
00:43:16,680 --> 00:43:19,720
a blog post that has a ton of
information you can post on on

749
00:43:19,720 --> 00:43:22,600
your socials.
So really just digging in and

750
00:43:22,600 --> 00:43:27,160
creating a system for that.
Cuz that yeah, that's what I do

751
00:43:27,160 --> 00:43:30,720
with people anyway, so.
And I appreciate one of many of

752
00:43:30,720 --> 00:43:33,120
the things you said, but one in
particular that I wanted to

753
00:43:33,280 --> 00:43:38,120
focus on for a second is that
you stressed 2 platforms picking

754
00:43:38,120 --> 00:43:41,800
just two.
And I like that because, yeah,

755
00:43:41,800 --> 00:43:46,360
the overwhelm subsides a bit
after hearing that, right?

756
00:43:46,360 --> 00:43:48,400
It's like, OK, I don't have to
be everywhere.

757
00:43:48,560 --> 00:43:52,440
And I will say, I mean, I think
I follow that strategy to a

758
00:43:52,440 --> 00:43:55,200
degree.
I think the places that I really

759
00:43:55,200 --> 00:43:58,800
focus on the most are Instagram
and LinkedIn.

760
00:43:59,000 --> 00:44:02,520
And then what I do is I still
want to be on the other

761
00:44:02,520 --> 00:44:05,560
platforms because you never
know, right?

762
00:44:05,560 --> 00:44:09,720
It just, it will potentially
increase discoverability, but I

763
00:44:09,720 --> 00:44:12,840
don't want to sit there and
overwhelm myself with all the

764
00:44:12,840 --> 00:44:15,360
platforms.
So I essentially just make sure

765
00:44:15,360 --> 00:44:19,120
that I'm making my content for
Instagram, making my content for

766
00:44:19,120 --> 00:44:22,920
LinkedIn, and then I'm taking
that content and repurposing it

767
00:44:22,920 --> 00:44:26,680
to the other platforms.
And then for the most part it is

768
00:44:26,680 --> 00:44:29,960
like I'll just post.
I, I don't want to say post and

769
00:44:29,960 --> 00:44:33,560
ghost, but I'll post and not
care, right?

770
00:44:33,560 --> 00:44:36,840
Like there, there is something
an attachment to the, the main

771
00:44:36,840 --> 00:44:40,240
platforms I've chosen.
I do want to see the content I

772
00:44:40,240 --> 00:44:44,160
put out there succeed or, you
know, bring in new clients or

773
00:44:44,160 --> 00:44:46,560
get a lot of views, whatever
those goals are.

774
00:44:47,160 --> 00:44:49,360
I do want that.
But, and there's not that

775
00:44:49,360 --> 00:44:53,520
pressure knowing that, OK, all
the other platforms, I'm just

776
00:44:53,520 --> 00:44:56,720
posting it there and hope maybe
people will find me.

777
00:44:56,760 --> 00:45:00,280
I hope that makes sense, but it
just takes a lot of the pressure

778
00:45:00,280 --> 00:45:02,400
off just knowing, OK, I'm only
focusing here.

779
00:45:02,400 --> 00:45:05,440
Instead, Dr. wants to respond.
I'm going to give you that

780
00:45:05,560 --> 00:45:08,440
chance to do that.
So does Jonathan, and Michael is

781
00:45:08,440 --> 00:45:11,000
on stage as well, and I want to
hear from him, too.

782
00:45:11,000 --> 00:45:13,680
Go ahead, DRI.
Agree with you Mark, and it's

783
00:45:13,680 --> 00:45:17,200
not a post and ghost, but it is
a post and Oh well, whatever

784
00:45:17,200 --> 00:45:19,720
happened happened kind of
feeling yeah.

785
00:45:19,960 --> 00:45:22,960
And I also wanted to mention
that if you're going to throw

786
00:45:22,960 --> 00:45:26,720
money into advertising, you
might as well throw it into

787
00:45:27,000 --> 00:45:32,080
advertising on podcast apps
because you know that those

788
00:45:32,080 --> 00:45:33,800
people listen to podcasts for
sure.

789
00:45:33,880 --> 00:45:37,080
You know, if you do, if you do
Facebook, you're hitting a lot

790
00:45:37,080 --> 00:45:40,800
of people that may not even know
what the word podcast means.

791
00:45:41,160 --> 00:45:45,720
So you're wasting your money.
So if you hit the podcast apps

792
00:45:46,440 --> 00:45:50,280
some, there's quite a few of
them that have advertisement

793
00:45:50,720 --> 00:45:54,320
that's really, that's really a
smart way to spend your money.

794
00:45:54,320 --> 00:45:55,760
Agreed.
Agreed.

795
00:45:55,960 --> 00:46:00,320
Yeah, advertise on a platform
where your audience is, where

796
00:46:00,320 --> 00:46:02,000
you can normally find your
audience.

797
00:46:02,640 --> 00:46:05,200
Yes, you can find them on social
media, but you got to weed

798
00:46:05,200 --> 00:46:07,560
through all the others who may
not be your audience.

799
00:46:08,080 --> 00:46:11,120
Getting in front of a podcast
audience has a lot of value

800
00:46:11,120 --> 00:46:13,360
there.
Yes, Jonathan, go for it.

801
00:46:13,680 --> 00:46:15,240
Yeah.
Just quickly, I also wanted to

802
00:46:15,240 --> 00:46:18,320
say that I start people with two
Plat 2 platforms.

803
00:46:18,320 --> 00:46:22,440
If you're starting to create
content 2 platforms, as you grow

804
00:46:23,000 --> 00:46:26,360
and as you get good at creating
content, it becomes much easier.

805
00:46:26,360 --> 00:46:29,560
So you can create more content,
you can repurpose more content,

806
00:46:29,560 --> 00:46:33,000
you can be on more platforms.
But omnipresence is not a real

807
00:46:33,000 --> 00:46:34,360
thing when we are a small
business.

808
00:46:34,520 --> 00:46:37,600
It's just not a real thing.
I understand we want to think

809
00:46:37,600 --> 00:46:41,920
that it is, but it's not.
So don't you're going to, you're

810
00:46:41,920 --> 00:46:43,760
going to burn out trying to be
omnipresent.

811
00:46:44,120 --> 00:46:46,280
And the other thing is I just
don't, I don't recommend cross

812
00:46:46,280 --> 00:46:49,280
posting wherever possible
because you want to have fresh

813
00:46:49,280 --> 00:46:53,800
content on each platform each
day where at least optimized for

814
00:46:53,800 --> 00:46:57,000
the platform, not just posted
there by a cross post.

815
00:46:57,600 --> 00:47:00,520
So Jonathan, would you then say
I want to just challenge that

816
00:47:00,520 --> 00:47:04,480
for a second because my thought
process is better to post

817
00:47:04,480 --> 00:47:08,560
something on those other
platforms than nothing at all.

818
00:47:08,760 --> 00:47:11,720
Would you disagree with that?
If you're starting, I would

819
00:47:11,720 --> 00:47:14,200
disagree with that because
you're going to get, you're

820
00:47:14,200 --> 00:47:15,720
going to get pulled in so many
directions.

821
00:47:15,720 --> 00:47:18,560
You're going to have something
go really well on, you know,

822
00:47:18,560 --> 00:47:21,320
TikTok and think, Oh my God, I
need to be focusing on TikTok.

823
00:47:21,800 --> 00:47:24,640
When really if you're focusing
on the two platforms, one that

824
00:47:24,640 --> 00:47:27,120
you like and one that your
people are on, you're going to

825
00:47:27,120 --> 00:47:30,600
be able to create content that
you can use and repurpose over

826
00:47:30,600 --> 00:47:33,800
those platforms later and not
lose any ground.

827
00:47:33,800 --> 00:47:38,720
Because if you're posting on 8
platforms, the chances of

828
00:47:38,720 --> 00:47:41,200
something going viral on one
platform and not on the other.

829
00:47:41,200 --> 00:47:44,440
And you know, you feeling that
pulled to go over to the

830
00:47:44,440 --> 00:47:47,080
platform you're not paying
attention to, you know, it

831
00:47:47,080 --> 00:47:50,240
becomes confusing and then you
don't you're not consistent on

832
00:47:50,240 --> 00:47:52,240
any of them.
I can appreciate that,

833
00:47:52,680 --> 00:47:57,520
especially with that asterisk of
if you're a new podcaster, yeah,

834
00:47:57,560 --> 00:48:00,120
you're going to get overwhelmed.
I that I get it.

835
00:48:00,120 --> 00:48:04,160
I, I'm on board with that.
I think because one of the

836
00:48:04,160 --> 00:48:09,520
things, the advantages you get
to really learn about those two

837
00:48:09,520 --> 00:48:12,320
that you're focusing on and what
works and what doesn't.

838
00:48:12,320 --> 00:48:15,680
And then you you can take that
knowledge and understanding and

839
00:48:15,680 --> 00:48:18,280
see how it applies to the other
platforms.

840
00:48:18,480 --> 00:48:22,360
There will be differences, but I
think once you really get

841
00:48:22,360 --> 00:48:25,880
comfortable with the one or two
that you're focusing on, the

842
00:48:25,880 --> 00:48:28,720
others start to make a little
more sense, even if they are

843
00:48:28,720 --> 00:48:31,120
different, right?
Because it's like, oh, Instagram

844
00:48:31,120 --> 00:48:34,320
does this but TikTok doesn't.
OK, got it.

845
00:48:34,320 --> 00:48:37,000
But like you have to 1st go
through the experience of

846
00:48:37,000 --> 00:48:39,560
knowing Instagram to be able to
see those differences.

847
00:48:40,160 --> 00:48:43,160
Right.
And understanding your client, I

848
00:48:43,160 --> 00:48:45,640
think that's the most important
thing you can get out of that.

849
00:48:45,640 --> 00:48:48,400
First, those first two platforms
that you're posting on is

850
00:48:48,440 --> 00:48:52,160
understanding your client so you
know what type of content your

851
00:48:52,160 --> 00:48:54,960
client likes, so you can
reproduce that on the other

852
00:48:54,960 --> 00:48:57,320
platforms.
And, you know, and then knowing

853
00:48:57,320 --> 00:49:00,920
the difference, like Instagram
is relationship based with the

854
00:49:00,920 --> 00:49:04,320
algorithm and TikTok is interest
based with the algorithm.

855
00:49:04,320 --> 00:49:07,040
What does that mean for how my
content's going to be seen?

856
00:49:07,480 --> 00:49:10,240
So yeah.
Yep, Gotcha.

857
00:49:10,240 --> 00:49:13,760
I'm with you, Jonathan.
OK, let's check in with Mike,

858
00:49:13,760 --> 00:49:16,000
who's joined us on stage.
Good to have you back up here.

859
00:49:16,000 --> 00:49:17,520
Mike, what did you want to add
to all this?

860
00:49:18,400 --> 00:49:20,960
Yeah, I put this in the chat,
Mark, but the and.

861
00:49:21,320 --> 00:49:24,520
I agree with almost everything
that's been said from stage, but

862
00:49:24,520 --> 00:49:26,480
I think there's two things that
that we're missing.

863
00:49:26,480 --> 00:49:29,000
And I know a lot of people that
have grown some pretty

864
00:49:29,000 --> 00:49:33,240
significant audiences, but
started off as just themselves.

865
00:49:33,240 --> 00:49:36,800
And the two things that seem to
always be in common is, number

866
00:49:36,800 --> 00:49:40,200
one, they guide their listeners.
They've got some type of call to

867
00:49:40,200 --> 00:49:43,480
action, for instance.
You do it every.

868
00:49:43,880 --> 00:49:46,960
Every day when you say, hey, if
you're on Clubhouse, share this.

869
00:49:46,960 --> 00:49:49,600
However, Clubhouse lets you if
you're listening to the

870
00:49:49,600 --> 00:49:52,920
podcaster, share it with another
podcast, But you got to whether

871
00:49:52,920 --> 00:49:56,840
that's sign up for the e-mail,
whether it's share this podcast,

872
00:49:56,840 --> 00:49:59,600
whatever that is.
But the other thing I find that

873
00:49:59,600 --> 00:50:03,160
people who grow significant
podcast that start as an

874
00:50:03,160 --> 00:50:08,920
individual is they encourage
people to rate comment, whether

875
00:50:08,920 --> 00:50:13,120
that is on a specific podcast
platform that they use or give

876
00:50:13,120 --> 00:50:16,760
them some other place where they
can leave comments and they

877
00:50:16,760 --> 00:50:21,520
engage their audience directly.
They respond to every comment

878
00:50:21,520 --> 00:50:25,680
that is posted until they can't.
And usually by that time,

879
00:50:25,680 --> 00:50:28,640
they've grown the podcast to a
point where they might be able

880
00:50:28,640 --> 00:50:32,360
to bring somebody on through
Fiverr or Upwork or something to

881
00:50:32,360 --> 00:50:35,320
help them continue to engage the
audience.

882
00:50:35,760 --> 00:50:38,440
So those are two kind of key
points that I don't know that

883
00:50:38,440 --> 00:50:39,920
we've really covered in the
discussion.

884
00:50:40,600 --> 00:50:44,160
Yeah, thank you, Mike.
That second point, again, please

885
00:50:44,160 --> 00:50:45,760
forgive me 'cause I missed some
of it.

886
00:50:45,760 --> 00:50:48,520
The first point, loud and clear.
At the second point, point go,

887
00:50:48,560 --> 00:50:54,040
just give me a synopsis again,
ask for comments or a way for

888
00:50:54,040 --> 00:50:57,000
people to give input, whether
that's on a the actual

889
00:50:57,000 --> 00:51:01,360
podcasting platform they used to
listen to or someplace else and

890
00:51:01,360 --> 00:51:06,120
respond to every comment until
you can't, until you don't have

891
00:51:06,120 --> 00:51:08,920
the bandwidth to.
And by that point, hopefully you

892
00:51:08,920 --> 00:51:13,880
can bring somebody on to help
them to help you continue to

893
00:51:13,880 --> 00:51:17,120
respond to the audience.
But I think that if you're

894
00:51:17,120 --> 00:51:20,920
trying to grow a particular
audience, if somebody feels the

895
00:51:20,920 --> 00:51:24,120
personal connection, not just
from listening to you, but

896
00:51:24,120 --> 00:51:26,920
because you've actually engaged
them when they've commented,

897
00:51:27,320 --> 00:51:29,920
they have people in their
community, they're going to say,

898
00:51:29,920 --> 00:51:32,680
hey, Mark Ronic has this
podcast.

899
00:51:32,680 --> 00:51:35,440
You got to listen to it.
I asked him a question and he

900
00:51:35,440 --> 00:51:38,360
got back to me about it.
And I think that that's that's

901
00:51:38,520 --> 00:51:41,480
probably the single most
important thing that we haven't

902
00:51:41,480 --> 00:51:44,200
really gotten too in depth in
this discussion.

903
00:51:44,240 --> 00:51:46,520
Yeah, thank you, Mike.
I think that's so important.

904
00:51:46,720 --> 00:51:50,520
A lot of, I think a lot of us,
even if it's not a conscious

905
00:51:50,760 --> 00:51:55,160
thought, we think that people
are going to respond, right,

906
00:51:55,160 --> 00:51:58,000
that they'll just respond.
But but we have to ask.

907
00:51:58,800 --> 00:52:01,320
If you're not asking, you're not
going to get people to comment.

908
00:52:01,560 --> 00:52:05,920
Yeah, that reminder, thank you
of continuously every episode

909
00:52:05,920 --> 00:52:08,960
ask people to comment.
What did you you know, and, and

910
00:52:08,960 --> 00:52:11,160
give them something that they
can actually comment on.

911
00:52:11,160 --> 00:52:15,000
Don't just ask them to comment,
but give ask them a specific

912
00:52:15,000 --> 00:52:19,120
question or questions that they
can bite their teeth into and

913
00:52:19,120 --> 00:52:23,080
give you a a good response.
But yeah, it's so important to

914
00:52:23,080 --> 00:52:27,120
get to keep asking for whatever
it is you want your audience to

915
00:52:27,120 --> 00:52:29,320
do.
You can ask your audience what

916
00:52:29,320 --> 00:52:32,960
questions they have or use those
comments as well to help you

917
00:52:32,960 --> 00:52:35,840
come up with content that your
audience has said.

918
00:52:35,840 --> 00:52:39,960
There's a demand for this
information out there because

919
00:52:39,960 --> 00:52:41,640
you've engaged your audience in
that way.

920
00:52:41,920 --> 00:52:44,760
Yes, agreed.
Thank you, Michael.

921
00:52:44,760 --> 00:52:47,400
I'm going to go to Amanda and
then some Baza who's joined us

922
00:52:47,400 --> 00:52:48,480
on stage.
Go ahead, Amanda.

923
00:52:49,280 --> 00:52:52,560
I just want to like really like
exclamation point what Mike said

924
00:52:52,560 --> 00:52:55,800
there because I, if that's not
the main reason you don't try to

925
00:52:55,800 --> 00:52:58,440
put it in the other places, like
I don't know what is.

926
00:52:58,720 --> 00:53:02,080
Because if you're just putting
it on a feed, there isn't always

927
00:53:02,080 --> 00:53:05,600
the easiest place at or the
places that are there haven't

928
00:53:05,600 --> 00:53:09,640
trained you to be able to
comment and respond like YouTube

929
00:53:09,640 --> 00:53:11,800
would, Instagram would, Tiktok
would.

930
00:53:11,800 --> 00:53:16,680
So I think if there's one reason
to put it, put the effort in to

931
00:53:16,680 --> 00:53:19,480
put it those other places is it
is to build that community.

932
00:53:19,480 --> 00:53:21,960
So, Mike, such a great point.
Yeah, yeah.

933
00:53:21,960 --> 00:53:24,400
Great.
And thank you for tying it all

934
00:53:24,400 --> 00:53:26,440
together there, Amanda.
I think that's really important

935
00:53:26,440 --> 00:53:28,560
too.
All right, some baza coming to

936
00:53:28,560 --> 00:53:31,400
you for one of the last words.
Good morning to you.

937
00:53:31,400 --> 00:53:33,760
What did you want to add?
Good morning, Mark.

938
00:53:33,760 --> 00:53:37,680
I just wanted to give a tidbit 2
cents on when you said you're

939
00:53:37,680 --> 00:53:41,720
only on Instagram.
You can use metasweet and it

940
00:53:41,720 --> 00:53:45,560
will direct your stuff onto
Facebook and Instagram at the

941
00:53:45,560 --> 00:53:48,280
same time.
So you'll have hits 2 for one.

942
00:53:48,280 --> 00:53:52,160
I just put it on the chat.
Yeah, 100% great suggestions in

943
00:53:52,160 --> 00:53:54,880
baza.
Yeah, if Instagram is your

944
00:53:54,880 --> 00:53:59,640
place, you can easily make
Facebook your second place

945
00:53:59,880 --> 00:54:02,840
without having to do a lot of
the extra work because it's all

946
00:54:02,840 --> 00:54:06,480
centralized in that Meta
Business Suite app.

947
00:54:06,880 --> 00:54:10,160
I definitely take advantage of
that from time to time.

948
00:54:10,160 --> 00:54:14,120
I don't always use it and I
certainly do use it from time to

949
00:54:14,120 --> 00:54:15,480
time.
It is helpful.

950
00:54:15,480 --> 00:54:17,400
It is a time saver.
Great tip.

951
00:54:17,400 --> 00:54:18,680
Thank you.
Some baza.

952
00:54:18,680 --> 00:54:22,560
And with that, I just want to
remind you again, please, if

953
00:54:22,560 --> 00:54:25,600
this was helpful today or if any
of our episodes have been

954
00:54:25,600 --> 00:54:28,160
helpful to you, please go to
podcastawards.com.

955
00:54:28,440 --> 00:54:32,320
Give us your vote for Adam
Curry, People's Choice Award and

956
00:54:32,320 --> 00:54:35,280
education.
We're under the TS for the

957
00:54:35,280 --> 00:54:38,320
podcasting morning chat.
We are back tomorrow, 7:00 AM

958
00:54:38,320 --> 00:54:41,720
Eastern Time, as we are every
Tuesday through Friday over the

959
00:54:41,720 --> 00:54:43,400
summer.
We'll be back to the Monday

960
00:54:43,400 --> 00:54:46,320
through Friday thing after the
summer concludes.

961
00:54:46,440 --> 00:54:51,200
So until tomorrow, make it a
great day everybody take care.