313 - Podcast Ad Recall, the Sirius Lawsuit, and RSS Video Drops Soon

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Good morning podcasting morning
chat.

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Today is Thursday May 29th 2025
and today we're jumping in mid

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show because I was having a
bunch of tech issues this

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morning so my Co host kicked
things off with a stat that

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surprised us.
Podcast ads hit equally with men

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and women.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're listening via
podcast, please share this

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episode with a fellow podcaster.
And now give me about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Female podcast listeners exhibit
higher ad recall rates than

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other platforms.
For instance, if I hear an

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advertisement on one of my
podcasts, I'm going to remember

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that more than I'm going to
remember it if I saw it on

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network cable news or the free
streaming, or even YouTube or

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Instagram or Snapchat.
So what does this mean for

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advertisers?
Podcast ad recall seems to be

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off the charts for both men and
women.

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Why do you think that Medium
sticks in people's heads more

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than any others?
Anyone have an idea on that?

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And my alarm just went off for
kitchen time.

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I'll jump in here.
I think for me personally, if

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I'm watching something on
television, there's no question

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I am waiting for that commercial
break to maybe get up and go to

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the bathroom, get up and like
start something to cook or get a

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fresh cup of coffee.
So I just feel like the podcast

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listening that I'm doing is
constantly with me and in my

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ear.
So it's going with me even

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during an ad.
I don't know, That's kind of

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just my thoughts.
What are others?

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I've noticed my behavior in
listening to ads recently

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because I listen typically when
I'm walking and my phone is in

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my back pocket when I'm walking.
And to Amanda's point, I'm like

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zoned in on the conversation.
I'm like listening to what's

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happening.
I mentally take notes about

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things and I found that I just,
I used to just like hit the

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button, you know, the advance,
advance, advance button.

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Now I just listen to them and I
don't mind them.

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So I my behavior around them has
changed as a consumer podcast,

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which I think is very
interesting.

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Some of them I make mental notes
of like, oh, I need to go back

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to that.
Or if it's something that like

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I'm really interested, I'll
actually grab my phone out of my

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pocket and type into my notes
app something that I heard

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relative to that ad.
You want to go check it out.

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So my behavior has changed
around it for sure.

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Thank you, Sid.
And Dan, you've got something.

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And then we'll go to Nick.
Go ahead, Dan.

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Hi, good morning.
Welcome back, Mark.

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And I think it's important to
understand that as podcast

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listeners, when we're talking
about podcast advertising, there

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is a different level of trust
and rapport built with those

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hosts that we typically listen
to number 1.

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And I think if we were to do the
homework, I haven't, my guess

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would be that it would be more
based on the retention rates,

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would be more based on those ads
that are naturally integrated

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into the podcast versus those
that are kind of in your face.

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For instance, those 3 minutes of
ads at the beginning of a

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podcast that we tend to skip
through don't do much for

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retention, whereas those that
are naturally integrated into

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the story, Order of Men is a
good example.

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If you listen to that show just
once, they talk about Montana

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Knife Company in there and they
integrated as it's part of their

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life, their lifestyle and it
resonates.

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So those are my thoughts.
Thank you, Dan, and I'm going to

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keep it going and go to Nick.
Nick, what did you want to add?

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I was thinking similarly on the
same lenses, Dan, when the AD

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is, you can tell that it's a
product that the host uses.

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I don't know what the
boilerplate has fresh books or

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whatever the hell everyone
always promotes.

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I don't know if it's just
because out of interest of that

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person, you're interested to
hear what products they're

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using, and that tends to stick a
little bit more.

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After hearing the ad a couple
times, then I kind of just start

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skipping through it for the next
episodes.

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But I don't know, I think it's
because of that trust and

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rapport that you kind of build
with the host through listening,

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that you're naturally interested
in what they're saying or what

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they're promoting.
See if it resonates with.

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There is something and I know
scientifically there's some data

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out there that says that when we
see others doing something,

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that's really the motivation.
That's where we can get a lot of

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inspiration, really not
motivation because I there is a

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big difference there.
But when we know and trust

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somebody and we see them using a
product doing maybe it's,

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they're even doing something
like exercising.

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If there's somebody we know and
trust, we tend to want to

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gravitate to doing similar
things or the same things.

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I I don't remember where I read
that, but I just saw that

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somewhere and I wish I could get
quote where I heard it, but I

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can't remember.
Dr. Did you want to add

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something?
So I'm going to go down a

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different Rd. here.
I do pay more attention to the

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ones that are.
Usually it's the comedy podcast

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where they start riffing on the
product.

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Like Conan O'Brien, he will rift
forever on a product that is a

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sponsoring him and it's always
hysterical and he always sells a

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ton of stuff.
However, I line up a lot of my

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podcasts.
Like when I'm go out on an

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errand I will line up about, you
know, 7 different podcasts all

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one right after another so I
don't have to touch my phone

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again.
They'll just go one into another

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and I tend to listen to those
podcasts that are in between.

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So it could either be a post
roll or a pre roll because I

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don't know, because they're all
kind of running together.

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But I I do take a listen to
those.

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I do, yeah.
That's a different Rd. than what

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Dan was talking about.
Yeah, absolutely.

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Does anyone else want to add
anything before we move on to

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the next story?
Just want to make sure, OK?

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And just for those of you
listening that that enjoys some

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of the music and sounds we play,
let's play the news music for

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you since.
I'm.

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Sure, you didn't get that before
I arrived, so there you go.

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Did you talk DRA little bit
about Apple Podcasts and the

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podcast show I don't want to
repeat?

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My Nope, I skipped that because
I knew you'd come in back.

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All right, cool.
So yeah, Apple Podcast made

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what's being considered a
historic debut at the podcast

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show in London this past week or
last week.

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They it's it was their inaugural
appearance not just there but at

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any podcasting event with Jake
Shapiro and Susie Warhurst

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presenting there in London 2024
marked according to that

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presentation marked Apple
podcast most successful year

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achieving unprecedented numbers
in listeners total hours

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streamed and premium subscribers
in honor of the podcast creator

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community.
Apple's UK headquarters

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illuminated its iconic chimneys
at the Battersea Power Station

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in Apple podcast signature
purple color.

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So they they were really excited
I suppose, that they were

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finally making a debut at one of
these conventions and actually

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speaking at the conventions.
I think that's the debut.

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Apple has, I think, done some
things with some other

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conventions before, but not in
this manner.

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They highlighted that 88 of the
top 100 UK podcasts are

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domestically produced, with
shows like Wandering Novels,

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Kill List and Noyzer's Sherlock
Holmes achieving global top 10

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rankings.
Apple introduced 5 prominent UK

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podcasters to its creators We
Love program, including Peter

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Crouch and Abby Clancy, Jamie
and Lenny Ware, Hannah Maguire

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and Sruthi Bala, MO Gilligan and
Dr. This is really trying to get

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me Doctor Ranjan Chatterjee.
Very good you need.

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You need some applause.
An applause soundtrack.

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Yeah.
I do, and if I were quicker on

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the trigger, I would do that,
but I'm not.

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So yeah, that's cool to see
Apple.

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And is it surprising, really?
In some ways, sure, because it's

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their first appearance.
But the way the noise, I should

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say, that Spotify and YouTube
has been making over the past

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year in this particular space, I
think Apple had to do something.

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And I, I'm going to take them
for their word.

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And it's interesting how one of
the things they touted was that

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they had their best year ever
with the Apple Podcast platform

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because we hear sometimes
Spotify is the number one

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platform.
Lately it's more so YouTube that

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we hear that.
So yeah, of course they're going

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to say something.
And again, as far as I'm

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concerned, I say again, because
I'm sure I've said this before,

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as far as my own, this personal
podcast and clients podcasts

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that I work on, the vast
majority of them, their

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listeners are coming to Apple
Podcast to listen.

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Now it's a small sampling.
So I'm not trying to suggest

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that those other platforms are
lying and it's just interesting

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to me because I never see one of
those other players being the

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top player for me or my clients.
Does anybody have an an example

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that is different?
I don't have a different

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example, but I do have a
question.

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Are most of your clients US
based?

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Yes, they are.
I'm trying to think if there's

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any right now that are not.
I think they are all US based.

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Yeah, so are mine.
So you think maybe it's other

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countries?
I think when you talk about

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Apple versus Droid, back me up
on this Nick, that certainly UK,

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UK and all of Europe is mainly
Droid and US is mainly Apple,

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so.
I can attest to that too, Dr.

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because when I was in Europe, in
Portugal and Spain, I noticed

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way more Androids than I did
iPhones.

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Yeah, we, we Droid noids, we'll
stick together and we will stand

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tall on our mountain.
That's all I got to say.

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And before I shift gears, I do
want to say Dave Campbell in the

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audience.
Did I see you, Dave?

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Did he just leave?
Did he leave?

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No.
There he is, Dave.

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Did I see that?
You're speaking at one of Alex's

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podcasting Made Simple Live
Things?

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Yeah.
He's giving a thumbs up.

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Congratulations, Dave.
That's awesome.

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I know that's coming up, I
believe next month.

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And Dave, if you ever want to
come up here on stage and tell

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us more about what you're going
to be talking about at that

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quarterly event, we'd be happy
to hear more about that.

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And I'm also noticing, by the
way, Sharon in the audience,

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Sharon's got a plus sign next to
her name, which I'm wondering if

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that's part of the new update
with Clubhouse.

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They have this premium
subscriptions now and I just

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briefly looked at those, what
the some of those features are.

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And I mean, I may try it because
they have give you a 7 day free

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trial just to see what it's all
about.

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But I wasn't, I didn't find any
of the features that impressive.

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But maybe once I'm in there
using it, I'll see, I'll change

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my mind.
We'll see.

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But Sharon, if that is the case,
if you did go ahead and get the

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Plus or premium service, put it
in the chat for me.

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Let me know if you've noticed
anything different, what you

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like about it and what you
don't.

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OK, let's keep it moving.
Dr. Did you want to talk about

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Pocket Casts?
Already did while you were

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awake.
I see.

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OK, well then let's keep it
moving with a quick one here.

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True crime, true opportunity
sponsors are cashing in on

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female heavy podcast audiences.
So sticking to that theme, did

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you do?
This a little bit on this just a

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tiny little bit and then I
switched down because it kind of

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relates to the the story that
you gave me this morning to read

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about the retention rate.
All right.

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Well, but I just touched on a
little bit.

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Our podcast listeners have not
heard this, so I will just

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quickly say since I teased it,
that there's an overwhelmingly

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81% of true crime podcast
listeners.

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They are women, which I mean,
maybe that's surprising, maybe

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not, but that is a thing.
And let's see.

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Simply Safe Sponsors, more true
crime episodes.

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That's the sponsors.
Simply Safe.

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More true crime episodes than
any other brand, with 27% of

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00:14:08,360 --> 00:14:13,800
their sponsored episodes falling
in this Dr. If you have talked

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00:14:13,800 --> 00:14:17,080
already about Spotify.
If you notice, but Sharon has

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00:14:17,120 --> 00:14:19,760
joined us and maybe she can
answer one of your questions.

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00:14:19,760 --> 00:14:21,480
OK, sure.
Sharon, welcome.

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00:14:21,480 --> 00:14:24,440
And you want to tell us a little
bit about Clubhouse and the new

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00:14:24,440 --> 00:14:27,840
features?
Hi Mark and I hope all is well

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00:14:28,160 --> 00:14:31,080
and join the room as I'm here
all the time.

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00:14:31,120 --> 00:14:33,640
What most of the time.
I've noticed and thank you for

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00:14:33,640 --> 00:14:34,240
being here.
Yeah.

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00:14:34,880 --> 00:14:38,240
Absolutely.
I decided to get the upgrade

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00:14:38,240 --> 00:14:41,880
because of the links primarily
was attracted to me.

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00:14:42,640 --> 00:14:47,160
What I did initially, when I say
initially, when I switched over

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00:14:47,160 --> 00:14:51,640
my Instagram, I changed my
Instagram handle back to Women

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00:14:51,640 --> 00:14:55,200
of Movement.
And obviously I had to delete

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00:14:55,600 --> 00:14:58,120
the previous name, which was my
name.

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00:14:58,640 --> 00:15:01,640
I had changed it before with no
problem.

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00:15:02,000 --> 00:15:06,920
So when you change it with
before the upgrade, what you had

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00:15:06,920 --> 00:15:12,240
to do was delete the handle and
then insert the new one.

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00:15:12,520 --> 00:15:16,720
And Clubhouse, when I was in a
town hall said that that had

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00:15:16,720 --> 00:15:20,400
been disabled because the AP is
weren't working and weren't

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00:15:20,400 --> 00:15:23,760
speaking to each other.
But behind the scenes, I think

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00:15:23,760 --> 00:15:26,960
this is what they were doing.
So I was really disappointed

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00:15:26,960 --> 00:15:31,080
about that.
I think the links make it it's

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00:15:31,480 --> 00:15:34,640
easier for people to follow you
and see what you're doing.

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00:15:34,640 --> 00:15:37,120
I know I've already taken
advantage of that for people who

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have the upgrade.
So that is my short answer to

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00:15:40,680 --> 00:15:44,080
it.
Now regarding the ability to go

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00:15:44,080 --> 00:15:47,560
in rooms anonymously, that
doesn't really appeal to me.

254
00:15:47,720 --> 00:15:50,600
How many people looked at my
profile doesn't really attract

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00:15:50,600 --> 00:15:52,880
me.
I've been using it nevertheless,

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00:15:53,040 --> 00:15:54,560
but it doesn't surprise me at
all.

257
00:15:54,560 --> 00:15:57,320
Who looked at who's looked at my
profile?

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00:15:58,040 --> 00:16:00,560
Who've looked at my profile?
So anyway, that's my answer to

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00:16:00,560 --> 00:16:02,360
it all.
I recommend, I love it.

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00:16:02,680 --> 00:16:04,840
All right, cool.
But I will maybe take a look at

261
00:16:04,840 --> 00:16:07,120
it.
And yeah, I know like places

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00:16:07,120 --> 00:16:10,480
like LinkedIn, you can see who's
viewed your profile.

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00:16:10,480 --> 00:16:14,200
TikTok I think also I know also
has something like that.

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00:16:14,520 --> 00:16:16,400
You don't have to pay for those
features.

265
00:16:16,920 --> 00:16:19,840
Well, I guess with LinkedIn you
only get to see a limited amount

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00:16:19,840 --> 00:16:21,840
of who's looking at your profile
page.

267
00:16:22,040 --> 00:16:24,680
There is something curious about
that.

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00:16:24,680 --> 00:16:28,760
I at least I get curious to see
who's looking at my page and at

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00:16:28,760 --> 00:16:30,040
my stuff.
Yeah.

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00:16:30,040 --> 00:16:30,840
Interesting.
All right.

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00:16:30,840 --> 00:16:31,440
Cool.
Sharon.

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00:16:31,440 --> 00:16:33,560
Thank you.
I may try it for a week just

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00:16:33,560 --> 00:16:35,120
because it's free.
And why not?

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00:16:35,400 --> 00:16:38,320
Dr. Did you have something?
I think, one, I'm not a

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00:16:38,320 --> 00:16:41,160
clubhouse person.
I don't know when there's stuff,

276
00:16:41,160 --> 00:16:45,720
but one of the things that I
have do not like is when I first

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00:16:45,760 --> 00:16:50,480
the app up, I'm hearing what's
going on in the very first room

278
00:16:50,480 --> 00:16:55,280
that's listed on the list and I
physically have to tap on the

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00:16:55,600 --> 00:16:59,200
little speaker icon speaker to
mute it.

280
00:17:00,000 --> 00:17:01,680
Interesting.
I don't know that I've

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00:17:01,680 --> 00:17:04,960
experienced that.
Jonathan, I see you're off mic.

282
00:17:04,960 --> 00:17:07,680
Did you want to say something?
Didn't realize I was off mic or

283
00:17:07,680 --> 00:17:09,440
how that happened.
OK, well, there you go.

284
00:17:09,440 --> 00:17:12,599
We're we're all we're all
experiencing some tech today, so

285
00:17:12,599 --> 00:17:14,520
that's no problem.
All right, well then I will get

286
00:17:14,520 --> 00:17:17,720
in to the next story.
This is about Spotify.

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00:17:18,079 --> 00:17:23,359
They have they have some new
features that they've announced

288
00:17:23,359 --> 00:17:27,400
and rolled out.
They've updated the homepage of

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00:17:27,400 --> 00:17:31,360
Spotify to include personalized
podcast and video podcast

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00:17:31,360 --> 00:17:34,440
recommendations.
These suggestions appear just

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00:17:34,440 --> 00:17:38,480
below user shortcuts, aiming to
make discoveries, discovering

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00:17:38,480 --> 00:17:41,360
new content more intuitive and
engaging.

293
00:17:41,960 --> 00:17:47,600
Also, a new following feed has
been added, providing users with

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00:17:47,600 --> 00:17:52,800
centralized location to access
the latest episode from podcast

295
00:17:52,800 --> 00:17:55,360
they follow.
This feature simplifies the

296
00:17:55,360 --> 00:17:58,560
process of staying updated with
your favorite shows.

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00:17:59,120 --> 00:18:02,760
Also, they're rolling out new
tools for podcast creators,

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00:18:02,760 --> 00:18:06,360
specifically including the
ability to link to related

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00:18:06,360 --> 00:18:11,240
content within episodes through
and in this episode section.

300
00:18:12,200 --> 00:18:15,280
Additionally, creators can now
engage with their audience via

301
00:18:15,280 --> 00:18:18,480
threaded replies and emoji
reactions in the comments

302
00:18:18,480 --> 00:18:20,600
section.
This one I'm excited about

303
00:18:20,600 --> 00:18:22,920
particularly.
So think about this like

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00:18:23,200 --> 00:18:26,280
YouTube.
You go watch a video, you look

305
00:18:26,280 --> 00:18:30,560
in the comments sections,
somebody comments and then you

306
00:18:30,560 --> 00:18:33,720
see that the host replied to
that.

307
00:18:33,720 --> 00:18:37,040
And then there's some back and
forth within that thread.

308
00:18:37,040 --> 00:18:41,440
It's the same thing here now.
And it it's also backdated.

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00:18:41,640 --> 00:18:45,640
So for example, I know that Dave
Campbell, who I mentioned

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00:18:45,640 --> 00:18:49,880
earlier, who's in the audience
now, I've seen him comment on

311
00:18:49,960 --> 00:18:54,960
our stuff in the past and now I
could go back if I want and

312
00:18:54,960 --> 00:18:58,320
reply to his comments on
Spotify.

313
00:18:58,800 --> 00:19:01,800
I like this idea.
I think it encourages engagement

314
00:19:01,800 --> 00:19:06,040
and I encourage you as a creator
to take advantage of that.

315
00:19:06,720 --> 00:19:10,960
And I believe you can still take
advantage of some of the

316
00:19:11,000 --> 00:19:14,120
features that Spotify offers
even if you are not using them

317
00:19:14,120 --> 00:19:17,880
as your hosting platform.
So let's say Buzz Sprout or

318
00:19:17,880 --> 00:19:21,880
Lipson is the one that you use.
You can still connect to your

319
00:19:21,880 --> 00:19:26,400
Spotify for creators or connect
to a Spotify creators account

320
00:19:26,840 --> 00:19:29,400
and take advantage of some of
the features, including, I

321
00:19:29,400 --> 00:19:33,440
believe adding video.
I'm impressed.

322
00:19:33,480 --> 00:19:37,560
And like some of these things
that Spotify is adding, These

323
00:19:37,560 --> 00:19:41,120
updates are part of their
broader strategy to compete with

324
00:19:41,120 --> 00:19:45,160
platforms like Apple Podcast and
YouTube, both of which have been

325
00:19:45,160 --> 00:19:49,520
investing heavily, as we know,
in podcast content and discovery

326
00:19:49,840 --> 00:19:53,160
features.
Anything stand out to anybody

327
00:19:53,760 --> 00:19:56,920
with all these features?
How do you think it compares to

328
00:19:56,920 --> 00:20:01,160
Apple to YouTube in terms of the
user experience and?

329
00:20:01,520 --> 00:20:04,680
Discovery anyone have any
thoughts or anyone like dislike

330
00:20:04,840 --> 00:20:07,320
this?
Yeah, go ahead, Dr. Well, before

331
00:20:07,320 --> 00:20:11,400
you came back on, we had a
lively discussion about the

332
00:20:11,400 --> 00:20:15,200
story that I read about the
Pocket Casts and they now have

333
00:20:15,200 --> 00:20:19,800
recommendations as well.
And the story said that it is

334
00:20:19,800 --> 00:20:24,760
creator driven.
And my point was that this is

335
00:20:24,760 --> 00:20:29,240
just another way that you can,
you know, I talked to my clients

336
00:20:29,240 --> 00:20:32,840
about guest swaps, about ad
swaps.

337
00:20:33,120 --> 00:20:35,640
This is another swap that you
can do.

338
00:20:35,960 --> 00:20:37,800
You recommend me?
I'll recommend you.

339
00:20:37,800 --> 00:20:40,040
Let's do that.
I think it could work out.

340
00:20:40,040 --> 00:20:44,840
But Spotify, it doesn't say that
it is creator driven.

341
00:20:45,400 --> 00:20:49,760
I think it might be algorithmic.
Oh, no, I lost.

342
00:20:49,760 --> 00:20:51,280
Oh yeah.
That that was the word from

343
00:20:51,280 --> 00:20:58,480
yesterday algorithmically.
So it doesn't say that it's

344
00:20:58,520 --> 00:21:00,880
creator driven.
I do like something that you

345
00:21:00,880 --> 00:21:04,200
said there, Dr. just as far as
using the example of the

346
00:21:04,200 --> 00:21:07,560
different types of swaps that we
do as creators.

347
00:21:07,640 --> 00:21:09,760
I like the idea.
If you want to get some

348
00:21:09,760 --> 00:21:15,560
engagement going on Spotify, you
could ask a fellow creator to

349
00:21:15,560 --> 00:21:19,840
comment on one of those episodes
and then you can reply to it and

350
00:21:19,840 --> 00:21:22,920
create a little thread there.
If this does work

351
00:21:22,920 --> 00:21:27,760
algorithmically, then I would
think similarly to Instagram,

352
00:21:27,760 --> 00:21:31,000
TikTok, etcetera, when people
are commenting and more and more

353
00:21:31,000 --> 00:21:34,720
comments are popping up, it's
assigned to the algorithm to

354
00:21:34,720 --> 00:21:38,400
maybe this is something that's
interesting to more people and

355
00:21:38,400 --> 00:21:39,840
it pushes it out.
Yeah.

356
00:21:39,840 --> 00:21:41,080
That's good.
I like that.

357
00:21:41,400 --> 00:21:45,520
OK, Dr. do you want to keep
things going with SiriusXM?

358
00:21:45,520 --> 00:21:48,480
We, I teased this yesterday that
they were back in the news.

359
00:21:48,480 --> 00:21:50,200
Go for it.
Sure.

360
00:21:50,200 --> 00:21:56,080
So SiriusXM pushes for dismissal
but agrees to mediation in the

361
00:21:56,080 --> 00:22:01,160
podcast transcription suit.
SiriusXM is an illegal back and

362
00:22:01,160 --> 00:22:05,120
forth with the National
Association of the Deaf and

363
00:22:05,120 --> 00:22:08,640
what's at the heart of it,
podcast transcripts, or more

364
00:22:08,640 --> 00:22:13,240
specifically, the lack of them.
And this matters big time for

365
00:22:13,240 --> 00:22:15,160
the deaf and hard of hearing
community.

366
00:22:15,520 --> 00:22:19,560
Now, SiriusXM is trying to get
the case thrown out, saying that

367
00:22:19,560 --> 00:22:23,880
the ADA, the Americans with
Disabilities Act, doesn't apply

368
00:22:23,880 --> 00:22:26,840
to their apps.
But here's what's interesting.

369
00:22:27,200 --> 00:22:31,160
Both sides are at least willing
to sit down with a mediator.

370
00:22:31,160 --> 00:22:34,680
So there is movement here.
There's a conversation

371
00:22:34,680 --> 00:22:37,440
happening.
And that conversation is really

372
00:22:37,440 --> 00:22:41,720
shining a light on something we
as creators should already be

373
00:22:41,720 --> 00:22:46,520
thinking about transcripts, not
just because of legal pressure,

374
00:22:46,520 --> 00:22:51,800
but because of over 48 million
Americans could benefit from it.

375
00:22:52,160 --> 00:22:56,200
If you're pulling out a podcast
and you haven't thought about

376
00:22:56,200 --> 00:22:59,200
how accessible it is, now's the
time.

377
00:22:59,200 --> 00:23:03,600
Not later, but now is the time.
Not when someone else calls you

378
00:23:03,600 --> 00:23:07,880
out or anything like that.
But now is the time.

379
00:23:08,400 --> 00:23:12,040
And I'm going to just add to
this my own little two cents.

380
00:23:12,040 --> 00:23:17,240
So it's not only for deaf or the
hard of hearing, but what about

381
00:23:17,280 --> 00:23:23,240
people with TB is sometimes they
cannot take in the information

382
00:23:23,240 --> 00:23:29,040
as quickly as you speak it to
them or as quickly as a podcast.

383
00:23:29,360 --> 00:23:31,440
You know, the pace that a
podcast goes.

384
00:23:31,720 --> 00:23:34,800
So they are more comfortable
reading it sometimes.

385
00:23:35,160 --> 00:23:40,440
So we have to take that into
consideration as well. 100%

386
00:23:40,440 --> 00:23:43,920
absolutely.
And I'm curious from the group

387
00:23:43,920 --> 00:23:49,080
here, who is including
transcripts with their podcast

388
00:23:49,080 --> 00:23:51,960
when you're uploading your show,
your new episode, are you

389
00:23:51,960 --> 00:23:55,760
including transcripts?
Give me an emoji, a thumbs up, a

390
00:23:55,760 --> 00:23:58,720
thumbs down.
I know it looks like Sid is

391
00:23:58,720 --> 00:24:02,120
Jonathan does.
Go ahead, Dr. And you know, on

392
00:24:02,320 --> 00:24:07,280
on my on my clients, what I do
on my clients is transcripts are

393
00:24:07,280 --> 00:24:09,960
available upon request is what I
put.

394
00:24:10,520 --> 00:24:15,440
And I know that transcripts
could maybe help in SEO if they

395
00:24:15,440 --> 00:24:18,520
had like a tab that had the
transcript on it.

396
00:24:19,000 --> 00:24:23,320
I know it could help in SEO, but
I'm really not sure how much it

397
00:24:23,320 --> 00:24:28,640
could help because people don't
people don't talk in SEO wish or

398
00:24:28,640 --> 00:24:30,520
SEO ease.
Do you know what I'm saying?

399
00:24:31,280 --> 00:24:33,520
Yeah, yeah.
But you know what?

400
00:24:33,600 --> 00:24:36,200
Yeah, I'm trying to think, but,
you know, certainly there's an

401
00:24:36,200 --> 00:24:39,640
advantage of the transcripts for
even for a listener, if they

402
00:24:39,640 --> 00:24:44,280
have access to that, then if
they are an AI enthusiast, they

403
00:24:44,280 --> 00:24:48,120
can interact with the episode by
uploading the transcript to

404
00:24:48,120 --> 00:24:52,000
their favorite AI platform and,
you know, get some more

405
00:24:52,000 --> 00:24:55,760
information or just dig deeper
into the episode in a more

406
00:24:55,760 --> 00:24:58,520
interactive way.
Sid, I saw you had your hand up.

407
00:24:58,520 --> 00:25:01,720
Did you want to say something?
I started doing transcripts

408
00:25:01,880 --> 00:25:09,000
probably around 2021 when maybe
2022 had a listener reach out to

409
00:25:09,000 --> 00:25:14,000
me and like shit, I really like
to read to listen, please give

410
00:25:14,000 --> 00:25:16,560
me a transcript.
And he just kept badgering me

411
00:25:17,080 --> 00:25:19,240
and I finally said the matter.
Let's do it.

412
00:25:19,240 --> 00:25:22,600
And this was before they were
automatically given, right?

413
00:25:23,280 --> 00:25:26,360
And now that they are
automatically given a super easy

414
00:25:26,360 --> 00:25:28,800
and we take the transcript and
we put it on a separate landing

415
00:25:28,800 --> 00:25:31,040
page.
So it's embedded into the

416
00:25:31,040 --> 00:25:35,640
podcast landing page and then
down at the bottom there's a Big

417
00:25:35,640 --> 00:25:38,680
Blue bar that says read the full
transcript.

418
00:25:38,680 --> 00:25:41,480
So when you open it up, it's on
its own landing page.

419
00:25:41,480 --> 00:25:45,160
So if somebody does interested
in reading it, that it's there.

420
00:25:45,160 --> 00:25:47,480
And obviously it's in the
podcast players as well.

421
00:25:47,600 --> 00:25:51,000
So we use it on a regular basis
every every episode.

422
00:25:51,640 --> 00:25:54,520
Thank you, Sid.
And I'm going to go to Ashley

423
00:25:54,520 --> 00:25:59,360
for a second because Ashley, I'm
speaking to our show here in

424
00:25:59,360 --> 00:26:02,200
particular.
And I think as far as I've seen

425
00:26:02,200 --> 00:26:06,280
it, does Spotify give us the
option to even include a

426
00:26:06,280 --> 00:26:08,080
transcript?
Have you seen that?

427
00:26:08,480 --> 00:26:11,200
I don't think so.
Yeah, I don't think that they

428
00:26:11,200 --> 00:26:14,320
do.
And so I think that's a big

429
00:26:14,320 --> 00:26:16,520
reason why we don't at this
point.

430
00:26:16,520 --> 00:26:19,800
I know that a lot of the major,
and I see I'm getting the red

431
00:26:19,840 --> 00:26:24,240
bar of death, a lot of the major
platforms are now just

432
00:26:24,240 --> 00:26:26,920
automatically incorporating
transcripts into it.

433
00:26:26,920 --> 00:26:29,600
And I can't remember if Spotify
is one of those.

434
00:26:29,760 --> 00:26:32,760
But I would like them to add
that feature a lot for the

435
00:26:32,760 --> 00:26:35,520
reasons of why there's even this
lawsuit that we're talking

436
00:26:35,520 --> 00:26:37,760
about.
Because I do want my podcast to

437
00:26:37,760 --> 00:26:42,160
be more accessible to more
people and the hard of hearing

438
00:26:42,160 --> 00:26:47,320
community I think deserves that.
The only thing I can do is add

439
00:26:47,320 --> 00:26:51,560
the transcript to my website.
I use pod page and I can copy

440
00:26:51,560 --> 00:26:54,000
and paste it to each episode
there.

441
00:26:54,000 --> 00:26:57,120
It's a little more manual work,
so I'd like to find a way for it

442
00:26:57,120 --> 00:27:00,280
to be more automatic.
Yes, Ashley.

443
00:27:00,280 --> 00:27:03,880
And then we'll go to DRI.
Don't think I'm dreaming this.

444
00:27:03,880 --> 00:27:07,080
I know that Apple does the
automatically generated

445
00:27:07,080 --> 00:27:10,280
transcript and I think Spotify
does too.

446
00:27:10,280 --> 00:27:13,200
I think that's why they don't
give you the option to input.

447
00:27:13,200 --> 00:27:15,960
It but in.
Spreaker, I know they give you

448
00:27:15,960 --> 00:27:20,280
the option regardless of those
platforms that automatically

449
00:27:20,280 --> 00:27:23,280
generate those transcripts so
that you can have more accuracy.

450
00:27:23,480 --> 00:27:24,640
Yeah.
Thank you, Ashley.

451
00:27:24,640 --> 00:27:28,240
Appreciate you clarifying that.
And Dr. Did you want to add

452
00:27:28,240 --> 00:27:29,360
something?
Yeah.

453
00:27:29,360 --> 00:27:33,280
So in one of my producer groups,
we talked about the the ones,

454
00:27:33,680 --> 00:27:35,680
the platforms that do it
automatically.

455
00:27:36,160 --> 00:27:40,200
There are different grades of
transcripts.

456
00:27:40,240 --> 00:27:43,080
There's the A, the B and the C
grade.

457
00:27:43,520 --> 00:27:47,880
And normally, you know, the C
grade, there's quite a bit of

458
00:27:47,880 --> 00:27:51,880
errors, but it's quick.
It's quick and dirty basically.

459
00:27:51,880 --> 00:27:56,480
And it's fulfills the ADA
requirement, yada, yada, yada.

460
00:27:56,800 --> 00:28:02,200
It is painstaking to have
someone go through the entire

461
00:28:02,200 --> 00:28:09,040
show, you know, trying to repair
and make that transcript an A

462
00:28:09,120 --> 00:28:11,600
grade transcript.
There's three grades of

463
00:28:11,840 --> 00:28:13,960
transcripts, I think.
OK, there you go.

464
00:28:13,960 --> 00:28:17,920
Thank you, Dr. and Janae has
joined us on stage.

465
00:28:17,920 --> 00:28:19,800
Good morning.
Janae, did you want to add to

466
00:28:19,800 --> 00:28:22,760
this part of the conversation?
Good morning, everyone.

467
00:28:23,000 --> 00:28:27,080
Great conversation.
Yes, I want to jump in and share

468
00:28:27,080 --> 00:28:30,240
that transcription has been a
game changer.

469
00:28:30,360 --> 00:28:35,000
It's so much better for the
audience or the listener to have

470
00:28:35,000 --> 00:28:40,040
that secondary way of consuming.
And as I'm listening, I'm like,

471
00:28:40,040 --> 00:28:44,120
let me check the Spotify, let me
check Apple SMS. They're both

472
00:28:44,200 --> 00:28:46,600
auto generating.
They have a big message on the

473
00:28:46,600 --> 00:28:50,280
top that says this transcript is
auto generated.

474
00:28:50,800 --> 00:28:54,240
And then you'll separate the 2
speakers by speaker one, speaker

475
00:28:54,240 --> 00:28:56,800
2.
But it would be really good to

476
00:28:57,040 --> 00:29:00,000
then tell them like, hey, this
is the name of the speaker one

477
00:29:00,000 --> 00:29:01,480
or this is the name of speaker
2.

478
00:29:01,800 --> 00:29:04,520
For example, looking at Amy
Porterfield's podcast episode,

479
00:29:04,520 --> 00:29:06,160
it just says speaker one,
speaker two.

480
00:29:06,520 --> 00:29:10,240
There might be a third one, but
yeah, those ABC loveling is is

481
00:29:10,240 --> 00:29:11,880
really good to know as well.
Thanks.

482
00:29:11,960 --> 00:29:17,400
Yeah, I like to use Otter for
transcriptions because it does a

483
00:29:17,400 --> 00:29:22,400
good job of separating speakers
and if they are recurring

484
00:29:22,400 --> 00:29:24,280
speakers.
In other words, if like our

485
00:29:24,280 --> 00:29:28,280
show, if I'm uploading the same
transcript and identifying the

486
00:29:28,280 --> 00:29:31,680
speakers from 1 transcript to
the next, it starts to learn

487
00:29:31,760 --> 00:29:37,080
people's voices and I and
automatically assign who it

488
00:29:37,080 --> 00:29:41,120
thinks it is that's speaking.
It's not perfect, but it does do

489
00:29:41,120 --> 00:29:43,520
that somewhat well when it
works.

490
00:29:44,400 --> 00:29:47,480
Sometimes it doesn't work so
well, but that would be a great

491
00:29:47,480 --> 00:29:51,080
feature that if we could depend
on it and if the other platforms

492
00:29:51,080 --> 00:29:54,560
offered it, where it identifies
each speaker and labels them

493
00:29:54,560 --> 00:29:57,720
accordingly.
One thing that I also noticed is

494
00:29:57,720 --> 00:30:02,080
if you mentioned somebody's name
in the description of your

495
00:30:02,080 --> 00:30:06,320
podcast episode, their name will
be listed and then you can tap

496
00:30:06,320 --> 00:30:09,240
on that name and especially in
the Spotify app, and it'll take

497
00:30:09,240 --> 00:30:13,200
you to like a search result of
that person.

498
00:30:13,760 --> 00:30:16,440
So that's something that I
discovered as well.

499
00:30:16,880 --> 00:30:18,800
Yeah, I like that.
Otter is amazing.

500
00:30:19,480 --> 00:30:21,040
Yeah.
I like that feature that you're

501
00:30:21,040 --> 00:30:23,680
talking about.
I think that that it's really

502
00:30:23,680 --> 00:30:25,880
helpful as well.
Let's see here.

503
00:30:25,880 --> 00:30:29,640
Sid, did you have a question?
This was going to say from a use

504
00:30:29,640 --> 00:30:33,200
case perspective.
As a listener, I use the

505
00:30:33,200 --> 00:30:36,640
transcripts all the time.
So if I hear something and I

506
00:30:36,640 --> 00:30:41,840
don't clip it or write down the
time stamp, but I heard Mark's

507
00:30:41,840 --> 00:30:46,080
name mentioned and I'll go into
the transcript and search for

508
00:30:46,080 --> 00:30:49,240
that term.
So it comes up to the place

509
00:30:49,240 --> 00:30:54,480
where I saw the quote that I
heard right or something and

510
00:30:54,480 --> 00:30:57,200
then I can highlight it.
Sometimes I reuse it in content,

511
00:30:57,200 --> 00:30:58,960
sometimes I quote that person
right.

512
00:30:59,360 --> 00:31:03,120
So as a listener, I'm using it
on a regular basis.

513
00:31:03,240 --> 00:31:06,080
And I'll also say that to the
Otter gods.

514
00:31:06,080 --> 00:31:09,640
If you are listening to this,
please give us the feature in

515
00:31:09,640 --> 00:31:15,920
Otter where you can easily copy
the the recap of a meeting and

516
00:31:15,920 --> 00:31:18,560
paste it into a document.
Right now you have to like copy

517
00:31:18,560 --> 00:31:20,600
the whole Dang thing and paste
into a document.

518
00:31:20,600 --> 00:31:24,000
I wish you guys would make the
use of that recap a lot easier.

519
00:31:24,240 --> 00:31:26,760
Even the ability to download it
would be awesome.

520
00:31:26,760 --> 00:31:29,720
That doesn't exist either.
I hear you loud and clear and we

521
00:31:29,720 --> 00:31:31,520
have two hands up.
So let's check in.

522
00:31:31,520 --> 00:31:33,560
Maybe Janae has a solution.
Go ahead, Janae.

523
00:31:34,080 --> 00:31:35,440
Instead.
Great question.

524
00:31:35,480 --> 00:31:38,960
They actually have templates
now, so if you want to set up a

525
00:31:38,960 --> 00:31:42,680
specific template for your own
subscriptions, you can set it up

526
00:31:42,680 --> 00:31:46,680
where it'll give you exactly
what you want and nothing more

527
00:31:46,680 --> 00:31:50,880
or nothing less of the house.
I saw that templates feature

528
00:31:50,960 --> 00:31:53,560
just yesterday and it totally
threw me for a loop.

529
00:31:54,080 --> 00:31:56,560
I don't I I have to figure out
how to actually use it.

530
00:31:56,560 --> 00:31:58,720
Maybe.
Maybe if you know Janae will

531
00:31:58,720 --> 00:32:00,800
play around with that after the
show at some point.

532
00:32:01,160 --> 00:32:05,480
I don't know if you saw, but
Amelia in the audience, she

533
00:32:05,560 --> 00:32:08,880
wrote in the chat.
I'm a Spanish teacher and I

534
00:32:08,880 --> 00:32:11,840
don't offer any transcripts.
Neither do my colleagues.

535
00:32:11,840 --> 00:32:17,400
We usually sell them in a pack.
Hmm, so let's I don't offer any

536
00:32:17,400 --> 00:32:19,400
transcript, neither do my
colleagues.

537
00:32:19,400 --> 00:32:23,080
We usually sell them in a pack.
Interesting huh?

538
00:32:23,400 --> 00:32:26,000
Well, Amelia would love to hear
more about that.

539
00:32:26,320 --> 00:32:29,640
And in the meantime, let me see
what we're working with with

540
00:32:29,640 --> 00:32:31,280
time.
So we only have a few minutes

541
00:32:31,280 --> 00:32:37,080
left and I will share one other
thing from the podcast show from

542
00:32:37,080 --> 00:32:41,160
London.
Last week, they unveiled some

543
00:32:41,160 --> 00:32:44,600
trends shaping the podcasting
industry.

544
00:32:44,600 --> 00:32:49,480
So here's what some would say
that they learned or heard a lot

545
00:32:49,480 --> 00:32:52,960
about during the week at the
podcast show.

546
00:32:53,240 --> 00:32:56,960
Video integration.
Podcasts are increasingly

547
00:32:56,960 --> 00:33:00,920
adopting video formats,
transforming into multi platform

548
00:33:00,920 --> 00:33:04,240
content that enhances audience
engagement.

549
00:33:05,360 --> 00:33:09,080
Also, podcasts are evolving
beyond episodic content to

550
00:33:09,080 --> 00:33:12,760
become more cultural
touchstones, influencing broader

551
00:33:12,760 --> 00:33:15,440
media narratives.
And we talked about that around

552
00:33:15,440 --> 00:33:18,800
election time and have probably
talked about it since then and

553
00:33:18,800 --> 00:33:22,720
how powerful podcasts are and
influential they are.

554
00:33:23,200 --> 00:33:26,000
Successful podcasts are
expanding their reach across

555
00:33:26,000 --> 00:33:29,600
various platforms, including
social media, live events and

556
00:33:29,600 --> 00:33:33,360
merchandise.
I've seen personally, I've seen

557
00:33:33,360 --> 00:33:38,440
somebody doing, I think if you
look up on Instagram, ADHD in

558
00:33:38,560 --> 00:33:43,160
biz BIZ, there's this one woman
who I think makes really great

559
00:33:43,160 --> 00:33:50,120
content and she's actually doing
what's like a mini episode for

560
00:33:50,120 --> 00:33:54,560
on her Instagram specifically.
It's like probably a minute,

561
00:33:54,560 --> 00:33:58,240
minute and a half long.
And she gives that opening hook

562
00:33:58,240 --> 00:34:00,920
and then she's whatever to
whatever she's going to speak

563
00:34:00,920 --> 00:34:03,640
about.
And then she says, welcome to

564
00:34:03,640 --> 00:34:06,680
the name of the series.
This is episode 22.

565
00:34:07,000 --> 00:34:10,560
And then she gives spits out
that content and I really like

566
00:34:10,560 --> 00:34:12,480
it.
I really like that she does that

567
00:34:12,480 --> 00:34:15,840
It, it does feel a little more
like a podcast that way.

568
00:34:16,239 --> 00:34:19,400
And I have to go look and see if
that's what she's doing for her

569
00:34:19,400 --> 00:34:21,520
actual podcast.
Is she taking that and

570
00:34:21,520 --> 00:34:24,440
repurposing it into an audio
podcast?

571
00:34:24,560 --> 00:34:27,360
Some other things here.
Emphasis on visual branding and

572
00:34:27,360 --> 00:34:32,159
design is growing, with podcast
investing in distinctive logos,

573
00:34:32,159 --> 00:34:34,159
artwork, and promotional
materials.

574
00:34:34,800 --> 00:34:38,520
Listeners are also gravitating
toward content that offers

575
00:34:38,520 --> 00:34:41,560
genuine, trustworthy voices that
we've talked about today,

576
00:34:41,719 --> 00:34:45,560
highlighting the importance of
authenticity in podcasting.

577
00:34:46,000 --> 00:34:50,000
AI is playing a larger role in
podcast production, as a lot of

578
00:34:50,000 --> 00:34:53,920
us know, from content creation
to personalized recommendations.

579
00:34:54,480 --> 00:34:57,440
And the industry is also
experiencing significant growth

580
00:34:57,440 --> 00:35:00,680
worldwide with new markets
emerging and diversifying the

581
00:35:00,680 --> 00:35:04,160
listener base.
There's even more, but I think

582
00:35:04,160 --> 00:35:08,280
that that covers a lot and I do.
There was one other story I

583
00:35:08,280 --> 00:35:11,000
didn't want to get to trying to
find it here.

584
00:35:11,000 --> 00:35:14,760
Give me one moment.
I swear I had one other story

585
00:35:14,760 --> 00:35:17,520
for you, but I'll just here it
is.

586
00:35:18,080 --> 00:35:22,040
Open video podcasting gets a
boost.

587
00:35:22,480 --> 00:35:28,880
The Podcast Standards project
AKAPSP is developing a new RSS

588
00:35:29,160 --> 00:35:32,360
specification that allows
podcasters to distribute both

589
00:35:32,360 --> 00:35:36,120
audio and video content through
a single feed.

590
00:35:37,280 --> 00:35:40,960
This approach utilizes HLS.
That means that's another word

591
00:35:40,960 --> 00:35:44,920
for HTTP live streaming to
stream video, eliminating the

592
00:35:44,920 --> 00:35:47,800
need for separate feeds and
preventing audience

593
00:35:48,000 --> 00:35:51,360
fragmentation.
In other words, this would open

594
00:35:51,360 --> 00:35:56,720
things up to where right now
most of our video podcasts are

595
00:35:56,800 --> 00:36:02,320
being distributed mainly through
YouTube and Spotify, and you

596
00:36:02,320 --> 00:36:07,520
have to directly upload those
videos to those platforms with

597
00:36:07,880 --> 00:36:12,360
the RSS feed, for lack of better
term, opening up to video.

598
00:36:12,720 --> 00:36:17,200
Now it would be an easy way to
distribute, pardon me, to

599
00:36:17,200 --> 00:36:21,880
distribute your video to all the
other platforms, including

600
00:36:21,880 --> 00:36:26,720
Spotify that by just uploading
it directly the way you would to

601
00:36:26,720 --> 00:36:28,960
say Buzz Sprout, Libsyn,
etcetera.

602
00:36:29,360 --> 00:36:32,520
So no other extra work that
would need to be done.

603
00:36:32,720 --> 00:36:37,720
This I I feel like can be both
really exciting and potentially

604
00:36:38,120 --> 00:36:40,280
I can't think of a better word
than dangerous.

605
00:36:41,200 --> 00:36:44,720
It's exciting because it does
make it much easier to

606
00:36:44,720 --> 00:36:48,320
distribute to a wider range of
platforms.

607
00:36:49,360 --> 00:36:54,160
But I'm a little concerned about
what this means for say, entry

608
00:36:54,160 --> 00:36:57,520
level podcasters, people just
getting started.

609
00:36:57,720 --> 00:37:01,040
Because look, I think a lot of
you can relate.

610
00:37:01,240 --> 00:37:04,520
When you got started in
podcasting, you were doing most

611
00:37:04,520 --> 00:37:07,160
of it yourself.
And even if you hired somebody

612
00:37:07,160 --> 00:37:10,400
to help you, you still had to
learn how to do, unless you were

613
00:37:10,400 --> 00:37:13,240
going to a podcast studio, you
had to learn how to use the

614
00:37:13,240 --> 00:37:17,400
equipment, how to even turn it
on for some of us, right?

615
00:37:17,440 --> 00:37:22,000
How to hook it all up.
And video adds another layer to

616
00:37:22,000 --> 00:37:24,640
it because it's not just how to
use the camera, it's also how to

617
00:37:24,640 --> 00:37:30,160
use lighting properly.
And it's not that I don't like

618
00:37:30,160 --> 00:37:33,040
video podcasting.
I'm using video right now and

619
00:37:33,040 --> 00:37:37,480
have the proper lighting and all
the things I worry about people

620
00:37:37,480 --> 00:37:42,560
who want to start a podcast and
might get too intimidated or

621
00:37:42,560 --> 00:37:46,680
overwhelmed, feeling like
they're forced to have to do

622
00:37:46,680 --> 00:37:49,440
video too.
Janae, I saw your hand up.

623
00:37:49,440 --> 00:37:55,520
And as a guy who helped set up
video studios, no offense, I

624
00:37:55,520 --> 00:37:59,240
just want to make sure everybody
feels like they are at the same

625
00:37:59,240 --> 00:38:02,040
level of entry into this world
of podcasting.

626
00:38:02,040 --> 00:38:06,440
What say you, Sir?
100% no offense at all taken

627
00:38:06,960 --> 00:38:09,280
now.
I love that there adding the

628
00:38:09,280 --> 00:38:13,560
video URL feature because
already in our says sending the

629
00:38:13,920 --> 00:38:17,560
some cover or the cover of the
podcast, such as an image and

630
00:38:17,560 --> 00:38:19,840
then the audio.
So there's two UR LS already

631
00:38:19,840 --> 00:38:22,200
that are linking back to your
host.

632
00:38:22,320 --> 00:38:24,920
So why not a third one?
Makes perfect sense.

633
00:38:25,280 --> 00:38:28,400
On the point of people getting
overwhelmed with video

634
00:38:28,400 --> 00:38:31,320
podcasting, you've probably been
following this trend a lot more

635
00:38:31,320 --> 00:38:34,800
people are comfortable in front
of cameras and creating video

636
00:38:34,920 --> 00:38:40,320
short form content or whatnot on
TikTok, on Instagram, on

637
00:38:40,320 --> 00:38:44,320
YouTube, they're creating these
content from video.

638
00:38:44,760 --> 00:38:48,720
So they are very comfortable in
doing that all sorts of things

639
00:38:48,720 --> 00:38:51,120
on TikTok shop, you name it
right.

640
00:38:51,120 --> 00:38:55,480
So people are a lot more
comfortable and it's I think

641
00:38:55,480 --> 00:39:00,520
it's a perfect to me for them to
say, hey, I'm already creating

642
00:39:00,520 --> 00:39:03,960
content here.
Why not use this second platform

643
00:39:03,960 --> 00:39:10,040
where it gives me a even larger
distribution of my content that

644
00:39:10,040 --> 00:39:13,680
I'm already introducing?
I think it's a great thing to be

645
00:39:13,680 --> 00:39:14,400
added.
Thanks.

646
00:39:14,720 --> 00:39:16,320
You're welcome.
And I agree with you.

647
00:39:16,320 --> 00:39:20,520
I think having it as an option
is a great feature to have.

648
00:39:20,760 --> 00:39:24,880
And I just want to make sure
that we as podcasters can

649
00:39:24,880 --> 00:39:29,120
encourage new podcasters to
encourage them that if they

650
00:39:29,120 --> 00:39:32,520
don't want to use video, that
they can still be successful at

651
00:39:32,520 --> 00:39:36,880
it and that they can work it in
later when they do feel more

652
00:39:36,880 --> 00:39:40,400
comfortable doing it.
That's the big thing for me is I

653
00:39:40,400 --> 00:39:44,920
feel like if it becomes just the
standard as part of setting up

654
00:39:44,920 --> 00:39:47,680
your RSS feed, that, you know,
everybody's starting to add

655
00:39:47,680 --> 00:39:50,960
video to it now, too.
I feel like people, new people,

656
00:39:50,960 --> 00:39:53,520
are going to be pressured and I
don't want them to be.

657
00:39:53,960 --> 00:39:57,920
Oh I agree and being an old
person I'm still using audio as

658
00:39:57,920 --> 00:40:00,880
my main podcast.
I still haven't implemented

659
00:40:00,880 --> 00:40:04,520
video outside of just.
Putting it on YouTube because I

660
00:40:04,520 --> 00:40:09,760
know the moment you put in video
on your Spotify is going to mess

661
00:40:09,760 --> 00:40:12,600
up the audio listeners.
So I haven't made that switch,

662
00:40:12,600 --> 00:40:14,360
so I'm looking forward to this
one.

663
00:40:14,640 --> 00:40:16,720
Well, I'm going to and by the
way, I'm not going to call you

664
00:40:16,720 --> 00:40:19,280
an old person.
I will call you an old schooler.

665
00:40:20,280 --> 00:40:23,640
You're an old school podcaster,
not an old person, Janae.

666
00:40:24,000 --> 00:40:28,760
OK, so with that, we are back
tomorrow, 7:00 AM Eastern, live

667
00:40:28,760 --> 00:40:31,600
on Clubhouse, live on YouTube as
well.

668
00:40:31,840 --> 00:40:34,360
And we will be wrapping up the
week talking all things

669
00:40:34,360 --> 00:40:38,320
podcasting and of course sharing
our wins from this past week.

670
00:40:38,320 --> 00:40:42,080
So think about your week this
week, what did you accomplish or

671
00:40:42,080 --> 00:40:43,960
what are you working to
accomplish?

672
00:40:44,280 --> 00:40:46,960
Let's hear about it.
Let's celebrate it with you.

673
00:40:47,240 --> 00:40:49,960
Bring it tomorrow, 7:00 AM
Eastern Time.

674
00:40:50,240 --> 00:40:54,000
And until tomorrow, make it a
great day.

675
00:40:54,000 --> 00:40:55,080
Everybody take care.