308 - AI Innovations for Podcasters, Spotify Analytics Changes, Podcast Awards Buzz & More!

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Good morning podcasting Morning
Chat.

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Today is Wednesday, May 21st,
2025, and today we're digging

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into the latest headlines around
the world of podcasting, from

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global awards and shady Spotify
listings to AI baby host podcast

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polls and tools that promise to
save you time.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're listening via

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podcast, please share this
episode with a fellow podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again podcasting

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morning chat.
Thank you for being here.

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I am your host, Mark Ronick and
here on stage with me, my Co

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hosts, we have Nick Nolback,
Jonathan Howard, DRFA and Sid

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Meadows has joined us.
I thought Sid was on vacation.

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We'll have to find out about
that in a minute.

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And Speaking of quote UN quote
vacation, I guess we can call it

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that.
Yesterday, as some of you know,

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we took the day because I was
celebrating my stepdaughter's

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graduation from college.
She finished nursing school at

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the University of Maryland.
That was a fun event.

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You know, graduations, however,
they can go on and on and on.

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This one wasn't too bad.
It was probably about two hours,

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maybe 2 1/2.
And you know, you, you sit and

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anticipate, you wait for your
kid to go up there on stage and

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accept their diplomas.
And then after that, you're kind

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of like, all right, let's go.
And you got to still sit through

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everything else.
And in our case, we, our, our

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daughter was one of the last up
there.

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So we just had to sit there and
anticipate a long, long time.

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And it was a great time.
We, and then we did a nice

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family dinner afterward.
So thank you for allowing that

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time off.
I did not want to ask the the

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crew to take over for me again
after doing it for two weeks

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straight.
So that's why we just went dark

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yesterday.
And yeah.

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So, Sid, Speaking of vacations,
good morning.

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Are you back from your vacation?
Good morning everybody.

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Yes, we got back Monday night.
We took a little what, Thursday,

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Friday, Saturday, Sunday a
little five day mini vacation.

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We went to Paso Robles, CA which
is the Central Coast wine

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country with the two other
couples.

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This is the second time we've
gone with the same group, the

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third time we've gone to the
same place and really enjoyed

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hanging out and, you know,
drinking wine, tasting wine and

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all that kind of good stuff.
So it's a lot of fun.

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Glad to be back with you guys.
I missed you yesterday, but

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Mark, I actually would like to
answer the question that you

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asked on Monday if I could.
Sure.

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Which question was that?
What did we learn while you

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were?
Gone.

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I would love to hear.
Yeah, so Dr. Fasten your seat

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belt.
So what What I learned is that

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Dr. is a massive chatter inside
of the inside of the messaging

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app on Facebook.
Like 1 morning mark, I woke up.

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I usually get up between 5:00
and 5:31.

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Morning I woke up to 100
messages.

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Oh my.
Yeah, Oh my.

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And then, and then there was 1
morning I was hosting and I

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didn't get up at 5:00 like I
normally do.

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I got up about 5:30 and she'd
messaged at 5:15 asking me a

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question.
At 5:30, she's messaging Sid

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question mark, question mark
like checking to make sure.

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I know that feeling, Dr. 'cause
you've seen me go through that

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when we're expecting a guest or
somebody to take over and I

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haven't heard from them.
I know that panic it.

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Was all good.
It was all good.

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We missed you.
No, no response, just or no

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comment, just a little bit of a
Oh my God.

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OK, that's fine.
Dr., You don't feel like you

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left 100 messages for Sid?
I really do not.

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I think.
I think he's hallucinating.

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So I will tell you it did cross
my mind while I was on vacation

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to unsubscribe from that message
chat for fear that it was going

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to wake me up in the middle of
the night.

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But I decided to put my phone on
do not disturb so that I didn't

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get any of the messages at 3:00
in the morning in California.

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So said any other lessons
besides DRS frantic messaging.

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You can be over prepared and for
one of their I did, I think I

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had two rooms.
I hose one of them was really

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good.
One of them was OK, and that was

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because I was over prepared.
So lesson learned.

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There's there is such thing as
over preparing for something and

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being, you know, too
intentional, I guess.

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And sometimes you just need to
let the conversation flow the

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way the conversation is going to
flow.

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I love that and I completely
relate to that because that's

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where I've shared once or twice
here with everybody that Dr. and

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I sometimes remind each other to
trust the process.

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We say TTP, and that's because
sometimes we will get a little

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frantic about preparing for the
show, and especially a show like

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today when it's news and we'll
go back and forth whether or not

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we think we have enough to cover
a full hour.

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And what we always find is even
if we only had two or three

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stories, it usually takes us
through the entire hour because

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of all the great conversations
around those two or three

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different stories.
So yeah, trusting the process,

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not over preparing.
I think that's a big one for

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this show.
And quite frankly, I think a lot

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of podcasters could probably
learn from that too.

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Sometimes we over prepare and
then, you know, for example, if

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it's for an interview, sometimes
if we're we've got too many

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questions, then we don't get to
the really good questions

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because we're trying to rattle
through every single question.

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And then we don't get to the to
the meat of it with the guest

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and it may fall short.
So yeah.

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Oh, not overthinking it is
really important.

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I love that, Sid.
Thank you.

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OK, With that, I think we will
jump in.

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By the way, no producer Ashley
today.

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She is off the rest of the week
at another music festival in

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Florida, I believe.
So enjoy that, Ashley, if you're

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listening right now.
And with that, let's get into

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some news, shall we?
And as I like to do when we

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start the news, I like to start
with some data for you.

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The number one podcast on Apple
Podcasts.

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No, it's not the Joe Rogan
Experience.

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It's not Amy Poehler's show.
It's a show called Deep Cover.

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And I'll give you a little
synopsis from Deep Cover.

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They say it's a show about
people who lead double lives.

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Pulitzer Prize winning
journalist Jake Halpern reveals

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webs of deception and dark
underworlds through interviews

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with federal agents and
convicted criminals.

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Well, that came out of nowhere,
didn't it?

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Yeah, it sure did, and sounds
really intriguing.

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Yeah.
Yeah, I'd love to love to listen

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to that one, so I'll add that to
my list and #1 on Spotify.

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Well, I'll let Dr. take it from
here.

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Go ahead, Dr. And I don't have
the timpani handy today.

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That's OK, so let me Scroll down
to the Spotify one.

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OK?
So #5 Mystery Mondays, which is

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new.
OK, Mystery Mondays #4 this past

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weekend with Theo von #3,
Huberman lab #2A good hang with

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Amy Poehler and #1 oh, you just
couldn't have guessed this Joe

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Rogan experience.
That's right, yes, Joe Rogan

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still on top at Spotify, but
cool to see deep cover number

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one on Apple and Dre.
There's another top five.

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Well, I know you usually do top
fives in different categories,

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but I know there's a a new top
five list that you want to talk

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about.
We're going to add this to our

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Wednesday list of charts.
YouTube has launched AUS only

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weekly podcast chart.
It's updated every Wednesday and

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yesterday is Wednesday, but it's
too early for that update

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apparently.
So this is like and they will

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always be a week behind.
So this is like from 2.

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Well, we.
Should say we will always be a

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week behind on that because like
what you're saying, it's it's

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too early for the charts to
update today, so we'll give you

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the previous week's top five.
Right, right.

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And of course, Joe Rogan is
leading the pack whatever and

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has consistently held the number
one spot since the charts

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inception on March 18th, 2025.
Other top podcasts.

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I will get to the chart in just
a second.

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Now let's define podcast quote
UN quote podcast on YouTube only

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playlist playlists designated as
a podcast by creators during the

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upload process are eligible for
the chart.

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Clips and shorts are excluded.
Editorially created Podcasts

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homepage.
In the US, YouTube has revamped

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its podcast homepage to feature
editorial created sections like

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award-winning or music minded or
gaming and sports, things like

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that using square podcast
artwork just like the tiles.

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And international users
currently see the older

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algorithm driven layout.
So #5 on the podcast, on the

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YouTube podcast charts is the
Midas Touch podcast #4 is the 48

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hours #3 Rotten mango #2 Kill
Tony and #1 Take a guess, Mark,

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take a guess.
What could it be, Joe Rogan?

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Whatever.
All right, there you go.

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And I do have a random chart of
the week.

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This one comes from Spotify.
Random chart of the week is from

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the TV and Film chart.
So #5 is my diary animated

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official #4 is HB OS The Last of
Us podcast #3 through #1 is kind

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of interesting because they are
all from the same network #3 is

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the watch #2 is the big picture,
and #1 is the Rewatchables.

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Rewatchables Another
Rewatchables is a film podcast

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from the Ringer Podcast Network
as the other three are features

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The Ringers, Bill Simmons and a
round table of movie lovers from

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Ringer Universe discussing
movies they just can't stop

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watching.
Listen to the complete archives

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of 300 movies including Pulp
Fiction, Silence of the Lambs,

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John Wick, Alien, Indiana Jones
and the Last Crusade and many

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more classics on our special.
This is course their their

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description on our special re
Watchables page on The Ringer.

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You can also watch these
episodes on the Ringer's Movie

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YouTube channel.
So that's what that's about.

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Thank you, Dr. Appreciate that.
And I know it's egg cooking

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time, so go for it.
And I know you got to make some

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eggs for the.
Hubby.

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Yeah, go ahead and do that and
I'll cover here.

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I'll do this.
I'll cover some events going on,

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although not a ton of events
going on, but there's one big

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one happening right now as we
speak, and that's the podcast

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show in London.
I'm sad I didn't get to make

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that work, being that I was just
in Europe and flew home

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essentially when I think things
started.

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Kicking off for the podcast show
wasn't in the cards for me this

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year, again, because of
graduation.

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I am determined to get there
next year.

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So yeah, the podcast shows
happening in London and today if

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you are listening and in the
area at the podcast show

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Riverside, our friends at
Riverside are hosting a happy

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hour tonight or this evening.
It's at a place called the

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Angelic right across the street
from the venue of the podcast

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show.
And I believe that starts at

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5:00 PM their time.
If you're interested in that, go

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check that out.
If you're in the London area,

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also a virtual event for you.
And I will put all of these

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links in the show notes on
today's episode.

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Let's see.
This is hosted by our friend

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Gordon Firemark.
Gordon joined us once as a

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guest, probably it's got to be
at least a year and a half, two

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00:14:08,160 --> 00:14:10,760
years ago now, but I still keep
in touch with Gordon.

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He is known as the Podcast
Lawyer and he's hosting Protect

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Your Podcast with Easy
Affordable Legal strategies.

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That's today, I believe, at
12:00 PM Eastern.

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I will share that link again as
I said in the show notes.

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And also the Asia Podcast Awards
are now open for entry.

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It's the third year of the
awards and the winners will be

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announced at Radio Days Asia in
Malaysia later this year.

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And of course, as I like to do
in this segment is remind you

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the Empowered Podcasting
Conference is coming this

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September, the weekend of
International Podcast Day,

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September 26th through the 28th,
hosted by yours truly, my

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company, Ironic Media, empowered
by this very community and some

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00:15:00,720 --> 00:15:02,840
people on this very stage as
well.

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00:15:02,840 --> 00:15:07,120
Jonathan, a big help and
contributor to the team.

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And the speaker deadline, I
wanted to remind you, is coming

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00:15:11,000 --> 00:15:13,000
soon.
So if you want to be a speaker

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00:15:13,000 --> 00:15:15,680
at our event, now is your
chance.

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Just go to
empoweredpodcasting.com/speakers

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and you can hit that apply
button and apply today.

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00:15:22,920 --> 00:15:26,080
All I ask is if you're using AI,
no problem.

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And as you'll hear throughout
today's show, there's a lot of

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00:15:29,280 --> 00:15:32,040
AI to discuss.
So I have no problem with you

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00:15:32,040 --> 00:15:34,680
using AI, but please put your
own spin on it.

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00:15:35,600 --> 00:15:39,200
We, and especially me, I can
tell when things are completely

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00:15:39,200 --> 00:15:42,880
AI generated or mostly AI
generated, and it is a bit of a

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00:15:42,880 --> 00:15:44,880
turn off.
It feels like, you know, come

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00:15:44,880 --> 00:15:48,720
on, if you're going to be a
speaker at our event, let's hear

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00:15:48,720 --> 00:15:51,920
a little bit from you, not from
ChatGPT only.

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00:15:52,520 --> 00:15:55,680
So yeah, sure, if you want to
use it to enhance what things

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00:15:55,680 --> 00:15:58,120
sound like, what your
presentation will sound like,

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00:15:58,120 --> 00:16:00,240
OK, fine.
But I want to make sure there's

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00:16:00,240 --> 00:16:04,400
your voice in there somewhere.
So please do if you don't mind.

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00:16:04,640 --> 00:16:07,880
And I say this because last
year, I think a lot of really

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00:16:07,880 --> 00:16:12,640
good speakers may have been
turned away because their

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00:16:12,920 --> 00:16:15,520
application just felt way too
generic.

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00:16:16,240 --> 00:16:19,120
And it didn't feel, and I'm not
even saying at that point that

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00:16:19,120 --> 00:16:20,760
we said, oh, this is AI
generated.

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00:16:20,760 --> 00:16:24,680
We're not accepting them.
I just think that the the ones

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00:16:24,680 --> 00:16:29,680
that were human generated stood
out a lot more than the AI

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00:16:29,680 --> 00:16:33,720
generated ones.
So that's why we ask you to do

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00:16:33,720 --> 00:16:38,920
that.
OK, so I'm going to ask Nick if

253
00:16:38,920 --> 00:16:42,480
he wouldn't mind sharing a
little bit more from the world

254
00:16:42,480 --> 00:16:47,560
of AI and what specifically may
be of interest to us content

255
00:16:47,560 --> 00:16:50,360
creators.
And I know yesterday Google had

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00:16:50,360 --> 00:16:54,720
a big event announcing some
pretty big upgrades to the AI

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00:16:54,720 --> 00:16:57,360
that they have out there for us
to consume.

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00:16:57,560 --> 00:17:00,960
So Nick, good morning to you.
What did you learn about

259
00:17:00,960 --> 00:17:04,400
yesterday's event, which I know
you were watching in double time

260
00:17:04,400 --> 00:17:07,440
this morning to catch up on it
'cause you missed it yesterday.

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00:17:07,800 --> 00:17:08,720
Go for it.
Good morning.

262
00:17:09,480 --> 00:17:12,319
Hey, good morning.
Yeah, I they held their big

263
00:17:12,680 --> 00:17:18,280
Google IO 2025 event yesterday
and I was looking forward to it

264
00:17:18,599 --> 00:17:20,720
all last week.
And then I completely dropped

265
00:17:20,720 --> 00:17:22,160
the ball and missed it
yesterday.

266
00:17:22,839 --> 00:17:27,880
So this morning I was like
speeding through the video to

267
00:17:27,880 --> 00:17:30,560
try to catch up, like all the
major details.

268
00:17:31,080 --> 00:17:35,280
And they have some pretty big
upgrades coming.

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00:17:35,920 --> 00:17:40,560
Some have already launched.
I don't know on the on the iOS

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00:17:40,560 --> 00:17:44,520
side of things, what's all been
released at this point, but it

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00:17:44,520 --> 00:17:49,200
sounds like all that live
interaction inside Gemini is

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00:17:49,200 --> 00:17:55,200
supposed to be out or very soon
for both iOS and Android for any

273
00:17:55,200 --> 00:17:58,280
user of Gemini, doesn't matter
if you're on a paid plan or a

274
00:17:58,280 --> 00:18:00,960
free plan.
So that's pretty cool.

275
00:18:02,760 --> 00:18:06,280
They're bringing a ton more
integrations with their Google

276
00:18:06,280 --> 00:18:11,280
Apps.
And one of their big goals is

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00:18:11,280 --> 00:18:15,120
providing kind of like that
agentic experience where you can

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00:18:15,120 --> 00:18:18,200
basically be having a live
conversation with Gemini and

279
00:18:18,200 --> 00:18:21,880
tell it to do things in other
Google Apps for you.

280
00:18:22,400 --> 00:18:25,560
So you can take a picture while
having a conversation or show it

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00:18:25,560 --> 00:18:28,560
a picture of like a list and
say, hey, add this to my Google

282
00:18:28,560 --> 00:18:33,840
Keep shopping list or send an
e-mail, pull documents from

283
00:18:33,840 --> 00:18:35,840
Google Drive, etcetera.
They're they're trying to make

284
00:18:35,840 --> 00:18:38,240
it so you can just literally
have a conversation and Gem and

285
00:18:38,240 --> 00:18:41,080
I will go into the different
apps and do things for you,

286
00:18:41,640 --> 00:18:45,600
which is wildly impressive.
Nick, I'm feeling like maybe

287
00:18:45,800 --> 00:18:49,120
down the road when I'm starting
to feel like with this

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00:18:49,120 --> 00:18:52,480
advancement in AI where Chachi
BT has something similar where

289
00:18:52,480 --> 00:18:55,800
you can have conversations.
I feel like one day and we may

290
00:18:55,800 --> 00:18:59,400
even see the day ourselves.
I feel like keyboards may become

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00:18:59,400 --> 00:19:02,120
obsolete at some point.
Do you agree with that?

292
00:19:02,520 --> 00:19:06,040
I mean, seeing how the live
conversation thing is happening,

293
00:19:06,560 --> 00:19:08,240
we've already seen that across
all the apps.

294
00:19:08,680 --> 00:19:12,560
And then another thing that was
announced at this event, their

295
00:19:12,560 --> 00:19:15,080
Android XR, they kind of went a
little bit more in depth with

296
00:19:15,080 --> 00:19:17,960
that.
I mean, that's headsets and

297
00:19:17,960 --> 00:19:19,840
glasses.
You don't have physical

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00:19:19,840 --> 00:19:22,240
keyboards.
It's basically poking and

299
00:19:22,240 --> 00:19:25,200
touching that things in the air
and having a conversation with

300
00:19:25,200 --> 00:19:31,040
Gemini strapped to your face.
So I mean, it's possible that we

301
00:19:31,040 --> 00:19:32,400
ditch keyboards at a certain
point.

302
00:19:32,840 --> 00:19:37,520
I could just see, you know, our
grandkids or great grandkids

303
00:19:37,760 --> 00:19:41,120
looking back and seeing pictures
of keyboards, much like, you

304
00:19:41,120 --> 00:19:44,520
know, if you give a kid today a
gaming system from the 80s, they

305
00:19:44,520 --> 00:19:46,400
look at it like, what the hell
is this?

306
00:19:46,400 --> 00:19:49,560
I could see the same thing
happening with keyboards years

307
00:19:49,560 --> 00:19:51,800
later.
Yeah, right.

308
00:19:52,280 --> 00:19:55,840
I will say though, so having
used several of these, like

309
00:19:55,880 --> 00:19:58,720
these voice tools like the
Gemini and the ChatGPT and the

310
00:19:58,720 --> 00:20:01,440
Rabbit R1 where you actually
talk to the device to get to do

311
00:20:01,440 --> 00:20:04,800
stuff.
It's still kind of weird doing

312
00:20:04,800 --> 00:20:08,000
it in public where if you're in
a group of people, then you whip

313
00:20:08,000 --> 00:20:09,800
out a device and start talking
to it.

314
00:20:10,240 --> 00:20:14,240
That feels strange still.
So I, I kind of think that could

315
00:20:14,240 --> 00:20:17,840
hold keyboards and touch screens
and things still intact, 'cause

316
00:20:17,840 --> 00:20:21,120
I mean, even just walking down
the street past a bunch of

317
00:20:21,120 --> 00:20:22,800
people and you're sitting there
talking to yourself.

318
00:20:24,120 --> 00:20:28,080
Asking questions to nobody.
You might get some funny looks,

319
00:20:28,080 --> 00:20:29,400
but yeah.
But people are doing that

320
00:20:29,400 --> 00:20:32,120
already with, with.
Yeah, people are already doing

321
00:20:32,120 --> 00:20:34,840
that when they're on the phone.
And they're, you know, how many

322
00:20:34,840 --> 00:20:36,680
times have you walked through
the grocery store and you hear

323
00:20:36,680 --> 00:20:38,840
somebody talking, you think
they're talking to you, and then

324
00:20:38,840 --> 00:20:41,640
you realize, oh, they've just
got their ear earbuds in and

325
00:20:41,640 --> 00:20:43,080
they're talking to someone on
the phone.

326
00:20:43,560 --> 00:20:46,400
That is true, yeah.
I thought Dr. had her hand up.

327
00:20:47,040 --> 00:20:51,600
She got DRI am not completely on
board with saying goodbye to my

328
00:20:51,600 --> 00:20:56,400
keyboard.
I there's something very I mean

329
00:20:56,400 --> 00:21:01,160
the clock clock, that little
sound that it makes and you know

330
00:21:01,160 --> 00:21:05,520
when you are typing something
out, you are typing something

331
00:21:05,520 --> 00:21:08,960
and then all of a sudden you
stop because you're thinking and

332
00:21:09,040 --> 00:21:10,960
I don't know, doing the voice
thing.

333
00:21:11,440 --> 00:21:14,600
Whenever you stop, it'll say are
you still there?

334
00:21:14,600 --> 00:21:20,800
Or, you know, it'll say
something in that gap of silence

335
00:21:20,800 --> 00:21:23,200
where you're trying to gather
your thoughts and stuff.

336
00:21:25,040 --> 00:21:29,000
I, I don't know, I now I kind of
feel like my grandmother who

337
00:21:29,000 --> 00:21:31,440
wants to hang on to her, you
know, 8 track tapes.

338
00:21:31,920 --> 00:21:32,560
I don't know.
Right.

339
00:21:32,920 --> 00:21:35,840
Go ahead Jonathan, I said that
part for Dr. holding on to her 8

340
00:21:35,840 --> 00:21:41,480
tracks.
Yes, Nikki, Got anything else

341
00:21:41,480 --> 00:21:45,720
for us?
Yeah, so within the Google IO

342
00:21:45,720 --> 00:21:48,840
event and Mark actually sent me
a post about this this morning.

343
00:21:49,200 --> 00:21:51,160
It was in fact announced at
Google IO.

344
00:21:51,240 --> 00:21:56,280
Mark, by the way, they are
launching, it might actually be

345
00:21:56,280 --> 00:22:02,840
available now for some users,
but they're VO3, which is their

346
00:22:02,840 --> 00:22:05,800
video text to video, image to
video model.

347
00:22:06,120 --> 00:22:09,520
VO2 is the one that they
recently just fully launched out

348
00:22:09,520 --> 00:22:12,000
to everybody and they already
launched VO3.

349
00:22:12,440 --> 00:22:17,400
And what makes VO3, aside from
the videos themselves just

350
00:22:17,400 --> 00:22:22,880
looking absolutely insanely
realistic is it can now

351
00:22:22,960 --> 00:22:26,280
incorporate sound.
So when you ask for a video to

352
00:22:26,280 --> 00:22:29,840
be generated, it can create
voices automatically.

353
00:22:29,840 --> 00:22:33,640
It can create sound effects.
A couple of the demos that they

354
00:22:33,680 --> 00:22:38,880
played, it was like 2, like an
owl and a badger or something

355
00:22:38,880 --> 00:22:40,400
like that.
It was kind of like an animated

356
00:22:40,400 --> 00:22:43,640
kind of deal.
And they like had a conversation

357
00:22:43,640 --> 00:22:46,640
and you can hear the the sounds
of the wildlife at night when

358
00:22:46,640 --> 00:22:50,520
they're in the woods talking.
And that is all generated from a

359
00:22:50,520 --> 00:22:56,000
single prompt that they use.
So now we go from video with no

360
00:22:56,000 --> 00:23:00,240
sound to basically a
full-fledged scene just by

361
00:23:00,240 --> 00:23:02,240
having text conversation with
AI.

362
00:23:02,480 --> 00:23:05,840
Yeah, so here's an example of a
prompt, and I've shared the

363
00:23:05,840 --> 00:23:07,280
link.
It'll be in the show notes

364
00:23:07,280 --> 00:23:08,360
today.
There.

365
00:23:08,360 --> 00:23:11,640
Here's an example of a prompt
and what Nick is talking about,

366
00:23:11,640 --> 00:23:17,160
if you It says a medium shot
frames an old sailor, his

367
00:23:17,160 --> 00:23:21,400
knitted blue sailor hat casting
a shadow over his eyes, a thick

368
00:23:21,400 --> 00:23:25,840
Gray beard obscuring his chin.
He holds his pipe in one hand,

369
00:23:25,840 --> 00:23:30,120
gesturing with it toward the
churning Gray sea beyond on the

370
00:23:30,120 --> 00:23:32,080
ships railing.
This.

371
00:23:32,320 --> 00:23:36,800
And then in quote it says, this
ocean, its force, a wild untamed

372
00:23:36,800 --> 00:23:39,200
might.
And she commands your awe with

373
00:23:39,240 --> 00:23:44,560
every breaking light and the
image that it shows, or I should

374
00:23:44,560 --> 00:23:47,840
say the video that it shows is
exact.

375
00:23:47,880 --> 00:23:51,760
It described to a TI mean this
looks exactly like the

376
00:23:51,760 --> 00:23:54,560
description.
And he is in fact, I can't play

377
00:23:54,560 --> 00:23:57,440
it for you here right now, but
he is in fact saying those

378
00:23:57,440 --> 00:23:59,200
things.
And you would think this was an

379
00:23:59,200 --> 00:24:02,880
actor.
This does not look AI generated.

380
00:24:02,880 --> 00:24:06,880
This looks like a scene from a
movie of a sailor sitting on a

381
00:24:06,880 --> 00:24:11,080
boat talking about the seas
behind him or beside him.

382
00:24:11,320 --> 00:24:14,880
It's fascinating.
And there are example after

383
00:24:14,880 --> 00:24:19,200
example of this on this
Instagram post I found by

384
00:24:19,520 --> 00:24:23,080
ChatGPT Tricks.
That's the name of the Instagram

385
00:24:23,080 --> 00:24:25,120
account.
And like I said, we'll share

386
00:24:25,120 --> 00:24:27,520
this in the show notes for
everybody as well.

387
00:24:27,800 --> 00:24:30,280
Anything else, Nick?
I did see Sid have his hand up I

388
00:24:30,280 --> 00:24:33,320
think, and then I got one more.
I had a question about that

389
00:24:33,320 --> 00:24:37,080
because I think we've all
experienced the ChatGPT image

390
00:24:37,080 --> 00:24:40,480
creator where it misspells
things.

391
00:24:40,560 --> 00:24:45,480
It you want it to change a color
of something and then it

392
00:24:45,480 --> 00:24:48,760
completely redoes the image.
So it's completely different

393
00:24:48,760 --> 00:24:52,080
than the one you wanted to edit.
With these new updates, are they

394
00:24:52,080 --> 00:24:56,760
making the editing easier where
it's not totally redoing the the

395
00:24:56,760 --> 00:25:00,120
image that was created and and
giving you keeping that image

396
00:25:00,120 --> 00:25:01,640
and but yet changing what you're
asking?

397
00:25:01,640 --> 00:25:05,760
Is it getting to be specific
like that or is it is it doing

398
00:25:05,760 --> 00:25:07,920
what it has always done which is
make a new image?

399
00:25:08,040 --> 00:25:10,360
So last week, yeah, Nick, I'll
let you take it.

400
00:25:10,360 --> 00:25:14,760
But last week I saw something
from Google that answers that

401
00:25:14,760 --> 00:25:18,600
question.
A profound yes that there is now

402
00:25:18,600 --> 00:25:23,160
that ability to just change
certain elements of an image and

403
00:25:23,440 --> 00:25:25,080
everything else remaining the
same.

404
00:25:25,080 --> 00:25:27,000
But I'll Nick, I'll let you take
it from there.

405
00:25:27,240 --> 00:25:29,000
Yeah, I was going to say very
similar.

406
00:25:29,280 --> 00:25:32,440
I think it was like a week or
two ago, Gem and I announce

407
00:25:33,240 --> 00:25:37,680
image editing capabilities where
you're not just generating but

408
00:25:37,680 --> 00:25:39,880
actually editing ones.
You could even upload your own

409
00:25:39,880 --> 00:25:41,320
image if you wanted to and edit
it.

410
00:25:42,040 --> 00:25:44,520
I had tried it at the time it
was announced and I still didn't

411
00:25:44,520 --> 00:25:46,760
have access to that specific
feature.

412
00:25:46,920 --> 00:25:50,880
But it sounds like yes, that is
a thing and it from what I've

413
00:25:50,880 --> 00:25:54,840
gathered the video editing is
also a piece of that.

414
00:25:54,840 --> 00:26:00,200
It might not be available yet,
but they are promoting editing

415
00:26:00,240 --> 00:26:04,640
for images and videos.
It's not out yet.

416
00:26:04,640 --> 00:26:06,160
It's it's very soon I would
imagine.

417
00:26:06,280 --> 00:26:08,680
Yeah.
For example, one of the images I

418
00:26:08,680 --> 00:26:13,160
saw or the examples I saw was an
image of a very realistic image

419
00:26:13,160 --> 00:26:17,760
of a car in front of a brick
wall on a side street.

420
00:26:17,880 --> 00:26:21,840
And the prompt was simply make
this a convertible.

421
00:26:22,320 --> 00:26:26,560
And everything in that picture
remained exactly the same, but

422
00:26:26,560 --> 00:26:30,000
it removed the top and actually
made it look like a convertible.

423
00:26:30,000 --> 00:26:32,080
Wasn't like it just erased the
top.

424
00:26:32,080 --> 00:26:36,240
It actually we included the
details to make it look truly

425
00:26:36,240 --> 00:26:39,160
like a convertible.
So those are the kinds of things

426
00:26:39,160 --> 00:26:42,120
that are coming very soon from
that announcement that I saw

427
00:26:42,120 --> 00:26:44,560
last week.
Yeah, Right.

428
00:26:44,920 --> 00:26:48,080
Oh, that would be cool.
I'd like to see that.

429
00:26:48,360 --> 00:26:49,840
OK.
You said you had one more, Nick.

430
00:26:50,000 --> 00:26:54,240
Yeah, it's, it's a catch because
there's always a catch.

431
00:26:54,760 --> 00:26:59,600
And this kind of actually blew
my mind in a bad way.

432
00:26:59,960 --> 00:27:03,240
So Gemini or Google had recently
announced that they are

433
00:27:03,280 --> 00:27:06,200
modifying their paid tiers
slightly.

434
00:27:06,720 --> 00:27:10,640
So right now, well maybe not
right now, I think it's already

435
00:27:10,680 --> 00:27:13,120
been adjusted.
You could have been paying the

436
00:27:13,120 --> 00:27:15,560
$20.00 a month for Gemini
Advanced.

437
00:27:16,160 --> 00:27:19,560
And that gave you the advanced
models, early access to some of

438
00:27:19,560 --> 00:27:22,640
the tools, the video models, all
that kind of stuff.

439
00:27:23,040 --> 00:27:26,600
And they're adjusting those
models to be called Gemini Pro

440
00:27:26,600 --> 00:27:29,120
and Gemini Ultra.
The Gemini Pro model is

441
00:27:29,120 --> 00:27:32,760
essentially the Gemini advanced
model or plan renamed.

442
00:27:32,880 --> 00:27:34,960
So nothing changes with that.
So $20.00 a month.

443
00:27:35,480 --> 00:27:41,360
But the Gemini Ultra where you
get access to VO3, you get

444
00:27:41,360 --> 00:27:46,120
access to some of the early
access to some of the agentic

445
00:27:46,320 --> 00:27:49,480
like AI agents that they're
working and building right now.

446
00:27:49,720 --> 00:27:51,480
That's going to be in the Gemini
Ultra model.

447
00:27:51,600 --> 00:27:57,600
And that model is $250 a month.
I I looked it up this morning

448
00:27:57,600 --> 00:28:05,280
and you can get Gemini Ultra
access for I think $125.00 a

449
00:28:05,280 --> 00:28:09,400
month for the first three months
and then it goes to $250 a

450
00:28:09,400 --> 00:28:11,680
month.
That sucks.

451
00:28:12,080 --> 00:28:17,000
Yeah, I hate that.
I'm wondering how big their

452
00:28:17,000 --> 00:28:19,520
audience that particular tier
will be.

453
00:28:21,760 --> 00:28:23,600
It feels to me like that's
something that they're going to

454
00:28:23,600 --> 00:28:24,600
roll back.
I don't know.

455
00:28:24,760 --> 00:28:28,720
Well, I mean Chachi BT still has
their $200 model and that's

456
00:28:28,720 --> 00:28:31,200
still going strong.
I don't know how many of their

457
00:28:31,200 --> 00:28:34,920
users are actually doing it, but
that hasn't gone away and that's

458
00:28:34,920 --> 00:28:38,320
had to have been available for
around a year now and they

459
00:28:38,320 --> 00:28:40,360
haven't changed it.
And I'll tell you the one thing

460
00:28:40,360 --> 00:28:44,440
I like about it is that, you
know, we, I'm sure many of you

461
00:28:44,440 --> 00:28:49,920
have heard how AI can be really
hurtful, putting it lightly to

462
00:28:49,920 --> 00:28:53,680
the environment because of how
much energy that it uses.

463
00:28:53,880 --> 00:28:58,760
And so putting a more expensive
tier out there would hopefully

464
00:28:58,800 --> 00:29:02,520
limit the amount of people using
it, especially using these

465
00:29:02,520 --> 00:29:06,880
higher tech features that are
probably requiring way more

466
00:29:06,880 --> 00:29:10,760
energy to execute.
So this could keep that down a

467
00:29:10,760 --> 00:29:13,080
little bit, I suppose.
And I'm sure it's not.

468
00:29:13,240 --> 00:29:15,800
I know.
To be clear, it's not the only

469
00:29:15,800 --> 00:29:20,280
solution to this problem, but
maybe it does help the problem.

470
00:29:21,560 --> 00:29:24,440
You know, another thing that I'm
going to piggyback, I'm sorry,

471
00:29:24,440 --> 00:29:27,320
Nick, another thing I'm going to
piggyback on that about the

472
00:29:27,320 --> 00:29:30,800
energy is that I heard two
different sides of the stories.

473
00:29:30,800 --> 00:29:35,240
And Nick, I want you to comment
on this, that using that being

474
00:29:35,240 --> 00:29:38,720
polite when you say, when you
type out the word, please, or

475
00:29:39,000 --> 00:29:43,360
you know, something like that,
that being polite now is using

476
00:29:43,600 --> 00:29:47,280
too much energy.
So we have to pare down and just

477
00:29:47,280 --> 00:29:51,200
get very pointed and direct.
Yeah, and I.

478
00:29:51,280 --> 00:29:54,280
Think that even a story I.
Think that that is it is a

479
00:29:54,280 --> 00:29:55,800
story.
I've seen that and I think

480
00:29:55,800 --> 00:29:59,880
really what that speaking to is
it's using unnecessary

481
00:29:59,880 --> 00:30:02,520
additional words in your
prompts.

482
00:30:02,720 --> 00:30:06,520
I think the more concise the
prompt is probably, I think this

483
00:30:06,520 --> 00:30:09,880
is where that was going.
The more concise and direct the

484
00:30:09,880 --> 00:30:14,120
prompt is, the less energy it's
going to take for it to come up

485
00:30:14,120 --> 00:30:16,640
with the answer.
So I think that's why you don't

486
00:30:16,640 --> 00:30:20,800
need to be polite with with AI.
So if you're if you're doing

487
00:30:20,800 --> 00:30:22,560
that, then.
Go ahead.

488
00:30:22,600 --> 00:30:26,240
I think there's a danger in that
because people, I mean, I'm

489
00:30:26,240 --> 00:30:30,400
going around saying, oh, lol,
you know, it's become part of

490
00:30:30,400 --> 00:30:34,360
the colloquial kind of thing.
And if we're not typing out the

491
00:30:34,360 --> 00:30:38,640
word please, doesn't that mean
that eventually, in generations

492
00:30:38,640 --> 00:30:43,400
to come, that will not be part
of the, you know, the

493
00:30:43,400 --> 00:30:45,520
vernacular?
I mean, I'm sure, yeah, I'm sure

494
00:30:45,520 --> 00:30:48,720
it could head in that direction.
And hopefully there are better

495
00:30:48,720 --> 00:30:53,040
solutions that come between now
and generations from now that

496
00:30:53,040 --> 00:30:56,720
isn't, you know, where we can
use AI and it's not going to be

497
00:30:56,720 --> 00:30:59,640
sucking up all the energy.
Who knows?

498
00:30:59,640 --> 00:31:02,400
We'll we'll have to see Did.
I see Sid's hand up.

499
00:31:02,480 --> 00:31:03,880
Yeah, you did, Sid.
Go ahead.

500
00:31:04,120 --> 00:31:06,760
Yeah, I think part of what this
conversation was about, what

501
00:31:06,760 --> 00:31:10,320
briefly I read about it was, you
know, how you ask it to do

502
00:31:10,320 --> 00:31:12,200
something and it does it and
you're like, oh, wow, that's

503
00:31:12,200 --> 00:31:13,400
really good.
And then you just type.

504
00:31:13,400 --> 00:31:16,000
Thank you.
I think it's about stopping that

505
00:31:16,000 --> 00:31:18,720
part too right?
And not just in the prompt

506
00:31:18,720 --> 00:31:20,920
itself, but then responding to
the prompt with.

507
00:31:20,920 --> 00:31:25,280
Thank you, this looks great and
unnecessary things I think has a

508
00:31:25,280 --> 00:31:27,800
lot to do with it as.
Well, I can I can see that

509
00:31:27,800 --> 00:31:31,800
taking up too much energy, but
the whole please thing during a

510
00:31:32,160 --> 00:31:36,440
prompt is difficult for me to to
get away from.

511
00:31:37,880 --> 00:31:42,600
I I did see this pop up and I
actually saw Sam Altman had

512
00:31:42,600 --> 00:31:46,480
tweeted against it saying that
yes, being polite is costing

513
00:31:46,480 --> 00:31:50,840
more money and resources, but it
might be worth it.

514
00:31:51,520 --> 00:31:55,880
And it was kind of a kind of a
joke that if AI become so smart

515
00:31:55,880 --> 00:31:58,160
and takes over, you'll be glad
that you're polite to it.

516
00:31:59,640 --> 00:32:02,680
Oh, that's a different take on
it that I was thinking.

517
00:32:04,120 --> 00:32:07,920
Interesting.
I, I did want to briefly comment

518
00:32:07,920 --> 00:32:10,640
on the, the price thing, because
we're, we mentioned how

519
00:32:10,640 --> 00:32:13,800
expensive the models are and Dr.
said depending on who the

520
00:32:13,800 --> 00:32:16,520
audience is.
I do think with how a lot of

521
00:32:16,520 --> 00:32:21,240
these AI tools are coming out
with the more advanced image and

522
00:32:21,240 --> 00:32:24,760
video model like generation,
those are going to, those are

523
00:32:24,760 --> 00:32:26,080
going to use up a lot more
resources.

524
00:32:26,080 --> 00:32:29,280
Those are going to be a lot more
expensive in terms of how the

525
00:32:29,280 --> 00:32:32,520
company is able to provide that
as a service.

526
00:32:33,040 --> 00:32:35,320
And you have to imagine a lot of
the people that are going to be

527
00:32:35,320 --> 00:32:39,400
using that are bigger companies,
the companies that are already

528
00:32:39,400 --> 00:32:43,360
spending a lot of money to
produce videos that maybe have

529
00:32:43,360 --> 00:32:46,760
teams to do that for them that
are now trying to cut costs.

530
00:32:46,960 --> 00:32:49,240
And this being one of those
ways.

531
00:32:49,680 --> 00:32:54,440
And if you figure you could hire
a whole team of set design

532
00:32:54,440 --> 00:32:59,880
actors, all this stuff, or pay
$3000 a year to generate a lot

533
00:32:59,880 --> 00:33:03,240
of different assets to them,
it's going to be a no brainer.

534
00:33:03,400 --> 00:33:06,960
To an average person that
generates a video once every

535
00:33:06,960 --> 00:33:09,680
month, it's probably not going
to make a whole lot of sense.

536
00:33:09,960 --> 00:33:13,840
So I think that's probably who
they're catering their higher

537
00:33:13,840 --> 00:33:17,360
tier models towards.
But it just sucks because

538
00:33:17,360 --> 00:33:19,920
they're they look like a lot of
fun and something I want to play

539
00:33:19,920 --> 00:33:21,320
with too.
Yeah.

540
00:33:23,120 --> 00:33:24,760
All right, so here's what we'll
do.

541
00:33:24,920 --> 00:33:30,080
I want to keep things moving and
there are a lot of AI tools

542
00:33:30,080 --> 00:33:32,560
specific that I want to share
with you.

543
00:33:32,560 --> 00:33:36,680
But before we do that, I want to
check in with Jonathan, who has

544
00:33:36,680 --> 00:33:41,160
a couple of social media news
stories, stuff that again, may

545
00:33:41,160 --> 00:33:43,680
be of interest to us as content
creator.

546
00:33:43,680 --> 00:33:47,240
So I'll go to Jonathan and then
we'll dig into more of the

547
00:33:47,240 --> 00:33:49,240
headlines around the world of
podcasting.

548
00:33:49,240 --> 00:33:51,560
Take it away, Jonathan.
All right, I'll be pretty quick.

549
00:33:51,560 --> 00:33:55,560
Today I actually have an AI1
TikTok AI animation tool.

550
00:33:55,560 --> 00:33:59,720
TikTok release the AI Alive
animation tool, allowing users

551
00:33:59,720 --> 00:34:03,680
to animate still images using AI
right on the platform.

552
00:34:04,400 --> 00:34:09,040
So you're able to now animate
still images directly on TikTok

553
00:34:09,040 --> 00:34:13,440
with their AI Alive feature.
Threads has an advanced now

554
00:34:13,600 --> 00:34:17,040
profile that allows 5 links on
each profile.

555
00:34:17,040 --> 00:34:20,639
Threads is continuing to grow
and there's a lot of people

556
00:34:20,639 --> 00:34:25,679
going going viral on Threads so
if you aren't there yet, maybe

557
00:34:25,679 --> 00:34:27,800
hop on over there.
They also introduced some

558
00:34:27,800 --> 00:34:31,760
Threads, new creator tools that
are allowing you to actually

559
00:34:31,760 --> 00:34:35,360
track your analytics on threads
to see what's performing, what's

560
00:34:35,360 --> 00:34:38,920
not.
And then Blue Sky, Blue Sky hit

561
00:34:38,920 --> 00:34:43,719
a huge milestone, over 30
million active users to actually

562
00:34:43,719 --> 00:34:48,960
34.6 active users on Blue Sky,
which is a decentralized social

563
00:34:48,960 --> 00:34:50,800
network.
It's first of its kind really

564
00:34:51,040 --> 00:34:53,040
that is available for you to
use.

565
00:34:53,040 --> 00:34:55,960
It's similar to Twitter if
you're unfamiliar with it.

566
00:34:56,239 --> 00:35:00,760
And yeah, so that was, yeah.
So the updates on social media,

567
00:35:01,240 --> 00:35:04,880
I think I went over last week's
storylines on Instagram, which

568
00:35:04,880 --> 00:35:08,680
is something they're testing,
where friends can actually link

569
00:35:08,680 --> 00:35:11,920
their stories to each other.
So like, Mark, you'd be able to

570
00:35:11,920 --> 00:35:15,720
link your story to the Empowered
Podcasting Conference story to,

571
00:35:15,880 --> 00:35:19,960
you know, my story or something.
So that's something they're

572
00:35:19,960 --> 00:35:23,520
testing and some people have it
and others obviously do not, as

573
00:35:23,520 --> 00:35:25,600
Instagram rolls things out in a
funny way.

574
00:35:26,240 --> 00:35:28,560
Yeah, thank you, Jonathan.
Appreciate that.

575
00:35:28,560 --> 00:35:31,280
And yeah, congratulations to
Blue Sky, one of the few

576
00:35:31,280 --> 00:35:34,320
platforms that I really have not
dug into yet.

577
00:35:34,320 --> 00:35:37,840
I've I've set up an account,
I've tried it here and there,

578
00:35:38,080 --> 00:35:40,480
but have not really dug into it
yet.

579
00:35:40,480 --> 00:35:43,680
Threads on the other hand, I'd
say I've dug into more.

580
00:35:43,680 --> 00:35:48,240
I'm not using it consistently,
but it also both kind of

581
00:35:48,240 --> 00:35:51,520
alternatives to X formerly known
as Twitter.

582
00:35:51,800 --> 00:35:55,280
And I like to think, well, at
least for me, Threads feels like

583
00:35:55,280 --> 00:36:00,200
a much friendly earlier version
of Twitter and Dr. You had a

584
00:36:00,200 --> 00:36:00,960
question.
Go ahead.

585
00:36:01,280 --> 00:36:05,040
Yeah, well, two things.
One, I'm taking a threads

586
00:36:05,240 --> 00:36:07,760
course, so there's that.
Very cool.

587
00:36:07,760 --> 00:36:11,920
And and two, Jonathan, when you
were talking about blue sky,

588
00:36:12,320 --> 00:36:16,000
what does decentralized mean?
You described it as being

589
00:36:16,320 --> 00:36:18,480
decentralized.
I think is the word you use.

590
00:36:18,920 --> 00:36:22,800
I did and it's what it allows
people to do is actually their

591
00:36:22,800 --> 00:36:25,480
content they create there is
their own content and they can

592
00:36:25,480 --> 00:36:30,240
pull it off at any point and put
it on another platform that uses

593
00:36:30,240 --> 00:36:34,680
the same actual software that
this one is built on, which is

594
00:36:34,680 --> 00:36:38,640
going to be I guess a common
kind of user controlled platform

595
00:36:38,640 --> 00:36:41,920
in the future.
So and it it's loosely related

596
00:36:41,920 --> 00:36:45,040
to the blockchain technology.
So, yeah.

597
00:36:45,760 --> 00:36:48,120
And I know only a little bit
about the blockchain technology.

598
00:36:48,880 --> 00:36:49,720
OK.
Thank you.

599
00:36:50,200 --> 00:36:53,320
Thank you, Jonathan.
Thank you, Dr. And I'm going to

600
00:36:53,320 --> 00:36:56,280
jump.
I, I'm saying this, I guess more

601
00:36:56,280 --> 00:36:58,880
to Dr. than anyone else, because
not everyone's looking at our

602
00:36:58,880 --> 00:37:01,200
rundown here.
I'm going to jump for a second

603
00:37:01,200 --> 00:37:05,160
to one of the headlines because
it's since we're talking so much

604
00:37:05,160 --> 00:37:10,040
about AI, I want to this is
related to that their headliner.

605
00:37:10,440 --> 00:37:14,160
They've launched something
called TLDL, which stands for

606
00:37:14,160 --> 00:37:17,600
too long didn't listen.
This is a beta tool that creates

607
00:37:17,600 --> 00:37:22,400
personalized short form podcast
summaries by blending real

608
00:37:22,400 --> 00:37:25,400
episode clips with AI generated
insights.

609
00:37:25,400 --> 00:37:28,080
What does that mean for those of
you who remember?

610
00:37:28,080 --> 00:37:30,360
We've talked a lot about it in
the past.

611
00:37:30,600 --> 00:37:36,120
If you think of Google Notebook
LM and how you are able to feed

612
00:37:36,120 --> 00:37:40,560
it information, whether it's PD,
FS or what have you, it will

613
00:37:40,560 --> 00:37:44,760
take all of that info you give
it and create an AI generated

614
00:37:45,080 --> 00:37:47,840
podcast episode, for lack of a
better term.

615
00:37:48,200 --> 00:37:52,040
And it on that particular
platform, you have a male voice

616
00:37:52,040 --> 00:37:55,320
and a female voice and they're
talking and it, it sounds

617
00:37:55,360 --> 00:37:59,200
really, really good.
It sounds a lot like to people

618
00:37:59,200 --> 00:38:02,080
actually talking.
It doesn't feel terribly AI

619
00:38:02,080 --> 00:38:04,120
generated, very natural
sounding.

620
00:38:04,600 --> 00:38:09,000
Well, this is kind of the answer
headliners answer to that.

621
00:38:09,560 --> 00:38:13,080
It's designed to tackle the
common issue of limited

622
00:38:13,160 --> 00:38:17,360
listening time.
TLDL allows users to select up

623
00:38:17,360 --> 00:38:20,880
to five podcast episodes and
generate summaries ranging from

624
00:38:20,880 --> 00:38:25,600
5 to 20 minutes, facilitating
quicker content consumption.

625
00:38:26,840 --> 00:38:31,080
By providing succinct previews,
TLDL aims to improve podcast

626
00:38:31,080 --> 00:38:34,480
discoverability, enabling
listeners to sample more content

627
00:38:34,680 --> 00:38:38,320
and decide which full episodes
to engage with.

628
00:38:38,560 --> 00:38:42,600
One way that I, and I'm going to
play an example for you here in

629
00:38:42,600 --> 00:38:44,600
a second.
I use this.

630
00:38:44,600 --> 00:38:47,720
The way I look at this, for
example, I missed a lot of

631
00:38:47,720 --> 00:38:50,400
episodes of the podcasting
morning chat while I was away.

632
00:38:50,640 --> 00:38:55,600
So I put in the last three that
I quote UN quote missed.

633
00:38:55,880 --> 00:38:58,920
I say that because, you know, I
popped in and out of those rooms

634
00:38:58,920 --> 00:39:03,320
from here here and there and I
wanted to see what it does.

635
00:39:03,320 --> 00:39:07,280
And although I would I will say
in advance, I think it does

636
00:39:07,280 --> 00:39:10,720
sound a little more AI generated
doesn't sound as natural, I

637
00:39:10,720 --> 00:39:13,280
would say as Google Notebook LM
does.

638
00:39:13,600 --> 00:39:18,520
I really like how it's adding in
clips from the show, so I'm

639
00:39:18,520 --> 00:39:19,920
going to play a little bit of
it.

640
00:39:20,080 --> 00:39:21,920
This is a total of 4 minutes
long.

641
00:39:21,920 --> 00:39:24,880
We probably won't play the whole
thing, obviously, but I will

642
00:39:24,880 --> 00:39:27,000
play some of it for you.
And it's going to be a little

643
00:39:27,000 --> 00:39:30,080
makeshift because, like I said,
I'm not at my home studio today,

644
00:39:30,280 --> 00:39:32,800
so I'm going to literally point
the microphone down at the

645
00:39:32,800 --> 00:39:34,720
speaker for you so you can hear
it.

646
00:39:35,120 --> 00:39:37,760
If it really doesn't work,
you'll let me know, but I think

647
00:39:37,760 --> 00:39:40,840
this should work just fine.
So this is the last three

648
00:39:40,840 --> 00:39:43,640
episodes of the podcasting
Morning Chat from last week.

649
00:39:44,280 --> 00:39:47,640
Welcome to Headliner TLDL, where
we take your full podcast

650
00:39:47,640 --> 00:39:50,400
episodes and turn them into
curated highlight reels.

651
00:39:51,240 --> 00:39:54,480
Today we have three amazing
episodes from the Podcasting

652
00:39:54,480 --> 00:39:57,640
Morning Chat that tackle some of
the most pressing challenges and

653
00:39:57,640 --> 00:39:59,320
creative strategies and
podcasting.

654
00:40:01,640 --> 00:40:04,440
In this first episode of
Podcasting Morning Chat, the

655
00:40:04,440 --> 00:40:07,640
host dive into the challenges
faced by podcasters like

656
00:40:07,640 --> 00:40:10,880
managing guest expectations and
overcoming imposter syndrome.

657
00:40:11,440 --> 00:40:14,400
They share valuable insights on
how to communicate authentically

658
00:40:14,400 --> 00:40:16,080
in a crowded podcasting
landscape.

659
00:40:16,880 --> 00:40:19,160
Let's jump into a thought
provoking question posed by the

660
00:40:19,160 --> 00:40:21,280
hosts.
So the question is, there's a

661
00:40:21,280 --> 00:40:24,760
lot here, but what we're really
asking is what would you do if

662
00:40:24,760 --> 00:40:29,560
you were this podcast manager?
Or alternatively, have you ever

663
00:40:29,560 --> 00:40:33,000
had a guest get confused about
like maybe you've got 2

664
00:40:33,000 --> 00:40:35,760
podcasts?
Did they ever get confused about

665
00:40:35,760 --> 00:40:37,520
which podcasts they're appearing
on?

666
00:40:37,520 --> 00:40:40,720
And how did you clear up this
confusion without burning any

667
00:40:40,720 --> 00:40:44,200
bridges?
Now, let's move on to the next

668
00:40:44,200 --> 00:40:47,160
episode of Podcasting, Morning
Chat, where the host discussed

669
00:40:47,160 --> 00:40:49,280
the power of humor in business
podcasts.

670
00:40:49,680 --> 00:40:52,840
They share personal anecdotes
and strategies for effectively

671
00:40:52,840 --> 00:40:54,880
blending comedy with
professional content.

672
00:40:55,400 --> 00:40:57,920
Here's Amanda sharing her unique
journey and insights on this

673
00:40:57,920 --> 00:41:00,320
topic.
But the question is, even if you

674
00:41:00,320 --> 00:41:05,240
have a business podcast, why not
put a little humor into that

675
00:41:05,240 --> 00:41:07,960
business podcast?
What are you afraid of?

676
00:41:07,960 --> 00:41:10,040
Are you afraid of hurting the
brand?

677
00:41:10,040 --> 00:41:13,000
Are you afraid of insulting
people?

678
00:41:13,000 --> 00:41:14,240
What?
What are you afraid of?

679
00:41:14,600 --> 00:41:18,200
But Amanda, I want you to give
us your journey all.

680
00:41:18,840 --> 00:41:20,280
Right.
I'm going to stop it right there

681
00:41:20,280 --> 00:41:24,040
and I'm curious what people
think about that and would you

682
00:41:24,040 --> 00:41:27,080
use something like this with
podcasts that you listen to?

683
00:41:27,080 --> 00:41:30,200
I know you you can take off your
podcast host hat for a second,

684
00:41:30,400 --> 00:41:33,280
but on your listener hat, is
this some a feature you would

685
00:41:33,280 --> 00:41:37,400
take advantage of?
Go ahead, Dr. Well, number one,

686
00:41:37,400 --> 00:41:40,600
it it said this is Amanda and my
voice came on.

687
00:41:40,640 --> 00:41:43,880
So it was incorrect in that way.
Well, I think it was due.

688
00:41:43,880 --> 00:41:46,760
It was playing the setup, it was
playing the question, and then

689
00:41:46,760 --> 00:41:50,320
if I kept playing it, Amanda
would have come on to answer it.

690
00:41:50,440 --> 00:41:55,960
OK, you know I have the e-mail
version of this.

691
00:41:56,240 --> 00:42:05,600
There is a company called What's
the Inbox Hive, INBOXHIIV, and

692
00:42:05,600 --> 00:42:11,320
you choose the podcasts that you
want these little snippets to

693
00:42:11,320 --> 00:42:14,880
come out of and they send you
the e-mail version of this,

694
00:42:14,880 --> 00:42:17,280
which is would be all, you know,
readable stuff.

695
00:42:18,760 --> 00:42:21,520
I kind of like it.
I really kind of like it.

696
00:42:22,000 --> 00:42:26,440
Yeah, I like it too.
And I, I, I like the idea of it,

697
00:42:26,440 --> 00:42:29,320
especially for our show where I
know we're, we're putting out a

698
00:42:29,320 --> 00:42:33,880
lot of content five days a week,
5 hours a week at least of

699
00:42:33,880 --> 00:42:36,720
content.
And I know that not everyone's

700
00:42:36,720 --> 00:42:38,640
going to be able to listen to it
all the time.

701
00:42:38,640 --> 00:42:42,560
So I feel like I would even
encourage it as a host to my

702
00:42:42,560 --> 00:42:47,760
audience and say, yeah, go use
the headliner feature and catch

703
00:42:47,760 --> 00:42:51,200
up on the episodes you missed.
And that could then entice them,

704
00:42:51,200 --> 00:42:54,800
as this, as headliner is saying,
could entice the listener to

705
00:42:55,080 --> 00:42:59,560
engage more with one or two or
three of the episodes that

706
00:42:59,560 --> 00:43:02,320
happened over the last week, for
example.

707
00:43:02,600 --> 00:43:04,240
I think it could be a really
good tool.

708
00:43:04,240 --> 00:43:09,760
Sid, what say you so?
How would like, how would the

709
00:43:09,760 --> 00:43:14,320
host actually use it?
I think asking a listener to go

710
00:43:14,320 --> 00:43:18,720
to headliner and drop in three
episodes and get a summary is

711
00:43:18,720 --> 00:43:20,360
not something they're going to
do right?

712
00:43:20,400 --> 00:43:24,320
So how would a host use it?
To promote.

713
00:43:25,520 --> 00:43:27,480
Shows, right?
Or to promote a couple of

714
00:43:27,480 --> 00:43:29,440
episodes.
That's what I'm more interested

715
00:43:29,440 --> 00:43:30,840
in.
So that's kind of an open-ended

716
00:43:30,840 --> 00:43:31,560
question.
Yeah.

717
00:43:31,560 --> 00:43:35,800
And I will say, I think I think
that they might use it because

718
00:43:36,360 --> 00:43:37,960
the headliner makes it pretty
easy.

719
00:43:38,000 --> 00:43:43,320
You go into the feature and you
just type in your favorite

720
00:43:43,320 --> 00:43:47,080
podcast and then it populates.
It finds your podcast probably

721
00:43:47,080 --> 00:43:50,920
on Apple or Spotify or what have
you, or the RSS feed for that

722
00:43:50,920 --> 00:43:53,600
matter.
You select the episodes you

723
00:43:53,600 --> 00:43:57,560
wanted to summarize, whether
it's one or up to five, and then

724
00:43:57,560 --> 00:44:00,720
it does its thing and within
literally within minutes, it

725
00:44:00,720 --> 00:44:03,400
spits it back, gives you that
summary.

726
00:44:03,400 --> 00:44:04,800
So I do think people would use
it.

727
00:44:05,040 --> 00:44:08,120
And as the host, I think you you
can.

728
00:44:08,400 --> 00:44:11,600
What happens is you'll get an
e-mail when the summary is done

729
00:44:11,600 --> 00:44:15,160
and it gives you a link.
You could share that link in the

730
00:44:15,160 --> 00:44:17,440
show notes.
The only thing I don't know is

731
00:44:17,440 --> 00:44:20,880
how long does that live for?
In other words, you know, in two

732
00:44:20,880 --> 00:44:23,800
weeks from now, will people be
able to click on the link and go

733
00:44:23,800 --> 00:44:27,440
back and get that summary?
I don't know, but I think that

734
00:44:27,440 --> 00:44:30,560
would be one way I would at
least experiment using it as the

735
00:44:30,560 --> 00:44:31,880
host.
So yeah.

736
00:44:32,000 --> 00:44:34,280
You could do it for just a
single episode.

737
00:44:34,320 --> 00:44:34,880
You can.
Right.

738
00:44:34,880 --> 00:44:39,760
So if you had a, a long episode
that would say was more than 45

739
00:44:39,760 --> 00:44:43,040
minutes, you could ask it to
summarize, it'll create a 2

740
00:44:43,040 --> 00:44:45,160
minute clip about it.
And then you could take that

741
00:44:45,160 --> 00:44:49,560
clip and potentially post that
clip on socials or send it in an

742
00:44:49,560 --> 00:44:53,960
e-mail to people to say, hey,
here's a quick recap of today's

743
00:44:53,960 --> 00:44:55,800
episode.
If you'd like to listen to the

744
00:44:55,800 --> 00:44:57,040
full one.
Here's the link to listen to the

745
00:44:57,040 --> 00:44:58,080
full episode.
Yeah.

746
00:44:58,080 --> 00:45:01,200
And accurate, that's accurate.
And what I love about it is it's

747
00:45:01,200 --> 00:45:05,480
not just an AI generated voice
summarizing, it's also playing

748
00:45:05,480 --> 00:45:09,280
clips from the show.
I think that's really helpful

749
00:45:09,280 --> 00:45:13,480
because it really gives them a
better feel for what that

750
00:45:13,480 --> 00:45:16,840
episode was.
It's not just a computer or AI

751
00:45:16,840 --> 00:45:20,520
generated summary.
I like that it's giving the real

752
00:45:20,520 --> 00:45:24,040
vibe from the show as well.
So yeah, that is one way you

753
00:45:24,040 --> 00:45:27,800
could absolutely use that.
There you go OK Dr. take a story

754
00:45:27,800 --> 00:45:28,640
for me.
Well, the.

755
00:45:29,400 --> 00:45:31,160
Awards.
OK, let's let's talk about the

756
00:45:31,160 --> 00:45:33,760
awards for a second.
The International Women's

757
00:45:33,760 --> 00:45:38,760
Podcast Awards announces 2025
nominees Now, the International

758
00:45:38,760 --> 00:45:42,840
Women's Podcast Awards has
unveiled its 2025 short list,

759
00:45:43,320 --> 00:45:46,920
and it's a record breaker.
Entries poured in from 35

760
00:45:46,920 --> 00:45:51,960
countries, from Seagal to Qatar
to the Philippines,

761
00:45:51,960 --> 00:45:56,320
demonstrating the truly global
reach of women's voices in

762
00:45:56,320 --> 00:45:59,400
audio.
Now in its fifth year, the

763
00:45:59,400 --> 00:46:02,720
ceremony will be held on
Tuesday, June 17th at the

764
00:46:02,720 --> 00:46:08,840
London's BBC Radio Theatre with
a live global stream to remote

765
00:46:08,840 --> 00:46:11,360
audiences.
Over 1/3 of this year's

766
00:46:11,360 --> 00:46:15,720
submissions benefited from the
IWPA That's International

767
00:46:15,720 --> 00:46:20,240
Women's Podcast Award.
They have a fund and the fund is

768
00:46:20,240 --> 00:46:25,240
backed by BBC Sound, Amazon
Music and Wondering and

769
00:46:25,240 --> 00:46:29,040
underscoring the awards
commitment to financially

770
00:46:29,040 --> 00:46:31,440
accessibility.
I'm sorry, financial

771
00:46:31,440 --> 00:46:36,200
accessibility, the new gifting
initiative even let's attendees

772
00:46:36,200 --> 00:46:40,720
share tickets with others who
might not otherwise be able to

773
00:46:40,720 --> 00:46:42,280
join.
I think that's really cool.

774
00:46:42,720 --> 00:46:48,600
I have another award story and
the Podcast Academy has

775
00:46:48,640 --> 00:46:52,760
introduced 2 new international
awards, International Impact

776
00:46:52,760 --> 00:46:55,960
Award and International
Governor's Award.

777
00:46:56,400 --> 00:46:59,760
And let me take a fast look at
the audience room.

778
00:46:59,760 --> 00:47:04,560
No, he's not here, but James
Cridland, editor of Pod News,

779
00:47:04,560 --> 00:47:08,800
receives the first International
Impact Award for his global

780
00:47:08,800 --> 00:47:14,120
advocacy advocacy in podcasting.
Stephen Bartlett, host of The

781
00:47:14,120 --> 00:47:17,640
Diary of ACEO, is honored with
the International Governors

782
00:47:17,640 --> 00:47:21,360
Award for his influential
storytelling and entrepreneurial

783
00:47:21,680 --> 00:47:24,600
impact.
These awards will be presented

784
00:47:24,800 --> 00:47:32,320
at the Podcast Show in London on
May 20 oh today as part of the

785
00:47:32,320 --> 00:47:36,640
Ambi's Celebrating Excellence in
Podcasting.

786
00:47:36,840 --> 00:47:41,120
This initiative marks a
significant step in recognizing

787
00:47:41,120 --> 00:47:44,920
and celebrating the global
influence and diversity within

788
00:47:44,920 --> 00:47:47,120
POD within the podcasting
community.

789
00:47:48,080 --> 00:47:51,440
Congratulations to James
Credland, very cool to have seen

790
00:47:51,440 --> 00:47:54,520
him join us last week.
I think he's probably not here

791
00:47:54,520 --> 00:47:57,880
because he's either accepting
his award right now or

792
00:47:58,120 --> 00:48:02,120
definitely doing something over
at the podcast show in London.

793
00:48:02,360 --> 00:48:05,760
Let me jump ahead for a minute
because this is an important

794
00:48:05,760 --> 00:48:09,480
story that I wanted to make sure
this is really I want to give

795
00:48:09,480 --> 00:48:12,960
some kudos to Spotify.
I know you guys, at least I'm

796
00:48:12,960 --> 00:48:15,680
pretty certain you guys last
week covered how they made some

797
00:48:15,680 --> 00:48:21,120
changes to their the way that
they display analytics,

798
00:48:21,760 --> 00:48:24,720
particularly publicly.
They had announced that they

799
00:48:24,720 --> 00:48:28,320
were going to start displaying
your download counts publicly,

800
00:48:28,320 --> 00:48:32,720
much like view counts are
displayed on YouTube, and that

801
00:48:32,720 --> 00:48:36,400
caused a lot of stir in the
podcasting world.

802
00:48:36,600 --> 00:48:41,040
There was also an issue because
they changed the back end where

803
00:48:41,080 --> 00:48:45,000
previously you could go in and
get us at least a summary.

804
00:48:45,000 --> 00:48:47,560
There is an analytic section,
but you could go in and look at

805
00:48:47,560 --> 00:48:50,920
your list of current episodes
that you've published and it

806
00:48:50,920 --> 00:48:54,080
will show you a download count
for every episode.

807
00:48:54,080 --> 00:48:59,480
And it was combining that count
among all platforms where

808
00:48:59,520 --> 00:49:02,080
somebody pressed play on that
episode.

809
00:49:02,920 --> 00:49:05,600
And then with this new change,
they removed that.

810
00:49:05,600 --> 00:49:08,760
And we're only showing us
creators in the back end.

811
00:49:09,000 --> 00:49:11,920
They were only showing us play
counts that were specific to

812
00:49:11,920 --> 00:49:14,840
Spotify.
So if a Spotify user presses

813
00:49:14,840 --> 00:49:17,320
play, you'll only see those
numbers.

814
00:49:17,320 --> 00:49:20,160
If somebody's pressing play on
Apple, it wasn't displaying it.

815
00:49:20,360 --> 00:49:23,840
That was a bigger problem to me
than the publicly shared

816
00:49:24,240 --> 00:49:27,440
statistics.
Well, they've made some changes.

817
00:49:28,400 --> 00:49:32,640
They've reinstalled the All
Downloads column in the

818
00:49:32,680 --> 00:49:36,600
analytics dashboard, so that's
allowing podcasters now to view

819
00:49:36,800 --> 00:49:39,520
combined download numbers across
all platforms.

820
00:49:39,720 --> 00:49:42,800
And then they have another
column next to it that is

821
00:49:42,800 --> 00:49:47,120
Spotify specific for download.
So now you'll see the grand

822
00:49:47,120 --> 00:49:49,760
total, and then you'll see
specifically how many people on

823
00:49:49,760 --> 00:49:54,640
Spotify are pressing play.
A new play metric has also been

824
00:49:54,640 --> 00:49:57,840
added, reflecting the number of
times users have actively

825
00:49:57,840 --> 00:50:00,760
watched or listened to an
episode on Spotify.

826
00:50:01,280 --> 00:50:05,240
The metric differ differs from
streams, which are counted after

827
00:50:05,280 --> 00:50:09,000
60 seconds of engagement.
So you press play, that's a,

828
00:50:09,320 --> 00:50:13,000
that's an additional download
number for or play.

829
00:50:13,320 --> 00:50:15,120
And then, yeah, let me start
over.

830
00:50:15,160 --> 00:50:18,040
You press play.
That instantly gives you another

831
00:50:18,440 --> 00:50:22,120
count.
Then if they press play and at

832
00:50:22,120 --> 00:50:26,680
least 60 seconds are are
listened to, that's considered a

833
00:50:26,680 --> 00:50:30,280
stream.
And so and they now they'll make

834
00:50:30,280 --> 00:50:33,520
sure to separate those so that
people can see the difference.

835
00:50:34,480 --> 00:50:38,000
Initially, Spotify displayed
exact play counts publicly.

836
00:50:38,000 --> 00:50:41,160
This is what I was talking about
a moment ago, leading to that

837
00:50:41,160 --> 00:50:45,080
backlash from creators concerned
about how low numbers are

838
00:50:45,080 --> 00:50:49,400
deterring potential listeners.
So they're feeling like if a

839
00:50:49,400 --> 00:50:54,200
small show that's maybe only
getting what whatever, I

840
00:50:54,200 --> 00:50:58,240
shouldn't even say only, but
they're getting a few dozen say

841
00:50:58,240 --> 00:51:02,360
downloads at A at a time.
Those people feel like those are

842
00:51:02,560 --> 00:51:05,440
that's going to hurt if it's
publicly displayed because they

843
00:51:05,440 --> 00:51:08,520
feel that audiences will see
that and say, oh, it's must not

844
00:51:08,520 --> 00:51:10,840
be that good of a show.
It's not that popular.

845
00:51:10,840 --> 00:51:13,320
Let me go find one that more
people are listening to.

846
00:51:13,560 --> 00:51:17,360
That was the concern.
Spotify now shows public play

847
00:51:17,360 --> 00:51:20,960
counts.
The changes is that only after

848
00:51:21,040 --> 00:51:26,200
an episode surpasses 50,000
plays and they display it like a

849
00:51:26,200 --> 00:51:29,440
milestone marker.
So it'll say 50K.

850
00:51:29,800 --> 00:51:34,240
It'll then say 100K when you hit
that 100,000 mark instead of

851
00:51:34,240 --> 00:51:37,280
sharing the exact numbers.
I think that's a great

852
00:51:37,280 --> 00:51:40,440
compromise to help those
creators that do feel that way.

853
00:51:40,680 --> 00:51:45,400
I haven't made my own personal
decision on whether or not I

854
00:51:45,400 --> 00:51:48,560
like the idea of publicly
displaying podcast download

855
00:51:48,560 --> 00:51:52,480
numbers.
I think I'd prefer it not being

856
00:51:52,480 --> 00:51:56,520
shown and I like the idea of it
showing the the milestones.

857
00:51:57,400 --> 00:51:59,160
I think that's a great
compromise.

858
00:52:00,480 --> 00:52:05,480
And Spotify has also expanded
access to consumption hours.

859
00:52:05,960 --> 00:52:09,160
This is the metric that we often
talk about here as really the

860
00:52:09,160 --> 00:52:13,280
most important or the most eye
opening number as far as podcast

861
00:52:13,280 --> 00:52:16,560
analytics go.
It's providing insights into how

862
00:52:16,560 --> 00:52:19,240
long listeners engage with your
content.

863
00:52:20,040 --> 00:52:23,800
So this data is now available to
all creators, regardless of what

864
00:52:23,800 --> 00:52:27,760
hosting platform they're using.
So you can log into the back end

865
00:52:27,760 --> 00:52:32,120
of Spotify even if you are not
on that platform, let's say

866
00:52:32,120 --> 00:52:36,160
maybe you're on Bus Sprout, you
can still go to Spotify and see

867
00:52:36,200 --> 00:52:39,240
these consumption hours.
Yeah, Dr., go ahead.

868
00:52:40,720 --> 00:52:46,760
Well, the problem is that Apple
measures by a different

869
00:52:47,360 --> 00:52:50,880
yardstick, so to speak.
So out of the categories that

870
00:52:50,880 --> 00:52:54,240
you've mentioned, the streams,
the consumption that you

871
00:52:54,240 --> 00:52:58,320
mentioned, a couple others,
which one of those mirrors

872
00:52:58,960 --> 00:53:02,520
Apple's measurement?
I think actually it's very

873
00:53:02,520 --> 00:53:05,400
similar.
Apple displays these numbers as

874
00:53:05,400 --> 00:53:08,360
well.
They show the the download

875
00:53:08,360 --> 00:53:11,600
numbers meaning just any time
somebody hits play.

876
00:53:11,600 --> 00:53:15,280
And then they also have what
they call engaged listeners.

877
00:53:15,520 --> 00:53:19,080
And those are the listeners that
are listening to actually, not

878
00:53:19,080 --> 00:53:22,600
just pressing play, but actually
listening to the episode, to

879
00:53:22,600 --> 00:53:25,600
more than 60 seconds of the
episode.

880
00:53:25,600 --> 00:53:28,680
So I think it's now putting it
more in line.

881
00:53:29,040 --> 00:53:32,120
Spotify is putting it more in
line with the way that Apple is

882
00:53:32,120 --> 00:53:35,000
displaying your numbers.
The difference is, is that Apple

883
00:53:35,000 --> 00:53:38,560
is showing just Apple.
And I think Spotify, I think,

884
00:53:39,320 --> 00:53:42,520
don't quote me on it, I think
Spotify is showing that across

885
00:53:42,520 --> 00:53:44,600
the board.
OK.

886
00:53:45,240 --> 00:53:49,480
And you know the, the
transparency part of it is not

887
00:53:49,480 --> 00:53:52,520
anything new.
I mean, how many of us have said

888
00:53:52,840 --> 00:53:56,160
rate and review, you know, give
us those stars or whatever.

889
00:53:56,160 --> 00:54:00,680
So we we're always seeing the
amount of stars that that, you

890
00:54:00,680 --> 00:54:04,680
know, a show gets.
So this is just getting a little

891
00:54:04,680 --> 00:54:06,960
bit more Gray.
Yeah, I think so.

892
00:54:07,160 --> 00:54:09,280
I think so.
And look, I'm going to wrap

893
00:54:09,280 --> 00:54:13,040
things up just rapid firing this
last headline because we've been

894
00:54:13,040 --> 00:54:17,080
talking so much about AII think
that this is a good way of

895
00:54:17,400 --> 00:54:22,440
wrapping up the conversation.
Wondercraft's 2025 AI report has

896
00:54:22,440 --> 00:54:26,880
come out, and that's specific to
how creators are embracing AI in

897
00:54:26,880 --> 00:54:28,720
content creation.
And I think there's some

898
00:54:28,880 --> 00:54:32,000
important numbers to share.
Food for thought, if you will.

899
00:54:32,320 --> 00:54:37,360
Over 80% of content creators are
now integrating AI into their

900
00:54:37,360 --> 00:54:41,640
workflows, with nearly 40%
utilizing it throughout the

901
00:54:41,640 --> 00:54:46,720
entire content creation process,
from ideation to distribution.

902
00:54:47,520 --> 00:54:54,040
And contrary to expectations,
creators aged 35 to 54 are

903
00:54:54,040 --> 00:54:58,720
adopting AI tools more
consistently than their younger

904
00:54:58,840 --> 00:55:02,880
counterparts.
Only 42% of creators under 25

905
00:55:02,880 --> 00:55:06,680
report using AI throughout their
workflows, suggesting that

906
00:55:06,800 --> 00:55:10,760
maturity and professional
demands may drive adoption more

907
00:55:10,800 --> 00:55:14,400
than age.
And as far as gender differences

908
00:55:14,400 --> 00:55:19,160
go, it says here that women are
slight slightly more likely than

909
00:55:19,160 --> 00:55:23,240
men to fully adopt AI across
their creative process.

910
00:55:23,400 --> 00:55:27,400
While men tend to experiment
with a variety of tools, women

911
00:55:27,400 --> 00:55:30,800
often stick with trusted
platforms, especially in roles

912
00:55:30,800 --> 00:55:35,520
emphasizing tone and
consistency, such as HR and

913
00:55:35,520 --> 00:55:39,480
education.
The leading advantage of AI

914
00:55:39,480 --> 00:55:44,400
integration is time saving at
24%, followed by the ability to

915
00:55:44,400 --> 00:55:49,160
repurpose content across
formats, 19%, and sparking new

916
00:55:49,160 --> 00:55:53,520
creative directions.
That's 19% of the users.

917
00:55:54,200 --> 00:55:57,720
Creators are leveraging an
average of three or more AI

918
00:55:57,720 --> 00:56:02,480
tools, combining platforms like
Wonder, Craft, 11 Labs, Bead,

919
00:56:02,640 --> 00:56:06,640
and Canva to produce diverse
content efficiency.

920
00:56:07,800 --> 00:56:10,360
I found that really interesting,
a little bit surprising too, in

921
00:56:10,360 --> 00:56:14,520
some of these categories.
I certainly expected younger

922
00:56:14,520 --> 00:56:19,880
people to be adopting AI tools
more consistently in content

923
00:56:19,880 --> 00:56:23,040
creation.
And I'm kind of proud to see

924
00:56:23,040 --> 00:56:26,440
that the older generation is
adopting AI tools more

925
00:56:26,440 --> 00:56:30,680
consistent, more consistently.
And I'm really happy to see that

926
00:56:30,680 --> 00:56:34,880
it seems that the way in which
they're using it, all creators

927
00:56:34,880 --> 00:56:39,040
are using it.
It's more for time saving

928
00:56:39,040 --> 00:56:41,560
purposes.
It's not necessarily, at least

929
00:56:41,560 --> 00:56:44,320
right now, to just create all
your content for you.

930
00:56:44,480 --> 00:56:47,600
That doesn't mean people aren't
doing that, but it means that

931
00:56:47,880 --> 00:56:51,240
the number one way people,
content creators specifically,

932
00:56:51,240 --> 00:56:55,200
are using AI is to save time,
which I think is one of the best

933
00:56:55,200 --> 00:57:00,080
ways to use it.
So thank you to Wonder Craft for

934
00:57:00,080 --> 00:57:02,400
putting out that report.
I think it's really helpful as

935
00:57:02,400 --> 00:57:04,080
creators to know those kinds of
things.

936
00:57:04,240 --> 00:57:07,560
So listen, we'll be back
tomorrow, 7:00 AM Eastern

937
00:57:07,560 --> 00:57:10,600
talking all things podcasting.
Please come join us.

938
00:57:10,600 --> 00:57:13,800
And remember, we do it every
Monday through Friday at 7:00 AM

939
00:57:13,800 --> 00:57:16,120
Eastern.
So join us live here on

940
00:57:16,120 --> 00:57:17,920
Clubhouse.
You can get that information in

941
00:57:17,920 --> 00:57:21,600
the show notes.
Otherwise, you can pick us up on

942
00:57:21,600 --> 00:57:24,680
your favorite podcast platform
just a few hours later.

943
00:57:24,800 --> 00:57:28,960
So until tomorrow, make it a
great day everybody take care.