3 New Platform Changes Every Podcaster Must Know - News & Comment

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Good morning podcasting Morning
Chat.

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Today is Wednesday, December
3rd, 2025, and today it's our

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news and comment edition.
And we'll discuss the T

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verification of podcasts,
YouTube Shorts algorithms

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collapse and the Apple podcast
glitch promoting random

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questionable shows.
So if you're listening live on

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Clubhouse, hit the share button
top right hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're listening via
YouTube chatter, Facebook,

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please share this with the
fellow fellow podcaster, Oops.

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And now give me about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again podcasting

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morning chat.
Thanks so much for being here.

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I am your host Mark Ronik and
currently on stage with me my Co

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hosts Ralph Estep, Nick
Naulback, Dr. Faye and we also

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have a special guest today BC
Babbles.

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I'll have to ask you about your
name BC at some point.

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And BC is here from the
Empowered Podcasting Conference

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community.
He has something to share during

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our news and comment today.
So I asked him to just come join

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us.
Originally he said, Mark, would

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you mind talking about this for
me?

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And I said, well, how about you
just come and talk about it

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yourself?
So we'll get into that today.

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And also, I've got some
housekeeping for you before we

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kick things off first, remember
on Thursday.

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Oh, and by the way, Gil, Oh,
Gil.

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Oh, there he is.
Gil is here, my good friend Gil

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Dormeus, also part of the
Empowered Podcasting Conference

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community.
He was our photographer.

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He was a speaker, and like I
said, a good friend of mine.

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Anyway, as I was saying, and
I've invited Gil to join us as

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well.
By the way, I was saying we have

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an evaluation on Thursday.
We are evaluating a podcast from

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a brand new listener of ours who
her words is obsessed with our

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show Susie Mae and her podcast
is called Wander World School

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and Slow Family Podcast.
We're gonna she wants a full

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evaluation from top to bottom,
from one episode to her overall

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podcast series and branding,
etcetera.

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So we'll get into that.
And if you're interested in

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hearing the episode we will be
talking about and playing clips

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from, you can find that in the
show notes.

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Now, before we get into the
news, I'm going to start a new

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occasional segment here on the
podcasting morning chat.

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I'm going to call it for now the
random podcast clip of the week.

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And the reason for the name is
because it really is not

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necessarily news and it's not
necessarily a hot podcast take

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or tip, but it comes from a
podcast and something that

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catches my ear, catches my eye
that I feel like sharing with

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you on the show.
And then I want to hear also I

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want to hear some reactions.
This comes from the millennial

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show, meaning hosted by
millennials, Lol podcast.

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The Lol podcast.
It's a comedy show hosted by 5

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younger creators who built a
huge following on YouTube.

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And when I say huge following,
almost 3,000,000 subscribers and

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a social media following as
well.

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For example, 8.5 million on
TikTok alone, Yes, 8.5 million

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The episodes are, and this is
just a summary.

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This doesn't come from me.
This is something that I'm

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reading from.
The episodes are loose, chaotic

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and totally personality driven.
And from what I've seen so far,

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I I could see that.
Fans love the energy in the

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inside jokes.
Critics say the show can get a

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little loud and unfiltered, but
either way they pull big numbers

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and more importantly, their
audiences show up for them.

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One unusual thing I noticed when
researching them a little bit,

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their website, which I should
have had handy to say but it'll

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be in the show notes.
I think it's lol podcast.com.

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Their website doesn't have a
podcast link, tab, what have

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you.
Or a YouTube link or tab or

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section that directs people to
their actual content.

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None of their podcast content,
YouTube content is on their

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website.
Just an interesting thing to

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know, especially when we talk
about their success as far as

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the audience and community that
they've built.

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They only have these 4 little
small social media icons,

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including a YouTube one at the
bottom corner of their website.

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I found that fascinating.
All right, with that, here's the

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clip which I found on Instagram
yesterday from a comedian that

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you can follow him at.
John dot the dad.

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John dot the dad.
This is the Lol crew trying to

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figure out where the 911
emergency number came from, and

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it may not go exactly the way
you'd think.

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Here it is.
Off topic, the kind of on topic.

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You know they didn't have 911
back then.

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Really.
They didn't have 911 till 911.

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But they had emergency phone
numbers.

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What do you mean?
I think they just had the number

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of their like Doctor.
Time out, time out, time out.

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What do you they definitely had
nine no one before No 911 it.

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Was from 9. 11 is in like
memorial or whatever from 911,

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no.
Yes.

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I don't know who they called in
like the 90s, but in the 30s I'm

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pretty sure they just called
their local doctor.

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No, you called, there was an
emergency phone number when was

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911.
One police station.

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I'm really shocked.
What number did you use to call

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the police before?
911911 was first used in 1968.

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No way.
When a call was put.

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Yeah.
What?

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And.
Then 9. 11 just so it happened.

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It happened on 9/11.
Yes.

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It is kind of crazy. 9/11 and
9/11 #9.

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There, there you go.
There it is.

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There's the clip.
Now, I'm not trying to make fun

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of these young adults, right?
But it is funny to hear and

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maybe a little surprising to
hear as somebody who's older

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than them, who went through 911
and knows the origin of 911, or

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at least knows that 911 has
nothing to do with 911.

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I just found it fascinating.
I think because as somebody

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older, it's just showing the
kinds of things that we think

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people will always remember till
the end of time and how that's

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just not always the case.
So, you know, BC wants to chime

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in.
Go ahead BC.

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I would like your definition of
a millennial because as a 93

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baby myself, I'm not sure we
claim her Personally, I, I, I

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would like to get the definition
on that.

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But I do find that really funny.
It reminds me of a Smosh

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segment.
I don't know who knows Smosh on

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here, but someone thought that
911 happened in 2011.

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So wow.
But yeah, that's overall

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sponsor.
Wow.

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Yeah.
Well, you know, I mean, it's

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just that is what it is.
There are going to be people at

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that, you know, just don't
always know all the things,

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right?
It doesn't matter really what

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age you are either.
But yeah, here we are.

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All right.
The last thing I want to play

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for you before we get into news
today.

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Now, I've been playing all week
clips that that were provided by

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Dr. of her podcast theme and
really just her experimenting,

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not actually playing clips, not
actually using these songs that

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were created by Suno, but she
was just playing with it to

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learn the learn how it works.
And we've been enjoying

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listening to these jazzy little
tunes.

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But today we're going to hold
the last two that Dr. has done,

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and we're going to play this
Suno theme song that Ralph has

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adopted for his show.
That's right.

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Isn't that right, Ralph?
Yes, I want to be careful.

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Now, this is the full link that
I sent you.

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We're going to cut it down to 24
seconds for the show, but you

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can play what you've got and
that'll be fine.

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OK so I'll play what maybe the
1st 30 seconds?

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Does that sound good?
Yeah, you could do that.

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It has, yeah.
Once you get to the chorus, it's

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kind of what we're going to use.
But yeah, that's cool.

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It gives people the feel.
OK, so, so OK, so that we'll

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keep that in mind.
We'll listen, we'll wait for the

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chorus.
We'll let it play and then we'll

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stop the clip because I think,
yeah, Ralph is right.

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This is a long clip, so we'll
play about 60 seconds at the

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most.
Here we go.

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Yeah.
It's called Creators on Fire.

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Yeah, a light's on deadline,
pressure on my spine, working

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every angle just to stay online,
running through the numbers

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while I chase the dream, trying
to build a life bigger than the

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screen.
And they don't see the fair,

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they don't see the knives, They
don't see the failures or the

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lush free rise.
But I rise from the fire where

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the grit that's higher, every
set back man is fueled for the

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pile.
I'm endowment.

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I don't live there.
Took the hits.

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Now I breathe out air.
Every sky, every fear, every

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cloud.
I'm stepping in stronger.

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This time I will create a wrong
fire burning up the sky.

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All right, it is fire, Gil says.
The song is fire.

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And you know, Speaking of
millennial, it kind of sounds

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like a 90s anthem type song to
me, which is not a knock by any

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stretch.
You're in my wheelhouse with

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this kind of style.
Maybe it's more even 2000s.

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I, I, I feel like God, what is
who does it remind me of?

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Dr. Go for it.
Well, Ralph, I thought it was

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great.
I want to know what you put in

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for your prompt to get that.
OK, Full disclosure, I wrote the

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lyrics myself with a little help
from AI.

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So I put the lyrics in the AI
and then they said to AI give me

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a SUNO prompt that will give me
like an upbeat like jump into

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the middle of creators
mentality.

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That's what I used.
OK.

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Very cool.
Interesting.

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Yeah, very cool.
And I love that approach, Ralph.

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I try to do that too.
If you know, if I have a

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concept, an idea, I'm going to
just unload on, let's say

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ChatGPT, tell it all about it,
share.

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Like if I've written some of the
lyrics to a song and just using

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you as an example, I'll feed it
all that.

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I'll maybe even say first Polish
these up, make these lyrics

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better.
Then I'll do just like what you

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said, I'll go into an AI and
work with it to help me prompt

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for another AI, right?
So I'll go into ChatGPT and say

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give me a prompt for Google
Gemini to create a video right

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now.
I'll be more specific, but just

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for discussion's sake.
There you go.

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So yeah, great.
Great job, Ralph.

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And yeah, I really dug the song.
I was sitting there grooving and

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I'm.
I'm looking at the YouTube chat

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and Cloud Nation Media 8326 also
gave us the fire emoji.

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And this person says I love
listening to the replays on

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Clubhouse more.
Good morning, Mark.

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Who is this person?
Tell me, do I know you?

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And great to have you here.
Good to have some YouTube

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activity during our live stream.
OK gang, so I think, let me just

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make sure.
Yep, that is all of the

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housekeeping.
Which means I'm stalling because

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my board is not showing me my
music.

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Who's off mic?
Mark, can I say one thing real

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quick because yeah, I'm just
asked this question.

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Yes, because I bought the
license for SUNO.

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I am a monthly subscriber.
I do have the license to use

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that.
I had the attorney look into it.

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So absolutely, absolutely, we're
good to go with that.

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Love that.
Thank you, Ralph.

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Appreciate that.
All right, so with that, it's

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time for news and comment.
You know, I was thinking

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00:13:10,320 --> 00:13:15,240
yesterday because yesterday we
also took about 10-15 minutes to

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get into the meat of the show.
And you know, I struggle with

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that because as a podcast
producer, a podcast coach, I'm

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often telling people, and I'm
sure we'll tell more people in

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our evaluation episodes to just
get to it, right, get to the

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meat.
And I think it's different for

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us.
I think that applies to weekly,

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bi weekly, monthly shows.
I think when we're doing the

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daily morning show, we've got
it, we've got to create some

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variety.
There's got it, there's there's

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00:13:47,560 --> 00:13:51,640
we're trying to create that
morning show slash mastermind

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feel and there's something to me
important about getting to know

227
00:13:58,520 --> 00:14:02,200
you and you getting to know us.
Dr. Did you want to say

228
00:14:02,200 --> 00:14:05,200
something?
Well, it's just that five days a

229
00:14:05,200 --> 00:14:13,040
week is we're very much, I don't
know, it's like we're furniture,

230
00:14:13,040 --> 00:14:15,160
you know, It's like everyone
knows us.

231
00:14:17,200 --> 00:14:19,320
There you go, the podcasting
morning chat team.

232
00:14:19,600 --> 00:14:23,320
Your furniture in the morning.
There, there's our new tagline.

233
00:14:24,680 --> 00:14:29,640
I mean, we're comfortable, you
know, we're, everyone knows

234
00:14:29,640 --> 00:14:34,040
about my eggs and everyone knows
about your ADHD, everyone, you

235
00:14:34,040 --> 00:14:37,160
know.
So it's, it's just a comfort

236
00:14:37,160 --> 00:14:39,400
level that we.
Yeah.

237
00:14:39,560 --> 00:14:41,680
We like to build rapport when we
can with our.

238
00:14:41,840 --> 00:14:42,520
Comfy.
Couch.

239
00:14:42,840 --> 00:14:44,280
Yes, OK.
That's right.

240
00:14:44,280 --> 00:14:46,320
We are your comfy couch in the
morning.

241
00:14:46,920 --> 00:14:50,400
All right, so let's get into
some podcast data.

242
00:14:51,120 --> 00:14:53,480
So this is from Podcast Business
Journal.

243
00:14:53,480 --> 00:14:57,160
I'm going to explain a little
bit more clearly this particular

244
00:14:57,160 --> 00:15:00,520
segment because most of the time
on Wednesdays, part of how we

245
00:15:00,520 --> 00:15:04,280
open the news is I give you a
little bit of data about the

246
00:15:04,280 --> 00:15:09,480
overall podcasts and their
activity over the past week.

247
00:15:09,840 --> 00:15:12,920
So this is a helpful number to
understand the amount of

248
00:15:12,920 --> 00:15:16,600
podcasts being created, right?
And, and we're doing that with

249
00:15:16,600 --> 00:15:19,320
the total number of active
podcasts.

250
00:15:19,960 --> 00:15:22,640
These are podcasts that are
still being updated and

251
00:15:22,640 --> 00:15:25,640
therefore actively marketing
themselves.

252
00:15:26,080 --> 00:15:29,680
If you are making shows, you
might consider this number to be

253
00:15:29,680 --> 00:15:35,600
your competition rather than the
big overall number of active

254
00:15:35,680 --> 00:15:39,760
podcast 'cause that, as many of
us know, can feel intimidating

255
00:15:40,560 --> 00:15:44,640
that they're just these
literally millions of podcasts

256
00:15:44,640 --> 00:15:46,760
out there.
And we think, well, we're just

257
00:15:46,760 --> 00:15:50,400
going to get lost in that sea.
But really, let's let's focus on

258
00:15:50,400 --> 00:15:53,640
some of the just focus on the
active podcasts.

259
00:15:53,640 --> 00:16:02,120
So the total podcasts updated
over the past week were 198,887,

260
00:16:02,120 --> 00:16:05,800
which is down almost 4% last
week.

261
00:16:06,640 --> 00:16:12,920
Total podcasts updated in the
last 30 days 358,583, which is

262
00:16:12,920 --> 00:16:19,080
up 7% over the last month.
Also, here's another stat for

263
00:16:19,080 --> 00:16:22,400
you, Buzz Sprout Global.
This is something you can go to

264
00:16:22,400 --> 00:16:26,520
if you go to
buzzsprout.com/stats.

265
00:16:26,600 --> 00:16:32,680
I believe off the top of my
head, if you had in the past

266
00:16:32,760 --> 00:16:38,880
week 29 downloads on your
podcast episode, that means

267
00:16:38,880 --> 00:16:43,360
you're in the top 50 of all
independent podcasts of all

268
00:16:43,360 --> 00:16:48,280
podcasts on Buzz Sprout, one of
the biggest platforms for

269
00:16:48,280 --> 00:16:52,240
podcast hosts.
If you've published 108, I'm

270
00:16:52,240 --> 00:16:55,880
sorry.
If you've received 108 downloads

271
00:16:56,680 --> 00:16:59,760
over the past seven days on your
podcast episode, you're in the

272
00:16:59,760 --> 00:17:04,240
top 25441 downloads over the
past week 10.

273
00:17:04,280 --> 00:17:13,240
You're in the top 10%, 1063
downloads, top five, and you are

274
00:17:13,240 --> 00:17:18,720
in the top 1% if you received
over the past week 4700

275
00:17:18,880 --> 00:17:21,280
downloads.
Yes, Nick, go ahead.

276
00:17:21,839 --> 00:17:23,560
Hey, good morning.
I wanted to.

277
00:17:24,240 --> 00:17:28,200
Quickly jump back to the the
active podcast stat sure,

278
00:17:28,240 --> 00:17:31,360
because I 300 some 1000 whatever
that number was.

279
00:17:31,880 --> 00:17:36,080
I mean, it sounds like a lot and
I just quickly plugged into

280
00:17:36,080 --> 00:17:38,960
complexity how many active
YouTube channels there are.

281
00:17:39,800 --> 00:17:42,440
So for a little bit of
comparison, we got 300, some

282
00:17:42,440 --> 00:17:47,000
thousand active podcast being in
the publishing monthly on

283
00:17:47,000 --> 00:17:50,760
YouTube.
There's over 60 million active

284
00:17:50,760 --> 00:17:52,840
YouTube channels.
Wow.

285
00:17:53,000 --> 00:17:56,360
So when you look at the numbers,
you see the popularity of

286
00:17:56,360 --> 00:18:00,440
YouTube, how many people are on
it, the growth of podcast over

287
00:18:00,440 --> 00:18:04,200
the last several years. 300,000
is nothing.

288
00:18:04,840 --> 00:18:07,560
There's not that many people
actively publishing.

289
00:18:09,560 --> 00:18:13,120
Yeah, that's a great point,
especially in this day and age

290
00:18:13,120 --> 00:18:17,160
where it's being, as I've said
before, shoved down our throat

291
00:18:17,160 --> 00:18:19,520
that we've got to get on YouTube
and.

292
00:18:19,800 --> 00:18:23,760
Less Less competition for the
audio first.

293
00:18:23,760 --> 00:18:25,720
Yeah.
And when we talk about other

294
00:18:25,720 --> 00:18:30,600
stats with that we've shared in
the past, as much as people want

295
00:18:30,600 --> 00:18:35,680
to shove that video down our
throat, we know that listeners

296
00:18:35,800 --> 00:18:40,200
of audio podcasts listen longer.
They're they're listening to our

297
00:18:40,200 --> 00:18:43,280
content, they're consuming our
content for longer periods of

298
00:18:43,280 --> 00:18:47,080
time.
They're more loyal, they're more

299
00:18:47,080 --> 00:18:49,600
active, so it's just
interesting.

300
00:18:49,600 --> 00:18:52,920
I'm not trying to discourage
anyone to not do video, but if

301
00:18:52,920 --> 00:18:55,760
you're somebody who's just on
the fence about it or really

302
00:18:55,760 --> 00:18:58,760
doesn't want to do video,
there's that's OK.

303
00:18:58,840 --> 00:19:02,160
You can still make this work and
make it successful if you want

304
00:19:02,160 --> 00:19:04,480
it to just be audio.
God, Nick.

305
00:19:04,640 --> 00:19:08,040
Lastly, I'll add to it.
I mean, I think it is fair to

306
00:19:08,200 --> 00:19:11,200
take note that there are more
YouTube viewers.

307
00:19:11,200 --> 00:19:13,760
There are more people using
YouTube than are listening to

308
00:19:13,800 --> 00:19:17,480
podcast episodes, so it makes
sense then more creators are

309
00:19:17,480 --> 00:19:19,480
going to be publishing that
regularly.

310
00:19:19,920 --> 00:19:22,320
But it kind of follows the
numbers.

311
00:19:22,840 --> 00:19:25,520
But.
As Mark has been sharing week

312
00:19:25,520 --> 00:19:29,880
after week the number of monthly
active podcast episodes, it

313
00:19:29,880 --> 00:19:33,240
fluctuates, it goes up and down
like we haven't really seen it

314
00:19:33,240 --> 00:19:39,200
past that 400,000 episode mark
or 400,000 podcast mark yet the

315
00:19:39,200 --> 00:19:42,040
number of listeners flocking to
podcast is increasing.

316
00:19:42,480 --> 00:19:47,400
So I just, I see that as more
opportunity as more people are

317
00:19:47,400 --> 00:19:51,480
consuming the episodes, that's
just bigger opportunities for us

318
00:19:51,480 --> 00:19:55,360
as podcasters to grab that
audience as they're coming in.

319
00:19:57,120 --> 00:19:58,760
Yeah, yeah.
Thank you.

320
00:19:58,760 --> 00:20:00,960
Thank you for adding that and
thank you for bringing up that

321
00:20:00,960 --> 00:20:04,120
point.
And you know, This is why also I

322
00:20:04,120 --> 00:20:06,680
was sharing the episode download
stats.

323
00:20:06,880 --> 00:20:10,520
It's because again, you might be
looking at your stats and saying

324
00:20:11,560 --> 00:20:15,880
30 downloads.
I, I, I got some work to do and

325
00:20:15,880 --> 00:20:19,680
maybe you still do, but it also
shows that you're not alone.

326
00:20:19,800 --> 00:20:23,640
You're in the top 50% of
independent podcasts, right?

327
00:20:23,640 --> 00:20:26,400
108.
You may, some people may have a

328
00:20:26,400 --> 00:20:29,080
problem with that, right?
Like that's, that's not what I

329
00:20:29,400 --> 00:20:32,120
what I signed up for.
I wanted more than 100 people

330
00:20:32,120 --> 00:20:34,320
listening.
Well, you're in the top 25.

331
00:20:34,320 --> 00:20:37,640
Don't complain.
So yeah, that's why we do the

332
00:20:37,680 --> 00:20:41,880
those stats, That's why we share
those and let's keep things

333
00:20:41,880 --> 00:20:45,880
moving and go to Dr. Actually,
before we do that, I will say

334
00:20:45,880 --> 00:20:50,520
that the number one podcast on
Apple as of yesterday is Crime

335
00:20:50,520 --> 00:20:53,880
Junkie, which I think that's
once again feel like I've been

336
00:20:53,880 --> 00:20:57,880
saying that a lot lately.
And DDR is going to give us the

337
00:20:57,880 --> 00:21:01,440
top five for Spotify because we
all know who number one is on

338
00:21:01,440 --> 00:21:02,920
Spotify.
And if you don't, you'll find

339
00:21:02,920 --> 00:21:06,200
out in a second.
So with that, take it away Dr.

340
00:21:06,840 --> 00:21:13,520
OK, so Spotify's top five is #5
Crime Junkie, just as you'd said

341
00:21:13,520 --> 00:21:18,960
before #4 is this past weekend
with Theo von #3.

342
00:21:19,360 --> 00:21:23,960
You're the Timpani.
The Shawn Ryan show #2 creep

343
00:21:23,960 --> 00:21:29,400
cast sounds creepy.
Number one, you know, it's Joe.

344
00:21:30,200 --> 00:21:34,840
You know, it's Joe, yes, Joe
Rogan at the top once again.

345
00:21:34,840 --> 00:21:38,160
All right, And then give us the
your random chart of the week.

346
00:21:38,360 --> 00:21:41,680
OK, random chart of the week is
physics.

347
00:21:42,160 --> 00:21:47,840
Now I guess I got to say that at
first when I saw it, I thought

348
00:21:47,840 --> 00:21:50,080
it said psychic.
So I was getting all excited,

349
00:21:50,080 --> 00:21:53,080
but I thought, no, let's take a
look at the titles here.

350
00:21:53,120 --> 00:21:54,160
It has nothing to do with
psychic.

351
00:21:54,720 --> 00:22:02,120
OK, so #5 is the Origins podcast
with Lawrence Krauss #4 is

352
00:22:02,160 --> 00:22:07,120
Theories of Everything with Kurt
Kurt J.

353
00:22:07,280 --> 00:22:16,680
Kurt J. #3 is why this universe
#2 is Sean Carroll's Mindscape

354
00:22:16,680 --> 00:22:20,040
Science Society was Physiology,
cultural arts, and I guess the

355
00:22:20,040 --> 00:22:23,880
number one, that's the whole
title.

356
00:22:23,880 --> 00:22:27,400
That's number Two's whole title.
That was very that was very long

357
00:22:28,080 --> 00:22:32,040
#1 is Big Ideas Lab.
OK.

358
00:22:32,480 --> 00:22:35,600
And that's.
I'm worn out from #2 I'm just

359
00:22:35,640 --> 00:22:37,920
going to, I'm just going to
repeat that.

360
00:22:38,120 --> 00:22:41,560
Well, and and by the way, before
you do this is clearly a grab

361
00:22:41,560 --> 00:22:44,560
for search engine optimization
that that's why they're doing

362
00:22:44,560 --> 00:22:45,840
this.
So go ahead.

363
00:22:46,160 --> 00:22:51,800
Sean Carroll's Mindscape
Science, Society, Philosophy,

364
00:22:52,280 --> 00:22:56,400
Philosophy, Sorry, Culture, Arts
and Ideas.

365
00:22:56,640 --> 00:22:58,720
Yeah, that is.
I'm going to kill them.

366
00:22:59,720 --> 00:23:02,200
You know, that's basically their
tagline, but they're just

367
00:23:02,200 --> 00:23:06,080
squeezing it all in and look,
hey, it's #2 right.

368
00:23:06,080 --> 00:23:09,880
So is, is it a problem?
No, I think maybe that's, that's

369
00:23:09,880 --> 00:23:13,280
helpful for this show without
knowing anything about it.

370
00:23:13,320 --> 00:23:18,040
All right, I'm going to call out
since BC is a newer member here

371
00:23:18,040 --> 00:23:21,000
on the podcasting morning chat.
BC you are on deck.

372
00:23:21,080 --> 00:23:23,840
I will let you know, but I just
wanted to give you a heads up.

373
00:23:23,840 --> 00:23:27,360
You're on deck Sir and I'm going
to give BCA little another

374
00:23:27,360 --> 00:23:30,000
Clubhouse lesson since he's been
here a couple days now.

375
00:23:30,200 --> 00:23:33,360
BC if you ever want to flash
those emojis, first of all, if

376
00:23:33,360 --> 00:23:37,200
you want to get my attention and
flash the emoji, we use the hot

377
00:23:37,200 --> 00:23:39,920
pepper here on Clubhouse.
And the way you do that is just

378
00:23:39,920 --> 00:23:44,240
tap on my face once and then you
should be able to see a list of

379
00:23:44,240 --> 00:23:49,840
emojis pop up and you can find
the hot pepper to flag me.

380
00:23:50,680 --> 00:23:54,280
You tap on the plus sign after
you tap on your face to get the

381
00:23:54,280 --> 00:23:56,480
hot pepper.
Yeah, exactly.

382
00:23:57,680 --> 00:24:00,920
All right, let's get into some
events around the world of

383
00:24:00,920 --> 00:24:04,080
podcasting.
The Women's Podcaster Awards are

384
00:24:04,080 --> 00:24:08,840
now open.
As of now, they will go on

385
00:24:08,880 --> 00:24:12,080
through January 1st.
And nominations.

386
00:24:12,080 --> 00:24:13,760
I'm sorry.
OK, that's what it was.

387
00:24:13,760 --> 00:24:16,520
Early Bird is now through
January 1st.

388
00:24:16,520 --> 00:24:22,560
Nominations is now through March
31st and then voting begins

389
00:24:22,560 --> 00:24:27,280
April 1st through the 30th and
then the big awards ceremony May

390
00:24:27,280 --> 00:24:32,320
2026.
So if you want to apply to win a

391
00:24:32,320 --> 00:24:36,120
Women's Podcaster award, there's
your chance we will link to it

392
00:24:36,120 --> 00:24:38,760
in the show notes as well.
And of course, you can always

393
00:24:38,840 --> 00:24:41,040
Google that.
On December 9th.

394
00:24:41,040 --> 00:24:42,960
I have two events to share with
you quickly.

395
00:24:43,160 --> 00:24:48,600
If you are a Pod Fest speaker at
1:00 PM, we're doing a virtual

396
00:24:48,640 --> 00:24:51,960
networking event for speakers
hosted by yours truly.

397
00:24:52,320 --> 00:24:55,080
And you should have gotten an
e-mail.

398
00:24:55,080 --> 00:24:58,160
Again, if you're a speaker of
Podfest, you should have

399
00:24:58,160 --> 00:25:01,320
received an e-mail from Podfest
about this.

400
00:25:01,320 --> 00:25:04,960
And like I, I think I said,
yours truly will be hosting this

401
00:25:04,960 --> 00:25:07,200
networking event.
So looking forward to seeing

402
00:25:07,200 --> 00:25:11,360
some familiar faces on the on
the 9th at 1:00 PM Eastern and

403
00:25:11,360 --> 00:25:14,320
then again on the 9th at 7:00 PM
Eastern.

404
00:25:14,880 --> 00:25:18,920
The Empowered Podcasting
Conference holiday party, it's a

405
00:25:18,920 --> 00:25:21,880
virtual event as well.
It's for all conference

406
00:25:21,880 --> 00:25:27,280
attendees who have passed who
have attended past EPC events.

407
00:25:27,440 --> 00:25:29,800
So even if you didn't go last
year, but you went the year

408
00:25:29,800 --> 00:25:31,600
before, you are more than
welcome.

409
00:25:31,600 --> 00:25:37,280
And I am also opening this up to
you, our PMC listener.

410
00:25:38,480 --> 00:25:41,880
The way you can attend is by
emailing me

411
00:25:42,240 --> 00:25:46,760
mark.marc@ironicmedia.com.
And if you want to attend,

412
00:25:46,760 --> 00:25:48,800
that's the way to do it, is to
let me know.

413
00:25:49,360 --> 00:25:52,760
And yeah, I was going to share a
live link here, but this is a

414
00:25:52,760 --> 00:25:54,560
little bit more of an exclusive
thing.

415
00:25:54,560 --> 00:25:57,960
I'm not going to put it in the
show notes because then it's

416
00:25:57,960 --> 00:26:01,440
just opened up randomly to
anybody in the world who

417
00:26:01,440 --> 00:26:04,520
stumbles on it.
So it's little more exclusive.

418
00:26:04,520 --> 00:26:07,320
Reach out to me if you've heard
me say this and you're

419
00:26:07,320 --> 00:26:10,480
interested in joining us for a
little holiday fun for about an

420
00:26:10,480 --> 00:26:13,320
hour at 7:00 PM Eastern on the
ninth.

421
00:26:13,440 --> 00:26:15,840
Love to have you there.
OK.

422
00:26:15,840 --> 00:26:20,880
And now I'm going to go to BC
Babbles and BC Babbles, tell me

423
00:26:20,880 --> 00:26:23,480
a little bit about your name.
I'm, I'm guessing that Babbles

424
00:26:23,720 --> 00:26:26,440
Babbles is not really your last
name, but maybe it is.

425
00:26:26,440 --> 00:26:28,520
It's just I've never heard it as
a last name before.

426
00:26:28,720 --> 00:26:31,040
So, yeah, tell us a little bit
about your name.

427
00:26:31,040 --> 00:26:33,360
And then, of course, tell us
what you wanted to share.

428
00:26:33,960 --> 00:26:36,600
Yeah, I know.
So now my last name, my real

429
00:26:36,600 --> 00:26:40,080
first name is, is Brandon.
And for some reason coming up

430
00:26:40,080 --> 00:26:44,200
through radio through college
and then my short stint in

431
00:26:44,480 --> 00:26:48,200
Charlotte radio, I always wanted
like a pseudonym sounding name.

432
00:26:48,200 --> 00:26:50,920
I'm not quite sure why.
Maybe growing up on like RL

433
00:26:50,920 --> 00:26:53,480
Stein and JK Rowling made an
influence on me.

434
00:26:53,480 --> 00:26:57,480
But it wasn't until I came up
with my podcast name, which is

435
00:26:57,480 --> 00:27:01,200
based off of my initials as
well, where I'm like babbles BC

436
00:27:01,280 --> 00:27:03,280
Babble, casual Babble BC
babbles.

437
00:27:03,280 --> 00:27:05,440
OK, let's go with it.
And it just it's stuck.

438
00:27:05,440 --> 00:27:07,160
After that, I love it.
I love it.

439
00:27:07,160 --> 00:27:11,960
Thank you for sharing that.
So what's the event or the thing

440
00:27:12,000 --> 00:27:13,880
that you want to share?
Yes.

441
00:27:13,880 --> 00:27:16,640
So I am a part of the global
steering committee for an

442
00:27:16,640 --> 00:27:18,840
awesome organization called The
Hashes.

443
00:27:19,120 --> 00:27:23,600
We are a community community
first volunteer run organization

444
00:27:23,600 --> 00:27:26,600
under our parent nonprofit
social media club.

445
00:27:26,920 --> 00:27:30,400
What we do is we hold an event
every single year where we

446
00:27:31,000 --> 00:27:33,800
highlight and acknowledge and
celebrate leaders and Trail

447
00:27:33,800 --> 00:27:36,800
Blazers in social media.
So this is an awesome

448
00:27:37,640 --> 00:27:41,160
opportunity for anyone who would
kind of establish themselves

449
00:27:41,160 --> 00:27:43,880
either a social media or digital
campaign guru.

450
00:27:43,880 --> 00:27:47,280
You can be an influencer,
content creator, you can belong

451
00:27:47,280 --> 00:27:51,280
to an agency or a small mom and
pop or even be ACMO for a larger

452
00:27:51,280 --> 00:27:55,040
company.
So what we are looking for right

453
00:27:55,040 --> 00:27:57,360
now is we're looking for
submissions, people who want to

454
00:27:57,720 --> 00:28:01,360
take a recent campaign that
they're really proud of that did

455
00:28:01,360 --> 00:28:04,960
really good work submitted and
basically put your name on the

456
00:28:04,960 --> 00:28:10,560
pot for a potential Hashi award,
which is recognition from a peer

457
00:28:10,560 --> 00:28:13,280
reviewed network, which is
officially now international.

458
00:28:13,280 --> 00:28:17,160
We just opened up our first
international social media club

459
00:28:17,360 --> 00:28:20,160
chapter, which is exciting and
it's a great way to get

460
00:28:20,520 --> 00:28:23,120
validation for your work.
Maybe for some of you who are

461
00:28:23,200 --> 00:28:27,160
long in the business out there,
overdue validation and plus you

462
00:28:27,160 --> 00:28:30,720
get to turn on state.
I am now an award-winning CMO.

463
00:28:30,720 --> 00:28:32,520
I'm an award-winning content
creator.

464
00:28:32,560 --> 00:28:34,240
I've been acknowledged by the
hashes.

465
00:28:34,240 --> 00:28:37,640
And so, yeah, I'm here to let
people know this is an

466
00:28:37,640 --> 00:28:41,640
opportunity and even more so now
because we just shifted our

467
00:28:41,920 --> 00:28:45,600
submission deadline, which was
set for the 15th of the month,

468
00:28:45,760 --> 00:28:48,680
over to mid of January's next
month.

469
00:28:49,000 --> 00:28:52,120
So a few more weeks now
available for anyone who wants

470
00:28:52,120 --> 00:28:54,360
to submit.
We're looking for storytellers,

471
00:28:54,360 --> 00:28:57,600
people who are putting good into
the world, who are passionate

472
00:28:57,600 --> 00:29:00,000
about their work, but also who
can show some numbers.

473
00:29:00,000 --> 00:29:03,360
You know, the judges we have are
seasoned specialists.

474
00:29:03,360 --> 00:29:07,240
You're looking at consultants,
strategists, CM OS as well.

475
00:29:07,240 --> 00:29:10,440
So consider the idea that you're
pitching essentially this

476
00:29:10,440 --> 00:29:14,040
awesome campaign that you love
to someone who's going to look

477
00:29:14,040 --> 00:29:17,160
at something kind of
analytically as well as look at

478
00:29:17,160 --> 00:29:20,200
the the pathos of whatever store
you can provide.

479
00:29:20,280 --> 00:29:23,080
So can learn more about that at
hashes.com.

480
00:29:23,080 --> 00:29:26,080
We're also looking at, I think
we're some more judges as well,

481
00:29:26,400 --> 00:29:29,560
as well as some volunteers who
want to be involved with the

482
00:29:29,560 --> 00:29:33,000
steering committee like myself.
We are, I'm hip deep in the

483
00:29:33,000 --> 00:29:35,400
crazy coordination efforts
behind the scenes that make the

484
00:29:35,400 --> 00:29:39,200
hashish possible and also
looking for sponsors, any

485
00:29:39,200 --> 00:29:41,880
companies that are interested in
being a part of this and helping

486
00:29:42,080 --> 00:29:44,200
your own brand get circulated by
the network.

487
00:29:44,200 --> 00:29:48,640
So that's what I wanted to hop
on here today and present to the

488
00:29:48,640 --> 00:29:51,200
people to the Empowered Podcast
Network.

489
00:29:51,800 --> 00:29:55,120
I think it's an awesome chance
for anyone to kind of get out

490
00:29:55,120 --> 00:29:57,520
there, get their name out there
and potentially bring home an

491
00:29:57,520 --> 00:29:59,800
award.
Thank you BC congratulations on

492
00:29:59,800 --> 00:30:02,440
this.
This is an awesome effort here

493
00:30:02,440 --> 00:30:06,000
and I'm looking here at the
different categories I want to I

494
00:30:06,000 --> 00:30:08,560
don't we're not going to spend
too much time on it and I do

495
00:30:08,560 --> 00:30:09,840
want to ask a couple of
questions.

496
00:30:09,840 --> 00:30:15,000
For example, I see that there
are categories such as creator

497
00:30:15,000 --> 00:30:18,600
of the year on LinkedIn and
creator of the year on TikTok.

498
00:30:18,800 --> 00:30:22,480
What what would for that
specific category, what would

499
00:30:22,480 --> 00:30:25,120
people, the judges be looking
for?

500
00:30:25,200 --> 00:30:27,840
Because when I think about
podcast submissions, you know,

501
00:30:27,840 --> 00:30:31,000
that's easy, right?
I send you my podcast, tell me,

502
00:30:31,000 --> 00:30:32,920
you know, did I win or not,
right?

503
00:30:32,920 --> 00:30:37,640
But with this like, how would I
know that I'm eligible as a

504
00:30:37,640 --> 00:30:42,000
smaller LinkedIn creator?
So really what kind of set you

505
00:30:42,000 --> 00:30:46,600
apart is really anyone is
eligible is someone who can look

506
00:30:46,600 --> 00:30:48,480
back at their at the their
campaign.

507
00:30:48,480 --> 00:30:50,640
And I want to give a little bit
of a caveat here.

508
00:30:50,920 --> 00:30:53,480
We're looking at campaigns that
are within the last 12 to 18

509
00:30:53,480 --> 00:30:55,040
months.
So this goes back to about the

510
00:30:55,040 --> 00:30:59,080
beginning of July 2024.
And if you have a campaign that

511
00:30:59,080 --> 00:31:01,280
you're proud of and it kind of
skirts that a little bit, I

512
00:31:01,280 --> 00:31:03,720
would say just reach out and
confirm if it's still a good

513
00:31:03,720 --> 00:31:07,040
entry, you should be good, but
just reach out to be sure.

514
00:31:07,680 --> 00:31:11,520
But what I would say that
establishes you as a definite

515
00:31:11,520 --> 00:31:15,160
solid candidate is honestly, if
you have the numbers to show for

516
00:31:15,160 --> 00:31:17,720
it, you set a goal and you
either met or surpassed it,

517
00:31:18,040 --> 00:31:19,760
regardless of the platform that
it was on.

518
00:31:20,880 --> 00:31:23,760
And again, being able to frame
it, give us the story behind it,

519
00:31:23,760 --> 00:31:26,320
what inspired the campaign, what
was it for?

520
00:31:26,320 --> 00:31:28,600
Who was it for?
What does it build?

521
00:31:28,600 --> 00:31:32,720
How did how did it affect your
brand or a client's brand?

522
00:31:33,240 --> 00:31:37,080
And if you can provide us that
really solid package experience,

523
00:31:37,080 --> 00:31:43,160
then that really by itself is
the candidate establishment

524
00:31:43,160 --> 00:31:47,600
right there.
Again, we're focused on being as

525
00:31:47,600 --> 00:31:52,520
as more accessible than your
typical other award ceremony.

526
00:31:52,920 --> 00:31:56,360
For instance, a colleague of
mine, Jessica, who is one of our

527
00:31:56,680 --> 00:32:00,320
directors shared a post the
other day from another company

528
00:32:00,320 --> 00:32:02,280
that does a similar kind of
awards thing.

529
00:32:02,400 --> 00:32:06,920
But their whole thing there she
screenshot was that they demand

530
00:32:06,920 --> 00:32:09,880
that if your team is above is is
less than 1000 people, you got

531
00:32:09,880 --> 00:32:11,960
to pay at least 395 per
submission.

532
00:32:11,960 --> 00:32:15,960
Or if your team is over 1000
people, you have to pay at least

533
00:32:15,960 --> 00:32:19,760
695 per submission.
So our thing is being as

534
00:32:19,760 --> 00:32:24,520
accessible as possible, which is
why we set the price at 100 per

535
00:32:24,520 --> 00:32:27,040
submission.
So it's really about you being

536
00:32:27,040 --> 00:32:29,000
able to showcase yourself.
That's what makes you a

537
00:32:29,000 --> 00:32:30,520
candidate.
Got it.

538
00:32:30,520 --> 00:32:33,920
And this is a question from
Nick, who put it in the chat.

539
00:32:34,200 --> 00:32:38,080
Can you define campaign right?
You've been using that word.

540
00:32:38,080 --> 00:32:39,760
So what?
What do we mean by campaign?

541
00:32:40,040 --> 00:32:43,000
I would say any kind of like
structured effort with the

542
00:32:43,000 --> 00:32:46,000
timeline.
So if you say you set out to

543
00:32:46,000 --> 00:32:53,080
grow your audience from 100 to
5000 within two quarters or two

544
00:32:53,080 --> 00:32:56,720
fiscal quarters and you can
showcase how the efforts you put

545
00:32:56,720 --> 00:33:02,640
in, the different clips you put
out there, the SEO you put into

546
00:33:02,640 --> 00:33:06,480
it, the messaging you put out
there brought you from where you

547
00:33:06,480 --> 00:33:10,120
began and to the end of that
timeline where you ended up.

548
00:33:10,520 --> 00:33:13,480
So yeah, so quick little.
Yeah, that's that would be my

549
00:33:13,480 --> 00:33:15,160
definition of that.
OK, OK, cool.

550
00:33:15,520 --> 00:33:17,760
Well, thank you.
And again, that's hashish,

551
00:33:18,160 --> 00:33:20,200
that's the name.
And you can go to

552
00:33:20,200 --> 00:33:27,480
hashieawards.com, HASHIE
awards.com and we will link to

553
00:33:27,480 --> 00:33:29,640
that in the show notes.
Very cool.

554
00:33:29,640 --> 00:33:33,240
BC thank you for sharing this.
And we will make sure I, I'm,

555
00:33:33,400 --> 00:33:36,400
I'm definitely thinking about
applying here.

556
00:33:36,400 --> 00:33:39,120
I'm just, I just got to find the
right category, but I, I think I

557
00:33:39,120 --> 00:33:40,560
want to apply.
It's like 100 bucks.

558
00:33:40,560 --> 00:33:43,560
Is that what it is?
It's 100 bucks per submission.

559
00:33:43,560 --> 00:33:47,320
And I do also want to include
that the main event is in LA

560
00:33:47,320 --> 00:33:50,880
where it will happen.
Now, if you are somewhere else

561
00:33:50,880 --> 00:33:54,520
not in LA or near California, we
do going back to Social Media

562
00:33:54,520 --> 00:33:57,400
Club, the parent organization.
We do have chapters all around

563
00:33:57,400 --> 00:33:59,800
the states.
So for instance, if you happen

564
00:33:59,800 --> 00:34:02,480
to be in South Carolina and you
want to submit, but you're

565
00:34:02,480 --> 00:34:05,760
pretty sure you can't go to LA
for the event, What you can do

566
00:34:05,760 --> 00:34:09,920
in the application process is
say you want to attend a local

567
00:34:09,920 --> 00:34:11,920
chapter event.
So there's Social Media Club

568
00:34:11,920 --> 00:34:14,880
Charlotte.
Who would handle Carolina

569
00:34:15,360 --> 00:34:18,560
creators or people around the
Carolinas if they can't go out

570
00:34:18,560 --> 00:34:20,320
to LA?
That makes sense.

571
00:34:20,360 --> 00:34:21,840
OK, cool.
Awesome.

572
00:34:21,840 --> 00:34:24,960
I love that that option.
Thank you very much, BC.

573
00:34:24,960 --> 00:34:27,719
And feel free to stick around
here on stage with us.

574
00:34:27,719 --> 00:34:30,760
And if you want to participate
in the rest of the conversation,

575
00:34:30,760 --> 00:34:32,880
by all means, you are more than
welcome.

576
00:34:32,880 --> 00:34:34,960
Thank you.
Happily, thank you.

577
00:34:35,600 --> 00:34:38,159
All right, that was BC the Hashi
awards.

578
00:34:38,159 --> 00:34:40,360
I'm going to keep things moving
here.

579
00:34:40,360 --> 00:34:44,960
And let's see, we've got Oh,
Dr., do you want to share your

580
00:34:44,960 --> 00:34:47,719
event?
OK, so Podcaster Directory

581
00:34:47,719 --> 00:34:52,960
virtual meet up every Thursday
4:00 PM to 5:30 PM Eastern Time

582
00:34:53,600 --> 00:34:58,800
and tomorrow the topics are
health, fitness, purpose, life,

583
00:34:58,800 --> 00:35:04,880
religion and spirituality.
So this meet up is a combination

584
00:35:04,880 --> 00:35:09,240
of authors, speakers, basically
anyone who wants to get on a

585
00:35:09,240 --> 00:35:16,040
podcast, and podcasters.
So this is a great way to

586
00:35:16,040 --> 00:35:21,680
network to even for collabs,
anything like that.

587
00:35:22,000 --> 00:35:26,920
Be sure and use our discount
code PMC and you will get in for

588
00:35:26,920 --> 00:35:29,440
free and we will have the link
for you in the show notes.

589
00:35:29,760 --> 00:35:31,360
Awesome.
And just to make it clear to

590
00:35:31,400 --> 00:35:36,520
everyone, all of those different
categories she just listed, you

591
00:35:36,520 --> 00:35:41,600
will have your own dedicated
group to discuss whichever of

592
00:35:41,600 --> 00:35:43,680
those categories are of interest
to you.

593
00:35:43,800 --> 00:35:47,520
So if you do a health.
Podcast, go ahead, right, you

594
00:35:47,520 --> 00:35:50,560
can jump from room to room.
Each one of those things that I

595
00:35:50,560 --> 00:35:52,600
mentioned, health, fitness,
purpose, life, religion,

596
00:35:52,600 --> 00:35:56,720
spirituality, they each have
their own room and you can jump

597
00:35:56,720 --> 00:36:00,920
from room to room and you know,
just go into any room that you

598
00:36:00,920 --> 00:36:03,040
want to.
So that's what makes it

599
00:36:03,040 --> 00:36:07,840
different other than Zoom.
Zoom, you can't, you don't have

600
00:36:08,360 --> 00:36:10,240
the choice of which room you go
to.

601
00:36:10,640 --> 00:36:13,640
You know this one.
You kind of do.

602
00:36:13,840 --> 00:36:16,880
Very cool.
Thank you Dr. And again, links

603
00:36:16,880 --> 00:36:22,880
in the show notes.
Let's share some news.

604
00:36:22,880 --> 00:36:27,400
DRI think I'm going to do a just
a couple of maybe quick news

605
00:36:27,400 --> 00:36:30,000
bites, but then we're just going
to get right into the headlines

606
00:36:30,080 --> 00:36:34,680
because we've got we're shorter
on time than I thought.

607
00:36:34,880 --> 00:36:38,200
OK, in case you missed it over
the Thanksgiving break, the

608
00:36:38,200 --> 00:36:42,440
podcast hosting announcements
keep coming just a week after

609
00:36:42,440 --> 00:36:44,520
Riverside rolled out free
hosting.

610
00:36:44,520 --> 00:36:50,000
And we were lucky enough to have
Kendall from Riverside break the

611
00:36:50,000 --> 00:36:53,320
news here on the podcasting
morning chat before anyone else

612
00:36:53,320 --> 00:36:55,560
knew.
By the way, very proud.

613
00:36:55,920 --> 00:37:01,200
Patreon has now launched its own
RSS based podcast hosting for

614
00:37:01,200 --> 00:37:05,120
creators on the platform.
The new feature lets you drop

615
00:37:05,120 --> 00:37:10,200
previews of paid episodes
directly into your public RSS

616
00:37:10,200 --> 00:37:14,040
feed, designed to help more
listeners discover your work and

617
00:37:14,040 --> 00:37:17,600
upgrade to a paid membership,
notably Patreons.

618
00:37:17,760 --> 00:37:21,680
Patreon's announcement hints
that the hosting won't play

619
00:37:21,680 --> 00:37:26,400
nicely with shows that rely on
dynamic ad insertion, likely

620
00:37:26,400 --> 00:37:29,120
because of limitations in the
import tool.

621
00:37:29,480 --> 00:37:33,080
But for creators focused on
membership driven audio, it's a

622
00:37:33,080 --> 00:37:36,560
meaningful new option in the
ecosystem.

623
00:37:36,560 --> 00:37:40,960
And that could be audio or video
on, but it has to be an audio

624
00:37:41,400 --> 00:37:45,040
file to work with the RSS feed.
But you could still have an

625
00:37:45,040 --> 00:37:48,080
audio version.
And ultimately that be the

626
00:37:48,080 --> 00:37:51,240
tempting, the temptation for
video.

627
00:37:51,560 --> 00:37:54,440
Also, by the way, real quick,
you may want to update or keep

628
00:37:54,440 --> 00:37:58,600
updating your Spotify app
because they in a recent blog

629
00:37:59,000 --> 00:38:03,640
have requested that you do that
or or suggested, I should say

630
00:38:03,640 --> 00:38:05,320
that you do that.
And why?

631
00:38:05,320 --> 00:38:09,080
Well, one of the reasons Spotify
Wrapped is coming.

632
00:38:09,440 --> 00:38:12,200
So if you want to check out your
Spotify Wrapped, I know how

633
00:38:12,200 --> 00:38:14,800
popular that is.
And yes, it includes your

634
00:38:14,800 --> 00:38:17,080
podcast listening habits as
well.

635
00:38:17,280 --> 00:38:20,000
And by the way, I also noticed
on the Apple Podcast app,

636
00:38:20,000 --> 00:38:23,240
although they're not really
promoting it, I don't think, but

637
00:38:23,240 --> 00:38:28,800
I noticed in the new section of
the app that they're already

638
00:38:28,800 --> 00:38:33,680
promoting top shows of 2025.
So you can go in there, tap on

639
00:38:33,680 --> 00:38:39,080
the little news new section and
you can see things like top

640
00:38:39,080 --> 00:38:43,800
episodes of 2025, most shared
shows and episodes most followed

641
00:38:44,040 --> 00:38:47,240
and or subscribed shows,
etcetera.

642
00:38:47,280 --> 00:38:50,320
Pretty cool little feature.
So check that out.

643
00:38:50,680 --> 00:38:55,520
All right, I'm going to go to
Ralph who Ralph and I've been

644
00:38:55,520 --> 00:38:58,040
talking this week and Ralph's
going to give us a weekly

645
00:38:58,040 --> 00:39:02,040
segment when we do the news and
Ralph, what are we?

646
00:39:02,040 --> 00:39:05,320
What are we calling this again?
I think we'll call it the

647
00:39:05,320 --> 00:39:08,400
content business topics, maybe
you like.

648
00:39:08,440 --> 00:39:09,920
Something like that.
Yeah, I like that.

649
00:39:10,120 --> 00:39:12,200
Yeah, Business, it's our
business section.

650
00:39:12,200 --> 00:39:14,920
We'll, we'll come up with a, a
clever title, but yeah, this is

651
00:39:14,920 --> 00:39:17,160
our business, Business news
section.

652
00:39:17,360 --> 00:39:19,040
Ralph, take it away.
Yeah.

653
00:39:19,040 --> 00:39:21,960
So being in the business for 30
years, I guess I have some St.

654
00:39:21,960 --> 00:39:24,200
cred for that.
But anyway, today's news is

655
00:39:24,200 --> 00:39:26,640
what's going on with YouTube and
biometric data.

656
00:39:26,960 --> 00:39:30,240
So YouTube is rolling out a new
deep fake detection tool for

657
00:39:30,240 --> 00:39:32,440
creators.
What it's supposed to do is help

658
00:39:32,440 --> 00:39:36,200
you find and remove AI videos
that fake your face or voice.

659
00:39:36,520 --> 00:39:39,240
And here's how it works.
You upload a government ID, you

660
00:39:39,240 --> 00:39:41,560
record a selfie.
And then here's the problem

661
00:39:41,560 --> 00:39:43,400
though, Mark.
You've got to give your consent

662
00:39:43,400 --> 00:39:47,320
to YouTube, Google to process
this biometric data to detect

663
00:39:47,320 --> 00:39:49,800
deepfakes.
The idea here is they're going

664
00:39:49,800 --> 00:39:53,400
to go out and use that data to
go see if someone else is using

665
00:39:53,400 --> 00:39:56,880
your face, using your image,
using your video and let you

666
00:39:56,880 --> 00:39:59,240
know about it.
But the problem with that is

667
00:39:59,440 --> 00:40:04,280
you're given that consent to.
Google, YouTube, Alphabet to use

668
00:40:04,280 --> 00:40:06,880
that biometric data and a lot of
people are concerned about that.

669
00:40:08,720 --> 00:40:10,440
Is anyone concerned about that
here?

670
00:40:10,840 --> 00:40:14,480
I'm curious.
Or because there are some, you

671
00:40:14,480 --> 00:40:16,800
know, Yeah, there there's some
good to this, right?

672
00:40:16,800 --> 00:40:21,040
But some people may feel a
little awkward about giving up

673
00:40:21,040 --> 00:40:24,000
their physical identity.
BC wants to chime in.

674
00:40:24,000 --> 00:40:25,520
Let me check in with BC.
Go for it.

675
00:40:25,880 --> 00:40:28,240
Yeah, I was going to say I was
going to speak to the good about

676
00:40:28,240 --> 00:40:30,160
it.
I was specifically if anyone you

677
00:40:30,160 --> 00:40:33,080
know knows about the whole
Ariana Grande thing, where at

678
00:40:33,080 --> 00:40:38,080
the Singapore launch of Wicked
for Good, she was attacked by

679
00:40:38,080 --> 00:40:42,200
that dude in The Who didn't
Cynthia Rivo pushed him off.

680
00:40:42,240 --> 00:40:45,200
And then I think a couple days
after that happened, I saw an AI

681
00:40:45,200 --> 00:40:49,920
video of Cynthia Rivo air quotes
here saying that her entire

682
00:40:49,960 --> 00:40:53,000
security team should be fired
because what were they doing?

683
00:40:53,000 --> 00:40:54,560
They were paying attention,
yada, yada, yada.

684
00:40:54,880 --> 00:40:58,280
And not only was I thinking that
Cynthia's got a lot more tact

685
00:40:58,280 --> 00:41:01,640
than that, she wouldn't do that,
but also the legal ramifications

686
00:41:01,640 --> 00:41:04,560
if she would have done that.
And this is an AI video too.

687
00:41:04,560 --> 00:41:08,000
So initially I'm hopping on to
the potential good of that.

688
00:41:08,000 --> 00:41:11,960
But yeah, also reflecting on,
I'm not sure how much I want

689
00:41:11,960 --> 00:41:13,440
Uncle Sam looking into me like
that.

690
00:41:13,880 --> 00:41:16,960
Yeah, to be very honest.
But yes, it's quite the

691
00:41:16,960 --> 00:41:19,480
dichotomy there.
It is, it is.

692
00:41:19,480 --> 00:41:22,560
And I, I mean, I've got to think
that that's at least a

693
00:41:22,560 --> 00:41:26,720
possibility that at some point,
at least with all the different

694
00:41:26,720 --> 00:41:31,000
platforms we use, we might have
to provide our likeness so that

695
00:41:31,000 --> 00:41:34,720
we can prevent people using our
identity falsely.

696
00:41:34,880 --> 00:41:37,080
Yeah, Ralph, go ahead.
Yeah, Mark, let me speak into

697
00:41:37,080 --> 00:41:39,200
that because this is something a
lot of people might not know

698
00:41:39,200 --> 00:41:42,840
about, but the IRS and most
government entities went with

699
00:41:42,840 --> 00:41:46,560
this thing called ID me guess
it's been about 18 months or two

700
00:41:46,560 --> 00:41:49,840
years ago.
And a lot more governmental type

701
00:41:49,840 --> 00:41:52,640
entities are doing that where
you have to send them a copy of

702
00:41:52,640 --> 00:41:54,680
your driver's license.
You have to do a selfie video.

703
00:41:54,680 --> 00:41:57,680
So yeah, that information is
getting out there.

704
00:41:58,000 --> 00:42:00,320
And I see it all the time with
my clients.

705
00:42:00,320 --> 00:42:02,680
I do a lot of tax work on the
IRS side.

706
00:42:02,960 --> 00:42:08,400
But I think the big concern here
is in YouTube's privacy policy.

707
00:42:08,600 --> 00:42:11,800
They consider that to be public
information at that point.

708
00:42:12,200 --> 00:42:14,800
And I think that's the part
that's got a lot of people

709
00:42:14,800 --> 00:42:16,560
concerned.
Yes, you want to protect

710
00:42:16,560 --> 00:42:19,720
yourself from the deep, the deep
fakes, but are you willing to

711
00:42:19,720 --> 00:42:23,080
give more sensitive data to that
same big tech company?

712
00:42:23,080 --> 00:42:25,360
Because let's be honest with
each other, what are they going

713
00:42:25,360 --> 00:42:27,760
to use it for?
Are they going to somehow use

714
00:42:27,760 --> 00:42:30,680
that to benefit themselves?
Thank you, Ralph.

715
00:42:30,880 --> 00:42:33,920
Yeah.
So to be continued, we will see

716
00:42:33,920 --> 00:42:36,800
where this goes.
And I mean, overall, I think

717
00:42:36,800 --> 00:42:40,520
it's, I personally like this.
I like that there's this option.

718
00:42:41,120 --> 00:42:45,720
I haven't decided yet if that's
something I would do, but I'm

719
00:42:45,720 --> 00:42:49,400
drawn to it so I could.
All right.

720
00:42:49,400 --> 00:42:53,360
Thank you, Ralph.
Appreciate that and let's keep

721
00:42:53,360 --> 00:42:56,840
it moving you since we talked
about YouTube YouTube shorts

722
00:42:56,840 --> 00:43:01,320
algorithm just hit the brakes
and creators are feeling the

723
00:43:01,320 --> 00:43:06,160
quote UN quote shockwave.
This comes for originally from

724
00:43:06,560 --> 00:43:11,240
someone on LinkedIn.
Mario Joes JOOS and Pod News

725
00:43:11,240 --> 00:43:12,960
picked it up and that's where I
saw it.

726
00:43:13,240 --> 00:43:16,560
Creators across YouTube are
reporting a sudden collapse in

727
00:43:16,560 --> 00:43:21,960
views on older shorts, and new
data suggests it isn't just

728
00:43:22,320 --> 00:43:26,800
seasonal slow down.
A mid-september algorithm shift

729
00:43:26,880 --> 00:43:30,640
appears to be heavily
prioritizing recency, leaving

730
00:43:30,640 --> 00:43:35,640
Evergreen content unexpectedly
tanking and creators scrambling

731
00:43:35,640 --> 00:43:39,000
for answers.
Data pulled from channels

732
00:43:39,000 --> 00:43:43,000
ranging from small creators to
those doing 100 million to a

733
00:43:43,000 --> 00:43:47,800
billion monthly views showed the
same pattern, a steep

734
00:43:47,840 --> 00:43:51,520
performance drop in shorts older
than 28 to 30 days.

735
00:43:51,680 --> 00:43:56,440
The September shift
disproportionately effects back

736
00:43:56,760 --> 00:44:01,240
catalogs, which many creators
rely on for predictable, stable

737
00:44:01,280 --> 00:44:04,720
traffic.
The change pushes creators

738
00:44:04,720 --> 00:44:08,080
toward frequent posting instead
of long term quality or

739
00:44:08,080 --> 00:44:12,560
sustainable growth, and the
behavior resembles competitive

740
00:44:12,560 --> 00:44:17,240
strategies seen on TikTok,
hinting at platform level shifts

741
00:44:17,440 --> 00:44:19,840
rather than a creator focused
update.

742
00:44:20,400 --> 00:44:23,680
While some older shorts still
breakthrough, the algorithm's

743
00:44:23,680 --> 00:44:28,920
recent bias is clear in the data
across multiple channels.

744
00:44:29,920 --> 00:44:33,720
But yeah, I, I have to go back
and look because you know, and

745
00:44:33,720 --> 00:44:37,400
I, I know the article here says
that some shorts breakthrough,

746
00:44:37,400 --> 00:44:41,040
but I've got to say, I have an
old YouTube channel that I

747
00:44:41,040 --> 00:44:45,520
ditched a while ago when for
whatever reason, just, I don't

748
00:44:45,520 --> 00:44:48,480
know if it's coincidentally or
not, but when my Instagram was

749
00:44:48,480 --> 00:44:51,320
hacked several years ago, I end
a lot.

750
00:44:51,320 --> 00:44:54,720
That's what it was because my
old Instagram was hacked and

751
00:44:54,720 --> 00:44:59,440
that one was at Ironic Media.
I also had a YouTube at Ironic

752
00:44:59,440 --> 00:45:02,680
Media.
And so when I lost my Instagram,

753
00:45:02,880 --> 00:45:06,080
I went to Markronic at
Markronic, right?

754
00:45:06,080 --> 00:45:09,120
So why I'm telling you all this
is because that I never took

755
00:45:09,120 --> 00:45:13,840
down that old Ironic Media
YouTube channel and recently

756
00:45:13,840 --> 00:45:18,880
went back to it and discovered I
have a few shorts that are just

757
00:45:18,880 --> 00:45:22,560
blowing up over this past year
and continue to.

758
00:45:23,760 --> 00:45:27,640
It's pushed me to over 1000
subscribers over there and my

759
00:45:27,640 --> 00:45:29,960
actual active YouTube has half
of that.

760
00:45:30,920 --> 00:45:36,000
And so I see some of my old
content still working for me.

761
00:45:36,760 --> 00:45:40,520
Maybe that's just because it was
so popular at some point that

762
00:45:40,920 --> 00:45:42,560
the algorithm continues to push
it.

763
00:45:42,560 --> 00:45:44,320
I don't know.
So a mixed bag.

764
00:45:44,320 --> 00:45:48,280
We'll have to see what happens.
All right, I'm going to go to

765
00:45:48,280 --> 00:45:54,680
UDR for our news story #8 and
how appropriate that you get to

766
00:45:54,800 --> 00:45:59,760
bash Apple a little bit. #8 let
me Scroll down.

767
00:45:59,760 --> 00:46:01,320
It's the apple.
Podcast glitch?

768
00:46:01,760 --> 00:46:07,160
Yeah, OK, so Apple Podcast,
which is pushing random shows

769
00:46:07,560 --> 00:46:12,600
and some look, well, unsafe.
Apple Podcasts have been opening

770
00:46:12,600 --> 00:46:17,200
itself and surfacing unexpected
shows for months.

771
00:46:17,520 --> 00:46:22,040
The issue effects iPhones and
Macs, and some of the podcasts

772
00:46:22,040 --> 00:46:27,280
being surfaced contain broken
code or suspicious links.

773
00:46:27,720 --> 00:46:32,760
One even pointed users toward a
potentially malicious website.

774
00:46:33,320 --> 00:46:38,640
No one knows whether this is a
bug or an exploit or metadata

775
00:46:38,640 --> 00:46:42,480
problem or anything like that,
but it raises serious questions

776
00:46:42,480 --> 00:46:47,920
about platform safety.
So here's a little summary.

777
00:46:48,080 --> 00:46:52,560
Apple Podcast has been open,
opening automatically on users

778
00:46:52,560 --> 00:46:56,360
devices without input.
The app often surfaces

779
00:46:56,360 --> 00:46:59,680
unexpected podcasts from wide
ranges of categories.

780
00:47:00,080 --> 00:47:06,120
Some titles include scrambled
text or odd embedded URLs.

781
00:47:06,680 --> 00:47:10,800
One Surface podcast page linked
to what appears to be a

782
00:47:10,800 --> 00:47:14,160
malicious website.
This behavior has gone on for

783
00:47:14,160 --> 00:47:17,480
months with no official response
from Apple.

784
00:47:17,760 --> 00:47:19,680
Oh really?
Go figure.

785
00:47:20,760 --> 00:47:24,400
OK.
Experts suspect metadata abuse,

786
00:47:24,840 --> 00:47:31,920
feed feed poisoning, or a
vulnerability in Apple's content

787
00:47:31,920 --> 00:47:36,960
handling.
And This is why Nick and I have

788
00:47:36,960 --> 00:47:38,680
nothing to do with that.
Right.

789
00:47:39,800 --> 00:47:44,960
This is the reason so there and
there's nothing in the story

790
00:47:44,960 --> 00:47:46,560
that says that this has been
addressed.

791
00:47:46,560 --> 00:47:49,080
Well, we know that you you
called that out that Apple

792
00:47:49,080 --> 00:47:49,720
hasn't addressed.
This.

793
00:47:49,720 --> 00:47:53,360
Yeah, they haven't responded.
Fascinating figure.

794
00:47:53,480 --> 00:47:56,080
Yeah.
So be careful, I suppose, with

795
00:47:56,080 --> 00:48:00,120
your Apple podcast app.
Yeah, I, I, I haven't seen that

796
00:48:00,120 --> 00:48:01,720
happen.
Although I did tell Dr. this

797
00:48:01,720 --> 00:48:04,400
morning when we were doing some
show prep that all of a sudden

798
00:48:04,560 --> 00:48:08,720
an episode of the PMC started
playing randomly on my computer.

799
00:48:08,720 --> 00:48:11,480
And I was like, I all of a
sudden you're Dr. talking to me

800
00:48:11,480 --> 00:48:13,400
and I don't know where it's
coming from.

801
00:48:13,680 --> 00:48:16,920
And I had to search all through
my different apps open on my

802
00:48:16,920 --> 00:48:18,640
computer.
And yeah, it was the podcast

803
00:48:18,640 --> 00:48:22,080
app, but I think that was just
maybe a key I hit on my

804
00:48:22,080 --> 00:48:23,600
keyboard.
I really don't think, and

805
00:48:23,600 --> 00:48:25,640
certainly I don't think we're a
show that's going to poison

806
00:48:25,640 --> 00:48:27,080
anyone's feed.
We're not.

807
00:48:27,080 --> 00:48:28,880
We don't.
We're not a feed poisoning show.

808
00:48:28,880 --> 00:48:31,120
We're not.
We're not a poisoner, no.

809
00:48:32,080 --> 00:48:34,960
All right, I'm going to keep it
moving with this story.

810
00:48:34,960 --> 00:48:38,120
I, I teased it at the intro.
Everything is becoming

811
00:48:38,120 --> 00:48:40,680
television, and that includes
podcasts.

812
00:48:41,000 --> 00:48:44,120
In his essay Everything Is
Television, Derek Thompson

813
00:48:44,120 --> 00:48:46,920
argues we're witnessing A
sweeping cultural

814
00:48:46,920 --> 00:48:50,000
transformation.
Nearly all media, including

815
00:48:50,000 --> 00:48:55,440
podcasts, are evolving or being
forced into the language of

816
00:48:55,560 --> 00:48:58,680
television.
As short form video AI powered

817
00:48:58,680 --> 00:49:02,720
feeds and video podcasts rise,
the old boundaries between media

818
00:49:02,720 --> 00:49:07,360
platforms blur for podcasts.
For the podcasting world, that

819
00:49:07,360 --> 00:49:11,520
means rethinking format,
distribution and what listening

820
00:49:11,640 --> 00:49:15,000
audiences, quote UN quote, even
look like in 2025.

821
00:49:15,320 --> 00:49:18,280
Those are not necessarily all my
thoughts and opinions.

822
00:49:18,280 --> 00:49:21,120
Those are those come from the
article.

823
00:49:21,480 --> 00:49:25,040
And Speaking of that article,
giving a little more from it.

824
00:49:25,040 --> 00:49:30,440
Podcasts are increasingly
becoming YouTube shows, which we

825
00:49:30,440 --> 00:49:33,880
all know.
Thompson is saying video podcast

826
00:49:33,880 --> 00:49:38,680
consumption is growing 20 times
faster than audio only shows,

827
00:49:38,680 --> 00:49:41,600
and many top podcasts now offer
video versions.

828
00:49:42,280 --> 00:49:44,440
I'm not.
Again, I can't verify some of

829
00:49:44,440 --> 00:49:46,440
these stats.
These are coming from the

830
00:49:46,560 --> 00:49:50,400
author.
Audio only may no longer cut it.

831
00:49:50,640 --> 00:49:53,760
He says that for podcasters
aiming for scale or long term

832
00:49:53,760 --> 00:49:57,840
relevance, sticking strictly to
audio could feel like swimming

833
00:49:57,840 --> 00:50:02,360
against the tide, especially as
the broader media ecosystem

834
00:50:02,360 --> 00:50:05,000
bends toward visual flow.
Yes, Ralph I.

835
00:50:05,240 --> 00:50:07,000
Was just going to comment on
what you're talking about there

836
00:50:07,000 --> 00:50:10,880
because I noticed in the last
like 7 to 10 days, all of the

837
00:50:10,880 --> 00:50:15,160
quote coaching gurus are talking
about, oh, you, I've always told

838
00:50:15,160 --> 00:50:17,040
you when I'm, when it's time to
get on YouTube, I'm going to

839
00:50:17,040 --> 00:50:18,280
tell you it's time to get on
YouTube.

840
00:50:18,280 --> 00:50:20,600
And they're all saying it.
Now, Mark, all of a sudden you

841
00:50:20,600 --> 00:50:23,280
got to be on YouTube.
I must have heard five different

842
00:50:23,440 --> 00:50:26,600
coaching gurus this past week
put out content that says this

843
00:50:26,600 --> 00:50:28,320
is the time you've got to get on
YouTube.

844
00:50:28,320 --> 00:50:30,280
So I might kind of follow what
you're saying there.

845
00:50:30,680 --> 00:50:31,640
Interesting.
Yeah.

846
00:50:32,120 --> 00:50:36,840
And I, like I said earlier, I
think really success is defined

847
00:50:36,840 --> 00:50:40,760
by you and, and what you're
going for, what your goals are,

848
00:50:41,040 --> 00:50:43,960
right?
So if your goal is that you want

849
00:50:43,960 --> 00:50:48,600
as many eyes and ears on your
podcast, you just want to rack

850
00:50:48,600 --> 00:50:52,360
up the views, rack up the
downloads, that's your goal then

851
00:50:52,360 --> 00:50:56,240
yeah, you probably, I hate
saying it, but I'll just say it

852
00:50:56,240 --> 00:51:00,800
for this conversation, you have
to go on video to increase your

853
00:51:01,080 --> 00:51:04,080
chances of more views and more
downloads.

854
00:51:04,280 --> 00:51:08,840
But if your goal is to, let's
say, grow a business, get more

855
00:51:08,840 --> 00:51:13,200
clients, then you don't have to
have the whole world listening.

856
00:51:13,200 --> 00:51:15,360
In fact, you don't want to have
the whole world listening.

857
00:51:15,400 --> 00:51:17,440
They they're not going to care
about it anyway.

858
00:51:17,640 --> 00:51:21,400
You want to try to get in front
of your audience, your target

859
00:51:21,400 --> 00:51:23,600
audience.
That's the key.

860
00:51:23,600 --> 00:51:26,800
And that's maybe your definition
of success.

861
00:51:26,920 --> 00:51:30,520
But what happens is, is that the
waters get muddied when the

862
00:51:30,520 --> 00:51:35,200
gurus say this is the time you
got to get on video without any

863
00:51:35,200 --> 00:51:37,240
context.
If they're going to say that,

864
00:51:37,240 --> 00:51:39,400
OK, say it.
And I know sometimes it's just

865
00:51:39,400 --> 00:51:41,560
for click bait too.
But if you're going to say it,

866
00:51:41,560 --> 00:51:44,520
say it.
But say, get a little more

867
00:51:44,520 --> 00:51:46,960
specific.
Tell me if if that's my goal,

868
00:51:46,960 --> 00:51:49,080
then, yeah, to get as many views
as possible.

869
00:51:49,080 --> 00:51:51,800
Now's the time.
Get on YouTube and have an audio

870
00:51:51,800 --> 00:51:53,760
podcast.
But I just don't believe that's

871
00:51:54,000 --> 00:51:56,040
as far as independent podcasters
go.

872
00:51:56,040 --> 00:51:58,760
That's really not their goal.
Maybe if they're just an overall

873
00:51:58,760 --> 00:52:02,720
entertainment podcast, maybe
that's something that you can

874
00:52:03,080 --> 00:52:07,320
can get you more views and and a
more general audience, but I

875
00:52:07,320 --> 00:52:10,040
don't believe really that's what
the success of podcasting is.

876
00:52:10,040 --> 00:52:11,720
And I've already explained.
So I'll stop there.

877
00:52:11,960 --> 00:52:16,400
By the way, Congrats to Billy on
his five year clubhouse

878
00:52:16,400 --> 00:52:18,960
anniversary.
So he put that in the chat

879
00:52:18,960 --> 00:52:19,680
there.
Yes.

880
00:52:19,680 --> 00:52:23,040
And he has the little balloon
icon on his profile picture.

881
00:52:23,320 --> 00:52:27,960
Happy anniversary to you Billy.
And with that gang, we are going

882
00:52:27,960 --> 00:52:30,960
to call it a day for news and
comment.

883
00:52:30,960 --> 00:52:32,600
Thank you all for the
contributions.

884
00:52:32,600 --> 00:52:35,200
This was a fun one.
Lots of engagement, lots of

885
00:52:35,200 --> 00:52:38,640
different voices participating.
That's my kind of episode of the

886
00:52:38,640 --> 00:52:41,280
podcasting morning chat.
And if you want to find more

887
00:52:41,280 --> 00:52:43,840
episodes, go to
podcastingmorningchat.com.

888
00:52:44,040 --> 00:52:47,480
You can find our whole 400 plus
episode list there.

889
00:52:47,760 --> 00:52:51,720
And you can always find us on
your favorite podcast platform.

890
00:52:51,720 --> 00:52:55,640
So until tomorrow for our
evaluation episode, make it a

891
00:52:55,640 --> 00:52:57,680
great day everybody.
Take care.