496. Podcast Piracy, Apple Video, and the Future of Growth

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Good morning podcasters.
Today is Wednesday, April 15th,

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2026, and today it's our podcast
news and comment edition

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covering rising podcast piracy
threats, why treating your show

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like a real business matters
more than ever, and surprising

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new creator earnings shaking up
the industry.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom right, no top right hand
side of the screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, etcetera,
please share this with a fellow

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podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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The Podcasting Morning Chat is
powered by Ironic Media, helping

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podcasters launch, Polish and
grow great shows, and by Content

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Creators Accountant, helping
creators build real business

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behind their content.
Good morning again podcasting

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morning chat.
Thank you so much for being

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here.
I am your host Mark Ronik and

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currently on stage with me.
My Co hosts we have DRFA, Ralph

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Estep, Sid Meadows, Jonathan
Howard, Nick Naulback and BC

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Babbles.
And from the audience Tide AKA

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Nikki has joined us on stage as
well.

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Thank you for being up here
Nikki, and hello to Bez, our

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first audience member in the
Clubhouse chat.

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And if you are watching us on
video and want to know more

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about how to join us on stage
here on Clubhouse, just go to

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podcastingmorningchat.com/join
us.

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Also quick note while you're
typing in podcasting morning

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chat.com do a slash EPC live
empowered podcasting conference

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live EPC live.
We are going Live Today myself,

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my business partners Co host
Jason Sir Cone, Rich Perry and

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also Hall of Famer Dave Jackson
joining us live.

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He is one of our partners for
Empowered Podcasting,

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specifically Pod Page and Dave
is a big part of Pod Page.

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So we're going to talk to Dave a
little bit about Pod Page, a

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little bit about podcasting
should be a good time.

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So come join us there 1:00 PM
Eastern today, April 15th tax

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Day, which happens to be well,
we'll get to it in a minute.

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I'll pause right there and I
will remind you that you if

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you're interested in some free
podcast gear, you may want to

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pay attention here because we
are in the final days of the

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chance to win Ralph E Steps Rd.
Caster Duo plus a free

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monetization strategy session
with him designed to help you

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make smarter moves with your
show, particularly financial and

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monetization moves.
The duo is a great piece of gear

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because it helps you sound
Polish.

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It works really well with
multiple audio sources and gives

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you hands on control over your
live production all in one

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compact unit.
And when I say compact, I mean

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it.
It's smaller size makes it

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especially convenient if you're
traveling on the go, recording

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on the go.
So check that out over at

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Podcasting Morning chat.com/duo
and you can find multiple ways

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to enter multiple chances to
win.

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So go there, increase your odds
to win a chance at Ralph's

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Roadcaster duo.
OK, let's dive in to the news.

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And as I like to do when we
start our news segments every

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Wednesday, 1st, a little bit of
data for you.

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And I'm reading straight from
podcastbusinessjournal.com.

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This is where I get this
specific data.

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They say that a helpful number
to understand the amount of

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podcasts being created is the
total number of quote active

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podcasts.
End Quote.

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These are podcasts that are
still being updated and

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therefore actively marketing
themselves.

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If you are making shows, podcast
episodes, you might consider

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this number to be your
competition.

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Even though that's not my
favorite word to use in this

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space.
But rather than the big number

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of almost 5 million podcasts
that podcast index reports.

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So with that being said, the
total podcast updated in this

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past week, 182,544 thousand,
which happens to be down 2.2%

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from the previous week.
And if we want to look at the

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last 30 days of podcasts that
have been updated, we're looking

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at 365,000 and change, which is
up a half a percent from the

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previous month.
All right, let's go to UDR for

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our top five lists, both from
Apple and not Spotify this week.

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Go for it.
Right, so the first one I want

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to give you is going to be Apple
and #5 is the Joe Rogan

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Experience.
Love that.

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Number 4 is Pod Save America #3
Tiffany Day, 5 #2 is Crime

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Junkie, and the number one
podcast on Apple is The Daily.

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I think the timpani cut you off
there at #3 I think that was

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Dateline.
Oh.

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It was dateline.
Right.

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Got it.
OK.

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Crime Junkie and number one was
daily, so then the next one is

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good.
Pods top five, always fun.

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So #5 is morbid #4 is up first
from NPR #3 Coffees up dip.

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Dip number. 3 is Ted Talk daily,
number 2 is well, that's

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interesting, and the number one
is the daily.

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Number one is the daily again,
OK.

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And by the way, we are not
editing out those slips.

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I will take that.
I will take those lumps and be

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OK with it.
That's fine.

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We'll leave them there.
Thank you, Dr. Yeah, Morbid.

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Let's see that description is
It's a lighthearted nightmare in

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here, weirdos.
That's how the description

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starts.
Morbid is a true crime, creepy

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history and all things spooky
podcast hosted by an autopsy

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technician and a hair stylist.
Interesting.

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All right, well I could see
there would be intrigue with

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that kind of show.
So not surprised to see that at

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#5 have not listened to Morbid
yet, but I am interested now.

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OK cool.
Thank you Dr. for those top

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fives.
Appreciate that and let's keep

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it moving with some events.
I will make these short and

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sweet today.
These are all events happening

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this very week.
So Military creator Con, we've

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talked about that a few times.
That's happening in Arlington,

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TX April 16th.
I think it's for more than one

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day.
Sid, I know you're in the area

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and I know although you're not
necessarily a military creator,

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I know you know several people
that are going to be there.

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Are you going to actually go
check this out?

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Oh, thank you so much for this
reminder Mark.

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I am not going to the event
itself, however.

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Tomorrow, Thursday.
Tomorrow is Thursday, right?

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I'm having dinner with Shay,
Janae, Sean and Simona and I get

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to meet little baby Sunny
tomorrow.

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Oh, wow.
Simona's newborn.

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That's awesome.
Very cool, Sid.

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Thank you.
For yeah, we're having dinner at

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5:30 and then we're going to,
I'm going to go, I'm going to be

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there plus one to the opening
event and then I'm coming home.

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So cool, Very, very cool.
Glad you're going to see all of

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those community members.
Please take pictures and post

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them in our Facebook group or
send them to me and I will Very

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cool.
Thank you Sid for sharing that.

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Also, by the way, we haven't
talked about this in a couple

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weeks, but Podcasting Made
Simple live, that is Alex

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Sanfilippo's event.
He is of course the founder of

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Podmatch and Podcasting Made
Simple is his podcast, but every

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quarter he does a live event
virtually and that is usually

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hosted by multiple voices in the
podcast industry.

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So consider it similar to like a
convention but a one day event

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all online.
Check that out.

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You can find out more at
podmatch.com or just Google

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Podcasting Made Simple live.
By the way, BCI saw you flash of

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pepper earlier and I forgot to
go to you.

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Did you want to add anything or
ask anything?

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Yeah, I was going to say with
those a couple of mess ups

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earlier, Ralph, it's time for
you to make a new Jingle foam

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Mark called Buttons are Hard.
That is true.

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That is my infamous mistake that
I've made all through

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podcasting.
I have a problem hitting the

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right buttons and I accept that
it is what it is.

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All right.
And finally, as I mentioned

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earlier, Empowered Podcasting
Live does happen today, 1:00 PM

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Eastern.
We have some big announcements

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including, well, I'm just going
to tell you, well, I don't want

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to tell you yet.
It has to do with our speaker

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deadline today.
So if you haven't submitted yet,

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now is a good time to go and do
that.

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Empoweredpodcasting.com/speakers
and Apply to Speak If you've got

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some knowledge, experience that
you think is valuable and other

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00:10:12,640 --> 00:10:16,120
podcasts may want to know it
would love for you to apply to

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speak.
You can do a presentation 30

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minutes or a workshop style,
which would be we give you an

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extra 15 minutes on that 45
minutes so it can be a little

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more interactive.
So go check that out.

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Go apply today.
I promise you, if you've got

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experience doing this, you
probably have some knowledge to

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share with some fellow
podcasters.

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So go check that out.
Now again, button pressing.

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I got to play this quick tip,
smart move.

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Yeah, content creators business
fight.

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Let's go to the content creators
business by which is brought to

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you by the guy who's hosting
this segment, Ralph Estep,

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junior of Content
creatorsaccountant.com.

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If you don't know by now, Ralph
is a licensed accountant, also

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happens to be my accountant.
I think Dr. could use his help

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as well.
That's a pre show discussion we

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had earlier.
With over 30 years of experience

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at
contentcreatorsaccountant.com.

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Ralph helps creators stop
guessing about taxes and money,

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turning financial chaos into
clarity.

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So I highly recommend Ralph.
He really helped us big time

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with our taxes this year.
We are very happy with the

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results of it.
So thank you, Ralph, for that.

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And I know today it must be like
a holiday for you or at least a

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celebration for you because
April 15th is the tax deadline.

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All right, Ralph, I know you
have two interesting stories

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today.
Take it away.

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I do and thank you.
Yeah, a little bit of a

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celebration today, but I woke up
not feeling great today.

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So I might have about 80% of my
normal energy, but we'll get

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through it.
So this first one, the title of

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this is your podcast is a
Business.

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Are you running it like 1?
And when I saw this, I thought

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this is perfect.
Now this was a recent article by

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a law firm named Loeb and Loeb.
This is by entertainment

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attorney and Kennedy McGuire.
And her basic contention is that

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podcasting has matured from some
side hustle into a real business

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model.
And I loved it when she said

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that because I agree 100%.
Now here's the thing she said in

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the article, which I 100% agree
with.

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Podcasting is no longer just
make a show and hope it pops.

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The article's core argument is
that podcasting is now an

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enterprise play, and early
business decisions can shape

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whether a show becomes a lasting
brand or a dead end.

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I thought that was really
important.

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And the next thing she said is
YouTube has changed the game

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because it's solved discovery
now.

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I think that's something a lot
of us could argue about, but it

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basically says that the audio
only podcasts were harder to

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stumble onto and YouTube's
autoplay and recommendation

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engine now helps grow
organically and make them

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attractive to brands.
Now she also pivots, and I'm

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going to talk about this in a
few minutes, to video and video

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creates a bigger upside, but she
also notes it raises the cost of

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entry and she is very right
about that.

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The move from audio to video
makes podcasting more powerful

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commercially, but it also makes
production more expensive and

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creates new barriers for smaller
creators, which IA 100% agree

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with.
The next thing she mentioned in

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the article, and this is this is
where a great article.

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We'll put a link to it in the
show notes, but the Conversation

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podcast, she took a little bit
and talked about that has become

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the dominant, partly because
it's cheaper to do that.

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And the article notes that host
and guest formats are more

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accessible than heavily produced
narrative shows because they

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require less research, writing
and post production.

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And actually what we're seeing
is a trend that those shows are

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actually performing well.
They're retaining their

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audience, and they're really
working.

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And here's the big take away.
The smartest creators decide the

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00:13:55,520 --> 00:13:58,440
end game on day one.
One of the strongest points in

228
00:13:58,440 --> 00:14:01,160
this piece is that creators need
to know whether the show is a

229
00:14:01,160 --> 00:14:04,840
marketing tool, a passion
project or the foundation of a

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00:14:04,840 --> 00:14:07,080
media company before signing
deals.

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00:14:07,640 --> 00:14:09,000
And that really was the big
thing.

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00:14:09,000 --> 00:14:11,840
She talks about blurring the
lines between television and

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00:14:11,840 --> 00:14:14,200
podcasting.
And there's a bunch of

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00:14:14,200 --> 00:14:16,200
opportunities with bigger
audiences.

235
00:14:16,200 --> 00:14:18,760
And the other thing she mentions
here, and if she's an attorney,

236
00:14:18,760 --> 00:14:20,160
understand where she's coming
from here.

237
00:14:20,400 --> 00:14:23,840
Bigger audiences mean bigger
legal targets and that's where

238
00:14:23,840 --> 00:14:25,160
we always have to be aware of
that.

239
00:14:25,360 --> 00:14:27,760
But the bottom line is this.
Winning podcasters will look

240
00:14:27,760 --> 00:14:31,080
more like mini media companies
and I think we're seeing that.

241
00:14:31,360 --> 00:14:33,960
So the take away here is that
podcasting is no longer just

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00:14:33,960 --> 00:14:37,400
content, it's IP.
And I'm going to leave you with

243
00:14:37,400 --> 00:14:38,840
this.
The story says the future of

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00:14:38,840 --> 00:14:42,280
podcasting belongs to creators
who think like owners, not just

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00:14:42,280 --> 00:14:45,200
performers.
And I think that is well said.

246
00:14:45,840 --> 00:14:48,080
Yeah, well said.
On point with a lot of

247
00:14:48,080 --> 00:14:52,040
discussions we've had as of late
too that we, yeah, we got to

248
00:14:52,040 --> 00:14:54,840
really if, if we want to
monetize, if we want our

249
00:14:54,840 --> 00:14:58,360
podcasts to be successful,
depending on your definition of

250
00:14:58,360 --> 00:15:00,960
success, I think we do have to
treat it like a business.

251
00:15:00,960 --> 00:15:03,840
We really do.
And yeah, it's like you were

252
00:15:03,840 --> 00:15:07,160
saying in the article there like
a media company because there

253
00:15:07,160 --> 00:15:11,400
are way more components to a
podcast than just the podcast.

254
00:15:12,120 --> 00:15:14,600
Yeah, and there's a place for
hobby podcasting, but I think

255
00:15:14,600 --> 00:15:17,080
you just have to understand that
from the front end, if that's

256
00:15:17,080 --> 00:15:21,760
your goal, it's a completely
different set up. 100% agreed

257
00:15:21,760 --> 00:15:23,960
with that.
OK, so with that Ralph here.

258
00:15:24,000 --> 00:15:26,400
Well, I was going to clean the
slate and do a little whoosh for

259
00:15:26,400 --> 00:15:27,800
you, but I don't want to hit the
wrong button.

260
00:15:27,800 --> 00:15:30,320
So whoosh, what's our next
story?

261
00:15:30,320 --> 00:15:32,360
So.
The next thing is I attended the

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00:15:32,360 --> 00:15:36,960
Captivate HLS webinar yesterday
and this is all about Apple

263
00:15:36,960 --> 00:15:40,320
rolling out the video and I just
wanted to go through.

264
00:15:40,320 --> 00:15:45,000
I grabbed a couple clips from
Elsie Escobar and Rob Walsh, and

265
00:15:45,000 --> 00:15:47,320
if you want to play the first
clip, Mark, we'll start there.

266
00:15:48,000 --> 00:15:50,520
I will.
And side note, I think I've

267
00:15:51,200 --> 00:15:52,640
convinced.
Well, it didn't really take a

268
00:15:52,640 --> 00:15:55,440
lot of convincing, but I think
Elsie is going to be a speaker

269
00:15:55,440 --> 00:15:59,320
at Empowered Podcasting this
August, so I'm really excited

270
00:15:59,320 --> 00:16:02,160
about that.
She is one awesome woman,

271
00:16:02,160 --> 00:16:04,960
especially when it comes to this
podcasting industry.

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00:16:05,120 --> 00:16:06,440
Let's hear what they have to
say.

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00:16:07,200 --> 00:16:11,000
So the question, this is from
the content creators accountant

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00:16:11,040 --> 00:16:14,720
and they asked how is the
separate audio file going to

275
00:16:14,720 --> 00:16:18,200
work if the listener wants to
switch between audio and video.

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00:16:18,680 --> 00:16:22,920
Now in my understanding from
this is that if you upload a

277
00:16:22,920 --> 00:16:29,000
video into the video using HLS,
that's what's going to go into

278
00:16:29,000 --> 00:16:34,160
Apple Podcasts and it's going to
use the audio from your video.

279
00:16:35,520 --> 00:16:41,880
The extra audio that you would
like to upload separately is

280
00:16:41,880 --> 00:16:47,920
going to go to all of the other
apps that support audio.

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00:16:48,680 --> 00:16:51,800
Via RSS.
Via RSS for the podcast app.

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00:16:51,800 --> 00:16:56,080
So it's not going to like if you
upload a separate edit of your

283
00:16:56,080 --> 00:16:59,360
audio.
If that is not going to go into

284
00:16:59,360 --> 00:17:04,200
Apple Podcasts, it's going to
pull the audio from the video

285
00:17:04,760 --> 00:17:07,880
and then the special audio is
going to go everywhere else.

286
00:17:08,440 --> 00:17:10,760
Interesting.
Any if and if anyone has

287
00:17:10,760 --> 00:17:14,400
questions, comments while we're
playing these clips and want to

288
00:17:14,400 --> 00:17:17,160
respond to them, by all means
raise your hand.

289
00:17:17,160 --> 00:17:20,720
Let me know and we'll come to
you because I am sure there will

290
00:17:20,720 --> 00:17:24,520
be at least some questions or
comments on some of this stuff.

291
00:17:24,520 --> 00:17:26,119
But Ralph, please continue.
Yeah.

292
00:17:26,119 --> 00:17:28,840
And this was interesting because
this kind of reaffirmed some

293
00:17:28,840 --> 00:17:31,600
things that we've been saying.
But the good news about that

294
00:17:31,600 --> 00:17:34,320
though, at this stage at least
you have the option.

295
00:17:34,320 --> 00:17:36,600
Now this is just Captivate.
I'm not sure what the other

296
00:17:36,600 --> 00:17:38,440
platforms are going to do, but I
think they're going to follow

297
00:17:38,440 --> 00:17:41,800
suit based on what I'm seeing
here that if you can upload a

298
00:17:41,800 --> 00:17:44,360
separate RSS feed.
But if you want to go on to the

299
00:17:44,360 --> 00:17:46,760
second clip, Mark, now we're
going to get into cost

300
00:17:46,760 --> 00:17:48,400
discussions.
And this is where it really got

301
00:17:48,400 --> 00:17:50,920
interesting for me.
OK, I'll play that in a moment.

302
00:17:50,920 --> 00:17:54,640
Two things.
One, the separate RSS feed.

303
00:17:54,640 --> 00:17:58,520
So that would mean then that
your show would exist twice on

304
00:17:58,520 --> 00:18:00,920
in the Apple directory.
Not the way I understand it.

305
00:18:01,080 --> 00:18:03,080
The way I understood it is
you're not going to have a

306
00:18:03,080 --> 00:18:05,480
separate show in the Apple
directory.

307
00:18:05,920 --> 00:18:09,760
That RSS feed is going to be
attached to your show and that's

308
00:18:09,760 --> 00:18:13,080
going to go out to the other
apps who aren't using the video

309
00:18:13,080 --> 00:18:15,040
feed.
They they talked about that a

310
00:18:15,040 --> 00:18:17,680
little bit and there definitely
was no place for this to be a

311
00:18:17,680 --> 00:18:20,600
second feed.
So I don't believe that's going

312
00:18:20,600 --> 00:18:23,040
to be the case, Mark.
OK, gotcha.

313
00:18:23,040 --> 00:18:25,080
All right.
And by the way, shout out to Tim

314
00:18:25,080 --> 00:18:27,560
in the audience who joined us.
Tim, I'd been thinking about you

315
00:18:27,560 --> 00:18:32,200
because I know you had some
medical stuff and I'm hoping

316
00:18:32,200 --> 00:18:33,960
you're feeling better.
We didn't see you for a couple

317
00:18:33,960 --> 00:18:35,800
days, so I was just thinking
about you.

318
00:18:35,800 --> 00:18:37,080
Hope you're doing well.
My friend.

319
00:18:37,360 --> 00:18:40,000
Nick had something before we go
to the next clip.

320
00:18:40,000 --> 00:18:41,280
Go ahead, Nick.
Good morning.

321
00:18:41,280 --> 00:18:42,840
Hey.
Good morning, everybody.

322
00:18:43,040 --> 00:18:47,720
One thing like that's really
interesting that one you're able

323
00:18:47,720 --> 00:18:50,480
to upload both and they both do
exist.

324
00:18:51,080 --> 00:18:55,200
And it wouldn't surprise me and
will be kind of cool if you were

325
00:18:55,200 --> 00:19:01,000
able to utilize that RSS feed
for like years paid listeners,

326
00:19:01,440 --> 00:19:04,080
like if you wanted to run some
kind of like, I think Apple has

327
00:19:04,080 --> 00:19:05,280
their own like paid tier, don't
they?

328
00:19:06,080 --> 00:19:08,520
They do.
Where, yeah, so you could

329
00:19:08,720 --> 00:19:11,680
essentially have your video
feed, which is going to be

330
00:19:11,680 --> 00:19:17,360
probably your your cut version
of the episode, but then in the

331
00:19:17,360 --> 00:19:21,560
future maybe you'd be able to
offer that full quote UN quote

332
00:19:21,560 --> 00:19:26,520
raw edit of the podcast, like
the full version to your paid

333
00:19:26,520 --> 00:19:28,520
subscribers.
Not saying that's what they're

334
00:19:28,520 --> 00:19:30,040
doing, but that that would be
pretty neat.

335
00:19:30,120 --> 00:19:34,360
And definitely within the realm
of their capabilities if that

336
00:19:34,360 --> 00:19:35,760
was something that they could
offer in the future.

337
00:19:36,520 --> 00:19:38,960
Yeah, very cool.
I have no idea if that is on the

338
00:19:38,960 --> 00:19:42,440
horizon or not, Ralph.
I will interject one thing, and

339
00:19:42,440 --> 00:19:43,840
I don't know the answer to that
question.

340
00:19:44,080 --> 00:19:46,840
The one thing I will interject
is Captivate has made the

341
00:19:46,840 --> 00:19:50,400
decision to post the video in
78720P.

342
00:19:50,760 --> 00:19:53,240
So some people kind of grumbled
about that.

343
00:19:53,520 --> 00:19:57,480
You can upload a 1080MP4 file,
but they're still going to cut

344
00:19:57,480 --> 00:19:59,440
it down to a 720.
They're actually going to cut it

345
00:19:59,440 --> 00:20:02,800
down to three different levels.
Depending upon how you want to

346
00:20:02,800 --> 00:20:04,440
view it, depending upon your
bandwidth.

347
00:20:04,680 --> 00:20:06,000
But they didn't specifically
speak.

348
00:20:06,000 --> 00:20:09,440
But my big take away for this
piece is understand if you're

349
00:20:09,440 --> 00:20:13,240
doing a deeper audio edit, once
you flip that switch to go to

350
00:20:13,240 --> 00:20:16,800
video on Apple, your people on
Apple aren't going to get that

351
00:20:16,800 --> 00:20:19,360
deeper RSS feed.
They're just not going to get

352
00:20:19,360 --> 00:20:22,400
that anymore.
Matt, I saw you put something in

353
00:20:22,400 --> 00:20:25,080
the chat.
Did you want to say it here on

354
00:20:25,080 --> 00:20:27,560
stage?
Caught me out again not eating

355
00:20:27,560 --> 00:20:28,760
an apple though.
Morning.

356
00:20:28,960 --> 00:20:32,240
I missed the captivate thing and
obviously just stumbled into the

357
00:20:32,240 --> 00:20:35,640
room trying to quietly pick a
seat at the back of the

358
00:20:35,640 --> 00:20:36,960
classroom.
So I noticed.

359
00:20:37,760 --> 00:20:42,840
But I said 720P480P and 240P as
the three available resolutions

360
00:20:42,840 --> 00:20:45,480
from Captivate.
Is that kind of what people are

361
00:20:45,480 --> 00:20:47,640
angling too?
Yeah, that's correct, Matt.

362
00:20:47,640 --> 00:20:50,160
And the reason they're doing
that, and they were very clear

363
00:20:50,160 --> 00:20:54,000
about that, is the cost, because
the cost of storing those 4K

364
00:20:54,000 --> 00:20:57,960
files was so high that they
couldn't make it valuable to the

365
00:20:58,080 --> 00:21:00,920
customers.
So, yeah, yeah, go ahead, Matt.

366
00:21:01,400 --> 00:21:04,280
Just very quickly, I did catch
the end and there was a lot of

367
00:21:04,280 --> 00:21:09,200
discussion in the chat from that
live stream about the cost and

368
00:21:09,200 --> 00:21:11,960
the structure of it.
The big question for me from

369
00:21:11,960 --> 00:21:14,320
that was going to be whether
they hosted the video themselves

370
00:21:14,320 --> 00:21:17,880
or did a transistor beta where
they were going to connect

371
00:21:18,240 --> 00:21:21,160
outsourced video streaming to
somewhere else.

372
00:21:21,680 --> 00:21:24,160
But I think what John has
actually put in the chat here is

373
00:21:24,160 --> 00:21:26,200
the juice worth the squeeze?
I think that's the biggest

374
00:21:26,200 --> 00:21:27,640
question people have been asking
themselves.

375
00:21:27,640 --> 00:21:32,960
And what Elsie and Rob were
making very clear is that, guys,

376
00:21:32,960 --> 00:21:35,040
this is one thing of a little
bit.

377
00:21:35,440 --> 00:21:38,560
This isn't someone discovering a
gold mine in the middle of

378
00:21:38,560 --> 00:21:41,080
nowhere.
And I was wondering if there's

379
00:21:41,160 --> 00:21:44,480
plenty of gold mines there.
If 6000 people roll up and this

380
00:21:44,480 --> 00:21:51,240
turns out to be terrible for
5980 of those people, then it's

381
00:21:51,240 --> 00:21:52,480
not going to be worth the
squeeze.

382
00:21:53,040 --> 00:21:56,880
So this is video podcasting.
It's not the gold rush, you

383
00:21:56,880 --> 00:21:59,920
know.
Yeah, and John has joined us in

384
00:21:59,920 --> 00:22:05,560
the chat and John is the editor
for Elsie and Rob's show.

385
00:22:05,560 --> 00:22:09,400
And this technically wasn't
their show yesterday, but still

386
00:22:09,400 --> 00:22:11,840
worth mentioning.
And John says, is the juice

387
00:22:11,840 --> 00:22:15,040
worth the squeeze?
All this extra work and cost for

388
00:22:15,040 --> 00:22:19,160
one app that who knows how many
people will watch the video.

389
00:22:19,160 --> 00:22:22,040
I'm there with you.
And I see Nick and Jonathan both

390
00:22:22,040 --> 00:22:26,720
are making fun of some of these
resolution sizes here, 240.

391
00:22:26,720 --> 00:22:29,240
Nick says people watching from
an old Nokia.

392
00:22:30,640 --> 00:22:34,080
Yeah, I'm not sure the need for
the smaller resolution size, but

393
00:22:34,080 --> 00:22:36,040
they're doing it.
I don't know, maybe they want

394
00:22:36,080 --> 00:22:37,440
to.
Maybe they feel like having

395
00:22:37,440 --> 00:22:41,200
options offsets the fact that
they don't have the higher

396
00:22:41,200 --> 00:22:45,560
resolution 1080P, which just
really actually, I mean, I get

397
00:22:45,560 --> 00:22:49,200
why because it's a cost savings
thing, but in this day and age,

398
00:22:49,200 --> 00:22:53,080
it feels weird not to offer the
higher definition resolution.

399
00:22:53,480 --> 00:22:55,560
Alex, did you want to add
something before we go to the

400
00:22:55,560 --> 00:22:57,840
next clip?
Yeah, it's, it's an interesting

401
00:22:57,840 --> 00:23:00,000
conversation.
I'm like Matt, I kind of snuck

402
00:23:00,040 --> 00:23:02,280
in, you know, it's, it'll be
interesting.

403
00:23:02,280 --> 00:23:04,360
Like you just said.
Why did they offer it?

404
00:23:04,360 --> 00:23:06,920
But at the same time, who knows
if they're going to roll out at

405
00:23:06,920 --> 00:23:10,680
the, you know, down the road.
I mean, I, I don't know if it's

406
00:23:10,680 --> 00:23:12,880
going to be, I don't know.
I had a train of clock and I

407
00:23:12,880 --> 00:23:14,000
just lost it.
So never mind.

408
00:23:14,280 --> 00:23:16,960
Welcome to my world.
Yes, Matt, go ahead.

409
00:23:17,480 --> 00:23:19,280
What I will say, and I can't
remember if I said it on this

410
00:23:19,280 --> 00:23:23,280
show before or somewhere else,
but people should be looking to

411
00:23:23,280 --> 00:23:28,840
Sam Sethi with his True Fans
platform as kind of the

412
00:23:28,840 --> 00:23:33,720
foundational model for how this
will probably work for podcast,

413
00:23:33,720 --> 00:23:36,880
how it hosts ongoing.
Yeah, I think actually Matt

414
00:23:37,040 --> 00:23:40,560
Ralph is working on getting Sam
to come join us one morning to

415
00:23:40,560 --> 00:23:42,320
talk about that.
Great.

416
00:23:42,600 --> 00:23:46,000
Yeah, that'll be wait for that,
because the way he's built that

417
00:23:46,000 --> 00:23:50,600
platform is exactly what
everyone will be doing with HLS

418
00:23:50,600 --> 00:23:52,080
anyway to some degree.
So.

419
00:23:52,080 --> 00:23:55,520
OK, Yeah, cool, cool.
And I don't know about you, but

420
00:23:55,680 --> 00:23:59,040
I often when I hear true fans, I
immediately think it's only

421
00:23:59,040 --> 00:24:00,440
fans.
And then I have to remind

422
00:24:00,440 --> 00:24:03,640
myself, no, podcasting is not on
that platform.

423
00:24:04,120 --> 00:24:05,520
It's true fans.
Yes.

424
00:24:05,680 --> 00:24:09,120
OK, so Ralph, I've been
sidebarring here.

425
00:24:09,120 --> 00:24:10,600
Do you want me to play clip two?
Yeah.

426
00:24:11,000 --> 00:24:13,000
Go ahead and play clip 2,
because this is where we cut to

427
00:24:13,000 --> 00:24:15,520
the chase about cost, which a
lot of people were wondering

428
00:24:15,520 --> 00:24:17,040
about.
All right, let's do it.

429
00:24:18,280 --> 00:24:21,000
Here is that question.
How will this affect pricing?

430
00:24:21,000 --> 00:24:25,000
And the answer is to enable
Apple Video podcasting HLS

431
00:24:25,000 --> 00:24:27,920
video.
It will be $12.00 per show.

432
00:24:28,600 --> 00:24:31,680
So that's per show, not per
account, $12.00 per show.

433
00:24:31,680 --> 00:24:33,680
If you have multiple shows in
your account, it'll be $12.00

434
00:24:33,680 --> 00:24:36,800
for each.
That will give that show 1000

435
00:24:36,800 --> 00:24:43,160
HLS downloads per month and then
a bandwidth fee based on usage.

436
00:24:43,760 --> 00:24:48,400
Users will only be charged on
the HLS bandwidth used if the

437
00:24:48,400 --> 00:24:51,120
contents delivered via HLS on
Apple.

438
00:24:51,120 --> 00:24:57,280
So again, it'll be $12.00 per
show with 1000 HLS downloads per

439
00:24:57,280 --> 00:25:01,440
month, then a bandwidth fee on
usage thereafter.

440
00:25:02,640 --> 00:25:04,920
And Mark, this is going to be
interesting because he was

441
00:25:04,920 --> 00:25:07,560
careful in the way he said that.
And I tried to ask the question,

442
00:25:07,920 --> 00:25:12,960
if you understand how HLS works,
it downloads packets and my

443
00:25:12,960 --> 00:25:16,800
question for him and once they
roll this out is that 1000

444
00:25:16,800 --> 00:25:20,400
packet downloads or is that 1000
complete show downloads?

445
00:25:20,760 --> 00:25:22,440
Because there's definitely a
difference.

446
00:25:22,680 --> 00:25:24,680
I was thinking about my own
Daily Show.

447
00:25:24,680 --> 00:25:26,680
I do about 10,000 downloads a
month.

448
00:25:26,960 --> 00:25:32,000
So at 1000, you know, $12.00
each, that's $120.00 potentially

449
00:25:32,000 --> 00:25:35,440
to host this assuming that it's
the whole show.

450
00:25:35,440 --> 00:25:38,720
I don't think it is actually.
I think that because if you

451
00:25:38,720 --> 00:25:41,400
think about it Mark, if you've
got a hour, oh, the other thing

452
00:25:41,400 --> 00:25:44,760
I should mention is the cap on
length of show is 90 minutes

453
00:25:44,760 --> 00:25:47,560
right now as well.
So if you've got a 90 minute

454
00:25:47,560 --> 00:25:50,800
show, you know that's going to
take a lot more bandwidth than a

455
00:25:50,800 --> 00:25:53,760
10 minute show.
So I'm wondering if they were

456
00:25:53,760 --> 00:25:55,800
careful and I'm not saying Rob
was saying anything

457
00:25:55,800 --> 00:25:58,560
inappropriate or trying to dodge
the question, but I think it's

458
00:25:58,560 --> 00:26:01,600
going to be interesting to see
how that plays out because that

459
00:26:01,600 --> 00:26:03,840
is a big deal.
I should also mention if you

460
00:26:03,840 --> 00:26:06,680
want to go to high resolution,
they can do it, but you're going

461
00:26:06,680 --> 00:26:09,000
to have to work out separate
pricing with them to do that.

462
00:26:09,000 --> 00:26:11,640
They did make that offer, but
you've got to like send him an

463
00:26:11,640 --> 00:26:14,120
e-mail and have him do it sort
of on the sidebar.

464
00:26:14,800 --> 00:26:19,720
Nick, what do you got for us?
That is a steep price to get a

465
00:26:19,720 --> 00:26:22,440
podcast onto a single platform,
in my opinion.

466
00:26:23,560 --> 00:26:27,080
Like most people are paying
around that to get their podcast

467
00:26:27,080 --> 00:26:31,360
on all platforms.
And I understand that video

468
00:26:31,360 --> 00:26:36,040
takes up a lot of space and
they're talking 720P just to

469
00:26:36,080 --> 00:26:39,480
like kind of save on cost and be
able to offer at that price for

470
00:26:39,480 --> 00:26:40,960
all the storage and everything
that's going on.

471
00:26:40,960 --> 00:26:44,920
But damn, like $12.00 to be on
the Apple podcast.

472
00:26:44,920 --> 00:26:46,520
Like I personally I'd pass on
it.

473
00:26:47,560 --> 00:26:49,200
I'm taking by chances on
YouTube.

474
00:26:49,840 --> 00:26:52,000
Yeah.
I mean, look, I don't distribute

475
00:26:52,000 --> 00:26:57,600
the video other than we let our
live broadcast stay, stay alive

476
00:26:57,600 --> 00:27:01,240
over on YouTube.
But even if I were to to be

477
00:27:01,240 --> 00:27:04,800
putting out more produced
content, I think I would just

478
00:27:04,800 --> 00:27:08,240
skip it right now with Apple,
maybe down the road, maybe if

479
00:27:08,240 --> 00:27:11,760
the prices change, maybe if it
does become a popular thing

480
00:27:11,760 --> 00:27:15,840
among consumers.
But as of now, for me, I ain't

481
00:27:15,840 --> 00:27:18,040
interested.
I'm just not interested in it.

482
00:27:18,240 --> 00:27:20,600
Let's see here, Matt, you had
something and Alex had

483
00:27:20,600 --> 00:27:22,520
something.
Alex, don't forget your thought.

484
00:27:22,680 --> 00:27:25,720
Go ahead, Matt.
Yes, remember Alex on the

485
00:27:25,720 --> 00:27:29,040
technical side, I think the
advantage for Captivate here for

486
00:27:29,040 --> 00:27:31,920
what Ralph was referring to
there is that there are fewer

487
00:27:31,920 --> 00:27:35,600
unknowns if they take control of
what the video is now.

488
00:27:35,800 --> 00:27:39,760
John has been putting a lot of
thoughts in the chat as well

489
00:27:39,760 --> 00:27:43,680
about the structure of video and
whether people can take can tell

490
00:27:43,680 --> 00:27:46,200
the difference.
But the thing to remember about

491
00:27:46,200 --> 00:27:48,640
video is that you're adding an
extra dimension to what is

492
00:27:48,640 --> 00:27:50,440
otherwise a predictable file
type.

493
00:27:51,000 --> 00:27:54,160
But the transmission of that
video is dependent on the type

494
00:27:54,160 --> 00:27:55,800
of video that it is.
And there's lots of different

495
00:27:55,800 --> 00:27:57,960
formats that it could be that
affects its size.

496
00:27:58,560 --> 00:28:01,880
So Captivate doing the
processing on their end for

497
00:28:01,880 --> 00:28:06,120
different resolutions, they will
have a predictable output that

498
00:28:06,120 --> 00:28:08,320
they control for with
transmitting the bandwidth.

499
00:28:08,320 --> 00:28:12,920
Which is why they can probably
have a $12.00 foundational price

500
00:28:12,920 --> 00:28:17,360
and then bandwidth beyond.
Whereas the contrary case with

501
00:28:17,360 --> 00:28:22,360
transistor where Justin was
asking people to go off platform

502
00:28:22,840 --> 00:28:24,920
to stream their content.
I think he said it was like a

503
00:28:24,920 --> 00:28:26,800
$5.
I can't remember if it was

504
00:28:26,800 --> 00:28:30,880
Cloudflare or something, $5
Cloudflare account to host your

505
00:28:31,120 --> 00:28:34,400
video over there.
I think Captivate is going about

506
00:28:34,400 --> 00:28:37,120
this the right way and they've
structured the payment model the

507
00:28:37,120 --> 00:28:39,720
right way to where I think,
Ralph, you need to be.

508
00:28:39,840 --> 00:28:44,040
You don't need to be as worried
about the type of video files,

509
00:28:44,040 --> 00:28:46,920
the size, the bandwidth, because
all of that is going to be

510
00:28:46,920 --> 00:28:48,880
predictable.
None more so in the fact that

511
00:28:48,880 --> 00:28:51,760
they don't offer 1080P as an
option unless you contact them,

512
00:28:51,960 --> 00:28:53,840
because that's when it does
balloon.

513
00:28:54,520 --> 00:28:56,280
Thank you, Matt.
Appreciate that.

514
00:28:56,280 --> 00:28:58,600
I'm going to keep it moving
because man, we have lots of

515
00:28:58,600 --> 00:29:00,680
stories to get to and I want to
go to Alex.

516
00:29:00,680 --> 00:29:02,840
I want to hear from him first.
So go for it, Alex.

517
00:29:02,840 --> 00:29:05,640
And then one more clip.
That long winded answer I did

518
00:29:05,640 --> 00:29:06,440
forget.
No, I'm kidding.

519
00:29:06,720 --> 00:29:09,560
I'm with Nick on this.
I'm really surprised at Apple.

520
00:29:09,560 --> 00:29:11,400
Maybe I'm a little novice on
this.

521
00:29:11,840 --> 00:29:15,360
I'm surprised that they released
this without the.

522
00:29:15,480 --> 00:29:18,960
It seems like it's a bug, not a
bug, that's the wrong way, but

523
00:29:18,960 --> 00:29:22,520
it seems like it's unfinished
and to offer something for 12

524
00:29:22,520 --> 00:29:25,560
bucks, I don't know, it's just
as a new like, I mean, look at

525
00:29:25,560 --> 00:29:29,640
Jen and she's in the audience.
They do a video 1st, I believe

526
00:29:29,760 --> 00:29:31,720
podcast.
I mean, that's a lot of money

527
00:29:31,720 --> 00:29:35,600
and it's a lot of time for, I
don't know, I just, yeah, it's

528
00:29:35,600 --> 00:29:38,120
very frustrating because you're
trying to make it right.

529
00:29:38,320 --> 00:29:42,320
And I mean, when we do our video
stuff, it's just it can't be

530
00:29:42,320 --> 00:29:43,400
free.
But come on.

531
00:29:43,720 --> 00:29:46,000
I mean, I'm in the camp.
I can't believe I'm saying this.

532
00:29:46,200 --> 00:29:49,360
I'm with ER in this case where
it's just like, you know,

533
00:29:49,360 --> 00:29:51,920
Apple's crazy.
Yep, thank you, Alex.

534
00:29:51,920 --> 00:29:55,040
And by the way, I just want to
say I don't blame Captivate like

535
00:29:55,040 --> 00:29:58,360
they have to do something like
this to make it work like I'm

536
00:29:58,360 --> 00:30:02,000
not I think we're just this
whole thing is taking us back.

537
00:30:02,000 --> 00:30:05,080
We're again, we're not coming at
Captivate because listen, I

538
00:30:05,080 --> 00:30:09,000
think we're going to see similar
models with all these different

539
00:30:09,000 --> 00:30:15,160
hosts that are now adding this
for Apple video and we'll see

540
00:30:15,160 --> 00:30:18,640
how podcasters respond.
We'll see how consumers respond,

541
00:30:18,640 --> 00:30:22,160
but as of now, I think people
are getting frustrated, as we

542
00:30:22,160 --> 00:30:24,720
can hear.
It might be a big players game.

543
00:30:24,720 --> 00:30:26,920
That's the problem.
They're trying to set it up for

544
00:30:26,920 --> 00:30:29,840
the big players that have the
sponsors and that's what it

545
00:30:29,840 --> 00:30:31,560
comes.
Down to Yep, Yep.

546
00:30:32,040 --> 00:30:34,280
OK, Do you want me to play this
next clip right?

547
00:30:34,280 --> 00:30:36,640
Let's go to the third clip.
I just want to finish off on

548
00:30:36,640 --> 00:30:38,960
this.
There's an issue about stats and

549
00:30:38,960 --> 00:30:40,360
you know, we always worry about
stats.

550
00:30:40,360 --> 00:30:42,040
And I wanted to play this last
clip Mark.

551
00:30:42,360 --> 00:30:46,480
Let's do it.
Well, people switching between

552
00:30:46,480 --> 00:30:49,080
audio and video count as two
different downloads.

553
00:30:49,080 --> 00:30:52,360
Video and audio analytics will
be combined.

554
00:30:52,800 --> 00:30:56,880
Audio always plays, while video
only plays if selected by the

555
00:30:56,880 --> 00:30:59,320
listener viewer.
Downloads will continue to be

556
00:30:59,320 --> 00:31:02,960
measured by IB certification,
which is a minimum of 60 seconds

557
00:31:02,960 --> 00:31:07,000
per playback or downloaded
enough data to be able to be

558
00:31:07,000 --> 00:31:11,960
listened to based on a unique IP
address user agent combo in a 24

559
00:31:11,960 --> 00:31:14,720
hour window.
Here's how this works a little

560
00:31:14,720 --> 00:31:17,600
bit.
If someone downloads has a file

561
00:31:17,600 --> 00:31:21,960
that's downloaded in HLS audio
and let's say your episode comes

562
00:31:21,960 --> 00:31:26,520
out on Saturday and that is
automatically going to download

563
00:31:26,520 --> 00:31:30,280
the audio from us and that will
show up in your downloads from

564
00:31:30,280 --> 00:31:33,960
that Saturday.
Then that person goes to listen

565
00:31:34,080 --> 00:31:39,080
to that episode on Monday.
If they are only listening and

566
00:31:39,080 --> 00:31:42,600
it's already downloaded, it
won't be an additional listen.

567
00:31:43,080 --> 00:31:47,680
However, if on Monday they start
playing video and some video

568
00:31:47,680 --> 00:31:50,960
byte ranges are delivered and
enough 60 seconds of byte ranges

569
00:31:50,960 --> 00:31:54,320
are delivered on that Monday, it
will show up as a second

570
00:31:54,400 --> 00:31:57,760
download.
Because in most, like most cases

571
00:31:57,760 --> 00:32:00,720
in in that scenario, the
person's going to be watching

572
00:32:00,720 --> 00:32:03,880
the video probably from a
different IP address than where

573
00:32:03,880 --> 00:32:06,080
it was originally downloaded and
in.

574
00:32:06,120 --> 00:32:08,160
And this is true for all podcast
hosts.

575
00:32:08,560 --> 00:32:12,120
We talked about this in the IEB
committee on this for everybody.

576
00:32:12,120 --> 00:32:14,440
It's really going to show up as
a second listen.

577
00:32:14,520 --> 00:32:17,720
So it will count as two in that
scenario.

578
00:32:18,480 --> 00:32:20,760
And I just think it's important
we understand that I think this

579
00:32:20,760 --> 00:32:24,720
is going to make the download
numbers go up because if people

580
00:32:24,720 --> 00:32:28,200
are switching back and forth.
So don't be surprised if you are

581
00:32:28,200 --> 00:32:30,960
one of those folks that moves
towards this that you start to

582
00:32:30,960 --> 00:32:34,240
see a rise in your downloads.
I don't think it's going to be a

583
00:32:34,240 --> 00:32:36,280
rise because of more people.
I think it's going to be a rise

584
00:32:36,280 --> 00:32:38,640
because of different playing
options.

585
00:32:39,280 --> 00:32:42,840
Thank you, Ralph.
And by the way, want to shout

586
00:32:42,840 --> 00:32:45,800
out Ashley Feller in the
audience this morning.

587
00:32:45,800 --> 00:32:48,600
Great to see you here.
Ashley, we've missed you.

588
00:32:48,600 --> 00:32:53,440
Thanks for popping in and hope
to see more of you down the

589
00:32:53,440 --> 00:32:55,200
road.
I have a question for Ralph.

590
00:32:55,280 --> 00:32:57,800
OK.
Are they going to break it down

591
00:32:57,880 --> 00:33:01,680
behind the scenes or is it just
going to be downloads?

592
00:33:02,280 --> 00:33:04,160
I don't know the answer.
I don't know, Alex.

593
00:33:04,160 --> 00:33:07,320
They didn't say that.
It sounds like there's they're

594
00:33:07,320 --> 00:33:08,720
not going to.
I know that's one of the things

595
00:33:08,720 --> 00:33:11,080
I want to talk to Sam Sethi
about because he's actually

596
00:33:11,080 --> 00:33:14,560
doing it differently, where he's
actually measuring, you know,

597
00:33:14,560 --> 00:33:17,840
how much of A play that you have
in the depth of the episode.

598
00:33:17,840 --> 00:33:19,240
So that's one of the reason why
I talked to him.

599
00:33:19,560 --> 00:33:22,160
Apple or Captivate hasn't said
how they're going to do that.

600
00:33:22,160 --> 00:33:24,120
At this point, it sounds like
they're just going to use the

601
00:33:24,120 --> 00:33:27,040
existing model.
And if it's over 60 seconds then

602
00:33:27,040 --> 00:33:28,760
it's going to be considered a
download.

603
00:33:29,360 --> 00:33:31,120
Thank you, Ralph.
Appreciate that.

604
00:33:31,120 --> 00:33:32,400
And let's see here.
All right.

605
00:33:32,400 --> 00:33:35,760
It looks like everybody is good
to go.

606
00:33:35,760 --> 00:33:41,640
So very interesting stuff here
with this Apple HLS edition.

607
00:33:41,840 --> 00:33:46,400
And like I said, not interested
at the moment for me.

608
00:33:46,920 --> 00:33:50,480
So there you go all right,
here's what I want to do.

609
00:33:50,480 --> 00:33:53,880
This took up way more time and
that's fine I want to be clear,

610
00:33:53,880 --> 00:33:56,240
but it took up way more time
than I thought.

611
00:33:56,240 --> 00:34:00,680
So I want to do my best here to
get you guys as much of this

612
00:34:00,680 --> 00:34:05,000
info as possible.
So I will do a couple of news

613
00:34:05,000 --> 00:34:10,239
bites for you and then we'll get
into the headlines.

614
00:34:10,239 --> 00:34:14,600
So bear with me and thank you
Ralph for that content creators

615
00:34:14,600 --> 00:34:19,920
bite BC you are on deck.
FYI here's some news bites for

616
00:34:19,920 --> 00:34:22,800
you.
First, Spotify adds a Just let

617
00:34:22,800 --> 00:34:26,480
Me listen button.
They rolled out a feature that

618
00:34:26,480 --> 00:34:31,800
lets users turn off all video
content, including music videos

619
00:34:31,800 --> 00:34:36,600
and podcast clips, giving
listeners a cleaner audio first

620
00:34:36,600 --> 00:34:40,000
experience.
Again, the update comes after a

621
00:34:40,000 --> 00:34:43,400
steady push toward video across
the platform, which hasn't

622
00:34:43,400 --> 00:34:47,719
exactly thrilled everyone.
Now users can opt out and go

623
00:34:47,719 --> 00:34:51,600
back to using Spotify the way
many of them started as a place

624
00:34:51,600 --> 00:34:55,600
to simply listen without the
extra noise.

625
00:34:55,960 --> 00:34:58,840
So a couple of points from this
story.

626
00:34:59,160 --> 00:35:03,200
The this gives control back to
the users who prefer a

627
00:35:03,200 --> 00:35:05,320
distraction free listening
experience.

628
00:35:05,320 --> 00:35:08,960
It signals that Spotify knows
not everyone is sold on video

629
00:35:08,960 --> 00:35:11,640
podcasting first.
I know that's a little bit of an

630
00:35:11,640 --> 00:35:16,480
assumption, but it certainly
points to that it could impact

631
00:35:16,480 --> 00:35:20,200
how podcasters prioritize video
production over, or I should

632
00:35:20,200 --> 00:35:23,480
say, moving forward.
And it reinforces that audio

633
00:35:23,480 --> 00:35:29,480
still holds value even as
platforms chase video trends.

634
00:35:29,960 --> 00:35:36,520
Also, Overcast, the podcast
player platform, has doubled its

635
00:35:36,520 --> 00:35:38,960
premium price for new
subscribers.

636
00:35:39,320 --> 00:35:41,960
Overcast is getting more
expensive, at least for new

637
00:35:41,960 --> 00:35:45,040
premium subscribers.
And this was found in a Reddit

638
00:35:45,040 --> 00:35:48,080
post yesterday.
At least I found it yesterday.

639
00:35:48,080 --> 00:35:50,160
I'm not sure if that was the
exact post date.

640
00:35:50,680 --> 00:35:55,760
Developer Marco Arment said new
subscriptions are now 2999 a

641
00:35:55,760 --> 00:36:00,520
year with one week free trial,
while existing premium

642
00:36:00,520 --> 00:36:04,640
subscribers will stay at that
1499 price for now, though he

643
00:36:04,640 --> 00:36:09,600
says legacy prices will likely
go up gradually, possibly later

644
00:36:09,600 --> 00:36:12,400
this year.
He also noted the premium

645
00:36:12,400 --> 00:36:17,160
features themselves are staying
the same, and that anyone who

646
00:36:17,160 --> 00:36:21,040
cancels an older subscription
and comes back later will have

647
00:36:21,040 --> 00:36:25,640
to rejoin at the new price.
Armin's reasoning was pretty

648
00:36:25,640 --> 00:36:28,920
direct, he said.
Costs are up, ad revenue is

649
00:36:28,920 --> 00:36:33,320
down, but more importantly, he
believes Overcast has simply

650
00:36:33,320 --> 00:36:39,880
been underpriced for years and
that 2999 is a fairer reflection

651
00:36:39,880 --> 00:36:42,320
of the app's value in today's
market.

652
00:36:42,520 --> 00:36:45,560
He also floated one possible
future change that could matter

653
00:36:45,760 --> 00:36:49,360
to Sirius Podcast listeners.
Adding custom and private feeds

654
00:36:49,360 --> 00:36:54,520
by URL may eventually become a
premium only feature, though he

655
00:36:54,520 --> 00:36:58,080
said that's still under
consideration.

656
00:36:58,960 --> 00:37:02,640
Dr. Will you take the story
number six, our follow up story

657
00:37:02,640 --> 00:37:07,480
from last week of.
Course OK, so this is a follow

658
00:37:07,480 --> 00:37:10,920
up story from last week.
If you listened to our news

659
00:37:10,920 --> 00:37:17,280
episode last week, you knew you
know that Open AICEO Sam Altman

660
00:37:17,600 --> 00:37:19,960
is stepping into the podcasting
arena.

661
00:37:20,560 --> 00:37:28,800
He's teaming up with Open A is
newly acquired podcast TBPN TBPN

662
00:37:28,880 --> 00:37:34,360
OK to launch a new show focused
on artificial intelligence tech

663
00:37:34,360 --> 00:37:37,040
and the future of, well,
everything.

664
00:37:37,360 --> 00:37:40,800
The move puts Altman directly in
front of the listeners instead

665
00:37:40,800 --> 00:37:44,960
of behind press releases, giving
him a platform to shape the

666
00:37:44,960 --> 00:37:48,520
narrative around AI in his own
words.

667
00:37:48,720 --> 00:37:52,640
It also signals that even the
people building the machines now

668
00:37:52,640 --> 00:37:56,920
feel the need to explain
themselves repeatedly.

669
00:37:57,480 --> 00:38:01,360
So some of the highlights are
The podcast is part of a broader

670
00:38:01,560 --> 00:38:08,080
push by tech leaders to control
public perception around AITBPN.

671
00:38:08,560 --> 00:38:11,120
Damn, I hate that T.
Oh wait, I hit the wrong button.

672
00:38:11,120 --> 00:38:15,160
I have to hit it.
It is not math, says Glorning.

673
00:38:15,200 --> 00:38:18,000
Guess I forgot words are hard in
the morning.

674
00:38:18,440 --> 00:38:25,720
Did I say that out loud?
OK, TBPN continues expanding its

675
00:38:25,720 --> 00:38:28,720
network with high profile
industry voices.

676
00:38:29,120 --> 00:38:33,200
The show leans into long form
conversations, not quick sound

677
00:38:33,200 --> 00:38:37,280
bites, and this adds to the
growing pile of thought

678
00:38:37,280 --> 00:38:41,400
leadership content competing for
your attention.

679
00:38:41,920 --> 00:38:45,880
So here is a question.
Would you actually listen to

680
00:38:45,920 --> 00:38:51,320
ACEO explain their company, or
does that feel like just PR kind

681
00:38:51,320 --> 00:38:55,240
of, you know, in disguise?
I think that depends on how

682
00:38:55,240 --> 00:38:57,520
they're delivering the podcast.
I think it depends on the

683
00:38:57,520 --> 00:39:01,600
podcast itself because there are
podcasts out there, big name

684
00:39:01,600 --> 00:39:05,880
podcast, big company podcast
where the CE OS are a part of

685
00:39:05,880 --> 00:39:08,520
it.
And I think it just depends, you

686
00:39:08,520 --> 00:39:10,800
know, are they they're really
just pushing their products and

687
00:39:10,800 --> 00:39:15,240
services or are they doing an
actual podcast adding value to

688
00:39:15,240 --> 00:39:17,400
their brand?
And obviously for their

689
00:39:17,400 --> 00:39:19,760
audience, that's really what it
comes down to.

690
00:39:20,480 --> 00:39:23,760
Also, a lot has to do with
reputation.

691
00:39:23,760 --> 00:39:29,120
Now, Sam Altman has quite a
reputation for being difficult.

692
00:39:29,600 --> 00:39:33,200
That might bite him in the butt
when it comes to people wanting

693
00:39:33,200 --> 00:39:36,640
to actually listen to him, or it
might go completely the other

694
00:39:36,640 --> 00:39:40,320
way and people are hoping that
he's really going to fly off the

695
00:39:40,320 --> 00:39:42,280
handle.
Well, I think that the other

696
00:39:42,280 --> 00:39:45,840
option is that if they do it
right, maybe he does humanize

697
00:39:45,840 --> 00:39:49,080
himself more.
Maybe people, you know, after

698
00:39:49,200 --> 00:39:51,920
hearing him on a few episodes,
they're getting to know him in a

699
00:39:51,920 --> 00:39:54,960
different light and maybe he
becomes more trustworthy.

700
00:39:54,960 --> 00:39:59,400
I mean, that is what a podcast
can do for you if you're doing

701
00:39:59,400 --> 00:40:00,880
it well.
True.

702
00:40:01,000 --> 00:40:03,760
Yeah.
So I saw B TS Pepper come up.

703
00:40:03,840 --> 00:40:07,160
Yes, I saw lots of Peppers come
up, and if you're wondering why

704
00:40:07,160 --> 00:40:10,280
we're saying that, that is how
we get each other's attention on

705
00:40:10,280 --> 00:40:12,880
Clubhouse here.
We flashed this pepper emoji

706
00:40:13,280 --> 00:40:16,360
because we used to have a hand
wave and that has disappeared

707
00:40:16,360 --> 00:40:18,320
from Clubhouse.
I'm going to go to Sid first.

708
00:40:18,320 --> 00:40:19,720
Go ahead, Sid.
Good morning again.

709
00:40:20,440 --> 00:40:24,160
Yeah, good morning, everybody.
So I interviewed studios on my

710
00:40:24,160 --> 00:40:26,200
show and people want to hear
from them.

711
00:40:26,880 --> 00:40:29,360
And it's a SEC, a separate
series.

712
00:40:29,360 --> 00:40:32,920
I call CEO chat.
I did one on Monday and they're

713
00:40:32,920 --> 00:40:35,880
one of the most popular series
within my show cuz people really

714
00:40:35,880 --> 00:40:40,240
like to hear from the industry
leaders and share the insights

715
00:40:40,240 --> 00:40:42,160
of what's happening in their
business, their thoughts on

716
00:40:42,160 --> 00:40:43,440
what's happening in the
industry.

717
00:40:44,200 --> 00:40:47,520
So this could work really,
really well for Sam Altman.

718
00:40:47,720 --> 00:40:50,160
He is a controversial figure,
right?

719
00:40:50,680 --> 00:40:54,600
And it could be done, if it's
done right, it could actually

720
00:40:54,880 --> 00:40:57,920
really help his personal brand.
It can really help open AI grow.

721
00:40:57,920 --> 00:40:59,920
It could really provide
insights.

722
00:40:59,920 --> 00:41:03,800
So knowing that he's going to do
this and I am an active user of

723
00:41:04,120 --> 00:41:08,600
Open AII will likely go listen
to what he has to say and it,

724
00:41:08,600 --> 00:41:12,200
but if it's set up and all, it
is a freaking pitch about open

725
00:41:12,200 --> 00:41:15,360
AI and why you need to you, not
the behind the scenes and not

726
00:41:15,360 --> 00:41:18,040
the getting.
And then it will fail.

727
00:41:18,040 --> 00:41:22,600
And I believe that the more
leaders, executive level

728
00:41:22,600 --> 00:41:27,040
leaders, CEO, the C-Suite should
be public with podcast

729
00:41:27,040 --> 00:41:29,840
appearance, video appearance,
LinkedIn messaging.

730
00:41:30,320 --> 00:41:33,200
They should be the face of their
brand and they need to be more

731
00:41:33,200 --> 00:41:34,960
public.
And so I think that can have a

732
00:41:34,960 --> 00:41:39,640
lot of benefit when your
customer base sees the leader

733
00:41:39,880 --> 00:41:41,680
doing things and sharing
messages.

734
00:41:41,680 --> 00:41:44,960
So it can be very powerful.
Totally with you, Sid.

735
00:41:45,000 --> 00:41:47,960
Well said.
And I'm going to keep it going.

736
00:41:47,960 --> 00:41:50,040
I think that's a good place to
keep moving.

737
00:41:50,640 --> 00:41:55,200
Let's go to BC Babbles with some
with a tech update, some

738
00:41:55,200 --> 00:41:59,080
products and software.
This is where BC shares the

739
00:41:59,080 --> 00:42:02,520
newer products and software.
So yeah, go for it BC.

740
00:42:03,200 --> 00:42:06,120
Yes, but of course maintaining
the AI topic because we can't

741
00:42:06,120 --> 00:42:07,800
leave that too early in the
show.

742
00:42:08,160 --> 00:42:11,720
So Shonda, this is going to be
something more for DIY and indie

743
00:42:11,720 --> 00:42:15,160
podcasters.
Shonda and AI powered podcast

744
00:42:15,160 --> 00:42:19,120
creation platform has launched a
version three of its platform, a

745
00:42:19,120 --> 00:42:21,760
significant rebuild designed to
remove the technical and

746
00:42:21,760 --> 00:42:25,200
creative barriers that prevent
independent creators from making

747
00:42:25,200 --> 00:42:29,080
professional quality audio.
Now the platform brings together

748
00:42:29,080 --> 00:42:33,600
recording templates,
transcription based editing, AI

749
00:42:33,600 --> 00:42:37,120
audio enhancement and publishing
distribution and AI generated

750
00:42:37,120 --> 00:42:40,240
metadata into a single
workspace.

751
00:42:40,680 --> 00:42:43,480
The founding thesis for Shonda
is pretty simple.

752
00:42:44,200 --> 00:42:47,360
Audio is among the most human
ways to share an idea, but the

753
00:42:47,360 --> 00:42:49,960
tools built around it have
historically been designed for

754
00:42:49,960 --> 00:42:53,360
studios and engineers, not for
independent creators.

755
00:42:53,680 --> 00:42:57,160
So version 3 rolling out here
brings a number of interesting

756
00:42:57,160 --> 00:43:00,800
updates, including a rebuilt
browser based recording studio

757
00:43:00,800 --> 00:43:02,920
with automatic background noise
removal.

758
00:43:03,160 --> 00:43:05,240
It also supports over 12
languages.

759
00:43:05,760 --> 00:43:10,080
A multi track text based audio
editor with natively built in

760
00:43:10,360 --> 00:43:13,160
that's built into the browser.
It also has vinyl.

761
00:43:13,160 --> 00:43:16,480
A clean shareable episode page
for each published episode,

762
00:43:16,480 --> 00:43:20,120
which to me sounds very
captivate ish and a built in

763
00:43:20,120 --> 00:43:23,840
analytics and track episode.
A building analytics system to

764
00:43:23,840 --> 00:43:28,320
track each episode among
numerous other updates to this

765
00:43:28,320 --> 00:43:30,600
version.
So for anyone who's interested,

766
00:43:30,600 --> 00:43:34,520
shonda 3 of course is now live.
The platform offers a free tier

767
00:43:34,680 --> 00:43:39,480
pro plan of 19 bucks a month, a
business plan at 49 a month, and

768
00:43:39,480 --> 00:43:42,680
a 7 day free trial for those who
are interested in the paid

769
00:43:42,680 --> 00:43:45,960
plans.
Thank you BC So this is an

770
00:43:45,960 --> 00:43:49,720
interesting story in the sense
that this is where I think a

771
00:43:49,720 --> 00:43:52,760
product like this, it makes
sense for podcasters.

772
00:43:52,760 --> 00:43:57,080
It's using AI to help streamline
your process, simplify your

773
00:43:57,080 --> 00:44:00,880
process, etcetera.
And we know, I hope I can get to

774
00:44:00,880 --> 00:44:03,160
this next story.
Well, you know what, I'm going

775
00:44:03,160 --> 00:44:06,120
to get to it really quickly
'cause I think it's interesting

776
00:44:06,360 --> 00:44:11,040
clash between what you've just
shared, BC and how others are

777
00:44:11,040 --> 00:44:15,080
using AI.
So yeah, thank you BC This is a

778
00:44:15,080 --> 00:44:18,160
story the headline reads.
Podcast piracy has a new

779
00:44:18,160 --> 00:44:21,240
playbook and it's infuriating
creators.

780
00:44:21,480 --> 00:44:24,840
And this came from pod news.
It says it well, this is what

781
00:44:24,840 --> 00:44:26,200
they said.
I'm paraphrasing.

782
00:44:26,480 --> 00:44:31,640
A shady new studio is ripping
off the names, artwork and

783
00:44:31,640 --> 00:44:36,200
branding of dozens of successful
history podcasts, not to make

784
00:44:36,200 --> 00:44:41,280
great content, but to siphon off
unsuspecting listeners and the

785
00:44:41,280 --> 00:44:46,000
ad dollars that follow them.
The operation was first spotted

786
00:44:46,000 --> 00:44:50,640
by Dirk, the host of the History
of the Germans podcast, who

787
00:44:50,640 --> 00:44:55,520
noticed the copycat show using a
visual clone of his branding.

788
00:44:55,880 --> 00:44:59,600
The scheme targets history
podcast specifically, with at

789
00:44:59,600 --> 00:45:04,520
least 75 shows affected so far.
At least that I guess that know

790
00:45:04,520 --> 00:45:06,760
of this, right?
It's probably more.

791
00:45:07,240 --> 00:45:10,160
Dirk put the listener impact
plainly.

792
00:45:10,400 --> 00:45:15,240
Someone searching for his show
could land on the fake show

793
00:45:15,240 --> 00:45:18,840
instead and assume the real one
just isn't worth their time,

794
00:45:18,840 --> 00:45:22,320
making the first listen harder
than it already is.

795
00:45:22,520 --> 00:45:26,080
The tactic exploits a gap in
platform accountability.

796
00:45:26,560 --> 00:45:30,040
Since podcast directories don't
have the same content matching

797
00:45:30,040 --> 00:45:34,520
guard rails that music or video
platforms have developed.

798
00:45:35,160 --> 00:45:38,560
It underscores why trade marking
your podcast name matters.

799
00:45:38,560 --> 00:45:42,040
Something pod news and
podcasting morning chat has

800
00:45:42,040 --> 00:45:45,080
flagged before as an
underutilized protection for

801
00:45:45,080 --> 00:45:48,560
independent creators.
The broader concern is that as

802
00:45:48,560 --> 00:45:52,480
podcasting grows into a real
business, bad actors are

803
00:45:52,480 --> 00:45:56,240
increasingly treating listener
attention as something worth

804
00:45:56,240 --> 00:46:01,200
stealing, not just borrowing.
And bad actors could include not

805
00:46:01,200 --> 00:46:07,080
just humans, but AI as well.
So who do you think should be

806
00:46:07,080 --> 00:46:11,000
responsible for stopping this?
The creator, the podcast, the

807
00:46:11,000 --> 00:46:13,240
directories?
Someone else?

808
00:46:13,440 --> 00:46:16,760
How do we nip this in the bud?
Or can we?

809
00:46:16,920 --> 00:46:18,720
I don't know if that's a
rhetorical question.

810
00:46:18,720 --> 00:46:21,400
I don't know if any of us have
the answers to that yet.

811
00:46:21,880 --> 00:46:24,960
Matt, what do you think?
I've been keeping up with this

812
00:46:24,960 --> 00:46:28,160
story 'cause I saw it and there
are a few podcasts in there that

813
00:46:28,160 --> 00:46:31,560
I was looking at the show notes
of and I was like, that is so

814
00:46:31,560 --> 00:46:34,880
sneaky.
The what seems to be the tenor,

815
00:46:34,880 --> 00:46:38,720
based on what I've seen of
information released today, is

816
00:46:38,720 --> 00:46:43,800
that the big move is that the
Podcast Index has been keeping

817
00:46:43,800 --> 00:46:46,680
track of what it believes a lot.
This is in pod news today by the

818
00:46:46,680 --> 00:46:47,880
way.
If you want to check out the

819
00:46:47,960 --> 00:46:51,520
episode that just went out, the
Podcast Index is starting to

820
00:46:51,520 --> 00:46:55,600
mark and find a way to flag and
feedback information in an API

821
00:46:56,160 --> 00:47:00,200
about which podcasts it believes
are AI generated and could be

822
00:47:00,200 --> 00:47:05,240
doing very similar things.
thatrss.com very quickly and

823
00:47:05,240 --> 00:47:08,480
hastily removed all these
podcasts that were flagged so

824
00:47:08,480 --> 00:47:11,520
that they were unable to be
found anywhere afterwards.

825
00:47:12,040 --> 00:47:16,600
Was a really good thing.
But I think I don't know, is it

826
00:47:16,600 --> 00:47:21,680
like social policing that we
need as a result of this cause?

827
00:47:21,680 --> 00:47:26,520
The moral imperative not to do
this kind of BS to manipulate

828
00:47:26,520 --> 00:47:28,760
the industry to try and make a
quick buck.

829
00:47:29,360 --> 00:47:31,280
There's no technical way to stop
it.

830
00:47:31,280 --> 00:47:34,000
It's why there's a huge movement
against deception at the moment

831
00:47:34,000 --> 00:47:37,720
with AI generated content.
The ability to pretend to be

832
00:47:37,720 --> 00:47:42,160
someone else in a zoom call is
becoming less and less sci-fi

833
00:47:42,440 --> 00:47:47,960
and more real as time goes on.
So I think it has to be like an

834
00:47:47,960 --> 00:47:50,360
ethical approach.
I think we need maybe the

835
00:47:50,360 --> 00:47:56,200
podcast index needs a podcast,
podcast, podcast ethics board

836
00:47:56,200 --> 00:48:00,320
that.
Says glorning.

837
00:48:00,400 --> 00:48:02,960
Guess I forgot words are hard in
the morning.

838
00:48:03,600 --> 00:48:05,600
Did I say that out loud?
Out loud.

839
00:48:07,480 --> 00:48:09,400
I made that yesterday, guys,
yes.

840
00:48:09,400 --> 00:48:11,040
Now I'm getting hit with it,
yes, but yeah.

841
00:48:11,080 --> 00:48:12,840
Thank you for shortening that up
for us.

842
00:48:13,320 --> 00:48:15,480
I think we need a an ethics
standard.

843
00:48:15,520 --> 00:48:19,720
I think for too long podcasting
has been left to what can be

844
00:48:19,720 --> 00:48:21,760
done as opposed to what should
be done.

845
00:48:21,920 --> 00:48:26,880
I think socially driven ethics
would be a good way to approach

846
00:48:26,880 --> 00:48:29,320
this.
Yeah, that's wishful thinking.

847
00:48:30,200 --> 00:48:32,000
Thank you, Matt.
Ralph, did you want to chime in?

848
00:48:32,520 --> 00:48:34,000
Yeah, I just want to say one
thing.

849
00:48:34,040 --> 00:48:38,120
I'm not a fan of a policing
agency to do this because I

850
00:48:38,120 --> 00:48:41,520
think then it gets into this
subjective conversation about

851
00:48:41,640 --> 00:48:44,680
what is this, What is that?
So I'm just, I'm a sort of one

852
00:48:44,680 --> 00:48:46,920
of those guys.
It's not a big fan of that.

853
00:48:47,200 --> 00:48:48,640
So I just want to throw that in
there.

854
00:48:48,640 --> 00:48:49,840
I want to throw one other thing
in.

855
00:48:50,240 --> 00:48:52,720
My wife turned me on to this
show called Scarpetta.

856
00:48:53,080 --> 00:48:56,160
It is with Nicole Kidman and I
want to talk about just for a

857
00:48:56,160 --> 00:48:59,320
second, it's about AI.
Well, it's a very interesting

858
00:48:59,320 --> 00:49:02,440
thing.
Her wife passed away and now she

859
00:49:02,440 --> 00:49:06,040
has an AI that she talks to her
wife every single day.

860
00:49:06,040 --> 00:49:07,600
It was really an interesting
thing.

861
00:49:07,880 --> 00:49:10,480
But you know, it's a very
fascinating thing just how far

862
00:49:10,480 --> 00:49:14,400
that AI technology has come to
where this person, it's like

863
00:49:14,400 --> 00:49:17,600
somebody is still around, but
through the through the screen.

864
00:49:17,680 --> 00:49:20,480
So just this is where we are.
Like, this is where we are now,

865
00:49:20,720 --> 00:49:23,280
so it's going to be hard to put
the genie back in the bottle at

866
00:49:23,280 --> 00:49:25,600
this point.
There's, I don't know if that's

867
00:49:25,600 --> 00:49:28,440
the same show or not.
There was definitely a show on

868
00:49:28,440 --> 00:49:32,440
Netflix I saw a few years ago
where, yeah, when people passed

869
00:49:32,440 --> 00:49:36,320
away, they could get their
consciousness uploaded into

870
00:49:36,320 --> 00:49:38,720
this, you know, basically AI
thing.

871
00:49:38,720 --> 00:49:42,680
And yeah, it was a lot of the
ethics around that was the focal

872
00:49:42,680 --> 00:49:45,520
point of the show, but there.
Was This is a new one?

873
00:49:45,520 --> 00:49:47,920
This is a new one.
Oh, this is a new kind of show

874
00:49:47,920 --> 00:49:49,080
like that.
OK, Got.

875
00:49:49,080 --> 00:49:51,120
It it is.
Got it BC what did you want to

876
00:49:51,120 --> 00:49:53,480
add?
Wasn't there also a movie a few

877
00:49:53,480 --> 00:49:57,560
years ago called Her that was
about a a man who had like AAI

878
00:49:57,560 --> 00:49:59,080
interface that he fell in love
with?

879
00:49:59,240 --> 00:50:01,000
Essentially, yeah.
Absolutely.

880
00:50:01,560 --> 00:50:03,760
I forgot who starred in that
right now off the top of my

881
00:50:03,760 --> 00:50:06,680
head, but I yeah, I know exactly
the movie you're talking about

882
00:50:07,120 --> 00:50:09,080
and it feels more and more real
these days.

883
00:50:09,240 --> 00:50:10,560
Matt, did you want to add
something?

884
00:50:11,280 --> 00:50:13,360
I can't remember, but I will say
that probably what you're

885
00:50:13,360 --> 00:50:17,200
thinking of Mark is when Black
Mirror, previously ABBC series,

886
00:50:17,200 --> 00:50:18,720
made its way to Netflix Season
2.

887
00:50:18,720 --> 00:50:22,400
Episode 1 covers this as a
premise of the episode.

888
00:50:22,400 --> 00:50:26,720
Maybe that's what it was.
Someone died and they took their

889
00:50:26,720 --> 00:50:29,640
entire Twitter feed and turned
them into an AI generated

890
00:50:29,640 --> 00:50:33,920
companion they could talk to.
But Black Mirror I think is

891
00:50:33,920 --> 00:50:37,760
necessary watching for anybody
who's going to operate in the

892
00:50:37,760 --> 00:50:39,800
world today.
Is this for another episode?

893
00:50:39,800 --> 00:50:41,400
Watch.
It that's a good show.

894
00:50:41,400 --> 00:50:43,680
Yeah, I agree.
Go check that out.

895
00:50:43,720 --> 00:50:50,640
OK, Dr., can you do story #9 to
take us home today?

896
00:50:51,360 --> 00:50:54,960
Absolutely.
So podcasters are cashing in on

897
00:50:55,040 --> 00:50:59,640
fans, not ads, and the numbers
are staggering.

898
00:51:00,000 --> 00:51:04,080
So Patreon just dropped data.
Data, as some of you call it.

899
00:51:04,080 --> 00:51:08,480
Data that makes a strong case
for treating your podcast like a

900
00:51:08,480 --> 00:51:11,880
real business.
Listen up Ralph, Podcasters

901
00:51:11,880 --> 00:51:17,440
earned 629,000,000.
I always feel I have to say

902
00:51:17,440 --> 00:51:25,200
million like that 629,000,000 on
the platform in 2025 and the

903
00:51:25,200 --> 00:51:28,440
direct to fan model is only
picking up steam.

904
00:51:28,440 --> 00:51:31,640
So here's some of the little
highlighted findings.

905
00:51:31,840 --> 00:51:36,800
More than 47,000 podcasters
currently earn income on the

906
00:51:36,800 --> 00:51:43,720
platform, supported by 7.6
million paid memberships with

907
00:51:43,720 --> 00:51:48,920
top earners like Joe Boudin.
Is it Boudin or Boudin pulling

908
00:51:48,920 --> 00:51:53,520
in 1 million or 1 million or
more per month?

909
00:51:53,960 --> 00:51:59,320
Patreon frames the growth as a
deliberate shift away from reach

910
00:51:59,360 --> 00:52:03,920
based strategies, arguing that
reach doesn't mean what it used

911
00:52:03,920 --> 00:52:05,560
to.
And that's in quotes.

912
00:52:05,760 --> 00:52:07,600
Quote reach doesn't mean what it
used to.

913
00:52:08,000 --> 00:52:12,520
In an era of crowded feeds and
algorithm driven discovery that

914
00:52:12,520 --> 00:52:16,720
doesn't always translate to
loyalty, the Spotify integration

915
00:52:16,720 --> 00:52:19,640
has proven meaningful.
Nearly half of earning

916
00:52:19,640 --> 00:52:24,320
podcasters have enabled it, and
15% of Spotify listeners who

917
00:52:24,320 --> 00:52:30,600
visit a Creators Tron Patreon
page convert to paid members.

918
00:52:30,960 --> 00:52:34,680
Patreon's framing of the most
successful podcasters is

919
00:52:34,680 --> 00:52:38,920
telling.
They're building full ecosystems

920
00:52:38,920 --> 00:52:43,040
around their show, including
bonus content, ad free

921
00:52:43,040 --> 00:52:47,920
listening, exclusive series and
live experiences often centered

922
00:52:48,160 --> 00:52:53,760
on tight knit niche communities
rather than mass audiences.

923
00:52:54,080 --> 00:52:57,880
And the top earning podcast
genres in Patreon are pop

924
00:52:57,880 --> 00:53:03,520
culture and comedy, lifestyle
and hobbies and education and

925
00:53:03,520 --> 00:53:05,360
information.
How about that?

926
00:53:05,960 --> 00:53:11,720
Yeah, thank you, Dr. and Ralph,
I know you use Patreon.

927
00:53:12,080 --> 00:53:13,600
What are your thoughts on this
story?

928
00:53:14,240 --> 00:53:16,760
Oh, I think this is the future
of content creation.

929
00:53:17,120 --> 00:53:20,760
I think the race to the bottom
of CPM is going to end up more

930
00:53:20,760 --> 00:53:24,520
people moving in this direction.
I have a Patreon for each of my

931
00:53:24,520 --> 00:53:27,760
shows, actually, and we post a
ton of content there.

932
00:53:27,760 --> 00:53:31,480
It's not grown yet, but my
intention was to start putting a

933
00:53:31,480 --> 00:53:34,280
lot of content over there.
But I really think that's the

934
00:53:34,280 --> 00:53:35,960
truth of where we're moving
towards.

935
00:53:36,200 --> 00:53:39,240
I think that's the most sensible
model, building your own

936
00:53:39,240 --> 00:53:40,880
ecosystem.
It kind of goes along with the

937
00:53:40,880 --> 00:53:43,920
business bite I talked about
today, and that is building your

938
00:53:43,920 --> 00:53:47,640
own media company, and you're
basically using Patreon to do

939
00:53:47,640 --> 00:53:48,880
that.
I think it's brilliant.

940
00:53:49,360 --> 00:53:52,800
And the truth of the matter is
you can make decent money doing

941
00:53:52,800 --> 00:53:56,320
that with a very small audience.
You know, you think about it, if

942
00:53:56,320 --> 00:53:59,520
you get $510 a month from 100
people, that's real money.

943
00:53:59,920 --> 00:54:02,280
And so I think you're going to
see a lot more people taking

944
00:54:02,280 --> 00:54:05,040
that approach and putting it
behind the quote paywall.

945
00:54:05,440 --> 00:54:07,920
But I'm doing it personally, I'm
I'm not pushed it a lot yet.

946
00:54:07,920 --> 00:54:10,800
That's one of the things on my
after tax season radar.

947
00:54:11,120 --> 00:54:12,760
But no, I think it's a great
product.

948
00:54:13,000 --> 00:54:15,440
The only thing I don't like
about Patreon is they take a lot

949
00:54:15,440 --> 00:54:17,920
of the percentage of the money
from you.

950
00:54:18,200 --> 00:54:19,720
So you just have to be aware of
that.

951
00:54:19,720 --> 00:54:22,720
You're not going to get 100% of
the dollars that you're getting.

952
00:54:23,040 --> 00:54:26,160
But they make it super simple.
There's a little bit of friction

953
00:54:26,160 --> 00:54:28,920
getting involved with it, but
it's easy to put content up

954
00:54:28,920 --> 00:54:30,400
there.
My team puts content up there on

955
00:54:30,400 --> 00:54:32,120
each of our channels every
single day.

956
00:54:32,120 --> 00:54:33,920
So it's it's really a great
thing.

957
00:54:34,560 --> 00:54:36,440
Thank you Ralph BC did you want
to add something?

958
00:54:36,960 --> 00:54:39,000
I was going to stay real quick.
I'm not on video today, so I

959
00:54:39,000 --> 00:54:41,720
just wanted to make sure, Dr.
Are you holding your pinky to

960
00:54:41,720 --> 00:54:44,200
your mouth every single time you
say millions?

961
00:54:45,720 --> 00:54:47,120
Got to make sure you do it the
right way it.

962
00:54:47,760 --> 00:54:53,440
Kind of feels like it.
Thank you BC thank you, Ralph

963
00:54:53,440 --> 00:54:56,400
and Dr. Thank you for wrapping
up today's news.

964
00:54:56,520 --> 00:54:59,760
We are back tomorrow with our
evaluation series.

965
00:55:00,000 --> 00:55:02,480
So we are evaluating the podcast
Salvage.

966
00:55:02,480 --> 00:55:05,200
We will put a link to the
episode we're breaking down

967
00:55:05,440 --> 00:55:08,560
tomorrow.
This is a listener's podcast and

968
00:55:08,560 --> 00:55:12,760
that's what we do every so often
on Thursdays is they submit

969
00:55:12,760 --> 00:55:16,640
their podcast for feedback and
we'll provide it tomorrow for

970
00:55:16,640 --> 00:55:19,880
the podcast Salvage.
And that's your reminder team

971
00:55:20,160 --> 00:55:24,960
to, if you haven't listened yet,
go listen and be ready to share

972
00:55:24,960 --> 00:55:28,520
your feedback tomorrow on the
podcasting morning chat.

973
00:55:28,520 --> 00:55:32,240
So until then, make it a great
day everybody, take care.