April 14, 2026

495. The 3 Things Every Growing Podcast Needs

495. The 3 Things Every Growing Podcast Needs
Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon
Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon

Clarity, consistency, compelling content… these are the three things every growing podcast needs, but which one actually matters most when your show feels stuck? In this episode, we break down the real difference between these three pillars and how each one impacts your growth in ways that aren’t always obvious. What starts as a simple question quickly turns into a deeper conversation about why consistency isn’t just about posting more, how compelling content depends on both you and your audience, and why clarity might be the foundation that holds everything together. Along the way, the PMC crew shares real-world experiences, from putting out too much content and overwhelming listeners to learning how repetition, data, and audience connection shape long-term growth. The big insight: growth doesn’t come from doing everything, it comes from knowing which of these three your podcast actually needs right now.

Episode Highlights:

[01:24] Hosts And Community Invite

[02:08] Gear Giveaway And Strategy

[03:44] New Jingle Debut

[05:11] How The Jingle Was Made

[07:59] Music Rights Reality Check

[09:06] Three Cs For Growth

[11:13] Defining Compelling Content

[14:06] Consistency Beyond Frequency

[20:16] Expectations And Release Rhythm

[23:26] Ecosystem And Quality Balance

[26:13] Reps For New Podcasters

[26:40] Start Creating Anyway

[26:55] Podcast Evaluation Plug

[28:44] Consistency Builds Clarity

[32:08] Batching Episodes Strategy

[33:45] Which C Comes First

[34:23] Too Much Content Risk

[37:07] Enthusiasm And Dunning Kruger

[42:45] Authenticity Versus AI

[45:26] Consistency Fuels Growth

[48:41] Three Cs Wrap Up

Links & Resources:

Featured Podcast Evaluation (Apr. 16th) SALVAGE:

https://pod.link/1890302704/episode/QnV6enNwcm91dC0xODk1NDgxNw

PMC EP 490: Why Your Podcast Isn’t Growing

https://podcastingmorningchat.com/490

The Podcasting Morning Chat:

⁠⁠www.podcastingmorningchat.com⁠⁠

Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningchat.com/joinus/

Meet the PMC Cast and Crew:

⁠⁠https://podcastingmorningchat.com/people⁠⁠

Join The Empowered Podcasting Facebook Group:

⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠

Book A Free Call With Marc:

https://calendly.com/ironickmedia/freestrategycall

Application To Submit Your Show For Evaluation:

⁠⁠⁠⁠⁠https://podcastingmorningchat.com/eval⁠⁠

Join us every other Monday at 7 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠

http://podcastingmorningchat.com/owp/⁠⁠

Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠https://podcastingmorningchat.com/clubhouse⁠⁠

EPC3 Speaker Application:⁠⁠ ⁠https://empoweredpodcasting.com/speakers

Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠

Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningchat.contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com

Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:

https://podmatch.com/hostdetailpreview/1729879899384520035bad21b


1
00:00:05,520 --> 00:00:10,240
Good morning podcasters.
Today is Tuesday, April 14th,

2
00:00:10,840 --> 00:00:15,840
2026, and today we're tackling
clarity, consistency, and

3
00:00:15,840 --> 00:00:19,120
compelling content.
What they really mean, which one

4
00:00:19,120 --> 00:00:22,640
matters most, and how to spot
what's quietly holding your show

5
00:00:22,640 --> 00:00:27,080
back from actual growth.
So if you're listening live on

6
00:00:27,080 --> 00:00:29,560
Clubhouse, hit the share button
top right hand side of the

7
00:00:29,560 --> 00:00:32,200
screen and share it.
However, Clubhouse lets you.

8
00:00:32,560 --> 00:00:34,920
And if you're catching us via
podcast, YouTube, LinkedIn,

9
00:00:34,920 --> 00:00:37,680
etcetera, please share this
episode with a fellow podcaster.

10
00:00:39,280 --> 00:00:43,120
And now give us about 30 seconds
and we'll get things rolling.

11
00:00:43,280 --> 00:00:53,320
Thanks for being here.
The Podcasting Morning Chat is

12
00:00:53,320 --> 00:00:57,680
powered by Ironic Media, helping
podcasters launch, Polish and

13
00:00:57,680 --> 00:01:02,000
grow great shows, and by Content
Creators Accountant, helping

14
00:01:02,000 --> 00:01:04,800
creators build real business
behind their content.

15
00:01:20,720 --> 00:01:22,880
Good morning again podcasting
morning Chat.

16
00:01:22,880 --> 00:01:24,800
Thank you so much for being
here.

17
00:01:24,800 --> 00:01:29,240
I am your host Mark Ronick and
currently on stage with me we

18
00:01:29,240 --> 00:01:34,160
have Ralphie Steps, Sid Meadows,
DRFA, Nick Naal back, Matthew

19
00:01:34,160 --> 00:01:39,000
Bliss, BC Babbles, and also Tide
AKA Nikki from the audience has

20
00:01:39,000 --> 00:01:41,400
joined us as well and that's a
good place to start.

21
00:01:41,560 --> 00:01:46,280
If you're listening live on
Clubhouse, by all means, anyone

22
00:01:46,280 --> 00:01:51,040
is welcome to join us at any
time and ask a question add to

23
00:01:51,040 --> 00:01:53,240
the conversation, even if it has
nothing to do with the

24
00:01:53,240 --> 00:01:56,600
conversation, but you have a
question that you'd like some

25
00:01:56,600 --> 00:02:00,800
advice or your opinions on.
This is the right place to do

26
00:02:00,800 --> 00:02:03,320
it.
And you can learn more about all

27
00:02:03,320 --> 00:02:05,840
these Co hosts of mine at
Podcasting Morning

28
00:02:05,840 --> 00:02:09,880
chat.com/people.
But I also want to remind you

29
00:02:09,880 --> 00:02:14,800
that if you are looking for some
free podcast gear, you may want

30
00:02:14,840 --> 00:02:18,480
to pay attention because you
could win Ralph E Steps

31
00:02:18,520 --> 00:02:23,160
Roadcaster Duo, plus a free
monetization strategy session

32
00:02:23,160 --> 00:02:27,120
designed to help you make
smarter moves with your show.

33
00:02:27,760 --> 00:02:32,560
And the duo, I believe is a
great piece of gear because it

34
00:02:32,560 --> 00:02:36,360
helps you sound polished, works
really well with multiple audio

35
00:02:36,360 --> 00:02:39,800
sources, and gives you hands on
control over your live

36
00:02:39,960 --> 00:02:43,960
production all in And you don't
have to use it for live

37
00:02:43,960 --> 00:02:48,520
production, but it definitely is
a nice piece of gear for live

38
00:02:48,600 --> 00:02:58,160
production.
Ralph, would you give us 30

39
00:02:58,160 --> 00:03:01,920
seconds and let us know what
this strategy session is all

40
00:03:01,920 --> 00:03:03,320
about?
Absolutely.

41
00:03:03,320 --> 00:03:04,760
Thank you and good morning
everybody.

42
00:03:05,080 --> 00:03:08,880
So this this strategy session is
all about helping you find new

43
00:03:08,880 --> 00:03:11,800
and creative ways to bring some
money into your content

44
00:03:11,800 --> 00:03:13,840
creation.
I'll look at your what you're

45
00:03:13,840 --> 00:03:15,720
doing now, make some
suggestions.

46
00:03:15,720 --> 00:03:18,160
You just have an overall
discussion about where you're

47
00:03:18,160 --> 00:03:21,720
trying to go with your content.
So make sure you go and do that

48
00:03:21,720 --> 00:03:25,560
at Podcasting Morning
chat.com/duo.

49
00:03:26,600 --> 00:03:28,680
Thank you, Ralph.
Yeah, do that.

50
00:03:28,680 --> 00:03:31,280
The entries are filling up fast,
people.

51
00:03:31,480 --> 00:03:33,880
Not that we're going to run out
of entries because we've given

52
00:03:33,880 --> 00:03:37,080
you unlimited chances to win,
pretty much.

53
00:03:37,400 --> 00:03:40,360
So go check that out.
Find all the ways that you can

54
00:03:40,360 --> 00:03:44,720
earn more entries at podcasting.
Morning chat.com/duo.

55
00:03:45,040 --> 00:03:48,440
OK, before we get into the heart
of today's conversation, I had

56
00:03:48,440 --> 00:03:53,440
to pause because I wanted to
play a new Jingle for everybody

57
00:03:53,440 --> 00:03:57,400
courtesy of Ralph.
And I know that the majority of

58
00:03:57,400 --> 00:04:01,800
you my Co hosts here, you've
probably heard it if you've been

59
00:04:01,800 --> 00:04:06,440
a part of our little private DM
group chat, but worth playing

60
00:04:06,440 --> 00:04:09,520
for our audience as well.
Now, if you're you've been

61
00:04:09,520 --> 00:04:12,440
listening for any period of
time, especially over let's say

62
00:04:12,440 --> 00:04:17,040
the last month or two, Dr. has
every so often mentioned that

63
00:04:17,040 --> 00:04:20,079
she stumbles on her words and
then she'll say I hate words in

64
00:04:20,079 --> 00:04:22,440
the morning.
And Ralph got inspired.

65
00:04:23,720 --> 00:04:28,640
So Ralph made a little Jingle
for Dr. Maybe, maybe really this

66
00:04:28,640 --> 00:04:32,600
can be for anybody who blames
trying to find their words in

67
00:04:32,600 --> 00:04:34,240
the morning.
We can play this.

68
00:04:34,560 --> 00:04:38,200
Coffee's hot brain is not mouth,
says glorning.

69
00:04:38,200 --> 00:04:40,960
Guess I forgot words are hard in
the morning.

70
00:04:40,960 --> 00:04:43,320
So hard.
Tongue still dreaming, thoughts

71
00:04:43,360 --> 00:04:46,120
just snoring.
I mean well, but I'm still

72
00:04:46,120 --> 00:04:48,320
yawning.
Words are hard in the morning.

73
00:04:48,720 --> 00:04:55,240
Did I say that out loud?
I like that, especially because

74
00:04:55,240 --> 00:04:57,480
we all have those moments where
we stumble.

75
00:04:57,480 --> 00:05:00,160
I know I do.
And it's nice to have a little

76
00:05:00,160 --> 00:05:03,560
button to kind of have a little
fun with that at the same time

77
00:05:03,560 --> 00:05:05,320
now.
Yeah.

78
00:05:05,480 --> 00:05:06,640
Dr. you're happy with that?
Oh.

79
00:05:08,040 --> 00:05:10,800
So happy, I love that thank.
You.

80
00:05:10,880 --> 00:05:14,320
Yeah, Ralph, now I'm guessing
and I think actually you shared

81
00:05:14,320 --> 00:05:17,760
this with us.
You made this in SUNO, the AI

82
00:05:17,760 --> 00:05:19,360
app.
Yes, correct, Mark.

83
00:05:19,360 --> 00:05:21,000
Yeah.
I put out music every week,

84
00:05:21,000 --> 00:05:23,080
actually.
I write the Christian worship

85
00:05:23,080 --> 00:05:26,400
music and I've been working with
SUNO now for, oh, I guess about

86
00:05:26,400 --> 00:05:28,640
3 or 4 months.
We've got 30 songs out that are

87
00:05:28,640 --> 00:05:30,880
on iTunes and Spotify and all
that.

88
00:05:30,880 --> 00:05:33,760
So yeah, the other morning I was
out walking on the farm and I

89
00:05:33,760 --> 00:05:36,800
was thinking about Dr. how
sometimes she struggles at words

90
00:05:36,800 --> 00:05:39,280
in the morning.
So I opened up the SUNO app and

91
00:05:39,280 --> 00:05:44,840
I said I want a bubbly kind of
woman feel of somebody that just

92
00:05:44,840 --> 00:05:47,160
is struggling with the words
first thing in the morning.

93
00:05:47,400 --> 00:05:50,040
And I had to be honest, that was
about the 7th time I put the

94
00:05:50,040 --> 00:05:52,160
prompt in.
But when I finally got it, it

95
00:05:52,160 --> 00:05:55,120
was about 30 seconds.
And I said, yeah, I like that,

96
00:05:55,120 --> 00:05:57,320
but we got to narrow it down
something.

97
00:05:57,320 --> 00:05:58,960
So I said make it about 20
seconds.

98
00:05:58,960 --> 00:06:01,800
This one was 17.
And as soon as I got done it, I

99
00:06:01,800 --> 00:06:03,800
had to send it to Dr. and I
said, you got to to hear this.

100
00:06:04,240 --> 00:06:08,160
I I I just think it's perfect
because it just encapsulate all

101
00:06:08,160 --> 00:06:09,800
of us struggle sometimes with
things.

102
00:06:10,040 --> 00:06:13,280
And I just I love Dr. and I
thought this would be a cool way

103
00:06:13,280 --> 00:06:15,560
to just give back to DRA little
bit into the show.

104
00:06:15,560 --> 00:06:17,920
Oh.
Thank you so much.

105
00:06:17,920 --> 00:06:22,560
It really, it hit home and it's
all those words are so very,

106
00:06:22,560 --> 00:06:26,760
very true.
Thank you so much.

107
00:06:26,760 --> 00:06:28,360
Yeah.
Thank you, Ralph, for doing

108
00:06:28,360 --> 00:06:30,480
that.
Yeah, it takes usually a few

109
00:06:30,480 --> 00:06:33,000
prompts.
I would say it's probably,

110
00:06:33,240 --> 00:06:36,320
although I'm keeping it.
I would say it's slightly long

111
00:06:36,320 --> 00:06:38,520
for my taste from when it comes
to a Jingle.

112
00:06:38,800 --> 00:06:42,360
It'd be cool to have something
that goes that's just relatively

113
00:06:42,360 --> 00:06:45,080
shortened to the point.
But I really enjoy that one.

114
00:06:45,080 --> 00:06:47,840
So we're going to keep it.
Thank you for that one, Ralph.

115
00:06:47,840 --> 00:06:52,240
So I follow someone on Facebook.
Seth Drums.

116
00:06:53,040 --> 00:06:56,680
Oh yeah, yeah, yeah, yeah.
I know exactly who this is.

117
00:06:57,080 --> 00:06:59,960
Yeah.
And he just came out with a new

118
00:06:59,960 --> 00:07:03,000
one where he said, you know,
I've been fooling around with

119
00:07:03,000 --> 00:07:07,480
the new upgrade to is it called
Sono Suno?

120
00:07:07,760 --> 00:07:09,560
Yeah, Suno.
Yep, right Suno.

121
00:07:09,920 --> 00:07:14,600
So apparently they've just had a
new upgrade that is amazing.

122
00:07:15,200 --> 00:07:18,160
Oh, interesting.
OK, good to know.

123
00:07:18,160 --> 00:07:20,960
I I don't think I'm paying for
Suno at the moment.

124
00:07:20,960 --> 00:07:23,840
I every once in a while when I
get inspiration, I'll go I'll

125
00:07:23,840 --> 00:07:27,640
pay for a month and I'll use it
for a couple weeks and then I'll

126
00:07:27,640 --> 00:07:31,720
cancel it until I need it again.
Let's BC you got something for

127
00:07:31,720 --> 00:07:32,160
us.
Go ahead.

128
00:07:32,160 --> 00:07:34,920
Good morning, Sir.
Yeah, I somehow missed this in

129
00:07:34,920 --> 00:07:37,160
the Top Gun chat.
I don't don't know how I did,

130
00:07:37,160 --> 00:07:39,840
but I love the Jingle.
And I got to say, I almost want

131
00:07:39,840 --> 00:07:42,800
to pair it with like 9 to 5 from
Dolly Parton kind of, you know

132
00:07:42,800 --> 00:07:45,560
how a lot of like really cool,
like opening songs in the

133
00:07:45,560 --> 00:07:47,960
theater have like a prelude.
This shingle should be the

134
00:07:47,960 --> 00:07:49,800
prelude.
And then we go into Dolly Parton

135
00:07:49,800 --> 00:07:53,680
95 like the perfect morning duo
song I think would.

136
00:07:53,680 --> 00:07:55,640
Be great.
It's true, it's true.

137
00:07:55,640 --> 00:07:59,320
Good point it does fit for a
morning show yeah, absolutely.

138
00:07:59,600 --> 00:08:03,360
Thank you BC well, keep that in
mind, although can't really use

139
00:08:03,360 --> 00:08:05,800
that because then we'll get in
trouble for using music.

140
00:08:05,800 --> 00:08:10,040
And man, Spotify, YouTube, I
mean, I think a lot of us know

141
00:08:10,040 --> 00:08:13,760
YouTube's really cracked down.
Spotify really is cracking down.

142
00:08:14,000 --> 00:08:17,560
I saw that our friend Chris
Vaglio, a long time member of

143
00:08:17,560 --> 00:08:21,760
this community, his show that
does a lot, I think it's now

144
00:08:21,760 --> 00:08:25,400
called Vinyl Verdicts if I'm not
mistaken, formerly Song Swap

145
00:08:25,400 --> 00:08:28,640
Showdown.
I know that they recently made

146
00:08:28,640 --> 00:08:32,440
the announcement that they're
done with their audio broadcast

147
00:08:32,440 --> 00:08:37,080
or their audio feed, if you
will, because it gets taken down

148
00:08:37,080 --> 00:08:40,159
so many times.
And YouTube, I guess he's

149
00:08:40,159 --> 00:08:42,520
figured out a way to make it all
work.

150
00:08:42,840 --> 00:08:46,280
But Spotify, he can't, and they
just keep taking down his

151
00:08:46,280 --> 00:08:49,320
content.
So he's just decided, I ain't

152
00:08:49,320 --> 00:08:52,600
fighting this battle anymore.
I'm just taking my content off

153
00:08:52,600 --> 00:08:55,320
the audio streams altogether and
more power to him.

154
00:08:55,320 --> 00:08:57,520
I get it.
I get it if it's really that

155
00:08:57,640 --> 00:09:01,160
disruptive, disruptive to your
flow, you got to sometimes makes

156
00:09:01,160 --> 00:09:04,320
the hard decisions and I can
appreciate that he went ahead

157
00:09:04,320 --> 00:09:08,600
and did that.
All right, let's get into this

158
00:09:08,600 --> 00:09:12,840
discussion last week,
specifically last Tuesday, we

159
00:09:12,840 --> 00:09:17,720
had a really strong conversation
about why a podcast may not be

160
00:09:17,720 --> 00:09:22,240
growing and we talked about
things like strategy, content,

161
00:09:22,240 --> 00:09:26,280
consistency, and what growth
even means in the 1st place.

162
00:09:26,280 --> 00:09:30,200
But the more I sat with that
conversation afterward, the more

163
00:09:30,200 --> 00:09:33,640
I kept coming back to the three
things that seemed to show up

164
00:09:34,120 --> 00:09:39,320
often when a show is either
growing or maybe feeling stuck.

165
00:09:39,320 --> 00:09:42,400
And to me, those three things,
and they may be different,

166
00:09:42,400 --> 00:09:43,560
different to you, and that's
fine.

167
00:09:43,560 --> 00:09:47,640
But for me, those three things
usually are clarity,

168
00:09:47,960 --> 00:09:52,280
consistency, and compelling
content, because I believe that

169
00:09:52,280 --> 00:09:55,200
most podcasters know that those
things matters.

170
00:09:55,200 --> 00:09:59,080
But I'm not sure that we always
stop to ask which one matters

171
00:09:59,080 --> 00:10:04,720
most, if any, or which one may
be the real issue when momentum

172
00:10:04,720 --> 00:10:09,440
isn't really happening.
So today I want to use basically

173
00:10:09,440 --> 00:10:14,400
last week's conversation as the
jumping off point and then go a

174
00:10:14,400 --> 00:10:17,560
little deeper now.
So for example, if a podcast

175
00:10:17,560 --> 00:10:22,880
wants stronger growth or
stronger momentum, what matters

176
00:10:22,880 --> 00:10:26,760
most that that the clarity, the
consistency, the compelling

177
00:10:26,760 --> 00:10:29,800
content.
And when one of those is

178
00:10:29,800 --> 00:10:33,600
missing, how do you know?
How can you tell specifically?

179
00:10:34,080 --> 00:10:37,080
But before we decide which one
matters most, let's make sure

180
00:10:37,080 --> 00:10:38,960
we're even talking about the
same things here.

181
00:10:38,960 --> 00:10:43,920
So again, because clarity,
consistency, content, they can

182
00:10:43,920 --> 00:10:47,000
all mean very different things
depending on who you ask.

183
00:10:47,400 --> 00:10:50,600
So I think the way I want to do
this first, which of those three

184
00:10:50,600 --> 00:10:55,200
things that I just mentioned
feels easiest to define, to

185
00:10:55,200 --> 00:11:01,360
define, and which one feels a
little more slippery to define

186
00:11:01,360 --> 00:11:04,240
because maybe it has multiple
meanings.

187
00:11:04,840 --> 00:11:08,640
All right, so I'm going to let's
see who is that?

188
00:11:08,640 --> 00:11:12,080
Let's go to let's see.
Oh, we got multiple people here

189
00:11:12,080 --> 00:11:15,560
wanting to chime in.
We'll go to Matt Bliss first.

190
00:11:15,560 --> 00:11:18,000
Good morning, Matt.
Good morning.

191
00:11:18,400 --> 00:11:22,600
I think compelling content, the
content bit is probably the

192
00:11:22,600 --> 00:11:26,200
hardest to define or nail down,
if only because there is a

193
00:11:26,200 --> 00:11:29,480
subjective element to it that
something compelling to one

194
00:11:29,480 --> 00:11:32,280
person isn't as compelling to
another person.

195
00:11:32,720 --> 00:11:36,560
And so trying to nail that down
is probably the hardest and

196
00:11:36,560 --> 00:11:40,280
probably requires one of the
other two to get to that point,

197
00:11:40,720 --> 00:11:42,600
I think.
Yeah.

198
00:11:42,600 --> 00:11:46,440
I guess also you could make a
case that compelling content is

199
00:11:46,960 --> 00:11:50,080
subjective.
So maybe part of that definition

200
00:11:50,080 --> 00:11:54,520
is also compelling content for
your audience, right.

201
00:11:54,600 --> 00:11:57,440
It's content that your audience
finds compelling.

202
00:11:57,760 --> 00:11:59,920
I mean, yeah, and we can talk
about that.

203
00:12:00,000 --> 00:12:04,280
Is that the case or is it really
compelling for to the podcaster?

204
00:12:04,480 --> 00:12:07,240
If the podcaster feels this is
compelling, is that enough?

205
00:12:07,960 --> 00:12:09,760
I think it's an ABI.
Think you've got to have both.

206
00:12:10,120 --> 00:12:13,480
Like if you don't, if you're not
compelled by, I guess the usual

207
00:12:13,480 --> 00:12:16,120
test that I put out there is if
you don't want to listen to what

208
00:12:16,120 --> 00:12:19,120
you're putting out there, then
should you even be making it?

209
00:12:19,840 --> 00:12:23,440
So it's got to be compelling to
you and try to make it as

210
00:12:23,440 --> 00:12:25,480
compelling to your ideal
audience as possible.

211
00:12:25,960 --> 00:12:27,200
Fairpoint.
Yeah.

212
00:12:27,200 --> 00:12:30,200
Let's go to BC and hear what BC
has to say about this.

213
00:12:30,200 --> 00:12:31,520
Go ahead, my friend.
Good morning.

214
00:12:31,920 --> 00:12:33,960
Right, good morning, right in
light with you too.

215
00:12:33,960 --> 00:12:38,920
I want to say I want even
stretch the definition of

216
00:12:38,920 --> 00:12:42,440
compelling just a bit and say
that it's not just the AB thing,

217
00:12:42,440 --> 00:12:46,080
it's an ABC thing because
there's the podcaster, the

218
00:12:46,080 --> 00:12:50,240
audience, but also how's your
platform that your content is on

219
00:12:50,240 --> 00:12:53,520
going to carry your content?
I forget who mentioned this, I

220
00:12:53,520 --> 00:12:56,000
think it was last week or the
week before, but someone

221
00:12:56,000 --> 00:12:59,320
mentioned what they like to do
is they like to take their

222
00:12:59,520 --> 00:13:06,000
podcast transcript and feed it
and confirm what questions does

223
00:13:06,000 --> 00:13:09,360
this conversation answer?
What solutions does this

224
00:13:09,360 --> 00:13:13,520
conversation provide?
And then use that set of answers

225
00:13:13,760 --> 00:13:16,800
to then write out the
description, the title, the

226
00:13:16,800 --> 00:13:20,080
subtitle to fit.
Because all these platforms are

227
00:13:20,080 --> 00:13:24,120
query based, people are looking
for a solution or they're asking

228
00:13:24,120 --> 00:13:26,560
the question.
So I think when it comes to

229
00:13:26,560 --> 00:13:30,120
compelling content, if we hit
what we like, what the audience

230
00:13:30,120 --> 00:13:32,880
likes, but also what the
platform's going to be used to

231
00:13:32,880 --> 00:13:38,160
find, then those three elements
can really play into it.

232
00:13:38,760 --> 00:13:41,440
Yeah.
And what's interesting is, and

233
00:13:41,440 --> 00:13:44,360
it makes total sense when you're
talking about the compelling

234
00:13:44,360 --> 00:13:49,640
content, it actually feels like
it also applies to clarity for

235
00:13:49,720 --> 00:13:53,560
how you're describing it, right?
Like being able to, you know,

236
00:13:53,560 --> 00:13:56,080
who is this helping?
How is it helping them?

237
00:13:56,080 --> 00:13:58,760
You know, those are questions,
yes, for compelling content, but

238
00:13:58,760 --> 00:14:02,880
it also then helps define the
clarity component as well.

239
00:14:03,080 --> 00:14:05,160
Yeah.
Ralph, did you want to chime in

240
00:14:05,160 --> 00:14:07,440
too?
Yeah, I just wanted to chime in

241
00:14:07,440 --> 00:14:09,000
with this.
A lot of people see the word

242
00:14:09,000 --> 00:14:12,480
consistency and they think, oh,
that just means I'm posting

243
00:14:12,480 --> 00:14:14,480
every day.
But actually, I'm going to take

244
00:14:14,480 --> 00:14:16,880
it a little deeper than that as
I was thinking about today,

245
00:14:17,280 --> 00:14:21,320
consistency means a consistent
message that's on point.

246
00:14:21,680 --> 00:14:25,000
That's the same theme as what
your audience is expecting.

247
00:14:25,320 --> 00:14:27,480
Because you hear a lot of people
talk about, well, I'm just going

248
00:14:27,480 --> 00:14:29,320
to be consistently putting out
content.

249
00:14:29,880 --> 00:14:31,960
Oh, I'm going to make sure I
have an episode that comes out

250
00:14:31,960 --> 00:14:34,520
every Monday.
But that's not what consistency

251
00:14:34,520 --> 00:14:37,280
is to me.
Consistency to me is that you're

252
00:14:37,280 --> 00:14:40,880
delivering on a consistent
message that your audience is

253
00:14:40,880 --> 00:14:42,560
expecting you to deliver to
them.

254
00:14:42,560 --> 00:14:45,560
So I think it's easy to go past
consistencies.

255
00:14:45,600 --> 00:14:48,240
Oh, that's just a, that's just a
make sure I check the box that I

256
00:14:48,240 --> 00:14:50,520
do want every week.
So I just wanted to chime in

257
00:14:50,520 --> 00:14:54,840
with that Mark.
Ralph, do you feel like if you

258
00:14:54,840 --> 00:14:58,080
had to choose, and I'm kind of
jumping ahead from my rundown

259
00:14:58,080 --> 00:15:03,000
here, but if you had to choose,
which of those three CS do you

260
00:15:03,000 --> 00:15:06,600
feel is most important for a
podcaster?

261
00:15:06,600 --> 00:15:10,000
Specifically, I actually think
it's consistency, and I'll tell

262
00:15:10,000 --> 00:15:12,440
you why, because, and we kind of
had this discussion yesterday,

263
00:15:12,920 --> 00:15:15,520
Nick brought this up about, you
know, he's always trying to get

264
00:15:15,520 --> 00:15:17,800
to that new thing, that new
viral moment.

265
00:15:18,200 --> 00:15:21,120
And I think that's where the
idea of compelling can get you

266
00:15:21,120 --> 00:15:24,160
in trouble because if you always
feel like I got to deliver

267
00:15:24,160 --> 00:15:26,800
something that no one else is
delivering, I don't know.

268
00:15:26,800 --> 00:15:28,440
That helps you grow your
audience.

269
00:15:28,880 --> 00:15:31,640
I think what helps you grow your
audience is developing that

270
00:15:31,640 --> 00:15:34,160
relationship with them.
And you develop that

271
00:15:34,160 --> 00:15:36,160
relationship by being
consistent.

272
00:15:36,400 --> 00:15:39,800
Consistent in the things you
speak about, consistent in your

273
00:15:39,800 --> 00:15:43,440
tone of voice, consistent in the
way that you treat the people

274
00:15:43,440 --> 00:15:46,280
who are guests on your show or
the things you talk about.

275
00:15:46,600 --> 00:15:50,440
South Mark, for me, honestly, I
think the biggest thing is

276
00:15:50,440 --> 00:15:53,240
consistency.
Secondly, by clarity, because I

277
00:15:53,240 --> 00:15:56,760
think you need to be abundantly
clear in what you're trying to

278
00:15:56,760 --> 00:16:00,320
convey in your content.
So for me, consistency, clarity,

279
00:16:00,680 --> 00:16:04,040
compelling, honestly, the truth
is, like I listen to some

280
00:16:04,040 --> 00:16:07,120
podcasts that aren't terribly
compelling, but I want to hear

281
00:16:07,120 --> 00:16:10,040
what the host is going to say
next because I've developed a

282
00:16:10,040 --> 00:16:12,760
relationship with that person.
And I don't know who said it,

283
00:16:12,760 --> 00:16:15,240
but I've heard it said people
don't come back for content.

284
00:16:15,240 --> 00:16:18,600
They come back for you, they
come back for that relationship.

285
00:16:18,840 --> 00:16:21,200
And, and honestly, I think
that's why a lot of people join

286
00:16:21,200 --> 00:16:23,760
us in the morning.
It's the relationships that we

287
00:16:23,760 --> 00:16:26,160
have with each other, and it's
the relationships that the

288
00:16:26,160 --> 00:16:28,040
audience has developed with each
one of us.

289
00:16:28,720 --> 00:16:31,560
Yeah, they're not coming for our
crappy content, that's for sure.

290
00:16:33,480 --> 00:16:35,800
That is not at all what I was
saying, my friend.

291
00:16:36,000 --> 00:16:38,960
I know.
And by the way, Ralph, since you

292
00:16:38,960 --> 00:16:42,120
brought up yesterday's show,
it's a good moment to pause real

293
00:16:42,120 --> 00:16:45,800
quick and say not just thank you
for holding down the Fort, but

294
00:16:45,800 --> 00:16:51,920
also really killing it yesterday
on the fly, being able to run a

295
00:16:52,040 --> 00:16:54,320
whole show that you didn't even
prepare.

296
00:16:55,360 --> 00:16:57,560
You ran the show that Jonathan
prepared.

297
00:16:57,560 --> 00:17:01,000
But unfortunately, Jonathan was
dealing with some health issues.

298
00:17:01,000 --> 00:17:06,319
He's fine, but but it did
prevent him from taking control

299
00:17:06,319 --> 00:17:09,079
yesterday of the show and
actually showing up at all for

300
00:17:09,079 --> 00:17:10,839
the show.
So kudos to you, Ralph.

301
00:17:10,839 --> 00:17:12,800
Thank you for doing what you did
yesterday.

302
00:17:12,920 --> 00:17:16,079
Not easy, honest moment.
I have to be honest, about two

303
00:17:16,079 --> 00:17:18,920
minutes before I'm thinking, is
Jonathan going to make it?

304
00:17:19,079 --> 00:17:21,440
I hope he's OK.
And then I'm saying, oh, I know

305
00:17:21,440 --> 00:17:25,319
he did a slide presentation.
I looked at it a few minutes

306
00:17:25,319 --> 00:17:27,680
before the show, but honestly, I
feel like I was juggling balls

307
00:17:27,680 --> 00:17:29,720
the whole time.
But I just want to thank Nick.

308
00:17:29,720 --> 00:17:31,920
I want to thank Sid and
everybody else that helped chime

309
00:17:31,920 --> 00:17:34,360
in yesterday because actually, I
think it turned out to be a

310
00:17:34,360 --> 00:17:36,360
really cool episode.
The only problem is Mark

311
00:17:36,560 --> 00:17:39,480
listening back to it.
I wish I would have said take a

312
00:17:39,480 --> 00:17:41,960
bite out of crime.
I think it would have been

313
00:17:41,960 --> 00:17:43,800
cooler if I just said that a few
times.

314
00:17:43,800 --> 00:17:45,680
But thank you.
Thank you, Mark.

315
00:17:45,680 --> 00:17:48,160
I appreciate that.
Yeah, you're welcome, Ralph.

316
00:17:48,160 --> 00:17:50,880
Thank you.
And looking here in the

317
00:17:51,640 --> 00:17:56,440
clubhouse chat, Jessica says
these three things she's calling

318
00:17:56,440 --> 00:17:59,000
virtues, she says they aren't
separate virtues.

319
00:17:59,480 --> 00:18:03,920
They are spot.
The spine, heart and voice of a

320
00:18:03,920 --> 00:18:08,360
podcast held together creates
one body of work.

321
00:18:08,680 --> 00:18:10,560
Very well said.
I mean, I think there is

322
00:18:10,560 --> 00:18:13,360
something to be said about that.
All three components.

323
00:18:13,360 --> 00:18:16,080
Maybe 1 doesn't outweigh the the
other.

324
00:18:16,080 --> 00:18:18,720
Maybe all are necessary.
I know when I was listening to

325
00:18:18,720 --> 00:18:23,280
Ralph Scheer, I was thinking,
wow, so compelling content he's

326
00:18:23,280 --> 00:18:27,280
holding till the last spot.
But as he kept making his case

327
00:18:27,280 --> 00:18:29,440
for the other two, I was
thinking, well, yeah, that makes

328
00:18:29,440 --> 00:18:30,800
sense.
But.

329
00:18:30,800 --> 00:18:33,560
And then I was like, yeah, that
makes but you know, it's, it's

330
00:18:33,560 --> 00:18:38,480
it's, yeah, there is a case here
that all three may be important.

331
00:18:38,840 --> 00:18:40,920
BC did you want to add more to
this?

332
00:18:41,240 --> 00:18:43,920
Yeah, there's one clarifying
question with Ralph's earlier

333
00:18:43,920 --> 00:18:45,920
point.
Before the audience here when

334
00:18:45,920 --> 00:18:49,480
you mention that with
consistency is about answering a

335
00:18:49,880 --> 00:18:53,920
expected question or message
that your audience is expecting.

336
00:18:54,160 --> 00:18:56,200
I know what you're saying.
And just before the audience,

337
00:18:56,320 --> 00:19:00,920
you're clarifying that it's
about an overarching message

338
00:19:01,400 --> 00:19:04,360
that kind of goes across your
entire show, as opposed to how

339
00:19:04,360 --> 00:19:08,440
your episodic topics might
fluctuate, correct?

340
00:19:09,200 --> 00:19:12,400
Yeah, exactly.
I think that you need to be

341
00:19:12,560 --> 00:19:15,640
addressing a pain point of your
audience.

342
00:19:16,280 --> 00:19:18,600
It could be you want to
entertain them, it could be you

343
00:19:18,600 --> 00:19:21,840
want to educate them, it could
be you want to inform them, but

344
00:19:21,840 --> 00:19:22,920
you've always got to be doing
it.

345
00:19:22,920 --> 00:19:26,600
I think the trap is a lot of
content creators go off on

346
00:19:26,600 --> 00:19:30,200
tangents and they have episodes
that have nothing to do with the

347
00:19:30,200 --> 00:19:32,440
core reason that their audience
is coming.

348
00:19:32,640 --> 00:19:36,280
And that is not consistency.
To me, it's one thing to put out

349
00:19:36,280 --> 00:19:39,200
a show every day, every week
that just because the sake you

350
00:19:39,200 --> 00:19:42,640
put something out, but I think
you need to stay on message and

351
00:19:42,640 --> 00:19:46,960
you always have to say, OK, is
this message delivering the core

352
00:19:46,960 --> 00:19:49,440
things that my audience is
coming to me for.

353
00:19:49,440 --> 00:19:51,200
So.
So BC I hope that addresses

354
00:19:51,200 --> 00:19:53,160
where I was going with that.
Absolutely.

355
00:19:53,240 --> 00:19:55,680
Thank you.
Thank you both, appreciate that.

356
00:19:55,680 --> 00:19:58,840
And Jessica also put in the chat
here.

357
00:19:58,840 --> 00:20:02,880
We return for the 4th C
connection.

358
00:20:03,480 --> 00:20:05,800
Yeah, I can't disagree with that
either.

359
00:20:05,800 --> 00:20:09,760
If we're adding on to that those
list of those top three, that at

360
00:20:09,760 --> 00:20:13,840
least the ones that I chose,
connection I think is a really

361
00:20:13,840 --> 00:20:17,080
important one and worth part of
a conversation, part of this

362
00:20:17,080 --> 00:20:20,840
conversation.
And I want to jump back to Matt

363
00:20:20,840 --> 00:20:24,200
for a second because Matt, you
put something in the chat that I

364
00:20:24,200 --> 00:20:27,520
think is worth a discussion
around consistency.

365
00:20:28,080 --> 00:20:32,480
You said consistency is not
frequency, and I feel like a lot

366
00:20:32,480 --> 00:20:36,320
of us make that jump, make that
assumption that it is.

367
00:20:36,320 --> 00:20:37,920
Yeah.
Why do you feel differently?

368
00:20:38,640 --> 00:20:41,840
Well, I think Ralph pretty much
covered it, at least nestled

369
00:20:41,840 --> 00:20:43,880
away in all of those good bombs
that he was dropping there.

370
00:20:43,880 --> 00:20:46,200
But that doesn't work for
everybody.

371
00:20:46,680 --> 00:20:49,920
And in all honesty, I was
actually going to Chuck my hand

372
00:20:49,920 --> 00:20:52,320
up there and start to say things
like, there's always an

373
00:20:52,320 --> 00:20:54,880
exception to what we're talking
about here.

374
00:20:54,880 --> 00:20:58,080
Like, these aren't rules
necessarily, but they're a good

375
00:20:58,080 --> 00:21:00,520
starting point.
The good starting point is doing

376
00:21:00,520 --> 00:21:03,640
content every week.
But as you continue to make the

377
00:21:03,640 --> 00:21:08,080
content and get clear and
establish your connection with

378
00:21:08,080 --> 00:21:12,040
your audience and all of these
other aspects, you may not have

379
00:21:12,040 --> 00:21:14,920
to do it every week.
And that's the other trap for

380
00:21:14,920 --> 00:21:17,320
new podcasters and content
creators too.

381
00:21:17,800 --> 00:21:20,800
You're not trapped in weekly,
daily content.

382
00:21:21,160 --> 00:21:25,280
You can change it as long as
you're clear and you know all of

383
00:21:25,280 --> 00:21:26,880
the other things we've been
talking about.

384
00:21:27,480 --> 00:21:29,200
So don't feel like you have to
do weekly.

385
00:21:29,680 --> 00:21:32,320
Every, every time I hear someone
who's new to the podcasting

386
00:21:32,320 --> 00:21:34,760
space give advice like that and
say, you know what?

387
00:21:34,760 --> 00:21:37,560
If you want to be effective and
make sure your audience knows

388
00:21:37,560 --> 00:21:42,040
where you are, show up every
day, every time, exactly the

389
00:21:42,040 --> 00:21:44,960
same every week, and they will
just appear that it's not the

390
00:21:44,960 --> 00:21:46,960
case.
You don't have to be frequent,

391
00:21:47,200 --> 00:21:50,880
you just have to be consistent.
So Matt, would you and I think

392
00:21:50,880 --> 00:21:53,040
you kind of said this, but just
to be clear.

393
00:21:53,040 --> 00:21:57,440
So yeah, I'm with you that it
does not have to be weekly.

394
00:21:57,440 --> 00:22:00,520
That does not define
consistency.

395
00:22:00,760 --> 00:22:05,120
But my question then, do you
believe that people should be,

396
00:22:05,120 --> 00:22:08,040
let's say they want to do it bi
weekly, Do they want to show?

397
00:22:08,520 --> 00:22:12,760
Is it important for them to show
up on that same day, let's say

398
00:22:12,760 --> 00:22:16,920
every other Wednesday?
That podcast comes out every

399
00:22:17,520 --> 00:22:19,320
other Wednesday.
Is that important?

400
00:22:19,680 --> 00:22:22,560
Does that fall under the
definition of consistency for

401
00:22:22,560 --> 00:22:24,080
you?
I think so.

402
00:22:24,080 --> 00:22:27,560
I think the corollary to what I
just said, if it's not

403
00:22:27,560 --> 00:22:31,160
frequency, then you just have to
be clear with the expectations

404
00:22:31,160 --> 00:22:33,920
of your audience.
So if they know to expect

405
00:22:33,920 --> 00:22:37,560
something from you once a month,
then that's when to expect it.

406
00:22:38,120 --> 00:22:42,480
I think the expectation is even
a bit of a Gray area because

407
00:22:42,480 --> 00:22:44,120
podcasts come out when they come
out.

408
00:22:44,120 --> 00:22:47,320
I think we all want to think
about what happens in the 1st 24

409
00:22:47,320 --> 00:22:51,040
hours and that people show up as
soon as the episode releases and

410
00:22:51,040 --> 00:22:53,800
consumes it straight away.
But there have been episodes on

411
00:22:53,800 --> 00:22:58,760
this show that talk about that
first 24 hours isn't necessarily

412
00:22:58,760 --> 00:23:02,200
the most valuable period unless
you've got a sponsor or any kind

413
00:23:02,200 --> 00:23:03,880
of obligations and stuff like
that.

414
00:23:04,480 --> 00:23:10,000
So expectations and transparency
that comes with clarity and

415
00:23:10,000 --> 00:23:13,600
connection with your audience.
There's, there's a lot, a lot of

416
00:23:13,600 --> 00:23:15,240
rabbit holes we could jump down
with that.

417
00:23:15,240 --> 00:23:18,880
So I'll be guarded by you when
you want to keep going or not

418
00:23:18,880 --> 00:23:21,280
with that one.
Yeah, I I do.

419
00:23:21,280 --> 00:23:24,080
But let's see what Ralph.
Maybe he wants to add something

420
00:23:24,080 --> 00:23:25,360
to what you're saying.
Go ahead, Ralph.

421
00:23:26,160 --> 00:23:28,320
Yeah.
And I want to add to this what

422
00:23:28,320 --> 00:23:31,320
Matt is sort of alluding to, but
I don't think said is this is

423
00:23:31,320 --> 00:23:34,400
where having an ecosystem for
your content is so important.

424
00:23:34,640 --> 00:23:38,160
Because if you have an ecosystem
of emails that are going out,

425
00:23:38,280 --> 00:23:42,600
YouTube Shorts and Reels, you're
reinforcing that message and

426
00:23:42,600 --> 00:23:44,320
you're reinforcing that
frequency.

427
00:23:44,560 --> 00:23:46,200
And I have to trumpet what Matt
said.

428
00:23:46,760 --> 00:23:49,560
It's not the sake of what I have
to put something out every week.

429
00:23:49,560 --> 00:23:53,000
Because I think the problem with
that thought is people put out

430
00:23:53,000 --> 00:23:56,680
mediocre mess stuff when that
happens just because they see it

431
00:23:56,680 --> 00:23:59,200
on their calendar.
I've got to do a show.

432
00:23:59,480 --> 00:24:02,440
And I found myself in that same
trap doing a Daily Show.

433
00:24:02,680 --> 00:24:04,880
I had to take a step back at
times and say, you know what,

434
00:24:04,880 --> 00:24:06,600
Ralph?
This isn't great.

435
00:24:07,000 --> 00:24:09,840
This isn't delivering now.
I've gotten to the point now

436
00:24:09,840 --> 00:24:12,120
where I've got to the point
where I'm delivering on a daily

437
00:24:12,120 --> 00:24:14,000
basis.
But it's a lot of methodology.

438
00:24:14,160 --> 00:24:17,680
There's a lot of intention to
that, but if you're not meeting

439
00:24:17,680 --> 00:24:21,000
a weekly thing, connect with
your audience, share with them.

440
00:24:21,000 --> 00:24:23,520
Here's what's going on.
I think we got a delicate

441
00:24:23,520 --> 00:24:25,760
balance here.
I think there definitely is

442
00:24:25,760 --> 00:24:29,680
value in being consistent as it
relates to frequency because I

443
00:24:29,680 --> 00:24:32,120
think people do build it into
their routine.

444
00:24:32,240 --> 00:24:33,600
I'll give you a great example of
that.

445
00:24:33,600 --> 00:24:36,280
Like I listen to Dave Jackson
show every Monday morning when

446
00:24:36,280 --> 00:24:39,520
I'm lifting weights and I just
know it's going to be there when

447
00:24:39,520 --> 00:24:42,800
I get up on Monday morning.
I listen to James Credlin's Pod

448
00:24:42,800 --> 00:24:47,120
News Daily Show every morning.
I listen to the show on Friday.

449
00:24:47,120 --> 00:24:50,200
So I think some of that is true.
But if you're just putting

450
00:24:50,200 --> 00:24:53,800
content out for the sake of
frequency, be careful with that

451
00:24:53,800 --> 00:24:55,720
because I don't think that's
going to grow your audience.

452
00:24:55,720 --> 00:24:57,320
And that's really what we were
talking about here at the

453
00:24:57,320 --> 00:25:00,680
beginning was what are the
stumbling blocks to growing your

454
00:25:00,680 --> 00:25:02,880
audience?
And if you're just putting out

455
00:25:02,880 --> 00:25:05,920
stuff in a frequency pattern, I
don't know it's going to help

456
00:25:05,920 --> 00:25:07,880
you grow your audience.
Yeah.

457
00:25:07,880 --> 00:25:09,200
And I want to add on to that
too.

458
00:25:09,200 --> 00:25:13,160
Sometimes look, I think that
there is a case for weekly

459
00:25:13,160 --> 00:25:15,720
content and being consistent in
that way.

460
00:25:16,080 --> 00:25:19,280
And to your point, Ralph, I also
believe that sometimes,

461
00:25:19,880 --> 00:25:23,320
sometimes it's not our best day.
Sometimes we don't have the best

462
00:25:23,320 --> 00:25:27,600
content to put forward for our
audience, but maybe we have a

463
00:25:27,600 --> 00:25:32,600
single thought or we have a
single tip that we do think

464
00:25:32,680 --> 00:25:34,600
would be valuable to our
audience.

465
00:25:34,840 --> 00:25:38,480
There is nothing wrong with, and
I encourage you then do a

466
00:25:38,480 --> 00:25:42,880
podcast episode on that one tip.
If it takes you 5 minutes in

467
00:25:42,880 --> 00:25:48,040
order to both provide valuable
content and that frequency, I

468
00:25:48,040 --> 00:25:51,640
won't call it consistency, but I
do think frequency is important.

469
00:25:51,640 --> 00:25:53,520
So I would say go for it at that
point.

470
00:25:53,600 --> 00:25:57,600
Put out that one tip, put out
that 5 minute episode because at

471
00:25:57,600 --> 00:26:01,400
least you're still showing up
and you're showing up in a way

472
00:26:01,400 --> 00:26:03,360
that's valuable to your
community.

473
00:26:03,840 --> 00:26:07,200
I'm going to let Matt respond to
that because I'm thinking that's

474
00:26:07,200 --> 00:26:09,200
why he just raised his hand.
And then I'm going to go to

475
00:26:09,200 --> 00:26:11,920
Nick, who has something to add
to all this too.

476
00:26:11,920 --> 00:26:14,680
Go ahead, Matt.
I think it is perfectly

477
00:26:14,680 --> 00:26:19,400
acceptable for someone starting
a new podcast project or at the

478
00:26:19,400 --> 00:26:22,480
very beginning of their creation
journey at all to have

479
00:26:22,480 --> 00:26:26,960
consistency B frequency, because
showing up all the time means

480
00:26:26,960 --> 00:26:30,000
that you are putting the reps in
to create that content.

481
00:26:30,600 --> 00:26:34,000
And you won't be clear and you
won't have compelling content at

482
00:26:34,000 --> 00:26:37,360
the beginning, but that
frequency builds the reps for

483
00:26:37,360 --> 00:26:40,320
you to then become clear and
make the content compelling to

484
00:26:40,320 --> 00:26:42,480
be able to do it.
So if you're at the start, don't

485
00:26:42,480 --> 00:26:45,920
listen to us and say showing up
every week isn't important

486
00:26:46,040 --> 00:26:49,640
because sometimes for you it
might be just to be there and

487
00:26:49,640 --> 00:26:52,520
start creating.
Some people need that, you know.

488
00:26:52,960 --> 00:26:54,840
Yep, Yep.
Thank you, Matt.

489
00:26:55,680 --> 00:26:58,600
Real quick, let me pause here
because I want to remind you

490
00:26:58,600 --> 00:27:02,280
that this Thursday, we're back
with one of our podcast

491
00:27:02,280 --> 00:27:05,680
evaluation episodes on the
podcasting morning chat.

492
00:27:06,000 --> 00:27:08,960
And that's where our team
listens closely, shares

493
00:27:08,960 --> 00:27:13,920
thoughtful and honest feedback,
and turns 1 podcast into a

494
00:27:13,920 --> 00:27:16,880
learning opportunity for
everyone in the room.

495
00:27:17,080 --> 00:27:19,040
I feel like somebody's mic is
off.

496
00:27:19,040 --> 00:27:20,760
Yeah, it's Jonathan's.
Sorry.

497
00:27:21,000 --> 00:27:23,720
This week, we're evaluate
evaluating.

498
00:27:23,760 --> 00:27:28,360
Let me do this.
Coffee's hot brain is not mouth,

499
00:27:28,400 --> 00:27:31,560
says glorning.
Guess I forgot words are hard in

500
00:27:31,560 --> 00:27:32,720
the morning.
So hard.

501
00:27:33,000 --> 00:27:35,480
Tongue still dreaming, thoughts
just snoring.

502
00:27:35,520 --> 00:27:37,760
I mean well, but I'm still
yawning.

503
00:27:38,000 --> 00:27:41,880
Words are hard in the morning.
Did I say that out loud?

504
00:27:42,560 --> 00:27:46,600
This week we're evaluating
Salvage, a narrative podcast

505
00:27:46,600 --> 00:27:51,600
focused on historic ocean
events, survival, and fatal

506
00:27:51,600 --> 00:27:54,520
decisions.
So join us live for a breakdown

507
00:27:54,520 --> 00:27:58,840
of the storytelling, pacing,
audio delivery, and a whole lot

508
00:27:58,840 --> 00:28:01,600
more.
You can get the link to hear the

509
00:28:01,600 --> 00:28:04,960
episode we'll be evaluating in
our show notes today.

510
00:28:05,240 --> 00:28:09,360
And of course, we'll play lots
of clips for you during

511
00:28:09,360 --> 00:28:12,240
throughout that episode on
Thursday, so you can really get

512
00:28:12,240 --> 00:28:15,120
the context of what we're
actually talking about when

513
00:28:15,120 --> 00:28:16,760
we're breaking down this
episode.

514
00:28:16,840 --> 00:28:19,520
He's he's excited about.
Oh yeah, you talked to him.

515
00:28:19,600 --> 00:28:22,600
Yeah, he's very excited.
He's really looking forward to

516
00:28:22,600 --> 00:28:24,360
it.
Awesome, awesome.

517
00:28:24,360 --> 00:28:27,040
Glad to hear it.
So let's make sure we give him a

518
00:28:27,040 --> 00:28:28,880
link.
If he wants to join us live,

519
00:28:28,880 --> 00:28:32,560
he's welcome to do that too.
So, and that's a fair reminder

520
00:28:32,560 --> 00:28:35,720
to our team.
Please go check that out and

521
00:28:36,240 --> 00:28:40,240
evaluate, get your forms in so
that we can have a healthy

522
00:28:40,600 --> 00:28:43,200
conversation around that.
So thank you.

523
00:28:44,400 --> 00:28:46,760
OK, Nick, I wanted to come to
you.

524
00:28:46,760 --> 00:28:50,480
You had something you wanted to
add to this whole discussion

525
00:28:50,480 --> 00:28:53,520
around content clarity.
What was my last one?

526
00:28:53,520 --> 00:28:55,280
Consistency.
Go for it, Nick.

527
00:28:56,080 --> 00:29:01,000
Let's see if I can rein my
thoughts in, similar to what

528
00:29:01,000 --> 00:29:04,040
Matt was saying, like compelling
content, the clarity, like all

529
00:29:04,040 --> 00:29:05,640
that's going to become with
repetition.

530
00:29:06,120 --> 00:29:11,080
And I honestly think that
information is king when it

531
00:29:11,080 --> 00:29:13,480
comes to all this.
The data, all of that is

532
00:29:13,480 --> 00:29:19,360
extremely important and it is
very difficult to put together

533
00:29:19,600 --> 00:29:23,560
great data points when the
content is infrequent.

534
00:29:24,040 --> 00:29:27,920
So if you are starting out, I
think there's some merit to

535
00:29:28,680 --> 00:29:34,640
starting out with a higher
frequency to get the reps in,

536
00:29:34,880 --> 00:29:38,280
collect more data.
And just I, I think about like

537
00:29:38,280 --> 00:29:40,920
back when I was before
podcasting even, I was doing

538
00:29:40,920 --> 00:29:45,440
blog posts and I was analyzing
analytics and looking at all the

539
00:29:45,440 --> 00:29:48,720
stuff, trying to figure out
where my audience was and is.

540
00:29:49,200 --> 00:29:52,320
And when I was putting out a
blog post a week, it was like, I

541
00:29:52,320 --> 00:29:55,720
have to wait a whole week and
then some just to see any kind

542
00:29:55,720 --> 00:29:57,600
of movement or anything going
on.

543
00:29:58,040 --> 00:30:00,360
Where when I was putting out
multiple blog posts a week, you

544
00:30:00,360 --> 00:30:02,840
start getting more consistent
data coming in that can help

545
00:30:02,840 --> 00:30:05,760
shape and direct you.
And you kind of lose that if you

546
00:30:05,760 --> 00:30:09,640
have a very infrequent or a
less, Yeah, a less frequent.

547
00:30:09,800 --> 00:30:13,040
Show.
But aside from the data point

548
00:30:13,480 --> 00:30:16,880
aspect of it, which I think is
extremely important, you have to

549
00:30:16,880 --> 00:30:22,040
remember how fast content moves
now, like if as a creator, and

550
00:30:22,040 --> 00:30:24,440
this is especially true on
social media, I don't think it's

551
00:30:24,440 --> 00:30:28,840
as prevalent in podcasts, you
know, like long form content.

552
00:30:29,320 --> 00:30:32,960
But if you're not consistently
putting out content, your

553
00:30:32,960 --> 00:30:35,160
audience is going to get the
content from someone else.

554
00:30:35,720 --> 00:30:38,400
So if someone else is putting
out content five times a week

555
00:30:38,400 --> 00:30:40,800
and you're doing once a week,
whose content do you think

556
00:30:40,800 --> 00:30:43,400
they're going to see?
So I do think that there is some

557
00:30:43,400 --> 00:30:45,440
merit to the frequency side of
things.

558
00:30:45,720 --> 00:30:48,600
So, but at the beginning, I
think the more content you can

559
00:30:48,600 --> 00:30:50,560
put out, the more information
you're going to have, the more

560
00:30:50,960 --> 00:30:53,280
trust you're going to build with
people and the more people are

561
00:30:53,280 --> 00:30:56,880
just going to recognize you.
And if your content is clear and

562
00:30:56,880 --> 00:31:00,120
that message is clear and
consistent, like it's just going

563
00:31:00,120 --> 00:31:03,600
to further reinforce you and
your brand that that's what I

564
00:31:03,600 --> 00:31:05,000
wanted to add.
Yeah.

565
00:31:05,000 --> 00:31:06,680
Thank you.
And there was one other thing

566
00:31:06,680 --> 00:31:09,960
that you said earlier that I
wanted to reiterate because you

567
00:31:09,960 --> 00:31:13,000
reiterated the other points that
I think had a lot of merit.

568
00:31:13,400 --> 00:31:17,760
But the idea that you're putting
in the reps, especially early

569
00:31:17,760 --> 00:31:20,400
on, like there is a lot to be
said about that.

570
00:31:20,400 --> 00:31:24,520
There's value there.
The more you can get in, I think

571
00:31:24,520 --> 00:31:27,800
the quicker you'll get
comfortable because it does take

572
00:31:27,800 --> 00:31:30,120
time.
If this is new to you, if you

573
00:31:30,120 --> 00:31:33,920
haven't often pulled out a
microphone and a camera and

574
00:31:33,920 --> 00:31:37,200
started recording content for
other people to see, there is a

575
00:31:37,200 --> 00:31:40,440
learning curve for all of us if
we're in the, that particular

576
00:31:40,440 --> 00:31:43,840
position.
So I, I really appreciate that

577
00:31:43,840 --> 00:31:46,560
point because I don't think it's
talked about enough when we talk

578
00:31:46,560 --> 00:31:49,960
about frequency.
So thank you for that, Nick.

579
00:31:50,000 --> 00:31:53,880
I'm going to go to Dr. and then
I'm going to go to BC.

580
00:31:53,880 --> 00:31:59,240
First, I just wanted to read.
I saw Jonathan had a point here.

581
00:31:59,840 --> 00:32:02,560
Jonathan, define your own
consistency and then stick to

582
00:32:02,560 --> 00:32:05,360
that.
Yes, totally with you there,

583
00:32:05,360 --> 00:32:08,040
Jonathan and Dr. what did you
want to add?

584
00:32:08,680 --> 00:32:13,560
Well, the way the question was
asked kind of insinuate

585
00:32:13,560 --> 00:32:15,040
insinuates is not the right
word.

586
00:32:15,040 --> 00:32:16,320
But words are hard in the
morning.

587
00:32:16,600 --> 00:32:23,960
OK, So kind of has this feeling
of, you know, if you batch your

588
00:32:24,040 --> 00:32:28,800
episodes, you wouldn't really
necessarily have to worry about

589
00:32:29,120 --> 00:32:33,280
those off days, those days that
don't feel so good because

590
00:32:33,280 --> 00:32:37,280
you've got episodes in the bank
that you can bring out.

591
00:32:37,800 --> 00:32:42,240
And you know, in all
transparency, Mark, you and I

592
00:32:42,240 --> 00:32:47,920
have talked about trying to bank
some episodes for this show and

593
00:32:47,920 --> 00:32:51,000
we just haven't landed on on
them yet.

594
00:32:51,000 --> 00:32:55,880
But it's definitely something
that is still on the back burner

595
00:32:55,880 --> 00:32:58,160
for us.
Yeah, well, one of the ways

596
00:32:58,160 --> 00:33:01,160
we're going to do that is we're
going to do a spotlight series

597
00:33:01,160 --> 00:33:04,760
with the entire team and have
individual interviews to get to

598
00:33:04,760 --> 00:33:08,000
know them better, their content
creation journeys better.

599
00:33:08,520 --> 00:33:11,040
Because I think it's important
for our audience, as we said

600
00:33:11,040 --> 00:33:13,720
earlier, right?
We there's a trust that builds

601
00:33:13,960 --> 00:33:17,920
on a podcast between an audience
and a host, and in our case,

602
00:33:18,160 --> 00:33:19,360
multiple hosts.
Yeah.

603
00:33:19,360 --> 00:33:22,600
So I'd like to put people in the
spotlight and bank those

604
00:33:22,600 --> 00:33:26,040
episodes for those rainy days,
for those days that like

605
00:33:26,040 --> 00:33:29,560
yesterday that we could have
done that instead of putting

606
00:33:29,560 --> 00:33:32,160
Ralph on in the hot seat,
running a whole show that he

607
00:33:32,160 --> 00:33:33,360
hadn't prepared.
Right.

608
00:33:34,600 --> 00:33:35,680
Yeah.
OK, cool.

609
00:33:35,680 --> 00:33:37,200
Yeah.
Good point, Dr. Thank you for

610
00:33:37,200 --> 00:33:39,560
that.
DC, did you want to chime in or

611
00:33:39,560 --> 00:33:42,120
did you take your hand down?
Legacy Hand.

612
00:33:42,120 --> 00:33:43,760
Legacy Hand.
Legacy hands.

613
00:33:43,760 --> 00:33:45,000
Gotcha.
OK, cool.

614
00:33:45,320 --> 00:33:48,680
So there's one area I wanted to
get into here.

615
00:33:48,920 --> 00:33:54,200
Where do you think podcasters
are naturally stronger in one

616
00:33:54,200 --> 00:33:57,760
area, one of those areas, those
three areas then the other?

617
00:33:58,200 --> 00:34:01,080
Like do we think that?
Now I know that's, that can

618
00:34:01,080 --> 00:34:05,360
depend on where we are in our
podcasting journey, but let's

619
00:34:05,360 --> 00:34:10,199
talk about early on 1st as early
podcasters since we've all been

620
00:34:10,199 --> 00:34:14,000
there, where do you think
podcasters are naturally

621
00:34:14,000 --> 00:34:17,199
stronger in those three CS?
Or if maybe you think there's

622
00:34:17,199 --> 00:34:20,280
another area, where are they
stronger than others?

623
00:34:20,280 --> 00:34:22,840
Yeah, Ralph, go ahead.
Well, I'll be honest with you.

624
00:34:22,840 --> 00:34:26,199
I'll talk about me.
So when I relaunched my podcast

625
00:34:26,199 --> 00:34:29,480
in November of 2023, I made a
commitment that day.

626
00:34:29,480 --> 00:34:32,679
I said I'm going to do a daily
podcast for three years.

627
00:34:33,080 --> 00:34:35,719
I'm going to do it every day.
I'm going to put content out

628
00:34:35,760 --> 00:34:38,400
every single day.
O for me, the easiest thing to

629
00:34:38,400 --> 00:34:41,280
do, Mark, honestly, was be
frequency consistent.

630
00:34:41,800 --> 00:34:43,800
I knew every day.
Now I got to be honest with you.

631
00:34:43,800 --> 00:34:45,199
I sound like an air traffic
controller.

632
00:34:45,199 --> 00:34:48,639
At first I was putting out hour
long daily content.

633
00:34:48,920 --> 00:34:51,840
I put in the chat and I hope we
want to go back to this, but

634
00:34:51,840 --> 00:34:54,440
could you actually be putting
out too much information?

635
00:34:55,199 --> 00:34:58,360
And I, and I look back at it, I
had a couple people say to me, I

636
00:34:58,360 --> 00:35:00,520
did an audience survey and they
said, Ralph, man, we love you.

637
00:35:00,520 --> 00:35:03,760
But dude, we can only take one
bite at a time.

638
00:35:04,080 --> 00:35:07,360
And So what I've had to do is it
was easy to put out more and

639
00:35:07,360 --> 00:35:10,520
more, man, Dude, I can dump
about financial stuff for hours

640
00:35:10,520 --> 00:35:12,320
like you would.
I could put you to sleep because

641
00:35:12,320 --> 00:35:14,800
I've seen it all.
I've been doing this for 30

642
00:35:14,800 --> 00:35:16,120
years.
It's like old hat to me.

643
00:35:16,560 --> 00:35:18,360
But the thing that I said that
you asked the question, I'm

644
00:35:18,360 --> 00:35:19,640
going to answer your question
directly.

645
00:35:20,040 --> 00:35:22,040
For me, it was easy to put out
frequency.

646
00:35:22,040 --> 00:35:24,240
It was like, OK, I'm going to
make a commitment to do this

647
00:35:24,280 --> 00:35:27,720
every single day.
But what I've learned is that I

648
00:35:27,720 --> 00:35:31,240
was putting out too much.
I was overwhelming people.

649
00:35:31,240 --> 00:35:34,000
So as much as I wanted to grow
my audience, they were like,

650
00:35:34,040 --> 00:35:35,840
yeah, I can listen to you once a
week.

651
00:35:35,840 --> 00:35:39,040
But dude, when you go on for an
hour every day, I can't make

652
00:35:39,040 --> 00:35:39,920
that commitment.
Dude.

653
00:35:39,920 --> 00:35:43,040
That's way too much for me.
That's totally fair.

654
00:35:43,040 --> 00:35:44,640
Yeah.
And I saw Jonathan wanted to

655
00:35:44,640 --> 00:35:47,360
chime in when you were sharing.
So let me just jump right to

656
00:35:47,360 --> 00:35:48,320
Jonathan.
Go ahead.

657
00:35:48,320 --> 00:35:50,520
Good morning, Sir.
How are you feeling, by the way?

658
00:35:51,040 --> 00:35:55,080
Good morning.
I am alive and downstairs.

659
00:35:55,080 --> 00:35:59,200
So that's a good thing.
What I wanted to say was so

660
00:35:59,200 --> 00:36:04,400
there's right Nowadays
information can be gotten

661
00:36:04,400 --> 00:36:06,440
everywhere.
So information isn't what

662
00:36:06,440 --> 00:36:08,960
matters.
I think what really matters,

663
00:36:08,960 --> 00:36:14,160
Ralph, is being out there and
putting things out, whatever

664
00:36:14,160 --> 00:36:17,120
your frequency is, but so that
people get to know you.

665
00:36:17,160 --> 00:36:20,720
It's not the information they're
really showing up and ready for,

666
00:36:20,720 --> 00:36:22,360
because they can get that
information anywhere.

667
00:36:23,000 --> 00:36:24,680
Yep, Fairpoint.
Thank you.

668
00:36:24,800 --> 00:36:27,520
Jonathan, I saw Ralph, you were
nodding your head there.

669
00:36:27,520 --> 00:36:30,400
Did you want to chime?
In I just wanted to say yes but.

670
00:36:31,080 --> 00:36:35,440
No, in my world it's yes and.
OK, so yes and all right, fair

671
00:36:35,440 --> 00:36:38,840
enough.
Yes, and you also can overwhelm

672
00:36:38,840 --> 00:36:40,880
them though too.
And I just think we need to be

673
00:36:40,880 --> 00:36:43,600
very careful about information
over though.

674
00:36:43,600 --> 00:36:45,720
But I agree with you, Jonathan.
You're connecting to your

675
00:36:45,720 --> 00:36:47,520
audience, you're building and
you know, I'm all about

676
00:36:47,520 --> 00:36:49,280
relationships.
You're building that

677
00:36:49,280 --> 00:36:51,600
relationship when you're being
consistent.

678
00:36:51,600 --> 00:36:53,880
So, Jonathan, you and I are very
much on the same page.

679
00:36:54,520 --> 00:36:56,560
Thank you, Ralph.
Thank you, Jonathan for that

680
00:36:56,560 --> 00:36:59,080
clarifying point.
I appreciate it.

681
00:36:59,800 --> 00:37:01,960
Let's see.
Let's go to Matt and then Janae

682
00:37:02,000 --> 00:37:05,640
is on stage as well.
So we will hear from him too.

683
00:37:05,640 --> 00:37:08,400
Go for it, Matt.
I had a follow up but I got a

684
00:37:08,400 --> 00:37:10,280
few things from what about
random my brain at the moment.

685
00:37:10,280 --> 00:37:14,120
So what I will say is that we
don't also have AC that I think

686
00:37:14,120 --> 00:37:16,640
new podcasters have in abundance
at the beginning.

687
00:37:16,880 --> 00:37:19,080
We have an E.
Which is enthusiasm.

688
00:37:20,360 --> 00:37:24,120
And I think there's like a
almost a linear curve of

689
00:37:24,400 --> 00:37:29,480
enthusiasm dipping over time as
podcasters get more and more

690
00:37:29,480 --> 00:37:32,320
overwhelmed.
I think if we were going to

691
00:37:32,320 --> 00:37:36,080
frame it right, Ralph's
enthusiasm led to his

692
00:37:36,080 --> 00:37:40,640
commitment, which led to
consistency, which allowed him

693
00:37:40,640 --> 00:37:43,760
to get clear on all of the
things we're talking about that

694
00:37:43,760 --> 00:37:46,640
are great.
But I think bridling that

695
00:37:46,640 --> 00:37:50,440
enthusiasm and having the
journey be clear enough to any

696
00:37:50,440 --> 00:37:53,840
podcaster starting ensures that
all of these things are

697
00:37:53,840 --> 00:37:55,120
possible.
Like you're doing the Nic,

698
00:37:55,120 --> 00:37:58,240
you're getting your data to
become clearer after the

699
00:37:58,240 --> 00:38:01,200
frequency to become consistent,
building your connection with

700
00:38:01,200 --> 00:38:05,200
your audience and that feedback
loop recurring, you know, or a

701
00:38:05,200 --> 00:38:08,640
Boris of information that helps
you even if you are over

702
00:38:08,640 --> 00:38:11,040
informative at the start and
don't focus on the trust and

703
00:38:11,040 --> 00:38:14,160
connection that Jonathan's
talking about, you'll get there.

704
00:38:14,600 --> 00:38:16,560
Like it just takes a little bit
of time to get there and a

705
00:38:16,560 --> 00:38:20,600
little bit of practice.
So enthusiasm CCCCE we.

706
00:38:23,440 --> 00:38:25,240
Need one more vowel?
I feel like we could start

707
00:38:25,240 --> 00:38:28,280
making this into an acronym, but
yeah we'll we'll see.

708
00:38:28,320 --> 00:38:30,840
Go ahead BC You got to come off
mute though.

709
00:38:31,520 --> 00:38:33,520
Yes, I do.
I'm really happy that Matt

710
00:38:33,520 --> 00:38:36,200
brought up the thought about
enthusiasm because I had a

711
00:38:36,200 --> 00:38:37,480
point.
I wasn't sure how to make it

712
00:38:37,480 --> 00:38:39,520
work.
Then he mentioned enthusiasm

713
00:38:39,760 --> 00:38:45,680
because I think another area
that early on podcasters have

714
00:38:45,720 --> 00:38:51,800
really strong engagement with is
clarity, initial clarity of what

715
00:38:51,800 --> 00:38:53,040
they want their show to be
about.

716
00:38:53,520 --> 00:38:57,080
And I think they come in, they
maintain that more simplistic

717
00:38:57,080 --> 00:39:00,000
view of a podcasting is they can
maintain that initial clarity.

718
00:39:00,560 --> 00:39:02,880
But I think what happens is that
they get introduced to the world

719
00:39:02,880 --> 00:39:06,440
of podcasting.
They see all the nuances, all

720
00:39:06,440 --> 00:39:09,880
the ways in which they're show
can pivot which way or what.

721
00:39:10,320 --> 00:39:13,400
And then the clarity becomes
less and less.

722
00:39:13,400 --> 00:39:16,880
And then they start to question
where do we want the show to go?

723
00:39:17,080 --> 00:39:20,120
And I think when that happens,
both the clarity and the

724
00:39:20,120 --> 00:39:23,320
enthusiasm begin to plateau or
dip down.

725
00:39:23,720 --> 00:39:25,280
So that's my little to take
there.

726
00:39:26,120 --> 00:39:27,760
I love that.
And I know I keep saying we're

727
00:39:27,760 --> 00:39:30,840
coming to you, Janae, to stand
by, but I see Matt wanted to

728
00:39:30,840 --> 00:39:32,080
respond.
So go ahead, Matt.

729
00:39:33,000 --> 00:39:36,040
Getting too focused on pulling
that hand down before I even

730
00:39:36,040 --> 00:39:38,360
unmute the microphone.
I don't want these people on the

731
00:39:38,360 --> 00:39:40,400
screen.
The way the thing that I forgot

732
00:39:40,400 --> 00:39:43,600
about before that I was going to
mention ties directly into what

733
00:39:43,600 --> 00:39:46,520
BC is talking about there.
And to keep in mind, it's the

734
00:39:46,520 --> 00:39:50,280
Dunning Kruger effect.
It's a cognitive bias whereby we

735
00:39:50,280 --> 00:39:53,600
think we know everything we need
to know, but we actually know

736
00:39:53,600 --> 00:39:56,960
less than we think.
We feel like we have mastery,

737
00:39:57,400 --> 00:39:59,320
but there's still quite a
journey to go.

738
00:39:59,320 --> 00:40:03,360
So an enthusiastic podcaster
feels like they have clarity.

739
00:40:03,760 --> 00:40:06,880
And I think the important thing
to know is that you're at the

740
00:40:06,880 --> 00:40:09,000
beginning of that Dunning Kruger
curve.

741
00:40:09,520 --> 00:40:13,040
The journey isn't as clear to
you, but being enthusiastic and

742
00:40:13,040 --> 00:40:15,520
clear about what you're doing
will push you into those spaces

743
00:40:15,520 --> 00:40:18,000
to test things.
But just make sure that you're

744
00:40:18,000 --> 00:40:21,400
open.
To change and adapting as things

745
00:40:21,400 --> 00:40:25,680
don't happen the way you expect.
Because we all fall in the

746
00:40:25,680 --> 00:40:28,520
Dunning Kruger trap.
And I'm very deliberately not

747
00:40:28,600 --> 00:40:31,400
trying to explain it because
it'll take a while to explain,

748
00:40:31,400 --> 00:40:33,520
but Google it if you want to
find out more.

749
00:40:34,200 --> 00:40:36,240
Thank you, Matt.
Dave in the chat said.

750
00:40:36,240 --> 00:40:39,360
I think we need a quote UN quote
wheel of Matt.

751
00:40:39,760 --> 00:40:42,560
He's an amazing linguistics
toolbox.

752
00:40:43,960 --> 00:40:46,400
Maybe I need a penalty box or
something that you guys can just

753
00:40:46,400 --> 00:40:48,480
Chuck me in when you know that
you're running out of time.

754
00:40:48,960 --> 00:40:52,080
Right, well Matt, I gotta say
your answers have been very

755
00:40:52,080 --> 00:40:56,280
concise and to the point today.
And to Daves point, yeah, you

756
00:40:56,280 --> 00:41:00,640
are a plethora of knowledge when
it comes to words and

757
00:41:00,640 --> 00:41:02,680
linguistics.
Yes, I agree with him

758
00:41:02,680 --> 00:41:05,360
wholeheartedly.
It's our version of the Naughty

759
00:41:05,360 --> 00:41:08,040
Chair, the podcasting version of
the Naughty Chair.

760
00:41:08,400 --> 00:41:11,800
Yes, and it defies the whole
words in the morning Jingle that

761
00:41:11,800 --> 00:41:15,920
we've just adopted because Matt
seems to do very well, but he's

762
00:41:15,920 --> 00:41:19,640
also several hours ahead of us,
so it's not the morning anymore.

763
00:41:19,720 --> 00:41:22,640
Currently my afternoon, I've
been awake for several hours

764
00:41:22,640 --> 00:41:24,320
already.
Hey, Mark.

765
00:41:24,320 --> 00:41:26,960
Mark, can I just interject
something for those of us who

766
00:41:26,960 --> 00:41:29,760
are doing this live?
You've got to read what Matt has

767
00:41:29,760 --> 00:41:33,840
as his subtitle under his name
today because I see he's

768
00:41:33,840 --> 00:41:37,080
intentionally changed that.
And Matt, I want you to share

769
00:41:37,080 --> 00:41:39,280
that because I just think it's
perfect.

770
00:41:39,840 --> 00:41:44,040
Yeah.
So for the listeners, it says my

771
00:41:44,040 --> 00:41:47,280
name, and underneath it says
freshly apocalyptimistic.

772
00:41:48,160 --> 00:41:51,320
Now to shove those two things
together, it's an interesting

773
00:41:51,320 --> 00:41:53,920
paradoxical term, but it's
actually related to a film

774
00:41:53,920 --> 00:41:58,520
that's currently only coming out
in the US It's a film about the

775
00:41:58,520 --> 00:42:03,800
future of AI, made in, I think,
in consultation with the Center

776
00:42:03,800 --> 00:42:06,520
for Humane Technology.
But it's the directors and

777
00:42:06,520 --> 00:42:10,800
producers of, I think they
called them the Dan's Everywhere

778
00:42:11,280 --> 00:42:13,400
All at Once.
Fill that in for me.

779
00:42:14,000 --> 00:42:17,520
They directed it, interviewed
all of the the bigwigs, the

780
00:42:17,720 --> 00:42:21,240
massive people in AI and they're
trying to find the human element

781
00:42:21,880 --> 00:42:27,200
in AI progression out of the
Duma kind of mentality alongside

782
00:42:27,200 --> 00:42:30,960
the tech optimist mentality.
So there's an apocalypse, some

783
00:42:30,960 --> 00:42:35,840
people are optimistic.
And so it's the AI doc, how I

784
00:42:35,840 --> 00:42:38,800
became an apocalyptimist.
So I've stolen it from

785
00:42:38,800 --> 00:42:40,560
somewhere, but you should look
it up.

786
00:42:40,560 --> 00:42:42,920
The AI doc.
Very important thing to watch I

787
00:42:42,920 --> 00:42:44,720
think.
OK, OK, cool.

788
00:42:45,280 --> 00:42:47,480
But Mark, Mark, I wanted, I
wanted to interject that

789
00:42:47,480 --> 00:42:49,320
because, and I know you want to
go to Janae, but I just want to

790
00:42:49,320 --> 00:42:51,240
throw something out there
because Matt just keyed into

791
00:42:51,240 --> 00:42:52,400
something we hadn't thought
about.

792
00:42:53,080 --> 00:42:57,720
A lot of people have built their
content around AI and this is

793
00:42:57,720 --> 00:43:01,880
where a time when we talk about
consistency and clarity and all

794
00:43:01,880 --> 00:43:05,080
that, think about, are you
speaking from the heart?

795
00:43:05,280 --> 00:43:07,600
Are you speaking from the AI
chat bot?

796
00:43:07,800 --> 00:43:10,720
I just want to throw that out
there because I've seen a lot of

797
00:43:10,720 --> 00:43:12,240
that lately.
This is a good time.

798
00:43:12,240 --> 00:43:15,200
As we're talking about growing
your show, are you growing it

799
00:43:15,200 --> 00:43:18,400
based on things that you've
experienced, your takeaways from

800
00:43:18,400 --> 00:43:20,920
those things?
Are you growing it from what AI

801
00:43:20,920 --> 00:43:25,800
is spitting out for you?
Yeah, it's been really driving

802
00:43:25,800 --> 00:43:29,040
me crazy, all the AI written
content lately.

803
00:43:29,040 --> 00:43:32,640
I mean, I do it too.
Again, I'm not ashamed to admit

804
00:43:32,640 --> 00:43:35,880
it, but I do really try to go
through it with a fine tooth

805
00:43:35,880 --> 00:43:39,880
comb and ask myself, does this
really sound like me or does it

806
00:43:39,880 --> 00:43:42,400
sound like AI?
And if it sounds like AI, I'm

807
00:43:42,400 --> 00:43:45,520
changing it up.
But yeah, I made AI, did a

808
00:43:45,520 --> 00:43:49,920
Instagram story the other day,
calling out when people, when I

809
00:43:49,920 --> 00:43:53,360
know, and how I know when people
are using AI.

810
00:43:53,680 --> 00:43:57,120
And surprisingly, it was a more
popular story than I thought it

811
00:43:57,120 --> 00:43:58,560
would be.
But a lot of people I guess

812
00:43:58,560 --> 00:44:01,880
resonated with it especially.
It's that term that I've called

813
00:44:01,880 --> 00:44:05,120
out here before.
When you're writing and you say

814
00:44:05,200 --> 00:44:08,400
multiple times in one piece of
writing, whether it's a script,

815
00:44:08,400 --> 00:44:12,080
A blog, or whatever, when you're
doing the whole, it's not this,

816
00:44:12,080 --> 00:44:16,080
it's that nonsense.
If you do that multiple times in

817
00:44:16,080 --> 00:44:20,320
one sitting, I know you've had
AI write it right like it.

818
00:44:20,320 --> 00:44:23,760
So I get it that because there
are times that I naturally might

819
00:44:23,800 --> 00:44:28,760
use that kind of phrasing, but
I'm not using it multiple times

820
00:44:28,760 --> 00:44:31,960
in one sitting.
We'll need to take a deep dive

821
00:44:31,960 --> 00:44:34,800
into this captivating subject
matter.

822
00:44:37,680 --> 00:44:39,360
Are you being AI right now?
Yeah.

823
00:44:40,560 --> 00:44:43,960
We need to delve deeper.
I think you mean Dr. The delve

824
00:44:43,960 --> 00:44:47,240
stuff has gotten better, I think
most people have gotten rid of

825
00:44:47,240 --> 00:44:50,440
using that for the most part
nowadays and when they use it I

826
00:44:50,440 --> 00:44:53,960
feel like now it's more natural.
But I remember when ChatGPT

827
00:44:53,960 --> 00:44:57,600
really made it onto the scene
and everyone started using it,

828
00:44:57,840 --> 00:45:00,840
there was some report that
showed it might have been like a

829
00:45:00,840 --> 00:45:04,000
Webster's report, dictionary
report or something, that the

830
00:45:04,000 --> 00:45:08,880
word Delve had been used an
unimaginable amount of times

831
00:45:08,920 --> 00:45:12,280
compared to prior to AI.
It was fascinating.

832
00:45:12,280 --> 00:45:13,880
I can't remember the actual
stats.

833
00:45:14,120 --> 00:45:16,440
Anyway, let's finally get to
Jinnade.

834
00:45:16,720 --> 00:45:18,600
Who?
Yes, Jonathan, deep dive is

835
00:45:18,600 --> 00:45:19,720
another one.
I agree.

836
00:45:20,040 --> 00:45:22,760
Jinnade, please share.
What did you want to add to this

837
00:45:22,760 --> 00:45:25,600
conversation, if you can
remember at this point?

838
00:45:27,040 --> 00:45:31,360
Good morning everyone.
Thank you for inviting me to the

839
00:45:31,360 --> 00:45:33,160
stage while I asked to come
here.

840
00:45:33,160 --> 00:45:38,400
And I was going to share about
where consistency and growth are

841
00:45:38,400 --> 00:45:42,160
interconnected.
And if you cut down on one of

842
00:45:42,160 --> 00:45:45,240
them, you're going to be
hemorrhaging your growth.

843
00:45:45,680 --> 00:45:48,760
It's almost like you've planted
the seeds and then you're

844
00:45:48,760 --> 00:45:52,200
watering daily, but then
eventually you only water

845
00:45:52,200 --> 00:45:54,560
weekly.
But then that also depends on

846
00:45:54,560 --> 00:45:57,240
how big that tree has grown and
what fruits are you seeing.

847
00:45:57,560 --> 00:46:02,600
So again, you got a private
conversation in in a way on a

848
00:46:02,600 --> 00:46:07,800
podcast where not only are you
sharing what you're going

849
00:46:07,800 --> 00:46:11,440
through and then and then think
you can talk for hours on the

850
00:46:11,440 --> 00:46:14,840
struggles you're going on and
people will stick with it

851
00:46:15,080 --> 00:46:18,320
because they relate with what
you're going through.

852
00:46:18,520 --> 00:46:22,800
And an hour long of that kind of
conversation could survive.

853
00:46:23,400 --> 00:46:26,480
But if proofread information,
information, information that

854
00:46:26,480 --> 00:46:29,400
might be like, OK, I've had
enough information.

855
00:46:29,400 --> 00:46:32,160
I want to know about what's
actually happening in your life.

856
00:46:32,840 --> 00:46:36,880
Are you lifing or are you just,
you know, are you laughing like

857
00:46:36,880 --> 00:46:40,680
I am?
And when you share that, people

858
00:46:40,720 --> 00:46:45,040
feel a lot more connected than
if you just shared them about,

859
00:46:45,040 --> 00:46:49,840
hey, the latest industry report
said that the SU instability

860
00:46:50,400 --> 00:46:54,440
came out to 300% because of the
AI growth spot.

861
00:46:54,680 --> 00:46:58,320
Like if you're just sharing
information or sharing knowledge

862
00:46:58,320 --> 00:47:02,400
base, people can take only so
much as opposed to if you're

863
00:47:02,400 --> 00:47:05,880
talking about life in general,
because that's going to attract

864
00:47:05,880 --> 00:47:08,000
more people from the general
audience.

865
00:47:08,040 --> 00:47:09,560
Was that general enough?
I don't know.

866
00:47:11,360 --> 00:47:13,320
Matt, I think wanted to respond.
Go ahead, Matt.

867
00:47:14,080 --> 00:47:18,640
Yeah, I like this analogy that
you used, watering a plant in

868
00:47:18,640 --> 00:47:20,520
order to grow a tree that bears
fruit.

869
00:47:20,880 --> 00:47:23,160
But I think we can extend that
further because a tree doesn't

870
00:47:23,160 --> 00:47:24,800
just need water, it needs
fertilizer.

871
00:47:25,280 --> 00:47:28,840
And there are going to be some
trees that grow better even

872
00:47:28,840 --> 00:47:32,360
without watering it yourself.
Sometimes they just need a bit

873
00:47:32,360 --> 00:47:35,120
of fertilizer and the right
environment and they grow.

874
00:47:35,560 --> 00:47:39,480
So the podcasts that are
information based, perhaps news

875
00:47:39,480 --> 00:47:43,320
shows where commentary isn't the
important thing, just details

876
00:47:43,320 --> 00:47:46,320
about the world.
They're the succulents that

877
00:47:46,320 --> 00:47:50,080
really you just put out there in
the world, a bit of dirt and a

878
00:47:50,080 --> 00:47:53,200
bit of fertilizer and they grow.
Or they just sustain themselves

879
00:47:53,200 --> 00:47:55,400
without you having to do much
work.

880
00:47:56,080 --> 00:47:59,720
But the other trees that do
require water, that is that

881
00:47:59,720 --> 00:48:02,160
audience connection where you
can share a little bit more of

882
00:48:02,160 --> 00:48:04,840
yourself that yeah, I think that
analogy sticks.

883
00:48:04,840 --> 00:48:07,720
I think it's a good one.
Yeah, Janae is putting in the

884
00:48:07,720 --> 00:48:11,320
chat and emphatic yes, so I
think he's on the same.

885
00:48:11,320 --> 00:48:14,000
Page woo Hoo and my brain is
awoke today.

886
00:48:15,080 --> 00:48:19,200
The words are working.
Oh, wrong one.

887
00:48:19,440 --> 00:48:22,480
Coffee's hot braining.
The words are working, it says.

888
00:48:22,480 --> 00:48:25,280
Glorning.
Guess I forgot words are hard in

889
00:48:25,280 --> 00:48:26,440
the morning.
So hard.

890
00:48:26,720 --> 00:48:29,200
Tongue still dreaming.
That's just snoring.

891
00:48:29,240 --> 00:48:31,560
I mean well, but I'm still
yawning.

892
00:48:31,640 --> 00:48:35,640
Words are hard in the morning.
Did I say that out loud?

893
00:48:36,840 --> 00:48:38,040
And Dolly?
No.

894
00:48:38,120 --> 00:48:40,160
OK.
And Dolly, that's right.

895
00:48:41,280 --> 00:48:45,040
Listen gang, I think what I like
about this conversation is that

896
00:48:45,040 --> 00:48:50,040
it takes growth out of the
vague, frustrating category and

897
00:48:50,040 --> 00:48:52,400
gives us something a little more
concrete to look at.

898
00:48:52,760 --> 00:48:57,720
Because if a show isn't growing
the way you want, or if momentum

899
00:48:57,720 --> 00:49:02,120
feels slower than maybe you
would expect it, it may come

900
00:49:02,120 --> 00:49:05,480
back to one of those three
things, those three CS that

901
00:49:05,480 --> 00:49:07,400
we're talking about, and maybe
some of the others that we've

902
00:49:07,400 --> 00:49:10,280
talked about as well.
Maybe the show isn't clear

903
00:49:10,280 --> 00:49:14,040
enough, or maybe the consistency
isn't strong enough, or maybe

904
00:49:14,040 --> 00:49:17,600
the content just isn't
compelling enough yet for people

905
00:49:17,840 --> 00:49:21,240
to come back or share it.
And maybe the real challenge is

906
00:49:21,240 --> 00:49:25,680
being honest enough to just
figure out which one or multiple

907
00:49:25,680 --> 00:49:30,600
of those things you're you need
to pay attention to most.

908
00:49:31,040 --> 00:49:34,480
So thank you all for a great
conversation this morning.

909
00:49:34,480 --> 00:49:38,680
And a reminder that tomorrow
we're back with all things

910
00:49:38,680 --> 00:49:41,320
podcasting news.
So we'll talk about the things

911
00:49:41,320 --> 00:49:45,200
that we believe may be important
for you as a content creator to

912
00:49:45,280 --> 00:49:47,920
stay in the know about.
And we'll talk about those

913
00:49:47,920 --> 00:49:50,800
things as well.
And a reminder if you want to

914
00:49:50,800 --> 00:49:55,800
see, we had at least, Yeah, five
of us from the stage on video

915
00:49:55,800 --> 00:49:57,920
today.
And if you want to join the five

916
00:49:57,920 --> 00:50:01,520
of us, sometimes more on on the
video streams, just go to

917
00:50:01,520 --> 00:50:06,360
podcastingmorningchat.com/join
us and you can learn all the

918
00:50:06,360 --> 00:50:10,320
different ways that you can
catch us live audio or video.

919
00:50:10,880 --> 00:50:16,000
So until tomorrow, make it a
great day everybody take care.