Sept. 18, 2025

372 - Steve from Blues Clues, Web Traffic Mysteries, & the Branding Blues

372 - Steve from Blues Clues, Web Traffic Mysteries, & the Branding Blues

Steve Burns’ new podcast Alive grabbed attention with a teaser clip, and it got us thinking: what makes some stories stick instantly? We break down why his moment connected, whether audio flaws matter as much as we believe, and why relatability often outweighs production polish. We also highlight a case study from community member Sid, who is testing a website redesign to see if it shifts listener engagement. The conversation ends with a more significant question: when your show changes, is it really the branding that matters, or the way you let your audience see more of who you are?

Episode Highlights: 

[02:03] Empowered Podcasting Conference 

[06:05] Analyzing Steve Burns' Podcast Clip

[09:48] Discussion on Audio Quality in Podcasts

[25:11] Amanda's TikTok Journey

[27:49] Sid's Website Analytics Discovery

[30:24] Website Changes and Podcast Analytics

[43:14] Deciding on Podcast Rebranding

[51:20] Character and Authenticity in Podcasting

Links & Resources: 

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Get Your Tickets for The Empowered Podcasting Conference:

www.empoweredpodcasting.com

Steve Burns with Hospice Nurse Julie: 

www.instagram.com/reel/DOra66kAYB-/?igsh=aTJ0dzNjNG9uaGt6

Alive With Steve Burns: 

https://lemonadamedia.com/show/alive-with-steve-burns

Amanda Sharp on TikTok: 

www.tiktok.com/@amandaannsharp?_t=ZT-8zpRa3Gv1Re&_r=1

The Trend Report with Sid Meadows: 

www.sidmeadows.com/episode163

Unconventional Leaders with Heather Parady: 

www.heatherparady.com/podcast

Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.

Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.

Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠

Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d

Live on YouTube: ⁠https://youtube.com/@marcronick⁠

Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ 

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠

Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: 

⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠