372 - Steve from Blues Clues, Web Traffic Mysteries, & the Branding Blues

Steve Burns’ new podcast Alive grabbed attention with a teaser clip, and it got us thinking: what makes some stories stick instantly? We break down why his moment connected, whether audio flaws matter as much as we believe, and why relatability often outweighs production polish. We also highlight a case study from community member Sid, who is testing a website redesign to see if it shifts listener engagement. The conversation ends with a more significant question: when your show changes, is it really the branding that matters, or the way you let your audience see more of who you are?
Episode Highlights:
[02:03] Empowered Podcasting Conference
[06:05] Analyzing Steve Burns' Podcast Clip
[09:48] Discussion on Audio Quality in Podcasts
[25:11] Amanda's TikTok Journey
[27:49] Sid's Website Analytics Discovery
[30:24] Website Changes and Podcast Analytics
[43:14] Deciding on Podcast Rebranding
[51:20] Character and Authenticity in Podcasting
Links & Resources:
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
Get Your Tickets for The Empowered Podcasting Conference:
Steve Burns with Hospice Nurse Julie:
www.instagram.com/reel/DOra66kAYB-/?igsh=aTJ0dzNjNG9uaGt6
Alive With Steve Burns:
https://lemonadamedia.com/show/alive-with-steve-burns
Amanda Sharp on TikTok:
www.tiktok.com/@amandaannsharp?_t=ZT-8zpRa3Gv1Re&_r=1
The Trend Report with Sid Meadows:
Unconventional Leaders with Heather Parady:
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Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.
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