Ep 184: What If Your Best Content Sounds Like A Voice Note | Guest Expert: Rachel Honeyman

Welcome And Who We Serve

Speaker 0:34

Welcome to the Tiny Marketing Podcast. I'm Sarah Noal Block, and this show is made for solo consultants who wanna get booked out without burning out. If you've ever thought, I just want this to feel easier, you're not alone. Around here, we focus on simple, sustainable growth that actually fits into your life to growth, feels doable instead of overwhelming.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 0:55

Okay. Thank you for joining me Today we are talking about how to make content marketing just a little bit easier when you don't have a big team and. You're, you're creating content and you're realizing, I absolutely freaking hate this. This is not where I wanna be spending my time. So Rachel is here with me to talk through how to make this maybe almost an enjoyable experience.

Speaker 3 1:24

Imagine that's like a crazy concept.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 1:27

I know, imagine marketing that you don't hate. Can you introduce yourself to the audience?

Speaker 4 1:33

Yeah. Um, so I'm Rachel Honeyman. I'm the founder of Honeybee Bold. Um, I help mission-driven female entrepreneurs, build their businesses through bold and impactful branding, web design and content marketing. Um, and my latest venture is I've, uh, I've, I've made my way into the coaching world, which, um, it feels crazy, but also. Like supernatural, like it, it feels like the thing I was born to do in a lot of ways. So, um, I'm now teaching, teaching female entrepreneurs how to take control of their content instead of just doing it for them.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 2:09

Yes. And she is currently filling her next cohort, so we'll get into the, actually, you know what? Fuck it. Why don't we get into it right now? Tell them what it looks like and how they can join, and then we'll get into.

Speaker 4 2:22

Amazing. Love it. Just le leading with it. We're gonna dive in. Um, yeah, so I am filling the second cohort of my program, bold Content Collective, which is a six week, um, co content coaching slack slash co-creation program. Uh, we meet twice a week. There's a curriculum and there's a community aspect involved, and then it's just a lot of. Me helping, uh, teach my methods of content strategy, which is all steeped in brand strategy. So there's a lot of just kind of like figuring out who you are and what you do and why you do this, and then, um, and then we create a shit ton of content. So it's, it's just all about teaching you how to make that whole process easier and a lot more fun.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 3:08

Awesome. Yes, I was telling you that I have, I just jumped from one interview to the next and that's what we were talking about too. Like you create so much content in your business or you need to, and. We talked for that one. We talked about how you can use it in so many different ways. Like she was talking about how she compiled all of the content that she's created in her business to be the outline for her book that she ended up writing. I was like, I've never even thought to do it that way.

Speaker 4 3:44

Yeah. Yeah. I mean talk about like, uh,'cause I also have a podcast. You've been on my podcast, like having a podcast is just a goldmine for writing a book that, that's my plan is to turn my podcast into a book.'cause it's just like so much content that you can build so much from. So yeah.

The Guilt Cycle Behind Inconsistent Posting

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 4:04

So much. So, okay, let's talk about, we're talking mainly to like solo business owners right now, and they are doing client deliverables. They're running their businesses, they're stuck doing ops and finance and everything else, as well as the marketing and selling for their business. So. How do they fit content into their day when that's what their day looks like?

Speaker 4 4:35

Yeah. And I think that that's why content marketing takes a backseat. It winds up being the thing that's like forgotten and people, I mean, every, I, I, I think we have a very similar audience, like solopreneurs or, or small, small shops. And um, you know, I think that what I hear a lot is that people feel guilty, right? They're like, oh, I should be posting

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 4:59

Yeah.

Speaker 4 4:59

Instagram or LinkedIn, or I should be doing this or that, or the other thing. And part of why people have that, that like voice in their head, that's just telling them what they quote unquote should do. Have you ever heard the term like shoulding all over yourself? That's like a, I think that's like so, so apt when it comes to this stuff. Like people should all over themselves all the time because they, when you're on social media and you're scrolling through. Whatever, Instagram or LinkedIn or whatever your platform of choice is, you're getting all these messages about the things that you're supposed to do, right? You're supposed to post X number of times per day, and I saw the craziest one the other day. I, I've seen some crazy ones, but I got an ad for this woman who is like. Who was talking about how her program helps you post 10 times a day. And I was like, just know. Just know. Like, don't, don't do that. So like even No, it's crazy. It's crazy. So like this is the, this is what drives me crazy and I'm sure it drives you crazy too, is like that people feel like they should be spending their time on their marketing. But like you have an actual business to run, right? You have like the actual work that you are put on this earth to do, right? Like you have the thing that you are amazing at and content is probably not it. So then it gets forgotten. Or you like go through these, these spurts where you're like, I'm gonna post every day and you like post every day for. Four days, and then you're like, fuck it, this is terrible. Like, I'm not doing this ever again. Right. So this, it creates this cycle. And then consistency is not even like, it's not even in, in the room with us. Like that's just not even a thing. So, so what, what.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 6:56

I think I knew her.

Speaker 4 6:59

She, she, she, she looked nice. She looked nice, but she did not, she did not come into the room. She was never here for, for very long. So

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 7:08

Peeked her head in and then just Moon walked on out.

Build Content Around Your Strengths

Speaker 4 7:13

yeah, she was like, Nope, this is not the place for me. So, so I think like the, the really important piece, and this is how I, how I help people really work this into their lives is. Really understanding what is the thing that you're uniquely talented to do and what's the thing that makes your brand stand out and like actually lights you up. Right? And then how do we build content in a way that actually. Um, leans into your natural gifts. So I have this whole, I have like a quiz on my website, um, that I take people through the co, through the course through as well. Um, which is basically identifying your content marketing power type, right? Like what is the type of content that actually feels fun for you to create that's not going to be this huge time suck and is going to take you away from the things that. You're actually, you should be spending your time on, right? So it's a lot of that, it, it's a lot of like identifying you what's going to work for you and be sustainable for you and fits into your life and your schedule and all of that. And like consistency is gonna look different. For one person than it does for another person. And the platforms that you're on are gonna look different for one person and for another person. And the types of content that you create and all, all of that, like it, it needs to be super focused on your strengths and, and what's actually fun for you.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 8:52

Yeah, absolutely. Too many times people are like, they join a program and they are told like, this is what you're going to create and you're gonna do it this off. Often, and it just doesn't fit the way your brain works or what your superpower is like. Some people are amazing at. Podcasting because they can, maybe you're really introvert, introverted, and a solo podcast would work really well for you.'cause you can just get your thoughts out. You're just in a room by yourself. You can talk through it. And then you're building this relationship with a lot of people. Whereas maybe some program is saying, okay, you have to get on lives, or you have to go to this many networking events. It has to fit your personality and not feel like a chore if you're gonna keep up with it.

Speaker 4 9:45

Yeah, I just described this to, to a friend of mine who is in the fitness space. Have a lot of background in the fitness space. I was a content director for a fitness company for eight years, so, um, I have a lot of contacts in that world, and I was saying how it's kind of like if you start a fitness routine or a diet or something like that, that, that you hate, like you will do it three times or you'll keep up the diet for. A week, week, and then you'll drop it because like you're not, it's, it has to fit you. And so like, you have to find a fitness routine that actually feels fun to do, even if it's hard. It doesn't mean that it's fun every single time, but like overall, you enjoy doing it. You're gonna keep showing up and you're gonna keep doing it. And so content is the same way. Like, it just, it can't be something that you force. And so you have to learn how to identify like what's gonna feel. Fun and doable for you and your personality and your natural, you know, inclinations?

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 10:51

Yeah. Yeah. And one of the first things I like to look at when, like my own clients are trying to figure out what kind of content they should be doing is what's a realistic cadence that you can keep up with? Because that matters a lot when you're trying to figure out what content to create. You can't, like if you only really have. ability to create content once every three months, a podcast wouldn't make sense for you. You would have to pick a type of content that can sustain you by doing it only once every three months.

Speaker 4 11:26

Or you kind of coming back to the other guest that you had, uh, talking about, like what you can do with that content. If you have bandwidth to create content once every three months and you record a podcast episode, you don't even necessarily have to publish it as a podcast episode, right? You could just record something if that's easy for you, right? Sit and record yourself and talk, you know, talking about a topic. You can then turn that into. All sorts of types of content, right? You can turn that into a blog post and multiple reels on Instagram and multiple LinkedIn posts and whatever, whatever platforms make sense for you and types of content makes sense for you, but like you can still milk that having only technically created once in three months,

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 12:13

Yeah, that's a really good point. You can create all sorts of content, babies from that one thing that will fill it out. Like if it was a podcast episode, I probably wouldn't just publish that one. I would turn it into other things and you can use the transcript for so much.

Use AI With Your Real Voice

Speaker 4 12:33

Exactly. Exactly. Actually, that's one of the, one of the ways that, um, that I help. My students in this program, like learn how to speed up their process. We use AI a lot and, and that's a big piece of the course is like teaching people how to use AI effectively and like make sure that they are maintaining their human, human voice and it's like human first. Um, but one of the main ways that I do that is I actually have them. Use the, like, voice mode on whatever tool they're using and just talk to it and, and tell stories and like tell, you know, what's a, what's a, a take that you have on this topic? Talk about it actually with your words. Like, don't just sit there and obsess over how am I writing this and am I prompting it correctly? Like, actually give it your spoken words because it's gonna sound so much more natural, so much more like you. And it's just easier to create. It's just easier to like, talk to it and, and just, it, it flows much more naturally.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 13:39

That is really good advice. I was helping my husband with his dissertation over spring break and I had him doing the same thing. I was like, you need to fill in this part of your dissertation. So I just started interviewing him, like I'd be interviewing anybody and recording it so we could use that audio to like figure out what to say in that part of the dissertation.

Speaker 4 14:06

Yeah, it's, that's so smart. I wish I had had, had that when I was doing my master thesis.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 14:13

My God. I know. Yeah. I also did a master's thesis and it took me like a full year to do.

Speaker 4 14:21

Yep. Yep. I had a whole, I mean, this is very much a, um, a digression, but I, I had, um, it took me two years because the first year I was working on like a particular angle and then in my. First summer, I realized that I had to scrap it and start over'cause it wasn't going where I wanted it to.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 14:41

Like

Speaker 4 14:42

yeah, I, I totally would've benefited from like having something to like talk, talk it out with, and then like have, have ai, like find the patterns and all of that. Like, it's, it, it is so helpful for that

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 14:55

Yeah. I love that advice.'cause I wouldn't have thought to do that in content. It just occurred to me for him because I was like, I don't know how else to get this information outta here.'cause I, I don't know anything about, about this topic.

Speaker 4 15:14

Yeah, exactly. Um, yeah, it, I think that we, you know, especially those of us who enjoy voice noting, um, which not everyone does. Some people don't like voice noting, but I'm like a. I'm one of those people always that I'm just voice noting. And so I think that's why like a podcast is such a natural fit, but it also is just like a really good way to just get your, get your thoughts out and you know, you have your, your particular take and your particular way of saying things, and that's gonna come through so much better.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 15:44

Yeah, I really like that. So how else do you make it easy for someone to create content when it just doesn't feel natural to them?

Stop Overworking Reels Focus On Hooks

Speaker 4 15:55

Yeah, I mean, a lot of it is, um, is also showing, I do a lot of like showing people tricks for, for like, you know, creating, creating content. Like for, for example, you know, I, we, the two platforms that we focus on the most are Instagram and LinkedIn. But the truth is that everything we talk about can apply to like. Literally anything else, like, so we touch on email marketing, we touch on blogging, we touch on like, uh, whatever other platforms people wanna talk about, YouTube, whatever. Um, but those are probably like the two platforms that most of my students are, are focusing on. And so, you know, for example, on, on Instagram, like doing a reel, people spend. I did a poll the other of like last week on like how long people spend creating a reel, and a lot of people are spending like four plus hours on a single reel.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 16:50

insane. It's like 30 seconds of content.

Speaker 4 16:54

It's 30 seconds of content if that, sometimes even like seven to 10 seconds. And this is the problem is that when you spend. Even if it's, you know, two hours, you spend two hours on a single piece of content and then it doesn't get the response that you're hoping that it would, right? It doesn't go viral and break the internet. Then you're like, well, what's the point? Right? So, so instead we do like silly things like B roll reel,

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 17:23

Oh my God.

Speaker 4 17:25

just like set your camera up. Take a video of yourself typing on your computer or washing dishes or jumping, whatever. It doesn't even matter, but it takes no time at all. And then you just, the, the, the piece that you spend time on, which again, you're not spending a lot of time because we're using tools to help us speed things up, is on the caption and, and the hook. And like those are the things that you wanna spend the time on the actual reel. Like that's not the thing that you should be spending time on. So. It's just like silly little things like that that, um, you know, are not so intuitive for people who, especially people who have been spending way too much time on their content and banging their heads against the wall and they feel silly. They feel silly, like showing their faces on camera even, or they feel silly like doing this thing and it's like, that's not the piece that is. Gonna make or break

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 18:24

Yeah, the hook. Matters the most.

Speaker 4 18:28

yeah. Yeah, exactly.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 18:30

That's really good advice that, uh, so I talk all the, all the time about how I don't create content everywhere. Um, for my business, I'm just on LinkedIn, but for my fiction writing, I'm on TikTok. And you don't see me doing shit. I am not spending four hours on any video. I do the same thing as you. It's B roll. It's like me walking into a bookstore or an author signing. I had just like footage my husband took and I just take like seven seconds of that or a concert I was at seven seconds of it and put a good hook on it. And then a an SEO rich caption and shipped.

Speaker 4 19:16

Yeah, exactly like it, uh, content should not be taking you that long. Um, and so, yeah, that, that's, that's one piece of it. And then, um, like I said, the, the really leaning into your, into what feels most natural to you. So like, if you're. An educator by nature, right? You love to teach. Don't, don't try to do the silly dancing reels, right? Like that people say that you're supposed to do. Like, don't do that, right? That's not gonna feel good to you. It's gonna feel disingenuous, like lean into your natural gifts as a teacher. Um, if you are, um, if you're, if you're naturally the other side, you're naturally like an entertainer, right? You love to entertain your audience. Then like doing a talking head reel where you're teaching something is probably not gonna be

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 20:06

Yeah, you're the personality hire of your own life,

Identity Pillars And Magnetic Authenticity

Speaker 4 20:11

Exactly. Exactly. So yeah, I think that that's really what, what is key. And then the other piece that is really important to that, that we lean into here is helping people feel comfortable, really showing up as themselves. Right? And so that takes work to really even understand what they, who they are. Really getting to the core of what makes them different. And I, I focus on identity pillars. Like really what are the, what are the pillars of your brand? Um, and then that forms like our pillars for our content. And that forms like how we create, how we create that. And so once people unearth that and it's like the layers kind of coming off of the onion, they feel more and more comfortable leaning into those. Parts of themselves that they have felt really uncomfortable sharing. And then it becomes really fun, right? Because they, they actually see the, they see the results, they see people actually flocking to them because they're showing up as the, their truth selves and their full selves, and people just want to connect with them so that, that becomes a lot more fun. Right?

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 21:25

yeah. And the other thing I wanna highlight here is when you start showing up really authentically in your content, you're going to start attracting people that you love working with and repelling the ones that you wouldn't have wanted to work with anyway. So there's that extra benefit.

Speaker 4 21:43

Yeah. Yeah. Um, I think that it, it was the most stark thing that I noticed when I started showing up, like very authentically in my content was just. I just had more and more of the people that I wanted to work with coming to me and saying like, I love your vibe. Like, I love how real you are. I want I, I relate to pieces that you've shared. And, um, and I, and I share, I share a lot. Like I'm an open book on in my content. So like, really. Vulnerable things and silly things and super human things and, um, people connect with that'cause they relate and they want to, they wanna work with me because they see themselves in me. And that's, that, that is really true across the board. People, people see that and, and they want to, they wanna connect with someone who is like them.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 22:36

Yeah. Yeah, that is true. And then it becomes a lot easier too, like you were saying, to create that content.'cause you're not trying to force yourself to fit in a box that you think you need to fit in.

Modern SEO Rewards Human Experience

Speaker 4 22:50

Yeah, exactly. Exactly. Um, yeah, and I think that that's, that's a really big piece, right? Is that so many of us, um, have spent. So long thinking we had to make our content a certain way. Right. Even, you know, I have, uh, a lot of experience. I, I've been in the SEO space for, I don't know, 15 years or so. Obviously, SEO has changed a lot in that time, but I just remember the days of like, all of us trying to keyword stuff, right?

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 23:23

I remember that too.

Speaker 4 23:24

we. How do we make this article like hit all the keywords? Right. And, and I think so many of us still have this idea of like, content has to follow a certain formula. And actually that is not the case at all. And one of the very positive things about, um, the changes in SEO now is that. Because there's this emphasis on AI and, and optimizing for ai, and this is true, this, this is true really across the board on social media and on your website and wherever, wherever it might be. All it. All it is is, um, and I think SEO has probably always been this way, but really, really digging into user intent and thinking about the human on the other side of the screen and how can I connect with that human on the other side of the screen. And it really takes like putting yourself in their shoes in such a deep way and thinking about like, what would I be asking my AI tool if I wanted help with this?

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 24:26

Yeah.

Speaker 4 24:27

And it's, I think it's really, really powerful'cause it allows us to kind of break out of the formula and instead just think about how do I connect with the human on the other side of the screen.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 24:40

I, uh, a week or two ago, I interviewed someone who. She's deep in AI in a weird way, like she's a journalist and learned about how like AI uses syndication and she like helped train ai and one of the things she was saying is like, deeply personal experiences are important for AI because that's not something that they can. Replicate. So it will more likely suggest your article sharing something that happened to you than it would something else. That's more like the keyword stuff in kinds of article articles that we wrote 10 years ago. Because of that, because it can't replicate being a human.

Speaker 4 25:30

Yeah. Yeah, I think that is such a good point. Um, and, and it also comes back to kind of what I was talking about where you like. Open the Voice Note app, or not, not app, but voice note feature on the ai and just tell it your stories. Tell it, you know, the, the, the stories with your clients, the stories that only you have and the experiences that only you have. And that is going to just make it so much better. Like the output is gonna be so much better. So it kind of works in both directions. It, it helps, it helps the AI like surface. Much more unique content, which is what it's looking for. And then it also helps you create content that is actually sounds like you and is actually addressing what your, your dream clients are looking for.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 27:19

And I know that that was the last thing on our list today to make sure that we touched on. Is there anything else that we should know about how to make AI sound more human and while still, like in Incre, making the process simpler and faster for us.

Speaker 4 27:37

Yeah, I mean it's, it really comes down to if you don't, if you have not gone through the work of understanding what makes you unique and what, what makes, what you offer unique and all of those kind of foundational pieces, if you don't have an understanding of that. You're never gonna be able to train your AI on that, right? And so I think there's foundational work that a lot of people just aren't doing. And so that comes through in their content, right? They're creating this content that the se, I mean, we all like the second we see content that is just copy pasted from chat, GBT, like we all just glaze over. We, we know it in a second. There are those telltale signs. And the telltale signs are not just. M dashes and you know, certain sentence

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 28:31

No, I love M dashes. It's like it doesn't feel like you at all.

Speaker 4 28:38

no, I'm very sad that AI has ruined the M dash'cause I love M dashes and I

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 28:44

die on the.

Speaker 4 28:45

them forever. Yeah. I will still use them forever, but, but I will use them a lot less than, than Chachi, BT maybe wants me to use them. Um, yes. Yes. Um, but yeah, it's not just those, those little telltale signs, right? Like this is a big thing on LinkedIn. People talk all the time. Like, if I see this sign in your, in your content, I know that you copy pasted from Chassi pt. Like, it's not that simple. I think that it, that it's a lot more about really understanding your own voice and understanding, like when you read something. Is that actually something that you would say? Like, would you, would you voice note that to a friend? And if not, like, probably it doesn't sound like you probably, it sounds like a robot, right? So I think that's a really important piece.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 29:42

and like it's okay to leave. Like sentence structures that are wrong, like intentionally wrong. And it's okay to leave in typos even because it just makes it feel real. Like if I see that I had a typo in one, I won't go back and edit it. Like, uh,

Speaker 4 30:05

yep.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 30:06

person.

How To Join And Final Next Steps

Speaker 4 30:08

Yeah, I think that this is like the. In a lot of ways the best time to be a really messy human like you just, those of us who like don't necessarily have our shit together all the time, like is a great time to be, to be us, our to shine.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 30:29

Yeah, I gotta agree, because when you're reading something and it's like, oh, I've had a connection call with that person, that's exactly how they talk. You feel a little bit closer.

Speaker 4 30:39

Totally. Totally. I always say the best compliment I ever get is when I get on a connection call with someone. It's our first time meeting and they're like, oh, you're exactly the same as your content. I'm like, yes, exactly. That's what I'm going for.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 30:53

Yes. Yeah. That really is the best compliment, or I feel like I know you.

Speaker 4 30:59

Yeah. Yeah. So that's I think what we all should be aiming for, and if we do that. Content becomes a lot easier because you're not, you're not trying, you're not trying to do anything, right. You're just letting yourself shine, right? You're just letting yourself come, come out, and it's not, it shouldn't take as much effort.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 31:18

Yeah, it's not that serious.

Speaker 4 31:22

It is not that serious.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 31:23

before we wrap up, can you explain the structure of your program and how people can join?

Speaker 4 31:31

Yeah, absolutely. Um, so we kick off on May 14th. Um, we, it runs for six weeks following that, uh, we meet on Tuesdays and Thursdays from 12 to 1:15 PM Eastern. Um, I always forget to say the time zone. But, um, that's very New York centric of me. Um, it's Eastern time. Um, and basically the way it works is there's a curriculum. Very short videos. There's not, I, you are not spending hours of your time like watching curriculum videos. There's just one to two short videos each week to watch. In the Tuesday call, we actually do the strategy work together. So like the homework quote unquote, we're doing together live. So it's, it's all done in community with my coaching with all of that. Um, and then on Thursday we're creating content together. So we're actually applying that. Strategic piece that we just learned and implemented on Tuesday, and we're just creating content that ties right back to that. And so over the course of the six weeks, our content kind of builds on on itself and our strategy builds on itself. And so by the end, you come away with a really clear understanding of what is your brand, you know, what is your strategy, what is your content strategy, and then. At the end, we actually create a 90 day, excuse me, at the end, we actually create a 90 day content calendar. Um, and you have a really clear plan of what you're, what you're doing moving forward and how to keep that momentum going. So it's, it's really powerful. It's not a huge time commitment.'cause I, I know how. How busy the, the people I work with are like, you're all running businesses. And so, um, I wanted to make it as like not, you know, as the least onerous possible. And, um, it's just a lot of like working together and getting, getting all that done together.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 33:30

Yeah, I like, it's like lunch and learn time, so you're probably just taking your lunch anyway, and it's a small container. Six weeks is not a huge commitment, but it's long enough that you can build habits.

Speaker 4 33:45

Yeah, exactly. Exactly. Um, yeah, and it's also a small cohort. It's, um, capped at 10. Uh, as of this recording, I have two spots filled so far. Um, so if you're interested in joining, if you're listening to this before April 30th, I'm giving a very generous early bird discount of$500. Um, so I'm sure Sarah will put the, the, uh, the link in the note, the show notes. But, um,

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 34:13

and hope.

Speaker 4 34:14

just.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 34:14

While you're talking, I'll look up what date this is coming out.

Speaker 4 34:18

Okay. Um, but yeah, it's at, um, honey bee bold.com/bcc, so H-O-N-E-Y-B-E-B-O-L d.com/bcc for both content collective.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 34:31

This is coming out the 12th, so they will have two and a half weeks to take advantage of that early bird discount.

Speaker 4 34:39

Amazing. And, and if you have any questions in the meantime, please just reach out and, um, I am, I am exactly the same in person, so just, uh, we'll just have a conversation and see if it's a good fit.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 34:54

as you can see,'cause we're just two humans talking, so you get a vibe of rage.

Speaker 4 35:00

Yeah,

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 35:01

Uh, thank you so much for joining me. Um, is there anything else anybody should know before we wrap up?

Speaker 4 35:09

Um, no, I guess I, I, I would just say like I'm on all, I'm on all the platforms, on all the things, so wherever you're hanging out, I'm probably there. So can shoot me a DM and say hi.

Rachel_Honeyman___Simplifying_Content_Creation-Sarah_Noel_Block-webcam-00h_00m_00s_762ms-StreamYard 35:21

Awesome.

Speaker 2 35:24

If this episode made things go a little more doable, I'd love to help you take the next step with the Booked Out Blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.