Jan. 24, 2026
Ep. 173: How Fiction Authors Can Get Found, Grow An Email List, And Sell More Books
Send us a text Try Crew Fiction Tired of shouting into the void and hoping readers find you? We unpack a clear, stress-free system any fiction author can use to build a professional presence, get approved on Goodreads, and grow a loyal email list that powers bigger launches. With Sam from CrewFiction, we map the path from scattered links to a polished hub that ranks on Google, showcases your books, and welcomes new readers with irresistible bonuses. We start with the foundation: a clean, fas...
Tired of shouting into the void and hoping readers find you? We unpack a clear, stress-free system any fiction author can use to build a professional presence, get approved on Goodreads, and grow a loyal email list that powers bigger launches. With Sam from CrewFiction, we map the path from scattered links to a polished hub that ranks on Google, showcases your books, and welcomes new readers with irresistible bonuses.
We start with the foundation: a clean, fast author website that imports your Amazon titles in minutes and centers the details readers actually search for—your genre and tropes. That simple shift supercharges discoverability and credibility, especially when paired with a custom domain. From there, we talk practical SEO, from search-friendly page structure and page speed to leveraging a content ecosystem that pushes your pen name and books higher in results. You’ll hear how curated reviews, link-in-bio consolidation, and clear calls to action turn casual browsers into subscribers.
Then we dive into list growth and retention. Reader magnets—prequels, deleted scenes, bonus epilogues—sit front and center and feed a welcome sequence that builds trust. Sam shares how CrewFiction’s fiction-first newsletter platform gives you story-driven templates and launch workflows so you’re never stuck wondering what to write. We also explore collaboration: finding authors with matching tropes for swaps and promos, using a searchable directory to align audiences, and tracking what works with built-in analytics, tagging, and segmentation for ARCs, superfans, and new readers.
If you want a simpler way to get discovered, collect emails, and sell more books without burning out, this conversation hands you the toolkit. Subscribe for more a
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00:00 - Welcome And Purpose Of The Show
01:30 - Meet Sam And His Mission
03:55 - Why Every Author Needs A Website
04:48 - Goodreads Approval And Custom Domains
07:29 - How CrewFiction Wins On SEO
11:07 - Genres, Tropes, And Fast Site Setup
13:12 - Reader Magnets And List Growth
15:51 - Collaborations, Swaps, And Promotions
17:44 - Newsletter Strategy For Fiction Authors
20:37 - CrewFiction’s Email Platform And Templates
23:42 - Discoverability, Listings, And Searchable Directory
25:44 - Roadmap: Collabs Coming In 2026
26:59 - Getting Started And One‑On‑One Onboarding
28:39 - Live Walkthrough: Sites, Analytics, Newsletter
33:09 - Segmentation, Tags, And Product Roadmap
35:21 - Where To Connect And Final CTA
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Welcome to Tiny Marketing Podcast.
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I'm Serena Out Block, and this show is made for solo consultants who want to get booked out without burning out.
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If you've ever thought, I just want this to feel easier, you're not alone.
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Around here we focus on simple, sustainable growth that actually fits into your life so growth feels doable instead of overwhelming.
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Hello.
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Sam, can you introduce yourself to the audience?
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Absolutely, Sarah.
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My name is Sam.
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I'm a Greek national, born and raised in Athens, Greece.
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I'm super passionate about building systems.
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I have a background in technology, computer science, and software engineering.
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And I spent a couple of years abroad.
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Like I was living in Berlin, where I started my career.
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And then after I moved to Canada, where I was in the consulting sector.
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But my true passion was finding a problem and solving it.
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And hence we decided to create Co-Fiction in order to support authors with their online presence.
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Aside from that, I'm a big fan of sports, used to play basketball for many years, and now I'm an often runner.
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So that's a big part of my life as well.
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I've cued this up a little bit on Tiny Marketing Pod before, but I'm working on a side project called Best Seller Experiment, where I'm going through all of the marketing that I do for my own super secret, not really secret, pen name of my author brand.
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So it's not a secret.
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I've talked about it.
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It's a big everyone's heard about it.
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So I met Sam through my writing life, my Batman world.
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And we talked about, I started testing out crew fiction after he reached out to me.
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And I found that it solves a lot of problems that authors are have when they first start writing and publishing and building their careers because you're awesome writers.
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That's how you got started.
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But maybe you don't have experience with marketing.
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And I think that really I just got lucky that I happen to be a marketer who writes.
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So that part came easy to me.
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But I can see where other people would fall off because you need a website, you need SEO, you need to start building an email list.
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And that's not something that just comes naturally to you if it's not your world, if marketing isn't your world.
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So the first thing that I want to talk about before we get into email list building and all of that is the author website.
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So, Sam, why do authors need a website?
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Absolutely.
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Thank you so much for the intro.
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And I'm super excited that you enjoyed the platform and it solved some of the main problems.
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Why authors need their website?
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I I think it's it's the first, let's say, handshake between an author and a reader.
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It's the first step of creating a professional online space.
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So for people to for first of all, so for you to be discoverable online, and then for people to be able to come in and understand who you are, what type of what type of stories do you write, and for you to be discoverable.
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Your websites act in a way that people can come in, they can understand who you are, and then on top of that, building your marketing techniques on your website as well.
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It is a unique combination that we are hoping to create as well.
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Yeah.
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So usually the first thing that an indie author does when they're they've decided to publish is they make sure that it's on Goodreads, they make sure that it's on KDP.
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And the thing about Goodreads is you need to have an author website in order to get approved as an author on Goodreads.
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So you don't have access to your author dashboard unless you have a website.
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And that means building, that means possible code.
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But with crew fiction, it makes it so much easier because they literally have a template and you're just like you can import your books from Amazon into it and you have a website.
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It takes maybe three minutes.
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And that's that's the reason I really wanted Sam on the show is because you cannot have an author dashboard on Goodreads, and it's so valuable.
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If you're not looking at your statistics on Goodreads, your author dashboard, you're missing out because you're finding out so much.
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You can't do it without a website.
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The thing is, so with crew fiction, you can build your website in three minutes, but in order to get approved on Goodreads author dashboard, you need to have a custom URL.
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But you're able to do that in CrewFection.
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So can you talk a little bit about that?
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Absolutely.
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As you mentioned, the main priority is how can we create something fast and have something simple?
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Because at the end of the day, authors need to have a professional online space with all of their boots.
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So we have a particular template that every author has.
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And whether you have published one or 150 titles, your author site is created automatically in a matter of seconds.
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In a matter of minutes, actually, two or three minutes to be precise.
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Yeah.
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And all of your books.
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And all of your books are automatically ready.
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Exactly.
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So with the crew fiction side, an author is increasing their chances to get approved by Goodreads, uh, since we meet all the Google all the Google standards.
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And we are creating a dedicated site with their books online.
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As you also mentioned, they have the ability also to have their custom domain with their name on it, which is also an important factor for Goodreads to approve your author site.
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Beyond just Goodreads approval, having that branded hub gives authors the credibility and a place to direct new readers from anywhere, reader social media, newsletter, promotion, so on and so forth.
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So that also gives another advantage for you to get approved by Goodreads.
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Yeah, and so when I started testing out, the first thing that I noticed is the SEO is immaculate because I have my own standalone author website.
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I'm a marketer.
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That was easy for me.
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I just created one, I had one already.
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I have articles written about my books, and I have all sorts of SEO out there, and crew fiction beat it all.
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Like you.
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Everything with my name attached to it and crew fiction moved to the top of Google.
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It so explain your SEO to me.
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Like, how what did you do in order to make your like author profiles so highly ranking?
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Yep.
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SEO is truly one of the most most important factors for authors to be visible and discoverable online.
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And to be honest with you, our team, my the other two co-founders, have like vast vast experience in SEO and marketing since they have been in the industry for a long time.
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Yeah, exactly.
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So we truly invest in in having a healthy SEO.
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So for to be as simple as possible for fiction authors, it really determines whether either who is searching for your genre, your themes, or even your tropes can actually find you.
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So for us, healthy SEO means that your name is is easy to find, that your books show up for relevant searches, and also on other platforms, including AI tools, you can be identified.
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So a good SEO today is about being discoverable everywhere.
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And how we do that, how we achieve a strong SEO, is first of all with an on-page and a technical SEO.
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I know that I'm using some jargon right now, but these are two like very standard ways of building an SEO, a healthy SEO.
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So authors they don't need to do that complexities themselves.
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As you clearly stated in your uh in your introduction, we try to take some of the burden that authors have.
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One of these, one of these, let's say, obstacles is that they have to do complex stuff and technical stuff.
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So we we achieve a healthy SEO with an open on-page SEO, which is a clean page structure, uh search-friendly titles and headlines, and also a complete listing of your books on our website.
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So as long as someone is coming to our website and creates their author's site, automatically we generate an additional profile of there, of theirs, and is listed on our website.
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And so you end up getting two uh essential listings because you have your website which is what you own.
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Yeah, and then you have your author profile, which is visible to like readers.
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Exactly.
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And on top of that, I should mention that it is aligned with GUB standards.
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So also the technical SEO, there's no need to dive into technical details, but we have page speed optimization and we secure and we have clean HTMLs.
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But the most important thing is that we also have high content, we have a high content ecosystem.
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What do I mean by that is that we generate high quality content through our blog, and our blog runs for thousands of keywords, and many on page one of Google.
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So indirectly, that benefits all authors who are part of the ecosystem and using crew fiction as their tool.
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Yeah, it actually like truly stunned me how quickly crew fiction, like everything about me in crew fiction, moved straight to the top and started beating everything.
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But you talked about the tropes, which I want to dig into a little bit for any authors who are listening to this right now.
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Tropes are what readers are looking for.
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Whenever they're doing a search, it's usually like something around a trope.
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And that is front and center with the crew fiction websites, which I really liked.
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So there's what maybe there's three things that you really need to do when you're building out your crew fiction website as an author.
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You're importing your books, you are deciding your tropes, you're putting your tropes right on there.
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And then you're doing like your design elements on there.
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So like picking your background color, adding your pen name and your profile photo, and that's pretty much it.
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That's all you really have to do.
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And if you take it that step further, add your custom domain.
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But essentially it's those three things.
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Super easy.
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But the tropes make it so easy for readers to be able to find you.
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Correct.
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And just before tropes, I should also mention the genres, right?
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Because that's exactly as you said, as you described it.
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We're asking what's your pen name, what is your genre, and what is your trope.
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Then the rest is handled by us.
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So the moment you include these details, automatically there is a website about yourself with all of your books, and then you have the ability to add your reader magnets and customize it, as you said.
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Trobes, since you focused on that, is uh the best way of you be being discoverable as an author.
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And on top of that, start participating on promotions and author swaps and cross-promotions.
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Because uh eventually crew fiction is an ecosystem of fiction authors where they can join and start collaborating with others who are writing similar tropes.
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Finding people with similar tropes is an easy way to cross-promote your craft and start generating more reviews, which is the goal at the end of the day.
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That's a good kickoff for the email list.
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So, first, before we get into email specifically, let's talk about the reader magnets.
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This is the actual reason that I was like, yeah, okay, I'll try out crew fiction.
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Was the reader magnet is front and center.
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It's super easy to send out and add your reader magnet, which like it's incredibly important to me to build my email list as an author.
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That's where the money's made.
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That's where you build like a sustained fan base.
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So you can trade out your reader magnet seasonally if you want.
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Or you can have, or for each of your launches, just trade it out.
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It's super easy.
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You can also do the option of not having the reader magnet and putting your arcs there instead.
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And so those are some ways to build your email list.
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And then on top of that, you have that entire ecosystem of other authors.
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I think you have over 600 authors, at least last time we talked, that are that are on there.
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So you can connect with them and do swaps and collabs.
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But let's talk a little bit about your email platform because that's brand new.
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I haven't even gotten to play with it yet.
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First, is there anything, any advice that you'd want to give to authors on other ways they can grow their email list?
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Other ways apart from reader magnets, you mean?
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Yeah.
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Interesting.
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Yeah, so you talked about collabs, for example.
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What are some types of collabs that they can do?
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As mentioned earlier, the finding people who are writing similar stories to yours is a great idea of starting collaborating and reaching out and doing readers, reader swaps, and also participating in participating in promotions.
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For example, there are many, there are many promotions that we run as well.
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So, for example, we ran one last year, which was called the Happy Year collab, where people from especially like a particular genre, historical romance, for example, they all participated in.
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They offered a glimpse of their stories and the and then they started exchanging readers.
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This is a great way.
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Reader magnets is definitely the number one way of building a true fan base.
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It's not only because it's free, it's because you're giving a glimpse of who you are and what you write.
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And it's the easiest way of doing it by welcoming a reader, sending because we are also like creating automated emails that you can customize, you're greeting the reader, you're saying who you are, you're introduced to yourself very quickly, and you are just giving a deleted chart or something that you wrote, and they can they should know about you.
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Apart from that, email newsletter is super important, and many authors don't really understand that.
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Definitely social media making posts on Instagram or on TikTok are super important.
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However, the number one safe tactic of very successful, either self-published authors but also traditional published authors is having an email newsletter and being able to retain that email newsletter and engage your audience with interesting stories or sharing with your audience at which stage you are right now of your book, what you're thinking, and generally being expressive.
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I truly believe that this is a unique way of building a true fan base.
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Yeah.
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Yeah.
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If someone liked one of your books, it's very likely they're going to like the others.
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And like retaining that relationship is so important.
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I think that one of the best decisions I made in my author life is having reader magnets available for each of my books in the front and back matter of my book.
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So anybody who read it, they get a reminder at the beginning and at the end.
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Here's a bonus for you.
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Like for strings attached, I had a short story that took place like six years later with the same characters.
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For full tier, I had a deleted scene where they're super hungover in the book.
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But you get to see what was the party that happened when you download that.
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And then in February, Deep Cuts comes out, and I'm going to do the lost voicemails that happened during this year-long separation.
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But just like a creative way to pull people into your story and expand on it.
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And then as a bonus, there you have their email.
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So for your next launch, it'll be even bigger.
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And that's what I've experienced anyway.
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My email list gets bigger and bigger, and each launch has been bigger and bigger.
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If I may mention something here, you just revealed our next uh and most favorite feature, which is called Which is called bonusings.
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And which is exactly what we do.
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Like for people who enjoy a particular book, we we we give the opportunity to authors to include the bonus.
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That this bonus is basically locked.
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As a result, people need to come in and include their email addresses in order to unlock them and then be able to read it directly on the platform and then rate how they liked it.
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And as long as this is happening, this process is happening, our system is consuming the data and is sending this information to the author in order also to help with the insights.
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Insights is super important for us.
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We try, we we build a system that, as mentioned earlier, consumes data and reports back to the author, guides the author on how successful was your previous book and how many people downloaded the bone machine, how did they react.
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And that way, your decision making is also getting facilitated.
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Yeah, yeah.
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Use that data so you know what reader magnets are attracting readers, what do they like?
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Absolutely every experiment that you do is going to yield you more data to allow you to make a slight pivot so it works better the next time.
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Okay, so let's talk about your email platform.
00:19:57.960 --> 00:20:01.000
I haven't gotten to play with it, so cue it up for me.
00:20:01.160 --> 00:20:05.480
Tell me how it works and how other authors can use it.
00:20:05.800 --> 00:20:07.320
Yeah, absolutely.
00:20:07.640 --> 00:20:13.320
So, email newsletter is our biggest highlight of 2025.
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Just a little story behind it that we launched earlier this year, February, to be precise.
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Since then, we have 650 signups, author who are using our tools.
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And we are super excited that a month ago, actually, we launched the first version of the newsletter.
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It is the first email newsletter that is entirely focused on fiction authors.
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So it is built specifically for fiction authors and it is designed around story-driven workflows and timelines and processes and workflows.
00:20:44.680 --> 00:20:57.560
So the the main competitive advantage of crew fiction, crew fiction's email newsletter is that we design work, we design workflows and processes that only fiction authors need and need to use.
00:20:57.880 --> 00:21:04.840
So let's say that you want to send a sequence of five emails from the cover EV to the review request.
00:21:05.000 --> 00:21:08.520
This is a chain of five, six different steps, for example.
00:21:08.760 --> 00:21:18.920
We are creating these templates automatically, and then authors can join in and use them very fast without needing to customize every single part.
00:21:19.240 --> 00:21:24.280
Of course, there are fantastic email newsletter tools out there, but they are generic.
00:21:24.600 --> 00:21:30.120
Ours is authors first and a bit specifically for uh for fiction authors.
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That you have templates set.
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Up.
00:21:33.320 --> 00:21:36.520
I think that so let's pause right there for a second.
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That's one of the huge roadblocks, I'd say, for a lot of fiction authors is what do I write?
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What do I email my audience?
00:21:48.040 --> 00:21:51.800
So you have templates and sequences already queued up.
00:21:51.880 --> 00:21:58.600
So if they don't know, like I could come up with 1,000 ideas because this is what I do on my day job.
00:21:59.240 --> 00:22:04.680
But for a fiction writer, you have those templates already set up.
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So they know exact they know exactly what they need to write.
00:22:08.680 --> 00:22:09.640
Exactly.
00:22:10.200 --> 00:22:17.800
Of course, it's purely optional because many many people might not want to might not want to use the other templates.
00:22:18.040 --> 00:22:19.960
So they can be customized as well.
00:22:20.200 --> 00:22:31.480
But yeah, at the end of the day, the main problem that we're trying to solve is the amount of time that authors spend online in order to create a professional online space.
00:22:31.720 --> 00:22:34.920
So number one is that they are juggling multiple platforms.
00:22:35.000 --> 00:22:47.320
So we are creating an all in one space, and with the email newsletter, we managed, or at least we are getting there to achieve it, because we just created the most important element of an offer.
00:22:47.480 --> 00:22:53.960
But secondly, the amount of time that they spend, of course, in creating templates and yeah, emails.
00:22:54.760 --> 00:22:59.480
So earlier you were talking about collabing with other authors that are on the platform.
00:22:59.640 --> 00:23:02.360
Do you have a directory that is searchable?
00:23:03.160 --> 00:23:03.720
Absolutely.
00:23:03.880 --> 00:23:06.040
I think I already mentioned the listing.
00:23:06.200 --> 00:23:16.600
So listing is something that is created is created automatically as long as someone is becoming part of CrewFiction and creates their author site.
00:23:16.840 --> 00:23:38.360
It's let's say a thanks to the author who joined us, and we are creating a page on the Crew Fiction website that is, of course, getting segmented and categorized according to what you write, genres and tropes, where we put all of your books that are available on Amazon and that they are already published.
00:23:38.520 --> 00:23:54.040
And then, yeah, right now we receive tens of thousands of unique clicks on a monthly basis, where the majority of those is coming from readers and they can come in and they can search for your name or they can search for their book and pull out the results.
00:23:54.760 --> 00:23:56.760
What about on the author side?
00:23:57.080 --> 00:24:08.200
Where are authors able to search for the other authors using certain keywords so they can find good people to collab with?
00:24:09.160 --> 00:24:09.960
Absolutely.
00:24:10.200 --> 00:24:19.240
So there is a searchable way of finding other authors with keywords by by filtering by by filtering by tropes or genres where they can find.
00:24:19.720 --> 00:24:28.680
Right now we don't have a dedicated system of out-reaching directly to these authors, but this is one of the main ideas that we are about to implement.
00:24:28.840 --> 00:24:33.000
And now that I mentioned that, this is how we operate as well in co-fiction.
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I would like to highlight that based on what authors tell us, this is how we prioritize our work.
00:24:39.560 --> 00:24:42.840
And author swaps and author collabs are at the top of the list.
00:24:43.160 --> 00:24:46.200
Yeah, once we had our call, I was like, how do we do that?
00:24:46.360 --> 00:24:48.600
I want more cuts.
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