Nov. 22, 2025
Ep 164: Booked Out In 90 Days | Guest expert Melissa Armstrong
Send us a text We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget. • launching a service business after corporate • early marketing missteps and lessons learned • the strategic spark and defining a gateway offer • email list basics and simple CRM choices • short solo podcasting with AI...
We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget.
• launching a service business after corporate
• early marketing missteps and lessons learned
• the strategic spark and defining a gateway offer
• email list basics and simple CRM choices
• short solo podcasting with AI-assisted scripting
• street team tactics for early reviews and reach
• practical lead magnets that DIY audiences love
• parasocial trust and authentic brand voice
• niche communities and curated LinkedIn pods
• turning content into discovery calls and clients
• designing a service staircase for scale
• how to contact Melissa and work with her
Head down to the show notes page and I for the waitress to join the tiny marketing club where you get to work one on one with me with training, feedback, and pop up coaching that will help you scale your marketing as a B2B service business
Join my events community for FREE monthly events.
I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.
Join the community here!
Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!
Join the challenge here.
Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup
00:00 - Welcome And Guest Backstory
02:57 - Early Struggles And Marketing Wake-Up
06:48 - Strategic Spark And Gateway Offer
11:17 - Building Email And CRM Foundations
15:32 - Launching A Lean Solo Podcast
20:54 - Street Team, Reviews, And Early Traction
25:14 - Lead Magnets And DIY Audience
29:04 - Humor, Parasocial Bonds, And Authentic Voice
33:14 - Digital Networking And Niche Communities
37:59 - LinkedIn Pods, Visibility, And Real Friendships
WEBVTT
00:00:51.730 --> 00:00:52.690
Service businesses.
00:00:53.090 --> 00:00:54.530
Do more with black.
00:00:54.930 --> 00:00:59.810
Learn new actionable organic marketing strategies you can implement today.
00:00:59.970 --> 00:01:03.170
No fluff, just powerful growth tactics at work.
00:01:03.570 --> 00:01:05.090
Ready to scout smarter?
00:01:05.329 --> 00:01:09.250
Hit that subscribe button and start growing your business with tiny marketing.
00:01:10.930 --> 00:01:12.370
Melissa Armstrong, Ms.
00:01:12.530 --> 00:01:17.810
CBA, Fractional Controller, and nope, I don't do Texas.
00:01:19.250 --> 00:01:27.810
Yay! So Melissa has been in the Tiny Marketing Club since last January.
00:01:29.010 --> 00:01:42.290
And she's gonna talk a little bit about her time inside of the club and then how it kind of bounced her into this role as a digital networker, teaching other people how to how to do it.
00:01:42.450 --> 00:01:43.650
Because you really are the master.
00:01:43.730 --> 00:01:44.770
You're so good at it.
00:01:45.010 --> 00:01:45.810
Oh my gosh.
00:01:46.050 --> 00:01:51.090
Um, I I think it's wild that it's about to be a year since we've known each other.
00:01:51.329 --> 00:01:51.969
I know.
00:01:52.850 --> 00:01:59.969
I remember I got into TMC by buying into your um Black Friday.
00:02:00.210 --> 00:02:04.130
Yes, which you extended until like your birthday.
00:02:04.290 --> 00:02:07.329
It was kind of like your whole celebration.
00:02:07.650 --> 00:02:10.770
Um yeah, it was a January start.
00:02:10.850 --> 00:02:16.610
And so if I think about like everything that has happened in this year, it's like a lot.
00:02:16.770 --> 00:02:18.610
It seems like three years have gone by.
00:02:18.930 --> 00:02:20.850
Um, I know, I know.
00:02:21.170 --> 00:02:27.409
That is such a good reminder because now I have to post that like this week, so it aligns with our anniversary.
00:02:28.449 --> 00:02:29.090
Yeah.
00:02:29.810 --> 00:02:44.370
Um, you know, and I I if I think about Melissa at that time, I was like, okay, I launched, I registered my business at the end of July, but really, really dove in full time at the end of September.
00:02:45.490 --> 00:02:59.009
Um, and honestly, that first client that I was working on, I remember it was a project client, and they came to me because the owner of the company is married to my best friend.
00:02:59.330 --> 00:03:06.289
Um one of the first ones to give me the push to like go solo, you know.
00:03:06.770 --> 00:03:09.009
But it was a project engagement.
00:03:09.170 --> 00:03:09.650
Yes.
00:03:09.969 --> 00:03:14.530
And after that, I was like, what am I like what am I gonna do?
00:03:14.689 --> 00:03:25.090
Everybody says that business in our industry is 99% referral-based, but how am I gonna make that happen?
00:03:25.569 --> 00:03:27.810
Um, so I know I needed help.
00:03:28.129 --> 00:03:31.409
Like, okay, people talk about marketing and I have no idea.
00:03:31.569 --> 00:03:34.289
Yeah, you're need accounting, pay me.
00:03:34.610 --> 00:03:56.689
Yeah, you're I mean, you're in like everybody is in the same shoes as you because when you're doing a service, you're good at your thing, and then you're like, oh shit, I also need to learn how to sell, market, manage a business, and that's not the stuff that you had to do when you were just doing accounting.
00:03:57.009 --> 00:03:59.090
It's it's a learning curve.
00:03:59.490 --> 00:04:04.050
And so it's so wild because I was already on entrepreneurs, and that's how we can.
00:04:04.289 --> 00:04:10.370
I remember I listened to you on the girls make bank podcast.
00:04:10.610 --> 00:04:10.849
Yeah.
00:04:11.490 --> 00:04:13.650
Been interviewed by Jack White.
00:04:13.969 --> 00:04:20.129
Um, and I was like, all right, I don't I don't hate this girl's voice, wouldn't mind talking to her.
00:04:20.370 --> 00:04:23.649
And like the things that she is saying, they are speaking to me.
00:04:23.810 --> 00:04:25.250
I she's talking to me.
00:04:25.409 --> 00:04:26.610
I am that person.
00:04:28.129 --> 00:04:29.330
That's so funny.
00:04:29.409 --> 00:04:32.689
And you did end up having to hear my voice all the time.
00:04:33.090 --> 00:04:35.170
So it's good that you find it.
00:04:38.210 --> 00:04:54.769
Um so I remember listening to this, and I also remember being frustrated because I had put out like some flyers, like trying to promote or sell, or honestly, shove down people's throats.
00:04:54.930 --> 00:04:56.930
Um, end of your cleanups.
00:04:57.569 --> 00:05:04.690
And I shared them on entrepreneurs and whatnot, and I didn't get a single like, comment, post, message.
00:05:05.009 --> 00:05:06.850
No love, rude.
00:05:07.730 --> 00:05:19.409
Yeah, like you're doing this wrong, Melissa, and you need to help because I this is it, like, you know, I'm not going back to working for somebody else.
00:05:19.570 --> 00:05:21.889
So how am I gonna make this happen?
00:05:22.210 --> 00:05:23.169
So there you were.
00:05:23.250 --> 00:05:25.009
It's like, yeah, let's do it.
00:05:25.250 --> 00:05:36.610
Um I remember I was interviewing somebody else, and you were the second interview I did, and honestly, we just vibed.
00:05:36.929 --> 00:05:42.289
Yeah, we did vibe so much that we talk about personal stuff half the time.
00:05:43.570 --> 00:05:45.169
We continue to vibe.
00:05:48.049 --> 00:05:48.450
Yeah.
00:05:49.009 --> 00:05:49.169
Yeah.
00:05:51.169 --> 00:06:01.009
I had the same experience, loved you, and you were such a quick learner, was like the thing that stood out to me.
00:06:01.250 --> 00:06:03.330
So let's talk about like the beginning.
00:06:03.490 --> 00:06:08.769
So the first thing that we do when we work together is build out a strategic spark.
00:06:09.009 --> 00:06:17.649
So yeah, I interviewed you and you got your strategic spark, which basically outlines what your marketing and sales strategy should be.
00:06:17.810 --> 00:06:20.370
What were your thoughts from that experience?
00:06:20.690 --> 00:06:23.490
Do you remember I said, Sarah, I'm overwhelmed.
00:06:23.730 --> 00:06:24.370
Yeah.
00:06:28.049 --> 00:06:30.769
And I did what I always do when that happens.
00:06:30.850 --> 00:06:32.529
I just closed it, I shut it down.
00:06:35.009 --> 00:06:36.769
Because I'm overwhelmed.
00:06:36.929 --> 00:06:37.250
Yeah.
00:06:37.490 --> 00:06:52.129
Um, but then I came back because, well, you know, like you have to do and Melissa, and so you walked me through it, you helped me like piece it together and like break it down, and somehow we got there.
00:06:52.289 --> 00:07:00.129
And I remember that I my biggest takeaway from this was like my gateway offer.
00:07:00.690 --> 00:07:01.889
We talked about that.
00:07:02.129 --> 00:07:15.649
Oh my god, and my active lead generator, that was like the first print that we did last year, and uh I was like, Yeah, but I feel like I need something else.
00:07:15.970 --> 00:07:18.529
So, a couple of things.
00:07:18.690 --> 00:07:44.610
So, like my gateway offer, I just want you to know that I have an email sitting in my inbox from yesterday that I need to reply to from this in-person contact here in Denver who reached out and was like, Melissa, I want to talk to you about what it would look like for you to take a look at our financials to see if like we're ready for your end in taxes.
00:07:45.250 --> 00:07:48.210
And I was like, I have an offer for this.
00:07:49.169 --> 00:07:50.610
It's already built.
00:07:54.690 --> 00:07:55.090
Yes.
00:07:55.730 --> 00:07:57.250
I didn't know what I'm gonna offer her.
00:07:57.810 --> 00:07:58.289
Awesome.
00:07:59.330 --> 00:08:00.370
Thought about you.
00:08:00.850 --> 00:08:12.769
Um, and then I remember at that point, like I had like my my little CRM that I put together over Christmas so that I could send Christmas cards.
00:08:13.009 --> 00:08:13.970
Less annoying CRM.
00:08:16.929 --> 00:08:19.090
Is that the one you're still using?
00:08:19.810 --> 00:08:20.929
It's still there.
00:08:21.169 --> 00:08:22.370
Am I using it?
00:08:22.690 --> 00:08:24.450
It exists, however.
00:08:25.090 --> 00:08:27.970
Your girl needs help, but it's still there.
00:08:28.690 --> 00:08:30.690
And yeah, but that was it.
00:08:30.769 --> 00:08:33.009
So it's like, I'm not doing anything with this, Sarah.
00:08:33.090 --> 00:08:38.289
What am what like, all right, let's get you on Flowdesk, let's start your newsletter.
00:08:38.690 --> 00:08:45.570
And I started it, and I feel like now that I think about all of that, it's like it all works together, right?
00:08:45.730 --> 00:08:46.049
Yeah.
00:08:46.929 --> 00:09:04.850
Your in-person network and your digital network and your marketing, like none of these things live in silos, they all work together, and so I'm so grateful that I started that newsletter, even if it's like been neglected for the past month or so.
00:09:06.049 --> 00:09:07.409
I haven't been getting them.
00:09:07.730 --> 00:09:07.970
Yeah.
00:09:09.570 --> 00:09:13.649
Um, but I'm gonna revive it, don't you worry.
00:09:13.889 --> 00:09:19.889
Um, because here's the thing like I will get random people messaging me throughout the year.
00:09:19.970 --> 00:09:36.610
It's not always the same person, and it's not every um edition of my newsletter, but like people from my in-person network and from my digital network will get um an edition and like read it, and something will resonate with them, and they'll let me know.
00:09:36.769 --> 00:09:39.570
So it's like, oh, this is how it all comes together.
00:09:39.810 --> 00:09:51.810
Yeah, that's how you uh as I creepily always put it, like how you warm up that relationship, you bring them a little bit closer because they'll reply to those emails and then you start that one-on-one conversation.
00:09:52.370 --> 00:10:16.129
Yeah, so yeah, so it's been great, and like I have reconnected with people um not just from my efforts now, but from like what I call my two or three past lives, like you know, 10, 20 years ago, um, that have been following my marketing efforts that have been coached by you.
00:10:17.170 --> 00:10:20.769
Um, and they have responded and it's resonated with them.
00:10:20.930 --> 00:10:23.090
So yeah, come a long way.
00:10:23.490 --> 00:10:24.690
You have, you have.
00:10:24.850 --> 00:10:30.290
You went from no marketing and now you're doing like all of the things.
00:10:30.610 --> 00:10:35.889
So let's just work through your marketing system now.
00:10:36.050 --> 00:10:47.490
You're doing in-person events, they are generally getting on your email list, yeah, and your email is being fed primarily through your podcast that you launched.
00:10:47.649 --> 00:10:53.170
Yeah, so it's an ecosystem that you've built where one thing feeds the next, feeds the next.
00:10:53.330 --> 00:10:55.250
Can you tell me about your podcast?
00:10:56.290 --> 00:10:59.810
I remember saying I am never gonna have my own podcast.
00:10:59.970 --> 00:11:02.690
I'm not a podcaster, I'm an accountant.
00:11:02.930 --> 00:11:14.610
Um but then yeah, but then so it seemed to be like poof, like so so big and like so overwhelming and like so insurmountable.
00:11:15.009 --> 00:11:25.649
Um, and it's because before Tiny Marketing Club, nobody had laid it out to me that like, oh, you really can start low budget, number one.
00:11:26.129 --> 00:11:31.490
Number two, you don't have to be interviewing anybody if you don't want to.
00:11:31.889 --> 00:11:36.850
Number three, you don't have to be speaking for an hour or even 30 minutes.
00:11:37.090 --> 00:11:42.769
You can do this in like six to eight minutes, yeah, and like have great content.
00:11:43.090 --> 00:11:48.769
And then I'm not ashamed to say people ask me all the time, like, I lean into AI.
00:11:49.009 --> 00:12:00.930
Like, yes, I I am the creative master behind it because I tell my little chatty, like you call them, chatty what I want to talk about my chatty tea.
00:12:01.090 --> 00:12:15.570
I tell her, hey, I want to talk about this, and I created my own GPT that she already knows how long it needs to be, what like things she needs to hit, or what the format is.
00:12:16.050 --> 00:12:18.050
Um, it's just like all of it.
00:12:18.129 --> 00:12:33.490
And so I just tell her I want to talk about this, and she helps me put together the script, and it I read it for the most part, but then I can also add in my personality, and it's honestly one of the most fun things that I do.
00:12:33.810 --> 00:12:35.490
Yeah, and it's going well.
00:12:35.730 --> 00:12:37.170
You hit uh what is it?
00:12:37.330 --> 00:12:41.649
Like the top, was it the top 30 in accounting?
00:12:41.970 --> 00:12:44.530
Yeah, 20 top 23, I think.
00:12:44.769 --> 00:12:46.690
That's freaking awesome.
00:12:47.009 --> 00:12:49.649
And you only launched it a couple months ago.
00:12:49.970 --> 00:12:52.050
Yeah, the beginning of July.
00:12:52.530 --> 00:13:01.649
And it was I think I was at 12 episodes and I had already surpassed 500 downloads.
00:13:01.889 --> 00:13:08.129
Yeah, she surpassed me, by the way, like way, way faster.
00:13:08.290 --> 00:13:16.370
I think, gosh, I showed you the analytics, like how long it took me to get there, and I think it was I think it was like a year.
00:13:17.570 --> 00:13:42.610
But I think so, you know, a lot of people in my industry don't know about marketing or are hesitant or will question if like they really want to do it, and like there's a couple of things that you have to do in the beginning of a project that you really should invest in so that you can get some sort of fast ROI because that is going to keep you motivated, right?
00:13:42.850 --> 00:13:54.370
Yeah, and so marketing, I think it's one of those when you're launching your own business because this is gonna help you like shorten the time where you convert and start bringing in revenue.
00:13:54.610 --> 00:13:55.649
I mean, which is important.
00:13:55.730 --> 00:13:58.210
I needed to get paid personally, yeah.
00:13:58.370 --> 00:14:06.690
Um, but also it sort of gives you validation that your business is that there's a need for it, that people want it.
00:14:06.850 --> 00:14:09.330
And with marketing, it's the same, right?
00:14:09.490 --> 00:14:23.649
Like with the podcast, you coached me through it and like I identified a group of people that know that already knew me and loved me, and I told them about the podcast and I asked them for their help.
00:14:23.889 --> 00:14:27.810
I also offered to like give something in return.
00:14:28.370 --> 00:14:35.970
Um, and they all jumped at the idea and said yes and helped me really promote my podcast.
00:14:36.210 --> 00:14:39.570
Yeah, you have a ton of reviews already.
00:14:40.290 --> 00:14:45.009
And so, like, my podcast sucked at the beginning.
00:14:45.330 --> 00:14:50.930
I was going from scratch, I didn't know what I was doing, but that was five or six years ago at this point.
00:14:51.090 --> 00:14:56.290
So I put everything that I've learned over those six years into that sprint.
00:14:56.610 --> 00:15:00.450
And what Melissa's referring to right now is what we call the street team.
00:15:00.610 --> 00:15:15.570
So she built a street team of her already existing fans, and they helped promote the podcast, get the reviews out there really early, and get as many ears on her podcast as she could.
00:15:15.970 --> 00:16:22.560
Yeah, I have around 35 reviews on Apple Podcasts only.
00:16:23.120 --> 00:16:33.600
So like I made a digital one on Spotify, and then some people have even commented or like I have a lot of views on my YouTube also.
00:16:34.160 --> 00:16:35.200
It's mind-blowing.
00:16:35.280 --> 00:16:36.640
I never thought it would be like this.
00:16:36.800 --> 00:16:53.120
I never thought that I would enjoy it this much, but I like it, and I like that like you know, be you're always saying like people want to hear your voice, people want to see you because they want to get to know you, and then you're absolutely right, they feel like they are your besties.
00:16:53.440 --> 00:16:53.760
Yeah.
00:16:54.480 --> 00:16:58.800
I at the conference I was just at, some people were like, Oh, I listened to your podcast.
00:16:59.040 --> 00:16:59.840
That's awesome.
00:17:00.160 --> 00:17:01.920
And I have to thank you for the reminder.
00:17:02.080 --> 00:17:02.880
I have to do this.
00:17:03.120 --> 00:17:07.759
I'm like, Yeah, it's called a parasocial relationship.
00:17:08.079 --> 00:17:22.079
When you it's like, yeah, people who creators have this parasocial relationship with their listeners or viewers where it feels like you guys know each other because it's one-sided.
00:17:22.480 --> 00:17:23.120
Yeah.
00:17:23.360 --> 00:17:25.599
And this is and this is me, right?
00:17:25.759 --> 00:17:27.120
Like, you know, you know me.
00:17:27.519 --> 00:17:35.599
Like, this is me, the way that I am on my podcast with the eye rolling and the SAS and the friends, like all of that, that's me.
00:17:35.759 --> 00:17:37.440
And so that has been really good.
00:17:37.680 --> 00:17:58.720
But it feels even though I'm reading a script, it feels to me more natural um than like making a random video online, or even I know that with the actively generators, and I do you don't love this, but um you were like, Oh, host a webinar or like a masterclass or whatnot.
00:17:58.960 --> 00:18:11.519
Those are not great for me because I feel very disconnected from the audience because usually what I'm presenting is covering people's faces, and so it makes me feel like I'm talking to myself, yeah.
00:18:11.920 --> 00:18:15.279
Um and it just makes it just makes me uncomfortable.
00:18:15.360 --> 00:18:26.720
I don't feel like I come across as natural or relaxed, and so the podcast has given me a way to like take all of those boxes in a fee in a way that feels natural to me.
00:18:27.039 --> 00:18:28.000
Yeah, yeah.
00:18:28.240 --> 00:18:36.079
So we're we're gonna experiment inside of the club and find maybe you do hate this thing, and that's okay.
00:18:36.240 --> 00:18:37.039
We'll cut it.
00:18:37.759 --> 00:18:44.240
The idea is to build a system that you like, that you enjoy, otherwise you're not gonna do it.
00:18:44.559 --> 00:18:44.880
Yeah.
00:18:45.039 --> 00:18:57.279
And then I will get I'll throw a freebie in my podcast and like say, hey, if you like want this checklist or whatever, and people will go and then I have a new person added to my podcast.
00:18:57.519 --> 00:18:59.440
Yeah, I was just gonna ask that.
00:18:59.599 --> 00:19:02.639
How have you turned your podcast into a lead generator?
00:19:02.720 --> 00:19:04.559
That's the perfect way to do it.
00:19:05.119 --> 00:19:12.159
I so I I will have like, oh, do you like what if you need to clean up like credit card charges or vendors?
00:19:12.319 --> 00:19:22.799
Here is the like a checklist for you to do like a self-review, or if you don't know how to fill out um a W9, like here is the guy to do it for you.
00:19:22.879 --> 00:19:34.559
And so just things that are useful for people and add value and they can use on their own because the whole premise of the podcast is to help people that are DIYing their book thing.
00:19:34.799 --> 00:19:38.960
Um, so they'll grab it, but something interesting has happened too.
00:19:39.200 --> 00:19:43.680
Bookkeepers are following me, and they are signing up.
00:19:43.839 --> 00:19:55.039
Um, this I know that they're signing up, like listening to my podcast, because I will get somebody from an email that says bookkeeping, I don't know, LLC or whatever, right?
00:19:55.279 --> 00:20:00.319
Um, and so it's because they downloaded a freebie that I put out there.
00:20:00.639 --> 00:20:01.200
Nice.
00:20:01.359 --> 00:20:11.839
So whether it's to judge, to use it themselves, to give it to clients, I don't know, but yeah, it's validation that you know what you're doing.
00:20:12.159 --> 00:20:13.039
Yeah, yeah.
00:20:13.200 --> 00:20:16.879
And a lot of the comments that I get are from fellow accountants also.
00:20:17.279 --> 00:20:30.559
Um, we had something I made an episode about the bank feeds in QBO, which have driven everybody insane with the updates that have come out this year.
00:20:30.879 --> 00:20:40.720
And uh I was just talking about how, like, oh, my Adobe subscription, QBO was coding it to meals and entertainment.
00:20:40.879 --> 00:20:45.599
And I said something like, Oh, I don't know about you, but I've never eaten a PDF.
00:20:46.720 --> 00:20:54.079
And uh yeah, one of the CBAs on my network is she does work way more elevated than bookkeeping.
00:20:54.240 --> 00:21:00.639
Um, she was like, I was laughing the entire time uh through this episode.
00:21:00.960 --> 00:21:02.079
Oh my gosh, hold on.
00:21:02.240 --> 00:21:06.960
Does that mean like so QuickBooks thinks that it's Qdoba, the restaurant?
00:21:07.039 --> 00:21:07.680
Is that what's happening?
00:21:08.960 --> 00:21:10.879
Yeah, yeah, yeah.
00:21:11.039 --> 00:21:28.799
I don't know what's going on, and so now with AI, there's a lot of things that get automatically added, and it's hard to find them until like you're reviewing the financials, and so yeah, who knows what it's thinking, but we all hate it.
00:21:30.399 --> 00:21:32.879
Accounting jokes, yes.
00:21:33.359 --> 00:21:34.079
Oh my god.
00:21:34.159 --> 00:21:42.960
I was watching Parks and Rec last night, which is my one of my seasonal affective disorder shows to make me laugh when it's dark out.
00:21:43.920 --> 00:21:47.440
And uh Ben was doing his accounting jokes.
00:21:47.920 --> 00:21:49.759
Oh, I've never watched this show.
00:21:49.920 --> 00:21:51.119
Oh my gosh.
00:21:51.359 --> 00:21:53.039
Well, you're missing out.
00:21:53.759 --> 00:21:54.319
Yes.
00:21:54.480 --> 00:21:56.960
Um, I'm hooked on South Park this year.
00:21:57.200 --> 00:21:58.879
It's pretty good this year.
00:21:59.200 --> 00:21:59.839
Pretty good.
00:22:00.159 --> 00:22:00.799
Yes.
00:22:01.279 --> 00:22:05.279
Yeah, my husband pulled it up and we were just like crying.
00:22:06.079 --> 00:22:07.680
Yeah, hilarious.
00:22:08.159 --> 00:22:12.799
Um, okay, I want to talk about your digital networking now.
00:22:13.039 --> 00:22:13.519
Yeah.
00:22:13.759 --> 00:22:20.399
So you are killing it so hard at digital networking that people are inviting you to teach them how to do it.
00:22:20.639 --> 00:22:23.039
So tell me all about that.
00:22:23.519 --> 00:22:25.039
Do you have a process?
00:22:26.480 --> 00:22:28.079
I had a process.
00:22:33.599 --> 00:22:36.399
In the very beginning, I had a process.
00:22:36.559 --> 00:22:44.240
And it's like I tell everybody when you're starting out, like, you know, my workload in the beginning, it's very different than it is right now.
00:22:44.399 --> 00:22:50.879
And like at the beginning, I was very heavily focused on like marketing and promoting myself and all of that.
00:22:51.039 --> 00:23:00.879
And um, I'm still doing that, but now I'm like, it's crunch time for me year end to get ready um for the beginning of the year.
00:23:01.119 --> 00:23:02.639
So it's different.
00:23:02.879 --> 00:23:15.440
But in the beginning, when I didn't have much to do, um I started honestly posting, and I did something that a lot of your peeps don't like.
00:23:15.759 --> 00:23:16.240
What?
00:23:16.480 --> 00:23:20.559
But I but I I am grateful that I started doing it.
00:23:20.720 --> 00:23:25.759
Um, I bought into these pre-packaged Canva templates.
00:23:26.000 --> 00:23:27.440
Oh, I like that too.
00:23:28.240 --> 00:23:37.599
There are companies out there that will do it for accountants, for tax people, for bookkeepers, but also for all sorts of industries, right?
00:23:38.079 --> 00:23:47.119
And a dear friend of mine that put together my um website for me, she also helped put together branding guidelines.
00:23:47.359 --> 00:24:00.480
And so I had the names of the fonts and of the colors that were used on my website, and she taught me how to like apply those into what a template.
00:24:00.720 --> 00:24:20.159
And so back in the day when I had no idea how to like how to like market myself or where, like, what content to create or put out there, these templates saved like the grounding tool for me to just like here.
00:24:20.480 --> 00:24:28.559
This is here's something that is visually appealing, and uh you can put it out there and not feel embarrassed by it.
00:24:29.519 --> 00:24:32.399
And yeah, um, so that's how it started.
00:24:32.720 --> 00:24:50.159
And with that, I joined the entrepreneur community, and uh that was that was a launchpad, but I don't know that everybody needs to like if you're a guy, you can't join entrepreneurs, but you can still grow your digital network, is what I'm saying.
00:24:50.399 --> 00:24:51.519
Yeah, find some.
00:00:51.730 --> 00:00:52.690
00:00:53.090 --> 00:00:54.530
00:00:54.930 --> 00:00:59.810
00:00:59.970 --> 00:01:03.170
00:01:03.570 --> 00:01:05.090
00:01:05.329 --> 00:01:09.250
00:01:10.930 --> 00:01:12.370
00:01:12.530 --> 00:01:17.810
00:01:19.250 --> 00:01:27.810
00:01:29.010 --> 00:01:42.290
00:01:42.450 --> 00:01:43.650
00:01:43.730 --> 00:01:44.770
00:01:45.010 --> 00:01:45.810
00:01:46.050 --> 00:01:51.090
00:01:51.329 --> 00:01:51.969
00:01:52.850 --> 00:01:59.969
00:02:00.210 --> 00:02:04.130
00:02:04.290 --> 00:02:07.329
00:02:07.650 --> 00:02:10.770
00:02:10.850 --> 00:02:16.610
00:02:16.770 --> 00:02:18.610
00:02:18.930 --> 00:02:20.850
00:02:21.170 --> 00:02:27.409
00:02:28.449 --> 00:02:29.090
00:02:29.810 --> 00:02:44.370
00:02:45.490 --> 00:02:59.009
00:02:59.330 --> 00:03:06.289
00:03:06.770 --> 00:03:09.009
00:03:09.170 --> 00:03:09.650
00:03:09.969 --> 00:03:14.530
00:03:14.689 --> 00:03:25.090
00:03:25.569 --> 00:03:27.810
00:03:28.129 --> 00:03:31.409
00:03:31.569 --> 00:03:34.289
00:03:34.610 --> 00:03:56.689
00:03:57.009 --> 00:03:59.090
00:03:59.490 --> 00:04:04.050
00:04:04.289 --> 00:04:10.370
00:04:10.610 --> 00:04:10.849
00:04:11.490 --> 00:04:13.650
00:04:13.969 --> 00:04:20.129
00:04:20.370 --> 00:04:23.649
00:04:23.810 --> 00:04:25.250
00:04:25.409 --> 00:04:26.610
00:04:28.129 --> 00:04:29.330
00:04:29.409 --> 00:04:32.689
00:04:33.090 --> 00:04:35.170
00:04:38.210 --> 00:04:54.769
00:04:54.930 --> 00:04:56.930
00:04:57.569 --> 00:05:04.690
00:05:05.009 --> 00:05:06.850
00:05:07.730 --> 00:05:19.409
00:05:19.570 --> 00:05:21.889
00:05:22.210 --> 00:05:23.169
00:05:23.250 --> 00:05:25.009
00:05:25.250 --> 00:05:36.610
00:05:36.929 --> 00:05:42.289
00:05:43.570 --> 00:05:45.169
00:05:48.049 --> 00:05:48.450
00:05:49.009 --> 00:05:49.169
00:05:51.169 --> 00:06:01.009
00:06:01.250 --> 00:06:03.330
00:06:03.490 --> 00:06:08.769
00:06:09.009 --> 00:06:17.649
00:06:17.810 --> 00:06:20.370
00:06:20.690 --> 00:06:23.490
00:06:23.730 --> 00:06:24.370
00:06:28.049 --> 00:06:30.769
00:06:30.850 --> 00:06:32.529
00:06:35.009 --> 00:06:36.769
00:06:36.929 --> 00:06:37.250
00:06:37.490 --> 00:06:52.129
00:06:52.289 --> 00:07:00.129
00:07:00.690 --> 00:07:01.889
00:07:02.129 --> 00:07:15.649
00:07:15.970 --> 00:07:18.529
00:07:18.690 --> 00:07:44.610
00:07:45.250 --> 00:07:48.210
00:07:49.169 --> 00:07:50.610
00:07:54.690 --> 00:07:55.090
00:07:55.730 --> 00:07:57.250
00:07:57.810 --> 00:07:58.289
00:07:59.330 --> 00:08:00.370
00:08:00.850 --> 00:08:12.769
00:08:13.009 --> 00:08:13.970
00:08:16.929 --> 00:08:19.090
00:08:19.810 --> 00:08:20.929
00:08:21.169 --> 00:08:22.370
00:08:22.690 --> 00:08:24.450
00:08:25.090 --> 00:08:27.970
00:08:28.690 --> 00:08:30.690
00:08:30.769 --> 00:08:33.009
00:08:33.090 --> 00:08:38.289
00:08:38.690 --> 00:08:45.570
00:08:45.730 --> 00:08:46.049
00:08:46.929 --> 00:09:04.850
00:09:06.049 --> 00:09:07.409
00:09:07.730 --> 00:09:07.970
00:09:09.570 --> 00:09:13.649
00:09:13.889 --> 00:09:19.889
00:09:19.970 --> 00:09:36.610
00:09:36.769 --> 00:09:39.570
00:09:39.810 --> 00:09:51.810
00:09:52.370 --> 00:10:16.129
00:10:17.170 --> 00:10:20.769
00:10:20.930 --> 00:10:23.090
00:10:23.490 --> 00:10:24.690
00:10:24.850 --> 00:10:30.290
00:10:30.610 --> 00:10:35.889
00:10:36.050 --> 00:10:47.490
00:10:47.649 --> 00:10:53.170
00:10:53.330 --> 00:10:55.250
00:10:56.290 --> 00:10:59.810
00:10:59.970 --> 00:11:02.690
00:11:02.930 --> 00:11:14.610
00:11:15.009 --> 00:11:25.649
00:11:26.129 --> 00:11:31.490
00:11:31.889 --> 00:11:36.850
00:11:37.090 --> 00:11:42.769
00:11:43.090 --> 00:11:48.769
00:11:49.009 --> 00:12:00.930
00:12:01.090 --> 00:12:15.570
00:12:16.050 --> 00:12:18.050
00:12:18.129 --> 00:12:33.490
00:12:33.810 --> 00:12:35.490
00:12:35.730 --> 00:12:37.170
00:12:37.330 --> 00:12:41.649
00:12:41.970 --> 00:12:44.530
00:12:44.769 --> 00:12:46.690
00:12:47.009 --> 00:12:49.649
00:12:49.970 --> 00:12:52.050
00:12:52.530 --> 00:13:01.649
00:13:01.889 --> 00:13:08.129
00:13:08.290 --> 00:13:16.370
00:13:17.570 --> 00:13:42.610
00:13:42.850 --> 00:13:54.370
00:13:54.610 --> 00:13:55.649
00:13:55.730 --> 00:13:58.210
00:13:58.370 --> 00:14:06.690
00:14:06.850 --> 00:14:09.330
00:14:09.490 --> 00:14:23.649
00:14:23.889 --> 00:14:27.810
00:14:28.370 --> 00:14:35.970
00:14:36.210 --> 00:14:39.570
00:14:40.290 --> 00:14:45.009
00:14:45.330 --> 00:14:50.930
00:14:51.090 --> 00:14:56.290
00:14:56.610 --> 00:15:00.450
00:15:00.610 --> 00:15:15.570
00:15:15.970 --> 00:16:22.560
00:16:23.120 --> 00:16:33.600
00:16:34.160 --> 00:16:35.200
00:16:35.280 --> 00:16:36.640
00:16:36.800 --> 00:16:53.120
00:16:53.440 --> 00:16:53.760
00:16:54.480 --> 00:16:58.800
00:16:59.040 --> 00:16:59.840
00:17:00.160 --> 00:17:01.920
00:17:02.080 --> 00:17:02.880
00:17:03.120 --> 00:17:07.759
00:17:08.079 --> 00:17:22.079
00:17:22.480 --> 00:17:23.120
00:17:23.360 --> 00:17:25.599
00:17:25.759 --> 00:17:27.120
00:17:27.519 --> 00:17:35.599
00:17:35.759 --> 00:17:37.440
00:17:37.680 --> 00:17:58.720
00:17:58.960 --> 00:18:11.519
00:18:11.920 --> 00:18:15.279
00:18:15.360 --> 00:18:26.720
00:18:27.039 --> 00:18:28.000
00:18:28.240 --> 00:18:36.079
00:18:36.240 --> 00:18:37.039
00:18:37.759 --> 00:18:44.240
00:18:44.559 --> 00:18:44.880
00:18:45.039 --> 00:18:57.279
00:18:57.519 --> 00:18:59.440
00:18:59.599 --> 00:19:02.639
00:19:02.720 --> 00:19:04.559
00:19:05.119 --> 00:19:12.159
00:19:12.319 --> 00:19:22.799
00:19:22.879 --> 00:19:34.559
00:19:34.799 --> 00:19:38.960
00:19:39.200 --> 00:19:43.680
00:19:43.839 --> 00:19:55.039
00:19:55.279 --> 00:20:00.319
00:20:00.639 --> 00:20:01.200
00:20:01.359 --> 00:20:11.839
00:20:12.159 --> 00:20:13.039
00:20:13.200 --> 00:20:16.879
00:20:17.279 --> 00:20:30.559
00:20:30.879 --> 00:20:40.720
00:20:40.879 --> 00:20:45.599
00:20:46.720 --> 00:20:54.079
00:20:54.240 --> 00:21:00.639
00:21:00.960 --> 00:21:02.079
00:21:02.240 --> 00:21:06.960
00:21:07.039 --> 00:21:07.680
00:21:08.960 --> 00:21:10.879
00:21:11.039 --> 00:21:28.799
00:21:30.399 --> 00:21:32.879
00:21:33.359 --> 00:21:34.079
00:21:34.159 --> 00:21:42.960
00:21:43.920 --> 00:21:47.440
00:21:47.920 --> 00:21:49.759
00:21:49.920 --> 00:21:51.119
00:21:51.359 --> 00:21:53.039
00:21:53.759 --> 00:21:54.319
00:21:54.480 --> 00:21:56.960
00:21:57.200 --> 00:21:58.879
00:21:59.200 --> 00:21:59.839
00:22:00.159 --> 00:22:00.799
00:22:01.279 --> 00:22:05.279
00:22:06.079 --> 00:22:07.680
00:22:08.159 --> 00:22:12.799
00:22:13.039 --> 00:22:13.519
00:22:13.759 --> 00:22:20.399
00:22:20.639 --> 00:22:23.039
00:22:23.519 --> 00:22:25.039
00:22:26.480 --> 00:22:28.079
00:22:33.599 --> 00:22:36.399
00:22:36.559 --> 00:22:44.240
00:22:44.399 --> 00:22:50.879
00:22:51.039 --> 00:23:00.879
00:23:01.119 --> 00:23:02.639
00:23:02.879 --> 00:23:15.440
00:23:15.759 --> 00:23:16.240
00:23:16.480 --> 00:23:20.559
00:23:20.720 --> 00:23:25.759
00:23:26.000 --> 00:23:27.440
00:23:28.240 --> 00:23:37.599
00:23:38.079 --> 00:23:47.119
00:23:47.359 --> 00:24:00.480
00:24:00.720 --> 00:24:20.159
00:24:20.480 --> 00:24:28.559
00:24:29.519 --> 00:24:32.399
00:24:32.720 --> 00:24:50.159
00:24:50.399 --> 00:24:51.519