Aug. 30, 2025
Ep 152: Keep Me in Mind: The Four Magic Words of Networking
Send us a text "What if people actually want to talk to you?" This simple mindset shift is just one of the game-changing approaches that can transform networking from an anxiety-inducing obligation into a natural, rewarding practice. In this conversation with recruiting expert Jenna Kimball, we tackle the common fear of awkward networking and provide practical strategies anyone can implement immediately. Jenna shares her journey from being painfully shy to confidently connecting with strange...
"What if people actually want to talk to you?" This simple mindset shift is just one of the game-changing approaches that can transform networking from an anxiety-inducing obligation into a natural, rewarding practice.
In this conversation with recruiting expert Jenna Kimball, we tackle the common fear of awkward networking and provide practical strategies anyone can implement immediately. Jenna shares her journey from being painfully shy to confidently connecting with strangers, proving that networking skills can be developed regardless of your personality type.
The discussion reveals several powerful techniques, including how to gamify your networking approach by setting achievable challenges, ways to re-engage your existing network without feeling intrusive, and conversation prompts that create meaningful dialogue instead of awkward small talk. Perhaps most valuable is Jenna's four-word magic phrase—"keep me in mind"—which opens doors without putting pressure on either party.
We also explore the fascinating concept that third-level connections (people you barely know) often facilitate major life opportunities, from job offers to significant relationships. This insight transforms networking from a self-serving activity into an exciting opportunity to build a web of connections that might change your life in unexpected ways.
Whether you're an entrepreneur seeking clients, a job seeker looking for opportunities, or simply someone who wants to build a stronger professional community, this episode provides actionable strategies to make networking feel natural and productive. By approaching connections with genuine curiosity and a service mindset, you'll not only build a stronger network but also enjoy the process along the way.
Don't miss our upcoming workshop "Five Ways to Network Without Being Awkward" on April 23rd at 1:30pm Central Time. Sign up through the link in our show notes to attend live or receive the replay after the event.
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00:00 - Welcome to Networking Without Awkwardness
08:12 - Flip Limited Beliefs About Networking
13:00 - Making Networking a Game
24:13 - Re-engaging Your Existing Network
29:57 - Asking Better Questions in Conversations
47:22 - Maintaining Relationships After Connecting
57:22 - The Power of "Keep Me in Mind"
WEBVTT
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Welcome to episode 152 of the Tiny Marketing Show.
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I'm Sarah Noir-Block and you are listening to the last episode of the Uncut Summer series Starting next week.
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It's all new episodes for season five.
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Hi, my name is Jenna Kimball.
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I am a recruiter at a marketing and advertising agency called Dentsu International, and I also help people learn how to interview and be their best selves and help them navigate this crazy job market.
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Yeah, you kill it at that.
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We met at an American Marketing Association event.
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We were both speakers at it and we bonded instantly.
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And I don't know I don't know about you, but I'm not always like that.
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You're clearly good at networking because we just met for the first time that day.
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We're like it was so funny.
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My husband came because I was like come to my thing, you know, and then he's like girl, we're like really buddies.
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I'm like I know he's like did you go over?
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I said no, I just met her today, just a good vibe.
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I know, I know.
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So that's what we're digging into today.
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We're talking about how to network without being awkward.
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This is part of a series of podcast episodes on this topic, because I hear this question a lot Like I feel uncomfortable networking.
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I'm worried that they think that I'm just trying to sell them.
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But you have some great tips to just like pull out of your toolbox to make it so much easier.
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But, more importantly, how to maintain that relationship after the fact, Because you know if you grab a card and then walk away and never talk to them again, it was kind of pointless, right?
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Yeah, yeah, and I think, too, we can certainly get into that.
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I want to just flip the limited beliefs, because I used to have this too.
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I used to be a really shy kid and I would think what you just said you know like oh, no one wants to hear from me, I'm not interesting, nobody cares what I have to say, and I just want everyone who's listening to feel like, let's flip that.
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Like what if people really thought what you had was interesting to say?
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What if people really wanted to talk to you?
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Like, just, you have to go into a networking event conversation scenario with that mindset, or else you know you're not going to really do your best.
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And it also shows such an ease when you can believe that about yourself, just like, hey, I'm about to go into this event, I can't wait to meet people, I can't wait to learn about others.
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I'm sure people are going to have questions for me too, and it's going to be a really fun event, so I hope that people can just flip it.
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I agree, I didn't.
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I would have never pictured you as a shy kid.
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I was too Like constantly.
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People like you're blushing constantly people like you're blushing.
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I'm like, that's just because you're looking at me.
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I existed.
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I was so shy.
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But also what a relief, you know, when people come up to you at these networking events.
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You know, sometimes you might feel awkward approaching a group or, you know, jumping into a conversations that that's already in the middle of, but when that people are so relieved because I think a lot of people are like that they're like, oh gosh, what am I going to say when I hear, oh no, isn't it such a relief when someone takes you by the hand and is like, hey, I really want to know more about what you're doing or what you're looking for.
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Yes, yeah and right.
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There is a good point in that you're asking questions about them, so you're kind of guiding the conversation and letting them tell their stories.
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So it doesn't.
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It feels less awkward for them because they're being asked to tell their story.
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Yeah, and it's something that they know the most about that.
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Everyone in that room, out of anyone, you know the most about your unique story.
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I'm not asking you to explain quantum physics to me, you know.
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I'm just telling.
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I'm just asking you to tell me about what you're doing that day.
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So I think it's these low risk questions.
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It puts people at ease.
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Speaking of when we went out to breakfast a couple of weeks ago.
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You mentioned making it a game, so can you explain how people can do that?
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a game.
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So can you explain how people can do that?
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Yes, so I'm a huge game show fan.
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I have to give myself like numbers and make it a challenge for myself.
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So when I say, go to going to a networking event, or even if you're networking on the job search, or after you've gone to an event, you can use this at any phase of the networking process which is like for the rest of your life, pretty much human networking.
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But I say, if you're at an event, you can, let's see how many people are there.
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If there's 20 people, just say I am not going to leave until I talk to three people, or I am going to spend 30 minutes here and I am not going to sit in the corner, I'm going to sit in that middle table or I'm going to walk up to the front.
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You have to give yourself a challenge and that's why I say make it.
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It can be either a numbers challenge or it can be something that scares you, like walking to the front of the room, or I think too, even making it a game is like could I volunteer?
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If I volunteer, if I check someone in, how many people can I talk to after I did?
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So, just putting numbers behind it or giving yourself a scary challenge.
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That's so fun, and I create those little games for myself too, like for BizDev, for example, like I know the percentage of people I have to have conversations with to meet my sales goals, so I make it a game.
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This is how many people I have to talk to this week.
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If it's 20 per week, that's five for this four.
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You know, yeah, all of that, you just kind of keep it going.
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And I think it's the same when we talk about how to re-engage your existing work Write down I know this sounds crazy, but write down every single person that you've worked with and you know, not the one that you met that one time, but that you've actually worked with over the years and that they would know your name, they would recognize you, and just put it, just put a list.
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And if you want to re-engage your network, your existing network, just go and however many that could be a hundred, that could be 20.
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I don't know how long you've been working or how many people you've worked with, so you have to kind of make it customized to your experience.
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Yeah, well, let's say for me I mean, I've been working for like 15 years so I probably could think of, quickly, 50 people.
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So if you want to re-engage all those 50 people, make it a game and you can say, hey, over the next 10 weeks I'm going to reach out to five per week, and you just put a list and you can even make a spreadsheet.
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It's another form of making a game, I guess, and you can put everyone's name on a spreadsheet.
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I know it maybe sounds takes some of the authenticity out, but I kind of just think it's good record keeping.
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So you can say, okay, I met this person this day or I worked with them at this company.
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Here's the last date of the last time I talked to them.
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And then any kind of special notes, like if you do know they have some kind of hobby or their family, something about their family or their kids' names, or they have a dog, any kind of detail, because I mean, some people have just crazy memories and they can do all that.
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But if you don't have that, and it's been a few years, you can have all those notes there and then, when you do re-engage with them, oh, how was your trip to Cape Cod four years ago or whatever six months ago.
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So you have something to kind of kick off from and it's not so awkward.
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Yeah, yeah.
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And for those who are listening, who are founders, for example, you probably have a CRM where you can have this information in there.
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I have an air table where I keep meticulous track of everybody I reach out to, so I know the percentages that I need to hit my sales goals.
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Those are just some easy ways you can gather data around it too.
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So you're suggesting that first contact should be just soft, asking a question about something that's happened recently.
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Yeah, I think this is like my life philosophy.
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I feel like it's easier to care about people than it is to ask for things.
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Agreed.
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It's so much easier to serve too.
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Like I'm offering you this thing rather than asking for something because I have, I cannot.
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Yeah, every person you meet, everyone listening, has something cool that they know a lot about.
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That could help a lot of people.
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So thinking about it that way, I feel like for me you know, I do a lot of recruiting, I do a lot of interview preparation.
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I know how to do job interviewing.
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I interview thousands of people a year.
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I mean I know how to do those things.
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So if there's someone who says, oh, I'm struggling with my interviews, I'm like I can help you immediately.
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I'm like I can think about that.
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Or if you're saying, hey, I want to meet someone in this field, I talk to those people all the time oh, I know someone.
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So it's just thinking about what you can give rather than what you can get.
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But I do think the soft approach of how's your family?
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What's going on with you?
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Oh, great, oh, you work here now.
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Oh, I didn't know, I got a new job.
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What made you make the move?
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Or why did you decide to start your own business?
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Or what gaps are you seeing in the market?
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What's the hardest thing about your business today?
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Anything like that.
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Just really natural, organic questions.
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Yeah, just showing a genuine interest in their lives, so novel.
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So novel, I know, but I find that I get to the best conversations, I mean with you too.
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You know we've had that great breakfast we met like two years ago.
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Yeah, we don't talk all the time, but I feel like I know a lot about you and your life and what you're looking for, and I feel like you know that about me too, and you raise the vibration, you raise the quality of your relationships when you leave the you know automated questions behind and you just start talking to people.
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00:10:56.030 --> 00:11:06.192
So when you say leaving the automated questions behind, that makes me think of scripting your conversations.
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You think more in the terms of prompts.
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Can you give me some examples of prompts that might make it easier for someone where it just doesn't come that naturally.
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Yeah, and I know that this is awkward for people, but you know we're going to flip the script and we're going to say it's not awkward, that you're super interesting, you have a lot to offer.
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And I think yes or no questions are.
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Let's put those on the back burner for a while.
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Let's think about open-ended questions that give people a lot of breath to answer.
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So when you're at an event in person, let's say, you could say something like oh, how did you hear about this event?
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Or where's the last place you traveled?
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If they say something about traveling, or just you know, whatever the event is about, ask a question about okay, if this is about a entrepreneur, like, tell me about your business.
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Okay, you're an entrepreneur.
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What?
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Why did you?
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Why did you decide to start that?
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Or what's your favorite way to spend your time when you're not working on your business?
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So all of these questions are not yes or no and they give you a lot of room for people to expand their answers and then you can ask more questions off of that.
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So it's just kind of like you get you ask one question interviewing my clients to help them with their content creation.
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It's I prompt them with something and then it spurs into the next thing.
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These podcasts aren't scripted in the slightest bit.
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I just have like three prompts and everything else just fills in.
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And a lot of times you probably get something that you're like oh, I didn't even think about that All the time or I had never yeah, Because you have these open-ended questions.
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It just raises the quality.
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Yes, so we have how to re-engage the people that have been in our lives before that we haven't talked to in a while in a more comfortable way, and some prompts if we're starting to have those conversations at either networking events or connection calls, when we're reengaging that audience.
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But now let's talk about the after.
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In the after, yeah, how do you maintain those relationships and make sure that they don't fall away again?
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Yeah.
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So if it's been a couple years since you talked to somebody a lot of times too, and we can get to this but if they post a lot on LinkedIn or whatever platform that you are going to connect with them on maybe Slack or YouTube, I don't know how you know everybody, but I do a lot on LinkedIn, so I would probably message someone on LinkedIn, especially if I worked with them two years ago.
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I might not have their work email.
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We don't work at the same place anymore.
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I don't know how to contact them, so I would go.
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If it's virtual, I would go on LinkedIn and I would just say hey, you know, I noticed that you're still at X company.
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How's it been going for you?
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I'd love for us to catch up and really stating your intentions like don't, without asking for things, so just saying I'd love for us to catch up.
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I miss talking to you.
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I love when we work together.
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You have some what's your availability over the next couple weeks to just grab a coffee or just grab a call, and not saying are you available?
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What's your yeah, and sometimes people won't answer you.
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You might get people that don't check their LinkedIn or you might get people who maybe they are not in the mood to network or they're nervous like you, and so they might not answer you.
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You might not get 100 percent response rate, but a lot of times you get people.
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If you really knew them, you know they would say oh my gosh, it's been years, I would love to.
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How about next Friday?
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Are you available?
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Are you in town, or we can just grab a virtual coffee.
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So I think just saying things like what's your availability, how's it been going since X, y, z thing, if you know them through, we know Sarah and I know each other through the AMA.
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So have you been attending a lot of these AMA events lately?
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How's that been going, things like that?
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So, however, you've met them, make sure to drop that in case they forgot, you know, to remind them who you are and how you know them.
00:15:20.871 --> 00:15:24.975
And yeah, just no yes or no questions and just keep it super casual.
00:15:25.404 --> 00:15:51.389
Yeah, that is a really good point too, in that when, like my success rate reaching out to people on LinkedIn versus email is so much higher If I had my air table up I could tell you the exact percentage, but it's just more casual slipping into the DMs and having a conversation and I think that people are more protective of their email and feeling like it's down to business.
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I'm just always reaching for that zero inbox, so I'm deleting a lot of emails that probably matter, but it's unattainable.
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inbox zero.
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I'm always trying to get there too, and yeah, I totally agree.
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I think people just kind of gloss over their emails.
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Sometimes with LinkedIn, they see it.
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And another thing you can do is if someone on your list that you made of 50 people or however many, if they post on LinkedIn a lot, maybe you can write oh my gosh, that's so funny.
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And then message them privately and be like hey, I saw your post about XYZ.
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It made me think of you.
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How are you doing?
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How's it been going since XYZ meeting time?
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I'd love for us to catch up.
00:16:43.139 --> 00:16:45.306
What's your availability over the next couple of weeks?
00:16:45.566 --> 00:16:56.823
That is a great way to do even a softer touch is start reengaging with their in the comments comments, and then they'll be like yes, yes, yes.
00:16:56.823 --> 00:17:11.288
Actually that happened to me last week where someone who was the content director when I was just when I was freelance writing she was a content director for the company and I noticed that she kept commenting on my LinkedIn post.
00:17:11.288 --> 00:17:14.473
I'm like I haven't, I haven't.
00:17:14.473 --> 00:17:20.573
She was so high above me that I only saw her cc'd on emails to me.
00:17:20.573 --> 00:17:22.657
I haven't interacted with her in ages.
00:17:22.657 --> 00:17:27.729
I wonder what she's up to and we're setting up a call to reconnect.
00:17:27.729 --> 00:17:30.794
But that's exactly how I happened.
00:17:32.416 --> 00:17:33.579
These are how it's just.
00:17:33.579 --> 00:17:38.048
I think in general, we talk about networking after the fact or in the moment.
00:17:38.048 --> 00:17:41.961
I think you have to just lead with caring about people.
00:17:41.961 --> 00:17:44.146
I have so many examples.
00:17:44.146 --> 00:17:51.996
We do not have enough time in the day for me to give you specific examples that I remember, and there's probably other ones that I forgot, because you know I haven't slept in years.
00:17:52.085 --> 00:18:04.381
I've got two kids under five, but I can tell you I walked up to someone this is a good one, I think, because I was at an event and it was actually out in Las Vegas and we live in Chicago, and I was.
00:18:04.381 --> 00:18:18.839
I told you, I'm a marketing recruiter, and this person who was leading a panel, also a marketing recruiter, lived in Chicago, owned her own business, and I was like what, we're so parallel lives, how is it that we don't know each other?
00:18:18.839 --> 00:18:25.757
So I just walked up to her and I was like hey, I mean, I just kind of said what I said you know you work in marketing recruiting, so do I?
00:18:25.757 --> 00:18:26.666
How do we not know each other?
00:18:26.666 --> 00:18:27.648
I'd just love to meet you.
00:18:27.648 --> 00:18:30.335
And she said hey, are you interviewing for jobs?
00:18:30.335 --> 00:18:35.506
And I said no, and she's like well, here's my card, why don't you come by the office next week?
00:18:35.506 --> 00:18:36.630
And I ended up working for her.
00:18:36.630 --> 00:18:37.633
That's awesome.
00:18:37.633 --> 00:18:41.344
So I didn't even ask for a job.
00:18:41.403 --> 00:18:50.009
I wasn't even looking for a job, but that's how it goes yeah, it really is when thinking back, because we're similar ages.
00:18:50.009 --> 00:18:54.015
So I've also been in the workforce for about 15 years.
00:18:54.015 --> 00:19:01.140
Looking back, every single job that I've gotten and most that my friends have gotten were from people I knew.
00:19:01.140 --> 00:19:02.545
I was like, oh, you know what?
00:19:02.545 --> 00:19:06.795
I know someone who is looking for that kind of role.
00:19:06.795 --> 00:19:07.798
Let me connect you guys.
00:19:09.526 --> 00:19:11.095
Yeah, and there was some TED Talk.
00:19:11.095 --> 00:19:12.162
You can probably find it.
00:19:12.162 --> 00:19:19.770
I don't know if you want to put it in the show notes, maybe I can find it for you, but it was like the main things that happen in your life, your main life events.
00:19:19.770 --> 00:19:30.769
So, whether that's getting married, getting a job, anything that's a primary turning point in your life, it's all facilitated by third party or third level connections.
00:19:30.769 --> 00:19:39.291
So, you know, your first connection is like your brother and sister, second is like your friend and then third is someone you barely know.
00:19:39.291 --> 00:19:39.673
And it's so true.
00:19:39.673 --> 00:19:42.286
I mean, I got that job from a person I barely knew at that time and think about all the people that you know.
00:19:42.286 --> 00:19:44.392
Oh, let me just connect you guys.
00:19:44.392 --> 00:19:47.627
And then it's like, before you know it, you got a job there or you're working together.
00:19:47.667 --> 00:19:52.355
Yeah, that's so interesting, I'm going to look for it.
00:19:52.355 --> 00:19:53.877
I'm trying your third.
00:19:53.877 --> 00:19:58.025
Yeah, I'm thinking of like, uh, how I met my husband.
00:19:58.025 --> 00:20:07.009
My best friend was cousins with his best friend and we ended up at the same party third connection.
00:20:07.029 --> 00:20:10.497
See, yeah, everyone listening is thinking about this.
00:20:10.497 --> 00:20:12.227
They're like how did I meet this person?
00:20:12.227 --> 00:20:13.430
Or how did I get that job?
00:20:13.430 --> 00:20:21.296
It's your third connection most likely, unless some people have been married since like the third grade, I don't know, but most of it is third level connections.
00:20:22.605 --> 00:20:33.030
Before we wrap up, I wanted to touch on a couple other ways that I stay connected to people after I meet them, Some other options.
00:20:33.030 --> 00:20:42.492
Like for events that I've gone to, we created group texts where we would find where to meet up during the event.
00:20:42.492 --> 00:20:45.878
So we just kept that group text going from the event.
00:20:45.878 --> 00:20:50.910
Another one is oh, what was it?
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