Aug. 16, 2025
Ep 150: These 39 daily habits transformed my business in just 90 days.
Send us a text Join the Tiny Marketing Club for only $150! Ever wondered why some consultants consistently attract clients while others struggle to fill their pipeline? The answer isn't luck or market conditions—it's daily habits. In this transformative masterclass, I reveal the 39 everyday profit habits that took me from an empty pipeline to being booked out seven months in advance with a six-week waitlist in just 90 days. When I temporarily abandoned these habits for 90 days, my sales pi...
Join the Tiny Marketing Club for only $150!
Ever wondered why some consultants consistently attract clients while others struggle to fill their pipeline? The answer isn't luck or market conditions—it's daily habits.
In this transformative masterclass, I reveal the 39 everyday profit habits that took me from an empty pipeline to being booked out seven months in advance with a six-week waitlist in just 90 days. When I temporarily abandoned these habits for 90 days, my sales pipeline collapsed. When I reactivated them, my business immediately revitalized. That's how powerful these systems are.
I break down specific, actionable habits across business development, offer ecosystem design, social media, content marketing, and email strategies that create a consistent flow of qualified leads. You'll discover why hot leads come from micro-offers, warm leads from active lead generators, and how gateway offers create a natural bridge to your signature services.
The most valuable insight? You don't need complex marketing systems or huge audiences. You need consistent, strategic actions performed daily. I'll show you how to build these through habit stacking and batching, so they integrate seamlessly into your existing routine. No more throwing spaghetti at the wall hoping something sticks—these are proven systems that work.
My CFO recently pointed out that my profits grew 168% year-over-year. These habits, combined with operational optimization, made that possible. Whether you're starting from scratch or refining your strategy because something's not quite clicking, these everyday profit habits will transform your business within 90 days.
Ready to take control of your pipeline? Download the free Everyday Profit Habits worksheet, grab 40 outreach prompts, and discover how the Lean Marketing Engine Accelerator can help you implement these systems in your business.
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01:34 - Welcome to Everyday Profit Habits
04:08 - The 90-Day Business Growth Cycle
12:50 - Business Development Habits for Success
23:27 - Building Your Offer Ecosystem
29:30 - Social Media Strategies That Sell
33:16 - Content Marketing That Converts
38:29 - Email Marketing Tactics for Growth
43:12 - The Lean Marketing Engine Accelerator
51:03 - Bonuses and Next Steps
WEBVTT
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Welcome to Tiny Marketing.
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I'm Saren Walblock and this is the Uncut Summer Series.
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Today, we're sharing episode 150, which is a live training of the Everyday Profit Habits Masterclass.
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Enjoy, this is Everyday Profit Habits, and you might have been introduced to this topic through LinkedIn I know I talked about it there first and it was Hi, thank you.
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And it was also in episode 98 of the Tiny Marketing Show.
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I shared 10 everyday profit habits that you could implement today that would make you money.
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So let's get into it.
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Today we're getting into 39.
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I have been brainstorming this for months.
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Now we are getting into 39 everyday profit habits.
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So, hello, I'm going to make me small and this big so you can see the screen better.
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Okay, so I'm Sarah Noelle Block and I am a consultant and I help other consultants and service professionals and fractionals shorten their sales cycles and grow their pipeline with lean marketing engines.
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So whether you're starting from scratch or you're looking to refine your strategy because something's not quite clicking for you, I'm here to guide you and let's get started.
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The one thing that I want you to understand today is that making money is a habit.
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In 90 days, your business will grow or shrink depending on the habits that you start today.
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I'm not making that up, that's actually hi.
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Thank you guys for saying hi.
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I just want to make sure that I can see your comments on the StreamYard side of things.
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I have actually been tracking this and I have discovered that 90 days is the key.
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When you start these habits, within 90 days you will be booked out.
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It took me about 90 days to get seven months booked and then I took 90 days off and guess what?
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I was no longer booked out.
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It makes a massive difference.
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So let's get into it.
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Seven months it took me 90 days for me to get booked out.
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Seven months and have a wait list Six weeks I had a happy six-week wait list to work with me.
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People were perfectly fine being on that wait list.
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So if you've ever thought, okay, I have too much on my plate, I have too many clients in line, actually, if you listen to the podcast episode this week episode 103, that's what we talked about is, when you have too many leads, what do you do next?
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You start a wait list and they're okay with that if you do it the right way.
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And the last stat I want to tell you about is 90 days.
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I took 90 days off from my everyday profit habits and my sales pipeline collapsed.
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Guess what?
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I turned them back on and it revitalized.
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These habits actually work, which is the inspiration of why I wanted to be here today, have this conversation and teach you about the habits that have sustained my business for four years.
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It takes time to build habits, though, doesn't it?
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We always want to have immediate results, but it takes time to adapt them to our everyday life and make sure that you're actually doing them every day.
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But these habits will get that money ka-chinging in your bank account without throwing spaghetti at the wall.
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A lot of times, we start things and we're like okay, this isn't working for me, I'm going to try something else, and that is not how it works.
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You need to be consistent.
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Your money is made with through consistency and maintaining what you're doing.
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Okay, so if these things don't change your life in a week, please do not give up on them, because I assure you they will.
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They will change your life.
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Sales success comes from consistency, not luck.
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A lot of you here today might be thinking or you might have started your business and you relied pretty heavily on referrals, and you were able to build your business from referrals, word of mouth, and that is a part of the strategy.
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Referrals are still huge for my business, but at the same time, it's not the only thing and I do not rely on people just happening to think of me.
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I don't rely on that.
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It's all part of the system to make sure that they are thinking of me when something comes up.
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The second thing building habits around your sales process makes progress inevitable.
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If you build these habits, they will keep stacking and they will keep helping you.
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It works and daily sales habits keeps your pipeline full and your revenue growing.
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So my CFO she.
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So, for the record, I'm a solo consultant.
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I work by myself.
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I do not have a team, but I have a fractional CFO who does my money stuff and she was looking at my numbers the other day and she goes your profits grew 168%.
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What did you do?
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Today is what I'm teaching you, is what I did to make those profits grow 168% year over year.
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And I didn't do like yes, I made more money because of these habits.
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But you also have to look at optimizing your operations, like are there things that you can cut that you don't really need to spend money on?
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Are you as efficient as possible with your money.
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All of that goes into the profitability, but you got to make sales too, right.
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So the impact of habits on sales success Consistency Habits ensure daily actions are taken, creating steady momentum.
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So here's the thing I'm going to teach you 39 profit habits today, and what you need to do is just take a couple of them and do them every single day.
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Make them a habit.
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Do them when you're eating breakfast, for example.
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Hey, and I like to habit stack.
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So when I'm doing one thing, I also am doing another, because I've already have this habit like okay, 7.15 am I work out?
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That is when I work out, and usually when I'm working out is also when I'm starting to like workshop in my head what I'm going to write on LinkedIn.
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So that's where I habit stack is.
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I finished my workout, I've thought about what I'm going to talk about on LinkedIn, and then I post it on my phone as I'm working out.
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So that's a habit stacking thing I've done.
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All right, let's go into efficiency.
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Automation of small tasks lead to greater overall productivity.
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So today we're not just talking about the habits, but we're also going to talk about ways you can automate it and make it easy for you to be able to do these profits, these profits, these habits every day.
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And then predictability With habits, you can better predict and manage your sales pipeline.
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It's crazy how much power you feel like you have when you have control over your sales pipeline and you know these leads are going to come in, you know how many are going to convert because you've done it and you're tracking it and you know it's going to work.
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Okay, so how do you create sales habits?
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Start small.
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Just choose one action to focus on each day on this list.
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Yeah, it's a lengthy list, but I don't expect you to do 39 things every day.
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Just start with one.
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Set a schedule, integrate the habit into your daily routine.
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So batching and habit stacking are two things that I talk about all the time.
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With batching, I have my Monday morning marketing, so I batch all of my marketing and do it on Monday mornings.
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So I batch all of my marketing and do it on Monday mornings.
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And then habit stacking I have my everyday profit habits that I do, but I stack it on top of a habit that I already have, so I make sure that I don't miss it.
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So, like I was saying, I'll do my LinkedIn stuff right after I'm done working out, and I'll do biz dev stuff when I'm eating breakfast, so you'll know what I'm talking about in a minute and then measure progress.
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So track your actions and the results.
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I use Airtable and I built out a dashboard for myself where I'll track each one of these interactions, these habits that I've done and what it got me in the end.
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So did it get me a partnership opportunity?
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Did it get me a lead?
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Did it get me a referral?
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Did they become a client?
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So I track all of those little elements so I know which habits equate to money and then adjust as needed.
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So just because these habits work for me doesn't mean every single one is going to work for you.
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So track it in your air table or whatever CRM you're using and then tweak it based off of what's working for you and your audience.
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We're all different and I don't for a second think that there's a one fit solution for everybody.
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So I'm giving you lots of solutions today.
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I want you to test them out and see what works for you.
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All right, are you ready?
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Let's get into these habits.
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Okay, business development, business development.
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Let me see if I can there that one's better.
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Okay, business development.
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So I'm going to go through each of these elements and I have the chat open right over on this right side here.
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Ask questions if they come up.
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So number one is go through your lead list and email any warm leads to set up connection calls.
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So connection calls are like networking calls Make them short 20 minutes or less.
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So go through the lead list and hit your warm leads.
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Go through your lead list and send private invitations to hot leads.
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So let me tell you the difference between warm leads and hot leads to hot leads.
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So let me tell you the difference between warm leads and hot leads.
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Warm leads are they interact with your content but they haven't bought from you before.
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Where hot leads, they've, at least bought like a micro offer from you, so they've already exchanged money for your value.
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They're hot, warm leads.
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They look like they're on the precipice of becoming a hot lead.
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So a lot of times, warm leads will come from active lead generators and I'll explain what that is in a minute and hot leads come from micro offers.
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I'll also explain what that means in a minute.
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Okay, and then private invitations.
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Let me explain what that is really quick.
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Okay, and then private invitations.
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Let me explain what.
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That is really quick.
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So a private invitation I usually subject like the subject that I put on that email is private invite, and then I invite them to a specific offer that I know will help them.
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So that is what I do.
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I already know them because I've worked with them in some capacity.
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They have worked with me on a micro-offer, so I have an idea of their specific needs and that's why I send them private invitations for offers that I know make sense for them.
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Next, create an interview-style signature series to build relationships with potential clients and referral partners.
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So a signature series could be something as simple as a monthly webinar or even a quarterly roundtable.
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It doesn't have to be all the time.
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It could also be like my show, a podcast where I'm interviewing other people within my industry.
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It could be a YouTube show, but a signature series with an interview style element to it gives you an excuse for business development, because you have a reason to connect with people and say, hey, let's see how we can help each other out.
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And you have your signature series that you can leverage to give them a little bit of your spotlight and you can borrow a little bit of theirs and their audience.
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Okay, aim for five quick 15-minute connection calls each week with people who share the same audience as you.
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So I usually find people for this in communities that are all about like I work a lot with fractionals and consultants.
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So I'm in a lot of communities with fractionals and consultants.
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So I'm often finding them like post an event, they'll do a monthly roundtable where we're talking about a certain subject and then I'll connect with all of them on LinkedIn and we'll have a conversation there.
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Use tools like LinkedIn Navigator or Apollo to create an account-based marketing list.
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So when you use LinkedIn Navigator or Apollo, you can filter based off of your dream client criteria.
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So if you only work with one person accounting firms, let's say you can filter it down that way in LinkedIn Navigator or Apollo and create a whole list in LinkedIn Navigator or Apollo and create a whole list.
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Now you can connect with them via email.
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Each of those have the option of just connecting on LinkedIn and you can start having conversations with them, interacting with their content.
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But having this account list of people that you want to work with, that makes it a lot easier for you to make sure that you're getting in front of those people, right, the people that are on that account list.
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Next, join communities that your dream clients would be a part of.
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So one way that I find these more hidden gem communities is, whenever I'm on a connection call, I ask them what communities are you part of?
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Is there any insider tips that you have?
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Anything that you know that I should know?
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And having a lot of times I'll get these private invitations that are invite-only communities, because I ask the question A lot of times it's all about just asking.
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So that's another reason why setting up those connection calls are so important, and you want those connection calls with people who share the same audiences.
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Yo, so you guys are swimming in the same pools, but you're not selling the same thing.
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Okay, next, go to events within those communities and connect with the attendees on your preferred social media platform.
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So every community that I'm part of that just is like swarming with my ideal clients.
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I go to all of their events and I'm the first person in the chat that's like okay, everybody, let's drop our LinkedIn links so we can connect offline and I'll connect with every single one of them and I'll go through it and see who makes sense to set up a one-to-one conversation with, because, you know, not everybody is going to be a good fit.
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But if I know that I can help them, and they can probably help me, it would make sense to reach out and see if they want to go on a connection call.
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To reach out and see if they want to go on a connection call, it's like every interaction you have.
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Your goal should be to have some sort of communication point with them, have some sort of one-to-one connection with them.
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Okay, all right.
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And last on the business development list is pitch to speak in those communities.
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Once you find these watering holes, you want to pitch to speak to them.
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So this is getting in pretty deep.
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But you want to have a talk that breaks down the framework of the journey you take people through, and it doesn't have to be overcomplicated, but it can be like a 30-minute.
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So for myself, I have a masterclass that is up to an hour and it teaches how to build a lean marketing engine.
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But I can take out certain slides and make it a 20-minute talk.
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I can make it a 30-minute talk.
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I just swap out the slides to make it beefier or less beefy, all right.
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So those are the business development tips that we have and the pitch to speak in those communities.
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That's something that we dive into in the Lean Marketing Engine Accelerator, which we're going to talk about at the end a little bit.
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But finding those watery holes where your dream clients are spending time that's how you make money is spending time with the people you want to connect with and work with.
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All right, one-to-one email is next.
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So add a super signature to your email signature in Gmail or whatever platform you use.
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I use Gmail and in that super signature in your email you want to say the different ways that you work with people.
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So I have my signature, but I have a section in my signature that says three ways to work with me One, two, three.
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But that means I'm giving a little pitch to everybody I reply to in my email.
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One-to-one Next review past proposals or your gateway offers for prospects that did not upsell and reconnect with them.
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So if I am having a slow quarter, I'll go through my old proposals and just shoot them an email, see how they're doing reconnect, see if they're up for a connection call.
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Also, gateway offers I have a folder of gateway offers that didn't move to a signature offer, so I'll reconnect with them.
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Now let's go to that last point.
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Set a boomerang to reconnect with anyone who didn't upsell every 90 days.
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So boomerang is an add-on that you can add to Gmail and Outlook and basically you can set it to remind you with a note to respond to someone.
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So it's a big help for any sort of like CRM.
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I use it for CRM purposes only.
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So I'll set my boomerang every 90 days to reconnect with someone, see how they're doing, see if they've accomplished the goals that they told me that they wanted to accomplish during that gateway offer.
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I don't try and sell them.
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No, I don't try to sell them.
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I just try and connect with them and see where they're at and if they didn't find the right solution during those 90 days, they'll tell me.
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I don't need to hard sell on that.
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Next up is the offer ecosystem.
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Don't need a hard sell on that.
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Next up is the offer ecosystem.
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Okay, so in the lean marketing engine, the first thing that we do is build out your offer ecosystem, because a lot of you have been taught to have one offer or just those three offers, but an offer ecosystem works together to pull people through and to your signature offer.
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Okay.
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So let's talk a little bit about what an offer ecosystem is.
00:20:21.236 --> 00:20:30.153
You want to use micro offers, so those are digital products that are less than $100 and provide a high ticket value for a low ticket price.
00:20:30.153 --> 00:20:33.578
So micro offers earn trust.
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They grow your list while you get paid how nice is that.
00:20:37.931 --> 00:20:40.395
And they pull people into your funnel.
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They should help your prospect accomplish a complete task, something that they want to accomplish, and you should have them accomplish that within a week.
00:20:51.393 --> 00:20:52.856
So that's the time frame.
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Micro offers are less than $100.
00:20:56.250 --> 00:21:08.432
They are a way to grow your list with paid people and remember what I said two slides ago the people who have paid you are your hottest leads.
00:21:08.432 --> 00:21:23.131
So these are the best leads to get the micro-offer ones, and you want them to be able to leverage that digital product that you sold them to complete a task that they really want to complete within a week.
00:21:23.791 --> 00:21:33.597
Okay, next is launch a gateway offer to provide a natural entry point for new clients without a super high ticket cost or long commitment.
00:21:33.597 --> 00:21:37.765
So we all know we're here for a reason.
00:21:37.765 --> 00:21:43.811
You wanted to go to this Profit Habits Masterclass because you're probably.
00:21:43.811 --> 00:21:59.317
You want some system around selling, and I get it, and if you haven't already, you want to leverage a gateway offer, because a gateway offer provides a system around selling.
00:21:59.317 --> 00:22:04.307
What it does is it's about 10 to 25% of your signature offer.
00:22:04.307 --> 00:22:10.967
That's the price point and it is an entry point to working with you on your signature offer.
00:22:10.967 --> 00:22:16.357
So people have to go through the gateway offer to be able to qualify for your signature offer.
00:22:16.357 --> 00:22:29.096
It allows you to do all of the discovery work and build a baseline strategy for them and get their buy-in and hell yes on that strategy before you do the signature offer.
00:22:29.096 --> 00:22:52.925
It's a short time commitment no more than two weeks and the cost commitment should be 10 to 25% of your signature offer for a reason, and that's because we don't want it super high cost, but we want it high enough that we know that they are willing to invest in something that's comparable to your signature offer.
00:22:52.925 --> 00:23:02.347
So we're not getting looky-loos, we're getting people who actually would be able to benefit from your signature offer.
00:23:03.670 --> 00:23:08.798
Okay, so that's two, and then three use lead gen.
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That provides one complete win that can be accomplished within a day.
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So a lead gen.
00:23:14.807 --> 00:23:20.208
I'm going to get into this a little bit more when I talk about the lean marketing accelerator.
00:23:20.208 --> 00:23:23.694
But you want two lead generators.
00:23:23.694 --> 00:23:31.500
You want a passive one, and a passive lead generator would be like a digital product, but it's lower level.
00:23:31.500 --> 00:23:40.159
They would be able to accomplish something within a day instead of a week, and an active lead generator is something that is higher level.
00:23:40.159 --> 00:23:41.607
It brings in warm leads.
00:23:42.089 --> 00:23:57.987
So two slides ago, when I said we have our hot and we have our warm this is where the warm comes in is the active lead generator, and it usually has some sort of live-ish element to it, like a masterclass.
00:23:57.987 --> 00:24:17.049
It could be pre-recorded or it could be live, but it should take place in a time container, so it's time sensitive, it needs to be accomplished within a certain amount of time, and it also adds urgency to complete it in order to access the next level of working with you.
00:24:17.049 --> 00:24:20.881
So our hot leads come from micro offers.
00:24:20.881 --> 00:24:24.250
Our warm leads come from active lead generators.
00:24:24.250 --> 00:24:38.571
Our cold leads come from passive lead generators, and gateway offers are how we make sure that our signature offers are going perfectly and have a hell yes buy-in before we start.
00:24:38.571 --> 00:24:42.558
Okay, let's get into those lead generators some more.
00:24:42.558 --> 00:24:52.855
So create a passive lead magnet and that can look like a digital download that leads to your signature offer Every 6 to 12 weeks.
00:24:52.855 --> 00:24:56.190
I promised you guys I'd give you timelines Every six to 12 weeks.
00:24:56.190 --> 00:25:01.067
Launch an active lead magnet that brings hot leads into your signature offer.
00:25:01.067 --> 00:25:05.256
So an active lead magnet can look like a challenge.
00:25:05.256 --> 00:25:11.594
It can look like a virtual event like this, a masterclass, it can be a workshop.
00:25:11.594 --> 00:25:15.827
The important thing around it is that it needs to be time sensitive.
00:25:15.827 --> 00:25:30.289
It needs to add urgency and then create an email workflow for each lead magnet that you create that leads to applications or sales calls or a wait list, depending on how busy you are.
00:25:30.289 --> 00:25:49.724
So your goal is for everybody who goes through your lead generation funnel to do one of those things Apply to work with you, schedule a one-to-one sales call or get on the waitlist All right, let's get into social media, you want to?
00:25:49.724 --> 00:25:50.963
All right, let's get into social media.
00:25:50.963 --> 00:25:53.307
You want to?
00:25:53.307 --> 00:25:56.030
Social media is where I do most of my biz dev.
00:25:56.030 --> 00:26:00.376
So I like this one Connect with 10 ideal clients on social media.
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With a personalized note, I do this by following people who have the same audience as me.
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They also serve fractional as consultants, service professionals audience as me.
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