May 3, 2025
Ep 135: Growth Hacking Your Email List | Expert Guest Tracy Beavers
Building an email list from scratch can feel overwhelming, especially when you're staring at zero subscribers and wondering how to attract your ideal clients. In this illuminating conversation with Tracy Beavers, we uncover a powerful "hack" that combines platform specialization, profile optimization, and strategic lead magnets to rapidly grow your subscriber base without burning yourself out.
Tracy shares her journey from corporate burnout to becoming a business and sales coach who helps entrepreneurs create the impression they're "everywhere" online without actually being glued to social media 24/7. Her approach focuses on choosing one platform where you feel comfortable, creating consistent content that attracts your ideal audience, and optimizing every aspect of your profile to funnel visitors directly to your email list.
Rather than creating generic lead magnets, Tracy recommends reverse-engineering from your paid offerings—developing freebies that naturally bridge the gap between awareness and your ultimate solution. Adding video elements to these resources creates an immediate connection, allowing potential subscribers to experience your teaching style and personality before committing further.
The most surprising insight? Tracy reveals how she grows her free Facebook group by hundreds of members monthly without sending a single invitation. Her "attraction marketing" approach relies on authentic engagement in other communities where her ideal clients already gather. By providing genuine value without obvious self-promotion, she naturally draws people into her world where they eagerly join her email list.
For those who struggle with consistency, Tracy offers a brilliant content creation hack: mapping 90 days of social media topics in just 30 minutes, focusing each week on a single theme rather than scrambling for daily ideas. This approach ensures your messaging stays cohesive while maintaining the steady visibility that algorithms reward.
Whether you're starting from zero subscribers or looking to accelerate your current growth, this episode delivers immediately actionable strategies to transform your "sad little list" into your most valuable marketing asset. The secret isn't working harder—it's working smarter with systems that continue building your audience even when you're not actively "marketing."
Tracy Beavers
As CEO and Founder of Tracy Beavers Coaching, Tracy has a proven tr
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01:34 - Welcome to Tiny Marketing
02:25 - Meet Tracy Beavers: Email List Expert
04:32 - Choose One Platform and Go All In
07:27 - Creating Compelling Lead Magnets
13:41 - Optimizing Your Profile for List Growth
18:47 - Leveraging Live Broadcasts Effectively
24:44 - The Perfect Welcome Sequence
28:54 - Consistency, Patience, and Growth Hacks
WEBVTT
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Welcome to Tiny Marketing.
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This is Sarah Noa Blach, and this is a podcast that helps B2B service businesses do more with less.
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Learn lean, actionable, organic marketing strategies you can implement today.
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No fluff, just powerful growth tactics that work.
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Ready to scale smarter.
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Hit that subscribe button and start growing your business with Tiny Marketing growing your business with tiny marketing Hello, hello, hello.
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I am Sarah Noah Black and this is the tiny marketing show.
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We are on episode 130 something I should have looked before I hit record.
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But here we are, I'm recording and I don't know the episode number, but I do know the topic, so let's talk about that.
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Today I have Tracy Beavers and she is talking all about how to build your email list in a really creative way.
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So she is using a combination of a few different strategies that we've talked about over the years to combine into an email list growth strategy.
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That's a complete hack.
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So if you are listening to this or watching this right now and you're like I'm sitting here and I have my sad little list and nobody to email, this is the episode for you, because she is breaking down a very simple strategy to be able to grow your email list so much faster.
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So stay tuned.
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Yeah, I'm Tracy Beavers.
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I'm a business and sales coach from Little Rock, arkansas, and my story is that about seven years ago, I got completely fed up with my corporate career, which I never thought would happen.
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I had to plan to exit and so I decided to take my gifts and talents.
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I had an over 20 year award winning sales career marketing, sales, business development and corporate and I decided to take my gifts and talents and become a business and sales coach in the online space, and that has evolved into helping online entrepreneurs.
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So coaches, course creators and consultants ramp up their visibility online where their audience says Sarah, I see you everywhere, but you know that you're not online 24-7.
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It's just the strategies I teach.
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And then all of that visibility leads directly to your email list, where we can convert people into buyers.
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Yes, your email list is.
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It's where the buying happens and your biggest fans are going to be on there.
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So list building is so important and I talk to people every day who haven't even started building their list.
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So let's start there.
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Let's start with the people who, let's say, they were like you and me.
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Pretty much every entrepreneur where you were working corporate and you got fed up with it decided to start your own business, and now you're starting from scratch, building your list, so where's a good place to start?
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A great place to start is to decide what platform you want to be on and go all in on it.
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A big mistake I see people making is trying to be on all the platforms Facebook, instagram, linkedin, snapchat.
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If that's still a thing, threads, you name it, and they exhaust themselves.
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So, in order to ramp up your visibility, we've got to create enough content each week, week in, week out, with consistency, and stick with it, and we can't do that if we're trying to be everywhere all the time and running ourselves ragged.
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Yeah, so I'll get this straight.
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So we're starting with the wider platform, the discovery platform, before we get into the list building.
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So you're choosing one Right and like.
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For me and most of my clients, that's LinkedIn.
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For you, it's Facebook, is your primary one, and so let's go from there.
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You choose a platform that you're comfortable with hanging out on.
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So how do you convert your followers, your fans, into a subscriber?
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Great question.
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We have to create enough content every week to be consistent, to get the favor of the algorithm, to get the visibility, to attract our ideal clients to us, and so that's a foundational piece that I teach.
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There's a strategy I teach where you can map out 90 days of social media content topics.
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It only takes about 30 minutes, but it allows you to take one topic per week, focus your content for the week on that one topic and then be done with it.
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The next week you take the next topic and that allows my clients and students to have enough content each week, making sure their marketing messaging is on point and also making sure that content leads to their email list.
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So we do need to have a couple of free lead magnets.
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We do need to have top of funnel strategies like a podcast like this.
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This is perfect.
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I have a free Facebook group that grows my list by hundreds of people every single month.
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That's a great top of funnel strategy for me.
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I also have a podcast, but as long as all of that is dialed in to lead to their email list.
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So we want our podcast episodes in the audio to have a call to action to your list, in the show notes to have a call to action to your list.
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That's something that some people miss.
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They forget about it.
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When I go live every Thursday at 1130, I need to make sure that I've got a call to action in that live.
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And so we start with the pick the platform.
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Be sure you have a system every week to create enough content to be consistent on the platform and then calls to action that lead to your email list.
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Yes, let's talk about potential freebies that work really well for this, because when you're starting out on building your platform, at first they're going to be fairly passive followers.
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They're not going to be raging fans of yours, so your freebie has to be really freaking good to get them to submit their email Right.
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So where do you suggest people start there?
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I like for the first couple of free lead magnets that people that I help, my students, create.
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I like for them to pertain to their larger offer, their paid offer, because we want to bridge the gap between awareness when they're just seeing them and they're seeing the freebie to warming them up, getting them on the email list and warming them up to the paid offer.
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For example, one of my paid offers is my eight-week group coaching program, business Visibility Made Easy.
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I teach my over 10 strategies for visibility and list growth in that program, and so I have a free lead magnet, because one of the strategies that I teach is how to dial in your social media profile specifically for Facebook, and make it a list growth funnel for you, and so I have a freebie that talks about how to max out your personal profile so it leads people to your email list, because that's part of my program.
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I also have another freebie about navigating free Facebook groups, even the ones that don't allow promotion of any kind, and how those coupled with your personal profile being dialed in can lead to your email list growth.
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So I've got the three B's that pertain to the paid offer.
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So that's really great.
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Let's talk a little bit about how you're reverse engineering it.
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You're looking at your offer and then stepping backwards.
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What are people going to need first in order to be ready for that offer?
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So for you, that is the Facebook groups, like how do you utilize them to be able to grow your audience and how to maximize your profile.
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So those are awesome and that makes complete sense for me.
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I tend to go with a lot of events, because my program it's a lot of face-to-face time with me and trainings, and I also have found, just from switching from audio only podcast to video podcast, that showing your face matters so much more than I realized a couple of years ago because, like, it helps them see like who you are, what you get excited about and just your general energy.
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You wouldn't want to work with someone who is like you.
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So I always like for my own clients inside the tiny marketing club to suggest let's add some sort of video element to your freebie so they get a taste of what your personality is like and pull them in.
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See if, if, there's a vibe there.
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Yeah, I agree with that completely.
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In fact, that's how I ended up with so many lead magnets.
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I did a 90-day sprint a couple of years ago, because I've been going live every Thursday at 1130 for years, and one of the people that I follow said that she had developed a free lead magnet for every podcast episode for a 90-day period, just as an experiment, and I thought I could try that, and so what ended up happening, though, was something really cool exactly what you said, so I could do my live training on what do you need to do to your Facebook personal profile to make it grow your list.
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Then I put a checklist with it.
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Package that up, I've got a short video and a PDF checklist.
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That's way more powerful than just a PDF checklist.
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Yeah, and it's easy too.
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Yeah, it's easy to create.
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You can use your transcript from the episode to create most of these things.
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I do this for one of my Done For you clients, where every single virtual event we do for her, we create a handout that goes with it.
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Yeah, and it doesn't take a lot of time because I have the transcript of all the geniuses who are talking in that panel.
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Yeah, to be able to create it from, I love it.
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So what was your experience with creating a new one?
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Every single episode Was it worthwhile?
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I feel like it was because, just for the reason that you said, video is king, live video is really king because the algorithm loves it and we can actually reach beyond the people that are connected to us already to attract new people.
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But I feel like my lead magnets, they go deeper, they're juicier People, just like you said, people can tell right away whether they like me or not, whether they like my style, and it was a little exhausting I got to say I've asked myself what the heck was I thinking.
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But I went from having two to three good, great lead magnets to now I think we have 15 or so in that sprint, and so it allowed me also to rotate those on social without feeling like I'm giving out the same thing all the time.
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Yeah, that was one thing I was going to point out.
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Once you do this, you have a library that you can call from, and then you can mix and match it, depending on whatever you're talking about during that.
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Exactly.
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Yeah, because we just recently changed this strategy.
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In the last two to three months, for the last several years, I was using the same graphic, the same, pretty much the same copy for every lead magnet.
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And it dawned on me over the holidays.
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I was like it's like that yellow sticky note that you put on your bathroom mirror and after a while you can't see it anymore, and I thought I'm worried that my audience has grown tone deaf and thinking, oh, I've seen that before, I've seen that before, I've seen that before, and so we've switched up the graphics.
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So for each lead magnet, I've seen that before, and so we've switched up the graphics.
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So for each lead magnet, we have two new graphics and two pieces of social media copy, so we can rotate those as well, and then we'll just pull those and put them out there, and so hopefully that'll get some renewed interest.
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Yeah, that is a good idea for the done for you clients that I have, that we do something similar where we just have a pack of templates, yeah, for that particular client, just to rotate it.
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They all have the same feel to it but they're not exactly the same.
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That does get.
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You're right that you just look past it after a while, yeah for sure.
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Yes, ok, so we talked about high level.
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You need to find the platform that you want to be on and then you need to optimize your profile to be able to grow your list.
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Do you have any?
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We didn't get into this then, but do you have any advice on what people should include in their profiles to get more people downloading?
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For sure, specifically on Facebook, you want to maximize every nook and cranny that the platform gives you.
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So when you are looking at your personal profile and you're in edit mode, look at your intro section that's right underneath your photograph.
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Make sure that it says exactly very quickly and you know this because you're a marketing person, sarah we can't be clever.
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We've got to be clear and we've got to say who we are, who we serve, how we serve them, and then maximize every little spot.
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They give you every link you have, and this goes for every platform that you're on.
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If Instagram is your jam, I want you to look at what does the Instagram platform give me to put in my profile and make sure that it's clear, not clever, that people can instantly land there and go, oh she's for me or oh she's not for me, because we want to repel as much as we attract.
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And so, even if you're over on LinkedIn, I want something in that about section that talks to the customer journey, that talks to the people about what I'm gonna do for them, and then something that leads very easily to my list, like in the featured section and things like that.
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So you really have to look at what platform you're on, what nooks and crannies do they give you?
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And then make sure you have them dialed in so people know immediately and there's an easy way for them to connect with you, because people will not try to solve the mystery of Tracy Beavers.
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That is true.
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If you don't make it easy, they're going to find someone else that does.
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Exactly.
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Nothing gets my goat more than meeting somebody really cool or seeing somebody in a free Facebook group and they posted something really cool and I'm like, oh, that could be a great collaboration partner, or oh, I might need to hire that person.
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And I go to their Facebook personal profile and the about section says no workplaces to show.
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I'm like what?
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Okay, there's no links, there's no way for me to, and there's certainly not a place for me to land on their list, and I'm like I'm out, that's it, yeah.
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It's just too much work.
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Someone else wants?
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more.
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And the other thing is it makes me question how serious are they about their business?
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Yeah, yeah, and so let's.
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I want to get into a little bit about that preferred platform that you want to be on.
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I teach the same thing Just choose one and be there, yeah.
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However, for all of the other profiles, it's beneficial to grab them, get your username on them, yes, and fill out that profile.
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You get the SEO juice from it and, as you were saying, maximize it so those pinned posts on all of the platforms that you don't use.
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Make sure that they do a lot of the heavy lifting.
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Where can people find you?
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What is your freebie?
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Right, and who do you serve, right?
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So grab them, save them.
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Make sure it's clear where you actually spend time so they're not like where are they?
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No, I do love that, because people want to follow you in the platform that they like.
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Yeah, and it might not necessarily be the one that you prefer.
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Exactly, yeah and it might not necessarily be the one that you prefer Exactly For sure, and you can take the content that she created and throw it over onto those other platforms, change it up a little bit for each platform, because each one's different LinkedIn's got a different vibe.
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I'm learning quickly.
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Linkedin has a different vibe for content than Instagram and Facebook, for example.
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One of the things we did early on was I have an Instagram account.
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Now the only reason why I'm really on it is because I have an assistant.
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When I first started out, facebook was it.
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That's all I could handle, and way back then, linkedin was a place to go when you needed a job.
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It wasn't like it is now.
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Yeah, so I went all in on Facebook.
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But one thing we did do was I created that Instagram account because I wanted to get my handle, like you're saying, and then I connected the Instagram account to my Facebook business page in the Meta Business Suite and so when we go up to Instagram to post, it drops into the Facebook business page.
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So I'm repurposing that content.
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I'm also getting a two-for-one there by doing that.
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Yeah, I would still say set expectations with your audience if you are repurposing your content across platforms, because you might be getting DMs, comments and not see them because that's not your primary platform.
00:16:20.402 --> 00:16:27.582
So, just being super clear, I don't hang out here, right, exactly, there's some stuff for you.
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This is not where you're going to find me.
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I appreciate the comment, but I'm not going to see it.
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Okay, so we have our primary platform, optimizing it, so more people are signing up for your whatever your freebie happens to be.
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Let's talk a little bit about the lives.
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So what is your best strategy to list build with your lives, definitely having a call to action that leads to the list in some way and making it easy on people.
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Sometimes, if I have a lead magnet that pertains to what I'm talking about live, that's a great call to action to use.
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So, for example, early in 2025, I was talking about mindset because some of us spent way too much of 2024 talking crap to ourselves and so I did a live training about that and I have a less than one minute exercise that helps you rewire your brain for success.
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So that lead magnet made a lot of sense to put with that live training.
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But sometimes I don't have a freebie that corresponds to what I'm saying.
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So there, join my free Facebook group is a great call to action Because of the way I have the membership entry questions set up.
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People want to give me their email list when they come join my group.
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Or I could use my podcast because, just like you, we use a call to action in the audio that leads to your email list.
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Put the call to action in the show notes.
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That's a great top of funnel strategy and a great lead magnet.
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Mm-hmm.
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You know, what has been great for my list building is my meetup group.
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So, yeah, meetup pushes out my events to anybody who'd be relevant.
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So I'm getting new people in my group every single week without having to promote any of it, and I have access to their emails too.
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They get plenty of events, but I can repurpose that, because the events that are meant for them can also be sent to tiny marketing club members or reused on LinkedIn or YouTube.
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Nice, that's a great strategy, yeah, so don't sleep on meetup.
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Okay, is there anything that we are missing in terms of list building?
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We have our high-level discovery level platform.
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We're bringing them in with freebies.
00:18:46.751 --> 00:18:47.433
What now?
00:18:48.861 --> 00:19:00.904
Just make sure your personal profiles, wherever you are, dialed in for list growth and don't sleep on Facebook, I would say, because Facebook groups where your ideal clients are hanging out, that is a goldmine of marketing opportunity.
00:19:00.904 --> 00:19:23.664
You don't have to do anything other than show up and be yourself, answer questions where you can answer them, cheer somebody on and, with my strategy, because of the way I've got my Facebook personal profile dialed in, 85% of the people that come to join my free group I don't know them and I haven't invited them I haven't had to have an awkward, weird DM where I'm like hey, Sarah, you want to come join my group?
00:19:23.664 --> 00:19:35.948
It's me showing up and being visible in the groups where they're hanging out and they're seeing me and they're seeing my heart, they're seeing my expertise and the way that I answer questions and they want to come into my world.
00:19:36.028 --> 00:19:39.394
It's attraction marketing that pull strategy that I love so much.
00:19:39.394 --> 00:19:48.911
I will say that having authentic conversations in the DMs can lead to list growth as well, and you know this because of your meetups and networking that you do.
00:19:48.911 --> 00:19:52.107
We never know where the next connection is going to lead.
00:19:53.270 --> 00:19:55.240
Yeah, so similar.
00:19:55.240 --> 00:20:18.458
I'm not on Facebook, but I have a similar funnel to you where it's niche communities like Slack groups, circle groups, things like that, where I am finding my people because I'm joining groups where people who would need me would be hanging out and then I'm adding value there and they're moving over to LinkedIn.
00:20:18.458 --> 00:20:22.152
So it's super similar, just different platforms.
00:20:22.152 --> 00:20:22.613
Yeah.
00:20:23.375 --> 00:20:38.445
I just want people to think through the activities they take every day, whether they're creating content, or they're going to be a podcast guest, or they're going to go live, or they're going to go into a free group, or they're going to do a virtual networking session or an in-person networking session.
00:20:38.445 --> 00:20:42.693
I want them to think through how can what I'm about to do grow my email list?
00:20:43.720 --> 00:20:45.063
Yeah, I love that.
00:20:45.063 --> 00:20:54.026
Keep that in mind always, because there is very likely, in anything that you do, a way to convert someone to your email list.
00:20:54.026 --> 00:20:57.010
Let's talk about what happens once you convert.
00:20:57.010 --> 00:21:06.770
Okay, so you're converting them through LinkedIn, facebook groups, meetup maybe, and then what?
00:21:06.770 --> 00:21:09.622
What should be the first email that they receive?
00:21:10.723 --> 00:21:12.027
Yeah, that's a great question.
00:21:12.027 --> 00:21:14.913
For a long time I avoided having a welcome sequence.
00:21:14.913 --> 00:21:17.748
I just couldn't wrap my head around it.
00:21:17.748 --> 00:21:23.373
I thought I'm just going to email people, and so I changed that structure not too long ago.
00:21:23.373 --> 00:21:27.780
So when somebody opts in for one of my freebies, they're going to be put into a short welcome sequence.
00:21:27.780 --> 00:21:32.992
It's three emails that talk about who I am, a little bit about my personality.
00:21:32.992 --> 00:21:39.614
There's a picture of me in foils all over my head at the hair salon getting highlights done, because that's just me, that's my personality.
00:21:39.614 --> 00:21:46.113
And then also there's another email that talks about my program and what I teach and why I teach it.
00:21:46.113 --> 00:21:52.790
And so that's the first thing that somebody is going to get, and until they're through that, they don't go into my regular email list.
00:21:53.320 --> 00:22:02.413
But when you're through that process, my cadence for emails is to email on Tuesday and then again.
00:22:02.413 --> 00:22:06.119
But I make it easy on myself, so I've been going live every Thursday at 1130.
00:22:06.119 --> 00:22:09.951
I choose to use that live topic as my email content.
00:22:09.951 --> 00:22:16.508
When I email you on Tuesday, I go hey, Sarah, I say something personal about me, Hope you had a great Easter holiday weekend, whatever.
00:22:16.508 --> 00:22:21.231
I'm typing this in my sipping my coffee, wearing my mismatched pajamas, whatever.
00:22:21.231 --> 00:22:23.925
And then I'll say I'm going to go live on Thursday.
00:22:23.925 --> 00:22:26.271
Here's the topic, this is what I'm talking about.
00:22:26.271 --> 00:22:29.710
Give some teaser content about it and a link to join me.
00:22:29.710 --> 00:22:32.989
And then Thursday, I actually send out a.
00:22:32.989 --> 00:22:39.060
I'm going live in 30 minutes like a 30 minute warning email, just to remind people and I'm going live in 30 minutes like a 30-minute warning email just to remind people.
00:22:39.121 --> 00:22:40.942
And then on Friday the email is hey, did you miss the live training?
00:22:40.942 --> 00:22:46.765
No problem, I got you With some personal stuff from me as well, and then a fun way for them to reply back.
00:22:46.765 --> 00:22:51.987
I've really been working on having my audience reply back to help my email delivery.
00:22:52.606 --> 00:22:53.907
That's my favorite thing too.
00:22:53.907 --> 00:23:01.810
I always add in questions some sort of prompt to get people to reply, because I want to have a conversation with my people.
00:23:01.810 --> 00:23:05.011
I don't want it to be one way I know, and it's.
00:23:05.732 --> 00:23:15.836
not only does it help the email delivery rate and keeping you out of the spam folder, but, just like you said, it's so fun to hear back from people and I've had people go.
00:23:15.836 --> 00:23:19.317
Is this really you that's replying to me and I'm like, yes, this is really me.
00:23:20.019 --> 00:23:26.529
Yeah, I literally say in my email I promise you it's me replying back when you send those emails.
00:23:27.270 --> 00:23:27.652
I love it.
00:23:27.652 --> 00:23:28.733
Yes, me too.
00:23:28.733 --> 00:23:29.674
They're like is this really you?
00:23:29.674 --> 00:23:30.704
I'm like yes, it's really me.
00:23:30.799 --> 00:23:46.432
Can't you tell by the typos and the the typos are the dead giveaway, the made-up words and yeah, yeah, I'm on my walking pad, so I have typos and every other sentence when I'm writing back.
00:23:46.452 --> 00:23:47.213
Yeah, walking pad.
00:23:47.233 --> 00:23:55.051
Typos are a thing yes, they really are, because I'm always doing my inbox maintenance while I'm on my walking pad.
00:23:55.051 --> 00:23:59.423
So, yeah, that's just something you're going to have to live with, okay.
00:23:59.423 --> 00:24:02.732
Oh, I wanted to go a little bit into my welcome sequence.
00:24:02.732 --> 00:24:05.259
Yeah, it's similar to yours.
00:24:05.259 --> 00:24:06.741
I have my first.
00:24:06.741 --> 00:24:07.903
It's three also.
00:24:07.903 --> 00:24:17.647
My first email is a little gifty, so some sort of giveaway that they didn't get originally, they didn't download.
00:24:17.647 --> 00:24:19.011
Here's another present.
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