What Nobody Tells You Before You Start a Podcast

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Good morning, podcasting,
morning Chat.

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Today is Tuesday, January 6th,
2020 Sixth, and today it's True

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Stories.
Tuesday, we're sharing real

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lessons learned the hard way,
decoding confusing jargon and

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resetting expectations to help
you start this year stronger and

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saner.
So if you're listening live on

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Clubhouse at the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
podcast, chatter, YouTube,

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please share this episode with a
fellow podcaster.

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And now give me about 30
seconds.

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We'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning Chat.

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Thanks so much for being here.
I am your host, Mark Ronick and

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on stage.
We have a full house here this

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morning, which I'm really
excited about, especially

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because today's kind of a newer
themed thing that we're doing

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this year in 2026.
So let me introduce them.

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We have BC Babbles, Ralph Estep,
Jonathan Howard, Feel better,

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Dr. Fey, Ashley Feller, Sid
Meadows, Nick Naulback and Alex

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Baelish.
So yeah, today, true stories.

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Tuesday we talked as a team as
the holiday break was winding

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down and this was one of the the
suggestions from the team that

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everybody seemed to agree.
We want to really start sharing

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a little bit, not just more
about us, but more about our

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experiences in podcasting
because we believe that you can

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learn a lot from these
experiences.

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So this is timely because this
is the new year and people often

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want to start a podcast or maybe
they are even thinking about

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rebooting, revamping their
current podcast.

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It's their goal for the year.
So I think this is timely in the

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sense that we will share some of
our experiences, the things

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maybe that not just the good
ones, right?

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Sometimes I think we can learn a
lot more from those experiences

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that maybe didn't go so well.
So that's what we'll do today.

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And I'm going to throw out this
first question and and I want to

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encourage those of you who are
in the audience and I see more

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people are starting to join us
now.

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Play along.
You can first and foremost come

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up here on stage and join us.
Secondly, you can always put it

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in the chat.
And if you're look listening via

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podcast, do this over on
Spotify.

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You can leave comments over on
this episode on Spotify.

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Let's hear some of your answers
as well.

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So here's what I want to do.
Let's just start with the

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question.
What's one thing you wish you

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knew before you hit record the
first time?

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Just to give you a little more
context, this is anything that

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maybe you learned the hard way
that if somebody had just told

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you, you would have probably
avoided that big disaster.

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And I'm exaggerating.
So who would like to go first on

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stage?
All right, we're going to check

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in with Ralph.
Ralph, good morning to you.

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What's one thing that you wish
you knew before you hit record

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for the first time?
Good morning, Mark.

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I wish I had known the
importance of the name of your

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show.
So when I originally launched my

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show, I called it Ask Ralph.
It was a business show.

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And about six months into it,
finally somebody was kind enough

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to say to me, Ralph, who is
Ralph?

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Why do I want to ask Ralph?
I wish I had thought about that

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before I launched a thing
because I spent so much time,

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effort, advertising dollars on
Ask Ralph and it didn't address

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what the show was about.
Now, I added a tagline back

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then, but it took me almost 18
months to totally change the

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name to something different.
It's now called Financially

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Confident Christian because
that's what I wanted people to

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take away from the show.
But I wish I had known that at

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the front end I would have
changed the whole direction of

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my launch point.
Interesting.

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And a great place to start,
right, is because I think a lot

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of new podcasters, one of the
first things they gravitate to

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is what am I going to name this
show?

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I think that we often see, we've
seen it sometimes maybe from

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some of the evaluations we've
done, we've talked about it over

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the years that that's your
people sometimes pick something

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that just feels good to them and
sometimes I'm OK with that.

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But ultimately, if you're out
there for discoverability, you

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want people to find your show,
sometimes naming it something a

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little more literal, similarly
to what Ralph shared, is the

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best way to go.
I've been in that camp.

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I might.
One of my most popular shows,

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and I'll explain in a second why
it was popular anyway, was

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called the Mark and Lowell Show.
And I assure you nobody was

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searching for that because at
least nobody that knew us was

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searching for that.
It said.

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I think that ended up hurting
us.

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But the reason why the show was
as popular as it was was because

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it was more or less like a
spinoff of a very popular show

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that I had been producing.
So we had some of that audience

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come over to us.
So we had a little bit of an

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advantage, more so than how a
lot of people start up.

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My motto that I keep driving
into my clients is be strategic

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with the name of your podcast
and be creative with the

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content.
People put things into Google

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when they want to search
something out specifically.

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That's kind of where your head
has to be, and it's going to

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wind up being the most boring,
unimaginative, uncreative name

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that there is.
But this is how they find you.

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And also keep in mind that there
is a title extension that you

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can play around with.
So yeah.

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Meaning like a subtitle.
Yeah, with a subtitle.

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And so be strategic with the
name, be creative with the

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content.
I like that.

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I like that phrase a lot.
Thank you, Dr. I think Alex

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wanted to chime in.
Alex, did you want to add a

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story or did you want to add on
to what we're talking about?

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First off, hi everybody.
My piece of advice is I like to

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say where you start is that
where you end your first couple

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of podcasts are not going to be
what in some cases the way the

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podcast is going to be and
that's OK.

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When I first started my Co host
open the show and it just didn't

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work that way.
It wasn't cohesive.

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So we ended up switching it and
that was the way we ended up

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doing it for the couple years
that we did it.

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And you know, so don't be hard
on yourself when you're first

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starting because you're going to
make mistakes.

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I think that's great advice.
I think perfectionism gets in

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the way even for some people who
aren't perfectionists, but they

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get into podcasting and there's
this pressure.

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Well, it takes time.
It takes time to get your

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groove.
Absolutely.

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I guess some people could try to
approach podcasting a little

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differently, right?
Like in in other words, a lot of

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us just start right.
We don't have the experience, we

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don't have the chops if you
will.

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But I guess one way you could do
it is really just do a lot of

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practicing before you ever get
started.

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But I think that, you know, this
is kind of similar to that whole

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1010 thousand hours theory,
right?

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So I don't want you practicing
for 10,000 hours.

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I I don't mind if you practice a
bit, but then I think the best

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practice is just doing the real
thing.

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Ashley coming to you, Good
morning.

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And did you want to share
something that you wish you knew

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before you got started?
Like Ralph, I also did not

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choose an efficient or effective
name for my podcast.

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I started with the Saint Andrews
Jezebel podcast, which is a

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mouthful all of itself, and I
didn't think about geographic

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placement.
There's a lot more well known

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Saint Andrews in the world
besides here in Florida and this

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is even a little embarrassing to
admit because now I would not

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advise about this.
Is having the word podcast in

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the title.
I wish someone had told me.

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You really don't need that back
then.

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I did it because I also have a
song by the same title and I was

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trying to differentiate, but
going back I would have left it

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out entirely.
Maybe there's no need to

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differentiate in the 1st place.
Maybe if that song has any

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traction or does get some
traction at some point, then

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people are going to search for
that title and then they might

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stumble on your podcast as well.
But it's just funny because I

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don't care if people use podcast
in their titles.

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There's even movies that are
called Title the movie, right?

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So it's like, why do we feel
that as a podcast, we can't use

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that word?
We can't say podcast in our

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titles.
I don't know.

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It doesn't bother me at all as
long as the meat of the title is

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first and podcast is last.
When people are scrolling to

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find a podcast to listen to,
this tiny little square that

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your podcast art is, the real
estate is really precious and

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real estate that the word
podcast takes up can be used for

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such better things.
I think putting the word podcast

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is redundant.
So I'm for utilizing the real

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estate better.
ADR Do you think the Joe Rogan

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experience using the word
experience is better or worse?

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Or what I mean by that is,
regardless of how big he is, the

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fact that he calls it an
experience.

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Is that another word for
podcast?

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I think the word experience is
fine in his case.

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I see in the chat that Tide says
it's just kind of funny to me.

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Like, imagine Titanic being
called Titanic the movie.

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Yeah, I hear you on that.
And the original Superman movie

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with Christopher Reeve, It's
called Superman the Movie.

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Now, granted that was a few
decades ago.

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I'd be curious to see if we
could find any movies that

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actually still say the.
But also keep in mind the

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marketing.
They have enough bucks behind

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them to market that for days.
Our show is mainly for the

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independent people who are
bootstrapping it and who need

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all the help they can get when
it comes to discovery.

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So I don't think the word
podcast helps in that whole

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discovery process.
I agree with you.

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I don't think it helps with the
discovery process.

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OK, well, thank you all.
I appreciate this part of the

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conversation.
And let's hear some other

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stories.
I think of the order I'll go in

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next is Sid and then we'll hear
from BC.

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So good morning, Sid.
And yeah, like Alex said, happy

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Clubhouse anniversary to you.
Thank you.

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So good morning, everybody.
Great to be here with you.

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I think back on my journey
because we're starting season 7.

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I recorded the first episode
yesterday, and the thing that I

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wish that I had was a strategy
and a plan.

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Like I wish I knew the impact
that podcasting could have.

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I wish I knew the revenue that
podcasting could bring.

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I wish I knew how it could be in
a component of my business.

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I didn't know all that.
I just knew that there's this

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thing called a podcast that I
really enjoyed listening to that

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one day I said, I want to do it.
And so I just did.

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And I wish I'd had a strategy
going into it that would have

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let it help it be more
successful faster and help me

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have more impact sooner.
Looking back at it, granted I I

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recognize it was probably a
little while ago, but what

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specifically would you have
done?

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Maybe one thing that you would
have done differently as far as

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fixing that approach.
Back then, I didn't know that

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podcast coaches existed.
I didn't know that podcast

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editors existed.
I didn't know any of that.

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I wasn't named environment to be
to experience any of that.

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I just was a listener, right?
And so I just knew one day that

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like, I'd really like to do
this, this would be fun.

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And so I, you know, my journal,
I wrote it down every day and it

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was in the category of something
you'll do one day kind of thing,

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right?
And so it's the fact that I

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didn't know that there was help
available to me.

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I would have, had I known that
there was help available, I

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would have sought it out, right?
I would have gone and looked and

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tried to talk to somebody that
had been done, been there before

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me, had done it before me,
right?

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Whether it was just for a mentor
or something to that effect.

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So there's, you know, I was just
literally like all alone with

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it, just like I went to YouTube
and typed in how do you start a

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podcast?
That was my resource, right?

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So had I known other resources
were available, I would have had

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a better strategy.
I would have had a better plan.

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It would have come out of the
gate with more impact.

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The guy that I interviewed
yesterday was originally on my

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show on episode number 7 and the
show is so different.

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Today at episode 170 is what
he'll be versus when I

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interviewed him at episode #7.
Oh, I'm sure.

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I'm sure that goes back to what
we were talking about earlier.

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And I'm thinking about your
answer, Sid and I appreciate it.

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I'm thinking how these days in
comparison to say five years

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ago, I think maybe maybe I'm, I
don't know, maybe this is true,

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but I feel like more people who
are listeners probably have a

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better idea than you may have at
that time, right?

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Because at that time podcasting,
yeah, it was popular, but I

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00:14:15,600 --> 00:14:19,800
don't think a lot, it wasn't as
popular to start a podcast as it

240
00:14:19,800 --> 00:14:22,760
is today or as it was post
COVID.

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00:14:23,040 --> 00:14:26,840
I do think that there are people
out there, a lot of people out

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00:14:26,840 --> 00:14:30,680
there that think to themselves,
I have to do it by myself

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00:14:31,080 --> 00:14:36,160
because I can't afford to or I
don't want to spend money on

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00:14:36,160 --> 00:14:38,960
this yet because I don't know if
it's going to have any legs.

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00:14:39,560 --> 00:14:43,080
And that's where I think a lot
of people still don't realize

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00:14:43,760 --> 00:14:48,000
how many communities there are
like ours that can support a new

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podcaster.
That doesn't cost you money.

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00:14:50,520 --> 00:14:52,080
It doesn't cost you money to
join us here.

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00:14:52,080 --> 00:14:56,360
It costs you maybe a little bit
of your sleeping time, right?

250
00:14:56,360 --> 00:15:00,040
Come in if you want to join us
live at 7:00 AM, but it doesn't

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00:15:00,040 --> 00:15:04,320
cost you money.
And look at all the resources

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you're getting right here.
What I would encourage somebody

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is somebody who's saying I got
to do it all alone, there's your

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00:15:12,400 --> 00:15:14,800
mistake.
And start looking for community.

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And if we don't jive with you,
that's OK.

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We're not going to jive with
everyone, nor is any other

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community out there.
But there are plenty out there

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that I think you can really
learn a lot from and not feel so

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lonely.
OK, I wanted to read Soda's

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response and I'll I'll call you
Holly because she's changed it

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00:15:35,520 --> 00:15:38,920
from soda than her nickname to
Holly here on Clubhouse.

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She says I never listened to
podcasts before I started mine

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00:15:42,480 --> 00:15:46,200
and wish I listened to more to
understand how to keep people

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listening.
These days, that's how I

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approach social media.
As far as my own content, yes,

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sometimes I do scroll, but a lot
of times when I'm scrolling, I'm

267
00:15:57,520 --> 00:16:00,520
making all sorts of mental notes
or sometimes actual physical

268
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notes, seeing what people are
doing, that I like things that

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had caught my attention.
And then I see if I can

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replicate that with my own
content.

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And I think that applies here to
what Holly is saying with

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podcasting.
Yeah, if if you're feeling

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unsure but you're feeling pulled
to do a podcast, go listen to a

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bunch of podcasts, hear what
they're doing and more

275
00:16:24,520 --> 00:16:27,200
importantly, hear what you like
that they're doing and that and

276
00:16:27,440 --> 00:16:30,720
what you don't like and adopt
what you want and what you

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00:16:30,720 --> 00:16:34,240
don't.
OK, BC we're coming to you with

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00:16:34,480 --> 00:16:37,720
your story.
What's that thing that you wish

279
00:16:37,720 --> 00:16:41,840
you knew before you hit record?
I wish I knew a couple of

280
00:16:41,840 --> 00:16:45,520
things.
Firstly, that podcasting done

281
00:16:45,520 --> 00:16:50,040
wrong can get you fired.
Secondly, that podcast

282
00:16:50,040 --> 00:16:53,400
distribution is more complex
than we realize.

283
00:16:53,840 --> 00:16:58,080
So quick story, couple years
ago, my first in city job, very

284
00:16:58,080 --> 00:17:03,120
excited, but I got a little
caught up in the kind of toxic

285
00:17:03,120 --> 00:17:07,800
underbelly the the environment
had at my new job and I let that

286
00:17:07,800 --> 00:17:10,440
kind of run a little too far on
one of my episodes.

287
00:17:11,200 --> 00:17:16,000
Got in trouble and myself and
two colleagues were all fired

288
00:17:16,119 --> 00:17:19,240
essentially.
So be careful when you're

289
00:17:19,599 --> 00:17:22,000
commenting on things.
Usually I'm very good at

290
00:17:22,000 --> 00:17:25,040
steering conversations and
making sure that they're

291
00:17:25,040 --> 00:17:29,160
productive, but I had two people
on the show that were unusually

292
00:17:29,160 --> 00:17:32,920
seat in that underbelly and I
did not pivot properly.

293
00:17:33,160 --> 00:17:38,080
We got in trouble, I learned.
But the big thing here that I

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00:17:38,080 --> 00:17:41,160
think is really important for
all podcasters, new and old to

295
00:17:41,160 --> 00:17:44,920
be aware of is when it comes to
distribution.

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00:17:45,080 --> 00:17:48,440
So we all know for those of us
who have who have shows, yeah,

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00:17:48,440 --> 00:17:51,400
we look for a host.
The host houses the show and

298
00:17:51,400 --> 00:17:53,560
distributes the show to the
major platforms.

299
00:17:53,880 --> 00:17:58,680
However, there are also a bunch
of secondary platforms that

300
00:17:58,680 --> 00:18:00,960
don't get the RSS feed from your
host.

301
00:18:01,280 --> 00:18:03,080
They get it from the main
platforms.

302
00:18:03,560 --> 00:18:07,360
And because of that, they don't
update properly.

303
00:18:07,680 --> 00:18:10,280
So say you've got content out
there you want to bring down,

304
00:18:10,960 --> 00:18:14,920
your host will update the main
streaming platforms properly.

305
00:18:14,920 --> 00:18:18,040
Spotify, Apple Podcast, Pocket
Casts, like those.

306
00:18:18,040 --> 00:18:20,360
They will update properly and
they will bring the content

307
00:18:20,360 --> 00:18:23,360
down.
Those secondary ones don't do

308
00:18:23,360 --> 00:18:25,200
that.
They're often set up in a way

309
00:18:25,200 --> 00:18:28,600
where they will only update
their feed to add content.

310
00:18:28,840 --> 00:18:32,680
So if you're in my position and
you are naughty and you released

311
00:18:32,680 --> 00:18:36,480
a bad bit of content, you may
have to actually seek out every

312
00:18:36,480 --> 00:18:40,800
secondary platform, reach out to
them individually and request

313
00:18:40,960 --> 00:18:43,720
they bring it down.
Otherwise it just lives out

314
00:18:43,720 --> 00:18:48,720
there and you may not know that.
Great piece of advice BC and

315
00:18:49,480 --> 00:18:54,000
sorry to hear you got fired man.
And I'm realizing Ralph and

316
00:18:54,000 --> 00:18:58,160
Ashley mentioning hosted RSS
feed in the comments for jargon,

317
00:18:58,160 --> 00:19:00,040
yeah.
So, well, wait, I'll hold that

318
00:19:00,040 --> 00:19:02,080
because we're going to do a
little segment on that in a

319
00:19:02,080 --> 00:19:04,160
second.
But yeah, thank you, BC

320
00:19:04,160 --> 00:19:06,280
appreciate that.
Dr. Did you want to comment?

321
00:19:06,760 --> 00:19:12,440
A lot of people well mainly
Apple people, sorry, they can't

322
00:19:12,440 --> 00:19:16,400
even conceive that there's
another app player other than

323
00:19:16,440 --> 00:19:19,680
Apple.
But if you think about all the

324
00:19:19,720 --> 00:19:23,880
Android people, hello, every
time you get an Android phone,

325
00:19:23,960 --> 00:19:29,000
they seem to have their own app
for playing podcasts like a

326
00:19:29,000 --> 00:19:34,160
Samsung might have an app
specifically for Samsung phones,

327
00:19:34,160 --> 00:19:39,160
the Motorola, things like that.
So those are the tiny little app

328
00:19:39,160 --> 00:19:44,400
players that BC might be talking
about, and there's tons of

329
00:19:44,400 --> 00:19:47,520
others that exist that are tiny
little things.

330
00:19:47,520 --> 00:19:51,760
But if you put all those tiny
things together, it's kind of a

331
00:19:51,760 --> 00:19:54,960
sizable audience.
Thank you, Dr. Good point.

332
00:19:55,040 --> 00:19:57,120
Absolutely.
Let's do this.

333
00:19:57,120 --> 00:20:00,000
We've got a brand new segment
that we're going to do on

334
00:20:00,280 --> 00:20:02,720
Tuesdays or whenever we feel
like it, but I think it's

335
00:20:02,720 --> 00:20:07,120
somewhat dedicated to Tuesdays.
It's called the wheel of jargon.

336
00:20:07,560 --> 00:20:12,240
We realize that we often.
Throw around terms and make a

337
00:20:12,240 --> 00:20:14,680
lot of assumptions that
everybody knows what the terms

338
00:20:14,680 --> 00:20:17,400
are.
And we also realize that we have

339
00:20:17,400 --> 00:20:21,240
a lot of new podcasters or
aspiring podcasters that listen

340
00:20:21,240 --> 00:20:23,920
to this show.
It's our responsibility to make

341
00:20:23,920 --> 00:20:27,040
sure that you are in the know,
that you understand what the

342
00:20:27,040 --> 00:20:30,880
heck we're talking about.
So let's introduce our new

343
00:20:30,880 --> 00:20:33,240
segment, the Wheel of Jargon
Wheel.

344
00:20:33,320 --> 00:20:40,040
Of jargon.
There it is.

345
00:20:40,040 --> 00:20:42,240
And now what we'll do is spin
this wheel.

346
00:20:42,240 --> 00:20:48,080
It's got about 25 different
common terms that a podcaster

347
00:20:48,160 --> 00:20:51,120
will probably come across at
some point or another.

348
00:20:51,600 --> 00:20:56,280
A lot of podcast specific terms,
but some that maybe spill

349
00:20:56,280 --> 00:20:59,920
outside of that a little bit,
maybe some common marketing

350
00:20:59,920 --> 00:21:05,480
terms, some common social media
terms, the things that we

351
00:21:05,480 --> 00:21:07,680
interact with a lot as
podcasters.

352
00:21:07,680 --> 00:21:11,840
So let's spin that wheel, see
what it lands on, and we'll do a

353
00:21:11,840 --> 00:21:15,200
bonus round because if it
doesn't land on a specific word,

354
00:21:15,400 --> 00:21:17,560
there was one that was shared
that we got to get into.

355
00:21:18,400 --> 00:21:22,720
Evergreen is what it landed on.
Would anyone like to share?

356
00:21:22,720 --> 00:21:27,200
Does anyone have an idea really?
What does Evergreen mean when we

357
00:21:27,200 --> 00:21:28,080
say that?
No one.

358
00:21:28,080 --> 00:21:30,840
OK, let's go to.
I know the answer but I'm trying

359
00:21:30,840 --> 00:21:32,080
to get other people involved
here.

360
00:21:32,080 --> 00:21:35,040
Let's go to BCBC.
What does Evergreen mean?

361
00:21:35,720 --> 00:21:38,760
Evergreen means there's really
no time stamp on it whenever you

362
00:21:38,760 --> 00:21:41,360
post it, there's really no
expiration date.

363
00:21:41,360 --> 00:21:44,960
You can find that whatever
content is Evergreen is kind of

364
00:21:44,960 --> 00:21:47,600
always useful.
There's no, like I said, it

365
00:21:47,600 --> 00:21:49,720
doesn't expire, It's always
good.

366
00:21:49,720 --> 00:21:53,040
It's there to provide just
constant quality whenever you

367
00:21:53,040 --> 00:21:55,720
need that bit of information.
Perfect.

368
00:21:55,840 --> 00:21:57,320
Nailed it.
Love it.

369
00:21:57,720 --> 00:21:59,280
Ralph thought it was his
Christmas tree.

370
00:21:59,280 --> 00:22:00,720
Yeah, it could be that too,
Ralph.

371
00:22:00,720 --> 00:22:03,880
But his first podcasting goes
not the right one.

372
00:22:04,520 --> 00:22:08,800
So give us a for instance, mark
on whatever green would be.

373
00:22:09,400 --> 00:22:12,000
I'll give first an example of
what it wouldn't be.

374
00:22:12,440 --> 00:22:15,160
Let's say we talk about him
every once in a while.

375
00:22:15,160 --> 00:22:19,760
Steve Burns, the original Blue's
Clues host who's now got a very

376
00:22:19,760 --> 00:22:25,520
popular podcast called Alive.
Let's say he announced today the

377
00:22:25,520 --> 00:22:29,160
podcast is over and we sit and
spend a whole episode talking

378
00:22:29,160 --> 00:22:33,520
about the podcast is over.
His podcast that lives on,

379
00:22:33,520 --> 00:22:36,000
right?
So in three years from now, if

380
00:22:36,000 --> 00:22:38,640
somebody's going through our
catalog and hears that, that

381
00:22:38,640 --> 00:22:42,600
might be an episode now that
they are no longer interested

382
00:22:42,600 --> 00:22:46,280
in, they heard this years ago,
why do they want to listen now?

383
00:22:46,920 --> 00:22:50,800
I'll say if we're having an
episode on things like today,

384
00:22:50,800 --> 00:22:55,560
things that we wish we knew,
that can live on pretty much

385
00:22:55,560 --> 00:23:00,040
forever until the technology
really changes, these stories

386
00:23:00,040 --> 00:23:02,520
are our stories.
They're relevant and they're

387
00:23:02,520 --> 00:23:05,000
helpful to our audience, in my
opinion.

388
00:23:05,720 --> 00:23:09,600
So that makes it Evergreen.
Is that fair, Dr. You can tell

389
00:23:09,600 --> 00:23:13,240
me if you think I no.
I think that's fair, but James

390
00:23:13,240 --> 00:23:15,560
has just joined us and he might
have something to add.

391
00:23:15,560 --> 00:23:16,320
Yeah.
I saw that.

392
00:23:16,320 --> 00:23:19,200
James, welcome back to the
stage.

393
00:23:19,760 --> 00:23:21,760
Loving that you've been joining
us this week.

394
00:23:22,480 --> 00:23:23,840
What did you want to add to all
this?

395
00:23:24,320 --> 00:23:26,880
Happy New Year.
Happy new year, I hate to be

396
00:23:26,880 --> 00:23:29,880
back.
And by the way, it's like -4.

397
00:23:30,280 --> 00:23:31,920
And thanks for people who don't
know you.

398
00:23:31,920 --> 00:23:35,280
Where are you calling in from?
I'm in Edinburgh, Scotland.

399
00:23:35,280 --> 00:23:37,640
We've got some gnarly snowstorms
coming.

400
00:23:37,800 --> 00:23:41,480
But I did want to add on to this
because I obviously did a lot of

401
00:23:41,480 --> 00:23:47,000
sports shows and one thing that
I just to the Evergreen part,

402
00:23:47,720 --> 00:23:50,480
obviously sports shows are based
upon what's happening at that

403
00:23:50,480 --> 00:23:53,280
time.
So it's always important for me

404
00:23:53,480 --> 00:23:57,040
or I felt it was important for
me to get shows out quickly.

405
00:23:57,240 --> 00:24:01,080
So quick to edit, turn around,
get onto the platform and off

406
00:24:01,080 --> 00:24:04,360
you go.
But actually what's quite

407
00:24:04,360 --> 00:24:09,960
amazing is like the WNBA show I
had, for example, that one was

408
00:24:09,960 --> 00:24:13,360
still picking up listeners when
I sold Across the Pond, like

409
00:24:13,360 --> 00:24:18,240
even like the early episodes.
And that kind of struck me

410
00:24:18,720 --> 00:24:21,960
because then I started looking
at the other podcasts and they

411
00:24:21,960 --> 00:24:26,920
were kind of the same, like
you'd still get 20-30 lessons a

412
00:24:26,920 --> 00:24:30,200
week from older podcast
episodes.

413
00:24:30,680 --> 00:24:34,640
So I think the Evergreen part
was something to go back to the

414
00:24:35,720 --> 00:24:39,000
like the start of this show.
Like that was something I didn't

415
00:24:39,280 --> 00:24:42,760
kind of take into account or
realize that like, the content

416
00:24:42,760 --> 00:24:44,760
is going to be Evergreen and
it's going to be out there

417
00:24:44,760 --> 00:24:46,040
forever.
Interesting.

418
00:24:46,040 --> 00:24:49,800
So you're saying even though you
were covering sports content,

419
00:24:50,320 --> 00:24:54,080
you still feel like it's not
outdated, that your audience is

420
00:24:54,080 --> 00:24:56,560
getting stuff out of it?
Is that fair to say?

421
00:24:56,920 --> 00:25:00,320
Yeah, I'd say that's fair to say
because I think, you know, some

422
00:25:00,320 --> 00:25:04,920
of my content was interviews.
So like those episodes

423
00:25:04,920 --> 00:25:09,040
especially do quite well because
of name recognition, like Keirth

424
00:25:09,040 --> 00:25:12,520
Burke, for example.
Like that was quite a big, big

425
00:25:12,520 --> 00:25:17,400
episode for us back on the
original podcast five years ago.

426
00:25:17,840 --> 00:25:20,880
We're still getting lessons just
because of that name recognition

427
00:25:20,880 --> 00:25:23,120
alone.
But even like some of the

428
00:25:23,160 --> 00:25:26,200
episodes around it, even though
you're talking about the NFL

429
00:25:26,200 --> 00:25:29,920
Week 2 in 2022, like even now
and again.

430
00:25:30,240 --> 00:25:34,760
So I think when you have all
this content and people less, or

431
00:25:34,760 --> 00:25:37,040
maybe listening to the new
content that's coming out, and

432
00:25:37,320 --> 00:25:42,480
especially when it's sports or
news, that's kind of of the day.

433
00:25:42,840 --> 00:25:46,640
I thought, genuinely, I thought
once the episode was done and

434
00:25:46,640 --> 00:25:49,040
someone's listened to that and
it's begged for a week, it's

435
00:25:49,040 --> 00:25:50,680
going to be dead.
So I need another one and

436
00:25:50,680 --> 00:25:54,240
another one and another one.
And it took me a while to

437
00:25:54,280 --> 00:25:58,320
realize that I actually didn't
need to just keep producing

438
00:25:58,320 --> 00:26:01,680
content just to keep relevant.
Actually all my previous

439
00:26:01,680 --> 00:26:04,320
episodes were relevant as well.
Thank you, James.

440
00:26:04,320 --> 00:26:07,960
It's funny because I would have
said if somebody said I do a

441
00:26:07,960 --> 00:26:12,400
sports podcast and I talk about
the games that are being played

442
00:26:12,400 --> 00:26:15,800
in the different sports, I would
say that's probably not

443
00:26:15,800 --> 00:26:17,800
Evergreen.
And I think maybe for many

444
00:26:17,800 --> 00:26:21,640
people, many podcasts, it isn't.
But it sounds like maybe James

445
00:26:21,640 --> 00:26:26,920
was providing content that was
able to go further than just

446
00:26:26,920 --> 00:26:29,320
talking about the games.
And people were actually

447
00:26:29,320 --> 00:26:31,920
probably, I know for a fact
people were entertained by the

448
00:26:31,920 --> 00:26:36,200
hosts and the hosts were clearly
sharing more than just recapping

449
00:26:36,520 --> 00:26:39,720
a game.
Sid, I saw you had your hand up

450
00:26:39,720 --> 00:26:41,240
a moment ago.
Did you want to add to this?

451
00:26:41,880 --> 00:26:44,600
My addition to this would be,
and hey, James, it's great to

452
00:26:44,600 --> 00:26:46,400
see you buddy.
I was just talking about a

453
00:26:46,400 --> 00:26:50,000
minute ago, my guest that I
recorded with this week

454
00:26:50,000 --> 00:26:55,560
yesterday was from episode 7 and
that's still available for you

455
00:26:55,560 --> 00:26:57,560
to go listen to you five years
later.

456
00:26:58,080 --> 00:27:00,680
So that's a great definition of
Evergreen.

457
00:27:00,680 --> 00:27:02,400
It's still there.
You can go listen to it.

458
00:27:02,400 --> 00:27:05,240
You can and then go listen to
the new one when it comes out.

459
00:27:05,240 --> 00:27:09,560
So basically lives forever.
I think we have given a fine

460
00:27:09,560 --> 00:27:15,800
definition of Evergreen and
through the bonus around here of

461
00:27:15,800 --> 00:27:18,080
the the wheel of jargon wheel of
jargon.

462
00:27:23,040 --> 00:27:27,400
We won't spin it, but I will say
since the term hosting was

463
00:27:27,400 --> 00:27:31,320
coming up, this is actually one
of the first examples shared

464
00:27:31,320 --> 00:27:35,040
when we as a group talked about
adding this wheel of jargon.

465
00:27:35,800 --> 00:27:39,000
This was a term that came up as
an example that really needs

466
00:27:39,160 --> 00:27:42,800
definition because it gets
thrown around a lot, the word

467
00:27:42,800 --> 00:27:46,960
hosting or host.
And I think as podcasters, you

468
00:27:46,960 --> 00:27:50,560
may think that our mind will
gravitate right to hosting a

469
00:27:50,560 --> 00:27:54,520
podcast or we are the host of
our podcasts.

470
00:27:55,320 --> 00:27:59,720
But there's more to it based on
what BC was sharing earlier.

471
00:27:59,720 --> 00:28:02,960
And again, this obviously this
is for our newer podcasters out

472
00:28:02,960 --> 00:28:06,880
there, hosting is referring to a
hosting platform.

473
00:28:07,400 --> 00:28:12,600
These are platforms like Buzz,
Sprout, Libsyn, Megaphone,

474
00:28:12,760 --> 00:28:16,040
etcetera.
These are places that the way I

475
00:28:16,080 --> 00:28:19,920
often describe it to my clients,
it's like a distribution center

476
00:28:20,560 --> 00:28:24,920
and you add to the distribution
center your episodes one at a

477
00:28:24,920 --> 00:28:30,200
time and those episodes when
they are fully green lit, they

478
00:28:30,200 --> 00:28:32,560
are ready to go.
You have uploaded them, you're

479
00:28:32,560 --> 00:28:36,560
scheduling them or publishing
them for immediate release.

480
00:28:37,000 --> 00:28:39,880
It distributes it to all the
different platforms that you

481
00:28:39,880 --> 00:28:43,800
connect to it.
Some platforms, some hosting

482
00:28:43,880 --> 00:28:46,200
platforms will do a lot of that
for you.

483
00:28:46,200 --> 00:28:48,440
Some of them you have to do a
lot of it manually, but

484
00:28:48,440 --> 00:28:53,720
ultimately, most people, this is
the way that we get our podcasts

485
00:28:53,720 --> 00:28:56,040
out there.
There are some people that host

486
00:28:56,040 --> 00:29:01,040
their own podcast distribution
through their own websites.

487
00:29:01,600 --> 00:29:04,360
That can take up a lot of
storage pretty quickly.

488
00:29:04,720 --> 00:29:06,760
That's what a hosting platform
is.

489
00:29:06,760 --> 00:29:09,640
I don't know if anybody else, if
you feel like I botched it or

490
00:29:09,640 --> 00:29:11,560
you want to add something to it,
now's your chance.

491
00:29:11,560 --> 00:29:14,360
Otherwise, we can move on to the
next question.

492
00:29:14,760 --> 00:29:19,280
Why did you start a podcast?
What was it that drew you?

493
00:29:19,560 --> 00:29:24,600
To podcasting because it's cool.
For me, it was being a long time

494
00:29:24,600 --> 00:29:29,320
listener of this one podcast and
then having the ability to be

495
00:29:29,320 --> 00:29:32,440
part of the conversation.
I just thought was amazing.

496
00:29:32,680 --> 00:29:36,360
And that was it.
It was more of a holy cow.

497
00:29:36,360 --> 00:29:40,520
They read my feedback on the air
and then I became part of the

498
00:29:40,760 --> 00:29:43,040
Patreon group.
And then you're like, hey, do

499
00:29:43,040 --> 00:29:46,440
you want to guest?
And the rest is history.

500
00:29:46,800 --> 00:29:49,880
Thank you, Alex, I think a lot
of us get into podcasting

501
00:29:49,880 --> 00:29:53,600
because we just get that bug
after hearing other podcasts,

502
00:29:53,600 --> 00:29:56,680
maybe appearing as a guest on
another podcast.

503
00:29:56,960 --> 00:30:01,640
That's a common way to get
hooked on podcasting BC What got

504
00:30:01,640 --> 00:30:05,080
you into podcasting?
So I come from a radio

505
00:30:05,080 --> 00:30:08,560
background and I always kind of
joke and say radio had no

506
00:30:08,560 --> 00:30:11,120
interest in me.
I was with a pretty big company

507
00:30:11,120 --> 00:30:13,840
for a few years and I was even
willing to try to relocate to

508
00:30:13,920 --> 00:30:18,000
Anchorage, AK to get some kind
of radio spot for the first

509
00:30:18,000 --> 00:30:21,280
time.
Kept getting ghosted and I felt

510
00:30:21,280 --> 00:30:23,360
like there was still a
conversation I wanted to have

511
00:30:23,360 --> 00:30:25,720
and facilitate that I didn't
hear anywhere else.

512
00:30:26,040 --> 00:30:31,320
So I finally 2019 looked into
podcasting, hit the mic with my

513
00:30:31,320 --> 00:30:35,440
own idea and concept for the
first time and I was like Yep,

514
00:30:35,480 --> 00:30:37,680
this is this is it for me, this
works.

515
00:30:38,400 --> 00:30:43,000
Thank you BC Ashley, what got
you into podcasting?

516
00:30:43,320 --> 00:30:47,680
I got into podcasting because in
a past life, I used to drive

517
00:30:47,680 --> 00:30:51,880
about 10 to 15 hours a day, and
I listened to podcasts while I

518
00:30:51,880 --> 00:30:54,080
was driving and I fell in love
with them.

519
00:30:54,640 --> 00:30:57,400
And during COVID, I was forced
to come home.

520
00:30:57,400 --> 00:31:01,600
I was touring around Florida.
I figured this is the best time

521
00:31:01,600 --> 00:31:05,360
to finally do this, to make a
show that celebrates the

522
00:31:05,360 --> 00:31:09,480
creative spirit of Florida and
also documents the progress we

523
00:31:09,480 --> 00:31:11,240
have.
We were all recovering from the

524
00:31:11,240 --> 00:31:14,200
devastation of Hurricane
Michael.

525
00:31:14,640 --> 00:31:18,480
And also I was working on a
radio show with the guy that

526
00:31:18,480 --> 00:31:23,480
produced my record at the time,
and we showcased original music

527
00:31:23,480 --> 00:31:27,280
from the county that we live in.
And when COVID happened, that

528
00:31:27,280 --> 00:31:29,800
got shut down.
And because of copyright

529
00:31:29,800 --> 00:31:33,280
reasons, I wasn't able to
continue that show in the way

530
00:31:33,280 --> 00:31:36,960
that we had originally intended.
But I figured I could start a

531
00:31:36,960 --> 00:31:40,440
podcast and have conversations
with the songwriters.

532
00:31:40,760 --> 00:31:44,720
Yep, I remember Ashley and yeah,
so cool the way that you

533
00:31:44,720 --> 00:31:49,120
started, meaning just so cool
that you wanted to do something

534
00:31:49,160 --> 00:31:53,840
to help the community, to feel
connected to the community and

535
00:31:53,840 --> 00:31:56,480
you built it around that.
I think that's just a really

536
00:31:56,480 --> 00:32:00,480
cool way and also somewhat
common way that people get

537
00:32:00,480 --> 00:32:04,280
started.
Sometimes tragedy and I'll just

538
00:32:04,280 --> 00:32:08,080
say negative experiences.
The catalyst to starting a

539
00:32:08,080 --> 00:32:11,120
podcast because we've been
through something and we've come

540
00:32:11,120 --> 00:32:15,440
out on the other side and now we
want to share.

541
00:32:15,440 --> 00:32:17,840
We want to help others who might
be going through it.

542
00:32:17,960 --> 00:32:21,240
Thank you.
Ashley James, please tell us

543
00:32:21,600 --> 00:32:25,880
what got you into podcasting.
I'd listened to the podcasts for

544
00:32:26,000 --> 00:32:29,960
quite a few years and then I
never really thought about start

545
00:32:29,960 --> 00:32:30,920
one.
Not at all.

546
00:32:31,280 --> 00:32:32,480
I thought it was for famous
people.

547
00:32:32,840 --> 00:32:38,240
And then a couple of my buddies
set up a podcast and as they set

548
00:32:38,240 --> 00:32:43,080
it up, they did a sports
podcast, obviously, and they did

549
00:32:43,080 --> 00:32:46,760
British sports mostly.
And then they would do this like

550
00:32:46,760 --> 00:32:50,200
American segment and they would
botch it every week.

551
00:32:50,600 --> 00:32:53,880
So I kept offering to like, hey,
why don't you let me do your 10

552
00:32:53,880 --> 00:32:55,880
minute American segment?
At least I know what I'm talking

553
00:32:55,880 --> 00:32:58,840
about.
But they kept rejecting me.

554
00:32:59,520 --> 00:33:01,920
And that was kind of hard taking
that rejection.

555
00:33:02,280 --> 00:33:05,360
So one day I just googled
because I was really annoyed.

556
00:33:05,480 --> 00:33:07,560
I was like, one day I just
googled, how do you set up a

557
00:33:07,560 --> 00:33:11,680
podcast?
And I think within about an

558
00:33:11,720 --> 00:33:17,680
hour, I had a really crappy
logo, I had an RSS feed, I had a

559
00:33:17,680 --> 00:33:21,960
hosting platform, and I was good
to go and I recorded my first

560
00:33:21,960 --> 00:33:24,600
episode the next night.
I'd lead all.

561
00:33:24,600 --> 00:33:27,680
I had this plan.
I was going to have to monologue

562
00:33:27,680 --> 00:33:32,040
because I was doing it myself.
And I just kind of got hooked

563
00:33:32,320 --> 00:33:37,040
after my SO4 because I did my
first interview and I was like,

564
00:33:37,040 --> 00:33:40,040
this is what I want to do.
Thank you, James.

565
00:33:40,400 --> 00:33:41,480
I appreciate that.
All right.

566
00:33:41,480 --> 00:33:43,040
And I'm going to keep things
going.

567
00:33:43,400 --> 00:33:48,080
Let me check in with Ralph.
Ralph, tell us what got you

568
00:33:48,080 --> 00:33:50,520
started.
So I'm going to pivot and I hope

569
00:33:50,520 --> 00:33:52,800
it's OK.
Mark, the reason that we're

570
00:33:52,800 --> 00:33:55,840
asking this question, why, I
think that's important to get

571
00:33:55,840 --> 00:33:56,960
into as well.
Yeah, go for it.

572
00:33:56,960 --> 00:34:01,000
And that is the why is so
critically important because if

573
00:34:01,000 --> 00:34:05,280
you don't know your why and you
don't understand the deepness of

574
00:34:05,280 --> 00:34:08,000
your why at the front end,
you're going to do 7 episodes

575
00:34:08,000 --> 00:34:10,159
and you're going to stop.
And that's the thing that I see

576
00:34:10,159 --> 00:34:13,120
so many people get into pod fade
again, a jargon turn.

577
00:34:13,120 --> 00:34:16,520
But when they stop podcasting
because they haven't really

578
00:34:16,520 --> 00:34:19,760
settled on the why.
And I am just one of those

579
00:34:19,760 --> 00:34:23,280
people that believes you've got
to really get your why nailed

580
00:34:23,280 --> 00:34:25,880
down because it drives so much
of what you're doing.

581
00:34:26,040 --> 00:34:29,280
And it was such an obstacle for
me because when I first started,

582
00:34:29,719 --> 00:34:33,199
I was not real clear on my why.
And because I wasn't real clear

583
00:34:33,199 --> 00:34:36,840
on my why, I didn't really
understand who I was talking to.

584
00:34:37,199 --> 00:34:41,320
And that why is so very mission
critical to understand the rest

585
00:34:41,320 --> 00:34:44,199
of what you're going to unwind
as you enter into this

586
00:34:44,199 --> 00:34:46,840
podcasting journey.
So if you're new to this, if

587
00:34:46,840 --> 00:34:49,080
you're listening to this right
now, you're thinking I really

588
00:34:49,080 --> 00:34:53,159
have a passion for this, dig
into that why and really uncover

589
00:34:53,159 --> 00:34:56,199
what that looks like for you
because that is going to be your

590
00:34:56,199 --> 00:34:58,680
sense of strength as you do get
on this journey.

591
00:34:59,360 --> 00:35:00,320
Yeah.
Thank you, Ralph.

592
00:35:00,320 --> 00:35:03,200
So then let me ask you, what was
your why?

593
00:35:03,840 --> 00:35:07,080
When I first started my why, my
why was that I saw so many

594
00:35:07,080 --> 00:35:09,560
people who live in financial
shame.

595
00:35:09,840 --> 00:35:12,160
They've made bad decisions.
And I was like, you know what?

596
00:35:12,320 --> 00:35:14,520
I'm an accountant.
I got 30 years of experience

597
00:35:14,520 --> 00:35:16,760
doing this.
I've got a degree, a master's

598
00:35:16,760 --> 00:35:19,760
degree in business, and I make
those same mistakes.

599
00:35:20,040 --> 00:35:22,480
So I thought to myself, you
know, I can help that person

600
00:35:22,480 --> 00:35:25,080
that's out there struggling.
The person's out there and says,

601
00:35:25,080 --> 00:35:27,480
oh, I'm bad with money.
I can never get this right.

602
00:35:27,720 --> 00:35:31,240
So my why was to connect with
that one person who I can help

603
00:35:31,240 --> 00:35:33,920
them out with just one tip for
today to make their life a

604
00:35:33,920 --> 00:35:36,120
little easier.
I love that.

605
00:35:36,240 --> 00:35:41,160
Thank you, Ralph and I will go
and check in with Jonathan.

606
00:35:41,400 --> 00:35:44,720
Jonathan, did you want to share
what got you into podcasting?

607
00:35:44,720 --> 00:35:47,520
Your why?
I will start with kind of my why

608
00:35:47,520 --> 00:35:52,880
with my story Lab podcast,
which, you know, is tied to why

609
00:35:52,880 --> 00:35:55,560
I do what I do in my business,
which is helping people, you

610
00:35:55,560 --> 00:35:57,800
know, show up on social media,
share their story because

611
00:35:57,800 --> 00:36:01,200
stories are powerful and they
can change the world.

612
00:36:01,200 --> 00:36:06,160
And that's, you know, my story
ties back into me getting

613
00:36:06,160 --> 00:36:10,840
attacked in, you know, a pretty
violent crime in Boston.

614
00:36:10,840 --> 00:36:15,920
But me being able to change the
direction of where things went

615
00:36:15,960 --> 00:36:19,280
after that is what's really,
what really drives me every day

616
00:36:19,280 --> 00:36:23,400
to help share people's stories.
So my podcast Story Lab is about

617
00:36:23,960 --> 00:36:27,160
letting people see that their
story matters and that they can

618
00:36:27,160 --> 00:36:29,040
share it and make a difference
in the world.

619
00:36:29,040 --> 00:36:33,080
So that's what what I what I'd
love to do is just help people

620
00:36:33,080 --> 00:36:35,720
show up and make that difference
they want to make.

621
00:36:36,320 --> 00:36:40,080
Thank you Jonathan, is there
anybody else that wants to add

622
00:36:40,080 --> 00:36:44,440
on, share a little bit about
your back story with podcasting?

623
00:36:44,680 --> 00:36:46,640
And I've shared mine so many
times.

624
00:36:46,640 --> 00:36:50,520
I will make mine so brief.
But my story is, is that I was

625
00:36:50,520 --> 00:36:53,280
passionate and still am fantasy
football player.

626
00:36:53,280 --> 00:36:57,160
James knows that I love fantasy
football, love, love it every

627
00:36:57,160 --> 00:36:58,720
year, look forward to it every
year.

628
00:36:58,720 --> 00:37:02,920
And most of the most Sundays you
will find me at home on my

629
00:37:02,920 --> 00:37:06,960
couch, much to my wife's dismay
at the time.

630
00:37:06,960 --> 00:37:09,400
This, remember this is like over
20 years ago.

631
00:37:09,440 --> 00:37:14,360
There were very few podcasts out
there, but I did find a couple

632
00:37:14,360 --> 00:37:17,720
that were doing it, doing the
fantasy football advice thing.

633
00:37:18,160 --> 00:37:24,120
And I felt like it was basically
2 worlds colliding my love and

634
00:37:24,120 --> 00:37:28,600
passion for talk radio and
fantasy football and that was

635
00:37:28,600 --> 00:37:30,160
it.
Once I saw that people were

636
00:37:30,160 --> 00:37:34,480
doing it, I had to do it too
because I always wanted to be on

637
00:37:34,480 --> 00:37:37,600
the air.
I always wanted to have my own

638
00:37:37,600 --> 00:37:41,040
show and I loved football, so
why not?

639
00:37:41,040 --> 00:37:44,320
And I grabbed somebody that was
a part of a community that I was

640
00:37:44,320 --> 00:37:46,960
a part of and we were on our
way.

641
00:37:47,440 --> 00:37:49,360
And you know, then now here I
am.

642
00:37:49,560 --> 00:37:53,040
I'm not talking fantasy anymore
and I'm talking podcasting,

643
00:37:53,040 --> 00:37:56,680
another big passion of mine over
the course of the past 20 plus

644
00:37:56,880 --> 00:37:59,240
years.
Anyone want to share that's on

645
00:37:59,240 --> 00:38:00,760
stage?
Anything going on in the chat?

646
00:38:00,760 --> 00:38:03,560
Because I know that earlier I
saw Dave had shared when we were

647
00:38:03,560 --> 00:38:06,240
talking about Evergreen, Dave
was sharing how a news podcast

648
00:38:06,240 --> 00:38:08,640
similarly to how I was thinking
about sports.

649
00:38:09,040 --> 00:38:13,360
A news podcast would be another
example of a non Evergreen

650
00:38:13,440 --> 00:38:16,000
podcast BC did you want to say
something?

651
00:38:16,240 --> 00:38:18,920
I was just going to say one of
the fun little bonuses of

652
00:38:18,920 --> 00:38:21,800
podcasting is that you don't
have to follow every single FCC

653
00:38:21,800 --> 00:38:24,800
regulations so you can curse up
a storm and not get in trouble.

654
00:38:26,200 --> 00:38:28,640
Yeah, that is your freedom to do
so.

655
00:38:29,080 --> 00:38:34,720
We've usually, sometimes we let
some profanity squeeze by, but

656
00:38:34,720 --> 00:38:36,760
ultimately we usually bleep it
out.

657
00:38:37,520 --> 00:38:41,560
And I just do that because it's
not necessary for this kind of

658
00:38:41,560 --> 00:38:43,920
show.
And I think about parents who

659
00:38:43,920 --> 00:38:47,880
might be driving and listening
as they're thinking about

660
00:38:47,880 --> 00:38:50,520
starting or growing their
podcast and they may have kids

661
00:38:50,520 --> 00:38:52,920
in the car.
And this isn't the type of show

662
00:38:52,920 --> 00:38:57,600
that profanity really is that
necessary for that I've.

663
00:38:57,680 --> 00:38:59,760
Been a good girl.
You have.

664
00:39:00,600 --> 00:39:03,080
OK, that's I want it just I
just.

665
00:39:03,160 --> 00:39:05,080
Want to?
I'm usually the one that screws

666
00:39:05,080 --> 00:39:09,280
it up.
Jonathan and Dr. both they

667
00:39:09,280 --> 00:39:13,360
freely use bad language, but not
here on this show.

668
00:39:13,360 --> 00:39:14,960
And yeah, sometimes Jonathan
slips.

669
00:39:16,040 --> 00:39:18,920
She got her digging about
Android, so she's happy.

670
00:39:19,080 --> 00:39:20,440
That's right.
That's right, Alex.

671
00:39:20,720 --> 00:39:23,040
Yes.
Lastly, what's a mistake you

672
00:39:23,040 --> 00:39:28,040
made early on that you'd save
someone from if you could?

673
00:39:28,360 --> 00:39:32,960
I have two little ones. 1 is not
realizing the importance of

674
00:39:32,960 --> 00:39:36,800
backups.
I learned in school that if 3

675
00:39:36,800 --> 00:39:40,440
backups aren't made then the
recording doesn't exist and I

676
00:39:40,440 --> 00:39:42,720
didn't heed that advice and I
lost some stuff.

677
00:39:43,120 --> 00:39:47,360
And the other one is I started
with not the best microphone for

678
00:39:47,360 --> 00:39:50,240
podcasting.
It wasn't a blue at Yeti but it

679
00:39:50,240 --> 00:39:54,680
was a condenser mic and you
really need a cardioid dynamic

680
00:39:54,680 --> 00:39:58,080
mic if you're doing a solo
podcast in a non studio

681
00:39:58,080 --> 00:40:01,440
environment.
Ashley just gave me some new

682
00:40:01,440 --> 00:40:04,440
things to add to the wheel of
jargon.

683
00:40:04,640 --> 00:40:08,720
I was just going to say those
are some pretty good jargon

684
00:40:08,760 --> 00:40:10,480
words.
I will add it to the wheel.

685
00:40:10,480 --> 00:40:14,240
Right now I'm calling it
condenser versus dynamic.

686
00:40:14,920 --> 00:40:18,800
We will get to that for sure.
Might as well add like pickup

687
00:40:18,800 --> 00:40:21,400
patterns there too.
Pickup patterns.

688
00:40:21,960 --> 00:40:25,560
Now that one doesn't come up in
this room very often, but I will

689
00:40:25,560 --> 00:40:28,360
add it in there and I'm going to
put in parentheses BC.

690
00:40:28,360 --> 00:40:31,280
So if it lands, we're going to
go right to BC for that sounds.

691
00:40:31,680 --> 00:40:34,440
Good.
OK, go for it, Sid.

692
00:40:34,960 --> 00:40:39,040
Is it OK if I of course BC
brought up something and he put

693
00:40:39,040 --> 00:40:41,240
it in the chat too that I'm
thinking about?

694
00:40:41,240 --> 00:40:48,200
It is, you know, with the advent
of so much misinformation being

695
00:40:48,200 --> 00:40:53,560
spread in the world, do we feel
like that there might be FCC

696
00:40:53,560 --> 00:40:56,240
regulations coming to podcasting
anytime soon?

697
00:40:56,800 --> 00:41:00,320
The FCC does television, radio
and nothing.

698
00:41:00,320 --> 00:41:01,760
There's no guidelines for
podcasting.

699
00:41:01,760 --> 00:41:03,880
You can do whatever you want to.
You can say whatever you want

700
00:41:03,880 --> 00:41:08,200
to, but there is so much
misinformation being shared in

701
00:41:08,200 --> 00:41:11,440
the world right now.
Do we feel like there is ever

702
00:41:11,520 --> 00:41:14,120
opportunity that the FCC is
going to start trying to

703
00:41:14,120 --> 00:41:17,800
regulate podcasting?
I know this is a big topic, but

704
00:41:17,800 --> 00:41:20,960
when you think about all the
misinformation being spread and

705
00:41:20,960 --> 00:41:25,720
things like Meta and other apps
are doing to validate

706
00:41:25,720 --> 00:41:28,840
information and to Fact Check
people, do we feel like that

707
00:41:29,120 --> 00:41:32,000
there might be FCC regulations
come to podcasting?

708
00:41:32,480 --> 00:41:35,440
I have not heard anything
specific on that.

709
00:41:35,440 --> 00:41:37,960
I think that that's always
bounced around.

710
00:41:38,240 --> 00:41:41,240
It's been for years, I think,
but I, I don't think there are

711
00:41:41,240 --> 00:41:44,960
any plans that I've heard about.
And I just was sitting here

712
00:41:44,960 --> 00:41:47,320
thinking, and would that really
make a difference?

713
00:41:47,840 --> 00:41:50,800
Because like you just said, I
agree with you.

714
00:41:50,800 --> 00:41:53,040
I think there's a lot of
misinformation out there and

715
00:41:53,040 --> 00:41:55,720
some of that comes from
mainstream media.

716
00:41:55,920 --> 00:42:01,560
And that's somebody that the
FCC, the FCC is, is what, what,

717
00:42:01,600 --> 00:42:04,160
how do I want to put it?
Paying paying close attention to

718
00:42:04,520 --> 00:42:07,040
and I don't see anything really
changing in that regard.

719
00:42:07,360 --> 00:42:09,400
So I don't know.
I don't know.

720
00:42:10,200 --> 00:42:14,040
A governing body for podcasting
certainly scares me.

721
00:42:14,640 --> 00:42:17,840
I think that's part of its charm
is that it really truly

722
00:42:17,840 --> 00:42:20,480
represents freedom of speech in
my opinion.

723
00:42:21,040 --> 00:42:23,320
BC if you have any thoughts feel
free to chime in.

724
00:42:23,320 --> 00:42:25,600
And if not, if you want to
answer the the last question of

725
00:42:25,600 --> 00:42:27,920
the day, go for it.
I mean, I understand, Yeah,

726
00:42:27,920 --> 00:42:30,000
it'll probably happen.
As long as it doesn't mess with

727
00:42:30,000 --> 00:42:33,480
my need to vent my spirit then
I'm OK.

728
00:42:33,480 --> 00:42:35,480
But I was going to answer what
was the question again.

729
00:42:35,920 --> 00:42:40,840
An early mistake or facepalm
moment that you've made in your

730
00:42:40,840 --> 00:42:44,800
podcasting career?
Don't necessarily kick off your

731
00:42:44,800 --> 00:42:49,640
podcasting experience doing a
weekly show, especially if you

732
00:42:49,640 --> 00:42:52,360
convince yourself to kick off
your experience as a video

733
00:42:52,360 --> 00:42:54,680
podcaster.
That's a lot of work, especially

734
00:42:54,680 --> 00:42:58,240
if you don't have the budget for
a producer or Riverside or

735
00:42:58,240 --> 00:43:02,640
whatever else to help you out.
Take it slow, start monthly,

736
00:43:02,880 --> 00:43:08,240
build yourself into it.
Thank you BC and because we are

737
00:43:08,240 --> 00:43:11,160
running short on time, I want to
remind everybody first two

738
00:43:11,160 --> 00:43:12,880
things.
One, tomorrow is news and

739
00:43:12,880 --> 00:43:14,880
comment.
We are talking about all the

740
00:43:14,880 --> 00:43:18,520
headlines going around the world
about in as far as podcasting is

741
00:43:18,520 --> 00:43:20,840
concerned.
So anything that affects you as

742
00:43:20,840 --> 00:43:24,200
a podcaster, we're going to try
to hit as many as we can and

743
00:43:24,200 --> 00:43:28,600
discuss those headlines.
And then on Thursday, we are

744
00:43:28,600 --> 00:43:30,440
going to be doing another
evaluation.

745
00:43:30,440 --> 00:43:33,440
This is somebody who has been to
the podcasting morning chat

746
00:43:33,440 --> 00:43:35,760
before.
Not often, but I know she's been

747
00:43:35,760 --> 00:43:40,800
here once or twice.
Her name is Renee Renee Friedman

748
00:43:40,800 --> 00:43:45,640
Watts, and her show that we're
evaluating is called Better Call

749
00:43:45,800 --> 00:43:49,240
Daddy, and it's a podcast for
people who love stories.

750
00:43:49,480 --> 00:43:52,520
Rena interviews a wide range of
guests, from influential

751
00:43:52,520 --> 00:43:56,360
business leaders to unexpected
and controversial voices, with

752
00:43:56,360 --> 00:44:00,200
Nothing Censored.
And the little gimmick, for lack

753
00:44:00,200 --> 00:44:03,080
of a better word, and why it's
called Better Call Daddy, is.

754
00:44:03,080 --> 00:44:07,320
After each interview, Rena's
father chimes in with his own

755
00:44:07,320 --> 00:44:11,120
words of wisdom, adding another
layer to the conversation and

756
00:44:11,120 --> 00:44:13,320
the episode we're specifically
evaluating.

757
00:44:13,320 --> 00:44:18,840
Tomorrow of Better Call Daddy is
with her guest, the late Jerry

758
00:44:18,840 --> 00:44:22,440
Springer, and this was recorded
a couple years ago, Clearly.

759
00:44:22,440 --> 00:44:25,680
And Rena previously worked on
The Jerry Springer Show, which

760
00:44:25,680 --> 00:44:29,280
adds a unique context and
history to the conversation.

761
00:44:29,400 --> 00:44:32,080
We'll break down the concept,
the storytelling, the flow, and

762
00:44:32,080 --> 00:44:35,920
the overall impact and share
live constructive feedback.

763
00:44:36,520 --> 00:44:40,560
We'll include links to Better
Call Daddy and this episode in

764
00:44:40,560 --> 00:44:44,240
the show notes if you want to
listen to the episode before we

765
00:44:44,240 --> 00:44:45,960
talk about it.
And if not, don't worry about

766
00:44:45,960 --> 00:44:47,920
it.
We play clips and we talk all

767
00:44:47,920 --> 00:44:51,640
about it to keep you in the loop
and understanding what we're

768
00:44:51,640 --> 00:44:55,520
talking about.
So all of that said, we are back

769
00:44:55,520 --> 00:44:57,560
tomorrow at 7:00 AM.
Eastern doing the news and

770
00:44:57,560 --> 00:44:59,280
comment thing.
So come join us live on

771
00:44:59,280 --> 00:45:00,920
Clubhouse.
And if you can't, you can pick

772
00:45:00,920 --> 00:45:04,360
up the podcast just a couple
hours later at Podcasting

773
00:45:04,360 --> 00:45:09,440
morning chat.com.
So until tomorrow, make it a

774
00:45:09,440 --> 00:45:11,840
great day everybody take care.