TikTok, Threads, and Rode: The New Era of Podcasting Is Here

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Good morning podcasting Morning
chat.

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Today is Wednesday, November
12th, 2025, and today Metis

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Threads is targeting podcasters,
Tik Tok's teaming up with I

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Heart in the podcasting space
and road drops new creator gear,

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plus more stories in today's
news and comment.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching this via

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podcast chatter, YouTube, please
share this episode with a fellow

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podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning chat.

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Thank you so much for being
here.

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I am your host, Mark Ronic and
on stage with me.

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Well, we've got a full house.
We've got Jonathan Howard, Dr.

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Faye, Sid Meadows, producer
Ashley Feller, Nick Naulback,

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and Phil Better.
Also, Ralph is on stage joining

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us and Gil Dormius is joining
us.

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Gil is here This morning.
I asked him to join us because

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he tipped me off to a piece of
news what I teased at the very

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beginning here.
Rd. has some new gear that I

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know Gil is particularly excited
about and I think a lot of

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podcasters are probably excited
about it as well.

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So we will get into that with
Gil.

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And of course, Gil, you are
always welcome to join any part

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of today's conversation, so
don't be shy and official.

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Good morning to you, Gil.
How are you?

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Hey, good morning, Mark.
Good morning, everybody.

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Welcome.
Good to have you here.

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And before we dive into today's
news, by the way, thank you.

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I see David Griffith is here.
Great to see you, David, as well

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as seeing Greg and Bez in the
audience as well.

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Thank you for being here bright
and early and leading the charge

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this morning in our live
audience.

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So before we dig in, want to
remind you that tomorrow is our

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evaluation episode and we are
evaluating the podcast Exam Room

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Nutrition.
This is hosted by Colleen Sloan,

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who's a physician's assistant
and registered dietitian, and

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the podcast is all about helping
medical professionals give

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better nutritional guidance to
their patients and improve

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outcomes.
Something actually that I,

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something you may not know about
Me and especially my wife,

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really believe that nutrition is
such an important part of our

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health.
And where I'm really going with

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this is that we sometimes feel
like some of the medical

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professionals out there aren't
focusing enough on nutrition.

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So this is a, in my opinion, a
much needed podcast.

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And as I mentioned, the target
audience is healthcare

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professionals, including
doctors, physicians, assistants

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and nurses.
So we'll be digging into her

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half hour episode and it isn't.
As Dr. pointed out the other

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day, this is an interview
format, first in our series to

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evaluate.
We've had three other shows that

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we've evaluated so far and
they've all been solo.

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So this will be a fun one and
really interesting stuff.

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I did listen through for the
first time yesterday and plan on

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doing it again and finishing up
my notes for the evaluation.

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So join us, we'll put a link in
the show notes if you want to

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listen to the episode and play
along.

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And if you don't want to listen
to the episode but you still

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want to play along, just join us
tomorrow, 7:00 AM Eastern live

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or at podpage.com/PMC when we
drop the podcast episode.

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I learned stuff.
Yeah.

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Listening to it, I thought. 100%
now.

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Bite your tongue and I'm going
to say to Sid too, bite your

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tongue because I know you want
to share, but please go ahead

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and share, just not too much.
I wasn't going to give any

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spoilers, but I have a question.
When people submit their, I

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don't know if they're submitting
a form or they request, do they

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share with you, like what their
biggest problem is or what their

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challenge is or what they're
hoping to accomplish by having

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us review the podcast?
I do ask them for that in their

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evaluation or their application
form.

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I asked them if there's anything
in particular that they're

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looking for as far as advice
goes, I think I provided that to

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you guys and I can, I can share
tomorrow on the show the

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specifics.
But as far As for you guys who

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are doing the evaluating with
me, I'll make sure you have that

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before.
I haven't opened the form yet,

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I've only listened to the show
if it's in the form and I

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haven't seen it, but I was
certainly liked in no.

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Like what was her goal or what
is her goal or something to that

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effect.
It would just help me a little

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bit.
Yeah, you got it.

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I will make sure you see that I
might probably, it might be on

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the form that I gave you guys
about our podcast that we're

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evaluating.
So I'll share more tomorrow.

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And thank you all in advance for
playing along.

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Looking forward to this.
These have been some of my

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favorite episodes of the
podcasting morning chat, and I

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think tomorrow will be another
fine addition to this evaluation

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series.
So let's get get into today's

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news and comment.
And yes, by the way, Nick says

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it's there in the form that I
shared with the team, so you'll

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be able to see a little more as
to what she's looking for for

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her evaluation.
OK, so today, let's start with

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some podcast data as we normally
do on News and Comment Day.

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This is as of yesterday,
November 11th.

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The number one podcast on Apple
specifically is The Daily by the

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New York Times.
Also total podcast episodes

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posted over the past week,
309,943, which is down just .7%

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from the previous week.
And here's another one I'll

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throw out at you.
New episodes published in the

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last 30 days. 1.5 million,
almost 1.6 million, which,

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interesting enough, I guess.
Compiling a data of 30 days

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worth of podcasts, it's down
21.9% from the previous month.

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Not sure why.
Can't tell you.

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All right, Dr. I'm coming to you
with your Spotify top five

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lists.
You've got two of them.

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Go for it.
Yeah.

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All right #5 is the daily #4 is
Crime junkie #3 where's the

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timpani?
There it is.

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The Tucker Carlson show #2 is
this past weekend Theo Long?

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And the number one is the Joe
Rogan Experience.

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So that's the top five overall
on Spotify.

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What category did you pick for
your next top five list?

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Well, the random chart of the
week is hobbies.

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Nice.
Now I want you to kind of get a

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sense of the range of hobbies
that are represented on this

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list.
So #5 is Scoop and Scale, an

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equine podcast mostly about
nutrition #4 is Oedipus

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ridiculous #3 is sports cards
nonsense.

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Number 2 is gun talk and the
number one is Collector's Corner

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with Jimmy Starr.
And you started listening to

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that episode or one of those
episodes?

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Yes, he was one number one.
These are like really short,

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like 8 minutes, you know, and
there's about four minutes of

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advertising.
And it's a man who well, he was

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talking about the action figures
from Quest.

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And then there was another
episode.

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He was talking about the action
figures from that Burger King

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gave out for one of the
promotion movie promotions.

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Yeah, one, like one of their.
I know it's not a Happy Meal,

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but it's their version of the
Happy Meal.

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The old toys that were thrown in
there.

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Yeah, that's cool.
The collector.

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So he's collecting lots of
stuff.

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Yeah.
Sid, why did you give us Sid

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gave us the death emoji.
How come you gave us the death

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emoji, Sid?
Why do you think I gave the

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death emoji?
Because what, you're not into

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collector stuff?
No 4 minutes of ads in an 8

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minute episode?
Are you kidding me?

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That absolutely was bad.
The death emoji.

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Agreed. 2 minutes before and two
minutes after it was left pretty

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bad.
Yeah.

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And you know what?
Speaking of top five, the

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podcast Morning Chat has made
the top five list this week.

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We're actually #4 on the Good
pods in their How to Indie

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Podcasts category.
Yeah, yeah, yeah.

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Fanfare.
I know I needed the fanfare, and

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I don't have it handy.
Actually, I should have that

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handy.
Where is it?

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I have to play it now.
Do I have it somewhere?

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Let me see.
Did I get rid of it?

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I think.
I think I got rid of it.

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Darn it.
Oh, wait.

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No.
Yeah, I got rid of it.

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Darn it.
I got to do better with my

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sounds.
Thank you.

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Thank you.
Jonathan did that.

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Thank you.
I forgot that we have sound

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effects here on clubhouse.
So yes, I'm cheering.

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Love it.
Love it.

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Yeah, so good.
Good on us.

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Good to see and I think we're
that's on there specifically on

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there how to indie charts.
And I think we are somewhere

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around top 25 in their overall
how to category, not just indie

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podcast, but all podcasts.
We are on their top 25 ish list.

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I can't remember off the top of
my head exactly what number.

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So good on us and thank you to
all of you who helped make this

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show go round, including those
of you who are active listeners

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of the podcasting morning chat.
Thank you because you're the

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ones that are getting us up
there in the charts and we

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appreciate it.
Let me give you some events

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coming up around the world of
podcasting that you may be

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interested in.
First, tomorrow at 1:00 PM

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Eastern Time, podcast, Growth in
the Age of AI.

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This is hosted by female
entrepreneurs Business and

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Podcasting Society.
It is a paid event and we will

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put a link to it in the show
notes if that is of interest to

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you.
Also, DRI know you're about to

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go start cooking some breakfast,
but do you want to share your I

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Do your thing that's coming up
tomorrow?

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The meet up and match up with
podcasters, speakers and authors

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and I am Co hosting it this week
and again next week.

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So Thursday November 13th, 4:00
PM to 5:00 30 it says 529.

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I know it says on our sheet here
529, I don't know why, but I

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guess they're going to end at
529 that's.

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Eastern Time and this week's
topics are because you know,

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every week they change topics.
And so this week's topics are

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the arts, entertainment, sports,
outdoors, travel and tourism.

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And of course, like always, if
you just put in PMC as the

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discount code, you will get in
for free.

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And you know what it is I'd I'd
like to think that it is getting

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bigger and bigger because we're
promoting it every week.

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But I got to say there is
getting bigger and bigger every

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week.
So it's very awesome to see.

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Indeed, very cool and I will do
my best to be there and be a

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part of that Dr. because I'm
going to support you as best I

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can.
So let's try to do that if we

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can.
It is free for us if we use like

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you said that code PMC for
podcasting morning chat.

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Can I give just a little hint?
The link that will be in the

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show notes, you click on it,
it's going to bring you to the

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page that has $10 da da da da.
Go ahead and click on Get my

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ticket or something like that.
That will bring you to the page

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where you put in the PMC
discount code and then it will

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read as 0.
Awesome, and I've also put it in

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the chat here live on Clubhouse
if anybody wants to get a jump

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on that.
Very cool.

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And by the way, since I said
hello to a few people who joined

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us earlier, Jen, Michael, Tim,
good morning.

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Thank you for being here in the
audience.

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You are always welcome to come
up and join us on stage as well.

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Moving on to some other events,
Pod Page, November, meet up with

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Matt and can you do you know how
to pronounce his last name?

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DRI.
Don't know if you'd know who

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this is or not.
Matt Diamante, I believe is.

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Is it?
That sounds.

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Yeah.
So this is Friday, November

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14th, starts at 2:00 PM Eastern
Time.

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It's hosted by Pod Page and the
description says join podcast

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expert Dave Jackson.
We know Dave Jackson here at the

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Podcasting morning chat very
well and SEO guru Matt Diamante

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for a live webinar where you'll
learn how to use SEO to grow

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00:14:11,440 --> 00:14:15,440
your podcast audience without
needing to be a tech wizard

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00:14:15,680 --> 00:14:18,280
again.
November 13th, 2:00 PM Eastern.

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Link will be in the show notes.
And also I found this one

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interesting to highlight Memes
for podcast growth.

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Creating and using memes for
your show.

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This happens Wednesday, December
3rd at 6:00 PM Eastern Time.

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00:14:35,600 --> 00:14:38,760
Hosted by and I'll probably
butcher these names so please

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00:14:38,760 --> 00:14:44,440
forgive me.
Danielle Bizal, Bizal Bizal and

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00:14:44,440 --> 00:14:48,320
Ariel Nessenblat.
It is a paid event and I'm very

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curious about using memes for
podcast growth.

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We've met here on the podcasting
morning chat.

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One of my clients, two guys on a
plane, they've got a great

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social media following.
Their podcast is kicking some

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00:15:01,200 --> 00:15:05,880
butt these days and they built a
lot of their growth on social

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media using memes.
They kind of became known for

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it, so much so that that was one
reason why they started a

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podcast because they wanted some
some new content, some fresh

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content other than having to put
out memes all the time because

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again, that was what they kind
of became known for.

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And just in case you're curious,
they are two flight attendants

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00:15:28,320 --> 00:15:32,800
and they share lots of
interesting stories, passenger

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stories, as well as just the
life of a flight attendant.

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And it's fascinating to me.
And I'm not just saying that

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because it's a client.
So check them out if you're

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interested.
And finally, Pod Fest Expo, the

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00:15:46,000 --> 00:15:50,400
12th annual event happens
Thursday, January 15th and it

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00:15:50,400 --> 00:15:54,760
concludes January 18th.
And that happens in Orlando, FL

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00:15:54,760 --> 00:15:59,200
Yes, it is a paid event and if
you use promo code Mark Marc,

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00:15:59,680 --> 00:16:03,960
you get 10% off.
So come join, maybe come support

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00:16:03,960 --> 00:16:09,120
me speaking at Pod Fest.
And also, yeah, I should mention

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00:16:09,280 --> 00:16:12,360
we're also going to have an
official Empowered Podcasting

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00:16:12,360 --> 00:16:15,960
conference community meet up at
Podfest.

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It'll be part of their program.
They will be promoting it to the

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00:16:20,080 --> 00:16:22,800
Podfest community.
So a great opportunity for us to

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continue to grow as a community
within Empowered Podcasting.

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I decided here live, I'll pause
for a minute to make sure I

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00:16:35,400 --> 00:16:38,760
press the right button, and then
hopefully actually you can

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00:16:38,760 --> 00:16:40,240
tighten up that pause a little
bit.

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00:16:41,600 --> 00:16:44,320
Let's get into some news bites
before we get into our main

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00:16:44,320 --> 00:16:46,440
headlines that we teased at the
top of the show.

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Following up on our continued
coverage of Netflix in the

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podcasting space, according to
Bloomberg's Screen Time, Netflix

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is now looking to Commission its
own video podcasts.

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So we've talked a lot about
partnerships, but this is about

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them looking to put out their
own video podcasts.

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They're also exploring changes
to their interface that would

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give these shows more
visibility.

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Bloomberg's sound bite adds that
the deal Netflix is offering our

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one year in length.
So for example, if they came to

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Sid to bring his podcast on
Netflix, he would be able to

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sign a one year deal.
Nothing more, nothing less.

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According to this article, this
signal is this signals a move to

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test the waters and see how
podcast style content fits into

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00:17:38,440 --> 00:17:43,240
their platform strategy.
Very interesting to see these

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00:17:43,240 --> 00:17:46,400
big players continuing to make
moves.

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00:17:47,160 --> 00:17:50,760
Moving on, Apple almost fixed
its podcast app.

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00:17:50,760 --> 00:17:54,480
We've talked about some of the
changes to their app that have

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come along with iOS 26.
They almost fixed it until it

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00:17:59,680 --> 00:18:03,480
made it worse for subscribers.
And again, just making the

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00:18:03,480 --> 00:18:07,280
clarification for you, a
subscriber on Apple Podcasts is

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00:18:07,280 --> 00:18:10,240
one that is paying to hear the
content.

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A follower is somebody who is
listening to the free content

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available on Apple Podcasts.
So we're speaking specifically

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00:18:19,160 --> 00:18:25,160
about how this app may have
gotten a little worse for

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00:18:25,160 --> 00:18:28,920
subscribers specifically.
So as we've shared on recent

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00:18:28,920 --> 00:18:32,920
episodes, Apple recently rolled
out two new features for its

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00:18:32,920 --> 00:18:37,200
podcast app, auto generated
chapters and something called

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time links.
So again, just for a refresher,

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chapter markers are built into
the episode file itself.

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They divide your show into
segments, for example, intro,

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interview and probably subtopics
of the interview, takeaways,

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etcetera.
And it lets your audience easily

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skip around while they're
already listening.

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00:19:02,200 --> 00:19:05,480
And then timed links, on the
other hand, those are external

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shareable links.
They take someone directly to a

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00:19:08,560 --> 00:19:13,760
specific time in an episode when
that person clicks the link that

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00:19:13,760 --> 00:19:16,040
you provide.
It's great for sharing

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00:19:16,040 --> 00:19:19,440
particular moments on social
media or in an e-mail

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00:19:19,440 --> 00:19:21,480
newsletter, or if you're just
sharing with a friend.

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00:19:22,080 --> 00:19:27,440
According to Inc columnist Jason
Atten, though Apple did add some

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00:19:27,440 --> 00:19:30,440
of these features, they still
haven't fixed the real problem.

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00:19:30,680 --> 00:19:34,160
The issue is is that Apple
removes chapter markers from

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00:19:34,160 --> 00:19:38,360
subscriber only episodes.
That means if you pay to listen

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00:19:38,360 --> 00:19:41,560
to an ad free version of a
podcast, your experience is

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00:19:41,560 --> 00:19:46,000
actually worse.
No chapters, no artwork, no

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00:19:46,000 --> 00:19:49,280
navigation.
So even though creators upload

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00:19:49,280 --> 00:19:54,040
these chapters, Apple strips
them out a 10 calls it ironic

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00:19:54,040 --> 00:19:57,840
that creators paying Apple 30%
of their revenue are giving

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00:19:57,840 --> 00:20:00,600
their most loyal fans an
inferior experience.

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00:20:01,240 --> 00:20:05,840
His message to Apple is to stop
reinventing podcasting and just.

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00:20:06,200 --> 00:20:10,840
Stop breaking what works.
Fascinating story.

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00:20:11,120 --> 00:20:16,120
OK, And moving on.
You know, last week on Thursday,

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00:20:16,800 --> 00:20:21,760
I forget who called it out, but
Elsie Escobar, formerly of

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00:20:21,920 --> 00:20:25,280
Lipson, had a sudden exit from
Lipson.

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00:20:25,880 --> 00:20:29,760
And so we want to.
So I actually spoke to her.

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00:20:30,360 --> 00:20:32,680
I'll explain a little bit more.
Here's the story.

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00:20:32,680 --> 00:20:37,040
As we mentioned briefly last
Thursday, podcast Hall of Famer

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00:20:37,040 --> 00:20:40,080
Elsie Escobar has officially
left Libsyn.

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00:20:40,080 --> 00:20:43,040
She was inducted into the
Podcasting Hall of Fame back in

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00:20:43,040 --> 00:20:47,920
2017 and spent almost 19 years
working with Libsyn.

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00:20:48,000 --> 00:20:51,400
With the sudden closure of the
Feed podcast, we talked about

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00:20:51,400 --> 00:20:55,080
that two weeks ago, I think
maybe even a week ago, which she

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00:20:55,080 --> 00:20:59,160
Co hosted since 2013.
We're witnessing a major shift

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00:20:59,560 --> 00:21:03,280
for one of podcasting's most
trusted voices, especially in

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00:21:03,280 --> 00:21:07,080
the independent podcaster space.
I got the chance to catch up

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00:21:07,080 --> 00:21:10,560
with Elsie on Monday to hear
where her head's AT and what's

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00:21:10,560 --> 00:21:13,200
next.
And she told me the transition

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00:21:13,200 --> 00:21:17,520
happened quote very, very fast.
But she's moving forward with a

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00:21:17,520 --> 00:21:20,440
sense of gratitude and
excitement after nearly two

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00:21:20,440 --> 00:21:23,600
decades supporting podcasters
threw lips in Elsie stepping

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00:21:23,600 --> 00:21:26,360
back into life as a
self-employed creator and

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00:21:26,360 --> 00:21:30,200
strategist.
And she'll focus on doing what

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00:21:30,200 --> 00:21:34,000
brings joy, specifically content
strategy and community building.

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00:21:34,680 --> 00:21:38,480
She's especially drawn to
helping long time podcasters and

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00:21:38,480 --> 00:21:41,760
business owners who are at
creative crossroads.

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00:21:42,320 --> 00:21:44,280
This is a quote from my call
with her.

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00:21:44,280 --> 00:21:48,400
She said a lot of the folks I
work with have been podcasting

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00:21:48,400 --> 00:21:51,200
for 10 years or more and find
themselves wondering what's

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00:21:51,200 --> 00:21:53,760
next.
And then she went on to say I

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00:21:53,760 --> 00:21:56,440
love hearing people work through
those transitions.

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00:21:56,680 --> 00:21:59,920
She's also told me that she's
staying rooted in an audio first

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00:21:59,920 --> 00:22:05,200
mindset, even as it the industry
keeps leaning into video.

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00:22:05,800 --> 00:22:10,200
She said to me that she wants to
be the voice in your head, not

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00:22:10,200 --> 00:22:14,360
the face behind your eyes.
Or maybe that should probably

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00:22:14,360 --> 00:22:16,480
say not the face in front of
your eyes.

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00:22:17,400 --> 00:22:19,800
But no, actually, you know what?
When I talked to her, I think

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00:22:19,800 --> 00:22:21,680
she did actually say face behind
your eyes.

354
00:22:21,680 --> 00:22:24,080
And I really like this quote.
That's why I'm stopping here for

355
00:22:24,080 --> 00:22:25,680
a minute.
I want to be the voice in your

356
00:22:25,680 --> 00:22:27,360
head, not the face behind your
eyes.

357
00:22:27,360 --> 00:22:30,360
And she's basically what her
point to me was.

358
00:22:30,880 --> 00:22:35,360
There's something that really
sticks when you can hear that

359
00:22:35,360 --> 00:22:37,480
voice.
Remember that voice that spoke

360
00:22:37,480 --> 00:22:41,560
to you versus seeing that face
bouncing around on the screen?

361
00:22:41,880 --> 00:22:45,760
There's something more impactful
to her and I happen to agree.

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00:22:46,240 --> 00:22:48,600
I'm looking forward to
collaborating with her on a

363
00:22:48,600 --> 00:22:53,480
local Asheville meet up, and
she's also agreed to join us on

364
00:22:53,480 --> 00:22:56,880
the PMC one of these mornings.
So we're looking forward to

365
00:22:56,880 --> 00:23:00,400
getting to know Elsie more for
those of us who haven't gotten

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00:23:00,440 --> 00:23:05,240
the chance to know her over the
19 year career with Libsyn.

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00:23:05,240 --> 00:23:10,520
So we are wishing her the best.
Dr. Are you still in the

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00:23:10,520 --> 00:23:12,280
kitchen?
Should I move on or would you

369
00:23:12,280 --> 00:23:13,240
like to take the next?
One.

370
00:23:13,240 --> 00:23:15,560
No, I am ready.
I am ready to go.

371
00:23:15,560 --> 00:23:16,800
Go for.
It and then we're going to get

372
00:23:16,800 --> 00:23:18,240
into some of those big
headlines.

373
00:23:18,840 --> 00:23:23,240
Audio is hitting a new high.
Ad supported listening is

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00:23:23,240 --> 00:23:27,080
starting to dominate.
So Nielsen's latest numbers show

375
00:23:27,280 --> 00:23:31,800
US adults are now spending more
time than ever with audio

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00:23:31,840 --> 00:23:36,360
averaging nearly about 3 hours
and 45 minutes per day.

377
00:23:36,800 --> 00:23:41,560
And get this AD supported audio
still leads the way, capturing

378
00:23:41,560 --> 00:23:46,880
about 64% of all listening time.
Radio is holding strong, the

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00:23:46,960 --> 00:23:51,000
dominant force accounting for up
to 70% of the ad supported

380
00:23:51,000 --> 00:23:54,760
listening in some age groups.
Podcasts are making steady

381
00:23:54,840 --> 00:23:59,080
gains, especially among younger
listeners, where they can make

382
00:23:59,080 --> 00:24:04,280
up nearly 30% of the listening
time for the 18 to 34 crowd.

383
00:24:04,880 --> 00:24:08,960
And streaming audio is growing
too, but still so it trails

384
00:24:08,960 --> 00:24:11,920
behind.
So what does this mean for

385
00:24:11,920 --> 00:24:16,600
podcasters and creators?
Audio is thriving, but

386
00:24:16,720 --> 00:24:19,520
competition for listener
attention is kind of fierce.

387
00:24:20,120 --> 00:24:24,960
Understanding who's tuning in
and how is more important than

388
00:24:24,960 --> 00:24:29,200
ever for standing out in this
crowded space.

389
00:24:30,000 --> 00:24:32,640
Thank you.
DRI just admittedly had a

390
00:24:32,640 --> 00:24:36,520
massive coughing fit.
I just choked on my water so I

391
00:24:36,520 --> 00:24:39,960
missed some of that story.
Just being honest.

392
00:24:41,520 --> 00:24:42,600
No problem.
Yeah.

393
00:24:42,840 --> 00:24:44,160
Can you take the next one or do
you?

394
00:24:44,240 --> 00:24:45,080
Want me to take it?
I'm good.

395
00:24:45,080 --> 00:24:48,280
I'm good.
Yes, I'm going to jump into some

396
00:24:48,280 --> 00:24:52,600
headlines.
So we'll we have some more.

397
00:24:53,360 --> 00:24:56,720
We'll call them, I don't know
what to call them, News bites.

398
00:24:56,720 --> 00:24:57,800
I'll call them what we call
them.

399
00:24:58,120 --> 00:25:00,080
We have more news bites and
we'll get to them if there's

400
00:25:00,080 --> 00:25:02,600
some time at the end.
But I did want to get to some of

401
00:25:02,600 --> 00:25:05,880
the big headlines that we teased
earlier.

402
00:25:06,480 --> 00:25:09,800
So Gil, you're on deck.
Just so you know, not yet, but

403
00:25:09,800 --> 00:25:13,440
you're on deck.
TikTok takes a big leap into

404
00:25:13,440 --> 00:25:15,440
podcasting.
And we're wondering, is this a

405
00:25:15,440 --> 00:25:20,200
smart move or a splashy gamble?
Calculated.

406
00:25:20,520 --> 00:25:24,720
Dr. is like the big skeptic.
We will talk about this in a

407
00:25:24,720 --> 00:25:27,400
moment.
TikTok is teaming up with

408
00:25:27,400 --> 00:25:30,720
iHeartMedia to launch a new
podcast network featuring up to

409
00:25:30,720 --> 00:25:35,600
25 creator LED shows.
The collaboration includes Co

410
00:25:35,600 --> 00:25:39,720
branded podcast studios in major
cities and live events, marking

411
00:25:39,720 --> 00:25:44,320
Tik Tok's biggest move yet into
long form audio and hybrid video

412
00:25:44,400 --> 00:25:48,000
podcast formats.
Here's some details for you.

413
00:25:48,880 --> 00:25:53,160
I Heart Media plans to use its
radio event, it's radio event

414
00:25:53,160 --> 00:25:57,720
and podcast ecosystem to help
TikTok creators reach audiences

415
00:25:57,720 --> 00:26:02,800
beyond the TikTok app.
The partnership positions

416
00:26:02,800 --> 00:26:07,360
TikTok, not TikTok, not just as
a short form video platform, but

417
00:26:07,360 --> 00:26:11,640
as a growing player in the
creator LED audio entertainment

418
00:26:11,640 --> 00:26:15,360
space.
New studios in LA, New York and

419
00:26:15,360 --> 00:26:18,080
Atlanta.
We'll prioritize video first.

420
00:26:18,080 --> 00:26:22,320
Podcasting, reinforcing the
trend toward watchable audio,

421
00:26:22,800 --> 00:26:26,640
quote UN quote.
Iheart's latest earnings show

422
00:26:26,640 --> 00:26:31,800
podcast ad revenue up 22.5% year
over year, now representing a

423
00:26:31,800 --> 00:26:35,360
record 14% of the company's
total business.

424
00:26:36,360 --> 00:26:39,600
Meanwhile, iheart's traditional
radio division saw revenue drop

425
00:26:39,600 --> 00:26:43,480
5%, highlighting a steady shift
from broadcast to digital

426
00:26:43,480 --> 00:26:46,120
platforms.
Found that pretty interesting.

427
00:26:46,360 --> 00:26:49,040
And analysts say that this
partnership could introduce Tik

428
00:26:49,040 --> 00:26:52,760
Tok's algorithm driven discovery
system to podcasting,

429
00:26:53,200 --> 00:26:56,960
potentially reshaping how
listeners find shows.

430
00:26:57,160 --> 00:26:59,880
The challenge?
Converting Tik Tok's short

431
00:26:59,880 --> 00:27:03,560
attention span users into long
form listeners who stick around

432
00:27:03,560 --> 00:27:06,640
for full episodes.
We know that TikTok has

433
00:27:06,640 --> 00:27:15,160
attempted to allow long form in
the past specific for podcasters

434
00:27:15,160 --> 00:27:17,560
and I don't think it took
terribly well.

435
00:27:18,120 --> 00:27:21,200
And the broader take away social
platforms are becoming media

436
00:27:21,200 --> 00:27:24,400
networks and podcasts are the
next frontier for creator

437
00:27:24,400 --> 00:27:26,480
monetization and brand
expansion.

438
00:27:26,480 --> 00:27:30,200
And we have more on that
particular take away from

439
00:27:30,200 --> 00:27:33,120
another platform coming up here
shortly.

440
00:27:33,600 --> 00:27:36,440
So what do we think?
The first thing that comes to

441
00:27:36,440 --> 00:27:39,160
mind for me and I'm going to
coming to you Jonathan as one of

442
00:27:39,160 --> 00:27:42,920
our social media experts, but
I'm wondering just how this

443
00:27:42,920 --> 00:27:47,800
collaboration will work if and
when TikTok as we know it is

444
00:27:47,800 --> 00:27:51,960
officially removed from the US
app stores and replaced with AUS

445
00:27:51,960 --> 00:27:55,560
version that's owned by AUS
based company.

446
00:27:55,800 --> 00:27:59,440
I think it's Oracle that's just
confusing to me as just like

447
00:27:59,440 --> 00:28:02,680
what will this mean moving
forward?

448
00:28:02,920 --> 00:28:05,280
Jonathan, what say you, Sir?
What do you what do you think

449
00:28:05,280 --> 00:28:07,000
about this story?
Exactly.

450
00:28:07,040 --> 00:28:09,600
I have the same question as you.
I mean, they're putting the

451
00:28:09,600 --> 00:28:13,120
studios in U.S. cities, but Tik
Tok's not going to be able to

452
00:28:13,120 --> 00:28:16,480
operate supposedly by the end of
this year, beginning of next

453
00:28:16,480 --> 00:28:21,080
year, whenever they decide.
So what's that going to mean for

454
00:28:21,080 --> 00:28:23,480
the partnership?
Or is it going to, I mean,

455
00:28:23,600 --> 00:28:27,280
probably better off the podcast,
actually do go with the other

456
00:28:27,640 --> 00:28:30,040
TikTok and not the US one
because I have a lot of reach.

457
00:28:30,040 --> 00:28:32,240
But I don't know.
I think it's interesting.

458
00:28:32,560 --> 00:28:33,920
I also don't think it's going to
work.

459
00:28:34,440 --> 00:28:36,160
Why not?
It's not the right.

460
00:28:36,800 --> 00:28:39,920
The platform is short form.
Their long form videos don't

461
00:28:39,920 --> 00:28:41,760
work.
That's not the audience they

462
00:28:41,760 --> 00:28:43,680
have there.
So it'll be interesting.

463
00:28:43,880 --> 00:28:46,240
We'll see.
Yeah, I don't think it's going

464
00:28:46,240 --> 00:28:49,000
to work.
Anyone else agree or disagree

465
00:28:49,000 --> 00:28:52,160
with Jonathan?
Do we think this is a good move

466
00:28:53,040 --> 00:28:55,920
in podcasting?
See, Janae wants to come up and

467
00:28:55,920 --> 00:28:58,120
join us.
We'll bring Janae up at DRU.

468
00:28:58,120 --> 00:29:00,440
We said we teased it.
You were skeptical.

469
00:29:00,880 --> 00:29:02,680
So what?
What's going on there?

470
00:29:02,960 --> 00:29:04,840
I don't know.
It's just the timing of it.

471
00:29:04,880 --> 00:29:09,000
I just don't trust, you know,
they're both big business.

472
00:29:09,000 --> 00:29:12,920
There's nothing altruistic about
overdoing this for the good of

473
00:29:12,920 --> 00:29:15,600
the creator.
I just have a heavy dose of

474
00:29:15,600 --> 00:29:16,680
distrust.
OK.

475
00:29:16,920 --> 00:29:20,360
And Janae, welcome to the stage.
What are your thoughts on this

476
00:29:20,360 --> 00:29:24,200
TikTok iheart merger?
Good morning, good morning.

477
00:29:24,240 --> 00:29:27,280
This is a fun new topic for
sure.

478
00:29:27,280 --> 00:29:30,720
Of course, TikTok, as you all
mentioned, is a short form

479
00:29:30,720 --> 00:29:33,920
content platform.
But let me ask you this what's

480
00:29:33,920 --> 00:29:37,640
the When's the last time you
spent time on TikTok?

481
00:29:38,040 --> 00:29:41,320
I spend too much time on TikTok
to be honest.

482
00:29:41,520 --> 00:29:45,760
This.
Morning this morning at 1:15 AM.

483
00:29:46,240 --> 00:29:50,160
OK, so think about that.
And then they also have the

484
00:29:50,160 --> 00:29:54,040
TikTok live platform where a ton
of people are live streaming

485
00:29:54,040 --> 00:29:57,360
anywhere from three to four
hours at a time.

486
00:29:57,880 --> 00:30:00,840
So if you think about that,
that's podcast kind of a

487
00:30:00,840 --> 00:30:03,080
listenership.
So they're like, hey, we're

488
00:30:03,080 --> 00:30:07,440
already doing this.
Why not jump in this new kind of

489
00:30:07,440 --> 00:30:09,800
new platform?
But again, they are focusing on

490
00:30:09,800 --> 00:30:11,600
video.
And who knows?

491
00:30:11,600 --> 00:30:15,000
These creators that are on
TikTok selling products on their

492
00:30:15,000 --> 00:30:17,600
TikTok shop, that's where
they're making the money.

493
00:30:17,680 --> 00:30:21,120
So it just might work or it
might not.

494
00:30:21,120 --> 00:30:23,560
It's a fair bet.
You know, after all, businesses

495
00:30:23,560 --> 00:30:27,600
can always report losses and
spend money on taxes.

496
00:30:27,800 --> 00:30:29,040
That's me.
That's true.

497
00:30:29,560 --> 00:30:30,840
And that's just such a great
point.

498
00:30:30,840 --> 00:30:34,000
Thank you, Janae, because here I
was just kind of knocking that

499
00:30:34,000 --> 00:30:36,440
they had tried long form once
before and it didn't work.

500
00:30:36,440 --> 00:30:41,720
But their their live platform is
alive and kicking like it is

501
00:30:41,720 --> 00:30:45,040
doing really well.
Like you said, on average,

502
00:30:45,040 --> 00:30:47,760
creators are spending two to
three hours streaming live and

503
00:30:47,760 --> 00:30:52,080
they're streaming all sorts of
things lately in my TikTok feed

504
00:30:52,080 --> 00:30:54,120
all of a sudden.
Well, I know why because I

505
00:30:54,120 --> 00:30:57,400
probably stopped and watched a
couple of videos of people

506
00:30:57,400 --> 00:31:02,280
playing Madden football, EA
Sports, the video game.

507
00:31:02,640 --> 00:31:05,360
And I've been for whatever
reason, fascinated watching

508
00:31:05,360 --> 00:31:06,840
that.
And so you never know what

509
00:31:06,840 --> 00:31:10,000
people are going to land on.
And I think really this comes

510
00:31:10,000 --> 00:31:16,000
down to yes, of course it's a
short form platform, but I do

511
00:31:16,000 --> 00:31:21,080
believe that the that long form
will work as long as you can

512
00:31:21,080 --> 00:31:25,440
keep people's attention.
I don't think it really matters.

513
00:31:25,440 --> 00:31:29,680
I don't think people are going
into TikTok saying I better be

514
00:31:29,680 --> 00:31:32,680
delivered short videos only,
right?

515
00:31:32,680 --> 00:31:35,800
All they're really the true
motive is entertain me.

516
00:31:36,200 --> 00:31:40,040
So if you can, if they can land
on your video and you can keep

517
00:31:40,040 --> 00:31:43,320
them with you for 20-30 minutes,
I don't think they're going to

518
00:31:43,320 --> 00:31:45,720
go anywhere.
As long as you're entertaining

519
00:31:45,720 --> 00:31:49,840
them, as long as you're giving
them what they need, I think it

520
00:31:49,840 --> 00:31:52,960
could work.
I'm very curious to see and I'm

521
00:31:52,960 --> 00:31:56,280
always excited to see stuff like
this happen because even if it

522
00:31:56,280 --> 00:31:59,440
flops, it's putting podcasting
in the news, it's keeping it

523
00:31:59,440 --> 00:32:02,640
relevant.
And it's cool to see these

524
00:32:02,640 --> 00:32:06,240
social media platforms trying to
find a way to make it work

525
00:32:07,040 --> 00:32:09,640
because they know how popular
podcasting is.

526
00:32:09,640 --> 00:32:12,640
So they're, and again, we'll get
into it with one of the next

527
00:32:12,640 --> 00:32:15,560
platforms, social media
platforms making its way into

528
00:32:15,560 --> 00:32:18,760
the space.
I think it's really helpful to

529
00:32:18,760 --> 00:32:22,800
podcasting, like I said, even if
it doesn't work, because

530
00:32:22,800 --> 00:32:25,080
eventually they're going to find
a way that that works.

531
00:32:25,240 --> 00:32:30,080
The big thing then is how do you
create a podcast that's going to

532
00:32:30,480 --> 00:32:33,080
keep them listening for that
amount of time?

533
00:32:33,320 --> 00:32:36,880
You have to have something every
every 30 seconds.

534
00:32:37,120 --> 00:32:39,400
I mean, that's not that's the
culture of it.

535
00:32:39,400 --> 00:32:41,800
So it's going to be interesting
to see how you create a podcast

536
00:32:41,800 --> 00:32:43,640
that's going to work in that
format.

537
00:32:43,680 --> 00:32:45,680
But again, like.
Maybe a really short 1.

538
00:32:45,680 --> 00:32:48,600
Yeah, but to Janae's point,
there are people that are just

539
00:32:48,600 --> 00:32:51,640
talking on TikTok lives.
They're just sitting there

540
00:32:51,800 --> 00:32:53,320
talking.
They're talking to the chat.

541
00:32:53,320 --> 00:32:57,000
They're sometimes bringing in
other people into the live and

542
00:32:57,000 --> 00:33:00,680
having chats and, and, and
people are sticking around and

543
00:33:00,680 --> 00:33:03,000
watching in droves.
I think that.

544
00:33:03,080 --> 00:33:05,080
Or how was it traffic coming
through?

545
00:33:05,600 --> 00:33:07,600
It could be traffic.
Or is it traffic coming through

546
00:33:07,600 --> 00:33:09,440
it?
Could be, but I mean, for the

547
00:33:09,440 --> 00:33:12,320
most part, you know, you see
people, you know, especially

548
00:33:12,320 --> 00:33:16,640
popular TikTok channels having
hundreds of people hanging out

549
00:33:17,160 --> 00:33:20,120
and participating in the chat.
I agree with you, Jonathan.

550
00:33:20,120 --> 00:33:22,640
I hesitate.
There is reason to hesitate

551
00:33:23,160 --> 00:33:26,960
about this deal, but I do think
there's potential based on what

552
00:33:27,040 --> 00:33:29,840
Janae just shared about TikTok
lives.

553
00:33:30,040 --> 00:33:32,920
So maybe that's part of the
answer too, is recording your

554
00:33:32,920 --> 00:33:38,320
podcast live on TikTok.
Maybe that's a way to to make it

555
00:33:38,320 --> 00:33:40,400
all work and where they're going
to be.

556
00:33:40,400 --> 00:33:43,000
OfferUp these studios, they can
make that happen all.

557
00:33:43,520 --> 00:33:45,440
Right.
We're saying that it's not going

558
00:33:45,440 --> 00:33:47,160
to work.
It's not it's it is going to

559
00:33:47,160 --> 00:33:49,400
work.
There's so many different thing

560
00:33:49,400 --> 00:33:51,720
about how about we experiment
right?

561
00:33:51,760 --> 00:33:56,400
Yeah, you're already live
streaming on YouTube or when

562
00:33:56,400 --> 00:33:58,000
you're doing this podcasting
morning chat.

563
00:33:58,000 --> 00:34:02,680
How about we also are you also
so you want take knock who knows

564
00:34:02,680 --> 00:34:06,200
if you get some new people.
In your head's going to explode

565
00:34:06,200 --> 00:34:08,199
having to do all of these things
in the morning.

566
00:34:10,360 --> 00:34:12,679
That's a lot of figuring out.
It's a lot of figure.

567
00:34:12,679 --> 00:34:16,040
It's why Jonathan has just
basically completely taken over

568
00:34:16,040 --> 00:34:19,639
the Chatter side of this show.
Chatter Social, he's over there.

569
00:34:19,639 --> 00:34:22,960
He starts the rooms for me.
He gets it all set up for me.

570
00:34:22,960 --> 00:34:26,480
Yeah, it's a lot for me and for
a lot of people for that matter.

571
00:34:26,719 --> 00:34:29,719
But yeah, I'm streaming on
YouTube and Facebook and of

572
00:34:29,719 --> 00:34:33,520
course, Clubhouse and Chatter
and adding another one does feel

573
00:34:33,520 --> 00:34:35,000
like a lot.
But who knows?

574
00:34:35,000 --> 00:34:37,159
We'll see what happens.
And I agree with you, Janae.

575
00:34:37,199 --> 00:34:39,280
I think the key is let's
experiment.

576
00:34:39,280 --> 00:34:41,400
It's going to be there for us.
Let's play.

577
00:34:42,400 --> 00:34:44,639
All right, let's get into the
next story.

578
00:34:45,120 --> 00:34:52,520
Rd. launches the Roadcaster
video S, the new creators new,

579
00:34:52,719 --> 00:34:57,160
the, I should say the creators
new all in one studio for under

580
00:34:57,160 --> 00:34:59,400
500 bucks.
So I'll just give you a little

581
00:34:59,400 --> 00:35:01,960
tease and then I'm going to come
to Gil, who's here with us this

582
00:35:01,960 --> 00:35:05,120
morning on stage.
Some of you may know Gil from

583
00:35:05,120 --> 00:35:08,680
the Empowered Podcasting
conference and also social media

584
00:35:08,680 --> 00:35:13,200
and his podcast as well.
So Rd. just dropped this again,

585
00:35:13,200 --> 00:35:18,720
Roadcaster Video S It's designed
to make professional level video

586
00:35:18,720 --> 00:35:22,840
and audio production easier than
ever, all from a single compact

587
00:35:22,840 --> 00:35:25,600
device.
The question is, could this be

588
00:35:25,600 --> 00:35:30,120
the hardware that makes full
video podcasting truly easy?

589
00:35:30,720 --> 00:35:33,440
Gil, what are your thoughts now?
You were the one that actually

590
00:35:33,440 --> 00:35:35,360
tipped me off on this the other
day.

591
00:35:35,360 --> 00:35:39,000
So thank you for that.
And you seemed pretty excited

592
00:35:39,000 --> 00:35:40,800
about it.
Have you already ordered yours?

593
00:35:40,800 --> 00:35:44,480
And tell us a little bit about
what makes this piece of soft or

594
00:35:44,480 --> 00:35:48,200
piece of hardware so intriguing,
so interesting to you.

595
00:35:48,680 --> 00:35:52,600
Hey, good morning, everybody.
No, I haven't ordered mine yet,

596
00:35:52,680 --> 00:35:56,880
OK, but I am still super, super
excited.

597
00:35:57,360 --> 00:36:00,640
What makes this thing exciting
is that this is actually made

598
00:36:00,840 --> 00:36:03,760
perfectly for people who
actually produced podcasts

599
00:36:03,760 --> 00:36:09,240
because it has three HDMI inputs
and most podcasts, most video

600
00:36:09,240 --> 00:36:14,720
podcasts are three cameras, one
per host and one wide shot.

601
00:36:15,040 --> 00:36:19,160
So that's what I love about it
because I have used the road

602
00:36:19,160 --> 00:36:22,840
caster video, I've built
multiple podcast studios where I

603
00:36:22,840 --> 00:36:27,760
live so I have access to
approximately 3 Rd. caster

604
00:36:27,760 --> 00:36:32,440
videos and it's a beautiful
piece of machine, but it's super

605
00:36:32,440 --> 00:36:34,640
overkill.
And we should really make that

606
00:36:34,640 --> 00:36:36,720
clear to people so there's no
confusion.

607
00:36:36,840 --> 00:36:40,720
So Rd. what was it?
Maybe a year or so ago they came

608
00:36:40,720 --> 00:36:43,960
out with Rd.
Caster Video, which would, which

609
00:36:43,960 --> 00:36:46,840
is like a $1200 piece of
equipment.

610
00:36:47,040 --> 00:36:54,160
So Roadcaster Video S is its
baby brother and it's 500 bucks.

611
00:36:55,000 --> 00:36:58,000
So yeah, Gil, you're saying that
their full version, the

612
00:36:58,000 --> 00:37:03,400
Roadcaster video, is overkill?
It's overkill for most creators

613
00:37:03,520 --> 00:37:08,840
and which is why I loved the
Rode Streamer X which is a solo

614
00:37:08,840 --> 00:37:13,760
console.
It's one HDMI and one XLR plus

615
00:37:14,000 --> 00:37:16,840
it's 4K.
So that was one thing that I I

616
00:37:16,840 --> 00:37:20,600
used to recommend to people.
But now I would highly recommend

617
00:37:20,600 --> 00:37:26,400
getting the Rode Caster video S
which is their new console and

618
00:37:26,400 --> 00:37:30,880
it's 500 bucks.
I think it definitely grab

619
00:37:31,080 --> 00:37:34,320
especially if you have just a
small podcast set up.

620
00:37:34,320 --> 00:37:37,200
It's perfect.
It's everything that they wrote

621
00:37:37,200 --> 00:37:43,520
the Big Brother Rd. caster video
that has minus the micro SD card

622
00:37:43,520 --> 00:37:50,080
slot minus I think 2 HDMI out
and instead of it have and it

623
00:37:50,080 --> 00:37:54,320
has a a 20 GB internal storage.
It's pretty dope.

624
00:37:54,640 --> 00:37:58,280
Very cool.
It has the two XLR inputs, so

625
00:37:58,280 --> 00:38:01,600
that's for your microphone or
instruments depending how you're

626
00:38:01,600 --> 00:38:05,320
using it.
And then it also has a USBC

627
00:38:05,760 --> 00:38:09,520
output or input.
Sorry for another mic if you

628
00:38:09,520 --> 00:38:12,160
have Ausb mic.
So you theoretically can do up

629
00:38:12,160 --> 00:38:15,920
to three mics, right, GAIL?
Yep, up to three mics, 2 XLR and

630
00:38:15,920 --> 00:38:22,600
one USB and that USB port double
S as a if you have a APTZ camera

631
00:38:22,680 --> 00:38:25,160
like a Ozbot camera.
So you can have like a you have

632
00:38:25,160 --> 00:38:30,920
three cameras as well
potentially SO2 HDMI and then

633
00:38:30,920 --> 00:38:37,920
one PTZ or two microphones or
three microphones and two XLR

634
00:38:37,920 --> 00:38:40,760
and one USD mic.
Yeah, very cool.

635
00:38:40,760 --> 00:38:44,120
And also I know it has and I
think so does its Big Brother.

636
00:38:44,360 --> 00:38:48,400
It has auto switching, so it
uses voice detection to change

637
00:38:48,400 --> 00:38:52,960
camera angles automatically,
which is perfect for the

638
00:38:52,960 --> 00:38:56,720
independent podcaster, the solo
shows or even two person

639
00:38:56,720 --> 00:38:59,360
podcasts.
I think that's a great feature.

640
00:38:59,360 --> 00:39:02,040
And if you're confused, what
would auto switching be?

641
00:39:02,320 --> 00:39:06,560
Think of like when you're on a
Zoom call and somebody speaks

642
00:39:06,560 --> 00:39:09,960
and the camera switches
automatically to that speaker

643
00:39:10,520 --> 00:39:13,120
and then when the next person
speaks, it just automatically

644
00:39:13,120 --> 00:39:15,000
knows to switch to them.
That's the same thing.

645
00:39:15,000 --> 00:39:19,000
I think that can be really
helpful to a lot of podcasters

646
00:39:19,000 --> 00:39:23,440
who don't have the people power
to do the switching for them.

647
00:39:23,600 --> 00:39:27,040
Or if they're like me and too
many things to focus on at once

648
00:39:27,040 --> 00:39:28,840
and just wants to focus on the
content.

649
00:39:29,000 --> 00:39:30,520
That's a nice little feature to
have.

650
00:39:31,080 --> 00:39:34,320
Billy, I see you're you've
joined us on stage and I know

651
00:39:34,320 --> 00:39:37,720
you're a gear guy as well.
Did you want to add anything to

652
00:39:37,720 --> 00:39:39,640
this?
And good morning to you.

653
00:39:40,320 --> 00:39:41,200
Yeah.
Good morning.

654
00:39:41,200 --> 00:39:43,560
It's been, it's been a while.
You guys are doing good.

655
00:39:43,680 --> 00:39:48,880
I just rented an office here, so
I've been distracted by doing

656
00:39:48,880 --> 00:39:53,040
all the chaotic things in Puerto
Rico you have to do to operate a

657
00:39:53,040 --> 00:39:55,200
business here.
So I should have been creating a

658
00:39:55,200 --> 00:39:57,640
podcast about that.
God knows somebody's going to

659
00:39:57,640 --> 00:40:01,840
need that help later anyway.
I love the road caster video

660
00:40:01,840 --> 00:40:04,360
equipment.
I've saw the the Big Brother to

661
00:40:04,360 --> 00:40:09,200
this one in person but I didn't
get it because it doesn't split

662
00:40:09,200 --> 00:40:13,400
video feeds in software.
So like I use like ecam live so.

663
00:40:13,720 --> 00:40:17,200
It's like get one capture card
and and the switching happens on

664
00:40:17,200 --> 00:40:20,200
the device.
You can't like program it into

665
00:40:20,200 --> 00:40:23,440
software, which is what I don't
care about, you know, whatever.

666
00:40:23,440 --> 00:40:25,760
I mean, they it's not that's not
the use case for it.

667
00:40:26,080 --> 00:40:30,040
But I was curious like I think
they do have software like video

668
00:40:30,040 --> 00:40:33,160
software for it.
Am I mistaken in that or or do

669
00:40:33,160 --> 00:40:35,320
they do that?
And how customizable is it?

670
00:40:35,320 --> 00:40:38,120
Because I haven't, I don't know
if I remember from the launch

671
00:40:38,240 --> 00:40:41,120
first one.
Hey Billy, you actually can use

672
00:40:41,120 --> 00:40:47,280
the road caster video app on
your PC and switch with with the

673
00:40:47,320 --> 00:40:49,360
app.
So you don't have to physically

674
00:40:49,680 --> 00:40:52,840
switch with the console
physically you can use the app

675
00:40:53,160 --> 00:40:55,640
and click it's.
It's pretty awesome.

676
00:40:56,120 --> 00:40:58,760
Can you like build custom scenes
like you can and like you can

677
00:40:58,760 --> 00:41:01,880
live or something?
OK, but only on their software

678
00:41:01,880 --> 00:41:04,200
then?
Yeah, only on their software and

679
00:41:04,200 --> 00:41:08,640
it integrates well with ECAM
minus using ECAM to switch the

680
00:41:08,640 --> 00:41:12,240
scenes, you build the scenes on
the console itself.

681
00:41:12,880 --> 00:41:14,360
Yeah, that's what I thought.
Yeah, Sorry.

682
00:41:14,440 --> 00:41:16,480
Sorry Mark, I decided.
That no thank you.

683
00:41:16,480 --> 00:41:19,360
Thank you for asking Billy.
This is one reason why I asked

684
00:41:19,360 --> 00:41:22,440
Gil to join us this morning.
So thank you for your question.

685
00:41:22,440 --> 00:41:24,200
And Chris, go for it.
Good morning.

686
00:41:24,880 --> 00:41:26,600
I I just want to put out a
correction.

687
00:41:26,600 --> 00:41:30,400
Most podcasters have one camera.
In a lot of cases the cameras

688
00:41:30,400 --> 00:41:33,960
the the webcam on our laptop.
Most podcasters are not

689
00:41:34,080 --> 00:41:37,200
corporate podcasters.
I think you're right.

690
00:41:37,200 --> 00:41:40,960
There are tons of independent
podcasts out there that are, for

691
00:41:40,960 --> 00:41:43,760
lack of a better term, wing in
it and they're using what they

692
00:41:43,760 --> 00:41:45,840
can.
Maybe they don't have the budget

693
00:41:45,840 --> 00:41:50,360
to buy lots of gear and such,
but I do know there are plenty

694
00:41:50,360 --> 00:41:52,920
of independent podcasters.
I mean, at our conference,

695
00:41:53,200 --> 00:41:56,320
Empowered Podcasting, there were
several cases of independent

696
00:41:56,320 --> 00:41:58,960
podcasters that use more than
one camera.

697
00:41:59,200 --> 00:42:01,320
Sometimes, you know, they
makeshift it, right?

698
00:42:01,320 --> 00:42:04,560
They might only be able to
afford one dedicated camera and

699
00:42:04,560 --> 00:42:08,280
then they use their iPhone to be
another camera for them.

700
00:42:08,560 --> 00:42:11,240
They try to make it work, but I
just want to make it clear, I

701
00:42:11,240 --> 00:42:14,600
don't feel comfortable saying
most independent podcasters only

702
00:42:14,600 --> 00:42:18,840
work with 1 camera and that
camera's only a laptop camera.

703
00:42:18,840 --> 00:42:20,840
I think that there are lots of
different.

704
00:42:20,840 --> 00:42:24,200
There is such a variety of
independent podcasters out there

705
00:42:24,520 --> 00:42:27,520
at all different levels with all
different size budgets.

706
00:42:27,840 --> 00:42:30,320
I just wanted to point us out.
I've just, I've been to two

707
00:42:30,320 --> 00:42:32,640
conferences already that I'm not
going back to because I feel

708
00:42:32,640 --> 00:42:36,000
like the conference organizers
don't care about us and I just

709
00:42:36,000 --> 00:42:37,800
hope this conference doesn't go
that way too.

710
00:42:38,240 --> 00:42:40,160
I don't think it will.
It hasn't so far.

711
00:42:40,160 --> 00:42:44,840
We've had two years of it and we
are building for year three as

712
00:42:44,840 --> 00:42:49,160
we speak.
And we always, as you know from

713
00:42:49,160 --> 00:42:52,720
your experience there, this time
it's the people, the community

714
00:42:53,160 --> 00:42:56,680
is really what this is all about
for us at Empowered Podcasting.

715
00:42:57,280 --> 00:42:59,240
Thank you, Chris, appreciate
you.

716
00:42:59,240 --> 00:43:03,360
And Gil, thank you, appreciate
your takes on this.

717
00:43:03,360 --> 00:43:06,800
Any other, just want to make
sure anything else other than I

718
00:43:06,800 --> 00:43:10,600
know we've said it once, the
price is $500.00 for this piece

719
00:43:10,600 --> 00:43:12,280
of equipment.
Anything else we should know

720
00:43:12,280 --> 00:43:15,280
about it?
I wanted to piggyback on Chris.

721
00:43:15,360 --> 00:43:20,000
I wholeheartedly agree.
I love the actual podcasters and

722
00:43:20,000 --> 00:43:22,160
gear.
It really doesn't matter at the

723
00:43:22,160 --> 00:43:23,560
end of the day, it's all about
the message.

724
00:43:23,880 --> 00:43:27,200
I made a talk about that on my
TikTok about the road caster

725
00:43:27,200 --> 00:43:30,520
video S.
So you're absolutely right about

726
00:43:30,520 --> 00:43:32,680
that.
But this is the road caster

727
00:43:32,680 --> 00:43:37,760
video console is solely for like
production houses.

728
00:43:37,760 --> 00:43:40,760
So that's why when I when I said
the comment about most

729
00:43:40,760 --> 00:43:45,160
podcasters have three cameras,
that's what I was referring to

730
00:43:45,320 --> 00:43:48,040
because that's the setup for the
corporate type podcaster.

731
00:43:48,040 --> 00:43:49,360
You're absolutely right in that
regard.

732
00:43:49,600 --> 00:43:52,000
So I do want to bring that up.
Yeah.

733
00:43:52,120 --> 00:43:54,400
Thank you, Gil.
The only other note I see here,

734
00:43:54,400 --> 00:43:58,720
the Road Capture app turns an
iPhone into OK, so this is what

735
00:43:58,720 --> 00:44:01,080
we were talking about, turns an
iPhone into a dual camera

736
00:44:01,080 --> 00:44:05,400
wireless source using both front
and rear lenses for dynamic

737
00:44:05,400 --> 00:44:07,640
video podcasting.
So that wasn't quite what we

738
00:44:07,640 --> 00:44:10,720
were talking about, but that is
what I just mentioned earlier,

739
00:44:10,720 --> 00:44:14,440
how some podcasters are using
their iPhones as cameras.

740
00:44:14,440 --> 00:44:16,880
So this would be compatible with
that.

741
00:44:17,760 --> 00:44:20,360
Very cool.
If anybody Janae you're on

742
00:44:20,360 --> 00:44:21,920
stage, are you going to buy this
device?

743
00:44:22,760 --> 00:44:24,880
Yes, absolutely.
I'll be putting a couple of

744
00:44:24,880 --> 00:44:28,880
these in local podcast studios
that I'm working on because you

745
00:44:28,880 --> 00:44:32,920
know, it's perfect.
It records ISO video and audio,

746
00:44:32,920 --> 00:44:35,720
which which mean that isolated
video sources.

747
00:44:35,720 --> 00:44:39,960
So in post production if you
want to make a different type of

748
00:44:39,960 --> 00:44:42,120
stand up, you totally can with
this.

749
00:44:42,200 --> 00:44:43,600
Thanks.
Very cool.

750
00:44:43,600 --> 00:44:46,400
And Nick in the chat says
Janae's already got ordered

751
00:44:46,400 --> 00:44:51,320
three of them, which wouldn't
surprise me, but I think that

752
00:44:51,320 --> 00:44:58,400
was tongue in cheek.
OK, let's move on to the next

753
00:44:58,400 --> 00:45:03,040
story from Dr. And this is the
other story we've been teasing,

754
00:45:03,520 --> 00:45:06,520
talking about these social media
platforms, getting into

755
00:45:06,520 --> 00:45:08,560
podcasting.
We've got another to talk about.

756
00:45:08,560 --> 00:45:13,200
Go for it, Dr. Right, so PMC
community member Simona

757
00:45:13,200 --> 00:45:15,440
Constantini flagged this one for
us.

758
00:45:15,880 --> 00:45:21,400
So it looks like Reds is rolling
out podcasters specific tools

759
00:45:21,520 --> 00:45:26,480
aimed at making the app a go to
place for show discussions,

760
00:45:26,840 --> 00:45:31,160
creator listener interaction,
and podcast discoverability.

761
00:45:31,640 --> 00:45:35,280
So here are the key points.
Threads will give podcast links

762
00:45:35,720 --> 00:45:40,560
in the feed a distinct look,
like a colorful background

763
00:45:40,600 --> 00:45:42,280
image, thumbnails, things like
that.

764
00:45:42,600 --> 00:45:45,880
So they stand out.
More creators will now have a

765
00:45:45,880 --> 00:45:50,720
dedicated spot in their profile
for podcast links, enabling

766
00:45:50,720 --> 00:45:55,720
direct show promotions.
Thread says it intends to add

767
00:45:56,080 --> 00:46:00,560
further podcast centric features
like the conversation, I'm sorry

768
00:46:00,560 --> 00:46:05,000
conversion tools, discovery
enhancements, analytics in the

769
00:46:05,000 --> 00:46:09,360
next coming year.
Meta, who owns Threads, does not

770
00:46:09,360 --> 00:46:13,880
intend for Threads to become a
podcast posting or distribution

771
00:46:13,880 --> 00:46:16,520
platform.
The emphasis is actually on

772
00:46:16,520 --> 00:46:19,640
discussion and show promotion
now.

773
00:46:19,640 --> 00:46:24,400
This move signals an effort to
buy social platforms to capture

774
00:46:24,760 --> 00:46:28,880
and centralized podcast related
audience engagement rather than

775
00:46:28,880 --> 00:46:32,000
leaving it scattered across
forums, comment threads,

776
00:46:32,200 --> 00:46:34,560
subreddit posts, and things like
that.

777
00:46:35,240 --> 00:46:39,040
For podcasters, this means
better visibility on social, but

778
00:46:39,040 --> 00:46:43,880
also increased competition for
attention as new platforms fight

779
00:46:43,880 --> 00:46:48,720
for quote place where fans can
talk about shows, UN quote.

780
00:46:49,960 --> 00:46:53,880
A possible challenge for a
possible challenge is traffic

781
00:46:53,880 --> 00:46:58,480
and engagement on threads still
may not convert into listening

782
00:46:58,480 --> 00:47:01,720
and downloading behavior.
The feature boosts.

783
00:47:02,240 --> 00:47:06,440
The feature boost is visibility,
not guaranteed audience shift.

784
00:47:07,440 --> 00:47:10,680
Now, actually, I was just
talking about this in a group

785
00:47:10,760 --> 00:47:13,160
yesterday, in a Facebook group
yesterday.

786
00:47:13,320 --> 00:47:16,560
It's a group full of podcasting
producers.

787
00:47:17,000 --> 00:47:22,120
And I just wanted to make it
clear that there are several

788
00:47:22,120 --> 00:47:26,360
different kinds of conversions.
There's the conversion of

789
00:47:26,480 --> 00:47:28,480
engagement.
Are you getting engagement?

790
00:47:28,480 --> 00:47:32,560
There is conversion for
downloads, and then there's also

791
00:47:32,760 --> 00:47:35,440
conversion for money.
Are you making money out of

792
00:47:35,440 --> 00:47:36,720
this?
Are you getting clients?

793
00:47:36,840 --> 00:47:39,400
I'm not sure.
I mean, I can see where this

794
00:47:39,400 --> 00:47:44,320
would be good for engagement
that that's clear, but I'm not

795
00:47:44,320 --> 00:47:50,360
quite sure about the downloads
or the conversion for money.

796
00:47:50,720 --> 00:47:55,040
I look at this as both
discoverability and building

797
00:47:55,040 --> 00:47:59,720
awareness around your podcast.
I think it's cool because they

798
00:47:59,720 --> 00:48:05,360
are going out of their way to
highlight posts that are podcast

799
00:48:05,360 --> 00:48:08,480
related.
So you can now if you're looking

800
00:48:08,480 --> 00:48:10,600
at the article, we'll link to it
in the show notes.

801
00:48:10,600 --> 00:48:12,280
But here on Clubhouse, I've
shared it.

802
00:48:12,640 --> 00:48:16,960
If you look at some of the the
demonstrations that they show

803
00:48:16,960 --> 00:48:19,040
here in the imaging, it's really
cool.

804
00:48:19,040 --> 00:48:22,400
Like, you know, you see this
person promoting his new podcast

805
00:48:22,400 --> 00:48:27,240
episode and it creates a nice
thumbnail image with the

806
00:48:27,240 --> 00:48:29,600
headline or the title of the
episode.

807
00:48:29,800 --> 00:48:33,000
It looks nice.
It's going to catch more eyes, I

808
00:48:33,000 --> 00:48:38,880
think, than how it's currently
been shared on that app on

809
00:48:38,880 --> 00:48:40,680
Threads.
So I think that that's cool.

810
00:48:40,680 --> 00:48:43,360
And I think it's going to be
cool that they're also creating

811
00:48:43,360 --> 00:48:49,160
a spot with on your profile page
of Threads, a spot dedicated to

812
00:48:49,160 --> 00:48:52,840
showcasing your podcast.
Yes, I agree that I don't think

813
00:48:52,840 --> 00:48:57,240
it's going to automatically
start delivering downloads to

814
00:48:57,240 --> 00:49:02,200
you, but I do think it could be
a great area to promote what

815
00:49:02,200 --> 00:49:05,800
you're doing and build awareness
for your podcasts in my opinion.

816
00:49:06,320 --> 00:49:07,920
I think so too.
I think so too.

817
00:49:08,400 --> 00:49:11,240
Again, what I said earlier, I
love that these social media

818
00:49:11,240 --> 00:49:15,880
platforms are trying to find
ways of incorporating podcasting

819
00:49:16,320 --> 00:49:20,320
and help the podcasters out
there, so I'm all for it.

820
00:49:20,440 --> 00:49:26,480
I know someone who's very
heavily on threads and he's, he

821
00:49:26,480 --> 00:49:31,640
says that he gets a lot of his
clients just through his posts

822
00:49:31,920 --> 00:49:38,040
on threads and you know, and
he's audio only, by the way, he

823
00:49:38,040 --> 00:49:41,720
will die on that hill.
He has nothing to do with video.

824
00:49:41,720 --> 00:49:46,760
And that's just the way it is.
So it's, it's interesting.

825
00:49:46,880 --> 00:49:48,760
I mean, he's got a formula for
it.

826
00:49:48,880 --> 00:49:52,280
So I'll be curious to get his
take on this new thing.

827
00:49:52,600 --> 00:49:55,680
Yeah, I was curious.
What he'll think as well.

828
00:49:55,920 --> 00:49:58,360
Not mentioning him because I
know he doesn't like me anymore.

829
00:49:59,040 --> 00:50:04,080
Oh no, I'm not talking about.
That, but I am curious if he's

830
00:50:04,080 --> 00:50:06,200
going to embrace that.
So we shall see.

831
00:50:07,240 --> 00:50:11,920
OK, Dr., do you want to take the
next story #12 on the list?

832
00:50:12,400 --> 00:50:17,000
A new Metro Cool report confirms
what podcasters have been

833
00:50:17,000 --> 00:50:20,720
sensing for a while now.
Video is now king.

834
00:50:20,760 --> 00:50:23,680
And this is, by the way, the
opinion of the article, not

835
00:50:23,680 --> 00:50:28,040
necessarily DRS or mine.
And by the way, Metricool and

836
00:50:28,040 --> 00:50:30,080
maybe Jonathan can get in on
this.

837
00:50:30,080 --> 00:50:34,400
Metricool I think is one of
those schedulers for social.

838
00:50:34,520 --> 00:50:36,600
Jonathan, what's it called, this
scheduler?

839
00:50:36,720 --> 00:50:40,120
It's a scheduler, yeah.
OK but they have this article

840
00:50:40,120 --> 00:50:42,800
and they say that video is now
king.

841
00:50:42,800 --> 00:50:47,680
After analyzing over 12,000
social posts from the top 100 US

842
00:50:47,680 --> 00:50:51,560
podcasts, the study found
YouTube drives the highest

843
00:50:51,560 --> 00:50:57,440
engagement rate at 3.13, while
Instagram reels dominate

844
00:50:57,440 --> 00:50:59,680
interactions.
But we'll see if your threads

845
00:50:59,680 --> 00:51:01,920
gets into it.
Over 700%.

846
00:51:01,920 --> 00:51:05,480
I don't even think I've ever
seen that that thing before.

847
00:51:05,480 --> 00:51:11,560
700% higher than average despite
podcast posting nearly 100 times

848
00:51:11,960 --> 00:51:16,320
a month on X.
It's not translating to audience

849
00:51:16,360 --> 00:51:19,200
growth.
The surprise Facebook might be

850
00:51:19,200 --> 00:51:21,600
creeping back.
Oh please, no.

851
00:51:21,960 --> 00:51:24,960
OK.
Magical's CEO calls it a

852
00:51:24,960 --> 00:51:29,360
fundamental shift from simple
promotion to full on community

853
00:51:29,360 --> 00:51:33,440
building through native platform
specific strategies.

854
00:51:33,680 --> 00:51:35,400
Do the key takeaways on that
mark.

855
00:51:35,400 --> 00:51:37,760
Sure, sure.
So they're saying that 87% of

856
00:51:37,760 --> 00:51:42,000
top podcasts now post to
YouTube, with many, many with

857
00:51:42,000 --> 00:51:44,720
full episodes.
Instagram Reels accounts for

858
00:51:44,720 --> 00:51:50,000
nearly 80% of podcast posts.
Their engagement beats

859
00:51:50,000 --> 00:51:53,320
frequency.
More posts don't equal more

860
00:51:53,320 --> 00:51:56,160
followers.
Hashtags and emojis are

861
00:51:56,160 --> 00:52:00,240
declining, with creators
favoring cleaner messaging.

862
00:52:00,560 --> 00:52:04,280
And we know that this year we've
heard from Instagram saying

863
00:52:04,280 --> 00:52:07,960
hashtags are no more or they
just don't really hold any

864
00:52:07,960 --> 00:52:10,360
weight anymore.
People are still using them on

865
00:52:10,360 --> 00:52:14,280
occasion, but I've actually
dropped it ever since I heard

866
00:52:14,280 --> 00:52:16,840
Instagram make that announcement
that they don't do anything

867
00:52:16,840 --> 00:52:19,680
anymore.
Authentic engagement and

868
00:52:19,680 --> 00:52:24,240
platform native strategies Dr.
Success according to this

869
00:52:24,280 --> 00:52:27,240
article and study.
So there you go.

870
00:52:27,240 --> 00:52:30,040
So that just, yeah, I think
that's a great little article to

871
00:52:30,040 --> 00:52:34,800
wrap up when we sat here and
shared a lot about TikTok, a lot

872
00:52:34,800 --> 00:52:38,280
about Threads and how they're
getting into the podcasting

873
00:52:38,280 --> 00:52:40,600
games.
I just, I feel like this article

874
00:52:40,600 --> 00:52:44,280
supports that well.
So something to consider and

875
00:52:44,840 --> 00:52:48,120
something else to consider is to
come back and join us tomorrow

876
00:52:48,120 --> 00:52:50,960
morning at 7:00 AM.
Eastern live here on Clubhouse.

877
00:52:50,960 --> 00:52:55,160
When we do our podcast
evaluation episode, Evaluating

878
00:52:55,360 --> 00:53:00,680
the Podcast Exam Room Nutrition
by Colleen Sloan, we will dig

879
00:53:00,680 --> 00:53:04,360
into her episode, give her
pointers and share a lot of what

880
00:53:04,360 --> 00:53:07,960
she's doing right because she is
doing some things that we really

881
00:53:07,960 --> 00:53:12,160
thought thought are things that
many of us can learn from.

882
00:53:12,160 --> 00:53:15,320
So check that out.
Come join us tomorrow and if you

883
00:53:15,320 --> 00:53:19,240
can't, that's OK.
Just join us at podpage.com/PMC

884
00:53:19,240 --> 00:53:24,440
and catch the episode after it
airs live or streams live if I'm

885
00:53:24,440 --> 00:53:26,720
going to use the appropriate
terminology.

886
00:53:27,120 --> 00:53:30,280
So until tomorrow.
And by the way, thank you to Gil

887
00:53:30,280 --> 00:53:33,760
for joining us as well.
Really appreciate you being

888
00:53:33,760 --> 00:53:36,520
here.
And until tomorrow, make it a

889
00:53:36,520 --> 00:53:38,280
great day.
Everybody take care.