July 22, 2026

554. Podcast News: AI Ad Blockers, Video Strategy & Discovery

554. Podcast News: AI Ad Blockers, Video Strategy & Discovery

The podcasting world never stands still, and neither do the challenges creators face. The morning show cast and crew discuss AI ad blockers, video strategy & discovery, and the real cost of video production as platforms continue to evolve. From monetization and sponsorships to smarter growth strategies, the conversation looks at what today's headlines mean for podcasters trying to build a sustainable show. Whether you're launching a new show or growing an existing one, these stories reveal where podcasting is headed next.

Episode Highlights:

[03:28] Active Podcast Stats

[07:57] Watch vs. Listen Trends

[12:23] Podcast Ad Blockers Explained

[13:57] The Ad Blocking Debate

[22:00] How Creators and Sponsors Are Responding

[27:35] Finding Better-Fit Sponsors

[33:14] Riverside Editor Changes

[36:28] Netflix and Video Podcasts

[40:03] The Press Releases Debate

[49:44] The Real Cost of Video Podcasting

Links & Resources:

Community Meet-up for Women, Trans, and NonBinary Podcast Experts:

https://www.eventbrite.com/e/community-meet-up-for-women-trans-and-non-binary-podcast-experts-tickets-1993847710174Empowered Podcasting 3 Tickets (Use coupon code EPCMARC20):

https://empoweredpodcasting.com

Riverside's New Editor Walkthru (Free):

https://riverside.com/webinars/the-new-riverside-editor-live-walkthrough

Podcast Ad Blocker:

https://www.adblockpodcast.com/

Nielsen’s Podcast Listen & Watch Report:

https://www.nielsen.com/insights/2026/nielsens-podcast-listen-watch-report/

Feature Your Podcast on the Podcasting Morning Show:

https://PodcastingMorningShow.com/spotlight

The Podcasting Morning Show:

⁠⁠www.podcastingmorningshow.com⁠⁠

Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/

Meet the PMS Cast and Crew:

⁠⁠https://podcastingmorningshow.com/people⁠⁠

Join The Empowered Podcasting Facebook Group:

⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠

Book A Free Call With Marc:

https://calendly.com/ironickmedia/freestrategycall

Application To Submit Your Show For Evaluation:

⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠

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Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠

Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:

https://podmatch.com/hostdetailpreview/1729879899384520035bad21b