The Hosting Problem Riverside Just Solved for Podcasters

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Good morning podcasting morning
chat.

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Today is Wednesday, November
19th, 2025 and today the real

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cost of video podcasting.
The rise of an AI production

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powerhouse raises concerns and
Riverside's huge new feature

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drop and exclusive with Kendall
Brightman.

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So if you're listening live on
Clubhouse, hit the share button

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top right hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, chatter, YouTube,
please share this with a fellow

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podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning chat.

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Thanks so much for being here.
I am your host Mark Ronick and

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on stage with me Currently we
have producer Ashley Feller,

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Ralph Estep, Jonathan Howard,
Dr. Faye, Sid Meadows and Nick

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Nolback.
By the way, good to see you

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Chris in the audience as well.
Chris is an old friend and

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community long time community
member of the podcasting Morning

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Chat and has had trouble getting
here in the mornings as of late.

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So good to see you here.
That's why I'm calling you out

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Chris.
And also by the way, Matt Bliss

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has joined us as well on stage.
Yeah, today I'm excited.

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I think this could be one of our
first ever news exclusives here

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on the podcasting morning chat.
Kendall from Riverside, Kendall

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Brightman, the community
manager.

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If you use Riverside, you
probably know who Kendall is.

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And she's joining us to reveal a
new feature drop coming later

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this morning.
So by the time this podcast

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comes out, the news will
probably have broken.

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But if you're joining us live,
you'll be one of the first to

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know.
And I'm going to ask you just

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total trust, keep it to yourself
until the official announcement

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comes out around 10:00 AM
Eastern this morning.

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Before we get into the news real
quick, just want to remind you

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tomorrow, 7:00 AM Eastern, we
are live again and we are

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revisiting our podcast
evaluation series.

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The next podcast we will be
evaluating is called The Space

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Between.
It's by Sean McClellan, who came

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to us recently, came to our
community by joining the

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Empowered Podcasting 2 event at
the end of this past September.

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And he's going to be looking for
things like feedback as far as

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content quality and depth, audio
engagement.

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He wants to know about how we
feel about his production

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quality, storytelling, flow.
He wants it all.

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So we're going to dig into that
too, in one area.

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I don't think I see here that he
asked for feedback on.

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I do want to get a little bit
into his branding because I

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think we can help him improve
his discoverability among some

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other things too.
I think what I one thing I like

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about it is it's 10 minute
episodes and yeah, we'll share

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more tomorrow, so come join us
if you want to learn a little

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bit about how a bunch of
experienced podcasters would

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breakdown someone else's
podcast.

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It's been going quite well.
We're looking forward to doing

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it again.
By the way, Phil Better is also

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in the audience.
I think part of the problem with

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Clubhouse is we have so many
team members that it doesn't

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always add everybody to the
stage when we first kick things

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off.
And Speaking of.

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Kicking maybe, but I just think
Clubhouse is acting weird.

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I know it's acting weird for me.
Yeah, it well, they did have an

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update recently Dr. So you may
want to update it might help.

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And that update changed things.
If you hear my intro regularly,

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I usually say hit the share
button bottom left hand side of

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the screen.
Well, the update moved it to the

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top right hand side of the
screen.

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That's why I changed that.
So anyway, let's get into it

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some podcasting news while we
wait for Kendall, who will be

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joining me, appropriately
enough, over on Riverside.

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That's how I'm streaming live to
YouTube and Facebook right now.

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She's going to join me there so
we can capture her on video too.

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So I'll let you know when she
joins us.

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She should be popping in in the
next 5 minutes or so.

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So in the meantime, let me give
you some podcast data to kick

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things off.
This comes from the Podcast

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Business Journal.
Here's a little a new statistic

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for you that I don't share
often.

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Did you know that there are 4.5
million podcasts in their

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directory, Podcast Business
Journals?

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And they grab that basically
from all the different

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platforms.
And that means there's a total

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of almost 151 million podcast
episodes out there, which it

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comes to an average of 33
episodes per show if you were

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curious.
And as of this week, as far as

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new episodes published across
all podcast platforms, 487,729,

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which is up a whopping 54.5%
from the previous week of just

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over 300,000 episodes published.
And by the way, the number one

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podcast today or actually as of
yesterday on Apple, once again,

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the daily by the New York Times,
that's been on the top of the

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charts for a few weeks now.
And let's find out.

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We also know that the number one
on Spotify is usually the same

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person.
So we go to Dr. to give us the

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top five on Spotify.
So we don't just say that one

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podcast over and over again
every week and then she'll get

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go ahead.
I'm thinking maybe we should

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just do the top 6 because number
one spot is always taken.

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OK, so #5 is a crime junkie #4
is Tucker Carlson's show.

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Put your finger on the timpani.
Here we go, Number three.

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OK, the past weekend, this past
weekend with the ovonne #2, the

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Matt Shane Secret podcast and #1
is the Joe Rogan Experience.

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And just in case that number 2
Matt and Shane's secret podcast.

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I appreciate Dr. trying to race
the the timpani, but in just in

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case she stumbles, I'll I'll
back her up.

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OK, So what is our random chart
of the week Dr. Random chart of

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the week is health and fitness
and so the number 5 is the

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Doctor John Deloney.
Doctor John Deloney show #4 is

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the Peter.
Why'd you pick one with all the

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weird names?
Peter Attisha sure drive the

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Peter Attisha.
Dr. OK #3 is maintenance phase

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#1.
Oh, I hit the wrong button.

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Hold on.
OK, hold on.

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I gotta hit this. #3 is
maintenance phase, yes #2 is on

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purpose with Jay Shetty and #1
is the Huberman lab.

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Very nice.
There there is your there are

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your top fives for this morning.
Before we get to events, as I

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teased, Kendall Brightman has
joined us here on Riverside.

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Good morning, Kendall.
How are you?

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Good morning.
I'm great.

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How are you doing?
Doing well.

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Thanks all the way from Israel
this morning.

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I appreciate you being here,
Kendall.

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Before you share things, how are
things going over on Riverside?

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You guys are very busy these
days.

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Yes.
How are things going?

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We're we're holding in there
with all the new feature updates

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that we're putting out.
It's hard to keep up, but things

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are going really well.
It's really cool to see when I

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first started.
We I think that.

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Just rolled out the editor, so
it's really cool to see how

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things just keep evolving.
So yeah, yeah, one thing there's

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a lot to talk.
About.

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Yes, there are.
There is, and that's one thing I

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really, I talk about this on
this very show.

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One thing I really appreciate
about Riverside is that, yeah,

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you guys do add a lot of new
stuff, especially this past

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year.
But you guys, I feel like you

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guys do it very gracefully.
In other words, you don't just

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push out the new features.
Like you take your time to make

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sure that these are ready for
the public.

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And I really appreciate that
about Riverside.

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Exactly.
And that's definitely something

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that we care a lot about.
So it's really gratifying to

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hear that that's how you're
perceiving it, because that's

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something that we care a lot
about.

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So that's great to hear.
Cool.

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So, all right, content creators
are waking up to a big surprise

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from Riverside today.
Tell us what's?

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Happening.
Yeah, tell us what's happening,

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Kendall.
Yeah, so Riverside, we today are

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officially releasing hosting.
On Riverside.

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So now you can record, edit,
transcribe, clip, do all of that

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and host and publish your
podcast all through Riverside.

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And some key things here are
that you can bring in your

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existing podcast onto Riverside.
So before we had released kind

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of bringing a new podcast and
hosting on Riverside.

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Now you can take your existing
one and bring it in.

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It's no added cost, so you don't
have to pay any extra.

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It's included in all pay plans.
It should already be in your

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accounts if you're using
Riverside, and if you're not,

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come on over.
Yeah, that just makes it one

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place to do everything that you
need to do.

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It really just simplifies the
workflow.

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Streamlines, some would say.
You had mentioned, and I knew

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this, we've talked about it here
on the show.

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Riverside originally had offered
this for new podcasts and I

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think it was somewhat limited,
like you could only upload it

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maybe to or connect it to
Spotify for creators.

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So now this is the whole gamut
like we can upload or again

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connect to all the different
directories now.

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So you get your own RSS feed.
You also can connect directly to

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Spotify, Apple Podcasts,
YouTube.

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I mean, before that was our
partnership with Spotify.

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So we've really just expanded
being able to get an RSS feed

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and published street from Street
from Riverside.

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OK.
All right, very cool.

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And by the way, team, if you
have any questions, by all

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means, I'm happy to unmute you
and ask anything you'd like to.

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Kendall.
OK, so we now know it's lots of

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different platforms.
What about analytics?

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What?
What kind of analytics is this

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going to provide for us?
So right now you have some

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pretty basic analytics such as
being able to see how many

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streams where they're coming
from.

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But as we kind of exactly what
you were saying before, like

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when we put out new features, we
continue to kind of build on

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them.
So analytics is something that

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we're going to continue to build
on.

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So you're going to see a lot
more and more coming as far as

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like episode based analytics and
being able to see retention

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rates, that kind of thing.
Right now it's streams, being

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able to see where those streams
are coming in from, where in the

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world.
But yeah, we're going to

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continue to be, this is kind of
phase one, as I call it, for

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hosting.
So we're going to be getting a

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lot more analytics coming in.
But one of the cool parts also

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is that if you're recording your
content in Riverside, so you

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know that you already get those
show notes, those chapter time

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codes for your edits and for the
full recording.

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And so when you're uploading it
now on hosting in your RSS feed,

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it'll already have that
information.

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So you could even just put your
show notes right in there, put

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your chapter time code.
So a lot faster being able to

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have to download, upload, take
some information from somewhere,

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put it somewhere else.
It's just kind of all in there

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for you.
How does video incorporate into

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this?
Because obviously Riverside

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allows us to record and edit
video, and I know the

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integration is there already
with Spotify.

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So what if I've got this video
podcast and I want the video to

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appear on Spotify?
I want the audio to appear on

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the appropriate audio platforms.
How will that work?

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So how that works right now, and
again, we're going to continue

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to iterate on this.
So how it works right now is

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that on YouTube, you'll have
video, obviously on Spotify,

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it's going to upload from our
hosting audio only.

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But the work around here is that
you can then go into Spotify and

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add your video.
So it'll be posted.

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You can go in at that video
there.

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Apple Podcast unfortunately
doesn't have that option yet

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because I have a podcast.
Come on, guys.

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So right now the workaround is
have to go into Spotify and add

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that video.
But again, just kind of stay

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tuned on all this because this
is Mach 1.

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Okay, okay, awesome.
Not to jump ahead, but do we?

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Do you have an even an idea yet
when a Phase 2 is going to

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00:13:09,440 --> 00:13:11,440
happen?
I know that the team's already

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working on it.
It could be any day now.

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00:13:13,560 --> 00:13:15,720
I don't want to.
I hate to give timelines because

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then the product team hates me.
As you saw, like we're always

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00:13:18,600 --> 00:13:21,160
putting out new features and it
kind of feels like every day we

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00:13:21,160 --> 00:13:23,480
have something new.
I wouldn't be surprised if it's

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00:13:23,560 --> 00:13:26,000
very, very soon, but if I can
give you a little.

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00:13:26,000 --> 00:13:28,480
Preview of some more stuff.
Please.

234
00:13:28,520 --> 00:13:30,400
Yeah, fine, fine.
Twist my arm.

235
00:13:30,520 --> 00:13:34,720
So you kind of already seen a
little bit of a preview of it.

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00:13:34,880 --> 00:13:37,880
We announced recently that you
can now use two different

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00:13:37,880 --> 00:13:40,760
microphones in your Riverside
studio and have two different

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00:13:40,760 --> 00:13:45,880
audio outputs so that you can or
inputs so that you can record in

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00:13:45,880 --> 00:13:48,080
the same room for an audio
podcast and kind of have 1

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00:13:48,080 --> 00:13:50,480
camera.
But it's really cool to see that

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00:13:50,480 --> 00:13:53,880
more and more people are seeing
like we started at Riverside as

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00:13:53,880 --> 00:13:57,040
a remote recording platform,
then we evolved to editing.

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00:13:57,360 --> 00:14:00,200
And I think that people more and
more with all of the AI tools

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00:14:00,200 --> 00:14:02,800
and everything that we're
introducing are seeing that

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00:14:02,800 --> 00:14:04,400
there's so much value in
Riverside.

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00:14:04,920 --> 00:14:08,720
So there's more and more demand
to be able to be able to do in

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00:14:08,720 --> 00:14:11,560
person recording.
And so I will just say that we

248
00:14:11,560 --> 00:14:13,280
like, we definitely hear you on
that.

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00:14:13,280 --> 00:14:16,600
And it's something that you can
expect to get some more news on

250
00:14:16,600 --> 00:14:19,920
soon to be able to do some in
person stuff in Riverside.

251
00:14:19,920 --> 00:14:23,040
You know what's funny is we I
was talking to the team last

252
00:14:23,040 --> 00:14:26,880
night telling them that you were
joining us and Jonathan, who's

253
00:14:26,880 --> 00:14:29,480
here, was just he was trying to
guess.

254
00:14:29,480 --> 00:14:31,840
Well, first he was saying with
all the stuff they've added,

255
00:14:31,840 --> 00:14:33,680
what else could they possibly
add?

256
00:14:33,680 --> 00:14:35,600
But here we are we that they're
doing that.

257
00:14:35,600 --> 00:14:38,920
And one of the things he was
saying was he was hoping at some

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00:14:38,920 --> 00:14:42,200
point there's going to be
multicam type tracking.

259
00:14:42,200 --> 00:14:45,560
I won't ask you if that's where
you're going with that, but.

260
00:14:45,600 --> 00:14:47,480
We hear you, Jonathan.
We hear you.

261
00:14:48,040 --> 00:14:48,960
Yeah.
Yeah.

262
00:14:49,080 --> 00:14:50,920
Cool anything.
Else coming up, what will they

263
00:14:50,920 --> 00:14:51,880
do next?
I'm kidding.

264
00:14:51,920 --> 00:14:54,920
Yeah.
Anything else we should be

265
00:14:55,320 --> 00:14:58,200
excited about?
I would say the two most

266
00:14:58,200 --> 00:15:01,400
exciting things as far as I
like, as far as what I'm looking

267
00:15:01,400 --> 00:15:05,240
forward to selfishly, but I know
that there are just a ton of

268
00:15:05,240 --> 00:15:07,840
other features that we're
working on right now that you're

269
00:15:07,840 --> 00:15:10,760
going to see As far as editing,
as far as I mean, the most

270
00:15:10,760 --> 00:15:13,440
important thing for us is always
right reliability and stability.

271
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So that's always friend of mind.
We introduce magic segments kind

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00:15:16,800 --> 00:15:20,040
of responding to if you don't
magic clips.

273
00:15:20,040 --> 00:15:23,760
It is our AIAI identifies the
most engaging moments of your

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00:15:23,760 --> 00:15:25,240
podcast and then makes clips for
you.

275
00:15:25,480 --> 00:15:28,760
So really makes it easier to get
to repurpose your content.

276
00:15:29,200 --> 00:15:32,720
But then we saw like a YouTube
trend that kind of 10 minute,

277
00:15:32,720 --> 00:15:35,480
three to 10 minute clips.
We're also doing really well,

278
00:15:35,480 --> 00:15:38,000
not clips, but videos.
So if you want something that's

279
00:15:38,000 --> 00:15:42,480
not that 62nd clip, but you also
don't want the full hour long,

280
00:15:42,480 --> 00:15:46,360
let's say podcast, being able to
give more content to people to

281
00:15:46,400 --> 00:15:49,480
kind of get your your stuff
discovered in different ways.

282
00:15:50,000 --> 00:15:51,760
Magic segments is kind of our
answer to that.

283
00:15:51,760 --> 00:15:54,640
That's AI generated like 10
minutes, three to 10 minute long

284
00:15:54,640 --> 00:15:56,960
segments.
But we're really just responding

285
00:15:56,960 --> 00:16:01,800
to industry trends, responding
to what people are requesting as

286
00:16:01,800 --> 00:16:05,120
community manager by I'm
speaking a lot to product about

287
00:16:05,280 --> 00:16:07,640
the next, like what people are
requesting.

288
00:16:07,920 --> 00:16:11,200
And that really helps us
identify where we're going to go

289
00:16:11,240 --> 00:16:12,200
next.
OK.

290
00:16:12,560 --> 00:16:14,320
Thank you, Kendall.
Now let me make sure, does

291
00:16:14,320 --> 00:16:18,160
anyone have any other questions
for Kendall before we let her

292
00:16:18,160 --> 00:16:19,920
go?
Yeah, Nick, go for it.

293
00:16:20,000 --> 00:16:21,480
Nick Naubach.
Hey, Nick.

294
00:16:21,760 --> 00:16:25,080
Hey Kendall, good to hear from
you and hear all the

295
00:16:25,080 --> 00:16:28,840
announcements.
My question for you on the

296
00:16:28,840 --> 00:16:32,480
hosting side, I know this is
brand new, something that is

297
00:16:32,480 --> 00:16:35,880
just getting announced today.
What about like people that have

298
00:16:35,880 --> 00:16:38,160
multiple shows?
Are they going to be able to

299
00:16:38,160 --> 00:16:42,440
manage multiple podcasts within
one account or do you need a

300
00:16:42,440 --> 00:16:46,080
different account to do that?
So right now, and I also even

301
00:16:46,080 --> 00:16:48,840
didn't even forget to, I forgot
to mention that like I'm talking

302
00:16:48,840 --> 00:16:51,000
with you guys before the
announcements later on today.

303
00:16:51,000 --> 00:16:52,720
So you guys are getting a little
bit of a preview.

304
00:16:52,720 --> 00:16:56,720
So that's very exciting.
Of course, and so as far as

305
00:16:56,720 --> 00:16:59,320
multiple.
Shows for every account.

306
00:16:59,320 --> 00:17:02,400
You have one studio, and so that
should be it's.

307
00:17:02,640 --> 00:17:04,880
You're able to host one show for
every account.

308
00:17:05,359 --> 00:17:06,720
So if you have multiple.
Shows.

309
00:17:06,720 --> 00:17:09,920
The idea here is that you can
get multiple accounts for now,

310
00:17:09,920 --> 00:17:12,800
but we may see that kind of
evolve in the future.

311
00:17:12,800 --> 00:17:17,040
For now, it's for every account.
You can host one of your shows

312
00:17:17,040 --> 00:17:19,319
there.
OK, there you go, Nick.

313
00:17:19,560 --> 00:17:21,119
Yep, Nick's giving the thumbs
up.

314
00:17:21,200 --> 00:17:22,000
All right.
Cool.

315
00:17:22,000 --> 00:17:23,640
Nick's, Nick's the.
Overachiever.

316
00:17:23,640 --> 00:17:26,599
You know Where am I?
Multiple podcasts.

317
00:17:27,960 --> 00:17:31,240
Kendall, do you have a podcast?
I mean, other than say River,

318
00:17:31,240 --> 00:17:32,840
anything with that you do with
Riverside?

319
00:17:32,840 --> 00:17:37,040
Do you have your own podcast?
I don't, but I really want to.

320
00:17:37,040 --> 00:17:41,720
I really like, I really respect
and like, admire everyone who

321
00:17:41,720 --> 00:17:44,080
has a podcast because I think
for me.

322
00:17:44,440 --> 00:17:46,840
I want to do 1 for.
Riverside I feel like there's

323
00:17:46,840 --> 00:17:50,800
kind of the the cloak of doing
it for a company that makes me

324
00:17:50,800 --> 00:17:53,640
feel more comfortable.
But like putting yourself out

325
00:17:53,640 --> 00:17:56,960
there is so hard.
So I think that's really.

326
00:17:56,960 --> 00:18:01,240
The jump for me, like I know how
to record and edit my podcast

327
00:18:01,240 --> 00:18:02,680
because of course I work at
Riverside.

328
00:18:02,680 --> 00:18:05,920
I know all the.
Back end on the best practices

329
00:18:05,920 --> 00:18:09,800
for promoting it and naming as
far as SEO, like I know all of

330
00:18:09,800 --> 00:18:11,560
this.
I think that a lot of people

331
00:18:11,560 --> 00:18:14,720
have the opposite information
like they just want to do a

332
00:18:14,720 --> 00:18:16,840
podcast and they jump in.
They're like learning all of

333
00:18:16,840 --> 00:18:19,200
this as they go for me.
I feel like I have all the

334
00:18:19,200 --> 00:18:22,920
information front ended, but I
just like, it's for me, it's

335
00:18:22,920 --> 00:18:25,840
really about just like putting
myself out there and having that

336
00:18:25,840 --> 00:18:28,520
confidence too.
So hats off for you for doing

337
00:18:28,520 --> 00:18:30,760
that.
I just like I need to kind of

338
00:18:30,760 --> 00:18:33,520
get over it because I think that
I'm the more and more that I do

339
00:18:33,520 --> 00:18:36,000
this and more I'm like, why
don't I, why don't I do this?

340
00:18:36,000 --> 00:18:37,960
Because I, I just think that
it's so cool.

341
00:18:38,920 --> 00:18:41,080
Yeah.
And I mean, you don't ever come

342
00:18:41,080 --> 00:18:45,520
off as nervous or uncomfortable
when you're on camera on mic.

343
00:18:45,520 --> 00:18:48,080
So that surprises me to hear
Matt.

344
00:18:48,080 --> 00:18:51,120
I think it's more about like
like marketing it like like

345
00:18:51,120 --> 00:18:54,080
putting myself out and clips and
like, I don't know why I have

346
00:18:54,080 --> 00:18:57,440
this big thing about like people
that I know from like high

347
00:18:57,440 --> 00:19:01,040
school or something, like seeing
a clip on their TikTok of me.

348
00:19:01,200 --> 00:19:03,880
I don't know what it is about
it, but I get so just nervous

349
00:19:03,880 --> 00:19:07,800
about putting myself out there
on my own platform, you know,

350
00:19:07,800 --> 00:19:09,120
like for other people's
podcasts.

351
00:19:09,120 --> 00:19:12,160
I feel so.
Comfortable, but it really makes

352
00:19:12,160 --> 00:19:15,480
me have a whole new respect for.
Everyone who's doing it, I think

353
00:19:15,480 --> 00:19:17,240
that it's relatable what you're
sharing.

354
00:19:17,240 --> 00:19:21,080
I don't think you're the only
one that feels that way, Matt.

355
00:19:21,280 --> 00:19:23,560
You have it something for us.
Go ahead.

356
00:19:23,960 --> 00:19:26,640
I was going to start with a
commiseration and hi Kendall,

357
00:19:26,640 --> 00:19:28,960
it's been a long time since
we've Matt Bliss all together, I

358
00:19:28,960 --> 00:19:30,560
think.
Oh, hi, Matt.

359
00:19:30,680 --> 00:19:32,160
Hi.
Yeah, Hi.

360
00:19:32,160 --> 00:19:33,560
How's it going?
Wow, the gangs are here.

361
00:19:33,640 --> 00:19:35,400
Yeah, love it.
That's it, That's it.

362
00:19:35,600 --> 00:19:38,880
I actually interviewed someone
recently on my forecast

363
00:19:38,880 --> 00:19:43,640
rethinking podcasting there, a
podcast manager in Australia who

364
00:19:43,640 --> 00:19:46,240
had trouble going back to their
own forecast for some of the

365
00:19:46,240 --> 00:19:48,560
reasons that you're talking
about, even starting.

366
00:19:48,960 --> 00:19:51,160
I think we've all been there.
And particularly from my

367
00:19:51,160 --> 00:19:55,720
experience, when you know too
much about the discipline of

368
00:19:55,720 --> 00:20:00,000
podcasting, it's hard to come to
the rest of it from the other

369
00:20:00,000 --> 00:20:03,200
side, exactly like figuring out
what you want to talk about and,

370
00:20:03,200 --> 00:20:06,120
and all that kind of thing.
So you are definitely no one

371
00:20:06,120 --> 00:20:08,880
there and I'd suggest.
Well, Matt, also, I remember I

372
00:20:08,880 --> 00:20:11,480
spoke with you about when we
were, I was like piloting one of

373
00:20:11,480 --> 00:20:13,240
the podcasts that I wanted to do
for Riverside.

374
00:20:13,240 --> 00:20:16,320
I spoke with you so you know,
you know how long this journey's

375
00:20:16,320 --> 00:20:17,840
going to have been for me.
It was a while ago.

376
00:20:18,520 --> 00:20:20,800
I didn't want to bring it up
just in case it was, you know,

377
00:20:20,840 --> 00:20:24,160
NBA door, you got the silent no,
and you couldn't tell anyone

378
00:20:24,160 --> 00:20:25,360
about it.
But yeah, that was a great

379
00:20:25,360 --> 00:20:26,840
discussion.
And I think if you wanted to do

380
00:20:26,840 --> 00:20:29,840
something similar to that, being
a community manager, then that

381
00:20:29,840 --> 00:20:31,440
would be something really cool
to see.

382
00:20:31,920 --> 00:20:35,160
But just a couple of questions
about the hosting, not to make a

383
00:20:35,200 --> 00:20:37,400
whiplash kind of content shift
there.

384
00:20:37,800 --> 00:20:40,920
For the hosting, 2 things that
I'd be particularly interested

385
00:20:40,920 --> 00:20:46,320
to hear about is the IAB
certification for the analytics.

386
00:20:46,720 --> 00:20:47,920
I'm sure that's a very quick
answer.

387
00:20:48,240 --> 00:20:53,640
And the third party prefix stuff
that some people want like OP3

388
00:20:53,640 --> 00:20:58,680
dot dev is an open source third
party analytics thing would be

389
00:20:58,680 --> 00:21:00,080
really cool to have as part of
it.

390
00:21:00,320 --> 00:21:02,680
But I know that pod roll is
becoming a big thing that people

391
00:21:02,680 --> 00:21:04,760
are starting to use for
recommendations on their show

392
00:21:04,760 --> 00:21:08,040
too.
So yeah, two big ones there, I

393
00:21:08,040 --> 00:21:10,640
think.
As far as certification, it's

394
00:21:10,640 --> 00:21:15,520
not yet certified, but we follow
the IAB right where we followed

395
00:21:15,520 --> 00:21:18,000
their protocols.
So working on a certification,

396
00:21:18,000 --> 00:21:20,840
but we are following all the
protocols that they've laid out.

397
00:21:20,840 --> 00:21:22,240
We're just waiting on that
certification.

398
00:21:22,600 --> 00:21:26,280
As far as your second question,
I am going to be completely

399
00:21:26,280 --> 00:21:29,400
transparent and say that I am
not sure of the answer of that

400
00:21:29,400 --> 00:21:31,520
one.
I can, but I have your e-mail.

401
00:21:31,520 --> 00:21:32,680
Matt, I'll get back to you on
this.

402
00:21:33,200 --> 00:21:35,320
I don't want to give you an
answer that's not completely up

403
00:21:35,320 --> 00:21:35,920
to.
Yeah.

404
00:21:36,200 --> 00:21:38,760
That's totally fair.
And whenever you start to do a

405
00:21:38,760 --> 00:21:44,160
thing that offers like 80%, that
last 20% is sometimes the the

406
00:21:44,160 --> 00:21:46,000
hardest thing to push across the
line.

407
00:21:46,280 --> 00:21:50,080
It's like someone putting
concrete in your shoes, like

408
00:21:50,080 --> 00:21:52,200
when you're looking at the
finish line of a marathon and

409
00:21:52,200 --> 00:21:53,680
just trying to get to that end
zone.

410
00:21:54,040 --> 00:21:56,920
So this is just the the extra
stuff that people will always

411
00:21:56,920 --> 00:21:58,160
ask about, so it'd be great to
hear.

412
00:21:58,200 --> 00:22:01,040
But I'm yeah, but I'm sure that
I'm sure that the team is

413
00:22:01,040 --> 00:22:03,280
working on that because whenever
I do get a question from the

414
00:22:03,280 --> 00:22:05,360
community about like, is this in
the works?

415
00:22:05,360 --> 00:22:06,640
It's always, I always write to
them.

416
00:22:06,640 --> 00:22:08,880
They're like, Yep, we're
already, we're already on it.

417
00:22:08,880 --> 00:22:10,600
So I wouldn't be surprised if
they're already on it.

418
00:22:11,080 --> 00:22:12,600
Awesome.
Thanks, Kendall, and thank you,

419
00:22:12,600 --> 00:22:14,120
Matt.
Thanks for the question.

420
00:22:14,160 --> 00:22:15,120
Yeah.
All right.

421
00:22:15,120 --> 00:22:18,400
Anyone else or shall we let
Kendall go and do all of her

422
00:22:18,400 --> 00:22:21,520
Riverside things?
All right.

423
00:22:21,560 --> 00:22:24,000
Was launch day thing.
Yeah, the whole launch day

424
00:22:24,000 --> 00:22:26,240
thing.
Kendall, thank you so much for

425
00:22:26,240 --> 00:22:29,240
reaching out and even offering
to do this and then taking the

426
00:22:29,240 --> 00:22:32,440
time to come here and give us
what we, what I really think

427
00:22:32,440 --> 00:22:35,680
might be our very first
exclusive on the podcasting

428
00:22:35,680 --> 00:22:37,360
morning, Chad.
So thank you for that.

429
00:22:37,360 --> 00:22:39,920
We appreciate it.
Of course, I'm really glad to

430
00:22:39,920 --> 00:22:42,080
get to come on this with you.
And it's great to talk with

431
00:22:42,080 --> 00:22:43,640
everyone here.
It's fun to see so many people

432
00:22:43,640 --> 00:22:45,960
from the community.
Yeah, well, at least come back

433
00:22:46,080 --> 00:22:48,200
on the call.
Yes, I would love to.

434
00:22:48,200 --> 00:22:49,480
This is a lot of fun.
Let's do it.

435
00:22:49,520 --> 00:22:50,960
Awesome.
Thank you, Kendall.

436
00:22:51,680 --> 00:22:56,840
Thank you.
So with that, with our very

437
00:22:56,840 --> 00:23:03,000
first news exclusive, let me
give you some events that are

438
00:23:03,000 --> 00:23:05,400
coming up real quick.
I'm not going to give you a ton

439
00:23:05,400 --> 00:23:08,560
of these this morning since we
have some other news to get into

440
00:23:08,560 --> 00:23:14,200
first, fixing podcast audio with
Christophe Grosser of Offonic.

441
00:23:14,200 --> 00:23:19,000
That's happening Thursday,
November 20th at 11:00 AM

442
00:23:19,000 --> 00:23:23,440
Eastern Time.
And I know Ashley and I are very

443
00:23:23,440 --> 00:23:26,960
interested in this because as
we've shared many times, we use

444
00:23:26,960 --> 00:23:31,640
Offonic in post production.
After Ashley's edited the show,

445
00:23:31,640 --> 00:23:35,120
she runs it through there just
to give it a Polish on the sound

446
00:23:35,840 --> 00:23:39,640
and full transparency.
I've been frustrated with

447
00:23:39,640 --> 00:23:43,480
Authonic as of late.
When I listen through the

448
00:23:43,480 --> 00:23:46,360
episodes.
Overall, I still think it does a

449
00:23:46,360 --> 00:23:51,760
fantastic job, but sometimes it
creates, I'll just call it

450
00:23:51,760 --> 00:23:54,920
weirdness.
Sometimes people's words get

451
00:23:54,920 --> 00:23:58,200
swallowed or they sound really
bizarre.

452
00:23:58,800 --> 00:24:02,480
Sometimes the music or sound
effects that we play either also

453
00:24:02,480 --> 00:24:07,520
come out sounding very strange
or disappear altogether, and

454
00:24:07,760 --> 00:24:12,800
that can sometimes cause more
work instead of expediting some

455
00:24:12,800 --> 00:24:15,600
of the processes and procedures
to improve the sound.

456
00:24:16,360 --> 00:24:19,480
So yesterday actually was one of
our first episodes that we

457
00:24:19,480 --> 00:24:24,520
didn't use Offonic, and I think
today we're going to have to use

458
00:24:24,520 --> 00:24:27,320
it again because those of you
listening live, you probably

459
00:24:27,320 --> 00:24:30,520
heard there was a ton of
background noise coming from

460
00:24:30,520 --> 00:24:33,520
Kendall this morning.
Sounded like maybe a fan or

461
00:24:33,520 --> 00:24:35,360
something was running in the
background.

462
00:24:35,920 --> 00:24:38,280
So that's an instance where we
really need it.

463
00:24:38,720 --> 00:24:42,520
Ashley and I are going to
definitely do what we can to be

464
00:24:42,520 --> 00:24:45,400
there, at least one of us,
because we have some questions

465
00:24:45,400 --> 00:24:49,480
and want to learn how to utilize
it to its maximum potential.

466
00:24:49,760 --> 00:24:51,720
Janae, I think I saw you had
something.

467
00:24:52,000 --> 00:24:52,920
Go for it.
Good morning.

468
00:24:53,360 --> 00:24:55,880
Good morning.
Really awesome to be here.

469
00:24:56,080 --> 00:24:59,880
Awesome updates from Kendall and
really cool that we got this

470
00:24:59,920 --> 00:25:01,320
exclusive.
Yeah.

471
00:25:01,480 --> 00:25:05,280
On the show today, you mentioned
something about a phonic and

472
00:25:05,280 --> 00:25:07,720
it's swallowing words and
messing up with music.

473
00:25:08,360 --> 00:25:13,480
What I would recommend is to run
the audio without the music

474
00:25:13,480 --> 00:25:18,040
design through a phonic before
we put I'll apply all of that

475
00:25:18,040 --> 00:25:20,000
stuff.
And I don't know how many audio

476
00:25:20,000 --> 00:25:23,000
files you're creating when
you're producing it and

477
00:25:23,000 --> 00:25:26,960
recording in Rd.
Caster because if you have those

478
00:25:26,960 --> 00:25:30,160
separate files for so if you
have a separate file for

479
00:25:30,640 --> 00:25:33,880
Kendall, you could just run it
through a phonic before we

480
00:25:33,880 --> 00:25:35,200
integrate it with the whole
thing.

481
00:25:35,680 --> 00:25:38,920
But that's what I like to do is
put the music after everything

482
00:25:38,920 --> 00:25:41,880
is done with the audio part.
Thank you for saying that.

483
00:25:41,880 --> 00:25:47,280
And admittedly, I haven't been
recording with multitrack and I

484
00:25:47,280 --> 00:25:50,840
know that a lot of you editors
and producers out there are

485
00:25:50,840 --> 00:25:52,800
slapping me on the wrist right
now.

486
00:25:52,800 --> 00:25:57,240
And it's mostly just because of
how big the each individual

487
00:25:57,240 --> 00:26:00,480
files are and thinking about
transferring them to a cloud and

488
00:26:00,480 --> 00:26:01,800
then transferring them to
Ashley.

489
00:26:02,000 --> 00:26:03,640
It was more to expedite the
process.

490
00:26:03,640 --> 00:26:06,200
But Ashley's been asking me to
do multi tracking.

491
00:26:06,200 --> 00:26:08,680
So I will make some changes to
my Rd.

492
00:26:08,680 --> 00:26:11,600
Caster Pro and do that.
And of course, I'm also

493
00:26:11,600 --> 00:26:15,200
recording here on Riverside,
which does some multi tracking.

494
00:26:15,200 --> 00:26:18,720
It's putting me and everything
that I'm putting out of my Rd.

495
00:26:18,720 --> 00:26:21,800
Caster Pro all on one track.
But we do have Kendall

496
00:26:21,800 --> 00:26:26,160
separately that we could split
out if need be.

497
00:26:26,280 --> 00:26:29,200
The other thing is using
Riverside, like I'm going to

498
00:26:29,200 --> 00:26:33,800
immediately after this show pull
a clip from Kendall so that we

499
00:26:33,800 --> 00:26:37,960
can promote their new feature.
And the nice, one of the nice

500
00:26:37,960 --> 00:26:41,280
features of Riverside is they
have their own built in audio

501
00:26:41,280 --> 00:26:44,040
enhancement tool.
So I will be clicking on that

502
00:26:44,040 --> 00:26:48,480
button for Kendall and that
should significantly reduce the

503
00:26:48,480 --> 00:26:51,440
sound as well.
But yeah, great tip, Janae.

504
00:26:51,440 --> 00:26:54,960
Thank you for mentioning that.
I think it is important to run

505
00:26:55,280 --> 00:27:00,640
clean single tracks through
Offonic first to really avoid

506
00:27:01,400 --> 00:27:06,400
any weirdness as I call it, when
you're doing editing and post

507
00:27:06,400 --> 00:27:09,680
production stuff.
OK, Dr. Do you want to take the

508
00:27:09,680 --> 00:27:12,280
next one, which is your event?
That's your weekly event.

509
00:27:12,280 --> 00:27:14,640
Yeah, but I have a question
about the single track.

510
00:27:14,720 --> 00:27:18,800
Are you saying, So if I had two
tracks, I'm going to run my

511
00:27:18,800 --> 00:27:23,480
client through Iphonic first and
then run the person who she's

512
00:27:23,600 --> 00:27:27,520
interviewing next and then run
them together?

513
00:27:27,960 --> 00:27:31,280
So iphonic you can actually I
believe it does have multi

514
00:27:31,280 --> 00:27:34,320
tracking ability.
So I think you're able to upload

515
00:27:34,320 --> 00:27:38,840
all the single tracks together.
Don't quote me on that, but I'm

516
00:27:38,840 --> 00:27:40,960
almost certain.
Yeah, OK, Ashley is saying you

517
00:27:40,960 --> 00:27:43,720
can do multi track productions.
That's what I thought.

518
00:27:44,080 --> 00:27:46,960
So yeah, you can actually upload
all the files at once.

519
00:27:47,360 --> 00:27:50,120
So go ahead with your event.
Meet up and match up with

520
00:27:50,120 --> 00:27:55,240
podcaster speakers and authors
Thursday, November 20th 4:00 PM

521
00:27:55,240 --> 00:27:59,520
to 5:30 PM Eastern Time.
This is an event that I will be

522
00:27:59,520 --> 00:28:02,120
Co hosting this week.
This is my last week of Co

523
00:28:02,120 --> 00:28:08,600
hosting and the topics this week
are education, training, news,

524
00:28:08,840 --> 00:28:12,640
society, science and
environment.

525
00:28:13,640 --> 00:28:17,440
And I've said it in the past
couple weeks that this is a

526
00:28:17,720 --> 00:28:22,880
virtual networking event and
you're in this event with

527
00:28:22,920 --> 00:28:28,640
podcasters, with people who want
to be on podcasts, people who

528
00:28:28,640 --> 00:28:30,800
are looking for that, you know,
guesting gig.

529
00:28:31,320 --> 00:28:37,320
And if you want to get in for
free, use the PMC discount code

530
00:28:37,320 --> 00:28:41,240
and it will get you in for free.
And we have a link in the notes

531
00:28:41,240 --> 00:28:43,280
for you.
I hope to see everyone there

532
00:28:43,480 --> 00:28:45,200
week after week.
I think it's because we're

533
00:28:45,200 --> 00:28:46,960
promoting it.
I'm seeing more and more and

534
00:28:46,960 --> 00:28:49,600
more people and it's just, it's
so great.

535
00:28:50,120 --> 00:28:53,600
Congratulations on that.
And yeah, I really please remind

536
00:28:53,600 --> 00:28:56,720
me on Thursday to come join.
I want, I want to support you

537
00:28:56,720 --> 00:28:58,760
and I want to be there.
And sometimes I just forget.

538
00:28:59,080 --> 00:29:01,480
So yeah, please let me know and
I will be there.

539
00:29:01,480 --> 00:29:05,840
And also, I do do want to say if
you heard her Dr. list that long

540
00:29:05,840 --> 00:29:10,840
list of different topics, note
that it's similar to going to a

541
00:29:10,840 --> 00:29:12,520
conference.
You can pick and choose the

542
00:29:12,520 --> 00:29:16,040
different topics and rooms you
want to join during that hour

543
00:29:16,040 --> 00:29:18,520
and a half.
That's right, You choose.

544
00:29:18,760 --> 00:29:20,360
All of these are different
rooms.

545
00:29:20,360 --> 00:29:23,040
Education is a room, training is
a room, news news is a room.

546
00:29:23,360 --> 00:29:28,040
So you choose which room you
want to go to, to basically

547
00:29:28,040 --> 00:29:31,360
network with other people.
It's a great concept.

548
00:29:31,920 --> 00:29:37,240
I will be upfront and say the
platform has its glitches and

549
00:29:37,240 --> 00:29:38,280
AS.
Most of them do.

550
00:29:38,720 --> 00:29:42,520
But I love this event, I love
what Rich Casanova is trying to

551
00:29:42,520 --> 00:29:44,680
do with it, and I'm a big
supporter.

552
00:29:45,200 --> 00:29:46,680
Awesome.
So check that out.

553
00:29:46,680 --> 00:29:49,800
That is in the show notes if
you're interested in joining

554
00:29:49,800 --> 00:29:52,160
November 20th at 4:00 PM
Eastern.

555
00:29:52,480 --> 00:29:56,880
Also podcast.
I'm sorry Pod Fest speakers, I

556
00:29:56,880 --> 00:30:00,760
have something for you
specifically Podfest Speaker

557
00:30:00,760 --> 00:30:05,480
Town Hall Friday, November 21st,
1:00 PM Eastern Time.

558
00:30:05,480 --> 00:30:09,480
It's 1/2 hour long.
It's hosted by Podfest and yours

559
00:30:09,480 --> 00:30:12,960
truly.
I have been asked to be the

560
00:30:12,960 --> 00:30:18,280
speaker community leader over
with Podfest and this will be

561
00:30:18,280 --> 00:30:23,160
our first networking type event
and we plan on doing at least

562
00:30:23,160 --> 00:30:27,840
two more of them between now and
Podfest which is a great lead in

563
00:30:28,320 --> 00:30:31,120
Pod Fest.
Thursday January 15th through

564
00:30:31,280 --> 00:30:36,680
January 18th in Orlando, FL.
If you want to get 10% off your

565
00:30:36,680 --> 00:30:38,480
ticket.
If you are planning on

566
00:30:38,480 --> 00:30:44,400
attending, just use coupon code
MARK Marc to get your 10%

567
00:30:44,720 --> 00:30:47,440
discount.
Speaking of conventions,

568
00:30:47,440 --> 00:30:53,080
podcasting events, if you hadn't
heard yet, Podcast Movement will

569
00:30:53,080 --> 00:30:58,800
be free to attend this March.
And this time they're going to

570
00:30:58,800 --> 00:31:02,760
do this at South by Southwest in
Austin, TX.

571
00:31:02,760 --> 00:31:06,720
We know that they were recently
there was, I don't want to call

572
00:31:06,720 --> 00:31:09,520
it a buyout, maybe it was more
like a merger with Sounds

573
00:31:09,520 --> 00:31:12,120
Profitable.
So I think this is one of their

574
00:31:12,120 --> 00:31:14,960
new moves.
They shared this announcement

575
00:31:14,960 --> 00:31:19,800
along with a look at the new
format and the values behind the

576
00:31:19,800 --> 00:31:23,280
event.
Brian Barletta shared that if

577
00:31:23,280 --> 00:31:27,160
you enjoyed the hotel based
setup of earlier podcast

578
00:31:27,160 --> 00:31:31,040
movement gatherings, the 2026
event will feel like a real

579
00:31:31,040 --> 00:31:34,280
shift.
The teams moving the experience

580
00:31:34,280 --> 00:31:39,080
into an open event space on 6th
St. at South by Southwest, which

581
00:31:39,080 --> 00:31:43,640
leans more into social Hangouts,
live performances, and easier

582
00:31:43,640 --> 00:31:46,400
networking instead of the
traditional ballroom and

583
00:31:46,400 --> 00:31:50,000
breakout room feel.
I would like to challenge the

584
00:31:50,000 --> 00:31:52,840
networking thing, but I haven't
been at South by Southwest so I

585
00:31:52,840 --> 00:31:56,080
don't know if that's a fair
statement or not.

586
00:31:56,560 --> 00:31:59,040
The article also highlights how
the team is approaching

587
00:31:59,040 --> 00:32:03,120
diversity by following South by
Southwest's guidelines, keeping

588
00:32:03,120 --> 00:32:07,160
panels small, and bringing in
more first time voices.

589
00:32:07,960 --> 00:32:10,960
Their goal is to make the whole
experience feel more inclusive,

590
00:32:11,320 --> 00:32:15,480
more accessible, and more
representative of the wider

591
00:32:15,520 --> 00:32:20,080
podcast community.
Interesting to hear and looking

592
00:32:20,080 --> 00:32:22,600
forward to hearing how that goes
for podcast movement.

593
00:32:23,600 --> 00:32:28,200
All right, let's get into some
news bites and then maybe a

594
00:32:28,200 --> 00:32:30,280
couple of headlines that we
planned.

595
00:32:30,280 --> 00:32:34,360
We certainly won't be able to
get to everything, but I do want

596
00:32:34,360 --> 00:32:37,680
to share with you that YouTube
has rolled out some sharper time

597
00:32:37,680 --> 00:32:41,840
stamp tools and some AI driven
comment replies.

598
00:32:42,280 --> 00:32:46,000
They're testing new features
that increase creator and viewer

599
00:32:46,040 --> 00:32:49,080
visibility.
Like I said, improved time stamp

600
00:32:49,080 --> 00:32:52,200
control, built in app sharing
for video chats.

601
00:32:52,200 --> 00:32:56,080
I'll explain in a moment and
expanded AI powered comment

602
00:32:56,080 --> 00:32:59,840
reply suggestions.
They're testing this new in app

603
00:32:59,840 --> 00:33:02,880
messaging flow.
It's being tested right now in

604
00:33:02,880 --> 00:33:07,560
Ireland and Poland, allowing
users to share video long form

605
00:33:07,560 --> 00:33:11,400
short form live streams and chat
about them directly within

606
00:33:11,400 --> 00:33:13,920
YouTube.
So in other words, think kind of

607
00:33:13,920 --> 00:33:17,960
like DM ING on other social
platforms.

608
00:33:19,360 --> 00:33:23,440
Creators now have a drag and
drop time stamp editing tool for

609
00:33:23,440 --> 00:33:28,400
clips, allowing them to fine
tune exactly when markers appear

610
00:33:28,400 --> 00:33:33,240
during playback.
So now you can choose exactly

611
00:33:33,240 --> 00:33:38,760
that time point where you want a
chapter to occur, which I think

612
00:33:38,760 --> 00:33:41,560
is very helpful.
Product related time stamps in

613
00:33:41,560 --> 00:33:44,320
mobile portrait mode are getting
reworked.

614
00:33:44,320 --> 00:33:48,880
Instead of intrusive pop ups, a
product shelf is now placed

615
00:33:48,880 --> 00:33:52,320
beneath the playback window to
reduce disruption.

616
00:33:53,240 --> 00:33:56,760
And I mentioned a moment ago AI
driven comment replying.

617
00:33:56,920 --> 00:34:00,120
These are suggestions that there
are they're expanding.

618
00:34:00,120 --> 00:34:03,600
So you may have seen this now,
and I can only speak for iPhone

619
00:34:03,600 --> 00:34:05,520
users.
This is something when you're

620
00:34:05,720 --> 00:34:09,600
similar to when you're texting.
Sometimes you'll notice three

621
00:34:09,600 --> 00:34:12,960
different replies that it's
suggesting for you.

622
00:34:12,960 --> 00:34:15,440
Not just words, but actual
replies.

623
00:34:16,000 --> 00:34:18,679
It works similarly here on
YouTube.

624
00:34:18,679 --> 00:34:23,840
Creators can tap to use or edit
the suggestion that YouTube

625
00:34:23,840 --> 00:34:26,400
provides before you actually
post it.

626
00:34:26,400 --> 00:34:28,760
It's just designed there to be a
time saver for you.

627
00:34:29,480 --> 00:34:33,560
The platforms also reinverse
reinforcing policy enforcement.

628
00:34:33,880 --> 00:34:37,760
Channels that mass uploaded,
auto generated or low value

629
00:34:37,760 --> 00:34:43,040
content or misled users are
increasingly flagged and removed

630
00:34:43,040 --> 00:34:47,360
via automated systems.
So that is your update from

631
00:34:47,400 --> 00:34:48,960
YouTube.
I feel like I heard somebody was

632
00:34:48,960 --> 00:34:50,440
off mic.
Did somebody have something?

633
00:34:50,639 --> 00:34:53,639
No, OK, this is something I
wanted to get into.

634
00:34:53,800 --> 00:34:59,800
AI podcast Factory Inception
Point AI surges, but disclosure

635
00:34:59,800 --> 00:35:02,760
gaps raise questions.
Let me explain.

636
00:35:03,480 --> 00:35:07,800
A new paid article in The Wrap,
also syndicated on MSN and also

637
00:35:07,800 --> 00:35:10,360
shared on pod news.
That's where I heard about this

638
00:35:10,600 --> 00:35:15,320
highlights the explosive output
of Inception Point AI.

639
00:35:15,400 --> 00:35:18,000
That's the name of the company
Inception Point AI.

640
00:35:18,200 --> 00:35:21,360
They're an AI driven podcast
production company, now

641
00:35:21,360 --> 00:35:26,360
generating more than 3000
episodes per week with minimal

642
00:35:26,440 --> 00:35:30,560
human oversight.
According to the reporting, the

643
00:35:30,560 --> 00:35:36,320
company has already amassed 12
million downloads and 400,000

644
00:35:36,320 --> 00:35:42,920
subscribers and is on track to
create 150,000 episodes by

645
00:35:42,920 --> 00:35:46,120
year's end.
However, Pod News found

646
00:35:46,160 --> 00:35:50,400
inconsistencies in the company's
claim that all shows include a

647
00:35:50,400 --> 00:35:54,760
verbal AI generated content
disclosure at the top quote, UN

648
00:35:54,760 --> 00:35:59,040
quote, of each episode.
Recent episodes reviewed by Pod

649
00:35:59,040 --> 00:36:02,560
News contained no audible
disclosure and when approached

650
00:36:02,560 --> 00:36:05,960
for comment inception, Point AI
acknowledged that quote.

651
00:36:05,960 --> 00:36:09,840
Some new episodes still do not
close quote, include the

652
00:36:09,840 --> 00:36:14,000
statement and say that they are
prioritizing corrections.

653
00:36:15,000 --> 00:36:16,680
So this is really fascinating to
me.

654
00:36:16,680 --> 00:36:19,440
I don't have any specific
question for the group, just as

655
00:36:19,440 --> 00:36:21,760
far as trying to create
conversation around this.

656
00:36:22,040 --> 00:36:26,480
I just find this somewhat
disturbing and really

657
00:36:26,480 --> 00:36:29,960
fascinating.
We'll call it case study for

658
00:36:30,000 --> 00:36:34,000
case use case of AI.
Matt, did you want to add

659
00:36:34,000 --> 00:36:37,440
something?
Just to add a bit more color for

660
00:36:37,440 --> 00:36:39,840
those who want to do some more
research about it, it's super

661
00:36:39,840 --> 00:36:43,480
easy to find Inception Point AI
stuff that is either degrading

662
00:36:43,480 --> 00:36:47,120
or just talks about the numbers.
James Credland actually, and Sam

663
00:36:47,120 --> 00:36:50,800
Sethi I think was there too,
interviewed on the Pod News

664
00:36:50,800 --> 00:36:56,240
Weekly Review, the CEO of
Inception Point AI and asked her

665
00:36:56,240 --> 00:36:59,600
directly about a lot of these
questions, Jeanine Wright of

666
00:36:59,640 --> 00:37:03,040
previously COO of Wondering, and
it might illuminate a little bit

667
00:37:03,040 --> 00:37:05,480
more about the reasoning behind
some of these things.

668
00:37:05,840 --> 00:37:06,800
Awesome.
Thank you, Matt.

669
00:37:06,800 --> 00:37:11,920
Appreciate that tip.
So check that out and I will

670
00:37:11,920 --> 00:37:14,800
keep things moving and share.
Speaking of podcast,

671
00:37:14,800 --> 00:37:21,320
hostingplatformsrss.com made an
announcement via e-mail from

672
00:37:21,600 --> 00:37:24,800
Greg Wasserman.
I got this in my inbox

673
00:37:24,800 --> 00:37:30,600
yesterday. rss.com has replaced
it's 499 a month plan and

674
00:37:30,600 --> 00:37:37,320
nonprofit tier with a completely
free podcast hosting plan aimed

675
00:37:37,320 --> 00:37:40,160
at students, educators, and
community voices.

676
00:37:40,360 --> 00:37:43,240
The company says the new plan
includes the same high level of

677
00:37:43,240 --> 00:37:47,920
service and support as it's paid
tiers, making podcasting more

678
00:37:47,920 --> 00:37:51,360
accessible to underserved and
niche creators.

679
00:37:52,240 --> 00:37:55,880
Greg Wasserman called it a major
step in helping creators quote,

680
00:37:56,160 --> 00:38:01,520
build connection, community and
impact without cost barriers.

681
00:38:01,880 --> 00:38:08,520
And let's keep things moving to
the 5th annual State of Business

682
00:38:08,520 --> 00:38:12,440
Podcasting Report for 2025 that
just came out and it's

683
00:38:12,440 --> 00:38:15,280
highlights.
It highlights what is happening

684
00:38:15,280 --> 00:38:18,240
across the top 100 business
podcasts.

685
00:38:18,880 --> 00:38:22,720
About half of those shows are
created with video in mind.

686
00:38:22,720 --> 00:38:27,720
This is, according to their
study, their report, with B to B

687
00:38:27,720 --> 00:38:35,480
at 61% and B to C at 49%.
As far as video podcasts go, a

688
00:38:35,480 --> 00:38:40,400
full 70% of the biggest shows
featured a clear photo of the

689
00:38:40,400 --> 00:38:44,880
host on the cover art.
The average episode runs 46

690
00:38:44,880 --> 00:38:49,200
minutes and some stretch all the
way to 3 hours.

691
00:38:50,280 --> 00:38:54,960
About 3037% of the shows are
part of a larger network.

692
00:38:55,680 --> 00:38:58,720
This paints a clear picture of
how creators are showing up and

693
00:38:58,720 --> 00:39:01,800
what listeners are responding to
right now.

694
00:39:03,320 --> 00:39:06,360
Just an interesting thing if you
are a business podcaster or even

695
00:39:06,360 --> 00:39:08,840
another genre.
Just interesting to see what

696
00:39:08,840 --> 00:39:13,280
other podcasts are up to and how
they're producing podcasts and

697
00:39:13,280 --> 00:39:15,800
connecting with their audiences.
Yes, they are.

698
00:39:15,960 --> 00:39:20,880
So Asha drops Pod Wars, a
visibility weapon for Apple

699
00:39:20,880 --> 00:39:24,400
Podcasts.
Now, Asha just launched Pod

700
00:39:24,400 --> 00:39:30,000
Wars, a free tool that lets
podcasters check how visible

701
00:39:30,080 --> 00:39:33,920
their show is on Apple Podcasts
by keyword and country.

702
00:39:34,440 --> 00:39:38,160
With 70% of the listeners
starting their podcast discovery

703
00:39:38,160 --> 00:39:43,760
inside podcast apps, Asha wants
creators to understand exactly

704
00:39:43,760 --> 00:39:47,000
where they rank when someone
searches their niche.

705
00:39:47,280 --> 00:39:51,760
Users can plug in up to five
keywords and see instantly

706
00:39:51,760 --> 00:39:55,600
whether their show appears and
who occupies the top spot.

707
00:39:56,280 --> 00:39:59,960
Pod Wars debuted as a hit
activation.

708
00:40:00,360 --> 00:40:02,480
I'm sorry, yeah.
Pod Wars debuted as a hit

709
00:40:02,480 --> 00:40:07,080
activation at Podcast Movement
and now previews the company's

710
00:40:07,080 --> 00:40:10,920
full podcast.
Search optimization features.

711
00:40:11,640 --> 00:40:12,920
This is great.
Yeah.

712
00:40:13,000 --> 00:40:16,160
This is an interesting approach
to analytics.

713
00:40:16,160 --> 00:40:19,040
This is something that, yeah,
like they're claiming we don't

714
00:40:19,040 --> 00:40:22,240
really see a lot of.
And I think that, yeah, I think

715
00:40:22,240 --> 00:40:26,120
it can be helpful.
Now you know what Asha does a

716
00:40:26,120 --> 00:40:31,600
lot for people who don't, You
know our members of Asha are

717
00:40:31,600 --> 00:40:34,800
paying Asha.
They do a lot of stuff for free,

718
00:40:35,280 --> 00:40:39,320
I'm wondering if this is one of
them.

719
00:40:39,720 --> 00:40:41,040
That's awesome.
Yeah.

720
00:40:41,480 --> 00:40:47,080
Thank you, Dr. And we have
another exclusive, although not

721
00:40:47,080 --> 00:40:49,880
quite as exclusive as the one we
just received.

722
00:40:50,760 --> 00:40:53,840
Nick hasn't.
It has a little AI update and

723
00:40:53,840 --> 00:40:57,880
maybe not so little that he just
discovered this morning.

724
00:40:57,880 --> 00:41:00,040
So Nick, please share with us.
Good morning.

725
00:41:00,040 --> 00:41:04,000
Hey, good morning, everybody.
The last several weeks Google

726
00:41:04,000 --> 00:41:06,280
has been teasing Gemini three.
I've been seeing a lot of

727
00:41:06,280 --> 00:41:10,000
content coming out.
The Google has some big

728
00:41:10,200 --> 00:41:14,600
ambitions with Gemini 3 and it's
I mean, we've seen all the AI

729
00:41:14,600 --> 00:41:17,040
now it's going to wipe all the
other AI models off the map.

730
00:41:17,480 --> 00:41:20,960
This is another one of those
Gemini.

731
00:41:21,200 --> 00:41:25,080
It was either just last night or
this morning released Gemini 3.

732
00:41:25,840 --> 00:41:28,040
It's their next big flagship
model.

733
00:41:28,040 --> 00:41:30,760
Everything that they do is going
to be running off of Gemini 3

734
00:41:30,960 --> 00:41:34,320
incrementally after this point.
And with that, we're going to

735
00:41:34,320 --> 00:41:38,080
get Nano Banana 2 for the image
generation editing, which is

736
00:41:38,080 --> 00:41:41,560
supposed to be pretty awesome.
I think they've already started

737
00:41:41,560 --> 00:41:44,720
incorporated it into their video
generation with video.

738
00:41:45,240 --> 00:41:49,840
But I played very, very briefly
this morning with Gemini 3.

739
00:41:50,040 --> 00:41:54,800
And the big promise of this
model is that it's going to be

740
00:41:55,080 --> 00:41:59,160
more agentic, more multimodal,
meaning that it can start doing

741
00:41:59,160 --> 00:42:04,640
things more for you and it can
handle all the different inputs

742
00:42:05,200 --> 00:42:07,800
much better than any of the
other models out there.

743
00:42:08,320 --> 00:42:13,800
And just as a quick run through
this morning, as an example, I

744
00:42:13,800 --> 00:42:17,440
took an MP4 file from a YouTube
video that I published a while

745
00:42:17,440 --> 00:42:19,440
back.
Not even the YouTube link, just

746
00:42:19,440 --> 00:42:23,640
the straight MP4 file.
I told it to pull out clips from

747
00:42:23,640 --> 00:42:26,560
the episode and this was, it
didn't pull out the actual video

748
00:42:26,560 --> 00:42:29,880
clips itself, but it pull out
time stamps with text and

749
00:42:29,880 --> 00:42:31,040
everything that went along with
it.

750
00:42:31,880 --> 00:42:37,840
And it is able to analyze every
bit of that video to the point

751
00:42:37,840 --> 00:42:41,800
where when I had to pull out
clips, it gave me a dead on

752
00:42:41,800 --> 00:42:46,000
accurate time stamps for the
entire clips that it was like

753
00:42:46,000 --> 00:42:47,360
the whole list of clips that it
was giving.

754
00:42:47,960 --> 00:42:49,760
And then I took it a step
further and said, OK, that's

755
00:42:49,760 --> 00:42:51,120
great.
I love those clips.

756
00:42:51,120 --> 00:42:54,000
But now I want you to kind of
throw together almost like a

757
00:42:54,000 --> 00:42:58,400
highlight reel from that video
that I can then post on social

758
00:42:58,400 --> 00:42:59,960
media.
And it went through and it

759
00:42:59,960 --> 00:43:03,680
pulled out different time stamps
throughout the entire duration

760
00:43:03,680 --> 00:43:07,600
of that video for me to piece
together into one cohesive piece

761
00:43:07,600 --> 00:43:10,880
of content.
And I did cross check.

762
00:43:10,880 --> 00:43:14,080
I was double checking, OK, in
the video, does the timestamp

763
00:43:14,080 --> 00:43:15,760
accurate to what Gemini is
saying?

764
00:43:16,080 --> 00:43:20,840
And it was dead on.
He was, I had not seen Jet GPT

765
00:43:20,840 --> 00:43:23,280
or Claude or any others do
anything like that.

766
00:43:23,640 --> 00:43:25,800
And it was all just from an MP4
file.

767
00:43:26,000 --> 00:43:29,800
It watched video essentially.
Obviously that was like the only

768
00:43:29,800 --> 00:43:31,680
thing I had to test this morning
before I hit the road.

769
00:43:32,040 --> 00:43:34,240
But that already kind of blew me
away.

770
00:43:34,240 --> 00:43:39,000
So I'm really excited to dig
into more of what Gemini 3 is

771
00:43:39,000 --> 00:43:43,920
capable of, and I'm sure this is
really just the beginning stages

772
00:43:43,920 --> 00:43:45,320
of it.
I'm willing to bet we're going

773
00:43:45,320 --> 00:43:48,120
to see a lot of update updates
and improvements to Gemini 3

774
00:43:48,120 --> 00:43:50,000
over the next couple of weeks
and months.

775
00:43:50,360 --> 00:43:52,440
Thank you Nick and Dr. I'm going
to come to you in a second.

776
00:43:52,440 --> 00:43:55,440
I just wanted to throw out when
Nick told me this morning about

777
00:43:55,720 --> 00:44:00,080
Gemini 3 O and he was telling me
how accurate it was, especially

778
00:44:00,080 --> 00:44:02,760
with those time codes.
I wanted to test it and I

779
00:44:02,760 --> 00:44:07,840
uploaded my transcript from
Monday's episode with Lucy

780
00:44:07,840 --> 00:44:13,840
Werner and I wanted to see if it
would do show notes and it would

781
00:44:13,840 --> 00:44:18,720
include time stamped chapter
markers and it did, but it was

782
00:44:18,720 --> 00:44:21,680
completely inaccurate.
And what I said to Nick and he

783
00:44:21,680 --> 00:44:25,360
actually, we both said it kind
of at the same time that I think

784
00:44:25,360 --> 00:44:29,680
is more a result of the
transcript and not Gemini's

785
00:44:29,680 --> 00:44:31,840
output.
Because those transcripts, like

786
00:44:31,840 --> 00:44:36,800
for example, I'm using Otter and
although they do mark the time

787
00:44:36,800 --> 00:44:41,080
stamps appropriately, you know,
there's a lot of time that goes

788
00:44:41,080 --> 00:44:43,920
by between one time stamp to the
next, right?

789
00:44:43,920 --> 00:44:48,040
So the first time stamp might
say 2 minutes, 24 seconds, the

790
00:44:48,040 --> 00:44:53,000
next time stamp might say 5
minutes, 32 seconds, right?

791
00:44:53,000 --> 00:44:57,360
So it's estimating all the time
codes in between when it's

792
00:44:57,360 --> 00:45:00,080
creating those show notes.
And that is why it's so

793
00:45:00,080 --> 00:45:04,040
important to check those time
stamps before you just put it

794
00:45:04,040 --> 00:45:05,960
out there.
Otherwise, you're just not just

795
00:45:05,960 --> 00:45:08,360
wasting your time, you're
wasting your audience's time as

796
00:45:08,360 --> 00:45:11,560
well, 'cause they're going to
click on those time stamps and

797
00:45:12,200 --> 00:45:15,240
be completely thrown off.
It's not going to take them to

798
00:45:15,240 --> 00:45:18,240
the right place.
OK, Dr., What did you have for

799
00:45:18,240 --> 00:45:20,200
us?
I have a question now.

800
00:45:20,200 --> 00:45:26,000
The reason why ChatGPT is like
my first love is because I have

801
00:45:26,000 --> 00:45:33,360
built these customized GPTS.
Am I able to do that in Gemini?

802
00:45:33,560 --> 00:45:35,840
Yes, they're called gems, right
Nick?

803
00:45:36,120 --> 00:45:39,920
Yeah, it's the same exact
concept of GPTS, but yeah,

804
00:45:39,920 --> 00:45:44,080
they're called gems.
And as friendly, user friendly

805
00:45:44,080 --> 00:45:46,920
and as easy.
It's exactly the same kind of

806
00:45:47,000 --> 00:45:50,560
process to set up.
And actually, I would say, I

807
00:45:50,560 --> 00:45:54,640
can't remember if GPTS do this
now or not, but when you give

808
00:45:54,640 --> 00:46:00,000
the instructions for your gem
inside Gemini, it actually gives

809
00:46:00,000 --> 00:46:03,440
you an option to have it like AI
rewrite the instructions for

810
00:46:03,440 --> 00:46:06,160
you.
You can give it like a good idea

811
00:46:06,160 --> 00:46:08,560
of what you want that gem to do
and then say, OK, make that

812
00:46:08,560 --> 00:46:10,600
better.
And we'll go rewrite all those

813
00:46:10,600 --> 00:46:13,720
instructions and make them more
detailed and more aligned with

814
00:46:13,720 --> 00:46:15,880
what you're looking for.
It's pretty powerful.

815
00:46:16,080 --> 00:46:20,000
I've been doing that lately in
general, even whether I'm going

816
00:46:20,000 --> 00:46:23,720
from one AI platform to the
other or even within the same

817
00:46:23,960 --> 00:46:27,560
platform, I'll give it my full
prompt and then I'll tell it to

818
00:46:27,560 --> 00:46:30,320
make it better and it.
Usually is that on the?

819
00:46:30,920 --> 00:46:32,880
Is that on the free tier or the
paid tier?

820
00:46:33,320 --> 00:46:38,400
Well I use the $20.00 a month
ChatGPT tier but I would imagine

821
00:46:38,400 --> 00:46:40,200
that's would still work.
In theory.

822
00:46:40,200 --> 00:46:42,920
You can still give it a prompt
that you've been using for a

823
00:46:42,920 --> 00:46:47,560
long time, ask it to improve it
and it it will it should improve

824
00:46:47,560 --> 00:46:49,440
it.
I would test it, but it should

825
00:46:49,440 --> 00:46:51,000
work.
Interesting, I might be

826
00:46:51,000 --> 00:46:52,440
migrating then.
Awesome.

827
00:46:52,640 --> 00:46:56,080
OK, Well, we have time probably
for one, maybe two more stories.

828
00:46:56,080 --> 00:46:57,400
Dr. Do you want to take the next
one?

829
00:46:58,000 --> 00:47:01,200
I do, folks.
It's an ROI showdown.

830
00:47:01,200 --> 00:47:04,240
Here we go.
Audio punches back with video

831
00:47:04,240 --> 00:47:10,080
pickups with and video pickups
picks up the tab picks up.

832
00:47:10,320 --> 00:47:12,360
Words are hard in the morning.
Don't blame me.

833
00:47:12,560 --> 00:47:17,440
OK, video gets the attention,
but audio still gives you the

834
00:47:17,440 --> 00:47:21,120
payoff.
The real ROI winner depends on

835
00:47:21,120 --> 00:47:25,280
your budget and your bandwidth.
Everyone loves to brag about

836
00:47:25,280 --> 00:47:29,000
video views and like it's like
it.

837
00:47:29,360 --> 00:47:32,880
It proves something.
The Podcasting Market Academy

838
00:47:32,880 --> 00:47:38,320
study says that some creators
already suspect video will get

839
00:47:38,320 --> 00:47:41,720
you attention.
Yes, but audio gets you

840
00:47:41,720 --> 00:47:44,720
efficiency.
Big creators can afford the

841
00:47:44,720 --> 00:47:48,480
cameras, the sets, the editors,
and the constant content

842
00:47:48,480 --> 00:47:51,440
slicing.
Smaller creators get stuck

843
00:47:51,520 --> 00:47:53,720
bleeding money trying to keep
up.

844
00:47:54,240 --> 00:47:56,640
Video is not a magic growth
hack.

845
00:47:57,400 --> 00:48:01,680
It is an expense with a
potential upside, but not a

846
00:48:01,680 --> 00:48:04,920
guaranteed 1.
The smartest creators will stop

847
00:48:04,920 --> 00:48:08,840
chasing the hype and start
chasing the format that fits

848
00:48:08,840 --> 00:48:12,240
their goals, their budget, and
their sanity.

849
00:48:12,240 --> 00:48:16,160
So here's some of the takeaways.
Video podcasts deliver high

850
00:48:16,400 --> 00:48:21,240
higher plays, more watch time.
The bigger cross platforms.

851
00:48:21,560 --> 00:48:24,200
I'm sorry, the bigger
cross-platform audiences.

852
00:48:24,520 --> 00:48:30,720
Audio and video shows are 77%
more expensive per hour consumed

853
00:48:31,080 --> 00:48:34,200
once real costs are factored in.
Even video.

854
00:48:34,880 --> 00:48:37,960
Yeah, I was just going to say,
just to be clear, audio slash

855
00:48:37,960 --> 00:48:41,040
video, not audio and video.
Basically it's saying video

856
00:48:41,040 --> 00:48:47,160
podcasting costs or yeah, video
shows cost 77% more than an

857
00:48:47,160 --> 00:48:51,760
audio podcast.
Even video creators see most

858
00:48:51,760 --> 00:48:57,000
engagement through audio, with
78% of listening time coming

859
00:48:57,000 --> 00:49:01,240
from RSS feeds.
That's the important key for me.

860
00:49:01,640 --> 00:49:07,080
Video podcasts are more likely
to break into 7 figure revenue,

861
00:49:07,080 --> 00:49:12,760
with 20% hitting that level
versus 4% of audio only.

862
00:49:13,200 --> 00:49:15,240
I'm sorry, my cat just jumped on
me while.

863
00:49:15,240 --> 00:49:18,880
I was.
I think I heard that. 90% of

864
00:49:18,880 --> 00:49:23,360
brands now want video included
in their podcast strategy.

865
00:49:23,360 --> 00:49:27,720
Production quality, platform
knowledge and strategy determine

866
00:49:27,960 --> 00:49:31,600
whether video actually helps or
drains a budget.

867
00:49:31,920 --> 00:49:37,080
The report emphasizes choosing
the path that matches creator

868
00:49:37,080 --> 00:49:41,560
goals rather than chasing.
Yeah, Amen to that.

869
00:49:41,560 --> 00:49:44,520
This is pretty eye opening.
I mean, in some ways not

870
00:49:44,520 --> 00:49:46,960
surprising, right?
I think most of us here know

871
00:49:46,960 --> 00:49:51,840
that video usually costs more,
both time and money.

872
00:49:52,160 --> 00:49:56,680
Yet so many of us seem to be
rushing to produce video

873
00:49:57,160 --> 00:50:00,920
podcasts now.
So are creators adding video

874
00:50:00,920 --> 00:50:03,600
because it works?
Because according to this, I'm

875
00:50:03,600 --> 00:50:06,760
not sure it I guess it could
depend on what you're going for

876
00:50:06,760 --> 00:50:08,600
or because everyone else is
doing it.

877
00:50:08,920 --> 00:50:12,320
Why are we really flocking to
video so much?

878
00:50:12,680 --> 00:50:17,120
But how should podcasters
calculate ROI before deciding to

879
00:50:17,120 --> 00:50:20,640
go either video or audio?
Let's check in with Ralph.

880
00:50:20,640 --> 00:50:22,800
Ralph's got something.
I think the reason that people

881
00:50:22,800 --> 00:50:25,440
are flocking to video so much is
they keep hearing the

882
00:50:25,440 --> 00:50:29,040
discoverability benefits to
video, but I don't think they

883
00:50:29,040 --> 00:50:32,480
really get into just how much
work and listen all my shows.

884
00:50:32,480 --> 00:50:35,000
Are video, so I'll say that as a
caveat before I get started.

885
00:50:35,800 --> 00:50:39,360
But you have to understand the
production time, the production

886
00:50:39,360 --> 00:50:43,040
cost, it's a completely
different animal.

887
00:50:43,440 --> 00:50:48,120
And the way you produce for a
YouTube video is completely

888
00:50:48,120 --> 00:50:51,200
different than an audio podcast.
And I think a lot of people just

889
00:50:51,200 --> 00:50:54,120
say, well off, I'm over on
YouTube, I'm going to get more

890
00:50:54,120 --> 00:50:55,720
discoverability.
I think that's the problem.

891
00:50:55,960 --> 00:50:58,960
People don't really understand.
They are completely different

892
00:50:58,960 --> 00:51:01,080
audiences.
In my opinion, they absolutely

893
00:51:01,080 --> 00:51:03,320
can be.
And I mean, that's, look at

894
00:51:03,320 --> 00:51:07,000
Ironic media here.
We have dedicated editors that

895
00:51:07,000 --> 00:51:11,120
focus on just video podcasting
and just audio podcasting.

896
00:51:11,600 --> 00:51:13,240
To your point, Ralph.
Yeah.

897
00:51:13,960 --> 00:51:16,080
And Matt had something he wanted
to add.

898
00:51:16,080 --> 00:51:17,520
And then we'll go to Nick.
Go ahead, Matt.

899
00:51:18,160 --> 00:51:22,400
I will keep this short and
simply say that just like when

900
00:51:22,720 --> 00:51:27,920
clips, social clips came around
and the entire text stack

901
00:51:27,920 --> 00:51:31,080
around, creating them was so
efficient before anyone could

902
00:51:31,080 --> 00:51:35,480
realize any benefits around it.
I think video for podcasting is

903
00:51:35,480 --> 00:51:38,960
the same people call 2025 the
year of video podcasting.

904
00:51:38,960 --> 00:51:43,080
They called it in January.
That should tell you as much as

905
00:51:43,080 --> 00:51:45,720
you need to know about it.
Also YouTube putting out a

906
00:51:45,720 --> 00:51:50,440
playbook and a bunch of SEO
gurus trying to guilt podcasters

907
00:51:50,440 --> 00:51:54,600
with cold emails telling them
that 75% of their audience is

908
00:51:54,600 --> 00:51:58,200
left on the table just because
they're not on YouTube.

909
00:51:59,080 --> 00:52:04,680
I think ROI wasn't the question,
it was how much money can we

910
00:52:04,680 --> 00:52:07,440
make from people by
incentivizing them to do it

911
00:52:08,000 --> 00:52:11,640
without any objective value
being realized before it

912
00:52:11,640 --> 00:52:13,160
happened.
Thank you, Matt.

913
00:52:13,160 --> 00:52:15,280
I'm with you wholeheartedly
there.

914
00:52:15,600 --> 00:52:18,840
And yeah, something Ashley, it's
similar to Ashley, what Ashley

915
00:52:18,840 --> 00:52:20,080
had said in the chat.
It's.

916
00:52:20,400 --> 00:52:22,120
Yeah, she thinks it's the
pressure.

917
00:52:22,160 --> 00:52:25,640
That's why a lot of podcasters
are going to video.

918
00:52:25,640 --> 00:52:28,520
And yeah, I'm with Ralph too.
I think a lot of it is, is that

919
00:52:28,920 --> 00:52:31,240
a lot of us podcasters want that
quick fix.

920
00:52:31,240 --> 00:52:34,720
We want to, we want to increase
our chances with

921
00:52:34,720 --> 00:52:38,840
discoverability.
And we're told, oh, video will

922
00:52:38,840 --> 00:52:42,000
do that.
And so some of us blindly just

923
00:52:42,000 --> 00:52:44,720
follow that.
Matt, I'll give you the chance

924
00:52:44,720 --> 00:52:46,360
to follow up and then we'll
check in with Nick.

925
00:52:47,000 --> 00:52:50,160
Just one last thing that
sometimes we are our own worst

926
00:52:50,160 --> 00:52:54,440
enemy in this sense because we
seek out confirmation.

927
00:52:54,920 --> 00:52:59,680
We hear people say with video
podcasts that are popular say Oh

928
00:52:59,680 --> 00:53:03,720
well I have a video podcast and
da da da da da da da and then

929
00:53:03,920 --> 00:53:07,600
presume the two are related.
But the image I love to refer to

930
00:53:07,800 --> 00:53:11,080
is the one of a seagull. 2
seagulls sitting on a metal

931
00:53:11,080 --> 00:53:14,240
fence, one of them sitting into
one side of the fence with a big

932
00:53:14,240 --> 00:53:15,880
dip and the other one sitting on
the other.

933
00:53:16,760 --> 00:53:19,400
And when you look at the image
you presume that the seagull is

934
00:53:19,400 --> 00:53:21,400
like 200 kilos and can bend the
bar.

935
00:53:21,720 --> 00:53:25,600
Correlation is not causation.
So when podcasters talk about

936
00:53:25,600 --> 00:53:28,360
video without any direct ROI
discussion like we're hearing

937
00:53:28,360 --> 00:53:32,560
today, we should have our salt
shakers nearby.

938
00:53:33,520 --> 00:53:35,640
Thanks, Matt.
Nick, what did you want to add

939
00:53:35,640 --> 00:53:38,600
to this?
It's less about having a video

940
00:53:38,600 --> 00:53:42,840
podcast than it is about having
video for your podcast.

941
00:53:43,240 --> 00:53:46,880
I'm not one to sit down and
listen to a YouTube video that

942
00:53:46,880 --> 00:53:49,360
lasts an hour long unless it's
an in depth tutorial.

943
00:53:49,800 --> 00:53:52,920
But at the same time, I'm going
to catch clips, I'm going to

944
00:53:52,920 --> 00:53:55,200
catch segments from episodes on
YouTube.

945
00:53:55,200 --> 00:54:00,280
I'm going to still consume the
podcast related contents on the

946
00:54:00,280 --> 00:54:02,480
platform.
So even if you don't have a

947
00:54:02,520 --> 00:54:06,200
quote on Quote video Podcast, I
still think from a

948
00:54:06,200 --> 00:54:10,080
discoverability standpoint, you
do have something to gain from

949
00:54:10,080 --> 00:54:13,600
having the actual video of your
show, whether it's posting on

950
00:54:13,600 --> 00:54:18,120
social media, YouTube, whatever.
Wow, OK, so we'll see if Offonik

951
00:54:18,120 --> 00:54:20,920
does its job today.
I know the podcast audience may

952
00:54:20,920 --> 00:54:23,960
not notice, but hopefully they
won't.

953
00:54:24,600 --> 00:54:28,680
But man, the background noise of
Nick, that could be a first for

954
00:54:28,680 --> 00:54:32,800
me, just as far as the unusual
loud sounds coming from mine

955
00:54:33,520 --> 00:54:36,120
sounded.
Like he was shoveling all into

956
00:54:37,120 --> 00:54:42,960
the locomotive.
Yes, and we did catch your

957
00:54:42,960 --> 00:54:44,560
opinions and thoughts there,
Nick.

958
00:54:44,560 --> 00:54:47,880
So thank you for that.
I think this is a good place to

959
00:54:47,880 --> 00:54:50,480
wrap up this morning and to
remind you that we are back

960
00:54:50,480 --> 00:54:53,400
tomorrow for our podcast
evaluation series.

961
00:54:53,400 --> 00:54:58,200
We will be evaluating the space
between podcast one of our very

962
00:54:58,200 --> 00:55:01,680
own community members podcast.
We will break down that 10

963
00:55:01,680 --> 00:55:05,880
minute episode and also all the
branding, all the all the other

964
00:55:05,880 --> 00:55:09,640
stuff around what makes a
podcast go round.

965
00:55:09,640 --> 00:55:11,840
So come join us for that
tomorrow.

966
00:55:12,200 --> 00:55:15,960
And if you need any other
information regarding this fine

967
00:55:15,960 --> 00:55:19,800
group of people, the Podcasting
Morning Chat is available at

968
00:55:19,800 --> 00:55:23,880
Podcasting Morning chat.com
until tomorrow.

969
00:55:24,480 --> 00:55:26,920
Make it a great day everybody,
take care.