433. Why Diary of a CEO is Impossible to Stop Listening To

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Good morning podcasting Morning
chat.

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Today is Monday, January 12th,
2026 and today trust listener

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connection and meaningful
conversations.

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Jonathan Howard and the team
take over to break what indie

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podcasters can learn from the
diary of a CE OS com trust

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building approach.
So if you're listening live on

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Clubhouse, hit the share button
on the left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
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please share this with a fellow
podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning once again

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podcasting morning chat.
Welcome to Monday where we do

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obsession worthy podcasts and we
are here today without Mark.

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So my name is John and Howard,
I'm filling in and I've got a

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few people on stage with me this
morning including Ashley Feller,

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BC Ralph, Dr. Sid and Nick.
So welcoming guys.

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I hope you had a good weekend
and I hope we're doing well

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today.
So we're going to jump into what

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makes Diary CEO and actually an
obsession worthy podcast.

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We do these every Monday.
We've been doing them and we

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kind of dive into what's the
different aspects of them that

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make them worth watching for
Diary of the CEO, this

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particular podcast, it blends an
interesting mix of personal

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confessions, seems like very
vulnerable moments,

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storytelling, and then actual
tactical wisdom and leadership

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all into one very long episode.
I know it was a 2 hour episode

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for those that I sent it to.
It is a very long episode, but

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it packs a lot into it.
So listeners can come away with

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business advice, but they also
can get real life human

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connection from it.
And it works because it's not

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about the people, it's about
what the people felt during the

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podcast.
So as we jump into the first

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clip, which we're going to do in
a second, I just want to mention

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one of the things that makes
that sets this particular

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podcast apart is that it's
really the production of it is

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really high end.
It's not your typical podcast.

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It's set up in a way that makes
it feel like a luxury

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experience.
The moment you sit down, it's

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like a moment to sit down and
actually enjoy like a fancy meal

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with the warm lighting, calm
pacing, and a beautiful set with

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the expansive table where all
the action is going to occur.

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So the result is really visually
and sonically immersive, and it

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makes you feel like you're part
of a very intense but

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enlightening conversation from
the moment that you start

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listening to the podcast.
So I did want to set that up

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just so you guys know what it
feels like when you're listening

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to this particular podcast.
And then finally jump into that

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first clip.
But the episode starts out with

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a fairly general question, but
when it's answered honestly, it

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sets the stage for a really
deep, dynamic episode.

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And the episode builds trust in
the first few seconds.

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It's just a simple question, the
connection, and it goes from a

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podcast to real life.
Ralph, if you want to hit that

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first clip.
When you said, how are you the

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space that I'm sitting in as I'm
actually quite feeling quite

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lonely and and I learned about
how to manage mental fitness

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during COVID more than I ever
had prior because we had to deal

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with so much right?
And so prior, I would have been

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embarrassed by saying I'm
feeling lonely.

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I would have hit it, suppressed
it.

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Don't like negative feelings,
whereas now I'm just sitting in

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it not worried about it.
I'm allowing it to go through me

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like I'm allowing myself to have
a bad day at the gym.

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We're actually going to go on a
journey with Simon and Steven

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today.
We're going to kind of go

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through from clip one through
clip 5, the experience that is

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the podcast, and you're going to
see some of the themes and

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reasons why this podcast is
obsession worthy are going to be

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revealed as we go through this,
Nick.

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Good morning, everybody.
I was just going to ask,

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obviously this is probably
pretty searchable if you just

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searched, I have a CEO with
Simon Sinek, but does this

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podcast have a specific title
that we can look out for?

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Yes, it does.
I don't have it written down in

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front of me.
It's on loneliness.

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We'll grab it and make sure we
put it in the show notes.

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As we go through these clips,
we're going to kind of explore

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some of the things that make it
obsession worthy.

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There are four key things that
actually happened in this first

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clip as we go through it, But
the first thing that we notice

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is we're there's intimacy.
Like instantly, Simon Sinek

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offers his truth and it is very,
very intimate truth.

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He says right from the beginning
he's feeling lonely.

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And it's kind of practically
expected that a Darius CEO

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starts out with something that's
big and bold and dramatic and,

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you know, something to talk
about.

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But This is why it's also binge
worthy because it's such a big

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topic and it's personal to Simon
Sinek, but it's also

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approachable and universal for
others.

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We all have felt loneliness in
some point in our lives.

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So it's a universal truth that
we I talk about a lot when I

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talk about these podcasts.
But it's also very, very

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specific to what Simon was
feeling.

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And this is a lot of
vulnerability.

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The next point is it's a lot of
vulnerability without the

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melodrama though.
There's no crazy drama.

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It's just him saying what he's
feeling and it's a really solid

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adult vulnerable story.
So anything do you guys have

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anything you want to share about
both the, you know, intimacy of

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this particular clip already or
the vulnerability that Simon

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Sinek is showing in how he's
he's answering this?

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Go ahead, Sid.
You may get into this a little

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bit later, but what is it about
Stephen Bartlett or the way that

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he asked questions so we get
somebody like Simon to

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immediately open up with
vulnerability?

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Well, that is the question that
I was going to ask everybody

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because I think there's for me,
I noticed that there's just no

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judgment in the way he asked the
questions.

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And there's they did mention, I
don't want you to say fine

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because we know when people say
fine, you're lying, but how are

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you really doing?
What's interesting with a lot of

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Steven Bartlett content and all
of his interviews that he does

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is when you hear him ask
questions to the guests, it

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feels like like pure genuine
curiosity.

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Like he's not just asking a
question for the sake of, OK,

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what's this episode going to be
about?

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Like you hear him ask the
question, you're like, oh, he's

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he's actually there in the
moment having a real

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conversation with somebody.
It doesn't feel fabricated at

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all.
It just feels legitimate, if

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that makes sense.
Absolutely.

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And I think I saw Sid, BC and
Ralph, all three of you.

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Actually, I just was supporting
what Dick was saying.

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But BC and Ralph can go ahead,
yeah.

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I was just going to say one of
the things I think we can learn

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from this is one of the things
that I learned in Dale Carnegie,

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and that is take a genuine
interest in other people.

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And that's exactly what he's
doing here.

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He's taking a genuine interest
in the person he's interviewing

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and that comes through
amazingly.

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Absolutely, and it continues to
come through throughout the

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episode.
I think that's what makes it

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such a powerful podcast.
But BC, go ahead.

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In combination with what Nick
was talking about, with the just

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genuine take and the genuine
interest that he shows whenever

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he talks to somebody, he's also
not dancing on the question.

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The question is very directed.
I think the combination of

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genuineness and directness opens
that very intimate door and as

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we will, I think see in a couple
of clips here, Simon's think

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it's even more vulnerable as the
conversation goes along.

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And like I said, we're kind of
going to go on a journey with

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this particular podcast because
it does, as it goes along, it

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does get more intimate and yet
also more universal.

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In a lot of ways, this clip
creates this universal

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experience.
It's, I call it a universal

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doorway, but it's really, even
though you don't, you don't have

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to care about Simon Sinek to
care about what the podcast is

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about.
It opens up for the the door for

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everybody to kind of talk about
loneliness in a unique way as

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this podcast develops.
So it is, while it's about Simon

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Cynic, it's a bigger idea that
is at play here.

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And then finally, the best thing
about this particular podcast is

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it always gives you actionable
takeaways.

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And it does this a little bit
later on in this particular

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clip, he does talk about how
he's feeling and it gives

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language to discuss how
loneliness feels and what people

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are wanting out of it.
So it's giving actionable tips

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and advice on what you can use
to discuss if you're feeling

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lonely.
And when somebody helps you

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solve your problem, there's a
good chance you're going to be

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coming back to them.
So that is 1 big reason why it's

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obsession worthy because they're
helping me solve my problem or

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at least understand how I can
talk about when I'm feeling

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lonely.
So that is the four things that

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this one little clip kind of
does right off the bat.

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And then my question was what
did Steven do or not do to make

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it safe to for Simon to talk
about feeling lonely?

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And I think we kind of talked a
little bit about that.

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So that is, you know, definitely
something that is part of the

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culture of this this show
almost.

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I'm just going to champion what
you were saying there, and I

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think one of the things we can
learn as a podcaster, especially

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as an interviewer, is figure out
ways to make that to build that

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relationship with the person
you're interviewing.

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Make them feel safe, make them
feel comfortable, bring them in

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to an intimate setting.
I think so many times as

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podcast, as we have this list of
questions and we don't listen.

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Sometimes we just have this pre
planned agenda of we're going to

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ask this question, then we're
going to ask this question, then

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we're going to ask this
question.

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But you've got and most one
thing that Steve did very well

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is he listen to the answers.
He didn't have this

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predetermined notion of here's
where I'm going to go with this.

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He'd listen to the answers and
he was able to pivot and

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actually draw that conversation
out of the person he was talking

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to because he was listening.
He was active listening and he

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was able to build that rapport
with the purse.

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Yeah.
And there there wasn't at any

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point any rushing through this
episode.

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I mean it is a 2 hour long
episode and I'm sure there was a

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lot more recorded, but there's
no rushing through the episode.

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There's moments of silence,
there's moments of of thought,

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there's moments where both are
talking.

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But it really does work.
And I think it it is a very

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thoughtful moment.
And actually clip 2, which we're

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going to get ready for now.
But in this next clip, Steven,

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the host does something that
most hosts would never do.

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He exposes his own assumption
when he heard what Simon was

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saying, and then he kind of
takes the word lonely and turns

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it into something really, really
specific that opens up a whole

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other part of the conversation.
So if we want to play that

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second clip, I.
Was really surprised when you

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gave the answer regarding that.
When I said the symptoms that

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that I've indicated to you that
you are feeling lonely.

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I think even in my head I was
expecting it to sound more like

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an absence of other humans
around you.

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And that's the whole distinction
between being alone and being

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lonely.
Your answer was about how you

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you feel like you're not
understood.

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By who?
There we go.

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And then that brings us to a
whole other aspect.

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So it's not just about being
lonely.

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It goes a little bit deeper and
it's about not feeling

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understood.
So Stephen really kind of tease

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up this difference between, you
know, being lonely and feeling

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alone and then pressures the
conversation in a very kind way

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to figure out what Simon
actually means in this.

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And again, this is him
listening.

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This is him putting out his
overall feeling, getting Simon

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into this conversation a little
bit deeper.

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So again, it opens up a mirror
to a doorway to everybody.

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It's it's universal sort of
feeling, you know, we all want

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to be understood.
We all want to have those

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connections.
So overall, one of the things

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that I talk about a lot when it
it comes to connecting with

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people, specificity is super
important.

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It's actually addictive because
when listener hears something

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that they can identify with and
they go, oh, that's so me.

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That brings them into your
content and that makes them a

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loyal audience member and
somebody who's going to keep

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coming back.
And the specificity of this

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conversation is definitely
something that keeps people, you

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know, will allow people to see
themselves in it and keep people

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coming back to the particular
this particular podcast, which

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one of the things that makes
obsession worthy.

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Go ahead, Ralph.
Yeah.

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And the thing I was going to say
about that is he's connecting

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with a feeling that all of us
have at some time in our lives,

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this idea of loneliness or not
being understood or not being

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heard.
And if you can do that to your

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audience, if you can bring them
into the feelings that they're

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already feeling, you are going
to build long term relationships

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with those folks because
they're, oh, he gets it because

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it's easy to sit back.
And I actually, it's

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interesting.
I had never listened or watched

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one of Stephen Bartlett's things
before this.

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And it was kind of like, I've
heard about him and you know,

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you, how could you not hear
about him?

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But I was really impressed with
the way he was able to make me

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come.
It's like I was a third person

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sitting in that room at that
table because he was able to

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bring in feelings that I've
felt.

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He's able to bring in things
that I'm thinking at the same

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time.
And I think that is hugely, that

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is going to make a huge impact
on your audience.

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Absolutely.
When you can find that universal

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truth, that universal
connection, whatever the emotion

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is, whatever the feeling is,
whatever it is in your content

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that you can bring to that
emotion, that universal level,

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that's going to help you connect
with people.

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I think something that I think
really all podcasters can take

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away from Stevens particular
style with this show is that I

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think a lot of people when they
start out as an interview style

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podcast, they think that
questions it's just the one

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answer for that one question
that you that you want, then you

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move on.
But really, Steven treats every

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singular question that he might
have prepared as a door into so

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many pivots and explorations of
humanity.

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And that's how you get the real
meat of a show like this.

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And and that's why I think
people should take away from

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Steven.
You listen, you allow yourself

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to create new questions and
branch questions in the moment

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because that's how the real
journey with your guest happens.

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Otherwise you might have a
really, really shallow

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conversation that doesn't
provide a whole lot in the end.

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Yeah, Jonathan, what I was going
to say is it and I'm going to

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00:16:11,480 --> 00:16:15,200
date myself now, my 53 year old
self, but it kind of reminds me

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00:16:15,200 --> 00:16:17,840
of Barbara Walters.
When Barbara Walters would do

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her interviews, you knew her
goal was to make the person cry.

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Well, the reason she wanted to
make the person cry, she wanted

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to connect at a human level with
the audience.

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And she realized if she did
that, the person that's

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watching, the person listening
is going to feel that same way.

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And I think that's the thing
that Steven did, he open, he, he

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00:16:34,520 --> 00:16:37,600
used open-ended questions,
questions, he, he, he was able

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to pivot the conversation.
I think it was classic.

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00:16:40,320 --> 00:16:43,240
Yeah, it it was it was classic
Baba Wawa.

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00:16:43,600 --> 00:16:47,120
Go ahead, Nick.
I just wanted to comment and

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00:16:47,120 --> 00:16:50,640
actually pose a question and it
it's kind of a tough question,

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00:16:50,640 --> 00:16:55,960
but is he talking about like the
questions that Steven was asking

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00:16:55,960 --> 00:16:58,520
and how it is kind of, I was
envisioning the exact same thing

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00:16:58,520 --> 00:17:00,720
he was saying as he was saying
like different doorways,

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00:17:00,720 --> 00:17:03,600
different paths the the
conversation can go down.

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And my question is how do we
find the balance between

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continuing to explore down these
different pathways and staying

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like kind of with the goal or
the focus of the episode?

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Because we obviously don't want
to have a 2 hour episode of just

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00:17:24,800 --> 00:17:27,280
randomness going in all
different directions.

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00:17:27,280 --> 00:17:31,320
So there has to be a little bit
of like direction throughout the

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00:17:31,320 --> 00:17:33,280
whole thing.
So my question is like how do

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00:17:33,280 --> 00:17:37,840
you balance that exploring but
also staying to a specific lane?

303
00:17:37,960 --> 00:17:40,600
Or direction.
I'm sorry for jumping in.

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00:17:40,720 --> 00:17:43,920
The bottom line is that's why
having a good outline is

305
00:17:43,920 --> 00:17:46,560
important.
I love the second and third

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00:17:46,560 --> 00:17:52,160
question that are not on script.
And as long as you have your

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00:17:52,160 --> 00:17:56,280
script and you know, as Nick
leaves, as long as you have your

308
00:17:56,280 --> 00:17:59,280
script and you know where you
want to go and you have your

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00:17:59,280 --> 00:18:05,160
clock, you can kind of weave in
and out of that and bring it

310
00:18:05,160 --> 00:18:09,720
back to the topic at hand.
And one of the best ways to do

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00:18:09,720 --> 00:18:14,600
that as a podcaster is not Even
so much the, the pause or the

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00:18:14,600 --> 00:18:19,160
pregnant pause, but just say,
OK, let's get back to whatever

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00:18:19,160 --> 00:18:22,600
the topic, you know, whatever
you wanted to get into or

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00:18:22,600 --> 00:18:24,920
shifting it.
And, and I think that's

315
00:18:24,920 --> 00:18:28,080
important as a, as a podcaster.
I mean we do it already in

316
00:18:28,080 --> 00:18:31,920
conversations so I think that's
the main thing, but I know BC

317
00:18:31,920 --> 00:18:33,640
wanted to add.
He doesn't say.

318
00:18:33,640 --> 00:18:35,640
Alex is absolutely right to be
sure.

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00:18:35,640 --> 00:18:38,080
Knowing what your layout is can
help you make sure that you

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00:18:38,080 --> 00:18:42,600
don't, you know, go too far away
and have a kind of a Babylon

321
00:18:42,600 --> 00:18:45,840
that doesn't lead anywhere.
I would also want to add though

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00:18:45,840 --> 00:18:50,880
that listening intently is also
its its own discipline and when

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00:18:50,880 --> 00:18:55,920
you keep in mind what your your
end game is, it helps you notice

324
00:18:56,160 --> 00:18:59,240
particular moments within a
first answer.

325
00:18:59,760 --> 00:19:05,040
That helps you realize a proper
pivot, which can lead you into a

326
00:19:05,040 --> 00:19:09,200
couple branches that can still
loop back around into the

327
00:19:09,200 --> 00:19:11,680
conversation.
And if you're lucky, one of

328
00:19:11,680 --> 00:19:16,280
those pivots will actually bring
up potentially either your next

329
00:19:16,280 --> 00:19:18,640
question or at least one of the
questions you have yet to hit

330
00:19:19,040 --> 00:19:22,920
down the line of your outline.
So I think combining those two

331
00:19:22,920 --> 00:19:27,960
approaches can really help bring
about really awesome results in

332
00:19:27,960 --> 00:19:30,120
your conversation with your
interviewee.

333
00:19:30,800 --> 00:19:34,400
As much as he is a gifted
question answer, Stephen

334
00:19:34,400 --> 00:19:38,640
Bartlett is an amazing listener.
Like, he's got all his

335
00:19:38,640 --> 00:19:41,880
distractions removed.
He's got his notes, and he is

336
00:19:41,880 --> 00:19:45,440
really listening.
And that's what makes the

337
00:19:45,440 --> 00:19:48,800
conversation so engaging.
Yeah, he may have wanted to talk

338
00:19:48,800 --> 00:19:52,840
about Simon's books, but the way
he answered the first question

339
00:19:52,840 --> 00:19:54,040
took the conversation another
way.

340
00:19:54,040 --> 00:19:57,600
So he's got this courage to say,
OK, we can go wherever we want

341
00:19:57,600 --> 00:19:59,280
to go with this.
And that's why it shows her two

342
00:19:59,280 --> 00:20:00,440
hours long, right?
Because.

343
00:20:00,960 --> 00:20:03,920
He's listening and asking really
great questions as a follow up,

344
00:20:03,920 --> 00:20:07,120
and listening to really
listening is a skill that

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00:20:07,120 --> 00:20:12,600
requires development.
He listens and she also is able

346
00:20:12,600 --> 00:20:15,360
to, and they did this a few
times in the episode.

347
00:20:16,160 --> 00:20:20,120
Throw something back from
earlier in the conversation as a

348
00:20:20,120 --> 00:20:22,840
way to bring the conversation
along.

349
00:20:23,240 --> 00:20:27,640
So actually, you know, a couple
times they said sitting in the

350
00:20:27,640 --> 00:20:30,680
mud with me, which is actually
the next clip and a couple other

351
00:20:30,680 --> 00:20:35,400
things that they did and they
brought those back in to remind

352
00:20:35,400 --> 00:20:38,160
us of where we've been in the
conversation over the course of

353
00:20:38,160 --> 00:20:40,920
the two hours.
And also bring in a new aspect

354
00:20:40,920 --> 00:20:45,240
of that same thing.
So listening and just being very

355
00:20:45,240 --> 00:20:48,880
good at dropping the the keys
that are going to keep the

356
00:20:48,880 --> 00:20:53,320
audience along for the ride.
So I think that was definitely

357
00:20:53,640 --> 00:20:56,120
important.
We are, I got three more clips,

358
00:20:56,120 --> 00:20:58,800
so I'm going to move on to the
third clip.

359
00:20:58,960 --> 00:21:01,200
But like I said, we're kind of
following this journey, so we

360
00:21:01,200 --> 00:21:04,920
can it'll all tie back.
But we already mentioned that

361
00:21:04,920 --> 00:21:07,840
I'm good.
Let's go for the third clip.

362
00:21:08,120 --> 00:21:10,280
Simon kind of reframes his
loneliness again.

363
00:21:10,280 --> 00:21:13,240
This is where it pivots again.
It's still on loneliness, but it

364
00:21:13,240 --> 00:21:17,000
pivots again to mourning and
asking for somebody to simply

365
00:21:17,000 --> 00:21:20,600
hold the space with him, sit in
the mud, is what he says.

366
00:21:20,880 --> 00:21:22,760
He doesn't need somebody to fix
it for him.

367
00:21:22,760 --> 00:21:25,280
He just needs somebody to be
there with him.

368
00:21:26,760 --> 00:21:30,720
Thank you, I know that.
But allow me to mourn the past.

369
00:21:31,400 --> 00:21:33,320
That's my loneliness.
I'm just mourning.

370
00:21:33,760 --> 00:21:37,600
I'm in periods of mourning.
I can, I can mourn loss, can't

371
00:21:37,600 --> 00:21:39,320
I?
Like if I, if I lose a friend or

372
00:21:39,320 --> 00:21:44,360
a loved 1, you know, allow me to
just like mourn and then I'll

373
00:21:44,360 --> 00:21:46,920
move forwards like I'm OK.
I, I, I will move forward, but

374
00:21:46,920 --> 00:21:50,400
allow me to mourn loss.
And, and that's all I'm doing is

375
00:21:50,400 --> 00:21:53,200
just allow me to mourn the loss
and I'll be fine.

376
00:21:53,600 --> 00:21:56,880
Just hold space for me.
Come and sit in the mud with me.

377
00:21:57,240 --> 00:21:59,000
Ask me how I'm feeling, ask me
how I'm doing.

378
00:21:59,000 --> 00:22:01,800
Just let me vent.
Just sit in the mud with me.

379
00:22:02,200 --> 00:22:07,640
And you know, again, I think to
your point, I think we just live

380
00:22:07,640 --> 00:22:12,440
in a world where most people are
ill equipped on how to be there

381
00:22:12,440 --> 00:22:18,040
for a friend who's struggling.
As they've kind of gone a couple

382
00:22:18,040 --> 00:22:20,320
levels deep with loneliness,
they're sitting in that

383
00:22:20,320 --> 00:22:22,360
conversation and they're
experiencing it now.

384
00:22:22,880 --> 00:22:26,280
And it came up to, you know,
some of the things that were

385
00:22:26,280 --> 00:22:30,760
causing his loneliness were
things that he had not been able

386
00:22:30,760 --> 00:22:34,360
to do in his life because he was
focusing on work, not his

387
00:22:34,360 --> 00:22:37,480
personal life.
So he's mourning the loss of

388
00:22:37,480 --> 00:22:41,280
that, but he doesn't need
anybody to tell him how to fix

389
00:22:41,280 --> 00:22:44,680
it or tell him that it's OK.
He just wants somebody to

390
00:22:44,680 --> 00:22:46,640
listen.
Yeah, this is just a really,

391
00:22:47,120 --> 00:22:49,240
really beautiful moment.
And one of the reasons I, I

392
00:22:49,240 --> 00:22:53,080
loved this episode is because
I've known about Simons and Nick

393
00:22:53,080 --> 00:22:57,200
for a long time, but I don't
think I've seen him in this

394
00:22:57,560 --> 00:23:02,560
depth before regarding emotion.
And I think a really important

395
00:23:02,560 --> 00:23:05,680
point he makes here is that we
go a lot of times through life

396
00:23:05,680 --> 00:23:08,080
with this armor.
We don't realize a lot of times

397
00:23:08,080 --> 00:23:10,400
that over time this armor gets
rusted.

398
00:23:10,920 --> 00:23:15,040
It gets really clanky.
It doesn't suit us anymore.

399
00:23:15,400 --> 00:23:18,880
And there's a real beauty in
breaking.

400
00:23:19,160 --> 00:23:24,200
Sometimes you just have to break
so that you can figure it out,

401
00:23:24,960 --> 00:23:27,520
be a rod nerve and then come out
of it.

402
00:23:27,880 --> 00:23:32,120
And I think the fact that Steven
was able to bring Simon into

403
00:23:32,120 --> 00:23:36,920
this and let this be a moment
for the audience is just another

404
00:23:37,320 --> 00:23:39,920
not caveat.
I'm losing my word, but another

405
00:23:39,920 --> 00:23:44,880
reason why we can look at this
show and really kind of Revere

406
00:23:44,880 --> 00:23:48,920
it as a quite a piece of art or
work within the podcasting.

407
00:23:48,920 --> 00:23:52,120
Sphere I feel like me and BC our
minds are like connected right

408
00:23:52,120 --> 00:23:55,720
now because I'm I'm thinking the
very same thing and sometimes

409
00:23:55,720 --> 00:23:58,240
going to bring up like what
makes this podcast obsession

410
00:23:58,240 --> 00:24:01,440
worthy?
It is the fact that it connects

411
00:24:01,840 --> 00:24:05,280
to your listener in such a high
level, but also you're seeing

412
00:24:05,280 --> 00:24:08,720
someone that I'm assuming if
you're listening to Diary of

413
00:24:08,720 --> 00:24:11,320
Aceo, you've likely heard of
Simon Sinek as well.

414
00:24:11,320 --> 00:24:15,440
You know of him, you know of his
work and exactly what BC said.

415
00:24:15,600 --> 00:24:18,000
You're not.
You never see this side of him.

416
00:24:18,600 --> 00:24:24,000
And it's kind of a a scroll
stopping like, oh Dang, like

417
00:24:24,920 --> 00:24:28,760
this guy who is so successful,
he has all of this stuff going

418
00:24:28,760 --> 00:24:33,080
for him.
He has real emotions.

419
00:24:33,080 --> 00:24:36,880
He's going through stuff like we
all go through.

420
00:24:36,880 --> 00:24:40,040
And it's not just him constantly
getting up on stage and crushing

421
00:24:40,040 --> 00:24:42,440
it and talking about goals and
success and all this stuff.

422
00:24:42,440 --> 00:24:46,520
Like he is a real person.
And it, I don't know, this

423
00:24:46,560 --> 00:24:49,760
interview to me, like makes him
more personal.

424
00:24:49,760 --> 00:24:53,000
It makes him more real than what
people might see on like a

425
00:24:53,000 --> 00:24:55,480
channel play on YouTube.
Absolutely.

426
00:24:55,480 --> 00:25:00,800
And I think the relatability and
the overall depth of the

427
00:25:00,800 --> 00:25:03,880
conversation makes it very, very
something that we can all

428
00:25:03,880 --> 00:25:05,400
connect with.
Ralph, go ahead.

429
00:25:05,960 --> 00:25:07,680
It's interesting.
I recorded the show a couple

430
00:25:07,680 --> 00:25:10,640
weeks ago about something that I
think all of us need to embrace

431
00:25:10,640 --> 00:25:12,800
a little bit.
It's OK to tell somebody you're

432
00:25:12,800 --> 00:25:15,520
not OK.
And I think we live in a culture

433
00:25:15,520 --> 00:25:18,000
right now where people are so
afraid to be vulnerable.

434
00:25:18,000 --> 00:25:21,000
People are afraid to tell other
people, Listen, I'm broken right

435
00:25:21,000 --> 00:25:22,720
now.
I need help.

436
00:25:22,800 --> 00:25:25,760
I'm not OK.
And that's the thing that comes

437
00:25:25,760 --> 00:25:29,280
through in this particular
episode, more so than most of

438
00:25:29,280 --> 00:25:31,160
the things I've heard in a long
time.

439
00:25:31,160 --> 00:25:34,280
And it it's OK to lean over to
somebody and say I'm not OK.

440
00:25:34,720 --> 00:25:38,200
I think we need to embrace that.
We need to understand that we

441
00:25:38,200 --> 00:25:41,120
all go through seasons of our
lives where we're not OK.

442
00:25:41,640 --> 00:25:44,200
And I just think that is an
awesome thing to shout from the

443
00:25:44,200 --> 00:25:48,480
rooftops that I'm not OK and and
find the person that's willing

444
00:25:48,480 --> 00:25:49,800
to listen, not the person
listen.

445
00:25:49,960 --> 00:25:51,680
I'm going to throw a men.
I'm going to throw a men under

446
00:25:51,680 --> 00:25:54,080
the bus right now.
My wife comes to me and she

447
00:25:54,080 --> 00:25:56,080
tells me something.
The first thing I think of is

448
00:25:56,160 --> 00:25:58,560
how do I fix that?
And you know what?

449
00:25:58,560 --> 00:26:01,320
That's the wrong answer.
The first, the first thing I

450
00:26:01,320 --> 00:26:03,960
need to say is, OK, let me hear.
Let me hear what she's saying.

451
00:26:04,080 --> 00:26:06,320
Let me listen to what she's
saying because what she's really

452
00:26:06,320 --> 00:26:08,520
telling me is Ralph, I'm not OK
right now.

453
00:26:09,080 --> 00:26:11,920
And I think it's so easy,
especially if you have the, the

454
00:26:11,960 --> 00:26:14,920
sort of the type A personality
like I have, like I, I spend all

455
00:26:14,920 --> 00:26:18,080
day fixing things.
And sometimes you just have to

456
00:26:18,080 --> 00:26:20,080
not fix things.
You just have to let the person

457
00:26:20,080 --> 00:26:22,480
speak because guess what?
They're telling you they're not

458
00:26:22,480 --> 00:26:23,760
OK and they just need to be
heard.

459
00:26:24,880 --> 00:26:26,680
Are you looking at my notes and
reading ahead?

460
00:26:26,680 --> 00:26:27,600
Ralph?
You know I'm.

461
00:26:28,000 --> 00:26:30,480
Mental telepathy, my friend.
I'm seeing through you.

462
00:26:30,480 --> 00:26:33,600
We've in a much strong way
today, Jonathan.

463
00:26:33,960 --> 00:26:39,680
I think that this particular
conversation is the epitome of

464
00:26:39,680 --> 00:26:43,240
what makes Diary the CEO
actually work, because it pulls

465
00:26:43,240 --> 00:26:46,760
the universal emotions out of
its guests and makes them

466
00:26:46,760 --> 00:26:50,000
approachable and accessible for
everybody.

467
00:26:50,360 --> 00:26:53,520
And I think that's really one of
the main reasons why this

468
00:26:53,960 --> 00:26:57,600
podcast works.
I think Ralph said it too about

469
00:26:57,600 --> 00:26:59,840
Barbara Walters.
People know what they're getting

470
00:26:59,840 --> 00:27:03,560
themselves into when they go on
this show and and I think

471
00:27:03,560 --> 00:27:10,280
they're more open to being open.
And I think we're in a very clip

472
00:27:10,280 --> 00:27:13,960
driven society right now.
I mean, there's people right now

473
00:27:13,960 --> 00:27:16,160
that probably didn't see the
Golden Globes that are going to

474
00:27:16,160 --> 00:27:19,280
watch all the clips and so that
they can say they saw it.

475
00:27:19,480 --> 00:27:22,080
I think it's the same thing with
Simon Sinek in this case.

476
00:27:22,280 --> 00:27:26,120
Everybody's seen the famous
clips that he's talked about and

477
00:27:26,120 --> 00:27:30,920
it's nice to kind of dive in.
And also it's great when you

478
00:27:30,920 --> 00:27:36,320
have an environment where it's
OK to be open, but when it's not

479
00:27:36,320 --> 00:27:38,600
so much you have that
environment, he's asking the

480
00:27:38,600 --> 00:27:40,800
right questions.
And I think that's the main

481
00:27:40,800 --> 00:27:42,520
thing.
You could be in the right

482
00:27:42,520 --> 00:27:46,200
environment and not ask the
question, or you could be, you

483
00:27:46,200 --> 00:27:48,400
could ask the right question and
not be in the right environment.

484
00:27:48,520 --> 00:27:52,800
And I think that's why this show
works so well because I've seen

485
00:27:52,800 --> 00:27:55,320
a bunch of different people on,
I've listened to a bunch of

486
00:27:55,320 --> 00:27:57,640
different people.
And I think that's the main

487
00:27:57,640 --> 00:28:02,720
thing that makes this so great.
You know, there's certain people

488
00:28:02,720 --> 00:28:04,920
in, there's certain people in
this world that just know how to

489
00:28:04,920 --> 00:28:07,920
pull out the right thing from
the their guests.

490
00:28:08,120 --> 00:28:09,720
And it's just amazing to watch,
listen to.

491
00:28:10,200 --> 00:28:14,080
Yeah, it absolutely is.
And it makes Diary CEO makes

492
00:28:14,160 --> 00:28:16,800
emotional depths actually feel
normal.

493
00:28:17,120 --> 00:28:21,520
Like being going in depth and
talking about your emotions is

494
00:28:21,520 --> 00:28:24,680
normal on the show, even from
well known personalities.

495
00:28:24,800 --> 00:28:28,840
Everybody seems to be able to do
it and they leverage empathy in

496
00:28:28,840 --> 00:28:32,720
a really unique way that makes
listeners not only feel like

497
00:28:32,720 --> 00:28:35,920
they're entertained, but they're
also being served by each

498
00:28:35,920 --> 00:28:40,400
episode and they're seeing
something in themselves in each

499
00:28:40,400 --> 00:28:43,560
episode.
It is just a very unique podcast

500
00:28:43,560 --> 00:28:46,600
in that sense.
I have not seen another podcast

501
00:28:46,600 --> 00:28:52,720
out there that does this to this
level in in how cleanly it does

502
00:28:52,720 --> 00:28:57,040
it and how almost smoothly it
gets to people to be vulnerable.

503
00:28:57,040 --> 00:28:59,720
It's like you show up in like
Barbara Walters used to do.

504
00:28:59,720 --> 00:29:02,200
You get him to cry.
You know, he gets them to open

505
00:29:02,200 --> 00:29:05,240
up on that first question almost
every time.

506
00:29:06,040 --> 00:29:10,480
So which could be some
scripting, but it is a well put

507
00:29:10,480 --> 00:29:12,600
together podcast.
Go ahead, Ralph.

508
00:29:12,800 --> 00:29:15,760
Yeah, I was gonna say, Jonathan,
what you might be alluding to,

509
00:29:15,760 --> 00:29:18,360
you wonder what hit the cutting
room floor before that.

510
00:29:18,720 --> 00:29:22,400
And you wonder what was actually
a part of the conversation.

511
00:29:22,560 --> 00:29:24,640
And that's and that's not a bad
thing either.

512
00:29:24,960 --> 00:29:26,880
And that tells us something else
as well.

513
00:29:27,200 --> 00:29:31,080
We have to be willing to go back
and edit to make effectiveness.

514
00:29:31,360 --> 00:29:33,040
You know, who knows how that was
cut up?

515
00:29:33,240 --> 00:29:35,640
You don't know if that was
recorded one take and it just

516
00:29:35,640 --> 00:29:36,960
went from the beginning to the
end.

517
00:29:37,200 --> 00:29:40,520
But what it brings out is that
there is a methodology and even

518
00:29:40,600 --> 00:29:41,880
once you get done, you're
recording.

519
00:29:41,880 --> 00:29:44,320
Once you get done doing all
that, you can go back and put

520
00:29:44,320 --> 00:29:48,280
this together in a way that ties
that that emotion into it.

521
00:29:48,280 --> 00:29:50,920
That's OK thing to do.
But that and see that takes

522
00:29:50,920 --> 00:29:52,880
time.
But that's what you got to do if

523
00:29:52,880 --> 00:29:54,760
you're going to get to this
level of impact.

524
00:29:54,840 --> 00:29:56,720
It's a unique level of impact
that they have.

525
00:29:57,440 --> 00:30:00,920
So as we kind of move into the
4th clip, up until this point,

526
00:30:01,320 --> 00:30:05,800
the episode's been making, you
know, loneliness as a, you know,

527
00:30:05,800 --> 00:30:09,720
is human, all these things.
It's Simon's loneliness is

528
00:30:10,680 --> 00:30:14,320
framework for everybody to feel,
you know, go through loneliness

529
00:30:14,320 --> 00:30:17,760
in a in a different way.
And now what it does is that

530
00:30:17,760 --> 00:30:20,160
actually turns turns a little
bit.

531
00:30:20,160 --> 00:30:22,720
It's still talking about
loneliness to lead up into this

532
00:30:22,720 --> 00:30:28,200
clip, but it now is talking
about how leaders and how

533
00:30:28,200 --> 00:30:31,520
leaders are going to kind of
lead with this conversation and

534
00:30:31,520 --> 00:30:37,080
what you can do to help somebody
that wants that is going through

535
00:30:37,080 --> 00:30:40,160
something really.
And it's a great way to rethink

536
00:30:40,160 --> 00:30:42,480
relationships.
And it really dives deeper into

537
00:30:42,480 --> 00:30:46,440
leadership relationships and
conversations and communication,

538
00:30:46,760 --> 00:30:49,760
but without dramatically
changing the feel of the show,

539
00:30:50,120 --> 00:30:54,320
which is also impressive.
And I always say leadership is

540
00:30:54,320 --> 00:30:56,040
about going first.
That's why we call you leader,

541
00:30:56,240 --> 00:30:57,520
right?
Doesn't mean you're have the

542
00:30:57,520 --> 00:30:58,640
answers.
It doesn't mean you're right.

543
00:30:58,640 --> 00:31:03,200
It just means you stepped first
into the unknown, that we took

544
00:31:03,200 --> 00:31:07,000
the risk to go 1st.
And so in a relationship, one of

545
00:31:07,000 --> 00:31:11,240
you can take the lead, one of
you can go first to set the

546
00:31:11,240 --> 00:31:14,520
example of what it looks like
and feels like to say, I'm

547
00:31:14,520 --> 00:31:19,560
having a bad day today and I
don't need you to fix it.

548
00:31:20,320 --> 00:31:23,040
I know what I'm going through.
I want you to.

549
00:31:23,160 --> 00:31:26,240
I want to tell you all of this
stuff because I want you to be

550
00:31:26,240 --> 00:31:31,240
there with me and I want to be
there with you because I don't

551
00:31:31,240 --> 00:31:34,400
want to feel this way alone.
And that key second step, which

552
00:31:34,400 --> 00:31:36,880
I I learned literally in the car
this weekend with my partner,

553
00:31:36,880 --> 00:31:42,720
was you then need to work with
them to educate them on and vice

554
00:31:42,720 --> 00:31:46,920
versa on how you would like to
be held correct.

555
00:31:48,440 --> 00:31:52,560
This clip is actually from a
very personal moment in the

556
00:31:52,560 --> 00:31:57,400
podcast because both of them are
talking about, you know, Simon

557
00:31:57,400 --> 00:31:59,240
talking about how he hasn't had
this.

558
00:31:59,240 --> 00:32:02,640
He hasn't had a long
relationship with anybody, you

559
00:32:02,640 --> 00:32:04,640
know, because he was on the
road, all these things.

560
00:32:05,040 --> 00:32:09,560
And Steven talking about his
experience in a relationship

561
00:32:09,560 --> 00:32:13,440
and, you know, how he was always
the strongman.

562
00:32:13,680 --> 00:32:17,840
Simon actually flips this and
saying, well, you're not with

563
00:32:17,840 --> 00:32:19,560
the strong man.
It's it's challenging the common

564
00:32:19,560 --> 00:32:22,960
belief that people are being
strong by by hiding what they're

565
00:32:22,960 --> 00:32:25,840
struggling with and not sharing
what they're struggling with.

566
00:32:25,840 --> 00:32:27,720
And Simon Says the exact
opposite.

567
00:32:28,000 --> 00:32:30,680
The real strength is telling the
truth to the person that you

568
00:32:30,680 --> 00:32:34,440
care about and letting them know
how they can be there to support

569
00:32:34,440 --> 00:32:36,960
you.
A simple flip like that, you

570
00:32:36,960 --> 00:32:38,640
know, the real strength is
telling the truth.

571
00:32:39,120 --> 00:32:44,120
That's like a plot twist to your
brain, and that's something that

572
00:32:44,680 --> 00:32:46,200
is going to keep.
Your brain is going to keep

573
00:32:46,200 --> 00:32:48,480
going back to that and it
latches on and it's going to

574
00:32:48,480 --> 00:32:52,520
remember that because it's a
point where something that was

575
00:32:52,520 --> 00:32:55,640
normal was broken.
And memorable moments like that

576
00:32:55,720 --> 00:32:58,440
make for a memorable podcast.
And I think that's something

577
00:32:58,880 --> 00:33:01,560
just to keep in mind when you're
highlighting, when you're

578
00:33:01,560 --> 00:33:04,440
talking about things.
You can throw in a plot twist

579
00:33:04,440 --> 00:33:05,600
and that's going to connect with
people.

580
00:33:05,600 --> 00:33:07,200
But Ralph, I saw you.
Exactly.

581
00:33:07,200 --> 00:33:09,480
Because what it does is you're
listening to that or you're

582
00:33:09,480 --> 00:33:11,360
watching and you're going, whoa,
wait a second, what did they

583
00:33:11,360 --> 00:33:13,160
just say?
And you're going, oh, yeah,

584
00:33:13,160 --> 00:33:14,800
you're right.
That's I feel the same way.

585
00:33:14,800 --> 00:33:16,720
Someone else is hearing what I'm
saying.

586
00:33:17,160 --> 00:33:19,080
And I think that is huge.
And you're right.

587
00:33:19,160 --> 00:33:23,040
That is what keeps the audience
to to stay on that for two hours

588
00:33:23,240 --> 00:33:25,240
because they want to hear the
next thing to twist.

589
00:33:25,360 --> 00:33:27,280
And they go, Oh yeah, I feel the
same way too.

590
00:33:27,520 --> 00:33:31,000
I think another note here that's
not being directly mentioned by

591
00:33:31,000 --> 00:33:36,240
either 1 is that this is also, I
just had it essentially, this is

592
00:33:36,240 --> 00:33:40,000
also kind of letting the
audience know, take this moment

593
00:33:40,000 --> 00:33:42,200
to reflect on whether or not
you're in the kind of

594
00:33:42,200 --> 00:33:45,440
relationship that allows this.
Because they're talking about

595
00:33:45,920 --> 00:33:48,360
also pulling from the last clip
where where Simon Says hold

596
00:33:48,360 --> 00:33:50,920
space for me.
And then Steven here mentions,

597
00:33:50,920 --> 00:33:55,160
you know, you have to sometimes
teach your partner what holding

598
00:33:55,160 --> 00:33:57,400
space for you in particular
looks like.

599
00:33:57,840 --> 00:34:00,280
So if you're the kind of person
who, when that break needs to

600
00:34:00,280 --> 00:34:02,880
happen, you're like, let me
crash out.

601
00:34:02,880 --> 00:34:05,800
I I need to crash out.
That's how I heal.

602
00:34:06,160 --> 00:34:10,040
Then this is letting the
audience know to think, am I in

603
00:34:10,040 --> 00:34:14,400
the kind of relationship that
will let this happen and let me

604
00:34:14,400 --> 00:34:17,600
be vulnerable in a way that
feels safe and I know that's

605
00:34:17,600 --> 00:34:20,639
going to be respected?
Yeah, but you know what BC I

606
00:34:20,639 --> 00:34:24,400
hear what you're saying dude.
But trying to find that is not

607
00:34:24,400 --> 00:34:28,560
an easy task because we all come
into relationships with our own

608
00:34:28,560 --> 00:34:31,280
baggage.
And if you're not upfront about

609
00:34:31,280 --> 00:34:34,000
that at the beginning of a
relationship and you're that

610
00:34:34,000 --> 00:34:36,719
person that is the saving
person, the one, the protecting

611
00:34:36,719 --> 00:34:40,600
person, the strong person.
It is really hard when you get

612
00:34:40,719 --> 00:34:43,760
deep into a relationship to all
of a sudden flip that script.

613
00:34:44,000 --> 00:34:47,920
So I hear what you're saying BC,
but man, putting that in actual

614
00:34:47,920 --> 00:34:51,760
work is is doggone near
impossible unless you build that

615
00:34:51,760 --> 00:34:54,199
in from the very front end of a
strong relationship.

616
00:34:54,440 --> 00:34:56,679
And that that was some of the
conversation they were having.

617
00:34:56,679 --> 00:34:59,440
They were definitely talking
about how it's something that

618
00:34:59,440 --> 00:35:02,360
they need need to, you know, put
into a relationship.

619
00:35:02,360 --> 00:35:04,920
It's something that they need to
be open about communicating

620
00:35:04,920 --> 00:35:08,840
about.
It was definitely a very deep

621
00:35:09,400 --> 00:35:13,880
and real part of the podcast
because they were both talking

622
00:35:13,880 --> 00:35:17,320
about it in a way that they were
were going through it and how to

623
00:35:17,320 --> 00:35:20,400
do it and how to communicate
about it so that it is possible

624
00:35:20,400 --> 00:35:22,880
for you to share what you're
really feeling.

625
00:35:22,880 --> 00:35:25,680
Because I don't know me.
I'm personally, if I'm not

626
00:35:25,680 --> 00:35:28,200
sharing what I'm really feeling,
I'm I'm lying to my, you know,

627
00:35:28,320 --> 00:35:31,720
my significant other that's not
building a strong relationship.

628
00:35:32,520 --> 00:35:35,480
But Jonathan, you also have not
to overtalk you, Jonathan, but

629
00:35:35,480 --> 00:35:39,920
you also have to appreciate the
Steven willing to do that on his

630
00:35:39,920 --> 00:35:43,400
show because he's got this
persona that he is the strong

631
00:35:43,400 --> 00:35:46,080
person that he is the person
that is able to conquer all

632
00:35:46,080 --> 00:35:48,200
these things.
He's achieved huge success.

633
00:35:48,320 --> 00:35:52,440
So what what he's telling us as
podcasters is be vulnerable

634
00:35:52,440 --> 00:35:54,760
yourself.
Not only are you asking the

635
00:35:54,760 --> 00:35:57,600
person you're interviewing to be
vulnerable, but you've got to be

636
00:35:57,600 --> 00:35:59,960
vulnerable yourself.
And not everybody is made for

637
00:35:59,960 --> 00:36:01,920
that.
So you've got to go into it that

638
00:36:01,920 --> 00:36:03,480
because it's an equal thing
here.

639
00:36:03,600 --> 00:36:06,880
Absolutely.
And, and part of his podcast is

640
00:36:06,880 --> 00:36:11,200
that he will reflect on what is
being said by his guests and

641
00:36:11,200 --> 00:36:14,640
bring that into his life and
reflect on that and comment and

642
00:36:14,640 --> 00:36:18,560
be very vulnerable about, you
know, what that might be for

643
00:36:18,560 --> 00:36:20,680
him.
And I think that's something,

644
00:36:20,680 --> 00:36:24,880
again, part of the Brilliances
podcast is it allows everybody

645
00:36:25,200 --> 00:36:29,600
to to be vulnerable and explore
what we can learn in that

646
00:36:29,600 --> 00:36:31,960
vulnerability.
I mentioned it was very

647
00:36:31,960 --> 00:36:33,600
memorable moment.
And that's that twist.

648
00:36:33,600 --> 00:36:36,400
That plot twist is what gets it
kind of stuck in our head.

649
00:36:36,920 --> 00:36:41,920
But you're also left with the
emotions and the ability to act

650
00:36:41,920 --> 00:36:45,280
on them because at the same time
they talk about the emotions,

651
00:36:45,280 --> 00:36:49,480
but they also provide practical
next steps that you as the

652
00:36:49,480 --> 00:36:53,280
listener can apply.
Like go first, model the

653
00:36:53,280 --> 00:36:57,320
behavior, teach them how you
want to be, you know, how you

654
00:36:57,320 --> 00:37:00,040
want to be handled in this
situation.

655
00:37:00,600 --> 00:37:04,760
And that having again, fixing
the problem and it may not fix

656
00:37:04,800 --> 00:37:07,760
the entire problem, but giving
them tools to fix the problem

657
00:37:07,760 --> 00:37:11,040
that they may be having is a
great way to keep people coming

658
00:37:11,040 --> 00:37:14,120
back to your podcast.
If you solve a problem for them,

659
00:37:14,440 --> 00:37:16,240
you're going to they're going to
come back.

660
00:37:17,000 --> 00:37:19,640
And that's why, you know, when
we talk about little things like

661
00:37:20,560 --> 00:37:23,800
starting out with having lead
magnets, I talked to Mark about

662
00:37:23,800 --> 00:37:25,440
this all the time.
He needs more lead magnets,

663
00:37:26,360 --> 00:37:29,440
something that solves a quick
problem, that gets people to

664
00:37:29,440 --> 00:37:32,400
come back.
And that's something that this

665
00:37:32,760 --> 00:37:36,720
by providing insight and ways
that they can step through this,

666
00:37:37,040 --> 00:37:40,600
this podcast is doing.
This next clip kind of brings us

667
00:37:40,600 --> 00:37:44,520
full circle and it shows us how
powerful and real the

668
00:37:44,520 --> 00:37:47,040
conversations are on this
podcast.

669
00:37:47,640 --> 00:37:50,120
We're approaching the end of the
episode when Simon Sinek

670
00:37:50,120 --> 00:37:53,680
realizes something he's never
realized before and says

671
00:37:53,680 --> 00:37:57,880
publicly, something that very
few high achievers would ever

672
00:37:57,880 --> 00:38:00,800
say.
It's a slightly longer clip, but

673
00:38:00,800 --> 00:38:03,040
we're going to.
You can hit it now, Ralph.

674
00:38:03,040 --> 00:38:06,480
Thank you.
You spent your life being a

675
00:38:06,600 --> 00:38:12,280
fantastic servant to me from
before we even met to to many

676
00:38:12,280 --> 00:38:13,720
more people like me.
And you know that you said

677
00:38:13,720 --> 00:38:15,880
millions to your left, millions
to your right, it's millions.

678
00:38:16,400 --> 00:38:18,720
You've been a fantastic service
to to millions.

679
00:38:18,720 --> 00:38:21,560
And sometimes even in my own
life, I reflect and think the

680
00:38:21,560 --> 00:38:23,920
service that I did, whether it
was building the service to my

681
00:38:23,920 --> 00:38:26,720
employees or the service to the
outside world, it came at a

682
00:38:26,720 --> 00:38:28,800
cost.
And that was often the service

683
00:38:28,800 --> 00:38:31,800
to one individual who was right
there, who I sometimes took for

684
00:38:31,800 --> 00:38:34,440
granted over and over again to
the point that I lost them and

685
00:38:34,440 --> 00:38:36,040
then had to live with the
regret.

686
00:38:36,440 --> 00:38:38,640
But I mean, it just seems so
obvious to me that because you

687
00:38:38,640 --> 00:38:43,200
have the awareness of all of
that, you're perfectly placed to

688
00:38:43,200 --> 00:38:48,920
serve.
I'm having a thought and insight

689
00:38:48,920 --> 00:38:52,280
right now, which I hadn't had
before, which is we've talked

690
00:38:52,280 --> 00:38:56,520
about, you know, everything that
we gain in this life comes at a

691
00:38:56,520 --> 00:38:57,960
cost.
And the only question is, was

692
00:38:57,960 --> 00:39:02,200
the cost worth it?
And so now if you say I put all

693
00:39:02,200 --> 00:39:06,160
of this focused on this movement
and it came at such a personal

694
00:39:06,160 --> 00:39:09,000
cost, right?
Like, I took my eye off the

695
00:39:09,000 --> 00:39:11,400
ball.
I wasn't investing the time to

696
00:39:11,400 --> 00:39:14,000
be a better boyfriend, to learn
how to have relationship, to

697
00:39:14,000 --> 00:39:17,200
learn how to manage, you know,
some of the symptoms of the

698
00:39:17,200 --> 00:39:20,560
ADHD, just to forget about the
ADHD, just to learn not to be an

699
00:39:20,560 --> 00:39:24,240
idiot, You know, was it worth
it?

700
00:39:25,960 --> 00:39:30,400
And the sad thing is, it was.
Let that sit for a second.

701
00:39:30,640 --> 00:39:35,600
That, right there, is why the
show works.

702
00:39:36,160 --> 00:39:42,560
It's not just ideas.
It's real life, it's identity,

703
00:39:42,560 --> 00:39:48,000
it's fears, and then it's
something that you're given the

704
00:39:48,000 --> 00:39:51,560
tools to handle.
This podcast is not a normal

705
00:39:51,560 --> 00:39:56,200
podcast, but it it gives you, it
went full circle here and I'm

706
00:39:56,800 --> 00:40:00,040
still catching up to it and
going because even Simon Sinek

707
00:40:00,040 --> 00:40:03,000
at the end of this podcast
episode said, do I need to pay

708
00:40:03,000 --> 00:40:08,880
you for this therapy session?
Because it was a therapy session

709
00:40:08,880 --> 00:40:14,080
for everybody.
It was a full on exploration of

710
00:40:14,080 --> 00:40:18,520
loneliness and growth and
communication and relationships.

711
00:40:19,200 --> 00:40:21,760
And in the end, is it all worth
it?

712
00:40:22,520 --> 00:40:26,200
Is it worth it?
And Simon said it was all the

713
00:40:26,200 --> 00:40:28,640
loneliness, all the things that
he struggled with, all the

714
00:40:28,640 --> 00:40:34,600
things that he let go of to make
this movement something that

715
00:40:34,600 --> 00:40:37,120
happened.
It was worth it to him.

716
00:40:37,880 --> 00:40:40,040
And he discovered that while
being interviewed in this

717
00:40:40,040 --> 00:40:42,600
podcast.
That's what says a lot about the

718
00:40:42,600 --> 00:40:45,400
podcast.
I was going to say, one of the

719
00:40:45,400 --> 00:40:48,160
things I was going to go back to
your last clip actually, and

720
00:40:48,160 --> 00:40:50,880
that is, see, as content
creators, sometimes we think

721
00:40:51,240 --> 00:40:53,440
when we put something out there,
it's what we're trying to get

722
00:40:53,440 --> 00:40:55,520
more people to connect to us.
We're trying to get more people

723
00:40:55,520 --> 00:40:56,880
to do this.
We're trying to get more people

724
00:40:56,880 --> 00:40:58,680
to do that.
But I think if we have a

725
00:40:58,680 --> 00:41:03,160
different mindset and we first
seek to serve them, to serve

726
00:41:03,160 --> 00:41:06,360
them first, then the other
things are going to fall into

727
00:41:06,360 --> 00:41:08,360
place.
If you go out there with the

728
00:41:08,360 --> 00:41:10,960
idea that I'm going to sell a
course or I'm going to sell a

729
00:41:10,960 --> 00:41:13,480
mini thing, or I'm going to sell
coaching, or I'm going to sell

730
00:41:13,720 --> 00:41:17,040
downloads or I'm going to sell
some product, I don't think

731
00:41:17,040 --> 00:41:19,760
that's going to be as effective
as if you go into this with.

732
00:41:19,760 --> 00:41:23,000
And that's what they said there,
the servant feeling of that.

733
00:41:23,320 --> 00:41:25,840
And when you serve your
audience, when you give them

734
00:41:25,840 --> 00:41:29,760
something they can use and not
expect anything back, that's how

735
00:41:29,760 --> 00:41:32,120
you build those relationships.
And once you've built that

736
00:41:32,120 --> 00:41:36,080
relationship, then it's autos
almost automatic that they're

737
00:41:36,080 --> 00:41:37,600
going to want to do other things
with you.

738
00:41:37,600 --> 00:41:39,400
But you've got to start by
serving.

739
00:41:39,640 --> 00:41:41,360
And that's the thing.
You know, there's probably a lot

740
00:41:41,360 --> 00:41:43,880
of people jumping into the
podcasting space right now.

741
00:41:43,880 --> 00:41:45,760
It's the beginning of the year
and everything.

742
00:41:45,800 --> 00:41:48,040
Oh, you, I'm going to get in to
do this because I'm going to

743
00:41:48,040 --> 00:41:50,120
make money with this.
I'm going to run, I'm going to,

744
00:41:50,120 --> 00:41:51,600
I'm going to have all these
followers.

745
00:41:52,080 --> 00:41:55,200
That's the wrong approach.
You've got to start by starting

746
00:41:55,200 --> 00:41:58,720
by saying, what am I going to
serve my audience?

747
00:41:58,720 --> 00:42:01,360
What am I going to give them?
How am I going to be of service

748
00:42:01,360 --> 00:42:02,760
to them?
And I think we can all learn

749
00:42:02,760 --> 00:42:06,040
from that because that's exactly
what this particular show did.

750
00:42:06,320 --> 00:42:09,160
It served us.
It served both of them in the

751
00:42:09,160 --> 00:42:12,080
show themselves.
So start off with the idea of

752
00:42:12,080 --> 00:42:14,640
service and everything else just
kind of clicks.

753
00:42:15,120 --> 00:42:17,840
Absolutely, Ralph.
One thing that Simon Says is he

754
00:42:18,520 --> 00:42:21,640
Simon, every time I say Simon
Says I'm like, put your right

755
00:42:21,640 --> 00:42:26,040
hand on blue.
But he mentions that he, what he

756
00:42:26,040 --> 00:42:29,120
truly loves to do is serve those
that serve others.

757
00:42:29,680 --> 00:42:33,600
And some of these stories that
he's he shared were really,

758
00:42:33,600 --> 00:42:37,040
really powerful and in how he's
serving those that serve others.

759
00:42:37,440 --> 00:42:43,680
And that is part of his movement
and what he wants to do with his

760
00:42:43,680 --> 00:42:47,320
life.
And that was again, it was a

761
00:42:47,320 --> 00:42:50,240
really powerful, there was a few
really powerful conversations

762
00:42:50,240 --> 00:42:52,120
there.
If you haven't listened to this

763
00:42:52,120 --> 00:42:56,040
full episode, I would highly
recommend because it was it kind

764
00:42:56,040 --> 00:42:58,800
of blew my mind a little bit
with how well it pulled it

765
00:42:58,800 --> 00:43:00,680
together.
And I want to thank Matt Bliss

766
00:43:01,080 --> 00:43:03,200
because this one was kind of off
my radar.

767
00:43:03,200 --> 00:43:06,240
I'm a huge Simon Sinek fan.
So I kind of pushed this one off

768
00:43:06,240 --> 00:43:09,440
my radar because I really liked,
you know, I like Simon Sinek.

769
00:43:10,040 --> 00:43:13,400
I figured I was a little biased
on this one, but Matt Bliss

770
00:43:13,400 --> 00:43:18,560
actually recommended this one
and this one does did it kind of

771
00:43:18,560 --> 00:43:20,200
showed off this podcast
perfectly.

772
00:43:20,200 --> 00:43:23,160
So I want to thank him for that.
I have a few takeaways, but go

773
00:43:23,160 --> 00:43:24,720
ahead, Ralph.
Well, that's why I was going to

774
00:43:24,720 --> 00:43:27,040
ask you, Jonathan, I think it's
a great time to talk about what

775
00:43:27,040 --> 00:43:30,920
are the takeaways, What can we
as audience members this

776
00:43:30,920 --> 00:43:33,840
morning, what can we take away
from this today that we can put

777
00:43:33,840 --> 00:43:37,160
into our own content that would
be beneficial for us, Jonathan?

778
00:43:37,160 --> 00:43:39,000
So I think I teed you up right
there, my friend.

779
00:43:39,400 --> 00:43:43,320
One of them, I think is the
vulnerability that both the

780
00:43:43,320 --> 00:43:49,760
guest and the host showed on
this episode was a huge reminder

781
00:43:49,760 --> 00:43:52,320
that we can be vulnerable.
We don't have to be the strong

782
00:43:52,320 --> 00:43:54,520
man.
We don't have to be the person

783
00:43:54,520 --> 00:43:56,880
that's always fixing the
problem.

784
00:43:56,880 --> 00:44:00,520
We can be the person that is
struggling through something,

785
00:44:00,520 --> 00:44:02,400
that needs a little help through
something.

786
00:44:02,840 --> 00:44:06,720
It doesn't.
Even as a high achiever like

787
00:44:06,720 --> 00:44:11,320
Simon Sinek, he started this
episode and continued throughout

788
00:44:11,320 --> 00:44:14,040
the episode talking about
loneliness, something that's

789
00:44:14,040 --> 00:44:20,560
very personal, very vulnerable,
and it made such an engaging

790
00:44:20,560 --> 00:44:23,560
conversation.
If they hadn't been vulnerable,

791
00:44:23,560 --> 00:44:27,280
then this podcast would have
been about 3 minutes long,

792
00:44:27,440 --> 00:44:30,400
probably because so much of it
was about vulnerability.

793
00:44:31,040 --> 00:44:34,800
The other thing that I think is
a really good take away is the

794
00:44:34,800 --> 00:44:38,160
interviews and the conversations
that he has on this podcast are

795
00:44:38,160 --> 00:44:41,320
really mirroring universal human
truths.

796
00:44:41,480 --> 00:44:44,920
What are the things that are
always going to be true?

797
00:44:44,920 --> 00:44:46,920
What are the things that you can
talk about that are going to

798
00:44:46,920 --> 00:44:51,040
reveal truths to your audience?
So diving a little bit deeper in

799
00:44:51,040 --> 00:44:54,040
your conversations and the
things that you talk about, two

800
00:44:54,040 --> 00:44:57,240
things that people are going to
actually connect with because

801
00:44:57,280 --> 00:44:59,680
universal truths are those
things that people connect with.

802
00:45:00,240 --> 00:45:04,880
And those are emotions,
feelings, things that happen to

803
00:45:05,000 --> 00:45:08,680
everybody that we can all say.
That's me.

804
00:45:09,720 --> 00:45:13,080
Because when you get somebody to
say that's so me, that's the

805
00:45:13,080 --> 00:45:15,280
connection that you want to
build with your audience.

806
00:45:15,280 --> 00:45:17,400
That's the connection that keeps
them coming back.

807
00:45:17,680 --> 00:45:20,920
When they see themselves in your
content, when they feel seen,

808
00:45:21,320 --> 00:45:25,480
heard and understood, they're
going to keep coming back.

809
00:45:26,280 --> 00:45:28,560
So those are two of the big
takeaways.

810
00:45:28,560 --> 00:45:31,320
I have a couple more, but I want
to check in before I finish up.

811
00:45:31,680 --> 00:45:35,600
Empathy is the third one.
And and this podcast uses

812
00:45:35,600 --> 00:45:40,400
empathy as their differentiator.
When you think of ACEO, it's not

813
00:45:41,080 --> 00:45:43,320
what you think of when you get
this when you listen to this

814
00:45:43,320 --> 00:45:48,560
podcast because it's you're
getting actual emotional

815
00:45:48,560 --> 00:45:50,760
leadership.
When you listen to this podcast,

816
00:45:50,960 --> 00:45:56,200
you get what is happening in
somebody who is well adjusted,

817
00:45:56,560 --> 00:46:00,600
sensible, but still masculine
and emotional.

818
00:46:00,880 --> 00:46:05,520
It's just empathy is present and
it makes a huge difference in

819
00:46:05,520 --> 00:46:09,760
the way that ACEO operates and
the way that the the podcast

820
00:46:09,760 --> 00:46:14,480
actually shows up.
So that was the 3rd and I think

821
00:46:14,480 --> 00:46:17,920
that was my last take away was
that one there were out.

822
00:46:17,920 --> 00:46:20,320
There were a lot of other ones
that we mentioned throughout the

823
00:46:20,400 --> 00:46:22,440
episode, but those are the three
big ones that I wanted to

824
00:46:22,960 --> 00:46:25,320
mention.
Does anybody else have anything

825
00:46:25,320 --> 00:46:27,560
they want to share about this
particular podcast?

826
00:46:27,840 --> 00:46:31,440
Two more things I wanted to say
#1 is I think we all can learn

827
00:46:31,440 --> 00:46:35,080
to be better active listeners.
I think that is huge.

828
00:46:35,080 --> 00:46:36,880
And you may have said that in a
different way, but I just feel

829
00:46:36,880 --> 00:46:38,600
like that.
And the second thing, and I talk

830
00:46:38,600 --> 00:46:41,520
about this all the time, is
build relationships.

831
00:46:41,840 --> 00:46:45,720
If you hear nothing else from
this show today, it's all about

832
00:46:45,720 --> 00:46:48,760
building relationships with your
audience, with the person you're

833
00:46:48,760 --> 00:46:50,560
interviewing.
That is huge.

834
00:46:50,560 --> 00:46:53,640
So two things, active listening
and building an audience and

835
00:46:53,640 --> 00:46:55,960
building relationships.
Absolutely.

836
00:46:55,960 --> 00:46:59,480
And and I always say
relationships start from the

837
00:46:59,480 --> 00:47:01,320
ground floor.
When is somebody even just

838
00:47:01,320 --> 00:47:03,880
comments on something on your
post on your podcast?

839
00:47:04,280 --> 00:47:05,680
That's the start of a
relationship.

840
00:47:05,680 --> 00:47:07,800
So make sure you don't miss
those opportunities to connect

841
00:47:07,800 --> 00:47:10,600
with people.
Well, thank you guys for joining

842
00:47:10,600 --> 00:47:13,680
us for another obsession worthy
podcast episode.

843
00:47:13,680 --> 00:47:16,560
I if Mark wants me to do this
again next Monday, I'll do this

844
00:47:16,560 --> 00:47:18,520
again next Monday.
Hopefully you guys got some

845
00:47:18,520 --> 00:47:21,160
value out of it, got some things
you can take away and use in

846
00:47:21,160 --> 00:47:24,240
your own podcast.
And I want to thank you for

847
00:47:24,240 --> 00:47:26,760
that.
And I will end the room by

848
00:47:26,760 --> 00:47:29,440
saying make it a great day.
Take care.