430. Your Podcast Can Be Reused, Resold, and You’d Never Know

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Good morning podcasting Morning
Chat.

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Today is Wednesday, January 7th,
2026, and today it's News in

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common day.
So we're looking at protecting

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your podcast value, why chasing
every platform can backfire, and

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a shift in how people listen
that creators can't ignore.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand, side of the
screen and share it.

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However Clubhouse lets you.
And if you're catching us via

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podcast chat or YouTube, please
share this episode with a fellow

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podcaster.
And now give us about 30

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seconds.
We'll get things rolling.

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Thanks for being here.
Good morning again podcasting.

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Morning chat.
Thanks so much for being here.

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I am your host Mark Ronick and
currently on stage.

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Hold on to your hats.
This might take a minute.

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We have Ashley Feller, Ralph
Estep, Jonathan Howard, Sid

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Meadows, Dr. Fay, BC Babbles,
Nick Naulback, Alex Baelish and

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Matthew Bliss, so we will not be
short of opinions and thoughts

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today clearly, as we cover all
the headlines from around the

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world of podcasting.
And before we dive into all of

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that, two things for you.
First, our Thursday evaluation

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that's coming up tomorrow.
And of course my notes have just

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disappeared on me.
Darn it, Hold on one second.

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But what I'll then what I'll do
is let me jump ahead for a

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second and tell you that I saw
this on POD News and I think

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this is important to share and
it's not a big deal, but it's

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something that I know a lot of
us sometimes miss this time of

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year.
It's one of those tiny details

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that almost everyone forgets
about.

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And that's exactly why it
matters.

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Pod News shared a simple
reminder that's worth acting on

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the next time you publish an
episode, check your podcast feed

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copyright notice.
For example, I know from being a

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long time Lipson user, there's a
place in the settings that you

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can go and change your copyright
date.

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So for example change it from
2025 to 2026.

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Some of the hosting platforms
will do it for you, but a lot of

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them don't.
So if it still says 2025, it's

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time to update it to 2026.
You don't have to include a date

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at all, just the year.
But if it's there, it should be

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right?
And in my experience, most

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podcasters forget it even exists
until someone points it out.

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It's just a way you know it.
Like I said, it's not a big

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deal, but to me it looks a
little weird if somebody's

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coming to your podcast and maybe
that copyright date says 2024,

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right?
And maybe you forgot to do it

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last year.
It just seems like maybe maybe

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the podcast isn't on top of it
or just isn't updating

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regularly.
So where is this again that

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you're supposed to change it?
It depends on your hosting

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platform, but you do it in your
with your podcast hosting

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platform, Lib, Libsyn, Buzz,
Sprout, Pod Bean, etcetera,

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etcetera.
Alex, did you have something?

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I was going to say oh I need to
change it from like 2023 I think

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but that's all.
I mean, that's trust me, I'm

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sure there are instances like
that.

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And I got to look on Spotify for
creators 'cause I don't even, I

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don't think I've checked that in
two or three years.

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I forgot about that too.
So it happens to the best of us.

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So go do that.
And thank you to Pod News for

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for giving us that information
and reminding us about that.

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So let's see here.
I also wanted to remind you that

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tomorrow, January 8th, on the
right here on the podcasting

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morning chat, we're evaluating
the indie podcast Better Call

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Daddy, hosted by Rena Friedman
Watts.

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She's joined us once or twice in
our PMC history.

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It's a story driven interview
show featuring a wide range of

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guests with Rena's jet.
Let me say that again, with

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Rena's dad chiming in after each
episode with his thoughts and

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perspective, we'll break down
the concept, storytelling and

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flow and share live constructive
feedback that you can take

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straight back to your own show
and see where it may apply to

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you.
Links will be in the show notes

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if you'd like to listen to that
episode.

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That will be breaking down, but
certainly not required of our

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audience, our community, because
we'll play clips and I think we

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do a pretty darn good job
keeping you in the loop even if

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you haven't listened.
So there you go, It's time for

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the news.
So the way we like to kick

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things off is a little podcast
data for you.

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I'm going to share with you all
of the podcasts, the total

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number of podcast episodes that
were posted over the past week.

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This past week it was 469,000,
57 new episodes that were

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published and that was up 9.7%
compared to last week.

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And if you're curious over the
last 30 days, it'll be no

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surprise to you.
I'm sure.

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If you recall, we just had some
the holiday season, so it was

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down.
The total number was 2 point.

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I'll just round it, 2.2 million
episodes that were published and

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that's like I said down 6.6%
from the previous month.

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So let's, we should expect that
to change next month as everyone

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is not only gearing or not only
back, but also probably a lot of

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new podcasts have popped up this
month or will I should say also,

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let's talk about some of the top
podcasts around the around.

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Well, in this case, around the
United States, Apple Podcast,

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the number one podcast once
again is The Daily.

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It's becoming the Joe Rogan of
Apple podcasts.

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In other words, we know who is
number 1 normally over on

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Spotify, The Daily has been
number one for quite a while.

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So I'll just give you #2 I, I
don't do the top fives.

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I leave that to Dr. #2 on Apple
in the United States was Crime

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Junkie.
Now Dr. it's time.

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Let's go to your top five.
You have two lists from Spotify.

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Go for it. #5 is the Tucker
Carlson show #3 is the daily I'm

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sorry I skipped #4 #4 is the
daily #3 is the Shawn Ryan show

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#2 is the Crime Junkie and #1 is
the Joey Rogan Experience.

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I wish I didn't hit the button
on you when you realized you

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skipped something.
Made you really rush that one.

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But that's OK.
I think there's a little bit of

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entertainment in that.
She is going to beat the drum.

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OK, now in honor of Mark, I have
chosen the random chart of the

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week is fantasy sports and and
Mark, you have access to the

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list.
So do you listen to any of

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these?
Just choose the number so #5

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Fantasy Football Happy hour with
Matthew Berry #4 Fantasy

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Baseball today #3 Fantasy
Football today #2 The Ringer

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Fantasy Football Show and #1
Fantasy Footballers Fantasy

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Football Podcast.
Talk about SEO right there.

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Yeah, I do.
I am familiar with all of these

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shows and what of course bugs me
a little bit is number 3 and 4

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because those are CBS
productions, I believe.

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I know definitely #4 is and I
believe #3 is as well.

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It just bothers me 'cause
they're really TV shows unless

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they really have a spin off or
something.

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But I'm almost certain these are
the TV shows.

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They just ripped the audio from
the TV show.

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So and of course they'll they
probably put the video up on

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YouTube and elsewhere.
And not surprising to see in the

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fantasy sports category to see
mostly football because the NFL

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regular season just recently
ended and that means it was

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fantasy football top playoff
time.

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And we just, most of us just
finished their fantasy football

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championships if they were lucky
enough to get that far.

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I won out in two of one of two
of my leagues.

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And Nick, I think you won a
championship too, didn't you?

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Yeah.
We did a weird thing where there

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were like multiple leagues that
had their own championships and

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then the Champions went on to
another championship.

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So I won the first championship
of my league and then I lost in

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the championship.
Yeah.

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Yeah.
So I won my league, but then

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lost in the championship game of
the, like, Super League.

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Well.
There's money exchanged in all

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of this, is there?
Usually it depends.

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Most people play for money.
ADR. If you're not keeping

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score, what's the point?
If you're not playing for money,

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what's the point?
I did participate in a free

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league as well, just because I
was in one league that I pay

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for, I couldn't find another.
What meaning you put in money

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and then it all sits in a pot
until the end of the season and

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the other.
But I like to have at least more

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than one because if the league
that I'm in, if I'm not doing

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well, I'm hoping that I could
have another league to depend

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on.
So that's why I do at least 2.

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I am as ignorant about football
as my husband is ignorant about

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podcast.
Fair.

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You need to get her hooked up
and then then this will turn

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into the podcast.
It'll be turn into the fantasy

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football morning.
Chat, yes, because.

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She'd be like all she would love
it with all the numbers.

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That's right.
Oh God.

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Okay, so let's keep it moving.
I realize I'm using my old news

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music.
I got to switch that out.

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Let me go back to there we go.
OK, so you'll hear a different

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little new Stinger coming up.
But first let's talk about some

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events.
This is a category, by the way,

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a segment of our news and
comment that I'm looking to

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shorten up and I had already
been thinking about that.

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I think even Dr. can attest to
that.

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I think as we were wrapping up
last year, I was saying we I

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want to run through this
section.

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And maybe I was finally inspired
to follow through on that after

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yesterday when we spun the wheel
of jargon and Evergreen was what

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landed on the wheel.
And we talked about what

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Evergreen content means.
And I feel like we spend too

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much time on events and somebody
who might be listening to this

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episode a week or two later, a
lot of the stuff, it's too late,

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right?
So we're going to try to do

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these relatively quickly.
First, just a reminder that

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Thursday, January 8th,
Podcasting Made Simple live,

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that's Alex Sanfilippo of Pod
Match.

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That's his quarterly live that
he does.

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It's kind of like a spin off
virtual event from his podcast,

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also named Podcasting Made
Simple.

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We'll put links in the show
notes.

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Also, Jonathan, you've got
something upcoming.

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You've got something coming up
in just a little while if you

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want to share that real quick.
Probably mostly really only for

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our live audience.
Yeah, for the live audience here

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today at 8:00 over on Chatter, I
am going to be talking about

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2026 being the year of community
and how how to start really

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building your community.
And this year, we're going

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through the basics today.
Awesome.

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Thank you, Jonathan.
I am definitely going to make a

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point to at least come and
listen.

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Hope to participate because this
is right up my alley and the

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discussion I'm going to be
hosting over at Podfest next

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week.
Dr. Do you want to share quickly

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your your event?
Right, this is put on by the

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podcasters directory.
It's the meet up and match up

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event that podcast hosts with
podcast hosts and guests ready

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to boost your network game and
meet like minded professionals

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in an engaging virtual
environment designed for

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creators like you to connect,
collaborate and expand your

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professional network.
There's authors, speakers,

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podcasters, subject matter
experts.

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It is every single Thursday and
it would be 4:00 PM Eastern

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Time.
Make sure to use PMC, just the

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initials to get in for free.
This has taken on a little bit

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of a change.
I think they're experimenting

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with a little bit of a change
with this new coming year.

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So let's see how it works out.
You know, usually I, I name off

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the subjects and I think that
they are just experimenting a

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little bit.
Cool and this could be

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considered more Evergreen
because this is a weekly thing

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that happens every Thursday and
again I want to I'll for you

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remind everybody that code is
PMC as in podcasting morning

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chat and you use that and you
get in for free.

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Thank you Dr. Also, if you're
under a rock then you don't know

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that pod Fest is coming up their
12th annual event next week

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starting Thursday the 15th and
goes through January 18th.

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That happens in Orlando, FL.
We'll put a link in there and

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please do come, especially if
you're a part of this community

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for one, come support me on
Thursday, January 15th.

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I'll be speaking at 1:45 PM.
My talk, why community creates

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00:14:31,920 --> 00:14:35,960
buy in for growth and it's about
how podcasters with quote UN

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00:14:35,960 --> 00:14:40,040
quote, small audiences can build
real authority, momentum and

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00:14:40,640 --> 00:14:45,080
opportunity by leading with
community first.

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And also, in my opinion, leading
with community first.

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Those download numbers, those
analytics that we all worry so

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much about, those follow if you
focus on community.

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And I'll share and explain more
at that talk.

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Also that day, that evening,
Thursday, January 15th at 5:30

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00:15:04,920 --> 00:15:09,120
PM, we're hosting the Empowered
Podcasting Happy Hour meet up.

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00:15:09,400 --> 00:15:16,120
So RSVP to both of those things
using the Hoova app, WHOVA.

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00:15:16,960 --> 00:15:21,920
Because that's where Podfest has
decided to put their event info.

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00:15:21,920 --> 00:15:27,760
So go check that out.
Quick tip, smart move.

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Yeah.
Content creators business.

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Bye.
There you go.

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It's time for Ralph and the
content creators business Bite.

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Take it away, Ralph.
I'm still not sure about that

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00:15:42,960 --> 00:15:44,560
one, but it definitely gets your
attention.

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00:15:44,640 --> 00:15:46,720
It does.
Don't you like the bite I added?

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00:15:46,800 --> 00:15:48,640
I like it, dude.
That's perfect.

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00:15:48,640 --> 00:15:50,680
So let me get right to it.
I got a quick one for everybody

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00:15:50,680 --> 00:15:54,120
today and this come from Pod
News Report on January 5th on a

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00:15:54,120 --> 00:15:57,000
tool called Podcast Adblock and
you need to hear this.

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00:15:57,480 --> 00:16:00,880
Here's what it's doing.
It's using AI to copy podcast

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00:16:00,880 --> 00:16:03,280
episodes.
It strips out the ads and then

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00:16:03,280 --> 00:16:05,640
sells the ad free versions to
its listeners without

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00:16:05,640 --> 00:16:08,080
permission.
Now Pod News tested this on a

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00:16:08,080 --> 00:16:11,200
thing called Pivot and it
claimed about 10 minutes of ads

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00:16:11,200 --> 00:16:14,560
were removed for $1.99 a month.
And the resulting file, when

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00:16:14,560 --> 00:16:17,600
James Cricklin put this on Pod
News, it had no ads in it.

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00:16:17,600 --> 00:16:21,240
But here's the scary part.
Based on their own hours of as

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00:16:21,240 --> 00:16:26,040
removed counter Pod News
estimated roughly $944,000 in

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00:16:26,040 --> 00:16:28,720
lost revenue in in under 6
months.

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00:16:29,080 --> 00:16:32,000
Now in a second, I'm going to
have Mark play a short clip from

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00:16:32,160 --> 00:16:35,240
podcast attorney Gordon Firemark
because he explains just how the

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00:16:35,240 --> 00:16:37,240
real revenue loss is.
Mark, if you want to play that

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00:16:37,240 --> 00:16:41,320
now, we'll jump into that.
What the number of ads removed

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00:16:41,320 --> 00:16:43,240
are.
And James does a little math.

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00:16:43,240 --> 00:16:48,240
He says using a conservative $10
CPM that's cost per thousand for

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00:16:48,240 --> 00:16:51,240
a 32nd spot.
The based on their numbers, that

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00:16:51,240 --> 00:16:54,040
could be nearly 1,000,000.
Dollars in lost revenue for the

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00:16:54,040 --> 00:16:56,920
industry since this outfit
started up about 6 months ago.

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00:16:58,720 --> 00:17:01,400
Now, I'm not an attorney, I
don't play like I'm one on TV,

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00:17:01,400 --> 00:17:04,760
but here's an interesting angle.
Now, if you go watch Gordon's

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00:17:04,760 --> 00:17:07,200
YouTube, and I think Ashley can
put that in the in the show

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00:17:07,200 --> 00:17:10,720
notes, he talks about how this
is a derivative of the original

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00:17:10,720 --> 00:17:12,079
podcast.
But I've been thinking a lot

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00:17:12,079 --> 00:17:15,319
about this.
And if podcasters are using

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00:17:15,319 --> 00:17:18,599
dynamic ad insertion, someone
might be able to argue that

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00:17:18,599 --> 00:17:21,040
these ads are inserted.
They're not part of the original

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00:17:21,040 --> 00:17:23,040
content.
So litigation could get

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00:17:23,040 --> 00:17:25,800
complicated.
But now even today, James takes

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00:17:25,800 --> 00:17:28,680
it up another step further.
He raises a bigger issue today

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00:17:29,480 --> 00:17:31,560
and what he said is tools like
this are gaining traction

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00:17:31,560 --> 00:17:35,000
because it shows cross this
invisible line and listeners

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00:17:35,000 --> 00:17:37,720
feel overwhelmed by ads.
So I thought this was a really

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00:17:37,720 --> 00:17:40,840
important thing to talk about
today because and, and where

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00:17:40,840 --> 00:17:43,200
it's going to affect podcasts is
if you're doing your own

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00:17:43,200 --> 00:17:46,400
memberships, if you're doing
your own add on options where

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00:17:46,400 --> 00:17:49,200
people can buy ad free.
Now all of a sudden somebody is

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00:17:49,200 --> 00:17:52,760
out there in the pod verse doing
this and they're getting paid

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00:17:52,760 --> 00:17:55,320
for it and you're not.
So if your ads are getting

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00:17:55,320 --> 00:17:57,600
skipped, that's a bigger issue,
but you still need to get paid.

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00:17:57,600 --> 00:17:59,320
So that's why I wanted to bring
this to everybody's attention

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00:17:59,320 --> 00:18:01,160
today.
Thank you, Ralph.

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00:18:01,160 --> 00:18:04,560
And if anybody has any
questions, now is your time to

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00:18:04,560 --> 00:18:05,760
ask.
Yeah, Alex.

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00:18:05,960 --> 00:18:09,000
I still don't understand what
the big problem with this is.

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00:18:09,080 --> 00:18:12,640
I have a problem with people
with why ads are such a big

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00:18:12,640 --> 00:18:15,120
deal.
It literally takes about a

295
00:18:15,120 --> 00:18:19,400
second to press the the advance.
Button.

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00:18:20,080 --> 00:18:24,120
I just don't get it.
This is so pretentious and what

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00:18:24,120 --> 00:18:27,720
just reminds me of is the now
old Napster thing where it's

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00:18:27,720 --> 00:18:31,080
going to end up causing a whole
thing where people are going to

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00:18:31,080 --> 00:18:33,800
be stealing podcasts.
That's kind of what it sounds

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00:18:33,800 --> 00:18:35,600
like.
I mean again, I might not.

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00:18:35,880 --> 00:18:37,920
I get it.
And sometimes there are other

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00:18:37,920 --> 00:18:41,560
instances on other in other
areas of life that people

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00:18:41,560 --> 00:18:43,200
complain about very similar
things.

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00:18:43,200 --> 00:18:47,240
It's like I got to actually
click three times instead of

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00:18:47,240 --> 00:18:50,400
just once.
Like people get genuinely bent

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00:18:50,400 --> 00:18:53,560
out of shape about that stuff.
And yeah, it's a little

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00:18:53,560 --> 00:18:56,880
annoying, but at the end of the
day, it's not a big lift.

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00:18:57,240 --> 00:19:01,360
Now Mark, we need to listen from
Nick from the Android user who

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00:19:01,360 --> 00:19:04,520
has a problem with everything.
Yes, but first I saw that Sid

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00:19:04,520 --> 00:19:05,920
had his hand.
I'm sorry.

311
00:19:06,160 --> 00:19:07,440
Go ahead, Sid.
Good morning.

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00:19:07,680 --> 00:19:12,240
Good morning everybody.
My question is, as a listener, I

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00:19:12,240 --> 00:19:16,880
can enroll in this program and
submit my show and my favorite

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00:19:16,880 --> 00:19:19,200
shows that I like to watch that
are filled with ads like Mel

315
00:19:19,200 --> 00:19:21,600
Robbins.
All the ads are removed.

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00:19:21,920 --> 00:19:24,000
I believe that is how it works.
Ralph is.

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00:19:24,480 --> 00:19:27,360
Yeah, that's my understanding,
Sid is exactly, exactly what you

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00:19:27,360 --> 00:19:30,160
can do.
And when when James tested it

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00:19:30,160 --> 00:19:33,240
out, he did that with a podcast
called Pivot, and it took it out

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00:19:33,240 --> 00:19:35,920
and he said the only thing it
added was a disclaimer about how

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00:19:35,920 --> 00:19:37,440
many ads they stripped out for
you.

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00:19:37,440 --> 00:19:39,120
So yeah, so that's exactly what
it's doing.

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00:19:39,520 --> 00:19:41,360
I'm on the fence about this
then, because there's somebody

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00:19:41,360 --> 00:19:45,080
who's going to have ads in his
show coming up this season

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00:19:45,160 --> 00:19:48,720
showing in February.
You know, my father's are paying

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00:19:48,720 --> 00:19:50,200
for that.
And they're not going to be long

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00:19:50,200 --> 00:19:52,600
and they're not going to be
like, you know, 7 minutes worth

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00:19:52,600 --> 00:19:56,360
of ads in the mid roll.
But still, it's taking value

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00:19:56,360 --> 00:19:59,560
away that people are paying for.
So I don't know.

330
00:19:59,560 --> 00:20:01,680
It's interesting to follow along
with this.

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00:20:01,800 --> 00:20:03,440
It is.
It's really.

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00:20:03,440 --> 00:20:05,480
Yeah.
Because look, we some of us wear

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00:20:05,480 --> 00:20:09,440
2 hats, some of us are listeners
and some of us are also hosts.

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00:20:10,160 --> 00:20:12,760
I think this is interesting.
So the first comment that I was

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00:20:12,760 --> 00:20:16,160
going to say about this was with
podcasting.

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00:20:16,160 --> 00:20:19,960
It's interesting to me, like to
what Alex was saying, like just

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00:20:19,960 --> 00:20:23,360
press the skip button and you
can get past the ads.

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00:20:24,000 --> 00:20:27,000
And that's so different from
every other platform that you're

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00:20:27,000 --> 00:20:28,760
on.
Like if you're not paying for

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00:20:28,760 --> 00:20:32,440
Spotify and you get forced, the
ads where you can't skip or

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00:20:32,440 --> 00:20:35,080
YouTube where it's forced and
you have to listen for so long

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00:20:35,080 --> 00:20:38,280
before you can skip.
With majority of the podcast

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00:20:38,840 --> 00:20:41,280
platforms, all you have to do is
press a button in your skip.

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00:20:41,280 --> 00:20:44,280
So it to me it seems kind of
silly that someone would pay

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00:20:44,280 --> 00:20:46,440
that.
When I was here in Sid talk that

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00:20:46,440 --> 00:20:50,480
got me thinking like that could
be problematic for people who

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00:20:50,480 --> 00:20:57,160
are working out deals with like
sponsors that are paying like

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00:20:57,480 --> 00:21:01,720
cost really price per Mille so
many downloads.

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00:21:01,720 --> 00:21:05,160
And if a platform like this were
to take off and half of your

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00:21:05,160 --> 00:21:08,160
downloads for being consumed on
a platform like that would

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00:21:08,160 --> 00:21:11,360
really hurt your chances of
getting a sponsorship in that

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00:21:11,360 --> 00:21:13,840
kind of model.
Now, I don't think it's the best

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00:21:13,840 --> 00:21:16,400
model.
And I also there's been a lot of

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00:21:16,400 --> 00:21:19,440
podcast platforms that I feel
like I've tried to come out and

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00:21:19,440 --> 00:21:22,400
change the game and make new
waves and they've all really

356
00:21:22,400 --> 00:21:24,800
flopped and everyone just keeps
going back to YouTube, Spotify

357
00:21:24,800 --> 00:21:27,320
and Apple.
So I I don't see anything like

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00:21:27,320 --> 00:21:31,320
this really grabbing hold, but
it's still something to to watch

359
00:21:31,320 --> 00:21:35,080
and pay attention to.
I wonder if it still ends up

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00:21:35,080 --> 00:21:39,720
counting as a download because
you've submitted it to this

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00:21:39,720 --> 00:21:43,880
podcast Ad Blocks and you have.
You'd have to think that they're

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00:21:43,880 --> 00:21:47,480
downloading it in order to do
whatever magic they're doing to

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00:21:47,480 --> 00:21:51,520
remove the ads, so maybe it
would still at least count as a

364
00:21:51,520 --> 00:21:53,320
download for.
You but Mark I I don't think it

365
00:21:53,320 --> 00:21:56,400
will because what they're doing
is they're moving it to their

366
00:21:56,400 --> 00:22:00,280
hosting platform so they.
Have to pull the file.

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00:22:00,360 --> 00:22:02,120
They have to have a file to do
that.

368
00:22:02,520 --> 00:22:03,680
Right.
I think they're pulling the file

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00:22:03,680 --> 00:22:06,240
one time though, Mark, that's
the whole thing is they're

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00:22:06,240 --> 00:22:09,280
pulling the file one time.
They're containing it on their

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00:22:09,280 --> 00:22:11,360
server now.
So they're getting the credit

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00:22:11,360 --> 00:22:13,360
for those downloads at that.
Point right?

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00:22:13,360 --> 00:22:16,640
So yeah, you'll still get one,
but then if multiple people are

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00:22:16,640 --> 00:22:19,640
accessing it through their
platform, you still only get

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00:22:19,640 --> 00:22:22,000
that one download.
Yeah, I get it.

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00:22:22,080 --> 00:22:25,000
BC did you want to chime in?
I did not, but I do have a

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00:22:25,000 --> 00:22:27,840
question to clarify.
Are these ads that we are

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00:22:27,840 --> 00:22:31,440
ourselves putting into our show
in post production or are these

379
00:22:31,440 --> 00:22:35,320
ads that are being run by the
host based on us hitting a

380
00:22:35,320 --> 00:22:39,840
certain download or like right
marker for views?

381
00:22:39,840 --> 00:22:45,120
You're so BC is talking about
either burnt in ads, right?

382
00:22:45,120 --> 00:22:48,080
Like these are ads that you're
actually building in your

383
00:22:48,080 --> 00:22:52,760
podcast production process or
are they dynamic ads that you

384
00:22:52,760 --> 00:22:57,520
can set up oftentimes through
your podcast hosting platform?

385
00:22:57,640 --> 00:23:00,400
I don't know for sure.
I would imagine they can't get

386
00:23:00,400 --> 00:23:04,600
to those dynamic ads because
that is coming through one of

387
00:23:04,600 --> 00:23:08,160
Buzz Sprout, for example, Buzz
Sprouts servers, they're

388
00:23:08,160 --> 00:23:11,040
actually playing that through
their server.

389
00:23:11,040 --> 00:23:14,880
And then they're jumping over to
your podcast that's also on

390
00:23:14,880 --> 00:23:16,760
their server.
They're not marrying these

391
00:23:16,760 --> 00:23:19,360
together, in other words, if
that makes sense.

392
00:23:19,560 --> 00:23:23,000
Before I check in with Dr. Matt,
you put something in the chat

393
00:23:23,000 --> 00:23:25,240
that I think is worth sharing
out loud here, if you don't

394
00:23:25,240 --> 00:23:26,440
mind.
Good morning.

395
00:23:27,040 --> 00:23:28,760
Good morning.
The internet's been dealing with

396
00:23:28,760 --> 00:23:31,760
this for a long time with the
prevalence of adblock plugins

397
00:23:31,760 --> 00:23:35,000
for websites.
And there has been a broader

398
00:23:35,000 --> 00:23:39,200
impact that's been broadcast,
recorded, talked about for quite

399
00:23:39,200 --> 00:23:43,880
a long time with media companies
who used to monetize mostly

400
00:23:43,880 --> 00:23:46,720
through ads on websites, but
without block.

401
00:23:46,760 --> 00:23:52,920
And the advent of Google caching
pages in its AMP, not software,

402
00:23:53,080 --> 00:23:55,360
whatever it is, server based
caching of websites.

403
00:23:56,080 --> 00:23:58,720
And then the AI generation of
summaries of those websites

404
00:23:58,720 --> 00:24:01,520
means that the traffic doesn't
get to the websites, and when it

405
00:24:01,520 --> 00:24:04,240
does, it blocks all the ads that
would otherwise make the money.

406
00:24:04,240 --> 00:24:08,000
So that's why a lot of articles
are getting paywalled these

407
00:24:08,000 --> 00:24:09,840
days.
Same with cookie

408
00:24:09,840 --> 00:24:12,000
recommendations.
They can't deliver ads to you

409
00:24:12,360 --> 00:24:15,160
and won't even give you the
article if you don't accept all

410
00:24:15,160 --> 00:24:19,200
the cookies on a website.
These are ways for websites,

411
00:24:19,640 --> 00:24:25,480
media companies, etcetera to get
around these kinds of user

412
00:24:25,480 --> 00:24:29,760
pushed limitations because you
know, anybody can develop

413
00:24:29,760 --> 00:24:33,800
anything these days in order to
create a function that that they

414
00:24:33,800 --> 00:24:37,680
think listeners need.
And in this context, it's just

415
00:24:37,680 --> 00:24:39,920
the beginning of what would
happen.

416
00:24:40,200 --> 00:24:42,960
I think Nick had the right idea,
at least with what I got from

417
00:24:42,960 --> 00:24:44,240
it.
Is that what he said?

418
00:24:44,240 --> 00:24:45,840
It's a flash in the pan.
I don't think it's going to

419
00:24:45,840 --> 00:24:48,920
last.
It's not something for $2.00 a

420
00:24:48,920 --> 00:24:52,800
month that someone's going to
per user, someone's going to

421
00:24:52,800 --> 00:24:55,800
support in perpetuity.
And I don't think it's on the

422
00:24:55,800 --> 00:24:58,880
same level as the inception
point stuff that was brought up

423
00:24:58,880 --> 00:25:02,960
in the chat earlier that some
podcast players are making a

424
00:25:02,960 --> 00:25:06,840
choice to filter out AI
generated slop content.

425
00:25:07,600 --> 00:25:09,080
I don't think it's going to be
on that level.

426
00:25:09,320 --> 00:25:12,440
But the thing that is inevitable
is that it will will hit the hip

427
00:25:12,440 --> 00:25:16,560
pocket somewhere at some point
for as long as it exists.

428
00:25:17,000 --> 00:25:20,200
And the three things I mentioned
is something that is what Ralph

429
00:25:20,200 --> 00:25:23,120
has already talked about.
Add free versions on Patreon.

430
00:25:23,120 --> 00:25:24,680
No one's going to pay that
money.

431
00:25:25,080 --> 00:25:27,960
If you get paid by CPM, it's
potentially going to lose out

432
00:25:27,960 --> 00:25:31,400
for the podcaster and podcast is
going to sponsors saying that

433
00:25:31,400 --> 00:25:34,800
it's a flat fee to advertise on
the show as opposed to CPMS.

434
00:25:34,800 --> 00:25:39,120
Being aware of this will
probably not pay as much as

435
00:25:39,120 --> 00:25:44,600
you'd want predictably from the
CPMS that you would expect if it

436
00:25:44,600 --> 00:25:46,400
wasn't the case that something
like this existed.

437
00:25:46,720 --> 00:25:48,800
It's going to be a lull in
advertising, but we're also in a

438
00:25:48,800 --> 00:25:53,480
stage where in in the future or
where we're transitioning away

439
00:25:53,480 --> 00:25:57,600
from CPMS into a landscape that
has more community and extra

440
00:25:57,600 --> 00:26:01,560
stuff that people are using to
monetize migrant niches, all

441
00:26:01,560 --> 00:26:04,760
that kind of thing.
So is it just a big corporate

442
00:26:04,760 --> 00:26:08,000
thing where we're sick of seeing
Stephen Bartlett talk about blue

443
00:26:08,000 --> 00:26:11,960
jeans or Fuel and it doesn't
really affect the small

444
00:26:11,960 --> 00:26:13,000
podcaster?
Who knows?

445
00:26:13,000 --> 00:26:16,960
It will remain to be seen.
I'm curious if it will actually

446
00:26:16,960 --> 00:26:18,960
take off because one of the
things I mean, they'll they'll

447
00:26:18,960 --> 00:26:21,160
have to if they want this to
take off.

448
00:26:21,160 --> 00:26:25,520
If this company wants this to
take off podcast Adblock,

449
00:26:25,520 --> 00:26:28,280
they're going to have to do some
heavy advertising because, you

450
00:26:28,280 --> 00:26:33,880
know, sure, we as podcast hosts,
we probably know will know about

451
00:26:33,880 --> 00:26:38,040
this, right?
But really, the average podcast

452
00:26:38,040 --> 00:26:40,640
consumer, how are they going to
even know that this thing

453
00:26:40,640 --> 00:26:43,720
exists, right?
So this company's going to have

454
00:26:43,720 --> 00:26:46,480
to put in a heck of a lot of
money to really get the word out

455
00:26:46,480 --> 00:26:49,680
there to where the casual
listener would be even

456
00:26:49,680 --> 00:26:51,400
interested.
Well, they first have to even

457
00:26:51,400 --> 00:26:55,400
know that it exists to get
interested in this product.

458
00:26:55,400 --> 00:27:00,520
So we'll see, but it is a little
alarming, you know, like Sid

459
00:27:00,520 --> 00:27:04,040
said, you know, here he is
monetizing his podcast now, and

460
00:27:04,200 --> 00:27:06,920
this now kind of throws a little
bit of a wrench in it, or at

461
00:27:06,920 --> 00:27:09,440
least it's something now that he
has to pay attention to.

462
00:27:09,720 --> 00:27:11,880
And I think it's definitely
something we should all pay

463
00:27:11,880 --> 00:27:14,920
attention to.
Thank you for that, Ralph.

464
00:27:15,400 --> 00:27:19,840
If they could flood the podcast
market with ads, I feel like

465
00:27:19,840 --> 00:27:21,600
they have a shot here.
Sure.

466
00:27:21,600 --> 00:27:24,760
You get so annoyed with their
ads that you're like I have to

467
00:27:24,800 --> 00:27:27,720
pay for this because I'm so sick
of hearing their ads.

468
00:27:28,680 --> 00:27:32,000
But that's where we might be
more in the driver's seat at

469
00:27:32,000 --> 00:27:34,520
that point because if they're
going to do podcast ads, we're

470
00:27:34,520 --> 00:27:36,440
going to have to allow those ads
to happen.

471
00:27:36,640 --> 00:27:39,200
And if it's dynamic ads, you
know, if they're paying in the

472
00:27:39,200 --> 00:27:43,400
back end to, you know, be one of
the ads on a Buzz Sprout that

473
00:27:43,400 --> 00:27:47,360
pops up randomly if you've
elected into that program, I

474
00:27:47,360 --> 00:27:50,000
would imagine that Buzz Sprout
wouldn't allow something like

475
00:27:50,000 --> 00:27:53,160
that.
So we'll have to wait and see.

476
00:27:53,160 --> 00:27:56,680
But definitely something worth
paying attention to.

477
00:28:01,240 --> 00:28:05,440
Let's get into some of the other
stories around the world of

478
00:28:05,440 --> 00:28:09,000
podcasting.
Jay, Klaus, somebody that Nick

479
00:28:09,000 --> 00:28:13,960
used to be pretty close with
through the Pat Flynn community.

480
00:28:14,680 --> 00:28:20,000
And I've been working on getting
Jay on as a guest on this show.

481
00:28:21,040 --> 00:28:24,480
He recently shared a really
honest review of his personal

482
00:28:24,480 --> 00:28:27,200
year, like many of us do on
social media.

483
00:28:27,440 --> 00:28:31,200
Pod news actually surfaced this
for me anyway, And I'm glad that

484
00:28:31,240 --> 00:28:34,440
they did because there's a big
lesson here for a lot of

485
00:28:34,440 --> 00:28:36,720
creators.
Under his quote UN quote low

486
00:28:36,720 --> 00:28:41,680
lights of 2025, Jay said that
the more he focused on YouTube

487
00:28:41,680 --> 00:28:45,720
last year, the less attention he
gave his actual podcast.

488
00:28:46,840 --> 00:28:49,800
And that really hit when I saw
that he he went on to say that

489
00:28:49,800 --> 00:28:54,440
this year he's renewing his vows
to the podcast, the audio show.

490
00:28:54,760 --> 00:28:58,000
And that having that clarity
feels really good to him.

491
00:28:58,640 --> 00:29:01,960
And I love this level of
awareness.

492
00:29:01,960 --> 00:29:05,960
It's easy to chase the next
shiny thing, the next shiny

493
00:29:05,960 --> 00:29:09,120
platform.
It's harder to admit when

494
00:29:09,120 --> 00:29:13,000
something fundamentally gets
neglected in the process.

495
00:29:13,400 --> 00:29:18,400
That kind of reflection is how
you recalibrate with intention.

496
00:29:18,400 --> 00:29:22,800
So credit to Pod News again for
sharing the story and to Jay

497
00:29:22,800 --> 00:29:26,240
Klaus for saying this quiet part
out loud.

498
00:29:26,520 --> 00:29:31,480
I think I, I had to share this
because I am guessing there is

499
00:29:31,480 --> 00:29:35,680
someone out there who is second
guessing the efforts that they

500
00:29:35,680 --> 00:29:39,440
put into whether it's YouTube or
something else, and it doesn't

501
00:29:39,440 --> 00:29:43,080
feel like it's working yet.
They're probably banging their

502
00:29:43,080 --> 00:29:44,920
head against the wall saying
it's got to work.

503
00:29:44,920 --> 00:29:47,520
I got to make this work because
I've invested so much time in

504
00:29:47,520 --> 00:29:50,440
it.
And by the way, that person that

505
00:29:50,440 --> 00:29:55,040
could easily be me, I know that
I do that often with things.

506
00:29:55,040 --> 00:29:58,240
Yeah, I get really attached and
that's something I'm working on.

507
00:29:58,760 --> 00:30:01,600
But I get really attached to
these projects, these efforts

508
00:30:01,600 --> 00:30:03,880
that I make and I don't want to
give up on them.

509
00:30:03,880 --> 00:30:08,360
But sometimes it's to a fault.
Other things get neglected and

510
00:30:08,360 --> 00:30:11,160
then you start having sleepless
nights like yours truly.

511
00:30:12,040 --> 00:30:15,480
OK.
Moving on to the next one, Dr.,

512
00:30:15,480 --> 00:30:16,520
Do you want to take the next
story?

513
00:30:17,440 --> 00:30:20,360
Sure.
So at home listening hits a new

514
00:30:20,360 --> 00:30:25,520
normal for audio consumption.
Edison's Share the Ear data

515
00:30:25,520 --> 00:30:30,320
shows the share of daily audio
listening done at home settled

516
00:30:30,320 --> 00:30:36,800
around 55% in 2023 to 2025.
That's still higher than the pre

517
00:30:36,800 --> 00:30:41,840
pandemic era when home listening
hovered just above the 52% mark

518
00:30:42,320 --> 00:30:47,560
and listeners now engage with
audio at home on phones, smart

519
00:30:47,560 --> 00:30:50,800
speakers, TV's and computers
more than ever.

520
00:30:51,080 --> 00:30:56,160
This rewires podcast discovery
and engagement habits since home

521
00:30:56,160 --> 00:30:59,680
environments change focus.
You know you at home with the

522
00:31:00,000 --> 00:31:01,680
you're doing chores and stuff
like that.

523
00:31:02,080 --> 00:31:04,600
Device choices and attention
spans.

524
00:31:04,800 --> 00:31:09,320
For podcasters, it means
optimizing episodes for at home

525
00:31:09,320 --> 00:31:13,120
multitasking rather than than
just commuting ears.

526
00:31:13,600 --> 00:31:20,720
So my question on this is what
device trends most matter for at

527
00:31:20,720 --> 00:31:26,080
home audio discovery now?
What devices are we do we think

528
00:31:26,080 --> 00:31:29,360
people are going to use most for
the at home listening?

529
00:31:29,600 --> 00:31:33,680
I think what would come to mind
first and foremost are devices

530
00:31:33,680 --> 00:31:38,920
like Alexa and other devices
like Google Home, etcetera.

531
00:31:39,320 --> 00:31:43,800
I bet you though, I bet you, but
just a guess, but I bet you that

532
00:31:43,800 --> 00:31:49,000
people are probably still using
their phones more than any of

533
00:31:49,000 --> 00:31:52,400
those other devices.
If I had to guess there, there

534
00:31:52,400 --> 00:31:55,920
was a list that you had called
out somewhere when you were

535
00:31:55,920 --> 00:31:58,440
sharing the story.
I can't find it now, but like I

536
00:31:58,440 --> 00:32:02,560
think that it would probably be
phone and then it would be those

537
00:32:02,560 --> 00:32:04,680
home devices that we just
listed.

538
00:32:05,280 --> 00:32:09,960
And then I bet you it might be
computer and then TV in that

539
00:32:09,960 --> 00:32:13,720
order.
Well, but put video in the mix.

540
00:32:14,240 --> 00:32:16,400
Sure.
But here's The thing is that

541
00:32:16,440 --> 00:32:20,440
this article says that it's
specific to daily audio

542
00:32:20,440 --> 00:32:24,560
listening and that it's up and
that's 55%.

543
00:32:25,040 --> 00:32:30,000
I'm thinking that still people
are probably listening more than

544
00:32:30,000 --> 00:32:33,840
watching and that's why I ranked
things like computer and TVA

545
00:32:33,840 --> 00:32:37,960
little bit lower than the
listening devices and those home

546
00:32:37,960 --> 00:32:39,640
devices.
Like if you have one like me, I

547
00:32:39,640 --> 00:32:43,760
have a Google Home video display
so I can actually in the kitchen

548
00:32:43,760 --> 00:32:46,800
put the video on while I'm, you
know, making dinner or what have

549
00:32:46,800 --> 00:32:48,760
you.
Got to admit when I'm doing,

550
00:32:48,960 --> 00:32:54,840
when I'm in the kitchen, I have
my my conductive, you know that

551
00:32:54,840 --> 00:32:59,120
bone conducted earphones and and
it's the phone all the way with

552
00:32:59,120 --> 00:33:02,200
the Bluetooth.
But just a hint to all the

553
00:33:02,200 --> 00:33:06,600
podcasters out there.
Every now and then I will call

554
00:33:06,600 --> 00:33:12,520
out one of my clients shows and
test it on Alexa.

555
00:33:12,920 --> 00:33:17,600
Sorry people, but I said the
word the a word just to make

556
00:33:17,600 --> 00:33:21,120
sure that it's coming through on
those devices as well.

557
00:33:21,440 --> 00:33:22,120
Thank you.
Yeah.

558
00:33:22,400 --> 00:33:25,280
And Ashley, I think we should
put up a poll here on Clubhouse

559
00:33:25,320 --> 00:33:29,080
and we can do it on Spotify for
our podcast audience.

560
00:33:29,600 --> 00:33:35,600
When you're at home consuming
podcasts, what device do you use

561
00:33:35,600 --> 00:33:37,960
the most to consume those
podcasts?

562
00:33:38,920 --> 00:33:41,800
And if you want to put it in the
chat to here on Clubhouse, by

563
00:33:41,800 --> 00:33:44,600
all means, feel free.
But yeah, what are you using

564
00:33:44,600 --> 00:33:46,200
most?
If you're going to turn on a

565
00:33:46,200 --> 00:33:49,280
podcast and you're at home, are
you putting it on your phone?

566
00:33:49,280 --> 00:33:52,000
Are you putting it on your
computer or you firing up your

567
00:33:52,000 --> 00:33:55,680
TV and putting it on there?
Curious about that.

568
00:33:55,680 --> 00:33:59,680
That's a good poll question.
So Ashley will put that up for

569
00:33:59,680 --> 00:34:01,200
you.
And in the meantime, I will

570
00:34:01,200 --> 00:34:04,600
share the next story with you
over the winter break.

571
00:34:04,720 --> 00:34:09,600
Our winter break meta somewhat
quietly introduced something

572
00:34:09,600 --> 00:34:14,320
called Sam Audio.
I shared this with Nick a couple

573
00:34:14,320 --> 00:34:17,760
weeks ago, and this was just the
first opportunity I could share

574
00:34:17,760 --> 00:34:21,719
with you here.
And it's a new AI tool that lets

575
00:34:21,719 --> 00:34:26,239
creators isolate and edit sounds
almost as easily as clicking on

576
00:34:26,239 --> 00:34:28,120
an image.
And I want to be clear, this is

577
00:34:28,120 --> 00:34:32,719
a little different than
something like Authonic and

578
00:34:32,719 --> 00:34:38,800
Adobe Audio Podcast Enhance.
Built as an extension of Meta's

579
00:34:38,800 --> 00:34:43,719
segment Anything Project Sam
Audio can pull specific sounds

580
00:34:43,719 --> 00:34:48,800
from a recording using simple
prompts like typing, remove

581
00:34:48,800 --> 00:34:52,360
background noise, and then
clicking on a person in the

582
00:34:52,360 --> 00:34:56,679
video, selecting a time range
where a sound appears that you

583
00:34:56,679 --> 00:35:01,360
want to disappear.
I'm going to play you the clip

584
00:35:01,440 --> 00:35:06,000
or the promo video.
It's pretty short and I debated

585
00:35:06,000 --> 00:35:09,160
because there's maybe one or two
small parts that you might not

586
00:35:09,160 --> 00:35:11,920
be sure what they're doing, but
I think overall you're going to

587
00:35:11,920 --> 00:35:15,160
get the gist and I'll try to
explain if there's anything too

588
00:35:15,160 --> 00:35:17,080
confusing, but I think you'll
get the gist here.

589
00:35:17,600 --> 00:35:22,360
This is from Meta.
Introducing Sam Audio, a

590
00:35:22,400 --> 00:35:25,560
state-of-the-art model for
isolating sounds and music,

591
00:35:25,760 --> 00:35:30,200
speech and general sounds.
Separate audio with text

592
00:35:30,200 --> 00:35:34,240
prompts.
Isolated.

593
00:35:34,320 --> 00:35:39,880
Just a guitar sound here.
Or extract a sound using visual

594
00:35:39,880 --> 00:35:42,960
prompts.
Hey, hang on, can you hear me?

595
00:35:43,600 --> 00:35:46,040
Super.
If you want actually it's

596
00:35:46,080 --> 00:35:47,640
better.
You will not.

597
00:35:47,680 --> 00:35:51,360
Believe the day that I have had.
Use a span prompt to get even

598
00:35:51,360 --> 00:35:59,520
more precision.
Or combine multiple prompts to

599
00:35:59,520 --> 00:36:01,880
dial in your workflow.
I just have to double check to

600
00:36:01,880 --> 00:36:02,480
make.
Sure that it was.

601
00:36:02,840 --> 00:36:05,800
Handful because you know that
that instructor is kind of a

602
00:36:05,800 --> 00:36:07,120
little flaky, so.
No, check.

603
00:36:07,120 --> 00:36:08,800
Check it out because otherwise
he's going to follow up with

604
00:36:08,800 --> 00:36:11,120
you.
Sam Audio is a cutting edge

605
00:36:11,120 --> 00:36:15,160
audio model with applications
for musicians, audio engineers,

606
00:36:15,240 --> 00:36:18,360
video creators, and tinkerers of
all skill levels.

607
00:36:18,880 --> 00:36:21,480
Learn more about Sam Audio
today.

608
00:36:23,360 --> 00:36:26,560
I realize, thank you, Nick, I
realize you put it in the chat

609
00:36:26,560 --> 00:36:29,960
here that the clubhouse audio
isn't quite doing it justice.

610
00:36:29,960 --> 00:36:34,440
Check it out on the podcast or
we'll put a link to the video in

611
00:36:34,440 --> 00:36:36,080
the show notes if you want to
see it there.

612
00:36:36,240 --> 00:36:38,280
But you know what you couldn't
see?

613
00:36:38,280 --> 00:36:41,560
Because I wasn't, I didn't play
you the video specifically.

614
00:36:41,560 --> 00:36:44,720
But what you couldn't see is
just the ease in which the

615
00:36:44,720 --> 00:36:47,960
sound, the background sound
removal happened, the ease in

616
00:36:47,960 --> 00:36:51,000
which you could just click on
one person in a two person

617
00:36:51,000 --> 00:36:53,680
conversation and isolate just
their audio.

618
00:36:53,720 --> 00:36:56,680
And then when you want to
isolate the other person, you

619
00:36:56,680 --> 00:36:59,600
just scroll your mouse over and
click on that person and it

620
00:36:59,600 --> 00:37:01,600
isolates it.
It's really.

621
00:37:01,680 --> 00:37:03,760
Impressive.
I think it's very important to

622
00:37:03,760 --> 00:37:07,360
point out for podcasters that a
tool like this, while it's very

623
00:37:07,360 --> 00:37:10,560
attractive, removes some
flexibility.

624
00:37:10,880 --> 00:37:13,600
We need to make sure that we're
isolating.

625
00:37:14,040 --> 00:37:19,200
Funnily enough, terms like sound
isolation or speaker diarization

626
00:37:19,760 --> 00:37:23,120
with voice improvement or vocal
improvement.

627
00:37:23,680 --> 00:37:25,920
Because the thing that I
automatically think of,

628
00:37:25,920 --> 00:37:28,320
especially going to the website
and hearing some of the way that

629
00:37:28,320 --> 00:37:31,280
the vocals were isolated from
the environment in these cases

630
00:37:31,880 --> 00:37:34,680
is that the there was a bit of
signal destruction there.

631
00:37:35,320 --> 00:37:39,680
So I think it's important to be
able to have the option to

632
00:37:40,280 --> 00:37:45,920
reduce some train but keep more
woman, as opposed to keeping

633
00:37:45,920 --> 00:37:48,600
just the woman but making it
sound like she's talking through

634
00:37:48,600 --> 00:37:50,800
a tin can.
Something important for the

635
00:37:50,800 --> 00:37:53,720
podcasters, I think.
Often times when these new tools

636
00:37:53,720 --> 00:37:56,880
come out, I kind of find myself
sitting there and contemplating

637
00:37:57,400 --> 00:37:59,240
what was the point of being
getting my bachelors in

638
00:37:59,240 --> 00:38:02,640
broadcast media again, all the
time spent learning Adobe

639
00:38:02,640 --> 00:38:06,920
Audition and Remiere Pro.
But at the same time into to

640
00:38:07,320 --> 00:38:11,440
Matt's point to, you know, it's
almost like having somebody else

641
00:38:11,440 --> 00:38:14,760
be your arms and legs.
So I do so come back to my

642
00:38:14,760 --> 00:38:16,000
senses and I'm like, you know
what?

643
00:38:16,320 --> 00:38:19,720
I do like having the control
that I know I can have because I

644
00:38:19,720 --> 00:38:22,640
did learn these other these
other tools that are not so

645
00:38:22,640 --> 00:38:27,760
automatic that don't potentially
make the file worse because

646
00:38:27,760 --> 00:38:30,240
they're so kind of broad in
scope with their prompting.

647
00:38:30,600 --> 00:38:34,040
So a little bit of an identity
crisis sometimes, but I always

648
00:38:34,040 --> 00:38:35,560
come back.
I always come back.

649
00:38:35,560 --> 00:38:38,560
I'm good.
I guess the precursor to this is

650
00:38:38,560 --> 00:38:43,200
you know, we just got 2 new TV's
in the house here and we have

651
00:38:43,200 --> 00:38:47,840
noticed that on a lot of
especially movies that the music

652
00:38:47,840 --> 00:38:52,160
is so freaking loud that we
cannot hear the dialogue.

653
00:38:52,560 --> 00:38:57,200
And there is something in the
settings of both of these TV's

654
00:38:57,200 --> 00:39:00,760
that we can bring forward the
dialogue.

655
00:39:00,760 --> 00:39:05,360
This is just taking it to like
another another degree.

656
00:39:05,680 --> 00:39:09,960
I agree, I feel that pain with
the varying audio volumes.

657
00:39:10,200 --> 00:39:14,360
I just want to make sure that BC
feels OK that he hasn't wasted

658
00:39:14,360 --> 00:39:18,200
his time doing media production
and broadcast production, all

659
00:39:18,200 --> 00:39:21,440
those things because there is an
advantage for the people who

660
00:39:21,440 --> 00:39:26,800
know how and why and where as
opposed to those who go straight

661
00:39:26,800 --> 00:39:30,880
to an LLM and prompt it, not
understanding anything behind

662
00:39:30,880 --> 00:39:33,760
the process.
We never disappear into the

663
00:39:33,760 --> 00:39:35,760
background.
We are always the most important

664
00:39:36,160 --> 00:39:40,160
and the one thing, not the one
thing, something that the

665
00:39:40,160 --> 00:39:42,480
producer of The Last of Us
mentioned.

666
00:39:42,680 --> 00:39:45,000
But the thing that's talked
about with him a lot is that

667
00:39:45,000 --> 00:39:49,000
he's a great director, he's a
great leader because he's so

668
00:39:49,000 --> 00:39:51,840
supportive of his team.
But the thing that everybody

669
00:39:51,840 --> 00:39:55,960
knows is that he can step into
any role that anyone's doing as

670
00:39:55,960 --> 00:39:57,680
part of his game production
team.

671
00:39:58,160 --> 00:40:00,760
Be that person BC be that
person.

672
00:40:01,160 --> 00:40:04,000
Don't forget it.
He's giving you the thumbs up.

673
00:40:04,440 --> 00:40:05,600
Awesome.
Thank you, Matt.

674
00:40:05,600 --> 00:40:08,080
Good point.
And by the way, before I go to

675
00:40:08,080 --> 00:40:13,000
Sid, we have some results from
our poll here live on Clubhouse.

676
00:40:13,000 --> 00:40:18,600
90% of the people who voted said
they use a phone to consume a

677
00:40:18,600 --> 00:40:22,760
podcast while they're at home.
10% said computer.

678
00:40:23,000 --> 00:40:27,720
Nobody offered television or
some other device as their means

679
00:40:27,720 --> 00:40:33,960
in which they consume a podcast.
Our TV is so freaking loud and

680
00:40:33,960 --> 00:40:37,280
I'm like, why is the TV so loud?
And then they go to something

681
00:40:37,280 --> 00:40:40,280
and it goes really soft and then
it goes back and the music's

682
00:40:40,280 --> 00:40:41,960
really loud and I'm like, what
the heck's going on?

683
00:40:42,120 --> 00:40:45,120
So there's actually a setting
that you can change in order to

684
00:40:45,120 --> 00:40:48,640
make this better.
And some TV's on some smart TV's

685
00:40:48,640 --> 00:40:51,800
there is that that ability to do
so if you go in the settings, I

686
00:40:51,800 --> 00:40:54,320
think it's in the audio
settings, Dr. Is that fair to

687
00:40:54,320 --> 00:40:56,040
say?
We found it.

688
00:40:56,760 --> 00:40:58,160
Yep.
What was this setting called,

689
00:40:58,160 --> 00:41:01,120
Dr. You're like teasing me here.
Like, come on, you got to give

690
00:41:01,120 --> 00:41:02,240
me the dates, woman.
Gosh.

691
00:41:03,960 --> 00:41:06,560
I can't even because, you know,
I'm not a little techy person.

692
00:41:06,560 --> 00:41:07,760
You're worthless.
You're worthless.

693
00:41:09,160 --> 00:41:10,760
What would that be called?
I don't know.

694
00:41:10,800 --> 00:41:13,160
I really don't.
How old are your TV's?

695
00:41:13,440 --> 00:41:15,440
It probably needs to be somewhat
of a newer TV.

696
00:41:17,240 --> 00:41:19,880
We're about to get a new.
Samsung dealer for details.

697
00:41:21,360 --> 00:41:23,800
I guess this is a good question
for ChatGPT.

698
00:41:24,000 --> 00:41:26,640
I think so too.
Or you know what I've started

699
00:41:26,640 --> 00:41:29,680
using more of is Rufus over on
Amazon?

700
00:41:30,000 --> 00:41:34,680
When I'm on Amazon, we we just,
yeah, Rufus is their AI and we

701
00:41:34,680 --> 00:41:37,160
just used it last night.
And so we were looking for a

702
00:41:37,160 --> 00:41:42,800
specific type of filter for our
hot tub over at our Airbnb.

703
00:41:42,800 --> 00:41:48,040
We needed to replace it and it
needed to be very specific to

704
00:41:48,040 --> 00:41:50,840
the model that we had.
So we asked Rufus, this is the

705
00:41:50,840 --> 00:41:55,600
model that we have, find us the
right filters for it and it did

706
00:41:55,600 --> 00:41:58,280
a great job.
Oh my God, I'm searching for

707
00:41:58,280 --> 00:42:01,280
Rufus right now.
That's right, it's not

708
00:42:01,600 --> 00:42:05,000
conveniently located.
But if you go into your Amazon,

709
00:42:05,000 --> 00:42:07,480
at least this is how I did it
last night, you go into your

710
00:42:07,480 --> 00:42:12,480
Amazon mobile app.
If you go to the search bar you

711
00:42:12,480 --> 00:42:16,080
should see a little option for
the Rufus.

712
00:42:16,880 --> 00:42:18,680
Oh, it has to be on your mobile.
It's not going.

713
00:42:18,680 --> 00:42:21,280
To be I don't know that for no,
I think it's probably also on

714
00:42:21,280 --> 00:42:25,320
the the desktop version as well.
But I was just going off of

715
00:42:25,320 --> 00:42:26,920
something that I just did
yesterday.

716
00:42:27,760 --> 00:42:30,840
But I think if you go in the
search bar on either platform

717
00:42:30,840 --> 00:42:34,360
mobile or desktop, you should be
able to find an option to ask

718
00:42:34,360 --> 00:42:36,360
Rufus.
It works pretty well.

719
00:42:39,400 --> 00:42:43,640
Let's see, here we are.
We've got a lot of stuff to get

720
00:42:43,640 --> 00:42:47,080
through, so we'll have to limit
what we're going to talk about

721
00:42:47,120 --> 00:42:49,720
today.
Looking at my notes here, what

722
00:42:49,720 --> 00:42:53,320
should I dive into first?
New research shows podcasts and

723
00:42:53,320 --> 00:42:57,720
streaming reaches different
audiences, which may equal big

724
00:42:57,720 --> 00:43:04,360
opportunity for advertisers.
New analysis from Magellan AI

725
00:43:04,360 --> 00:43:08,880
reveals that streaming audio and
podcast advertising don't just

726
00:43:08,880 --> 00:43:11,920
hit the same listeners.
They reach different households,

727
00:43:12,200 --> 00:43:16,480
offering advertisers A broader
combined audience than they may

728
00:43:16,720 --> 00:43:19,720
expect.
Magellan AI looked at third

729
00:43:19,720 --> 00:43:24,200
quarter 2025 data from major
audio networks, including

730
00:43:24,200 --> 00:43:29,560
iHeartMedia and SiriusXM, and
compared who was served podcast

731
00:43:29,560 --> 00:43:34,000
ads versus streaming audio ads
using household devices.

732
00:43:34,640 --> 00:43:37,840
I'm sorry.
Using household device graphs

733
00:43:38,320 --> 00:43:40,760
from Experian.
The result?

734
00:43:41,120 --> 00:43:45,040
There's meaningful, unique reach
in both channels, meaning brands

735
00:43:45,040 --> 00:43:48,680
can extend their audience by
investing in both podcasts and

736
00:43:48,680 --> 00:43:51,200
streaming.
This challenges common

737
00:43:51,200 --> 00:43:55,360
assumptions that streaming and
podcasts reach the same people,

738
00:43:55,360 --> 00:43:58,840
or that podcast ads only
duplicate audiences already

739
00:43:58,840 --> 00:44:03,240
covered by other audio buys.
For marketers and media

740
00:44:03,240 --> 00:44:06,160
planners, that suggests more
efficient reach and greater

741
00:44:06,160 --> 00:44:09,440
incremental reach when they
combine formats.

742
00:44:10,160 --> 00:44:13,480
As advertisers look to stretch
dollars and avoid saturation in

743
00:44:13,480 --> 00:44:17,560
anyone channel insights like
these could shift how audio ads

744
00:44:17,560 --> 00:44:21,920
budgets are planned in 2026 and
beyond.

745
00:44:22,600 --> 00:44:24,840
Dr. Do you want to take story
#7?

746
00:44:25,160 --> 00:44:31,000
The podcast ads get serious.
Verified metrics drive 6 billion

747
00:44:31,160 --> 00:44:36,640
dollars worth of surge as brands
demand ROI and accountability So

748
00:44:36,640 --> 00:44:39,160
here's the story.
New measurement tools and

749
00:44:39,160 --> 00:44:42,800
shifting listening habits are
finally giving marketers the

750
00:44:42,800 --> 00:44:46,520
proof they demand it.
Brands are moving money into

751
00:44:46,520 --> 00:44:50,960
podcast ads now that
verification, attribution and

752
00:44:50,960 --> 00:44:54,600
campaign tracking are getting
closer to other media.

753
00:44:55,160 --> 00:44:59,920
That means more ad dollars,
stricter scrutiny and higher

754
00:44:59,920 --> 00:45:03,960
expectations for how ads are
written and measured.

755
00:45:04,280 --> 00:45:07,960
And some of the highlights of
this are ad spends surged, I

756
00:45:08,160 --> 00:45:11,520
already told you, roughly
tripling to about 6 billion in

757
00:45:11,520 --> 00:45:16,560
the first half of 2025, per
incremental data reported by E

758
00:45:16,560 --> 00:45:20,840
Marketer.
Podcasts claimed 18% of ad

759
00:45:20,840 --> 00:45:26,000
supported audio time among
adults 25 to 54, beating

760
00:45:26,000 --> 00:45:29,080
streaming audio and satellite
radio.

761
00:45:29,760 --> 00:45:35,240
Listeners rate podcast ad claims
as highly trustworthy, roughly

762
00:45:35,240 --> 00:45:40,200
about 48% believing ad claims
and outsourcing social platforms

763
00:45:40,200 --> 00:45:46,000
on trust by about 10 points.
Nielsen shortened its portable

764
00:45:46,960 --> 00:45:51,480
portable people meter that's
hard to say window from 5

765
00:45:51,480 --> 00:45:55,320
minutes to three, which will
likely raise counted impressions

766
00:45:55,320 --> 00:46:00,840
and change campaign reporting.
So my question is our host read

767
00:46:00,840 --> 00:46:03,680
ads.
I'm sorry our host read spots

768
00:46:04,040 --> 00:46:09,360
still your go to or will you
test new formats now that ROI is

769
00:46:09,360 --> 00:46:12,920
a little bit clearer?
I still believe the host read

770
00:46:12,920 --> 00:46:16,640
ads are the most effective and
that is my preference.

771
00:46:17,000 --> 00:46:21,280
Look, I I do hope to monetize a
little bit more of this very

772
00:46:21,280 --> 00:46:24,640
show and bring in some sponsors.
But the thing that I really

773
00:46:24,640 --> 00:46:30,400
would like to avoid is having to
put in pre roll, post roll

774
00:46:30,560 --> 00:46:35,520
recorded ads.
I'd rather just share with you

775
00:46:35,520 --> 00:46:38,320
here live while we're talking
about it.

776
00:46:38,520 --> 00:46:41,760
I think that that lands better
for with most audiences.

777
00:46:42,320 --> 00:46:44,880
Yeah.
Thinking of that, Mark, is there

778
00:46:45,120 --> 00:46:48,400
like some video tape that is
available to our listeners?

779
00:46:49,360 --> 00:46:51,040
First of all, did you just say
videotape?

780
00:46:51,360 --> 00:46:55,080
I didn't say videotape.
Actually, we have to cut that

781
00:46:55,080 --> 00:47:00,600
out.
No, you want to ask that again?

782
00:47:00,640 --> 00:47:02,600
To our readers.
What?

783
00:47:02,600 --> 00:47:05,640
What's your question?
What's available to our readers?

784
00:47:05,760 --> 00:47:07,960
I'm nudging you toward the the
mid roll.

785
00:47:08,200 --> 00:47:12,360
Oh, you're trying to get me to
do a little spot of my own.

786
00:47:12,360 --> 00:47:14,480
I see what you're saying.
I see.

787
00:47:15,000 --> 00:47:18,480
I will quickly then thank you.
DRI will quickly share that.

788
00:47:18,480 --> 00:47:21,720
Please.
If you missed or you were a part

789
00:47:21,720 --> 00:47:26,040
of the Empowered Podcasting
conference last September, the

790
00:47:26,040 --> 00:47:30,400
video from every single talk
over 25 different talks are

791
00:47:30,400 --> 00:47:34,400
available to you.
And Full disclosure, it costs a

792
00:47:34,400 --> 00:47:38,560
little bit of money, right,
because we are trying to pay

793
00:47:38,560 --> 00:47:44,120
back Janaid for taking charge
and do covering all the audio

794
00:47:44,120 --> 00:47:47,920
and video from the conference
all out of the kindness of his

795
00:47:47,920 --> 00:47:50,440
own heart.
And we're looking for a way to

796
00:47:50,440 --> 00:47:52,520
support him.
It costs 47 bucks.

797
00:47:53,000 --> 00:47:56,120
And I'm telling you right now,
if you are looking for podcast

798
00:47:56,120 --> 00:48:00,560
courses and looking to pay,
you're not going to get a better

799
00:48:00,560 --> 00:48:02,480
value than this.
And I'm not just saying that

800
00:48:02,480 --> 00:48:04,280
because it's a quote UN quote
commercial.

801
00:48:05,200 --> 00:48:10,040
These are really valuable half
hour talks and workshops that

802
00:48:10,040 --> 00:48:14,920
you can go and get all of that
same information for probably a

803
00:48:14,920 --> 00:48:17,960
fraction of what you were going
to pay for some course.

804
00:48:19,000 --> 00:48:20,920
And you can pick and choose what
you want to watch.

805
00:48:20,920 --> 00:48:25,920
So if there's a specific area
you're looking to improve on, no

806
00:48:25,920 --> 00:48:27,880
problem.
You can just easily click

807
00:48:27,880 --> 00:48:30,080
through and find the ones that
you're looking for.

808
00:48:30,080 --> 00:48:33,880
So check the show notes here at
Podcasting Morning Chat.

809
00:48:33,880 --> 00:48:36,120
We'll put a link in there for
you.

810
00:48:36,840 --> 00:48:41,320
And ladies and gentlemen, that's
how a mid roll, a baked in mid

811
00:48:41,320 --> 00:48:42,720
roll is done.
That's right.

812
00:48:42,840 --> 00:48:44,840
That's right.
Thank you, Der.

813
00:48:44,840 --> 00:48:50,160
I appreciate that.
Oh, Sid has something.

814
00:48:50,280 --> 00:48:53,720
Go ahead, Sid.
Well sorry to interrupt the

815
00:48:53,720 --> 00:48:55,720
music.
So I saw Ashley's chat about

816
00:48:56,480 --> 00:48:59,160
host red ads all the way.
I may have missed something

817
00:48:59,160 --> 00:49:03,520
here, but was the question about
whether it should be a host red

818
00:49:03,520 --> 00:49:08,280
ad or should we have a pre
produced ad or let our sponsor

819
00:49:08,280 --> 00:49:11,000
read the ad?
I think so, right Dr. Yeah.

820
00:49:11,080 --> 00:49:14,560
And because there are new
measurement tools now available

821
00:49:14,960 --> 00:49:19,600
and so that's why the question,
are host red ads still your go

822
00:49:19,600 --> 00:49:24,640
to or will you test these new
formats now that ROI is just a

823
00:49:24,640 --> 00:49:26,440
little bit clearer?
OK, thank you.

824
00:49:26,440 --> 00:49:31,480
Because I'm actually offering my
sponsors the opportunity to do a

825
00:49:31,480 --> 00:49:33,360
host thread ad.
I said just give me the script

826
00:49:33,360 --> 00:49:36,160
and I'll do the ad.
Or you could produce the ad

827
00:49:36,160 --> 00:49:39,320
yourself.
I've listened to podcasts we're

828
00:49:39,320 --> 00:49:42,200
the sponsor is actually doing
the ad and I really like it.

829
00:49:42,200 --> 00:49:45,280
Like hearing from the sponsor.
I like the addition of a

830
00:49:45,280 --> 00:49:47,880
different voice into the.
Show you can pattern disrupt,

831
00:49:47,960 --> 00:49:49,400
right?
It's like a pattern disrupt.

832
00:49:49,400 --> 00:49:50,280
I like it.
Too.

833
00:49:50,680 --> 00:49:53,440
So I've given them the option.
We'll see what they choose, but

834
00:49:53,440 --> 00:49:56,360
I'm happy to read the ad.
We're going to put a little, you

835
00:49:56,360 --> 00:49:59,960
know, Swoosh or whatever
transition into the ad the same.

836
00:49:59,960 --> 00:50:03,680
Time said don't they need, I
mean, I've you can be an

837
00:50:03,680 --> 00:50:09,000
entrepreneur and be be very
successful and not be able to Oh

838
00:50:09,760 --> 00:50:13,760
yeah, yeah, yeah.
You might be really good at

839
00:50:13,760 --> 00:50:17,200
hosting a show, but really bad
at producing an ad, so yeah.

840
00:50:17,360 --> 00:50:20,400
You got to be.
Make sure the ad does what it

841
00:50:20,400 --> 00:50:23,360
needs to do, and that has to do
with your energy, your tone and

842
00:50:23,360 --> 00:50:24,360
all those kinds of things.
So.

843
00:50:24,760 --> 00:50:26,040
In some cases it might.
Be better.

844
00:50:26,560 --> 00:50:29,680
Right in in some cases it might
be better, but it has to come up

845
00:50:29,680 --> 00:50:32,120
to the quality of your show.
Agreed.

846
00:50:32,120 --> 00:50:34,760
Yeah, that's what I was going to
say, is it might be better for

847
00:50:34,760 --> 00:50:38,120
the host to read the ad rather
than have someone else read it.

848
00:50:38,120 --> 00:50:40,760
So it's something to pay
attention to, you know, and and

849
00:50:40,760 --> 00:50:44,720
as we get into getting ready
with our ads, it's a certainly a

850
00:50:44,720 --> 00:50:47,400
question I'm going to be asking.
Is it sound good with the way

851
00:50:47,400 --> 00:50:49,240
they did it or should I be the
one to do it?

852
00:50:49,240 --> 00:50:52,840
But I do like having another
voice on the show, right?

853
00:50:52,840 --> 00:50:55,600
And it it just kind of because
we're not going to say, you

854
00:50:55,600 --> 00:50:58,880
know, a lot of podcasters will
do things like, hey, let's take

855
00:50:58,880 --> 00:51:00,160
a break to hear from our
sponsors.

856
00:51:00,280 --> 00:51:03,160
We're not going to do that.
I'm going to pause at certain

857
00:51:03,160 --> 00:51:06,080
places in the show, which is the
indication to the editor that

858
00:51:06,080 --> 00:51:10,040
that's where the ad needs to go.
She's going to insert some sound

859
00:51:10,560 --> 00:51:13,120
and then we're going to have the
ads happen and then another

860
00:51:13,120 --> 00:51:14,840
sound and then the show
continues.

861
00:51:14,840 --> 00:51:19,280
So that way I don't have to, you
know, disrupt the conversation

862
00:51:19,680 --> 00:51:22,760
to say, all right, let's take a
break from this amazing

863
00:51:22,760 --> 00:51:26,320
conversation with Dr. to hear
from our sponsors because I will

864
00:51:26,320 --> 00:51:28,360
screw that up in like a really
big way.

865
00:51:30,680 --> 00:51:32,800
Fair enough.
Thank you, Sid, and thank you,

866
00:51:32,800 --> 00:51:35,600
Dr. Appreciate you guys digging
into that a little bit more.

867
00:51:35,720 --> 00:51:37,920
We are out of time.
We were going to get into a

868
00:51:37,920 --> 00:51:42,600
little bit of social media news
and a little bit of AI news, but

869
00:51:42,600 --> 00:51:45,960
now Jonathan has to jet because
he's heading over to chatter.

870
00:51:45,960 --> 00:51:49,000
So if you're interested in
hearing more about his talk on

871
00:51:49,000 --> 00:51:52,520
Community, you can head over
there just after this show if

872
00:51:52,520 --> 00:51:55,080
you're listening live.
Otherwise, you're kind of out of

873
00:51:55,080 --> 00:51:57,680
luck if you're not, if you're
listening via podcast.

874
00:51:57,960 --> 00:52:00,640
But we'll fill you in.
And if you're going to Pod Fest,

875
00:52:00,640 --> 00:52:03,360
I'll give you a great talk on
Community as well.

876
00:52:03,480 --> 00:52:05,520
Thank you all for a great
discussion today.

877
00:52:05,680 --> 00:52:08,440
Lots of news and I'm glad we got
to cover all of that.

878
00:52:08,440 --> 00:52:12,040
We're back tomorrow with our
podcast evaluation series

879
00:52:12,040 --> 00:52:16,400
covering Better Call Daddy.
So take a listen if you have

880
00:52:16,400 --> 00:52:18,000
some time.
If not, just come join us

881
00:52:18,000 --> 00:52:20,040
tomorrow.
We'll break it down and share

882
00:52:20,040 --> 00:52:22,840
with you what works really well
and where maybe there are some

883
00:52:22,840 --> 00:52:27,040
areas for improvement.
Join us tomorrow and until then,

884
00:52:27,600 --> 00:52:30,400
make it a great day.
Everybody take care.