356 - Taylor Swift Announces Album Release On New Heights & Ausha Unveils New SEO Tools

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Good morning podcasters.
It's Thursday, August 14th,

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2025, and today we're going to
be finishing up some news

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stories that we actually didn't
get to yesterday.

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And perhaps if there's time, we
might do a couple of mailbag

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questions as well.
And if you're listening via

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podcast, please share this
episode with the fellow

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podcasters and give us a bell 30
seconds or so.

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It might be longer than 30
seconds, and we'll get things

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rolling.
And as always, thanks for being

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here.
Woo, good morning.

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You know, every time I say that,
I think of Robin Williams in

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that good morning, Vietnam
thing.

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So as you can tell, Mark is
still away.

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He is a camp counselor with his
friends.

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You're going to have to help me
with the name again, Ashley.

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He's helping out his friend
Jonah Berger, and he is at Camp

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Footprint, which is in western
Pennsylvania.

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It's a sleepaway camp for kids
with a very rare peripheral

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nerve disease that's called
Charcot Marie tooth disease.

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I believe that this is the same
thing that Alan Jackson, country

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singer Alan Jackson has as well.
So that's that's why I know it.

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And and of course, he does this
every year for his friend Jonah.

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Anyway, we are going to be get
to getting to some news stories.

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And if there's time after, we're
probably also going to be

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touching on a couple of mailbag
questions.

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But before we do, Ashley found a
little bit of an icebreaker.

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So why don't you go ahead and
and Rev that one up, Ash?

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Thanks, Dr. So as a recovering
wreck of a person, I have found

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that habits have helped me get
through my day much easier as a

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podcaster and as a person.
And I was just thinking, what

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habits have you incorporated
into your daily routine that

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have made an impact on your
podcasting?

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And I won't leave you all in the
cold.

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One of the habits that I've
taken on is I do everything I

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possibly can to get a good
night's sleep.

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So if I've got an interview the
next day, but especially if it's

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early, I try to go to bed before
my bedtime.

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I try to shut down all the
screens early.

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I try to get really good quality
sleep.

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Another one that I just simply
can't let go is the night before

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an interview, especially if it's
on location.

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I'll go through all my gear,
make sure all the batteries are

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charged, make sure all the
cables are working properly,

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make sure everything is where
it's supposed to be in the

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storage containers that I carry
all my gear in, and.

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Those are some habits.
That have helped so.

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Yeah, that's a that's a good
practice to get into though.

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That's a good practice to get
into.

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I was trying to think of this
because we came up with this ice

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breaker last night and I was
trying to think of what habits I

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do.
The only thing I think when I

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have, OK, I'm, we're going to be
talking about this podcast that

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I have, that I actually don't
have yet, but did some

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preliminary work on it and I'm
obsessed with making

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spreadsheets for it.
The person's name, the person's

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podcast name, what they're
asking for.

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I mean, I'm obsessed about this
spreadsheet that I made for it.

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And like I said, I am really
prepared for it.

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I just haven't done it.
So how about that, Nick?

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Can you think of something that
maybe that you would do?

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A habit that maybe you're
podcasting life has gotten you

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into.
Probably waking up early since I

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started doing the podcasting and
content creation and all that.

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I'm obviously with me working a
nine to five job, that doesn't

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leave a whole lot of time to do
that.

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So I usually wake up at 5:00 AM
knockout.

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A lot of the content creation,
the editing, like that type of

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stuff that I can do in the early
morning hours.

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And it's made a huge difference
because I usually get all my

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stuff knocked out, or at least
most of it knocked out in the

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hour or two before I have to
take off from work.

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So that's been a huge help,
giving me those extra hours.

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But how early were you waking up
when you had the baby?

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I mean we do this for Really
Lucky.

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She's blept beautifully since
like month 2.

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We put her down at 7 and she'll
usually sleep until 6:00 or 7:00

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in the morning.
And she's still maintained that.

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Yeah.
So we we've been lucky in that

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regard.
So I'm usually gone before she

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even wakes up.
That's great.

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I think we should dive into some
of the stories that we didn't

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get to.
And Ashley, you have the the

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first story today.
Thanks Dr. This is for all the

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Swifties out there.
Taylor Swift drops her 12th

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album surprise on Travis
Kelsey's podcast Taylor Swift

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made her first ever appearance
on the New Heights podcast,

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which is hosted by her boyfriend
Travis Kelsey, and unveils her

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12th studio album, The Life of a
Showgirl, in one flirty orange

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themed teaser that has fans
buzzing.

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Her involvement has greatly
increased the podcast

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popularity, with engagement on
its Instagram post soaring After

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Swift announced her new album
with the podcast account, their

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post received 4.5 million likes
in under 12 hours.

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Wow, wow.
This.

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Whole Taylor Swift thing is out
of control.

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It is completely out of control.
I just saw and I'm.

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I'm not trying to put anyone on
a blast like this.

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Is this across the board?
Swift DS are out of control.

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Someone posted in I think it was
the Riverside group talking

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about how because they actually
record their episodes with

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Riverside and this person was
like, I can't believe I'm using

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the same platform that Taylor
Swift recorded on.

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Oh.
My gosh.

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And the, the whole, the
conspiracy of the Swifty's and

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the conspiracy theories and her
subtle reveals and hints at all

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the stuff that she's doing.
Like it sends people in an

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absolute frenzy.
I'll just go into the comments

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of different posts and there are
so many theories and I she's

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done great.
She has the that formula locked

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down where everyone's totally
obsessed.

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But it's, it's insane.
It's ridiculous.

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Well, you know, a lot of people
would say we're not giving the

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Kelsey's they're due.
It's they're they're popular on

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their own.
And yes, Taylor has certainly

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jumped up that popularity.
But people are saying that so

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much spotlight is put on Taylor
Swift that the talent of the

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Kelsey's are actually getting
looked over.

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What do you think about that?
I think that they had a good

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podcast, but it would have never
even been close to what it is

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right now.
Nobody would have cared about

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their podcast so it wasn't for
Taylor Swift and they should be

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thanking every little swifty.
Little God.

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That they are together because
their life has changed one

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bazillion percent because of
Taylor.

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Swift I agree there's there's so
many people that never would

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have even known who Travis and
Jason were had it not been for

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Taylor.
They would have not had.

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Half of the opportunities.
That they would have had.

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And the proof is in the pudding.
They've had the podcast for a

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while.
They had it before Taylor was in

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the mix.
And it was doing.

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OK.
Because it's a good sports.

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It was like a good, funny
podcast.

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But then when she came on the
scene, forget it.

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I mean, she basically have a
whole generation of people that

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like football because of her.
In that whole realm of the

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theories and conspiracies and
everything around the stuff that

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Taylor Swift does.
So largely I feel like people

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feel like sports and the Super
Bowl and all that stuff is kind

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of fixed and rigged and it's
predetermined ahead of time and

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it's not actually them playing
the game.

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It's all just a show.
My wife was telling me this.

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I didn't see this personally,
but she said that there were

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people theorizing that based on
some of the colors in the

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backdrop of the episode when
Taylor was speaking, that meant

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the Browns were going to win the
Super Bowl this year.

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Well.
Let's not get crazy here.

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It's interesting though, they
pick the colors and there is

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some coincidences about the
Super Bowl colors that I guess

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they try to take a chance on
who's going to be there and it

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just always matches up for some
reason.

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I mean, there's, there's a
little.

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There's a little.
I don't want to say conspiracy

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theory, but it is kind of
interesting how it always works

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out kind of thing.
And didn't it spawn?

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Is it one of their wives or
their sister that also has a?

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Podcast, it's Kelsey.
Well, the other guy, not Kelsey,

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but.
Kylie.

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Yeah, Kylie.
Kylie.

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Yeah, it's Jason's wife who has
the podcast, and she's killing

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it as well.
I mean, you know.

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So can we attribute her podcast?
To.

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Taylor as well.
Absolutely.

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I mean, they're in industry now
and he better not screw it up

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because who knows it will
happen.

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Well, he's going to wind up in a
song if he screws it up.

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Everyone knows about that.
If he ends up in a song, that

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podcast is doomed.
That's right.

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So we're just going to move on
from there.

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Now, in the crowded world of
podcasting, most listeners only

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make room for three shows in
their weekly lineup.

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And that's according to a study.
And this study is called the

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Podcast study.
Colon Growth, that's what it's

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called.
And the full results of this

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will debut next week at Podcast
Movement on Wednesday at 12:15

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PM on the keynote stage, Tim
Bronzell told Pod News.

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In a world where shelf space is
limited, the podcasts that

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combine strong content with
active relationship building

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have the best shot at claiming a
top spot.

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The study is a collaboration
between strategic solutions

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research and point to point
marketing.

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So the ratio was what, 3 shows
per week?

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How does that line up with
everyone?

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Ashley, how many shows do you
listen to a week?

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And I'm not talking about the
ones you work on.

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OK.
I'm glad you you differentiated

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because that's a different
question.

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Yeah, ones that I listen to of
my own choice, probably.

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Maybe 5 if I'm being generous.
OK.

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And Nick, what about you?
Not the shows that you work on,

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you're.
Going to have to revert back to

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a previous answer I had I think
last week.

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I I haven't been listening to
really any podcasts lately

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because I've been all in on
audio books lately.

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But when I was listening, I'll
say I'd probably it was about

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two to three shows that I was
consistently listening to.

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I fit within that statistic.
Alex, how about you?

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I listen on a pretty regular
basis to about 3 YouTube

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channels that are podcasts.
So I'm not really listening to

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the podcast on that platform.
I'm listening to the YouTube

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channels or watching them as a.
That's what I was going to say.

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Are you watching them as or
listening to the usual?

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No, I'm listening to them
because I'm driving.

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But they're putting out content
that's probably 20, you know, 15

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to 20 minute clips.
So it's not like it's, you know,

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I mean, we can go down that
road.

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But I mean, they're not, they're
not big episodes.

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When you first say that, I was
like, I really, I have, I'm kind

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of like Nick, I really haven't
been listening to a lot, but

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lately I have been and it's all
basically the same type of

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content.
So it's not like it's, you know,

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varied content.
But yeah, they're they're kind

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of quick clips.
I could totally see people doing

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that just because of the fact
that you kind of get into a

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routine and, and if they're
short episodes, I think that's

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the key to listening to a lot of
different podcasts.

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And it's also a lifestyle if you
have the time, like I'm like,

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like Nick, I'm, I'm also
listening to an audio book right

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now.
So I'm trying to squeeze both

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in, which is kind of, you know,
when you're on the road, it's a

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lot easier.
So what I've done, I have

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invested in Speechify.
I think I've mentioned this on

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the show before.
I've invested in Speechify

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because there are some books
that are not out on audio, but I

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do want to read them.
So I have because of Speechify.

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I have Gwyneth Paltrow and I
wish they would come up with

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00:13:51,440 --> 00:13:53,880
another voice because I'm not
the biggest fan of Gwyneth.

228
00:13:54,360 --> 00:13:58,160
But I have Gwyneth Paltrow
reading some of these books that

229
00:13:58,160 --> 00:14:00,560
are not actually meant for
audio.

230
00:14:00,600 --> 00:14:04,640
And I'm getting through all of
my chores around the house, you

231
00:14:04,640 --> 00:14:08,840
know, washing the dishes and
making dinner and blah, blah,

232
00:14:08,840 --> 00:14:10,360
blah.
So I'm getting through all of

233
00:14:10,360 --> 00:14:12,840
those and I can listen at the
same time.

234
00:14:13,080 --> 00:14:15,200
Is that where?
You take a picture of it and it

235
00:14:15,640 --> 00:14:18,560
reads it.
No, I think that's something

236
00:14:18,560 --> 00:14:20,000
different.
I think that's something

237
00:14:20,000 --> 00:14:21,680
different.
I've seen those commercials, but

238
00:14:21,680 --> 00:14:25,480
I don't think that's Speechify.
But this one you have, you have

239
00:14:25,480 --> 00:14:28,520
your Kindle and you have all
your books that you've, you're

240
00:14:28,520 --> 00:14:32,840
like your library in Kindle.
And you go through the Speechify

241
00:14:33,560 --> 00:14:37,040
app.
Once you tap on that, you are

242
00:14:37,040 --> 00:14:40,360
hit with a bunch of icons.
Do you want it to read your

243
00:14:40,360 --> 00:14:42,880
e-mail?
Do you want it to read some

244
00:14:42,880 --> 00:14:46,440
something on Kindle?
Do you want it to read APDF?

245
00:14:46,440 --> 00:14:50,200
Do you want it to so it can, it
can read an enormous amount of

246
00:14:50,200 --> 00:14:54,120
things digitally, you know, the
digital things.

247
00:14:54,400 --> 00:14:55,920
So it's just, it's really
interesting.

248
00:14:55,920 --> 00:14:59,360
Cost about $100 a year.
So for me, it's worth it because

249
00:14:59,360 --> 00:15:02,560
I can still do stuff and get in
those books that I meant to get

250
00:15:02,560 --> 00:15:05,040
in.
Hey everyone, it is my kitchen

251
00:15:05,040 --> 00:15:06,800
time.
I'm going to turn the job

252
00:15:06,800 --> 00:15:10,400
openings over to Ashley.
OK, So the first job opening

253
00:15:10,400 --> 00:15:13,640
that is on the list is with I
believe you pronounced this Zoe.

254
00:15:13,840 --> 00:15:19,120
It's Zoe and it's based in the
in London, UK and this is for a

255
00:15:19,120 --> 00:15:24,600
podcast production coordinator.
The salary is between 25 and 30

256
00:15:24,600 --> 00:15:27,600
K EUR plus stock options and
benefits.

257
00:15:27,600 --> 00:15:33,760
The deadline to apply is August
the 31st 2025 and this is lead

258
00:15:33,760 --> 00:15:38,360
production of Zoe Science and
Nutrition podcast and they have

259
00:15:38,360 --> 00:15:40,480
3,000,000 plus listeners a
month.

260
00:15:40,840 --> 00:15:44,280
The key tasks are guest booking,
managing production,

261
00:15:44,480 --> 00:15:47,920
coordinating with freelancers,
show notes and all that good

262
00:15:47,920 --> 00:15:50,200
stuff.
They want you to have one year

263
00:15:50,200 --> 00:15:54,240
of podcast production experience
and strong project management

264
00:15:54,240 --> 00:15:58,280
and communication skills.
This next position we found is

265
00:15:58,560 --> 00:16:03,160
for a podcast producer in Cabin
Radio 4 Cabin Radio in

266
00:16:03,160 --> 00:16:06,920
Yellowknife, Canada and it's a
12 month contract.

267
00:16:07,200 --> 00:16:11,960
The salary is 65 to 75 K plus
health benefits and flexible

268
00:16:11,960 --> 00:16:15,880
working and the deadline to
apply is August 22nd.

269
00:16:16,200 --> 00:16:19,440
The description is lead a new
podcast series covering the

270
00:16:19,440 --> 00:16:22,960
Northwest Territory Circuit
Court with significant travel

271
00:16:22,960 --> 00:16:25,840
and remote communities.
You'll be reporting and

272
00:16:25,840 --> 00:16:29,880
producing a year long series on
the NWT justice system.

273
00:16:30,160 --> 00:16:33,480
You'll travel with the Circuit
Court to isolated communities.

274
00:16:33,760 --> 00:16:36,760
That's interesting.
You'll record, edit and produce

275
00:16:36,760 --> 00:16:40,720
high quality audio and you'll be
doing in depth interviews.

276
00:16:41,280 --> 00:16:43,960
And let me see if I've got
another one.

277
00:16:44,320 --> 00:16:46,960
I think that might be all I.
Have and just go to the next

278
00:16:46,960 --> 00:16:47,760
story.
That's OK.

279
00:16:48,320 --> 00:16:52,640
Asha is opening a pro level
podcast search optimization to

280
00:16:52,640 --> 00:16:56,080
everyone.
Once reserved for big networks

281
00:16:56,080 --> 00:17:01,640
like BBC Studios and major
agencies, Asha's revamped PSO

282
00:17:01,640 --> 00:17:06,280
Control Panel is now available
to any podcaster on any hosting

283
00:17:06,280 --> 00:17:09,839
platform, giving independence
the same powerful visibility

284
00:17:09,839 --> 00:17:14,280
tools as the industry giants.
There's a full rollout to all

285
00:17:14,280 --> 00:17:17,400
creators.
Previously exclusive to large

286
00:17:17,400 --> 00:17:21,079
media groups, the PSO suite can
now be integrated by indie

287
00:17:21,079 --> 00:17:25,800
podcasters small B to B
publishers in emerging studios

288
00:17:25,800 --> 00:17:29,600
without switching hosts.
Apple and Spotify optimization

289
00:17:29,600 --> 00:17:33,760
helps creators boost visibility
directly inside podcast apps,

290
00:17:33,960 --> 00:17:39,720
where 50% of listeners find
shows and 70% use search tabs.

291
00:17:40,160 --> 00:17:44,280
There are SEO style tools for
podcasts, including AI keyword

292
00:17:44,280 --> 00:17:48,320
suggestions with difficulty
scores, real time optimization

293
00:17:48,320 --> 00:17:52,200
and feedback for episodes,
titles, notes and tags,

294
00:17:52,560 --> 00:17:57,080
Competitor tracking by keyword,
category, country and platform.

295
00:17:57,320 --> 00:17:59,520
And there are also been proven
results.

296
00:17:59,520 --> 00:18:02,640
There was a case study from
Black Rocks the Bid podcast,

297
00:18:02,640 --> 00:18:06,920
which showed notable subscriber
growth from PSO driven changes.

298
00:18:07,280 --> 00:18:10,720
There's two options.
One is the self-serve PSO

299
00:18:10,720 --> 00:18:13,680
Control Panel for All or the
Asha Pro.

300
00:18:13,680 --> 00:18:17,120
With consulting and strategy
support from their marketing

301
00:18:17,120 --> 00:18:21,600
team, Asha launches a new
version of the PSO Control Panel

302
00:18:21,640 --> 00:18:25,000
available to all August 10th,
2025.

303
00:18:25,560 --> 00:18:28,720
Actually, is there anything in
there about what that costs?

304
00:18:28,720 --> 00:18:31,160
That seems like a pretty
awesome.

305
00:18:33,280 --> 00:18:38,400
I'm not seeing any monetary
information in the notes that

306
00:18:38,400 --> 00:18:40,360
I've got here, but yes, it does
to.

307
00:18:41,080 --> 00:18:45,600
To me, like I've been in the FCO
space, there are a lot of

308
00:18:45,600 --> 00:18:50,560
really, but premium SEO tools
like A, a refs and some rush and

309
00:18:50,560 --> 00:18:54,400
things like that, that get into
a lot of the stuff that you were

310
00:18:54,400 --> 00:18:56,800
talking about, like the
competitor analysis, keyword

311
00:18:56,800 --> 00:18:58,160
research, all that kind of
stuff.

312
00:18:58,680 --> 00:19:03,000
But it seems very similar to
that and I think that is

313
00:19:03,000 --> 00:19:05,120
awesome.
Like they're you can get so much

314
00:19:05,120 --> 00:19:08,520
value out of those tools
specifically to help you rank

315
00:19:08,520 --> 00:19:13,240
better, get more traffic to your
content on your websites and

316
00:19:13,240 --> 00:19:16,720
everything like that.
And if they are bringing that

317
00:19:16,720 --> 00:19:21,000
kind of visibility into your
shows, I can see that being a

318
00:19:21,000 --> 00:19:25,320
huge benefit to podcasters.
It seems like at least up until

319
00:19:25,320 --> 00:19:29,920
this point, has primarily been
for the large large business

320
00:19:30,600 --> 00:19:34,040
than large podcasts.
So based on that article, it

321
00:19:34,040 --> 00:19:36,800
sounds like it's opening up to
more smaller shows.

322
00:19:36,800 --> 00:19:39,680
Am I getting that right?
Yeah, it says right here.

323
00:19:39,680 --> 00:19:44,000
Small business to business
publishers and emerging studios

324
00:19:44,440 --> 00:19:46,560
without switching hosts.
So yeah.

325
00:19:46,880 --> 00:19:48,520
That that would be really cool
to look into.

326
00:19:48,520 --> 00:19:52,240
I'll have to look at the show
notes for that article, that

327
00:19:52,240 --> 00:19:55,360
page article specifically, and
dig deeper into that because I

328
00:19:55,560 --> 00:20:00,400
I'm a huge SEM Rush fan and it's
helped me a whole lot when it

329
00:20:00,400 --> 00:20:02,600
comes to ranking, so I'm curious
how they.

330
00:20:04,600 --> 00:20:06,720
Yeah, that is cool.
How how do you use that?

331
00:20:06,720 --> 00:20:11,280
I've only vaguely heard of it.
It has a whole suite, you

332
00:20:11,640 --> 00:20:15,160
probably could spend weeks just
learning the platform itself,

333
00:20:15,160 --> 00:20:18,360
but I primarily used it for
keyword research.

334
00:20:18,360 --> 00:20:21,480
It basically gives you
difficulty scores based on how

335
00:20:21,480 --> 00:20:24,120
many people are using those
keywords or what websites are

336
00:20:24,120 --> 00:20:26,400
actually ranking for specific
keywords.

337
00:20:27,240 --> 00:20:32,360
And usually you you target the
ones that bring in traffic

338
00:20:32,360 --> 00:20:35,280
because it'll give you a traffic
score, like how much traffic on

339
00:20:35,280 --> 00:20:38,200
average per month a specific
keyword like people are actually

340
00:20:38,200 --> 00:20:41,680
searching for.
As a smaller website, you focus

341
00:20:41,680 --> 00:20:45,640
on the keywords that have a low
difficulty score, meaning that

342
00:20:45,640 --> 00:20:49,360
many people are really
optimizing for that keyword, but

343
00:20:49,360 --> 00:20:53,080
yet still bring in traffic.
But then it goes even deeper as

344
00:20:53,080 --> 00:20:57,040
far as like you can see what
websites are ranking for those

345
00:20:57,040 --> 00:21:00,800
places, what, what websites are
linking to articles that rank

346
00:21:00,800 --> 00:21:03,680
for those websites.
You can then reach out to other

347
00:21:03,960 --> 00:21:08,080
website owners and be like, hey,
I see you're linking to this

348
00:21:08,080 --> 00:21:12,960
specific article on this topic.
I also have a more in depth

349
00:21:12,960 --> 00:21:17,040
article on this topic if it if
it would help your readers or

350
00:21:17,280 --> 00:21:20,560
viewers, like if you want to
link to ours as well.

351
00:21:20,560 --> 00:21:25,120
It allows you to build links and
authority online and ultimately

352
00:21:25,120 --> 00:21:28,440
rank higher in search engines,
which I feel like is now kind of

353
00:21:28,880 --> 00:21:32,120
changing a little bit with AI.
But there's so much in it.

354
00:21:32,120 --> 00:21:35,640
I think there's social media
statistics and things like that,

355
00:21:35,640 --> 00:21:37,560
like how many people are sharing
your articles and all that.

356
00:21:37,560 --> 00:21:40,560
Like it's a very powerful and
robust tool.

357
00:21:40,560 --> 00:21:41,960
So it's a you.
Spend a lot of.

358
00:21:41,960 --> 00:21:44,960
Time trying to understand it,
but once you do understand it,

359
00:21:44,960 --> 00:21:48,760
it's invaluable.
That went over my head, the

360
00:21:48,760 --> 00:21:51,960
simrush thing.
Just I checked out what you

361
00:21:51,960 --> 00:21:57,440
mentioned that way over my head.
So I have a story here and it is

362
00:21:57,520 --> 00:22:03,160
the sound bite trap how editing
in radio and podcasting creates

363
00:22:03,320 --> 00:22:06,280
a legal risk.
Editing just isn't an art.

364
00:22:06,320 --> 00:22:11,200
It's actually a legal minefield.
New research is sending up a red

365
00:22:11,200 --> 00:22:15,200
flag for creators who think just
a quick trim is harmless.

366
00:22:15,200 --> 00:22:19,480
Whether it's cutting dead air or
creating that spicy sound bite

367
00:22:19,480 --> 00:22:24,320
for socials, your edits shape
the story, and that can kind of

368
00:22:24,320 --> 00:22:27,640
get you sued.
While the SEC handles indecency

369
00:22:27,640 --> 00:22:32,040
and fairness on traditional
airwaves, podcasters aren't off

370
00:22:32,040 --> 00:22:34,760
the hook.
Defamation, false light,

371
00:22:35,160 --> 00:22:39,600
misrepresentation laws apply
across the board no matter your

372
00:22:39,600 --> 00:22:42,440
platform.
So some of the big names that

373
00:22:42,440 --> 00:22:44,640
have had to pay the price.
Of course, everyone knows about

374
00:22:45,080 --> 00:22:48,440
Alex Jones.
He was hit with nearly 1

375
00:22:48,680 --> 00:22:52,680
billion.
That's with AB $1 billion in

376
00:22:52,680 --> 00:22:56,800
defamation judgments after
spreading Sandy Hook conspiracy

377
00:22:56,800 --> 00:23:00,640
lies, partly through distorted
edits.

378
00:23:00,960 --> 00:23:04,920
Katie Couric has had to face
some backlash and a defamation

379
00:23:04,920 --> 00:23:10,120
lawsuit after her documentary
inserted an awkward pause to

380
00:23:10,120 --> 00:23:13,640
make gun rights advocates look
stumped.

381
00:23:14,680 --> 00:23:19,160
The case was tossed, but the
reputational damage kind of

382
00:23:19,160 --> 00:23:21,880
stuck.
And of course, Fox News shelled

383
00:23:21,880 --> 00:23:29,200
out a jaw-dropping 787,000,000
to Dominion Voting Systems for

384
00:23:29,200 --> 00:23:33,920
airings, selectively edited
interviews that suggested

385
00:23:34,120 --> 00:23:38,880
election fraud.
And even the podcast Serial, the

386
00:23:38,880 --> 00:23:42,800
beloved, you know, true crime
podcast, drew fire for framing

387
00:23:42,800 --> 00:23:47,880
facts to build its story,
raising eyebrows and if and if

388
00:23:47,880 --> 00:23:50,560
not lawsuits.
So what's the message here?

389
00:23:51,120 --> 00:23:54,760
Edit with integrity.
It's not just an FCC you should

390
00:23:54,760 --> 00:23:57,280
worry about.
It's the civil courts.

391
00:23:57,680 --> 00:24:01,680
Because the second you hit
publish, you own the

392
00:24:01,680 --> 00:24:04,880
consequences.
So let's start a conversation

393
00:24:04,880 --> 00:24:07,720
around this.
Have you heard of a podcast

394
00:24:07,720 --> 00:24:12,520
getting sued because of a clip
made someone look bad?

395
00:24:12,520 --> 00:24:17,240
Does does that feel like false
news or just editing gone wrong?

396
00:24:17,320 --> 00:24:19,000
Anyone have something to say
about that?

397
00:24:19,680 --> 00:24:23,160
I had a guest on my show back
when I was doing the 95 podcast

398
00:24:23,160 --> 00:24:27,160
that talked about it a little
bit and he had a very high

399
00:24:27,160 --> 00:24:32,880
profile guest on his show.
And maybe that's that's where

400
00:24:32,880 --> 00:24:35,800
this kind of came in.
But I'm not going to name names.

401
00:24:35,840 --> 00:24:38,400
We didn't share the name on the
episode, but we kind of got into

402
00:24:38,400 --> 00:24:42,680
it after the fact.
But the guest was very, I'm

403
00:24:42,680 --> 00:24:48,120
going to say condescending
towards his audience as a whole.

404
00:24:48,800 --> 00:24:52,160
And this guy, he's got probably
millions of people following

405
00:24:52,160 --> 00:24:54,760
him.
And the the host of the show was

406
00:24:54,760 --> 00:24:57,600
basically like, I can't publish
this, Like this is basically

407
00:24:57,600 --> 00:25:02,160
just rude.
And he came after him legally

408
00:25:02,160 --> 00:25:06,040
and basically said, you need to
turn over all the recordings and

409
00:25:06,040 --> 00:25:08,400
all this stuff, otherwise we're
taking you to court.

410
00:25:09,080 --> 00:25:14,440
And luckily the guy he was, I
think he's based in the UK and

411
00:25:14,440 --> 00:25:16,680
this high profile guest is based
in the US.

412
00:25:16,680 --> 00:25:19,280
And the, the host was basically
like, go for it.

413
00:25:19,280 --> 00:25:21,440
You're going to have a real hard
time getting me over here.

414
00:25:22,000 --> 00:25:24,480
And then ultimately nothing
happened.

415
00:25:24,480 --> 00:25:27,920
They basically threatened him a
ton and then never went to a a

416
00:25:27,920 --> 00:25:30,720
legal battle But it it did
happen.

417
00:25:31,320 --> 00:25:33,760
Wow.
Nick, did he publish it or did

418
00:25:33,760 --> 00:25:34,680
he not publish it?
No.

419
00:25:34,840 --> 00:25:37,560
He didn't even publish it.
They just wanted him.

420
00:25:38,320 --> 00:25:42,440
They didn't want him having the
recording because it made this

421
00:25:42,760 --> 00:25:46,040
guest look really bad actually
is what it came down to.

422
00:25:46,600 --> 00:25:51,520
You know, to your point, I mean,
it's if you want to go down to

423
00:25:51,520 --> 00:25:56,040
the rabbit hole of propaganda, I
mean, you know, creative editing

424
00:25:56,640 --> 00:26:01,920
can do a lot and if people want
to, I mean, it's kind of a

425
00:26:01,920 --> 00:26:05,440
slippery slope, but I mean, you
can paint anybody in a good or

426
00:26:05,440 --> 00:26:07,760
bad picture.
We talk about this all the time

427
00:26:07,760 --> 00:26:12,680
with editing.
You can have a speaker like what

428
00:26:12,680 --> 00:26:15,600
I'm doing right now, not on
purpose, but where there's a lot

429
00:26:15,600 --> 00:26:20,120
of spaces and there's a lot of
problems with the audio and you

430
00:26:20,120 --> 00:26:21,520
can't.
We've all had to piece it

431
00:26:21,520 --> 00:26:28,320
together sometimes and it's for
good, but you can do it for bad.

432
00:26:28,360 --> 00:26:33,880
And I think nowadays with all
the click bait that we have out

433
00:26:33,880 --> 00:26:37,680
there, you could have a
discussion on YouTube covers.

434
00:26:38,200 --> 00:26:40,440
You know, just having the right
YouTube cover will get you

435
00:26:40,480 --> 00:26:43,720
actual likes.
So editing this kind of stuff in

436
00:26:43,720 --> 00:26:46,920
a certain way doesn't surprise
me at all.

437
00:26:47,480 --> 00:26:50,320
Should they get sued for it?
I mean, that's something for the

438
00:26:50,320 --> 00:26:53,280
courts to deal with, but I can't
see why not in some ways,

439
00:26:53,440 --> 00:27:01,440
especially if the intent of the
original statement had nothing

440
00:27:01,440 --> 00:27:04,760
to do with the intent that's
being.

441
00:27:04,960 --> 00:27:07,720
Brought up there there's.
Probably a case of some kind.

442
00:27:08,120 --> 00:27:11,560
You know, it's interesting.
I saw an interview on News

443
00:27:11,560 --> 00:27:15,160
Nation last night and it was on
the Elizabeth.

444
00:27:15,360 --> 00:27:20,720
She was interviewing someone
about these robots that are like

445
00:27:21,280 --> 00:27:25,000
policing the area.
They take pictures, they take

446
00:27:25,000 --> 00:27:28,880
video of what's going on.
And those videos go to the

447
00:27:28,880 --> 00:27:33,400
police, the FBI, everything.
This is actually thwarted a lot

448
00:27:33,400 --> 00:27:37,080
of crime going on.
It's it's helped save lives on

449
00:27:37,080 --> 00:27:39,920
domestic abuse.
And she interviewed this guy.

450
00:27:39,920 --> 00:27:43,960
There is some place in New
Hampshire that is having a fit

451
00:27:43,960 --> 00:27:47,880
about these robots roaming
around and they don't want them.

452
00:27:47,880 --> 00:27:51,680
And so that's the premise of
this, of this interview.

453
00:27:52,080 --> 00:27:54,360
You know, what do you have to
say to this town?

454
00:27:54,680 --> 00:27:59,240
You know, And he, he was so
condescending to her.

455
00:27:59,960 --> 00:28:01,840
I didn't really notice it at the
time.

456
00:28:01,960 --> 00:28:06,040
But after the interview, she
told the next host for the next

457
00:28:06,040 --> 00:28:08,160
show, because they do like this
blending thing.

458
00:28:08,360 --> 00:28:12,480
She goes out and he comes in.
She told the next host, OK, that

459
00:28:12,480 --> 00:28:14,520
is someone who is never going to
be on this show again.

460
00:28:14,520 --> 00:28:16,640
He was very condescending.
He was a lousy guest.

461
00:28:16,920 --> 00:28:20,920
She kept going on and on about
how bad of a guest he was.

462
00:28:21,360 --> 00:28:24,960
And I'm thinking, can he, I
wonder if he has any recourse

463
00:28:24,960 --> 00:28:30,480
about what she is saying about
him because he's an expert in

464
00:28:30,480 --> 00:28:34,560
his field.
And I'm not quite sure if it was

465
00:28:34,920 --> 00:28:37,400
defaming or not about what she
said.

466
00:28:37,640 --> 00:28:40,120
And I like her.
She's a good interviewer, but

467
00:28:40,120 --> 00:28:44,760
this was out of character and it
just, it caught me by surprise.

468
00:28:45,200 --> 00:28:49,360
The only ones that I that I
truly know about is Alex Jones.

469
00:28:49,360 --> 00:28:54,320
And I got to tell you, I'm I'm
not a huge, not a huge fan of

470
00:28:54,320 --> 00:28:56,600
Alex Jones.
So when he got hit with that

471
00:28:56,600 --> 00:29:00,400
defamation judgment, I was
pretty much jumping for joy.

472
00:29:00,720 --> 00:29:07,560
However, and I know that this is
contradictory, I am all for free

473
00:29:07,560 --> 00:29:12,240
speech.
And I guess I yeah, I guess I do

474
00:29:12,240 --> 00:29:13,560
have my boundaries.
I mean.

475
00:29:14,040 --> 00:29:15,880
That's.
But that's the whole problem

476
00:29:15,880 --> 00:29:21,720
with, you know, when you talk
about social media or all this

477
00:29:21,720 --> 00:29:28,000
content that's coming out and,
and where's the line and what's

478
00:29:28,000 --> 00:29:31,000
real and what's not real.
I mean, we're at a point now

479
00:29:31,160 --> 00:29:35,680
where AI is getting to the point
where it your eye can't tell in

480
00:29:35,680 --> 00:29:40,400
some cases or your ears can't
tell if you have a situation

481
00:29:40,400 --> 00:29:45,440
where and I'll use your boy Joe
Rogan endorses something and

482
00:29:45,440 --> 00:29:47,480
says something about that
product.

483
00:29:47,920 --> 00:29:50,360
That's a lot of ears and that's
a lot of eyes on that.

484
00:29:50,800 --> 00:29:54,040
When you have a freedom of
speech, there's a very slippery

485
00:29:54,040 --> 00:29:57,160
slope that can go either way.
It's like with this technology,

486
00:29:57,160 --> 00:29:59,760
all this wonderful technology is
great as long as it's in the

487
00:29:59,760 --> 00:30:01,760
right hands.
And I know maybe that's not the

488
00:30:01,760 --> 00:30:05,240
actual topic that we're talking
about, but I think it's all kind

489
00:30:05,240 --> 00:30:07,080
of relative.
I know everybody's supposed.

490
00:30:07,080 --> 00:30:09,160
To do your research.
Well, people sometimes just

491
00:30:09,160 --> 00:30:10,480
don't have time to do their
research.

492
00:30:10,640 --> 00:30:13,040
They're expecting other people
to do that, which I know, maybe

493
00:30:13,040 --> 00:30:15,800
not be the the best answer.
That's why we have a court

494
00:30:15,800 --> 00:30:19,320
system and hopefully it gets
sorted out, but I have.

495
00:30:19,320 --> 00:30:22,560
I doubt it will.
Where is your line, Alex?

496
00:30:22,560 --> 00:30:26,160
When does free speech start to
get into?

497
00:30:26,680 --> 00:30:28,640
Nope, that's where I draw the
line.

498
00:30:29,040 --> 00:30:33,320
That's a good question because
this type of app also brings out

499
00:30:33,320 --> 00:30:34,840
the best and worst set of
people.

500
00:30:35,320 --> 00:30:39,920
My opinion isn't probably the
best opinion, which is not

501
00:30:39,920 --> 00:30:41,600
everybody's opinion should be
shared.

502
00:30:42,760 --> 00:30:45,080
But that's a whole different
conversation.

503
00:30:45,280 --> 00:30:46,520
You don't know where the line
is.

504
00:30:46,520 --> 00:30:50,920
But I go back to the saying when
you see something, you know,

505
00:30:51,920 --> 00:30:54,120
when it comes to freedom of
speech, maybe I'm a little bit

506
00:30:54,120 --> 00:30:58,560
more conservative and there's a
fine line between public safety

507
00:30:58,800 --> 00:31:02,480
and having the public.
Now, I still battle with that

508
00:31:02,480 --> 00:31:04,560
myself.
It's such a hard question.

509
00:31:04,960 --> 00:31:08,120
He just now.
And I think also we're in a time

510
00:31:08,120 --> 00:31:10,280
where we want to hear what we
want to hear.

511
00:31:10,360 --> 00:31:13,920
So if you want to hear your
views, you go to a channel that

512
00:31:13,920 --> 00:31:16,720
shows your views.
If you're left, you're going to

513
00:31:16,720 --> 00:31:18,640
go to MSNBC.
If you're right, you're going to

514
00:31:18,640 --> 00:31:20,480
go to Fox and you're going to
hear what you want to hear.

515
00:31:20,640 --> 00:31:24,480
The problem is you can't find
the actual truth.

516
00:31:25,040 --> 00:31:26,760
And I think that's the biggest
problem.

517
00:31:27,280 --> 00:31:30,720
Do we need to get into people's
business the way we do?

518
00:31:30,880 --> 00:31:35,720
I don't think we do, but we do.
I I think bringing it back to

519
00:31:35,720 --> 00:31:40,360
kind of the, the core topics
like podcasting specifically

520
00:31:40,920 --> 00:31:42,760
like if, if you're coming on a
show.

521
00:31:42,880 --> 00:31:47,120
As a guest.
And you are sharing information,

522
00:31:47,280 --> 00:31:49,800
knowing that this episode is
going to be public.

523
00:31:50,000 --> 00:31:52,400
The guest, like if they come out
and say a bunch of stuff that

524
00:31:52,840 --> 00:31:55,040
they look back on and they're
like, oh, I don't want that

525
00:31:55,040 --> 00:31:56,960
coming out.
They really can't come after the

526
00:31:56,960 --> 00:31:59,840
host and be like, hey, I'm going
to sue you for putting that

527
00:31:59,840 --> 00:32:01,520
episode out because it made me
sound like.

528
00:32:01,680 --> 00:32:03,680
A jerk.
When it's like, well, that's

529
00:32:03,680 --> 00:32:06,080
what you said.
You made yourself look like a

530
00:32:06,080 --> 00:32:08,760
jerk.
But in the same token, like if

531
00:32:08,760 --> 00:32:12,560
the host is or the whoever's
editing the podcast kind of to

532
00:32:12,560 --> 00:32:17,760
Alex's point, cuts it to a point
where it kind of changes what

533
00:32:17,760 --> 00:32:21,480
the actual guest was saying,
then I can see there being

534
00:32:21,720 --> 00:32:24,480
potential legal issues because
the guest can come back and be

535
00:32:24,480 --> 00:32:26,600
like, that was not a
conversation.

536
00:32:26,600 --> 00:32:29,640
I did not say it.
That was not the point I was

537
00:32:29,640 --> 00:32:32,600
making.
And I mean, we see it all the

538
00:32:32,600 --> 00:32:36,120
time on television.
I mean, look at any reality TV

539
00:32:36,120 --> 00:32:37,280
show.
Like if you were to watch the

540
00:32:37,280 --> 00:32:39,960
raw footage of any reality.
TV show that exists.

541
00:32:40,160 --> 00:32:43,680
You'd be bored out of your mind.
So they cut it, they edit it,

542
00:32:43,680 --> 00:32:47,400
they make it interesting for the
viewer, but it also paints a bad

543
00:32:47,400 --> 00:32:49,280
light on the people that are on
the show.

544
00:32:49,560 --> 00:32:51,120
But they know what they're
getting into when they go on

545
00:32:51,120 --> 00:32:53,040
those shows.
So it I don't think they have

546
00:32:53,040 --> 00:32:54,840
much of A battle when it comes
to.

547
00:32:55,000 --> 00:32:58,880
Legal issues.
Have you ever been in a

548
00:32:58,880 --> 00:33:04,000
situation where a guest has
asked you to cut stuff out after

549
00:33:04,000 --> 00:33:06,120
the interview?
I luckily have not.

550
00:33:06,600 --> 00:33:10,240
Yeah, I have, and I cut it out.
I've talked about it before and

551
00:33:10,240 --> 00:33:13,120
what it was.
It wasn't a big deal in terms of

552
00:33:13,120 --> 00:33:16,320
what it was.
I think the biggest question is,

553
00:33:16,320 --> 00:33:19,760
and this is something that
podcast hosts have to realize,

554
00:33:20,080 --> 00:33:24,560
is what's on and off the record.
If you're doing a live, then

555
00:33:24,560 --> 00:33:28,120
everything is on the record.
If you want to be a gotcha

556
00:33:28,440 --> 00:33:30,840
podcaster, that's a slippery
slope.

557
00:33:31,040 --> 00:33:34,160
If you want to have a
relationship with your guests

558
00:33:34,520 --> 00:33:39,280
and you want to nurture that
relationship, then maybe you

559
00:33:39,280 --> 00:33:42,840
want to consider working with
them a little bit within reason.

560
00:33:42,840 --> 00:33:45,600
I mean, you know, like Nick
said, if you said it, that's one

561
00:33:45,600 --> 00:33:47,560
thing.
But if it if it's not going to

562
00:33:47,560 --> 00:33:50,560
paint them in a good light and
it's not going to paint the

563
00:33:50,560 --> 00:33:52,960
podcast and that relationship in
a good light, you might want to

564
00:33:52,960 --> 00:33:54,560
think about it.
You have to protect yourself.

565
00:33:54,560 --> 00:33:57,200
Like Kathy said, you also have
to protect your podcast, and

566
00:33:57,200 --> 00:34:00,040
sometimes you might want to
protect the guests from

567
00:34:00,040 --> 00:34:02,760
themselves.
We always talk about don't press

568
00:34:02,760 --> 00:34:05,480
stop on the recording.
You can get a whole bunch of

569
00:34:05,480 --> 00:34:08,880
great content that you might not
be able to use, and that's a

570
00:34:08,880 --> 00:34:12,040
judgement call.
Years ago, the media used to do

571
00:34:12,040 --> 00:34:15,800
that all the time.
It's up to you to figure out

572
00:34:15,800 --> 00:34:18,840
what's right and what's not.
If you're hunting for likes,

573
00:34:18,840 --> 00:34:21,920
that's one way to get likes, but
at the same time, what's your

574
00:34:21,920 --> 00:34:23,480
ultimate goal?
If you're trying to burn

575
00:34:23,480 --> 00:34:24,880
bridges, that might be a
different goal.

576
00:34:25,280 --> 00:34:31,000
True, one of my mentors is Dave
Hooper, David Hooper, and he

577
00:34:31,000 --> 00:34:36,159
tells a story about how some big
rock star, he had an interview

578
00:34:36,159 --> 00:34:39,080
with some big rock star.
He, he does a lot of radio, so

579
00:34:39,080 --> 00:34:43,719
he does a lot of big names.
After the fact, they contacted

580
00:34:43,719 --> 00:34:47,800
him and said, listen, you know,
I was kind of in my feelings.

581
00:34:47,800 --> 00:34:51,199
I was talking, can you please,
can you please cut that out?

582
00:34:51,520 --> 00:34:57,840
And he went ahead and did it
because #1 the guy is famous.

583
00:34:58,640 --> 00:35:04,320
And it set up a, a good trust
value.

584
00:35:04,320 --> 00:35:10,360
Like now this rock star trusts
David for any time that he

585
00:35:10,360 --> 00:35:12,880
wants, you know, to do another
interview with David.

586
00:35:13,240 --> 00:35:15,560
He trusts him.
It set it up.

587
00:35:15,560 --> 00:35:20,600
So it's good for your reputation
to, you know, to acquiesce to

588
00:35:20,600 --> 00:35:23,720
what the guest wants.
However, if it's something that

589
00:35:23,720 --> 00:35:29,280
say, say the guy later on was
like a convicted pedophile or

590
00:35:29,280 --> 00:35:31,440
something like that, I might
want to leave some stuff.

591
00:35:31,440 --> 00:35:38,200
You know, it's hard to tell
where my line of, you know, my

592
00:35:38,280 --> 00:35:41,200
line is.
It's crazy.

593
00:35:41,240 --> 00:35:44,640
So listen, I want to thank
everyone for listening in today.

594
00:35:44,640 --> 00:35:49,520
We are going to cut it off early
and give your give you more of

595
00:35:49,520 --> 00:35:52,480
your Thursday back to you.
I appreciate it.

596
00:35:52,600 --> 00:35:55,800
Be with us tomorrow.
We have some wins for you.

597
00:35:55,800 --> 00:35:58,920
We also are going to touch on
some stuff in the mailbag.

598
00:35:59,280 --> 00:36:03,160
So I appreciate everyone coming
in and thank you so much and see

599
00:36:03,160 --> 00:36:03,680
you tomorrow.