332 - Spotify Lures YouTubers, Apple’s Top 20, & Are AI Subscriptions Worth it?

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Good morning podcasting Morning
Chat.

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Today is Wednesday, July 2nd,
2025, and today we're we've got

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a fresh batch of podcast news
and commentary from Gen.

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ZS listening habits to
surprising trends, new tools,

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bold moves from Spotify and
YouTube, and more.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're listening via

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podcast, please share this
episode with a fellow podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again podcasting

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Morning Chat.
Thank you for being here.

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I am your host, Mark Ronick, and
currently on stage with me we

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have my producer Ashley Feller,
Dr. Faye, Nick Naulback and Sid

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Meadows.
And as I said, we're going to be

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covering all the news around the
world of podcasting, content

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creation and things that are
probably going to be important

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to you.
Staying up to date as a content

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creator, I think gives you an
advantage because there's so

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much going on in this world.
And I do currently speaking

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about podcasting and content
creation and yes, so much going

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on in this whole world as well,
but so much going on in the

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world of podcasting that
sometimes it can feel a little

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hard to keep up.
So we that's one of the main

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goals of this episode is to get
you up to date.

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So with that, I think I might as
well just dive right in.

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So let's go with as I like to
start with a little podcast data

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for you this morning.
This is as of yesterday, July

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1st, the number one podcast on
Apple, Devil in the Desert and

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ABC News production.
A true Crime Story, I believe,

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and yes #1 on Spotify.
We'll hear it a little more from

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Dr. in a moment, but number one
on Spotify, The Joe Rogan

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Experience.
And by the way, over the last

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week, 195,669 podcasts produced,
published at least one new

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episode, which is up a half a
percent.

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Good to hear.
I feel like the last couple

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weeks I've said it was down, so
that's good to hear.

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And by the way, Alex Baelish has
joined us as well.

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And thank you to those of you
who are already here this

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morning, live bright and early
7:00 AM Eastern.

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Appreciate you being here with
us on Clubhouse.

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And a reminder, we are live on
YouTube as well.

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We're sharing the link here on
Clubhouse.

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I need to go share the link to
Clubhouse over on YouTube.

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All right, so with that, Dr.
let's hear your two top five

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lists for today.
Good morning.

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So Spotify #5 an oldie but
goodie, you know, And you'll

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love them.
Crime Junkie #4 is the daily #3

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Timpani is usually happy OK the
the past weekend with Theo Von.

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Number 2 is Tucker Carlson and
the number one is Joe Rogan.

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Experience.
Shocker.

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Yeah.
All right, so what's the random

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chart of the week?
OK, random chart of the week is

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education.
You know, I look for these

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random charts.
I look for something that

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usually doesn't have Joe Rogan's
name on it.

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I usually look for something
that is not something that I've

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said before in the prior chart
and stuff like that.

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So today I think I have it.
Education #5 is the Jordan P

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Jordan, sorry, Jordan B Peterson
podcast #4 is tiny technical

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tutorials.
OK, that's hard.

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Tiny technical tutorial.
That is a hard name to say.

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OK #3 is anything goes with Emma
Chamberlain.

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Number 2 is let's find out and
#1 you know where you love her,

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Sid, It's the Mel Robbins
podcast.

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Of course it is.
Yes.

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She's another one that is
commonly on the top of the

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charts.
And by the way, the pod,

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Speaking of the charts, Dr. we
are still the podcasting morning

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chat, still in the top 40s in
the how to category.

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I think I last checked we are at
4344.

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Something like that.
So awesome, really cool

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something.
Isn't there something that you

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would like to ask our listeners
to do?

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Oh, like why yes, why yes, there
is Dr. That wasn't planned, by

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the way.
I know it feels like it was, but

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thank you for the reminder.
Yes, we are also nominated for

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the People's Choice Award award
over at the podcast awards

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podcast awards.com there used.
To be a fanfare kind of music

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when you say that.
Though all I got really for

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fanfare.
Let me see what I got where

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where did it go?
I had it the other day for our

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game show.
I was going to you want.

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Me to hum something, give us,
give it to us again.

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We have been nominated for the
Podcast awards.com People's

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Choice Award.
Thank you, Dr. So yes, all you

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have to do, we need your help.
We need you to vote for us so we

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can move on to the next round.
The way you do that is you go to

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podcastawards.com and you have
to register, which I know some

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people may find annoying, but it
is free so and it only takes a

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second.
So you have to 1st register or

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sign up to vote is really the
correct terminology.

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Do that and then you'll get your
whole list of shows and

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categories to vote on.
You'll see, I think toward the

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top, the Adam Curry People's
Choice award.

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That's the one that we are
eligible for.

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The weird thing is, is they
decided to put us under.

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So it's all listed
alphabetically and they have us

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under the TS for the podcasting
morning chat.

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And there's a lot of them.
Don't let that, don't let that

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dissuade you.
There's a lot of them that you

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have to go through.
So knowing that we are under T

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for the is very important.
Yes.

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So please Scroll down to.
When you start seeing the word

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the on the list, you know you're
close.

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And then look for the podcasting
morning chat.

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Give us your vote and then go
vote for some of these other

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great shows that are nominated.
I know that we have several

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people in our community here
that are eligible.

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Maybe I'm gonna maybe before I
start announcing some and not

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all, I'll collect a little list
and I'll I'll bring it up

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tomorrow so that we can all
support one another.

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For now, please, if you don't
mind, vote for the podcasting

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Morning Chat podcast awards dot
com.

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We'll link to it with
instructions in the show notes

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as well.
Sid, did you have a question?

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Yes, good morning, everybody.
Actually, Mark, it's in two

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categories.
Oh, you found this in the second

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one.
Yes.

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So it's on the right hand side
about the third one or fourth

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one down.
There's another because I went

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through every category and
voted.

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If I knew this show, I voted.
If not, I left it blank.

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And I happen to notice like on
the right hand side, like the

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third one down maybe that that
that it showed up there again.

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What category?
I don't remember, sorry.

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OK.
I don't remember.

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I just was like, oh, there it is
again.

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So, but it's on the right hand
side of the page.

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Excuse me, the left hand side of
the page, like the third or

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fourth one down?
All right.

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Well, we're going to have to
look that up and figure that

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out.
I was going to just try to do it

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here on the fly.
I have to go back and do it

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again.
All right, well, let's keep

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things moving.
We also have some events to

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share with you.
Not a ton, but we do have a few.

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A little reminder, Podcast
movement 2025 starts August 18th

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in hot Dallas, TX, August in
Texas.

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Not the best time of year, but a
great event.

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I've been to many podcast
movements now at this point and

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not sure if I'm going yet this
year.

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I think it's going to be a last
minute call for me, even though

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I get mad at people because so
many of you are last minute

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tickets, ticket purchasers for
Empowered Podcasting.

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Maybe that's karma.
So maybe I need to just make my

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decision and buy my ticket now
to help with the Empowered

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Podcasting ticket sales.
We'll get to that in a second.

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Radio Days Asia is coming
September 1st to Indonesia,

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pretty crazy.
And Pod Summit YYC 2025 that

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starts September 19th and that's
in Calgary, Canada.

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And yes the Empowered Podcasting
conference come in September

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26th through the 28th in
Charlotte, NC.

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Just like last year, ticket
sales don't seem to, well I'll

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just say last year they didn't
happen until way close to the

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event, nearly gave me a heart
attack and then we had a very

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successful event of over 100
people attending.

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This year it seems we are
trending in that same direction

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and I think I will have heart
attack.

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No, I'm knocking on wood here,
but seriously, I could really

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use your help.
If you are planning on coming,

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please consider going to
empoweredpodcasting.com and

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purchasing a ticket.
And if you are somebody who

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applied to speak at Empowered
Podcasting, we are looking to

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make the announcement, the
speaker announcements this very

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week.
So be on the lookout for your

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emails.
We will have that announcement

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in there shortly.
OK, and that is let me see so

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that in again September 28th,
I'm sorry, 26th through the 28th

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Dr. do you want to give us do
you have time before you go cook

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some breakfast?
I do all right, so job

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opportunities.
Yeah, so these job OPS, you

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know, normally we read them off
from Pod News, but these came

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from the newsletter Pod Fest
Messenger, and they're quite a

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few of them.
I'm not going to read them all

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off.
There's some in there that are

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remote.
NPR is hiring a podcast

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engagement and curation, but
that's an internship, but it is

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remote.
Red Balloon hiring podcast

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producer and content editor.
Hold on, that's also.

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Oh, Red Balloon.
OK, you did skip.

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I thought you.
I thought you were reading Robin

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Hood.
I'm looking at your list here.

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I thought you were reading it
wrong.

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OK, I'm just gonna there's a lot
of them here so I'm just gonna

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pick and choose some.
But I will read Robin Hood

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hiring podcast producer in
Clearwater, FL that is not

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designated as a remote and then
also Dallas Bulls hiring a

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podcast host and producer in
Dallas.

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So I thought that was kind of
interesting.

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Very cool.
Yeah, Thank you, Dr. Appreciate

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that.
And let's go.

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I'm trying to think here.
All right, let's just do a a few

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news bites for you and we're
going to get into some AI news

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while we're at it.
But first, important to note, I

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think that this past Saturday,
June 28th, marked 20 years since

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Podcasts first landed in iTunes.
Yes, I said iTunes.

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That was a name thrown around a
lot several years ago, and since

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Apple decided to get rid of it
and created Apple Music, Apple

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Podcasts kind of separated
everything out.

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We used to share iTunes with
musicians.

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Now we have our own app.
To celebrate this milestone,

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Apple Podcasts put out a list
called 20 Years, 20 Podcasts We

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Love and shared a thank you to
everyone who creates podcasts.

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In their words, podcasting has
become a global force thanks to

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the creativity and commitment of
creators and the deep

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connections they have with their
audiences.

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They go on to say the 20
podcasts that we select,

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selected for the 20 years, 20
podcasts we love, list our

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representation of this same
creativity and connection found

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across the millions of podcasts
and app on Apple Podcasts.

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Dr. If you don't mind, can you
see or Ashley, can you see if

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you can pull up that list 'cause
I don't have it in front of me

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and I thought it would be cool
to mention a couple of those do.

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What I can do?
And by the way, that quote came

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from Ben Cave, the global head
of podcasts at Apple, speaking

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to Pod News, where we get a lot
of our information.

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Not all, but a lot.
And by the way, Apple also said

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that these shows have made a
lasting impact on listeners and

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the podcast industry.
There's also an essential

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listening poll going on right
now.

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I think that's still happening.
Gathering pics from audio

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creators, writers and scholars.
A list they'll reveal this

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August at Podcast Movement.
And fun fact, June 26th.

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00:14:11,400 --> 00:14:15,360
I know I said the 28th was 20
years of podcasting on Apple.

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00:14:15,360 --> 00:14:20,200
The 26th marks the 13th
anniversary of the launch of the

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00:14:20,200 --> 00:14:25,160
Apple Podcasts iOS app that came
out in 2012.

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00:14:25,160 --> 00:14:30,280
The one I mentioned a moment ago
going on a new study just came

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00:14:30,280 --> 00:14:37,480
out showing that 86% of Gen.
Z listens to music or tunes into

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00:14:37,480 --> 00:14:40,240
podcasts when they want to boost
their mood.

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00:14:40,640 --> 00:14:45,520
And this is in some ways a small
follow up to the Blue's Clues

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00:14:45,600 --> 00:14:49,800
Steve Burns story we did on
Thursday that absolutely helped

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00:14:49,800 --> 00:14:55,200
catapult us up the charts on
Apple 'cause that thing is still

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00:14:56,200 --> 00:14:58,400
being downloaded like crazy
right now.

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00:14:58,400 --> 00:15:01,160
And again, as a result of all
those people finding us, they're

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00:15:01,160 --> 00:15:04,320
downloading other episodes too.
But this is kind of a follow up

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00:15:04,320 --> 00:15:08,560
'cause we talked about that,
that audience, and I forget what

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00:15:08,560 --> 00:15:13,200
other generation we identified,
but that's part of his audience

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00:15:13,520 --> 00:15:16,600
from back in the day.
And we talked about how now he's

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00:15:16,600 --> 00:15:20,440
appealing to them in a whole new
way as adults, as I'll call them

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00:15:20,440 --> 00:15:25,280
newer adults and, and figuring
out this adulting thing.

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00:15:25,280 --> 00:15:30,320
So anyway, this is from the Gen.
Z report put together by Edison

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00:15:30,320 --> 00:15:34,560
Research and SiriusXM Media.
The report also found that

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00:15:34,560 --> 00:15:39,720
people ages 13 to 24 are most
concerned with the economy,

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00:15:40,000 --> 00:15:43,240
social justice and political
division.

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00:15:43,400 --> 00:15:47,960
Also, I think that's kind of
common things that younger

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00:15:47,960 --> 00:15:51,960
people are into, right?
So that doesn't surprise me, I

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00:15:51,960 --> 00:15:54,600
guess is all I'm saying.
And also another little note,

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00:15:54,600 --> 00:15:56,960
when Gen.
Z is looking for something new,

250
00:15:56,960 --> 00:16:00,280
most of them start by searching
on YouTube.

251
00:16:00,680 --> 00:16:03,040
Also not terribly surprising
these days.

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00:16:03,280 --> 00:16:06,080
OK, I want to go back to that
top 20 list.

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00:16:06,080 --> 00:16:10,800
Dr. or Ashley, did you, did you
guys look at Apple's 20 years 20

254
00:16:10,800 --> 00:16:12,320
podcasts?
We love list.

255
00:16:12,960 --> 00:16:18,120
They have Serial on here,
Obviously Serial the show that

256
00:16:18,320 --> 00:16:21,320
they say the show that changed
everything for podcasting.

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00:16:21,320 --> 00:16:25,720
And I would, I would agree with
that. 2014, I was working for

258
00:16:25,720 --> 00:16:28,200
that pretty large podcast at the
time.

259
00:16:28,200 --> 00:16:31,440
I've mentioned before the Mike
O'Mara show and we were

260
00:16:31,440 --> 00:16:35,320
certainly doing really well.
And then when Serial came out, I

261
00:16:35,320 --> 00:16:38,680
remember that being a thing for
us and us talking about that

262
00:16:38,680 --> 00:16:41,560
because it really catapulted
everything.

263
00:16:41,560 --> 00:16:45,520
It really did change the game,
including Listenership where

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00:16:45,520 --> 00:16:48,480
that show as well, more people
were discovering podcasts and

265
00:16:48,480 --> 00:16:52,360
then as a result discovering our
show as well.

266
00:16:52,840 --> 00:16:56,400
Acquired is on there.
I'm trying to see The Daily is

267
00:16:56,400 --> 00:17:00,240
on there and of course, Call Her
Daddy is on there as well.

268
00:17:00,240 --> 00:17:03,720
And that's, you know, that's
just coming on the scene after a

269
00:17:03,960 --> 00:17:08,520
few recent years, but they've
made that 20 years list.

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00:17:08,720 --> 00:17:13,160
I'm curious, has anybody seen or
finished watching the Call Her

271
00:17:13,160 --> 00:17:16,640
Alex documentary?
We talked about that last week.

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00:17:16,640 --> 00:17:19,920
I'm just curious if anybody has
started it or finished it.

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00:17:20,599 --> 00:17:24,160
But I don't see anybody raising
their hands, so I guess not.

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00:17:24,599 --> 00:17:26,440
Ashley did.
Did you?

275
00:17:26,880 --> 00:17:29,760
I started it.
And I don't want to sound too

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00:17:29,760 --> 00:17:32,480
critical, but I don't know if I
can watch Part 2 y'all.

277
00:17:32,720 --> 00:17:33,920
Really.
You didn't like it?

278
00:17:34,400 --> 00:17:36,520
How come?
It felt kind of like, you know

279
00:17:36,520 --> 00:17:40,600
how when you watch reality TV
and sometimes there's that force

280
00:17:40,600 --> 00:17:43,200
narrative that just seems like
they pushed it too much.

281
00:17:43,520 --> 00:17:45,960
I just think they tried a little
too hard.

282
00:17:46,200 --> 00:17:48,080
I don't know.
I'm probably not the target

283
00:17:48,080 --> 00:17:50,520
audience for that show though.
Yeah.

284
00:17:50,640 --> 00:17:55,360
And I think though, as a content
creator, a music creator,

285
00:17:55,840 --> 00:17:59,680
etcetera, I think that there you
could find something interesting

286
00:17:59,680 --> 00:18:00,880
about that.
And I respect that.

287
00:18:00,880 --> 00:18:04,040
I've, I've read some reviews
about that, the people saying

288
00:18:04,440 --> 00:18:07,760
similar things.
And I do admit there's a moment

289
00:18:07,760 --> 00:18:12,640
in Part 1 where I guess one of
their very important crew

290
00:18:12,640 --> 00:18:17,840
members was unhappy.
And I am just trying to be

291
00:18:17,840 --> 00:18:20,040
careful about spoilers for those
who may want to watch it.

292
00:18:20,040 --> 00:18:24,680
And I do remember thinking it
felt a little, I just was

293
00:18:24,680 --> 00:18:27,840
questioning, is this true or is
this a plant?

294
00:18:28,680 --> 00:18:32,120
So, Marcy, Yeah.
That was exactly the.

295
00:18:32,120 --> 00:18:34,880
Part that caused that thought in
my mind.

296
00:18:34,880 --> 00:18:38,760
I thought they tried too hard to
being careful what I'm saying.

297
00:18:39,320 --> 00:18:41,440
Cast a shadow on that guy, so to
speak.

298
00:18:41,440 --> 00:18:44,440
Yeah, yeah, I did think that
too.

299
00:18:44,440 --> 00:18:46,560
So that's interesting.
If anybody ends up watching,

300
00:18:46,560 --> 00:18:49,680
we'll bring it up, I'm sure.
Again, I'm curious what others

301
00:18:49,680 --> 00:18:52,240
think about that.
But when I got past that part,

302
00:18:52,240 --> 00:18:55,160
it yeah, at least, you know,
questioning that part.

303
00:18:55,160 --> 00:18:58,360
Overall, I was still really
fascinated with her story.

304
00:18:58,600 --> 00:19:01,960
Admittedly haven't seen Part 2
yet and I plan to, but I was

305
00:19:01,960 --> 00:19:04,920
kind of hoping I would get my
wife to watch it with me.

306
00:19:05,520 --> 00:19:07,840
I see here.
And also they have Apple has

307
00:19:07,840 --> 00:19:12,400
this list categorized from 2005
to 2010.

308
00:19:12,400 --> 00:19:16,440
Then they have their next list
from two 2011 to 2015.

309
00:19:16,680 --> 00:19:18,560
So that's interesting to see
him.

310
00:19:18,600 --> 00:19:21,000
Let's see it.
Song Exploder was another one.

311
00:19:21,320 --> 00:19:23,680
I remember that one being really
popular.

312
00:19:23,680 --> 00:19:24,880
I don't.
Are they still around?

313
00:19:24,880 --> 00:19:27,200
I don't know if Song Exploder is
still around.

314
00:19:27,200 --> 00:19:29,680
I haven't seen any or heard
anything about it.

315
00:19:29,840 --> 00:19:33,360
Also acquired is another one.
And then when we look at

316
00:19:33,960 --> 00:19:37,840
anything from recent history,
the past say four years,

317
00:19:38,160 --> 00:19:41,960
Huberman Lab, that's definitely
one I hear a lot about and have

318
00:19:41,960 --> 00:19:45,520
listened to regularly or at
somewhat regular, somewhat

319
00:19:45,520 --> 00:19:48,920
regularly.
They've got here Sweet Bobby.

320
00:19:49,560 --> 00:19:53,360
They have baby.
This is Keke Palmer and

321
00:19:54,080 --> 00:19:58,200
therapist with Jake Shane.
I don't know, therapist with

322
00:19:58,360 --> 00:20:00,720
Jake Shane.
So there you go.

323
00:20:00,720 --> 00:20:04,320
There's Apple's top 20 list.
Also, by the way, shout out to

324
00:20:04,320 --> 00:20:07,360
Dominic Lawson, who has just
joined us on stage.

325
00:20:07,360 --> 00:20:09,160
Dominic, where in the world are
you?

326
00:20:09,160 --> 00:20:12,360
I feel like I've seen some
status updates from you on

327
00:20:12,360 --> 00:20:15,360
social media and it feels like
you're bouncing all over the

328
00:20:15,360 --> 00:20:17,040
place.
Where are you And good morning.

329
00:20:17,400 --> 00:20:19,640
Good morning, hope all is well.
I'm at home.

330
00:20:20,120 --> 00:20:22,080
Oh, OK.
I just got back from New Orleans

331
00:20:22,080 --> 00:20:26,480
but I am on my way to Atlanta
later this week so.

332
00:20:26,480 --> 00:20:28,440
But I'm home right now.
Glad to be home.

333
00:20:28,440 --> 00:20:32,480
Nice and can I ask it I saw your
your status said you had

334
00:20:33,040 --> 00:20:36,560
recorded a late night recording
and then had an early recording

335
00:20:36,560 --> 00:20:38,240
the next day.
What are you working on if you

336
00:20:38,240 --> 00:20:40,960
don't mind sharing?
Oh, that was me working on a new

337
00:20:40,960 --> 00:20:44,480
episode of Rewritten.
I had to get that out, so it

338
00:20:44,480 --> 00:20:45,880
actually just came out this
morning.

339
00:20:45,880 --> 00:20:49,000
So there you go.
Nice, so you're able to record

340
00:20:49,000 --> 00:20:52,160
those on the go?
You don't have any problem doing

341
00:20:52,160 --> 00:20:54,600
it remotely from from your usual
setup.

342
00:20:55,080 --> 00:20:57,480
Yes and no.
I prefer to do it from home, but

343
00:20:57,480 --> 00:21:01,320
if I have to do it on the road,
then you know the show must go

344
00:21:01,320 --> 00:21:03,680
on as they may, as they say in
entertainment, I guess.

345
00:21:03,680 --> 00:21:06,120
So it just has to be done.
All right, So what?

346
00:21:06,120 --> 00:21:10,400
Sorry to put you on the spot.
What does an award-winning Apple

347
00:21:10,400 --> 00:21:15,320
podcast featured podcaster carry
with them remotely when they

348
00:21:15,320 --> 00:21:18,240
have to record episodes away
from home?

349
00:21:18,480 --> 00:21:22,840
What do you got on you?
So I have a Zoom F4 that I use

350
00:21:22,840 --> 00:21:26,400
that I was able to kind of
acquire recently actually.

351
00:21:26,400 --> 00:21:29,320
And so it gets the job done.
I'm not well versed in it

352
00:21:29,680 --> 00:21:33,120
because I was, it was given to
me as a gift, but it definitely

353
00:21:33,120 --> 00:21:34,920
gets the job done.
It's one of those field

354
00:21:34,920 --> 00:21:37,400
recorders.
And so I just kind of hook up

355
00:21:37,400 --> 00:21:42,240
everything, bring the EVR E20
mic with me and just make it

356
00:21:42,240 --> 00:21:43,640
happen, man.
That's about it.

357
00:21:43,640 --> 00:21:46,120
I love it, I love it.
Awesome.

358
00:21:46,120 --> 00:21:47,840
Thank you Dominic.
There you go.

359
00:21:47,840 --> 00:21:50,400
So if Dominic can do it, we can
all do it.

360
00:21:50,680 --> 00:21:54,600
It's not it's, it's really just
takes a matter of getting used

361
00:21:54,600 --> 00:21:56,480
to being in a different place,
right.

362
00:21:56,480 --> 00:22:00,280
If you all you need is a mic,
those those little mixers are

363
00:22:00,280 --> 00:22:03,600
also really handy 'cause it just
gives you a lot more flexibility

364
00:22:03,840 --> 00:22:07,760
and preferably you have a set of
headphones as well or earbuds

365
00:22:07,760 --> 00:22:10,760
and you're good to go.
So we can learn a thing or two

366
00:22:10,760 --> 00:22:14,040
about how Dominic's doing it.
And yeah, that's mental health

367
00:22:14,160 --> 00:22:16,240
rewritten.
In case you're curious what

368
00:22:16,720 --> 00:22:18,800
which show or what show
Dominic's talking about.

369
00:22:18,800 --> 00:22:21,760
So go check out that show as
well.

370
00:22:21,760 --> 00:22:25,320
And Dominic, you weren't here
this at the start this morning.

371
00:22:25,840 --> 00:22:28,280
The podcasting morning chat I
share with you because you've

372
00:22:28,280 --> 00:22:32,360
been an inspiration to so many
of us to apply for awards.

373
00:22:32,680 --> 00:22:36,280
We are nominated over at
podcastawards.com and

374
00:22:36,280 --> 00:22:39,120
encouraging everyone to go over
there and vote for us for the

375
00:22:39,440 --> 00:22:41,880
Adam Curry People's Choice
Award.

376
00:22:42,320 --> 00:22:46,040
And we're under the TS.
It's alphabetically listed and

377
00:22:46,040 --> 00:22:49,320
they list us under T for the
podcasting morning chat.

378
00:22:49,320 --> 00:22:51,720
So everyone, please give us a
vote.

379
00:22:52,480 --> 00:22:56,720
And we know for sure we're under
the Adam Curry category, but

380
00:22:56,720 --> 00:23:00,800
there's also one other category
that we're under that is I found

381
00:23:01,000 --> 00:23:03,360
it OK.
So it's under the People's

382
00:23:03,360 --> 00:23:06,600
Choice and then then education
and I put it in the chat.

383
00:23:06,600 --> 00:23:08,280
Those are the 2 categories.
Awesome.

384
00:23:08,760 --> 00:23:10,360
Thank you, Sid.
Appreciate that.

385
00:23:11,240 --> 00:23:13,880
And Nick, did you want to, did
you find it too?

386
00:23:13,880 --> 00:23:15,360
Is that why you had your hand
up?

387
00:23:16,080 --> 00:23:18,800
I just saw it since comments in
the chat so I was just going to

388
00:23:18,800 --> 00:23:20,880
mention it.
OK, cool, cool.

389
00:23:21,240 --> 00:23:25,120
Alright, I'm gonna jump into
some AI news and then we'll get

390
00:23:25,240 --> 00:23:29,000
to other news stories as well.
I'll start and then I'm gonna

391
00:23:29,000 --> 00:23:32,400
hand it off to Nick.
First, YouTube is rolling out

392
00:23:32,800 --> 00:23:36,920
two new AI features to help
people discover content more

393
00:23:36,920 --> 00:23:39,440
easily.
First, they're adding an AI

394
00:23:39,440 --> 00:23:44,200
powered search results carousel
that can suggest videos and give

395
00:23:44,200 --> 00:23:48,920
you topic descriptions straight
from the creators across the

396
00:23:48,920 --> 00:23:51,200
platform.
And if you're a premium member

397
00:23:51,200 --> 00:23:55,560
in the US, you can try it now
for searches about shopping,

398
00:23:55,760 --> 00:23:59,800
travel or things to do in a
certain location.

399
00:23:59,960 --> 00:24:03,080
In the next few days, YouTube
says they'll also start testing

400
00:24:03,080 --> 00:24:08,280
their conversational AI tool
with some non premium users in

401
00:24:08,280 --> 00:24:10,800
the US.
This feature, which first

402
00:24:10,800 --> 00:24:14,440
launched last year for paid
members, can answer your

403
00:24:14,440 --> 00:24:18,840
questions, suggest related
content, and more, all while you

404
00:24:18,840 --> 00:24:22,920
keep watching your video.
So be on the lookout for some of

405
00:24:22,920 --> 00:24:27,320
those new features.
And Nick, you got other AI news

406
00:24:27,320 --> 00:24:30,240
for us that that matters to
content creators.

407
00:24:30,560 --> 00:24:34,120
Hey, good morning everybody.
So here's what I'm going to do.

408
00:24:34,120 --> 00:24:38,000
I have a couple different
headlines that I want to touch

409
00:24:38,000 --> 00:24:43,160
on, so I'll briefly just hit
some of these quick bits and you

410
00:24:43,160 --> 00:24:46,200
guys can stop me if you want to
discuss any of those.

411
00:24:46,200 --> 00:24:50,840
But then what I really want to
talk about is this article that

412
00:24:50,840 --> 00:24:55,440
I had found about people paying
for AI tools.

413
00:24:55,600 --> 00:25:01,160
It's kind of really fascinating.
The first article that I wanted

414
00:25:01,160 --> 00:25:04,960
to mention, Dr. actually tipped
me off to this and I started

415
00:25:04,960 --> 00:25:07,520
seeing more and more articles
about this.

416
00:25:08,000 --> 00:25:12,720
But Meta is currently in the
process of trying to coach open

417
00:25:12,720 --> 00:25:14,800
AI employees to come work for
them.

418
00:25:15,720 --> 00:25:20,320
And what is absolutely nuts is
they are offering these

419
00:25:20,320 --> 00:25:24,120
employees there's, there'll be
some of them $100 million

420
00:25:24,120 --> 00:25:29,960
signing bonuses to come work for
them. $100 million signing

421
00:25:29,960 --> 00:25:33,160
bonuses just to.
Just to switch teams coffee out

422
00:25:33,160 --> 00:25:34,800
of my nose you.
Said that.

423
00:25:34,800 --> 00:25:35,920
Oh.
My God.

424
00:25:38,160 --> 00:25:41,200
So yeah, that's a lot of money.
And the Winless article was

425
00:25:41,200 --> 00:25:42,520
written.
I kind of feel like it was a

426
00:25:42,520 --> 00:25:46,440
little click baity.
Open AI said that they're

427
00:25:46,440 --> 00:25:50,040
shutting down for a week.
Wait, before actually before you

428
00:25:50,040 --> 00:25:54,960
go to that one, I just wanted to
say I also heard that even with

429
00:25:54,960 --> 00:25:58,920
that offer of $100 million
signing bonus, I had heard that

430
00:25:59,200 --> 00:26:02,400
so far, at least the last I
heard, which may have been a few

431
00:26:02,400 --> 00:26:07,640
days ago, so far they say that
Open AI, none of those employees

432
00:26:07,640 --> 00:26:11,520
have accepted the offer.
They actually turned it down to

433
00:26:11,520 --> 00:26:15,800
stay at Open AI.
And Nick was saying to me early

434
00:26:15,800 --> 00:26:20,080
this morning how shocked he is
that nobody would have bitten on

435
00:26:20,080 --> 00:26:22,560
that.
And I, although I won't name the

436
00:26:22,560 --> 00:26:26,720
person, I do know there's a
person in this space in the

437
00:26:26,720 --> 00:26:30,640
creator world that rubbed Nick
and I the wrong way.

438
00:26:31,480 --> 00:26:37,160
And I asked Nick, so if that
person came to him and offered a

439
00:26:37,160 --> 00:26:39,840
similar type of offer, would he
take it?

440
00:26:40,200 --> 00:26:42,720
And I think Nick kind of
answered touché.

441
00:26:44,080 --> 00:26:48,480
So I guess I guess there is a,
there is a what?

442
00:26:48,480 --> 00:26:50,000
What's the word I'm looking for
there?

443
00:26:50,480 --> 00:26:54,600
There is a time where Nick will
say no to a certain amount of

444
00:26:54,600 --> 00:26:58,960
money, I suppose.
Yeah, yeah.

445
00:26:59,000 --> 00:27:00,760
Well, that was that was fair.
That was well played.

446
00:27:02,760 --> 00:27:06,000
So yeah, in a way to kind of
counter this is kind of how the

447
00:27:06,000 --> 00:27:08,480
whole open AI being shut down
for a week thing kind of

448
00:27:08,480 --> 00:27:10,000
happened.
If they worded it like that, but

449
00:27:10,000 --> 00:27:13,360
it made it sound like they're
giving the employees time off,

450
00:27:13,840 --> 00:27:16,560
they're kind of including that
in their package.

451
00:27:17,120 --> 00:27:20,040
So I think from the article I
was reading, I said these guys

452
00:27:20,040 --> 00:27:24,840
are working 80 plus hours a
week, so they're non-stop.

453
00:27:25,440 --> 00:27:27,280
That makes sense.
And if they're, I mean, if

454
00:27:27,280 --> 00:27:29,760
they're a lot of them are
choosing to stay despite the

455
00:27:29,800 --> 00:27:34,480
$100 million banking bonus
offers, I mean a week, is he

456
00:27:34,480 --> 00:27:36,600
just going to sweeten the pot?
Yeah.

457
00:27:37,000 --> 00:27:41,640
I'm really wondering about all
those people that are supposedly

458
00:27:41,640 --> 00:27:45,320
staying that sounds, that sounds
hard to believe to me that

459
00:27:45,320 --> 00:27:49,600
everyone would say no, I don't
need a, what was it, 100,000?

460
00:27:49,600 --> 00:27:51,880
I don't need 100,000.
I'm I'm good.

461
00:27:52,280 --> 00:27:54,000
It just seems really hard to
believe.

462
00:27:54,000 --> 00:27:59,360
So now now we know that Dr. does
have a price and she she can be

463
00:27:59,360 --> 00:28:04,720
bought off so be careful.
Was it 100,000 or 100 million?

464
00:28:04,720 --> 00:28:08,040
100 million.
Give me a party to go.

465
00:28:08,080 --> 00:28:13,280
I'm I'm I'm out of here.
Wow, yeah.

466
00:28:14,440 --> 00:28:17,280
Have some really good coffee at
that open AI.

467
00:28:17,400 --> 00:28:20,800
Yeah, Yeah.
Go ahead, Sid.

468
00:28:21,160 --> 00:28:25,440
It's a very interesting thing to
offer a signing bonus to your

469
00:28:25,440 --> 00:28:29,440
competitor, perceived competitor
to get them to switch teams,

470
00:28:29,440 --> 00:28:32,840
right?
That much money, if it's real,

471
00:28:33,280 --> 00:28:36,320
if it's a true, I mean, it's a
story is true, right?

472
00:28:37,120 --> 00:28:40,720
That much money, it must have a
ton of strings attached to it.

473
00:28:41,320 --> 00:28:43,560
You're not going to give
somebody that much money and

474
00:28:43,560 --> 00:28:45,680
then come for 30 days and then
leave, right?

475
00:28:45,800 --> 00:28:47,080
So.
There.

476
00:28:47,080 --> 00:28:51,960
Has to be not just that, but
there has to be I mean that's

477
00:28:51,960 --> 00:28:53,880
that's more money than most
people will ever make in a

478
00:28:53,880 --> 00:28:58,000
lifetime, right, right.
So you have to be really, really

479
00:28:58,000 --> 00:29:01,400
good at what you do.
Except for Bill yeah.

480
00:29:01,400 --> 00:29:06,480
Or have some area of expertise,
right, that they don't have it

481
00:29:06,480 --> 00:29:08,880
Meta.
And then I would imagine the

482
00:29:08,880 --> 00:29:12,600
document that you have to sign,
you'll spend $10,000 having an

483
00:29:12,600 --> 00:29:14,320
attorney review all the language
with it.

484
00:29:14,320 --> 00:29:16,240
So.
And I do think though, it is a

485
00:29:16,240 --> 00:29:21,120
legit story because I saw Sam
Altman being interviewed about

486
00:29:21,120 --> 00:29:22,440
it and that's actually the
source.

487
00:29:22,440 --> 00:29:26,320
That's where I heard that.
According to him, none of his

488
00:29:26,320 --> 00:29:30,920
employees have taken the offer.
So it is a story, It is real.

489
00:29:30,920 --> 00:29:34,200
It's just a matter of maybe some
of the details could be false.

490
00:29:34,200 --> 00:29:37,640
But it sounds like they Facebook
is making a big play for their

491
00:29:37,640 --> 00:29:41,400
competition next.
So keep it, keep it going.

492
00:29:41,400 --> 00:29:43,360
You were just sharing something
else about open AI.

493
00:29:43,840 --> 00:29:45,760
Just that they were shutting
down for a week.

494
00:29:45,800 --> 00:29:48,640
Which to me made it sound the
article more sounded like

495
00:29:48,640 --> 00:29:50,840
they're giving time off then
they're actually shutting down

496
00:29:50,840 --> 00:29:52,320
because I have a hard time
believing with how many

497
00:29:52,320 --> 00:29:56,200
customers they have.
That kind of rounded out that

498
00:29:56,560 --> 00:30:01,600
quick little AI bit.
The next one is for all you

499
00:30:01,600 --> 00:30:05,840
Apple fans that have been
waiting for Apple's AI to

500
00:30:05,840 --> 00:30:12,560
finally become good or existent.
Apple was actually testing and

501
00:30:12,560 --> 00:30:16,920
looking around at other AI
models to potentially ditch

502
00:30:16,920 --> 00:30:20,800
their own AI model.
So they are actually testing

503
00:30:20,840 --> 00:30:27,000
with Open AI and Anthropic the
maker of Clod to basically have

504
00:30:27,000 --> 00:30:31,520
that model now run Siri instead
of their own AI.

505
00:30:33,040 --> 00:30:36,560
The other day, the other day you
told me that, yeah, it is funny.

506
00:30:36,600 --> 00:30:40,720
The other day you told me that
Perplexity was on their hit

507
00:30:40,720 --> 00:30:41,720
list.
Is that?

508
00:30:41,720 --> 00:30:44,200
Yeah, they.
So not in this article, they

509
00:30:44,200 --> 00:30:46,480
didn't talk about that, but just
the other day that was another

510
00:30:46,480 --> 00:30:49,440
name that popped up that they
were seriously talking about.

511
00:30:49,440 --> 00:30:52,160
I think they wanted to purchase
Perplexity is what I had seen.

512
00:30:52,880 --> 00:30:54,520
OK, gotcha.
Which would be a little bit of a

513
00:30:54,520 --> 00:30:57,920
different scenario, but still
interesting nonetheless.

514
00:30:57,960 --> 00:30:59,880
You know, if that happens, I'm
going to be really upset.

515
00:31:01,880 --> 00:31:05,080
All right, the next one, last
quick one, I'm can dive into the

516
00:31:05,080 --> 00:31:08,360
article.
So Gemini for education, I

517
00:31:08,360 --> 00:31:11,360
haven't seen a whole lot about
this until recently, but Gemini

518
00:31:11,360 --> 00:31:16,440
is releasing a suite of tools
for the education space.

519
00:31:16,840 --> 00:31:20,440
From what I could tell, a lot of
it is for helping teachers plan

520
00:31:20,440 --> 00:31:24,680
curriculum and lessons and also
helping students.

521
00:31:24,680 --> 00:31:27,040
I mean we've kind of seen it
with notebook LM, they have

522
00:31:27,040 --> 00:31:29,160
their study guide features and
things like that.

523
00:31:29,520 --> 00:31:34,600
But they are expanding on these
tools and making a more robust

524
00:31:34,600 --> 00:31:37,480
for the education space and for
students, which I think is

525
00:31:37,920 --> 00:31:40,840
awesome because we've talked
about how these tools can help

526
00:31:40,840 --> 00:31:43,600
for things like this.
And we haven't really seen

527
00:31:43,600 --> 00:31:46,560
anything hatered specifically to
that industry.

528
00:31:47,320 --> 00:31:50,560
And with how fast AI is growing
and a lot of people are starting

529
00:31:50,560 --> 00:31:55,120
to adopt it, I think this is
such a brilliant move to get

530
00:31:55,120 --> 00:31:58,120
people comfortable and help
educate and teach how to use

531
00:31:58,120 --> 00:32:00,640
these tools effectively.
I just thought that was an

532
00:32:00,640 --> 00:32:03,320
interesting one.
Yeah, very interesting.

533
00:32:03,800 --> 00:32:06,960
The next one, the big headline
that you shared with me this

534
00:32:06,960 --> 00:32:08,960
morning, I think that's even
more interesting.

535
00:32:08,960 --> 00:32:10,640
You want to share a little bit
about that?

536
00:32:11,040 --> 00:32:17,000
Yes, this article was called Are
AI Subscriptions Worth It?

537
00:32:17,120 --> 00:32:19,240
Most people don't seem to think
so.

538
00:32:19,280 --> 00:32:26,280
Despite nearly 2 billion global
AI users, only about $12 billion

539
00:32:26,600 --> 00:32:29,440
have been made annually, and
most of that numbers come from

540
00:32:29,440 --> 00:32:32,200
open AI.
I think it was about 10 billion

541
00:32:32,200 --> 00:32:34,480
of that was open AI
specifically.

542
00:32:34,800 --> 00:32:42,720
Now this is saying of those
users, only 3% of people are

543
00:32:42,720 --> 00:32:45,680
actually paying for the AI
tools.

544
00:32:46,240 --> 00:32:49,760
Most people just ride with the
free versions of it and are

545
00:32:49,760 --> 00:32:53,960
perfectly happy with that, which
completely blows my mind because

546
00:32:53,960 --> 00:32:55,280
I'm surrounded by a ton of
people.

547
00:32:55,480 --> 00:32:59,720
But I do want to pose the
question in this group of any AI

548
00:32:59,720 --> 00:33:02,680
tools that you use, give up like
a thumbs up or a thumbs down?

549
00:33:02,720 --> 00:33:05,400
Are you paying for any of those
AI tools?

550
00:33:05,640 --> 00:33:09,560
I don't have a thumbs up.
I do pay and probably too much

551
00:33:09,560 --> 00:33:14,000
for too many tools.
I agree, I'd probably make up

552
00:33:14,360 --> 00:33:16,480
1.5% of that paying customer
base.

553
00:33:16,760 --> 00:33:21,480
You can't make one of those
custom GPT's without paying for

554
00:33:21,480 --> 00:33:23,680
it, right?
I don't know anymore.

555
00:33:23,680 --> 00:33:27,440
I feel like now anyone can make
a custom GPT without having to

556
00:33:27,440 --> 00:33:30,960
pay for open AII think.
That's now a feature that

557
00:33:30,960 --> 00:33:33,560
everybody can access now, but
maybe to a limit.

558
00:33:33,680 --> 00:33:35,880
I'll find out.
You can keep going, Nick.

559
00:33:37,520 --> 00:33:40,000
Can I say something real quick?
Yeah, go for it, Dominic.

560
00:33:40,200 --> 00:33:42,840
Oh, no, I, I was just going to
say honestly, for some of the

561
00:33:42,840 --> 00:33:46,040
things that I use, me and
Kendall talk about this often,

562
00:33:46,560 --> 00:33:51,600
I, I would pay more if I'm being
honest, especially from Kendall,

563
00:33:51,600 --> 00:33:54,160
you was talking about the Gemini
Sweden education, stuff like

564
00:33:54,160 --> 00:33:55,800
that.
She definitely would pay more

565
00:33:55,800 --> 00:33:59,800
for what she does and I probably
would too because I think I just

566
00:33:59,800 --> 00:34:04,840
see, I think we both just see
the value in most of the tools

567
00:34:04,840 --> 00:34:08,360
that we use.
So not only do we pay for a lot

568
00:34:08,360 --> 00:34:10,719
of them, we would actually pay
more for some of them.

569
00:34:11,280 --> 00:34:13,960
I agree.
That's fascinating.

570
00:34:13,960 --> 00:34:15,600
Yeah.
I mean, look, I would too

571
00:34:15,600 --> 00:34:18,760
because I just, I see how much
value they bring me.

572
00:34:18,760 --> 00:34:22,960
But I just based on what I see
and what I have experienced

573
00:34:22,960 --> 00:34:25,199
other with other apps and things
like that.

574
00:34:25,199 --> 00:34:27,840
It seems like people, if they
can get any kind of free

575
00:34:27,840 --> 00:34:30,960
version, they will do whatever
they can to make that work so

576
00:34:30,960 --> 00:34:32,800
that they don't have to pay for
the upgrades.

577
00:34:33,360 --> 00:34:38,400
I'm wondering if that the
population that that study

578
00:34:38,800 --> 00:34:44,159
highlights, have they done like
you know, custom made GPT?

579
00:34:44,560 --> 00:34:49,840
How deep into AI are they?
That's the question.

580
00:34:50,080 --> 00:34:53,199
I have a question.
This doesn't surprise me at all

581
00:34:53,920 --> 00:34:58,960
because we're in a very unique
situation where we want to use

582
00:34:58,960 --> 00:35:01,800
these tools.
The average person doesn't even

583
00:35:01,800 --> 00:35:05,680
know AI is part of their life.
I pay for a lot of this stuff

584
00:35:05,920 --> 00:35:08,400
and I don't use it as much as I
should or I could.

585
00:35:09,040 --> 00:35:13,880
And I think the bottom line is
it's still too new.

586
00:35:13,880 --> 00:35:16,960
I mean, a year ago we were
talking about, I believe it was

587
00:35:16,960 --> 00:35:21,960
coming and we were having rooms
upon rooms about how AI is doing

588
00:35:21,960 --> 00:35:25,360
all these fancy things.
And then you did your custom GPT

589
00:35:25,360 --> 00:35:28,080
for podcasting, which by the
way, I still use.

590
00:35:29,000 --> 00:35:33,680
But I'm just saying I think it's
going to probably take not 5 or

591
00:35:33,680 --> 00:35:37,440
10 years, but the generation
that's I think it's going to

592
00:35:37,440 --> 00:35:41,440
invest our lives more on a
regular basis where people

593
00:35:41,440 --> 00:35:44,640
actually understand it in the
next couple of years.

594
00:35:44,640 --> 00:35:48,640
I know I'm probably wrong, but I
think it's here.

595
00:35:48,760 --> 00:35:51,640
People know about it, but
there's people like you, Nick,

596
00:35:51,800 --> 00:35:54,440
that are really pushing the
envelope.

597
00:35:54,720 --> 00:35:57,800
And then there's the rest of us
that are just like, OK, you

598
00:35:57,800 --> 00:35:59,240
know, when it gets here, it gets
here.

599
00:35:59,320 --> 00:36:02,560
It's kind of like, you know, and
I hate to use this analogy, but

600
00:36:02,560 --> 00:36:06,120
like Android versus Apple, like
the people that use Apple, they

601
00:36:06,120 --> 00:36:07,240
don't want to deal with any of
this crap.

602
00:36:07,240 --> 00:36:12,200
Just fix it, find it, have the
people in the depths of time fix

603
00:36:12,200 --> 00:36:14,240
it and then just put it on my
phone and I'll figure it out.

604
00:36:14,680 --> 00:36:16,760
That's what I think most people
are doing and they're just

605
00:36:16,760 --> 00:36:21,280
waiting for it to kind of invest
in their their lives on purpose,

606
00:36:21,280 --> 00:36:23,480
not by accident.
They're not going to go seek it.

607
00:36:23,960 --> 00:36:26,880
You're you're.
Touching on a lot of very

608
00:36:26,880 --> 00:36:30,680
specific points that are
actually and I've touched on in

609
00:36:30,680 --> 00:36:35,720
this article because right now
it says that the most AI is used

610
00:36:35,720 --> 00:36:41,360
most in five categories of daily
life, which 19% of people are

611
00:36:41,360 --> 00:36:44,520
using it to help read write
emails and 18% of people are

612
00:36:44,520 --> 00:36:48,600
using it to manage to do lists.
So those are a pretty.

613
00:36:48,600 --> 00:36:51,320
I mean when you're looking at it
in terms of do I need to pay for

614
00:36:51,360 --> 00:36:55,040
AI to help me do this?
Yeah, you there's not a lot that

615
00:36:55,040 --> 00:36:59,320
you need the AI to do for you in
order to perform those kinds of.

616
00:36:59,320 --> 00:37:01,160
Tasks.
But but Nick, I think it does

617
00:37:01,160 --> 00:37:05,520
make sense when kids come out of
college, I'm talking freshmen or

618
00:37:05,520 --> 00:37:08,600
even high schoolers, they're the
ones that are really going to

619
00:37:08,600 --> 00:37:10,600
push the envelope and we're
going to be forced to.

620
00:37:10,600 --> 00:37:14,680
You're going to get that kid
that's going to say, oh, well,

621
00:37:14,680 --> 00:37:18,160
you can do this, this and that.
We'll be like, oh, OK, I think

622
00:37:18,160 --> 00:37:20,080
that's the thing.
It's just not there yet.

623
00:37:20,280 --> 00:37:23,800
And we've been on such a
ludicrous speed with this stuff.

624
00:37:23,960 --> 00:37:26,280
We don't know.
We don't know, and I think it's

625
00:37:26,280 --> 00:37:27,880
just too fast.
And thank God there's people

626
00:37:27,880 --> 00:37:31,400
like you that want to know this,
because you're saving us from

627
00:37:31,400 --> 00:37:35,640
ourselves.
I'm curious how many people are

628
00:37:35,640 --> 00:37:39,520
using these tools indirectly and
don't even realize it.

629
00:37:39,840 --> 00:37:43,760
Because now and more and more is
being integrated into things we

630
00:37:43,760 --> 00:37:49,400
do on a normal basis, right from
the doctor's office to your car

631
00:37:49,400 --> 00:37:51,760
to everything.
So it's like, I understand

632
00:37:52,200 --> 00:37:56,480
they're not paying directly for
maybe an open AI, but what are

633
00:37:56,480 --> 00:38:00,760
they using where AI is being
slowly integrated into what

634
00:38:00,760 --> 00:38:03,760
they're already doing?
Like we have refrigerators now

635
00:38:03,760 --> 00:38:06,000
they use AI.
I'm curious about that part.

636
00:38:06,000 --> 00:38:08,600
Maybe the article addresses it,
maybe it doesn't, but I'll be

637
00:38:08,600 --> 00:38:10,280
interested in knowing what that
stat would be.

638
00:38:10,680 --> 00:38:13,960
Most people if they're Googling,
that's AI.

639
00:38:14,160 --> 00:38:16,240
They're.
Using AI about to say that

640
00:38:16,240 --> 00:38:19,440
predictive you just put in one
word and it starts.

641
00:38:19,840 --> 00:38:21,200
What did you mean this?
Did you mean that?

642
00:38:21,680 --> 00:38:25,400
Yep, exactly, exactly.
We're using it more than we

643
00:38:25,400 --> 00:38:27,280
think.
It's going to be interesting to

644
00:38:27,280 --> 00:38:31,880
see what we're because we feel,
I mean, I at least I feel, you

645
00:38:31,880 --> 00:38:34,000
know, we're at the best it could
be, right?

646
00:38:34,160 --> 00:38:38,080
AI is here and it's doing all
this stuff, but like, where is

647
00:38:38,080 --> 00:38:41,000
it going to go and how far is it
going to really go?

648
00:38:41,360 --> 00:38:43,520
I mean, again, that's not an
answer for right now.

649
00:38:43,720 --> 00:38:47,360
I, I keep going back to when you
first started, you and Nick and

650
00:38:47,360 --> 00:38:48,840
every day we would talk about
this.

651
00:38:49,040 --> 00:38:51,040
It's amazing.
The question is where is it

652
00:38:51,040 --> 00:38:54,080
going to go and how much is it
going to be invested in our

653
00:38:54,080 --> 00:38:57,080
lives, like Diamond said.
I'm not joking when I say this,

654
00:38:57,080 --> 00:39:00,920
but robots.
I believe that we will have AI

655
00:39:01,520 --> 00:39:07,160
operated robots in our lifetime.
I think every one of us here

656
00:39:07,400 --> 00:39:09,840
will see that.
We'll see it where it's a more

657
00:39:09,840 --> 00:39:14,560
commonly owned household
product, for lack of a better

658
00:39:14,560 --> 00:39:18,120
word, which I'm sure in the
future that will be considered,

659
00:39:18,400 --> 00:39:23,760
you know, insulting to the AI
race, right, to call them that.

660
00:39:23,760 --> 00:39:27,000
But the truth is, is, yes, I
think that we're going to see

661
00:39:27,000 --> 00:39:30,880
that more quickly than we
actually believe we will.

662
00:39:30,880 --> 00:39:33,640
I mean, I know we're seeing some
of it already, but I believe we

663
00:39:33,640 --> 00:39:37,160
will see it in more households
in the near future.

664
00:39:38,440 --> 00:39:40,280
Right.
So Will Smith will be right and

665
00:39:40,280 --> 00:39:43,680
they will go bad, and I'll be I.
I didn't say that just out of

666
00:39:43,680 --> 00:39:45,720
optimism.
I'm hoping that's not the case.

667
00:39:46,720 --> 00:39:49,840
For instance, I mean, there's a
lot of people that have the

668
00:39:49,840 --> 00:39:53,960
Roomba, the vacuum that knows
exactly where to go.

669
00:39:53,960 --> 00:39:57,560
There's even those I used to,
when I worked for Home Shopping

670
00:39:57,560 --> 00:39:59,240
Network, I used to sell them all
the time.

671
00:39:59,240 --> 00:40:03,280
So there's these virtual walls
that you can put up these little

672
00:40:03,480 --> 00:40:05,240
boundaries.
If you don't want it to go into

673
00:40:05,240 --> 00:40:07,000
the kitchen, you put up these
little boundaries.

674
00:40:07,240 --> 00:40:09,480
And it mines where you put these
boundaries.

675
00:40:09,840 --> 00:40:15,760
So it's just one little tiny
step for the AI to happen with

676
00:40:15,760 --> 00:40:18,440
that.
And I don't know, I'm trying to

677
00:40:18,440 --> 00:40:21,000
think where else it could go.
We're going to have assistance.

678
00:40:21,000 --> 00:40:25,240
We're going to have humanoid
looking robots that will be

679
00:40:25,240 --> 00:40:29,240
doing all of our chores for us,
running errands for us.

680
00:40:29,400 --> 00:40:32,200
It's driving the AI.
Sounds awesome to me.

681
00:40:32,280 --> 00:40:36,040
I'm sorry, it sounds great.
Taking you, taking the robot in

682
00:40:36,040 --> 00:40:39,720
the AI powered car.
I mean, yeah, I, I really think

683
00:40:39,720 --> 00:40:42,840
we're going to see a lot of this
as long as this, as long as this

684
00:40:42,840 --> 00:40:45,400
society and worlds hold holds
up.

685
00:40:45,840 --> 00:40:48,840
I think we will see that at some
point in the near future.

686
00:40:49,080 --> 00:40:51,520
And that also goes back to jobs
like, what are they going to be

687
00:40:51,520 --> 00:40:53,600
the new jobs that are going to
be lost?

688
00:40:53,640 --> 00:40:58,560
In exactly, yeah, what are what?
We'll have a lot of jobs lost, I

689
00:40:58,560 --> 00:41:01,920
think, and I think there are
going to be new types of jobs

690
00:41:01,920 --> 00:41:03,640
that we can't even fathom right
now.

691
00:41:03,920 --> 00:41:05,200
Pivot.
That's right.

692
00:41:05,240 --> 00:41:08,840
Yeah, OK, Listen, I want to keep
things moving and get back into

693
00:41:08,840 --> 00:41:11,360
some more podcasting content
creation stuff.

694
00:41:11,360 --> 00:41:14,760
Nick, do you feel like we've
covered this story and can we

695
00:41:14,760 --> 00:41:17,080
move on?
There's so much in that article

696
00:41:17,080 --> 00:41:19,200
I would recommend.
I think Mark put it in the chat

697
00:41:19,200 --> 00:41:21,720
or it'll be in the show notes,
but go check that out because

698
00:41:21,720 --> 00:41:25,120
there are a lot of interesting
tidbits inside that article.

699
00:41:25,360 --> 00:41:26,960
Yeah, we can move on.
OK, cool.

700
00:41:26,960 --> 00:41:28,480
Thank you, Nick.
Thanks for bringing that this

701
00:41:28,480 --> 00:41:32,720
morning.
Let's get to a few headlines.

702
00:41:32,960 --> 00:41:35,280
I mentioned this at the top of
the show.

703
00:41:35,560 --> 00:41:40,520
Spotify is in the news again.
They want Youtubers.

704
00:41:41,240 --> 00:41:46,680
They're offering big ad credits
and a new home for video.

705
00:41:47,160 --> 00:41:53,800
So their internal deck leaked to
the Angler and it reveals A

706
00:41:53,800 --> 00:41:58,640
strategic push into hosting
video content beyond video

707
00:41:58,640 --> 00:42:04,120
podcasts, signaling a full on
attempt to court top YouTube

708
00:42:04,120 --> 00:42:08,640
tubers and capture a bigger
share of the creator economy.

709
00:42:08,640 --> 00:42:11,240
This is pretty fascinating to
me.

710
00:42:11,720 --> 00:42:14,800
So first, some highlights from
the article.

711
00:42:15,080 --> 00:42:19,840
Aggressive shifts into video
that like I said, this leak, it

712
00:42:19,840 --> 00:42:23,280
urges creators to upload all
video content, not just

713
00:42:23,280 --> 00:42:27,080
podcasts, revealing its
intentions with monetization and

714
00:42:27,080 --> 00:42:29,520
incentive.
I should say with monetization

715
00:42:29,520 --> 00:42:34,320
incentives, Spotify is offering
money and marketing support,

716
00:42:34,760 --> 00:42:41,280
including up to $5000 in free ad
credit for new video creators.

717
00:42:41,280 --> 00:42:44,920
I don't I can't tell you where
to go yet cuz this is a leak.

718
00:42:45,400 --> 00:42:46,840
That's far less than 100
million.

719
00:42:46,880 --> 00:42:50,960
That is, and it's still a lot of
money for a lot of independent,

720
00:42:50,960 --> 00:42:53,840
especially new independent video
creators.

721
00:42:54,000 --> 00:42:58,080
These credits can be used in
Spotify Ads Manager to boost

722
00:42:58,080 --> 00:43:02,000
show visibility and engagement,
a major draw for creators

723
00:43:02,000 --> 00:43:05,960
looking to grow their audience.
And then they have creator

724
00:43:05,960 --> 00:43:11,360
migration in action.
So big name podcasters creators

725
00:43:11,360 --> 00:43:15,760
have already uploaded non
podcast video libraries landing

726
00:43:15,760 --> 00:43:21,960
in Spotify's podcast charts.
Spotify's disclosed a 44% year

727
00:43:21,960 --> 00:43:26,320
over year increase in video
watch time with over 70% of

728
00:43:26,320 --> 00:43:29,160
users consuming video in the
foreground.

729
00:43:29,600 --> 00:43:33,360
That statistic bothers me
because sure, there's going to

730
00:43:33,360 --> 00:43:38,120
be a big jump in the increase in
video watch time because adding

731
00:43:38,120 --> 00:43:38,880
video they're.
Going from.

732
00:43:39,000 --> 00:43:40,720
Nothing.
They're going from nothing that

733
00:43:40,720 --> 00:43:43,360
this is a a relatively new
feature, especially in the

734
00:43:43,360 --> 00:43:47,600
podcasting space of Spotify.
This is a newer feature.

735
00:43:47,600 --> 00:43:51,160
And when I say newer, I know
it's been around for at least a

736
00:43:51,160 --> 00:43:54,720
year now, I believe, maybe
longer, but still, yeah.

737
00:43:54,720 --> 00:44:00,000
So we're comparing from very few
videos to lots more videos,

738
00:44:00,200 --> 00:44:03,280
especially since they've been
pushing it so much to and

739
00:44:03,280 --> 00:44:06,200
pushing how important they
believe it is to have video.

740
00:44:06,720 --> 00:44:09,640
So sure, there's going to be a
44% increase.

741
00:44:09,640 --> 00:44:13,680
Sure, 70% of users are going to
consume video in the foreground.

742
00:44:13,720 --> 00:44:17,240
Duh.
And also another key piece of

743
00:44:17,240 --> 00:44:21,400
the article I found was that
with over 300 million users

744
00:44:21,400 --> 00:44:25,040
watching video podcasts on
Spotify versus YouTube's

745
00:44:25,040 --> 00:44:30,320
billion, Spotify is certainly,
in my opinion, looking to grab

746
00:44:30,840 --> 00:44:33,640
the YouTube audience and
creators.

747
00:44:33,640 --> 00:44:37,960
So with that, how tempting is it
'cause I know there are some

748
00:44:37,960 --> 00:44:42,360
people on this stage, some
people listening that don't like

749
00:44:42,600 --> 00:44:46,320
using Spotify to distribute
their content.

750
00:44:46,600 --> 00:44:49,800
Back to the similar question I
asked earlier of Nick with the

751
00:44:49,800 --> 00:44:53,240
would you take $100 million deal
to go work for somebody you

752
00:44:53,400 --> 00:44:57,880
don't jive with?
How tempting does $5000 in free

753
00:44:57,880 --> 00:45:00,200
Spotify credit sound to you as a
creator?

754
00:45:00,200 --> 00:45:03,720
Would you, would you move to
that platform?

755
00:45:03,720 --> 00:45:05,240
Sid says no.
Why not Sid?

756
00:45:05,920 --> 00:45:09,840
Just not a Spotify person.
I don't listen on Spotify.

757
00:45:09,840 --> 00:45:13,640
I don't go to Spotify.
I don't even literally go even

758
00:45:13,640 --> 00:45:16,840
check out the stats of my show
on Spotify because my people

759
00:45:16,840 --> 00:45:18,560
that listed on Spotify is really
low.

760
00:45:18,560 --> 00:45:22,120
So I don't even go and stack up
the stats there.

761
00:45:22,160 --> 00:45:28,960
So $5000 is not going to get me
to start creating content

762
00:45:29,520 --> 00:45:33,880
specifically for Spotify when
it's a not an app that I use.

763
00:45:34,240 --> 00:45:37,000
OK.
And you currently to distribute

764
00:45:37,000 --> 00:45:39,640
your content, you're using Buzz
Sprout if I'm not mistaken,

765
00:45:39,640 --> 00:45:41,240
right?
Yes, correct.

766
00:45:41,240 --> 00:45:43,240
We just upload it to Buzz Sprout
and it sends it to all the

767
00:45:43,240 --> 00:45:44,000
places.
Yep.

768
00:45:44,480 --> 00:45:46,320
OK.
And to be clear, I mean, that is

769
00:45:46,320 --> 00:45:51,400
what one way, that's one way I
believe you could get this $5000

770
00:45:51,400 --> 00:45:53,360
credit if you were to switch
from Buzz Sprout.

771
00:45:53,360 --> 00:45:55,720
I just want to make it clear.
Doesn't mean you have to be a

772
00:45:55,720 --> 00:45:58,960
Spotify user.
It just means you'd have to use

773
00:45:59,120 --> 00:46:02,040
Spotify for creators to
distribute your content.

774
00:46:02,720 --> 00:46:05,040
That's how they're offering the
five grand.

775
00:46:05,040 --> 00:46:10,280
Although again, I don't see like
a, a special link to where to go

776
00:46:10,280 --> 00:46:13,080
to take advantage of that.
And I think that's just because

777
00:46:13,080 --> 00:46:15,560
this is currently still part of
a leak.

778
00:46:15,560 --> 00:46:18,560
I don't think it's something
that has at least publicly

779
00:46:18,560 --> 00:46:20,360
rolled out yet, as far as I
know.

780
00:46:20,760 --> 00:46:24,360
To begin with, this little
statement with over 300 million

781
00:46:24,360 --> 00:46:30,120
users watching video podcasts on
Spotify versus the YouTube's

782
00:46:30,120 --> 00:46:35,400
billion, Spotify looks to crack
loose attention from incoming.

783
00:46:35,400 --> 00:46:40,120
Now it feels weird to me that,
number one, I'm not part of a

784
00:46:40,120 --> 00:46:44,560
number of 300 million, and it
feels even more weird to me that

785
00:46:44,560 --> 00:46:49,680
I'm not part of a billion people
'cause I don't watch podcasts, I

786
00:46:49,680 --> 00:46:51,440
listen to them.
So.

787
00:46:51,440 --> 00:46:55,000
But you use YouTube for you
watch other things or?

788
00:46:55,000 --> 00:46:59,680
Oh, I do use YouTube, but this
says watching video podcasts.

789
00:47:00,040 --> 00:47:04,240
That's what it does that.
So it feels weird to say that

790
00:47:04,240 --> 00:47:07,600
I'm not part of 300 million or a
billion.

791
00:47:07,920 --> 00:47:11,560
That's the first thing.
My other thing is that obviously

792
00:47:11,920 --> 00:47:17,640
Spotify is making a play to be
YouTube's like #1 competitor.

793
00:47:18,080 --> 00:47:23,040
And I mean, they keep acquiring
all of these companies and

794
00:47:23,240 --> 00:47:28,240
gobbling them up.
My only hope is that when they

795
00:47:28,240 --> 00:47:33,200
do get to a point where they are
neck and neck with YouTube, that

796
00:47:33,200 --> 00:47:36,560
they don't call everything
Spotify.

797
00:47:37,120 --> 00:47:39,520
Like the one of the big problems
that I have with YouTube is

798
00:47:39,720 --> 00:47:43,200
YouTube Music, YouTube proper
YouTube standard YouTube this

799
00:47:43,360 --> 00:47:48,320
YouTube that they need a little
bit of some kind of difference

800
00:47:48,320 --> 00:47:52,080
in their names, like, you know,
something something different

801
00:47:52,400 --> 00:47:56,440
because it's very, very
confusing to old people to old

802
00:47:56,480 --> 00:48:00,920
people.
I don't think just old people.

803
00:48:00,920 --> 00:48:03,640
I'm sure that that can get
confusing.

804
00:48:04,080 --> 00:48:08,920
Yes, I'm very curious to see how
Spotify evolves, if this is the

805
00:48:08,920 --> 00:48:11,720
direction they're going in.
I always say there is a place

806
00:48:11,720 --> 00:48:14,840
for audio too, and I think that
that's not going anywhere.

807
00:48:14,840 --> 00:48:19,200
I think Spotify will continue to
offer audio content, but I'm

808
00:48:19,200 --> 00:48:21,840
just very curious to see where
it goes from here.

809
00:48:22,560 --> 00:48:28,560
So to be continued, and I want
to go DRT back to you and

810
00:48:28,560 --> 00:48:31,120
discuss a little bit with the
last several minutes.

811
00:48:31,120 --> 00:48:36,720
We've got here this new trend
report and some of the findings

812
00:48:36,880 --> 00:48:40,240
that are in there.
So some of you might know the

813
00:48:40,240 --> 00:48:44,320
name Jeremy Inns.
He is a one of the leading

814
00:48:44,400 --> 00:48:46,760
podcasting, what would you call
them?

815
00:48:46,760 --> 00:48:49,120
Leaders, gurus.
I'm not quite sure what the word

816
00:48:49,120 --> 00:48:50,040
is.
OK.

817
00:48:51,080 --> 00:48:55,280
And I've taken a couple of his
courses to be to be perfectly

818
00:48:55,280 --> 00:48:58,240
honest.
And so every year he comes out

819
00:48:58,240 --> 00:49:01,520
with the training.
Whose courses hasn't Dr. taken?

820
00:49:01,520 --> 00:49:04,760
That's what I want to know.
That's the that's the more

821
00:49:04,760 --> 00:49:06,800
interesting question.
I'm starting a course.

822
00:49:07,080 --> 00:49:09,760
I'm actually starting a course
so Dion can take it.

823
00:49:09,800 --> 00:49:11,880
Yeah, hey, sign me up.
Sign me up.

824
00:49:13,880 --> 00:49:17,560
Sorry, keep going.
The podcast Marketing Trends

825
00:49:17,560 --> 00:49:20,640
report is something that he
comes out with every single

826
00:49:20,640 --> 00:49:23,280
year.
And I'm telling you, I was

827
00:49:23,280 --> 00:49:25,560
thinking about it this morning
as we were gathering news.

828
00:49:25,960 --> 00:49:30,680
So the next time that he makes a
call for, you know, please,

829
00:49:30,880 --> 00:49:32,800
please fill out this
questionnaire.

830
00:49:33,080 --> 00:49:36,200
I think we need to make, you
know, do a drive for him to make

831
00:49:36,200 --> 00:49:40,120
sure that all our listeners do
because your voice is truly can

832
00:49:40,120 --> 00:49:43,360
be heard in these numbers that
he comes up with.

833
00:49:44,200 --> 00:49:47,920
So the podcasting Marketing
trend report 2025 is out and

834
00:49:47,920 --> 00:49:51,880
there are a lot there's a lot in
here for creators to pay

835
00:49:51,880 --> 00:49:55,320
attention to.
The report digs into podcasts

836
00:49:55,440 --> 00:49:59,840
that are growing, how people are
using video, and what's actually

837
00:49:59,840 --> 00:50:03,720
working for creators right now.
You'll find real data on

838
00:50:03,720 --> 00:50:08,680
downloads, details on budgets,
and solid ideas for connecting

839
00:50:08,680 --> 00:50:10,520
with your audience if you want
to.

840
00:50:10,960 --> 00:50:14,800
If you want a clear look at the
current podcasting landscape,

841
00:50:15,120 --> 00:50:19,240
this report delivers new
insights and practical takeaways

842
00:50:19,640 --> 00:50:23,520
for the year ahead.
So this is broken down.

843
00:50:23,680 --> 00:50:25,960
Mark broke this down for me.
And Mark, you and I are going to

844
00:50:25,960 --> 00:50:28,400
ping pong through this.
OK, no problem.

845
00:50:28,720 --> 00:50:31,920
OK, so the number one thing is
growth patterns.

846
00:50:32,120 --> 00:50:36,240
Who's winning and who isn't.
Now the key points of this one

847
00:50:36,240 --> 00:50:41,680
is over 1/2 of podcasts saw a
drop in downloads over a year.

848
00:50:42,040 --> 00:50:47,840
Smaller shows sometimes grew
while bigger ones struggle.

849
00:50:47,840 --> 00:50:51,080
And just to cut you off real
quick, that was over half of

850
00:50:51,080 --> 00:50:53,960
podcasts saw a drop in downloads
year over year.

851
00:50:54,600 --> 00:50:58,400
Right, year over year.
And the second highlight is

852
00:50:58,400 --> 00:51:03,120
median downloads increased
slightly, but this hides the

853
00:51:03,120 --> 00:51:06,360
most growth.
But this hides that most growth

854
00:51:06,360 --> 00:51:09,440
was among smaller shows, not the
big ones.

855
00:51:10,320 --> 00:51:12,800
Yeah.
So that's interesting that

856
00:51:13,440 --> 00:51:16,840
there's really, the smaller
shows grow, the bigger ones

857
00:51:16,840 --> 00:51:19,840
don't as much.
I guess that you could make the

858
00:51:19,840 --> 00:51:22,440
argument that it's just because
the IT is a new show.

859
00:51:22,440 --> 00:51:26,160
So if they're properly getting
the word out there, they'd

860
00:51:26,160 --> 00:51:29,920
probably have a big rush to that
new show.

861
00:51:30,320 --> 00:51:34,840
And yeah, as the shows go on and
on, then it starts to plateau at

862
00:51:34,840 --> 00:51:36,720
some point.
That seems to be the current

863
00:51:36,720 --> 00:51:38,120
trend, yeah.
Right.

864
00:51:38,120 --> 00:51:41,160
So Mark, you just mentioned at
the top of the show that we are

865
00:51:41,160 --> 00:51:42,760
now on the charts number.
What?

866
00:51:42,920 --> 00:51:45,240
What did you say?
I think it's around 4243.

867
00:51:45,800 --> 00:51:48,640
OK.
So how do you measure knowing

868
00:51:48,640 --> 00:51:51,760
that, how do you measure podcast
success for your own show?

869
00:51:52,400 --> 00:51:54,680
There's a lot of different
criteria that can kind of.

870
00:51:55,000 --> 00:51:57,320
Get.
I do think that looking at

871
00:51:57,320 --> 00:52:01,000
download numbers is part of it.
I just don't.

872
00:52:01,480 --> 00:52:04,040
And I want to make it clear, I
don't think that they are the

873
00:52:04,040 --> 00:52:06,960
only thing to.
Pay attention to yeah.

874
00:52:07,160 --> 00:52:10,200
Because I'll tell you, yes, I
get the dopamine hit, I get the

875
00:52:10,200 --> 00:52:15,080
rush, seeing the hundreds and
hundreds of downloads some of

876
00:52:15,080 --> 00:52:18,000
our recent episodes are getting
these days.

877
00:52:18,640 --> 00:52:22,720
And one of the next things I do
once I get that little dopamine

878
00:52:22,720 --> 00:52:26,600
hit is I go and I look at
retention and I look at these

879
00:52:26,600 --> 00:52:30,320
episodes that people are
downloading and seeing like, OK,

880
00:52:30,320 --> 00:52:32,080
so great that they're
downloading these.

881
00:52:32,080 --> 00:52:36,480
Are they actually listening?
And yes, it looks like those

882
00:52:36,480 --> 00:52:41,200
episodes, people are consuming
at least half or more of them.

883
00:52:41,600 --> 00:52:44,440
So that's great to hear.
And there is what, oh, and also

884
00:52:44,440 --> 00:52:47,720
what I'm noticing how I'm
measuring the success is that

885
00:52:48,040 --> 00:52:53,080
now on Spotify, people can leave
comments and the, these, you

886
00:52:53,080 --> 00:52:56,840
know, especially the Blues Clues
episode we did last week, more,

887
00:52:56,840 --> 00:53:00,160
I'm getting more and more
comments on those episodes.

888
00:53:00,160 --> 00:53:02,800
So that's a good sign that
people are listening, especially

889
00:53:02,800 --> 00:53:05,760
'cause I can tell from some of
the comments, like they're

890
00:53:05,760 --> 00:53:09,320
addressing specific things we
discussed throughout the

891
00:53:09,320 --> 00:53:12,160
episode.
So it's a, it's a good sign that

892
00:53:12,160 --> 00:53:15,960
yes, that people are actually
hitting play and then sticking

893
00:53:15,960 --> 00:53:17,400
around.
So those are just some of the

894
00:53:17,400 --> 00:53:19,480
ways I would measure it.
Right.

895
00:53:20,680 --> 00:53:23,280
I'll take the next one Dr.
because I want to try to get

896
00:53:23,280 --> 00:53:27,640
through most of these if we can.
Yeah, I know we only have a few

897
00:53:27,640 --> 00:53:32,800
minutes left, but then this is
on video and YouTube talking

898
00:53:32,800 --> 00:53:35,280
about it being an untapped
growth engine.

899
00:53:35,320 --> 00:53:39,200
Hard to believe it would be
untapped considering how popular

900
00:53:39,240 --> 00:53:44,680
it is, but nearly 50% of podcast
consumption now happens on video

901
00:53:44,680 --> 00:53:48,720
platforms according to Jeremy's
study, especially on YouTube.

902
00:53:49,000 --> 00:53:52,200
YouTube view time.
However, this is that retention

903
00:53:52,200 --> 00:53:54,920
I was just talking about.
This is something important to

904
00:53:54,920 --> 00:53:59,320
focus on.
YouTube view time averages 7 1/2

905
00:53:59,320 --> 00:54:05,960
minutes per session, compared to
24 minutes for audio.

906
00:54:06,320 --> 00:54:09,800
Yet many podcasters still don't
optimize for video, and maybe

907
00:54:09,800 --> 00:54:12,800
that's why, right?
Maybe that's a reason because

908
00:54:13,360 --> 00:54:17,440
I'm not going to rush to do
heavy editing, heavy post

909
00:54:17,440 --> 00:54:22,720
production on say, a 30 minute
video if on average people are

910
00:54:22,720 --> 00:54:25,800
only watching for 7 minutes or
so.

911
00:54:26,800 --> 00:54:31,160
That seems like a lot of work or
a lot of money if you're going

912
00:54:31,160 --> 00:54:35,080
to pay somebody to do it.
We're only 7 1/2 minutes of

913
00:54:35,080 --> 00:54:37,640
watch time.
Now, granted, this is an overall

914
00:54:37,640 --> 00:54:40,240
average, so that's going to vary
depending on your target

915
00:54:40,240 --> 00:54:46,440
audience for sure, but it is a
pretty common average across the

916
00:54:46,440 --> 00:54:48,280
board, so it's something to
think about.

917
00:54:48,840 --> 00:54:52,440
Most creators spend very little
time on things like YouTube

918
00:54:52,440 --> 00:54:55,680
thumbnails and video titles.
That was another key point.

919
00:54:56,760 --> 00:54:59,240
This is shocking to me.
Yeah, and those are probably,

920
00:54:59,240 --> 00:55:02,640
and I'm telling you if you
change those on the fly, if you

921
00:55:02,640 --> 00:55:06,240
have a video that you are just
certain or content that you are

922
00:55:06,240 --> 00:55:10,600
certain it is quality and your
target audience would eat that

923
00:55:10,600 --> 00:55:14,360
up, go play with the thumbnail,
change it, Go play with the

924
00:55:14,360 --> 00:55:17,160
title, change it and see if it
happens.

925
00:55:17,160 --> 00:55:22,280
I have done this countless times
and more times than not I see a

926
00:55:22,280 --> 00:55:26,480
spike after I make that change.
It does make a difference.

927
00:55:27,160 --> 00:55:30,600
It does make a difference.
I'm now outsourcing all of my

928
00:55:30,600 --> 00:55:34,400
YouTube stuff from my clients
and ever since we started with

929
00:55:34,400 --> 00:55:36,840
her the she's doing the
thumbnails, she's doing

930
00:55:36,840 --> 00:55:38,640
everything.
Yeah, and I'm going to keep it

931
00:55:38,640 --> 00:55:41,320
going.
This section here, Marketing

932
00:55:41,320 --> 00:55:45,360
muscle versus budget paradox.
Here's some of the key points in

933
00:55:45,360 --> 00:55:47,520
this area.
High Growth podcast reported the

934
00:55:47,520 --> 00:55:49,840
lowest monthly marketing
budgets.

935
00:55:50,000 --> 00:55:53,400
Big spenders didn't always see
bigger results.

936
00:55:54,000 --> 00:55:57,760
Also shows that spent more time
and money didn't necessarily

937
00:55:57,760 --> 00:56:01,240
grow faster.
Sometimes the opposite.

938
00:56:01,680 --> 00:56:05,840
And efficiency and strategic
focus matter more than simply

939
00:56:05,840 --> 00:56:09,240
throwing money at marketing.
Yeah, that's basically summing

940
00:56:09,240 --> 00:56:12,560
up what we're saying here.
Really fascinating to me that

941
00:56:12,720 --> 00:56:16,040
people are putting more money
into the shows, more time, but

942
00:56:16,040 --> 00:56:18,560
it doesn't necessarily equate to
more.

943
00:56:18,800 --> 00:56:21,520
More audience, more view time,
etcetera.

944
00:56:21,920 --> 00:56:24,520
I'll end it here with audience
research and strategy.

945
00:56:24,760 --> 00:56:28,920
The biggest shows have about
twice as many one-on-one

946
00:56:28,920 --> 00:56:32,160
conversations with listeners,
but it's still less than you'd

947
00:56:32,160 --> 00:56:34,960
expect.
And just to be clear, that is

948
00:56:34,960 --> 00:56:40,200
literally the host or the people
working on the shows actually

949
00:56:40,200 --> 00:56:44,640
reaching out and connecting with
speaking with their audience

950
00:56:44,640 --> 00:56:48,160
directly.
One one-on-one unique show

951
00:56:48,160 --> 00:56:52,080
concept in quotes was cited as
the most important factor for

952
00:56:52,080 --> 00:56:54,680
growth.
While show packaging, also in

953
00:56:54,680 --> 00:56:57,240
quotes, was often the weakest
part.

954
00:56:57,880 --> 00:57:01,120
Shows that regularly connect
with their audience seem to have

955
00:57:01,200 --> 00:57:04,560
an advantage.
Keep that in mind, please.

956
00:57:05,080 --> 00:57:08,080
So when you're thinking about Oh
yeah, Mark is because I know I

957
00:57:08,080 --> 00:57:11,080
talked about this, Mark.
Mark encourages that one,

958
00:57:11,080 --> 00:57:15,200
one-on-one connection.
Reach out to those listeners,

959
00:57:15,200 --> 00:57:19,120
those viewers that are
commenting on your content, send

960
00:57:19,120 --> 00:57:22,240
them Adm thank them for it.
It's such a waste of time.

961
00:57:22,240 --> 00:57:24,200
It's not.
It makes a difference.

962
00:57:24,200 --> 00:57:29,200
This study shows an overwhelming
response to the biggest shows

963
00:57:29,640 --> 00:57:32,840
having twice as many one-on-one
conversations with their

964
00:57:33,040 --> 00:57:35,800
audiences.
Consider doing that.

965
00:57:35,800 --> 00:57:38,560
It does make a difference.
It means a lot.

966
00:57:38,560 --> 00:57:44,200
Once you can convert a listener
into a raging fan, they're going

967
00:57:44,200 --> 00:57:47,200
to go and spread the word, share
it with more people.

968
00:57:47,200 --> 00:57:51,040
And part of that recipe is to
reach out to them individually.

969
00:57:51,800 --> 00:57:55,480
OK, so we're back tomorrow at
7:00 AM Eastern Time.

970
00:57:55,480 --> 00:57:58,520
We're going to be, if you
recall, I asked you yesterday.

971
00:57:58,520 --> 00:58:01,520
So keep thinking about this.
What are some of the things in

972
00:58:01,520 --> 00:58:07,560
your life over your time that
you've said yes to that's gotten

973
00:58:07,560 --> 00:58:10,640
you to where you are today?
Especially in your podcasting

974
00:58:10,640 --> 00:58:12,560
journey?
What are the things that

975
00:58:12,680 --> 00:58:18,560
happened on your timeline that
you said yes to or no to that

976
00:58:18,560 --> 00:58:22,960
brought you here today, that got
you put you in this room on this

977
00:58:22,960 --> 00:58:26,520
show, whatever it is, putting
out podcasts regularly.

978
00:58:27,160 --> 00:58:29,280
What did you say yes to?
What did you say no to?

979
00:58:29,280 --> 00:58:30,880
Bring it.
Tomorrow morning we're going to

980
00:58:30,880 --> 00:58:33,920
talk about it.
I think it will be a fascinating

981
00:58:33,960 --> 00:58:36,960
conversation and I'm looking
forward to hearing what you have

982
00:58:36,960 --> 00:58:40,400
to say.
So until tomorrow, make it a

983
00:58:40,400 --> 00:58:42,600
great day.
Everybody take care.