320 - Sponsorship Stress & the Truth About 'Explicit' Tags

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Good morning podcasting morning
chat.

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Today is Tuesday, June 10th,
2025 and today the tables turn

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as I open up about sponsor
struggles for the Empowered

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Podcasting Conference.
Then we dive into whether the

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explicit tag could be holding
your podcast back.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
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podcast, please share this
episode with a fellow podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
I am your host Mark Ronic and on

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stage with me currently we have
Dr. Faye, Nick Naulback,

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Jonathan Howard and producer
Ashley Feller is on stage with

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us.
Thanks to those of you joining

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us bright and early this morning
live on Clubhouse and

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potentially I haven't looked yet
live on YouTube.

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I think maybe we have one person
on YouTube so far and that's OK.

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I don't really publicize it.
I'll be.

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There.
Oh, well, thank you, Dr.

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Appreciate that.
So thank you for bearing with me

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Yesterday, kind of a last minute
call decided to cancel the show.

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I wasn't really feeling well.
And admittedly, both mentally

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and physically, but more so
physically, I think is really

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what pushed it over the edge for
me to decide.

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Yeah, it's maybe not, although
it was a bit of a struggle.

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Dr. Could tell you whether or
not I could make that call.

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Oh, my goodness.
Mark Ronick, you crack me up.

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Why?
Because it was such a dilemma.

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Going back and forth.
We we do everything on DM, on

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messenger, going back and forth.
And it was the oh, maybe I

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should.
And then the next.

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No, I'll go off it.
No, I'm gonna wait.

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I'm gonna look at mailbag.
No, wait.

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OK.
I don't feel good.

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What I can't, It was going back
and forth.

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I'm trying to keep up with you.
As soon as I answer one message,

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it was a change of mind.
So.

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Yes, welcome to my world.
Yes.

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And then I asked the question.
Do you remember what the

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question was?
I remember vaguely, like I

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remember why it.
I remember it was the thing that

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made me say, yeah, I'm going to,
I'm going to cancel it, but I

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can't remember what it was.
The question was why is it that

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you aren't allowed to get sick?
Yes, yeah.

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And it's a fair question.
And I think I get caught up in

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the strategies sometimes, Like I
think many other people who

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listen to this can sometimes get
caught up in the strategies.

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And my thought process was,
well, look, I took two weeks off

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in May.
Granted, the show went on and I

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felt guilt.
I felt guilt about walking away

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from the show, especially last
minute.

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The strategy being consistency,
right?

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And I felt like if I'm not
showing up consistently enough

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on this day-to-day show, it's
not going to do do well for the

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show.
It's not.

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People are going to give up on
it.

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People aren't going to listen.
They're going to forget about it

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if I start being too
inconsistent.

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Yeah, well, the difference
between this show and our

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clients show because all of my
clients are one weekers or maybe

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even twice a monthers.
And I think most of your clients

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are one weekers.
And it's just that it's that

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every single day of showing up.
I mean, you aren't.

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I know we want you to believe
that you're Superman, but you

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know Superman has to take off
his Cape every now and then,

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dude.
Well, we'll see when that movie

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comes out in July if that's the
case, which I'm really excited

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about anticipating.
Yeah, you're right.

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I see Sid Meadows has joined us,
which I'm surprised to see.

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Sid is at a conference, not
podcasting related.

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And I thought, Sid, I thought
you were.

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I'm not dodging, by the way.
I'll get back to it.

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But Sid, I thought you were not
going to be able to make it

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until Thursday.
Good morning.

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Good morning everyone.
I am exhausted.

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Do you?
Sound dead?

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I'm exhausted and so usually we
walk in the morning, my friends

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and I walk in the morning and we
decided no walk today and so I

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am on a meandering stroll with
my coffee just so I can get

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outside for a few minutes before
I get dressed.

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And so I thought since I'm not
walking with my friends and

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talking business stuff, I
thought I would come hang out

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with you guys so for a few
minutes.

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So that's why I'm here.
I'm glad that you're here, glad

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we can keep you company, glad
that you are still getting,

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getting outdoors, especially at
conferences because I get it,

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conferences otherwise if we're
not conscious, if we're not

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making that conscious decision
of getting outside, we'll never

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see the light of day other than
through some windows here and

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there.
So I think that's awesome that

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you're doing that anyway.
And funny, I feel like maybe the

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universe put it in your head to
show up cuz I even was telling

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Dr. that there was something I
also wanted to talk about today

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before we get to the mailbag.
Besides yesterday and me

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deciding to cancel last minute
cuz I wasn't feel feeling good.

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And as I said, mentally and
physically, physically I my

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stomach was really bothering me.
It's still kind of bothering me

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today.
And that was what really pushed

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it over the edge, really made me
struggle with whether or not we

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were going to do it.
And Les Dr. was sharing once she

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said, or isn't Mark Chronic
allowed to get sick too?

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That was a good cue for me to
say, yeah, OK, I I can, I can

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take the day.
But I was also thinking.

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So I was thinking you'd be a
good person to join us here for

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insights on that and insights on
my struggle, the mental part.

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And I was telling DRI was
debating whether to to share it

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and why not, right?
I encourage everyone to be real,

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be authentic, share some of your
stuff.

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And being that I share a lot
with you about the conference,

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that's where I'm struggling
right now because we don't have

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a single sponsor.
And it's not that we haven't

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been trying.
We've been trying all year long

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and we have yet to secure a
paying sponsor.

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And it's freaking me out.
I'm just going to admit it.

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It's freaking me out because we
had some last year at this time

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of the, at this phase of the
planning and I got none.

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And that's a little scary
because it means one of two

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things.
It means it's all coming out of

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my pocket.
And again, if I'm being real,

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business hasn't been great for
me this year.

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So it's a little scary or option
B is to cancel it, which I just

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can't even, I can't even fathom.
I think that the weight of it

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all was getting to me as well
yesterday and maybe that's why

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my stomach isn't feeling great
either.

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I believe that mental health can
be attached to gut health and

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actually is.
I do believe that.

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So that's behind yesterday and
I'm not sure what to do about

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it.
We've been like I said it, it's

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not that we haven't been trying
to get sponsors.

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I've been at it and still have
some calls with sponsors.

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I had, we had a call yesterday
with a potential sponsor who

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basically going into it said,
you know, we don't really have a

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budget set to do this this year.
And it's not the most ideal

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audience for them, the audience
that's coming to Empowered

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Podcasting.
So it's not a perfect match.

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So to ask them to be a title
sponsor would be asking a lot

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and we're hoping maybe they'll
buy into something else as

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opposed to just be as opposed to
a title sponsorship so that you

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can sponsor individual things
that are going on at the event

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or items that are at the event.
Fingers crossed on that because

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again, I any sponsorship money
at this point is going to be

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really helpful.
It's scary.

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So what?
Thank you for sharing that.

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And I can imagine that pressure
that you're feeling in order to

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get the right sponsors, right.
Can I ask you a couple of

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tactical questions?
Sure.

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How many sponsors are you trying
to get and how much money are

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you trying to, let's call it
raise?

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Like how much money are you
trying to raise?

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How much money I'm raising?
It would be ideal to raise

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between 10 and 15 grand, which
would essentially help me cover

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the costs.
It's not really about profiting.

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OK.
So you got a target and you

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don't necessarily care about the
number of sponsors, correct,

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Just as long as you get to that,
to the dollar amount?

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Correct.
And what's been the push back

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that you've gotten from the
people that you talked to

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already?
If you've been talking to people

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for several months and stuff
like what's been the the why,

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I'm not being a push back.
Some of it has been.

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It's not in our budget.
We didn't plan for it, so we

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don't have that earmarked and we
can't pull funds from elsewhere.

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And as the event gets closer,
it's also about timing now.

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So those are the main two
factors.

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OK.
Budget, overcoming budget

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constraints is not something
that can easily be overcome,

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right?
Because a lot of these

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corporations put their budgets
together years in advance and

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they are year in advance, sorry.
And then they earmark it for

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certain things.
And so you're coming in likely

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well into their budget.
So I can understand that.

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I mean, is there a way to
overcome it?

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Probably, if we think about it,
we could probably try to owe us

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on that budget hurdle timing,
meaning the timing of the event

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isn't working for them or the
timing of your ass.

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Does it look into them?
Yeah.

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It's the timing of the event at
this point between now, you

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know, it's only what, almost
four months, a little less than

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four months away.
And I think it's just, yeah, I

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think they're just having
trouble coordinating it at this

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point.
I would also reframe that to say

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it's four months away.
We got plenty of time agreed,

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right.
So there's there's still plenty

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of time to raise money.
And so I think if we can figure

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out the how to overcome some of
the the no hurdles, maybe it's

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reducing the size of the
package, right?

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Maybe it's changing up what they
get right.

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Maybe it's leaning into more of
finding sponsors that address

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the needs of this audience
that's here today, right?

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That, you know, because what
they want to know is that they

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either going to get some kind of
brand awareness that's going to

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drive a customer to them.
Like that's they're looking for

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us to figure out how we're going
to buy or how they're going to

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get us to buy from them, right,
to make it even more worthwhile.

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So I'll put some thoughts on it,
Mark, and see if I can't give

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you some feedback.
I would love it if you'd send me

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a list of the people that you've
talked to as well, right?

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But I, I just believe there's a
way to overcome everything.

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And so my encouragement to you
would be to not let this get you

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down, to let this fuel you to
keep moving forward, right?

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And to figure to be creative
with the solutions, to be

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creative with the ideas, maybe
change up the packages, maybe

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don't try to get one, you know,
flagship sponsor.

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But don't let this discourage
you.

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Let this encourage you to keep
moving forward to create an

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event that you know is impactful
and meaningful not just for you,

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but for the community of
podcasters that you impact every

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day.
Thank you, Sid.

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I will work hard on that of not
being discouraged and be feeling

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encouraged.
And yeah, any support from you

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or anybody?
Yeah, I appreciate that.

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I appreciate that help.
I appreciate that nudge and that

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reframe.
Yeah, Dr., go ahead.

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So my question is, last year
when you were four months away,

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where were you with sponsors?
How many had signed up?

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We had we had a man, I mean, I,
I have to actually go and look

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to give you a clear answer.
And we probably had three or

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four lined up already and maybe
raised at that point maybe like

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half of what we needed or so
that's all you needed.

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Dr. That's.
That's what I wanted to know.

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I'm sorry.
I'm on my way to the kitchen.

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Yeah, no problem.
Egg time.

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Yes, Jonathan, good morning.
Go for it.

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Good morning.
So the three or four that were

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sponsors last year, have we
approached them because they

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00:13:43,320 --> 00:13:47,160
should have it budgeted?
Yes, we have approached and one

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00:13:47,160 --> 00:13:49,600
of them I meet with early next
week.

228
00:13:49,720 --> 00:13:53,000
He's he scheduled it with me.
Another one.

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How do I put this where I'm not
calling anybody out?

230
00:13:58,560 --> 00:14:03,600
Another one was made through a
contact that's no longer a

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00:14:03,600 --> 00:14:09,680
contact for this event and it's
been hard to get them to connect

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00:14:09,680 --> 00:14:14,120
me with the original sponsor
connections there, if that makes

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00:14:14,120 --> 00:14:15,960
sense.
Yep, Yep.

234
00:14:16,400 --> 00:14:18,440
Yeah.
So we, we have tried to

235
00:14:19,120 --> 00:14:24,200
reconnect with last year's past
sponsors and so far and, and

236
00:14:24,200 --> 00:14:27,000
some we, we've been able to
connect with some we just

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00:14:27,000 --> 00:14:29,360
haven't.
And none have said, yeah, we'll

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00:14:29,360 --> 00:14:32,040
be back, which I don't get
because it was very successful

239
00:14:32,040 --> 00:14:34,480
last year.
But there are a couple to be

240
00:14:34,480 --> 00:14:38,320
fair that we haven't reached out
to yet that I will be reaching

241
00:14:38,320 --> 00:14:40,840
out to this week.
And I appreciate that reminder.

242
00:14:41,640 --> 00:14:43,320
But let's Crowdsource really
quickly.

243
00:14:43,320 --> 00:14:49,760
Name some brands that you would
like to sponsor the event and

244
00:14:49,760 --> 00:14:53,560
maybe somebody in this room
right now is connected some way

245
00:14:53,800 --> 00:14:55,880
to somebody at one of their
brands.

246
00:14:56,240 --> 00:14:57,840
Sure.
Well, first I'll give an example

247
00:14:57,840 --> 00:15:01,040
of somebody who I, I believe
we're very close to signing on

248
00:15:01,040 --> 00:15:05,080
just because of their enthusiasm
from our first call is

249
00:15:05,080 --> 00:15:08,800
Riverside.
So essentially software

250
00:15:08,800 --> 00:15:14,840
applications etcetera that are
very useful to podcasters.

251
00:15:14,840 --> 00:15:17,640
Another, so an example would be
of somebody who we haven't

252
00:15:17,640 --> 00:15:21,200
connected with yet that I think
would be a fine choice would be

253
00:15:21,200 --> 00:15:24,600
Buzz Sprout.
I think that's their target

254
00:15:24,600 --> 00:15:28,600
audience is the same in my
opinion, target audience as

255
00:15:28,600 --> 00:15:31,560
empowered podcasting,
independent podcasters, DIY

256
00:15:31,560 --> 00:15:35,720
podcasters, which some of those
can include hobbyists, some of

257
00:15:35,720 --> 00:15:38,720
those can include entrepreneurs,
some of those can include

258
00:15:38,960 --> 00:15:42,440
businesses.
And usually they are the people

259
00:15:42,440 --> 00:15:46,800
that are actually making the
shows themselves, doing it on

260
00:15:46,800 --> 00:15:49,200
their own.
And Bus Sprout tends to

261
00:15:49,240 --> 00:15:52,200
gravitate or at least their
audience grab it that an

262
00:15:52,200 --> 00:15:54,240
audience like that gravitates to
Bus Sprout.

263
00:15:54,240 --> 00:15:56,560
I should say all.
Right, keep going.

264
00:15:56,560 --> 00:16:00,720
Who else?
Another one would be an AI tool.

265
00:16:00,720 --> 00:16:06,120
Any type of AI tools out there
that are useful to content

266
00:16:06,120 --> 00:16:09,040
creators?
I think that would be a great

267
00:16:09,040 --> 00:16:12,200
match and go ahead said I was
going to say I'll pause.

268
00:16:12,200 --> 00:16:15,480
Well, no, I was just going to.
Yeah, well, I mean, Billy, just

269
00:16:15,480 --> 00:16:20,760
don't talk nonsense.
But but I think right there,

270
00:16:20,760 --> 00:16:24,320
that's highlighting maybe
possibly a roadblock is a

271
00:16:24,320 --> 00:16:28,000
definitive list of target
companies like name them like

272
00:16:28,000 --> 00:16:30,040
boom, boom, boom, boom.
These are the people.

273
00:16:30,360 --> 00:16:33,360
And maybe that's what we could
help you with is everybody reach

274
00:16:33,360 --> 00:16:37,000
out to Mark with the send an
e-mail or DM or something with

275
00:16:37,000 --> 00:16:40,240
the name of a company that you
use in part of your production

276
00:16:40,240 --> 00:16:43,400
or part of your process that
gives him a list that maybe he

277
00:16:43,400 --> 00:16:46,320
hasn't thought about a company
that could potentially be

278
00:16:46,320 --> 00:16:49,520
interested in sponsoring, right?
So I think that might be a

279
00:16:49,520 --> 00:16:54,240
really good way to get you a a
more definitive list Mark.

280
00:16:54,520 --> 00:16:56,960
I think that's totally fair,
Agreed.

281
00:16:57,120 --> 00:17:01,160
And I'm going to do that today.
By the way, Dan in the chat says

282
00:17:01,280 --> 00:17:06,079
maybe my math is off, but $200 a
a ticket at 200 people, that's

283
00:17:06,079 --> 00:17:09,560
40K.
So Dan, yes, in theory you are

284
00:17:09,560 --> 00:17:11,800
correct, Sir.
Your math is not off.

285
00:17:12,440 --> 00:17:16,920
And as we learned last year, and
I'm hoping that's just the trend

286
00:17:16,920 --> 00:17:20,359
this year, we haven't had many
people sign up yet.

287
00:17:20,400 --> 00:17:24,720
It took people till, I'll just
call it the last minute for

288
00:17:24,720 --> 00:17:28,680
people to sign up.
And if and when they do, I don't

289
00:17:28,680 --> 00:17:31,200
get that money until after the
event.

290
00:17:31,520 --> 00:17:35,400
So it's just still creates a bit
of a challenge for me to have to

291
00:17:35,400 --> 00:17:37,920
put the money up front.
And that's the other

292
00:17:38,000 --> 00:17:41,120
discouraging thing that I'm
dealing with right now is not

293
00:17:41,120 --> 00:17:43,400
seeing those ticket sales come
through.

294
00:17:43,760 --> 00:17:46,080
And again, that's it is what
happened last year.

295
00:17:46,080 --> 00:17:50,680
So I'm not panicked, but it's
something that I clearly feel

296
00:17:50,680 --> 00:17:55,400
like I can't depend on as far as
helping to fund the event.

297
00:17:55,760 --> 00:17:58,560
And God willing, we get 200
people there and then we have

298
00:17:58,560 --> 00:18:00,640
that kind of budget.
Then we can really open the

299
00:18:00,640 --> 00:18:04,320
floodgates and put put in place
some of the plans that we have

300
00:18:04,320 --> 00:18:06,840
to make the event bigger and
quote UN quote, better.

301
00:18:07,400 --> 00:18:10,440
Billy, welcome to the stage.
What did you want to add?

302
00:18:10,640 --> 00:18:13,720
What's not Mark?
Well, I love this topic of

303
00:18:13,720 --> 00:18:19,760
sponsorship stuff, and so I was
going to make a recommendation

304
00:18:19,760 --> 00:18:22,000
to go check out some other
podcasts.

305
00:18:22,000 --> 00:18:23,800
I wish, I'm sure you've done
this, but go check out some

306
00:18:23,800 --> 00:18:27,120
other podcasting events.
They always love to put that

307
00:18:27,120 --> 00:18:30,680
little sponsor list on there.
And I go check out those

308
00:18:30,680 --> 00:18:33,760
sponsors because I know that
they've already sponsored a

309
00:18:33,760 --> 00:18:37,240
podcast event.
And I can say that I can say,

310
00:18:37,240 --> 00:18:40,920
hey, look, I know you guys do
pod fast in a podcast Expo or

311
00:18:40,920 --> 00:18:44,400
you do podcast movement, yada,
yada.

312
00:18:44,720 --> 00:18:47,400
I'm looking, I got another event
maybe you'd be interested in.

313
00:18:47,440 --> 00:18:51,520
So that might be if you're
looking for potential sponsors,

314
00:18:52,080 --> 00:18:54,200
that's half the battles figuring
that out.

315
00:18:54,200 --> 00:18:56,080
So.
That's a great call.

316
00:18:56,080 --> 00:18:58,480
That might be good.
Yep, that's definitely good.

317
00:18:58,480 --> 00:19:00,560
Thank you, Billy.
By the way, you could always.

318
00:19:00,560 --> 00:19:03,240
Call Billy Thorpe.
Yes, as a sponsor.

319
00:19:03,520 --> 00:19:07,120
I just want to ask Sid how.
I mean, I might be interested in

320
00:19:07,240 --> 00:19:09,880
being an investor for sure.
There you go.

321
00:19:09,880 --> 00:19:12,360
That's that's of interest.
Yeah, we could talk about that.

322
00:19:12,360 --> 00:19:14,360
And Billy, I was going to ask
you a side note.

323
00:19:14,680 --> 00:19:16,480
How are you?
How how was the move?

324
00:19:16,480 --> 00:19:20,000
Are you officially moved out and
in wherever you are?

325
00:19:20,000 --> 00:19:21,200
I forget where you ended up
going.

326
00:19:21,880 --> 00:19:26,880
I am officially moved.
We are in Puerto Rico and yeah,

327
00:19:26,880 --> 00:19:28,320
we sold our house and
everything.

328
00:19:28,320 --> 00:19:34,800
So we made decision April 18th
to move and then by May 18th my

329
00:19:34,800 --> 00:19:38,680
family was here and I came a
week later with the dogs and we

330
00:19:38,680 --> 00:19:41,200
sold our house couple weeks
after that.

331
00:19:41,200 --> 00:19:44,040
So yeah, so it's been a wild,
it's been a wild ride.

332
00:19:44,040 --> 00:19:46,760
But we're here.
The last piece of the puzzle is

333
00:19:46,760 --> 00:19:49,720
we're waiting on our moving
truck to come, I think either

334
00:19:49,720 --> 00:19:53,040
today or tomorrow to get the
rest of our stuff.

335
00:19:53,040 --> 00:19:57,480
But yeah, man, cars are here.
House is good, all is well.

336
00:19:57,480 --> 00:20:00,440
I can see I'm looking at the
ocean right now from my kitchen

337
00:20:00,440 --> 00:20:02,520
window.
It's a distance away and I got a

338
00:20:02,520 --> 00:20:04,840
squint a little bit through some
trees, but I can see it.

339
00:20:06,880 --> 00:20:09,800
Very cool.
Congratulations total one

340
00:20:09,800 --> 00:20:15,360
hundred. 100% respect to you and
your family for making that call

341
00:20:15,360 --> 00:20:20,560
so quickly, making it happen and
embracing change, right?

342
00:20:20,640 --> 00:20:24,520
I think that's a tough call for
a lot of people to just pick up,

343
00:20:25,000 --> 00:20:30,000
sell stuff, pack stuff and move
to, I don't want to, it's not

344
00:20:30,000 --> 00:20:32,840
another country, but it for all
intents and purposes, another

345
00:20:32,840 --> 00:20:37,440
culture, I'll say in such a far
distance from where you were.

346
00:20:37,440 --> 00:20:42,760
So kudos to you for sure.
Renee, welcome to the stage.

347
00:20:43,080 --> 00:20:45,760
What did you want to add?
I got two things to add.

348
00:20:45,760 --> 00:20:49,240
Good morning, everyone.
Number one, this event is on my

349
00:20:49,240 --> 00:20:53,320
radar as a possibility.
I live in Pennsylvania and I

350
00:20:53,320 --> 00:20:54,760
have a son that lives in
Raleigh.

351
00:20:55,000 --> 00:21:00,840
And so I thought I could get to
this event and also visit my

352
00:21:00,840 --> 00:21:03,480
son.
So it is I'm a potential that

353
00:21:03,480 --> 00:21:06,160
might be coming.
But the other thing I wanted to

354
00:21:06,160 --> 00:21:10,240
bring up because of something
that Billy said got me thinking

355
00:21:10,240 --> 00:21:13,840
was can't keep my marketing hat
off for too long.

356
00:21:14,520 --> 00:21:18,240
I think with this event, I
would, I would spin this if

357
00:21:18,240 --> 00:21:24,280
you're looking at podcasters, I
mean at sponsors is maybe catch

358
00:21:24,280 --> 00:21:28,280
them in the cradle concept,
which is hey, the people that

359
00:21:28,280 --> 00:21:30,520
come to this event.
I'm not saying that these aren't

360
00:21:30,800 --> 00:21:34,640
professional career podcasters,
right?

361
00:21:34,760 --> 00:21:37,520
That are that at your event.
That's not what I'm insinuating.

362
00:21:37,760 --> 00:21:41,280
But I think I would use that for
my marketing to maybe some

363
00:21:41,280 --> 00:21:46,560
bigger fish that say, you know,
when people get committed to a a

364
00:21:46,560 --> 00:21:50,840
platform, a product, they're
going to be harder to move them

365
00:21:51,240 --> 00:21:54,440
when time goes on.
So you want to catch them in the

366
00:21:54,440 --> 00:21:57,000
cradle now you want to come to
this event now, show them how

367
00:21:57,000 --> 00:22:01,840
they should be using your
services now instead of them.

368
00:22:01,840 --> 00:22:04,480
Fine, because you said DIY.
That's what I'm kind of spinning

369
00:22:04,480 --> 00:22:07,800
off of.
So get, get them now, get them

370
00:22:07,800 --> 00:22:10,320
now instead of waiting until
they're already committed and

371
00:22:10,320 --> 00:22:12,840
got three or four years into
another product.

372
00:22:12,840 --> 00:22:15,160
And then you're saying, oh, now
we want to market to them.

373
00:22:15,640 --> 00:22:19,080
No market to them now.
Catch them in the cradle.

374
00:22:19,080 --> 00:22:23,160
That's, that's my thought.
If I was going after, I was

375
00:22:23,160 --> 00:22:25,160
going to go after a sponsor.
Yeah.

376
00:22:25,160 --> 00:22:26,560
Thank you, Renee.
Love that.

377
00:22:26,560 --> 00:22:29,040
Appreciate that.
And wrote it down as well.

378
00:22:29,040 --> 00:22:30,760
Thank you.
I appreciate that.

379
00:22:31,200 --> 00:22:34,080
So Renee, I really appreciate
your marketing self coming up

380
00:22:34,080 --> 00:22:38,120
here today to share that because
it made me think about something

381
00:22:38,120 --> 00:22:40,760
else.
Mark, you're zoning in on

382
00:22:41,280 --> 00:22:44,560
podcasting, which is at the core
what you do and what this

383
00:22:44,560 --> 00:22:47,600
community is about.
But I might broaden that to

384
00:22:47,600 --> 00:22:51,320
content creation because we all
think content, not just

385
00:22:51,320 --> 00:22:53,560
podcasting and we create various
types of content.

386
00:22:53,840 --> 00:22:58,320
So I might broaden my
sponsorship search to tools that

387
00:22:58,320 --> 00:23:00,600
are beneficial to content
creators.

388
00:23:01,120 --> 00:23:04,680
I like Wix, for example, a
website platform.

389
00:23:04,680 --> 00:23:07,600
My new business just started
using them super easy.

390
00:23:07,920 --> 00:23:11,680
Their person that is over brand
ambassadors.

391
00:23:11,680 --> 00:23:14,480
That's not the right word, but
that they, you know, she's very

392
00:23:14,480 --> 00:23:19,520
public like on TikTok and she
talks a lot about how they find

393
00:23:19,520 --> 00:23:22,320
creators to support their brand.
Like that's a great one.

394
00:23:23,040 --> 00:23:27,040
I know that Katie Brinkley
promotes this scheduling tool on

395
00:23:27,040 --> 00:23:29,560
her podcast and for the life of
me, I can't remember the name of

396
00:23:29,560 --> 00:23:32,240
it, but that's another idea,
right?

397
00:23:32,240 --> 00:23:36,280
Like so broaden the search to
more content creation scope and

398
00:23:36,280 --> 00:23:39,400
the things that we need, because
how many times do we talk about

399
00:23:39,640 --> 00:23:42,560
are we get the question, what
website should tool should I use

400
00:23:42,560 --> 00:23:44,000
to post my podcast?
Right?

401
00:23:44,000 --> 00:23:46,840
Like think about that.
And that might give you some

402
00:23:46,840 --> 00:23:50,680
more ideas companies to reach
out to and some of them

403
00:23:50,680 --> 00:23:54,480
especially if they're if they're
brand marketing and is a public

404
00:23:54,480 --> 00:23:57,800
facing and always out there
might be a really easy approach

405
00:23:57,960 --> 00:24:01,280
to somebody like that.
Yeah, thank you, Sid, totally

406
00:24:01,280 --> 00:24:04,760
agree with you.
Expand it more to more than

407
00:24:04,760 --> 00:24:08,800
podcasting for really to anybody
or any anybody who's trying to

408
00:24:08,800 --> 00:24:11,720
attract a content creator, I'm
with you.

409
00:24:11,920 --> 00:24:16,080
And yes, I'm seeing in the chat
this long list of ideas and

410
00:24:16,560 --> 00:24:18,440
potential sponsors to reach out
to.

411
00:24:18,440 --> 00:24:23,440
Thank you for all of these and I
will also remind people that we

412
00:24:23,440 --> 00:24:28,720
are going to offer, we are
offering a 15% Commission on any

413
00:24:28,720 --> 00:24:31,680
sponsors that you bring our way
that we close.

414
00:24:32,040 --> 00:24:34,440
So it can't just be, hey, have
you tried this?

415
00:24:34,440 --> 00:24:37,160
It has to be you.
You've got at least a contact or

416
00:24:37,160 --> 00:24:41,520
a foot in the door some way that
hey, here's somebody reach out

417
00:24:41,520 --> 00:24:45,160
to them and then then if I'm
able to close them, yeah, I'll

418
00:24:45,160 --> 00:24:47,240
give you a 15% Commission on
that.

419
00:24:47,640 --> 00:24:50,920
All right.
So with that, does anyone have

420
00:24:50,920 --> 00:24:54,440
anything else because I don't
want to just end it because I

421
00:24:54,440 --> 00:24:57,640
say the conversation's over.
If anybody else wants to chime

422
00:24:57,640 --> 00:25:00,360
in, feel free.
OK, Well, thank you.

423
00:25:00,360 --> 00:25:05,280
I appreciate everyone taking the
time really spending listening

424
00:25:05,280 --> 00:25:08,720
and being in my head and hearing
what I'm struggling with these

425
00:25:08,720 --> 00:25:10,440
days.
I appreciate the advice and

426
00:25:10,440 --> 00:25:14,440
direction.
And yes, overall I am.

427
00:25:14,440 --> 00:25:18,280
And I think most of you know me
well enough to know that I do

428
00:25:18,280 --> 00:25:20,520
try to look at things from the
positive side.

429
00:25:20,520 --> 00:25:24,960
I do try not to be discouraged
and instead encouraged.

430
00:25:25,960 --> 00:25:29,800
And sometimes I got a venting
and let it out right.

431
00:25:29,800 --> 00:25:32,280
And I, and I believe that to be
true for everyone.

432
00:25:32,280 --> 00:25:37,800
It's OK to have that down moment
and sit in that and sit in those

433
00:25:37,800 --> 00:25:39,920
feelings.
If if anything, sometimes that's

434
00:25:39,920 --> 00:25:43,280
what turns the discouragement
into encouragement.

435
00:25:43,760 --> 00:25:47,960
I think it's important not to
let things just Stew and not say

436
00:25:47,960 --> 00:25:51,720
them out loud, not bring them to
the surface, because I think

437
00:25:51,720 --> 00:25:54,320
you're operating from a place of
discomfort.

438
00:25:54,320 --> 00:25:58,840
And I don't think that that's
the the right mentality when

439
00:25:58,840 --> 00:26:02,200
trying to put together something
as big as I'm trying to put

440
00:26:02,200 --> 00:26:05,440
together.
Can I jump in one more time?

441
00:26:05,440 --> 00:26:09,160
Sure, Renee, before we close
this, I want to make sure that

442
00:26:09,160 --> 00:26:12,080
you are offering three levels of
sponsorship packages.

443
00:26:12,200 --> 00:26:14,440
So the middle one of course
being the one that you want to

444
00:26:14,440 --> 00:26:18,560
sell and then you stop the top
one that I, I may never sell

445
00:26:18,560 --> 00:26:21,400
this and it would include
getting mentions here,

446
00:26:21,400 --> 00:26:26,600
sponsoring this, this podcast,
this show and just have 3

447
00:26:26,600 --> 00:26:28,200
levels.
Just make sure you have that

448
00:26:28,200 --> 00:26:32,600
basic salesmanship going with
your sponsorships also.

449
00:26:33,200 --> 00:26:37,040
Yes, I do.
We have 3 tiers, gold, silver

450
00:26:37,040 --> 00:26:40,520
and bronze.
And then we also have that we

451
00:26:40,520 --> 00:26:45,560
don't throw out until if we are
to receive a no, like none of

452
00:26:45,560 --> 00:26:50,240
these tiers work for us.
Then we have individual options

453
00:26:50,280 --> 00:26:54,760
for people to, if they want to
buy in on just an aspect, an

454
00:26:54,760 --> 00:26:58,360
area of the conference.
That's our way of at least

455
00:26:58,360 --> 00:27:01,920
trying to have them participate
in some way, shape or form.

456
00:27:02,840 --> 00:27:04,680
But we don't just throw it all
out at once.

457
00:27:04,680 --> 00:27:08,640
We first start with those 3
tiers and go from there.

458
00:27:09,200 --> 00:27:11,840
Yes, Dr. OK, so I have a
question.

459
00:27:11,840 --> 00:27:14,400
This isn't a suggestion, this is
an actual question that I'm

460
00:27:14,400 --> 00:27:17,960
curious about.
Does it make sense to, because

461
00:27:17,960 --> 00:27:21,760
I've never done anything of this
scale, so I don't know.

462
00:27:21,760 --> 00:27:28,000
Does it make sense to start
courting these sponsors, these

463
00:27:28,000 --> 00:27:30,480
potential sponsors, even the
ones that say no?

464
00:27:31,280 --> 00:27:36,120
Does it make sense to court them
for next years because their big

465
00:27:36,120 --> 00:27:38,080
excuse was we didn't have it in
the budget?

466
00:27:38,080 --> 00:27:40,160
Do you know what I'm saying?
Do you know what I'm asking?

467
00:27:41,040 --> 00:27:42,800
Yeah.
I had a call just yesterday with

468
00:27:42,800 --> 00:27:47,120
a company and that's they even
started by saying, listen, we're

469
00:27:47,120 --> 00:27:50,280
just going to be upfront.
We really aren't budgeted to do

470
00:27:50,280 --> 00:27:54,480
anything like this for 2025.
Although they hadn't seen that a

471
00:27:54,480 --> 00:27:57,440
la carte menu yet, which they
are looking at, but they

472
00:27:57,440 --> 00:28:01,320
followed that by saying we're
not prepared now, but if you're

473
00:28:01,320 --> 00:28:03,600
doing this again in 2026, let's
talk.

474
00:28:03,600 --> 00:28:07,600
We're interested.
So yes, that is those are

475
00:28:07,600 --> 00:28:11,720
conversations that we're having.
And it's hard for me to shift

476
00:28:11,720 --> 00:28:15,000
gears and you know, because
right now I'm so focused on

477
00:28:15,000 --> 00:28:18,680
making sure we have the funds
for this event that it's a

478
00:28:18,680 --> 00:28:22,160
little hard for me to think
about the next event, especially

479
00:28:22,160 --> 00:28:25,560
when we're struggling to, to get
sponsorship money right now.

480
00:28:26,440 --> 00:28:32,880
I get that, yeah.
So in order for them to stay on

481
00:28:32,880 --> 00:28:36,640
the lines, so to speak, how do
you start courting them?

482
00:28:36,640 --> 00:28:40,400
When do you start?
Do you send a, an e-mail?

483
00:28:40,400 --> 00:28:43,040
Hey, this was, you know, we had
a great event this year.

484
00:28:43,360 --> 00:28:46,880
Or or you know, what if we I
don't know.

485
00:28:47,000 --> 00:28:47,840
So.
Yeah.

486
00:28:48,120 --> 00:28:51,880
No, I think now is the time to
probably start courting them.

487
00:28:51,880 --> 00:28:54,280
Yeah, because we're a little
over a year away.

488
00:28:54,520 --> 00:28:58,720
I think as long as we are, I'll
continue to use your words as

489
00:28:58,720 --> 00:29:03,000
long as we're courting them
before the end of this year, I

490
00:29:03,000 --> 00:29:06,000
think we're in good shape
because a lot of companies are

491
00:29:06,000 --> 00:29:10,560
budgeting for their next year in
that last quarter, sometimes

492
00:29:10,560 --> 00:29:13,120
even sooner.
So that's why I say now is

493
00:29:13,120 --> 00:29:15,800
probably right around the time
where we could start those

494
00:29:15,800 --> 00:29:18,000
discussions.
I could probably let a month or

495
00:29:18,000 --> 00:29:21,720
2GO before I really have to
start taking that seriously.

496
00:29:22,200 --> 00:29:26,800
But yes, that is that is an
important question and one that

497
00:29:26,800 --> 00:29:29,480
I'm going to keep on my radar.
And again, just being real with

498
00:29:29,480 --> 00:29:33,920
you guys, it's hard for me to
think about it when it's kind of

499
00:29:33,920 --> 00:29:36,440
up in the air, right?
I mean, I can't imagine not

500
00:29:36,440 --> 00:29:40,280
doing this event.
It's just that it's really

501
00:29:40,280 --> 00:29:44,240
terrifying knowing that it may
all be coming out of my pocket.

502
00:29:45,480 --> 00:29:47,320
It could change a lot of things
for me.

503
00:29:47,720 --> 00:29:49,680
And so, yeah, it's hard for me
to think.

504
00:29:49,680 --> 00:29:52,920
OK, let's talk about next year.
Yeah, Nick, go ahead.

505
00:29:52,920 --> 00:29:56,920
I.
Mean, I think looking at worst

506
00:29:56,920 --> 00:29:59,680
case scenario, say you do start
talking with people from next

507
00:29:59,680 --> 00:30:04,320
year, just no sponsor comes in.
I don't believe this is going to

508
00:30:04,320 --> 00:30:05,640
happen.
I think all the sponsors are

509
00:30:05,640 --> 00:30:08,160
going to start flooding into
this event and everything's

510
00:30:08,160 --> 00:30:10,520
going to be good.
I'm looking at worst case

511
00:30:10,520 --> 00:30:14,160
scenario if you start lining up
sponsors for next year and none

512
00:30:14,160 --> 00:30:17,920
are gotten this year, there's
nothing to say that we can't

513
00:30:18,640 --> 00:30:24,280
push the event until next year
and have a head start and

514
00:30:24,280 --> 00:30:26,480
keeping ahead of everything.
You know what I mean?

515
00:30:26,760 --> 00:30:30,120
Yeah, just because skip one year
doesn't mean that it's done.

516
00:30:30,120 --> 00:30:33,600
You can never do it again.
Obviously don't want to do that,

517
00:30:33,680 --> 00:30:35,760
but it's a.
A route.

518
00:30:35,840 --> 00:30:38,760
Yeah, exactly.
And that's, I actually really

519
00:30:38,760 --> 00:30:42,280
appreciate that perspective.
And yeah, it is an option that I

520
00:30:42,280 --> 00:30:45,080
wasn't really thinking about.
So thank you for saying it.

521
00:30:45,080 --> 00:30:48,760
And yeah, I don't want anybody
to think, OK, that's what I'm

522
00:30:48,760 --> 00:30:51,240
going to do.
And I don't want anyone to think

523
00:30:51,240 --> 00:30:53,840
that up.
Mark's going to call the event.

524
00:30:54,280 --> 00:30:58,000
I'll be honest and I'll keep the
discussion going through the

525
00:30:58,000 --> 00:31:01,040
weeks ahead here and let you
know where I stand.

526
00:31:01,360 --> 00:31:05,920
And look, last year I had to
front some of my own money and

527
00:31:05,920 --> 00:31:09,120
everything turned out fine.
It all worked out.

528
00:31:09,440 --> 00:31:12,920
But yeah, that is a that is a
possibility that I could just

529
00:31:12,920 --> 00:31:15,720
say, you know what, we are doing
empowered podcasting, but it's

530
00:31:15,720 --> 00:31:17,840
not happening the last weekend
of September.

531
00:31:17,840 --> 00:31:21,520
We're going to push it to X and
work toward that.

532
00:31:22,120 --> 00:31:25,400
I'm not opposed to it.
And we've made such efforts that

533
00:31:25,400 --> 00:31:28,880
I'm going to do my best to to
make it happen anyway, Mike

534
00:31:28,880 --> 00:31:32,760
Short, welcome to the stage.
What do you got for for me?

535
00:31:32,760 --> 00:31:35,040
I should say, not us.
Yeah.

536
00:31:35,040 --> 00:31:38,680
I think, Mark, one of the things
that you might do is you

537
00:31:38,680 --> 00:31:41,320
mentioned Buzz Sprout in a
couple places like that, but I

538
00:31:41,320 --> 00:31:45,640
would blast every provider of
every service that's associated

539
00:31:45,640 --> 00:31:47,840
with podcasts.
And I think it's the smaller

540
00:31:47,840 --> 00:31:51,000
ones that are more likely to
say, hey, I can get some

541
00:31:51,000 --> 00:31:54,880
traction at this event.
And at this point, I would not

542
00:31:54,880 --> 00:31:59,320
limit sponsorships to where you
might have one per category.

543
00:31:59,320 --> 00:32:03,240
There may be in, in use that
when you, when you reach out to

544
00:32:03,240 --> 00:32:06,960
Pod Bean and you, you say, hey,
Libsyn is one of our sponsors.

545
00:32:06,960 --> 00:32:10,760
We'd love to have you there too.
It creates a sense of urgency in

546
00:32:10,760 --> 00:32:16,440
a FOMO that you want them to
have so that they'll jump on.

547
00:32:16,440 --> 00:32:21,800
But I would be looking at the
the smaller not so popular as

548
00:32:21,800 --> 00:32:24,920
well as the big ones for
sponsorships.

549
00:32:24,920 --> 00:32:26,840
So I don't know if you've done
that, but the couple of

550
00:32:26,840 --> 00:32:29,880
companies you mentioned are all
kind of whales in the industry

551
00:32:30,320 --> 00:32:33,720
as opposed to companies that are
really struggling to catch up

552
00:32:33,720 --> 00:32:36,960
with the whales.
And I think that that you might

553
00:32:36,960 --> 00:32:38,640
have a lot of success with that
strategy.

554
00:32:39,320 --> 00:32:41,560
I agree with you.
And yeah, there are a few that I

555
00:32:41,560 --> 00:32:43,960
would say are smaller.
They're not considered the

556
00:32:43,960 --> 00:32:47,240
whales of the industry.
One that I'll be speaking to

557
00:32:47,240 --> 00:32:50,560
next week comes to mind.
So yeah, that I'm with you

558
00:32:50,560 --> 00:32:53,080
there.
And I also think that our

559
00:32:53,080 --> 00:32:59,160
pricing is much more affordable
for sponsors than some of the

560
00:32:59,160 --> 00:33:02,320
other big events.
I've seen the decks for some of

561
00:33:02,320 --> 00:33:06,840
the other events that are out
there, and it's a pretty penny

562
00:33:06,840 --> 00:33:10,720
to be a sponsor.
And yes, we also do offer more

563
00:33:10,720 --> 00:33:14,240
than one option.
So with those 3 tiers, we would

564
00:33:14,240 --> 00:33:18,640
accept more than one sponsor for
those tiers with the exception,

565
00:33:18,640 --> 00:33:22,120
I think of that main one, the
gold 1, I think would be the one

566
00:33:22,120 --> 00:33:24,800
and only.
But then as far as silver and

567
00:33:24,800 --> 00:33:27,560
bronze, we offer several slots
for that.

568
00:33:27,960 --> 00:33:31,000
And then like I said, we also
have those a la carte options as

569
00:33:31,000 --> 00:33:32,840
well.
Thank you for that, Mike.

570
00:33:32,840 --> 00:33:37,000
Appreciate it.
OK, So what I'm going to do here

571
00:33:37,000 --> 00:33:40,400
is I thought we were going to
get into the mailbag and we're

572
00:33:40,400 --> 00:33:42,840
almost 40 minutes or so into the
show.

573
00:33:43,120 --> 00:33:46,920
So we will get to, let's go to 1
mailbag question, see what kind

574
00:33:46,920 --> 00:33:50,760
of time we're working with, and
then maybe we'll wrap it up and

575
00:33:50,760 --> 00:33:54,440
keep it moving tomorrow when
we're doing our news and comment

576
00:33:54,640 --> 00:33:58,160
episode.
So first let me find which one I

577
00:33:58,160 --> 00:34:01,240
want to go with first.
OK, this is the one I want to go

578
00:34:01,240 --> 00:34:04,520
with.
This is from Josie from Florida.

579
00:34:04,720 --> 00:34:07,160
Hi, I have a question.
I'm reading her e-mail.

580
00:34:07,960 --> 00:34:10,840
I've been podcasting for five
years and I do get some

581
00:34:10,840 --> 00:34:13,760
listeners and some downloads,
but nothing major.

582
00:34:14,280 --> 00:34:17,520
My podcast is about separation
and divorce.

583
00:34:18,000 --> 00:34:21,080
She goes on to say sometimes I
drop an F bomb and because of

584
00:34:21,080 --> 00:34:24,080
the topic we do talk about
relationships and sex.

585
00:34:24,800 --> 00:34:27,080
Not in any serious detail
though.

586
00:34:27,840 --> 00:34:30,639
When I started the podcast, I
thought I needed to pick the

587
00:34:30,880 --> 00:34:35,920
explicit tag because I use bad
words and sometimes and because

588
00:34:35,920 --> 00:34:38,920
sometimes the conversation
includes something about sex.

589
00:34:39,760 --> 00:34:42,000
Has this been hindering me all
these years?

590
00:34:42,000 --> 00:34:47,120
Was I write to Mark explicit?
Can I curse and or cuss however

591
00:34:47,120 --> 00:34:48,400
you say it?
How do we say it?

592
00:34:48,400 --> 00:34:49,520
Is it cuss?
Is it cursed?

593
00:34:49,840 --> 00:34:54,120
Can I cuss and lightly cover
sexual topics and not have it

594
00:34:54,120 --> 00:34:57,080
marked explicit?
And that comes from Josie.

595
00:34:57,080 --> 00:34:59,800
Thank you, Josie.
And by the way, if you want, if

596
00:34:59,800 --> 00:35:03,600
you have a question you want
answered by our team and our

597
00:35:03,600 --> 00:35:11,760
live audience, you can go to
podpage.com/PMC/contact and

598
00:35:11,760 --> 00:35:16,120
leave us your question there.
So what do we think gang?

599
00:35:16,520 --> 00:35:19,400
Let's talk about the explicit
tag.

600
00:35:20,000 --> 00:35:22,400
Oh, we got several people
participant that want to

601
00:35:22,400 --> 00:35:25,280
participate.
I'm going to go to Ashley first.

602
00:35:25,280 --> 00:35:27,160
Good morning, Ashley.
What say you?

603
00:35:28,040 --> 00:35:32,600
So I think my general rule of
thumb would be if it's something

604
00:35:32,600 --> 00:35:36,160
that you can't drive in your car
and listen to with your kid

605
00:35:36,720 --> 00:35:41,640
because it's it's just not a age
appropriate for your child, that

606
00:35:41,640 --> 00:35:44,440
it's most likely I would mark
that as explicit.

607
00:35:44,880 --> 00:35:48,680
Or if it's just, maybe it's not
the whole subject matter, but

608
00:35:48,680 --> 00:35:52,320
just like continuous F bombs, I
would consider that explicit.

609
00:35:53,000 --> 00:35:54,000
OK, cool.
Thank you.

610
00:35:54,000 --> 00:35:57,680
Yeah.
So Ashley sharing advice on when

611
00:35:57,680 --> 00:36:01,280
she feels it's appropriate to
mark episodes as explicit.

612
00:36:01,280 --> 00:36:03,320
And I think that's just that's
important as well.

613
00:36:03,320 --> 00:36:07,360
And yeah, I agree with you.
I think if you are dropping the

614
00:36:07,360 --> 00:36:10,840
F bomb or the seven dirty words,
if you will, if you're not

615
00:36:10,840 --> 00:36:12,320
familiar with that, just Google
it.

616
00:36:12,880 --> 00:36:15,960
I think if you're using those
frequently, absolutely.

617
00:36:15,960 --> 00:36:18,840
I think the whole show, if you
know that that's just part of

618
00:36:18,840 --> 00:36:22,280
your show and part of the way
you talk, the people that you

619
00:36:22,280 --> 00:36:25,040
have on the show talk, etcetera,
I think the whole show needs to

620
00:36:25,040 --> 00:36:30,040
be marked as explicit.
I do think it can also be an on

621
00:36:30,040 --> 00:36:34,560
occasion scenario too, where
maybe it doesn't happen all the

622
00:36:34,560 --> 00:36:38,120
time.
I might consider avoiding using

623
00:36:38,120 --> 00:36:41,600
that explicit tag overall for
the entire show and only marking

624
00:36:41,600 --> 00:36:46,000
individual episodes as such.
Jonathan, did you have something

625
00:36:46,000 --> 00:36:48,280
you wanted to add?
I guess I have a slightly

626
00:36:48,280 --> 00:36:52,720
different view on it because I
do curse at times in my podcast,

627
00:36:52,960 --> 00:36:58,000
but I don't it's not often.
And even the episodes where I do

628
00:36:58,000 --> 00:37:03,120
curse, I haven't marked them as
explicit and it hasn't really

629
00:37:03,120 --> 00:37:07,840
been necessarily a problem.
I think when we you drop a curse

630
00:37:07,840 --> 00:37:11,640
word here or there, it's not.
You don't really have to mark it

631
00:37:11,640 --> 00:37:18,680
as an explicit episode.
I mean the F word maybe, but

632
00:37:19,040 --> 00:37:22,520
honestly I hear it in plenty of
podcasts that aren't marked

633
00:37:22,520 --> 00:37:24,960
explicit so.
OK, I don't know.

634
00:37:25,000 --> 00:37:26,080
All right.
So, John, that's my thought.

635
00:37:26,080 --> 00:37:27,920
You're not worried about it
personally.

636
00:37:28,000 --> 00:37:29,560
I wouldn't be worried about it,
yeah.

637
00:37:29,640 --> 00:37:33,080
OK, OK.
And yeah, you know, I mean, I

638
00:37:33,080 --> 00:37:35,360
get it.
I think the only reason why I

639
00:37:35,360 --> 00:37:39,240
personally would be worried
about it is if the platform is

640
00:37:39,240 --> 00:37:46,000
known to take down content
because of bad language or, you

641
00:37:46,000 --> 00:37:49,680
know, sexual content or
something else like that.

642
00:37:50,000 --> 00:37:52,960
I think Apple used to be kind of
known for that.

643
00:37:52,960 --> 00:37:55,360
And I feel like they've pulled
back on that.

644
00:37:55,360 --> 00:37:57,400
Don't take me for that, for my
word.

645
00:37:57,640 --> 00:38:02,680
But yeah, I know Apple used to
be a little more strict about

646
00:38:02,680 --> 00:38:06,240
that, but I think maybe it's now
just there's so many out there

647
00:38:06,240 --> 00:38:09,320
that they're not as diligent.
I'm not sure.

648
00:38:09,520 --> 00:38:11,600
Alex, I have seen your hand come
up a few times.

649
00:38:11,600 --> 00:38:13,840
Welcome.
And what and what say you?

650
00:38:13,840 --> 00:38:16,960
What say?
Well. 1st I love this question.

651
00:38:17,440 --> 00:38:24,560
This is something that I kind of
would battle with on our podcast

652
00:38:24,560 --> 00:38:27,000
network.
Not battle, but it's like, do

653
00:38:27,000 --> 00:38:30,800
you put the explicit tag or not?
I love Ashley's answer and I

654
00:38:30,800 --> 00:38:35,040
also love Jonathan's answer.
I put explicit because I tend to

655
00:38:35,040 --> 00:38:38,080
have a potty mouth when I do my
podcast and it's not

656
00:38:38,080 --> 00:38:41,200
intentional.
I just have to clean up my mouth

657
00:38:41,600 --> 00:38:44,320
for what is from.
But because I figure if you're

658
00:38:44,320 --> 00:38:47,520
going to use one of the seven
words, it should be explicit.

659
00:38:47,520 --> 00:38:50,920
I don't know why I just, and I
think what's really kind of

660
00:38:50,920 --> 00:38:53,640
funny is I mean, with all the
different types of podcasts, if

661
00:38:53,640 --> 00:38:58,920
you're listening to a podcast on
X and it's known to be like we

662
00:38:58,920 --> 00:39:02,080
do a horror type show, well,
there's going to be a lot of

663
00:39:02,080 --> 00:39:04,160
jump scares and all this other
kind of stuff.

664
00:39:04,280 --> 00:39:06,400
You kind of should know what
you're getting yourself into.

665
00:39:06,600 --> 00:39:09,560
But at the same time, I just
think it depends on the content

666
00:39:09,560 --> 00:39:11,680
too.
I like Jonathan's take two.

667
00:39:12,080 --> 00:39:15,600
But anyway, sorry I was late.
I had to drop off my daughter

668
00:39:15,600 --> 00:39:19,800
for her last day of elementary
school, so it was a little sad.

669
00:39:20,160 --> 00:39:22,400
It's awful.
It's just awful.

670
00:39:22,400 --> 00:39:23,720
I'm not in a good place right
now.

671
00:39:23,880 --> 00:39:27,680
I need a podcast I think.
You may have to mark it as

672
00:39:27,680 --> 00:39:30,200
explicit as well.
Yeah, thank you, Alex.

673
00:39:30,200 --> 00:39:32,640
Appreciate that.
And Jonathan, go for it.

674
00:39:33,000 --> 00:39:36,560
Quickly, I just pulled it up,
and according to Apple's own

675
00:39:36,560 --> 00:39:42,160
community chatter, a single shit
or similar curse does not

676
00:39:42,160 --> 00:39:46,240
require labeling your podcast or
episode as explicit.

677
00:39:46,480 --> 00:39:50,800
Sanitized descriptions titles
too, so those get flagged by

678
00:39:50,800 --> 00:39:53,320
bots.
So it says that it's just a

679
00:39:53,320 --> 00:39:54,840
single.
You know.

680
00:39:54,840 --> 00:39:58,680
If your show contains an F bomb
or discusses adult content above

681
00:39:58,680 --> 00:40:01,920
the PG level, you might want to
consider it explicit.

682
00:40:02,640 --> 00:40:04,200
OK.
That's helpful.

683
00:40:04,200 --> 00:40:05,720
Thank you, Jonathan.
And I appreciate the

684
00:40:05,720 --> 00:40:10,040
investigative reporting as well.
Yeah, I thought I saw somebody

685
00:40:10,040 --> 00:40:12,040
else have a hand up.
Did anyone else have a hand up?

686
00:40:12,560 --> 00:40:14,880
Just want to make sure.
OK.

687
00:40:14,880 --> 00:40:19,000
Yeah, so and so and I'll say,
Ashley, since you are the one

688
00:40:19,000 --> 00:40:22,880
that publishes our episodes,
don't mark this explicit because

689
00:40:22,880 --> 00:40:27,280
we used a single S bomb and
that's OK according to Apple.

690
00:40:27,280 --> 00:40:31,040
So we won't mark it as explicit.
I have had people send me a

691
00:40:31,040 --> 00:40:35,400
message before saying hey, watch
the language because I listen to

692
00:40:35,400 --> 00:40:38,000
your show with the kids in the
car and I know Alex does.

693
00:40:38,080 --> 00:40:41,280
He sometimes has Lucy in the car
and I think we do a pretty good

694
00:40:41,280 --> 00:40:44,360
job though overall of not using
bad language.

695
00:40:45,320 --> 00:40:48,560
We'll go back to Alex and then
check in with Dr. Two things.

696
00:40:48,560 --> 00:40:51,720
One, my daughter's probably
heard worse than this on this

697
00:40:51,720 --> 00:40:55,560
podcast from her own father.
So let's just put that those

698
00:40:55,560 --> 00:40:57,920
blanks out.
But what I find is interesting

699
00:40:57,920 --> 00:41:02,040
about what Jonathan wrote was
talking about and also goes back

700
00:41:02,040 --> 00:41:08,080
to like what's PG versus R?
When Hamilton the play was being

701
00:41:08,080 --> 00:41:14,080
done as a movie, they had to
take out like one or two sleeps

702
00:41:14,160 --> 00:41:17,920
so we can keep it clean and they
had to change stuff and they

703
00:41:17,920 --> 00:41:22,240
actually put out, I don't give
two blanks about this because it

704
00:41:22,240 --> 00:41:25,160
wanted to be PG versus R or
whatever it was.

705
00:41:25,360 --> 00:41:27,920
So yeah, it is kind of
interesting how the clinical

706
00:41:27,920 --> 00:41:31,360
algorithm is so, but I'll let
Ashley go.

707
00:41:32,360 --> 00:41:33,520
Ashley, did you have something?
Oh.

708
00:41:33,680 --> 00:41:36,040
No, I didn't have anything.
OK, OK, no problem.

709
00:41:36,280 --> 00:41:39,000
So here's what I'm going to do
for this person asking the

710
00:41:39,000 --> 00:41:41,160
question, because one of the
things that we haven't touched

711
00:41:41,160 --> 00:41:45,720
on as far as her question goes
is really about discoverability.

712
00:41:45,720 --> 00:41:49,640
Is this hurting her podcast?
That's what I was going to say.

713
00:41:49,640 --> 00:41:52,000
What did we actually answer that
question?

714
00:41:52,000 --> 00:41:54,400
Yeah.
Well Dr., do you have an answer

715
00:41:54,400 --> 00:41:57,000
or if not I can take it, but I
just wanted to see if you had

716
00:41:57,000 --> 00:41:59,280
any thoughts.
I don't know, other than doing

717
00:41:59,280 --> 00:42:04,160
an AB test, I don't know what
the answer is.

718
00:42:04,160 --> 00:42:07,720
I mean, she can certainly take
it off and continue with the

719
00:42:07,720 --> 00:42:11,520
content that she's doing.
And if the listenership is still

720
00:42:11,520 --> 00:42:15,240
low, then she knows that that's
not the issue.

721
00:42:15,240 --> 00:42:19,360
Maybe it's just her content, you
know, in and out of itself.

722
00:42:19,520 --> 00:42:23,360
Yeah, or just getting the word
out there might be the challenge

723
00:42:23,360 --> 00:42:25,640
for her as well.
Yeah, Jonathan, go ahead.

724
00:42:27,280 --> 00:42:30,360
Her audience is adults.
Adults have been through a

725
00:42:30,360 --> 00:42:33,680
divorce.
Yeah, I'm pretty sure they're

726
00:42:33,680 --> 00:42:35,400
going to be OK with explicit
content.

727
00:42:35,880 --> 00:42:38,920
I'm pretty sure they're probably
using some explicit content here

728
00:42:38,920 --> 00:42:46,440
and there for as an experienced
divorcee, I could, I would say

729
00:42:46,440 --> 00:42:48,600
the same.
And yeah, they probably, I would

730
00:42:48,600 --> 00:42:50,600
guess that audience may not
care.

731
00:42:50,600 --> 00:42:54,720
Now, sure, there's probably
plenty of people who don't use

732
00:42:54,720 --> 00:42:57,640
bad language and are going
through a divorce and

733
00:42:57,640 --> 00:43:00,760
separation.
Ultimately, look, I think that

734
00:43:00,760 --> 00:43:05,120
this does come down to that word
that people seem to hate,

735
00:43:05,680 --> 00:43:07,800
including Jonathan, is
authenticity.

736
00:43:08,480 --> 00:43:14,080
If this is who you are, if this
is how you feel, and F bombs are

737
00:43:14,080 --> 00:43:17,400
something that you use, then
absolutely continue to use it

738
00:43:17,400 --> 00:43:20,640
and you will attract the people
that use bad language.

739
00:43:20,640 --> 00:43:23,520
There are plenty of people out
there that use bad language or

740
00:43:23,520 --> 00:43:25,280
have no problem with bad
language.

741
00:43:25,520 --> 00:43:28,400
And yeah, sure, there will be
people that are turned off by

742
00:43:28,400 --> 00:43:32,080
it.
And you probably, in my opinion,

743
00:43:32,080 --> 00:43:35,120
you probably want those people
to go away.

744
00:43:35,520 --> 00:43:38,720
They aren't your target audience
in my opinion.

745
00:43:39,760 --> 00:43:42,640
And as somebody that's gone
through a divorce, you use at

746
00:43:42,640 --> 00:43:45,440
least one S word and 1F.
Word.

747
00:43:45,440 --> 00:43:47,560
You do, you usually do.
I would.

748
00:43:48,280 --> 00:43:52,000
I think that's safe to say.
I think it would be kind of neat

749
00:43:52,080 --> 00:43:57,160
if she did do like a, a not a
Well, yeah, maybe kind of like a

750
00:43:57,160 --> 00:44:02,240
funny disclaimer in the
beginning of her podcast.

751
00:44:02,800 --> 00:44:05,080
And that might be her thing
like.

752
00:44:05,880 --> 00:44:10,000
And again, I, I know that sounds
kind of silly, but luckily I

753
00:44:10,000 --> 00:44:13,880
haven't had to deal with that.
But you can make fun of the fact

754
00:44:13,880 --> 00:44:15,280
of all the points that you just
made.

755
00:44:15,280 --> 00:44:18,280
I mean, you guys were kind of
chuckling the fact that, yeah,

756
00:44:18,280 --> 00:44:23,800
you know, it's not pretty.
And we may drop some, some F

757
00:44:23,800 --> 00:44:26,800
bombs once in a while because
there may be topics like you

758
00:44:26,800 --> 00:44:31,960
said that where, where there
might be some words that, you

759
00:44:31,960 --> 00:44:36,800
know, an F bomb or a other word
that men or women are listening

760
00:44:36,800 --> 00:44:40,720
to in the car with their kids.
So I mean, you know, maybe if

761
00:44:40,720 --> 00:44:43,280
you, you know, without being
overly protective of your

762
00:44:43,280 --> 00:44:46,680
podcast, I have something like a
disclaimer in the beginning

763
00:44:46,680 --> 00:44:50,320
that's kind of like a little
comical that, you know, hey,

764
00:44:50,320 --> 00:44:54,200
divorce is the divorce isn't
easy sometimes, you know, the

765
00:44:54,200 --> 00:44:57,520
wrath of whatever comes out.
So just be advised or something

766
00:44:57,520 --> 00:44:58,400
silly like that.
I don't know.

767
00:44:58,680 --> 00:45:03,320
Now see, I think that you
should, on that disclaimer, just

768
00:45:03,320 --> 00:45:07,040
dive in and just have it
overflowing with first words.

769
00:45:08,480 --> 00:45:11,760
Yeah, although I do think you
want them to at least be

770
00:45:11,760 --> 00:45:14,600
prepared.
And I was just thinking, as Alex

771
00:45:14,600 --> 00:45:18,280
was saying it, I hope that
you're not listening to a show

772
00:45:18,280 --> 00:45:21,520
about separation and divorce
with your kids in the car.

773
00:45:22,560 --> 00:45:26,080
There are exceptions in for
every role and in general

774
00:45:26,560 --> 00:45:29,840
probably not the best content
for the kids to listen to

775
00:45:30,280 --> 00:45:33,800
probably even if you feel like
it's educational for them.

776
00:45:33,800 --> 00:45:37,080
I feel like maybe, and this is
just my opinion, maybe it's

777
00:45:37,080 --> 00:45:41,480
better for you to have that
discussion with your kids first

778
00:45:41,480 --> 00:45:44,040
and teach them a little bit
about divorce and separation on

779
00:45:44,040 --> 00:45:47,280
your own and not from an an
adult podcast.

780
00:45:47,280 --> 00:45:49,520
Even if it's in a Kermit the
Frog voice.

781
00:45:49,720 --> 00:45:51,480
Well, if it's Kermit the Frog,
sure.

782
00:45:51,480 --> 00:45:53,160
OK.
I just want to make sure we had

783
00:45:53,160 --> 00:45:56,440
our, we had our standards.
Thank you, Alex.

784
00:45:56,440 --> 00:45:58,760
Janae, welcome to the stage.
Did you want to add to this

785
00:45:58,760 --> 00:46:01,600
conversation?
Good morning everyone, super

786
00:46:01,600 --> 00:46:04,760
excited to be here.
It's a fun conversation for

787
00:46:04,760 --> 00:46:08,600
sure.
And the explicit rating, you

788
00:46:08,600 --> 00:46:10,120
know, it's it's there for a
reason.

789
00:46:10,520 --> 00:46:13,960
And I think she's asking the
wrong question.

790
00:46:14,480 --> 00:46:16,120
OK.
And this the question, the

791
00:46:16,120 --> 00:46:19,920
question is, am I getting enough
audience for my continents?

792
00:46:20,160 --> 00:46:23,640
Is a similar question to say, Oh
my God, I put this in the front

793
00:46:23,640 --> 00:46:26,520
of my episode.
I think it's all about marketing

794
00:46:27,200 --> 00:46:30,960
because we all know Gary
Vaynerchuk in the past he used

795
00:46:30,960 --> 00:46:35,000
to use a ton of F bombs is like,
no, I'm not going to change my

796
00:46:35,000 --> 00:46:37,360
language.
But then over time he's come

797
00:46:37,360 --> 00:46:40,680
around because the parents of
the kids that are listening to

798
00:46:40,680 --> 00:46:42,680
his content started reaching out
to him.

799
00:46:43,280 --> 00:46:48,680
So now you won't hear as many
Christmas or whatever in his

800
00:46:48,680 --> 00:46:50,680
content.
So again, it all comes out to

801
00:46:50,720 --> 00:46:53,360
how are you marketing?
Who are you trying to attract?

802
00:46:54,240 --> 00:46:57,440
What's the lesson that the
episode is delivering and is it

803
00:46:58,040 --> 00:47:01,320
a growth or is it just venting?
Like it all comes down to the

804
00:47:01,320 --> 00:47:04,040
why am I doing this podcast?
What's the reason?

805
00:47:04,040 --> 00:47:07,040
Is it for me only?
Like I'm just doing this so I

806
00:47:07,040 --> 00:47:09,960
can get it off my chest.
And you know, it's totally fine

807
00:47:09,960 --> 00:47:12,320
if you're not getting hold by
the Javadis because you're

808
00:47:12,320 --> 00:47:15,800
growing.
But then if it's there's

809
00:47:15,960 --> 00:47:19,000
specific content that you want
delivered that's going to help

810
00:47:19,000 --> 00:47:22,240
somebody to go over things, then
you know, you think differently

811
00:47:22,240 --> 00:47:24,880
about those things.
So those are my few takes on

812
00:47:24,880 --> 00:47:25,560
that.
Thank you.

813
00:47:25,720 --> 00:47:26,720
Yeah.
Thank you, Janae.

814
00:47:26,760 --> 00:47:29,560
I do think you're right.
I think that this is more of a a

815
00:47:29,560 --> 00:47:34,160
marketing promotion problem than
it is an explicit tag problem.

816
00:47:34,640 --> 00:47:38,920
I'm totally with you there.
So yeah, I think that for me

817
00:47:38,920 --> 00:47:44,360
personally, here's what I tell
my clients as far as if they're

818
00:47:44,360 --> 00:47:46,880
debating, do I use an explicit
tag or not?

819
00:47:47,280 --> 00:47:51,200
I would say you're right to mark
it as explicit if you're using

820
00:47:51,200 --> 00:47:55,360
strong language frequently, much
like, I forget who shared, oh,

821
00:47:55,360 --> 00:47:59,200
maybe it was Jonathan, much like
Apple was describing.

822
00:47:59,360 --> 00:48:02,520
As far as you know, if it's
content that would be in

823
00:48:02,520 --> 00:48:07,240
something rated in a movie more
than PG, then you probably want

824
00:48:07,240 --> 00:48:11,240
to mark it as explicit.
You can occasionally touch on

825
00:48:11,240 --> 00:48:15,520
adult themes even if it's not in
graphic detail.

826
00:48:16,080 --> 00:48:18,640
I would say I'm trying to think
do you?

827
00:48:19,440 --> 00:48:24,880
I would probably say if you're
again doing it appropriately PG

828
00:48:24,880 --> 00:48:26,800
style, then don't mark it
explicit.

829
00:48:27,160 --> 00:48:31,280
Otherwise, I would say if you're
getting more detailed, I'd say

830
00:48:31,280 --> 00:48:36,760
it deserves the explicit tag.
And moving forward, I would say

831
00:48:36,800 --> 00:48:40,040
just mark the individual
episodes, not the overall

832
00:48:40,040 --> 00:48:43,560
episode, not the overall series.
Don't mark it as explicit.

833
00:48:43,840 --> 00:48:47,920
You may want to go through your
episodes again and maybe this is

834
00:48:47,920 --> 00:48:52,800
an use for AI where you can kind
of set those guidelines for your

835
00:48:52,960 --> 00:48:56,720
AI and tell it to share the
transcripts and say, should

836
00:48:56,720 --> 00:48:59,240
should this be marked as
explicit based on these

837
00:48:59,240 --> 00:49:02,200
guidelines?
If it says yes, go and mark the

838
00:49:02,200 --> 00:49:06,880
individual episode as explicit.
If it says no, then you don't

839
00:49:06,880 --> 00:49:09,200
need the explicit tag.
That's probably how I would

840
00:49:09,200 --> 00:49:13,960
handle it, but ultimately it is
not, in my opinion, going to be

841
00:49:13,960 --> 00:49:16,800
the reason that you lose an
audience.

842
00:49:17,360 --> 00:49:21,120
I think sure you will weed out
the people who don't prefer bad,

843
00:49:21,280 --> 00:49:25,520
who don't like bad language, but
I think that's kind of what you

844
00:49:25,520 --> 00:49:27,240
want if that's your style of
show.

845
00:49:27,400 --> 00:49:31,720
Like I said earlier, OK, we are
back tomorrow, 7:00 AM Eastern.

846
00:49:31,720 --> 00:49:34,960
As I said earlier in the show
covering all the news around the

847
00:49:34,960 --> 00:49:37,520
world of podcasting, content
creation, etcetera.

848
00:49:37,720 --> 00:49:40,640
We'll comment and share our
thoughts and opinions on the

849
00:49:40,640 --> 00:49:43,960
ongoings.
We'll also share some updates on

850
00:49:44,200 --> 00:49:49,080
analytics as well as tools,
etcetera, things that might be

851
00:49:49,080 --> 00:49:51,480
new to you.
So come join us tomorrow

852
00:49:51,480 --> 00:49:55,560
morning, 7:00 AM Eastern, live
on Clubhouse, live on YouTube as

853
00:49:55,560 --> 00:49:59,400
well, or you can pick up the
replay on your favorite podcast

854
00:49:59,400 --> 00:50:02,840
platform just a couple hours
after we wrap here.

855
00:50:02,840 --> 00:50:07,240
So until tomorrow, make it a
great day everybody and thank

856
00:50:07,240 --> 00:50:07,440
you.