304 - Automated Podcast Workflows, Event Buzz & Spotify Play Counts

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Good morning podcasters.
Today is Wednesday, May 14th,

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2025 and today is Newsday.
We're going to tell you about

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all the events happening all
over the podcasting world and a

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few other goodies.
And if you're listening via

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podcast, please share this
episode with a fellow podcaster.

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And now give us about 30 seconds
ish and we'll get to things.

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We'll get things rolling.
And as always, thanks for being

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here.
Good morning, podcasters.

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I'm Dr. Fey.
I am filling in for Mark, who is

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still in.
Where is he now?

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Is he in Portugal?
Is he in Spain?

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He's over there.
He's having a great time, but we

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are looking forward to having
him come back on stage.

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With me is Ashley, Dan,
Jonathan, Nick, Sid, Amanda, and

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James is joining us today.
Thank you so much.

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How is everyone today?
So I had three ice breaker

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questions that I had people vote
on and they came up with option

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number C.
So here is the ice breaker

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question today.
If AI could instantly handle

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one, just one podcasting task
for you forever, what would that

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task be?
And remember, oh, Ashley, go

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ahead.
So technically you could do this

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if you have Operator, but I'm
not ready to splurge and I think

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it's 200 bucks a month for
Operator.

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But it would be to always
correctly number my podcast

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episodes.
I have this thing with numbers.

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If you asked me to write down a
series of numbers, I would

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probably get some of them wrong.
So I'm super self-conscious when

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it comes to numbering podcast.
So if I could have AI make sure

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those numbers are always right,
that would be great.

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I guess some platforms have it
to where you can put bonus

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episodes and the ones that don't
have that bonus episode feature,

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it screws up all the numbers.
All the numbers.

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Jonathan, I see your hand up.
I would love if it automatically

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spit out SEO optimize show notes
and a title.

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But can't you do that with the
right prompt?

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Yeah, but I want it to happen
automatically, like not even

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thinking about it.
Like it records it in a poof.

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It's there the right with the
right title.

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Right, right.
And I would be amiss if I didn't

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call out Nick on this.
He is our resident AI guy I.

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I don't know if they use AI.
So many things already, yeah.

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I know, and that's why.
It's a weird thing.

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The.
The thing I use the most would

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probably be more along the lines
of what Jonathan's talking about

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for SU optimized other content.
So I personally like taking the

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audio or video content and then
turning that into more content.

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So I will take a podcast
episode, turn it into a blog

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post, or take a YouTube video
and then have AI and then slide

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down into a blog post so that
you're not just creating one

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piece of content.
When you do finish an episode or

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a video, you're actually turning
out multiple pieces which give

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you more opportunities for SEO
because now you have more

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content on the topic and
websites.

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SEO, at least as of right now,
still love the rich media on the

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pages.
So additional videos, audio,

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pictures to compliment the blog
posts.

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That's something I was actually
doing a lot with the YouTube

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videos is create a YouTube
video, get it turned into a

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blog, publish the blog and
actually embed the video right

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on that page and that can help a
lot, as he was.

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One, thank you.
I appreciate it.

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Good.
Good morning.

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I would say that I want AI to do
everything related to guest

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management.
So finding the guests free,

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interviewing the guests,
scheduling the episode, giving

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me notes about what I should
talk about, what I should ask

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the guests of, anything in their
thank you notes, like follow up,

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all that, anything relative to
guest management.

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I agree guest management is
tough.

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I don't know what my answer
would be because isn't a lot of

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this stuff already.
I mean, you can prompt it to the

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hilt, right?
I consider myself a pretty good

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prompter.
Every now and then I get screwed

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up and I have to go to knit and
say how would you prompt this?

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And also, I kind of feel that I
am getting overwhelmed with SEO,

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that I'm kind of losing the
other aspects of podcasting,

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that everything is the chase,
the SEO chase, and I'm starting

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to resent it a little bit within
myself.

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That's all within myself.
So I'm thinking of just

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outsourcing the whole SEO thing.
That's what I'm thinking of

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doing because I want to start
loving what I'm doing again and

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I just don't love the whole
world with SEO.

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That's where I'm at today.
I'm.

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Going to jump in here.
Yeah, go ahead.

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One, once we get to the AI news,
remind me to address Jonathan

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and Sid's comments about AI.
But two, on the the SEO side of

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things, you have to remember
like SEO for one is a moving

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target.
So it's always going to be

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changing and it's if it's not
your full time job to do SEO,

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there's no possible way that you
could ever account for every

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aspect of SEO.
There's a lot of times when we

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talk about here in the room is
just the on page SEO, what

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people are seeing.
And there's a whole other back

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end side technically that plays
into SEO as well.

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And it can be incredibly
overwhelming.

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So rather than totally
overwhelming yourself, beating

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yourself down because there's
too much to do, focus on a few

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elements.
Focus on your titles, focus on

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your subheading, focus on the
linking, how you link your pages

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to each other.
Like little things that you do

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can make a big impact.
And you don't have to spend your

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entire life worrying about every
aspect of SEO.

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As long as you can get some of
the the major things down,

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you're going to be way better
off than a lot of people who are

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out there doing their podcasts
and just slapping something

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together and throwing them on a
website.

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So don't let it overwhelm you.
Just focus on a few things that

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you can control and that you
know you can focus on and it's

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easy to kind of knock off the
list.

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Just those little things can
make a big impact.

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Yeah, words of wisdom.
Oh, look who came up on stage.

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Oh, look who went back down into
the audience.

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That was fast.
OK, well, Mark was here for a

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second and then he he left.
So.

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Oh, he's coming back up.
Let's see if you can give us a

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little something.
Something.

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Very good morning.
Hello, Mark.

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Good morning.
How are you?

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I'm doing well.
We are currently walking over to

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a boat to take a ride, but about
a three hour tour.

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And for for those that might
know that reference.

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And then we're going to they're
going to take us both dolphins

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watching and also through all
these beautiful caves.

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So we're going to spend most of
the most of the afternoon doing

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that today.
But yeah, good to hear you guys

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and good to talk to you guys.
Good to hear you.

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We can hardly wait for you to
come back.

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I'm excited.
I actually I do.

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I really miss you guys and I'm
looking forward to jumping back

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in.
It's been a great trip and I was

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just telling my wife I'm I'm
having a little bit of creative

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withdrawal.
Even though I'm thoroughly

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enjoying myself here.
There's something about, I don't

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know, it's been almost two weeks
and I just feel like it would be

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really nice to get back to it.
So I actually posted something

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this morning just to get some of
the creative juices out.

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Awesome.
Good to see you Mark.

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OK, so we are going to resume
our news and Ashley is going to

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help me today with some things
that Mark usually reads off and

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so Ashley take it away.
Thanks, VR.

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Let's start with the top podcast
as of May 13th, 2025.

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Here's a quick look at who's
sitting at top of the charts at

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#1 The number one show is the
Mel Robbins podcast, and that's

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for Apple.
And as far as Spotify goes, the

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number one show is, I bet you
can guess it, that is the Joe

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Rogan Experience.
Shocker.

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And as far as podcasts
published, there are 202,699

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podcasts published at least one
new episode over the past week,

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and that is down slightly, about
0.8% lower than the previous

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week.
But it's still a huge sign

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showing the creators are staying
consistent.

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And you've got the next one
right, DRI?

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Do and by the way, most of this
news comes straight from Pod

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News and we have James Credlin
on stage with us.

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So James, thank you so much for
being such a great source for

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us.
We really appreciate you.

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Let's see Spotify, I don't think
we have the drum roll without

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Mark here, but that's OK.
So #5 on Spotify is the daily #4

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is good.
Hang with Amy Poehler #3 this is

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a surprise for me #3 is Club
Random with Bill Maher #2 is

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this past weekend with Theo Von
and #1 We all know Joe.

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OK, so I don't think that I have
seen Club Random in the top five

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ever.
I mean, since at least since

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we've been doing calling out the
charts and the random chart of

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the week.
This week is going to be

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business.
So #5 is the Game with Alex

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hermosi #4 is the Morning Brew
Daily.

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I actually really enjoyed that.
Morning Brew Daily is number 4

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#3 is PD.
I'm sorry I screwed it up.

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PBD podcast #2 is the Ramsey
Show.

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And number one, I mean, this is
kind of like a Joe Rogan thing.

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Number one is Diary of a CEO
with Stephen Bartlett.

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So that was through the charts.
And what we're going to do is

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we're going to go straight to
Nick.

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I know he has an early leave, so
we're going to go straight to

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Nick for some AI news.
Take it away, Nick.

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Before I get to the news, I do
want to address quickly what

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Jonathan and Sid were talking
about and that was the

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automation of a lot of the AI
things that they want to do.

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So SEO titles, show notes, blog
posts, content, etcetera.

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So right now in the AI tools
themselves, as I'm sure you guys

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all know, ChatGPT, Gemini,
etcetera, without prompting

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that, without physically going
to it and saying, hey, give me

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this thing.
There isn't a way to just have

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it do it for you necessarily.
But with tools like Make and

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Zapier, you can make that
automation happen.

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And it's actually a very similar
process to what I was doing with

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the AI briefing to basically set
a trigger to be OK when I drop a

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transcript from this episode or
when I dropped a script in.

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I want you to carry out tasks XY
and Z and for the AI Briefing

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that include give me a title for
the episode, give me a

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description of show notes for
the episode, give me YouTube

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tags that I can include in that.
And all of that was set up

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through make.
And just before you called my

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name, I was looking through the
YouTube videos that we have on

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the Night Stream podcaster
channel because I did do a

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pretty in depth tutorial on
make.com and I want to share

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that in the show notes.
If I can find that link here,

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I'll put it in the chat as well
because it's a pretty simple

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tool to use.
And this could bring you some of

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that automation that you're
looking for, Jonathan and Sid,

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where you get done recording the
episode, you transcribe or you

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drop the episode in.
And that essentially triggers an

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entire workflow of AI content.
It can save you a lot of time,

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even if it's not perfect first
time around.

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Like you basically are setting
up a prompt ahead of time that

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says grab this file, grab this
transcript, grab this, whatever

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and run that prompt.
And it it is a pretty powerful

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workflow. make.com actually is,
as far as I recall, I think it's

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free for so many scenarios that
you want to run and you can get

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a lot done in a single scenario.
So I'll kind of find that link,

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but said, I see.
Yeah, you kind of.

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So I just want to simplify this
for those of us in the room that

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need simplification.
So I grab a transcript from the

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Google folder and I go to stat
GPT and drop the transcript in

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there.
I ask it to write a e-mail and a

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LinkedIn post about based on the
transcript about that podcast.

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I grabbed bus sprouts blog and
edit it and use it.

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But in theory, basically what
you're saying is I could make

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all of that automated, right by
dropping the transcript into

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make or whatever and say these
are the tasks that I want you to

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do.
And a few minutes later all

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those tasks are done.
And did I simplify that enough,

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00:15:04,280 --> 00:15:05,680
Nick?
It's even SIM.

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00:15:05,800 --> 00:15:08,080
Yeah, that, that was good, good
breakdown.

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00:15:08,360 --> 00:15:12,360
And it's even simpler than that.
Once that file hits your Google

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00:15:12,360 --> 00:15:14,840
Drive, that starts the
automation.

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00:15:15,160 --> 00:15:17,200
So you don't even have to take
that file and you're saving

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00:15:17,200 --> 00:15:20,880
everything into Google Drive.
As soon as that file hits Google

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00:15:20,880 --> 00:15:22,880
Drive, that triggers the
automation.

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Or you can set it up on a
specific time to run.

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You can set up a bunch of
different triggers like that.

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00:15:28,280 --> 00:15:30,960
But yeah, as soon as that file
hits Google Drive, it starts

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running it through the workflow.
And that workflow, the way I had

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00:15:35,360 --> 00:15:39,440
it set up in the video link that
I just shared in the chat, it

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00:15:39,440 --> 00:15:42,600
automatically calls out to
ChatGPT or Gemini wherever you

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00:15:42,600 --> 00:15:45,680
want to call out to and starts
running the whole post thing.

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00:15:46,240 --> 00:15:50,040
OK, so one last question.
So could I also tell it to go

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00:15:50,040 --> 00:15:54,040
publish the blog in Kajabi and
go write the e-mail in Kajabi

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00:15:54,040 --> 00:15:59,440
and send it to my list at on
Tuesday at 9:15 in the morning?

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00:15:59,440 --> 00:16:01,280
Can I even go that detailed with
it?

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00:16:02,080 --> 00:16:05,160
I would have to verify if Kajabi
is one of the connected apps.

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00:16:05,160 --> 00:16:08,280
I'm not positive if that is or
not, but if as long as it

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supports Kajabi, I'd be willing
to bet that that's possible.

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00:16:12,520 --> 00:16:17,280
I know they zappier and make
they both basically connect to

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different applications and as
long as they already have a

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00:16:20,400 --> 00:16:24,080
connection built, they already
have prebuilt like publish A

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00:16:24,080 --> 00:16:26,760
blog post or schedule a
newsletter kind of thing.

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00:16:27,240 --> 00:16:29,400
So we just have to make sure
that Kajabi was one of those

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supported apps.
But yeah.

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00:16:31,720 --> 00:16:35,920
OK, so I.
Mean the the transcript, TBT and

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00:16:35,920 --> 00:16:39,560
Bosprout saved me a lot of time.
Usually this task per episode

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00:16:39,560 --> 00:16:43,600
takes me Takes me about an hour
to get the blog post copied,

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00:16:43,920 --> 00:16:47,360
uploaded, published with the
specific date to publish in

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00:16:47,360 --> 00:16:50,560
Kajabi, the e-mail.
The LinkedIn post usually takes

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00:16:50,560 --> 00:16:53,000
me about an hour to do all that.
So what you're saying is if I

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00:16:53,000 --> 00:16:55,560
can figure out how to set all
this up, it could end up taking

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00:16:55,560 --> 00:16:59,080
me 5 minutes to do it if it
works fully.

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00:16:59,160 --> 00:17:00,720
So that's saving quite a bit of
time.

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00:17:00,760 --> 00:17:02,280
So it's a great example.
Thank you, Nick.

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00:17:02,760 --> 00:17:05,520
Yeah, absolutely.
I would check out that video.

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00:17:05,599 --> 00:17:07,480
Ashley is going to put it in the
show notes hopefully.

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00:17:08,119 --> 00:17:10,240
I actually said putting this in
my notes perfect.

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00:17:10,240 --> 00:17:12,400
So I would definitely check that
video out.

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00:17:12,400 --> 00:17:16,520
It's a it's more specific to how
I was doing the AI briefing, but

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00:17:16,520 --> 00:17:21,000
the setup like the concept of
how it all works is you'll get a

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00:17:21,000 --> 00:17:22,839
pretty good grasp on how it
works.

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But then if we need to sit down
or if anyone's interested and

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00:17:27,319 --> 00:17:30,720
talking about their specific use
case or like you said, wanting

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00:17:30,720 --> 00:17:34,040
to connect to Kajabi and stuff
like that, we can hop on a call

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00:17:34,040 --> 00:17:36,080
maybe and kind of go through
that a little bit more.

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00:17:36,080 --> 00:17:39,760
But yeah, definitely, in my
opinion, Zapier, everyone talks

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00:17:39,760 --> 00:17:42,200
about Zapier.
I think make is a lot easier to

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use my personal preference.
Now as far as the news goes, one

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00:17:48,320 --> 00:17:52,360
of the big things that I saw
this week with ChatGPT.

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00:17:52,960 --> 00:17:55,480
Some of you may know that they
have this function inside of

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00:17:55,480 --> 00:17:59,480
ChatGPT called research and you
can basically give it a topic,

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00:17:59,480 --> 00:18:04,000
give it a something that you
want to go deep into.

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00:18:04,480 --> 00:18:06,800
Then you can tell ChatGPT to do
that research for you.

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00:18:06,840 --> 00:18:09,200
They'll spend a significant
amount of time, like it'll go

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520, sometimes even 30 minutes
digging through coming the web,

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00:18:14,920 --> 00:18:17,600
finding all the information it
can on that topic.

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00:18:18,200 --> 00:18:21,360
And one of the kind of features
they added into that was being

285
00:18:21,360 --> 00:18:26,000
able to generate APDF report out
of that research that it

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00:18:26,000 --> 00:18:30,120
created, which doesn't sound too
crazy.

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00:18:30,320 --> 00:18:34,720
But one of the examples I wanted
to share, one that I actually

288
00:18:35,520 --> 00:18:40,040
used recently and actually a
different tool, not chat you can

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00:18:40,040 --> 00:18:44,760
teach specifically, but same
kind of concept, was shortly

290
00:18:44,760 --> 00:18:50,320
after Mark had talked about J
Klaus recognizing that we were

291
00:18:50,320 --> 00:18:53,280
talking about his episode and
he's talking with Jay about

292
00:18:53,280 --> 00:18:55,280
getting an interview done on the
show.

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00:18:55,720 --> 00:19:00,160
I thought, I wonder if AI could
do some like deep research on

294
00:19:00,160 --> 00:19:06,880
Jay, find content topics,
questions to discuss, kind of

295
00:19:06,880 --> 00:19:11,840
dig into Jay's history a little
bit and generate a report for

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00:19:11,840 --> 00:19:15,400
me, almost like a prep sheet for
the host.

297
00:19:16,560 --> 00:19:21,480
So I set AI on that task and it
went deep.

298
00:19:22,440 --> 00:19:26,960
It went through basically Jay's
entire career, from the

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00:19:26,960 --> 00:19:32,000
beginning of his creative
elements show to the communities

300
00:19:32,000 --> 00:19:35,040
and things he's building now, to
some of the interviews that he

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00:19:35,160 --> 00:19:39,440
conducted on his show, and
basically spit out this very

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00:19:39,440 --> 00:19:44,320
detailed PDF report for me.
And then it went as far as

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00:19:44,480 --> 00:19:47,400
bringing up some possible
interview questions, some

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00:19:47,400 --> 00:19:51,360
actually really more deep
interview questions that I

305
00:19:51,360 --> 00:19:55,440
probably would have thought of
on my own and basically combined

306
00:19:55,440 --> 00:20:00,040
with all into one report.
I know some podcasts, some of

307
00:20:00,040 --> 00:20:03,120
the bigger podcast hosts, they
have people that'll go do the

308
00:20:03,120 --> 00:20:08,200
research forum, give somebody
APDF and say, here you go.

309
00:20:08,200 --> 00:20:09,880
Here's everything you need to
know about the guests that's

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00:20:09,880 --> 00:20:12,080
going on your show.
Have at it.

311
00:20:12,520 --> 00:20:14,200
And that's kind of their
research.

312
00:20:14,640 --> 00:20:18,840
And this is kind of.
Able to serve as that research

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00:20:19,120 --> 00:20:22,160
you say I'm going to be having
Sid Meadows on my show.

314
00:20:22,480 --> 00:20:24,560
I need you to tell me everything
you can about Sid Meadows as it

315
00:20:24,560 --> 00:20:30,160
relates to my podcast and help
me develop the the outline for

316
00:20:30,160 --> 00:20:32,600
the show essentially.
And that's kind of how I see

317
00:20:32,600 --> 00:20:36,520
this ChatGPT, this deep
research, even the PDF

318
00:20:36,640 --> 00:20:41,040
functionality of it playing.
So I'll leave it at that.

319
00:20:41,040 --> 00:20:44,600
I'm talking quite a bit.
Any thoughts on that kind of

320
00:20:44,600 --> 00:20:46,600
functionality?
Would you guys use it?

321
00:20:46,880 --> 00:20:50,880
I think it would depend on the
price point to be honest with

322
00:20:50,960 --> 00:20:53,680
you.
So I used deep research before

323
00:20:53,680 --> 00:20:57,960
Nick once before only once and
it comes with my $20 membership

324
00:20:57,960 --> 00:21:01,720
to chat TPT a month, right?
And I think you only get like 5

325
00:21:01,720 --> 00:21:03,960
or 6 of them and it took it
about 30 minutes or so and I

326
00:21:03,960 --> 00:21:05,920
don't even remember the top.
Oh, I was asking it to do

327
00:21:05,920 --> 00:21:09,320
research about small business
manufacturers in the office

328
00:21:09,320 --> 00:21:13,000
furniture industry to give me
some statistics and things that

329
00:21:13,000 --> 00:21:16,160
I could use to potentially write
articles about or we could use

330
00:21:16,160 --> 00:21:18,640
on, you know, social media, that
kind of stuff, right?

331
00:21:18,640 --> 00:21:20,880
And it took it.
So it was a topic that, you

332
00:21:20,880 --> 00:21:23,560
know, I can spend hours
researching, but it took about

333
00:21:23,560 --> 00:21:25,360
25 minutes.
So it came up with some really,

334
00:21:25,360 --> 00:21:29,000
really good stuff and reference
some great articles that we're

335
00:21:29,000 --> 00:21:31,240
able to capture.
So I've used it.

336
00:21:31,240 --> 00:21:33,200
I think it's great.
You just got to really know what

337
00:21:33,200 --> 00:21:35,800
it is you want to research
before you ask it because it

338
00:21:35,800 --> 00:21:38,640
takes so much time.
I think that's a very good

339
00:21:38,640 --> 00:21:41,000
point, having the prompt ready
to go.

340
00:21:41,000 --> 00:21:42,720
I guess something like that, if
you're going to do guest

341
00:21:42,720 --> 00:21:46,440
research, giving it the
background of your podcasts,

342
00:21:46,600 --> 00:21:49,360
understanding maybe the
direction that you want to go

343
00:21:49,360 --> 00:21:52,440
with the show or where the
direction you're thinking you

344
00:21:52,440 --> 00:21:55,400
want to go with the show.
Feeding all that upfront is

345
00:21:55,400 --> 00:21:58,440
definitely huge.
But Dr., to your point,

346
00:21:58,560 --> 00:22:01,080
depending on how much it costs,
if you have a ChatGPT Plus

347
00:22:01,080 --> 00:22:05,240
subscription, you already have
access to Deep research and it's

348
00:22:05,240 --> 00:22:09,040
just a little button underneath
the little text box there that

349
00:22:09,040 --> 00:22:12,320
says Deep research, and you
click that, turn that on, it'll

350
00:22:12,320 --> 00:22:14,520
automatically be in deep
Research mode.

351
00:22:15,400 --> 00:22:18,760
Yeah, I'm on the the $20.00 a
month tier.

352
00:22:19,240 --> 00:22:20,760
Do you know how many I would
get?

353
00:22:20,800 --> 00:22:24,080
Is it a day or a month?
So do you know is it?

354
00:22:24,360 --> 00:22:27,160
I think.
I'm not sure if it's five, it's

355
00:22:27,160 --> 00:22:30,400
a month.
DRI think you get 5 a month is

356
00:22:30,400 --> 00:22:32,800
what I think.
I've only used it one time,

357
00:22:32,800 --> 00:22:34,600
right.
So but again, I think you have

358
00:22:34,600 --> 00:22:37,280
to be very intense about you
have to be very intentional

359
00:22:37,280 --> 00:22:41,280
about what it is you're trying
to research and why you want to

360
00:22:41,280 --> 00:22:43,680
research that thing.
Because a lot of times you can

361
00:22:43,680 --> 00:22:46,400
just ask a prompter or ask a
question to ChatGPT is going to

362
00:22:46,400 --> 00:22:48,480
give you information.
But if you feel like you really

363
00:22:48,480 --> 00:22:50,960
need to go deeper, then you want
to click that deep research

364
00:22:50,960 --> 00:22:52,680
mode.
So you just got to be

365
00:22:52,680 --> 00:22:55,920
intentional about what it is
you're trying to research, why

366
00:22:55,920 --> 00:22:58,160
you're trying to research it.
What do you hope to do with the

367
00:22:58,160 --> 00:23:00,240
information that you get?
Because I think a lot of times

368
00:23:00,720 --> 00:23:03,280
that, you know, ChatGPT or any
of the other platforms will give

369
00:23:03,280 --> 00:23:06,960
you the basis of what you're
looking for without having to go

370
00:23:06,960 --> 00:23:10,600
into the deep research and using
your tokens, if you will, for

371
00:23:10,600 --> 00:23:13,040
deep research.
Excellent, Nick, thank you so

372
00:23:13,040 --> 00:23:15,400
much.
I appreciate the the AI news

373
00:23:15,400 --> 00:23:17,720
today.
Was there anything else on your

374
00:23:17,920 --> 00:23:20,640
on your agenda?
No, that is that is what I got.

375
00:23:20,640 --> 00:23:22,080
I didn't want to hog the show
today.

376
00:23:22,120 --> 00:23:28,080
That is your AI news for today.
OK, Well, Jonathan, I think that

377
00:23:28,080 --> 00:23:30,960
you have a couple of things to
say about social media, in the

378
00:23:30,960 --> 00:23:33,760
social media news.
What is going on in the social

379
00:23:33,760 --> 00:23:37,480
media world today, Jonathan?
Yeah, so just a few updates in

380
00:23:37,480 --> 00:23:39,600
the social media world this
week.

381
00:23:39,960 --> 00:23:42,240
Facebook does have some
algorithm updates.

382
00:23:42,240 --> 00:23:44,600
They've implemented some
algorithm changes that

383
00:23:44,600 --> 00:23:48,960
prioritize authentic
interactions and reduce spammy

384
00:23:48,960 --> 00:23:52,520
content, including irrelevant
captions, excessive hashtags,

385
00:23:52,840 --> 00:23:55,640
and engagement baiting.
So they're minimizing the reach

386
00:23:55,640 --> 00:23:59,040
on those sort of things and
they're looking for more

387
00:23:59,040 --> 00:24:03,560
authentic interactions.
So that is over on Facebook.

388
00:24:03,560 --> 00:24:07,800
On Instagram, they've got, oh
goody, the notes feature, which

389
00:24:07,800 --> 00:24:10,840
they've gotten rid of on a post,
but they still have notes out

390
00:24:10,840 --> 00:24:14,440
there.
Get some great updates like you

391
00:24:14,440 --> 00:24:19,920
can customize the color because
everybody cares about that and

392
00:24:19,920 --> 00:24:23,040
the emojis on that.
So I'm sure everybody is very

393
00:24:23,040 --> 00:24:26,360
excited about that one.
LinkedIn did make profile

394
00:24:26,360 --> 00:24:30,560
verification easier, So if you
use an alternate name there,

395
00:24:30,560 --> 00:24:34,240
you're now allowed to verify as
long as they have your

396
00:24:34,240 --> 00:24:37,200
additional legal name on there
and oh wait.

397
00:24:37,400 --> 00:24:39,160
A minute which?
Which platform is that which?

398
00:24:39,160 --> 00:24:40,960
One that's LinkedIn.
Is Jonathan.

399
00:24:41,480 --> 00:24:42,960
Yep.
I just want to clarify that.

400
00:24:42,960 --> 00:24:46,560
So I tried to do this was before
because I don't use Sydney,

401
00:24:46,560 --> 00:24:48,640
which is my name.
I use Sid on LinkedIn.

402
00:24:48,640 --> 00:24:53,280
I can now go through the clear
process and become verified,

403
00:24:53,280 --> 00:24:56,040
verified using.
OK, I'm going to do that today.

404
00:24:56,240 --> 00:24:58,400
That's good.
You what you have to do is add

405
00:24:58,400 --> 00:25:01,320
your your legal name as a
secondary title.

406
00:25:01,800 --> 00:25:03,800
Right, I'm going to try.
If I get stuck, I'm calling.

407
00:25:04,280 --> 00:25:07,240
OK, don't call me.
I wish Facebook, I wish Facebook

408
00:25:07,240 --> 00:25:09,880
would do that.
I know.

409
00:25:09,880 --> 00:25:14,280
Having a hard time with the Dr.
Diane Romel thing and it's just

410
00:25:14,640 --> 00:25:20,440
it's been trying for a while.
I'm OK, you did.

411
00:25:20,480 --> 00:25:21,320
John Poop.
I'm sorry.

412
00:25:21,800 --> 00:25:23,640
No problem.
Would you like for me to call?

413
00:25:23,640 --> 00:25:25,680
I'll call somebody about that,
but I don't know if.

414
00:25:25,920 --> 00:25:27,680
Yeah, I get them on the line,
will you?

415
00:25:28,160 --> 00:25:32,800
And then the only other thing is
really that Metaview did release

416
00:25:32,840 --> 00:25:36,120
a new the new version of their
AI chat bot.

417
00:25:36,120 --> 00:25:41,400
Now Metaview is for the the
glasses, the meta glasses, so

418
00:25:41,400 --> 00:25:46,040
they did release a new AI chat
bot that's powered by llama 4

419
00:25:46,480 --> 00:25:50,720
and that is the those are the
updates on social media right

420
00:25:50,720 --> 00:25:55,080
now nothing huge there was if
you haven't already go and watch

421
00:25:55,080 --> 00:25:56,960
the video.
If you're interested in what's

422
00:25:56,960 --> 00:26:00,560
going on in Instagram, Adam
Missouri did put out a video, I

423
00:26:00,560 --> 00:26:03,720
believe not yesterday, the day
before, where he talked about

424
00:26:04,000 --> 00:26:05,600
just things going on in
Instagram.

425
00:26:05,600 --> 00:26:08,160
It wasn't groundbreaking.
It's mostly stuff that he's

426
00:26:08,160 --> 00:26:11,120
talked about before, but it's
always good to see where he

427
00:26:11,120 --> 00:26:15,240
where his head is.
Put a face with a yes.

428
00:26:15,600 --> 00:26:17,960
Yes.
OK, Good deal.

429
00:26:18,320 --> 00:26:23,040
So Ashley's coming back to tell
us some events happening in the

430
00:26:23,040 --> 00:26:26,920
podcasting world.
And this information is directly

431
00:26:27,240 --> 00:26:30,400
from pod news.
Thank you, James Kriblin, for

432
00:26:30,400 --> 00:26:31,880
being such a great source on
that.

433
00:26:32,880 --> 00:26:34,840
Ashley, go ahead.
All right, here's our events

434
00:26:34,840 --> 00:26:36,960
roundup.
We're going to start with the

435
00:26:36,960 --> 00:26:40,840
Empowered Podcasting Conference
and this is September 26th

436
00:26:40,840 --> 00:26:45,480
through 28th, 2025 and it is at
the Hyatt Centric in Uptown

437
00:26:45,480 --> 00:26:48,720
Charlotte, NC.
You can get your tickets at

438
00:26:48,720 --> 00:26:52,720
empoweredpodcasting.com.
I went last year for the first

439
00:26:52,720 --> 00:26:56,880
one, got to meet several of you.
I'm very grateful still for that

440
00:26:56,880 --> 00:26:59,640
experience.
I encourage everybody to go.

441
00:26:59,640 --> 00:27:03,440
It's going to be awesome.
And the next event we have is an

442
00:27:03,440 --> 00:27:06,720
on online event and it is
Wednesday, May 14th and it is

443
00:27:06,720 --> 00:27:11,520
called the Lower St. office
hours and it is at noon Central

444
00:27:11,520 --> 00:27:16,040
Time, 6:00 BST.
And the description I have says

445
00:27:16,040 --> 00:27:19,520
join the crew for Lower St. for
a laid back but value of your

446
00:27:19,520 --> 00:27:22,040
Q&A session.
And this is great for whether

447
00:27:22,040 --> 00:27:24,040
you're working on your first
show or you're refining your

448
00:27:24,040 --> 00:27:26,000
50th.
It's a great chance to get some

449
00:27:26,000 --> 00:27:29,600
insights from industry pros and
maybe share a few of your own.

450
00:27:30,120 --> 00:27:32,920
And then, of course, coming up
across the pond, we've got the

451
00:27:32,920 --> 00:27:36,800
Podcast Show 2025.
It's going to be Wednesday and

452
00:27:36,800 --> 00:27:40,040
Thursday, May 21st and 22nd in
London, England.

453
00:27:40,400 --> 00:27:43,120
And there are tickets available
on their website.

454
00:27:43,120 --> 00:27:45,240
I'll make sure to have that in
the show notes for you.

455
00:27:45,600 --> 00:27:48,160
And this is one of the biggest
podcast industry events of the

456
00:27:48,160 --> 00:27:51,400
year.
They'll be creators, platforms,

457
00:27:51,400 --> 00:27:54,160
marketers to networks.
It's where everything will be

458
00:27:54,160 --> 00:27:58,200
happening across the pond.
And to go with that, there was a

459
00:27:58,200 --> 00:28:01,360
free podcaster happy hour also
happening in London.

460
00:28:01,360 --> 00:28:05,280
And it is Wednesday, May 21st
and it is a ticketed event.

461
00:28:05,560 --> 00:28:08,760
And this will be a great event
to go alongside the podcast

462
00:28:08,760 --> 00:28:10,160
show.
And I hope everybody who's

463
00:28:10,160 --> 00:28:11,720
attending has a great time.
I.

464
00:28:12,160 --> 00:28:15,120
Have a comment?
So yesterday I went and booked

465
00:28:15,120 --> 00:28:18,200
my hotel room for the Empowered
Podcasting conference.

466
00:28:18,200 --> 00:28:21,120
Thank you, Mark, for the rate,
hotel rate.

467
00:28:21,280 --> 00:28:24,920
I just have a tip for everybody.
I booked it because the event is

468
00:28:24,920 --> 00:28:29,200
Friday to Sunday and I tried to
book my hotel room Thursday to

469
00:28:29,200 --> 00:28:32,760
Sunday and it would not let me.
It told me that there were no

470
00:28:32,760 --> 00:28:35,840
rooms available.
So my, my tip, my pro tip if you

471
00:28:35,840 --> 00:28:39,760
will, is to be sure that you
book for the day the conference

472
00:28:39,760 --> 00:28:42,800
starts, which is Friday and
check out on Sunday.

473
00:28:43,200 --> 00:28:45,480
Then you'll see the room options
that are available.

474
00:28:45,920 --> 00:28:48,160
Great tips.
That's all I've got for events.

475
00:28:48,160 --> 00:28:50,600
Back to you, Dr., and thanks so
much.

476
00:28:51,080 --> 00:28:55,200
I just wanted to mention that we
also do have the speaker call

477
00:28:55,200 --> 00:28:57,360
opened currently for Empowered
Podcasting.

478
00:28:57,360 --> 00:29:00,240
So if you're interested in
speaking at the event, please

479
00:29:00,240 --> 00:29:02,600
fill out your application.
Go ahead, Diane.

480
00:29:03,040 --> 00:29:07,880
Well, I just wanted to add then
that if you or your company are

481
00:29:07,880 --> 00:29:12,000
interested in sponsoring, we
have opportunities to get

482
00:29:12,000 --> 00:29:14,760
involved with the Empowered
Podcasting Conference.

483
00:29:14,840 --> 00:29:18,880
Reach out to me or Ashley.
You don't mind putting my e-mail

484
00:29:18,960 --> 00:29:21,600
in the show notes, do you?
I'm happy to do that for you.

485
00:29:21,600 --> 00:29:23,040
Thanks.
OK, absolutely.

486
00:29:23,040 --> 00:29:27,880
I well and I'll throw it out
here then it's Dan at Dan W dot

487
00:29:28,120 --> 00:29:30,120
US.
Just put sponsorship in the

488
00:29:30,200 --> 00:29:32,160
subject line.
Awesome.

489
00:29:32,160 --> 00:29:35,560
Well, thanks Dan Dr. back to you
with some more news bites.

490
00:29:36,360 --> 00:29:40,720
And just for the people who are
listening on on the replay,

491
00:29:41,120 --> 00:29:47,120
empowered podcasting is
basically the child of what's

492
00:29:47,120 --> 00:29:51,480
going on in Mark's brain.
This is the empowered podcasting

493
00:29:52,040 --> 00:29:54,680
meet up.
And of course, there's the

494
00:29:54,680 --> 00:29:59,240
powered podcasting page on
Facebook that is Mark's.

495
00:29:59,360 --> 00:30:03,600
And so this is his second one
that he's done.

496
00:30:03,600 --> 00:30:07,800
And it's going to be, it's going
to be so good.

497
00:30:07,800 --> 00:30:10,160
It was great, great, great last
year.

498
00:30:10,480 --> 00:30:12,720
And this year it's going to be
even better.

499
00:30:13,200 --> 00:30:15,000
So we're looking forward to
that.

500
00:30:15,920 --> 00:30:20,760
James, do, are you available to
speak right now or are you

501
00:30:21,040 --> 00:30:22,880
running around just listening to
us?

502
00:30:22,880 --> 00:30:24,480
Not quite sure.
Hello.

503
00:30:24,480 --> 00:30:25,720
Hello.
Yes, I am.

504
00:30:25,800 --> 00:30:27,960
I can talk to you.
Absolutely.

505
00:30:28,200 --> 00:30:30,520
I'm always fascinated to hear
what the big news is.

506
00:30:30,520 --> 00:30:33,600
And the big news apparently,
apparently appears to be

507
00:30:33,600 --> 00:30:36,120
something to do with AI.
So that's OK.

508
00:30:37,240 --> 00:30:39,760
Plus, we read all your content,
James.

509
00:30:41,040 --> 00:30:45,040
We want to make sure.
So James talk a little bit about

510
00:30:45,280 --> 00:30:49,160
the the show going on in London
podcast show.

511
00:30:49,720 --> 00:30:52,880
It's a very big deal.
So this is its fourth year.

512
00:30:53,040 --> 00:30:58,480
It claims to have 10,000 people
going, which I think is it's an

513
00:30:58,480 --> 00:31:01,520
interesting camping exercise.
I'm not entirely convinced about

514
00:31:01,520 --> 00:31:03,520
that, but it's certainly a very
big event.

515
00:31:03,840 --> 00:31:07,360
And I think what I've seen in
the four years that I'm going

516
00:31:07,360 --> 00:31:10,680
there, so I'm doing the opening
keynote and I think what, what

517
00:31:10,680 --> 00:31:14,320
I, what I see over the four
years that I've gone there is

518
00:31:14,320 --> 00:31:19,720
that it's become really, you
know, the event for people to

519
00:31:19,720 --> 00:31:22,840
come to.
It seems to have passed the

520
00:31:22,840 --> 00:31:25,000
podcast show.
Sorry.

521
00:31:25,000 --> 00:31:28,960
It seems to have passed podcast
movement in, in some ways as

522
00:31:28,960 --> 00:31:32,400
being a really interesting event
for both people in the industry,

523
00:31:32,400 --> 00:31:36,920
but also people who are
podcasting as a side hustle, as

524
00:31:36,920 --> 00:31:39,320
something that that they just
want to get better AT.

525
00:31:39,840 --> 00:31:43,080
And the fact that it's in my
hometown, it's always a good

526
00:31:43,080 --> 00:31:44,400
thing.
So I will be jumping on the

527
00:31:44,400 --> 00:31:48,160
plane and going all the way over
there and looking forward to

528
00:31:48,160 --> 00:31:49,680
him.
Awesome.

529
00:31:50,200 --> 00:31:54,880
So this is a subject that we
have had a couple of times on

530
00:31:54,880 --> 00:32:00,920
this show about the intimacy of
the smaller groups versus the

531
00:32:00,920 --> 00:32:05,600
huge blow out groups.
So let's let's talk a little bit

532
00:32:05,600 --> 00:32:09,240
about that for you.
What do you what is your take on

533
00:32:09,240 --> 00:32:10,800
that?
Yeah, I think that there's

534
00:32:10,800 --> 00:32:13,840
definitely a, a bit of both.
And it's one of the reasons why

535
00:32:14,320 --> 00:32:18,480
I worked on this events board so
that anyone can post any event,

536
00:32:18,480 --> 00:32:20,720
big or small.
And it can be an online event,

537
00:32:20,720 --> 00:32:25,440
it can be a, you know, it can be
a, an in person event because I

538
00:32:25,440 --> 00:32:28,320
think that, you know, small,
small events are really

539
00:32:28,320 --> 00:32:31,480
worthwhile.
I I think I went to the New

540
00:32:31,480 --> 00:32:35,480
Zealand podcast Summit, which I
think the last one of those was

541
00:32:35,480 --> 00:32:38,480
last was last weekend, but I
went to one a couple of years

542
00:32:38,480 --> 00:32:42,120
ago and that was great.
That was about I guess about 60

543
00:32:42,120 --> 00:32:45,920
people and it was really good
because you really got to meet

544
00:32:45,920 --> 00:32:48,800
everybody and talk with
everybody and understand what

545
00:32:48,800 --> 00:32:51,280
everybody was coming from.
And that was really good.

546
00:32:51,280 --> 00:32:55,040
But you know, these large events
are also pretty good as well

547
00:32:55,040 --> 00:32:59,200
because you can see people who
you know, you've been following

548
00:32:59,200 --> 00:33:03,360
for many years and you know and
understand what the what they're

549
00:33:03,360 --> 00:33:06,680
up to as well.
I went to the podcast movement

550
00:33:06,720 --> 00:33:10,520
when it was here in Nashville
and it was my first time.

551
00:33:10,680 --> 00:33:13,360
And of course every everything
was a shiny penny.

552
00:33:13,360 --> 00:33:19,280
I just wanted to be everywhere.
But as the years have gone on, I

553
00:33:19,280 --> 00:33:25,080
realized that I really get so
much more knowledge out of the

554
00:33:25,080 --> 00:33:29,040
smaller groups because of all
the rooms that have speakers and

555
00:33:29,040 --> 00:33:32,800
stuff and courses and things
going on at the conventions.

556
00:33:33,240 --> 00:33:37,280
I just, I learn a lot more at
those smaller intimate groups.

557
00:33:37,600 --> 00:33:43,200
But certainly the networking
possibilities at the big ones

558
00:33:43,440 --> 00:33:45,680
are amazing.
Amazing.

559
00:33:45,880 --> 00:33:49,000
The networking opportunities are
fantastic and I think you know

560
00:33:49,000 --> 00:33:52,120
it.
It just takes, as with any of

561
00:33:52,120 --> 00:33:58,160
these, it takes 1 good meeting
or one really good learning,

562
00:33:58,160 --> 00:34:01,400
which changes the way that you
do things and, and that's it.

563
00:34:01,400 --> 00:34:03,240
And you've paid for the entire
thing.

564
00:34:03,640 --> 00:34:06,840
So I think, you know, certainly
worthwhile, you know, doing,

565
00:34:06,880 --> 00:34:09,520
whether it's a big one or a
small one, certainly worthwhile

566
00:34:09,639 --> 00:34:11,080
doing that.
That's really helpful.

567
00:34:11,080 --> 00:34:15,280
I think, you know, podcasting is
a very solitary thing and I

568
00:34:15,280 --> 00:34:18,400
think it's, you know, it's
always useful being able to meet

569
00:34:18,400 --> 00:34:21,239
other people who are in in the
same boat as you.

570
00:34:21,719 --> 00:34:24,880
Can I cover a news story because
I'm interested in what other

571
00:34:24,880 --> 00:34:28,400
people are up on stage?
It's not really an exclusive

572
00:34:28,400 --> 00:34:31,159
because it was a news story that
broke last week at the end of at

573
00:34:31,520 --> 00:34:36,760
the end of last week, which is
that Spotify is adding plays to

574
00:34:36,760 --> 00:34:40,880
the Spotify app.
So any day now, and some of you

575
00:34:40,880 --> 00:34:44,840
may already have it, you'll be
able to see how many plays a

576
00:34:44,840 --> 00:34:48,000
podcast has had in the Spotify
app.

577
00:34:48,000 --> 00:34:52,239
You'll be able to see it in much
the same way as YouTube.

578
00:34:52,719 --> 00:34:58,560
And I was just curious from
others on stage as to whether

579
00:34:59,120 --> 00:35:03,320
you think that this is a good
idea, whether this is the worst

580
00:35:03,320 --> 00:35:06,800
idea that's ever happened.
They've been some podcasts that

581
00:35:06,800 --> 00:35:10,280
have said that's it, we're
coming off Spotify.

582
00:35:10,280 --> 00:35:13,200
How dare they?
But other people saying no,

583
00:35:13,200 --> 00:35:15,520
that's absolutely, that's
absolutely fine.

584
00:35:15,760 --> 00:35:18,640
So I'm just sort of curious as
to what as to what other people

585
00:35:18,640 --> 00:35:21,640
think about them.
Well, James, it's like you have

586
00:35:21,640 --> 00:35:25,840
my rundown in your hand because
that was a story that I was

587
00:35:25,840 --> 00:35:28,400
going to get to a little later
on.

588
00:35:28,400 --> 00:35:30,480
But I'm glad that you you got me
on it.

589
00:35:30,680 --> 00:35:32,720
I see Dan's hand up.
Go ahead.

590
00:35:32,960 --> 00:35:36,400
Well, yes, and I happen to have
cheated and saw those notes.

591
00:35:36,400 --> 00:35:40,160
I was very interested in this
discussion, but I will just

592
00:35:40,280 --> 00:35:43,760
quickly answer and say that I am
on the side of.

593
00:35:43,840 --> 00:35:47,400
I believe in transparency,
though whether it's a good thing

594
00:35:47,400 --> 00:35:50,560
or a bad thing I don't think
matters as much.

595
00:35:50,560 --> 00:35:55,280
And I read some more of the
notes, but if the idea from

596
00:35:55,280 --> 00:36:00,640
podcasters is that it's going to
drop their listener count

597
00:36:00,640 --> 00:36:03,040
because they don't have many
plays.

598
00:36:03,040 --> 00:36:07,720
Actually, this tied this ties to
a comment made earlier about

599
00:36:07,720 --> 00:36:09,480
the.
It was was it the random news

600
00:36:09,480 --> 00:36:12,400
Dr. or the random chart?
I have.

601
00:36:13,240 --> 00:36:16,560
Yeah.
So interesting side note, and

602
00:36:16,560 --> 00:36:21,400
this plays well into that, Ed
Mylett, Ed Mylett's podcast

603
00:36:21,840 --> 00:36:25,640
often touts that they are the
number one business podcast in

604
00:36:25,640 --> 00:36:27,440
the world.
But I've been doing some

605
00:36:27,440 --> 00:36:31,720
homework and that chart made me
actually go dig in again today.

606
00:36:32,120 --> 00:36:37,040
And they are consistently in the
top 20, but not even close to

607
00:36:37,040 --> 00:36:39,560
the top ten in a consistent
fashion.

608
00:36:39,560 --> 00:36:41,840
So there's some food for
thought.

609
00:36:41,880 --> 00:36:45,200
That might be, that might be he
might be a victim of Listen

610
00:36:45,200 --> 00:36:47,520
Notes.
You know, where Listen Notes

611
00:36:47,520 --> 00:36:51,400
takes all these programs, all
these podcasts that haven't

612
00:36:51,720 --> 00:36:56,240
published for several years and
they put them in a big bowl with

613
00:36:56,400 --> 00:36:59,760
the some with some that are
publishing and they mix it up

614
00:36:59,760 --> 00:37:02,120
and they say, hey, you're number
one.

615
00:37:02,120 --> 00:37:05,920
Well, hopefully you are #1 if
you're going against, you know,

616
00:37:06,040 --> 00:37:11,080
10 dead podcasts that haven't
done anything, yeah, you better

617
00:37:11,080 --> 00:37:13,160
be #1.
Absolutely.

618
00:37:13,160 --> 00:37:15,880
I could see that being part of
it, but I wonder how much of it

619
00:37:15,880 --> 00:37:19,040
is a promotion strategy.
Anyway, that's my thoughts.

620
00:37:19,040 --> 00:37:22,840
I believe in transparency.
I think it's a good thing for an

621
00:37:22,840 --> 00:37:26,120
industry, maybe not such a good
thing for podcasters.

622
00:37:26,200 --> 00:37:29,160
And James, what is what is your
take on this?

623
00:37:29,160 --> 00:37:31,640
What do you think the pros and
cons are of this feature?

624
00:37:33,400 --> 00:37:35,360
I've got plenty of pros and
plenty of cons.

625
00:37:35,360 --> 00:37:38,480
I agree.
In terms of transparency, I

626
00:37:38,480 --> 00:37:40,200
think that transparency is a
good thing.

627
00:37:40,200 --> 00:37:44,720
And I publish all of the stats
for the shows that I do because

628
00:37:44,720 --> 00:37:46,800
I think that that's an important
thing.

629
00:37:46,800 --> 00:37:49,720
Particularly when you're asking
your audience for money, as I

630
00:37:49,720 --> 00:37:52,720
do, I think it's pretty
important to actually say how

631
00:37:52,720 --> 00:37:55,200
well you're doing.
I think that that's, you know, a

632
00:37:55,200 --> 00:37:57,800
good thing.
There's a tool called OP 3,

633
00:37:57,800 --> 00:38:01,320
which is free and which gives
you information that you can

634
00:38:01,320 --> 00:38:04,720
then use and you'll find that at
OP 3 dot dev.

635
00:38:05,120 --> 00:38:06,520
So I think that that's one
thing.

636
00:38:06,640 --> 00:38:09,840
The, the only thing that I would
say on the on the reverse side

637
00:38:09,840 --> 00:38:13,600
is that Spotify haven't said
what a play is.

638
00:38:14,000 --> 00:38:16,840
There's no definition of what a
play is.

639
00:38:16,840 --> 00:38:20,640
And so therefore we don't know
quite what it's measuring.

640
00:38:20,880 --> 00:38:25,360
What I can tell you is that I
have a show on Spotify

641
00:38:25,400 --> 00:38:28,560
obviously, and as well on Apple
Podcasts.

642
00:38:29,000 --> 00:38:33,640
They both have the same amount
of people tuning into them

643
00:38:33,640 --> 00:38:37,520
according to the figures.
But the amount of plays on Apple

644
00:38:37,520 --> 00:38:41,960
Podcasts is five times as much
as the amount of plays on

645
00:38:41,960 --> 00:38:44,120
Spotify.
And that's not saying that Apple

646
00:38:44,120 --> 00:38:46,880
Podcast is doing better.
That's saying that Apple Podcast

647
00:38:46,880 --> 00:38:48,600
is measuring a play in a
different way.

648
00:38:48,760 --> 00:38:52,680
And So what what it will give
you is it will give you the

649
00:38:52,680 --> 00:38:56,840
opportunity of comparing
individual shows on the Spotify

650
00:38:56,840 --> 00:38:59,320
platform.
But of course, what it won't

651
00:38:59,320 --> 00:39:02,520
show is any plays that you're
getting elsewhere.

652
00:39:02,600 --> 00:39:06,120
And if you're a show, which is
a, if you're a podcast about

653
00:39:06,120 --> 00:39:10,960
podcasting as I do, then
typically that means that you

654
00:39:10,960 --> 00:39:14,720
won't do very well on Spotify.
For whatever reason, those shows

655
00:39:14,720 --> 00:39:18,120
aren't very popular on on the
Spotify platform and are more

656
00:39:18,120 --> 00:39:21,320
popular on Apple Podcasts.
So you're not necessarily seeing

657
00:39:21,320 --> 00:39:24,520
the whole story is what I'm
basically saying there.

658
00:39:24,840 --> 00:39:27,760
And we don't know quite how a
play is measured.

659
00:39:27,760 --> 00:39:31,280
By the way, we also don't know
how play is measured on YouTube

660
00:39:31,320 --> 00:39:36,640
either, $35 billion industry and
YouTube has never once actually

661
00:39:36,640 --> 00:39:40,600
explained what a play is.
So there's a concern.

662
00:39:41,080 --> 00:39:43,240
But I do think that there's a
good a good thing.

663
00:39:43,240 --> 00:39:48,240
And by the way, if you want to
see other people's data, then

664
00:39:48,320 --> 00:39:53,680
the sister publication of of POD
News, which is called the

665
00:39:53,680 --> 00:39:56,760
Podcast Business Journal.
If you have a look at podcast

666
00:39:56,760 --> 00:40:00,720
business journals data page,
then you'll see a ton of data in

667
00:40:00,720 --> 00:40:05,680
there, including loads of data
for individual shows that are

668
00:40:05,680 --> 00:40:07,400
sharing their information out
there.

669
00:40:07,680 --> 00:40:11,440
So if you are in the arts
category or you're in the

670
00:40:11,440 --> 00:40:15,360
business category, then you can
actually see probably 20 other

671
00:40:15,360 --> 00:40:20,200
shows in that same category that
you can compare with your own.

672
00:40:20,200 --> 00:40:22,640
So it's a good, it's a good
place to go and find.

673
00:40:23,040 --> 00:40:25,360
You know, additional stats and
information.

674
00:40:25,920 --> 00:40:29,120
Awesome.
So getting back to this feature

675
00:40:29,120 --> 00:40:31,960
that Spotify is going to be
doing.

676
00:40:32,360 --> 00:40:37,560
Although I have a story here
saying that Spotify hints at

677
00:40:37,560 --> 00:40:44,040
tweaks after podcaster backlash
on to the play count roll out.

678
00:40:44,560 --> 00:40:48,880
So they might be tweaking it a
little bit, but who knows.

679
00:40:49,320 --> 00:40:51,040
But I want to know your take on
this.

680
00:40:51,120 --> 00:40:55,400
Do you think that this feature I
I really don't know what else to

681
00:40:55,400 --> 00:41:00,120
call it, that this feature will
hurt the smaller shows when it

682
00:41:00,120 --> 00:41:04,200
comes to listen or discovery?
I don't really think it will.

683
00:41:04,240 --> 00:41:08,200
I don't know how many people
would look at a show.

684
00:41:08,200 --> 00:41:11,040
You have to get into the show
page, is my understanding.

685
00:41:11,040 --> 00:41:13,920
Before you, before you actually
see that number.

686
00:41:14,440 --> 00:41:19,560
So the algorithm's already done
that job in terms of chosen a

687
00:41:19,560 --> 00:41:23,320
popular show anyway.
That's how the Spotify algorithm

688
00:41:23,600 --> 00:41:27,200
tends to work anyway.
So I don't think that this

689
00:41:27,200 --> 00:41:29,880
additional feature is going to
kill anybody.

690
00:41:30,320 --> 00:41:33,320
You know who all of a sudden you
look at it and you go, oh, it's

691
00:41:33,320 --> 00:41:35,800
only got 20 listens.
I, I don't think I'm going to go

692
00:41:35,800 --> 00:41:38,080
and have a listen.
I'm not sure that that's a

693
00:41:38,080 --> 00:41:42,040
particular thing that we have to
worry about.

694
00:41:42,400 --> 00:41:45,600
If you find a great show that
only has 30 people tuning into

695
00:41:45,600 --> 00:41:48,040
it, well, you've found something
special, haven't you?

696
00:41:48,040 --> 00:41:51,440
Very.
True, very true.

697
00:41:51,880 --> 00:41:53,840
James, thank you so much for
joining us today.

698
00:41:53,840 --> 00:41:56,840
I really appreciate good luck on
that keynote speech.

699
00:41:56,960 --> 00:41:58,120
It's a pleasure.
Yes, I should have.

700
00:41:58,120 --> 00:42:01,080
I should have written it by last
Friday and I still haven't, but

701
00:42:01,440 --> 00:42:03,240
still, there we are.
Say I.

702
00:42:05,720 --> 00:42:12,160
Yes, or maybe not.
That's great.

703
00:42:12,160 --> 00:42:16,480
So we're going to get back to
little news bites that we have.

704
00:42:16,520 --> 00:42:20,400
And Ashley, you're going to talk
to us about something about

705
00:42:20,600 --> 00:42:25,640
Metacast.
Is Metacast related to meta that

706
00:42:25,640 --> 00:42:27,960
we know about meta.
Facebook meta?

707
00:42:28,720 --> 00:42:31,600
I don't think so.
And actually when I found this

708
00:42:31,600 --> 00:42:35,360
news story, I was actually
thinking about you because it's

709
00:42:35,360 --> 00:42:39,680
it's a type of podcast player
and I know you're into listening

710
00:42:39,680 --> 00:42:41,600
on different players.
So this one's for you.

711
00:42:42,320 --> 00:42:45,360
So this is the new, the newest
with Medacast.

712
00:42:45,360 --> 00:42:50,360
It has human readable URLs.
Gone are the random strings of

713
00:42:50,360 --> 00:42:54,600
letters and numbers.
Medacast has slugified all URLs.

714
00:42:54,680 --> 00:42:57,880
So now I looked at it when they
published the story, instead of

715
00:42:57,880 --> 00:43:01,680
having a bunch of random
characters, you can actually see

716
00:43:01,880 --> 00:43:05,640
your podcast website in the URL
and it's just, it looks a lot

717
00:43:05,640 --> 00:43:09,080
nicer.
There's also cleaner copy links

718
00:43:09,200 --> 00:43:12,680
when you share a podcast or
episode, only the link gets

719
00:43:12,680 --> 00:43:14,280
copied now.
No extra clutter.

720
00:43:14,280 --> 00:43:17,920
Like the title, it makes pasting
into the notes, slack and text a

721
00:43:17,920 --> 00:43:20,840
lot cleaner.
There's an AirDrop bonus for

722
00:43:20,840 --> 00:43:24,200
Apple users if you're sharing
from an iPhone to a Mac via

723
00:43:24,200 --> 00:43:26,280
AirDrop.
I know this won't apply to you.

724
00:43:26,280 --> 00:43:32,080
Dr. Medacast links now auto open
in your browser and this is

725
00:43:32,080 --> 00:43:35,120
great for pulling the full
transcript or referencing

726
00:43:35,120 --> 00:43:39,840
episodes on a bigger screen.
And it also does deep linking

727
00:43:40,080 --> 00:43:42,240
that it still works.
I guess that might have been

728
00:43:42,240 --> 00:43:44,680
something that they had some
problems with that they fixed.

729
00:43:44,920 --> 00:43:48,800
It says if you copy a specific
transcript segment, you'll still

730
00:43:48,800 --> 00:43:52,440
get the quote plus episode title
and a deep link that jumps right

731
00:43:52,440 --> 00:43:55,000
to the moment in the episode.
So that's pretty cool.

732
00:43:55,560 --> 00:43:58,960
And lastly, better cross device
flow.

733
00:43:58,960 --> 00:44:03,000
It says all Medacast links now
open in your web browser and

734
00:44:03,000 --> 00:44:05,840
you'll see a open and medacast
button at the bottom of your

735
00:44:05,840 --> 00:44:08,720
episode page.
And on mobile it opens in the

736
00:44:08,720 --> 00:44:13,440
app and on desktop it can show
you AQR code and you can scan

737
00:44:13,440 --> 00:44:15,600
that and open on your phone.
So this player might be worth

738
00:44:15,600 --> 00:44:18,080
checking out.
Oh yeah, thank you.

739
00:44:18,160 --> 00:44:20,720
I am going to try and download
that today.

740
00:44:20,720 --> 00:44:24,920
That sounds awesome.
So you have here on the rundown

741
00:44:24,920 --> 00:44:29,080
why this matters for podcasters
and listeners alike.

742
00:44:29,080 --> 00:44:33,160
These changes make referencing,
quoting, and sharing podcast

743
00:44:33,160 --> 00:44:37,200
content easier and faster,
especially if you're pulling

744
00:44:37,200 --> 00:44:40,800
notes for an interview or
collaborating the script.

745
00:44:41,240 --> 00:44:45,000
So the quick question for the
room is, are human readable

746
00:44:45,000 --> 00:44:50,560
links and smooter sharing
features a big deal to you or

747
00:44:50,560 --> 00:44:53,640
are you just pasting links and
hoping for the best?

748
00:44:53,920 --> 00:44:57,760
I want them to be a big deal.
You know, I think that placement

749
00:44:57,760 --> 00:45:02,040
really matters and the ease of
access for people really, really

750
00:45:02,040 --> 00:45:04,800
matters.
And sometimes when you post a

751
00:45:04,800 --> 00:45:08,800
link and it's just a bunch of
jumbled garbling gook, it can

752
00:45:09,240 --> 00:45:12,040
put a bad taste in some people's
mouth, maybe make them not want

753
00:45:12,040 --> 00:45:15,840
to click on it.
But I think that if you had your

754
00:45:15,840 --> 00:45:19,680
brand recognizable in every
aspect of what you share, then

755
00:45:19,840 --> 00:45:23,240
that could really help.
So I think this is a really cool

756
00:45:23,240 --> 00:45:27,400
tool for making things more
visually pleasing and making it

757
00:45:27,400 --> 00:45:29,080
easier for your folks to find
you.

758
00:45:29,760 --> 00:45:34,920
So my whole thing is that if I'm
working this app on a phone,

759
00:45:35,760 --> 00:45:38,360
it's all, you know, I've got fat
finger syndrome.

760
00:45:38,680 --> 00:45:43,640
So whatever I point to, whatever
my intention is to copy and

761
00:45:43,640 --> 00:45:47,800
paste, it's totally different
because my finger is like all

762
00:45:47,800 --> 00:45:52,560
over the fricking screen.
So but if it's on laptop, then

763
00:45:52,560 --> 00:45:54,760
I'm all about it.
I'm all about it.

764
00:45:54,800 --> 00:45:58,720
But the phone thing is, is a
challenge for me, that's for

765
00:45:58,720 --> 00:46:00,680
sure.
Anyone else?

766
00:46:00,880 --> 00:46:02,280
All right, yeah, I'll jump in
really quick.

767
00:46:02,640 --> 00:46:07,120
We're talking about meta, and
meta tracks everything, So I

768
00:46:07,120 --> 00:46:11,000
much prefer a human readable
link that I can go out and

769
00:46:11,000 --> 00:46:16,240
separately follow versus
clicking on directly if there's

770
00:46:16,240 --> 00:46:19,440
something that I want to explore
a bit further.

771
00:46:20,000 --> 00:46:21,680
Agreed.
Agreed, Jonathan.

772
00:46:22,280 --> 00:46:25,680
I'll say that links do matter.
I use pretty links for all my

773
00:46:25,680 --> 00:46:29,600
stuff and I just bring it in and
and direct it to whatever, you

774
00:46:29,600 --> 00:46:34,000
know, link I want to send it to.
But yeah, an easy to read link

775
00:46:34,000 --> 00:46:36,480
is key when you're sharing
stuff, so.

776
00:46:37,160 --> 00:46:42,760
So here's a random question here
that has to do with what you

777
00:46:42,760 --> 00:46:47,920
name your file like on YouTube.
I'm still trying to understand

778
00:46:47,920 --> 00:46:51,320
YouTube and everything.
That's that's why I have sourced

779
00:46:51,320 --> 00:46:55,040
it to someone else.
But if you name your file

780
00:46:55,040 --> 00:46:58,320
something, something that only I
would understand, you know, the

781
00:46:58,320 --> 00:47:01,600
initials of the show and the
date, they count that against

782
00:47:01,600 --> 00:47:05,080
you or do they?
Does that have an effect on the

783
00:47:05,120 --> 00:47:07,080
algorithm?
Anyone.

784
00:47:07,080 --> 00:47:12,240
Jonathan, do you know?
So my understanding is it does

785
00:47:12,240 --> 00:47:17,480
impact your SEO, maybe not the
algorithm, but it does impact

786
00:47:17,480 --> 00:47:19,520
SEO from my understanding.
But Ashley might have a

787
00:47:19,520 --> 00:47:21,040
different understanding.
She's got her hand up.

788
00:47:21,520 --> 00:47:24,880
I don't know how true this is,
I'll just say that, but I have

789
00:47:24,880 --> 00:47:29,960
been told that your file name
and the title of your video

790
00:47:29,960 --> 00:47:33,560
should match and therefore it
could perform better.

791
00:47:33,560 --> 00:47:36,800
But again, I I don't have any
evidence or foundings and that's

792
00:47:36,800 --> 00:47:38,560
just something I've been told
many times.

793
00:47:39,040 --> 00:47:41,760
Yeah, Janae, I see has thumbs
down on that.

794
00:47:42,920 --> 00:47:47,440
OK, Janae.
Well, I'm I'm still learning.

795
00:47:47,800 --> 00:47:51,160
So anyway, everyone, I
appreciate you all being here

796
00:47:51,160 --> 00:47:54,800
today and we're going to cut it
short and give you a few more

797
00:47:54,800 --> 00:47:56,440
minutes of your morning left to
you.

798
00:47:57,080 --> 00:48:02,240
And again, I want to thank
Ashley, Dan, Jonathan, Amanda,

799
00:48:02,360 --> 00:48:05,080
who is on The Who we didn't
speak to today.

800
00:48:05,760 --> 00:48:08,600
Amanda, how are you dude?
Did you have anything to say

801
00:48:08,600 --> 00:48:09,800
today?
Anything to ask?

802
00:48:10,400 --> 00:48:12,800
Good morning.
Well, you know, Newsday is

803
00:48:12,840 --> 00:48:15,920
always so I just sit here in
silence support.

804
00:48:17,160 --> 00:48:20,320
OK, thank you.
I appreciate it here today.

805
00:48:22,360 --> 00:48:26,040
And of course, much thanks to
James Criblin from podcast.

806
00:48:26,360 --> 00:48:31,160
I'm sorry from Pod news and
everyone have a great day.

807
00:48:31,160 --> 00:48:33,880
We're going to leave you a few
minutes early so you can go out

808
00:48:33,880 --> 00:48:36,000
and enjoy whatever you have to
enjoy.

809
00:48:36,000 --> 00:48:37,360
Is there sunshine where you're
at?

810
00:48:37,360 --> 00:48:39,360
Because it's completely overcast
where I'm at.

811
00:48:39,920 --> 00:48:42,800
So we will talk to you tomorrow
and next week.

812
00:48:43,200 --> 00:48:47,200
Mark will be back for Newsday.
OK, bye.