303 - How to Grow Your Podcast Without Social Media

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Good morning podcasters.
Today is Tuesday, May 13th,

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2025, and today we are talking
about promoting your podcast

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beyond social media.
And I think you're going to be

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amazed and inspired by some of
these suggestions.

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So if you're listening via
podcast, please share this

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episode with a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
And as always, thanks for being

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here.
Good morning podcasters.

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How is everyone today?
OK, I am Dr. Fey and while Mark

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is gallivanting around in
Portugal today, what is the

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saying when the cat's away, the
mice will play?

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And so that's what we're kind of
doing today.

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I'm Dr. Faye and my Co host
today is Dan and also in the

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room we have Ashley, Sid, Nick
and Amanda.

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So today is going to be about
promoting your podcast.

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But if there was no such thing
as social media, what the hell

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would you do?
How would you promote it?

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I think it's a fun topic and I
think you're going to be amazed

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at some of these some of these
suggestions.

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But in the meantime, we have an
ice breaker question.

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And Dan, Dan said, you know
what, I think I have a good ice

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breaker question.
I said go for it.

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So, Dan, go ahead.
Well, thank you so much and I'm

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excited to be here as the Co
host while Mark is away.

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So thanks for the opportunity,
DRI.

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Don't know, maybe we can call
this a what do you audition,

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right?
I don't know if it's a great

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icebreaker or not, but I have an
icebreaker that I think kind of

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sets us up for today.
So we're talking today for this.

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We're talking about the moments
that shape us.

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And I have to give credit where
credit is due.

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So I have a friend, his name is
Pete Evick.

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He's a professional musician.
He plays for Bret Michaels and

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he wrote a book called The
Moments That Make Us that sort

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of inspired these thoughts.
Today.

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I read the book a few years ago
and I saw it on my bookshelf

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yesterday and it I was
reflecting and before I get to

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that story that I reflected on
in the question, I just want to

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I was inspired to go out and
find a moment in history.

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So May 13th, 1940, today's May
13th.

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And I looked it up and
apparently Winston Churchill

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gave his first speech as the
Prime Minister of Great Britain

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May 13th of 1940, where he
declared I have nothing to offer

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but blood, toil, tears and
sweat.

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And I thought that was fitting
to this icebreaker story and

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question about the moments that
shape us or make us.

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And so I was in the military
circa 2008 time frame maybe

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2007.
And I was the next in line, the

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junior still leader for the my
small organization, we call them

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companies.
My first Sergeant, who was the

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leader of that company was out
her medical appointment that

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day.
And we had a weekly appointment

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with his boss, the command
Sergeant major.

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So guess who got to go?
That would be me.

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I went to the office and I sat
down at the table and the

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Sergeant major looked at me.
He said, you know, why are you

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here?
And I said, well, I'm acting

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first Sergeant today.
You know, we typically claim

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roles as acting in place of when
we're filling in for someone and

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at least in that environment or
at least until that moment.

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Because what he said to me next
shaped how I show showed up in

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my world.
After that, he asked, He said if

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you were acting, then get the
hell out of my office.

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It was very interesting.
It definitely, I would say it

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positively could have gone
either way, but I chose to

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accept that as a positive
shaping of how I should show up

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in those moments moving forward.
And so from then forward, every

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time I showed up to something
like that or to something of

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importance, even if it was not
my main role or my primary role,

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it was my responsibility in that
moment.

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It shaped how I own those
moments.

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And so that's my question today
is what's 1 moment that has

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positively shaped how you show
up in your world today?

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Well, think of a couple moments.
1 is when it goes back so far.

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It's odd.
When I was in grade school, I'm

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out on the playground in PE,
which I hated, and I hear over

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the PA system, I am Romel Fay,
report to the office.

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And I'm like, Oh my God, what
the hell did I do?

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Now I know it's horrible.
I mean, this polyester kind of

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stretchy uniform that, you know,
all the girls wore PE that

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snapped at the shoulders.
And I came into the office just

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so confused.
And the secretary there, she

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leaned over the counter and she
said, your mom is.

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And all of a sudden, my heart,
like, started beating because

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she paused.
So your mom is Ty Fey, right?

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And I said, yeah, what is going
on?

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She said, well, I I follow your
mom.

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My mom was an entertainer,
singer, comedian kind of gal.

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And she said, I thought that
maybe you had wanted to follow

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in your mom's footsteps.
And they're having auditions for

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a singer in the school band.
And so I put your name in, not

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even knowing if you say at all.
And I was like, what is this is

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such a weird experience.
What is going on?

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I don't understand.
And she said, yeah, go on.

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And I'm thinking, I got out of
PE for this.

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This is awesome.
So she pointed towards the

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other.
You know, go around to where the

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the band room is and talk to
Robin Kress.

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She's there.
And I'm like, so I walk in and

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there's this really hip kind of
woman that doesn't even look

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like a teacher or my concept of
what a teacher was back then.

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And hey, they are.
My name is Robin.

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I'm like, this is a teacher
telling me her first name.

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I don't understand what is going
on.

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And Long story short, it might
be too late for that.

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But Long story short, I wound up
singing in this band as a lead

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singer.
And we did.

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It was a jazz band and we
traveled everywhere.

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We went to Washington, was in
California, so we went to

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Washington, DC at the Kennedy
Jazz Center.

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We played there because people
couldn't believe that the sound

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from this entire band was coming
out of these 6th, 7th and 8th

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graders.
It was amazing.

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So that shaped a good part of my
life And, and I, you know, I

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worked for a long time as as a
jazz singer overseas for a long

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time.
So that shaped me.

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That that did actually shaped
me.

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Yeah, I could certainly see how
that would be, absolutely.

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And I guess anybody else want to
share a moment, but we got Sid.

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Oh good, Sid.
Good morning, everybody.

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That's a great question.
And so I was thinking about it

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and listening to your story,
Dan, and to Dr. The thing that

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just popped to my brain was one
of the moment.

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And there have been many moments
that have shaped me and how I

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show up every day of the week.
And one of them is the first

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time I got stopped in a in the
hallway at an event and somebody

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recognized me and it gave me
this moment of oh wow, they are

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listening, they are watching,
they are reading.

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And that was like an aha moment
for me.

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And there was one that tied into
it as well.

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In April of 2020, I wrote an
article called April 2020.

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When you look back, what will
you see?

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And it was about how you show
up, right?

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It's about how you'd lead.
It's about how you responding to

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people right now in this very
moment of what's called a

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crisis, right?
And randomly, a few days after

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that article published, I got an
e-mail from somebody that I

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don't know, I don't remember his
name.

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I still have the e-mail.
And the e-mail said something

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along the lines up said there's
no accident that your article

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made it to my desk today.
It was a message that I needed

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to hear.
And I appreciate you sharing

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these words with me because I've
been struggling.

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And he finished it with a rising
tide raises all ships.

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And you were my tide today, Sid.
Thank you.

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It's another one of those
moments.

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I know it's one of those me too.
Every time I tell the story, a

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kind of gives me chills, but
it's one of those moments.

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It just is reminding you that is
a content creator, whether

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you're a writer, a podcaster, a
speaker and author, whatever it

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is, a video career, whatever it
is you're doing, whether you

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realize it or not, people are
watching and people are

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listening and you and what you
do and how you say things and

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how you respond to things,
people are taking notice of what

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you're doing.
So those both of those were very

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impactful moments for me.
I love that.

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Thank you so much for sharing
Sid and I agree with Dr. It's an

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inspiring moment.
It's fascinating to know that

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someone is always watching.
Anyone else have a life changing

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moment that kind of was a
pivotal moment in your life that

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kind of led you either a
different direction or guided

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you in a different way than you
had before?

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Amanda.
I'm sure this sounds very

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cliche, but it was the day I
became a mom.

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The minute, you know, I held my
sweet baby, I just knew what

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mattered in life and what didn't
matter in life anymore.

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And the world just was very
clear that way to me.

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So it just made me really feed
into the things that were

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important and really shake off
the things that just were a

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waste of time or, you know, a
waste of mental space.

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And so for the last 18 years,
life just as brighter and lost a

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little bit more clear for me.
So the day I became a Mama.

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So good and not cliche at all.
I can absolutely agree that

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raising daughters changed my
world as well.

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Not a mom, but I get the
message.

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And Nick, you had your hand up
next, Sir.

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Yeah, I'll agree, having a
daughter has definitely changed

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my life.
That wasn't going to be my

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share, though.
I may have shared pieces of this

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in the past, but going through
college and I know a lot of

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people are in this boat, but I,
I honestly had no idea what I

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wanted to do.
I was kind of going through the

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motions.
I had started as a chem major

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because I thought I was going to
go a route that direction and

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that wasn't cut out for me.
So then I just went looks like a

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broad business management or
business administration and was

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like, I guess I'll just figure
it out as I went and really had

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no concept of any of this world
of content creation,

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entrepreneurship, any of that.
Like to me, that was kind of

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outside of the realm of what
anybody could do.

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It was kind of built for
specific people and specific

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people were going to be in those
positions and those roles and I

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had automatically just not even
considered it as an option for

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me.
So I graduated college.

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I got a job through a staffing
agency where I worked in this

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tiny little cubicle at a risk
insurance company and I cannot

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tell you how miserable this job
was.

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I was literally in a cubicle for
8 hours a day.

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Doesn't sound too terribly bad
with how many hours I worked

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now, but I was making next to
nothing.

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It was so I don't know.
I was just frustrating because

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it felt like, OK, this is this
is my life for the next however

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many 4050 years, 60 years.
And I ended up reading a book

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called the millionaire fast
lane.

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Actually, I ended up I read two
books, 1 was the millionaire

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fast lane, 1 was unscripted.
Both were by MJ DeMarco.

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And these books talked about
getting free from like the rat

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race, so to speak, shaping the
direction that you want to go

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with your life, making something
yourself.

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And reading those books
basically like rewired my mind.

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It took me from like, OK, I'm
going to be stuck in this

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career.
Maybe I can build up and kind of

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climb that corporate ladder, so
to speak.

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And just, and to ride it out
till retirement.

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And after I got done reading
these, it was like, I have the

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ability to build something of my
own to kind of break that mold

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in that half that you're
supposedly supposed to go on.

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And that's really what got me
into the entrepreneurship space.

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That's what got me into content
creation and realizing that it

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can be like, anybody can do
this.

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If you have enough drive and
enough want, you can actually

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take that path.
And it's not just reserved for

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like the mega names out there
that are making billions and

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billions of dollars.
Like I never wanted billions of

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dollars.
I just wanted to live

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comfortably on my own terms.
And yeah, it's ever since I've

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read those books, I have not
thought the same about my

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direction into my path in my
career.

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That was definitely a big shift
in my life.

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Very nice, Nick.
Thank you so much for sharing

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that.
I feel like we can just wrap up

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right there.
That was a perfect point to

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close the show out.
I'm just kidding, although we

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could.
But Dr. you're back.

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I think that's a great segue to
our topic.

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Your thoughts?
A little out of breath because 3

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minutes it's my personal best.
Thank you very much.

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00:15:32,040 --> 00:15:33,960
Can you even cook an egg in 3
minutes?

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00:15:33,960 --> 00:15:35,720
I don't.
I have the system down.

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I'm amazing.
OK, so here's what the topic is

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00:15:40,240 --> 00:15:44,760
today.
The topic is, how do you promote

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00:15:44,840 --> 00:15:48,160
your podcast without social
media?

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I want to open up the room 1st
to see if anyone has anything

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00:15:53,960 --> 00:15:56,800
that they might have done or
maybe that they've heard of

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00:15:56,800 --> 00:16:00,680
someone do it that is a little
bit out-of-the-box.

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00:16:01,360 --> 00:16:03,600
Oh yeah, Amanda, I don't know
that it's.

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Necessarily out-of-the-box, but
way back in the day, Mark sent

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00:16:08,080 --> 00:16:11,880
me a podcaster that was
basically like in like a

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friend's letters.
And I wear that often.

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And people naturally, just
because I have that shirt on,

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will ask me about like, do I
have a podcast?

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And this young boy was even
bagging my groceries at the

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store.
And he was like, do you have a

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podcast?
And I said, I do.

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And he was so young.
And I was like, I don't know if

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he's going to become a listener,
but he just thought it was so

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cool to meet someone who
actually did that.

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And sorry.
What did the What did the

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T-shirt say?
It's podcast.

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00:16:40,680 --> 00:16:43,360
Like the Word Podcast?
Yeah, it's the one that is in.

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00:16:43,360 --> 00:16:46,520
It's in black and it's in the
Friends logo that Mark wears.

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00:16:46,600 --> 00:16:48,040
A lot, a lot of, a lot of yeah,
yeah, yeah.

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I have one too I.
Love mines?

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00:16:50,680 --> 00:16:54,080
Yeah, me too.
It's crisp, it's very bold, so

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people definitely see it.
So something as simple as just

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wearing your own flair out and
about definitely draws attention

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to any anyone who might be
interested in listening or just

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a fun conversation starter.
That is, I agree, and I've got a

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little story after everyone does
their share.

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I know Alex, I saw his hand up.
We did a couple of things.

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We do stickers.
We've done some remotes at

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libraries.
So you partner up with libraries

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when we are Pod Fest.
I have these baseball shirts

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that we wear and they're like
hot pink.

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And you know, going back to what
Amanda said, if you want

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00:17:34,320 --> 00:17:39,480
attention, that thing will glow.
And again, it has bookworms on

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it and our names and everything
else.

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So it's just a, it's a good
conversation starter.

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But I think doing remotes,
partnering up with with

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different groups is a great way
to kind of promote your podcast

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00:17:51,840 --> 00:17:54,720
without actually spending on
even any money.

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Like I said, we did, we did a
library and we're going to,

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00:17:57,880 --> 00:17:59,720
we're going to try to do a
couple more libraries this

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summer.
I just have to get work with the

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00:18:02,200 --> 00:18:03,520
libraries.
But yeah, it's something

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00:18:03,520 --> 00:18:05,800
different.
So when you say you did a

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00:18:05,800 --> 00:18:09,800
library, do you do you call them
beforehand?

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00:18:09,800 --> 00:18:12,440
Do you set up time?
Listen, I want to.

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00:18:13,000 --> 00:18:16,080
Walk and we just say we're doing
this, dammit.

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00:18:16,080 --> 00:18:20,600
No, what we do is we work with
the program person at the

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library.
And what we did was we pick a

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00:18:24,040 --> 00:18:28,360
book beforehand with the
children's librarian and then we

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00:18:28,360 --> 00:18:31,400
have the children's librarian.
We have a discussion with the

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00:18:31,400 --> 00:18:34,640
children's librarian and they
promote it and it's a it's kind

295
00:18:34,640 --> 00:18:36,760
of like a book discussion.
Hey.

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And it's inexpensive.
It's actually free.

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00:18:39,800 --> 00:18:42,320
It's an easy way of kind of
getting your name out there.

298
00:18:43,080 --> 00:18:45,400
That's awesome.
Ashley, I think you have your

299
00:18:45,400 --> 00:18:48,960
volume fixed now, right?
One thing I tried a while back

300
00:18:49,040 --> 00:18:54,520
is I took some podcast episodes
of mine and I generated QR codes

301
00:18:54,520 --> 00:18:56,520
for each one.
I just made them completely at

302
00:18:56,520 --> 00:18:58,880
random.
And then I had these little

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00:18:58,880 --> 00:19:04,560
miniature handheld posters made
and I used Canva to make them

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00:19:04,560 --> 00:19:09,280
look like a scratch off card.
And I used a, what do they call

305
00:19:09,280 --> 00:19:12,680
that blackboard paint?
I think it's what chalkboard

306
00:19:12,680 --> 00:19:15,760
paint.
And I put the chalkboard paint

307
00:19:15,920 --> 00:19:19,360
over the QR code so that you
could scratch it off like a

308
00:19:19,360 --> 00:19:22,240
scratch off card.
And I would give these out at

309
00:19:22,240 --> 00:19:25,680
the farmers market so that
people would get a mystery

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00:19:25,680 --> 00:19:28,280
episode because at the time I
had a local podcast.

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00:19:28,600 --> 00:19:31,440
They would just hear a mystery
story about someone in the

312
00:19:31,440 --> 00:19:33,160
community by scratch catching
off these cards.

313
00:19:33,160 --> 00:19:38,040
So that was a messy but fun one.
That's fun and it's gamified.

314
00:19:38,440 --> 00:19:42,080
That is awesome.
I love that, love that.

315
00:19:42,480 --> 00:19:48,040
We have a couple of comments in
the chat, Patty Carter says.

316
00:19:48,080 --> 00:19:50,520
Local radio interview.
That's great.

317
00:19:50,640 --> 00:19:54,040
Absolutely.
Press advertisement, yes.

318
00:19:54,480 --> 00:19:59,200
And business sponsorship.
So all of those are pretty good

319
00:19:59,200 --> 00:20:05,360
ways of doing it beyond social
media, Amanda. 1st I did pin the

320
00:20:05,360 --> 00:20:08,240
link to that shirt so everyone
who would be interested in it

321
00:20:08,640 --> 00:20:11,600
can go to it.
Mark also has a ton of other

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00:20:11,600 --> 00:20:15,600
like variations of that.
So by one or two or 10 if you

323
00:20:15,600 --> 00:20:19,720
are interested.
And then Chris and I have did

324
00:20:20,120 --> 00:20:23,240
like ad swaps with other
podcasts.

325
00:20:23,240 --> 00:20:27,360
So like Johnny we have did back
of the cereal box.

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00:20:27,360 --> 00:20:31,080
So he played one of our ads on
there to talk about our podcast

327
00:20:31,080 --> 00:20:35,200
and we played an ad about his
podcast or we just said like,

328
00:20:35,200 --> 00:20:39,240
hey, welcome to, you know, back
of the cereal box for Chris and

329
00:20:39,240 --> 00:20:41,040
Amanda.
And we kind of say it that way.

330
00:20:41,040 --> 00:20:44,320
So we're introducing ourselves
yet it's kind of a commercial,

331
00:20:44,320 --> 00:20:48,880
but we're just walking welcoming
them to this new episode of his

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00:20:48,880 --> 00:20:50,600
podcast.
So we've played around with it a

333
00:20:50,600 --> 00:20:52,440
little bit.
It's super fun.

334
00:20:52,840 --> 00:20:56,720
We did it where it's a similar
type entertainment podcast.

335
00:20:56,720 --> 00:20:59,480
Even though it's different, we
think that what we thought that

336
00:20:59,480 --> 00:21:01,800
listeners could be the same and
interested in both.

337
00:21:01,800 --> 00:21:07,840
And we actually have picked up a
very, very like #1 fan listener

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00:21:07,840 --> 00:21:11,000
from doing that.
So that's just been super fun.

339
00:21:11,000 --> 00:21:13,360
We've, we've not done it for a
while because he's had a step

340
00:21:13,360 --> 00:21:16,720
back due to some health issues,
but that was really successful

341
00:21:16,720 --> 00:21:18,120
and a lot of fun.
And it was great.

342
00:21:18,120 --> 00:21:21,560
Like shouting out and supporting
another fellow podcaster.

343
00:21:22,440 --> 00:21:24,360
Oh, that's great, Nick.
I saw your hand up.

344
00:21:25,160 --> 00:21:27,280
Yeah.
So I, I didn't necessarily do

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00:21:27,280 --> 00:21:30,760
this for the podcast that I had
done this for a different

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00:21:31,000 --> 00:21:35,920
business that my brother, myself
and my dad had started.

347
00:21:35,920 --> 00:21:39,160
And I was just thinking like
this would probably play really

348
00:21:39,160 --> 00:21:43,760
well on the podcasting as well.
But we went to an event that was

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00:21:43,760 --> 00:21:47,960
happening in the Charleston, WV
area and we set up a vendor

350
00:21:47,960 --> 00:21:53,000
booth at the event and we ran
like a giveaway and all kinds of

351
00:21:53,000 --> 00:21:54,840
stuff.
So we got a lot of foot traffic

352
00:21:54,840 --> 00:21:58,760
coming in checking out what we
were doing, who we were signing

353
00:21:58,760 --> 00:22:01,560
up for the giveaway.
And then we had worked out with

354
00:22:01,560 --> 00:22:03,840
the organizers for, you know,
because we had kind of a cool,

355
00:22:04,400 --> 00:22:06,640
cool giveaway.
So at the event, they like

356
00:22:06,760 --> 00:22:10,440
brought us up on stage and we
gave away the the prize to the

357
00:22:10,440 --> 00:22:12,800
winner.
But setting up a vendor booth

358
00:22:12,800 --> 00:22:16,160
where you just got people
wandering around, drinking,

359
00:22:16,200 --> 00:22:19,720
eating food, having a good time,
like come have a chat with you.

360
00:22:19,720 --> 00:22:23,920
Like that would be a great way
to promote a podcast or even get

361
00:22:23,920 --> 00:22:27,080
people involved in some aspect
of your podcast.

362
00:22:27,080 --> 00:22:28,240
I think it'd be really fun to
do.

363
00:22:29,120 --> 00:22:32,880
Dr. Well, I was just going to
say, you know, what I'm

364
00:22:32,880 --> 00:22:38,760
recognizing is the activities
related to the podcast topic or

365
00:22:39,000 --> 00:22:41,920
premise itself.
You know that you shared a link

366
00:22:41,920 --> 00:22:43,520
with me yesterday.
I don't know if you plan to

367
00:22:43,520 --> 00:22:47,880
share that here, but I listened
on my way back yesterday and it

368
00:22:47,880 --> 00:22:51,320
was it was definitely some
out-of-the-box ideas that they

369
00:22:51,320 --> 00:22:52,520
share.
Do you want to talk about that

370
00:22:52,520 --> 00:22:54,800
at all?
Before I do, I think I saw Sid's

371
00:22:55,200 --> 00:22:56,200
hand up.
Perfect.

372
00:22:56,800 --> 00:22:58,680
Well, thank you Dr. So I have
two.

373
00:22:58,720 --> 00:23:01,400
One of them I do and one of a
friend did.

374
00:23:02,040 --> 00:23:06,200
Obviously I write for an
industry magazine and my column

375
00:23:06,200 --> 00:23:09,080
comes out probably about five
times a year.

376
00:23:09,080 --> 00:23:13,480
And a lot of times in my column
I will reference my podcast.

377
00:23:13,480 --> 00:23:17,920
I'll say on my podcast recently
had so and so and they shared so

378
00:23:17,920 --> 00:23:19,920
and so.
I don't put a link to it, but I

379
00:23:19,920 --> 00:23:23,800
do talk about it and share that,
you know, in my podcast, the

380
00:23:23,800 --> 00:23:27,240
trend report, blah, blah, blah.
So that's another way to promote

381
00:23:27,240 --> 00:23:32,720
if you do writing or anything.
And then I also publish A blog

382
00:23:32,800 --> 00:23:37,440
about my podcast.
And I'm when I do that, I'll be

383
00:23:37,440 --> 00:23:41,320
sure, I'm sure to backlink to
the company's website.

384
00:23:41,920 --> 00:23:47,040
And so if you're Googling the
company or you're Googling the

385
00:23:47,040 --> 00:23:51,240
CEO that I entered or whatever,
there's a great possibility that

386
00:23:51,240 --> 00:23:53,000
my podcast is going to come up
right?

387
00:23:53,400 --> 00:23:55,960
And you're going to see it.
And I have one particular that

388
00:23:56,440 --> 00:23:59,800
is I know that it comes up a lot
because of the downloads and it

389
00:23:59,800 --> 00:24:02,640
still gets it's the CEO and when
you Google the him or the

390
00:24:02,640 --> 00:24:05,680
company because of the backlink,
I show up in the search, which

391
00:24:05,680 --> 00:24:08,920
is really great to be able to be
discovered that way.

392
00:24:09,440 --> 00:24:12,360
My friend Alexandra has a
podcast called the design Pop

393
00:24:12,360 --> 00:24:16,120
and she is in the same industry,
but her podcast is about office

394
00:24:16,120 --> 00:24:19,440
furniture dealer designers.
And every June we have this

395
00:24:19,440 --> 00:24:21,680
really big show called Neo Con
in Chicago.

396
00:24:22,040 --> 00:24:26,080
It's coming up in a few weeks.
And last year she made, let's

397
00:24:26,080 --> 00:24:30,320
call them Taylor Swift bracelets
that said the design pop on them

398
00:24:30,320 --> 00:24:32,400
and they were really bright and
colorful.

399
00:24:32,400 --> 00:24:35,880
And she started handing them out
and people started noticing

400
00:24:35,880 --> 00:24:36,880
them.
And like, where did you get

401
00:24:36,880 --> 00:24:37,600
that?
That's really cool.

402
00:24:37,600 --> 00:24:41,800
What's the design pop?
And like she was blown away.

403
00:24:41,800 --> 00:24:44,640
Like she made like 100 or so of
the bracelets and she goes, I

404
00:24:44,640 --> 00:24:47,920
ran out the first day.
And so that's just a, especially

405
00:24:47,920 --> 00:24:51,600
if you have a community around
you that knows you and knows

406
00:24:51,600 --> 00:24:53,640
you're showing it.
And because it was so colorful

407
00:24:53,640 --> 00:24:56,640
and people were wearing it,
people were asking where is the,

408
00:24:56,640 --> 00:24:58,320
where did you get that?
What's that about?

409
00:24:58,320 --> 00:25:00,240
So that's another A good
promotion is a.

410
00:25:00,960 --> 00:25:02,440
Good promotion.
You're right.

411
00:25:02,520 --> 00:25:07,040
I can definitely see that.
OK, so number one, this whole

412
00:25:07,040 --> 00:25:11,200
topic was inspired by two
different things.

413
00:25:11,760 --> 00:25:18,520
One is the story that Dan told
last week about what he did in a

414
00:25:18,520 --> 00:25:21,280
coffee shop.
And Dan, I'm gonna let you pick

415
00:25:21,280 --> 00:25:24,520
it up from there.
That could go anywhere.

416
00:25:24,520 --> 00:25:28,200
Dr. What did I do in a coffee
shop?

417
00:25:28,800 --> 00:25:31,520
And I love how this topic has
unfolded, by the way.

418
00:25:31,520 --> 00:25:35,840
But yeah, So you know, a few
weeks ago, I don't remember what

419
00:25:35,840 --> 00:25:40,200
inspired it specifically, but I
had heard of some creative ways,

420
00:25:40,200 --> 00:25:42,200
I think.
It was talking about don't

421
00:25:42,240 --> 00:25:43,360
getting out of your comfort
zone.

422
00:25:43,600 --> 00:25:46,640
Yeah, and that was the topic we
were talking about then, for

423
00:25:46,640 --> 00:25:48,320
sure, and getting out of my
comfort zone.

424
00:25:48,320 --> 00:25:51,120
But there was something else
that had inspired what

425
00:25:51,120 --> 00:25:54,400
transpired next.
And, and I don't recall

426
00:25:54,480 --> 00:25:59,400
specifically what that was, but
Long story short, I decided to

427
00:25:59,400 --> 00:26:02,120
print out a couple different
signs 'cause I was split

428
00:26:02,120 --> 00:26:06,240
testing, but I took these signs
that says, hey, I'm a coach, you

429
00:26:06,240 --> 00:26:09,000
know, let's have a conversation,
no strings attached.

430
00:26:09,480 --> 00:26:12,440
And I sat down in the coffee
shop and set up my little signs

431
00:26:12,440 --> 00:26:15,800
in front of me, which certainly
took me out of my comfort zone.

432
00:26:16,360 --> 00:26:18,040
That's the essence of the story,
though.

433
00:26:18,760 --> 00:26:22,240
I want to know how many people
in the room just kind of raised

434
00:26:22,240 --> 00:26:25,360
their eyebrows and what I don't
think I can do that.

435
00:26:25,360 --> 00:26:30,160
That is way uncomfortable.
But that is so awesome, so

436
00:26:30,160 --> 00:26:33,360
awesome.
And I was so inspired by your

437
00:26:33,360 --> 00:26:40,320
story that I immediately went to
the computer, got on Canva and

438
00:26:40,320 --> 00:26:42,520
started designing my own
T-shirt.

439
00:26:43,200 --> 00:26:48,920
And you know, when you go to
podcasting conventions, is that

440
00:26:48,920 --> 00:26:50,680
still a word?
Conventions made ups.

441
00:26:50,760 --> 00:26:57,200
I don't even podcast cons.
You see a lot of those T-shirts

442
00:26:57,200 --> 00:26:59,160
that say, ask me about my
podcast.

443
00:26:59,840 --> 00:27:03,000
Well, I wanted to do a take on
that.

444
00:27:03,400 --> 00:27:06,920
And so the one that I designed
says, tell me about your

445
00:27:06,920 --> 00:27:10,560
podcast.
I'll rate, review and subscribe.

446
00:27:10,800 --> 00:27:14,120
You know, since I'm a producer,
I wanted them to tell me all

447
00:27:14,120 --> 00:27:16,600
about their podcast and just get
into a conversation.

448
00:27:17,200 --> 00:27:19,920
So the shirts just arrived
yesterday.

449
00:27:19,960 --> 00:27:23,560
I haven't had a chance to wear
them out in public, but I'm

450
00:27:23,560 --> 00:27:27,840
excited to do that.
So the other thing that inspired

451
00:27:27,840 --> 00:27:33,040
this was I heard an episode from
Buzz Cast.

452
00:27:33,320 --> 00:27:40,240
It was from December 6th and the
title of it was 25 Plus Creative

453
00:27:40,240 --> 00:27:44,000
Podcast Marketing Ideas that
Will Grow Your Audience.

454
00:27:44,800 --> 00:27:49,400
And we're going to give you a
link to that particular episode.

455
00:27:49,400 --> 00:27:54,360
But do yourself a favor and Fast
forward it to the 8:30, 7-8

456
00:27:54,360 --> 00:27:58,720
minutes and 37 second mark
because they just kind of are

457
00:27:59,480 --> 00:28:05,360
shooting the stuff before that.
So maybe Dan and I can ping pong

458
00:28:05,440 --> 00:28:10,760
these ideas back and forth.
The first one, so the premises

459
00:28:10,760 --> 00:28:15,240
is that people wrote in about
what their podcast was, who it

460
00:28:15,240 --> 00:28:18,200
was for.
And there's one particular

461
00:28:18,200 --> 00:28:21,520
person on the panel of Buzz
cast, sorry, I forgot his name,

462
00:28:21,960 --> 00:28:26,640
that came up with all of these
really incredible ideas.

463
00:28:27,040 --> 00:28:33,600
So the first one was it's a kids
podcast and his idea was produce

464
00:28:33,640 --> 00:28:35,880
a simple and I don't know what
this is.

465
00:28:35,880 --> 00:28:40,400
I think it's a kid thing.
Cypher wheel cards think the

466
00:28:40,400 --> 00:28:47,440
classic rotate to decode puzzles
with a hidden joke or a Riddle

467
00:28:48,720 --> 00:28:54,280
and the QR code linking the
episode distribute them at STEM

468
00:28:54,280 --> 00:28:59,360
fairs, STEM fairs, libraries and
after school programs to spark

469
00:28:59,360 --> 00:29:03,760
kids curiosity and send them
home talking about cracking the

470
00:29:03,760 --> 00:29:07,640
code on a on the podcast.
I think it's a great idea.

471
00:29:08,600 --> 00:29:10,120
Dan, what do you got?
Yeah.

472
00:29:10,480 --> 00:29:13,680
Well, I think that's AI.
Don't know what that wheel is.

473
00:29:13,680 --> 00:29:15,320
I mean, I know how you described
it.

474
00:29:15,320 --> 00:29:17,360
That makes sense.
Oh my God, you guys don't know

475
00:29:17,360 --> 00:29:18,760
what that is.
No.

476
00:29:18,960 --> 00:29:22,280
No.
You never saw A Christmas Story?

477
00:29:23,040 --> 00:29:27,120
It's been a long time.
Come on, give it up.

478
00:29:27,240 --> 00:29:31,560
Give it up.
So basically it Amanda, I know,

479
00:29:31,560 --> 00:29:34,840
I, I, I can't even believe this.
Amanda's laughing in the chat.

480
00:29:35,280 --> 00:29:39,280
So it's a code and you have to
spin the wheel and then figure

481
00:29:39,280 --> 00:29:43,360
out what the letters are.
And when Frankie did it, he was

482
00:29:43,360 --> 00:29:45,920
in the bathroom and the mom's
banging out in the bathroom and

483
00:29:45,920 --> 00:29:49,320
he finally gets the code and it
says drink more Ovaltine.

484
00:29:50,480 --> 00:29:53,080
I know exactly what you're
talking about and Dr. then

485
00:29:53,080 --> 00:29:55,960
described it accurately.
I never knew what it was called.

486
00:29:56,520 --> 00:30:00,400
And it was also in that one
book, Demons and Angels, you

487
00:30:00,400 --> 00:30:03,160
know, Tom Hanks, it was safer
than that, too.

488
00:30:04,200 --> 00:30:06,000
It's just a puzzle.
It's just a puzzle thing.

489
00:30:06,400 --> 00:30:07,240
Yeah, OK.
So.

490
00:30:07,520 --> 00:30:10,200
What do you think of that idea?
Oh, I think it's brilliant.

491
00:30:10,280 --> 00:30:13,000
I think it's a brilliant idea.
Everybody likes likes a good

492
00:30:13,000 --> 00:30:15,040
challenge, so try to figure
something out.

493
00:30:15,240 --> 00:30:18,280
I, I think it's a great idea
for, you know, those early

494
00:30:18,280 --> 00:30:21,440
teens, if that's your target
audience for your podcast.

495
00:30:21,520 --> 00:30:25,160
So the next idea that they that
I'm assuming you want me to go

496
00:30:25,160 --> 00:30:27,480
down that list, right?
Yeah.

497
00:30:27,560 --> 00:30:30,560
And we don't necessarily have to
go down word for word for word.

498
00:30:30,560 --> 00:30:33,720
We can just pick around any
anything that kind of sparks.

499
00:30:33,800 --> 00:30:36,160
Well, the next one's fitting, so
I just wanted to be sure.

500
00:30:36,160 --> 00:30:40,520
So the next idea that they threw
out was reference a military

501
00:30:40,520 --> 00:30:44,440
veterans podcast.
And they did go in to the, they

502
00:30:44,440 --> 00:30:47,400
did do the effort of explaining
the audience.

503
00:30:47,400 --> 00:30:50,360
They really did their research,
which I thought was really cool

504
00:30:50,800 --> 00:30:53,720
of them to take the time for
anybody that submitted their

505
00:30:53,720 --> 00:30:56,240
podcast to be reviewed in this
way.

506
00:30:56,600 --> 00:30:58,920
They did their research, they
did their homework, and they

507
00:30:58,920 --> 00:31:01,040
came back with some really good
feedback.

508
00:31:01,040 --> 00:31:05,240
So they offered two ideas for a
veterans podcast, and the first

509
00:31:05,240 --> 00:31:08,880
one was to partner with places
like your local VFW, your

510
00:31:08,880 --> 00:31:12,560
American Legions or your
Disabled American Veterans

511
00:31:12,560 --> 00:31:17,240
posts, and host live story
nights from other veterans in

512
00:31:17,240 --> 00:31:21,480
those communities leaving you.
Yeah, absolutely.

513
00:31:21,480 --> 00:31:23,680
And then, you know, they
suggested leaving branded

514
00:31:23,680 --> 00:31:27,000
business cards for those
episodes in the hallways.

515
00:31:27,000 --> 00:31:31,280
That way any other vets or other
curious visitors could scan

516
00:31:31,280 --> 00:31:33,320
those and listen to those shows
as well.

517
00:31:33,800 --> 00:31:37,240
And then a big thing in the
community that's definitely has

518
00:31:37,240 --> 00:31:41,480
spread beyond the veterans
community into the civilian side

519
00:31:41,480 --> 00:31:45,840
of things has been rocking.
Most of you have probably heard

520
00:31:45,840 --> 00:31:50,160
of Ruck events.
Go Ruck was a huge community

521
00:31:50,160 --> 00:31:53,760
that started by military
veterans and they suggested

522
00:31:53,760 --> 00:31:56,400
creating Velcro rucksack
patches.

523
00:31:56,400 --> 00:32:00,280
The rucksack is the the
backpacks that they use stamped.

524
00:32:00,400 --> 00:32:03,800
Listen to my story with AQR code
on that.

525
00:32:04,240 --> 00:32:08,120
I thought those were really good
ideas for a veteran centric

526
00:32:08,120 --> 00:32:10,800
podcast.
That is very good idea.

527
00:32:11,040 --> 00:32:12,920
Very good.
So here's one.

528
00:32:12,920 --> 00:32:19,320
It's called Makers Playbook, and
it says the idea is produce high

529
00:32:19,320 --> 00:32:25,280
quality pottery shop towels.
Yeah, I know behind the scenes I

530
00:32:26,200 --> 00:32:28,960
think dad is highlighting one
that I skipped.

531
00:32:29,200 --> 00:32:33,440
It's I'll let I'll let you take
that one, Dan, but after I'm

532
00:32:33,440 --> 00:32:37,000
done with this, produce a high
quality pottery shop towels

533
00:32:37,320 --> 00:32:42,560
embroidered or printed with your
logo, podcast name and QR code.

534
00:32:43,040 --> 00:32:46,320
Send them to local ceramic
studios and classes.

535
00:32:46,320 --> 00:32:50,000
And every time a student grabs a
towel, they'll see your show

536
00:32:50,000 --> 00:32:53,000
about making a living from
crafting.

537
00:32:53,600 --> 00:32:56,320
I think that's great.
Really interesting.

538
00:32:57,040 --> 00:32:58,240
Dan, why didn't you take that
one?

539
00:32:58,240 --> 00:32:59,960
That you?
Oh no, I'm going to skip that

540
00:32:59,960 --> 00:33:04,520
one too because I like the next
one.

541
00:33:04,520 --> 00:33:06,720
The next 1 was pretty
fascinating.

542
00:33:06,720 --> 00:33:10,960
And it was Nepal on the move or
Nepal now on the move.

543
00:33:10,960 --> 00:33:16,760
And the idea of this podcast was
speaking to those people who

544
00:33:16,760 --> 00:33:22,200
were immigrating or migrating
from the US to Nepal or Nepal

545
00:33:22,200 --> 00:33:25,040
back to the US.
And that's really who they were

546
00:33:25,040 --> 00:33:27,200
speaking to.
So their suggestion was to

547
00:33:27,200 --> 00:33:32,280
create custom luggage tags and
gift them to people.

548
00:33:32,280 --> 00:33:36,160
Yeah, give them to those people
who were in that travel zone,

549
00:33:36,160 --> 00:33:40,240
right, With a map of Nepal on
one side and AQR code and a

550
00:33:40,240 --> 00:33:44,400
tagline on the other side.
That said specifically, their

551
00:33:44,400 --> 00:33:47,600
suggestion was every migration
has a story.

552
00:33:48,200 --> 00:33:51,680
And I thought that was what a
fabulous idea for any travel

553
00:33:51,680 --> 00:33:54,440
podcast.
You know you if you're in the

554
00:33:54,440 --> 00:33:58,040
airport and you see people
traveling to the same areas as

555
00:33:58,040 --> 00:34:00,160
you and you hand those out as
gifts.

556
00:34:00,160 --> 00:34:02,760
What a great way to promote your
show offline.

557
00:34:03,320 --> 00:34:04,640
Very great.
Yeah.

558
00:34:05,120 --> 00:34:07,160
So here's another one having to
do with kids.

559
00:34:07,520 --> 00:34:12,280
It's called Kitty Wink Crew, And
the idea is that you put

560
00:34:12,280 --> 00:34:15,320
together sticker sheets
featuring your.

561
00:34:16,000 --> 00:34:22,760
Oh, OK, so now this was a person
on Buzzcast talking to the

562
00:34:22,760 --> 00:34:27,400
person who submitted this idea.
OK, so he said, put together

563
00:34:27,679 --> 00:34:31,480
sticker sheets featuring your
octopus mascot and episode

564
00:34:31,480 --> 00:34:34,600
teaser.
Donate them to libraries, story

565
00:34:34,600 --> 00:34:38,600
hours and children books, book
festivals, kids plaster them

566
00:34:38,639 --> 00:34:42,760
everywhere, turning every
sticker into a mini podcast

567
00:34:42,760 --> 00:34:45,239
billboard basically.
I think that's great.

568
00:34:45,679 --> 00:34:46,679
Absolutely.
Go ahead and take.

569
00:34:46,800 --> 00:34:50,320
One well, I'm curious if it's OK
to check in and I'd I'd like to

570
00:34:50,320 --> 00:34:56,080
see if any of these have I have
inspired other ideas for any of

571
00:34:56,159 --> 00:34:58,800
the people here on stage or our
listeners.

572
00:34:59,400 --> 00:35:04,080
I, I will say this, water bottle
stickers are, are stickers in

573
00:35:04,080 --> 00:35:09,040
general are really big for any
podcast. 1, they're really

574
00:35:09,040 --> 00:35:12,840
inexpensive. 2 They can be as
creative as you want and

575
00:35:12,840 --> 00:35:15,520
especially if you're in the kids
space, all these kids get

576
00:35:15,520 --> 00:35:19,840
Chromebooks and they all have
like protectors on them.

577
00:35:20,120 --> 00:35:24,200
So I know like Lucy, she, she
throws stickers on all of her on

578
00:35:24,200 --> 00:35:27,160
a Chromebook and her water
bottles and people like to just

579
00:35:27,240 --> 00:35:30,040
be creative.
So those magnets, those kind of

580
00:35:30,040 --> 00:35:32,920
things, people love tchotchkes
like that that are not, there's

581
00:35:32,920 --> 00:35:36,120
not a big investment in it.
And if it has AQR code, great.

582
00:35:36,120 --> 00:35:39,640
I mean, we do that, you know,
along with the shirt that we do,

583
00:35:39,640 --> 00:35:42,320
we also put, we have T-shirts
that we make up with the QR code

584
00:35:42,320 --> 00:35:44,520
right on it.
So it just makes it easy.

585
00:35:44,720 --> 00:35:46,280
But the stickers are are so
easy.

586
00:35:46,280 --> 00:35:49,320
You can always get a deal on all
the different sticker mule or

587
00:35:49,320 --> 00:35:52,680
whatever else.
That's awesome, and I know I saw

588
00:35:52,800 --> 00:35:56,840
Ashley's hands go up.
Yeah, I just had an idea.

589
00:35:56,840 --> 00:35:59,000
I thought I'd share.
I've, I've probably shared this

590
00:35:59,000 --> 00:36:02,520
before, but I used to have a
photo booth business.

591
00:36:02,520 --> 00:36:05,480
We would travel around to
different music festivals and

592
00:36:05,480 --> 00:36:08,640
events, class reunions, that
kind of thing all over the

593
00:36:08,640 --> 00:36:12,600
country years ago.
And I was just thinking that I

594
00:36:12,600 --> 00:36:16,400
could set up a photo booth at
the music festivals that I cover

595
00:36:16,400 --> 00:36:20,880
for my podcast and make it sort
of a donation based thing where

596
00:36:20,880 --> 00:36:24,400
people can come, maybe throw it
a dollar and they can get their

597
00:36:24,400 --> 00:36:26,680
photo taken.
And when they get their print

598
00:36:26,680 --> 00:36:31,560
out, there is the Insignia for
my podcast, the QR code, all

599
00:36:31,560 --> 00:36:35,080
that good stuff.
Not quite sure how I do it, but

600
00:36:35,080 --> 00:36:39,680
I think it would also be cool to
record the interviews inside the

601
00:36:39,680 --> 00:36:41,240
photo booth.
And that's just an idea I'm

602
00:36:41,240 --> 00:36:43,480
tossing around.
Oh yeah.

603
00:36:43,840 --> 00:36:46,320
You could also just have like,
you know, people have like the

604
00:36:46,320 --> 00:36:48,760
mustaches and stuff like that,
you know, the little with the

605
00:36:48,760 --> 00:36:50,160
sticks.
You could also have stuff about

606
00:36:50,160 --> 00:36:54,920
your podcast, like musician
notes and maybe guitar, you

607
00:36:54,920 --> 00:36:56,560
know, paper guitar, whatever
else.

608
00:36:56,880 --> 00:36:58,760
And yeah, you can even turn into
a mobile studio.

609
00:36:58,800 --> 00:37:01,800
That'd be pretty cool.
Yeah, like crops related to the

610
00:37:02,200 --> 00:37:04,920
to the podcast and meet music.
That'd be really cool.

611
00:37:05,200 --> 00:37:08,400
But Ashley, I was thinking that,
you know, those photo booths,

612
00:37:08,720 --> 00:37:13,320
they're very kind of
confessional kind of feeling,

613
00:37:13,480 --> 00:37:16,080
right?
So you can really get into some

614
00:37:16,080 --> 00:37:20,520
deep stuff in that photo booth.
Interesting, interesting.

615
00:37:20,760 --> 00:37:24,080
The chat room is very lively
with Caddy Carter.

616
00:37:24,400 --> 00:37:27,720
So some of the things that Caddy
Carter has been saying is

617
00:37:27,720 --> 00:37:33,680
sponsor a sports team now that's
getting into kind of non organic

618
00:37:34,040 --> 00:37:38,160
kind of stuff that would cost
some money, but it's definitely

619
00:37:38,160 --> 00:37:40,320
on the list that I was going to
read out today.

620
00:37:40,880 --> 00:37:45,640
Sponsor sports team community
nonprofit projects in topic

621
00:37:45,640 --> 00:37:49,520
industries that you can partner
with to create special episodes

622
00:37:49,520 --> 00:37:52,240
they can share with their
connections.

623
00:37:52,760 --> 00:37:55,760
Patty Carter also says podcast
in public spaces.

624
00:37:56,440 --> 00:38:01,520
Let's see, 24 hour podcast
fundraiser Patty Carter also

625
00:38:01,520 --> 00:38:06,320
suggests local independent
business events and he or she

626
00:38:06,320 --> 00:38:10,520
says, sorry, I'm at work.
So there you go.

627
00:38:10,880 --> 00:38:14,240
I appreciate the involvement in
the engagement, that's for sure.

628
00:38:15,040 --> 00:38:18,120
Well, there's definitely one
more I wanted to talk about and

629
00:38:18,120 --> 00:38:21,080
one more I think they talked
about that did not make your

630
00:38:21,080 --> 00:38:22,880
list that I thought were really
good.

631
00:38:22,880 --> 00:38:27,480
So if you don't mind.
Yeah, so the and these two kind

632
00:38:27,480 --> 00:38:31,840
of well, so the budget your
business won is the idea is, and

633
00:38:31,840 --> 00:38:36,080
this is great for business
coaches, this is great for other

634
00:38:36,200 --> 00:38:39,560
coaches or consultants is
teaming up with your local Co

635
00:38:39,560 --> 00:38:42,720
working spaces.
A lot of our areas have these Co

636
00:38:42,720 --> 00:38:46,440
working spaces that you can
visit and it suggests teaming up

637
00:38:46,440 --> 00:38:51,000
with them to host a boot camp or
a workshop of sorts and

638
00:38:51,000 --> 00:38:55,000
providing your branded content,
your checklists or workbooks

639
00:38:55,000 --> 00:38:58,400
that also recap episode
information.

640
00:38:58,400 --> 00:39:01,640
And they specifically were
talking about like a financial

641
00:39:01,640 --> 00:39:04,560
coach who could help with
budgeting and financial

642
00:39:04,560 --> 00:39:07,120
planning.
And planning is the probably not

643
00:39:07,120 --> 00:39:09,640
the right word, but that's the
idea.

644
00:39:09,880 --> 00:39:15,440
And referring those people in
attendance back to your podcast

645
00:39:15,440 --> 00:39:18,600
or back to your website or
whatever it may be after those

646
00:39:18,600 --> 00:39:21,240
workshops.
The other one is, and this is

647
00:39:21,240 --> 00:39:25,720
something I'm doing here locally
because I am also part of a surf

648
00:39:25,720 --> 00:39:29,000
company.
We are a lifestyle brand and we

649
00:39:29,000 --> 00:39:32,280
mostly do lessons and we host a
couple events, but we're

650
00:39:32,280 --> 00:39:34,840
building out the lifestyle
branding side.

651
00:39:34,840 --> 00:39:38,880
And one of the things that came
to me recently, we go to these

652
00:39:38,880 --> 00:39:42,640
tiki bars here on the East Coast
of Florida to enjoy live music

653
00:39:42,640 --> 00:39:45,240
scene.
And at every one of them, they

654
00:39:45,320 --> 00:39:48,440
always have those disposable
drink coasters that they put on

655
00:39:48,440 --> 00:39:51,920
the bar or on the tables.
And they're not very expensive

656
00:39:51,920 --> 00:39:54,920
to get, you know, a couple 100
or 1000 of those printed.

657
00:39:55,240 --> 00:39:58,160
And in this case, we're going to
put the surf logo on the one

658
00:39:58,160 --> 00:40:02,640
side and then, you know, lesson
information and the phone number

659
00:40:02,640 --> 00:40:04,760
to reach us on the other on the
backside.

660
00:40:05,160 --> 00:40:08,400
It's a great thing to do with
the podcast, especially if your

661
00:40:08,400 --> 00:40:12,400
audience is, you know.
In one of those environments,

662
00:40:12,400 --> 00:40:16,240
and there are obviously
different audiences at different

663
00:40:16,520 --> 00:40:21,800
tiki bars or bars reels outside.
But we get the travel industry

664
00:40:21,800 --> 00:40:23,800
here.
We get, you know, some older

665
00:40:23,800 --> 00:40:26,680
crowds who come for different
bands and then we get some

666
00:40:26,680 --> 00:40:30,600
younger crowds at other spaces.
So there's a good variety that

667
00:40:30,600 --> 00:40:33,200
we could utilize with those
prints.

668
00:40:34,360 --> 00:40:37,480
Absolutely.
One that I found intriguing that

669
00:40:37,480 --> 00:40:39,240
they talked about on that
episode.

670
00:40:39,720 --> 00:40:42,440
The podcast is called Sass and
Sips.

671
00:40:42,880 --> 00:40:45,400
They do romance novel reviews
and cocktails.

672
00:40:45,840 --> 00:40:51,800
And the idea is partner with a
local distillery or bar or

673
00:40:51,800 --> 00:40:52,880
cocktail bar.
Yeah.

674
00:40:52,880 --> 00:40:56,280
To develop smoke monster
martinis.

675
00:40:56,320 --> 00:41:00,200
And they put that in quotes or
night Court nectars and they put

676
00:41:00,200 --> 00:41:03,800
that in quotes as well.
Printed on a recipe cards.

677
00:41:03,800 --> 00:41:08,960
Tie each drink to an episode and
leave the cards on the bottles

678
00:41:08,960 --> 00:41:12,800
or bar tables for patrons to
scan and sip along.

679
00:41:13,280 --> 00:41:19,240
Now along the lines of this, one
of my producer friends is

680
00:41:19,800 --> 00:41:25,560
producing a new show with
between two friends and they

681
00:41:25,560 --> 00:41:30,480
just want to, I think they're
the name of it is Bitch and moan

682
00:41:30,480 --> 00:41:33,800
or something like that.
Oh, bitch and sip or something

683
00:41:33,800 --> 00:41:35,760
like that.
And I said, you know, they need

684
00:41:35,760 --> 00:41:41,320
to go to local bars and have
like a contest between the

685
00:41:41,320 --> 00:41:45,760
bartenders of who could come up
with the best recipe, the new a

686
00:41:45,760 --> 00:41:48,480
new drink, like a signature
drink for the show.

687
00:41:48,960 --> 00:41:53,040
And like you can stretch this
out over several, you know,

688
00:41:53,040 --> 00:41:56,680
several episodes.
And I think it's a really good

689
00:41:56,680 --> 00:41:58,680
idea.
And of course, they they'll be

690
00:41:58,680 --> 00:42:01,680
the judge doing all the bitching
and sipping.

691
00:42:02,040 --> 00:42:07,120
So I think that would be.
You've just reminded me, I

692
00:42:07,120 --> 00:42:12,440
actually recorded, I was an
interviewee on a podcast and it

693
00:42:12,440 --> 00:42:16,680
was a veteran centric podcast,
but it was, I forget that, gosh,

694
00:42:16,680 --> 00:42:19,200
I'm not going to do it any
justice because I forget the

695
00:42:19,200 --> 00:42:22,960
title of the show at the time,
but it had to do with, you know,

696
00:42:22,960 --> 00:42:27,520
the pub style or bar style
interviews, which you've just

697
00:42:27,600 --> 00:42:30,520
alluded to.
And there was a story about

698
00:42:30,520 --> 00:42:35,760
doing open mic storytelling at
bars and coffee shops was one of

699
00:42:35,760 --> 00:42:37,040
the suggestions that they've
made.

700
00:42:37,040 --> 00:42:40,800
So I was interviewed sitting at
a pub drinking a Guinness.

701
00:42:40,800 --> 00:42:45,360
It was a fun interview.
So I'm debating on whether or

702
00:42:45,360 --> 00:42:49,720
not to do this one, but we kind
of alluded to it.

703
00:42:49,840 --> 00:42:52,960
So, Ashley, I'll let you make a
decision as to whether or not

704
00:42:52,960 --> 00:42:54,760
you want to cut this out.
Do you want me to do it?

705
00:42:54,760 --> 00:42:59,920
So, so the one that you and I
were kind of alluding to, it's

706
00:42:59,920 --> 00:43:03,080
called Dom Sub Living.
And of course it's like it's a

707
00:43:03,360 --> 00:43:09,160
BDSM kind of show.
And the idea is design

708
00:43:09,160 --> 00:43:16,240
conversation starter card decks.
Each card poses ABDSM friendly

709
00:43:16,240 --> 00:43:22,320
icebreaker question on one side
and on the back invites players

710
00:43:22,320 --> 00:43:26,280
to learn more.
That's in quotation marks via

711
00:43:26,280 --> 00:43:31,600
AQR code linking to the relevant
episode and the map at meetups,

712
00:43:31,600 --> 00:43:35,400
workshops, or any other
nightclub type of places.

713
00:43:35,760 --> 00:43:38,760
I have a question.
So listen to.

714
00:43:38,920 --> 00:43:41,280
This, I had this idea a couple
weeks ago and I haven't done

715
00:43:41,280 --> 00:43:43,800
anything on it, but so my
question is get your thoughts on

716
00:43:43,800 --> 00:43:45,600
it.
So I mentioned this big events

717
00:43:45,600 --> 00:43:48,480
coming up in June and one of the
things I thought about we didn't

718
00:43:48,480 --> 00:43:51,720
directly promote my show.
I guess I could turn it into an

719
00:43:51,720 --> 00:43:56,760
episode was to have somebody
with me different showrooms and

720
00:43:57,200 --> 00:43:59,400
recording.
And I have a little microphone

721
00:43:59,400 --> 00:44:04,080
basically.
And I go up and ask like the CEO

722
00:44:04,080 --> 00:44:07,280
of the company or maybe the vice
president of marketing or a

723
00:44:07,280 --> 00:44:09,960
sales Rep or whatever.
Like what's been your best,

724
00:44:09,960 --> 00:44:12,440
what's been your most favorite
part of Neo Con or what have you

725
00:44:12,440 --> 00:44:18,200
enjoyed most about Neo Con 2025?
And then get them, you know, two

726
00:44:18,200 --> 00:44:20,000
or three minutes worth of them
talking.

727
00:44:20,000 --> 00:44:23,280
I get it on camera, so I could
use it in social media, but I

728
00:44:23,280 --> 00:44:27,120
can also then turn it into a
episode to say hear from the

729
00:44:27,120 --> 00:44:30,720
attendees or the hear from the
exhibitors at Yukon about.

730
00:44:30,920 --> 00:44:33,880
I can actually do both the
exhibitors and attendees.

731
00:44:34,120 --> 00:44:35,640
What do you think about?
I like it.

732
00:44:36,040 --> 00:44:38,960
I like it and.
Maybe on the microphone.

733
00:44:39,080 --> 00:44:41,640
Now would you, would you have
like a real microphone that you

734
00:44:41,640 --> 00:44:43,760
hold and would it be on your
phone that you would?

735
00:44:44,640 --> 00:44:46,280
I haven't thought that far
ahead, but then.

736
00:44:46,440 --> 00:44:48,040
I'd want.
To record it on my phone, I

737
00:44:48,040 --> 00:44:51,640
don't need to spend the money to
get a camera guy to follow me

738
00:44:51,640 --> 00:44:53,160
kind of thing stuff, right?
Right.

739
00:44:53,840 --> 00:44:55,120
The only reason why I ask is
because.

740
00:44:55,120 --> 00:44:58,880
On that microphone, you can put
one of those identifiable.

741
00:45:00,040 --> 00:45:02,880
I don't even know how to.
It's like a branded thing.

742
00:45:02,880 --> 00:45:05,200
We the name of your podcast
would be on the microphone.

743
00:45:05,640 --> 00:45:06,960
You know what I'm saying?
Yeah, I know.

744
00:45:07,040 --> 00:45:09,200
You might like Mel Robbins.
Yes, that.

745
00:45:09,360 --> 00:45:10,880
Box that goes around.
It that thing?

746
00:45:10,880 --> 00:45:11,800
Yeah.
Hey, Jonathan.

747
00:45:12,200 --> 00:45:15,200
Hello, Jonathan has this.
Sparked your.

748
00:45:15,200 --> 00:45:18,480
Creativity or your memory of
anyone doing something a little

749
00:45:18,480 --> 00:45:21,600
bit outside the box.
If it weren't 7:00 AM, it would

750
00:45:21,600 --> 00:45:27,000
have.
Yeah, well, you'll have to down

751
00:45:27,000 --> 00:45:28,560
some.
Coffee and then re listen to the

752
00:45:28,560 --> 00:45:31,520
replay that absolutely.
I just didn't know where.

753
00:45:31,520 --> 00:45:36,600
Sid was going following the BDSM
podcast so really hard to.

754
00:45:36,600 --> 00:45:40,960
Follow that.
So yeah.

755
00:45:41,080 --> 00:45:45,200
And there's another one.
Well, this one is kind of one

756
00:45:45,200 --> 00:45:49,920
that Dan, he didn't do it
exactly about this podcast, but

757
00:45:50,200 --> 00:45:53,920
the same kind of method.
It's called discount story time,

758
00:45:53,920 --> 00:45:58,240
adult fiction readings.
Post a pop up open mic

759
00:45:58,240 --> 00:46:02,480
storytelling night at bars or
coffee shops and out coasters.

760
00:46:02,480 --> 00:46:05,520
That's what Dan said.
And out coasters with episode

761
00:46:05,520 --> 00:46:10,720
details or QR codes record a
bonus live episode and promote

762
00:46:10,720 --> 00:46:14,920
the next event via your own on
air ads.

763
00:46:15,720 --> 00:46:17,880
I think that's awesome.
That's awesome.

764
00:46:17,880 --> 00:46:23,240
So there's another way and
that's a platform called Press

765
00:46:23,320 --> 00:46:28,880
Ranger and it's press ranger.com
and it's basically PR in a box.

766
00:46:29,400 --> 00:46:34,920
It is a paid service.
I have this, I haven't used it

767
00:46:34,920 --> 00:46:38,560
yet.
They have a huge database of

768
00:46:38,720 --> 00:46:44,840
podcasts that you can, you know,
maybe get some ideas of who to

769
00:46:45,160 --> 00:46:48,720
pitch to.
But of course, guest swaps,

770
00:46:49,040 --> 00:46:55,200
promo swaps, link your podcast
in all of your emails that you

771
00:46:55,200 --> 00:46:59,400
send out, just put a little link
to your podcast and paid ads.

772
00:46:59,400 --> 00:47:04,320
That's what Press Ranger is.
Press Ranger will do press

773
00:47:04,320 --> 00:47:08,560
releases for you.
So that's, I'm kind of thinking

774
00:47:08,560 --> 00:47:12,280
of doing this for one of my
clients just to see what it's

775
00:47:12,280 --> 00:47:15,400
all about.
So I have not have not done that

776
00:47:15,400 --> 00:47:19,280
yet.
So that's some of the ideas that

777
00:47:19,440 --> 00:47:24,520
this Buzzcast episode kind of
inspired this topic along with

778
00:47:24,680 --> 00:47:28,880
what Dan did.
And yeah, it's got me buzzing

779
00:47:29,080 --> 00:47:31,160
and I really want to try some of
these.

780
00:47:31,960 --> 00:47:35,880
Out of all of these, is there
anything that really strikes you

781
00:47:35,920 --> 00:47:39,360
to think, oh, you know what, I
think I might do this anyone.

782
00:47:39,520 --> 00:47:42,720
One of the things that I thought
because Alex mentioned library,

783
00:47:43,120 --> 00:47:45,760
so I thought maybe going to a
library with some of your

784
00:47:45,760 --> 00:47:52,840
branded cards and for instance,
if it was a sci-fi podcast, go

785
00:47:52,840 --> 00:47:57,360
to the sci-fi section and, you
know, put little cards in the

786
00:47:57,360 --> 00:48:01,800
books that might be good.
Yeah, Jonathan, I would just say

787
00:48:01,800 --> 00:48:05,720
that many of the.
Live in person experiences, sort

788
00:48:05,720 --> 00:48:09,240
of things that you can put
together that's going to help

789
00:48:09,240 --> 00:48:12,080
you drive a whole new audience
to your podcast.

790
00:48:12,080 --> 00:48:17,000
So I think that's always going
to be a great way to just get

791
00:48:17,000 --> 00:48:18,920
out there and and meet new
people.

792
00:48:19,440 --> 00:48:22,480
You know, whether it's
sponsoring, networking, you

793
00:48:22,480 --> 00:48:24,840
could do, I mean, there's so
many things that you could do.

794
00:48:25,160 --> 00:48:28,840
So just taking advantage of
those in live and in person

795
00:48:29,320 --> 00:48:32,800
experiences because that's what
people are buying into right now

796
00:48:32,800 --> 00:48:36,160
is experiences.
So try getting into that stuff,

797
00:48:37,280 --> 00:48:39,040
yeah.
That's.

798
00:48:39,520 --> 00:48:40,400
Yeah, thanks.
I was just.

799
00:48:40,400 --> 00:48:43,640
Going to say I really like Dan.
'S idea about the coasters, I

800
00:48:43,640 --> 00:48:46,360
may actually try to implement
that since I have a local

801
00:48:46,360 --> 00:48:48,640
podcast.
We have tiki bars on the Gulf

802
00:48:48,640 --> 00:48:50,960
side too, so might as well hit
them up.

803
00:48:50,960 --> 00:48:52,880
That'll be fun.
Yeah.

804
00:48:53,240 --> 00:48:57,120
And not only that, but.
Maybe you can do a little

805
00:48:57,120 --> 00:49:00,160
bartering with the people with
the company that prints them up.

806
00:49:00,160 --> 00:49:03,320
Maybe they can put their little
advertising on the bottom or

807
00:49:03,320 --> 00:49:06,080
something like that.
So it might not cost you an arm

808
00:49:06,080 --> 00:49:11,320
and a leg to get those done.
And I saw a suit hand up.

809
00:49:11,920 --> 00:49:13,960
Yeah.
So I'm going to do 2 things so.

810
00:49:14,000 --> 00:49:19,920
Mark created a shirt that says
ask me about my podcast and I

811
00:49:19,920 --> 00:49:21,600
bought it in the blue.
Color.

812
00:49:22,080 --> 00:49:25,440
Yesterday and I'm going to wear
that to this convention that I'm

813
00:49:25,440 --> 00:49:30,000
going to on Wednesday as I'm
walking around meeting people

814
00:49:30,000 --> 00:49:32,440
and it'll have AT shirt and
jeans on and say ask me about my

815
00:49:32,440 --> 00:49:34,800
podcast.
But I also think I'm going to

816
00:49:34,800 --> 00:49:38,360
order a backpack because I need
everybody carries like a bag or

817
00:49:38,360 --> 00:49:40,440
a backpack or something.
And I'm going to order a

818
00:49:40,440 --> 00:49:44,600
backpack with my logo on the
back of it because I'll have it

819
00:49:44,800 --> 00:49:50,280
on my back and maybe put AQR
code on it that can scan to

820
00:49:50,280 --> 00:49:53,120
listen to the podcast or scan to
my landing page or something

821
00:49:53,120 --> 00:49:54,720
like that.
So I'm going to do those two

822
00:49:54,720 --> 00:49:56,280
things for this event coming up
in.

823
00:49:57,320 --> 00:49:58,880
That's fantastic.
Reminds me.

824
00:49:59,320 --> 00:50:02,240
When I told.
You about the T-shirt that I had

825
00:50:02,240 --> 00:50:05,080
made, which is tell me about
your podcast.

826
00:50:05,760 --> 00:50:09,200
Not only do I have it on the
front, but I also have the exact

827
00:50:09,200 --> 00:50:11,360
same thing printed on the back.
Yeah.

828
00:50:12,160 --> 00:50:16,760
And Ashley, I saw your hand up.
Yeah, I just had this idea.

829
00:50:16,760 --> 00:50:20,040
We haven't talked.
About NFC codes, they work kind

830
00:50:20,040 --> 00:50:23,640
of similarly to QR codes, except
they're, I think they're a

831
00:50:23,640 --> 00:50:28,080
little more visually pleasing.
I used to do this for musicians.

832
00:50:28,080 --> 00:50:31,920
I, I put together EPK packages
for musicians on occasion.

833
00:50:32,400 --> 00:50:38,160
And what we have done is you can
get the NFC sticker tags and you

834
00:50:38,160 --> 00:50:42,040
can program your podcast link
onto that NFC tag.

835
00:50:42,480 --> 00:50:46,160
And then you can buy like these
little, I think you can get 1000

836
00:50:46,160 --> 00:50:49,840
of them for maybe 10 bucks,
these little key chains.

837
00:50:49,840 --> 00:50:53,120
And then you just stick the NFC
tag to the key chain.

838
00:50:53,520 --> 00:50:56,760
And then you could put a tiny
podcast sticker on the other

839
00:50:56,760 --> 00:51:00,760
side and then boom, you've got
something, they just scan the

840
00:51:00,760 --> 00:51:04,440
NFC tag with your key chain and
then they're at your podcast.

841
00:51:04,760 --> 00:51:07,440
So what's an NFC tag?
Please, I don't.

842
00:51:07,440 --> 00:51:10,800
That's new to me.
I wish I knew the acronym, but

843
00:51:10,800 --> 00:51:11,320
go.
Ahead, Dan.

844
00:51:11,320 --> 00:51:14,240
Sorry, it's a near field
communication tag.

845
00:51:14,320 --> 00:51:18,720
Basically it's short range
wireless data exchange, but if

846
00:51:18,720 --> 00:51:21,960
I'm not mistaken, isn't that
only available for Android?

847
00:51:22,480 --> 00:51:24,680
I use Apple and it works for me.
Good.

848
00:51:24,880 --> 00:51:26,680
I wasn't sure.
And you?

849
00:51:26,680 --> 00:51:28,600
Know what?
I used to have an Android.

850
00:51:28,680 --> 00:51:31,960
That did that, that did the NFC,
it was fantastic.

851
00:51:31,960 --> 00:51:37,480
And that was many years ago, and
now all of my androids, I don't

852
00:51:37,480 --> 00:51:40,280
have that ability any longer.
Interesting.

853
00:51:40,520 --> 00:51:43,520
I think it's a.
Fascinating idea it is.

854
00:51:44,640 --> 00:51:46,680
Fascinating idea.
Janae has joined us at the end

855
00:51:46,680 --> 00:51:48,120
of the hour.
Janae, how are you?

856
00:51:48,120 --> 00:51:50,800
Good morning.
So awesome.

857
00:51:51,000 --> 00:51:53,640
To hear you guys about the topic
you're talking, what is this

858
00:51:53,800 --> 00:51:55,760
that promote you have a
different way to promote your

859
00:51:55,760 --> 00:52:01,440
podcast and I just jumped into
Taco NFC because I love tech and

860
00:52:01,440 --> 00:52:03,920
that is correct.
It is new field communication

861
00:52:04,720 --> 00:52:07,640
and cool to hear that they have
stickers now.

862
00:52:07,640 --> 00:52:10,120
I didn't know about that.
That's pretty good stickers.

863
00:52:10,120 --> 00:52:13,000
That's awesome.
So listen everyone, I want to

864
00:52:13,000 --> 00:52:15,160
thank everyone for joining us
today.

865
00:52:15,480 --> 00:52:19,800
Dan, thank you so much for Co
hosting with me and fulfilling

866
00:52:19,800 --> 00:52:24,480
this kind of wish list that I've
had to do this kind of show.

867
00:52:24,960 --> 00:52:30,320
But until tomorrow, have a great
day and thanks for joining us.

868
00:52:30,800 --> 00:52:31,360
Bye.